Podcasts about use google analytics

This Podcast Is Episode 566, And It's About Marketing Your Construction Business: How To Make It Work For You Marketing your construction business is crucial for its growth and success. You can use various strategies to promote your business, such as creating a website, networking, social media marketing, and advertising. Additionally, sponsoring events and collaborating with other companies can help you reach a wider audience.    I understand how daunting it can feel for construction business owners like you; we've been there. Whether you're new to the game or have been in business for a while and haven't quite cracked the code, navigating the marketing world can be overwhelming. But it doesn't have to be. Your business deserves to be seen, heard, and thriving—with the proper guidance, you can make marketing work for you. Let's unravel the puzzle, starting from square one.   1. Defining your target audience Know thy client: the key to tailored marketing. Before you shout your brand from the rooftops, you must know who you're calling to. Understand the demographics and psychographics of your ideal customer. Are they young professionals, parents, or retirees? What problems do they face that your product or service can solve? The better you know your customer, the better your marketing will resonate.   2. Uncover data gold with market research   Don't rely on guesswork. Dive into market research — it's how you find the "who" and the "why" of your business. This doesn't have to be a complex, expensive ordeal. Start with online surveys or asking family, relatives, and friends in your neighborhood, as well as interviews, social media insights, and competitor analysis. The information you gather here will be invaluable.   3. Set clear goals that spark direction The beacon of your marketing journey Without clear objectives, your marketing can feel scattered, like throwing darts in the dark. Your goals should be specific, measurable, attainable, relevant, and time-bound (SMART). Are you aiming to increase website traffic by 30% in six months? Or boost sales by 15% at the end of the year? These goals keep you focused and make success less vague.   3. Develop a marketing strategy Mapping out your move Once you've defined your target audience and your goals, it's time to set your marketing strategy. Your marketing strategy is the "how" behind your goals. Identify which channels your audience frequents. If you're targeting working millennials, perhaps Instagram is for you. A well-thought-out marketing strategy aligns your business objectives with the most effective messaging and channels.   4. Consistency is king   Branding isn't just a logo or a tagline. It's the sum of all your customer interactions and experiences with your small construction business. Create a content calendar to ensure your brand is visible across all marketing platforms and your message remains consistent. This calendar should include blog posts, social media content, email campaigns, and any other touchpoints relevant to your audience.   5. Crafting compelling content The art of the story Your content should inspire, educate, or entertain — ideally, all three. Write as if you're speaking to a friend, addressing their problem with your service as the solution. Your content is the thread that weaves your story with your customers. Remember, compelling content isn't just about words. Images and videos can support your message.   Visuals – the silent sway   Humans are visual creatures. In fact, 90% of the information transmitted to the brain is visual. High-quality, eye-catching images and videos can convey your message faster and stickier than words alone. Share photos of your "before and after" service provided or a video demonstrating its benefits. The more senses you engage, the deeper your marketing will resonate.   6. Execution and monitoring: making it happen and seeing it through Take the plunge It's showtime! Execute your marketing plan with gusto. Use CRM (Client Relationship Management) tools like HubSpot for email campaigns to save time and stay on track. Remember, marketing is a marathon, not a sprint. Consistency and perseverance are key.   7. Learning from your results   Every marketing initiative is a learning opportunity. Use Google Analytics, social media insights, and customer feedback to monitor how your campaigns are performing against your goals. Identify what's working and what's not, and adjust accordingly. The more you learn, the smarter your marketing will become.   A word of encouragement and empowerment: You've got this!   Marketing can be a rollercoaster, with its ups and downs, but you've already taken the crucial first step – you're learning and adapting—trust in your journey, your construction business's uniqueness, and the value you provide. With persistence, creativity, and strategic thinking, your marketing activities will start to feel like second nature.   Embrace the adventure   Think of marketing as an adventure. You're the explorer, and every campaign is a new frontier. It's okay if there's trial and error and even better if there's growth. You're an integral part of the narrative, and your customer eagerly awaits your next chapter.   Remember, word-of-mouth referrals can also be a powerful marketing tool, so be sure to provide excellent service, build relationships with your clients, and ask for their feedback and referrals.    Now, take these steps, make them your own, and enter the world of marketing with confidence.   Your construction business isn't just another face in the crowd — unique, valuable, and deserving of a spotlight. Let's make that happen. PS  We offer free resources to help you save time and money that you can download and print now.  About The Author: Sharie DeHart, QPA, co-founded Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on managing the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or sharie@fasteasyaccounting.com

Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? To discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future, I interview Dana DiTomaso. Guest: Dana DiTomaso | Show Notes: socialmediaexaminer.com/537 Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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For most business owners you have the basic google analytics on your website so you can see how many people have come to your site and what pages they have visited. You’re only scratching the surface of what this can do for you. The key is how you plan and set it up. Chris Mercer […]

For most business owners you have the basic google analytics on your website so you can see how many people have come to your site and what pages they have visited. You're only scratching the surface of what this can do for you. The key is how you plan and set it up. Chris Mercer from Measurement Marketing is here to share his process on what you should be doing to improve the power of your data. Free Toolkit: https://MeasurementMarketing.io/amplify Our Tools: https://www.bluecowmarketing.ca/tools E-Webinar https://www.bluecowmarketing.ca/ewebinar

Marketing analytics tools are used to uncover insights that can improve your marketing performance. With a plethora of marketing analytics tools on the market, it's not easy to decide which marketing tools are worth using. On this episode, I recommend 5 best marketing analytics tools that can really level up your marketing. -=-=-=-=- Tools & resources discussed in this episode: #1 Google Analytics - The best free marketing analytics tool on the market. Click here to sign up: https://analytics.google.com/analytics/web/ #2 Semrush - Use it for keyword research, competitor analysis, and technical SEO audit. Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/ #3 HotJar - Use it to understand how users behave on your site. Get started for free: https://www.hotjar.com/pricing/ #4 SparkToro - Use it to understand your audience better and execute your marketing in all the right places. Use it for free: https://sparktoro.com/ #5 BuzzSumo - Use it to identify the best-performing content for any topic or website. Sign up for https://www.99signals.com/go/buzzsumo/ [Ahrefs Blog Post] How to Use Google Analytics 4 for Beginners - https://ahrefs.com/blog/how-to-use-google-analytics/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

Google Analytics is a powerful tool, but extracting valuable and useful insights can often feel like pulling teeth—especially for beginners. Hi, I'm Cally, from the International Institute of Digital Marketing. Here are 3 actionable ways to use Google Analytics to improve SEO. 1. Find low-hanging opportunities to boost traffic Consider whether a page is about a topic where freshness is a ranking factor. Second, if you see a significant organic traffic change to your homepage, it's usually down to a fluctuation in the search volume of navigational queries. Maybe you went viral six months ago, and more people were Googling your brand, but then it naturally dropped back to the mean? 2. Find high-converting pages and improve their SEO The ultimate goal of SEO is usually to drive more sales from organic search. One of the easiest ways to do that is to improve rankings for your most valuable pages. Hit the “SERP” button and compare your page's SEO metrics to those that outrank you. Take action to improve your page where it falls short. 3. Improve landing pages that contribute to conversions People rarely land on websites they've never visited before and buy something right away. They go on a journey, often visiting multiple pages on your site in the process. By default, Google Analytics credits 100% of the conversion to the last landing page the user visited (provided that it was a non-direct click). But the reality is that the person probably wouldn't have converted if they didn't read a blog post first. So technically, this page helped assist the conversion. Improving SEO for these pages will probably lead to an increase in conversions and revenue. For more information, visit www.iidm.world --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

How To Use Google Analytics To Analyse Your Website - The Daniel Latto Podcast - Season 7 Episode 72 The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk

