Podcasts about salonmarketing

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Best podcasts about salonmarketing

Latest podcast episodes about salonmarketing

The Beauty Entrepreneur's Business Coach
New Income, Less Work: How to Add Revenue Streams to Your Service Business, Salon & Spa for More Revenue

The Beauty Entrepreneur's Business Coach

Play Episode Listen Later Apr 29, 2025 13:14


Ready to make more money without working harder? In this episode of The Salon Business School podcast, I'm breaking down smart, strategic ways you can create additional streams of income inside your beauty business.From product sales to low-maintenance services and passive income ideas, you'll learn how to boost your bottom line without burning yourself out.✨ If you're serious about growing a profitable, freedom-based salon business, this is your next move!

The Beauty Entrepreneur's Business Coach
Salon Success Secrets with Beth Minardi What It Really Takes to Win in This Industry

The Beauty Entrepreneur's Business Coach

Play Episode Listen Later Apr 22, 2025 43:53


In this raw and real episode of The Maria Fontana Show, I sit down with the powerhouse Beth Minardi to spill the tea on what actually drives salon success in today's world.We're diving deep into what it means to grow a beauty business that's profitable, aligned, and built for the long haul—no fluff, no B.S.Beth shares how she reinvented her salon biz, mastered her mindset, and created a life of freedom while still doing what she loves.If you're tired of the hustle that leads to burnout, and you're craving a roadmap that actually works, this convo is for you.

The Beauty Entrepreneur's Business Coach
"Automation in the Salon: Pitfalls, Profits, and the Path Forward"

The Beauty Entrepreneur's Business Coach

Play Episode Listen Later Nov 26, 2024 14:54


On this episode of The Maria Fontana Show, we dive deep into the world of automation in the salon, beauty, and wellness industry. Discover how leveraging technology can streamline your operations, increase profits, and reduce stress—but only if implemented wisely.From common automation pitfalls to game-changing benefits, I'll share practical tips and strategies to help you embrace the future without losing the personal touch that keeps your clients coming back. Tune in and transform how you think about running your business!Register today at : thesalonbusinessschool.com#SalonSuccess #AutomationTips #SalonBusiness #WellnessIndustry #MariaFontanaShow #BeautyTech #SalonOwners #StreamlineYourBusiness #EntrepreneurMindset #MillionaireMindset

The Beauty Entrepreneur's Business Coach
Mastering Social Media: Keep It Simple, Make It Effective

The Beauty Entrepreneur's Business Coach

Play Episode Listen Later Sep 2, 2024 9:41


In this episode of The Maria Fontana Show, we dive into the world of social media and explore how to use it effectively without feeling overwhelmed.With countless platforms and endless content, social media can feel complicated—but it doesn't have to be!Join Maria Fontana as she shares her expert insights on keeping things simple while leveraging social media to grow your brand, connect with your audience, and achieve real results.Whether you're a business owner, content creator, or simply looking to enhance your online presence, this episode will teach you how to streamline your social media strategy and use it correctly—without the stress.Tune in for practical tips, simple strategies, and a fresh perspective on making social media work for you.Perfect for anyone who wants to cut through the noise, build authentic connections, and maximize their social media presence with ease.Join our free community here: https://www.facebook.com/groups/brilliantbusinesswithmariafontanaGet the weekly business growth newsletter: https://mariafontanamasterclass.ck.page/b379e89888

The Beauty Entrepreneur's Business Coach
Why Every Hairstylist and Salon Owner Should Be a Millionaire: Unlocking the Secrets to Wealth

The Beauty Entrepreneur's Business Coach

Play Episode Listen Later Aug 26, 2024 9:07


In this episode of "The Maria Fontana Show," we dive into why every hairstylist and salon owner has the potential to become a millionaire and what it truly takes to achieve that level of success.Maria Fontana explores the mindset shifts, strategic business practices, and financial habits that can transform your salon career into a lucrative venture.Discover actionable steps and inspiring insights on building wealth in the beauty industry, creating a thriving business, and embracing a millionaire mindset. Tune in to learn how to unlock your full earning potential and turn your salon dreams into reality.Book a call with Maria

The Beauty Entrepreneur's Business Coach
Strategically Grow and Profit Maximization for a Salon Owner

The Beauty Entrepreneur's Business Coach

Play Episode Listen Later Aug 19, 2024 8:10


In this episode of "The Maria Fontana Show," we focus on the crucial strategies for salon owners and beauty business entrepreneurs to grow their businesses and maximize profits.Learn the importance of strategic planning, effective marketing, and financial management tailored specifically for the beauty industry. Maria Fontana shares actionable insights and proven techniques to help you scale your salon business, attract more clients, and boost your bottom line.Discover how to effectively grow your salon clientele, increase client retention, and transform your salon into a thriving, profitable enterprise through smart, strategic growth.Tune in to unlock the secrets of successful salon management and profitability.Watch Full Series on You TubeWork with Maria Free Call

The Beauty Entrepreneur's Business Coach
Google My Business: Attracting Top Clients and Talent to Your Salon

The Beauty Entrepreneur's Business Coach

Play Episode Listen Later Aug 12, 2024 10:15


In this episode of "The Maria Fontana Show," we delve into the powerful potential of using a free Google Business listing to attract top-tier clients and build a dream team for your salon.Discover how to optimize your listing, leverage client reviews, and boost your online presence to stand out in the competitive salon industry.Maria Fontana shares her expert tips and success stories to help you harness the power of Google My Business and elevate your salon to new heights. Tune in and learn how this simple, free tool can transform your business, drawing in the clientele and team members you deserve!Helping salon owners, hairstylists and salon business owners thrive.WATCH FULL SERIES ON YOUTUBE

The Hairstylist Rising Podcast
Hairstylists' Change the World with Elizabeth Faye

