Podcasts about ad copy

Most ad managers are using AI for the basic stuff and completely missing the real opportunities. In this episode, I'm sharing 5 ways I'm actually using AI in my ads business (plus what my Strategist Society members are doing) that save serious time and make you more money.These aren't your typical "AI tips for marketers." These are practical strategies you can implement this week without being tech-savvy or knowing how to code.In this episode, you'll learn:How to create voice guides and customer avatar documents that used to cost $5K (and how to use them as fast action bonuses on sales calls)The AI + Meta reporting hack that took my reporting from 1 hour to 10 minutesHow Crystal in Strategist Society sold a $2,500 audit that took her 45 minutesHow to use competitor gap analysis to find what everyone else is missingThe reverse engineering framework for pulling winning hooks from other industriesHow to set up automated weekly briefings so you always know what's changing in MetaReady to implement these strategies? Grab The Ad Copy Shortcut! for just $27 at brandimowles.com/copy-shortcutResources Mentioned:The Ad Copy Shortcut!: brandimowles.com/copy-shortcutConversions for Clients: conversionsforclients.comStrategist Society: brandimowles.com/strategistsocietyConnect with me:Instagram: @brandimowlesWebsite: brandimowles.comFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Discover how to drastically improve your paid social and Google Ads copy with these seven actionable tips for incredible conversion copywriting. Learn the significance of using the right words to create relevance, specificity over fluff, addressing objections, and creating clear call-to-actions. Additionally, explore how microcopy can alleviate fears and contrast phrases can bring clarity and comfort. Implement these strategies and improve your ad campaigns today!

Ever wonder if you can tweak the copy on a Facebook or Instagram ad without killing all the likes and comments?   ‍‍ ‍‍Get the 48-Hour Ad Fix Audit  ‍‍ ‍‍A client asked me this exact question, so I explain what really happens when you change ad copy and why social proof usually resets. I share how to use organic Instagram posts as a workaround and the risks that come with disconnecting and relaunching ads. I also discuss why new ads inside an existing ad set sometimes get little to no spend and what to do when that happens.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

In this episode of PPC Live The Podcast, Anu Adegbola interviews Adrienne Shaver, a PPC expert who shares her journey in the advertising industry. They discuss the importance of learning from mistakes, the role of AI in advertising, and the need for accountability and guardrails in PPC campaigns. Adrienne emphasizes that mistakes are inevitable and that transparency with clients is crucial. The conversation also touches on the evolving best practices in PPC and the importance of sharing failures to foster growth and learning in the industryTakeawaysAdrienne emphasizes the importance of transparency with clients.Mistakes in PPC can lead to valuable lessons.AI should be treated as a coworker, not a replacement.Guardrails are essential to prevent mistakes in advertising.Efficiency should not come at the cost of detail.Reporting in PPC needs to evolve beyond basic metrics.Sharing failures can help others learn and grow.The industry is shifting rapidly, requiring constant adaptation.Accountability is key in maintaining client trust.Success in PPC is built on a foundation of learning from failures.Chapters00:00 Introduction to Adrienne Shaver05:01 Learning from Mistakes in PPC11:57 Guardrails and Accountability in Advertising16:57 Understanding AI in Advertising21:02 Shifting Best Practices in PPC24:46 The Importance of Sharing Failures26:44 Career Reflections and Future AspirationsFind Adrienne on ⁠LinkedIn⁠Join PPCChat SlackJoin PSA SlackBook a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22ndFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

Hugo Patrão is the Director of Creatives at Spotlight Social Advertising, a results-driven agency that helps brands scale with high-converting social media campaigns. He specializes in crafting ad copy and creative strategies that align with each stage of the marketing funnel. With over seven years of experience writing Facebook, Instagram, and email marketing copy, Hugo has tested thousands of variations to find what truly drives clicks and conversions. He also integrates AI tools into his workflow to streamline research and spark fresh creative ideas.In this episode…One-liner ad copy might seem like the quickest way to grab attention, but does it really work when you're trying to attract new customers at the top of the funnel? Many brands assume that short and punchy is always better, yet their results often tell a different story. So why do these simple one-liners fail to convert when it matters most?According to Hugo Patrão, a seasoned copywriter with years of experience testing thousands of ad variations, one-liners fail because they don't match the customer's stage in the buying journey. He highlights that top-of-funnel ads need to introduce the brand, establish credibility, and set it apart from competitors rather than focusing immediately on overcoming objections. This mismatch often leads to plummeting click-through rates and wasted ad spend. He explains that strong ad copy should combine brand storytelling, clear calls to action, and structured formatting, ensuring the audience connects with the message before being prompted to act.In this episode of Truth About Social Ads, host Jason Smith sits down with Hugo Patrão, Director of Creatives at Spotlight Social Advertising, to talk about why one-liner ad copy fails at the top of funnel. They discuss how to craft copy that fits each stage of the funnel, the dangers of ignoring data-driven results, and the role of AI in shaping better headlines and ideas. Hugo also shares his process for aligning ad copy with visuals to create cohesive, high-converting campaigns.