Episode 120 Table Of Contents Co-Host: Michael Milas + Sophie Allen + Bucky Helms The Year End Sale IS LIVEGoogle Confirms Links To 404 Pages Are Not CountedGoogle: 100,000 URLs Usually Won't Impact Crawl BudgetAnd much more! Web 2.0 Ranker Weekly Update The Year End Sale IS LIVE https://web20ranker.com/year-end-seo-sale/Dec 21st WebbyDashboard IntegrationMerged Agency Partnership And Platinum Group Discount (Got Rid of Platinum Code in Favor of Agency Partnership)Press Release Service RelaunchTargeted Media OutreachReplay Offer (45mins 1 on 1 coaching w the local seo wizard) for 1 person that buys Philadelphia Local Marketing Mastermind Replays SEO News For The Past Week December 2021 Google Product Reviews Update Done Rolling OutSurvey Says: Most SEOs Spend Less Than 25% Of Their Time With Link Building Google Says Google: Not All Websites Need To Be An AuthorityGoogle Confirms Links To 404 Pages Are Not CountedGoogle: 100,000 URLs Usually Won't Impact Crawl BudgetGoogle: No Need To Work On Algorithm & Ranking Issues Over HolidaysNo, Google Doesn't Use Google Analytics 4 For Ranking Purposes SEO Mad Scientist Update Previous Test: Subdomains and Subdirectory on a Mass Page Site & Redirect Test Black Friday Sale Winner 37:00 Devon Eddy – 9k Grand Prize Winner! SEO Q&A 52:05 GBP Webinar – When will the Replay will be Up? 1:08:58 Does Web 20 Ranker and Freshlinks Coordinate to Provide best Anchor Text Analysis 1:11:26 GBP Accelerator and SEO Accelerator – Which one do you Recommend for a Client? Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/ Interested in being a guest on the vault!? Sign up now: https://forms.gle/ae5Dh575BqYieDBEA #seo #seolive #seopodcast #theseovault

If you're running an e-commerce store, you should be using #google #analytics. Few tools rival its importance. 1. Optimize content with on-site search Successful businesses are the ones providing valueto their customers. But how do you know what your customers want? #google #analytics has a built-in search term report that lets you view what your visitors are looking for on your site. No need for surveys or long conversations. Just pop in there and see the exact words, products, and content that your customers want to see. 2. Familiarize yourself with your buyer's journey Your buyer goes through a step-by-step processbefore he or she decides to finally purchase from you.the buyer's journey for each business looks a little different. It starts with personalized customer service. This is where the behavior flow reportcomes in. In this report, you can see exactly where the path of engagement ends. 3. Understand your customer's interests Every customer has their own unique reasonfor why they visit your platform. #google #analytics provides details of your customers' interests with its affinity categories report. 4. Measure the duration by which your leads convert The path length report shows you exactly how many interactions it takes before they purchase. You can also see the conversion value for each path length 5. Annotate for better seo management #google #analytics allows you to stay organized and informed through annotations. Keep track of occurrences so you know what is causing positive, or negative, changes on your website. Anything from a marketing campaign or website redesign to general news and the weather can be tracked. It's as easy as clicking the ‘create new annotation' button. 6. Map out on-site engagement The landing page report shows you a statistical view of the attention span of your visitors. You can see the duration and bounce rate for each page to see which pages get more engagementand which ones aren't providing value to visitors. 7. Realize customer value The lifetime value report tells you the value of each customerthroughout their journey with your company or brand. You can see the lifetime value of customers acquired through social, email, paid search, etc. For more information, visit www.thedigitalmarketinginstitute.org #analytics #sales #google #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://anchor.fm/iidmusa/message

Amy Graves has over 20 years of experience in the retail industry from sales to New Stores Regional Operation Manger. She has worked in for-profit and non-profit retail settings. Today she works with small businesses to develop a digital marketing presence while using Google Analytics to help understand traffic flow on their websites. Amy is a certified Business Analyst through UC Davis and the International Institute of Business Analysis. Free Gift~ Free Resource is a 5-minute video on how to incorporate SEO with Accessibility for Disabled Users: https://www.youtube.com/watch?v=GreRkfotBEE&list=PLS8wOIjWM4O5dAePjm3N8zRMfJC6tkk7q Connect with Amy~ AMG Innovative Consultants inc amygraves@amginnovativeconsultants.com Facebook: https://www.facebook.com/amginnovativeconsultantsinc Website: https://www.amginnovativeconsultants.com Instagram: https://www.instagram.com/amg.consultants/ YouTube: AMG Innovative Consultants, inc LinkedIn: Personal: https://www.linkedin.com/in/amy-graves-amgconsultatns/ Business: https://www.linkedin.com/company/amg-innovative-consultants-inc Google My Business: https://g.page/amg-innovative-consultants-inc?gm ----------------- Your Host Darlene Hawley, is a mother, wife, connector, storyteller and dream builder. She is also a Brand & Business Clarity Coach and the founder of www.DarleneHawley.com and host of the Attract & Stand Ou Podcast. She helps ambitious, heart-centered online entrepreneurs who are struggling with building a successful personal brand and business. They're afraid to share their unique life story but know they need to stand out if they want to build an authentic and profitable online business. She helps them build a solid brand foundation so they can share their message with the world, attract dream clients and have the impact, freedom, and flexibility they desire. Before starting her own business, she worked her way up in big box retail management, as a mortgage loan officer, and a financial coach. Darlene was trained by the largest business coaching franchise in the world and has been committed to helping entrepreneurs launch and grow their business since 2007. She now spends her time supporting women to reach their goals and live out their dream life, all while raising her family and creating memories each and every day. Ready to Create a Profitable Service-Based Personal Brand & Business? Download the workbook and you'll learn: * My signature 6 step process to create a successful business with less hustle and more ease. * Easy action steps to implement immediately so you can start taking action and have more clarity on where you're headed. * Create a road map and make a change in how you do business so that you can finally feel like you know what to do each day. ❤️As a busy mom, working part-time while trying to grow my business, Darlene's 6 steps to attract & stand out online was exactly what I needed to start taking strategic action. The clear steps showed me how to tune out the shiny objects and really focus on what I need to do in the time I have so I can be more visible and create more engagement with my ideal clients. ~ Marisa R. Sign up here: https://bit.ly/attractandstandoutonline Connect with me: http://www.darlenehawley.com http://www.instagram.com/coachdarlenehawley http://www.facebook.com/iamdarlenehawley --- Send in a voice message: https://anchor.fm/darlene-hawley/message Support this podcast: https://anchor.fm/darlene-hawley/support

Google Analytics is a exceptionally great tool for any business as it gives you substantial data that you can apply to grow your business. Recently I sat down with Chris "Mercer",  a sought after expert in data tracking, marketing measurement, and data driven decision-making.Mercer is the founder of measurementmarketing.io, where he provides multiple courses from beginner to advanced, and either done for you or done with you. He helps companies to really understand what's going on in their businesses, so they can make better decisions and grow their business.In this interview, he shares us knowledge that will enable us to make data-driven decisions on how to grow our business in the most effective way.Listen in as we break down the following topics:

How do you know if your online efforts are working? I post on Facebook, LinkedIn, Twitter, YouTube, Instagram not to mention TikTok, my blog and a dozen other places. My goal with all that is to get people to visit my blog and join my email list. So, how do I know what is working best? Analytics to the rescue! BTW, Google Analytics is FREE to use. What is Analytics anyway? Let's make sure we are on same page here and explain what I mean by Analytics. The term analytics itself means something like “numbers to analyze”. It's the words “Analyze” and “metrics” put together. I'm sure you know that analyze means to investigate, research and understand something. And Metrics is a means of measurement using numbers. So, when we talk about web sites, analytics refers to counting visitors, counting what they do and in what sequence. What does Google Analytics do? As far as Google Analytics is concerned, they track all those good... READ MORE and WATCH VIDEO at https://jeansergegagnon.com/course-income-secrets-339---how-to-use-google-analytics-to-track-your-visitors/

Here's your SEO Brisbane tip for today. Google like when you use Google services. So, two Google services that you can use, which will definitely help with your SEO, and that they are Google Analytics, and Google search console. You may well need your person who's looking after your hosting account or your Google stuff, to set that up for you and and they're questions to ask that person. Have you got Google Analytics set up? And have you got Google Search Console setup? And are those monitoring your website all the time? Because Google likes it when they can easily get information from your site. And search console, and Analytics make it easy for Google to get information from your website. So two important Google features to be making use off.