The Hairstylist Rising Podcast

Play Episode Listen Later Jan 1, 2024 40:02


Say Hi to Faye on IG Elizabeth Faye / Coach & Retreats / Breathwork & Business (@heyelizabethfaye) • Instagram photos and videos In this episode of "Hairstylist Rising," your host, Jodie Brown, welcomes the amazing Elizabeth Faye to the show. Elizabeth, known for her transformative work in the beauty industry and her documentary "Hairstylists Changed the World," shares her journey from stylist to educator, healer, and entrepreneur. Together, they explore the holistic approach to hairstylist education, the crucial role of self-care for beauty professionals, and the art of navigating career pivots. Join Jodie and Elizabeth as they delve into the seasons of metamorphosis in one's career, the power of being body-led, and the seamless integration of personal development into the realms of life and business. Elizabeth Faye kicks off the conversation by emphasizing the importance of well-being and self-care within the hairstylist profession. Drawing from her own transformative journey, she reveals how she integrated holistic modalities into the beauty industry to address the gaps in hairstylist education. Her mission: equipping stylists with the tools needed to protect their physical, emotional, and energetic well-being. Throughout the episode, Elizabeth highlights the significance of following one's inner guidance and trusting the seasons of metamorphosis in a stylist's career. Recognizing that each journey is unique, she encourages beauty professionals to embrace change and explore new horizons. Elizabeth delves into the natural cycles of transformation, likening them to the seasons of the year. These cycles, she explains, involve shedding and releasing (fall), fortification and deepening roots (winter), new beginnings (spring), and harvesting the fruits of one's efforts (summer). Embracing these cycles, she argues, can lead to profound personal and professional growth. The episode concludes with Elizabeth stressing the importance of integrating personal development work into all facets of life, from business to relationships and finances. She underscores that personal growth is not an isolated endeavor but rather has a transformative ripple effect across various areas of our lives. The significance of well-being and self-care for hairstylists. Integrating holistic modalities into the beauty industry. Trusting inner guidance and navigating career pivots. The power of being body-led and intuitive. Understanding the natural cycles of transformation. The seamless integration of personal development into life and business. Tune in to this enlightening episode of "Hairstylist Rising" for a captivating conversation that offers valuable insights to hairstylists, educators, and anyone embarking on a journey of career transitions and personal growth.  

The Hairstylist Rising Podcast
How Hairstylists Can Drop The Shame & Use Money To Get What You Want

The Hairstylist Rising Podcast

Play Episode Listen Later Sep 4, 2023 33:42


Snag your discount on Bye Bye Debt from Misty   Say hi to Misty on Instagram   Welcome back to the Hairstylist Rising Podcast! In today's episode, we're diving deep into transforming your money mindset, flipping the script on those unhelpful money narratives that have been holding you back, and discovering how you can use your money as a powerful tool to achieve your life and career goals. I'm thrilled to have a very special guest with us today, Misty, a renowned money coach and life coach dedicated to helping hairstylists like you take control of their finances.    Episode Highlights:   Understanding Your Money Story: Misty shares her personal journey of financial transformation, from feeling stuck in debt to taking control of her finances   Breaking the Scarcity Mindset: The hosts discuss the scarcity mindset and how it keeps you trapped in financial stress. Misty emphasizes the importance of shifting your mindset to overcome this scarcity mentality   Changing Your Money Habits: Misty offers practical advice on how to break free from unproductive spending habits and make intentional choices with your money   Identifying Your "Why": Discovering the emotional reasons behind your spending habits and financial goals can be a game-changer. Misty explains why understanding your "why" is crucial   Convenience vs. Value: The hosts delve into how people often spend money for convenience rather than true value and share tips on making intentional choices   Mindful Spending: Misty and Jodie discuss the importance of awareness in your spending and how it can free up money for things you truly cherish   Empowerment Through Control: Misty shares success stories of clients who gained control over their finances, showing how small changes can lead to substantial financial freedom   Thank you for joining us on this insightful + powerful episode of the Hairstylist Rising Podcast. Misty's wisdom and guidance have shed light on the power of transforming your money mindset and taking intentional actions to improve your financial well-being. Remember, it's not about restricting yourself but redirecting your resources toward what truly matters to you. If you found this episode valuable, don't forget to subscribe, leave a review, and share it with your fellow hairstylists.   Stay tuned for more inspiring conversations on Hairstylist Rising, where we empower hairstylists like you to excel in your career and life.  

successfulstylistacademy
The Secret to Becoming a Successful Beauty Expert: Get a Coach!

successfulstylistacademy

Play Episode Listen Later Aug 15, 2023 21:23


If you are a beauty expert who wants to take your career to the next level, this episode is for you. We will discuss the top reasons why beauty experts need a coach. Learn how to grow your business, improve your skills, and stay ahead of the curve with Hunter Thompson & Successful Stylist Academy today! Join our Successful Stylist Waitlist to join our next Group Coaching Container. Get our FREE 6 Figure Stylist Digital Book HERE. Key Takeaways: 1. Education is key & you can learn from everyone. 2. Reach out to mentors, the best of the best always have a coach. 3. Working with a coach helps you gain your confidence. 4. Don't allow yourself to be ruined by praise, rather than accept constructive criticism. 5. Education is the truest way to build connections in the industry & also fast track your business as a hairstylist behind the chair. 6. Ongoing education provides a valuable experience to have a second set of eyes to provide feedback, correct posture, and give pointers. 7. Working with a coach will encourage you to tackle obstacles which helps you get better at your craft. Get 15% our favorite clean skincare line, Pharmagel with code SSA15 Find Hunter on Instagram Watch our Podcast Videos HERE

successfulstylistacademy
5 AI Tools That Every Salon Should Be Using

successfulstylistacademy

Play Episode Listen Later Aug 1, 2023 21:02


The beauty industry is constantly evolving, and artificial intelligence (AI) is one of the latest trends to have a major impact on the way salons operate. AI-powered tools can help salons save time and money, provide better customer service, and increase efficiency. Founder Ambrosia Carey breaks down her favorite tools to use for her business. Try Flodesk with 50% off for an entire year. To learn how to market your business more, join the Marketing Collective Waitlist. We want to hear from you! Drop your Review & tell us what you want more of! Key Take-aways: 1. Email Marketing to automate and personalize your client's experience. Try Flodesk at half-off! 2. AI helps you bring in the right leads, improves conversions, and automated workflows to save you hours every week. 3. Set up 3 warming emails before sending a sales email for better conversions. 4. Utilize ChatBots; Chatfuel, Many Chat, and Drift are a few that help with answering FAQ's or selling products. 5. Google Analytics: Create reports to summarize traffic sources, conversion rates, bounce rates, session duration, and keywords. 6. ChatGPT, Bard, and Llama 2 are the 3 open source models you should try. 7. ChatGPT can learn what your preferences and voice are. Use it as a virtual assistant to help you organize, write up emails, or even policies. 8. Bard gives you options and a list of examples when looking for information or inspiration. 9. Llama 2 is run by Meta and partnered with Microsoft; offering options such as writing code, creating websites, and tracking metrics. Visit us on Instagram for more or TikTok if you prefer. Get 15% off with our Sponsor & favorite skincare line, Pharmagel, code SSA15 at checkout.

successfulstylistacademy
5 Social Media Strategies Salons Should Practice

successfulstylistacademy

Play Episode Listen Later Jun 7, 2023 18:43


Thrive in the competitive salon industry by implementing these five effective strategies to make a significant impact. From reaching and attracting your audience to building trust among clients, these strategies can help drive salon success to a win-win social media marketing formula. Join Ambrosia Carey and Drea Lecher as they reveal these top 5 best practices. Get our 10 Habits of a 6 Figure Stylist Guide for FREE. Get instant access to our Marketing Mastery Course. Key Take-Aways: 1. Archive all content in a shared folder for your salon page. 2. Post regularly w/ local & geo hashtags w/ a posting cycle. 3. Quality of information is more important than the quality of your grid. 4. Weekly or monthly showcase or features: team member, philosophy, product, fun facts, what makes your salon unique. 5. There is a line between being funny & being professional. Be careful of what you share with clients on social media. 6. Host giveaways & competitions to get new & existing clients involved. 7. Take advantage of UGC, user generated content. Follow clients to reuse or ask your clients to take a selfie.   Thanks to our Sponosor: Pharmagel: Visit Pharmagel.net & use code SSA15 to earn 15% off your happier, healthier skin. For more tips, find us on Instagram or our Podcast Page!

