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What if the biggest threat to your company's growth is how you show up every day—burned out, distracted, or just going through the motions? Most COOs know the cost of chaos, but few stop to ask what's driving it inside themselves.Enter Sunil Rajasekar, former President and CTO of Mindbody, who sits down with Cameron Herold for a no-holds-barred conversation about burnout, resilience, and building a global wellness empire with gratitude at its core. From the backstage mechanics of a platform used by millions to the secret link between world-changing tech and personal wellbeing, this episode delivers the eye-opening truths every leader needs.Listen now before your stress becomes your biggest blind spot. Actionable, exclusive, and radically honest. These insights aren't just a luxury, they're your lifeline.Timestamped Highlights[00:00] – What nobody tells you about burnout (until it's too late)[00:03:31] – Why Sunil reversed the script: an origin story you didn't expect[00:06:15] – The real reasons high-powered execs flame out (and how Sunil rebuilt himself)[00:14:23] – Two CEOs, one mission: Navigating seismic leadership transitions[00:16:50] – Under the hood of Mindbody: Why perfection on the surface means wrestling chaos behind the scenes[00:24:28] – The make-or-break moment for small businesses—and why most lenders get it wrong[00:29:32] – The war for tech talent and how to keep your team's soul intact[00:33:35] – What COVID proved about wellness, grit, and the “missionary vs. mercenary” divide[00:40:50] – The gratitude ritual that saved Sunil—and could save youAbout the GuestSunil Rajasekar is the former President and Chief Technology Officer at Mindbody, the global platform powering the wellness industry in over 100 countries. With more than two decades leading technology and product transformation at eBay, Intuit, Lithium Technologies, and then Mindbody, Sunil is renowned for scaling businesses that shape industries, without sacrificing the humanity at their core. His mission: Connect the world to wellness, one breakthrough at a time.

In this episode of "The Free Lawyer" podcast, host Gary interviews John Scott, a partner at Anders and a virtual CFO specializing in law firms. John shares insights from his 30+ years of experience, discussing the importance of financial leadership, the four pillars of law firm finance, and the value of having a CFO. The conversation covers succession planning, building financially sound firms, leveraging technology, and the benefits of outsourcing financial management. John offers practical advice for attorneys seeking to scale their firms, improve profitability, and achieve greater personal and professional freedom.John C. Scott, CPA, AEP, CGMA, is a partner in tax at Anders and a leading authority in law firm financial management. With over 30 years of experience, he heads Anders' legal industry efforts for their Virtual CFO team, offering law firms the dedicated resources, forward-looking financial insight, and critical thinking they need to thrive. Author of Judicial Dollars and Cents, John specializes in helping firms optimize processes, improve profitability, and position themselves for successful succession or managing partner transitions.Drawing on deep expertise in tax planning, estate planning, and closely held business valuations, John partners with law firms to implement data-driven decision-making, streamline operations, and strengthen cash flow. His approach blends strategic foresight with hands-on financial leadership, ensuring firms can scale confidently and sustainably. Whether guiding a million-dollar boutique or a $30M multi-office practice, John helps ambitious legal leaders turn complexity into clarity—and profitability into lasting success.Virtual CFO Approach & Differentiation (00:03:34) Why Law Firms Need a CFO (00:04:35) D.Biggest Financial Blind Spots (00:05:49) The Four Pillars of Financial Management (00:07:27) Cash Flow Management & Working Capital (00:08:24) .Building a Firm That Runs Without the Owner (00:09:29) Succession Planning & Owner Freedom (00:10:47) Avoiding Default Retirement (00:12:15) Successful Succession vs. Firm Collapse (00:13:39) When to Start Exit Planning (00:14:26) Key Financial Metric for Growth (00:15:02) Case Study: Turning Around a PI Firm (00:16:28) Value of Trusted Advisors & Coaching (00:17:52) Future Trends: Technology & Data (00:18:53) Building a Financially Sound, Fulfilling Firm (00:20:20) .Final Advice: Investing in Finance Function (00:22:02) You may order your copy of Breaking Free here: https://www.amazon.com/dp/B0CPKSQ59RWould you like to learn what it looks like to become a truly Free Lawyer? You can schedule a complimentary call here: https://calendly.com/garymiles-successcoach/one-one-discovery-callYou can find The Free Lawyer Assessment here- https://www.garymiles.net/the-free-lawyer-assessment

"The winners will be the people who make it happen themselves. The losers will be the ones that just bury their heads in the sand." - Andrew Daley, Managing Director, Digital Procurement and Supply Chain at Edbury Daley The AI revolution is transforming procurement faster than ever before. Whether you're upskilling your team or rethinking your operating model, the choices you make now will set the pace for your entire function tomorrow. In this episode, Andrew Daley, Managing Director of Digital Procurement and Supply Chain at Edbury Daley, returns to share what he's seeing on the front lines of talent acquisition and digital transformation.  He explains why intellectual curiosity is the most sought-after trait in the AI era, how leading CPOs are shifting their strategies, and what separates thriving professionals from those at risk of being left behind. His advice: don't just keep up… get ahead. Andrew's practical perspective and new research data will spark ideas for every procurement leader ready to make their mark. In this episode, Andrew covers: How to identify the mindset that sets top procurement talent apart in an AI-driven world What leading organizations are (and aren't) doing to upskill their teams How AI-driven change will impact future operating models New survey data on AI adoption and readiness in procurement Actionable advice for building an AI-capable team Links: Andrew Daley on LinkedIn Building a 'Dream Scenario' of Procurement Excellence Subscribe to This Week in Procurement Subscribe to Art of Procurement on YouTube  

Are you ready to elevate your presence and make your voice heard? In Voice & Visibility with Gal Ko, host Gal Ko — founder of PodStar and BoldPMM, and marketing lecturer at Google & Reichman University — dives into the strategies that turn podcast appearances into real business impact.Every episode, Gal breaks down how thought leaders, founders, and creators can leverage the power of podcasting to:

Send a textThe Wireless Way: Unpacking Enterprise Tech, AI, and Expense Management StrategiesIn this episode, Chris Whitaker hosts Hyoun Park, a market strategist with over two decades of experience in enterprise technology, to explore the evolving landscape of wireless expenses, AI integration, and operational efficiency. This interview offers actionable insights into managing complex enterprise mobility environments, leveraging AI responsibly, and aligning technology strategies with business outcomes.How telecom and wireless expense management have evolved from basic billing to strategic business tools in 2026.The impact of AI on telecom expense parsing, user democratization, and operational transparency.The significance of contract enforcement, governance, and compliance in long-term expense optimization.The debate between BYOD and corporate-owned devices, and the security and cost implications involved.Strategies for cross-selling IT services and expanding customer relationships over time.The overlooked importance of managing apps and hardware together in digital employee workflows.How companies can leverage actionable data for efficiency, effectiveness, and sustainability initiatives.Timestamps:00:00 - Introduction to Hyoun Park's background and expertise 01:45 - Hyoun's diverse career journey from music to tech and mobility 04:05 - The intersection of classical performance and enterprise technology 06:49 - Evolution of telecom expense management (TEM) and wireless expense management (WIM) in 2026 08:47 - Broader perspective: managing SaaS, cloud, and hardware expenses collectively 09:30 - Increase in demand for wireless expense management due to device proliferation and security concerns 12:51 - Cross-selling opportunities: expanding from wireless to broader IT services 14:09 - How to approach CIOs and CFOs with expense management solutions 16:32 - BYOD vs. corporate-owned device strategies and security considerations 20:31 - How AI is transforming expense parsing, democratizing telecom, and assisting end users 23:57 - Common pitfalls companies face when evaluating AI-driven operational tools 25:03 - The probabilistic nature of AI and importance of data governance and testing 26:45 - Overhyped vs. undervalued aspects of AI in business contexts 29:17 - Beyond cost savings: features and strategic advantages of expense management platforms 32:53 - Actionable data and the importance of real-time insights for operational efficiency 36:49 - The significance of managing apps and devices in tandem for digital employee workflows 38:22 - How Calero integrates mobile and SaaS management into a unified platform for better control 39:01 - Final thoughts: embracing technology to build strategic, efficient, and sustainable enterprisesResources & Links: Calero - Telecom and Mobility Management PlatformHyoun Park - LinkedIn“This is The Wireless Way—where mobility, IoT, and innovation drive real business outcomes.” Support the showCheck out my website https://thewirelessway.net/ use the contact button to send request and feedback.

Episode overview In this episode of Investments Unplugged, hosts Kevin Headland and Macan Nia mark International Women's Day by exploring longevity through the lens of women and financial preparedness. They're joined by Director, Multi-Asset Solutions Erica Camilleri, who shares thoughts and research on why longevity risk is higher for women, how today's macroeconomic backdrop (including higher cross-asset correlations and persistent inflation) can amplify retirement risks, and what investors can do—through better planning, appropriate risk-taking, and sound advice—to reduce the odds of outliving their savings.   Key topics & insights 1. Longevity risk and why it's higher for women Financial shortfall risk gap — Manulife research found that women in Canada face a higher risk of experiencing financial shortfalls in retirement than men do (34% vs. 29%). It's not just living longer — Longevity risk stems from a mix of longer (and rising) life expectancies, plus structural and social factors that can reduce lifetime savings and increase retirement vulnerability. 2. Health, wealth, and “longevity preparedness” Health and wealth are intertwined — The conversation emphasizes that longevity preparedness isn't only about financial issues; for example, poor health can worsen retirement outcomes and vice versa. New tools and frameworks — The “longevity preparedness index” is designed to measure readiness to thrive while aging in retirement and is expected to expand into Canada in coming years. 3. The role of incentives and behaviour change (and why it matters for outcomes) Incentives can drive better habits — The episode highlights research over decades indicating that specific goals outperform vague “do your best” goals and discusses how incentive-based programs can encourage healthier behaviour (and, by extension, better long-term outcomes). 4. Structural inflation is still a long-term retirement risk Inflation has moderated cyclically but remains structurally higher — Even if inflation trends toward central bank targets, the episode argues households are still living with a higher price level and that long-run inflation may settle in the mid-to-high 2% range rather than the pre-pandemic norm. Retirement math is sensitive to small inflation shifts — A modest upward shift in expected inflation (example discussed: +40 bps) can materially raise required savings/asset levels for retirement (example cited: a 30-year-old might need ~19% more assets). 5. Portfolio construction challenges: higher correlations and concentration risk Diversification is harder when correlations rise — The hosts discuss higher correlations within equities and between equities and fixed income, plus increased market concentration—factors that can make portfolios more vulnerable to shocks. Longevity risk is amplified by portfolio risk — In a “fluid” market backdrop, managing drawdowns and sequence-of-returns risk becomes more important for sustaining long retirements. 6. Mitigating longevity risk: saving earlier, compounding, and appropriate risk Start early; small changes matter — The conversation stresses the power of compounding and the outsized impact of starting earlier (even with small incremental improvements). Avoid being overly conservative — The episode argues many investors (especially in defined contribution plans) are too conservative, and that growth asset exposure is critical to reducing shortfall risk over multi-decade retirements. Rethinking retirement glidepaths — Erica explains their approach avoids a static asset allocation through retirement, allowing for more growth exposure early in retirement given retirements can last decades. 7. Advice, planning, and using the right tools (including RRSPs) Financial advice early helps — A repeated theme is that advice earlier in life helps investors understand opportunities, risks, and the need for money to last throughout retirement (and potentially leave a legacy). Tax-advantaged tools matter — The hosts reference prior discussions on RRSP benefits and how tax savings can compound and support retirement resilience. ·   Actionable takeaways for Canadian investors Plan for a longer retirement than you think: Build your plan around the possibility of a multi-decade retirement (the episode references retirements that could stretch to ~40 years). Don't ignore inflation in long-range assumptions: Stress-test your retirement plan for slightly higher long-term inflation; even small changes can require meaningfully higher savings. Prioritize time in the market (compounding): If you're early in your career, focus on starting now—small contribution increases made earlier can have an outsized impact later. Be deliberate about risk—not automatically conservative: Review whether your portfolio is too cautious for your horizon (including early retirement), since insufficient growth can increase shortfall risk. Diversify with today's correlation regime in mind: Recognize that diversification may be less reliable when equity/fixed income correlations rise; ensure your portfolio isn't overly concentrated in a few exposures. Use advice and tax tools to improve outcomes: Consider getting financial advice earlier and make full use of retirement vehicles (e.g., RRSPs) where appropriate to improve after-tax compounding.   Links & Resources Listen to the episode:Investments Unplugged Podcast Learn more about Manulife Investments:Manulife IM Canada Share & Subscribe If you enjoyed this episode, please share it with your network and subscribe for future insights on markets, investing, and portfolio strategy.   For informational purposes only. This episode does not constitute investment advice. Please consult a qualified advisor before making investment decisions.    

Are toxic trainers and body shaming pushing people away from fitness? In this powerful episode of the "Better Than Fine" podcast, wellness expert and coach Darlene Marshall dives deep into the real, ongoing problem of bullying within fitness culture—and why it's time to say "enough."

