IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!

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So you've created an amazing business, put years of your life into making it as perfect as possible, and worked hard to ensure your offering is different to anything else in the marketplace.It's only a matter of time before everybody sees this, and your lifelong ambition suddenly takes off, Right?Unfortunately this is not how the world works, and just building a business you are passionate about does not usually equate to giving you the life you dreamed it would.This podcast will help you to understand how to influence more people, book more meetings, and win more clients. Hosted on Acast. See acast.com/privacy for more information.

Dave Kelly


    • Dec 9, 2024 LATEST EPISODE
    • monthly NEW EPISODES
    • 15m AVG DURATION
    • 25 EPISODES


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    Latest episodes from IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!

    Here's how to make sales & marketing more simple...

    Play Episode Listen Later Dec 9, 2024 13:58


    Sales is difficult, right?As with everything else in life it will remain being difficult, until you make it simple.At one point none of us could, walk, eat, drink etc. Luckily we each had those around us that showed us the way, until we could do it on our own.Many fail to see that their struggles with sales is nothing to do with them! More that they simply have not yet prioritised building the skills needed to make it simple.In this episode I break down the process I used to charge thousands daily for to build out in businesses.There is also a free gift that you can claim from clicking below, after you have listened to the show!https://sales-union.co.uk/course-accessPs,Remember,It's not what you sell,It's how you sell it!

    How To Eliminate Ghosting From Your Sales Process...

    Play Episode Listen Later Sep 27, 2024 31:02


    We have all been there!Dealing with a prospect that appears very interested in what we do.However, when we try to follow up, we can't get hold of them.I've come up with a simple method to stop this from happening (probably because I have been in that position so many times!)In this episode I go through the exact strategies you can replicate in your business to stand out from your 'competitors' and stop being ignored by your prospects.Indeed, it's actually possible for you to have prospects actually chasing you to get the deal over the line.Ps,Remember,It's not what you sell,it's how you sell it! Pps,If you'd like me to generate you some free leads that you can try this method on, you can book a quick call so that I can find the 20 best leads for you on this LINK Hosted on Acast. See acast.com/privacy for more information.

    How To Eliminate Those Slow Sales Months In Your Business...

    Play Episode Listen Later Sep 6, 2024 15:24


    How were sales for you during Summer?Was it one of your best ever months, or did you use the excuse that business is hard during the Summer?In this episode we go through several different ways that you can eliminate the annoying seasonality trends that many businesses think they cannot overcome.The reality is, if you keep doing what you are doing, you will keep getting what you are getting!If you'd like to ensure when Christmas comes you are in the best position you have ever been, just implement these systems. Hosted on Acast. See acast.com/privacy for more information.

    Sales is a learnable skill, with James Newell (pt 3 of 3)

    Play Episode Listen Later Mar 22, 2024 20:25


    Did you know that Sales was a learnable skill?Many business people break out in a cold sweat just at the thought of the word!In this special 3 part series of a conversation with James Newell, from Clear Sales Message, we break down many key areas of sales into simple actionable areas that you can use to achieve the success you are looking for, in the short, medium, and long term!James has a brilliant way of breaking down every individual element of sales into something very clear and simple.Some of the things we cover are;

    Sales is a learnable skill, with James Newell (pt 2 of 3)

    Play Episode Listen Later Mar 21, 2024 21:36


    Did you know that Sales was a learnable skill?Many business people break out in a cold sweat just at the thought of the word!In this special 3 part series of a conversation with James Newell, from Clear Sales Message, we break down many key areas of sales into simple actionable areas that you can use to achieve the success you are looking for, in the short, medium, and long term!James has a brilliant way of breaking down every individual element of sales into something very clear and simple.Some of the things we cover are;

    Sales is a learnable skill, with James Newell (pt 1 of 3)

    Play Episode Listen Later Feb 27, 2024 19:40


    Did you know that Sales was a learnable skill?Many business people break out in a cold sweat just at the thought of the word!In this special 3 part series of a conversation with James Newell, from Clear Sales Message, we break down many key areas of sales into simple actionable areas that you can use to achieve the success you are looking for, in the short, medium, and long term!James has a brilliant way of breaking down every individual element of sales into something very clear and simple.Some of the things we cover are;

    Why Your Current Circumstances do not Impact Your Results....