Marketing automation is a powerful yet underutilized tool for entrepreneurs to grow and evolve their businesses. Our guest, Micah Mitchell, is an Infusionsoft coach and the CEO of membership site Memberium. He's here to share his knowledge and experience on how business owners can capitalize on marketing automation and software to grow their business. In this episode, Micah provides his insights on how marketing automation can either save or grow a business. Furthermore, he talks about the control a business owner acquires over their company using these tools. Finally, he provides solid business advice and what habits and mindsets a winning company should have. If you want to know how to be an effective entrepreneur using automation, don't miss this episode and tune in to the podcast! About Micah Micah Mitchell has been working with marketing automation through Infusionsoft ever since he dropped out of high school. He co-founded a membership site called Memberium and now coaches business owners on how to evolve their business mainly through online courses and training. Why You Need Marketing Automation In Your Business How He Started He dropped out of high school to work in customer relationship management (CRM) of a credit card processing company. The company grew because of memberships. He then left the company to become an entrepreneur and discovered Infusionsoft. Creating Information Products for Marketing Automation Create value from the problems you encounter and make content out of it. Shift from the “back-end” product/content development to the “front-end” marketing. Set up royalty agreements to protect both parties. Sustain and Protect Value for Clients Creating value for clients is easier than sustaining and protecting it. It is better to dive in as soon as possible and figure things out along the way. Marketing Automation: How to Avoid Mistakes Stop overcomplicating and over-engineering things. You should also focus on the simple processes and mechanisms that get the job done. How to Measure and Track Your Business Effectively Keep it simple (avoid over-tracking) Use Google Analytics and affiliate links for internal metrics “Most of the inference we get from statistics is wrong.” Building a Winning Company Hire slow; fire fast mentality (getting the right people is critical) People skills are overvalued; look for technically-skilled applicants. To the right person, punishments and incentives aren't that important. In employees, passion for the product is more important than being business-savvy. “The opportunity cost of not just a bad person, but a mediocre person is incredible when you could just as easily have had a good person by trying a little harder to get them.” Some Business Advice Invest in coaching as there is power in a single idea (millionaire coaching from Loral Langmeier). Make a habit of creating value from your problems and duplicating your efforts. The Future of Marketing Automation Multi-thousand dollar consulting will be within reach of the masses for a lower price point. Resources Thinking Fast and Slow by Daniel Kahneman Infusionsoft Course. by Micah Mitchell   For more insights and resources, connect with Micah Mitchell through his Infusionsoft & online marketing training website, MMMastery.   P.S. Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over? Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition? Do you want to achieve your goals, get more things done in less time, and double your sales? Sign up for our 21-Day Double Your Sales Challenge.

n this episode with my friend and SEO expert, Paula Rollo, we talk about how to use Google Analytics to know what to blog about. How many time have you asked yourself, what kind of content should I invest my time in to grow my business? How do I get the biggest bang for my buck? We're discussing ways to use your analytics to figure out, not only what your audience wants from you, but also what Google thinks you're an expert in. Paula and I talk about how all that information is in your Google Analytics and Google Search Console if you know what you're looking for. We talk about targeting keywords in your niche to grow your traffic, how to find hidden opportunities to get your content found, how to piggyback off of what's working for you on social media, and how to think about riding cultural waves to get your posts to show up in search. After listening to this episode, you'll never wonder again what kind of content to create to be successful in your business. I think  you're going to find this episode super helpful! Show Notes: Blogger Genius 4 Biggest Takeaways Email MiloTree App MiloTree BlogStart Service MiloTree Mastermind Facebook Group MiloTree Google Analytics Cheat Sheet Paula Rollo/SEO Catch My Party Subscribe to The Blogger Genius Podcast: iTunes Google Play Stitcher YouTube Hello friends. Welcome back to The Blogger Genius Podcast. Before I get started, I wanted to ask you if you wanted to receive an email from me on Sundays, where I talk about my most recent episode, and I share my four biggest takeaways from that episode. So, think of it as a cheat sheet, or like Cliff Notes. It will save you a ton of time because you can decide whether it's an episode you want to listen to. But if not, you will stay up to date on what is really working in online business and blogging today. It's easy to remember, bloggergenius.com and just add your email address.

Top 5 Reasons to Use Google AnalyticsThe best part about Google Analytics is the price tag. Google Analytics is totally FREE. You don't have to be a tech-savvy individual to get set up or make sense of the data. There is some terminology that you may not understand yet, but with a little time and research, you'll be a data pro in no time.

We are chatting with Christie Osborne about how to measure what matters most inside Google Analytics for the Busy Wedding Photographer. It’s much easier than you think and she has so many great tips and resources inside of this episode. A bit about christie, she is the owner of Mountainside Media, a company that helps event industry professionals brands develop scalable marketing strategies that bring in more inquiries and leads. Christie is a national educator with recent speaking engagements at NACE Experience, WIPA, and the ABC Conference. Visit Website & Get the FREE guide: https://www.mountainsidemedia.com Our online course How to Start a Podcast is here! Sign up for Flodesk Here and lock in the beta discount of $19 per month forever! Love the podcast? Please leave a 5 ⭐️ review on Apple Podcasts. Stay up to date & visit us at www.teawithjaine.com and follow @jainekershner on Instagram to see our latest IGTV episodes. Have a topic you'd like us to discuss? Email us at hello@teawithjaine.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Are you tired of struggling to get more traffic to your website?I will teach you how to use Google Analytics and Google Search Console.Learn how to quickly navigate through Google Analytics and Google Search Console to find important information about your audience.I will show you how to optimize your Analytics data to help make better-informed marketing decisions.Signup here to get future webinar links https://seooptimizers.com/seo/classes/Support the show (https://seooptimizers.com/seo/podcast)

Wish you had more information to guide your marketing decisions? Wondering how Google Analytics can help? To explore how to use Google Analytics to eliminate uncertainty, in this episode I interview Chris Mercer. Mercer, as he likes to be known, is the world’s leading authority on Google Analytics and the founder of MeasurementMarketing.io. USEFUL INFORMATION: Explore the Social Media Marketing Society Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts.

Learn how to quickly navigate through Google Analytics and Google Search Console to find important information about your audience.I will show you how to optimize your Analytics data to help make better-informed marketing decisions.Get updates on free webinars at https://seooptimizers.com/seo/classes/Support the show (https://seooptimizers.com/seo/podcast)

Having a pretty website isn't enough – you also have to know how patients use it. This week, we'll show you how to use Google Analytics to understand user behavior, provide patients with a better experience, and supercharge your practice website. Show notes: https://messenger.md/podcast/episode-31/