Dr. Lynn Hellerstein of Vision Beyond Sight sits down with Alex Fredericks, growth engineer and wellness innovator, to explore how ToneWell is transforming signal-based wellness into something simple, practical, and actionable for everyday life. In a world where most people are drowning in health data, the real question remains: “How do I actually feel better?” ToneWell addresses this disconnect by taking a radically simple approach — turning a 30-second voice recording into clear daily readiness signals and personalized next steps. Your voice is the window to your physiology, and you can take a better look at your health with this technology. Find out how ToneWell is designed not to compete with medicine, but be at the frontline that brings clarity not just to patients but to medical practitioners. Learn how it can recommend functional and holistic treatments and therapies for stress load, sleep, inflammation, gut and immunity. Whether you're an athlete, a woman on menopause, or just a regular person concerned with your health, you'll be able to discover how to elevate your well-being all from your own voice. Dr. Lynn Hellerstein, Developmental Optometrist, co-owner of Hellerstein & Brenner Vision Center, P.C., award-winning author and international speaker, holds powerful and inspiring conversations with her guests in the areas of health, wellness, education, sports and psychology. They share their inspirational stories of healing and transformation through their vision expansion. Vision Beyond Sight Podcast will help you see with clarity, gain courage and confidence. Welcome to Vision Beyond Sight! Also available on Apple Podcasts, iTunes, Google Podcasts, Spotify, iHeart Radio, Audible and Stitcher.

Does your marketing position you as the hero, or your customer? In this episode of the Off the Clock Show, Shawn and Marshall dive into why making your customer the hero of the story—and uniting against a "common enemy"—is the ultimate key to business growth.Before getting into the heavy-hitting marketing strategies, the guys kick things off with some playful banter about the Canada vs. US rivalry and draw surprising parallels between the relentless dedication of Olympic athletes and the everyday grind of entrepreneurship.Whether you are navigating a messy product launch, dealing with supply chain headaches, or trying to bridge the gap between your online and offline community engagement, this episode is packed with actionable insights. Shawn and Marshall explore the metaphor of construction zones as opportunities for change, the importance of continuous learning, and how hosting collaborative events with local businesses can completely transform your customer experience.In this episode, you will learn:How to identify the "common enemy" in your marketing to better connect with your audience.Why the messy journey of innovation and product development is where the real magic happens.Strategies for shifting your brand messaging to focus on customer solutions rather than your own accolades.Actionable ways to use local networking, partnerships, and events to drive serious growth.How to adapt to changing market dynamics and supply chain hurdles without losing your purpose.Timestamps:00:00 The Canada-US Rivalry03:00 Product Launch and Industry Insights05:49 Olympic Aspirations and Entrepreneurial Spirit12:00 The Journey of Innovation and Growth20:09 Construction and Change: A Metaphor for Growth23:21 Facing Fears and Opportunities24:51 Community Engagement and Networking28:43 Innovative Marketing Strategies32:49 Collaborative Events and Partnerships35:54 Learning and Growth in Business39:38 The Customer as the Hero46:29 Identifying the Common Enemy51:54 Understanding Customer Needs54:30 Supply Chain Considerations57:57 Community and Purpose01:01:21 The Importance of Continuous Learning01:05:29 Merging Online and Offline Engagement

Are you ready to stop undervaluing your gifts and start charging what you're truly worth? In this episode of The Spiritual CEO Podcast, I'm breaking down why your time, energy, and divine abilities as a healer, intuitive, coach, or spiritual entrepreneur are sacred — and why charging for your services isn't just okay, it's necessary.I share real-life lessons from my own soul-led business, including the burnout and overwhelm that comes from undercharging, and a powerful story from Dr. Mikao Usui, the founder of Reiki, that proves investment creates respect and results.You'll discover:✨ Why people who pay truly value the results you provide✨ How undercharging can drain your energy and harm your business✨ How to align your pricing with your results and transformation✨ Actionable steps to analyze your pricing, learn from industry leaders, and confidently step into premium offersIf you're a soulpreneur, healer, intuitive, or spiritually led business owner ready to scale your first or next business while honoring your gifts, this episode is for you!Learn more and connect with me at missytolley.com#MissyTolley #SoulSchool #TheSpiritualCEOPodcast #SpiritualBusiness #Soulpreneur #SpiritualEntrepreneur #ChargeYourWorth #PremiumPricing #HealerBusiness #IntuitiveCoach #SoulLedBusiness #SpiritualEntrepreneurship #DivinePurpose

If you're a student, graduate, engineer, geoscientist, or industry professional trying to make sense of where energy is heading this conversation matters.Many of you are navigating career uncertainty, hearing mixed messages about oil and gas, renewables, AI, fracking, net zero and policy shifts. It can feel difficult to understand where real opportunity sits and what skills will still matter in 10 or 20 years.In this episode, I sit down with subsurface and exploration manager Mike Cooper to talk openly about how the industry has changed since the 1980s, what's happening globally across oil, gas and renewables, and what this means for the next generation entering energy.We explore:

Ever feel like money is controlling more of your life than you'd like? You're not alone—and today, I'm politely begging you to get good with money, starting now! In this episode of the Building Your Money Machine Show, I break down the exact reasons why time matters more than effort when building wealth, and how waiting just 10 years to invest can literally cost you hundreds of thousands of dollars.With insights from over 30 years as a CPA, entrepreneur, and money mentor (plus my own experience rebuilding from a negative net worth), I'll walk you through the real, practical steps to finally shift from financial stress to freedom—no overwhelm, no guesswork required.You'll discover how the wealth creation curve really works, why money should be like oxygen (enough, with margin!), and how small habits—started today—can propel you onto the right side of the wealth divide. This isn't about chasing Instagram rich, it's about having breathing room, stability, options, and peace.IN TODAY'S EPISODE, I DISCUSS:The devastating cost of waiting to start investing, broken down with real-life math you won't forgetHow to finally break free from money stress and build unshakeable financial stabilityWhy consistency and systems, not perfection, create lasting wealth (and how to actually implement them)Actionable steps to get clear, build safety, invest with confidence, and stay on your own financial freedom curveHow to overcome avoidance, start building your “money machine,” and live life by your own design—no matter where you're starting fromRECOMMENDED EPISODES FOR YOUIf you liked this episode, click here to enjoy these and more:https://melabraham.com/show/Psychology of People Who Act Poor When They're RichI Met 400+ Millionaires - This is what I LEARNEDOnce You Get Rich, Change These 6 Things Immediately12 Unsexy Habits That Made Me Serious MoneyWhat The 1% Teach Their Kids About MoneyRECOMMENDED VIDEOS FOR YOU If you liked this video, you'll love these ones:Psychology of People Who Act Poor When They're Rich: https://youtu.be/KpZEuniVbwkI Met 400+ Millionaires - This is what I LEARNED: https://youtu.be/EwQtlsle45YOnce You Get Rich, Change These 6 Things Immediately: https://youtu.be/exgaT-fho5M12 Unsexy Habits That Made Me Serious Money: https://youtu.be/OjYgoVwFxWsORDER MY NEW USA TODAY BESTSELLING BOOK:Building Your Money Machine: How to Get Your Money to Work Harder For You Than You Did For It!The key to building the life you desire and deserve is to build your Money Machine-a powerful system designed to generate income that's no longer tied to your work or efforts. This step-by-step guide goes beyond the general idea of personal finance and wealth creation and reveals the holistic approach to transforming your relationship with money to allow you to enjoy financial freedom and peace of mind.Part money philosophy, part money mindset, part strategy, and part tactical action, these powerful frameworks will show you how to build your money machine.When you do you'll also get over $1100 in wealth resources & bonuses for FREE! TAKE THE FINANCIAL FREEDOM QUIZ:Take this free quiz to see where you are on the path to financial freedom and what your next steps are to move you to a new financial destiny at http://www.YourFinancialFreedomQuiz.com

This episode revisits Dr. Sui Wong's insights on how the eyes are neural tissue that can reveal early signs of brain, vascular, and metabolic issues, and reframes migraine as a common, often invisible neurological condition that causes brain fog and cognitive symptoms. Actionable takeaways include scheduling regular dilated eye exams, stabilizing blood sugar, prioritizing sleep and retinal blood flow, reducing digital strain, and tracking migraine triggers to prevent worsening symptoms. In today's review of EP 342 with Dr. Sui Wong from August 2024, we cover:  • Why the eyes are considered an extension of the brain — and how the retina is neural tissue • How eye exams may provide early insight into overall neurological and vascular health • What drusen are, why small amounts can be age-related, and why monitoring retinal changes matters • The powerful idea that prevention begins before symptoms become severe • Why migraine is not “just a headache,” but a neurological condition affecting 1 in 7 people globally • The hidden symptoms of migraine — including brain fog, mood changes, word-finding difficulty, and cognitive slowing • Why migraine is a leading cause of disability in young women and often goes unrecognized • The connection between blood sugar regulation, sleep, stress, and neurological function • Practical ways to support long-term brain health through awareness, monitoring, and daily lifestyle habits • How small, consistent actions build cognitive resilience over time Welcome back to Season 15 of the Neuroscience Meets Social and Emotional Learning Podcast. I'm Andrea Samadi, and here we bridge the science behind social and emotional learning, emotional intelligence, and practical neuroscience—so we can create measurable improvements in well-being, achievement, productivity, and results. When we launched this podcast seven years ago, it was driven by a question I had never been taught to ask— not in school, not in business, and not in life: If results matter—and they matter now more than ever—how exactly are we using our brain to make these results happen? Most of us were taught what to do. Very few of us were taught how to think under pressure, how to regulate emotion, how to sustain motivation, or even how to produce consistent results without burning out. That question led me into a deep exploration of the mind–brain–results connection—and how neuroscience applies to everyday decisions, conversations, and performance. That's why this podcast exists. Each week, we bring you leading experts to break down complex science and translate it into practical strategies you can apply immediately. When the brain, body, and emotions are aligned, performance stops feeling forced—and starts to feel sustainable. Season 14 showed us what alignment looks like in real life. We looked at goals and mental direction, rewiring the brain, future-ready learning and leadership, self-leadership, which ALL led us to inner alignment. And now, Season 15 is about understanding how that alignment is built—so we can build it ourselves, using predictable, science-backed principles. Because alignment doesn't happen all at once. It happens by using a sequence. And when we understand the order of that sequence — we can replicate it. By repeating this sequence over and over again, until magically (or predictably) we notice our results have changed. Season 15 we've organized as a review roadmap, where each episode explores one foundational brain system—and each phase builds on the one before it. Season 15 Roadmap: Phase 1 — Regulation & Safety Phase 2 — Neurochemistry & Motivation Phase 3 — Movement, Learning & Cognition Phase 4 — Perception, Emotion & Social Intelligence Phase 5 — Integration, Insight & Meaning PHASE 1: REGULATION & SAFETY Staples: Sleep + Stress Regulation Core Question: Is the nervous system safe enough to learn? Anchor Episodes Episode 384[i] — Baland Jalal How learning begins: curiosity, sleep, imagination, creativity Episode 385[ii] — Bruce Perry “What happened to you?” — trauma, rhythm, relational safety Episode 387 Sui Wong Autonomic balance, lifestyle medicine, brain resilience Episode 388 Rohan Dixit HRV, real-time self-regulation, nervous system literacy Phase 1 — Regulation & Safety We have reviewed Dr. Baland Jalal where we were reminded that before learning can happen, before curiosity can emerge, before motivation or growth is possible—the brain must feel safe. Then we looked at trauma and relational safety with Dr. Bruce Perry's Book, What Happened to You, and we move onto Dr. Sui Wong, with autonomic balance, lifestyle medicine and brain resilience.