    Play Episode Listen Later Dec 14, 2023 16:11


    So many people hold themselves back because they feel what they can achieve is limited, because of their current circumstances.On today's show I breakdown how your circumstances actually do not impact your results, and how you can use your circumstances to help you to achieve the success you want, rather than allowing them to hold you back! Hosted on Acast. See acast.com/privacy for more information.

    How to Eliminate your Competitors Offering from your Prospects Minds....

    Play Episode Listen Later Nov 28, 2023 14:13


    Do you have any competitors?Business is likely very tough if you believe you are in a very saturated market.It is impossible for any business person out there to be exactly the same as you.Todays episode is to help you to frame your offer in such a way so that you have no competitors in the marketplace.Ps,Remember it's not what you sell, it's how you sell it! Hosted on Acast. See acast.com/privacy for more information.

    Sales is the Scapegoat... Pt. 2 of 2 (on Business Success and Coffee Podcast)

    Play Episode Listen Later Nov 23, 2023 13:40


    The Strategy of Sales with David KellyMost people get into entrepreneurship out of a passion to make the world a better place or achieve freedom. Having a great business idea and committing all your resources to create a business around your passion is the first step towards this dream life, but it doesn't stop there. Sales will always be the king because if there are no sales, there will not be profits, and without profits, the dream life is just an illusion. It is, therefore, essential for entrepreneurs to get the right coaching and training about their sales strategies. Helping business people know the best approaches to influence more people, book more meetings and win more clients is at the heart of today's guest, David Kelly. David has been in sales for the best part of his life. From his early days in school, he resonated with marketing and sales; this became his passion and purpose in life. He lives to help people and businesses achieve their sales goals by building businesses that work for them rather than them working for their businesses. David focuses on the customer journey with his clients, from the target audience to their pressing needs and how to best provide the solutions. Tune in and learn more.Let's jump in!https://www.sterling-coaching.com/david-kelly-podcast/ Hosted on Acast. See acast.com/privacy for more information.

    Sales is the Scapegoat... Pt. 1 of 2 (on Business Success and Coffee Podcast)

    Play Episode Listen Later Nov 23, 2023 12:59


    On this special episode, I was a guest on Simon Meadows Podcast, Business Success and Coffee.The Strategy of Sales with David KellyMost people get into entrepreneurship out of a passion to make the world a better place or achieve freedom. Having a great business idea and committing all your resources to create a business around your passion is the first step towards this dream life, but it doesn't stop there. Sales will always be the king because if there are no sales, there will not be profits, and without profits, the dream life is just an illusion. It is, therefore, essential for entrepreneurs to get the right coaching and training about their sales strategies. Helping business people know the best approaches to influence more people, book more meetings and win more clients is at the heart of today's guest, David Kelly.David has been in sales for the best part of his life. From his early days in school, he resonated with marketing and sales; this became his passion and purpose in life. He lives to help people and businesses achieve their sales goals by building businesses that work for them rather than them working for their businesses. David focuses on the customer journey with his clients, from the target audience to their pressing needs and how to best provide the solutions. Tune in and learn more.https://www.sterling-coaching.com/david-kelly-podcast/ Hosted on Acast. See acast.com/privacy for more information.

    HOW TO INCREASE YOUR PRICES, WITHOUT LOSING ANY CLIENTS...

    Play Episode Listen Later Nov 3, 2023 11:08


    Sick and tired of working the same hours, for the same amount of pay?Worried about increasing prices, as you fear clients will go elsewhere?Always putting proposals together with an eye on what your 'competitors' are charging?These are all very common feelings of business people, but it doesn't have to be this way!In fact, if you are doing any of the above, you really to invest the next 10 minutes to break free from the situation you are in....Remember it's not what you sell, it's how you sell it.... Hosted on Acast. See acast.com/privacy for more information.