In episode #1322, we share advice for dealing with declining traffic. While the volume of traffic varies from month to month, there are means of ensuring that your traffic increases steadily over time. Tune in to hear how you can learn from your competitors and why you have to compare the performance of your different channels.  TIME-STAMPED SHOW NOTES: [00:25] Today's topic: What To Do If Your Traffic Keeps Declining.  [00:30] While traffic is not always steady, it should not be declining for months on end.  [00:54] Don't fret: declining traffic is a common problem. [01:01] Use Google Analytics or Google Data Studio to see which channels are declining.  [01:21] If your traffic is going down but your revenue is growing, there is no problem.  [01:47] See which of your top posts are losing traffic and take action.  [02:04] Keep your top pages fresh by adding some new content to them.  [02:37] See what your competitors are doing and experiment with new channels.  [03:33] Compare the channels that are performing well with those that are not. [04:04] Consider hiring an agency that specializes in traffic.  [04:36] Send out a survey to test the popularity of your content.  [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today's Episode: Google Analytics Google Data Studio Dr. Axe ClickFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1322, we share advice for dealing with declining traffic. While the volume of traffic varies from month to month, there are means of ensuring that your traffic increases steadily over time. Tune in to hear how you can learn from your competitors and why you have to compare the performance of your different channels.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What To Do If Your Traffic Keeps Declining.  [00:30] While traffic is not always steady, it should not be declining for months on end.  [00:54] Don’t fret: declining traffic is a common problem. [01:01] Use Google Analytics or Google Data Studio to see which channels are declining.  [01:21] If your traffic is going down but your revenue is growing, there is no problem.  [01:47] See which of your top posts are losing traffic and take action.  [02:04] Keep your top pages fresh by adding some new content to them.  [02:37] See what your competitors are doing and experiment with new channels.  [03:33] Compare the channels that are performing well with those that are not. [04:04] Consider hiring an agency that specializes in traffic.  [04:36] Send out a survey to test the popularity of your content.  [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Google Analytics Google Data Studio Dr. Axe ClickFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Ep #145: When it comes to online analytics some people know the basics, but many don’t even look at it. It seems too complicated.  In this episode, Chris Mercer shares how to use Google Analytics to track what brings you clients and increase sales. He will explain in simple ways what stats to pay attention to, how to discover how people find you online, how to track your results and increase sales. All of that you can do using Google Analytics, which is free and easy to add to any website. Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results. In short, Mercer helps marketers know, trust, and grow their numbers. You will learn: Chris started his business creating WordPress sites and teaching others to do that when people began asking how to use Google Analytics to track the effectiveness of the sites. It led to building a business he has now. What stats to pay attention to when you measure online marketing results How to find out which traffic sources work and which ones aren’t How to use Google Analytics to analyze the engagement and conversion rate of your online traffic sources How to analyze a customer’s journey to see where there are problems on the site The extra tools that will help you to measure online statistics and customer’s journey How to measure how much it cost you to bring a new customer How to use Google Analytics to increase sales Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Published Apr 7, 2017 5 PRO TIPS FOR FACEBOOK ADVERTISING We mentioned in a previous video that Facebook has a habit of using jargon that goes over people's heads. Facebook seems to answer only to itself - For those who have looked in the Facebook forums for help - You know that there's more questions than answers. It feels like you're wading through a sea of confusion. Just a quick FYI - Last month we created a comprehensive list that explains all of Facebook's confusing jargon in simple terms. Now all of these fancy Facebook words are great - But if you're using the big blue giant for marketing, there's only one thing that really matters right? - Return on Investment. So how exactly do you work that out? If you look at your ads manager dashboard you've probably found there's a lot of data. Data that can be displayed in a number of fancy ways - But it never really translates to a payoff. Campaign Screenshot You can see here that we got 9,511 results for our $210 ad spend - That's great, but what does it mean? TIP #1 - THE WORD “RESULTS” CAN MEAN ANYTHING This is the number one confusion for people using Facebook Ads Manager for marketing - The word "results". So what does it mean? - The answer is... “it depends” But let us explain that a bit further. When we say “it depends”, we mean it depends on what you chose when you setup the campaign. Ads Manager Screenshot When you first clicked “Create Ad” and saw this screen, whatever you chose becomes what Facebook considers a result. It could be website traffic, video views or even someone physically visiting your store! To make sure you don't forget what you originally chose as your goal, make sure to name campaigns something meaningful. You'll thank yourself in the future. TIP #2 - GET A SECOND OPINION WITH GOOGLE ANALYTICS If you're using Facebook to drive traffic to your website - And we hope you are - Then you should be tracking traffic through Google Analytics as well. Facebook can show you how many people clicked on the link to your website, but not very much after that. Google Analytics Screenshot Of course you want to know how much traffic comes from Facebook - This can be done in Google Analytics by going to Acquisition > All Traffic > Source/Medium. But what's more important than the traffic is the website engagement. Remember, website engagement is a huge ranking factor - Google loves it. You need to look at things like bounce rate, time on site and average page views of your Facebook traffic - Especially around the spikes as this will relate to posts and ads that you published. Facebook is a great place to drive highly engaged traffic to your website - But don't just take Facebook's word for it - Check your Google Analytics. If you're not getting website engagement, the traffic isn't that worthwhile. TIP #3 - SHARES ARE THE SH*T Everyone with a personal Facebook profile knows that the status updates with more likes are better. Shares are often overlooked. But this completely the opposite when using facebook as a marketing tool for business promotion. The power of Facebook is in reach. If someone engages with your post, they are exposing your business to their friends and family. The average person has 338 friends - So every time someone interacts with your brand - They put your message in front of a potential 338 extra pairs of eyes. When you like a post, it will appear briefly in your activity feed - Almost nobody looks at this. Sometimes it will appear on your friend's timelines if it aligns with their interests. Post Share Facebook When you “Share” a post, it is permanently added to your timeline, and is guaranteed to be visible to your friends and family. It's there until you decide to take it down, or it is pushed down by status updates. Not only do shares reach more people, but they are basically an endorsement. A recommendation from a friend or family member. We've said before that influencer marketing is an extremely powerful strategy - Facebook Shares is influencer marketing at it's simplest. You can see that there's a lot more viral potential to shares as opposed to likes. Create “shareable” content and consider this a big factor of your Facebook post and Ad performance. TIP #4 - CHECK YOUR REPORTS! The great thing about Facebook is the vast amount of consumer data you have access to. You can advertise by age, gender, profession, location, interests and so much more. Having all this at your disposal is fantastic, but just because you “can” advertise to the perfect type of consumer doesn't mean you “should”. You need to start broad, then check the reports and make educated changes. Business Manager Screenshot Reports are found under your business manager menu, under More Tools > measure & Report > Ads Reporting. Manage Reports Screenshot What you want to do here is first create a new report, then select your date range, and select breakdown: none. This will show you a report of everything that has happened during that time. Export this report and you will get a spreadsheet that will let you look at everything about the customers you have spent ad dollars on. You want to see what type of people give you the best return. Play with the order of your columns and look for standout numbers - What is the age that converts the best? What location? What profession? What Time of day? You need to check these reports in as much detail as possible and use them to refine your saved audiences. It's also worth noting that these reports are unsampled data - Meaning that it is 100% accurate - Unlike the data in other areas of Facebook. To find out more about Facebook's data sampling check out our video “The Truth About Facebook's Ad Metrics”. An interesting metric of Facebook ads is that you can see Frequency. As explained in our Facebook Marketing Cheat Sheet - Frequency means “The average number of times a single person viewed your Ad”. Most marketers look at Ad Frequency like it's the devil, and when that number gets too high they pause the ad or can it altogether. Many people think an Ad Frequency above 3 as a waste of money. But what you need to consider is just how little people pay attention on social media. Most people are on Facebook while watching TV - they only really have one eye on the newsfeed, and pay even less attention to the right sidebar. A Frequency of 3 is perfectly acceptable for the main newsfeed. That's not just our personal opinion - psychology experts say that most people need to see something at least 3 times to remember it! We usually say anything up to 5 is nothing to worry about. So to recap: - The word “Results” is referring to what you chose as your campaign objective. - Use Google Analytics to see what happens to your traffic after they click on your Ads. - Shares are the best form of engagement on Facebook Ads and Promoted Posts - Check your reports to find out how to refine your audience - Allow a your Ads a bit of Frequency to maximise your Reach That's about all we have time for Australia, thanks for watching! - As always if you liked this video, please take the time to subscribe, follow us, or sign up for our newsletter! Your support and feedback helps us make these videos even better! SEE YOU NEXT MONTH! _________________________________________________________________________________________ Subscribe to our Get Fact Up series for regular updates: https://www.memedia.com.au/get-fact-up Like us on Facebook: https://www.facebook.com/memedia Join us on LinkedIn: https://www.linkedin.com/company/memedia Follow us on Twitter: https://twitter.com/me_media