Jeff and Jim sit down with David Llorens, principal at RSM, to break down the RSM 2026 Attack Vectors Report. Drawing from real-world offensive security engagements, David explains why identity continues to be the primary attack surface, how AI chatbots are creating new vulnerabilities through prompt injection, and what separates organizations that get breached from those that don't. The conversation covers MFA gaps, the explosion of non-human identities, why PAM is the top investment priority for 2026, and how CISOs can align security spending with business objectives. Plus, the episode wraps up with soccer stories and some quality trash talk.Connect with David: https://www.linkedin.com/in/david-llorens-009a3310/Review RSM's 2026 Attack Vectors Report: https://rsmus.com/insights/services/risk-fraud-cybersecurity/rsm-attack-vector-report.htmlConnect with us on LinkedIn:Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/Visit the show on the web at http://idacpodcast.comTIMESTAMPS0:00 - Intro and Jim's big personal news4:51 - Main topic intro: RSM 2026 Attack Vectors Report5:55 - David's origin story and how he got into cybersecurity9:53 - What a principal is at RSM and David's current role11:16 - What the Attack Vectors Report is and how it is created14:40 - Why identity security is a dominant theme in this year's report17:19 - What separates organizations that get breached from those that don't18:18 - MFA as the first line of defense18:45 - Privileged access management as a growing priority19:40 - Detecting lateral movement through identity anomalies21:00 - Credential rotation as an advanced defensive technique22:26 - Non-human identities and service account risks24:37 - Middle market challenges and budget constraints25:17 - Is it the size of the budget or how you spend it?28:29 - Using internal audit and cross-department collaboration for security wins30:15 - Cybersecurity as a business enabler, not a deterrent32:45 - Non-human identities and agentic AI creating new attack surfaces35:51 - Prompt injection attacks and AI chatbot vulnerabilities39:42 - Actionable recommendations for practitioners42:41 - MFA implementation gaps and session hijacking45:02 - The case for FIDO2 and layered conditional access46:35 - Is identity security a board-level issue?49:47 - Three things CISOs should focus on through 202650:52 - PAM as the top investment priority51:28 - Removing unnecessary privileges from users56:11 - Redefining what privilege means in your organization57:43 - Social media accounts as privileged access58:42 - Credentials stored in SharePoint and OneDrive59:38 - Wrap up and where to find the report59:58 - Lighter topic: David's soccer background and playing semi-pro1:05:06 - Best trash talk stories1:07:03 - Jim's trash talk philosophy: scoreboard1:08:00 - Jeff's basketball trash talk and calling his shots1:10:00 - Final thoughts and sign offKEYWORDSIDAC, Identity at the Center, Jeff Steadman, Jim McDonald, David Llorens, RSM, attack vectors report, offensive security, penetration testing, identity security, MFA, multifactor authentication, privileged access management, PAM, non-human identities, service accounts, agentic AI, AI security, prompt injection, lateral movement, credential rotation, FIDO2, conditional access, session hijacking, middle market, CISO, board-level security, certificate-based authentication, active directory, configuration management, shadow AI

Join us as we unpack the real challenges of leading an attraction business in 2026 - from identifying operational gaps and training confident teams, to leveraging data analytics for personalized guest experiences and revenue optimization. Actionable strategies that turn friction into opportunity. Gatemaster Technology City: Arvada Address: 5610 Ward Road, Ste 300 Website: https://gatemaster.com/

TrulySignificant.com riffs with Kevin Adler, new Daddy, founder of Miracle Messages. Kevin F. Adler is an award-winning social entrepreneur, author, speaker, and “street sociologist” whose work focuses on homelessness, relational poverty, and community connection. He is best known for founding Miracle Messages, a nonprofit dedicated to helping people experiencing homelessness rebuild social support systems and find belonging and stability. He has been featured in major media outlets including The New York Times, Washington Post, PBS NewsHour, and delivered a TED Talk on his work. Adler has received recognition as a TED Resident, Presidential Leadership Scholar, American Express / Ashoka Emerging Innovator, and more. Educationally, he holds graduate degrees from UC Berkeley, the University of Cambridge, and is pursuing a Ph.D. in sociology at the University of Wisconsin–Madison. Miracle Messages (Organization) Miracle Messages is a nonprofit focused on addressing what Adler calls relational poverty — the isolation and lost social ties common among people experiencing homelessness. The organization helps unhoused individuals by:Reuniting them with family and loved ones through volunteer-led message and reconnection services.Providing “phone buddies” — volunteers who connect weekly with unhoused neighbors for consistent social support.Direct cash support pilots, such as basic income experiments backed by Google.org and USC research.The mission reframes homelessness not just as a housing issue but as a crisis of community, connection, dignity, and belonging. When We Walk By (Book) When We Walk By: Forgotten Humanity, Broken Systems, and the Role We Can Each Play in Ending Homelessness in America is Adler's book (co-authored with Donald W. Burnes) that explores the deeper causes of homelessness and proposes constructive ways individuals and systems can help. Key themes include:Humanizing people experiencing homelessness — challenging stereotypes and urging readers to see their shared humanity.Relational poverty — the idea that losing social connections is a core contributor to people becoming and remaining unhoused.Critiques of broken systems — showing how social services and public narratives often fail to address root causes.Actionable solutions — from individual empathy and connection to evidence-based policy and community-driven approaches.The book blends social analysis, personal stories, history, and practical guidance, showing how walking with rather than walking by people experiencing homelessness can transform both individuals and systems. Why His Work Matters Adler's work is influential because it reframes homelessness from a problem to be managed into a shared human challenge that society can solve through empathy, connection, and better policy. His approach emphasizes relationships and agency rather than judgment or paternalism, and it has measurably reunited thousands of unhoused people with loved ones and helped inform innovative solutions like basic income pilotsBecome a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.

Dive deep into the world of global finance, fintech, and payment strategy with Viktoria Soltesz — a visionary leader reshaping how modern businesses think about money. As the founder and CEO of PSP Angels, Viktoria brings 20+ years of real-world experience in banking, payments, taxation, and financial strategy to every conversation.In each episode, Viktoria unpacks complex financial topics — from international payment flows and risk mitigation to banking psychology and ethical industry practices — and translates them into practical insights businesses can use today. Whether you're scaling a startup, navigating cross-border banking, or just trying to understand where your money really goes, she breaks down the barriers between institutions and individuals with clarity and candor.Expect behind-the-scenes stories from her work with global companies, deep dives into trends shaping the future of money, and expert guidance on how to build financial systems that are secure, efficient, and strategically sound. With bestselling books, international speaking experience, and award-winning leadership, Viktoria's mission is clear: to educate and empower you to master the mechanics of money — and never be in the dark about your finances again.Thanks for watching! Go ahead and like, comment, subscribe and turn on post notifications!

The injury news keeps stacking up, and fantasy managers need to react fast. Dr. A and William Harris break down updates on Jalen Suggs, Jalen Johnson, Anfernee Simons, Shaedon Sharpe and Aaron Gordon, plus what those developments mean for rotations and waiver opportunities. The guys also highlight Tuesday night's biggest fantasy performances, including Tyrese Maxey, Cason Wallace and Neemias Queta, and close with what they're watching heading into tonight's slate. Actionable insight to help you stay ahead of your league. Presented by FanDuel Download the SportsEthos App on the APP Store and Google Play! FantasyPass now includes DAILY PROJECTIONS - perfect for DFS and head-to-head leagues. Join the Discussion on DISCORD for real-time advice and community support. Subscribe, Rate, and Review on Apple and Spotify for expert updates and tips! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 86: In this episode, literacy expert Miss Beth breaks down the biggest misconceptions about sight words and reveals what the science of reading actually tells us about how children learn to read.Beth explores orthographic mapping (the brain-based process behind how readers store and recognize words) and explains why phonics and phonemic awareness are non-negotiable foundations for early literacy. Whether you're a parent or teacher, you'll walk away with practical, research-backed strategies for teaching high frequency words and building confident, capable readers.Grab our brand new resource, Sight Word Mastery for Kindergarten! Play on Words listeners can use the code POWFAN12 for $12 off (valid through 2/27/26). Click Herehttps://www.bigcityreaders.com/kinder-sight-word-masteryIn this episode: Why traditional sight word instruction may be holding kids back What orthographic mapping is and why it matters How decoding skills accelerate reading development Actionable strategies you can use todayIf you care about early literacy and want to give children the best start in reading, this episode is a must-listen.About the Host:Beth Gaskill (Miss Beth) is a reading specialist, early childhood educator, and founder of Big City Readers. She helps parents support their children's literacy development through research-backed, science of reading strategies.Follow Miss Beth on Instagram @bigcityreadersBrowse Big City Readers resources at BigCityReaders.com

Are You Letting Shame Quietly Run the Show in Your Intimate Life? Join us as we dive back into the powerful conversation from the launch of Intimacy Rewired, Amy and co-facilitator Ian Stratton's six-week online program that helps you break free from disconnection and cultivate deeper, more playful intimacy. This episode feels as if you are a part of the workshop, so consider sitting down with a pen and paper to get the full classroom experience. Packed with expert insights from returning guests Dr. Nazanin Moali and Keeley Rankin, MA, as they share their wisdom on building connection, overcoming shame, and creating safety in your body and relationships. Here's what you'll learn: * How shame shows up in sex and relationships, and why it's often misunderstood * Practical tools for working with shame as a teacher, rather than letting it limit your pleasure and connection * Actionable practices to create safety in your body and partnerships, laying the foundation for deeper intimacy and hotter sex *How to negotiate boundaries and speak you "no" * The importance of embodied and sustainable connection in your intimate life Dr. Nazanin Moali, a sex and relationship expert with extensive training in trauma and sexual wellness, brings her expertise to the conversation. With her postdoctoral training and experience hosting a top-rated Sexology podcast, Dr. Moali offers compassionate guidance on relating to shame and building deeper connections. Keeley Rankin, a sex therapist and relationship coach, shares her mindful, body-based approach to creating safety and intimacy. With her Master's in Counseling Psychology and experience helping individuals and couples overcome intimacy challenges, Keeley offers practical practices to help you feel more grounded and present. Tune in to this episode and discover how to build more safety, ease, and intimacy in your relationships—starting from the inside out. And stay tuned for the next launch of Intimacy Rewired by signing up for the Shameless Sex newsletter. Trust us, you won't want to miss it! Learn more about Intimacy Rewired here: https://www.intimacyrewired.com/ Learn more or work with Dr. Naz here: https://oasis2care.com Follow her on IG @sexologypodcast Learn more or work with Keeley Rankin, MA here: https://www.keeleyrankin.com Follow her on IG @keeleyrankinintimacycoach Come to our October 2026th retreats - one for women and one for couples! Learn more and reserve your spot here: ⁠⁠https://www.shamelesssex.com/retreat⁠⁠ Join us on the Killing Kittens cruise in the Mediterranean in June 2026: ⁠h⁠ttps://kkcruise.com⁠ Do you love us? Do you REALLY love us? Then order ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ now! Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shamelesssex.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to snag your copy Support Shameless Sex by sending us gifts via our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazon Wish List⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us (even though we are shadow-banned) on IG: Go to Amy's profile @amyshamelesssex => find a post with @shamelesssexpodcast to follow and see contests Other links: Get into turbo drive with Drive Boost from VB.Health, and use code SHAMELESS to get 10% off at ⁠vb.health⁠ Get Erika Lust's beautiful , connected, ethical, and SUPER HOT porn at ⁠⁠⁠⁠⁠http://erikalust.com⁠⁠⁠⁠⁠, and use code SHAMELESS to get 45% off! Get 10% off + free shipping with code SHAMELESS on Uberlube AKA our favorite lubricant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://uberlube.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get 10% off while learning the art of pleasure at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://OMGyes.com/shameless⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get 15% off all of your sex toys with code SHAMELESSSEX at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://purepleasureshop.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Can you REALLY make a living as a personal trainer, or is it just "a fun job" for a few years? On this episode of the “NASM CPT Podcast,” award-winning host Rick Richey dives deep into the truth behind personal training careers, income potential, and how you can maximize your earnings—no matter where you live!

Questions? Comments? Episode suggestions? Send us a text message!#221: Linda Clemons is a body language expert and top sales trainer.  She explains the intricacies of nonverbal communication, how body language works and how to use body language to your advantage in high stake meetings. What you'll learnR[01:50] When people start to learn body language. [03:35] How important nonverbal communication is. [08:22] How powerful the tone of your voice is. [10:46] Sales hypnotherapy and how different words activate different parts of the brain.  [13:52] How to read nonverbal communication and how universal body language is. [20:05] The importance of knowing someone's baseline and how to read clusters of behaviours. [21:58] How your judgement and perception shapes your belief.[26:10] How body language is used in an interview. [32:15] How culture affects people's body language. [33:37] Actionable techniques to improve your nonverbal communication. [41:55] How to improve your body language.esources mentioned in this episodePlease note that some of these are affiliate links and we may get a commission in the event that you make a purchase.  This helps us to cover our expenses and is at no additional cost to you.Silent Messages, Albert Meharabian“Don't say things.  What you are stands over you the while, and thunders so that I cannot hear what you say to the contrary”, Ralph Waldo EmersonThe Power of Habit, Charles DuhiggThe Power of Intention, Dr Wayne DyerHush: How to Radiate Power and Confidence Without Saying a Word, Linda ClemonsChange Work Life CoachingFor the show notes for this episode, including a full transcript and links to all the resources mentioned, visit:https://changeworklife.com/body-language-tips-for-career-success/Re-assessing your career?  Know you need a change but don't really know where to start?  Check out these two exercises to start the journey of working out what career is right for you!

A common struggle I see podcasters face is asking their listeners to take action on something and hearing crickets in return. Today on the podcast, I'm going to talk through how you can create an engaged community built around your podcast. This week, episode 31 of Successful Podcasting Unlocked answers the question: How can I build a thriving community around my podcast?In this episode, I share:Set SMART (specific, measurable, achievable, relevant, and time-bound) goals and take action within a six-month period. Examples of engagement goals may include increasing episode completion rates or doubling ratings and reviews. Actionable steps you can take to build up engagement with your audience. Track your results over time to see what's working and what's not. To learn more & sign up for the Podcast Growth Intensive, go to galatimedia.com/intensive Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED:Ep 28: Proven Podcast Strategies for Increasing Sales and Revenue Ep 29: Podcast Branding: How to Establish Thought Leadership and Boost VisibilityEp 30: Podcast Discoverability: How to Get Your Show Heard by More ListenersProud member of the Feminist Podcasters Collective.

