Podcasts about employer brand

Employer Branding vs Employee Experience: What Attracts Top Talent in 2025?In this episode of The Lunchtime Series, Kevin Britz and co-host Craig Page-Lee explore the critical differences between employer branding, employee engagement, and the employee value proposition (EVP). They unpack why employer branding is no longer a luxury—but a necessity—and how aligning purpose and values can make or break your talent strategy.From Google and Apple to your own company culture, this episode delivers insights grounded in real-time business dynamics, talent trends, and strategic recruitment approaches. Whether you're an HR leader, executive, or employer brand strategist—this conversation is essential listening.

Join CXR's Chris Hoyt (he/him) as he catches up with John Graham of Shaker Recruitment Marketing to discuss Employer Branding, DEI, & "Manufactured Chaos."

In this episode of the Hiring Excellence Podcast, Johnny Campbell speaks with Bryan Adams, founder of HappyDance and author of Give & Get Employer Branding. Together, they explore how the best employer brand strategies don't just reflect culture, they shape it. Bryan explains why focusing on skills isn't enough, how capability-driven hiring unlocks business performance, and how a world-class EVP bridges today's reality with tomorrow's ambition. This episode is packed with fresh thinking on brand, culture, and leadership alignment.

In this insightful podcast episode, host Peter Lyle sits down with John Williamson, a senior content consultant at LinkedIn, to delve into the powerful impact of employer branding on organizational success. The discussion centers around how a strong employer brand not only attracts top talent but also enhances market positioning and customer engagement. John explains that at its core, employer branding is about creating a fun and engaging work environment where employees feel valued and connected to the company's mission and culture.Throughout the conversation, they explore the alignment of internal employee engagement with external brand perception, emphasizing that leadership's authenticity and commitment to a clear set of values are crucial to fostering a positive workplace culture. John highlights the importance of measurable metrics—such as employee engagement scores, retention rates, and participation in advocacy programs—to gauge the effectiveness of employer branding initiatives. Drawing on examples like LinkedIn's own strategies and the legendary craftsmanship at Rolls Royce, he illustrates how shared values and consistent communication create enduring organizational success.The episode also addresses challenges in today's fluctuating work environment, suggesting that regular one-on-one check-ins, open communication channels, and even simple gestures like saying “thank you” are vital tools for re-engaging a disillusioned workforce. Finally, the discussion touches on contemporary issues, including diversity, equality, and inclusion, affirming that these remain indispensable aspects of a robust employer brand.Key Points:Definition & Importance: Employer branding is about creating an engaging work culture that attracts top talent and drives business success.Alignment of Culture & Strategy: Effective employer branding requires synchronizing internal cultural initiatives with external brand messaging, leveraging leadership, HR, and marketing.Measurement & Engagement: Key metrics like employee satisfaction, retention, and advocacy programs are essential to assess and boost the effectiveness of employer branding efforts.Authentic Communication: Regular check-ins, transparent leadership, and acknowledging employee contributions are critical in maintaining a healthy workplace atmosphere.

Send us a Message!In this episode, we explore some common barriers and situations that business leaders and HR professionals need to overcome to effectively prioritize putting a strong budget behind addressing workplace culture challenges.Our prescription for this episode is to rethink how we already spend and invest in our businesses. It is likely through eliminating waste that we can find the budget to make effective investments.Past Episode Referenced:S2 E4: What Is The Cost Of Doing Nothing About Your Workplace Culture?Statistics referenced:The result of 22 case studies show a typical cost of turnover of 20% of salary. - Center for American Progress. There Are Significant Business Costs to Replacing Employees Report (2012)An uncivil workplace (where microaggressions and rude/passive aggressive behavior are common) can reduce employee performance to a cost of $14,000 annually, or about 26% of the average annual salary. - Pearson, C., & Porath, C. The Cost of Bad Behavior: How Incivility Is Damaging Your Business and What to Do About It (2009)Research by Grammarly and The Harris Poll found poor workplace communication is a pervasive problem burdening businesses and employees alike costing businesses approximately $12,506 per employee every year or 21% of that average employee's annual salary. - Grammarly and The Harris Poll. State of Business Communication report (2023)The need for additional wages to make up for a poor reputation as a bad employer, businesses need to spend about $4,723, or at least 10% more, per hire to convince a candidate to take a job at such a company. - Harvard Business Review, A Bad Reputation Costs a Company at Least 10% More Per Hire (2016) You can reach out to us to talk more about diagnostic tools and resources, just reach out to us at info@roman3.ca or through our LinkedIn page at https://www.linkedin.com/company/roman3Don't forget to sign up for our New Quarterly Newsletter that launched this fall!About Our Hosts!James is an experienced business coach with a specialization in HR management and talent attraction and retention. Coby is a skilled educator and has an extensive background in building workforce and organizational capacity. For a little more on our ideas and concepts, check out our Knowledge Suite or our YouTube Channel, Solutions Explained by Roman 3.

In this eye-opening conversation, assessment expert Dr. Deborah Kerr dives into why the science of hiring remains "broken" despite decades of research and how validated assessment tools can transform results.Dr. Kerr reveals startling statistics: managers get hiring decisions wrong approximately 80% of the time, according to Gallup research, with human cognitive biases being the primary culprit. Your brain's natural tendencies toward confirmation bias, overconfidence, and anchoring on first impressions sabotage objective decision-making in ways most hiring managers never recognize.Perhaps most surprisingly, many common hiring practices lack scientific validity. Experience as indicated on resumes shows almost no correlation with future job performance. Those "years of experience required" in your job descriptions? Research suggests they're nearly worthless as predictors of success.What actually works? Validated, predictive assessments that measure cognitive ability (the strongest predictor across all jobs), followed by personality traits and work culture fit. When these assessments form the foundation of a structured hiring process - complete with targeted interview questions and job simulations - organizations experience dramatically better outcomes.For HR professionals, this episode, hosted by Career Club's Bob Goodwin, provides actionable insights to transform hiring processes, reduce costly turnover, and make the business case for evidence-based hiring practices. The technical knowledge exists - now it's time to close the research-practice gap and revolutionize how we match people to jobs.Support the showFeature Your Brand on the HRchat PodcastThe HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score. Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here. Follow us on LinkedIn Subscribe to our newsletter Check out our in-person events