It's a story we hear over and over again. A roofing contractor tells of how digital marketing companies have cheated them in the past. The frustration is so intense, so palpable at times, that contractors can't even move forward and escape their situation. That's the greatest tragedy. We understand what it feels like to be disappointed and anxious. In today's podcast, Nolen and Jason discuss real world contractors who've gotten stuck in a vicious cycle of marketing failure. Thankfully, your business doesn't have to settle for mediocre business growth! We'll explore how your company can start over again with a new, productive marketing plan. Helpful Tips for Roofing Professionals Before trying to fix your marketing plan, try taking some time to clear your head. Use Google Analytics to see where your website is falling short. See what the top roofing companies in your community do with their website strategies. Try consulting with an expert before committing to one particular strategy. Turning Frustration into Action How can you take months (or even years) of disappointment, and turn them into success for your roofing company? It's an arduous process, but we've seen so many businesses turn their marketing around with fantastic results. It all starts with examining your current situation, removing hindrances, evaluating your strategy, and making baby steps towards success. You don't have to have the perfect marketing plan to earn a place among the top local companies. This process does require a clear head however, so give yourself some time to calm, organize your thoughts, and (if necessary) get alone by yourself. Anxiety only hinders your ability to plan, and online marketing strategy requires clear thinking! If necessary, you can talk about your current situation with a seasoned marketing expert, but try to do some research by yourself first. Step #1: Make Your Exit What's the first step to escaping mediocre marketing results? Part ways with your current marketing strategy. That doesn't mean you have to get rid of every marketing asset you have. But you do need to recognize which aspects of your plans are not contributing to your company's success. Your Marketing Company Should Be Able to Show Provide Proof of ROI. Now, hopefully you have enough control of your online marketing program that you can determine which elements are actually producing leads. If not, that's okay. A lot of businesses who pay an agency to manage their marketing end up with little understanding of what's actually going on month to month. In cases where your marketing company shows no results after years of work, it's often best to simply walk away and start fresh. As you restart your online marketing, there are a few crucial assets to maintain. Your Domain Name – if you have a long-time domain name, don't get rid of it! Your Brand – closely tied to your domain, your seasoned brand may still offer value. Your Social Media Accounts – again, seasoned accounts are important for your brand. Your Local Citations – don't get rid of your profiles just yet, even if you have poor reviews. Some experienced companies mistakenly get rid of these valuable resources. Hold onto them for now, especially your domain name! It's a source of credibility and trust for your business. Without it, you will truly be starting over in your online marketing efforts. Step #2: Reassess Your Strategy Have you built a solid foundation for your local search performance? Most businesses haven't, assuming that their marketing company can just flip a switch and enjoy instant success. In reality, real results demand careful preparation, website design, and reputation management. It won't come by paying another business for mediocre leads either! Take a sheet of paper (or a digital spreadsheet) and write down every marketing channel you've directed funds to over the last year. Examine each channel, and determine whether it's contributing to immediate leads or long-term business growth. Here's what your sheet might look like… Notice the Relatively Low Investment Towards Long-Term Company Growth. Are you actively investing money towards building up your brand value, or has your marketing been focused on creating immediate leads? Channels like Google Ads and Lead Sales won't contribute much to your long-term company growth, especially if you don't have an optimized website to support them! We actually love Google Ads at Roofing Webmasters, but they work best for supplementing your leads, not driving them. If you think the above report seems a little too highly priced, you'd be amazed how many contractors spend tens of thousands of dollars per month without earning a satisfactory return on their investment. For now, focus on understanding where your funds have been going, so that you can remember which channels aren't producing good results for your team. Step #3: Step Towards Success Now all of this careful planning is wasted if we simply throw up our hands and swear away marketing. Once you've gotten a clear picture of the digital marketing channels that aren't providing real growth for your business, it's time to start taking steps towards success. Baby steps, mind you! If you've discovered some areas missing in your marketing strategy, now is a great time to fill in the gaps. Here are some extremely valuable actions you can start on immediately! If you haven't already, claim, complete, and register your Google My Business account. Contact Yelp, the BBB, Manta, and other citation sources and get listed. Start a Facebook Business page and provide your contact information. Train your team on how to ask for reviews after every successful project. Upward Growth Takes Time, But You Can Start Taking Steps Now! Follow these steps, and you'll be well on your way towards developing lasting growth for your roofing business! If you need an experienced web design team to help you with your website optimization, our seasoned pros at Roofing Webmasters would love to partner with you. We've supported hundreds of businesses across the US, producing better search rankings and higher traffic. For a free consultation with one of our SEO professionals, call us at (800) 353-5758! Other Resources From Roofing Webmasters Related Podcasts and Articles – Roofing, Marketing, and the Truth About Leads (Podcast) – Skin in the Game with Roofer Marketing Dollars (Podcast) – 14 Roofing Sales Strategies to Boost Income Potential (Article) Helpful Services From RW – Roofer SEO Services – Website Design for Roofing Companies – Online Citations For Roofers The post True Client Stories: 34 Minutes and 34 Seconds Of Roofer Story Hell For Nolen appeared first on Roofing Webmasters.

Everyone's talking about it do what does it mean to your business?

Does google analytics give you googly eyes? That's okay. Episode 7 will help clear things up for you.Learn how to track your website's traffic so you can learn how to talk to Google (that's what we mean by SEO Optimized), understand when you need to change your content, and how to get information out of that crazy Google Analytics Dashboard.It's essential to have a Google Analytics account to track web traffic for your horse business. The good news is it's free, and we are here to teach you how to use it. Are you ready to rein in your herd?Podcasts will be going live the first and third Fridays of the month.Follow Us on Online:Email: hello@reininyourherd.comWebsite: COMING SOON @ http://reininyourherd.com/Instagram: https://www.instagram.com/reininyourherd/Facebook: https://www.facebook.com/ReinInYourHerd/Pinterest: https://www.pinterest.com/reininyourherd/About the Co-Hosts:Laura Langfitt - https://unbridledcontentmarketing.com/April Hardeman - https://makeitrein.com/

Hello Everyone! Today we dive into the world behind the curtain! Google Analytics. If you really want to understand who is coming onto your website and what they are doing, this is the episode to start with. I will be doing a series of these over the next few months, gradually getting more detailed to help you guide your customers through your site to the finish line that you desire. Too many times a website is developed and the google analytic site is not even offered to the business owner. The website developer either keeps access for themselves or doesn't even know how to connect it. DO NOT LET THIS HAPPEN TO YOU! Google Analytics is DIRECT ACCESS TO THE CUSTOMER and their TRIP THROUGH YOUR WEBSITE. Do not take this lightly. IF YOUR EVER WANTED TO KNOW WHY....GOOGLE ANALYTICS IS THE WHY. CHECK IT OUT! Also, check out the FIND THE GREEN BLOG!(

In this episode, AJ Yager and Meaghan Connell, owners of the data agency Praxis Metrics, reveal why using data is critical when companies want to acquire, convert, and retain more customers. Elliot, AJ, and Meaghan discuss how data sets you apart from the competition and why data provides relief instead of overwhelm. Listen in to hear a data-nerd power-couple share how anyone – at any level – can begin using data to leverage their efforts in business and in life. Visit A-Game Advantage or find us on iTunes to subscribe, visit previous episodes, and learn more about your host, Elliot Roe. Time Stamped Show Notes: 01:00 – Introducing AJ and Meaghan’s company, Praxis Metrics 02:10 – The story behind Praxis Metrics and how they use data in life 2:30 - AJ likes to use data to make and justify decisions while Meaghan likes to be inside the data; when they started dating they saw that their brains complemented each other 03:00 – They started working together and data was the common bond; they are passionate about education, knowledge and understanding 03:40 – AJ seeks wisdom which is the collection and implementation of knowledge and information; he tracked everything health-wise to figure out what made him healthier 04:45 – Getting caught up in the business and not on it as entrepreneurs 05:00 – They work with teams that rarely take time to review the insights they have access to; there doesn’t have to be a separation between you and big data 06:00 – People are overwhelmed by numbers and aren’t taught to understand data-reading; they don’t know what to do with it 07:15 – Numbers tell a story that doesn’t lie; some people avoid it if it’s not what they want to hear 08:00 – Using data to set yourself apart from the competition 08:30 – Companies that didn’t use data from the dot com boom no longer exist; it’s the companies that saw new information and used it that succeeded 08:45 – Your competitors are using data to get ahead; they’re looking at ads and internal operations that work and that don’t 09:17 – Don’t hope and guess – use data to know your efforts will work 10:20 – The starting point for entrepreneurs 10:33 – It all starts with tracking; focus on marketing and sales and implement standard operating procedures that implement data 11:50 – The more information you get, the more you have to track; know who you attract so you can target more of those people, for example 14:10 – Use Google Analytics, Google Tag Manager, and tracking pixels to track your customer’s journey 15:30 – You don’t need an IT department; you just need to outsource or have someone on your team who is tech savvy 15:50 – The changes AJ and Meaghan see in businesses who begin tracking data 16:00 – It speeds up time to value and scalability; all it takes is seeing the 20% that is yielding 80% of results 17:45 – Just with one number, they have seen a company grow drastically and completely change the way they get customers 18:30 – Entrepreneurs feel relieved when they see data that answers why things are or aren’t working; the data optimizes and eliminates waste 19:45 – Data is critical when investing or looking for investors 20:25 – Investors are impressed by numbers and appreciate businesses that get the data themselves 21:20 – On using data personally 21:35 – Health-wise, data is obviously used; AJ and Meaghan use data in their relationship, too 22:00 – They understand each other’s love language and track how they show love to each other 22:45 – They used the data as feedback to change and become better at showing love to each other; at 3:33pm Meaghan gives AJ physical touch and words of affirmation 25:35 – They use apps to track habits; where you spend your time and money is what you prioritize 3 Key Points Don’t hope and guess – use data to know your efforts will work. Data optimizes your business and eliminates waste. See where you spend your time and money and that’ll tell you what you prioritize.  Contact/Resources Primed Mind – Elliot’s Mindset Coaching App Praxis Metrics – AJ and Meaghan’s company Facebook, LinkedIn – Praxis Metrics Instagram, LinkedIn – Meaghan Connell Instagram, LinkedIn – AJ Yager  Credits Podcast Production by Podcastily

How to use Google Analytics INSTEAD OF Google Optimize, to run A/B Tests or Experiments on your website. Now, WHY would you want to use Google Analytics, instead of Google Optimize? I've blogged and vlogged a lot about Google Optimize and have used it a ton for both Data Driven Design and our clients, and it is an amazing A/B testing tool. But Optimize is meant for true "experiments" like deciding with design or content elements within a page work best at converting users. Typically, this works best for "higher traffic sites" with already low bounce rates, because higher traffic sites with already super high engagement rates really need to get super detailed into further optimization using data. Optimize also works well for sites seeking higher traffic, with already strong engagement rates but looking to decide things like: - Which headline or sentence should I use as my web copy? - Which color should a Call To Action button be? - What should that button say? - Which of these two or three photos would best engage users for a particular space? What Google Optimize DOESN'T DO WELL, that Google Analytics does well for A/B Testing, is allow you to create completely separate layouts and test them against one another. This is done through simply creating a variant or multiple variant pages at different URLs. So your variants are PAGES, not ELEMENTS OF A PAGE. This is excellent for website redesign projects in which your business might be debating over two or more homepage "concepts" or running marketing campaigns to landing pages and what to do some initial testing around which one to spend the most money against. Watch this video to see how to set up these kinds of experiments in Google Analytics and get them live on your website. --- Support this podcast: https://anchor.fm/paulhickey/support

The internet has changed marketing and sales forever. I’m here to make sense of this chaos. I want companies to feel confident in their marketing. To be confident, businesses have to know what has changed, what has stayed the same, and what they can do about it.