Today, I'm delighted to welcome Dr. Yael Joffe, a leading expert in nutrigenomics who speaks internationally at conferences on translating the science of genetics into clinical practice. She holds a PhD in nutrigenomics from the University of Cape Town, where her research focused on the genetics of obesity. I met Yael earlier this fall and decided to invite her on the podcast to explore the growing field of lifestyle genetics. In our conversation today, we dive into the effects of nutrigenomics, nutrition genetics, and SNPs, which she refers to as spelling changes in our DNA. We cover genetic testing in the industry, red flags, DNA health, and her polygenic approach to weight loss resistance. We also discuss both perimenopause and menopause from the perspective of genetics and epigenetics, and the role of insulin signalling and glucose. Yael's insights are deeply informative. Her pioneering work on 36 metabolic pathways and her ability to make complex genetic information accessible and actionable make this a truly invaluable conversation. IN THIS EPISODE, YOU WILL LEARN: Women and gaining weight after starting HRT Neurotransmitters and what they reveal about mood, anxiety, and addiction tendencies Why do certain people break down dopamine and serotonin either too fast or too slowly? How touch and genuine connection can switch on feel-good genes Sunlight, weather, and environment affect genetic expression. What acupuncture and infrared therapies do at the gene level Why hormones are only part of the picture when addressing midlife weight gain How glucose regulation and insulin sensitivity shift through menopause Dr. Joffe's polygenic testing model connects multiple pathways rather than single genes How Yael's approach to genetic testing differs from that of others in the field Bio: YAEL JOFFE, PhD  Yael is globally recognized as a leading expert in nutrigenomics. In 2000, she was part of the team that built the first lifestyle genetics test, and since then has been responsible for creating many others. She is the author of four books: The Power of Genetics, It's Not Just Your Genes, Genes to Plate, and SNP Journal. Yael has been published in multiple peer-reviewed scientific journals, hosts the Power of Genetics podcast, and is a highly regarded speaker in genetics. Yael built the first online nutrigenomics platform for clinician education and has developed and supervised genomics courses around the world. She has trained thousands of healthcare practitioners globally, also teaching at Rutgers University and the Maryland University of Integrative Health. In 2018, Yael founded 3X4 Genetics and now serves as its Chief Science Officer.    Connect with Cynthia Thurlow   Follow on X, Instagram & LinkedIn Check out Cynthia's website Submit your questions to support@cynthiathurlow.com Join other like-minded women in a supportive, nurturing community (The Midlife Pause/Cynthia Thurlow)  Cynthia's Menopause Gut Book is on presale now! Cynthia's Intermittent Fasting Transformation Book The Midlife Pause supplement line Connect with Dr. Yael Joffe 3X4 Genetics Instagram Facebook

Feeling lost in your stepfamily journey? In Nacho Kids Podcast episode 351, Lori and David get real about what it's like to lose yourself in the chaos of blending families, and how to find your way back to "you." In this deeply relatable conversation, Lori opens up about her personal experience of losing her sense of self after joining families with David, taking on new roles, and navigating quadrupled responsibilities. David shares insights from a male perspective, highlighting the common pitfalls of stepfamily roles and why both partners can end up feeling like strangers to themselves. Together, they break down how cultural expectations, communication gaps, and a lack of boundaries can fuel resentment and exhaustion. You'll learn: Why stepmoms (and stepdads) often feel "lost" in the blend How responsibility overload happens and tips to prevent it The importance of alone time, hobbies, and open conversations with your partner Real-life examples of boundary-setting, self-care, and mutual support Actionable advice to reclaim your happiness without guilt If you're craving practical wisdom, moments of humor, and encouragement to put yourself back on your own priority list, this episode is for you.    

In this solo episode of Business Coaching Secrets, Karl Bryan dives deep into actionable strategies for coaches looking to get "unstuck," sign more high-end clients, and build lasting, meaningful rapport with business owners. With Rode Dog away, Karl brings raw, practical guidance on everything from lead generation and goal setting to winning the trust of seven-figure entrepreneurs and using universal truths to transform coaching practice. Key Topics Covered Strategies to Get Unstuck as a Coach Karl outlines a direct three-step process for coaches feeling stuck: get real about what you're not doing, set simple goals with clear steps, and break sabotaging habits. He drills into the importance of direct action, from reaching out to close friends and family for referrals, to building substantial prospect lists, and ramping up daily outreach efforts. Lead Generation and Goal Setting Karl emphasizes that most coaches fail simply because they aren't generating enough leads or having enough conversations with potential clients. He offers tangible frameworks for stacking the odds in your favor—like setting a goal to sign one client within seven days and reaching out consistently, no matter what obstacles arise. Building Rapport That Closes High-End Clients Success in selling coaching hinges on powerful rapport. Karl shares a proven three-step rapport-building method: genuine compliments, relatable conversations, and strategic framing (saying no to non-ideal clients to boost trust). He stresses, "People buy from people they like, and people like people like themselves." Selling to Seven-Figure vs. Smaller Business Owners Karl details the mindset differences between selling to affluent, driven business owners versus those just starting out. He shares the 10-10-80 influence frame, how to educate and impress experienced prospects, and why hunger (not mere motivation) is your #1 client selection metric. Universal Truths That Drive Success The episode wraps up with essential universal truths and time-tested advice—from the 80/20 rule and compounding wealth principles to the reality that "freedom lives in structure" and that laughter and play are keys to sustained energy and youthfulness in business. Notable Quotes "If you want to improve your closing, improve your opening. The opening is all about building rapport." "You can control your effort, not your outcome. Stack the odds in your favor with persistent action." "Lead generation isn't sexy, but it's what you're not doing and what's making you stuck." "People who read earn double what non-readers do. Teach something unique and awesome—affluent people respect that." "Trust is the currency of business. What are you doing every day to build and accelerate it?" "Being fun will open more doors than determination ever will." Actionable Takeaways Generate More Leads: Make a list of 100+ local businesses or prospects and commit to reaching out—via email, phone, or message—every single day, regardless of life's curveballs. Set Simple, Achievable Goals: Break big goals into three actionable steps and ruthlessly eliminate habits that lead to procrastination or hiding. Build Rapport, Not Scripts: Use heartfelt compliments, highlight common ground, and boldly state what you do not do—this authenticity attracts the right clients. Serve Before You Sell: Offer value and insights freely; your best prospects are seeking guidance, not just motivation. Learn and Teach Upmarket Clients: Don't just agree—explain ideas in ways they've "never heard before" to earn respect and premium fees. Leverage Social Proof: In presentations or networking, let happy clients tell their stories to build instant credibility and trust. Embrace Structure and Play: Consistent planning breeds freedom. And don't forget to make room for joy and play—laughter is a fountain of youth (and business energy). Resources Mentioned Profit Acceleration Software™ by Karl Bryan (focused.com)—Karl's unique tool for demonstrating ROI and closing high-fee clients Networking Groups: BNI, Chamber of Commerce, local business clubs for lead generation and rapport-building Books and Biographies: Elon Musk's biography for lessons on first principles and compounding success; Ryan Holiday and Stoic texts for focus and minimalism The Six-Figure Coach Magazine (free subscription): https://thesixfigurecoach.com/get-it Demo Request for Profit Acceleration Software™: https://go.focused.com/profit-acceleration If you enjoyed this episode, please subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets! Ready to elevate your coaching business? Don't wait—visit Focused.com for resources and a community dedicated to your growth.

Join us for a compelling conversation with Adam Povlitz, the visionary leader behind one of the world's most dynamic franchise brands. From early corporate beginnings at IBM to steering a nationwide commercial cleaning network, Adam shares the lessons he's learned about leadership, growth, and the power of a people-first mindset.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed T.M. Robinson-Mosley. Summary of the Interview: Dr. T.M. Robinson-Mosley on Money Making Conversations Masterclass Dr. T.M. Robinson-Mosley—founder of The Playbook, an award‑winning mental‑health‑performance sports‑tech company—joins Rushion McDonald to discuss how her platform is transforming athlete care, team culture, and performance measurement. The Playbook uses AI‑powered, gamified psychological assessments to measure stress, resilience, and overall mental well‑being across youth, collegiate, professional, and military sports environments. Mosley explains how mental health—long treated as unmeasurable and stigmatized—is finally becoming trackable, private, and actionable. The Playbook provides real‑time alerts, data‑driven insights, and ecosystem‑wide tools for coaches, trainers, clinicians, and entire organizations. She also shares her journey as a non‑coding tech founder, the scaling challenges brought on by the pandemic, and the broader impact The Playbook is poised to have across corporate, construction, military, and other high‑stress fields. Purpose of the Interview 1. Introduce and explain The Playbook To present The Playbook as a next‑generation mental health performance platform that quantifies mental well‑being, provides action plans, and enhances team culture. 2. Elevate the conversation around athlete mental health Mosley breaks down stigma, highlights real athlete stories, and explains why mental analytics are as critical as physical analytics. 3. Show how the platform uses technology to prevent crises The Playbook provides early detection, privacy protection, and immediate care support—catching problems before they become crises. 4. Highlight the expansion beyond sports Although built in sports, the platform is already being requested by industries like construction, healthcare, first responders, and more. ] 5. Demonstrate the business model As a SaaS B2B platform, The Playbook sells licensed subscriptions to organizations, teams, and associations. Key Takeaways 1. Mental health can be measured—and must be The Playbook converts psychological assessments into quantifiable metrics similar to heart rate or step count.Athletes receive resilience, stress, and well‑being scores—like a “mental batting average.” 2. The platform offers real-time alerts If an athlete’s score enters the “red zone,” coaches/clinicians receive immediate alerts with steps to take within 24 hours. 3. Privacy is paramount The Playbook is HIPAA‑compliant, mobile, secure, and built to protect athlete data from misuse (e.g., contract negotiations). 4. Mental analytics are the next frontier of sports Teams already use physical analytics. Now they can use mental analytics to track performance, prevent burnout, and reduce crises. 5. Built for the entire ecosystem—not just athletes Coaches, front offices, sports medicine staff, and military leadership also use the platform—promoting culture-wide mental health. 6. The Playbook is expanding beyond sports Industries with high stress—construction, medicine, law, emergency responders, veterinarians—are already approaching Mosley to adapt the system. 7. A critical solution for underserved communities The platform makes mental health care accessible, private, digital, and stigma‑free—especially for youth and communities of color. 8. Performance is universal Whether you’re an athlete, military member, parent, or worker—your mental state impacts how you perform. Performance is “agnostic.” [ 9. Mosley’s journey shows innovation can come from anywhere She is a non‑coding tech founder, originally trained as a psychologist working across the NBA, NFL, NCAA, and Olympic sports. [T.M. ROBINSON MOSLEY | Txt] Notable Quotes On what The Playbook does “We measure mental health metrics like resilience, stress and overall well‑being using gamified psych assessments.” “Mental health becomes measurable—like a batting average.” [ On why athletes need this “Elite athletes report battling depression and anxiety so severe they find it difficult to function, let alone perform.” On the power of technology “If we don’t measure something, we’re saying it doesn’t matter.” “We use AI and machine learning to quantify mental health status.” On privacy “We are a HIPAA‑compliant platform… we don’t sell your data.” On team culture “Building a winning team culture is everybody’s everyday work.” On mental and physical health “If you are not mentally healthy, you are not able to perform at the highest level.” On the future outside sports “Who doesn’t want to train like an athlete?” “Performance is agnostic.” On purpose “How do we make something exclusive accessible?” “This is mental health care—it’s just a different version of it.” In One Sentence The interview reveals how Dr. T.M. Robinson-Mosley’s Playbook uses AI‑driven mental health metrics to revolutionize athlete care, provide real‑time performance insights, and expand mental wellness tools far beyond sports into everyday life. #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed T.M. Robinson-Mosley. Summary of the Interview: Dr. T.M. Robinson-Mosley on Money Making Conversations Masterclass Dr. T.M. Robinson-Mosley—founder of The Playbook, an award‑winning mental‑health‑performance sports‑tech company—joins Rushion McDonald to discuss how her platform is transforming athlete care, team culture, and performance measurement. The Playbook uses AI‑powered, gamified psychological assessments to measure stress, resilience, and overall mental well‑being across youth, collegiate, professional, and military sports environments. Mosley explains how mental health—long treated as unmeasurable and stigmatized—is finally becoming trackable, private, and actionable. The Playbook provides real‑time alerts, data‑driven insights, and ecosystem‑wide tools for coaches, trainers, clinicians, and entire organizations. She also shares her journey as a non‑coding tech founder, the scaling challenges brought on by the pandemic, and the broader impact The Playbook is poised to have across corporate, construction, military, and other high‑stress fields. Purpose of the Interview 1. Introduce and explain The Playbook To present The Playbook as a next‑generation mental health performance platform that quantifies mental well‑being, provides action plans, and enhances team culture. 2. Elevate the conversation around athlete mental health Mosley breaks down stigma, highlights real athlete stories, and explains why mental analytics are as critical as physical analytics. 3. Show how the platform uses technology to prevent crises The Playbook provides early detection, privacy protection, and immediate care support—catching problems before they become crises. 4. Highlight the expansion beyond sports Although built in sports, the platform is already being requested by industries like construction, healthcare, first responders, and more. ] 5. Demonstrate the business model As a SaaS B2B platform, The Playbook sells licensed subscriptions to organizations, teams, and associations. Key Takeaways 1. Mental health can be measured—and must be The Playbook converts psychological assessments into quantifiable metrics similar to heart rate or step count.Athletes receive resilience, stress, and well‑being scores—like a “mental batting average.” 2. The platform offers real-time alerts If an athlete’s score enters the “red zone,” coaches/clinicians receive immediate alerts with steps to take within 24 hours. 3. Privacy is paramount The Playbook is HIPAA‑compliant, mobile, secure, and built to protect athlete data from misuse (e.g., contract negotiations). 4. Mental analytics are the next frontier of sports Teams already use physical analytics. Now they can use mental analytics to track performance, prevent burnout, and reduce crises. 5. Built for the entire ecosystem—not just athletes Coaches, front offices, sports medicine staff, and military leadership also use the platform—promoting culture-wide mental health. 6. The Playbook is expanding beyond sports Industries with high stress—construction, medicine, law, emergency responders, veterinarians—are already approaching Mosley to adapt the system. 7. A critical solution for underserved communities The platform makes mental health care accessible, private, digital, and stigma‑free—especially for youth and communities of color. 8. Performance is universal Whether you’re an athlete, military member, parent, or worker—your mental state impacts how you perform. Performance is “agnostic.” [ 9. Mosley’s journey shows innovation can come from anywhere She is a non‑coding tech founder, originally trained as a psychologist working across the NBA, NFL, NCAA, and Olympic sports. [T.M. ROBINSON MOSLEY | Txt] Notable Quotes On what The Playbook does “We measure mental health metrics like resilience, stress and overall well‑being using gamified psych assessments.” “Mental health becomes measurable—like a batting average.” [ On why athletes need this “Elite athletes report battling depression and anxiety so severe they find it difficult to function, let alone perform.” On the power of technology “If we don’t measure something, we’re saying it doesn’t matter.” “We use AI and machine learning to quantify mental health status.” On privacy “We are a HIPAA‑compliant platform… we don’t sell your data.” On team culture “Building a winning team culture is everybody’s everyday work.” On mental and physical health “If you are not mentally healthy, you are not able to perform at the highest level.” On the future outside sports “Who doesn’t want to train like an athlete?” “Performance is agnostic.” On purpose “How do we make something exclusive accessible?” “This is mental health care—it’s just a different version of it.” In One Sentence The interview reveals how Dr. T.M. Robinson-Mosley’s Playbook uses AI‑driven mental health metrics to revolutionize athlete care, provide real‑time performance insights, and expand mental wellness tools far beyond sports into everyday life. #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed T.M. Robinson-Mosley. Summary of the Interview: Dr. T.M. Robinson-Mosley on Money Making Conversations Masterclass Dr. T.M. Robinson-Mosley—founder of The Playbook, an award‑winning mental‑health‑performance sports‑tech company—joins Rushion McDonald to discuss how her platform is transforming athlete care, team culture, and performance measurement. The Playbook uses AI‑powered, gamified psychological assessments to measure stress, resilience, and overall mental well‑being across youth, collegiate, professional, and military sports environments. Mosley explains how mental health—long treated as unmeasurable and stigmatized—is finally becoming trackable, private, and actionable. The Playbook provides real‑time alerts, data‑driven insights, and ecosystem‑wide tools for coaches, trainers, clinicians, and entire organizations. She also shares her journey as a non‑coding tech founder, the scaling challenges brought on by the pandemic, and the broader impact The Playbook is poised to have across corporate, construction, military, and other high‑stress fields. Purpose of the Interview 1. Introduce and explain The Playbook To present The Playbook as a next‑generation mental health performance platform that quantifies mental well‑being, provides action plans, and enhances team culture. 2. Elevate the conversation around athlete mental health Mosley breaks down stigma, highlights real athlete stories, and explains why mental analytics are as critical as physical analytics. 3. Show how the platform uses technology to prevent crises The Playbook provides early detection, privacy protection, and immediate care support—catching problems before they become crises. 4. Highlight the expansion beyond sports Although built in sports, the platform is already being requested by industries like construction, healthcare, first responders, and more. ] 5. Demonstrate the business model As a SaaS B2B platform, The Playbook sells licensed subscriptions to organizations, teams, and associations. Key Takeaways 1. Mental health can be measured—and must be The Playbook converts psychological assessments into quantifiable metrics similar to heart rate or step count.Athletes receive resilience, stress, and well‑being scores—like a “mental batting average.” 2. The platform offers real-time alerts If an athlete’s score enters the “red zone,” coaches/clinicians receive immediate alerts with steps to take within 24 hours. 3. Privacy is paramount The Playbook is HIPAA‑compliant, mobile, secure, and built to protect athlete data from misuse (e.g., contract negotiations). 4. Mental analytics are the next frontier of sports Teams already use physical analytics. Now they can use mental analytics to track performance, prevent burnout, and reduce crises. 5. Built for the entire ecosystem—not just athletes Coaches, front offices, sports medicine staff, and military leadership also use the platform—promoting culture-wide mental health. 6. The Playbook is expanding beyond sports Industries with high stress—construction, medicine, law, emergency responders, veterinarians—are already approaching Mosley to adapt the system. 7. A critical solution for underserved communities The platform makes mental health care accessible, private, digital, and stigma‑free—especially for youth and communities of color. 8. Performance is universal Whether you’re an athlete, military member, parent, or worker—your mental state impacts how you perform. Performance is “agnostic.” [ 9. Mosley’s journey shows innovation can come from anywhere She is a non‑coding tech founder, originally trained as a psychologist working across the NBA, NFL, NCAA, and Olympic sports. [T.M. ROBINSON MOSLEY | Txt] Notable Quotes On what The Playbook does “We measure mental health metrics like resilience, stress and overall well‑being using gamified psych assessments.” “Mental health becomes measurable—like a batting average.” [ On why athletes need this “Elite athletes report battling depression and anxiety so severe they find it difficult to function, let alone perform.” On the power of technology “If we don’t measure something, we’re saying it doesn’t matter.” “We use AI and machine learning to quantify mental health status.” On privacy “We are a HIPAA‑compliant platform… we don’t sell your data.” On team culture “Building a winning team culture is everybody’s everyday work.” On mental and physical health “If you are not mentally healthy, you are not able to perform at the highest level.” On the future outside sports “Who doesn’t want to train like an athlete?” “Performance is agnostic.” On purpose “How do we make something exclusive accessible?” “This is mental health care—it’s just a different version of it.” In One Sentence The interview reveals how Dr. T.M. Robinson-Mosley’s Playbook uses AI‑driven mental health metrics to revolutionize athlete care, provide real‑time performance insights, and expand mental wellness tools far beyond sports into everyday life. #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Want to hire our team to scale your Landscaping or Outdoor Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ 5 ways to position and market your landscaping business to thrive in 2026 - regardless of whats going on with the economy ✅ Proven strategies we use at Savant Marketing to help landscaping businesses generate consistent, qualified leads ✅ Actionable steps you can take today to improve your marketing results –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

