Podcasts about video strategy

In this conversation, Dusty Porter interviews Denise Jordan, a successful YouTube creator who specializes in homemaking content. Denise shares her journey from starting a blog to creating a thriving YouTube channel with nearly 90,000 subscribers. She discusses the importance of community engagement, monetization strategies, and the evolution of her content. Denise emphasizes the significance of understanding analytics, responding to audience questions, and the value of live streaming. She also offers advice for aspiring creators, particularly regarding the importance of building an email list and creating digital products. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! BEST TOOLS FOR CREATORS and ENTREPRENEURS: YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP Podcast Hosting (Libsyn): https://geni.us/TrpwY0 GeniusLink Link Shortener: https://geni.us/fHPAe Stock Assets For Creators (Envato): https://geni.us/rlEKkLB E-commerce (Shopify): https://geni.us/m9ctWwe Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M My YouTube Film Gear:

Struggling to get noticed on LinkedIn despite sharing valuable content? Wondering how to use video to establish authority and become the go-to expert in your field? To discover how to craft a powerful LinkedIn video strategy that builds credibility, fosters genuine connections, and positions you as a respected leader in your industry without feeling salesy or forced, I interview Louise Brogan.Guest: Louise Brogan | Show Notes: socialmediaexaminer.com/671Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the YouTube Creators Hub podcast, Dusty Porter interviews Haley Honeyman, a neurodivergent lifestyle creator who shares her journey of creating content around ADHD. Haley discusses her transition from short-form to long-form content, the importance of community, and her monetization strategies. She emphasizes the significance of authenticity in content creation and shares insights on building a supportive audience.    What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! BEST TOOLS FOR CREATORS and ENTREPRENEURS: YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP Podcast Hosting (Libsyn): https://geni.us/TrpwY0 GeniusLink Link Shortener: https://geni.us/fHPAe Stock Assets For Creators (Envato): https://geni.us/rlEKkLB E-commerce (Shopify): https://geni.us/m9ctWwe Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M My YouTube Film Gear:

Sam Pearson, Digital Commissioning Editor at Hearst Networks UK, joins Justin Crosby to reveal how the broadcaster is reshaping its digital-first strategy across platforms like YouTube, Facebook, TikTok and AVOD. From breakout social formats like History Crush and Unbreakable to monetising archive content and launching purposeful true crime programming, Hearst is evolving with the audience.We go behind the scenes on the company's commissioning strategy, platform experimentation, and what success looks like for digital-first originals. Sam also shares insights on creator partnerships, brand-funded video, and the role of test-and-learn in today's content economy.

The inaugural episode of "Upload Worthy" explores video marketing strategies with hosts Christian Taylor and Adam Weeks. They discuss timing for video investment, brand awareness versus conversions, and measuring content success.

Accounting Isn't Boring. Your Delivery Is. If you're in finance or accounting and think video content isn't for you, think again. Some of the smartest professionals are sitting on pure gold but it gets lost in dry, technical delivery that repels viewers. This episode is your wake-up call. Lets breaks down why expensive gear doesn't matter without rhythm, clarity, and confidence. You'll discover the exact structure to follow for engaging financial content, why performance trumps production, and how to finally bring your expertise to life on camera without sounding robotic or stiff. Forget trying to sound smart. Focus on being understood.

Next in Media spoke with Brian Albert, Managing Director, YouTube Media Partnerships & Creative Works, about YouTube's ascent on the TV screen, how the company plans to bring top creators to the table during upfront talks, and whether brands are about to pull back on commitments amidst all this tariff uncertainty.

In this conversation, Dusty Porter interviews Whitney Bonds, a successful YouTube creator with over 160,000 subscribers. Whitney shares her journey from blogging to YouTube, discussing the challenges she faced, including overcoming her fear of being on camera. She emphasizes the importance of diversifying income streams, building trust with her audience, and creating content with intention. Whitney also delves into her monetization strategies, including affiliate marketing and ad revenue, while maintaining her integrity as a creator. The discussion highlights the evolving landscape of YouTube and the significance of authenticity in content creation. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! BEST TOOLS FOR CREATORS and ENTREPRENEURS: YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP Podcast Hosting (Libsyn): https://geni.us/TrpwY0 GeniusLink Link Shortener: https://geni.us/fHPAe Stock Assets For Creators (Envato): https://geni.us/rlEKkLB E-commerce (Shopify): https://geni.us/m9ctWwe Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M Mentioned Links & Resources Creator's Corner Mastermind Group https://www.dustyporter.com/creatorcommunities Entrepreneur's Minute Newsletter https://www.dustyporter.com/newsletter One-on-One YouTube Coaching with Dusty https://www.dustyporter.com/youtubecoaching --- VidIQ Tool https://geni.us/UkonWT Spotter Studio (Affiliate Link) https://geni.us/T9aUF Charlie Chang's YouTube Channel (referenced for thumbnail/title strategy) https://www.youtube.com/@CharlieChang Nate O'Brien's YouTube Channel (inspiration for Whitney's YouTube journey) https://www.youtube.com/@NateOBrien Canva (discussed as a tutorial topic and affiliate content) https://www.canva.com/ My YouTube Film Gear:

Welcome to a weekly check-in where I (⁠⁠⁠⁠Steph Crugnola⁠⁠⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth.  This week we describe (and show in real time) a 3 step short form video strategy to dip your toes into the content pool!

