By recognizing the combined value of creativity and marketing strategy, we develop ideas that spark powerful brands. From marketing and public relations to branding, graphic, and web design, we are a full-service marketing & advertising agency. We love to help businesses grow by developing and implementing cohesive media and communications campaigns.
Have you ever died of dysentery? If you have, you might be a Xennial! Listen and learn!
One of the biggest buzzwords in the online marketing world ... influencer marketing. You don't need Kim Kardashian or Tiger Woods, and we will explain how you can be successful utilizing influencer marketing within your brand strategy without breaking the bank.
Remember the 2017 Academy Awards? Good typography would've prevented the wrong winner from being declared. Today we are talking typography with Gaslight's design team.
Our Graphic Designer Ethan Leite (A.K.A. @Ethan.the.illustrator) is on today being interviewed about his side gig. Ethan has a passion to illustrate some interesting characters on his Instagram page. Let me tell you, there are some strange things happening here.Learn more about Ethan by visiting our blog at gaslightcreative.com/blog
With National Creativity Day just around the corner (May 30th) we thought it would be an opportune time to chat about what inspires us.
Are you a one-person marketing department? Today we're sharing tips on design and how you can make your designs more impactful. We'll be sharing some design tactics that'll make you more effective, efficient, and overall better!
Photoshopping is a fantastic tool for agencies to use in order to create original art for our clients. However, it has also formed many unrealistic expectations for every industry. Today we will be sharing real examples of photoshop and discussing the benefits and downfalls that photoshopping has brought to our industry.
We will be having a candid discussion on influencer marketing and why this strategy has been making waves in the marketing world.
We get a lot of questions about website maintenance. Some people are not even certain what website maintenance may include and not include. We're here to clear some of those things up today. Tune in.
Today, we are going to be answering some questions about Marketing budgets. So, we are here to provide a little guidance. One of the questions we often receive from our clients is: How do we create a marketing budget? Why do we need to know before the year begins? https://gaslightcreative.com/blog/
From unexpected brand collaborations to a rural real estate boom Gaslight is predicting the future of our industry.
Choose Your Words Wisely! Everything you say matters. We discuss how effective communication can accelerate your brand.
2020 has been a pretty interesting year. From working remotely, driving to nearly every store to find toilet paper, and wearing masks on a daily, it's been hard to adjust. With all of this, let's take a positive look at the good things 2020 did bring us. Our team will be talking about what we are thankful for on this week's Roundtable!
We're talking about TikTok today - advertising, addictions, who we follow, etc. Tell us who your favorite account is on TikTok!
With COVID-19 changing the way we live in 2020, there are also changes to the way products, services, and promotions are being handled for the holidays this year. Join us as we discuss some of the things we've noticed and learned this year. We're also being reminiscent of the past...
Let's Get PoliticalWe're going to talk politics for a hot moment, even if you don't want to. But before we do, put aside your beliefs on Democrats and Republicans because what we will be examining is the BRANDING behind two very different political campaigns from each of these parties. Both political campaigns were a success resulting in a win for the highest office in the land. But let us understand why and how branding may have played the most important role in determining the future of the country.See our Blog Post here: https://gaslightcreative.com/lets-get-political/
What's the payoff for taking creative risks?For this week's episode, we are going to be focusing on creative risks. All campaigns must start with the first question: what are your goals? There are times when taking creative risks will not pay off or lead to the results you want. Typically creative risks are taken at the conception of a company entering the market, if they want to disrupt the industry or if there's a culture shift. Brands that take the time to step out of the box and away from what everyone else was doing to create something memorable often find themselves ahead of the curve. Our team has always steered away from the trend traps, knowing that they won't make the lasting impacts that we want for our clients. It's important to note that creative risks can come in the form of your imagery, messaging, values, etc., not just the artwork. They are a balance between staying on brand, being risky enough to be different, but not too much to the point where you are upsetting your target audience.See our Blog Post here: https://gaslightcreative.com/the-power-of-creative-risks/
What's the payoff for taking creative risks?For this week's episode, we are going to be focusing on creative risks. All campaigns must start with the first question: what are your goals? There are times when taking creative risks will not pay off or lead to the results you want. Typically creative risks are taken at the conception of a company entering the market, if they want to disrupt the industry or if there's a culture shift. Brands that take the time to step out of the box and away from what everyone else was doing to create something memorable often find themselves ahead of the curve. Our team has always steered away from the trend traps, knowing that they won't make the lasting impacts that we want for our clients. It's important to note that creative risks can come in the form of your imagery, messaging, values, etc., not just the artwork. They are a balance between staying on brand, being risky enough to be different, but not too much to the point where you are upsetting your target audience.See our Blog Post here: https://gaslightcreative.com/the-power-of-creative-risks/
Do you know what it means to be a Laird? We're not 100% sure either... Are you ready to take on the title of Lord or Lady? Join us to hear our thoughts on why we find Highland Titles' creative campaign to become a Laird so intriguing. Maybe you will even learn how to buy your own little piece of Scotland. Tune in to become a Laird and conserve Scotland.
Is Apple a Bully?Prepear, a small food website company, is being called out by tech-giant, Apple, for their green pear logo. Apple filed a “notice of opposition” saying the logo is too similar to their logo and could cause confusion that Prepear is affiliated with their company. What do you think?See our Blog Post here: https://gaslightcreative.com/is-apple-a-bully/
Top 5 Reasons to Use Google AnalyticsThe best part about Google Analytics is the price tag. Google Analytics is totally FREE. You don't have to be a tech-savvy individual to get set up or make sense of the data. There is some terminology that you may not understand yet, but with a little time and research, you'll be a data pro in no time.
Search Engine Optimization (SEO) has become a necessity for all websites. Almost everyone is doing it and just to keep from being overshadowed by your competition you'll need to have some basic SEO performed on your site as well. There are a number of things that can be done to help improve your website for search, things like optimizing code, heading tags, alt tags, adding schema, etc. These are all basic plug-in improvements but did you know that there is an often-overlooked SEO tactic, that is extremely valuable for SEO, and that you can't simply just ‘do' to your website? It's called backlinks and it's as old as the internet.See our Blog Post here: https://gaslightcreative.com/backlinks-an-overlooked-seo-tactic/
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