The landmark 800th episode of the HRchat Show welcomes Chad Sowash, the dynamic co-host of "HR's Most Dangerous Podcast" – the Chad and Cheese Show. Chad has worked in the HR, Talent Acquisition, and HR Tech space for over 20 years consulting hundreds of Fortune 500 companies like AT&T, Lockheed Martin, and The Ford Motor Company. Chad is a former Army Infantry drill sergeant, who cut his teeth in online recruitment in the late 1990s. He went on to build Randstad's first military veteran hiring program. Today, you can find him behind the mic at events, and/or working hard to challenge the norm.This celebration episode delivers a masterclass in straight talk about what's working, what's broken, and what's next in HR and talent acquisition.Drawing from his career journey from Army infantry drill sergeant to HR tech innovator, Chad shares how military leadership training gave him a competitive edge in corporate environments. He pulls no punches discussing the need for HR to stop identifying as cost centers and start demonstrating real business impact. Chad emphasizes. "Nothing happens without human beings doing the jobs. We are the beating heart of every organization."The conversation tackles veteran hiring initiatives, where Chad distinguishes between companies seeking actual outcomes versus those merely checking diversity boxes. This extends to his candid assessment of recent DEI program rollbacks.Looking toward the future, Chad warns about "vaporware" in HR tech – over-promised technologies that can't deliver. He emphasizes the importance of bringing diverse voices into HR conversations, sharing how his podcast deliberately seeks experts from outside the industry to provide fresh perspectives on workforce challenges.Bill Banham and Chad also discuss the best HR and Recruitment events in the calendar, including RecFest, UNLEASH, HR Tech and Transform. Ready to revolutionize your approach to talent acquisition? This episode delivers actionable insights that challenge conventional thinking and inspire meaningful change. Subscribe to the HRchat Podcast for more conversations that push boundaries and redefine what's possible in the world of work.Support the showFeature Your Brand on the HRchat PodcastThe HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score. Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here. Follow us on LinkedIn Subscribe to our newsletter Check out our in-person events

Your employer brand isn't what you say - it's what your employees say about you. When done right, employee advocacy can transform your employer brand, build trust, and attract top talent globally.Join Tribal Impact's Sarah Goodall and Alex Her, in this LinkedIn Live as we uncover:Why employee advocacy is the backbone of employer brandingHow to empower employees to become authentic brand ambassadorsThe role of marketing, communications, and HR How to scale employer branding globally while keeping it relevant locallyWhat metrics to focus on when measuring the impact of advocacy

The traditional approach to developing employer value propositions can often be complex and time-consuming. While this in-depth methodology might work well for large, complex organizations, many employers invest months or even years in exhaustive research and complex frameworks only to often end up with EVPs that sound remarkably similar to their competitors. At the same time, there's growing pressure to activate employer brands quickly to address immediate talent needs, leaving organizations vulnerable to missed opportunities if they get caught in endless cycles of research and refinement. So, how can companies develop distinctive EVPs that genuinely differentiate them while moving quickly enough to address urgent talent challenges? My guest this week is Sam Monteath, founder of research and insights consultancy Reason Why, a research and insights consultancy. Sam shares valuable insights on how organizations can take a more agile approach to EVPs, avoiding the bloat and unnecessary complexity that often characterizes these projects. In the interview, we discuss: • [01:22] The key differences between employer brand, employer branding, and EVP • [04:58] Why some EVP development processes have become unnecessarily complex • [06:54] How organizations can balance speed with rigor in developing their EVPs • [09:55] What is a minimum viable EVP? • [12:28] Why so many EVPs sound similar, and how companies can genuinely differentiate themselves • [15:38] How employer branding has evolved over the past decade • [18:57] The role of AI and technology in transforming employer brand strategy • [20:52] How AI is revolutionizing qualitative data analysis for EVP insights • [22:21] The shift toward more dynamic, evolving EVPs connected to business objectives • [23:53] What does the future of employer branding look like Follow this podcast on Apple Podcasts Follow this podcast on Spotify.

The traditional approach to developing employer value propositions can often be complex and time-consuming. While this in-depth methodology might work well for large, complex organizations, many employers invest months or even years in exhaustive research and complex frameworks only to often end up with EVPs that sound remarkably similar to their competitors. At the same time, there's growing pressure to activate employer brands quickly to address immediate talent needs, leaving organizations vulnerable to missed opportunities if they get caught in endless cycles of research and refinement. So, how can companies develop distinctive EVPs that genuinely differentiate them while moving quickly enough to address urgent talent challenges? My guest this week is Sam Monteath, founder of research and insights consultancy Reason Why, a research and insights consultancy. Sam shares valuable insights on how organizations can take a more agile approach to EVPs, avoiding the bloat and unnecessary complexity that often characterizes these projects. In the interview, we discuss: • [01:22] The key differences between employer brand, employer branding, and EVP • [04:58] Why some EVP development processes have become unnecessarily complex • [06:54] How organizations can balance speed with rigor in developing their EVPs • [09:55] What is a minimum viable EVP? • [12:28] Why so many EVPs sound similar, and how companies can genuinely differentiate themselves • [15:38] How employer branding has evolved over the past decade • [18:57] The role of AI and technology in transforming employer brand strategy • [20:52] How AI is revolutionizing qualitative data analysis for EVP insights • [22:21] The shift toward more dynamic, evolving EVPs connected to business objectives • [23:53] What does the future of employer branding look like Follow this podcast on Apple Podcasts Follow this podcast on Spotify.

The traditional approach to developing employer value propositions can often be complex and time-consuming. While this in-depth methodology might work well for large, complex organizations, many employers invest months or even years in exhaustive research and complex frameworks only to often end up with EVPs that sound remarkably similar to their competitors. At the same time, there's growing pressure to activate employer brands quickly to address immediate talent needs, leaving organizations vulnerable to missed opportunities if they get caught in endless cycles of research and refinement. So, how can companies develop distinctive EVPs that genuinely differentiate them while moving quickly enough to address urgent talent challenges? My guest this week is Sam Monteath, founder of research and insights consultancy Reason Why, a research and insights consultancy. Sam shares valuable insights on how organizations can take a more agile approach to EVPs, avoiding the bloat and unnecessary complexity that often characterizes these projects. In the interview, we discuss: • [01:22] The key differences between employer brand, employer branding, and EVP • [04:58] Why some EVP development processes have become unnecessarily complex • [06:54] How organizations can balance speed with rigor in developing their EVPs • [09:55] What is a minimum viable EVP? • [12:28] Why so many EVPs sound similar, and how companies can genuinely differentiate themselves • [15:38] How employer branding has evolved over the past decade • [18:57] The role of AI and technology in transforming employer brand strategy • [20:52] How AI is revolutionizing qualitative data analysis for EVP insights • [22:21] The shift toward more dynamic, evolving EVPs connected to business objectives • [23:53] What does the future of employer branding look like Follow this podcast on Apple Podcasts Follow this podcast on Spotify.

