Marketing for Badass Beauty Pros

Have you ever spent money on Social Media ads or posted a bunch on Instagram and...crickets? Not much traction? Not many clients blasting through your doors right away? Well today's episode of the Marketing for Badass Beauty Pros Podcast is going to help you sort through all that confusion of why it's happening by reminding you of the importance of one thing... REPETITION! And why you absolutely need it in your business and all forms of marketing you do - free or paid! Follow me on Instagram: https://www.instagram.com/salonownersuccess/ Join the Facebook Group for Badass Beauty Pros: https://www.facebook.com/groups/SMforbeautypros  

Today is the FIRST EVER interview here on the Marketing for Badass Beauty Pros Podcast and I am sooo excited for you to listen in on this conversation with the owner of Harlos Spa... Melissa, a licensed aesthetician in Montana shares behind the scenes of how she has grown her hair removal spa from a tiny 120 sq foot room to a booming downtown location Be sure to check out Harlos Spa over on Instagram: https://www.instagram.com/harlosspa/ Follow me over on Instagram: https://www.instagram.com/salonownersuccess/ Join the Facebook Group for Badass Beauty Pros: https://www.facebook.com/groups/SMforbeautypros  

Are you consistently using the RIGHT hashtags in each of your Social Media posts? Should you be using them on Facebook or just Instagram?  We cover it ALLL in today's episode of the Marketing for Badass Beauty Pros Podcast! All of these tips and strategies for how to use #hashtags as a badass beauty pro will help you... 1. Reach more RELEVANT people 2. Grow your following 3. Increase bookings Be sure to leave a rating and review if you haven't already so other badass beauty pros just like YOU can learn more marketing strategies to help grow their businesses... After that, join the Facebook Group for Badass Beauty Pros: https://www.facebook.com/groups/SMforbeautypros

Ever wondered if you should be using local social media influencers to help get new clients in the door? This week on the Marketing for Badass Beauty Pros Podcast, we dive into IF you should, the benefits of hiring local influencers and most importantly how to go about doing it the RIGHT way! Once you finish this episode, be sure to join the Facebook group for Badass Beauty Pros: https://www.facebook.com/groups/SMforbeautypros  

Honestly, how personal should you get on your business Facebook and Instagram accounts? THAT is the question of the hour! If you struggle with this question or you've never given much thought to it...this episode is going to enlighten you and give you some perspective on how to answer this question. At the end of this episode, I challenge you to do something this week. If you take me up on that challenge, be sure to follow me over on Instagram (https://www.instagram.com/salonownersuccess/) and shoot me a DM or tag me letting me know you did it! Join the Facebook Group for Badass Beauty Pros! https://www.facebook.com/groups/SMforbeautypros  

Ever feel like the things you post on Social Media are common sense? Well, I got new for ya... They're only common sense to YOU!  In this week's episode of the Marketing for Badass Beauty Pros Podcast, I go over the importance of posting information that seems so 2nd nature to you but isn't yet to your followers and clients.. I also go over how these type of posts and the information you share about your industry - whether you are a lash artist, PMU artist, hairstylist or esthetician - is going to set you up as the expert in your local community Join the Facebook group for Badass Beauty Pros: https://www.facebook.com/groups/SMforbeautypros  

Don't ya hate it when someone calls to cancel last minute? It can be frustrating & you may want to rip your (or their) hair out... That's why in today's episode of the Marketing for Badass Beauty Pros Podcast, I wanted to give you 4 specific tips on how to handle these last minute cancellations and more importantly, how the heck to FILL that empty spot and make some money! Once you've finished listening, continue the convo over inside our Facebook Group: Social Media for Badass Beauty Pros! https://www.facebook.com/groups/SMforbeautypros  

Keep the convo going! Join the Facebook Group for Badass Beauty Pros>> https://www.facebook.com/groups/SMforbeautypros Ever wonder what the heck you should put inside that teeny tiny Instagram bio of yours? What do you say in that IG bio that makes new followers get to know enough and want to book an appointment with you? That's EXACTLY what we discuss on today's episode of the Marketing for Badass Beauty Pros Podcast! I break it alllll down for you! Want to chat about this episode? Join the FB group: https://www.facebook.com/groups/SMforbeautypros  

