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Hairstylist marketing in 2026 isn't about posting more. It's about making it easier for the right clients to find, trust, and choose you. In this episode, we're breaking down what's changing in salon marketing, from Google Business Profiles and hairstylist SEO to client reviews, social media, AI search, and your booking experience. You'll learn where potential clients may be dropping off, why beautiful hair content alone isn't always converting, and the four-part marketing system I'd focus on to build relevance, proof, trust, and a clear path to booking. If your books feel inconsistent, this will help you figure out what may actually be missing before you create another reel. Take our FREE stylist opportunity assessment to find your biggest opportunity in pricing, capacity, client retention, or new clients. Take 50% off 2 months of GlossGenius Premium Plans with code SUCCESSFUL Be an early adopter and preorder the Integrated Stylist, our 90 day operating system Key Take-aways: 1. More content isn't always the answer. If you're consistently posting but your books aren't reflecting the effort, the problem may not be visibility. Your marketing needs to help a potential client confidently decide that you're the right stylist for them. 2. Marketing in 2026 is about becoming easy to choose. Clients aren't following one neat path from Instagram to your booking page. They're checking Google, reviews, social media, your website, your services, and increasingly AI tools before making a decision. 3. Reduce the distance between discovery and booking. Every unnecessary click, confusing service description, broken link, or missing piece of information creates another opportunity for a potential client to leave. Your booking process should answer their questions and make the next step obvious. 4. Your content needs to explain the decision, not just show the result. A beautiful before-and-after proves you can do hair. Strong marketing explains who the service is for, what problem you're solving, why you made certain choices, and what the client can realistically expect. 5. Your digital presence needs to tell the same story everywhere. Your Instagram bio, Google Business Profile, website, reviews, photos, services, and booking page should consistently communicate what you specialize in, who you help, and where you're located. 6. Reviews are part of your sales process. Recent, specific reviews don't just provide social proof. They give future clients language they can identify with, reduce uncertainty, strengthen local SEO, and show people what it's actually like to sit in your chair. 7. AI is changing hairstylist discovery, but it isn't replacing trust. Clients may use ChatGPT or other AI tools to discover local stylists, but they still verify what they find through Google, social media, websites, and reviews. A clear, consistent digital footprint matters more than trying to game AI search. 8. Every piece of content should have a job. Your content should do at least one of four things: make the right client feel seen, explain your expertise or process, provide proof, or make the next step obvious. 9. Build your marketing around relevance, proof, trust, and path. Make it clear who you help, show evidence that supports what you say, reduce the perceived risk of choosing you, and create an obvious path to booking. 10. Audit the client journey before creating more content. Search for yourself like a new client would. Check your Google profile, Instagram bio, reviews, website, services, and booking flow from your phone. Fix the friction before assuming you need to work harder at social media. Enjoy 15% off our favorite skincare line, Pharmagel with code SSA15 If you prefer video, find us on YouTube For free resources and stylist education, follow along on Instagram
A salon business partnership usually starts with two hairdressers, a strong friendship and a handshake. It feels like a great way to share the load. Yet most of these partnerships fall apart within a few years, often with money lost and friendships damaged. The key to a successful partnership is all about how you set it up at the beginning. So here's a question worth asking: if you're thinking about a partner, or already have one, how protected is the business when circumstances change?What are the conversations to have before you sign anything, and why giving away ownership is so hard to undo. IN THIS EPISODE:• Why needing business expertise is a poor reason on its own to give away equity in your salon• The questions to answer before you sign anything: ownership, workload, salary, profits and decision-making• What 50/50 really means when you and your partner disagree• Why talking about the end at the start is one of the smartest moves you can makeEPISODE TIMESTAMPS[00:00] Introduction: why so many salon partnerships start with just a handshake[04:37] The first question to ask yourself: why do you actually want a partner?[06:17] Why needing expertise doesn't mean you should give away ownership[08:00] Why shared vision matters as much as complementary skills in a partnership[11:12] Every partnership ends eventually, so why you should plan for it early[12:14] The seven Ds that can derail a salon business partnership[14:20] The conversations to have before you sign a partnership agreement[16:19] What a 50/50 partnership really means when the two of you disagree[17:17] Why you can't outsource understanding your own business as an owner[20:00] The biggest lessons from three very different partnerships[21:23] How Grow My Salon Business can help you build a better businessRESOURCES MENTIONED IN THIS EPISODE:The GROW Book Series – four bestselling books on building a successful salon business – Find out moreGrow My Salon Business Online Courses – step-by-step courses on money, management, marketing and your team – Find out more Coaching – one-to-one support to work through the specific challenges in your business – Find out more
"Send us a message!"Anyone can call themselves an expert. The harder part is proving it.If you're a hairstylist, barber, nail tech, esthetician, or salon owner, you probably already have knowledge your clients are looking for. The question is whether anyone can find it before they sit in your chair.In this episode, we're breaking down something we're actively building at Hello Hair Co.: turning the knowledge already inside our team into useful resources that help clients solve problems, build trust, and choose the right professional for them.We talk about why a website shouldn't only tell people your hours, prices, services, and how to book; why beautiful hair photos aren't always enough to differentiate you; and why simply calling yourself a blonding expert doesn't establish authority.We also dig into the pressure hair pros feel to constantly post, make Reels, chase trends, gain followers, and become content creators—and why we think there's another path.Instead of constantly starting over with the next post or trend, we're focused on building evergreen assets: useful answers to questions clients are already asking that can continue being discovered long after they're published.And we're already seeing it work.Clients have chosen individual hair pros at Hello after reading their articles. Our team is asking to contribute more. And one recent client drove about 30 minutes to Hello after discovering us online and connecting with our commitment to education. You don't need to become an influencer.You need to give people a reason to trust what you know.The Big IdeaAuthority isn't something you call yourself. It's something you demonstrate.Key TakeawaysTreat your staff like professionals if you want them to begin seeing themselves as professionals.Clients aren't always searching for a generic “salon near me.” They're increasingly looking for someone who understands a specific problem or service.Attention isn't the same thing as trust.Great photos can show your work, but they don't necessarily show how you think.Anyone can call themselves an expert. Authority comes from demonstrating what you know.Teach something, explain it simply, help someone make a decision, or solve part of their problem before they ever pay you.Your website shouldn't only explain how someone can do business with you. It should help explain why they should trust you.Build authority around the individual people inside the company, not only the salon brand.Giving staff opportunities to share their expertise can support client growth, professional development, pride, and contribution.Social media can be useful for attention—but likes and followers aren't necessarily business outcomes.You don't need to become an influencer to build a successful clientele.Use attention to move people somewhere they can learn more about you and your expertise.If you don't know what content to create, start with the questions clients ask you repeatedly.Evergreen content compounds. A useful resource can continue being discovered instead of resetting to zero with every new post.Don't chase every trend. Build a growing library of useful information.Generic content isn't enough. Knowledge, personality, experience, and real stories are what differentiate your expertise.Don't create content about something you don't understand. Stick to what you know—or document what you're genuinely learning.Search platforms and AI need useful information to answer people's questions. The strategy isn't to trick them; it's to provide better answers.Build useful things on platforms you control whenever possible. 264 264 264Time Stamps00:00 — Opening Takes02:30 — Train or Fire06:30 — Why we started building Client Resources09:30 — How clients actually choose a salon or hairstylist11:00 — Why calling yourself an expert isn't enough13:00 — What creates trust before the appointment?14:30 — What clients are really looking for in a consultation16:00 — Experience, confidence, and demonstrating authority18:00 — Give away knowledge before someone pays you20:00 — Your website shouldn't just tell people how to book21:00 — Building the authority of your staff—not just the salon22:00 — Why this creates opportunities for your team25:30 — We're already seeing clients choose people because of the content28:00 — A client trusted us before we'd even met30:00 — You don't have to become an influencer32:00 — Attention is useful. What happens after you get it?34:00 — Don't know what to create? Answer your clients' questions35:30 — Why we're building evergreen assets38:00 — Stop restarting from zero every week39:00 — Search, AI, and becoming a trusted source41:00 — Why generic content won't work44:00 — How to start building authority today45:30 — What we're betting on for the future47:30 — One Last Thing 264 264Question of the week.What question have your clients asked you 100 times that you still haven't answered publicly?Your business should serve you, so that you can serve others.Stop telling people you're an expert. Give them something that proves it.Links and Stuff:Our Newsletter Mentoring InquiriesFind more of our things:InstagramHello Hair Pro Website