Actionable intelligence for spouses, parents, teachers, and students - on Valentine's Day and every day - with Nantucket's inspiring middle school librarian Becky Hickman.

In this episode, we sit down with Andrew Jamison, CEO and Co-Founder of Extend, one of fintech's most exciting startups reshaping how businesses manage spend and expense. From his early career leading B2B product innovation at American Express to raising over $70M and scaling Extend into a trusted payments infrastructure partner, Andrew shares the real story behind building a business at the intersection of digital payments, virtual cards, and banking ecosystems.

Another epic round with Benjamin Holmgren of Kestaa – the guy who endures the grind so contractors don't have to figure it out alone. From digging to consulting across the country, ultra-running on the side, hosting Ground Crew events, and running workshops like "Operational Excellence Made Simple" – Benjamin brings the real. Real conversations. Actionable insights. Zero fluff. Grab a drink and hit play! Book a free strategy call with Phaser Marketing (775) DIRT-BAG : https://calendly.com/d/cm59-rf4-hgq/investing-in-a-new-construction-website?month=2025-05Huge Thanks to our sponsors: Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie's already on it. This is full-service insurance from people who care and understand—and it shows. Whether you're a one-crew start-up or managing a multi-state operation, Charlie makes sure you're covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/ Eljen - Revolutionizing Onsite Wastewater Management Backed by decades of engineering expertise, the Eljen GSF® A42 system uses a layered approach combining geotextile fabric and a plastic core to optimize effluent treatment. This modular leachfield design increases filtration efficiency, reduces the required installation footprint, and protects soil absorption capacity for the long term. Especially effective in space-constrained or environmentally sensitive areas, it offers a reliable, sustainable upgrade to traditional septic systems. Learn more at: eljen.com SludgeHammer - Enhancing Septic System Performance with Advanced Microbiology By introducing a proprietary blend of live bacteria into existing septic tanks, SludgeHammer systems biologically transform waste processing. This method restores failing leach fields, reduces sludge buildup, and supports environmentally friendly water recycling without the need for major system overhauls. Certified for performance and scalability, the solution is ideal for homes, businesses, and larger-scale applications. Discover the details at: sludgehammer.net Thanks for listening!#DirtBagsPodcast #DirtWorld #Kestaa #Construction #Excavation #OperationalExcellence