If you have a blog or a website it's crucial that you use Google Analytics to track your website traffic. Google Analytics can tell where your audience is coming from, how long they are staying on the pages on your website, and even where people drop off before making a conversion, i.e - making a purchase, submitting their email address, etc. Listen to this episode if you want to start making informed, data backed decisions which will improve your marketing strategy in 2019 and beyond! Need more help, book me for a 45 min 'Social Media Brand Clarity' session. Here's How it Works! Get Ready, Get Set... POST! Let's create a social media strategy that will engage your audience, increase your social following and convert customers. Social media is a full-time job BUT you will become a social media pro in no time! This Bootcamp Includes: 1. 45-minute social media training (posting, how to maximize platforms, understanding algorithms, and frequency management) [via video conference] 2. Social media audit of 2 brand profiles and updating bio lines to optimize social media accounts 3. 10-day editorial calendar The cost to you: $60 Ready to get people to STOP scrolling past your content and engage with you and your brand? Book NOW: https://calendly.com/sirita-wright/socialmediabrandclarity --- Send in a voice message: https://anchor.fm/siritasavage/message Support this podcast: https://anchor.fm/siritasavage/support

In episode #774, Eric and Neil discuss when it's ok to prune your content. Tune in to hear if you should ever flush old content. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: When to Keep, Cut, and Consolidate Your Content [00:54] You may find that some of your content is outdated. [01:22] Consolidate if you have five pages that discuss the same thing, combine them, because Google won't know which one to rank first. [02:15] Search engines want to eliminate redundancy. [02:55] Removing old, outdated content can be a good idea, but often less content means less traffic. [03:05] People who prune content, prune the quality content that won't affect traffic. [03:35] SuperMetrics or Screaming Frog are two great tools to use to crawl your website. [03:45] If these tools find pages that aren't getting any traffic at all, it might be a good idea to prune those pages. [04:18] Use Google Analytics to look at your content that isn't performing well. [04:35] When you cut those pages, you may lose more traffic than is being shown by GA. Remember you may be cutting out internal links when deleting content! [05:00] Before you cut, always try to improve the content. [05:25] Cross link all your content, as it will help boost rankings for all of your pages. [05:26] That's all for today! [05:30] Eric and Neil are going to do a live event if they reach 1 Million downloads per month. So, please rate of review! [05:53] Go here to see how many downloads the show is getting. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #774, Eric and Neil discuss when it’s ok to prune your content. Tune in to hear if you should ever flush old content. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: When to Keep, Cut, and Consolidate Your Content [00:54] You may find that some of your content is outdated. [01:22] Consolidate if you have five pages that discuss the same thing, combine them, because Google won’t know which one to rank first. [02:15] Search engines want to eliminate redundancy. [02:55] Removing old, outdated content can be a good idea, but often less content means less traffic. [03:05] People who prune content, prune the quality content that won’t affect traffic. [03:35] SuperMetrics or Screaming Frog are two great tools to use to crawl your website. [03:45] If these tools find pages that aren’t getting any traffic at all, it might be a good idea to prune those pages. [04:18] Use Google Analytics to look at your content that isn’t performing well. [04:35] When you cut those pages, you may lose more traffic than is being shown by GA. Remember you may be cutting out internal links when deleting content! [05:00] Before you cut, always try to improve the content. [05:25] Cross link all your content, as it will help boost rankings for all of your pages. [05:26] That’s all for today! [05:30] Eric and Neil are going to do a live event if they reach 1 Million downloads per month. So, please rate of review! [05:53] Go here to see how many downloads the show is getting. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Knowing what is going on with your website is an important ingredient in your Restaurant's Secret Sauce. We look at bounce rates and then we move onto the dark arts of Restaurant Marketing - campaign tagging with the Google Analytics campaign builder.  This is really important because it helps you keep your marketing accountable. Website speed and page load time is a really important part of the SEO for your site.  This is more important for mobiles and most Restaurant customers are on mobile.  Check the speed with the Google PageSpeed Insights page. What are the 2 types of customers who will be using Google and how do you treat each of them? What can you discover from the Behaviour and site content pages?  There is a lot of information that you can find here and some of it is very important. We finish with the Secret to Restaurant SEO.  This is what most SEO companies don't want you to know, we share it with you so that you can come up with a great SEO plan to increase web traffic, increase customers, increase revenue, increase profits and then decrease the number of hours that you are working in your Restaurant. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. We talk about our Platform, which give our customers comparative analytics, so that you can know how you are doing compared to other Restaurants.  This can be a big competitive advantage over Restaurants not getting this information. For Free Tools to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

I often see people too daunted by the wall of data to use Google Analytics with confidence. For this reason I have decided to summarise the key things to look for to help you to understand, at a beginners level, some of the most important things that are happening in your website. This is a […] The post How to start to use Google Analytics appeared first on Neil Wilkins.

Chris “Mercer” Mercer, co-founder of Measurement Marketing.io, is a sought after measurement marketing expert. For the past 5 years, Mercer (as he’s known) and his team have been helping marketers, marketing teams, and agencies know, trust, and grow their numbers. First by planning out what’s important to measure in their marketing, then how to actually measure it by using tools like Google Tag Manager and Google Analytics, pulling actionable insights from what’s being measured, and finally predicting future results. Mercer spends countless hours reading, practicing, adjusting and innovating to improve his skill set. He has a knack for teaching, and is known for his ability to simplify even the most complex ideas for his audience. On today’s episode, Chris will give us information on Google Analytics: how to track where your sales are coming from, where is your traffic coming from, which traffic is converting into sales.

In episode #549 (a special episode for you!), Eric and Neil re-visit a live Marketing School show they did. Tune in to hear their number 1 SEO tip – as well as how they make their personal lives work in terms of being an entrepreneur.  Time-Stamped Show Notes: [00:27] Today’s Topic: Marketing School Live: The #1 SEO Tip to Skyrocket Your Brand [00:32] Today is a re-broadcast of a previous live episode. [01:05] Content marketing has led both Eric and Neil to all their other marketing techniques. [01:30] Use content as the framework for building a strong link profile. [01:52] Quicksprout was getting 850,000 hits per month. [02:12] Now, NeilPatel.com is getting the same amount of hits using content marketing. [02:38] In Brazil, they are getting fewer visitors than their competitors because they are newer to that market. [03:00] Use Google Analytics to determine which one of your pages is the most successful. [04:12] Neil’s girlfriend doesn’t like him working all the time, but they try to work around it. [05:25] Busy entrepreneurs should probably date other busy entrepreneurs. [05:30] That’s it for today! [05:32] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #549 (a special episode for you!), Eric and Neil re-visit a live Marketing School show they did. Tune in to hear their number 1 SEO tip – as well as how they make their personal lives work in terms of being an entrepreneur.  Time-Stamped Show Notes: [00:27] Today's Topic: Marketing School Live: The #1 SEO Tip to Skyrocket Your Brand [00:32] Today is a re-broadcast of a previous live episode. [01:05] Content marketing has led both Eric and Neil to all their other marketing techniques. [01:30] Use content as the framework for building a strong link profile. [01:52] Quicksprout was getting 850,000 hits per month. [02:12] Now, NeilPatel.com is getting the same amount of hits using content marketing. [02:38] In Brazil, they are getting fewer visitors than their competitors because they are newer to that market. [03:00] Use Google Analytics to determine which one of your pages is the most successful. [04:12] Neil's girlfriend doesn't like him working all the time, but they try to work around it. [05:25] Busy entrepreneurs should probably date other busy entrepreneurs. [05:30] That's it for today! [05:32] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Josh is back to talk SEO at 1pm -- Keep the discussion going! Join our SKYPE group! js code i was talking about -- setInterval("ga('send','event','5_seconds','read')",5000);