In this episode of the YouTube Creators Hub podcast, Dusty Porter interviews Molly Keyser, an online educator who has successfully grown her YouTube channel from 10 to 70,000 subscribers in just a year. Molly shares her journey of transitioning from a photography business to creating digital products and leveraging YouTube for growth. She discusses her strategies for content creation, monetization methods, and the importance of community engagement in her membership program. Molly emphasizes the significance of outsourcing and how to effectively manage a growing business while maintaining a focus on quality and value for her audience. In this engaging conversation, Molly Keyser shares her insights on content creation, audience engagement, and the evolving landscape of digital products. She emphasizes the importance of consistency in posting, the challenges creators face, and how to maintain motivation during growth stalls. Additionally, Molly discusses the role of AI tools in streamlining content creation and reflects on her personal journey as a creator. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more!

In this episode, Chris shares the real reason many video strategy conversations go nowhere—and how a single missed question can derail the whole process. Hear how one passionate educator with all the gear in the world still couldn't see the bigger picture, and what it truly takes to build a video presence that scales, simplifies, and sells your vision with confidence. FOLLOW CHRIS SCHWAGER ON LINKEDIN

On this episode of Mastering eCommerce Marketing, Eitan Koter chats with Daniel Borba, the CEO of Spark Portal. His company helps brands turn video content into a tool that brings in leads, builds relationships, and helps close deals.Daniel has been working in video for a long time and shares what really moves the needle. They talk about using video to meet your audience where they are, how to avoid focusing too much on production quality, and why videos need to be built around real problems, not just products.He also explains how Spark Portal moved away from project-based work and into ongoing partnerships with clients, helping them learn what actually works over time.If you've ever wondered why some videos perform and others don't, this episode will make it clearer.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Daniel Borba, Chief Executive Officer at SparkPortalDaniel Borba's LinkedIn: https://www.linkedin.com/in/danielborba SparkPortal: https://sparkportal.com/Watch the full Youtube video here:https://youtu.be/PzBUaIKTxWMTakeaways:Video is becoming cheaper and more accessible, but the quality bar is rising.Relevancy in video content is crucial for engaging the target audience.Companies often focus too much on either the top or bottom of the marketing funnel.Qualitative feedback is as important as quantitative data in video marketing.Thought leadership content works well at the top of the funnel.Short, engaging videos are essential for lead generation.Long-form content can be effective for deep dives and webinars.Measuring watch-through rates helps assess video relevance.Video serves as a key differentiator in competitive markets.A strategic approach to video marketing is necessary for long-term success.Chapters:00:00 Introduction to Video Marketing and Its Importance07:09 Understanding the Marketing Funnel13:04 Common Mistakes in Video Marketing15:25 Video Strategies for Different Funnel Stages20:05 Long-Form Content and Its Role21:54 Measuring ROI of Video Content30:29 Business Model Evolution at Spark Portal

production company. Previously, C.A. Green worked on major film and television productions for big media organizations, including NBC, ABC, and Netflix. He now owns his own company and makes promotional videos mainly for non-profits and small businesses. In this episode, we talked about his journey of working in the film industry before striking out on his own and how he balances freelancing with his values and obligations in his personal life.  Watch this episode on YouTube: https://youtu.be/I3-9YBvb7j0  Connect with C.A. Green: https://www.linkedin.com/in/c-a-green-70b88618a/ Learn more: https://www.behindthebeardmedia.com/

https://chrissharold.com/book-to-buyers - How To Create A Book That Brings You Buyers In One Single Weekend and Generate an Extra $134,500/yr in Client Revenue For Your Business! https://chrissharold.com/5-keys  -  (FREE Download) 5 Keys to Build a Standout Business and Attract Premium Clients Consistently  https://chrissharold.com/course-essentials - FREE DOWNLOAD - 5 Essentials to Creating a Successful Course Online!  Connect with me on social media

If you're still spending big on high-production videos, it's time to rethink your video content strategy. In this episode, Justin and John Azoni break down why low-effort, high-impact video is outperforming expensive corporate productions and how B2B marketers can use this shift to their advantage. WHEN YOU'RE READY♻️ Distribution First Newsletter

The Best LinkedIn Video Strategy for 2025In this episode of the Brand Design Masters podcast, Philip addresses the often-overlooked potential of LinkedIn for video marketing. He discusses the importance of understanding different LinkedIn video formats, including feed videos, short videos, and LinkedIn Live, emphasizing their unique advantages. Philip outlines a seven-step guide to leveraging LinkedIn video to attract an ideal audience, starting with understanding video formats and starting small with short videos. He provides advice on choosing video topics, using the 'hamburger' method for content planning, tailoring content to one's brand, and the surprising benefits of including longer text descriptions.Finally, Philip highlights the importance of tracking video performance analytics to measure success. Additionally, he introduces his mastermind membership community, Bonfire for Creative Professionals, aimed at providing group coaching, training, and networking opportunities. Stay creative and see the full potential LinkedIn video offers for business growth.BONFIRE: https://philipvandusen.com/bonfire00:00 Introduction to the Podcast00:20 The Untapped Potential of LinkedIn Video00:58 Understanding LinkedIn's Video Formats03:15 Starting Small with Short Videos03:48 Choosing the Right Video Topics05:50 Introducing Bonfire for Creative Professionals07:26 "The Hamburger Method" for Content Planning08:31 Tailoring Content to Your Brand09:13 The Importance of Text Descriptions09:57 Tracking Your Successes10:34 Conclusion and Recap11:23 Supporting the Podcast and Staying Updated#LinkedIn #Marketing #ContentMarketing_______________________WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Communityhttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PRO COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeBRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen  ____________________________Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Some businesses chase trends. Others use video strategy to attract, engage, and convert. Guest Ben Amos has an approach that sets winners apart.