    How to achieve your goals faster, without working longer hours....

    Play Episode Listen Later Oct 13, 2023 10:16


    What impact would it have on your life if you always achieved the goals you set for yourself?It's incredible how many people overestimate what they are going to achieve in 5 years, but massively underestimate what they can achieve today!In today's show we'll cover how you can achieve the things you want much faster, without working any extra hours! Hosted on Acast. See acast.com/privacy for more information.

    How to increase your prices, without losing any clients…

    Play Episode Listen Later Oct 4, 2023 20:19


    If I had a penny for everytime a business owner told me theystruggled to charge what they think they deserve to be paid, I'd need a much bigger piggy bank! Some businesses still work out their costs to either createtheir product, or the time it takes to service their client, and then just put what little on top that they think they can ‘get away with'. If this sounds familiar, this episode is just for you…. Nobodywants the thing you sell, they want the solution to their problem to move them away from pain, or towards pleasure. By framing your solution in their terms you immediately differentiate yourself from any of your perceived competition. In this episode you'll learn practical ways for you toincrease your prices, without losing any clients, and also how to ensure you get maximum value for any services you require for your business. Hosted on Acast. See acast.com/privacy for more information.

    Cake could be the answer to your LinkedIn woes…

    Play Episode Listen Later Sep 27, 2023 14:17


    I'm sure you receive those random inbox messages on LinkedInfrom people trying to sell you something, that you ignore.I'm also guessing at some point, in the not too distant past,you may yourself have sent a message or two on LinkedIn that didn't receive a response.The reason for this is that nobody wants what you sell. Today's show focusses on the strategy my clients use togenerate more leads, conversations, and sales on LinkedIn.  And, more importantly, how you can use this strategy to generatemore opportunities for your own business on LinkedIn! Hosted on Acast. See acast.com/privacy for more information.

    Grow your business through acquisition, FOR FREE!

    Play Episode Listen Later Sep 15, 2023 12:07


    If you are in business I'm guessing you would love the benefit of being able to grow by acquisition?You may feel held back because you don't have the capital behind you..?You may feel like it's not for you because you're risk averse, and it seems dangerous..?Or you may feel like you'd love to but it seems impossible without ridiculous levels of funding..?I've got GREAT news for you!You can grow your business by acquisition, without needing to spend a penny!On today's show I'll share some insight on how you can target the right businesses to acquire, and how you can structure a deal attractively whilst mitigating any risk! Hosted on Acast. See acast.com/privacy for more information.

    OBJECTION HANDLING 101: How my clients eliminate price objections immediately!

    Play Episode Listen Later Aug 23, 2023 12:58


    There is so much bad advice/training out there about objection handling. If you struggle to overcome certain objections in your business, there is a solution so simple that you have probably overlooked it. On this episode we breakdown the reasons you receive the objections, but more importantly how you can ensure you eliminate them from your sales interactions! Hosted on Acast. See acast.com/privacy for more information.

    Would you like to improve your results from Networking???

    Play Episode Listen Later Jul 25, 2023 19:15


    We've all been there.... stuck with somebody stood uncomfortably close to you, in a stuffy room trying to sell you something that you have no interest in! Most people don't know how to even sell themselves, let along trying to sell what they do, which is why going to a room of people they don't know with a load of people all trying to sell to each other seems like something they should be doing!Networking, if done correctly, should pique the interest if those you are speaking to. It should always be the start of a relationship, and not the close of a sale.Listen to today's show to find some important do's and don't's of networking more effectively! Hosted on Acast. See acast.com/privacy for more information.

    THE MAGIC FORMULA TO INCREASE HOW MUCH YOU EARN, FROM WHAT YOU DO!