In episode #534, Eric and Neil count out 7 productivity hacks that will help you run your business more efficiently. Tune in to hear these great time-and-energy-saving hacks. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: 7 Productivity Hacks that Will Make You a More Efficient Marketer [00:34] Hack 1: Use Rescue Time, it's a tool that analyzes how much time you spend on social media sites. This will give you something to compare with your analytics and give you an idea of where to spend more of your time. [01:23] You have to optimize your time and spend it on the sites that are getting you the highest ROI. [01:49] Hack 2: For mobile, Moment is an app that shows you how much time you're spending on the phone and different apps. [02:28] Hack 3: Use Trello. It has boards that help you track all of your projects and their various phases. [03:32] Hack 4: TubeBuddy helps with posting videos to YouTube (tagging, etc.) [04:10] Hack 5: Use Google Analytics to help track your best performing pages and see which SEO is working and which needs improvement. [05:47] Click Flow is another great tool for tracking SEO. [05:58] Hack 6: Zapier helps organize your workflow and saves you time. [06:57] Hack 7: Buffer or Hootsuite social media schedulers can be used to schedule posts 10-20 times per day. Doing this will boost your Twitter traffic. [07:58] Meet Edgar is another social media scheduler that will help you plan ahead and score more Twitter traffic. Always re-post your blog entries! [08:50] That's it for today! [08:52] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #534, Eric and Neil count out 7 productivity hacks that will help you run your business more efficiently. Tune in to hear these great time-and-energy-saving hacks. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Productivity Hacks that Will Make You a More Efficient Marketer [00:34] Hack 1: Use Rescue Time, it’s a tool that analyzes how much time you spend on social media sites. This will give you something to compare with your analytics and give you an idea of where to spend more of your time. [01:23] You have to optimize your time and spend it on the sites that are getting you the highest ROI. [01:49] Hack 2: For mobile, Moment is an app that shows you how much time you’re spending on the phone and different apps. [02:28] Hack 3: Use Trello. It has boards that help you track all of your projects and their various phases. [03:32] Hack 4: TubeBuddy helps with posting videos to YouTube (tagging, etc.) [04:10] Hack 5: Use Google Analytics to help track your best performing pages and see which SEO is working and which needs improvement. [05:47] Click Flow is another great tool for tracking SEO. [05:58] Hack 6: Zapier helps organize your workflow and saves you time. [06:57] Hack 7: Buffer or Hootsuite social media schedulers can be used to schedule posts 10-20 times per day. Doing this will boost your Twitter traffic. [07:58] Meet Edgar is another social media scheduler that will help you plan ahead and score more Twitter traffic. Always re-post your blog entries! [08:50] That’s it for today! [08:52] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Welcome to EPISODE 18. I am SO excited to share this episode with you because OMG Rhianna Bowe is such a blogging powerhouse. SUBSCRIBE TO THE PODCAST An award-winning lifestyle blogger with one of the most beautiful Instagram feeds around, she manages to smash blogging, Instagram, Twitter and YouTube while holding down a full-time job! She's also crazy generous with her knowledge, which is plentiful. Not only does Rhianna have some amazing tips for Instagram, we also chatted about her blogging journey, recent migration from Robowecop to Rhianna Olivia AND we have a chunky, super useful chat about how Google Analytics can help you and your blog. I also share my own ignorance so it was a good bit of clarification for me! If you are baffled by Google Analytics and what metrics/stats to use in your media kit etc -- this one is the episode for you. References Pipdig Wordpress support & design Rhianna's Instagram post Rhianna's Google Analytics post My Google Analytics post More About Cat blog What She Said Podcast Episode 9: Beverley Reinemann (Pack Your Passport) What She Said Podcast Episode 8: Sophie Cliff What She Said Podcast Episode 8: Jessica Rose Williams Rhianna's Instagram hubby (!) Joseph Burrows blog Where you can find Rhianna >> Her Blog: https://www.rhiannaolivia.com Twitter: @rhiannaoliviab Instagram: @rhiannaoliviab Facebook: @rhiannaoliviab YouTube: https://www.youtube.com/user/robowecop Sign up to my newsletter L x

Have you tried Google Adwords but didn't have any success? Have you given up on using the most powerful traffic driver on the web? Today I walk you through my techniques I have used to buy over $250,000+ worth of ads over the last several years. Today's podcast will focus exclusively on text ads. First thing about a text ad that needs to draw the users attention is a good opening line. I like to ask a rhetorical question for my opening line. For example: User types "hotels in Hawaii" in a Google search. My title text line will be something like: Looking For The Best Hotels In Hawaii? Where Are The Best Hotels In Hawaii? Getting the user to read your title text and saying "yes" is a sales tactic that has been around for ages. It also helps qualify the user who clicks on your ad - which should drive up your click-through-rate (CTR). My tag-line, or the second line of text is often something that proclaims how great my website/content is or entices the reader to click. For example: The #1 Hawaii Hotel Site With Real Reviews Read My Personal Reviews Of Each Hotel! Top 5 Best Hotels In Hawaii Inside Google AdWords - you'll want to test at least 4 ads when you start out. After you start noticing the ad with the best CTR and results .... start eliminating the ads that aren't performing. At the same time, try to refine what is working to see if you can't get better results. After a while you should narrow it down to about 2 ads that rotate based on the users search term. After you start seeing how users convert on your website, start adjusting your bids based on device type. I often pay 2x - 3x+ for desktop (and tablet) traffic versus mobile traffic. However, if your site is converting really well for mobile, you might do the opposite. Use Google Analytics & different landing pages (with different affiliate/ad tracking) to judge what you ROI is and adjust your bids accordingly. When you first start your campaign in Adwords you might notice that it's hard to get your ads to run. Often times your quality score will be low - and you might be under the suggested first page bid. I would bid a bit higher than you really want to in order to get your ads to run. I've set up many campaigns where my quality score was low and I was paying $0.50+ per click. Those exact same campaigns now have 9/10 quality scores and I pay closer to $0.07 per click. In order to get Google's algo to notice you - get the ads to run and adjust down over time. Lastly keep testing & adjusting constantly. Once you feel like your conversions are dialed in - leave the campaign alone and transfer it to Bing/Yahoo to get even more traffic. You can also bid adjust for age/gender & location ... which can drive up your conversions even more. Let me know if you have any questions by leaving a comment below. Listen To Show #7 Below  

Want to increase your ROI? Use Google Analytics to see what works and what doesn't. Don't do more of the same because someone said it worked in 2005. Prove it with real data! Daniel Gildersleeve is in for Chris to cover an article written by our very own Charles Lewis in SEO Podcast 361!Presented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!

This week I got to talk to Krista Williams of The Hundred Blog. This is a great interview for you bloggers out there who are looking to get started with your Google Analytics. Krista talked about taking her business to the next level by treating all her sponsor relationships like partnerships. Her business is a huge success because she shows her collaborators the value her brand gives them and this differentiates her from the crowd!   During the episode I walk her through a specific report in Google Analytics and we talk metrics like sessions, bounces, and clicks.   Krista’s Hundred Blog: hundredblog.com @hundredblogla Instagram hundredblogla@gmail.com   Want me to go through your data like I did for Krista? Schedule 15 min data discovery sessions with me today (limited time offer)!