This week on TaPod we delve into the far reaches of Employer Brand with Meagan Michaels, Head of EB APAC at BUPA. Fresh off her amazing panel at Indeed Futureworks, discussing remote/hybrid work arrangements. Beginning her career in book publishing, then moving to marketing before working in aviation, recruitment marketing, and finding her way to BUPA. We discuss all manner of Employer Branding and how the world may have changed in 2025. If you're really lucky and listen closely, you just may be able to hear Meagan's partner having a very important business meeting in the background… Thanks to Avature for your continued support this month. 

In deutschen Praxen fehlt es nicht an Patient:innen. Aber es fehlen die Mitarbeiter:innen, um sie zu versorgen. Laura findet für die Zahnklinik Denta1 die passenden Mitarbeiter:innen und erzählt im Podcast, worauf es dabei ankommt.50 neue Mitarbeiter:innen in 2025. Noch dazu viele Fachkräfte mit medizinischer Ausbildung.Bei so einem Vorhaben dürften viele Personalverantwortliche ins Schwitzen kommen, doch Laura bleibt ganz entspannt. Denn sie hat nicht nur die organische Social-Media-Reichweite der Zahnklinik Denta1 und einen klaren Vermarktungsplan für ihre Stellen, sondern auch eine starke Employer Brand im Rücken.Und das ist gerade im Gesundheitsbereich eine Seltenheit.Noch zu viele Praxen vernachlässigen ihre Rolle als Arbeitgeber. Die wahrscheinlich größte Baustelle: das Gehalt.„Oft ist die Gehaltsstruktur historisch gewachsen und nie hinterfragt worden”, meint Laura. „Aber wenn ich als ausgebildete Fachkraft nicht von meinem Gehalt leben kann, läuft definitiv etwas falsch.”Wie es anders geht, zeigen Laura und Denta1: Schritt: Faire Gehälter, die sich an klaren Kriterien orientieren. Schritt: Transparente Kommunikation zum Karrieremodell nach innen und außen.Höre jetzt im Recruiting Talk mit Laura, wie die Personalsuche im medizinischen Bereich gelingt: 00:00–04:02 Fachkräfte in Mangelberufen finden: Laura zur Stelle, wo's brennt. 04:03–06:11 Fehlende Fachkräfte im Gesundheitswesen: ein hausgemachter Engpass? 06:12–09:04 50 Einstellungen in 2025? Laura ist entspannt. 09:05–13:43 Der richtige Kanal für jede Stelle – so vermarktet Laura ihre Jobs. 13:44–17:30 Keine HR-Professionals in der Praxis, keine neuen Mitarbeiter:innen? Das muss nicht sein. 17:31–22:51 „Wenn ich als medizinische Fachkraft genauso wenig verdiene, wie im Supermarkt, läuft etwas falsch.” 22:52–25:29 Gehaltstransparenz von Anfang an: spart Zeit und Nerven. 25:28–31:32 Blick hinter die Kulissen: So funktioniert die Gehaltsstruktur von Denta1. 31:33–34:07 Die Gehaltsstruktur umkrempeln: So geht's richtig. 34:08–35:05 Lauras Recruiting Hot Take! 35:06–36:44 Lauras Stellenanzeigen-Check: Ein Angebot, das du nicht ablehnen solltest.Die Extra-Dosis Recruiting-Wissen: Die Personalplanung: Mit unserer Vorlage klappt's! Stellenanzeigen Schreiben: Diese Hacks solltest du kennen. E-Book: Gehaltstransparenz leben und nachhaltig rekrutieren.Besuche die Website von Denta1: denta1.deAls Head of Recruiting findet Laura die passenden für die Denta1 Clinic und als Head of Employer Branding bei Denta1 Media unterstützt sie andere Praxen beim Personalmarketing. Jetzt vernetzen: www.linkedin.com/in/lauradieckmannWorkwise ist der Recruiting-Partner für kleine und mittlere Unternehmen. Wir unterstützen dich bei der Optimierung und Vermarktung deiner Jobangebote auf 350+ Kanälen. Überzeuge dich selbst und erfahre mehr: hire.workwise.io

In this episode, Karen provides actionable insights on leveraging your employer brand to drive business growth through strategic recruitment.  As businesses expand, the challenge of hiring the right people becomes even greater. This episode provides a deep dive into how strengthening your employer brand can significantly enhance your recruitment process and overall business success. In today's episode, you will learn about: -> The importance of employer branding for businesses of all sizes and how it transcends beyond big corporate buzzwords to become a critical strategy for attracting and engaging both candidates and current employees. -> A case study of a retail business facing challenges in hiring management roles, providing insights into how a well-articulated employer brand can address hiring difficulties and improve store performance. -> How to uncover your unique selling propositions that differentiate your business in a competitive job market. -> Practical strategies for drafting job advertisements that stand out, including segmenting. -> Essential training for hiring managers to adopt a candidate-centric approach, ensuring that the recruitment process treats candidates as potential customers, which is vital in today's job market. -> Steps to review and adapt your recruitment messaging to reflect the unique aspects of your business, ensuring you attract the right people. This episode is packed with expert advice and practical tips for any business owner or leader looking to hire great people so their business can grow.   Free download: Hire right: Making your business a people magnet - Amplify HR  Also Mentioned in This Episode: Make an Employment Offer They Can't Refuse Recruitment is more marketing than HR Use social media to engage more candidates  Episode 19 Episode 30 Episode 41 Send us a textOn 27 February 2025 in Sydney. Join us for a hands-on, in person, interactive workshop is designed to equip business owners and leaders with the skills and insights needed to effectively manage and motivate a multigenerational team. Register: https://tinyurl.com/AHR25MultiGen

For the final episode of the Summer Series on Tapod Bonnie has chosen her favourite from 2024 and we (re)catch up with James Ellis... and WOW! If you don't think you need to know what Employer Brand is all about you are wrong. It's all about finding something to give you a difference – and that's something we all need – especially when trying to cut through the noise to candidates.We discuss James' latest book – The Laws of Employer Branding and it is equal parts fascinating and valuable, and we unpack Lauren's dating life.It is one of the most interesting chats we have ever had!Thanks to Bonnie and to TaPod Connect for supporting the Summer Series. We're back next week with brand new content!