Why do some salon and beauty businesses grow beyond a single location while others struggle to scale? In this episode, I'm joined once again by Sudheer Koneru, co-founder of Zenoti, to discuss his new book, Growth Diaries: How the Best Beauty and Wellness Brands Scale from One Store to One Hundred Plus.Drawing on conversations with 42 successful founders across the salon, spa, med spa and wellness industries, Sudheer shares the common traits he discovered behind businesses that successfully scale. We talk about why passion and purpose matter, the importance of building systems that work without the owner, why successful entrepreneurs are great listeners, and how people, culture, location and data all play a role in sustainable growth.Whether your ambition is to build one exceptional salon or one hundred locations, there are plenty of lessons here about what it really takes to build a business that can grow beyond you.IN THIS EPISODE:The real reason most salons plateau at a single location and never expandWhich phase of growth trips up almost every founder, and what gets them through itThe three traits the world's fastest growing beauty and wellness brands all shareWhy retention and rebooking matter more than chasing new client numbersEPISODE TIMESTAMPS[00:00] Introduction: why so few salons ever scale past one location [00:39] Meet Sudheer Koneru, founder of Zenoti and author of Growth Diaries [03:19] Sudheer's own path from Microsoft into building wellness businesses [04:58] Why timing changes which sectors are easiest to scale today [07:00] What surfaces when founders talk beyond their usual PR story [09:00] Two stories of founders who built huge brands from nothing[13:00] The phases of growth most likely to trip up an owner [16:26] Why owners underestimate how much they personally are the system [19:00] Founder or business partner: what separates the two growth paths [22:22] Why going from one location to two is the hardest step [26:12] Three things the most successful beauty and wellness brands share [35:39] Sudheer's advice for a young stylist wanting to build something biggerRESOURCES MENTIONED IN THIS EPISODE:Growth Diaries by Sudheer Koneru – a new book drawn from 42 conversations with beauty and wellness founders who scaled from one location to over a hundred → You can get the book hereZenoti – salon, spa and wellness management software, founded by today's guest – head here for 50% off for the first 3 months RECOMMENDED NEXT EPISODE:If you enjoyed this episode, you'll also like: Episode 268: Can One Salon Management Software System Fill All Your Needs? Listen here → https://growmysalonbusiness.com/podcast/268
You know what you need to do in your beauty business, so why does it still feel so hard to actually do it? In this episode of the Successful Stylist Academy podcast, Ambrosia Carey breaks down three common founder patterns that can keep hairstylists, independent stylists, and salon owners stuck: overthinking decisions, staying busy without creating momentum, and chasing new ideas before giving the current one a real chance. Learn how these patterns can affect your salon marketing, pricing, time management, business growth, confidence, and self-trust, plus practical ways to recognize when an old pattern is quietly making business decisions for you. If you've been struggling with indecision, burnout, shiny object syndrome, or knowing what deserves your attention next, this episode will help you identify the pattern beneath the problem and start moving differently. Be an early adopter. Preorder the Integrated Stylist 90 Day Operating System Now! Take 50% off 2 months of GlossGenius Premium Plan with code SUCCESSFUL Try our FREE Stylist Opportunity Map HERE Key Takeaways 1. Feeling stuck in your business does not always mean you need another strategy. Sometimes an old decision-making pattern is recreating the same problem. 2. The Certainty Pattern shows up as over-researching, reopening decisions, asking for more opinions, and waiting to feel completely confident before taking action. 3. Self-trust is built through evidence. Make a decision, take action, observe what happens, and adjust instead of waiting for certainty before you begin. 4. Specific next actions can improve follow-through more effectively than vague business goals. Replace "I need more visibility" with a clear action, time, and commitment. 5. The Busyness Pattern can make a hairstylist or salon owner feel productive while spending most of the week maintaining the business instead of building future income, capacity, or freedom. 6. Look at your work in three categories: what creates money now, what maintains the business you already have, and what creates future capacity, freedom, or leverage. 7. The Shiny Object Pattern is not simply having lots of ideas. It becomes a problem when a new idea repeatedly replaces the current one as soon as finishing, selling, sharing, or repeating becomes uncomfortable. 8. Instead of asking, "What should I create next?" ask, "What have I already started that deserves a real chance?" 9. A successful beauty business should not depend entirely on the owner's ability to keep pushing, reacting, and carrying every decision alone. 10. Naming the pattern beneath the problem can help hairstylists and salon owners make clearer decisions, build stronger self-trust, and create a business that supports the next stage of their growth. Take 15% off our favorite skincare line, Pharmagel with code SSA15 If you prefer video, find us on YouTube And more information on Instagram & TikTok
Why Your Clients Don't Recognize Themselves AnymoreThis podcast episode features Dr. Natalya Borakowski, a naturopathic physician who explores the intersection of aesthetic medicine, hormonal health, and self-identity. Rather than focusing on "fixing" physical flaws, the conversation encourages women and beauty professionals to view aging as a process of self-expression rather than a loss of value. Dr. Borakowski explains how hormonal shifts during midlife impact skin, hair, and mood, often leading to a "perception-identity split" where women no longer recognize their reflections. She advocates for emotional aesthetics, a framework that prioritizes self-trust and internal support over the societal pressure to chase youth. Ultimately, the source highlights the powerful role hair stylists play as safe harbor for clients navigating these transitions, urging them to foster empowerment and genuine connection.Subscribe to the Hairstylist Empowerment Podcast and share this episode with a beauty professional who needs to hear it.Links from Episodehttps://www.instagram.com/unveilyou.life/ https://www.instagram.com/natalyaborakowski/Beauty Industry Roundtable LIVEhttps://www.hairstylistempowermentpodcast.com/courses/roundtableCalling all Hairstylists, Estheticians, Beauty Professionals, Make-up Artists, Photographers, Industry Disruptors, Forward Thinkers & Mermaids to be part of the biggest beauty industry event at sea.Top notch education and well as vacation on the most beautiful destinations around the world.Join us for our next events and invite your friends too! See you on the Seas.Website: https://www.BeautyIndustryCruises.comLike Share Comment Subscribe & Turn Notifications ON!!Be a Podcast Guest https://www.HairstylistEmpowermentPodcast.comFollow on Facebook https://www.facebook.com/hairstylistempowermentpodcast
We'll find out after her appointment!
Growth sounds like the obvious goal for any salon owner, but chasing a bigger business without a plan can break the one you've already built. I've seen owners open a second location only to end up with two salons that struggle instead of one that thrives. So what would your business actually need to look like if it grew the way you truly want?In this episode, I share the five things I believe every salon owner needs before they scale: a clear vision, real systems, people who can lead, a handle on the numbers, and the willingness to grow as a leader. You'll get a practical insight to decide if growth is the right goal, and how to build a business that gives you the life you want.IN THIS EPISODE• The five things you need in place before you scale a salon business• Why expansion doesn't just duplicate what was already working; it duplicates the problems as well.• How to build systems that let your business run without you• Why business growth is really people growth, and how to develop leaders under youEPISODE TIMESTAMPS[00:00] Introduction[01:33] Why there is no single definition of salon business success[03:15] The assumption that bigger automatically means better, and why it isn't[04:02] The five things you need in place for growth to be sustainable[06:16] The mistake most salon owners make when they open salon number two[07:47] How growth reveals whether you built a business or just a job[10:00] Why business growth is really about growing people, not just adding them[12:24] Why you need to know the numbers before you think about expanding[14:22] Why evolving as a leader is the hardest part of growing a business[16:09] The owner who believes nobody can do it as well as they can[17:00] A recap of the five things sustainable salon growth actually requires[18:11] Where to find the free video series on salon management skillsRESOURCES MENTIONEDFree Management Video Series – Four Essential Lessons in Salon Management to Set You Up For Success, a free four-part video series (each video around 15 minutes) that also explains how the management course and coaching program work.