Join the Facebook Group for Badass Beauty Pros: https://www.facebook.com/groups/SMforbeautypros In today's episode of the Marketing for Badass Beauty Pros Podcast, we are talking all about how the heck you get new clients in the door WITHOUT spending a penny! Sounds pretty good, right? I walk you through 3 specific strategies that help you do exactly that, so be sure to listen in and take notes! Keep the conversation going inside our exclusive Facebook Group: Social Media for Badass Beauty Pros! Click here to join> https://www.facebook.com/groups/SMforbeautypros  

Ever feel like you are on this constant hamster wheel of trying to figure what content you should post on Social Media? You ain't alone! In today's episode of the Marketing for Badass Beauty Pros Podcast, I unpack exactly what I do to cut my content creation time in HALF (sometimes even more) so you can save time and cut out a whole lot of headaches. Did you hear? I'll be doing a training all about how to use Canva PRO in order to create amazing graphics your followers love and connect with! (details below) If you haven't upgraded to Canva PRO yet, click here and upgrade with one click: https://partner.canva.com/z6vKM Excited to teach you this for your salon, spa or beauty studio!

Sign up for Canva PRO: https://partner.canva.com/z6vKM Do you ever wonder if there's a special trick or one magical thing you have to do in order to successfully grow your business using Social Media?  In today's episode of the Marketing for Badass Beauty Pros Podcast, I unpack what it REALLY takes to be successful on Social Media for your business! Also! I am putting a training together to help you make more beautiful graphics using Canva and in order to follow along with the training, you'll need to upgrade to Canva PRO (my all-time favorite Social Media tool I use every single day!)... Upgrade today so you don't miss out: https://partner.canva.com/z6vKM  

Sign up for Canva PRO: https://partner.canva.com/z6vKM In today's episode on the Marketing for Badass Beauty Pros Podcast, we are talking all about the importance of doing a regular Social Media health check on behalf of your business... It's imperative that you ask yourself, "Is the work I am doing and the time I spend putting out content on my Social Media feeds performing well and bringing me results?" If what you are posting isn't reaching enough people, getting enough engagement and growing your ideal target audience - what should you do about it?  Tune into today's episode to find out exactly how I suggest you check in on your Social Media! Don't forget to sign up for Canva PRO so you can start putting out content that attracts your ideal target audience: https://partner.canva.com/z6vKM     *Links in this description may contain an affiliate link, which means I make a small commission if you sign up through my link - all helping this podcast stay in production for badass beauty pros across the globe

It's about damn time you upgraded to Canva PRO: https://partner.canva.com/z6vKM In this episode of the Marketing for Badass Beauty Pros Podcast, we discuss what the heck you should post and how you should post it. Social Media content creation can be a massive headache, amen? That's why I break posting down into one simple sentence so that you can create a SYSTEM for posting on your Social Media accounts that helps turn followers into paying clients... And when you DO need graphics for your Social Media content (which you will) then don't waste another month without Canva PRO - it's the best subscription I pay for every single month and I'm on a mission to tell every single beauty pro about it!  Click here to finally upgrade to Canva Pro: https://partner.canva.com/z6vKM     **Some links in this description may be affiliate links which means when someone signs up for something I suggest, I earn a small commission that helps support the production of this podcast

Have you ever been approached by someone to put your beauty business on the radio? Or maybe purchase a television or newspaper ad? If you have, you probably will at some point! That's why I thought this week we should break down exactly what the pros and cons are when it comes to traditional advertising. More specifically answering the questions... 1. SHOULD you invest in traditional advertising (tv, radio, newspaper, etc.)? 2. WHAT are the benefits of traditional advertising? Tune into today's episode of the Marketing for Badass Beauty Pros Podcast to help market your salon, spa or beauty studio better in 2021! Continue the conversation inside the Facebook Group for Badass Beauty Pros! Join here>> https://www.facebook.com/groups/SMforbeautypros

When was the last time you checked if your website was actually doing what it should be doing?  Been awhile? I thought so... In today's episode of the Marketing for Badass Beauty Pros Podcast, I break down exactly what your website should and should NOT have and tell you the cold hard truth about what you are most likely doing wrong when it comes to your website.  It's possible your website is costing you hundreds, if not thousands of dollars every single month in lost new client revenue - and that sucks. Let's fix it together on this episode! Continue the conversation inside our Facebook Group for Badass Beauty Pros: https://www.facebook.com/groups/SMforbeautypros