Verizon is well-known as a consumer-facing brand, but not so much as a place to work. There was a clear need for employer branding, and we find out how they worked to establish their EVP. Tara Orlando is the Senior Director of Talent Attraction & Emerging Talent Pipeline at Verizon. Tara Orlando on LinkedIn: https://www.linkedin.com/in/tara-orlando-41272220/ Careers at Verizon: https://www.verizon.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Wondering where the tech job market is headed and how HR is evolving to meet the challenges of tomorrow? Keen to learn if 2025 will see candidates back in the driver's seat?The guest this time is Mark Chaffey, CEO of tech hiring platform hackajob. Tune in as we assess the current job market - characterized by increased candidate availability and AI-driven tools - and look ahead to a hopeful resurgence in tech hiring in 2025. Mark shares the journey of how hackajob is reshaping the hiring landscape by placing candidates at the center, allowing companies to pitch to them first. With an impressive 85% response rate, this approach is changing the game for tech professionals and recruiters alike. Plus, Mark gives us a peek into his personal adventures, moving from London to the bustling streets of New York, and how the city's vibrant energy matches his own.About hackajobBusinesses use hackajob's full-stack hiring platform to source talent through a two-sided marketplace, craft a compelling employer brand to a community of over 500k tech professionals, conduct online assessments and remote interviews as well as generate powerful insights about their diversity and inclusion performance.The platform is underpinned by over 50 million first-party data points on technical professionals that leverage proprietary AI models to enable companies to get an 85% response rate, to individuals they message via our marketplace; whilst reducing the number of applications to make a hire by 7x.Support the showFeature Your Brand on the HRchat PodcastThe HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score. Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here. Follow us on LinkedIn Subscribe to our newsletter Check out our in-person events

Christmas jumpers and tinsel at the ready! I teamed up with Chris Murdoch, host of the Employer Brand podcast, to share some reflections and tips for the year ahead in employer branding. It's been quite the year in Employer Branding! And it's that time of year where we can reflect, rest and get ready for another 12 months of moving the sector forward. In this Christmas Special, I join forces with another podcast host to give you a Santa's Sack full of advice based on the conversations we've had throughout the year. Chris Murdoch is host of the awesome Employer Bland podcast. And we get festive with Christmas jumpers and tinsel while helping you take some time out and look forward to next year. Chapters 00:00 Introduction 03:18 Navigating AI in Employer Branding 08:48 Leveraging AI for Research and Insights 13:44 Creating an Always-On Employer Brand 19:10 Authentic Storytelling and Employee Engagement 26:01 Attracting and Retaining Talent 30:59 Scalability in Employer Branding 36:06 Personal Branding on LinkedIn 42:18 Leveraging Employee Advocacy 47:40 Building community and events for Employer Branders Get Employer Content Marketing episodes direct to your inbox: https://www.employercontent.marketing/ And find out more about Employer Bland here https://www.employerbland.com/podcast/

In this special throwback episode, we revisit a powerful conversation with Amber Hurdle, CEO and founder of Employer Brand Central. Originally aired around this time last year, this episode marks a pivotal moment for Alex & Annie as they navigated career transitions and personal growth. Amber's wisdom, energy, and insights set the tone for what was to come, not just for the hosts, but for countless listeners. Amber reflects on the importance of building strong personal and employer brands, overcoming self-doubt, and unlocking potential by “getting out of your own way.” With actionable advice and heartfelt stories, this episode will resonate with anyone standing at the edge of a new beginning or deep in the trenches of change. Whether you're rethinking your career, building your personal brand, or simply seeking inspiration, this episode is packed with insights to guide you forward. Key Topics Discussed:

Does your EVP attract potential employees or push them away? Is it a bad thing if it DOES repell people? You want your EVP to help you attract the RIGHT people. EVP was the focus of a fantastic conversation with Bryan Adams of Happy Dance. Not Bryan Adams the singer of course. Our Bryan recently left the role of CEO of Ph.Creative which is an Employer Brand agency. He has written a few books - the most relevant of which is 'Give and Get: Repel the Many and Compel the Few'. He has consulted to the likes of Apple and many others so he knows what he is talking about. We had a fantastic conversation during which I was actually surprised (the video below). And delighted. These are some of the insights that delighted me and hopefully will delight you: ‼️ EVPs should be authentic - AND aspirational??

Zapier is an automation and AI platform that practices what they preach, with a fully remote, asynchronous team that only meets in person once a year. In this episode, we find out how they create a strong employer brand around those values and attract the right talent. Kim Wilkes is the Head of Talent Attraction at Zapier. Kim Wilkes on LinkedIn: https://www.linkedin.com/in/kimberlywilkes/ Jobs at Zapier: https://zapier.com/jobs Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

In today's competitive recruitment landscape, your employer brand is more crucial than ever. It's not just about attracting top talent to work for you; it's about positioning your recruitment firm as the go-to choice for both candidates and clients. This episode of the Recruitment Marketing and Sales podcast delves into the often-overlooked power of employer [...]

In this episode, Bob Goodwin talks with Dorie Clark, a renowned keynote speaker, best-selling author, and expert in leadership and strategy. If you've been on LinkedIn or read Harvard Business Review, you've likely come across her thought-provoking insights! Dorie is a WSJ Bestselling Author, Duke University Fuqua School of Business Adjunct Professor, Ranked #1 Communication Coach and 3x Top 50 Business Thinker in World - Thinkers50. Dorie shares her expertise on the evolving role of HR and the unique challenges faced by those in the field. Learn why HR professionals often put their own career development on the back burner and how the COVID-19 pandemic thrust them into the spotlight of strategic workforce planning and talent management.Listen too, as Bob and Dorie discuss the role of political capital and thought leadership in bolstering your career stability. Dori delves into the art of connecting with colleagues, understanding organizational dynamics, and navigating complex relationships to become indispensable at your workplace. We'll also explore the power of thought leadership in crafting a strong personal brand. Creating and sharing content that highlights your expertise can earn you recognition and fortify your professional standing both within and outside your organization.---Message from our sponsor: Looking for a solution to manage your global workforce?With Deel, you can easily onboard global employees, streamline payroll, and ensure local compliance. All in one flexible, scalable platform! Join thousands of companies who trust Deel with their global HR needs. Visit deel.com to learn how to manage your global team with unmatched speed, flexibility, and compliance.---Feature Your Brand on the HRchat PodcastThe HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score. Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here. Follow us on LinkedIn Subscribe to our newsletter Check out our in-person events

Nokia's business has shifted radically over their 150+ years. From a paper mill to the largest manufacturer of mobile devices to now working with NASA to install a communications network on the Moon. We find out how they keep their employer brand fresh through so many shifts in their business. Chris Colbert is the Global Head of Employer Brand at Nokia. Chris Colbert on LinkedIn: https://www.linkedin.com/in/chris-colbert/ Careers at Nokia: https://www.nokia.com/about-us/careers/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