Going independent as a hairstylist can mean more freedom, but it can also mean losing the structure and support you had before. In this episode, Ambrosia Carey breaks down the Integrated Salon Model, a middle ground between traditional commission salons and booth rental. We'll talk about pricing, retention, marketing, business decisions, and why independence should not have to mean figuring everything out alone. Ambrosia also shares how salon owners can better support stylists moving toward independence without losing culture, mentorship, or connection. To take the FREE Assessment, you can access directly HERE Take 50% off GlossGenius with code SUCCESSFUL for 2 months off your premium plan Tired of prompting ChatGPT, use our free Clarity Mentor Key Take-aways: 1. Independence should not have to mean isolation. Hairstylists can have autonomy over their business while still having access to mentorship, education, community, and support. 2. The Integrated Salon Model creates a missing middle between traditional commission salons and completely independent booth rental by combining business ownership with intentional support. 3. Going independent means taking responsibility for much more than your clientele. Pricing, taxes, retention, marketing, client communication, scheduling, expenses, and unpaid administrative time all become part of the business. 4. Many talented hairstylists are not struggling because they lack talent. They are trying to build too many parts of the business at once without knowing what should come first. 5. Salon owners do not necessarily have to choose between developing stylists and eventually losing them. Creating a clear path toward independence can give stylists room to grow while maintaining culture, mentorship, and connection inside the salon. 6. Narrowing a stylist's initial focus to a few strong services can make marketing, SEO, content creation, consultations, skill development, and client acquisition much easier. 7. The goal of mentorship is not to take ownership of someone else's business. It is to shorten the learning curve, create structure, and help hairstylists make better decisions about what needs attention now and what can wait. 8. A better future for the salon industry may not mean choosing commission or independence. It may mean building better ways for hairstylists to transition between the two. Take 15% off our favorite skincare line, Pharmagel with code SSA15 If you prefer video, find us on YouTube And more information on Instagram & TikTok
In this episode, Ricky Hodge, celebrity hairstylist, educator, content creator, and 19-year industry veteran, shares his perspective on what it really means to stand out as a hairdresser.Ricky talks about stepping out of the box, building a personal brand, curating the right clientele, raising prices with confidence, and understanding that the haircut is only one part of the client experience. He also opens up about starting later in the industry, dealing with salon toxicity, becoming an educator, and using his platform to speak honestly about the profession.For hairstylists, barbers, students, and beauty pros who want to build a career that feels more intentional, this conversation explores the voice of the hairdresser: the ambition, frustration, self-awareness, presentation, relationships, and client standards that shape success behind the chair.Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!Key Takeaways:
What if being a great hairstylist isn't enough to build the successful beauty business you actually want?Style By Color In Not Black & White | Shari Braendel | Hairstylist Empowerment PodcastIn this episode of the Hairstylist Empowerment Podcast, we're going behind the chair and behind the brand with the owner of Style By Color to talk about what it really takes to build a beauty business that stands out, attract the right clients, know your worth, and keep going when entrepreneurship gets hard.Because talent can get you behind the chair.But talent alone doesn't build the business.You can be incredibly talented and still struggle to get noticed, attract the right clients, charge what you're worth, or turn your skills into a thriving business.So what separates the beauty professionals who simply stay busy from the ones who build a brand people remember?In this powerful conversation, I sit down with the owner of Style By Color to talk about the real journey behind building a beauty business—from discovering your purpose and creating a distinctive brand to navigating the hard lessons that nobody teaches you in beauty school.Whether you're a hairstylist, salon owner, beauty entrepreneur, or someone dreaming about building something bigger, this conversation is packed with lessons you can take straight into your business.This isn't just a conversation about hair.It's a conversation about building a business, finding your value, surviving the hard seasons, and creating a career you're actually proud of.Listen all the way to the end for one question that could change the way you think about your beauty career.Subscribe to the Hairstylist Empowerment Podcast and share this episode with a beauty professional who needs to hear it.Links from EpisodeStyle By Colorhttps://www.stylebycolor.com/Instagram https://www.instagram.com/stylebycolorcoBeauty Industry Roundtable LIVEhttps://www.hairstylistempowermentpodcast.com/courses/roundtableCalling all Hairstylists, Estheticians, Beauty Professionals, Make-up Artists, Photographers, Industry Disruptors, Forward Thinkers & Mermaids to be part of the biggest beauty industry event at sea.Top notch education and well as vacation on the most beautiful destinations around the world.Join us for our next events and invite your friends too! See you on the Seas.Website: https://www.BeautyIndustryCruises.comLike Share Comment Subscribe & Turn Notifications ON!!Be a Podcast Guest https://www.HairstylistEmpowermentPodcast.comFollow on Facebook https://www.facebook.com/hairstylistempowermentpodcast
1 Corinthians 12:12-20 All of Life Interview - HairstylistWarren Williams | September 16, 2026 Redemption Tucson Church
Every salon owner learns eventually that to manage a salon business, you first have to manage yourself. It's easy to focus on the team, the standards and the accountability conversations you'd rather avoid. But before any of that works, you need to look honestly at your own time, habits and follow-through.This week I look at why being busy and managing well are two different things, why giving someone a task without also giving them the authority to make decisions isn't really delegating, and why so much of good management is invisible to your clients even though they feel the result of it. Manage yourself properly, and the rest of the business gets easier to run.IN THIS EPISODE:Why being busy and managing well are two completely different thingsThe diary test that shows what you're actually prioritising, not just what you say mattersWhy delegation fails when you hand over the task but not the authorityThe difference between managing things and leading people, and why both matterEPISODE TIMESTAMPS[00:00] Introduction: Why the hardest person to manage is the one running the salon[01:28] The uncomfortable realisation that your own standards set the tone for everyone[03:37] Why being busy and managing well are two completely different things[06:00] The two very different jobs of a stylist and a salon manager[07:21] What your diary actually reveals about your real priorities each week[10:57] Why you manage things and systems, but you have to lead people[12:32] Why clear expectations do more for standards than being hard or controlling[13:00] Why "obvious" means something different to every single person on your team[16:00] What clients actually feel when a salon business is genuinely well managed[20:11] Why knowledge alone never changes a business, only implementation actually does[23:02] The one question every owner needs to ask about their own businessRESOURCES MENTIONED IN THIS EPISODE:
FROM WORD-OF-MOUTH TO AI RECOMMENDATIONS: THE NEW WAY CLIENTS MAY FIND YOUWhat if your next client doesn't find you because a friend recommended you?What if they find you because AI recommended you?Will AI Recommend YOU? Why AI Is Becoming the New Personal Referral with Vivienne WagnerCome listen and be inspiredJoin the Hairstylist Empowerment Podcast as B. Rad interviews Vivienne Wagner about growing your career in the beauty industry.In this episode, B. Rad sits down with Vivienne Wagner, Founder of Houndstooth Media Group, to discuss strategies for success. Whether you are a salon owner or an independent stylist, this conversation provides essential insights on how to elevate your professional presence.We explore the nuances of personal branding and why having a clear voice matters in today's competitive market. Vivienne shares her expertise to help you build a stronger foundation for your business. If you are looking for actionable podcast tips to start sharing your own story, this discussion offers a roadmap to get you started.Subscribe for weekly industry insights, and leave a comment below sharing your biggest challenge as a stylist today.Links from Episode Website: https://houndstoothmediagroup.com/LinkedIn: https://www.linkedin.com/in/vivienne-wagner/Instagram: https://www.instagram.com/houndstoothmediagroup/Free Webinar: https://houndstooth-media-group.webinargeek.com/aio-webinar-get-your-business-found?cst=hairstylist-empowermentBeauty Industry Roundtable LIVEhttps://www.hairstylistempowermentpodcast.com/courses/roundtableCalling all Hairstylists, Estheticians, Beauty Professionals, Make-up Artists, Photographers, Industry Disruptors, Forward Thinkers & Mermaids to be part of the biggest beauty industry event at sea.Top notch education and well as vacation on the most beautiful destinations around the world.Join us for our next events and invite your friends too! See you on the Seas.Website: https://www.BeautyIndustryCruises.comLike Share Comment Subscribe & Turn Notifications ON!!Be a Podcast Guest https://www.HairstylistEmpowermentPodcast.comFollow on Facebook https://www.facebook.com/hairstylistempowermentpodcast
Most salon owners assume their business feels complicated because it needs to be. But after years inside salons at every level of the market, I've noticed the opposite. The businesses that thrive are simple, while the ones that struggle are usually a collection of good ideas picked up along the way that were never designed to work together. So ask yourself: does your business actually function as one connected whole, or does it just feel like separate parts that don't quite work together as they should?I'll share why keeping things simple takes real work, why most owners build their business one decision at a time, and why the real job of management is making sure every part connects to everything else. If your business feels harder than it should, this episode will help you see why.IN THIS EPISODE:Why the most successful salons are simple, not complicatedHow joined up thinking turns one small decision, like pricing, into a ripple across the whole businessWhy removing something from your business can matter as much as adding something newThe real difference between a simple business and one that depends on youEPISODE TRANSCRIPT:[00:00] Introduction[00:43] The one question people most often ask about salon success[01:54] The jigsaw puzzle metaphor for building a business that works[03:56] Why so many salon owners end up building the plane while flying[06:46] Why you need the picture on the box before you build[08:35] How one pricing decision ripples through every part of your business[10:00] The two sides of management: systems and processes versus people[13:16] Why removing something from the business can matter as much as adding[14:02] The real difference between a simple business and a dependent one[18:08] Why the goal is making the pieces you have work together[19:00] The free management checklist and course mentioned in this episodeRESOURCES MENTIONED IN THIS EPISODE:
These are clips highlighting some of the topics discussed in the full episode! Check it out if you want a bite-sized version of the full episode. Stylist, interior designer, style expert, and author @bethaniejeanofficial shares her unique journey through the beauty and design industries, exploring how personal style, creativity, and individuality shape the way we see ourselves and connect with others. Bethanie dives into the philosophy of self-expression, breaking traditional fashion and hair rules, and finding confidence in your own unique aesthetic. She also shares insights on creativity, client relationships, social media, and the importance of balancing style with real life. This Week's Topics • Bethanie Jean's Journey from Hairstylist to Interior Designer, Style Expert, and Author • The Philosophy of Personal Style as a Form of Self-Expression • Breaking Traditional Fashion and Hair Rules • Building Confidence Through Individual Style Choices • The Importance of Creativity and Individuality in Hair Artistry • Collaborating With Clients to Create a Style That Feels Authentic to Them • The Impact of Social Media on Beauty Standards and Personal Style • Balancing Aesthetics, Comfort, and Lifestyle • Building Strong Client Relationships Through Trust and Communication • Embracing Your Uniqueness in the Beauty and Fashion Industries Video versions of our episodes are on our YouTube channel for you to watch! Subscribe to our channel The Hair Game on YouTube and check out 'The Hair Game Podcast' playlist. Our podcast thrives on the opinions of you, the listener... if you have a moment (and you are an Apple user), please leave us a rating & review on the Apple podcasts app or iTunes! Here's what you do: Scroll down to 'Ratings & Reviews' Click on the empty purple stars (5 is the best)! Click on 'Write a Review' and let us know what you love most! Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance! FOLLOW US @thehairgamepodcast @salonrepublic @loveerictaylor FOLLOW BETHANIE @bethaniejeanofficial
Stylist, interior designer, style expert, and author @bethaniejeanofficial shares her unique journey through the beauty and design industries, exploring how personal style, creativity, and individuality shape the way we see ourselves and connect with others. Bethanie dives into the philosophy of self-expression, breaking traditional fashion and hair rules, and finding confidence in your own unique aesthetic. She also shares insights on creativity, client relationships, social media, and the importance of balancing style with real life. This Week's Topics • Bethanie Jean's Journey from Hairstylist to Interior Designer, Style Expert, and Author • The Philosophy of Personal Style as a Form of Self-Expression • Breaking Traditional Fashion and Hair Rules • Building Confidence Through Individual Style Choices • The Importance of Creativity and Individuality in Hair Artistry • Collaborating With Clients to Create a Style That Feels Authentic to Them • The Impact of Social Media on Beauty Standards and Personal Style • Balancing Aesthetics, Comfort, and Lifestyle • Building Strong Client Relationships Through Trust and Communication • Embracing Your Uniqueness in the Beauty and Fashion Industries Video versions of our episodes are on our YouTube channel for you to watch! Subscribe to our channel The Hair Game on YouTube and check out 'The Hair Game Podcast' playlist. Our podcast thrives on the opinions of you, the listener... if you have a moment (and you are an Apple user), please leave us a rating & review on the Apple podcasts app or iTunes! Here's what you do: Scroll down to 'Ratings & Reviews' Click on the empty purple stars (5 is the best)! Click on 'Write a Review' and let us know what you love most! Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance! FOLLOW US @thehairgamepodcast @salonrepublic @loveerictaylor FOLLOW BETHANIE @bethaniejeanofficial
What special skills do you have? Do you think you could use them at a Joni and Friends Family Retreat? Find out now by signing up at www.joniandfriends.org. -------- Thank you for listening! Your support of Joni and Friends helps make this show possible. Joni and Friends envisions a world where every person with a disability finds hope, dignity, and their place in the body of Christ. Become part of the global movement today at www.joniandfriends.org Find more encouragement on Instagram, TikTok, Facebook, and YouTube.