successfulstylistacademy
Running your Beauty Business During a Recession

successfulstylistacademy

Play Episode Listen Later Mar 8, 2023 42:42


As a beauty business, hairstylist, or salon owner, a recession doesn't always have to be a scary topic. Ambrosia & Drea talk about practices they think all businesses should focus on & even invite you to join one of our Social Pop-Up events. Join us in the near future to go more in depth, how you can practice builidng a sustainable & profitable business! Join us at our next pop-up HERE & add SSAPOD to checkout for 10% off! Get access to our Membership for 7 days FREE! Find us on Instagram We're also on TikTok Key Take-Aways: 1. Pre-plan your business to survive & thrive when it comes to recession preparation. 2. Ask your clients what they find most valuable or look forward to the most when coming to see you. 3. What can you reintroduce to your clients that you may have gotten out of practice doing? 4. Lipstick effect: During stressful economic times, women indulge in small things to feel beautiful for an emotional boost. 5. What type of emotional boost can you add into your routine when connecting to your clients? 6. Add mini or express services to your menu. 7. Treat every client as if they're the only client you have. 8. Give clients permission & options to go longer between services if they're on a budget. 9. Try to find innovative ways to offer your services differently like a special package, longer massage, or scalp care. 10. Create a custom plan for future visits with each client so they have something to look forward to & know cost wise what it might be. 11. Make your bundle options a secret or underground menu to clients rather than advertise it to avoid confusion & comparison shoppers. 12. Share your affiliate links on your website, a landing page, and your accounts to future & existing clients. 13. Host an event & educate your clients in the salon twice a year. 14. When you hear recession, think of connection & community as your main focus.   15. Every encounter counts. Sponsors: SalonScale: Know the exact cost of hair color in every bowl. Get 10% off your annual subscription using code Ambrosia10  https://salonscale.com/ambrosia-carey Truss: Brazil's leading hair brand for over 20 years. TrussAmbrosia for 10% off all products at http://www.trussprofessional.com

The Beauty Entrepreneur's Business Coach
How to stay motivated 2023

The Beauty Entrepreneur's Business Coach

Play Episode Listen Later Dec 5, 2022 7:35


2 Ways to Create Better Results for Yourself In this live video, we'll discuss the two different ways you can create results for yourself.Timeless methods that are proven to work for everyone, no matter where you are in life.Two easy but effective strategies which have helped people worldwide find inner peace and happiness.Lost your motivation? Don't know how to find clients? Confused about where to start?Str Does it feel like you are running in circles without getting ahead? Like your problems just keep piling on?The Brilliant Business Jumpstart Program will take you by the hand and walk you through all the steps necessary to change your mindset, attract quality clients and achieve results sooner. Enroll today!Work with me: mariafontana.com/work-with-me#salonlife#businesstips #salonbusiness #holisticbusiness #businessgrowth #mindset #motivationmonday

The Beauty Entrepreneur's Business Coach
How To Take Care Of Yourself & Your Mind When You're Running A Business | #personaldevelopment

The Beauty Entrepreneur's Business Coach

Play Episode Listen Later Nov 14, 2022 6:52


See how to take care of yourself when you're an entrepreneur.Self care is an important part of being an entrepreneur, but it can be hard to fit into your schedule. Here are some ways you can find the time to take care of yourself!First, make sure that you're prioritizing self-care in the first place. It's easy to get caught up in work and lose sight of how important it is for our well-being. Self-care isn't selfish—it's about making sure we have enough energy and enthusiasm for what we're doing. If you find yourself feeling drained or overwhelmed, take some time for yourself!Next, try scheduling in time for self care as much as possible. The more often you do it, the easier it will become ingrained in your daily routine. You'll also start to notice how much better you feel when you're taking care of yourself regularly!Finally, remember that there's no one right way to practice self care—you just need to find what works best for YOU! If meditating doesn't do anything good for your mind or body (and vice versa), try something else until something clicks with you.Self-care is a concept that's often discussed in the business world, but it's not always clear what it means. The truth is, self-care isn't just about taking a hot bath and sipping wine. It's about taking a moment to breathe and reflect on what you're doing and why you're doing it. If you don't have time for that, here are some quick tips to get you started with self-care as an entrepreneur:1. Wake up early and go for a walk outside.2. Have breakfast away from your desk (and phone).3. Take a shower at night before bed so that you can sleep in on weekends!Work with me : mariafontana.com/work-with-meFollow me on social @mariafontanaconsulting

The Hairstylist Rising Podcast
Social Media Habits Hairstylists Should Adopt Right Now

The Hairstylist Rising Podcast

Play Episode Listen Later Nov 7, 2022 31:53


Today's episode is all about social media habits that you should adopt right now as a beauty pro. This is a mixture of actionable tips that you can apply that will help you attract more of your dream clients, as well as a breakdown of some of the things that I see in our industry happening right now in the social media space that are not altogether healthy and are probably contributing to some of the burnout and this epidemic of feeling like you're not good enough.    It doesn't have to be this way. I know that for myself and for many of my students, social media has allowed us to build businesses that we love and work with and connect with people that really align with our goals as business owners and as human beings.   So there is a really positive side to learning how to properly use social media. There's also a dark side, which I am going to be addressing today, as well as giving you some actionable solutions so that you can continue to market your business without the feeling of burnout and stress.    I'm gonna give you a combination of some tough love, some actionable steps, and some mindset tricks today, and I am really, really excited for the impact that this episode is gonna have on your business and your wellbeing because both of those things are important and really can't exist without one.   Every salon owner, esthetician, suite owner, commission stylist and independent hairdresser should listen to this.   Come say hi on Instagram Grab the FREE Instagram Visibility Challenge Mini Course

The Hairstylist Rising Podcast
The Self Love Episode: Protecting Your Energy As A Hairstylis

The Hairstylist Rising Podcast

Play Episode Listen Later Oct 31, 2022 40:05


As hairstylists we can take on a lot of energy from our clients and as service providers it's easy to focus outside of ourselves.   Brittany Carmicheal is focused on changing the industry (and through that, the world) one hairstylist at a time.   Today's episode is all about finding your joy, finding fulfillment and protecting your energy in the modern world.   Every hairstylist, salon owner, esthetician, makeup artist and beauty professional needs to listen to this episode.