Learn how this working mom made $44k from one YouTube video!

If you've been creating video content without seeing results, or hesitating to start because you're unsure where to begin, this episode is for you. I talk with Ben Amos, author of "Engage: The Definitive Guide to Video Strategy for Business" about transforming your approach to video marketing from aimless content creation to strategic growth driver.Video is no longer optional for business growth - it's the most powerful way to build trust and connect with audiences worldwide. But creating random videos without a framework is like cooking without a recipe. Ben breaks down his proven 7-element strategy that turns video from a confusing expense into a reliable business asset.

It's time to revolutionize your video marketing strategy! So I spoke to Ben Amos, who has written "Engage: The Definitive Guide to Video Strategy for Business." Because in today's digital-first world, video isn't optional—it's essential. In his book, Ben reveals the proven 7-step framework to plan, create, and distribute videos that deliver real results.SUBSCRIBE TODAY!SPECIAL GUEST:Ben Amos, author of "Engage: The Definitive Guide to Video Strategy for Business." Find Ben's podcast, services and masterclass at EngageVideoMarketing.com. And see his book at EngageVideoMarketing.com/book or on Amazon.HOST: The VidAction Podcast is hosted by:- Dane Golden, YouTube ConsultantVidAction.tv | LinkedIn | YouTube

It's time to revolutionize your video marketing strategy! So I spoke to Ben Amos, who has written "Engage: The Definitive Guide to Video Strategy for Business." Because in today's digital-first world, video isn't optional—it's essential. In his book, Ben reveals the proven 7-step framework to plan, create, and distribute videos that deliver real results.SUBSCRIBE TODAY!SPECIAL GUEST:Ben Amos, author of "Engage: The Definitive Guide to Video Strategy for Business." Find Ben's podcast, services and masterclass at EngageVideoMarketing.com. And see his book at EngageVideoMarketing.com/book or on Amazon.HOST: The VidAction Podcast is hosted by:- Dane Golden, YouTube ConsultantVidAction.tv | LinkedIn | YouTube

We celebrate 600 episodes, announce a new show feature, and officially launch the FreeBSD challenge.Sponsored By:Tailscale: Tailscale is a programmable networking software that is private and secure by default - get it free on up to 100 devices! 1Password Extended Access Management: 1Password Extended Access Management is a device trust solution for companies with Okta, and they ensure that if a device isn't trusted and secure, it can't log into your cloud apps. Support LINUX UnpluggedLinks:

In this episode, I sit down with Ryan Rominger, the owner of Intrigue Property Management.  Ryan shares his journey from California to Indianapolis and explains why the City of Indy has become such an attractive market for real estate investors.  With over 400 properties under management, he breaks down the benefits of long-term rental investments and the stability they offer, especially in comparison to pricier markets like California. Ryan also gives an honest look at the challenges of property management, from managing tenant expectations to dealing with legal issues. And the best part? Ryan's super creative approach to social media has played a big role in his success. His “Why Indianapolis is Cooler” video series has helped him build strong local connections, attract clients, and create partnerships with Indianapolis businesses.  Enjoy this episode, and make sure to tag us when you listen so we can connect! Steph on Instagram: @theweberco and @hostedbythewebers Ryan on Instagram: @Realtor.Ryan And don't forget: Join our Free Community: >>HERE. Intrigue Property Management Website  

Send us a textGet the vidIQ plugin for FREE: https://vidiq.ink/boostpluginWant a 1 on 1 coach? https://vidiq.ink/theboost1on1If you have Boost or 1 on 1, check out the Discord here: http://bit.ly/43iwBqeCheck out the video version here: https://vidiq.ink/theboostIn this episode of Tube Talk, Travis and Rob discuss various aspects of content creation on YouTube, including the importance of community engagement, the balance between experimentation and consistency, and the significance of storytelling in video content. They explore how creators can navigate challenges in finding their niche, the impact of YouTube's algorithm on video visibility, and the potential for monetization through unique content ideas. The conversation also highlights the value of community contributions and the possibility of merchandise, culminating in a discussion about future directions for creators.00:00 Introduction to Tube Talk and Community Engagement02:58 Navigating Channel Growth and Content Strategy05:59 Finding Your Niche and Audience08:53 Balancing Passion and Monetization12:01 Exploring Content Creation Challenges14:57 Viral Video Ideas and Strategies18:13 Unique Content Niches and Monetization20:55 Storytelling in Content Creation30:20 The Power of Storytelling in Content Creation36:04 Engaging with the Audience: The Importance of Connection47:02 Creating Engaging Hooks for New Content55:37 Understanding Traffic Sources: Search vs. Browse01:02:09 Emotional Engagement: Connecting with Viewers' Needs