When it comes to marketing, many salon owners pour their time into Instagram, hoping it brings new clients through the door.My returning guest Phil Evans, founder of Salon Guru, has analysed over four and a half million visits to salon websites, and the results show that social media is not driving potential clients to your website in the numbers that you might expect.So here's a question worth reflecting on: if your marketing time is going to the wrong place, what is that actually costing your salon?In this conversation, Phil breaks down exactly where new clients are really coming from, what Google's EEAT framework means for your website, and why most reviews fall short of what Google and AI are looking for. By the end of this episode, you'll know where to put your marketing time so it actually brings in bookings, not just likes.IN THIS EPISODE:Why only 1.5% of website visits come directly from social media, and where the rest actually come fromThe four-part framework Google and AI use to decide which salon to recommendHow to structure your Google reviews so they build real trust and authority, not just star ratingsWhat to search on your own phone to check whether your salon is visible on Google and AITIMESTAMPS:[00:00] Introduction[00:51] Introducing returning guest Phil Evans from Salon Guru[01:44] Inside the new Salon Guru trends report and why it exists[03:42] Google versus social media, the surprising split in the data[05:26] Why social media rarely closes the booking on its own[09:16] How AI is reshaping the way clients search for salons[11:39] Is AI about to replace Google search entirely[18:14] The EEAT framework Google and AI use to pick a salon[22:00] Why detailed Google reviews matter more than five-star ratings[27:17] Where to focus five hours a week of marketing time[32:34] What clients actually want to see on a salon website[38:00] Inside Showcase and the early results from beta salonsRESOURCES MENTIONED IN THIS EPISODE:Salon Guru Trends Report – New data on where salon clients really come from and how to be found on Google and AI
What if your next stream of income isn't behind the chair? In this episode, Ambrosia sits down with Harley to discuss how she transformed her business by creating multiple income streams through content creation, affiliate marketing, brand partnerships, education, and social media. Harley shares the mindset shifts, strategies, and lessons that helped her generate over six figures online while continuing to do the work she loves. If you've ever wondered how to create more financial freedom without leaving the beauty industry, this conversation is packed with practical insights and inspiration. Take 50% off GlossGenius premium plan for 2 months with code SUCCESSFUL Start our free 10-day business challenge For more on what Harley offers click HERE Key Take-aways: 1. Diversifying your income creates more freedom and long-term stability. 2. Educational content builds trust with clients, brands, and fellow hairstylists. 3. Consistency matters more than waiting for confidence or perfection. 4. Affiliate marketing, brand partnerships, and creator programs can become meaningful income streams. 5. Repurposing content across multiple platforms increases visibility and earning potential. 6. Viral content is less about luck and more about understanding what captures attention. 7. The first few seconds of a video are critical for increasing watch time and engagement. 8. Long-term success comes from experimenting, learning, and staying consistent, even when the results aren't immediate. Take 15% off our favorite skincare line, Pharmagel with code SSA15 If you prefer video, find us on YouTube Find us on Instagram & TikTok
In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown get into a topic Hunter has been teaching and refining with his Mastermind and Modern Stylist Movement members for the past year: what has actually changed when it comes to building, optimizing, and maintaining a website as a hairstylist right now, and why what worked a few years ago is no longer enough.Hunter is honest that he hates building websites just as much as you do. But he is equally clear that if you want to attract high ticket clients and charge high ticket prices, your website has to look and perform the part. This episode covers exactly what that means in today's landscape.Key Takeaways:
Click here to get on the Industry: UNPLUGGED Retreat WaitlistThis week on The Starting Messy Podcast, I'm pulling back the curtain on something I don't usually get vulnerable about — the stuff that's actually gone right for me. I'm walking you through exactly how I took my Industry Unplugged retreat from an idea in my head to (nearly) sold out in under six months, and the three things that made it happen.Here's the thing — I didn't wait until everything was perfect. I put out a waitlist before I had a venue, before I had dates, before my website was even done. And I'm breaking down why acting fast, before you talk yourself out of it, is one of the most important lessons I've learned in business.I'm also getting into something I don't always say out loud: I believe in my ability to figure things out more than I've ever believed in anything. Not because I have all the answers — I don't — but because I trust myself to handle whatever comes. That's a muscle, and I'm telling you exactly how I built it.And the third piece is the one that got me a little emotional to talk about — trust. I've spent the last decade showing up as the same person online, in the salon, and in my DMs. No performance, no bullshit. That's what filled this retreat, and it's the same thing that fills your chair.If you're a hairstylist or salon owner who's tired of white-knuckling your way through growth and wants to actually trust yourself while you build something — this episode is for you.In this episode:How I filled a waitlist before I had a single detail nailed downWhy speed beats "perfect" every timeThe self-trust work that let me believe in something before it existedHow a decade of showing up as myself built the trust that sold this out
Is going independent actually more profitable than working on commission? In this episode, Ambrosia Carey breaks down the real numbers behind commission, booth rental, and independent hairstyling...including expenses, taxes, break-even points, unpaid time, and what stylists actually keep. You'll also learn why the best business model isn't the one that looks most successful online, it's the one that supports your income, workload, and life. Take 50% off GlossGenius premium plan for 2 months with code SUCCESSFUL Join our next 5% Journal Newsletter HERE Start our free 10-day business challenge Key Take-aways: 1. Revenue is not income. The amount your business produces is different from what the business keeps, and different again from what ultimately becomes your personal income. 2. Going independent does not mean keeping 100%. Independence gives you control over where the money goes, but you also become responsible for rent, product, software, processing fees, supplies, marketing, taxes, benefits, savings, and other operating costs. 3. Commission versus booth rental isn't a simple percentage comparison. A stylist producing $12,000 in a 50% commission model may look at the other $6,000 and assume independence automatically puts that money in their pocket. The real comparison has to include the expenses required to produce that same $12,000 independently. 4. Higher-producing stylists may see a larger financial advantage from independence. As service revenue increases, fixed expenses can represent a smaller percentage of total revenue, but the independent stylist also assumes the full financial risk when revenue falls. 5. Your break-even point should include your life, not only your booth rent. Ask what the business reliably needs to produce to cover business overhead, personal expenses, taxes, savings, retirement, vacation, and future growth. 6. A full schedule doesn't automatically mean a profitable business. Pricing, service mix, product cost, unpaid time, overhead, and appointment efficiency can all influence what you actually keep. 7. Calculate your real hourly earnings. Include the hours behind the chair plus the time spent marketing, ordering inventory, communicating with clients, bookkeeping, scheduling, and managing the business. 8. Audit the business model before blaming yourself. "I need more clients," "I need to post more," or "I need to raise my prices" may not actually be the answer. The real opportunity could be overhead, service profitability, scheduling, pricing, or another structural issue. 9. There is no universally superior salon business model. Commission, booth rental, salon suites, and independent ownership can all work. The better question is whether the model supports your financial goals, desired workload, and the season of life you're currently in. Take 15% off our favorite skincare line, Pharmagel with code SSA15 If you prefer video, find us on YouTube Find us on Instagram & TikTok
Treating your team like family feels warm and caring, but it might be working against your leadership and having a negative impact on the business.A family relationship and a business relationship serve two very different purposes, and in a business, when the boundaries are blurred, accountability gets harder, standards slip, and you start making exceptions you'd never normally allow. In today's episode, I walk through five practical shifts that replace the family myth with something stronger, a team built on genuine care and clear standards. You'll come away with a better way to handle the conversations you've been avoiding, and a level of clarity that serves everyone in the business.IN THIS EPISODE:Why family belonging is unconditional, while team membership comes with real expectationsHow holding people accountable is one of the most caring things you can doThe difference between supporting your team and carrying every problem in their livesWhy blurred boundaries between friend and employer make hard conversations even harderA better metaphor than family for building loyalty, trust and belongingEPISODE TIMESTAMPS[00:00] Introduction[01:15] Why calling your team family can create serious problems[02:31] Families and businesses exist for completely different reasons[02:42] Word from our sponsor: Zenoti[04:46] The unconditional nature of family versus the realities of a team[06:34] Why caring about people does not mean avoiding accountability[07:57] The hidden cost of protecting one person from feedback[08:53] You are not responsible for fixing everyone's problems[10:03] How the family mindset creates a one-sided psychological contract[11:26] Why blurred boundaries make leadership so much harder[17:33] Recap: five things to remember about your team[18:58] Where to find the free salon management checklistWant MORE to help you GROW?➡️ Zenoti – all-in-one salon management platform with AI-powered client communications and automation. GMSB listeners get 50% off their first three months – Find out more
