Brands Built to Impact

So what's the difference between messaging, positioning, and content? It sounds like these words are used interchangeably and sometimes in confusing ways. Let's break down how they are different AND work together to help you get in front of the right people and be heard! If you want help and support creating messaging that makes you impossible to ignore to the right people who are looking for the solution you provide, join me for the 3-day hands-on workshop, Impossible to Ignore™️: Create Messaging That Gets People To Pay Attention. Get all the details and register at the link below! https://danaitbg.com/workshop

In this episode, I'll be sharing the 6 things that you need in order to make your messaging impossible to ignore to the right people. It doesn't matter if you have a potent message if it isn't getting the right people to listen and pay attention. Let's change that! If you want help and support creating messaging that makes you impossible to ignore to the right people who are looking for the solution you provide then join me for the 3-day hands-on workshop, Impossible to Ignore™️: Create Messaging That Gets People To Pay Attention. Get all the details and register at the link below! https://danaitbg.com/workshop Links - Register for the 3-Day Workshop - Subscribe to the YouTube Channel - Connect with Danait on Instagram - Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front of more of your perfect people and accelerate your sales! - Episode Transcript

If you want to be seen as a leader and go-to in your industry, you're gonna want to listen to this! In this episode, we dive into positioning yourself as the go-to expert and the 3 core things you need to do that well. We'll cover - People - Process - Perspective Links - Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front of more of your perfect people and accelerate your sales! - Subscribe to the YouTube Channel - Connect with Danait on Instagram - Episode Transcript

We hear it all the time, "articulate the value of what you do" but what does that REALLY mean? In this video, I'm going to share 2 not so obvious ways to articulate the value of your offers without any convincing energy. We'll cover - What value actually is and who determines it - What we need to focus on instead of our offers - 2 levers to pull to help your dream clients understand the value of your offers, no convincing energy needed ------------------- Links - Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front of more of your perfect people and accelerate your sales! - Subscribe to the YouTube Channel - Connect with Danait on Instagram - Episode Transcript

Want to make effortless sales? I've got you covered! In this video, we discuss why your ideal client avatar is not enough to help you create messaging that connects and converts. Instead, I will break down the 5 decision-making factors you need to address in your messaging that will help you to sell with ease! Links Subscribe to the YouTube Channel Connect with Danait on Instagram Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front of more of your perfect people and accelerate your sales! Episode Transcript

Frustrated by feeling like there's so much noise and unsure how to stand out in a way that is authentic and true to you? In this episode, host Danait Berhe, takes you through what it really takes to stand out online (social media not required)! We'll talk about - The difference between primary and secondary differentiators - And the 3 timeless differentiators you actually need to stand out online Links Subscribe to the YouTube Channel Connect with Danait on Instagram Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front of more of your perfect people and accelerate your sales! Episode Transcript

In this episode, host Danait Berhe, is going to help you determine how to make sure your marketing and messaging is getting you in front of more clients and booking them consistently. - We'll talk about the real culprit to not seeing results - How to figure out what's working and not working - What to fix in order to start seeing results Links - Subscribe to the YouTube Channel - Connect with Danait on Instagram - Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front of more of your perfect people and accelerate your sales! - Episode Transcript

In this episode, host Danait Berhe, welcomes you to the Seen, Sought After, & Sold Out Podcast which exists to help you uncover your unique messaging, position yourself as the go-to, and sell with ease and consistency. Danait also shares a bit about her entrepreneurial journey and what she hopes you will get out of these episodes. Links Subscribe to the YouTube Channel Connect with Danait on Instagram Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front of more of your perfect people and accelerate your sales! Episode Transcript

We are in uncharted waters right now and it can feel so overwhelming and like we don't have any control over what happens next. In this episode, I challenge that thought process and share with you three (3) unique skills that all entrepreneurs are equipped with that will help them weather this storm.  These 3 skills will help you dig deep, exercise some entrepreneurial muscles that you might not have in a while, and see this uncertain time as an opportunity for growth and learning instead of the doom and gloom all around us.  We dive into: 3 unique skills all entrepreneurs have by virtue of being an entrepreneur How to take charge of what happens next instead of being a victim of circumstance Examples of other entrepreneurs who used these skills during economic downturns and came out on the other side stronger Ideas and ways you can show up as a servant leader during this time I'm so excited to share this episode with you and I hope it encourages and empowers you as we all navigate our new normal.

Let's talk about all things money! The topic of money comes up a lot and not often enough in the entrepreneurial space. Usually, when we are talking about money it's in the context of make a zillion dollars in one day or scaling or hiring. We usually aren't talking about the psychology of money and how that influences our behaviors. In today's episode, I deep dive with guest Nicole Iacovoni, a financial therapist, into this topic. Nicole talks about money in such a loving way and really encourages us to build up a healthy relationship with our money just like we would a spouse or friend. We get into things like Nicole's story about her money journey The difference between financial coaches and financial therapists Human psychology and how that affects our behavior when it comes to money How to look at your relationship to money like you do the human ones in your life My own struggles with money in my business How to have regular money dates and how they can help you make more money and keep more of your money This episode is jam-packed with so many gems and I can't wait for you to dive in! IMPORTANT LINKS Where to find Nicole Iacovoni & Free Resources: Website Instagram @nicoleiacovoni Facebook nicoleiacovoni Date Your Money Planner- Feel more confident & cozy with your money right away by downloading Nicole’s free "date your money" planner Come hang out with me on Instagram Interested in working together? Head here to learn more about our approach!