Google Analytics contains tons of information about your users—information you need to generate more website visitors, higher conversion rates, and better leads! It’s not enough to just see what’s happening on your website—the data in Google Analytics will tell you how to make better business decisions, and we can show you what to do with it. Watch to video and follow along with the slides to learn: How to set up a custom dashboard How to measure and track your goals and events Which campaigns bring the most traffic and conversions How to compare historical traffic trends How to determine where your visitors are located How to uncover your best and worst content How to discover site errors And what you should do with all of this information! Your website is the hub and funnel of all your marketing efforts. If you don’t use the data to improve your marketing strategy, you will lose leads to the competition.  You can also download the podcast or listen to the audio recording here:

Wondering how to get more eyes on your content? Take a listen to this episode to learn tips on how to get more social shares on the content you work so hard to produce! BGC ANNOUNCEMENTS * Welcome to the 55th episode of the Boss Girl Creative Podcast!! Today it's all about learning some tips on how to boost the potential for more social media shares. * Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL * Support Boss Girl Creative endeavors by joining the BGC Crew! * Join me on Periscope (@pnkheelspnktrk) on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram * Want a direct link to the podcast feed? Click here. * Use these Hashtags on Social Media: #bossgirlcreative #bossgirlchat INSIDE THIS EPISODE * Google Keyword Planner * Headlines * How do we increase our likelihood to get more social media shares * Using Images with your social shares * Double check licensing terms on stock photography sites * Keep your branding consistent * Prime times for social media sharing * Use Google Analytics to see what times your readers are coming to your site * Making your Headlines stand out * Social media sharing tools LINKS MENTIONED Google Keyword Planner (make sure you are logged into your AdWords account) Bigstockphoto.com Death to the Stock Photo Canva PicMonkey Photoshop Hubspot.com Buzzfeed.com (Trending) SumoMe Social Pug Click-to-Tweet BuzzSumo FIND TAYLOR ONLINE Blog - pinkheelspinktruck.com Instagram - @pnkheelspnktrk Facebook - PinkHeelsPinkTruck Pinterest - pnkheelspnktrk Twitter - @pnkheelspnktrk HELP SPREAD THE BOSS GIRL LOVE! It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love! If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe! WAYS TO SUBSCRIBE TO THE BOSS GIRL CREATIVE PODCAST Click here to subscribe via iTunes Click here to subscribe via Boss Girl Creative Newsletter Click here to subscribe via Stitcher FEEDBACK + PROMOTION You can ask your questions and leave your comments by either calling (707) BOSS-GIRL, emailing hello@bossgirlcreative.com or go to the Boss Girl Creative Facebook group!

Welcome to the Marketing Solar Podcast Series, hosted by Glenna Wiseman of Identity3. We are working with Energy Trust of Oregon on this Solar Marketing Training Program. It's designed to help solar contractors reduce marketing and customer acquisition costs. This podcast topic is: Tracking Results to Improve Solar Marketing.The podcast features Kent Lewis, President and Founder Anvil Media Inc. to the show again. Kent is a highly sought after speaker and marketing professional who founded Anvil Media in 2008. His company is now an award winning integrated marketing agency specializing in search engine marketing, social media and analytics. This episode of Marketing Solar includes:•Referral Solar Marketing Tips•Insights for Advocacy Solar Marketing•SEO Do's and Don'ts for Solar Marketing •Create Content “Social Signals” Google Can See•Avoid Expensive Paid Online Advertising Mistakes•Three Tips to Use Google Analytics for Actionable Website Data •Three Steps to Setting up Solar Marketing Key Performance IndicatorsWe want to thank Energy Trust of Oregon for their vision and support helping solar contractors reduce customer acquisition costs through more efficient marketing.

Today's question comes from Sam, who asks about making versions of his website in multiple languages. Is it worth the time? Sam's site is http://edmprod.com/. Use Google Analytics to help you make this decision (http://www.google.com/analytics/). Do you have a question about making your site multi-lingual? Record it at http://www.askpat.com/. Thanks to today's sponsor, AWeber. Your email list is your most valuable asset—get started today. Go to http://www.aweber.com/askpat.

Segment 1: Tali Raphaely is an attorney, President and Managing Member of Armour Settlement Services, LLC, a motivational speaker who has instructed countless people on developing their negotiation skills, and author of THE COMPLETE GUIDE ON HOW TO NEGOTIATE:  Master The Art Of Getting What You Want In Business And In Life.  Segment 2:Dr. Patty Ann Tublinis an internationally recognized relationship communication and emotional intelligence expert. She is the bestselling author of “Not Tonight Dear, I've Got a Business to Run!” She is the Founder and CEO of Relationship Toolbox LLC, a company committed to professional and personal development. She is a professional speaker who delivers passionate and inspirational workshops, seminars and keynote speeches to corporations and entrepreneurial groups. Segment 3: Barry Moltz shows you how to get your business unstuck. Segment 4: Flynn Zaiger founded Online Optimism in 2012 starting with nothing more than a laptop and a lot of coffee. Three years later, dozens of website builds, many clients, and several office upgrades later, Online Optimism is now a Google partner agency proudly helping small businesses establish themselves online. Segment 5: Mike Goldman is a nationally recognized speaker, consultant and author of the book “Performance Breakthrough: The 4 Secrets of Passionate Organizations”. He has over 25 years consulting and coaching companies from the local entrepreneur to the Fortune 500.Sponsored by Sage and Nextiva.  

Its time for another 10 SEO & Social Media tips thankfully record before the Manflu so hopefully they sound OK! If you enjoy it don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud. Here’s the tips: Set up phone notifications or a separate email folder for social media mentions. Don’t miss a customer question. Ecommerce blog idea. Set up a lifestyle feature & photograph/video your products being used. Don’t forget you can perform local searches on Twitter for more targeted listening. If your site is multi language/country then use hreflang to tell the search engines which page is which. Attention shops! Don’t forget to mention your opening hours on social media. Make your sharing buttons prominent & easy to use. Test them yourself on desktop & mobile. Google says if you keep on spamming & breaking their rules you may have even more trouble getting ranked! Make sure your contact page has ALL your contact info. Use Data Highlighter to tell Google your details. 4 out of 5 social media posts should engage, inform or entertain. Use the 5th to shout about your products. Use Google Analytics to find your most popular pages on mobile & then test these pages out for yourself.

Thought leadership is gaining more traction in marketing, and it’s important to understand not only its importance, but also how you can utilize a variety of web based tools like Google Analytics to track your website’s thought leadership. Here’s what you need to know.

Link: brendanhufford.com/launch SO FINALLY We’re here. Let’s do this. On Monday’s episode of next week, we have an amazing guest, but we’re not going to get to meet him until Tuesday, because Monday’s episode is going to be a layout and explanation of my very first product. Now, full transparency, this might fail.  And I’m totally okay with that.  I can’t think of an amazing company in the world that di So maybe I should’ve kept that to myself a bit, but screw it. This is how we learn right?  So here’s what I want you to do. If you want a sneak peek of it, go to brendanhufford.com/launch (spell it out) A few things to note: First, that page is live. You can actually sign up right there if you’re feeling it. The details of the product are on that page and I’m not going to spoil them now, but I know what a MASSIVE freaking deal it is. Second, I’m offering a discounted price AND opening ONLY 10 spots in our Beta program to help refine it for our big release in April.  The spots are limited and might fill up quickly so if you want to be a part of it, it might be worth it to sign up now.  If you have any questions, as always just shoot me an email: brendanhufford@gmail.com and I’ll get back to you right away.   So again, if you want a sneak peek before I talk about it on Monday, go to brendanhufford.com/launch  

This is a seriously action packed episode. Sit down, and take notes because Liz is dropping some serious anayltics knowldege. This is really the key to answering so many questions about your content, your website, and your social time. If you're brand new and have no idea what Googel Analytics is I suggest checking out Liz's post over on her site. She does a great job of breaking down the basics. Next up listen to this because she shares some great stuff, plus if you check out the resources below you'll find even more information on everything she shares. A little about Liz… Liz Lockard is an analytics and conversion nut who loves helping small businesses get more of the right kind of traffic and turn more of that traffic into subscribers and sales. She's been featured in the New York Times, Social Media Examiner, Design*Sponge, The Rise to The Top and more. You can find her on Twitter as @lizlockard or on the web at www.lizlockard.com. Grab a free copy of her Google Analytics Quickstart email course here.   Resources Using Hangouts on Air for Your Next Webinar Setting up Google Analytics Kissmetrics bounce rate infographic Liz's post about bounce rates Setting up annotations Setting up goals Liz's Quickstart email course Connect with Me Get YOUR question on a future episode Email me at hello@thestaceyharris.com Tweet with me and include #HittheMic Be sure to leave your review on iTunes or Stitcher for a shoutout on a future show  

Are you using Google Analytics to make the best marketing decisions for your business? With the amount of tools and channels available to conduct online marketing, it’s easy to get overwhelmed by the data. That’s why I brought Dan Norris from Web Control Room on the show to explain some advanced segments of Google Analytics to better understand your website ... The post #15: How To Use Google Analytics To Make Marketing Decisions appeared first on Build My Online Store.

In this episode we teach you the ins and outs of Google analytics and how to use it to your advantage. Google analytics is free. Don't let the price trick you. this software is world class and you should be using it if you want your website to get ahead on search engines. We also talk about how to convert the traffic you are receiving into dollars.

In this episode we teach you the ins and outs of Google analytics and how to use it to your advantage. Google analytics is free. Don't let the price trick you. this software is world class and you should be using it if you want your website to get ahead on search engines. We also talk about how to convert the traffic you are receiving into dollars.