Sponsored by Nice Girls Win https://www.amazon.com/Nice-Girls-Win-Create-Deserve/dp/B0H8S2H7JC/ref=sr_1_1?crid=387LHIK1YA7IK&dib=eyJ2IjoiMSJ9.KDuAsqdk0_19R2v77dhuxr_rh7pkQCpECBzXVfjaGYXGjHj071QN20LucGBJIEps.B_m5YYlgSmBmUFGniJ8Z9ZHwjq-xN-4_TMbHeyPhX0k&dib_tag=se&keywords=nice+girls+win+kelly+ehlers&qid=1784841714&sprefix=nice+girls+win%2Caps%2C168&sr=8-1 Interview with Terra Harvell Terra Harvell is the Founder and CEO of Harper Ellis Hair Co., an 8-figure beauty brand built on helping stylists create profitable, sustainable careers through premium hair extensions, education, and business strategy. After starting her career behind the chair as a young adult,, she became passionate about closing the gap between technical talent and long-term financial success. Today, through Harper Ellis Hair Co., Strata Salon Systems, and her advocacy for cosmetology education reform, Harvell is working to help salon owners and stylists build stronger businesses, develop leadership skills, and create lasting wealth. Links: https://www.harperellishair.com/?https://www.harperellishair.com/?utm_source=Google&utm_medium=cpc&utm_campaign=HEHCPmax&utm_id=PaidSearch&utm_term=Pmax&utm_content=Pmax&tw_source=google&tw_adid=&tw_campaign=21023658122&tw_kwdid=&utm_term=&utm_campaign=Performance+Max:+Shopping&utm_source=adwords&utm_medium=ppc&hsa_acc=3408780491&hsa_cam=21023658122&hsa_grp=&hsa_ad=&hsa_src=x&hsa_tgt=&hsa_kw=&hsa_mt=&hsa_net=adwords&hsa_ver=3&gad_source=1&gad_campaignid=21016827504&gbraid=0AAAAAqmVu2iVelH2XLXRDDwqL26k676lc&gclid=CjwKCAjwhZDUBhBGEiwAbi5bji0chrh2eqzcA-0BTX2aIWBINhvKt55zdxaOUzp8hawxzxjEn2sScBoCTMcQAvD_BwE https://www.instagram.com/theterraharvell/?hl=en https://terraharvell.com/ News from TheTease.com: https://www.thetease.com/marissa-machado-gave-each-jonas-brother-a-signature-look-for-the-camp-rock-3-world-premiere/ Obsessed or Over It? Sterling Point Textured Hair Inspo Tumble Hair Alabama Rush More from TheTease.com Instagram: https://www.instagram.com/readthetease/ (readthetease) Instagram: https://www.instagram.com/volumeupbythetease/ (volumeupbythetease) Instagram: https://www.instagram.com/kellyehlers/ / (KellyEhlers) Instagram: https://www.instagram.com/eljeffreycraig/ (eljeffreycraig) Web: https://www.thetease.com (TheTease.com) Email: VolumeUp@TheTease.com Credits: Volume Up is a Tease Media production. This episode was produced by Monica Hickey and Madeline Hickey. James Arbaje is our editor and audio engineer. Thank you to our creative team for putting together the graphics for this episode. Thank you to the team who helped create our theme song. Show them some love and check out their other work! •Josh Landowski https://www.instagram.com/josh_landowski/
One of the bigger challenges the salon industry has always faced is getting reliable data. Fortunately, that is changing for the better, and today I break down a new industry benchmark report that has been put together by leading salon management software brand Zenoti.You'll hear why client retention, not marketing, is driving industry growth, what's really behind falling new client numbers, and why one number, utilisation, might be the biggest opportunity sitting inside your business right now. In this episode, I pull out the numbers that actually matter, the ones that tell you something real about salon industry benchmarks and business trends so that you can stop guessing and start knowing how your salon is performing. IN THIS EPISODE:Why new client numbers are falling across every part of the industry, and why that's not automatically your faultThe client retention approach that's driving almost all industry growth right nowWhy salons with membership programs are growing four times faster than salons without oneWhat calendar inflation really means, and why 72% of first rebooked appointments never happen as plannedEPISODE TIMESTAMPS[00:00] Introduction [00:25] Why "is that good?" is the wrong question to start with [01:47] The moment benchmarking changed how I ran my own salon [04:07] Numbers are facts, not feelings [06:59] Same salon revenue is still growing despite the uncertainty [07:56] New client numbers are falling across every sector measured [09:16] Why retention, not marketing, is driving industry growth [11:39] Membership programs and the eight percent growth gap [13:13] Calendar inflation and the 72 percent rebooking problem [15:40] Where AI actually helps, and where it doesn't [17:15] The 30-point utilisation gap between average and top salons [20:00] This week's challenge: 30 minutes with your own numbersRESOURCES MENTIONED IN THIS EPISODE:The 2026 Beauty and Wellness Benchmark Report by Zenoti: Download the free benchmark report hereWant to see how your business compares? Head to the Zenoti benchmark scorecard Enter your numbers to see where you stand against industry benchmarks.Interested in a personalised consultation with Zenoti and 50% off for the first 3 months.
Your Day Off @Hairdustry; A Podcast about the Hair Industry!
Your chair is your business. Start acting like it.After three or four years of trying to make it happen, Christopher Aaron finally sat down with Corey on Your Day Off, and the conversation went straight past the highlight reel into the stuff that actually builds a career.Christopher knew at five years old. Watching his mom and aunts get their hair done, mesmerized by stove curlers and the click of the iron, he decided right there he would stand behind the chair. That kid never left him. Today he is a L'Oreal artist, a LASIO ambassador, and one of the most in-demand educators in the room.From Redken exchange to a L'Oreal partnershipChristopher does not wait for doors to open. He opens them. He drove hours for classes, took Center Stage five times, kept every card from every rep, and put his face in the room until people knew who he was. When he weighed brands, he turned down more money elsewhere because he refused to be hired as a token. He wanted a partnership where he felt at home and could grow, and where diversity meant more than a checkbox.Networking happens after the show floor clearsCorey and Christopher agree on this one. You will not meet the big names on stage. You meet them at the after party, a day early, in the quiet moments when the pressure is off. And here is the move most people miss: do not chase the big fish. Get to know the people building the company alongside them, because those are the ones actually making decisions about your career.Be kind. Everyone is watching.How you treat a bartender or wait staff says everything. Both hosts named it plainly. Nobody advocates for the person who is rude to the room. Kindness is not soft. It is strategy.Gray blending that keeps clients in the chairFor the stylists, Christopher broke down his approach to gray blending and baby lights: softening lines with a demi or semi, choosing Diacolor or Dia Light depending on level, and his signature move of adding a touch of one N to every blonde formula and root shadow so the pigment actually holds. Just a boop. Nothing you could measure on a scale.Write your own storyThe line that anchors the whole episode: no one else can write your story better than you. Christopher is spending this year building his empire and, just as importantly, falling back in love with himself outside of work. Scare yourself. Question whether the story you are living is even yours. Ask if it still serves you.Chair to Boss is September 28th in Chicago. If you are anywhere near the Chicagoland area, go see what Maria has built.
Grab CRACK THE CODE TRIAL REELS at a discountIn this episode I'm catching up with Rebecca Taylor about the Instagram feature she used to bring in 10,000 new followers without spending a cent on ads, trial reels. Rebecca walks through exactly how she uses this often overlooked tool to build an entirely new audience, the mindset behind treating trial reels as a place to experiment, and the systems she has in place to turn brand new followers into people who know, like, and trust her fast.→ What trial reels actually are and why they are different from posting to your main feed → How many trial reels a day is the sweet spot before Instagram starts flagging your account → The formats that perform best, including why Rebecca sticks to text on screen b-roll videos → How to write anchor content that attracts the right audience and repels the wrong one → The exact DM script Rebecca uses to turn new followers into real connections → Why testing content in trial reels before running ads can save you hundreds of dollars a month → How to use trial reels for client attraction if you are still behind the chair → Rebecca's take on captions for trial reels, spoiler, she does not overthink them → Inside her course, Crack the Code Trial Reels, and what is covered in each moduleIf you want to go even deeper into Rebecca's trial reel strategy, she is giving Hairstylist Rising listeners 20% off her Crack the Code Trial Reels course with the code JODIE20. You can find her on Instagram at Rebecca Taylor Hair or head to rebeccataylorhair.com to grab the course and connect with her directly.Mentioned in this episode:Escape To Elevate RetreatsLearn more and apply for Escape To Elevate - www.escapetoelevate.com
This week, Hillary Kerr chats with celebrity hairstylist and Creative Director of haircare brand Virtue Labs Adir Abergel. Abergel works with the likes of Kristen Stewart and Nicole Kidman, but today, he's here to talk about Charlize Theron's The Odyssey press tour looks. From styling her gravity-defying bob to the exact products he uses on his clients' hair to achieve such flawless results, they cover it all. Watch this episode on our new YouTube channel, and be sure to subscribe!