Have you ever wondered what makes the brands that are really successful work? I sure did. Two years ago I started to research and dig into these businesses to see what that was. What I found wasn't the latest and greatest marketing strategies or hacks. What I found was that the businesses that were successful had 4 things in common. Those 4 things they had in common are the basis for my Vision to Impact Method.  In this episode I do a deep dive into 4 pillars that create strong and sustainable businesses. These pillars have nothing to do with a specific type of business model or marketing strategy. These pillars are what allow you to build a profitable and impactful business on your terms. We dive into: What should be at the core of everything you do The #1 thing you need to have in place before you start trying out marketing strategies  How to stay focused only on the things you need to in a world full of get rich quick schemes What having an impact really consists of I can't wait to dive into this episode and share all my learnings from the last 2 years of working alongside clients and getting them these results! 

Magnets are incredibly fascinating in how they work and what makes them tick. In this episode, I talk about 3 principles that define a magnet and make it work and then apply those principles to our own business building. These 3 principles from the science world allow us to create brands that go deeper instead of wider, attract our ideal clients consistently, and allow us to be ahead of the game. We talk about things like: What actually makes a business work  How you can create a magnetic brand that attracts and converts people What it takes to make your brand stand-out from all the noise  Let's dive in and learn how we can model our businesses after magnets! 

On this episode, I have my lovely friend Kate K. McCarthy on to talk with me about Building a Business On Your Own Terms. Kate McCarthy is a former non-profit-lifer turned mentor and coach who’s obsessed with helping wholehearted entrepreneurs and creatives build braver brands and businesses, navigate the mess and the magic of the entrepreneurial journey, and really show up - for their businesses, for their people, and, most importantly, for themselves. A self-described fresh air enthusiast and host of A Braver Brand: The Podcast, she lives out in the Pacific Northwest with her husband, Patrick, their two cats, and a puppy named Tonks. Kate and I dive into what it really means to build a business on your own terms and what it looks like when thats not the case. We dig into things like: + Self awareness + Knowing the difference between doing the necessary tasks to build a business and doing tasks that aren't in alignment + How to know when you aren't doing things you want to be doing + The difference between procrastination and avoidance I can't wait for you to dive into this episode and get to know Kate who is such a grounded and whole hearted entrepreneur. LINKS FROM THE EPISODE: + Find Kate: Website // Instagram // A Braver Brand: The Podcast

Do you ever listen to the noise of entrepreneurship and feel uneasy about the message you hear? Do you ever feel guilt around how you’re showing up and making your dreams happen? This episode is for you, friend! In this episode we dive into the concept of understanding what they cost of your dreams are and then choosing to structure your business and your mentors around your dreams as opposed to structuring your dreams around the people you happen to be listening to. This episode will help you understand the cost of your dreams and more intentionally surround yourself with the right resources so you actually achieve them!

On this episode of the podcast we dive deeper into the concepts we touched on in Episode 2. We explore the idea that value doesn't equal more information, but that it in fact equals results and transformation. And what is the way to that transformation? It's through the psychology of our needs and the way we make buying decisions. In this episode we talk about: Maslow's Hierarchy of Needs The Elements of Value Pyramid The 5 steps on how to bake in those elements of value into everything you create What role messaging plays in communicating value Join me as we break down some of the ideas and misconceptions around what "giving value" means in our businesses and explore this new way of thinking about value! RESOURCES MENTIONED: Maslow's Hierarchy The Elements of Value from Bain & Co. B2B & B2C Elements of Value Charts

Ever wonder what the phrase "give value" or "provide value" actually means? We hear that thrown around a lot in the context of creating more and more content, but I want to challenge this idea and explain why this doesn't make much sense. In the first part of this two part series I talk about Challenging the idea that more is more Why creating more content doesn't necessarily equal giving/providing value Why this concept of content = value is business owner centric and doesn't serve you or your audience The definition of value Introduction to the psychology of value The secret of what providing value is In this episode we will deep dive into this idea that we all bought into hook, line, and sinker but that doesn't actually translate into more money in our bank accounts or impacting people in big ways.

In this episode, my good friend Kate McCarthy of katekmccarthy.com interviews me for my origin story. I really struggled to release this episode because I didn't think it mattered, but I am a firm believer that sharing our stories is how we change the world. My business exists because of and for my story and so it was necessary that I found a way to get it out there. I'll be taking you behind the scenes of Navigating two worlds Being heavily bullied growing up The deep depression I experienced as a result of that Using creativity as an outlet Veering away from creativity in college to pursue other interests Feeling lost about my direction in life Starting a furniture refurbishing business/hobby The birth of The Asmara Agency The purpose for my work Join Kate and I as we delve into the twists and turns that led to entrepreneurship and the bigger purpose and meaning behind the work that I do!

A quick little intro of who I am and what you can expect from this podcast!