    Play Episode Listen Later Jul 17, 2023 16:19


    How many people do you know that claim they are underpaid?How many salespeople do you know that are constantly held back by price?How many business owners do you know that work mad hours, because they are constantly competing on price?Are you one of the above?What you need to understand is that if you keep doing what you are doing, you are going to keep getting what you are getting....However, if you're open to changing your circumstances, this show will help!There is a very simple formula that you can use to build the value of what you are already doing, which when followed, will increase your value to the marketplace!Remember it's not what you sell, it's how you sell it! Hosted on Acast. See acast.com/privacy for more information.

    THE NOT SO SECRET METHOD TO BECOMING AN EXPERT IN YOUR FIELD....

    Play Episode Listen Later Jul 12, 2023 12:54


    How many times have you met somebody that claims to be an expert in their field, but hasn't actually done any personal development for months or even years?Is it even possible to be an expert in something if all of the things that you have learned were years ago?How many tradespeople do you know that go on courses to get better at what they do, after they have finished the College course/diploma they finished when they were a teenager?No matter what your chosen line of business is, you can take simple steps to build your expertise, and so build your credibility as a thought leader in your sector! Hosted on Acast. See acast.com/privacy for more information.

    HOW TO MULTIPLY THE REVENUE YOUR BUSINESS IS GENERATING IN THE SHORTEST TIME POSSIBLE!

    Play Episode Listen Later Jun 28, 2023 15:40


    How can you double the revenue of your business? Double the amount of activity you are currently putting into revenue generating activities, right?I can see why you would think that, but it is actually far simpler than that!In this episode you'll hear the story of a sales person called Ashley, who doubled the amount she was earning within just a few weeks with some simple goal setting, and accountability!When are you going to take action to give yourself the life you say you want to have? Hosted on Acast. See acast.com/privacy for more information.

    What value do you place on your time, and how you can make it more valuable....?!

    Play Episode Listen Later Jun 15, 2023 6:32


    You do not need to learn how to do every aspect of what is required to be done in your business.THE WHO, NOT THE HOW! Find people that can carry out the long, laborious, time-consuming tasks so that you can focus on the things that you enjoy doing, and that are helping you to achieve your goals faster. Hosted on Acast. See acast.com/privacy for more information.

    The Magic LINKED IN Formula...!

    Play Episode Listen Later Jun 15, 2023 10:25


    Do you use Linked In effectively right now to grow your business?If you have tried, and failed, this is likely because you are either struggling to make yourself stand out, or you are trying too hard to sell!Throughout this episode you'll pick up some practical tips to set yourself apart from everybody in your market! Hosted on Acast. See acast.com/privacy for more information.

    Is it possible to control your own emotions?

    Play Episode Listen Later Jun 15, 2023 8:53


    In this episode I cover the topic of how your thinking impacts your emotions, and not the other way around.Have you ever had a similar experience to this one, or do you know somebody that seems to have things like this happening to them frequently? Maybe they could benefit from listening to learn how they can begin to see more positives, than negatives? Hosted on Acast. See acast.com/privacy for more information.

    Do you think your current circumstances are in any way linked to the results that you acheive??

    Play Episode Listen Later Jun 7, 2023 13:25


    Lot's of people are unfortunately held back by their own mind.In this episode the aim is to help you to understand that you are in control of your future, and by framing things in a different way you can dramatically increase the outcomes you achieve, from your actions! Hosted on Acast. See acast.com/privacy for more information.

    It's not what you sell, it's how you sell it!

    Play Episode Listen Later Jun 6, 2023 11:21


    Isn't it fantastic being involved in the sales process for the business you represent...Every time you approach a potential new client they can't wait to pay for your product or service and to get started using it....Oh wait, it isn't like that for you?Don't worry you are not alone... However, have you ever wondered why it isn't that simple? After you all you have put so much effort into creating a solution that is completely unique?Sales is made very difficult when you try to sell, but actually much easier when you focus on ADDING VALUE, which is exactly what this podcast has been created to do for you!Remember, it's not what you sell, it's how you sell it! Hosted on Acast. See acast.com/privacy for more information.

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