The Hairstylist Rising Podcast
How To Become A Cash Confident Stylist

The Hairstylist Rising Podcast

Play Episode Listen Later Oct 10, 2022 38:55


Misty Jayne is back on the show and this time she's teaching you how to build confidence with your money!   Links mentioned in the show:   Sign up for her free class! Grab her guide “5 Ways To Find More Money”

The Hairstylist Rising Podcast
How Energy & Intention Impact Your Branding & Your Beauty Business

The Hairstylist Rising Podcast

Play Episode Listen Later Aug 29, 2022 35:36


You know that I believe with all my heart that ANYTHING is possible for you as a hairstylist. My guest today is Ebony Nelson in a hairstylist turned intuitive business coach and I asked her to come back on the show for two reasons…   One. She is the concrete proof that as a hairstylist and visionary you can do ANYTHING   Two. As an intuitive business coach ebony is the perfect person to discuss big dreams, fear, taking risks as a beauty business owner and how your energy and personal growth with change your business.    We discuss:   How to face your fears and finally chase your dreams Assessing and raising your vibration The true cost of hustle culture Nurturing your dreams Self care & sustainability in your business practices   This conversation was so deep and beautiful that I believe you'll feel inspired, transformed and lit up by the end of it.    I can't wait to get started to without further ado… let's chat with Ebony

The Hairstylist Rising Podcast
Are you getting in the way of your success as a hairstylist?

The Hairstylist Rising Podcast

Play Episode Listen Later Aug 22, 2022 37:04


Hairstylist, the things you tell yourself: are they mostly positive or negative?⁠✨⁠ ⁠ In today's episode we are having an important conversation even if it's a little uncomfortable on ways you may be self-sabotaging. ⁠ ⁠ I'll get into some details of how some of these things have affected me and those close to me in the episode because I want you to know if you're here right now… you're not alone and I don't want there to be any shame or guilt surrounding it.⁠   The reality is that whatever you've done up until this point... has led you to where you are. ⁠ That means, if you want something to change in your career or your life… something has GOT to change with the way you approach it. ⁠

The Hairstylist Rising Podcast
From 0 To Full Clientele In 4 Months: A Visionary Stylists Journey

The Hairstylist Rising Podcast

Play Episode Listen Later Aug 15, 2022 37:17


The idea of change and growth can be a little scary… especially as a hairstylists who's been conditioned that build a clientele has to be hard and take a really long time. What if you could move to a new city and fully rebuild in 4 months? What if you could bring in aligned clients who trust and respect you? What if you could do it all with ease and flow?   My guest today did just that and she's going to share some of her secrets and tricks to empower you to live life on your own terms and alleviate the fear of change.   Today's episode is extra special to me because my guest today is ALSO one of my amazing BBB alumni. She's done amazing things and I can't wait to share her journey with you.   This conversation is so inspiring and if you are a visionary stylist it will resonate with you on a really deep level.   I spent a lot of my career feeling misunderstood or like I didn't quite fit in and we are going to dive into how creativity and vision can feel like a burden… and how life changing it is when you learn how to channel it.   We're diving into:  

The Beauty Entrepreneur's Business Coach
The Secrets of The Salon Owner Exit Strategy

The Beauty Entrepreneur's Business Coach

Play Episode Listen Later Jul 28, 2022 43:08


When I started my first brick & mortar business I was only 19 years old.I had no real clue what business was but I had a Crystal clear vision of what I wanted and how I wanted to show up in the world.I knew for sure I could not conform to employee mentality or be stifled in my creativity.As I grew and expanded my businesses to more than 10 businesses over the 36 year Entrepreneurial journey I have learned a ton of stuff and had to unlearn a lot too!When I can to the online world in 2008 I thought I needed to follow what all the “gurus” were teaching, not because I did not know business, but because I thought I had to learn a new “way”.Well, thousands of dollars ( I mean a lot of thousands) and hours wasted I found myself doing shit that was out of alignment with my personality and energy, I felt so pissed off and drained!One day I just stopped everything…I sat with my Intuition and felt into my truth….It spoke loud and clear to me, so I immediately went back to what I knew to be true in the offline business world and birthed my own methodology which is how I have grown my own successful online consulting practice and helped 100's of small business owners launch and grow their dream businesses without overwhelm!On June 27, 2022 I will be pulling the curtain back on the first steps I took to get Clarity & Confidence to launch my Consulting Practice, I will be sharing the exact steps so you can do the same, and add a new stream of income to your bottom line, without tech, overwhelm or bs!Book a consultation: mariafontana.com

The Beauty Entrepreneur's Business Coach
The Secrets To Kn owing Your Numbers and Running a Successful Salon with Nikki Lee

The Beauty Entrepreneur's Business Coach

Play Episode Listen Later Jun 30, 2022 22:17


The Beauty Biz Educator- Founder/Statements Inc▪️Business Educator/Coach ▪️Founder/Merit & Moxie ▪️Salon Owner ▪️ SpeakerMy name is Nik Trowbridge, and I entered into the Beauty industry at 18 years old after growing up as a tomboy(ironically). After searching for the right salon to make a home for myself (finding that more challenging then I originally anticipated), I “accidentally” opened my first salon 18 years ago.Throughout this process, a lot of learning happened. Fortunately, I had brilliant mentors and a high pain tolerance, which served me well in running a salon company.So that little salon named Statements the Salon located in Woodbridge, VA has grown to approximately 50 employees grossing around $2.8 million per year. This happened with business systems and an environment that encourages team growth.I also have an amazing school named Statements the Academy. We have a time-tested curriculum that transitions students to become fully booked stylists in lightning speed. I've been lucky enough to be an educator with a lot of amazing companies like TIGI, Goldwell, AcademyPro, Paul Mitchell Academy guest artist, just to name a few.Because of this journey, I began a salon consulting company in order to share my experiences as a stylist and salon owner. The knowledge that I gained has defined me and initiated a burning aspiration of educating in a way that's convenient, broad, and affordable for everyone. In a light bulb moment, the concept of The Statements Project was born.I hope to add to my future bio: Helped members of the Beauty industry to accelerate their careers and grow incredible salon environments!Connect with nikki on facebook or intsagram

successfulstylistacademy
Instagram Tips for Hairstylists

successfulstylistacademy

Play Episode Listen Later Jun 14, 2022 40:17


Instagram can be a great marketing tool for hairstylists and salon owners if it's used correctly. Listen in on our quarterly update, best practices to build your business on Instagram. Get life-time access to Social Marketing Mastery Hairstylists get the 6 Figure Download Key Take-Aways: 1. Going live: share your process with others. 2. Ask clients to tag you when they post selfies. 3. Get clarity on your platform goals, and have 3 key initiatives when posting. 4. Prioritize engagement over posting. 5. We attract what we project. If you don't like to be personal, be personable. 6. Test out what works best, check with your insights, and place an ad on what's going well. 7. Add visual to audio as most people have their sound off. 8. Add hashtags into your stories. 9. Have some of your hashtags personalized, specific to your salon, and some that have under 10k uses. Hang out with us on Instagram. For coaching, courses, & free resources, check the website. Sponsors: SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10  https://salonscale.com/ambrosia-carey  Truss: Brazil's leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com 