The guest this time is Nadia Alaee, Sr Director, HRBP at Deel. Nadia Alaee leads the global HR Business Partnership team at Deel. She and her team develop deep partnerships with Deel's leaders to support, engage and grow their teams. She partners closely with stakeholders across the organization and the People Team to ensure team members have the best experience from onboarding and through their tenure at Deel. Nadia has worked at tech companies including YouTube and Liftoff Mobile, but found her niche in the startup space, where she can build and scale organizations from zero to a hundred.Questions for Nadia include:We've learned by now that remote work isn't a fleeting fad, and 30% of new companies are fully remote. Tell us about how Deel has scaled as a remote company. What tools are required to grow a company across 150+ countries?Studies show that 40% of remote workers feel disconnected from their colleagues. How do HR leaders combat this to make employees feel included and meaningfully connected?How should HR leaders create a strong company culture when they have distributed teams? What tools do you use to make sure employee engagement is strong?What adages or HR principles need to be challenged? What ideas should replace them instead?As the nature of work continues to become more global – what other tips and tricks should HR leaders be aware of? What tools or products help you “hack” your to do list?We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc.Feature Your Brand on the HRchat PodcastThe HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score. Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here. Follow us on LinkedIn Subscribe to our newsletter Check out our in-person events

Candidiates are getting increasingly jaded with poor recruitment experiences. Long wait times to schedule, ghosting, and a lack of communication are placing a bigger burden on candidates than in previous years. In this HRchat conversation, we focus on the candidate experience and tech to streamline and simplify interview scheduling.Joining Bill on the show is Adam Bird, CEO of Cronofy, an entrepreneur, software developer, and architect with a passion for using technology to solve business problems. Cronofy is an enterprise-ready scheduling platform used by 10,000s of companies around the world to power their scheduling.Listen as Adam shares the secrets to creating a more seamless candidate experience and mastering the art of interview scheduling. Drawing from Cronofy's comprehensive Candidate Expectations Report, Adam reveals statistics that underscore the need for a technological overhaul in recruitment processes. Learn actionable strategies to improve time-to-interview, even amidst economic pressures and layoffs.We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc.Feature Your Brand on the HRchat PodcastThe HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score. Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here. Follow us on LinkedIn Subscribe to our newsletter Check out our in-person events

Curious about how to bridge the ever-widening skills gap in the tech industry? Join us as we welcome Laurie Carey, CEO of Nebula Academy, who brings 40+ years of industry wisdom, including an impactful decade at Microsoft. Laurie shares her approach to tech training, emphasizing the importance of psychological safety and resilience. Discover how these elements can create a fear-free learning environment that fosters both innovation and growth. Laurie also delves into the future of tech training programs, highlighting the crucial role of AI and data analytics while maintaining the human touch in education. Don't miss this insightful conversation packed with actionable strategies and forward-thinking perspectives on the future of tech training and education!We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc.---Message from our sponsor: Looking for a solution to manage your global workforce?With Deel, you can easily onboard global employees, streamline payroll, and ensure local compliance. All in one flexible, scalable platform! Join thousands of companies who trust Deel with their global HR needs. Visit deel.com to learn how to manage your global team with unmatched speed, flexibility, and compliance.---Feature Your Brand on the HRchat PodcastThe HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score. Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here. Follow us on LinkedIn Subscribe to our newsletter Check out our in-person events

In this special episode of the HRchat Show, Bill Banham talks with My Staff Shop MarComms Manager Verity Gough. Tune in as Verity gives the lowdown on what to expect from DisruptHR Birmingham 2.0 on September 5th at The Button Factory. Verity also offers insights into ways My Staff Shop and partner brands are helping to reshape the world of work for the better. Get your tickets here to network with HR pros and leaders plus hear from such speakers as: Pauline Gunn, Head of L&D at Securitas UKDeborah Hartung, Culture & Leadership Transformation ExpertDr Ali Raza Nemati, Senior Lecturer and Head of Human Resources at Magna Carta CollegeDebra Corey, Consultant, Speaker and Best-Selling Author at DebCo HR LTDNicky Marshall, Author, Speaker and Director at Discover Your BounceKul Mahay, Leadership & EQ Specialist, Tedx Speaker, CEO Ignite Your Inner PotentialLara Holding-Jones, Founder and CEO at Pink JellyCarl Hinett, Director at re:find, Interim & Executive SearchLiz Crutchley, CEO and Founder, Orange OrchidTom McDowall, Chair of The Learning NetworkChris Robinson, Learning and Development Manager at Octopus EVVicky Campbell, Founder of Advance PopulusMore About DisruptHR BirminghamDisrupt returns to Birmingham on September 5th at the Button Factory! Join us to network and hear from lots of top HR, Talent, Leadership and Tech experts.The Disrupt Birmingham summit is an information exchange designed to energise, inform and empower executives, business leaders and people in HR:Hear what HR leaders and workplace innovators are doing in 2024 to improve the workplaceDiscover innovative approaches to how companies are disrupting current practices and adding value to the Birmingham HR communityNetwork with forward-thinking HR and Tech people - we want to ensure we network and build connectionsFeature Your Brand on the HRchat PodcastThe HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score. Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here. Follow us on LinkedIn Subscribe to our newsletter Check out our in-person events

In this episode, we chat with Mike and Neil about their latest report, “The Employer Brand and EVP Landscape Today.” Discover how the landscape has shifted since their last survey 2.5 years ago. We'll tackle common misconceptions in employer marketing, the increasing role of internal communications in EVP, and the impact of AI. Tune in for practical insights and strategies that can elevate your company's employer branding efforts. https://drive.google.com/file/d/19SqlCkQb8GQTTintGCRGeOgR1Mg9esln/view?usp=drive_link

In today's live-recorded episode, we're joined by Sonya Tolson, Global Chief People Officer at McLarens. Sonya brings more than 20 years of experience and expertise in HR strategy, talent management, compliance, learning and development, and culture enhancement, serving in leadership roles at companies such as SunTrust Bank, Olympus Corporation of Americas, and the National Christian Foundation. We'll delve into how McLarens aligns its HR strategy with business objectives, the significance of employee engagement, and the development of a compelling employer value proposition to both attract and retain top talent.   If today's conversation resonates with you, please rate this episode and share it with your network. Your engagement helps us inspire and equip more leaders in creating thriving workplaces.   Don't forget to join our leadership community at https://www.cooleaf.com/resources/podcast to stay informed about upcoming events and other helpful content designed to help you go further as a people-first leader and develop a winning culture, everywhere your leadership influence reaches.    Resources related to this episode Visit https://www.mclarens.com/ Follow McLarens on LinkedIn at https://www.linkedin.com/company/mclarensglobal/ Visit https://www.cooleaf.com/resources/podcast for more episodes and resources   Credits Theme Music

This week on TRF we welcome Rachel Liem-Smith AVP Talent Acquisition with Canadian Western Bank By way of Moose Jaw SK and now in PEI, Rachel is the up & coming TA thought leader to watch! In a short 7.5 years and the 3rd person hired in the TA team, Rachel now takes the steering wheel of a nation wide team. An early adopter of TA technology and master of Employer Brand (check out their branding!) Rachel reminds us the banking industry has one of the best examples of technology in our every day lives. A unique team structure and philosophy, prepare to be inspired Rachel share which metrics really matter A heart warming shout out to Rachel's valued partnership with HVI and Leah Sobering.