Discover how Higley Unified School District effectively leverages social media to engage young families in a competitive school choice environment.Learn the video content strategies that drive engagement, including the use of trending audio and authentic storytelling.Get insider tips on tools like CapCut, Canva, and Adobe Rush to create impactful videos—no expensive equipment needed.Understand the importance of meeting your audience where they are and speaking their language to enhance communication and engagement.SPECIAL GUESTSJessica BautistaDirector of Marketing & Public InformationHigley Unified School District, ArizonaEmail: jessica.bautista@husd.org Twitter: @OurLifeinAZLuz CapiralMarketing SpecialistHigley Unified School District, ArizonaEmail: luz.capiral@husd.org Website: https://www.husd.org Facebook: https://www.facebook.com/HigleyUnifiedSchoolDistrict Instagram: https://www.instagram.com/Higley365 Twitter: https://x.com/HigleyDistrict USEFUL INFORMATIONJob recruitment ReelPOV Graduation ReelOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Want to make a lasting first impression on your target audience? Wondering how to create a compelling brand video that tells your unique story and drives deeper connections with potential customers? To explore how to craft an engaging brand video that forges emotional connections and accelerates your marketing efforts, I interview Mariana Henninger.Guest: Mariana Henninger | Show Notes: socialmediaexaminer.com/631Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to another exciting episode of Podcasting Smarter!  In this event replay episode we dive into effective strategies for promoting your video content to enhance your podcast's reach. Our experts discuss optimizing titles, descriptions, and show notes to leverage algorithms and SEO for greater visibility. Learn the importance of using the right short clips for social media and how to direct your audience to your full episodes on platforms like YouTube. Discover the benefits of having separate channels for full episodes and short clips, and the impact this strategy can have on your engagement. We also explore Podbean's video hosting capabilities, offering a step-by-step guide on publishing video episodes and embedding them on your website. Understand the technical nuances and best practices for maintaining separate feeds for audio and video to avoid potential issues. "Enthusiasm is actually, actually has a lot of value. So don't, don't forget that as well, when you're making content. - Roni Gosch, Podcast Specialist This episode wraps up with practical advice on overcoming common challenges podcasters face when adding video, including tips on getting comfortable on camera and engaging with your audience effectively. Whether you're a seasoned podcaster or just starting, this episode is packed with insights to help you harness the power of video. Here are the main takeaways of today's episode: Elevate Your Podcasts with Engaging Video Content: Learn how to promote your audio content with compelling video to captivate a wider audience. Boost Your Podcast's Discoverability with SEO Optimization: Uncover the secrets to effectively optimizing your video podcasts for improved search engine rankings. Master Social Content Strategies to Skyrocket Your Podcast Engagement: Discover powerful tactics to create shareable and engaging social media content that amplifies your podcast's reach. Unleash the Power of Podbean: Get insider tips on publishing your video episodes on Podbean to maximize exposure and audience engagement. Conquer Video Podcasting Challenges: Overcome common hurdles in video podcasting and discover strategies to ensure your success in this dynamic medium.   The key moments in this episode are: 00:00:31 - Effective Ways to Promote Video 00:03:02 - Publishing Video Episodes on Podbean 00:08:07 - Overcoming Common Challenges 00:12:40 - Maximizing Video Feeds 00:13:05 - Embracing the Video Medium 00:13:34 - Audience Engagement Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube:  https://youtube.com/live/RFghXlOBbCo  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Video Podcasting Essentials Chop Chop! Edit Your Podcast Video Like a Pro Measuring Video Impact on Podcast Growth: Beyond Vanity Metrics  About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you're looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Welcome to another exciting episode of Operation Agency Freedom! I'm your host, Chris Martinez, CEO, and founder of Bloom—where we focus on elevating marketing agencies to new heights. Today, I am thrilled to introduce our guest, Tamara Thompson, the brilliant entrepreneur behind "Broadcast Your Authority TV." Tamara's journey from the fitness industry to filmmaking, and eventually to building a thriving content marketing agency, is nothing short of inspirational. In this episode, Tamara shares her incredible story of networking, building genuine connections, and leveraging partnerships to propel her business forward. She discusses her strategic approach to organizing joint ventures, masterminds, and unique sponsorship opportunities to create unforgettable experiences and expand her influence. Tamara dives deep into her philosophy of being a "go-giver," emphasizing the power of authentic relationships over mere transactions. We also explore the cutting-edge services offered by Broadcast Your Authority TV, from podcast production to content optimization and marketing. Tamara reveals her secrets to effective time management and the pivotal role of a strong support system in achieving success. Tune in as we uncover the strategies that have made Tamara a powerhouse in the world of entrepreneurship and content marketing. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with insights and actionable advice you won't want to miss!  

In this episode, we sit down with Aaron Horner to uncover the top 5 video marketing mistakes that could be costing you views and conversions. From poor targeting to neglected analytics, we break down each mistake and provide actionable tips on how to fix them. Whether you're a seasoned marketer or just starting out, this podcast will help you refine your video marketing strategy for better results.

