Kick-Arse Employer Brands - The Podcast

Cassandra Hoermann, Talent Consultant, Advisor and Partner, delves into the complexities of building a strong employer brand during times of growth, maintaining authenticity while evolving, and the significance of feedback and reviews on a company's reputation.

Neil Daly, Global Head of Employer Brand & HR Communications at RWE, talks about the benefit of linking with HR comms, measuring success, and centralising an EVP across multiple operational companies.

Rich Sheridan, CEO and Chief Storyteller at Menlo Innovations (and author of Joy Inc. and Chief Joy Officer) joins us for a meandering chat. We talk about building a culture free from fear, the power of storytelling in the office, and the benefits of making two people share one computer.

Marcus McNeilly, Global Employer Brand & Attraction Lead at Primark, talks about being an internal journalist, empowering local teams to flex messaging to markets, and the desire to create colleague influencers.

Georgia Pickles, Employer Brand Manager at Cleo, talks about competing with tech companies with a larger budget, getting inspiring stories from busy people, the power of speedy blogs and much more.

Erik Rivas, Head of Employer Branding & Recruitment Marketing at Police, talks about fronting up to difficult news, getting the board on side, and how to measure success.

A collection of the top employer branding tips from season 2 guests in one episode – and all in under 22 mins. Season 3 coming soon!

Lina Lotta Landgraf, World-of-Work Storyteller at AEB, talks about her move from personal branding to employer branding, her thesis on career websites, and building an employer branding community.

James Ellis, best-selling author and Employer Brand Nerd at Employer Brand Labs, talks about getting better talent (not more), finding your real match, and the importance of showing your bad side.

Mike Davidson, Employer Brand Specialist at Specsavers, shares tips on engaging Gen Z and talks about using employer brand content to add value to candidates thinking about the next steps in their career.

Vanessa Ferris, Head of Employer Brand at Moove shares her thoughts on building the foundations of an employer brand when you're starting from scratch and in a fast-paced environment.

Lee Nicholls, Head of Attraction and Recruitment Marketing at Reckitt talks about the challenge of developing a consistent employer brand for a global FMCG business that you might not have heard of, but you will have heard of many of their brands.

Fergus O'Connell, Head of Brand & Insight shares both an in-house and agency-side perspective and talks about the opportunity for more bottom-up decision-making, and for businesses to come together to promote the benefits of working in specific industries.

Shalina Patel, Employer Brand Lead at ADA talks about laying the foundations in a new tech start-up that's growing fast so they can attract the very best tech talent.

Anca Pintilie, Head of Growth – Talent Marketing, Amazon Operations EMEA talks about the need for discipline and data when you're recruiting hundreds of thousands of employees. 

A collection of the top employer branding tips from our season 1 guests in one episode – and all in under 15 mins. Season 2 coming soon!

EMEA Employer Brand Lead at Twilio, Bex Rands, talks about the power shift to candidates, finding brand advocates and the future of employer branding.

Chief of Staff at Wesleyan, Nathan Wallis, talks about culture, the internal and external brand, and using the story to create purpose.

Global Employer Brand Marketing Lead at Shopify, Holly Middlemiss, talks about the global EVP, the importance of research and the niche that is attracting engineers and data scientists.

Employer Brand Specialist at Holiday Extras, Nicola Boston, talks about having to restart the employer brand post-pandemic, the link with employee experience, and having the flexibility to create content at speed.

Head of Employer Brand & Attraction at Entain, Richard Gordon, talks about balancing a central global brand with sub-brands, recruiting in an industry with negative perceptions and the link between employer brand and onboarding.

Global Employer Brand Lead at GSK, Hannah King, talks about being data-led, linking with internal comms and how to get authentic employee stories.

Head of Employer Branding at Merck Group, Chris Dinwiddy talks about the challenges of international employer branding and the benefits of storytelling.

Chief People Officer at Benefex, Kathryn Kendall talks about the importance of listening to your people and the impact of giving LGBTQ+ employees a platform.