Why should you care how I personally search for beauty professionals to hire? Well, because I'm a whole lot like your potential future clients who may be searching for someone like you to hire for their hair, lashes, brows, etc.  As a business owner it's important for you to take a step back from time to time and be reminded the way average consumers (your potential customers) are searching for businesses just like yours. It's changing nearly everyday and the more you know, the better you will be able to put yourself in front of the right people in your community.  Listen to today's episode to get an inside look at how you can do exactly that. If you get something out of this episode or any episode before it, would you mind doing me a MASSIVE favor by leaving a rating and a review? It would mean the world to me! Continue the conversation by joining the Facebook Group for Badass Beauty Pros>> https://www.facebook.com/groups/SMforbeautypros  

Still haven't made any New Years Resolutions for 2021? Or maybe you did but you forgot to add in some marketing ones for your beauty business? Don't worry... In today's episode of the Marketing for Badass Beauty Pros Podcast I give you 3 resolution ideas you can steal in order to make sure your marketing is on point for 2021! Whether your marketing efforts have been a little stale or you just need a fresh new outlook on what's possible for your salon, spa or beauty studio in the year ahead, these resolution ideas will get you going on the right track! Keep the conversation going inside our the Social Media for Badass Beauty Pros Facebook Group! Click here to join: https://www.facebook.com/groups/SMforbeautypros  

Want to know my favorite Social Media tools that will make your life as a salon, spa or studio owner a lot easier? GOOD! In today's episode of the Marketing for Badass Beauty Pros Podcast, I cover four different tools/apps I have been using the past several years that have the ability to save you time and relieve a lot of your headaches... Listen in to learn! I will link all of the resources mentioned in this episode below...   1. Canva PRO: https://partner.canva.com/c/2073462/647168/10068 2. Facebook Ads Manager APP (iPhone): https://apps.apple.com/us/app/facebook-ads-manager/id964397083 3. SPLICE (iPhone): https://apps.apple.com/us/app/splice-video-editor-maker/id409838725 4. Preview APP (iPhone): https://apps.apple.com/us/app/preview-planner-for-instagram/id1126609754

This is the FINAL episode in this current series all about Social Media Ads where I have been teaching you how to correctly set up and launch your paid Facebook and Instagram ads. In today's episode, we discuss how to properly follow up with those who fill out your sales funnel so that you increase the amount of bookings you get from your ads. This episode is definitely one you do not want to miss out on! When you are done listening, check out the links below for more Social Media resources... Join the Facebook Group: https://www.facebook.com/groups/SMforbeautypros Follow me on Instagram: https://www.instagram.com/salonownersuccess/ Watch a FREE Social Media MasterClass: https://www.salonownersuccess.com/registerforwebinar

Watch a FREE video training all about how to make Social Media work for your beauty business: https://www.salonownersuccess.com/registerforwebinar In today's episode of the Marketing for Badass for Beauty Pros Podcast, we are discussing one of the final pieces of the puzzle when it comes to successful social media ad creation. And that is... The LINK you place in your ads! Is it your website? Is it your Facebook messenger? Is it your booking link?  Find out in today's episode why you absolutely cannot get this part wrong and why if you do, you are slimming your chances of getting a positive ROI on your ad spend.  Haven't watched the FREE training yet? Click here: https://www.salonownersuccess.com/registerforwebinar Follow me over on Instagram: @salonownersuccess

Watch a FREE video training all about how to make Social Media work for your beauty business: https://www.salonownersuccess.com/registerforwebinar In today's episode of the Marketing for Badass Beauty Pros Podcast, we are discussing AD COPY! Think what you say in your ad is nothing but a few words or sentences strung together? THINK AGAIN! Ad copy is one of the most important pieces of the ad creation process and something you cannot afford to get wrong as a spa, salon or beauty studio owner. Listen to today's episode to learn what to say in your ad copy that makes your potential new clients want to take action and click your ad! After this episode, register to watch a brand new FREE Social Media training: https://www.salonownersuccess.com/registerforwebinar  