Something that I've always found a little challenging when it comes to the marketing of my business is finding the stories that make what we do compelling. I can be rather a literal person.I know what we do is valuable and our clients appreciate it — but as my business partner, and today's guest is always saying: people connect with stories, and you need to create one that draws people in.One of the ways to do this the most quickly and that sees the highest rates of conversion is by sharing video content for your business and your podcast.Dan Bennet, the creator of Video For Entrepreneurs, has over 15 years in the video production industry and worked with brands like Harley Davidson and Bud Light before forming his company to help entrepreneurs with businesses of all sizes look and feel great on camera.He is joining me today to talk about video and I know I'm not the only person who tends to shy away from it. Dan tells us how to be camera ready, explains his methodology of video content strategy and answers the question: is it really okay to share talking head zoom videos of your podcast?Listen to the episode or read the blog post here: podcastingforbusiness.com/91Tune in to the full episode to learn:The True Power of VideoHow to Bring Humanness into Your Business VideosIs Your Business Ready for Video?The Solar System MethodologyIntegrating Short-Form Videos into Your StrategyWhy Storytelling Should Be Your First FocusOvercoming Camera Nerves with Simple TechniquesIs a Talking Head Video Enough?Pre-production, recording, & post-production strategiesDan Bennett's Body of WorkStrategic deployment and sales as serviceMy book, Podcasting for Business is coming out this September — learn more about it here.Podcasting for BusinessWe are gearing up over here at One Stone Creative for the launch of my new book, Podcasting for Business — how to create a show that makes a bottom line difference for your company.The official launch date is on September 10th, just a couple of weeks away. And if you decide between now and then that you'd like to pre-order a copy, then I would be thrilled to give you a completely free ticket to this year's Podcasting for Business Conference.The book is comprehensive. My spouse called it both amusing and exhaustive. It covers:the Business Podcast Blueprintshow to use Podcast Value Math to measure the right things for your businesshow to choose a goal that's actually going to make an impactThen we go into 15 specific business outcomes that we call the metrics that you can optimize a show for to start seeing those results in your business.I'm very proud of it, and I think you will get a lot out of it. So, if you would like to pre-order that, you can do so here. If you do so, you will get my undying gratitude and the free ticket to the Podcasting for Business conference, which is going to be a great event this year.Key Quotes“ I've got so many examples from so many places where video just leveraged windows and doors wide open for people and that video has got six views.” - Dan BennettResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramPre-order the book, Podcasting for BusinessPre-ordering will get you a free ticket to PFBCon 2024Learn about what other business podcasters are doing:State of Business Podcasting Report 2023Dan Bennett | Website | LinkedIn | Instagram | Complimentary Strategy CallRelated:Does Your Podcast Need to Be on Video? with Megan DoughertyVideo Podcasts: Reflections and DecisionsThe Video Advantage for SEO with Atiba De SouzaShould Company Podcasts be Company Vlogs? An Audio vs. Video Showdown

In this episode, we dive into a candid conversation about the growing competition in the world of Amazon influencers and the challenges of standing out with short-form video content. With more creators showcasing products to earn commissions, we're feeling the pressure to refresh our approach. Join us as we brainstorm and discuss potential strategies to tweak our video content, aiming to captivate new viewers while staying true to our brand. Whether you're an influencer yourself or just curious about the creative process behind the scenes, this episode offers an inside look at our journey of innovation and adaptation. Everything Envy Links: Amazon Store: ⁠⁠Shop Everything Envy⁠⁠ Instagram: ⁠⁠Everything.Envy⁠⁠ TikTok: ⁠⁠EverythingEnvy⁠⁠ Pinterest: ⁠⁠EverythingEnvyy⁠⁠ Facebook Group: ⁠⁠EE Amazon Deals⁠⁠ Sign up for our newsletter: ⁠⁠EE Newsletter⁠⁠ Website: ⁠⁠Everything Envy⁠⁠ Affiliate Link: ⁠⁠AppSumo⁠⁠ Affiliate Link: ⁠⁠ClickFunnels⁠⁠ ******* The TECH tools we use in our podcast recording studio: ⁠⁠⁠Influencer⁠⁠⁠ Our ⁠⁠Free Vision Board Template⁠⁠ ******* Home Tour of our Studio House on Amazon Beyond: ⁠3D Tour⁠ Check out our blog for amazing behind the scenes pics: ⁠Blog⁠ Are you interested in becoming an Amazon Influencer? Click ⁠HERE⁠ to learn more! --- Support this podcast: https://podcasters.spotify.com/pod/show/everythingenvypodcast/support

Viral video strategy… What does it take to make a piece of your real estate content go viral, why would it matter, and is it even possible?    Answering these questions on this episode of This Week in Marketing are Mike Hedge and Scott Pridemore, the CEOs of Pridemore Properties, as well as their in-house videographer and social media manager, Teresa Sottile. Jason talks to them about a recent video that led them to develop a viral video strategy which leverages popularity into prestige.    You may have seen one of their Instagram reels which went viral, racking up over 4 million views in just a matter of days. Through this insightful interview, Mike, Scott, and Teresa share the impact this virality has had on their business, the creative process of creating viral content, the power of working with creative teams, and how they've formulated what could genuinely become a viral video strategy for real estate agents to harness.    This is a CAN'T MISS episode, so watch or listen right here.    And for those agents who are serious about taking their social media and real estate marketing games to the next level, you can't afford to miss Tom Ferry's upcoming Success Summit, August 27-29 in Dallas, TX. This year, Tom, Jason, and dozens of top producing agents are going all-in on the new marketing you need to attract qualified business in today's new market. Get your ticket now before the price goes up!  https://www.tomferry.com/summit/   