This week, Hillary Kerr chats with celebrity hairstylist and Creative Director of haircare brand Virtue Labs Adir Abergel. Abergel works with the likes of Kristen Stewart and Nicole Kidman, but today, he's here to talk about Charlize Theron's The Odyssey press tour looks. From styling her gravity-defying bob to the exact products he uses on his clients' hair to achieve such flawless results, they cover it all. Watch this episode on our new YouTube channel, and be sure to subscribe!
Billy Ryan and Elle Foreman own the Tribe Salons group in London and Kent. In this episode, we discuss what it takes to build a successful family salon business and how they've evolved their employee-based salon culture to meet the expectations of today's workforce.You'll hear how they've built communication and shared values into the way they lead their team, why they moved away from a traditional commission-only pay structure, and how learning to manage cash flow gave them the confidence to invest, expand and finally feel in control of the financial side of the business.IN THIS EPISODE:Why clear communication and shared core values matter How different learning styles shape the way you train your team, and why one teaching style never works for everyoneWhy a pay structure based only on commission can work against the business you're trying to buildHow a cash flow forecast turns "we just need to make more money" into an actual planWhy entering awards and competitions can have a bigger impact on your business than chasing a larger social media followingEPISODE TIMESTAMPS:[00:00] Introduction [00:47] Meet Billy Ryan and Elle Foreman from Tribe Salons [01:41] How Tribe Salons grew to two locations and 25 team members [03:23] The pros and cons of running a business with a sibling [07:39] Bringing in new ideas while an older generation resists change [12:55] The top things that make a family business work [17:29] Why Tribe is built as a fully employed salon, not chair rental [21:31] How a ten-year age gap changed the way they train their team [30:00] How the GMSB courses shaped their business decisions [32:48] The cash flow forecast that changed everything financially [40:16] Why they rebuilt their pay structure around more than commission [45:33] What hairdressing awards have done for their business and their teamRESOURCES MENTIONED IN THIS EPISODE:GROW Business School - The complete blueprint for building a successful salon business - Courses, Coaching and CommunityMoney Course – A step-by-step course covering cash flow forecasting, pricing and financial control for salon owners – Find out more
What if confidence isn't something you're born with, but something you earn? In Part 1 of this conversation, Ambrosia sits down with industry educator Travis Parker to explore the mindset behind lasting success. Together they discuss accountability, overcoming self-doubt, learning through failure, public speaking, teaching, and why confidence is built through action, not perfection. Whether you're a hairstylist, salon owner, educator, or creative entrepreneur, this episode will challenge the way you think about growth and remind you that your greatest opportunities often begin outside your comfort zone. Get out Free Profit Maker Webinar Replay Join the Hairdressing Made Easy Academy Take 50% off GlossGenius Premium Plans with code SUCCESSFUL 1. Confidence is built through experience, not before it. 2. Accountability creates growth while excuses keep us stuck. 3. Mistakes are valuable when you're willing to learn from them. 4. Teaching others often accelerates your own learning. 5. Great communication builds stronger relationships and careers. 6. Practice creates confidence, clarity, and momentum. 7. Success looks different for everyone, but growth always requires action. Take 15% off our favorite skincare line, Pharmagel with code SSA15 If you prefer video, find us on YouTube Find us on Instagram & TikTok
These are clips highlighting some of the topics discussed in the full episode! Check it out if you want a bite-sized version of the full episode. Hairstylist, educator, and entrepreneur @donovanmillshair shares his journey from a small town in Oregon to building a successful career in Los Angeles. Donovan discusses the importance of hard work, taking risks, embracing discomfort, and continuously evolving in the beauty industry. He shares valuable insights on building a clientele organically, mastering hair extensions, navigating multiple salon locations, and creating meaningful connections with clients while growing as a beauty professional. This Week's Topics • Donovan's Journey and Growth as a Hairstylist in the Beauty Industry • The Challenges and Rewards of Working Across Multiple Salon Locations • Embracing Discomfort as a Pathway to Growth • Taking Risks and Creating New Opportunities in the Beauty Industry • The Importance of Persistence, Passion, and Consistency • Overcoming Challenges and Finding Your Purpose Behind the Chair • The Importance of Education, Growth, and Evolving as a Beauty Professional • Words of Wisdom and Encouragement for the Next Generation of Hairstylists Video versions of our episodes are on our YouTube channel for you to watch! Subscribe to our channel The Hair Game on YouTube and check out 'The Hair Game Podcast' playlist. Our podcast thrives on the opinions of you, the listener... if you have a moment (and you are an Apple user), please leave us a rating & review on the Apple podcasts app or iTunes! Here's what you do: Scroll down to 'Ratings & Reviews' Click on the empty purple stars (5 is the best)! Click on 'Write a Review' and let us know what you love most! Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance! FOLLOW US @thehairgamepodcast @salonrepublic @loveerictaylor FOLLOW DONOVAN: @donovanmillshair
Hairstylist, educator, and entrepreneur @donovanmillshair shares his journey from a small town in Oregon to building a successful career in Los Angeles. Donovan discusses the importance of hard work, taking risks, embracing discomfort, and continuously evolving in the beauty industry. He shares valuable insights on building a clientele organically, mastering hair extensions, navigating multiple salon locations, and creating meaningful connections with clients while growing as a beauty professional. This Week's Topics • Donovan's Journey and Growth as a Hairstylist in the Beauty Industry • The Challenges and Rewards of Working Across Multiple Salon Locations • Embracing Discomfort as a Pathway to Growth • Taking Risks and Creating New Opportunities in the Beauty Industry • The Importance of Persistence, Passion, and Consistency • Overcoming Challenges and Finding Your Purpose Behind the Chair • The Importance of Education, Growth, and Evolving as a Beauty Professional • Words of Wisdom and Encouragement for the Next Generation of Hairstylists Video versions of our episodes are on our YouTube channel for you to watch! Subscribe to our channel The Hair Game on YouTube and check out 'The Hair Game Podcast' playlist. Our podcast thrives on the opinions of you, the listener... if you have a moment (and you are an Apple user), please leave us a rating & review on the Apple podcasts app or iTunes! Here's what you do: Scroll down to 'Ratings & Reviews' Click on the empty purple stars (5 is the best)! Click on 'Write a Review' and let us know what you love most! Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance! FOLLOW US @thehairgamepodcast @salonrepublic @loveerictaylor FOLLOW DONOVAN: @donovanmillshair
The way hairdressing education is delivered has changed dramatically since I started in this industry, and it will continue to evolve as new technology emerges. In this episode, I talk about those changes and the impact it has on salons, trainees, standards and productivity. And I ask the question I think salon owners are wondering: “What does the future of education look like and how will it impact the way I run my business?I explain why information has become cheap while experience has become more valuable than ever, and why that changes what you should actually be looking for in education. I also share seven practical lessons on building a culture of learning, why you need to be training apprentices who contribute quickly, and staying ahead as the industry keeps moving.WHAT YOU'LL LEARN:Why information has become cheap while real experience has never been more valuableThe real reason AI won't replace great educators, and how it exposes the poor onesWhy your apprentices should be productive within six months, not left to find their feet for yearsThe difference between being a great hairdresser and being a great teacherWhy you can't rely on colleges or government training programs to finish the job for youSeven practical lessons on education every salon owner needs to hearIN THIS EPISODE:[00:00] Introduction [02:19] Antony asks the big question: where is salon education heading next [03:15] How live seminars and academies defined the early years of education [04:00] The internet and social media put educators in everyone's pocket [05:07] The moment Antony realised business education mattered more than technical skill [06:23] Why salon owners started asking about branding and leadership, not just hair [07:41] How COVID forced the whole industry to learn online almost overnight [09:00] What actually separates a genuinely good coach from a mediocre one [10:36] Why online retail during COVID changed manufacturers for good [13:05] How artificial intelligence is reshaping salon education right now [14:04] Why information is cheap but real experience is priceless [17:29] Antony's seven practical lessons every salon owner needs on education [21:12] The one thing that never changes no matter how the industry evolvesWant MORE to help you GROW?