Ready to watch a brand new, FREE video training all about how to finally tap into the power of Social Media for your beauty business? Click the link below to get immediate access: https://www.salonownersuccess.com/registerforwebinar Today's episode of the Marketing for Badass Beauty Pros Podcast is all about that very first thing your potential new client sees: your ad VISUAL! In other words, the image or video you decide to use for the ad you are going to put out into the world.  I break down exactly what is working right now and what your potential clients want to see from you and what they do NOT want to see inside your ad.  And most importantly... What's going to STOP them from mindlessly scrolling on Facebook and Instagram! Once you're finished listening, continue the learning by watching a limited-time FREE video training on how to add 20-30+ new clients per month using only Social Media: https://www.salonownersuccess.com/registerforwebinar  

Ready to take your beauty business to the next level? Watch a FREE social media video training here: https://www.salonownersuccess.com/registerforwebinar In this episode of the Marketing for Badass Beauty Pros Podcast, we dissect the next piece of the social media ad puzzle and answer the question: "How to determine your ad budget and targeting"... Nearly every single day, I hop on Facebook and Instagram and see dozens of beauty professionals spending money on paid ads that are targeting the completely wrong audience. I think this needs to stop. Listen to today's episode to understand how to target only those people who are likely to become your newest paying client AND how to determine how much money you should spend on any ads you create in the future.  Ready to get a more visual training? Watch a free social media Masterclass by clicking here: https://www.salonownersuccess.com/registerforwebinar Don't have my most recent ebook: 6 Steps to Grow Your Beauty Business Clientele Using Social Media? Grab your copy for just $7 by clicking the link below... https://sosacademy.samcart.com/products/ebook-6-steps-to-grow-your-beauty-business- 

Need a more visual step-by-step on how to make Social Media ads work for YOUR salon, spa or beauty studio? I've got a brand new, FREE training all about that and so much more! You can sign up to watch the training here: https://www.salonownersuccess.com/registerforwebinar In today's episode of the Marketing for Badass Beauty Pros Podcast, we cover one of the most important aspects you need to figure out BEFORE ever creating your actual Social Media ad... The GOAL behind it! What should your objective be when running any specific Social Media ad? We dig into all of it - the good, the bad, the ugly and of course...my honest opinion on what I believe will work the absolute best for your salon, spa or studio.  After you've finished listening, be sure to check out a new, 100% FREE Social Media Masterclass where I walk you through visuals, stats, actual ads and case studies of beauty professionals who have seen enormous success after implementing paid Social Media ads into their marketing strategy. Click the link below to access the training before I take it down! https://www.salonownersuccess.com/registerforwebinar

Watch a FREE Social Media training where I break down the nitty gritty details about how paid Social Media ads can transform your salon, spa or studio: https://www.salonownersuccess.com/registerforwebinar What are your current thoughts/feelings when it comes to paying for ads on Social Media? Love it? Hate it? Scratching your head wondering how beauty professionals even get started with creating a paid ad? Whichever category you fall into, this episode is 100% for you! Today on the Marketing for Badass Beauty Pros Podcast, I answer the golden question: ARE paid Social Media ads really worth it as a beauty professional with a salon, spa, or health/beauty studio? Once you have been enlightened by this episode and you are itching for more knowledge on the subject, I want to invite you to watch a brand new, completely FREE online training breaking down paid Social Media ads even more... Click this link to watch the training: https://www.salonownersuccess.com/registerforwebinar To your success,  Megan

It's your job as the salon, spa or studio owner to let your amazing skills and expertise be known to the world of Social Media... But, how do you do that? Ding, ding, ding! It's in the CONTENT you produce on your business Social Media accounts! What type of content is going to... Set yourself apart from your competitors Position you as the go-to expert in your field Turn followers into paying clients This episode breaks down the specific 4 types of content (E/E/E/I) that do exactly those three things above.  Continue the conversation over in our Facebook Group: Social Media for Badass Beauty Pros! Click here to join>> https://www.facebook.com/groups/SMforbeautypros/ Follow me on Instagram for more tips on how to become a better Social Media for your Beauty Biz!>>https://www.instagram.com/salonownersuccess/