In a world where video content reigns supreme, lawyers can elevate their DIY videos with expert tips while avoiding common mistakes, making their marketing strategies more impactful. Companies like Mosaic Media Films can further enhance attorney videos, ensuring captivating, high-converting content that solidifies a law firm's digital presence and client engagement. Meet Mark Wonderlin, the founder of Mosaic Media Films. With a creative approach to business videos, Mark helps companies create content that captivates and converts, driving traffic and boosting sales. His expertise lies in aligning video strategies with clients' marketing goals. Join Mark and me as we discuss the following three questions and more! What are the top three reasons professionals like lawyers need video on their web pages, social media, marketing, etc? What are the top three ways lawyers can improve their DIY videos? Without naming names, what are the top three mistakes you've seen professionals like lawyers make in their videos? In our conversation, we cover the following: [01:30] Mark's Tech Setup [11:16] Top Three Tips for DIY Videos [14:15] Top 3 Reasons Lawyers Need Video in Their Digital Marketing Strategy [16:11] Top 3 Tips for Lawyers to Enhance Their DIY Videos [21:58] Top 3 Ways Companies Like Mosaic Can Enhance Attorneys' Video Content [27:33] Top 3 Common Mistakes Lawyers Make in Their Videos [32:35] Learn More About Mosaic Media Films Resources: Connect with Mark: LinkedIn: linkedin.com/in/markwonderlin/ Free Resources: mosaicmediafilms.com/resources/ Website: mosaicmediafilms.com/ Hardware mentioned in the conversation: DJI Mic: dji.com/global/mic Hollyland Mics: store.hollyland.com/collections/hollyland-microphones Mac Studio: apple.com/mac-studio/ Razer Kiyo Pro: razer.com/streaming-cameras/razer-kiyo-pro Samsung Curved LCD Monitor: samsung.com/levant/monitors/curved/ Sennheiser Lavalier Microphone: sennheiser.com/en-us/catalog/products/microphones/xs-lav/xs-lav-usb-c Software & Cloud Services mentioned in the conversation: Parallels:parallels.com Parsec: parsec.app/

Our next business owner is an estate planning attorney, explaining how he solved a video marketing problem that had haunted him for years. Learn how he transitioned from traditional marketing methods to creating valuable video content for his ideal prospects. Neil Tyra realized the importance of video content marketing in the legal industry and overcame his initial hesitations and challenges to create engaging video content for his practice. He discusses the impact of incorporating video content into his marketing strategy and how it transformed his practice. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/314

Ben and I discuss how to tailor video content to various stages of the customer journey, from capturing attention to closing sales. Ben shares insights on choosing the right type of video production for your business goals and how to strategically place content for maximum impact. If you're looking to enhance your video strategy and connect more authentically with your audience, this episode is packed with actionable tips.Watch the ‘Before We Hit Record' episode with Video Strategist Ben Amos.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Grab some free chapters of Ben's upcoming book!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Subscribe to The Art of Online Business's YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramBen's Links:Visit Ben Amos' websiteDM Ben: https://www.instagram.com/engage_ben/Check out the free chapters from his upcoming bookTimestamps:0:00 Video Strategy for Online Business11:35 Video Marketing Goals and Content Understanding20:38 Content Strategy and Book Announcement27:26 Creating Effective Video Content StrategyTake Control Of Your Ad Results Without The Monthly Retainer FeeClick here to get 28 days of one-on-one FB Ads training from me with unlimited support.So you can successfully run ads campaigns with lower lead costs and higher revenue. Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.

We're back with a special House Guest: MacKenzie Green, VP Social at Future joins the show to ask the billion dollar question: What does the TikTok ban mean to marketers and more importantly, what should we be focusing on when it comes to social in 2024 and beyond?In addition to being a content creator and podcaster, MacKenzie is an absolute marketing renegade who runs social teams responsible for brands like WhoWhatWear, Marie Claire, and has a wealth of experience in bridging the gap between social and the C-suite.Here's what Christine and MacKenzie cover in this episode:TikTok ban decodedLong-form content as a content farm for short-formHow TikTok has QVC'd social media and the collapse of the social funnelWhy follower metrics might not matter anymore and what KPIs you should focus on insteadHow to properly staff social teams (no more individual contributor roles, please!).Resources mentioned in this episode:Follow MacKenzie on Instagram, TikTok, and connect with her on LinkedInThe book mentioned on the show: YouTube SecretsFollow House of Content on TikTok , Youtube, and Instagram.

Timm Chiusano blew up on TikTok after experimenting with content topics and formats. Learn his steps to building an effective social media strategy. For more on Timm Chiusano and show notes click here. 