Being busy doesn't always mean your beauty business is growing. Sometimes, it simply means you've become very efficient at doing more of what's already exhausting you. In this episode of the Successful Stylist Academy Podcast, Ambrosia Carey explores how hairstylists, salon owners, and creative professionals can redefine success, recognize new business opportunities, and diversify their income with purpose, without chasing every new trend. You'll learn how curiosity can help you identify the real problems inside your business, recognize unmet needs, and build income streams around work that feels meaningful. Ambrosia also shares why sustainable growth requires more than strategy: it requires stronger habits, an openness to learning, and a willingness to rethink your relationship with money, success, and scarcity. Get our free full proof profit maker Try GlossGenius 50% off for 2 months We have something special coming your way in the next newsletter! KEY TAKEAWAYS: 1. How to recognize the difference between meaningful progress and busywork 2. Why constant busyness is not the same as building a successful beauty business 3. How curiosity can help you identify problems, opportunities, and unmet needs 4. Why hairstylists should diversify their income by solving meaningful problems, not simply chasing trends 5. How to evaluate whether your current business still supports the life you want to create 6. Why burnout can be a sign that your habits, priorities, or definition of success need to change 7. How opportunity recognition can lead to new services, education, partnerships, and revenue streams 8. Why continuous learning and releasing ego are essential for long-term business growth 9. How scarcity and fear can limit the opportunities you're able to recognize 10. How to build sustainable habits that support your health, creativity, income, and future self Success isn't a final destination. It's an ongoing process of paying attention, staying curious, and asking yourself what problem you feel genuinely called to solve next. Enjoy 15% off our favorite skincare line, Pharmagel with code SSA15 If you prefer video, catch us on YouTube! Find us on Instagram & TikTok :)
What happens when you finally achieve the success you worked so hard for, but still feel exhausted, disconnected and unsure of what comes next? In this episode, Ambrosia Carey sits down with hairstylist, life coach and retreat host Misty Jayne to unpack the hidden emotional cost of success in the beauty industry. Misty shares how paying off $48,000 of debt transformed her relationship with money, gave her the confidence to become an independent hairstylist and eventually led her to help other beauty professionals move beyond burnout, hustle and the pressure to constantly achieve. Together, they explore financial literacy for hairstylists, fear of success, decision fatigue, overconsumption and why creating more space, not adding another goal, may be the key to building a life that genuinely feels like your own. Take 50% of a GlossGenius Premium Plan for 2 months with code SUCCESSFUL Find more about Misty's Retreat HERE Join our Free 10 Day Business Challenge Key Takeaways: 1. Earning more money doesn't automatically create financial stability. 2. Financial literacy and a clear plan can give hairstylists the confidence to make major career decisions without operating from survival mode. 3. Becoming an independent hairstylist isn't automatically the path to more money, freedom or fewer working hours. 4. The instant gratification hairstylists receive behind the chair can make long-term goals and delayed rewards feel especially difficult. 5. Familiar stress can feel safer than unfamiliar peace, and how that keeps us trapped in patterns we say we want to escape. 6. Fear of success, judgment and outgrowing the expectations of others can quietly sabotage personal and professional growth. 7. So many successful hairstylists reach burnout after building the career, salon or business they thought would make them happy. 8. Decision fatigue, overconsumption and constant exposure to other people's advice can disconnect you from your own voice. 9. Simplicity often becomes the goal after success, and how to separate what you genuinely want from what you believe you "should" pursue. 10. Creating white space, changing your routine and stepping away from constant productivity can restore clarity, creativity and connection. 11. Discomfort is part of meaningful change, and small, intentional choices can help you build a life that feels more peaceful and sustainable. 12. Misty's Costa Rica retreat is helping experienced beauty professionals disconnect from outside expectations and reconnect with themselves. Enjoy 15% off our favorite skincare line, Pharmagel with code SSA15 If you prefer video, find us on YouTube! Find us on Instagram & Tiktok :)
Most salon owners already know what they should be doing to build salon success. They know they should raise their prices, have the tough conversation with an underperforming team member, or get on top of their numbers, and they still don't do it. After more than 30 years working with salon owners in dozens of countries, I've watched the same four disciplines show up in every real success story, and none of them are a shortcut.I break down the four words I believe underpin real success in this industry, whether you're behind the chair or running the business. You'll learn why mastering them matters more than chasing the next new idea, and what separates people who talk about change from people who actually make it happen.WHAT YOU'LL LEARNWhy information on its own has almost no value anymore, and why most people still don't changeThe first discipline every master of any craft, hairdressing or business, never outgrowsWhy mastering the fundamentals of your salon's finances matters more than any new marketing hackThe difference between doing something once and true implementation, and why real mastery looks effortlessWhy innovation only works once you've earned the right to it through masteryWhy endurance is the discipline that separates the real success stories from everyone elseIN THIS EPISODE:[00:00] Introduction[00:51] Why knowing what to do isn't the real problem[02:21] The four words that underpin every success story[03:34] The first discipline: mastering the fundamentals[05:08] The Guido Palau lesson on practising at the very top[06:38] Why salons fail without understanding the financial fundamentals[07:00] The second discipline: implementation[09:00] The third discipline: innovation[10:36] The fourth discipline: endurance[11:30] The mentor who embodied endurance more than anyone[13:00] Recap: the four disciplines that build lasting successWant MORE to help you GROW?
Links mentioned in this episodeDigital Salon Retail free seminar, digitalsalonretail.comSought After Educator Accelerator waitlist, jodiebrown.ca/saeFollow Jodie on Instagram, @itsjodiebrownIf you have ever felt the guilt of being bad at retail behind the chair, this episode is going to change the way you think about selling forever. Victoria Domizet spent over a decade as a hair educator before she stumbled into affiliate marketing during a Melbourne lockdown, and what started as a forty five dollar surprise turned into a full business teaching stylists how to get paid for the recommendations they are already making every single day. This conversation covers how to set this up in your chair, on your phone, and across your social media, without ever needing to be an influencer or carry a dollar of stock.→ How Victoria made her first affiliate sale from her couch during lockdown and had no idea what had happened→ Why traditional salon retail no longer works for the seventy percent of hairstylists who are now independent→ How to use a QR code at your station so clients can shop the exact product you are using on them→ Why tagging a brand in your content sends your traffic straight to them instead of back to you→ The simple phrase you can start using today to turn a product mention into a sale for yourself→ How to use comment to DM automation to send affiliate links without any extra work→ Why you do not need thousands of followers or perfect content to start making sales→ Where to find affiliate programs based on where you live, and what to do if one does not exist yet→ How TikTok Shop and Instagram Shop are about to change the way stylists get paid for content→ Why retail recommendations from you as the professional build trust and keep clients coming back→ How to think about client shopping behavior between appointments, not just the eighteen minutes they are in your chairThis episode is such a good reminder that the way people shop has changed for good, and the stylists who meet their clients where they already are will be the ones who benefit the most. If you want to start building income streams like this one for yourself, from your content, your expertise, and the trust you have already built with your audience, get on the waitlist for the Sought After Educator Accelerator at jodiebrown.ca/sae.Mentioned in this episode:Escape To Elevate RetreatsLearn more and apply for Escape To Elevate - www.escapetoelevate.com
Every salon owner has dealt with a difficult team member who is brilliant one week and impossible the next, leaving the whole team tiptoeing around them. Most owners have no idea whether to show compassion or hold the line, especially when a health issue might be part of the picture. This week, I talk to leadership coach Nina Kovner about handling it without making it personal.Nina breaks down the difference between compassion and excusing bad behaviour, and shares the three-step process to decide when and how to step in. You will come away with language you can use in the moment, a clearer sense of where your responsibility as a leader starts, and a plan for protecting your whole team's culture.IN THIS EPISODE YOU'LL LEARN:✅ Why most difficult team behaviour comes down to unclear brand promises and agreements, not personality✅ How to separate the behaviour from the person so conversations stay objective ✅ The pause, process, proceed method for deciding when and how to address an issue ✅ Where the line sits between showing compassion and excusing harmful behaviour ✅ How to build psychological safety so your team will actually tell you what's going on ✅ Why letting one person's behaviour slide damages trust with the whole teamTIMESTAMPS[00:00] Introduction [01:24] Antony's story about a stylist struggling with PMDD and her team [04:33] Where salon owners go wrong when behaviour becomes a problem [06:17] Separating a team member's behaviour from who they are [07:33] Holding high standards while still genuinely caring about people [14:17] Why health issues do not excuse harmful behaviour at work [16:41] The difference between showing empathy and making assumptions [18:09] Building psychological safety so your team feels safe to speak up [25:21] Deciding whether to deal with behaviour now or later [25:52] A simple three-step method for handling difficult conversations [28:42] Why letting one person's behaviour slide is unfair to everyone else [37:19] Advice for salon owners nervous about discussing women's health issues [42:14] Nina's rules for leading through emotionally difficult situationsWant MORE to help you GROW?
Links→ Follow Layla Tourh on Instagram: @iamlaylatourh → Follow Beauty Boss / The Beauty Business Academy: @beautyboss.businessacademy → Learn more about the Sought After Educator Accelerator waitlist: jodiebrown.ca/saeMoney is one of those topics we still don't talk about enough in this industry, and it's time that changed. In this episode, I sit down with Layla Tourh, founder of Beauty Boss and The Beauty Business Academy, who has spent over 25 years building income streams that go far beyond working behind the chair. We get into the real reasons so many of us feel weird about wanting to earn more, and then we break down exactly what building multiple streams of income can look like in this industry, from education to coaching to digital products and beyond.→ Why so many hairstylists and beauty pros feel uncomfortable talking about wanting more money → The difference between working one to one with clients and building a one to many business model → How becoming an educator can multiply your income without adding more hours → The rise of blended education and what courses can and can't move fully online → The real differences between coaching, mentoring, and consulting in the beauty space → Why digital assets like ebooks, templates, and downloads are an underrated income stream → How Layla's client made significant income from a single waiver template during COVID → Why the membership model creates predictable recurring revenue for salon owners → How memberships shift client loyalty away from a single stylist and toward your business → Why upselling feels easier when clients aren't paying for services and products in the same transaction → The power of experience and how small details, like a goodie bag at an event, add value clients remember → Why every hairstylist and beauty pro is already a salesperson, whether they realize it or notIf you've ever felt like wanting to earn more makes you less passionate about your craft, I hope this conversation shifts that for you. You can absolutely love your clients, love your work, and build a business that pays you well. Go check out Layla's work over on Instagram, and if you're ready to start building your own income streams as an educator, check out www.escapetoelevate.comMentioned in this episode:Escape To Elevate RetreatsLearn more and apply for Escape To Elevate - www.escapetoelevate.com
If you have ever sat in the salon chair wondering what if you're making a mistake with your hair, this is for you. My friend Chris Presley, owner of Fringe Soho Salon, joins me to answer every question I have ever had about hair, and he did not hold back. From the color mistakes that instantly age you, to the products that are not worth your money, to why you should put the Dyson down, this is the most honest and practical guide to better hair over 50 you are going to find. WHAT TO EXPECT IN THIS EPISODE: The number one color mistake that instantly ages women ( and why going too blonde works against you) How to stay beautifully blonde without overdoing it, including why dimension and low lights change everything The smartest color strategy if you only want to visit the salon three or four times a year (balayage is the answer) Why Nutrafol works for hair loss + how long before you see results What to do about cowlicks and widow's peaks without committing to a full Brazilian blowout His honest takes on K18, Olaplex, purple shampoo, drugstore shampoo, and whether you really need a Dyson LINKS & RESOURCES Fringe Soho Salon in Homewood, Alabama Nutrafol hair growth supplement Shark Blow Dryer Shark Straightener + Rapid Blow Dryer Family Savvy's Shepherd's Pie Recipe WHERE TO LISTEN If this episode helped you, it would mean the world if you took a moment to rate and review the SavvyCast! You can find us on: Apple Podcasts Spotify YouTube ENJOYED THIS EPISODE? CHECK THESE OUT! What Every Woman Over 50 Wants to Know About Her Skin (My Dermatologist Answers It All) Apple Podcasts Spotify YouTube Navigating Hair Loss: Solutions for Cancer Patients, Thinning Hair, Alopecia, & More Apple Podcasts Spotify YouTube
James Pecis is one of the world's most respected, in-demand hairstylists, working with celebrities like Billie Eilish for Vogue, as the key hairstylist for Chanel's runway shows, and, of course, creating memorable looks for countless fashion ads and editorials. In this episode, James talks about why he reset his pace to prioritize family and the growth of his buzzy brand, Blu & Green, a direct response to beauty's plastic problem.More from Fat Mascara Instagram: @fatmascara @jessicamatlin Shop the products mentioned on Fat Mascara: https://shopmy.us/shop/fatmascara Private Facebook Group: Fat Mascara Raising a Wand Submit a Raise a Wand product recommendation, guest suggestion, or just say hello: info@fatmascara.com Production for this Podcast Provided by Redd Rock Music IG: @reddrockmusic www.reddrockmusic.com Hosted on Acast. See acast.com/privacy for more information.