We are officially onto part two of the two-part series all about Instagram REELS! Before you dive into today's episode on HOW to use Instagram REELS for your salon, spa or beauty studio...be sure to go back and listen to the previous episode where we unpack the reason WHY it's a good idea to jump on the REELS train! In today's episode of the Marketing for Badass Beauty Pros Podcast, I actually take you through an entire step-by-step walk through of how to create your very first REEL. So, if you have been intimidated or unsure if you are tech-savvy or "hip" enough to create a REEL...I've got ya covered! In addition, at the end of this episode I am going to give all you badass beauty pros 3 specific examples of REELS you can steal and implement right away into your own business - that alone is worth the listen! When you DO create your first and/or next Instagram REEL...I want you to send it to me via DM over on Instagram. Below is the link to my IG account... https://www.instagram.com/salonownersuccess/ Check out the awesome IG REELS Alice the Hairstylist has done on her IG account!>>https://www.instagram.com/alicealice_hair/ Keep the conversation going inside the Facebook Group for Badass Beauty Pros>> https://www.facebook.com/groups/SMforbeautypros/

"Another new Social Media feature I have to add to my to-do list?!" I get it, girl! It can be a tad overwhelming keeping up with it all, can't it? But don't worry, that's what today's episode of the Marketing for Badass Beauty Pros Podcast is allll about! I am here to break down what the heck this new REELS feature on Instagram is all about, what it's purpose is and IF you should be using it for your salon, spa or beauty studio. Whether you have already created your first REEL, you're on the fence about creating one or you think it's just downright a waste of your precious time...this one's full of golden nuggets to expand your mind and your marketing skills for your beauty biz. Continue the conversation over on the Facebook Group for Badass Beauty Pros>> https://www.facebook.com/groups/SMforbeautypros/ Follow me over on Instagram for more tips>>https://www.instagram.com/salonownersuccess/

Never know what to say, do or post on your salon or spa's Instagram stories? You're not alone! That's why in today's episode of the Marketing for Badass Beauty Pros Podcast I break down exactly how to not only improve but ROCK your Instagram Stories... Even more so, I give you ideas on types of stories to post and WHY you should post those specific type of stories. Want a written out, PDF Instagram Stories guide? Join me LIVE tonight (10/13) @6pm inside my Facebook group: Social Media for Badass Beauty Pros for a free 1-hour Social Media MasterClass where I walk you through how to start using Social Media to book an additional 20-30+ new clients per month in your salon, spa or beauty studio! Join the Facebook Group here: https://www.facebook.com/groups/SMforbeautypros/ Can't wait to see you there! 

You didn't just open the doors to your salon, spa or health/beauty studio so you could have empty calendars and barely anyone coming into get a great service done from you right? You started your beauty business to impact the lives of people in your community by making them look and feel good about themselves... The only problem is that there are still a LOT of people in your community that don't even know your salon or spa exists right now.  That's why in today's episode of the Marketing for Badass Beauty Pros Podcast I cover exactly what WORKS in attracting new clients to come through your doors! Also, did you hear? For every 10 new reviews we get on this podcast, I am going to release a FREE Social Media training inside my Facebook Group: Social Media for Badass Beauty Pros! So, just leave a rating and review and then request to join the "Social Media for Badass Beauty Pros" FB Group by clicking the link below.. https://www.facebook.com/groups/SMforbeautypros/

In business, you should consistently be running specials and promotions to help serve your current clients and also attract new clients into your salon, spa or beauty studio.  But what happens when you create an amazing promotion...only to hear crickets and have a handful of people take you up on your offer? It sucks.  In today's episode of the Marketing for Badass Beauty Pros Podcast, I give you my biggest 3 tips for not only how to announce a new special or promotion but how to do so SUCCESSFULLY!  Ready to be coached and mentored on how to grow your clientele by 20-30+ new clients per month by yours truly? Enroll in my elite Coaching Program: Salon Owner Success Academy while enrollment is still open! Click here to see the FULL program details: https://www.salonownersuccess.com/sosacademy Join the Facebook Group for Badass Beauty Pros: https://www.facebook.com/groups/SMforbeautypros/ Follow me on Instagram! https://www.instagram.com/salonownersuccess/

