It's Worth Doing Right

Lindsay Stein is the US editor of Campaign, a publication that celebrates bold ideas at the intersection of brands, marketing, advertising, and technology. She sees journalism as a necessary component of the creative industry, both as a cheerleader to celebrate our wins and also as a coach to push the industry forward, from the work [...] Read More... The post Creating Culture appeared first on It's Worth Doing Right.

We talk to Mira Kaddoura—risk-taker, conceptual artist, and Red & Co. founder—about moving beyond the brief to create meaningful work for giants Netflix and Google, using discomfort to improve our outcomes, and being grateful for our biggest challenges. To hear more from Mira, find her on: Twitter: @MiraKaddoura and @redandcoagencyInstagram: @redandcoagencyLinkedin: @MiraKaddouraWatch her TED Talk [...] Read More... The post The Thing About Discomfort appeared first on It's Worth Doing Right.

eSports is a booming billion dollar industry. With internet technology improving every day and access to high speed internet spreading to all reaches of the globe, eSports are a hub of focus for brands wanting to leverage this actively growing market. With the constraints of reality lifted, it’s up to the most creative, innovative companies [...] Read More... The post Billion Dollar Baby appeared first on It's Worth Doing Right.

Indhira Rojas has made an award-winning career out of the art of reality. Between global sensation Anxy Magazine, a publication dedicated to exploring personal narratives in mental health, and her boutique design studio Anagraph, we pull back the curtain to get a raw glimpse of the realities of creative entrepreneurship and the plot twists that [...] Read More... The post The Reflection Pool appeared first on It's Worth Doing Right.

Rebecca Reser has a certain affinity for systems design—at one time, she was on a path to international policy. Now an experience strategist, she uses the same suite of techniques to inform her approach to innovating the enterprise omnichannel experience. Spoiler alert: the process to create effective policy is not far removed from the one [...] Read More... The post The Innovator Ethos appeared first on It's Worth Doing Right.

David Angelo, founder and chairman of David&Goliath, has always been guided by his inner voice of intuition—whether he chooses to listen or not is where things get interesting. A true comeback story, he divulges the shake ups and shake downs that have defined his successful, decades-long career. With a north star anchored to authenticity, we [...] Read More... The post Conscious Creativity appeared first on It's Worth Doing Right.

After a course-altering realization that the consumer segment with the most influence and buying power in America was largely underestimated by and underrepresented in advertising, Kat Gordon pivoted her focus from a successful career in advertising to a successful career diversifying advertising. Since starting the 3% Conference in 2012, she’s branched those efforts into a [...] Read More... The post The Emperor’s New Clothes appeared first on It's Worth Doing Right.

A conversation with Ben McCraw, Co-Founder & Chief Design Officer at Accomplice and Design & Manufacturing. The consumer experience is evolving. What is brand experience and what does it mean across all of the touch-points of a brand? What are the questions we should be asking? And what does all of this mean for those [...] Read More... The post Unwrapping Season 03 appeared first on It's Worth Doing Right.

A conversation with Jimmy Luu, Director of Education and Mentorship at AIGA Austin, on the philosophical view of experiences. How to design experiential art vs branded content and raising the next generation of designers to be successful in a liquid industry. [...] Read More... The post An Experience Mindset appeared first on It's Worth Doing Right.

A conversation with Greg McEvilly, Founder of Kammok discussing the value a storefront brings to an otherwise digital brand and the ways Kammok uses the physical to drive connections. [...] Read More... The post From Online to Storefront appeared first on It's Worth Doing Right.

A conversation with Trevor Guthrie, Founder of Giant Spoon,  the marketing agency behind the SXSW GoT activation, what does it take to pull off a high profile, large-scale activation? More broadly,  what are the core components of experiential marketing? We find out when we go behind the scenes in the creation of a entirely new [...] Read More... The post Immersive Experiences appeared first on It's Worth Doing Right.

A conversation with Bryce Phillips, CEO & Founder of evo, an action sports retailer, on creating an intentional connection in a brand. Creating a multi-touch market strategy requires innovative thinking. As the the retail industry shifts in the era of Amazon, there are far more considerations than online vs physical, and, arguably, a niche for [...] Read More... The post Intentional Connections appeared first on It's Worth Doing Right.

A conversation with the attendees of SXSW activations. Kenzie hits the streets to find out what do consumers think of brand activations? How do these engagements change their perception of the brand? And do they make a lasting impression? She covers Game of Thrones, Amazon’s Good Omens, Sony WOW Studio, and Real Self Beauty Bar. [...] Read More... The post On the Street at SXSW appeared first on It's Worth Doing Right.

A conversation with Matt Calkins, Design Principal & Creative Director at IBM Events & Experiences on how to design immersive, branded experiences. Physical brand experiences should be compelling to participants and work support a brand’s strategy in context of B2B, B2C, and internal employee experiences. But, what principles apply across the spectrum of brand expression? [...] Read More... The post The Time-Boxed Experience appeared first on It's Worth Doing Right.

A conversation with Leah Hacker, Producer of IWDR and Head of Research at Accomplice, on one of our favorite topics: innovation and company culture. We go through the audio that was left on the cutting room floor and discuss how a company innovates and how does an organization’s culture influence innovation. Welcome to IWDR: The [...] Read More... The post IWDR: The Mixtape Edition appeared first on It's Worth Doing Right.

It’s that time again, as we wrap up Season 2, to think about our lessons learned. This season, we ventured into the world of the connected consumer — how do we reach them? What should we be paying attention to? A big thanks to our guests – we had such fun chatting with you! Thank [...] Read More... The post Season 2: Wrapped appeared first on It's Worth Doing Right.

A conversation with Kate Heddleston, founder of Opsolutely and an outspoken advocate of diversity in tech, on a topic that is both timely and close to our hearts. There has been a recent resurgence of the conversation about diversity and equality within organizations. As this topic rises into the public consciousness, we find that there [...] Read More... The post Data-Driven Equality appeared first on It's Worth Doing Right.

A conversation with Christina Janzer, Head of Research at Slack. Enterprise products are especially complex when it comes to the full user experience, and the market for these enterprise tools is often filled with functional products that may get the job done, but do so at the expense of ease and beauty. In order to [...] Read More... The post How People Work appeared first on It's Worth Doing Right.

A conversation with Tim Lyons, Chief Marketing Officer of QSR International, based out of Melbourne Australia on the human side of big data. As humans living and working in the digital age, we produce massive quantities of data every day. Data is being applied to products and solutions used by humans, so it stands to reason [...] Read More... The post Grassroots Data appeared first on It's Worth Doing Right.

A conversation with Jason Hreha, Head of Product, Behavioral Sciences at Walmart and author (find his work here: The Behavioral Scientist), discussing the business application of human behavior principles. New digital channels or spaces where channels begin to overlap one another, like digital and in-store, impact human interaction and behavior in ways we’ve not considered [...] Read More... The post Customer-Centric Arms Race appeared first on It's Worth Doing Right.