The Hairstylist Rising Podcast
The Systems You Need To Introduce In Your Beauty Business ASAP

The Hairstylist Rising Podcast

Play Episode Listen Later Jun 13, 2022 45:39


My guest today is Elisha Monique, salon coach and product development consultant. She teaches solid business foundations and structure so that you can hire a salon manager, open multiple locations and retire from the chair with ease and profitability. Today on the show Elisha is going to teach on: Different paths in the beauty industry The top 3 systems to introduce as soon as possible Connecting with your vision How getting specific will change your life We're also going to touch on how to take the first step if you have dreams of creating your own product line! So, we're just about to dive into today's episode but before we do: I have to ask something of you.    If you love the hairstylist rising podcast and you're listening on Apple Podcasts, please leave a rating and a review.     Tell me what you love, your favorite topics and anything you want me to cover on the podcast!    Your reviews help more stylists discover Hairstylist Rising!   Find Jodie on Instagram Find Hairstylist Rising on Instagram

successfulstylistacademy
Diversifying Your Income Potential

successfulstylistacademy

Play Episode Listen Later Jun 7, 2022 30:00


Starting as a hairstylist over 15 years ago, Salon owner Samantha Landin shares how she has expanded her business model & is able to serve clients throughout the entire country. 3X your business with your perfect clients Hairstylists get this free download Key Take-Aways: 1. Ask your younger self what you wish you would've done as you grow. 2. Focus on the relationships for building. 3. Talk about things that you love & let the products sell itself. 4. Hire people who are better at things than you are. 5. Rent a suite before opening a salon. 6. Have boundaries & learn from others who have been doing this for a long time. 7. You won't make more money being a salon owner or building a business than you would renting a chair. 8. Get educated on economic growth before opening a salon. Inflation can surpass the growth of the business if we aren't careful. Find Ur New Image here  Sponsors: SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10  https://salonscale.com/ambrosia-carey Truss: Brazil's leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com 

successfulstylistacademy
Being a 6 figure Hairstylist

successfulstylistacademy

Play Episode Listen Later Jun 1, 2022 37:07


From stylist to manager to multiple salon owner to executive chain director, Michael Cole has helped over 1 million salon professionals breakthrough to a more prosperous career. Today Michael will be sharing with you the habits to being a top 6 figure hairstylist. For a free 6 figure stylist download: https://view.flodesk.com/pages/622541789b7136a9e313da40 Top Take-aways:   1. Allow yourself to be mentored & seek a coach. 2. Vet your coach out, and make sure they are knowledgeable in where you want to be. 3. Get really clear on your goals. 4. Strive to be debt free in your 30's. 5. Put money in your retirement & aim to have a million by your 40s. 6. When your income increases, don't increase your expenses. 7. Once you take income minus expenses and then pay taxes, the income of a W2 compared to self employment is identical. 8. Transitioning from commission to suite to salon ownership is becoming a really successful model. Find Michael here: https://instagram.com/michaelcole_summit?igshid=YmMyMTA2M2Y= SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10  https://salonscale.com/ambrosia-carey Truss: Brazil's leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com

successfulstylistacademy
Evolution of a Hairstylist

successfulstylistacademy

Play Episode Listen Later May 24, 2022 49:20


As a global award-winning colorist and stylist, Chrystofer Benson walks us through the evolution of his accomplishments, learning lessons, and what has led to his ongoing successes in the hair industry. Get access to our Hair Tour Bundle: http://ambrosiacarey.teachable.com/p/hair-tour-virtual-bundle Top Take-aways: 1. Sometimes others see in you what you don't see in yourself 2. Check in with yourself on what you feel is best for you rather than worrying what others think. 3. You can emulate people by what you watch & see. 4. Have confident humility within your craft. 5. Be willing to pay it forward. 6. There are so many ways each can find success in this business. Find what ignites your fire. 7. Surround yourself with people where it doesn't feel like work. 8. Set goals that scare you. 9. Recognize that everyone has days that are really tough, and you can always go back to what you're grateful for. 10. Champion the people who have taught you, & give credit where they deserve. Follow for more: https://instagram.com/cbensonhair?igshid=YmMyMTA2M2Y= https://instagram.com/haircbc_pro?igshid=YmMyMTA2M2Y= SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10  https://salonscale.com/ambrosia-carey Truss: Brazil's leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com For Coaching, Courses, and Community, visit the website: Ambrosia Carey | Stylist Educator

The Hairstylist Rising Podcast
Hairstylist's Instagram Questions: Answered

The Hairstylist Rising Podcast

Play Episode Listen Later May 24, 2022 32:33


I'm answering some of the top & most frequently asked questions from my community that my team has gathered in this episode, so if you've had a burning question as a beauty pro… you may well be about to get your answer! Also, I've got some exciting news for hairstylists, salon owners, beauty pros & suite stylists: The Instagram Visibility Challenge for Beauty Pros is BAAAACKKKK! Click here to sign up. You can grab your free ticket at jodiebrown.ca/visibility After this challenge, you will know... Why your Instagram page isn't gaining new followers and find the three key elements your missing to make someone stick around (which allows you to nurture and turn them into clients) How to stay consistent and come up with new content ideas, and there is one thing that you can master to maximize the amount of potential dream clients that see your content... you'll learn it on Day 2 How to increase engagement and get more clients using Instagram specific strategy to organically grow on IG, this quick, actionable + to the point challenge will kickstart your success! As you know, I teach stylists how to ditch IG overwhelm, build magnetic personal brands and become confident marketing pros with thriving, fulfilling businesses. I put together this FREE 3 day challenge to help you maximize your visibility and profitability as a hairstylist on Instagram! Grab your ticket here!

successfulstylistacademy
Growing as a Hairstylist beyond the Salon

successfulstylistacademy

Play Episode Listen Later May 17, 2022 33:23


If you're wanting to work on set, session style, even work Hair-shows as a platform artist, keep listening. We have Jessica Warburton with us, sharing how she joined as a guest artist with leading color brands, as well as huge productions, such as Picard and The Mandalorian. Grow your marketing skills: https://ambrosiacarey.teachable.com/p/socialmarketing Get a 7 day trial to our membership page: https://ambrosiacarey.teachable.com/purchase?product_id=3680618 Key Take-Aways: 1. Being honest & true to what you need in this industry will help guide you. 2. Make education a priority. 3. Don't be afraid to reach out & offer to help a person or brand you want to work with. 4. Find a good work culture where your dreams are supported. 5. Find your lighthouse, a good mentor will guide you. 6. Practice boundaries, but be tactful with them. Find Jessica on Instagram: https://instagram.com/hairhunter?igshid=YmMyMTA2M2Y= Our Instagram: https://instagram.com/successfulstylistpodcast?igshid=YmMyMTA2M2Y= Sponsors: SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10  https://salonscale.com/ambrosia-carey Truss: Brazil's leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com