It can be overwhelming sometimes, right? Seems like there's a new Social Media platform popping up every other month with everyone flocking like moths to a flame... It's sometimes difficult to really narrow down which Social Media platforms are right for YOUR business.  That's why in today's episode of the Marketing for Badass Beauty Pros Podcast I break it allll down for you!  -Why you should care about this question -Which platforms DO move the needle & why Which platforms DON'T move the needle & why When you're done listening to this episode, would you do me a huge favor and rate and review this podcast? That way, it's able to reach even more beauty professionals who need help the ever-challenging world of Social Media. THANK YOU! Want even more Social Media help? Check out the resources below! Join the FREE Facebook Group for Badass Beauty Pros: https://www.facebook.com/groups/SMforbeautypros/ Follow me on Instagram for more tips! https://www.instagram.com/salonownersuccess/ Grab your FREE "7 Days of Instagram Posts Guide": https://www.salonownersuccess.com/

It's my 30th birthday! So, I decided to do something extra special for all of you and give you a whopping total of 30 Instagram post ideas you can use this month and beyond! I know how difficult it can be coming up with content to post in your salon, spa or studio's Instagram account to keep followers in the loop on what's going on in your business. So, I wanted to help you by giving you an entire month's worth of content ideas! If you have EVER struggled or scratched your head wondering what type of content works for beauty professionals in order to turn followers into new paying clients, then this episode is especially for YOU!  Want to give me a birthday gift? All I want for my 30th birthday is an honest rating and review from you for this podcast - that's it! :) More reviews means this podcast gets in front of more beauty professionals across the globe; meaning I can make an even bigger impact teaching more badass beauty pros how to use Social Media to their advantage! After you leave a rating and review, check out the resources below... Read My New EBOOK: "6 Steps to Grow Your Beauty Business Clientele Using Social Media">>https://www.salonownersuccess.com/getyourebook Join the Free Facebook Group for Badass Beauty Pros! https://www.facebook.com/groups/SMforbeautypros/ Follow Me On Instagram for More Social Media Tips>>https://www.instagram.com/salonownersuccess/    

What happens when you don't know your Ideal Client Avatar (ICA) in your business? Absolutely nothing...seriously! You can't possibly begin to connect, communicate, and definitely not market on behalf of your business when you don't know WHO it is that you want to serve! In today's episode of the Marketing for Badass Beauty Pros Podcast, I teach you exactly what an ICA is and why you need one for your salon, spa or studio.  It's time you start attracting those amazing clients you love serving and repel the ones you don't even want to step foot into your business...listen to today's episode to find out how! After that, check out the resources below... Join the Facebook Group for Badass Beauty Pros: https://www.facebook.com/groups/SMforbeautypros/ Download My New EBOOK "6 Steps to Grow Your Beauty Business Clientele Using Social Media": https://www.salonownersuccess.com/getyourebook Join My Elite Coaching Program to Add 20-30+ New Clients to Your Business Every Month: https://www.salonownersuccess.com/sosacademy Follow Me on Instagram for Weekly Tips: https://www.instagram.com/salonownersuccess/

Grab your copy of my NEW Ebook: 6 Steps to Grow Your Beauty Business Clientele Using Social Media here>>https://www.salonownersuccess.com/getyourebook In today's podcast episode of the Marketing for Badass Beauty Pros show I give you a sneak peek of my brand new book all about how to utilize the power of social media for your salon, studio or spa! I go over the all-important question, "should you care about the number of followers you have?"  This is one of the most common questions I get from hairdressers, lash artists, spa owners, estheticians, etc. Why? Because it's so tempting to want to focus on that vanity number at the top of their Instagram profile. It's fun to see that number grow, right? Well, today I dive deep into if you should care about that number and how to grow that number the right way! Grab your copy of my new EBOOK here>>Grab your copy of my NEW Ebook here>>https://www.salonownersuccess.com/getyourebook Join the Facebook Group: https://www.facebook.com/groups/SMforbeautypros/ Watch a FREE training on Social Media>>https://www.salonownersuccess.com/registerforwebinar Follow me on Instagram for daily Social Media tips>>https://www.instagram.com/salonownersuccess/