This week's episode of Win The Hour, Win The Day Podcast interviews, Alex Sheridan. Transform Your Business with Video: Unlock the Power of 24/7 Sales Reps with Alex Sheridan In this powerful episode, Alex Sheridan reveals how video marketing can work tirelessly for your business:-Discover how video marketing can serve as your 24/7 sales rep.-Learn why video should be part of every step in the customer journey.-Find out how to effectively place video content to engage potential customers. Embrace the strategy that keeps on giving, even while you sleep! Don't miss this opportunity to revolutionize your approach to marketing.  Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast  You can find Alex Sheridan at:LinkedIn:  https://www.linkedin.com/in/alexbsheridan/YouTube: https://www.youtube.com/@AlexBSheridanTikTok: https://www.tiktok.com/@alex.b.sheridan?lang=en #krisward  #videomarketingstrategies#videoforsales 

Smart people don't take action without a plan. And for that reason a lot of smart people miss out on some of the most amazing opportunities.Video is hands down the best format for building high value personal brand authority and for moving people to work with you.But without a plan it just looks like a lot of work with no clear structure or outcome. Today on the podcast I'm speaking with Dan Bennett about the simple planning ( the Solar

Despite the undeniable impact of video on digital marketing, many DIY marketers and business owners find themselves at a crossroads, grappling with the challenges of integrating video into their social media strategies. Whether it's a lack of knowledge, direction, ideas, or a robust strategy, the hurdle remains significant. This week's guest Ben Amos shows us that the key to overcoming this obstacle lies in adopting a strategy-first approach to video content, effectively pushing back the overwhelming tide of content creation. Throughout the episode, listeners will be treated to Ben's invaluable insights on navigating the complexities of online video marketing. He shares actionable advice on how to harness the potential of video to foster business growth, engage with target audiences more effectively, and build a lasting digital footprint. By focusing on strategy over spontaneity, businesses can demystify the process of video content creation and step confidently into the spotlight.   The key moments in this episode are:00:00 Welcome01:53 The Importance of Strategy in Video Marketing05:36 Overcoming the Fear of Video Creation12:11 Why Video is Essential in Marketing Strategies16:40 Simplifying Video Strategy for Effective Marketing21:27 Ben's Upcoming Book on Video Strategy23:33 Final Tips and Encouragement for Video Creation Connect with Ben Amos on LinkedIn - https://www.linkedin.com/in/beninnovate/ Get a free chapter of Ben's soon to be released book The Definitive Guide to Video Strategy for Businesses here - https://engagevideomarketing.com/freechapter ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn  -  https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #podcast #videocontent #videostrategy

Get ready to step into a world where creativity reigns supreme and the hustle never stops. Today I'm talking to Adley, a one-of-a-kind content creator turned business maven, as she shares her incredible journey from facing the mic on The Voice to masterminding a digital empire. We discuss the highs and lows of transitioning from the glitter of the entertainment industry to the grip of content creation and business strategy. With a knack for storytelling that captivates, Adley offers up a play-by-play of the strategies that catapulted her content to hundreds of millions of views weekly. Our discussion uncovers the profound lessons learned on this journey and the relentless passion she has for empowering creators. You'll learn the importance of understanding platform trends and analytics as Adley breaks down the critical aspects of social media success. It's all about knowing the numbers. Whether you're a content creator, marketer, or entrepreneur, this episode is a reservoir of insights for anyone aspiring to master the art of virality while leading with authenticity. Adley's story is a testament to finding your path and thriving in the joy of creation. Tune in to explore the essential role of authenticity, perseverance, and fulfillment in building a life, not just a living. In this episode, we'll cover: -Challenges faced in learning the ropes of running a business -The importance of making viral videos while providing brand solutions -Utilizing platform trends for business growth -Importance of analytics in ensuring quick pivots to emerging trends -Adley's experiences with multiple business ventures and delegation -Transition from the music industry to video content creation SHOW NOTES: https://insidethelionsdenpodcast.com/podcast/episode85 Listen to, Episode 75: The Psychology Behind Disappointment and How to Combat Negativity Bias in Your Life and Business CONNECT WITH ARYEH: Apply to Work with Me Instagram Future Fund | The guilt-free flexible plan to build financial wealth + freedom Join me inside: Solution Advisory: Investment for Wealth Coaching Program

Welcome to the future of real estate success in 2024! With over 23 years in the industry and more than 2,300 homes sold, I've discovered a strategy that propelled me to an average of 135 home sales per year: sending 10 personalized video text messages daily. This isn't just another marketing tactic; it's a game-changer for standing out in the competitive real estate market. Through this episode, I'll show you how these personalized video texts can deepen your connections, making you unforgettable to your network, including past clients and potential leads. I'll walk you through the entire process, using nothing more than your smartphone. I emphasize the power of authenticity and personal connection over direct sales pitches. By integrating personal touches and acknowledging your contacts' life events, you'll see how these messages can truly resonate. The impact of this approach is profound.  I'll share stories from clients who've experienced significant business growth, with video texting alone accounting for millions in real estate transactions. Even by conservative estimates, this strategy could notably increase your annual income. This episode is more than a guide; it's a personal invitation from me to you, urging you to make this strategy a part of your daily routine. With just 10 minutes a day, you can transform your engagement strategy, leading to unparalleled business growth. I'll provide you with all the tips you need on whom to send these messages, what occasions to mark, and how to craft messages that are both heartfelt and professional. By joining me in this episode, you're taking a crucial step towards reinventing your approach to real estate marketing. Whether you're a seasoned agent looking to refresh your business strategy or a newcomer eager to make your mark, my advice will set you on the path to success. Seize this opportunity to enhance your marketing, nurture more leads effectively, and dramatically boost your real estate sales in 2024. Follow my lead and let's transform your real estate marketing strategy together."