How to Scale Faster with B2B Brand Strategy Here's a common scenario in B2B marketing: you launch campaigns, hit the deadlines, and fill the pipeline, but the results feel disconnected from your long-term goals. Internal messaging discussions resurface, campaigns feel shallow and reactive, and when you ask people what your brand stands for, you get 50 different answers. This inconsistent approach creates friction and impedes scalable growth. So what can B2B marketers do when their tactical execution is outpacing their brand strategy, and how to do you realign for lasting impact? That's why we're talking to JoAnne Gritter (COO, ddm marketing + communications), who shares her expertise and actionable insights on how to scale faster with B2B brand strategy. During our conversation, JoAnne underscored why a foundational strategy is crucial for building credibility and trust in competitive markets. She also discussed the role of AI in marketing, commenting that while it can support with idea generation and research, it shouldn't replace direct communication with customers and employees. JoAnne shared some common pitfalls such as messaging misalignment and inconsistent branding, which can lead to distrust and reduced credibility, She explained the importance of having a cohesive brand strategy that aligns values, messaging, and customer experiences across all company touchpoints through proactive brand management. https://youtu.be/_Alwkinhw-g Topics discussed in episode: [02:36] The “Soul vs. Body” framework: Why marketing is just the body in action, while brand strategy is the soul that provides direction and values.  [06:51] Red flags that your marketing has outpaced your strategy: When content feels fragmented and sales teams are telling completely different stories.  [08:52] Defining true brand strategy: Moving beyond logos and colors to include deep research, stakeholder analysis, and internal alignment.  [14:41] The critical differences between a brand refresh (auditing existing assets), a complete revamp (starting from scratch), and branding during a merger.  [24:10] Actionable steps you can take to realign your brand: – Audit your customer journey – Define messaging pillars – Ensure HR and onboarding match the brand promise  [29:37] Why “data-only” marketing fails: The importance of human emotion and psychology that performance data often misses.  Companies and links mentioned: JoAnne Gritter on LinkedIn  ddm marketing + communications  Transcript JoAnne Gritter, Christian Klepp JoAnne Gritter  00:00 AI can be used as a tool. It should not replace thinking and actually talking to your customers and your employees and your sales team. So you can use AI as a crutch to to like, ask it for ideas, idea generation. You can use it for deep research on your on your audience, and stuff like that. But nothing replaces the gold standard of talking to people. I see this in messaging misalignment or content misalignment. If content feels like it’s been written by four different people or completely different companies, that’s a red flag. Christian Klepp  00:37 This is a common scenario for B2B Marketers. You launch campaigns, hit the deadlines and fill the pipeline. It all looks great on paper, but something is still off internal messaging discussions resurface. Campaigns feel shallow and reactive, and when you ask people what the brand stands for, you get 50 different answers. So what can B2B Marketers do when their marketing is outpacing their brand strategy? Welcome to this episode of the B2B Marketers in the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to JoAnne Gritter, who will be answering this question. She’s a member of the leadership team at DDM Marketing Communications that provides integrated marketing solutions to drive business success. Tune in to find out more about what this B2B Marketers Mission is and here we go. JoAnne Gritter, welcome to the show. JoAnne Gritter  01:25 Hi Christian. Happy to be here. Christian Klepp  01:27 We you know, we had such a wonderful, like, pre-interview conversation. I almost feel like we’re neighbors or something, and something to that extent. But I’m, I’m really, like, happy to have you on the show, and I’m really looking forward to this conversation, because this topic is, I’m a little bit biased because I am in the branding space, so it’s a bit near and dear to my heart, but it’s also something that’s extremely important, because you’ll agree. I mean, you, I know you’ll agree because you wrote an article about it. JoAnne Gritter  01:54 Yeah Christian Klepp  01:55 It’s something that marketing teams tend to overlook. And good, goodness gracious me, I’m gonna, like, stop keeping people in suspense. We’ll just jump right in all right. JoAnne Gritter  02:04 Okay Christian Klepp  02:04 So JoAnne, you’re on a mission to provide integrated marketing solutions that drive B2B business success. So for this conversation, let’s focus on this topic, how brand strategy helps B2B organizations to realign for long term growth. So I’m going to kick off this conversation with the following question. In our previous conversation, our previous discussion, you talked about how marketing without a brand is a strategy without a soul. Could you please explain what you meant by that? JoAnne Gritter  02:36 So I just made the comparison kind of to the whole human, as in, like the brand is your soul, meaning like your values, what drives you, why you’re here, what differentiates you, what makes you different than the person standing next to you, whereas, like marketing is your body in action, or action in general, where you hopefully, if you if you’re a trustworthy person, what is, what are your values internally are matching your actions externally? And that is often where we see a divergent in companies, because they don’t think about those as like two sides of the same coin. It is really important that you make sure that you know the direction that you’re going as a company and what you stand for and who you’re there to support or serve, and what markets you’re there to do, and like your whole company, everybody that’s part of interfacing with customers understands that and is and is speaking the same language. Christian Klepp  03:37 Yeah, no, absolutely. And I suppose the the follow up question to that is like, where do you see a lot of, like, marketing teams go wrong. Because, like, you know, more often than not, a lot of teams are like, Okay, we’ve we’ve implemented the campaigns check. We’re generating results and driving pipeline or filling the pipeline, rather check. So where does it all go wrong? JoAnne Gritter  04:00 If you are not paying attention to your branding, you can have a lot of activity without a lot of traction. So or you can have a lot of different messages going out that seem not cohesive or fragmented. And so you can or more examples you can have, like your sales folks going out and telling different stories about about what your company stands for and what you do and how you’re different, that creates a lot of waste, because then you’re continuously trying to get more activity and more campaigns going more sales people out there, because you’re not getting the quality leads that you need, because nobody really knows what you stand for. Everybody says it a little bit differently, and that goes for customer service too. Branding. People think about branding as a marketing problem, or a marketing, you know, teams problem. But if, let’s say part of your brand is your brand identity or values is to put the customer. First, if you don’t really solidify that from your sales team and your customer support team, then there would be a mismatch there, right then you’re just putting out into the world that customers first, but that doesn’t match up with what the customer is experiencing. Christian Klepp  05:16 Yeah, there’s certainly some kind of misalignment there, and you touched on it, like, briefly. It’s interesting to me, like, even in my own experience, one of the telltale signs of that is when you ask people within the organization, well, what makes you different? And you get 50 different answers, and some of them are similar, and some of them are completely, like, different. And it’s like, okay, yep, okay, I see where this is going, or to your to your other point, when sales teams are having those discovery calls, and you listen back to some of those recordings, which I hope you marketing people out there are doing, and you listen to the way that the sales deal with objections, and maybe the procurement team or people like, you know, on the prospect side, they’re probably not phrasing it exactly the way I’m going to say it right now, but like, but they probably are asking something to the effect of, okay, what makes you different from vendor B, C and D, right? What is different about your solution? Like, why are you charging this guy? Why are your rates like, this high. JoAnne Gritter  05:16 Right. Absolutely. And if they have different answers, or if you go and you listen in on four different sales calls and they’re all a little bit different, then that tells you have a branding issue that people don’t fully understand your brand and how you’re different and who you support and serve. Christian Klepp  05:16 Yep, absolutely, absolutely. So you’ve touched on it a little bit, but like, tell us about some more of these. I’m going to call them red flags, right? That signal when marketing has outrun brand strategy. JoAnne Gritter  05:16 Sure, I see this in messaging misalignment or content misalignment. If content feels like it’s been written by four different people or completely different companies, that’s a red flag. If, like we mentioned, your sales team talks about your company completely differently, it’s okay that they put their own little spin on it, as long as you’re still hitting like the purpose of your company, why you’re here, how you serve whatever your target audience or audiences are what your values are. If that’s not coming through in in those different places, then you may have a brand issue, or your training issue, or your brand is not being carried out through the company. So when you have a solid brand, it should be, should be repeated in in like your onboarding process, in HR kind of things, in performance conversations, in obviously, your sales and marketing and your customer service, so that everybody is aligned to that brand, and so that there’s a common message, common theme, because repeatability is is super important. Consistency is super important in marketing. I’m sure a lot of people have heard that it takes multiple multi multiple times of hearing the same message for it to actually resonate, and if they’re hearing multiple different messages, it’s causes confusion and a lack of trust in whatever the company is offering. Christian Klepp  05:16 Yeah, that’s absolutely right. JoAnne, I’ve got a I just thought of another fall off question, and you’ll indulge me here. Um, you know it, I know it. But let’s, let’s clear the air here for a second. Because I’ve been hearing this like, and I’m sure you have as well, in the B2B world, it’s just been thrown around, like, very loosely. Let’s clear the air here. Like, what do you mean by brand strategy, because I’ve heard people, especially at senior level, say, like, Yeah, we don’t need branding. We’ve got a logo and we’ve got a website. We’re good, so maybe just clear the air on that one, please. JoAnne Gritter  05:16 Well, brand strategy is, let’s see, like, I think of strategy in like, four or three different tiers. Like, we have your business strategy, it’s how you win in the marketplace. Then you have your brand strategy, which is positions you in the market and in the minds of your consumers or your customers. And then your marketing strategy is how you take that and communicate it out and you deliver that message in multiple different channels. So if you have marketing running without, without laddering up to that business strategy and and brand strategy, then it’s just, it’s just running and putting stuff out there. So it’s just activity without, without purpose and strategy. So like a brand strategy is so much more than just a lot of people think about it as their logo, their identity suite, whatever, but there should be research that goes into it. They should be stakeholder analysis. They should talk to your customers and kind of understand what they value about about your company compared to another company. So then, using. Their language in some of your brand messaging is super helpful. So if you have like, customers that say, you know, like, I just love working with, you know, Company X, Y and Z, because the people are great. They’re super responsive. They they get me what I need, etc. Like, using some of that as part of your brand is going to be really important. So like, a strategy may may include, like, the focus, the brand, promise your your core values can be part of that. The naming can be part of that. Obviously, the the design part that a lot of folks actually think about and listen or think about and recall would be, like the visual identity that also needs to be consistent, from your logo to your fonts to your colors, and then like, multiple touch points on that, like, again, like repeating that consistency from like the stationary, the collateral, the assets, all that stuff, but then also making sure that the messaging and the voice carries throughout your company, past past your your marketing team, past your sales team. Christian Klepp  05:16 Yeah, that’s absolutely right. I mean, I like to tell people that all of these things that you mentioned, especially the visual aspect, the the sexy part of it, right, like the the visual identity, the logo, the web design and all that. It’s the end result. It’s one of the outcomes of right branding, right? JoAnne Gritter  05:16 That doesn’t come out of a vacuum, right? You don’t show a designer that’s like, I’m super excited about the color red, so we’re gonna do it’s what do our customers, current customers, feel about us, and what do we want our prospective customers to feel about us? And then there’s a lot of strategy behind that. Christian Klepp  05:16 That’s right, that’s right. I’m gonna move on to the topic of key pitfalls to avoid. So what are some of these key pitfalls that B2B Marketing Teams should avoid, and what should they do instead? JoAnne Gritter  05:16 So pitfalls that I see is companies teams that get really excited about certain trends. I’m just going to pick on Tiktok. There’s time and a place for Tiktok, but like, for B2B, they’re like, oh, man, everybody’s on Tiktok, or this latest, you know, social media platform, channel, we really got to get on there. It’s or we got to use AI in some specific way without, like, thinking about the strategy behind that and just like going forward, because you know that that’s the hottest trend right now. So always make sure it ladders up to where your customers are and what you want them to think about you. If you’re a B2B company, it’s likely that your customers are more on LinkedIn than they are on Tiktok. That’s just an example. I can’t say that across the board, but like picking picking things that are always centered on on your customer and your brand are super important. So that’s a pitfall, and then what to do about it? Also treating the brand as a one time exercise, like set it and forget it, kind of thing. A lot of people are just like, Okay, we did the brand. We got a great logo, we got stationery, we even got PowerPoints that are branded and then never think about it again, except for, like, just the, you know, the colors and the logo on all of your media assets, right? So, but the brand is so much more than that. The brand is so much about, like, how you want them to feel, what the differentiators are, what makes you different, what you deliver and like, how you talk about it, how you position yourself. So like, every bit, every asset that goes out the door, should be aligned to that there should be almost a hierarchy. Christian Klepp  05:16 Yeah, no, exactly, exactly. And I’m gonna throw another follow up question at you, only because I know you can handle you can handle it. You probably hear this a lot, and you hear this a lot, most likely also from marketing teams that perhaps don’t have as much experience in the branding space as you do, and they say things like, JoAnne, you know, we’re looking at our company, and we feel that, you know, the overall look and feel and the direction, it’s not really in line with what we aspire to be. So we’re looking for a revamp. And then, and then, as the conversation progresses, they say, Oh, actually, we want maybe, maybe just a refresh, right? And then you hear another prospect say, Well, you know, we just merged the two companies. So like, what do we do there? So maybe just, just to, again, clear the air, so people don’t throw around these terms so recklessly, what actually is the difference between a brand refresh, a brand revamp, and branding as a result of a merger, Speaker 1  06:02 like a brand like from scratch, is going to take a lot of different kind of research efforts than like a brand refresh. Like, if you’re doing a brand refresh, then you’re looking at assets that already exist, you know, and and you’re looking at reasons why they might change or are no longer working. So you’re doing more. Of an audit kind of thing, like, what’s different now than it was 20 years ago when we created this brand, and where are we going? Their new leadership? Are they focused on different parts of this like even even DDM, the marketing agency that I work with or that I work for. We, every once in a while, look at our brand, and not just the visuals, but like the things that make us unique. And we say, hey, those are still unique, but we’re talking about them slightly differently now. So we need to take a look at that and change the messaging a little bit. We’re heading in a slightly different direction lately with our creative so let’s, let’s make sure that we’re still in line, so that everything, everything matches. And if they see us on Instagram versus if they see us on LinkedIn or on our website, that it still looks like ABM, you know, and then a merger is slightly different, because you’re putting together two brands, and a lot of times they’re creating a new brand from that, or they might keep one of the brands and then just bring another like, you know, Company X is now a, you know, Company Y brand. And there might be, like a sub. There’s all kinds of different ways hierarchies of brands in that kind of scenario. But more recent one that we did, they created a new brand, which was a combination of the two names, and they completely they went through the whole exercise with the new leadership team. So it’s more similar to like starting from scratch, but also taking bits and pieces that they want to keep from both brands and what’s working. So you kind of look at what clients from both brands like about those brands, and make sure that you keep those and you preserve those, and make sure that it’s it’s heading in the direction that the company wants to go a lot of discovery and research and questions, Christian Klepp  06:16 Absolutely, absolutely. And I love that you keep bringing that up, though, because that is, again, one of these components that people tend to overlook, that this comes with a lot of research. It’s not, as you said, it’s not okay. Here’s the brief. Graphic designers or design team have at it. JoAnne Gritter  17:07 Right? Christian Klepp  17:07 Come up with something, something else, great, right? Yeah, my favorite briefs are always the ones that said we want something modern, clean, yet traditional and exciting. It’s like, JoAnne Gritter  17:17 Oh yes, creative. Make it creative, splashy mean to you? Christian Klepp  17:25 Yeah, yeah, open to interpretation, I suppose. Why do you believe that inconsistent messaging and internal misalignment cost organizations credibility and dollars? And you did touch on it earlier on the conversation. JoAnne Gritter  17:41 It’s a misalignment of what you say versus what you do. If you have on your website that you are there to serve X population and that you are like your mission and purpose in in this world is to support that population in in achieving whatever goal, whatever needs that that population needs, but then that customer or population that comes and interacts with your brand does not get that from the people or get that from their experience with your product. Then then that’s a misalignment, and that creates, you know, instant distrust, like you are not following through on, on what your brand promise was, or if you have multiple people saying they’re promising different things and they don’t get that, that’s a lack of trust. Christian Klepp  18:27 I’m kind of slightly grinning here, although I know that anyone who’s been in this situation probably will not see any humor in it, but like, I’m just thinking about anyone that’s experienced a flight delay, JoAnne Gritter  18:37 right, Christian Klepp  18:39 or been trapped at the airport, and whichever airline it is you’re flying with, and you have to deal with ground staff that are either unprofessional and rude or you just have zero transparency. And I’m sure, like, I’ve certainly gone through it like I’ve experienced a 10, 12 hour flight delay, right where I was at the airport until like, one or two in the morning, and then they finally come and say, well, the plane’s not coming. JoAnne Gritter  19:04 Yeah, that really rocks the brand reputation. I also see that in health care a lot, which, God bless everybody in health care, it’s hard, but like, if all those services are disjointed and the scheduling gives you a different feeling than the doctor gives and trying to do things online, it doesn’t match what your experience is in person. People don’t want to go to that provider anymore. You know, they’re like, this is confusing. I just want help. Just want to get what you’re promising. Christian Klepp  19:35 It’s a very for lack of a description of fragmented ecosystem. JoAnne Gritter  19:39 Yeah, absolutely. And that’s a bigger issue than we can solve here, but Christian Klepp  19:43 Yeah, no amount of branding is going to fix that. JoAnne Gritter  19:47 You got to follow through on it. Christian Klepp  19:49 That’s absolutely right. That’s absolutely right. Talk to us about how aligning, and you’ve touched on it briefly, how aligning soul and action will help to build. Trust, loyalty and resilience and please provide examples where relevant. JoAnne Gritter  20:04 Let me think of an example. We work with a very large medical device manufacturer, and we’ve worked with them for 15, probably close to 20 years now. And so 15 years ago, they were very product centric. They also grow by acquisition. So they have, like several different companies that came in under this master global brand. And even though they have the same logo, they still had their own kind of visual identity. They all talked about their stuff differently. And as a result of that, in those different teams, the customers were getting wildly different experiences from this company, even though they were all under the same master company. So they rebranded. We helped them rebrand seven years ago, maybe, and this is a global organization where they brought all their business units under the same brand. They have a very strict, robust brand now. And I’m not saying that everybody needs 100 page brand guidelines. They don’t, but, like they they went all in on branding, and they make all their new employees do their brand training. It’s worked in through their onboarding. It’s worked in through their like, performance conversations, and they have just really exploded and created this, this amazing reputation as a leader. Christian Klepp  21:25 I’m sorry you’re talking about, you’re talking about real branding, then JoAnne Gritter  21:27 Real branding. Yes, they are now a leader in their industry. I mean, they were big before, but they have just really exploded in the last seven years since rebranding, and it’s been really helpful for them, because now they still grow by acquisition, but they bring in a new company, and they know what the process is to get them on board, not just from a visual identity, like rebranding all the collateral, like the sales enablement and stuff like that, but bringing the internal teams up to speed about like, what what we stand for, what we hire, like, what kind of values we Look for, so that every customer gets the same experience Christian Klepp  22:04 from your experience. How did that exercise of helping them to re brand and take all of this because, you know, there’s that situation of taking all the business units and putting them under one roof, so to speak. How did that exercise help to improve them as an organization. JoAnne Gritter  22:22 It’s been a long time, like in multiple phases. So it improves their organization. It creates a lot of clarity for them. So they’re not like redoing each other’s work, and they’re not all creating the same or they’re they’re not all creating from scratch anymore. They have a they have a similar starting point on, like, the different messaging pillars that they need to hit, even for just their products, you know. So this goes into product messaging and product launch. So like, if they are medical device, they are they want to sell, you know, knee replacements or or stuff along those lines, they know that they need to hit on a couple core values, and they need to make sure that they are targeting the same audience, and that they need to make sure that they that what they’re saying out there aligns with the master brand. Of course, there’s they still need to do the differentiators on the product level, but they also have the full brand that that supports it. So it’s just a higher level like reputation. I like to, I like to compare like branding to your reputation. So that goes along with every product that they bring in. Christian Klepp  23:32 Yeah, no, absolutely, absolutely. Okay, we get to the part in the conversation. We’re talking about actionable tips. And you’ve, you’ve actually given us quite a bit already, but if we were to summarize it, okay, JoAnne, like, if there was somebody out if there was somebody out there that was listening to this conversation, and they were listening to what you were saying, and they were like, oh my goodness, this is exactly what we’re going through right now, right? I mean, besides contacting you, right, what are like three to five things that you would recommend they do right now to realign for long term growth using brand strategy, JoAnne Gritter  24:10 I would take a look at what brand strategy you already have, if you have one otherwise kind of creating at least the bones of that. Like, what are our values? What are we focused on? What is our purpose here and mission? And then, like, what are messaging pillars or groups that align with those values? And then once you have those making sure that you have a succinct narrative or story, or even, like an elevator pitch, that everybody is aligned on. Having that is kind of a simple, hopefully a simple thing for you to figure out and align on, and then auditing the customer journey for those promises and values. So like, if you have a customer journey, they’re going from, you know, awareness of you. Or a problem to consideration between you and your company, and, you know, multiple other companies, and then you’re they’re making a decision, then they’re purchasing, then they’re hopefully your customer experience, and your delivery teams are delivering on those promises, and then you’re creating loyalty. So that’s the customer journey. So of these phases are, they are the customers still experiencing the brand that you want them to experience. So that’s like a little audit that you can do. And then from there, also making sure that all of your content that’s out there, from your like your brochures, your website, your sales enablement kind of stuff, making sure that that’s still aligned to the brand and the message that that you want it to and then making sure that, of course, throughout the company, in your like, HR documentation, you’re, I’ve said onboarding a million times, but like, making sure that everybody that’s coming into your organization understands who you are and who you who you serve, and why? Christian Klepp  26:01 Absolutely, absolutely. And that’s a really good list. And I have to ask you this question, because you know, at the time of the recording, we’re at the end of 2025, and you did bring up AI, so I’m going to bring it up again. How, how has in your experience, from what you’re seeing out there, how has AI impacted brand strategy and all the work that comes along with that. JoAnne Gritter  26:24 Well, that’s a loaded question, right? So as far as brand strategy, I kind of see it. AI can be used as a tool. It should not replace thinking and actually talking to your customers and your employees and your sales team. So you can use AI as a crutch to to, like, ask it for ideas, idea generation. You can use it for deep research on your on your audience, and stuff like that. But nothing replaces the gold standard of talking to people. So like, the the best resources from that research perspective are your customers, or your prospective customers and your sales team, if you can’t get to those customers, will often hear those like, you know, positive and negatives about your products and services. So getting to those and aligning on stakeholders, AI can be used as you know, you can use it to help think of ideas for like, let me think if you were thinking of like values, like core values, like in and messaging pillars, you can say, hey, you know, I really want it to be something along these lines. We’re circling around on like, exactly right the what the right way to phrase this is. And it can give you 50 different ideas, and you can cross out 45 of them and then land on like the top five that you communicate with your team. Don’t ever take it for rate for like per vatum, sorry, exactly as chat GPT gives you, Christian Klepp  27:55 at face value. JoAnne Gritter  27:57 Thank you. I see that that is a lot harder for early career individuals because they don’t have that discernment yet. So they, they will, they will use it as a crutch, and then, like, oftentimes not have that same kind of editing expertise to see what actually works and what doesn’t. So like pairing AI as a tool with with human intelligence and empathy, for sure, Christian Klepp  28:23 Absolutely, absolutely. I mean, at least in from my observation, and this is where I think AI really falls flat, especially when you’re coming up with the verbal expression component of brand strategy. AI doesn’t really have any soul or character, like everything, it turns out, is very, for lack of a better description, lifeless, so, and that’s where the human element, or to your point, the human intervention, can then come into play, because then you can inject that story, you can inject that human emotion, which also is a very crucial component in B2B, right? As much as people like to say, oh, B2B is all factual, right? And I would, I would disagree with that, JoAnne Gritter  29:06 yeah, it’s, it’s quality over quantity. Now, you know people, people can spot, can spot the AI generated content, and there can be a whole bunch of it, and that can help you in a variety of ways. But if it’s not actually, if it doesn’t sound human speaking or human human sounding, then, then people reject it and they don’t trust it as much. Christian Klepp  29:28 Okay, get up on your soapbox a status quo that you passionately disagree with, and why? JoAnne Gritter  29:37 I passionately disagree with data only marketing. So the big push for data driven marketing, I am, I am on board with that at face value, but it still doesn’t tell the whole story, because you can still look at data from, let’s say you did like a. Um, a focus group about about what customers want from a like a beverage or something. I’m thinking of Coca Cola, and they and they say that they they want it to be healthy. They want it to be low sugar. They want it to taste amazing. They want it to make them, you know, feel great, and stuff like that that does not you’re gonna try to create like this Frankenstein kind of soda instead, instead of recognizing that, like, there’s more psychology to this. Like a Coca Cola has, like, a whole traditional, like branding kind of way that, or traditional and emotional way that they make people feel, and that doesn’t show up in the data, necessarily. That doesn’t show up in the performance data. You know that that is a totally different kind of research too. Christian Klepp  30:51 Yeah, yeah, JoAnne Gritter  30:55 You know, that’s performance, marketing and branding. Christian Klepp  30:58 I totally agree. I totally agree that, as much as there is a big camp out there that says the future is data driven now when it comes to B2B Marketing, and I’m like, Yeah, JoAnne Gritter  31:11 humans are tricky. Christian Klepp  31:13 We’re not robots. Absolutely, absolutely, okay, here comes the bonus question. So Rumor has it that you like to draw. JoAnne Gritter  31:23  I do. Christian Klepp  31:24 Yes, and from one enthusiastic sketcher to another, I thought, I thought deep and hard about this question. Tell us about one of the most well exciting, yes, but more importantly, one of the most challenging works that you’ve created to date. So what was the theme and subject? What made it so challenging to draw, and what did you learn from that experience when you when you completed it? JoAnne Gritter  31:50 I really like to find, like, kind of micro moments I have. I have three children at home, and I like to take pictures, or, like, capture, like small moments of, like one of them snuggling the cat, or like holding hands or doing something unexpected. And in, like, not a macro view, but in a micro view of like, the different connections that people have. And then, usually, I’ll take a picture, and then I will sketch those out after they go to sleep and stuff like that. And that’s just kind of my own personal way to, I don’t know it’s it’s therapeutic. It’s a way to see, see the beauty in the world, you know, and to slow down in the moment. Christian Klepp  32:37 100%. I like to call it Balsam for the soul. JoAnne Gritter  32:40 Yeah, Christian Klepp  32:40 all right, I don’t know about you, but like, I like to sketch in the in this very room where we’re doing the recording, and I usually play classical music. So like, show pen, so something like, with with piano. Like, no opera, because that can get a bit too dramatic. JoAnne Gritter  32:59 I like classical too, when, when I’m focused at classical music, and I also like binaural beats, or it’s more like meditation kind of music. So kind of zone, zone into the moment, instead of all the crazy thoughts that go through your head and all the things you have to do. Christian Klepp  33:17 Very nice, very nice. One of the things I learned about drawing is pretty much like certain aspects of our professional work, you know, like marketing and branding. It starts with a line, and then you just keep adding the layers, right? And it’s almost the same like when you’re implementing a campaign, you know, some especially nowadays, right? You try to start small first, and do a lot of testing to see if it works. And you scale from there. And I like to, I like to think of drawings that way too. You start, you start not by adding the details. You start like, you know, with a lighter pencil. And there’s a certain, there’s a certain way of holding the pencil tool, right, so you have lesser control. And just, it’s just a bit free flowing. And for me personally, it took me a long time to start drawing like that, because I’m like, No, then I don’t have control of the process. But that’s kind of the point, right? Let go of the perfectionism, right? JoAnne Gritter  34:18 You outline it first, and then you start filling in. You know that the shadows and the light marks, and then you slowly bring in the detail. I mean, that you’re totally right, that that is like a marketing or branding strategy. You got to outline it first before you go fully in on any specific detail. Otherwise, you’re you may be way off target. Christian Klepp  34:38 That’s it. That’s it. I mean, JoAnne like I think we just found our next podcast interview topic. But thank you so much for coming on and for sharing your expertise and experience with the listeners. So please a quick introduction to yourself and how people out they can get in touch with you. JoAnne Gritter  34:57 JoAnne Gritter, I’m at DDM Marketing and Communications headquartered in Grand Rapids, Michigan, USA. And I am COO, Vice President of our company. You can get a hold of me at joanneg@teamddm.com or you can just check us out at Teamddm.com Christian Klepp  35:18 Fantastic, fantastic. And we will be sure to like drop all those links in the show notes. So once again, JoAnne, thanks so much for your time. Take care, stay safe and talk to you soon. JoAnne Gritter  35:27 Thanks, Christian. Bye. Christian Klepp  35:29 Bye, for now you.