It's tough. It's tough to stay motivated sometimes when you're the one in charge. As a badass beauty professional (esthetician, lash tech, spa owner, salon owner, etc.) you most likely don't have someone telling you what to do on a daily basis, right?  There's so much going on in your life and in your business that it can become overwhelming. Consistently post on social media. Find the right hashtags to use. Reach new potential clients in your community. Do the laundry. Take care of the kids. The list goes on and on! That's why in today's episode of the Marketing for Badass Beauty Pros Podcast, I am going to teach you my top 3 personal tips on how to stay motivated as a business owner that will directly align with how YOU as a beauty professional can stay motivated to continue moving the needle in your business. Next... Download Your FREE 7 Days of Instagram Posts Guide>>https://www.salonownersuccess.com/instagram Join the Facebook Community for Badass Beauty Pros for Weekly Social Media Tips>>https://www.facebook.com/groups/SMforbeautypros/ Watch a FREE Social Media Training to UP Your Marketing>>https://www.salonownersuccess.com/registerforwebinar Get My New EBOOK!>>https://www.salonownersuccess.com/getyourebook

Whether you currently have zero Instagram highlights or 70...this podcast of the Marketing for Badass Beauty Pros is definitely for you!  A lot of beauty professionals (estheticians, lash artists, nail artists, hairdressers, etc.) just don't know how truly powerful Instagram highlights can be when used the RIGHT way.  In this episode I break down how you as a salon, spa or studio owner are able to use your Instagram highlights to help sway brand spankin' new followers in becoming your newest paying clients!  Join the Facebook Group for Badass Beauty Pros>>https://www.facebook.com/groups/SMforbeautypros/ Watch a FREE 40-minute training on how to finally master Social Media Marketing>>https://www.salonownersuccess.com/registerforwebinar Click here to download your FREE "7 Days of Instagram Posts Guide"!>>https://www.salonownersuccess.com/instagram Follow me on Instagram for even more social media tips and tricks>>https://www.instagram.com/salonownersuccess/

How's your email marketing coming along? *Gulpp**... I know it's probably not at the top of your to-do list these days and I totally understand! As a salon owner or spa owner, you've got a task list a mile high and the last thing you are probably thinking about is how you're going to draft your next email campaign! BUT...I am here to tell you in today's episode of the Marketing for Badass Beauty Pros Podcast that you should probably start letting your email marketing creep toward the top of that to-do list. Listen to the entire episode to find out why! Then click the links below to get even more tips on how to grow your salon, spa or studio's clientele using social media... Join the Facebook Group for Badass Beauty Pros>>https://www.facebook.com/groups/SMforbeautypros/ Watch the FREE Training on How to Add 20-30+ New Clients Per Month to Your Salon, Studio or Spa>>https://www.salonownersuccess.com/registerforwebinar Download Your FREE "7 Days of Instagram Posts Guide">>https://www.salonownersuccess.com/instagram Follow Me on Instagram for Daily Tips>>https://www.instagram.com/salonownersuccess/

Listen to this episode if you've ever posted something on your salon, spa or beauty service business's Facebook page or Instagram account only to get ZERO comments.  In a previous episode, I went over why the amount of people who actually see your post has decreased but in this episode, I talk about how exactly to get those people who DO see your post to like, comment and start conversations with you as the business owner. Why is this important? Because people do business with other people they know, like and trust! And if you're able to start conversations with your followers (even in the comments section!), it allows that "know, like & trust" factor to kick in.  So much so that it will increase your chances of turning followers into your actual paying clients...which is ALWAYS the goal!  Watch a FREE training on how to add 20-30+ new clients per month to your salon, studio or spa>> https://www.salonownersuccess.com/registerforwebinar Join the Facebook Group "Social Media for Badass Beauty Pros">> https://www.facebook.com/groups/SMforbeautypros/ Download your FREE "7 Days of Instagram Posts Guide">> https://www.salonownersuccess.com/instagram