In this episode, Justin chats with Joe Newton from Sway to talk about the impact of a 'video first' approach to content marketing, the challenges and opportunities of video content strategies, and the influence of creators in marketing right now. And Justin shares his strategy for repurposing video content across multiple channels and formats. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn:- How to prioritize macro goals over micro metrics- Why "video first" makes everything else easier- When to use internal staff vs. external creators for videos- Techniques for repurposing video content across channels***CONNECT

In today's episode of "The Encore Entrepreneur," Lori is joined by Tim Cahill and Jared Adams of MesmerEyes Media. They explore the concept of micro content and its repurposing in marketing. Tim and Jared explain that micro content is short, engaging, and tailored for platforms like TikTok and Reels. Lori discusses the effectiveness of video micro content and strategies for repurposing it into various formats such as blog posts, social media updates, books, and more.  The episode provides valuable insights into maximizing content reach and engagement. To reach Tim or Jared at MesmerEyes Media visit their website   Or reach out on social media -  http://instagram.com/mesmereyesmedia  https://fb.me/MesmerEyesMedia http://www.twitter.com/mesmereyesmedia

In today's episode, Lori explores the concept of micro content and its repurposing in marketing. She explains that micro content is short, engaging, and tailored for platforms like TikTok and Reels. Lori discusses the effectiveness of video micro content and strategies for repurposing it into various formats such as blog posts, social media updates, books, and more. She concludes by inviting listeners to join her Facebook group for further discussion and express eagerness for future interactions. The episode provides valuable insights into maximizing content reach and engagement. Lori's private Facebook group -  Make Your Marketing Simple

In episode 471, Megan chats to Liz Douglas about her short-form video strategy that helped her grow her Instagram account to over 200k followers. Elizabeth is a food buyer and product developer turned plant-based foodie influencer at Glow Diaries. Elizabeth chose the vegan path in 2019 and it sparked a love of exploratory cooking. She then started an Instagram page not long after but didn't see much growth until she began consistently posting reels in late 2021. Elizabeth's account grew from 12k followers in early 2022 to 202k followers in just over a year, with most growth happening in spurts of 40k followers in one month. Once she started directing traffic to her blog, she qualified for Raptive within a few months thanks to viral reels. She loves to create easy wholesome plant-based recipe ideas, help other content creators and she also hosts her own podcast, Thrive Diaries, which is all about lifestyle, wellness and personal development. In this episode, you'll learn how to use your iPhone to film, the right hook for your video, common mistakes you can easily avoid and clever editing techniques to keep your audience engaged. - Get lucrative brand sponsorships if you have an engaged audience on Instagram. - Instagram can drive traffic to your blog, increasing your page sessions fast. - What are the best-performing food videos on social media? - Food videos on social media are mainly for entertainment. - Film aesthetic videos with an iPhone - finding the balance between realistic but still drool worthy. - Use voiceover and putting yourself on camera to tell your story and build connection with your audience. - Open your video with a lot of action and a hook to keep your audience engaged. - Use intrigue to keep your audience watching. - Make sure that you cut your video in a fast-paced style - you don't have to show every step. - Do you really have to post every day to gain many new followers? Connect with Liz Douglas Website | Instagram

This episode is presented by Evertrue. Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks.Today's episode is a little sneak behind the feed of my own personal thank you strategy using ThankView, a versatile video platform that goes way beyond just thanking donors. I'll share how I used it to send a breezy 5-minute video to my email list that had a 44.7% open rate (more than double the industry average!) and the myriad of other possibilities with this tool, from choosing a template, adding recipients, perfecting the email message, and customizing a landing page. Learn about the metrics that matter and industry averages for open rates and clicks, highlighting the significance of a compelling call to action. And as a bonus, you'll get my personal insights and takeaways from a successful campaign for my monthly giving mastermind program. We'll also shine a spotlight on Pledgemind and EverTrue Studios, who offer free on-demand documentaries and podcasts for nonprofit professionals. And trust me, you won't want to miss out on my upcoming webinar with EverTrue on January 16th - you'll learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP at positiveequation.com/thanks.Resources & LinksCheck out Episode 101: How To Scale Personalized Video Thank Yous with JD from EverTrue for more on this topic!EverTrue Studios is like Netflix for fundraisers. Check out their catalog of on-demand documentaries and podcast episodes here.Join my free webinar with EverTrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.I'm hiring a Brand Partnerships Manager! Learn more here.Applications are now open for 5 organizations to join my Monthly Giving Mastermind program which starts in February! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Looking for a process to create quality short-form video people want to watch? Wondering how to optimize your content to appeal to more viewers? To discover a strategy to create compelling short-form video for social media, I interview Jera Bean.Guest: Jera Bean | Show Notes: socialmediaexaminer.com/579Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to improve your video performance? Wondering what metrics and data to look for in YouTube Studio? To discover how to improve your YouTube video strategy with analytics, I interview Justin Brown.Guest: Justin Brown | Show Notes: socialmediaexaminer.com/569Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.