If you're tired of chasing "flash in the pan" tactics that promise overnight results, this episode is your reality check. In this episode of Pipe Dream, host Jason Bradwell sits down with Dev Basu, CEO of Powered by Search, to unpack how to build an inbound-only growth motion that actually compounds over time instead of burning out your team and budget. Dev's core point is clear: stop creating remixable AI content and start building lived-experience content that creates goodwill as a moat. The marketers winning today aren't the ones doing more, they're the ones doing the simple things better and measuring what actually matters. For 16 years, Dev has helped VPs of marketing and CMOs at B2B SaaS companies build predictable pipeline without cold outreach. His approach targets two groups: the 5% in-market demand actively looking for solutions, and the 45% of right-fit customers who don't wake up thinking they need your software but would benefit from it. Dev walks through Powered by Search's playbook, which drives more than half their inbound leads through LinkedIn alone. His SAGE framework (Simple, Actionable, Goal-oriented, Easy to consume) focuses on publishing content about how they've done something, not generic how-to advice. This lived-experience approach can't be copied through ChatGPT or Claude, building genuine goodwill that compounds over time. The conversation breaks down the "do more, do better, do new" framework. Most companies don't need revolutionary tactics, they need to optimise existing channels ruthlessly. AI plays a role, but it's about speed, not strategy. Dev uses AI to accelerate production once they know what good looks like, not to figure out what to say. Then Dev drops the tactical goldmine: the 3x10 rule. Get 10% more right-fit traffic, reduce acquisition cost by 10%, and increase average contract value by 10%. When you stack these three improvements, they compound to roughly 30% more pipeline. He guarantees this in 90 days and explains exactly how, from internal linking to push pages onto page one of Google, to cutting wasted ad spend, to targeting slightly larger companies with higher willingness to pay. If you want a blueprint for building predictable B2B SaaS demand generation without the hype, this conversation delivers. Chapter Markers 00:00 - Introduction: Dev Basu and the inbound-only motion  01:00 - The 5% in-market demand vs 45% right-fit customers  02:00 - Eating your own dog food: How Powered by Search acquires clients  03:00 - The problem with flash in the pan tactics and LinkedIn slop  04:00 - SAGE content framework: Building goodwill as a moat  05:00 - Triangulating attribution to prove LinkedIn drives half the pipeline  06:00 - Lived-experience content you can't remix with AI  08:00 - The playbook: Five pillars of demand generation  13:00 - Do more, do better, do new: The framework for prioritisation  16:00 - Using AI for speed, not strategy  20:00 - Buyer psychology and why nobody wants to "get a demo"  22:00 - The 3x10 rule: 30% more pipeline in 90 days  23:00 - Getting 10% more traffic with simple internal linking  24:00 - Cutting wasted ad spend to reduce CAC by 10%  25:00 - Moving upmarket slightly to increase ACV by 10%  26:00 - The Grand Slam offer and guarantee  27:00 - Where to learn more about Powered by Search Useful Links Connect with Jason Bradwell on LinkedIn Connect with Dev Basu on LinkedIn Learn more about Dev Basu Explore Powered by Search and the Grand Slam Offer Check out Clay for enrichment Explore B2B Better website and the Pipe Dream podcast