Ever contemplate adding more services to your salon, studio or spa so you can reach more people in your community?  It would make sense, right? More services = more potential reach! Well, not necessarily... In today's episode of the Marketing for Badass Beauty Pros podcast, I go over the pros and cons of adding new services to your beauty business. If you have EVER thought about doing it but still not sure how it would look for your business or what the downfalls may be...then this episode is especially for you!  Be sure to hit that Subscribe button and leave an honest review if you got value out of this episode! Join the Facebook Group for Badass Beauty Pros: https://www.facebook.com/groups/2675629405833647/ Watch a FREE Social Media Training on How to 20-30+ New Clients Per Month: https://www.salonownersuccess.com/registerforwebinar Download Your Free 7 Days of Instagram Posts Guide: https://www.salonownersuccess.com/instagram Follow Me on Instagram for More Tips: https://www.instagram.com/salonownersuccess/

Did the title itself just make you cringe a little bit? That's OK! Because in today's episode, I'm giving you all the juicy details about why video is so crazy important when it comes to spreading the word about your beauty business (salon, studio or spa) and HOW you can start implementing video today! Listen to the full episode so you can see how getting more comfortable and embracing video marketing for your salon, studio or spa can transform the way you connect and communicate with your current and future clients! To grab your FREE 7 Days of Instagram Posts Guide, just head here: https://www.salonownersuccess.com/instagram Join the Social Media for Badass Beauty Pros Facebook Group: https://www.facebook.com/groups/2675629405833647/ Watch the FREE MasterClass on How to Add 20-30+ New Clients Per Month in Your Beauty Business: https://www.salonownersuccess.com/registerforwebinar Be sure to hit that subscribe button before you leave so you never miss a future episode! And if you enjoyed today's podcast, it would mean a lot if you left an honest review!  

You've most likely done it, right? You create a badass looking post, you're excited about it and then...nobody really sees it. So, Facebook hits you with that, "Would you like to BOOST this post?"  And because you so desperately want more eyeballs on your amazing content, you go for it! In today's episode of Marketing for Badass Beauty Pros, I discuss IF and WHEN boosting your social media posts is a good idea for your business - you may be surprised with what it really means when you hit that shiny blue button.  To grab your FREE 7 Days of Instagram Posts Guide, just head here: https://www.salonownersuccess.com/instagram Join the Social Media for Badass Beauty Pros Facebook Group: https://www.facebook.com/groups/2675629405833647/ Watch the FREE MasterClass on How to Add 20-30+ New Clients Per Month in Your Beauty Business: https://www.salonownersuccess.com/registerforwebinar Be sure to hit that subscribe button before you leave so you never miss a future episode! And if you enjoyed today's podcast, it would mean a lot if you left an honest review!

Ever stopped and asked yourself, "What's the point of continually posting to Social Media, anyway?"    You hear it all the time...."Be consistent! Be present! Keep posting! Use those hashtags! Write great captions!" But...why?   In this episode, I go over the ONE word you need to start thinking of your Social Media accounts as and how that one word is going to allow a mindset shift when it comes to showing up on Social Media on behalf of your salon, studio or spa.    Get Your FREE 7-Day Social Media Posts Guide: https://www.salonownersuccess.com/instagram

It's frustrating isn't it? When you spend all this time and effort out of your week to create awesome posts announcing a special at your salon, sap or studio or showing off some new client work...only to hear crickets.   Why aren't your Social Media posts being seen by nearly 90% of your followers? Well, we can thank the lovely algorithm for that one. Unfortunately, we can't call up Mark Zuckerberg and ask him to tweak it for us just so our posts get seen more often. BUT we can do a few other things...   In this episode, I dive into the real reason behind why Facebook and Instagram engagement is consistently dropping and what you can do moving forward to up your engagement and who sees your posts.   Grab your FREE 7-Day Social Media Posts Guide: https://www.salonownersuccess.com/instagram

There's a big chance you already use hashtags at least most of the time when posting on your Instagram account...right? But you may not be aware that you're using the WRONG hashtags and it could (literally) be costing you potential paying clients. I see this happen on a daily basis. Why? Because Beauty Professionals were never really taught what hashtags really are, how powerful they can be and most importantly...how the heck to use them properly! Hit play to find out the best, most powerful way you can start implementing a much better and effective hashtag strategy for your beauty business to bring in more paying clients. Download Your FREE 7 Days of Instagram Posts Guide: https://www.salonownersuccess.com/instagram  FREE Facebook Group for Beauty Pros: https://www.facebook.com/groups/2675629405833647/ Get Social Media Tips in Your Instagram Feed: https://www.instagram.com/salonownersuccess/