It has been a highly volatile few years for talent markets and hiring. So, how is all the uncertainty and disruption shifting employers' thinking around EVP and Employer Branding? Is it still considered as important as before, and what might the future direction look like? My guests this week are Neil Harrison, an independent employer branding consultant, and Mike Heal, managing director at WDAD Communications. Neil recently collaborated with WDAD on qualitative research into the current EVP and Employer Brand landscape. The findings give some unique insights into the priority employers are giving to their employer brands and how things have changed since the pandemic. In the interview, we discuss: The background to the research project and how it was carried out How things have changed in the last three years DE&I as a focus for employer branding Key metrics to get senior stakeholder buy-in and future investment Is employer branding still considered important by organizations? How happy are employers with the current state of their EVP? Building agility and flexibility into the brand research process to ensure relevancy Changing employee attitudes to work The evolution of employee stories The importance of belonging Differentiation and competitive benchmarking What does the future look like? Follow this podcast on Apple Podcasts

Employer Brand: "Ultimately, it's about reverse engineering. What does the business need? And getting to the point of ‘Now we understand that, how do we tell a story and talk about the strength, benefits, and opportunities balance with the harsh realities adversities to craft a proposition that's both authentic and compelling.'" I had a fantastic conversation with Bryan Adams, founder and former CEO of ph-creative and founder and CEO of HappyDance - a platform that means business when it comes to candidate experience. He has consulted to brands such as Apple and Nike and knows what he's talking about. It would be difficult to consolidate what I learned but here's a few things: $ You can do it on a budget. If you're autthentic and compelling you've won with respect to your employer brand.

Send us a Message!In this episode, we examine the use and misuse of "Fun" in company values, recruitment, and workplace culture.Our prescription for this episode: take the time to understand the complexity of the actions and initiatives you take when building your employee experience and employer brand. Otherwise, you can end up creating chaos solutions that will have negative and unexpected consequences, You can reach out to us to talk more about employer branding (we know some great people who can help!) at info@roman3.ca or through our LinkedIn page at https://www.linkedin.com/company/roman3Past episodes referenced:S2 E10: Are Your Current People and Culture Strategies Resolving Problems Or Creating Chaos?S2 E11: Should Companies Be Doing Employee Engagement?S2 E14: Should We Be Hiring For Fit?About Our Hosts!James is an experienced business coach with a specialization in HR management and talent attraction and retention. Coby is a skilled educator with an extensive background in building workforce and organizational capacity.For a little more on our ideas and concepts, check out our Knowledge Suite or our YouTube Channel, Solutions Explained by Roman 3.

In today's interview, we discuss the intersection of personal branding and corporate perception with Alyssa Gelbard, founder and CEO of Point Road Group. We explore how employee profiles on LinkedIn can significantly impact an employer's brand. Both companies and individuals can benefit from leveraging their LinkedIn presence to enhance trust, engagement, and business success.

We're looking forward to a fun conversation this week with @James Ellis of Employer Brand Labs. Our topics: Finding & reporting on the value in your employer brand, the observation of "younger talent" in the EB space, STD's and MVEB's, and an argument that "top talent" for most jobs is just a waste of money.

Now, more than ever, talent retention efforts are essential, and one way to make employees feel rewarded and appreciated for their work is by offering a solid benefits package that supports their total well-being. That's why we're diving into a nerdy yet fascinating chat with my guest, Courtenay Shipley, the mastermind behind Retirement Planology to talk about how to realistically offer retirement benefits (and peace of mind) to your team! Key Takeaways Get Going: Courtenay offers milestones for when and how to get started with your Employee Benefit Programs. Relevance Rocks: Spice up your benefits with apps, employee assistance programs, or year-round education to keep your team engaged. Walk in Their Shoes: Understand the "what's in it for me" (WIIFM) mindset of your employees to communicate benefits effectively. Repeat for Success: Consistent messaging is key - keep reinforcing those benefits to ensure your team is in the know and on board. Interested in learning more specifics about retirement planning and employee wellness? You should be! Tune in on your favorite listening app, on the website, or watch it on YouTube! About Courtenay Shipley Courtenay Shipley is the founder and Chief Planologist of Retirement Planology, a consulting and registered investment advisory firm for corporate-sponsored retirement plans. With a wealth of experience in the retirement plan industry, Courtenay not only offers her clients expertise in investment analysis, plan design, and employee education but also helps them leverage their employee benefits in a way that supports their own business goals. Connect with Courtenay  Personal LinkedIn: www.linkedin.com/in/cshipley Business LinkedIn: www.linkedin.com/company/retirement-planology-inc Website: www.retirementplanology.com/ Email: cshipley@retirementplanology.com Book a Call: www.retirementplanology.com/learnmore Sponsored By Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind's benefits don't come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber's non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don't forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another episode of Operation Agency Freedom, the podcast where we help marketing agencies thrive! I'm your host, Chris Martinez, and today, we're diving into one of the most critical aspects of scaling your agency: mastering recruitment. If you're on the hunt for top talent to elevate your business, this episode is your go-to guide. We'll explore five straightforward yet often overlooked strategies to attract, engage, and convert the best people for your team. From optimizing your online presence and leveraging review sites to engaging passive candidates and utilizing cutting-edge AI technology, these tips are designed to ensure you hire the right people who can propel your agency to new heights. So, grab your notebook and get ready for some invaluable insights that can transform your recruitment process. Let's get started!

In this episode of ERG PowerTalk, we delve into the work of public employer data platforms, like Glassdoor, and how your ERG can use these to improve your company's employer brand. Our guest, Dr Islam, is a seasoned expert in data analytics and organizational development. He is co-founder and VP of Consulting at Talent Metrics and brings over 15 years of experience in data analytics, training, and organizational development.

 Brianna Rooney and Taylor Bradley here, and we've got a sizzling new episode of Talent Takeover Unfiltered ready for you. In today's job market, employer branding isn't just a buzzword—it's your secret weapon. A killer employer brand can attract top-tier talent, boost employee engagement, and give your company a competitive edge. Trust us, you don't want to miss this one!