The Hairstylist Rising Podcast
The Beauty Biz Pricing Episode: How, Why & When To Increase Your Prices As A Hairstylist Or Salon Owner

The Hairstylist Rising Podcast

Play Episode Listen Later May 16, 2022 39:37


Salon & hairstylist business coach Nina Tulio is back. For those of you who are new listeners, Nina is a powerhouse business coach and owner of N1 Agency. We are talking about a very hot button topic today, yep, price increases.   We chat about Hourly pricing, and A la carte pricing as we dive into this subject and get into the nitty gritty about why you need to re-evaluate your time and pricing!   We talk how pricing can be affected by beauty pro's lifestyle and goals, and we also dig into beauty industry trends, your brand and your business.    There are many instances and reasons WHY hairdressers have to increase prices, and if you haven't upped your prices recently… you don't want to miss this episode.    Things to look at that have been rising and why you need to look at your pricing are:   -Product Cost -Expenses -How far out are you booking? -Cost of living   Whether you are booked and busy or building behind the chair, Nina has got you covered.   Check out Nina at www.Ninatulio.com

successfulstylistacademy
15 Marketing Mistakes Salons Make

successfulstylistacademy

Play Episode Listen Later May 10, 2022 35:09


Ready for a salon marketing strategy that brings your hair salon more clients & traffic? In this episode Ambrosia Carey is breaking down the Top 15 marketing mistakes beauty professionals make, and how to start correcting right away. For an in depth course on marketing: https://ambrosiacarey.teachable.com/p/socialmarketing For referral links including your own FREE Beacons landing page: https://beacons.ai/ambrosiacarey Key Take-Aways: 1. Strengths, weaknesses, opportunity, threats 2. Most common marketing mistake for a lot of hairstylists is not understanding their target market. 3. Don't spend all of your time on Instagram, think of it as fast food. 4. Spend time of Pinterest. A live pin can stay active for up to 2 years. 5. Have a different strategy in different platforms. 6. Removing emotions from making business decisions can bring a new purpose. 7. Think of Instagram as fast food, posts only last 24-36 hours, whereas Pinterest lasts up to 2 years 8. Narrow your marketing efforts to 2 platforms. I social media, 1 SEO. 9. Spend 3-6 months using 1 search engine & 1 social media account & get to know them well. 10. Choose 2-5 KPI's & check on a weekly basis. 11. Build up your community & invite cross-promoting 12. 59% of business generated on averages comes from email marketing. 13. Take advantage of keyword research. 14. Send a survey to clients to get feedback from time to time. 15. Check your billboards…aka website, links, landing pages to make sure they're up to date. Let's work together on your marketing strategies with a 1:1 One-on-one personalized sessions | Ambrosia Carey - | Stylist Educator Sponsors: SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking with SalonScale. Get 10% off your annual subscription using code Ambrosia10  https://salonscale.com/ambrosia-carey Truss: Brazil's leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com Get a 7 day free trial to our subscription page: https://ambrosiacarey.teachable.com/purchase?product_id=3680618 Let's hang on social! https://instagram.com/successfulstylistacademy?igshid=YmMyMTA2M2Y=

successfulstylistacademy
What Owning a Salon has Taught Us

successfulstylistacademy

Play Episode Listen Later May 4, 2022 39:12


Do you own a salon or thinking of opening your own? Ambrosia Carey & Constance Robbins tell their side of salon ownership & what advice they have as their salon has evolved. Get lifetime access to our Marketing course here: https://ambrosiacarey.teachable.com/p/socialmarketing Key Take-aways: 1. Don't let your fear of failure keep you from what you could bew doing. 2. Growth in your career doesn't always mean you need to go through struggle. 3. Setting better boundaries removes a lot of stressors. 4. A salon structure should fit the goals of the owner. 5. Being a successful hairstylist doesn't mean you'll be a successful salon owner. 6. Build a community of other salon owner friends. 7. Not all businesses are the same. What works for one might not work for the Find Constance here: https://instagram.com/constancerobbins?igshid=YmMyMTA2M2Y= Our SSA Community here: https://instagram.com/successfulstylistacademy?igshid=YmMyMTA2M2Y= Sponsors: SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10  https://salonscale.com/ambrosia-carey Truss: Brazil's leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com

The Hairstylist Rising Podcast
Creating more Ease & Profit in your Hair and Beauty Business

The Hairstylist Rising Podcast

Play Episode Listen Later May 2, 2022 34:05


Alright before we get into today's episode I have a huge announcement for independent stylists… or if you've ever thought about becoming an independent stylist. A Really Suite Summit is back for year two!  

successfulstylistacademy
How to Become a Hairstylist Educator

successfulstylistacademy

Play Episode Listen Later Apr 27, 2022 39:51


If you are a hairstylist or salon owner interested in becoming an educator, you won't want to miss this episode. We get to sit down with the International Sales Director of Truss Professional, Lucas Pontes, who tells us just exactly what makes a great educator. Get 20% off all Truss Professional products with code: TrussAmbrosia here: https://storetruss.com/ Learn how to market your brand, grow your business, make more money, and diversify your income: https://ambrosiacarey.teachable.com/p/socialmarketing Key Take-aways: 1. There is no perfect formula, but knowing how to engage, make eye contact, and answer questions is huge. 2. Share tips, secrets; don't be afraid to share mistakes and what you learned to fix it. 3. Present with a beginning, middle, and end. Most importantly speak from the heart. 4. When looking to be an educator, attend classes from people you look up to. 5. Find out what you like that each educator does, and make it your own. 6. Education and stage presence is nothing but repetition. 7. Learn how to read your audience. 8. Stop recording during a class. Right then record yourself reading and listen back. 9. Practice in your own salon. Start with friends or staff. 10. Post what you're doing, focus on Hairstylists. 11. Know who you are and what you want to be, it always helps to be a specialist. Sponsors: SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking with SalonScale. Get 10% off your annual subscription using code Ambrosia10  https://salonscale.com/ambrosia-carey Truss: Brazil's leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com

The Hairstylist Rising Podcast
A Practical Guide to Manifestation and Mindset Work for Beauty Pros

The Hairstylist Rising Podcast

Play Episode Listen Later Apr 25, 2022 57:30


Welcome back to the hairstylist rising podcast, we're getting a lil woo today here BUT as always we are going to make it REALLY actionable for you. I'm thrilled to welcome my guest & dear friend Laura Symons back to the show. Laura is fellow Canadian who now lives in Texas and a business and mindset coach for hairstylists, she is helping entrepreneurs in the beauty industry build real wealth and sustainable businesses.    While strategy and systems are a huge part of this, today we are going to focus on something a little different… the foundation of building a healthy business and fulfilled life. I'm of course talking about your mindset. We're touching on some pretty hot topics including manifestation & tangible actions you can take to align your mindset with your goals. -Finding the evidence -Understanding your potential -Identifying and rewriting your limiting beliefs -self worth ✨Find Jodie on Instagram✨