Most salon owners can rattle off a client's colour formula from three visits ago without blinking, yet ask what their actual profit margin was last year and you'll get a shrug. In this episode, I break down what profit really is, why it gets confused with your own wage, and why accountants often have a dozen different names for the same numbers.You'll learn the real difference between profit and profit margin, why your bank account can look empty even when your P&L says otherwise, what a realistic profit benchmark actually looks like, and the only two ways you can genuinely increase what you keep.WHAT YOU'LL LEARN:Why your own wage is not profit, even when the business feels like it's doing wellThe real difference between profit and profit margin, and why growing one can shrink the otherWhere your profit actually goes, from cash buffers to reinvestment and owner drawingsWhy your bank account can look empty even when your P&L says you're profitableA realistic profit margin benchmark for a salon your size, not a generic Google averageThe only two ways to increase profit in any business, and where to focus firstIN THIS EPISODE:[00:00] Introduction[01:03] The profit question most salon owners cannot honestly answer[02:31] The real definition of profit and why it surprises owners[03:14] Why your own wage is not the same as profit[04:17] The confusing language accountants use for profit and expenses[04:53] Gross profit versus net profit and what each one reveals[05:42] Profit versus profit margin and why the difference matters[07:28] Where your profit actually goes once you have made it[10:24] Why your bank account can look empty despite a profitable P&L[12:31] How much profit you should actually be aiming for[14:42] The only two ways any business can increase profit[16:37] Why a solo operator's claimed profit margin is misleadingRESOURCES MENTIONED IN THIS EPISODE:The Money Course – a step-by-step course on profit, cash flow and break-even for salon owners – [Find out more]Want MORE to help you GROW?
In this episode of Beyond the Technique, Alfredo Lewis shares his incredible journey from aspiring actor to celebrity hairstylist, educator, corporate executive, and founder of an innovative new hair color treatment designed to help preserve color and boost shine. Alfredo opens up about the mentors who shaped his career, the personal challenges he overcame, and the pivotal moments that reignited his passion for the beauty industry. Hairstylists and salon owners will walk away inspired by his story of resilience, innovation, and his vision for creating new revenue opportunities while empowering artists to have a greater stake in the future of the industry. WATCH ON YOUTUBE: https://youtu.be/u8pMi7r0GKU GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! joinmya.com FOLLOW ALFREDO LEWIS Instagram: https://www.instagram.com/alfredo_lewis/ LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HE RE SPONSORS In-Person Masterclass for Salon Owners: Get your tickets now! eventbrite.com/e/roadmap-to-salon-success-an-in-person-masterclass-for-salon-owners-tickets-1990691675389 Join the PBA: https://www.probeauty.org/
Sign up for The Summer Sales Sprint!This week I'm sitting down with Kat McEwan, known online as the Anti Hairdresser, and her story is one you need to hear. She was 21 weeks pregnant, fully booked six months out, and lost everything in a single day after being let go for reporting illegal activity at the salon where she worked. What she built afterward, using nothing but online marketing and sheer stubbornness, is proof that the skills you learn to promote yourself will carry you anywhere. We get into the difference between the long game of building your brand and the fast, tactical moves that put money in your diary this week, plus the exact language Kat uses to get clients to respond when they've gone silent on you.→ Kat's story of losing her column through hidden employment while 21 weeks pregnant → Why so many self employed stylists end up in a gray area with no real protection either way → The real difference between long term brand building and short term gap filling tactics → Why sales feels uncomfortable for so many hairstylists, and how to reframe it as service → The exact wording Kat uses in follow up messages to get an instant response → Why a client going quiet on you is almost never actually about you → The stat every hairstylist should know about how much more clients are willing to spend → How Kat made 10k on part time hours once she understood how to market herself → Why the people you surround yourself with change what feels possible for your business → Details on Kat's five day summer sprint built to add bookings and money to your diary fastIf any part of Kat's story hit close to home, her five day sprint kicks off July 5th and runs through July 9th, just 30 minutes a day with a quick Zoom call walking you through simple, doable tasks to get bookings in your diary and money in your pocket. Replays are up for 14 days if life gets in the way, so there's no excuse not to jump in. Find Kat on Instagram at the.anti.hairdresser and send her a DM to get signed up. And if you take one thing from this episode, let it be this. The boring stuff you do again and again is usually what actually moves the needle. Thanks for listening, and I'll catch you same time, same place next week.
The most common stereotype about hairdressers is that they don't earn enough. And in most cases, it's true. But the reason behind it is rarely discussed; you can only earn relative to what you produce. In this episode, I get into why so many stylists stay stuck and what it actually takes to change that.If you're a salon owner who wants to pay your team more, or a stylist who wants to earn more, this episode is for you. You'll hear what high-performing stylists consistently do differently, why training is a leadership responsibility that too many salon owners quietly ignore, and what has to change for productivity and pay to go up together.IN THIS EPISODE:Why hairdressers' income is directly linked to productivity, and what that means for your team's earning potentialThe specific habits and behaviours that high-earning stylists have in common, and why talent alone is not one of themWhy "charge your worth" is a social media soundbite that the market will ultimately ignoreWhy structured training is a leadership responsibility, not an optional extra for salon ownersEPISODE TIMESTAMPS:[00:00] Introduction: The stereotype that hairdressers don't earn enough[01:39] The number one reason stylists don't earn enough[02:12] Why part-time hairdressing affects income in ways most people accept[02:40] What high-earning stylists all have in common, and it's not talent[03:56] Why demand is the market's way of telling you what you're worth[05:22] What "being excellent" actually means beyond doing great hair[06:00] Whose responsibility is it to develop a stylist's skills?[07:13] Why salon owners forget about training once the doors open[08:41] Why leadership in salons gets negotiated instead of led[09:57] What training should actually focus on to drive income growth[11:06] The performance benchmarks that matter before asking for more pay[12:25] Bringing it all together: productivity, pay, and what salon owners can doWant MORE to help you GROW?
When I opened my first salon I was passionate about hairdressing but like most salon owners I knew very little about business, and negotiating with product suppliers was where my naivety was fully exposed. This week I take you behind the scenes of what's really happening when you deal with a manufacturer or distributor.You'll come away understanding how the commercial side works: list price, rebates, the size of the pie, and the difference between a real partnership and a shiny distraction. My aim is simple. I want you walking into that conversation informed, prepared, and able to build a deal where both businesses genuinely win.IN THIS EPISODE:Why the list price is never the real price, and what sits behind itThe size of the pie: how much value a supplier can actually offer youHow rebates really work, including the catch that traps a lot of ownersHow to prepare before you negotiate so you hold the stronger positionWhy the real goal is a partnership where both businesses winEPISODE TIMESTAMPS[00:00] Introduction[00:20] The dark arts of negotiating with your product suppliers and manufacturers[02:07] Why nobody actually pays the full list price on the page[03:07] Manufacturer versus distributor, and why that structure changes everything behind the scenes[05:08] The list price is just the start of a commercial conversation[08:23] The experience gap between you and the person across the negotiating table[09:50] The size of the pie: the concept that underpins every deal[11:04] How you get to choose where that value lands in your business[13:10] Rebates explained, and the two important realities that owners often overlook[15:54] Shiny object syndrome, and the seduction of events and luxury experiences[17:41] Why putting your business out to tender is simply smart, professional practice[19:13] How to prepare properly before you ever sit at the tableWant MORE to help you GROW?
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