Today, I'm joined by Dr. Stephen Hussey—a clinician, author of Understanding The Heart, and a powerful force in rethinking everything we thought we knew about heart disease. Dr. Hussey's own journey began with type 1 diabetes as a child, and despite living a healthy, active lifestyle, he experienced a widowmaker heart attack at just 34 years old. In our conversation, he opens up about what it was like to face this crisis with "perfect" lab numbers, how it challenged his entire perspective, and ultimately led him to a radical new understanding of heart health and longevity.   Episode Timestamps: Podcast introduction and heart disease focus ... 00:00:00 Dr. Stephen Hussey's health story and diabetes management ... 00:04:16 Heart attack, hospital experience, and challenging cholesterol dogma ... 00:15:04 How Dr. Hussey reversed arterial plaque ... 00:21:47 Rethinking heart function: vortex vs. pump ... 00:24:17 Structured water, hydration, and blood flow ... 00:36:39 Sunlight, grounding, and circadian rhythm for heart health ... 00:46:13 Impact of EMFs on blood and cellular energy ... 01:01:03 Actionable strategies to future-proof your heart ... 01:08:17 Trauma and emotional health in longevity ... 01:10:14 Evaluating your healthcare team holistically ... 01:12:28 Dr. Hussey's philosophy on nature and letting go ... 01:21:05 Closing thoughts and how to find Dr. Hussey ... 01:28:14   Our Amazing Sponsors: Cozy Earth by Cozy Earth – Thoughtfully designed bedding and bath essentials that turn your home into a calm, elevated retreat and actually hold up wash after wash. Give your space a reset at cozyearth.com with code LONGEVITY for up to 20% off, and don't forget to mention this podcast in the post-purchase survey.   O₃RACLE™ by Wizard Sciences — A daily ozonated oil capsule designed to support immune balance, cellular communication, and antioxidant production without clinics, machines, or complicated routines; learn more at wizardsciences.com and use code NAT15 for 15% off.   Vitali - combines pharmaceutical-grade copper peptides with zero-age exosomes to support clearer cellular signaling and long-term skin resilience, working with your biology instead of forcing change. Visit VitaliSkincare.com and use code NAT20 for 20% off.   Nat's Links:  YouTube Channel Join My Membership Community Sign up for My Newsletter  Instagram  Facebook Group

GFA 482. Sören Dittrich reveals how a lean German Amazon seller uses Python, data analytics, and AI to spot profit leaks and thrive in the 2025 margin squeeze.

#773 Ever feel like building your business is costing you everything else that matters? In this episode, host Brien Gearin sits down with leadership coach Cory Carlson, founder of Rise Community, to unpack what it really means to “win at home and work” while building a business. Cory shares his personal journey from corporate executive burnout and imposter syndrome to coaching over 220 leaders on creating balance, setting boundaries, and staying intentional with family, health, and purpose. Together, they discuss practical tools like self-awareness check-ins, the Eisenhower Matrix for time management, dating your spouse, building strong friendships, and learning to focus on what truly matters — proving that success doesn't have to come at the expense of your relationships or well-being! What we discuss with Cory: + Winning at home and work + Cory's burnout turning point + Imposter syndrome in leadership + The power of hiring a coach + Self-awareness through 360 feedback + Dating your spouse intentionally + Building deeper friendships as an entrepreneur + Setting boundaries with your phone + Eisenhower Matrix time management + Stop playing below your pay grade Thank you, Cory! Check out Cory Carlson at CoryMCarlson.com. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another episode of the "NASM CPT Podcast," hosted by Sharecare Emmy Award winner Rick Richey! In this in-depth anatomy special, Rick dives into everything you need to know about the quadriceps muscles—the powerhouse of your legs. Whether you're a personal trainer, corrective exercise specialist, or fitness enthusiast, this episode is packed with valuable insights you won't want to miss. Episode Highlights: ·      Detailed breakdown of all four quadriceps muscles: rectus femoris, vastus lateralis, vastus medialis, and vastus intermedius ·      Origins, insertions, and joint actions explained in plain English ·      Discoveries about a potential fifth quadriceps muscle and what it means for anatomy geeks ·      Pro tips on stretching and training the quads for maximum performance and safety ·      Practical cues for your clients: how to identify quad activation and stretch effectiveness ·      Essential anatomy reminders for the NASM CES course and beyondRick also answers listener questions—shoutout to Jill W.!—and shares clinical pearls for trainers looking to level up their corrective exercise and anatomy knowledge. Plus, learn how recent research could change the way you think about the thigh muscles forever! Why Watch? ·      Clear, engaging explanations for professionals and students ·      Actionable fitness tips to apply right away with clients ·      Anatomy trivia gold for your next class or quiz night ·      Exclusive podcast perks and offers from NASM for members #NASM #PersonalTraining #Quadriceps #ExerciseScience #FitnessPodcast #Anatomy #CorrectiveExercise #RickRitchie #NASMCPT #FitnessEducation #QuadricepsMuscles #NewMuscleDiscovery #Stretching #LegDay #LegAnatomy #TrainerTips #Podcast  Show References: Franchi, T. (2020) 'Tensor vastus intermedius: a review of its discovery, morphology and clinical importance', Folia Morphologica, (Preprint).  Grob, K., Ackland, T., Kuster, M. S., Manestar, M. and Filgueira, L. (2016) 'A newly discovered muscle: The tensor of the vastus intermedius', Clin Anat, 29(2), pp. 256-63 If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! The content shared in this podcast is solely for educational and entertainment purposes. It is not intended to be a substitute for professional advice, diagnosis, or treatment. Always seek out the guidance of your healthcare provider or other qualified professional. Any opinions expressed by guests and hosts are their own and do not necessarily reflect the views of NASM. Introducing NASM One, the membership for trainers and coaches. For just $35/mo., get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm

We welcome Dr. Mary Pardee, naturopathic and preventative medicine doctor and founder of Modrn Med, a science-based integrative medical practice focused on personalized, preventative care. Specializing in chronic gut issues, Mary brings a grounded perspective that challenges rigid wellness narratives and reactive healthcare. Together, we explore discipline versus rigidity, intuition, nervous system health, and what it means to build a sustainable, informed relationship with health beyond rules and optimization.Topics Discussed:Preventative medicine vs. reactive healthcareLongevity, healthspan, and optimizing how we live—not just how longChronic gut issues (IBS, constipation, bloating) and their systemic rootsDiscipline vs. rigidity in health, nutrition, and lifestyleIntuition, nervous system regulation, and listening to the bodyThe danger of misinformation in the integrative/functional medicine spaceSupplements, myths, and the importance of evidence-based treatmentPersonalized, patient-centered care vs. one-size-fits-all protocolsStress, control, and their impact on digestion and overall healthAwareness and responsibility without shame or perfectionismRedefining health as a relationship, not a performanceConnect with Mary on InstagramConnect with Sebastian on InstagramSebastianNaum.com

Discover how to transform "artificial intelligence" into "artful intelligence" and inspire your brand storytelling in this must-listen episode of the Business of Story. Park Howell is joined by Jen Perry, Executive Creative Director at Vagrants, who shares her journey from building creative teams for brands like JetBlue, IKEA, and Dunkin' Donuts to leading Vagrants' evolution into a creative powerhouse. You'll learn why "artificial intelligence" is a branding problem, and how reframing it as "artful intelligence" helps you keep your storytelling human, emotionally resonant, and truly impactful—even as you embrace the latest technology. Jen reveals practical strategies for using emotional intelligence in your creative process, building lasting client relationships, and coaching teams to bold, effective ideas. Plus, you'll hear a real-world case study from Tom Schwab of Interview Valet on how the StoryCycle Genie™ platform delivers artful, brand-aligned content that saves hours and elevates quality. Listen now to discover: How to blend AI and empathy for better brand stories Why artful intelligence is your creative edge Actionable steps to inspire your team and audience For more insights and resources, visit businessofstory.com.

Actionable advice for finding success on Pinterest, building trust with users, and showing Pinterest (and your audience) that there's a real human behind your content with Kate Ahl from Simple Pin Media. ----- Welcome to episode 555 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl from Simple Pin Media. Pinterest Strategy for Food Creators in 2026 Pinterest has changed a lot in the last year — and food creators are feeling it. With the rise of AI-generated content (aka "AI slop"), many established bloggers have seen traffic declines, while newer creators are still finding success on the platform. In this episode, we're joined by Kate Ahl of Simple Pin Media, to break down what's really happening on Pinterest right now. We talk about how AI has impacted the platform, whether Pinterest still offers a strong ROI for food creators, and what strategies actually work in 2026 — especially if you're an established creator wondering whether Pinterest is still worth your time. Kate also shares practical, actionable advice for using Pinterest more intentionally, building trust with users, and showing Pinterest (and your audience) that there's a real human behind your content. Three episode takeaways: Pinterest can still be a valuable traffic and revenue driver — While overall Pinterest traffic is down year over year, the platform continues to deliver high RPMs, meaning the traffic you do get can be more valuable. Instead of chasing volume, creators should focus on quality traffic, clear intent, and how Pinterest fits into a broader marketing strategy. Human-generated, trust-building content matters more than ever — As AI-generated content floods Pinterest, users (and the platform itself) are craving signals of authenticity. Showing your face, branding your images, and creating recognizable visual styles help Pinterest understand that there's a real person behind your content — and help users decide who they trust enough to click. Pinterest success requires patience, experimentation, and intentional strategy — Pinterest is no longer a "set it and forget it" platform. Keyword research, thoughtful image design, testing different formats, and committing to a strategy for 6–9 months are key. Creators who treat Pinterest as a long-term marketing channel (rather than a quick win) are best positioned to succeed. Resources: Simple Pin Media Pinch of Yum Pinterest Predicts 2026 Canva Safiya Nygaard — I Bought Scam AI Dresses from Pinterest Skool SPM Insiders The Last Invention The Simple Pin Podcast Follow Kate on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

On January 7, 2025, the Palisades and Eaton Fires erupted, eventually burning down more than 16,000 structures and killing at least 31 people, becoming among the most destructive and deadly wildfires in California's history.  Two Wirecutter writers, Gregory Han and Mike Cohen, lived through the Eaton fire. Both lived in Altadena, just outside Los Angeles. Gregory's home was damaged, while Mike's burned to the ground. They collaborated on an article sharing their biggest lessons of recovery, which Wirecutter published last July, as part of our emergency preparation coverage.  Now, in a special podcast series, they are sharing the biggest lessons they've learned from the past year–—and what they can teach you about how to prepare for a disaster.  Unfortunately, climate change is making extreme weather events more frequent, more intense, and more unpredictable. In the last year alone, we've seen cataclysmic floods in the Texas Hill Country, deadly tornadoes in many parts of the U.S., and increasing flash floods across the country, just to name a few. No one is completely insulated from these types of events.  In this first episode, we'll introduce you to Gregory and Mike, and why they think it's imperative to invest in your community before a disaster.  You can listen to parts two and three of this series here. Part three will be published on Jan. 12. Actionable steps you can take from this episode:Invest in your community before a disaster. Information can be hard to come by during and in the immediate aftermath of a disaster. This is when knowing your neighbors can be invaluable. Both Gregory and Mike relied on neighbors and others in their community for information before, during, and after the fires. They've continued to share resources with this community as they've worked toward recovery over the past year.Create an easy way to communicate with your neighbors. This could be a text chain or a group chat–through something like WhatsApp or GroupMe. Maybe you're already involved with a group that may eventually help in an emergency. Mike's neighborhood thread started as a group of local dog owners before the fire.Join a volunteer organization in your community. After the fires, Gregory joined a group to do brush cleanup, which has helped deepen his connection with the people who live close to him. You can find out more about Gregory Han on his website and on Instagram @typefiend Additional reading:The LA Wildfires Devastated the Homes of Two Wirecutter Writers. Here's What They Learned While Recovering.Build Your Own Disaster-Prep KitHow to Prepare Your Pantry for an Emergency9 Extreme Weather Survivors Share the Tools That Helped Them Get Through Disaster We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› Wirecutter Social and WebsiteInstagram: /wirecutterThreads: /@wirecutterTwitter: /wirecutterFacebook: /thewirecutterTikTok: /wirecutterLinkedIn: /nyt-wirecutterWebsite: https://www.nytimes.com/wirecutter/Newsletter: https://www.nytimes.com/wirecutter/newsletters/ The Wirecutter Show is executive produced by Rosie Guerin and produced by Abigail Keel.Engineering support from Maddy Masiello and Nick Pitman. Episodes are mixed by Catherine Anderson, Efim Shapiro, Rowan Niemisto, Sophia Lanman, and Sonia Herrero. Original music by Dan Powell, Marion Lozano, Elisheba Ittoop, and Diane Wong. Wirecutter's deputy publisher and general manager is Cliff Levy. Ben Frumin is Wirecutter's editor-in-chief. Hosted by Rosie Guerin, Caira Blackwell and Christine Cyr Clisset.Find edited transcripts for each episode here: The Wirecutter Show Podcast Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.