The In Demand Hairstylist Podcast
[Branding That Works] Upgraded Conversations

The In Demand Hairstylist Podcast

Play Episode Listen Later Apr 20, 2022 24:36


In this episode, we discuss 3 ways that upgrading your conversations behind the chair can help... Brand yourself as an expert  Attract new clients  Increase your income Make sure you tune into the rest of the Branding That Works series for simple & easy ways you can start branding yourself starting today!  Let's Connect on.. Instagram Facebook  

successfulstylistacademy
Hairstylists & Emotional Discounting

successfulstylistacademy

Play Episode Listen Later Apr 19, 2022 34:44


Hairstylists, have you ever undercharged a client? Maybe you've offered a salon discount for a service when you had an opening in your day. In todays episode, we will be covering how & why we need to stop emotionally discounting, as well as where you can start now! Get our Hair Tour Bundle here: http://ambrosiacarey.teachable.com/p/hair-tour-virtual-bundle Enjoy 10% off SalonScale using code Ambrosia10 here: https://salonscale.com/ambrosia-carey Access to 7 day FREE trial to our SSA Society page: https://ambrosiacarey.teachable.com/purchase?product_id=3680618 Key Take-Aways: 1. Setting policies & organizing can be challenging to us creates. 2. Loving what we do & making connections adds a layer of difficulty when up charging. 3. It's even harder if you're independent or solo hairstylist as you can't blame the prices on anyone else. 4. Develop a new relationship w/ how we think about pricing & organization   5. Get a coach to be on the other side & help you. 6. There are other ways that we can add value without discounting the service. 7. What other areas of business can you align with someone else to offer collaboration? 8. Success is found within service, not strategy. 9. You're either getting paid, I'm gaining exposure, I'm stepping into growth, or I'm choosing to serve. 10. Focus on your craft. What is it suffering & how can you improve? 11. Once it starts with a thought, write it down & then speak it out. Sponsors: SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking. Get 10% off w/ code Ambrosia10  https://salonscale.com/ambrosia-carey Truss: Brazil's leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com

successfulstylistacademy
Selling Retail in the Salon

successfulstylistacademy

Play Episode Listen Later Apr 12, 2022 24:00


Want to build your salon clientele? Maddie is a commission hairstylist who built her business during the pandemic using an effective hair care routine with her simple retail strategies. Listen in to find out how! Get this FREE 6 figure hairstylist download: https://view.flodesk.com/pages/622541789b7136a9e313da40 Take-aways: 1. Courses and coaching with Successful Stylist Academy helped a ton 2. Teach through using your retail 3. Show and tell will help you sell 4. Show clients where to apply, place it in their hands, and let them feel it 5. Create a unique hair care routine for everyone. 6. Share routines and why on social media. 7. Inform clients about practicing healthy habits. 8. Set goals 9. Offer a contest or giveaway Find Maddie here: https://instagram.com/maddieraestyle?igshid=YmMyMTA2M2Y= Sponsors: SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10  https://salonscale.com/ambrosia-carey Truss: Brazil's leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com  

The In Demand Hairstylist Podcast
[Branding That Works] Your Station is Your Stage

The In Demand Hairstylist Podcast

Play Episode Listen Later Apr 11, 2022 18:40


In this episode, we talk about one of the easiest ways to brand & market your business through the customer experience...it doesn't cost a dime and it's probably one of the easiest ways to uplevel your guests expereince!  Make sure to tune into the previous episodes of the Branding That Works Series.  Let's Connect on Instagram  Joing the Facebook Community

The Hairstylist Rising Podcast
How To Use Instagram Reels To Grow Your Clientele As A Hairstylist

The Hairstylist Rising Podcast

Play Episode Listen Later Apr 11, 2022 36:43


Welcome back to the Hairstylist Rising podcast, today we are back with part 2 of my interview with vivian johns and we are diving into Instagram reels and content creation to grow your clientele. Todays episode gets into the nitty gritty details and strategies you can use if you want to create reels for your beauty business so grab a notebook and get ready to learn more from vivian. Vivienne Johns is a former salon owner turned educator and the founder of Hairdressers Social Club. She's based in Cornwall, UK and has a straightforward, no nonsense approach to Instagram that you'll find refreshing and inspiring. Vivienne is sharing actionable advice as well as a cautionary tale about why you should be careful what you wish for and guard your energy carefully when it comes to Instagram and the ever elusive viral post.

successfulstylistacademy
Salon Policies & Cancellations

successfulstylistacademy

Play Episode Listen Later Apr 5, 2022 41:22


If you're a hairstylist or salon owner, you probably know the importance of having clear cancelation policies. Join us as we talk further on how we handle policies in our salon & what we've learned. Get extensive salon marketing tools inside Social Marketing Mastery: https://ambrosiacarey.teachable.com/p/socialmarketing Key Take-always: 1. No shows will happen, laying out policies is crucial. 2. Communicate clearly with clients throughout touch points of services. 3. Make sure you get consent to charge in some form.   4. How much time do they have to cancel? Is there a deposit involved? When do they need to cancel by to receive their deposit back 5. Send reminders, to avoid no-shows. 6. Have your cancellation policy and personalization and confirmations. 7. Make sure you have healthy boundaries surrounding your cancellation policy. 8. Have a back up plan. Sponsors:   SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10  https://salonscale.com/ambrosia-carey Truss: Brazil's leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com

The Hairstylist Rising Podcast
Beauty Biz Instagram Don'ts & The New Best Practices For IG Marketing As A Hairstylist

The Hairstylist Rising Podcast

Play Episode Listen Later Apr 4, 2022 36:06


Today's episode is focusing on one of the most popular topics here on the hairstylist rising podcast… social media marketing for hairstylists. The landscape on Instagram is VASTLY different than it was 5, 10… even 3 years ago and that has led to a lot of stress and overwhelm in the beauty industry over how exactly we need to be using social media to market as hairstylists. Don't worry, we'll be diving into that today on a whole new level. There is SO much great information in this podcast, we HAD to split it into 2 episodes!  We're joined by Vivenne Johns, and learn how important instagram marketing can be for stylists and salon owners, and how numbers arn't always as important as they may seem. Vivienne Johns is a former salon owner turned educator and the founder of Hairdressers Social Club. She's based in Cornwall, UK and has a straightforward, no nonsense approach to Instagram that you'll find refreshing and inspiring. Vivienne is sharing actionable advice as well as a cautionary tale about why you should be careful what you wish for and guard your energy carefully when it comes to Instagram and the ever elusive viral post.   ✨Find Jodie on Instagram✨ Find Vivienne on Instagram