RWE is one of Europe's largest renewable energy companies with a wide variety of talent needs. In this episode, we find out how they raise brand awareness and activate their EVP with the help of employee storytelling. Neil Daly is the Global Head of Employer Brand & HR Communications at RWE. Neil Daly on LinkedIn: https://www.linkedin.com/in/neilwdaly/ Careers at RWE: https://www.rwe.com/careers/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP157 The labor shortage is not improving anytime soon. This is why smart contractors invest in their employer brands. Many businesses competing over a small supply of talent drives up its price and gives your would-be employee a sea of options. Ensure your business is the best choice for them by building a world-class employer brand. How you package and communicate your place of work to potential employees matters more now than ever.  Our guest on the show today is Andrew Hansen, founder and CEO of Site Partners, A specialized marketing agency that works exclusively with the industrial sector. Over the last 5 years, he's shifted from helping businesses get customers to helping them find talent. Buckle up for an employer brand deep dive…. To know more about Andrew and SitePartners visit: linkedin.com/in/andrew-hansen- and sitepartners.ca  See omnystudio.com/listener for privacy information.

Register for the May 8th Web Class spaces are limited: https://trybta.com/LMN-GSR-CE To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP157 The labor shortage is not improving anytime soon. This is why smart contractors invest in their employer brands. Many businesses competing over a small supply of talent drives up its price and gives your would-be employee a sea of options. Ensure your business is the best choice for them by building a world-class employer brand. How you package and communicate your place of work to potential employees matters more now than ever.  Our guest on the show today is Andrew Hansen, founder and CEO of Site Partners, A specialized marketing agency that works exclusively with the industrial sector. Over the last 5 years, he's shifted from helping businesses get customers to helping them find talent. Buckle up for an employer brand deep dive…. To know more about Andrew and SitePartners visit: linkedin.com/in/andrew-hansen- and sitepartners.ca  See omnystudio.com/listener for privacy information.

SummaryIn this conversation, Ryan Englin and Jeff Davis discuss the myths and misconceptions surrounding field service jobs. They highlight the value and opportunities available in these roles and emphasize the importance of employer branding and employee referrals in attracting quality candidates. Additionally, Jeff touches on the role of technology in facilitating the hiring process.  Takeaways·       Field service jobs are often undersold and undervalued, but they offer freedom, flexibility, and unique opportunities.·       The trades and field service jobs can be a viable and rewarding career path, especially for those who prefer hands-on work and want to avoid extensive debt from college education.·       Employer branding and social media can be powerful tools in attracting passive job seekers and showcasing the benefits of working for a company.·       Employee referrals are a valuable source of quality candidates. Chapters01:36 The Appeal of Field Service Jobs02:21 Opportunities in Field Services03:27 The Myth of Field Service Jobs05:22 Making the Trades Cool Again06:21 The Shift in Job Preferences08:08 The Limitations of Job Boards09:03 Tapping into the Passive Job Seeker Market09:50 Employer Branding and Social Media11:14 The Power of Employee Referrals12:07 Telling Your Company's Story14:12 Programmatic Ad Buying16:24 Coaching Employees to Refer Candidates Connect With Jeff:Website: https://www.workwave.com/LinkedIn: https://www.linkedin.com/in/jeffdavisexec/ Support Titans of the Trades: If you found this episode insightful, please subscribe, share, and leave a review for Titans of the Trades. Your support goes a long way in helping us bring more impactful discussions your way.

Imagine transforming your hiring process into an authentic journey that not only entices top talent but also leaves every candidate with a positive impression of your brand. I'm Brian Montes, and in this episode, we dive into the heart of effective talent acquisition, sharing personal insights from years on the front lines of interviewing and hiring. You'll discover the artful blend of strategy and empathy needed to manage first impressions, set realistic expectations, and cultivate a talent pipeline that resonates with your company's culture and mission. Whether you're a business owner or a hiring manager, prepare to revolutionize your recruitment approach, ensuring each interaction with candidates strengthens your employer brand and gives you an edge in today's competitive job market.Say goodbye to ghosting and hello to clear, respectful communication—this episode is all about enhancing every aspect of the candidate experience. We discuss the hidden costs of extended decision-making timelines and how to streamline application processes, delivering clarity and convenience to prospective team members. You'll learn the importance of incorporating genuine interactions with current employees into the interview process, granting candidates a transparent window into the lifeblood of your company. Key episode takeaways - A strong employer brand is crucial for attracting top talent.The candidate experience begins before the interview and organizations need to curate an honest and engaging recruitment process.Lengthy decision-making and lack of communication can lead to a loss of interest from candidates.Ghosting candidates and having an overly complex application process can harm the employer's brand.Unprepared interviewers and discriminatory practices should be avoided to create a fair and positive candidate experience.Tune in for a masterclass on not just hiring the right people, but doing so in a way that elevates your business from the inside out, fostering a reputation as an employer of choice.Questions - email brianm@scaleocityworks.comInterested in working with us? - https://www.scaleocityworks.com/

