Home Grown

Will the future of our world continue to be virtual or will things will eventually go back to normal? We're all wondering the same thing. For the time being, virtual is here to stay. In today's episode, Marina and Sarah share their favorite virtual networking ideas and tips for remaining relevant with your audience. Tune in today!

We're back! After a short hiatus, Marina and Sarah catch up on the craziness of the spring market and discuss their top tips for industry professionals to prevent burnout. Subscribe and tune in today!

Are you thinking of starting your own podcast? We highly recommend it! Podcasting is an excellent (and fun!) way to connect with your audience and drive your brand's message. In this week's episode, Marina and Sarah share their top 5 tips for creating your own podcast based on their experience with Homegrown. Tune in today!

In a digital world, your brand is your most important asset. What does your brand say about you? In this week's episode, Marina and Sarah break down the different aspects of personal brand for real estate pros, from corporate values to trendy memes, and everything in between. Tune in today!

Clubhouse seems to be popping up everywhere but what is it and why should you care? Join Sarah and Marina as they discuss all the basics of the platform, what makes it different and how to best utilize it in the housing industry. Have you joined the club yet? Make sure to follow along with us there too!

Love it or hate it - video is here to stay. Successful housing professionals need to be incorporating video into their marketing strategies in order to stay relevant in 2021 and beyond. In this episode, Sarah and Marina take a deep dive into their favorite social platforms for video, and their top tools and tips for editing, posting, and getting optimal engagement on your content. Tune in today!

Happy 2021! In this week's episode, Marina and Sarah discuss what they're most excited about in the new year. From increased housing inventory to long-form video strategy, they're ready to hit the ground running and see what 2021 has in store. Tune in today!

This week we get more technical. Join Sarah and Marina as they discuss the 2021 housing forecast. HINT: It's looking really strong!

Join Marina and Sarah as they dive into the top social trends we saw play out in 2020 and where they expect to see things go in 2021.

2020 has been an unprecedented year on many forefronts, especially for the housing market. The COVID-19 pandemic is driving never-before-seen trends for buyers of all ages, from virtual tours to bidding wars. Marina and Sarah kick off Season 2 of Home Grown with their top takeaways from the National Association of Realtor's (NAR) Annual Report on the Profile of Home Buyers and Sellers. Tune in to learn the driving factors for buyers and sellers this year and what changes the pandemic has caused from previous years. Listen & subscribe today!

As real estate professionals, we need to be marketing gurus for ourselves and our businesses. However, this is where many people fall short and find it easier to outsource their marketing needs. In this week's episode of Home Grown, Marina and Sarah discuss their top tips to outsource your marketing, from social media, web, and overall branding strategy, so that all of your efforts work together successfully. Tune in today!

It's spooky season, and things may not always be what they seem.

Have you struggled integrating your business into your personal social media profiles. Don't worry...SO HAVE WE! Join Marina and Sarah as they dive into the ways that they sprinkle business into their everyday postings to gain mindshare and remind people what they do, why they love it and how it impacts others.

Join Sarah and Marina as they dissect all the information in Cultural Outreach and National MI's 2020 NextGen Homebuyer Report. They'll provide a summary and their key takeaways as well as tips for how to utilize this information as your plan from Q4 and 2021. If you're interested in reading the entire report, check it out here.

Have you watched The Social Dilemma on Netflix yet? Join Sarah and Marina as they discuss the film and how you can apply all of the information provided to your business.

When you're thinking about your marketing it's so important to think about adding value to your prospects, clients and referral partners. Join Sarah and Marina as we dive into ideas on how to add value not just noise to an already crowded space.

When it comes to your digital marketing strategy, we often use terms like "engagement" and "algorithms." But what do these words really mean and how can they help you? In this week's episode of Home Grown, Marina and Sarah share their top tips for using social media algorithms to your advantage to increase engagement and drive business. Be sure to subscribe, and tune in today!

We know the housing market is HOT and it is tempting to cut some corners when it relates to your marketing. Unfortunately, cutting corners only hurts your brand. Tune in as Sarah and Marina dive into where you can absolutely NOT cut corners and where you may be able to take a shortcut or two.

With more than 1 billion active monthly users, Instagram continues to dominate as one of the top social media platforms, and a key marketing platform for housing professionals. Do you use Instagram for your business? Marina and Sarah take a deep dive into Instagram this week, sharing their top strategies for housing professionals to photograph, post, engage, and get the most usage out of the platform. Tune in today!

The world of digital marketing is ever-changing with new trends constantly emerging. How can we keep up? In this week's episode of Home Grown, Sarah and Marina share their top tips for keeping up with new marketing trends and staying in-the-know.

What does your website say about you? As housing professionals, we tend to overcomplicate our branding strategies - especially when it comes to our websites. This week, Marina and Sarah discuss some of the key features you do and surprisingly don't need on your website. Tune in and subscribe today!

In the midst of a pandemic and a housing boom, it's no surprise that we all may be feeling a little burnt out. In this week's episode of Home Grown, Sarah and Marina share their top tips to prevent burning out and neglecting your marketing strategy, including easy ideas to share and post when you don't have time to stick to your strategy. Listen & subscribe today!

In this week's episode of Home Grown, Marina and Sarah dive deep into LinkedIn and why all housing professionals should be active on there. In addition to why they love the platform, they share their top tips to build a successful profile, network and grow your brand. Subscribe today!

In Episode 7 of the Home Grown Housing Podcast, Sarah and Marina dive into the importance of online reviews, how to ask for them and if it's beneficial to automate them.

It's halftime and there is no better time to check the score, make the adjustments needed and then get ready to end the game strong! As we enter the second half of 2020, join Marina and Sarah to discuss re-setting, re-aligning, re-starting, re-claiming and re-igniting.

While there are many questions that housing professionals ask about using social media for business, there are 5 that come up time and time again. Join Marina and Sarah as they answer your top 5 most commonly asked questions!

Ever feel overwhelmed by the amount of technology at your fingertips and honestly have no clue where to even get started? Do you even know what a Tech Stack is? Join Marina and Sarah as they dive into what a Tech Stack is, how to evaluate what technology should be part of your Tech Stack and how to use technology to make you more effective and efficient in business.

In this episode, Marina and Sarah break down their top strategies to keep your business striving and thriving through COVID-19 and beyond, with tips on how to prospect in a time when tensions are high, what digital tools to use, and how to best adjust to the "new normal".

Are you eager to use social media, but aren't sure where to start? In this episode, Marina and Sarah discuss how to get started using social media as a business tool. They share their top tips for newbies and pros in the housing industry looking to take their strategy to the next level, and discuss the importance of content and engagement. Listen today!

Meet your hosts, Sarah Rubin and Marina Kowaleski! In this episode, Sarah and Marina share a little about themselves and their roles in the housing industry, and their favorite platforms at the moment for mortgage and real estate professionals.