The Beauty Entrepreneur's Business Coach
How to Make your Business Grow | Increasing Business in 2022

The Beauty Entrepreneur's Business Coach

Play Episode Listen Later Mar 30, 2022 12:35


Today, I discuss how to make your salon business grow and increasing salon business in 2022. Want to learn some free ways to build your clientele and sales as a hairstylist, esthetician, or makeup artist? If you're a business owner, consultant, or freelancer, you've undoubtedly been through the struggle of finding new clients to grow your business. The desire to acquire more clients will consistently be part of your business goals every year. The salon business is growing fast and it seems that the market will continue to grow at a rapid pace. With more and more people grooming themselves, the demand for beauty services has increased by 20% in the last 5 years.Starting a new salon business, especially in 2022 could potentially be a big risk, but it doesn't necessarily have to be. Competition is very high and the salon industry is always changing. In order to stay afloat, you need to have an edge, something that your competitors don't have. In this video, we will look into the current trends in the industry and how they might affect salon businesses in 2022, as well as how you can use them to your advantage. We will also look at what marketing strategies can be used by salons to increase their clientele and how to avoid mistakes when trying out these strategies for the first time.Even if you already have an established offering that's proven itself to bring value to new or existing customers, there's always the opportunity to take your business or small business to the next level. When looking for clients, you may be tempted to book every client you can to increase the potential for success. However, this can be a defeating strategy if you don't attract the right clients, some clients just aren't a good fit for a business, and vice versa. That's why it's important to focus your search on clients who could potentially be a good fit for you. You want to book yourself solid with not just clients that pay you, but clients who allow you to charge more and build your reputation in your industry. In this episode we'll talk about how to attract the right clients and grow your business.If you enjoyed today's video about how to make your salon business grow and increasing salon business in 2022, please remember to like, share, subscribe and leave a comment if you have any questions, suggestions, or feedback. We hope to see you here again soon!Connect with Maria at: www.mariafontana.com#salonbusiness #salonmarketing #salonmarketingtips

successfulstylistacademy
Self Marketing for Hairstylists

successfulstylistacademy

Play Episode Listen Later Mar 29, 2022 37:12


Build your salon clientele and learn marketing ideas to book your hair styling business. Hang out with marketing consultant, Ambrosia Carey & educational director, Drea Lecher in this episode of actionable steps. For a deep-dive in marketing tactics watch this course: https://ambrosiacarey.teachable.com/p/socialmarketing Key Take-always: 1. Referral program to offer to existing clientele. *Hot tip, offer a % not $ off 2. Promote your must have add-ons. 3. Partner with a local influencer or blogger. *hint, they're two separate people.   4. Expanding your community reach   5. Bring new concepts & inspire your clients to build a stronger connection. 6. Send hand written cards 7. Having interactive touch points for your clients 8. Google my business profile 9. Incentive through social media check-ins & ask for reviews. 10. Plan out a content shoot 11. Give back to your community with philanthropy work. 12. When promoting your salon, focus on local reach only. Sponsors: SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10  https://salonscale.com/ambrosia-carey Truss: Brazil's leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com

The In Demand Hairstylist Podcast
[Branding That Works] The EASIEST Business Building Strategy That You Might Be Missing

The In Demand Hairstylist Podcast

Play Episode Listen Later Mar 8, 2022 22:28


We've all heard it..."Dress for Success"  I this episode I put a spin on this term and show you 4 ways you brand, market and BUILD your business simply by how you show up in the salon.  Simple, easy and tangible actions that you can put into place this week! 

Beyond The Technique Podcast
427: Pivot or Plummet, with Frank Gambuzza!

Beyond The Technique Podcast

Play Episode Listen Later Mar 7, 2022 41:22


The beauty industry has always gone through seasons of change, but as guest expert, Frank Gambuzza shares, this time there's an urgency to change like no other time before. Join us today as we dive into Frank's journey and what he's doing to stay competitive and profitable in today's market. With over 51 years of experience, six locations, and over 170 employees, Frank brings a perspective that you will find to be of the highest caliber.   WATCH ON YOUTUBE: https://youtu.be/86MsB0pDvQk   PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com   GET YOUR DATA-DRIVEN TICKETS: https://www.datadrivensalon.com/   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYS Instagram: https://www.instagram.com/meetyourstylist   FOLLOW FRANK & HIS COMPANIES! Salon Visage Website: https://salonvisage.com/ Gambuzza Barbershop Website: https://www.gambuzzas.com/ Frank's Instagram: https://www.instagram.com/frankgambuzza/

The In Demand Hairstylist Podcast
Easy Branding & Marketing that Works!

The In Demand Hairstylist Podcast

Play Episode Listen Later Feb 21, 2022 25:39


In this episode, I discuss 3 things you should always be doing to Attract new clients Gain referrals  Grow your business Increase your income Branding and marketing doesn't have to difficult or expensive.  In fact, it's much easier than you think! Tune in for some easy strategies.  Let's Work together in 2022!  

successfulstylistacademy
Hard Truths of a Successful Hairstylist

successfulstylistacademy

Play Episode Listen Later Feb 2, 2022 46:20


Being a successful hairstylist can be broken down into some simple truths that have very little to do with being a talented hairstylist. Listen in as Ambrosia & Drea uncover some of their tips on finding success & how goals can become limitless. Successful Stylist Course: https://ambrosiacarey.teachable.com/p/successfulstylist   Top Take-Aways: 1. Look past the smoke and mirrors. 2. It costs 5x more to get a new client then take care of an existing one. 3. Don't close yourself off from future opportunities. 4. There's no such thing as overnight success. 5. What works for some might not work for others. 6. Be careful for what you wish for. 7. t's not about what you bring in, it's what you keep. 8. Bringing the element of communication makes a huge difference in success. 9. Organization can make or break a business. 10. Stop trying to be famous and work on your craft. Sponsors: SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get 10% off using code Ambrosia10 plus a free scale: http://www.SalonScale.com/ambrosia Truss: Brazil's leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com

people passion purpose podcast with host Nina L. Kovner
Getting Back To What Matters On Social Media

people passion purpose podcast with host Nina L. Kovner

Play Episode Listen Later Jan 4, 2022 24:44


In this all-new episode of the pod, Nina shares their experience with the recent 33-day social break they took. At Passion Squared, we've been sharing with our clients and community for years about the importance of taking breaks, however, during this break, Nina saw the need for even more time off, and when you are on, remembering your purpose for being there, focusing on who you serve and the solutions you have for those you serve. It's time to get back into a healthy relationship with the socials, stay aligned with your brand purpose, promise, and people and prioritize your mental health and wellness. Thank you so much for listening. You can find Nina and Passion Squared online at passionsquared.net @passionsquared If you are a salon owner, you can learn more about A School here.