In episode 142, Coffey talks with Crystal Lay about employer brand and culture.They discuss the definition of an "employer brand" and why companies need to pay attention to theirs; whether marketing or HR owns employer branding; understanding the process of building an EVP (Employee Value Proposition); how branding impacts recruiting and retention; the importance of building a community; and how to align company values and reputation.Resources mentioned in the episode:- Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose, and Belonging by Bryan Adams and Charlotte Marshall- Episode 135: Hiring Neurodiverse Talent with David AspinallGood Morning, HR is brought to you by Imperative—premium background checks with fast and friendly service. For more information about our commitment to quality and excellent customer service, visit us at https://imperativeinfo.com. If you are an HRCI or SHRM-certified professional, this episode of Good Morning, HR has been pre-approved for half a recertification credit. To obtain the recertification information for this episode, visit https://goodmorninghr.com. About our Guest:Crystal Lay is the Chief Executive and Chief People Officer of GBS Worldwide, an end-to-end Talent Attraction Firm specializing in employer branding, recruitment marketing, media management, and organizational talent transformation. With over 20 years of experience in marketing strategy, behavioral psychology, brand experience management and award-winning digital marketing, Crystal, along with her team, work with late stage startups to multi-national, Fortune 10 organizations to improve talent attraction and better the world of work. When the pandemic hit, Crystal saw a deepened need to help employers better understand the psychological shift happening with workers and so returned to school to first pursue a Masters in Leadership and Organizational Innovation through the University of Wales, specializing her research in EVP, Employer Brand and the employment gap for the Neurodiverse Workforce, and now her MSc in Industrial-Organizational Psychology. In 2023, she wrapped the largest known study of its kind into neurodiversity at work. Specifically, she explored the gap in EVP development, specifically as it applies to those with disabilities and the neurodiverse. When she's not working (and often even when she is), you're likely to find Crystal either traveling or with her family. She's also fond of patio gardening, an occasional glass of red wine, and is a complete bibliophile.Crystal Lay can be reached at:Http://meetgbs.comHttp://LinkedIn.com/in/theonecrystalHttp://Facebook.com/theonecrystalHttp://Instagram.com/theonecrystal https://www.instagram.com/gbsworldwideAbout Mike Coffey:Mike Coffey is an entrepreneur, human resources professional, licensed private investigator, and HR consultant.In 1999, he founded Imperative, a background investigations firm helping risk-averse companies make well-informed decisions about the people they involve in their business.Today, Imperative serves hundreds of businesses across the US and, through its PFC Caregiver & Household Screening brand, many more private estates, family offices, and personal service agencies.Mike has been recognized as an Entrepreneur of Excellence and has twice been named HR Professional of the Year. Additionally, Imperative has been named the Texas Association of Business' small business of the year and is accredited by the Professional Background Screening Association. Mike is a member of the Fort Worth chapter of the Entrepreneurs' Organization and volunteers with the SHRM Texas State Council.Mike maintains his certification as a Senior Professional in Human Resources (SPHR) through the HR Certification Institute. He is also a SHRM Senior Certified Professional (SHRM-SCP).Mike lives in Fort Worth with his very patient wife. He practices yoga and maintains a keto diet, about both of which he will gladly tell you way more than you want to know.Learning Objectives:1. Understand the concept of employer brand.2. Evaluate the importance of the employer brand in attracting and retaining talent.3. Assess strategies to align company values with employer brand.

Siemens is a 175-year-old multinational conglomerate that helps businesses around the world create smart infrastructure. In this episode, we learn how they established an employer brand function and activated their EVP. Stefanie Drerup is the Head of Strategic Talent Ecosystem Development and Employer Branding at Siemens. Stefanie Drerup on LinkedIn: https://www.linkedin.com/in/stefanie-drerup/ Jobs at Siemens: https://jobs.siemens.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Talent management in today's world is increasingly challenging with limited talent pools, conflicts in opinions on remote versus in-person work environments, and so much more. Now, more than ever, the human resources function is critical to the operational success of any organization.  That's why I am so happy to interview Adrienne Roth, a highly seasoned human resources professional and our Director of Training for Employer Brand Central. Together, we look at the state of human resources today while forecasting the future of talent management based on real data and industry trends. In this episode, we discuss: Why HR is the core of every organization The vast changes emerging in the labor market How the right HR team acts as a bridge between the “company side” and the “people side,” to increase employee satisfaction and productivity The importance of being strategic in HR rather than reactive to the endless daily to-dos that bog down HR professionals  How to show that you genuinely care about your employees so they have a sense of belonging Ready to learn more from Adrienne's wisdom on increasing employee engagement and creating high-performing teams? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Adrienne Roth Adrienne Roth, MBA, SHRM-SCP is the Director of Training for Employer Brand Central, boasting a rich career in Human Resources and an MBA that provides a lens focused on operations and bottom-line results. As a Senior Certified Professional through the Society of Human Resource Management (SHRM), Adrienne is the immediate past president of New Orleans SHRM and the professional development director for the state Louisiana SHRM organization. Her career highlights include: Strategically redesigning a corporate training program that increased training availability by 200%. Designing and implementing a robust corporate culture program for a 30-million-dollar company. Building an HR department from the ground up for a food and beverage manufacturing company. Adrienne is a mother of two and volunteers with the Boys Scouts of America to support their leadership development. She has served as a National Officer for the Zeta Tau Alpha fraternity and is a proud member of The Sirens of New Orleans – a dancing, philanthropic mermaid troupe. As a graduate of our flagship leadership program, Velvet Machete Leadership Academy (VMLA), Adrienne now manages and leads Employer Brand Central's various training opportunities and helps develop our customers' custom training programs. Adrienne stands at the intersection of experience, expertise, and enthusiasm, which equips her to empower leaders worldwide through our training offerings! Connect with Adrienne LinkedIn: https://www.linkedin.com/in/adriennemroth/ Email: Adrienne@employerbrandcentral.com Learn more about your ad choices. Visit megaphone.fm/adchoices

"In The War For Talent, There Is No Second Place!" You can get ready for top tips if you need help in the attraction phase, recruiting, or retention phases with Gerry Gadoury.Host Vincent A. Lanci is excited to bring on a book-coaching client turned friend to celebrate the release of his new book, Destination Employer. You can grab this value-filled book here. If you enjoy this week's show,  please click the subscribe button to stay current.About his company: RedBeard Solutions is an SBA-certified Service Disabled Veteran Professional services firm with a strong focus on Cybersecurity and tech. Our passion is ensuring that our Member firms enjoy an unfair advantage in attracting, recruiting, and retaining the best CyberSecurity and tech talent in their Marketplace. How do we do that?-Cybersecurity & Technology focused RaaS Platform-Destination Employer Roadmap (Assessment/Guide) - How does your firm stack up?-Employer Brand creation, expansion, and protection-Consistent, efficient, and cost-effective Recruitment-Talent Retention StrategiesAbout the book: Attract. Recruit. Retain.If you can't grow your team, you can't grow your business.If you are a Founder, CEO, CIO, CISO, this is the biggest part of your job. Fullstop.Regardless of overall labor-market conditions, in-demand talent will have options. It is up to you to gain their attention, convince them to join your team, and keep them with you. How do you do that? How do market leaders like Google, Harvard, and Apple consistently achieve this outcome? They cultivate a reputation for being “the place” to grow your career. Potential employees know that if they join those firms they can 10X their career. Said differently, they become Destination Employers.In this hands-on book, we break down the Destination Employer Methodology into twelve key elements that you can implement within your organization. This is done in an actionable, step-by-step format so you can not only match the industry leader's strategy but beat them at the game of building world-changing teams.This will transform how you do business and give you an unfair competitive advantage that will maximize the likelihood of your company crushing growth goals and becoming a Unicorn.Would you be interested in connecting with the host or guest? Email Danica at PodcastsByLanci@Gmail.com to get started.Music Credits: Adventure by MusicbyAden | https://soundcloud.com/musicbyadenIf you enjoyed this week's show,  click the subscribe button to stay current!Support the showIf you enjoyed this week's show, click the subscribe button to stay current.Listen to A Mental Health Break Episodes hereTune into Writing with Authors here