In this episode of The Russell Brunson Show, I share one of the coolest pieces in my collection, an original 1925 signed set of The Book of Life by Robert Collier, and the magalogue (Magazine + Catalogue) ad that sold it. Robert Collier wasn't just an incredible author in the personal development world; he was also one of the best direct response advertisers of all time, selling more than $200 million worth of books through the mail in the 1920's!  That's INSANE! I break down the ad that sold this book set and why the same framework still works today. From the way he used visualization and storytelling (think Aladdin's lamp and your own personal genie) to the powerful risk reversal and trial offer, this magalogue is a masterclass in how to sell with words. Key Highlights: How Collier's ad opened with a powerful hook and visualization to grab attention immediately The way he layered storytelling, case studies, and benefits before ever introducing the product How he transitioned into the offer and made the book set feel like a “genie in a lamp” that could fulfill the reader's deepest desires The risk reversal structure that made the offer irresistible (free trial, easy return, and low payments) Why the same hook–story–offer framework Collier used in print still applies to funnels, webinars, and sales letters today When you study ads like this, you see how much thought great marketers used to put into their offers. Collier couldn't just throw up a page and run Facebook ads… He had to make the message and the offer so good people would literally mail back a postcard with their own money. Get Russell's book notes here: ⁠⁠⁠⁠http://russellbrunson.com/notes⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wondered how a DVD cover could revolutionize your ad copy? In this episode of Crowdfunding Nerds, Andrew and Sean dive into the art of crafting compelling ads, drawing inspiration from the unexpected world of DVD and Blu-ray covers. Discover how these tiny marketing masterpieces can teach us to captivate audiences with concise, engaging text. Join us as we reminisce about Blockbuster Video's influence on consumer behavior and explore why relying solely on AI for content might not be the best strategy. We discuss the importance of authenticity, the magic of consistent storytelling, and the pitfalls of disjointed art styles in ad campaigns. Plus, learn how to create seamless transitions from ads to landing pages, and the crucial role of pricing and shipping in maintaining customer interest. Tune in for insights that could transform your crowdfunding campaign into an irresistible, immersive experience!   Links to check out! Monstrous creatures, deadly whirlpools, and a mutinous pirate crew are the least of your worries in Rapscallion the tabletop roleplaying game! The law be fast on your heels and there be cursed treasure to track before your swashbuckling rivals get their rickety hands on your gold! Are ye ready to set sail amidst The Great Sea, laddie? Rapscallion TTRPG: https://magpiegames.com/collections/rapscallion Thank you to our sponsors! HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101 BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.  Stay Nerdy!

I walk you through the full step-by-step process I gave a client, how I train AI to write better hooks, and the simple tweaks that help avoid generic, robotic copy. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍You can use this same system to write ads, emails, sales pages, and even Instagram captions—without wasting hours. Plus, once you train it right, you can reuse it anytime you need new copy fast.Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

Let's break down why using words like free, gift, or no-cost can actually help cold audiences trust you faster and make them more likely to opt in. These words may seem small, but they can make a big difference—especially when you're trying to grab the attention of someone who's never heard of you before.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Thinking about skipping the freebie and running ads to a paid offer instead? Watch this episode where I explain whether or not to include the price in your ad copy—and how to do it right.Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

If you've ever wondered whether you should put the price in your Facebook and Instagram ad copy, the answer is YES... and let me tell you why.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Let's talk about how showing the price up front saves you from paying for clicks from the wrong people and leads to stronger sales. I'll also share some quick tips on how to price your low-ticket offers for cold audiences—people who've never heard of you before.One of my go-to rules? Keep your offer under $47. It's a price point that usually works really well with cold traffic and feels like a no-brainer for your audience.Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

In this episode of The Experts Blueprint, Tim sits down with digital strategist and systems expert Alastair McLeod to explore how businesses can future-proof their marketing, embrace automation, and stay competitive in the age of AI. They dive deep into topics like:How critical thinking and data saved their university grades — and now their businessesWhy most marketers are about to be replaced (unless they do this)The evolution from ad copywriting to algorithmic optimizationHow to use systems thinking to eliminate grunt work and scale sustainablyAlastair's personal fight to protect Australia's alpine regions — and why today's election may be pivotal

This is the second episode of the 3-part miniseries: Hot Ads for Cold Leads.Feel like your ads are being ignored? They probably are. In this episode, we're digging into how to craft ad copy that grabs attention, connects with cold leads, and gets the click—without sounding like a bro marketer or writing cringe clickbait.You'll learn:The 3 biggest copy mistakes killing your conversionsA simple formula to stop the scroll and drive actionWhy cold leads need a totally different message than your email list

In today's episode, we dive into the essentials of writing ad copy that grabs attention, sparks interest, and drives results. Learn how to nail your ad copy!

In this episode of The Truth About Social Ads, host Jason Smith welcomes ad copy specialist and Director of Creatives, Hugo, for a deep dive into the art and science of crafting high-converting ad copy. With over 18 years of experience, including seven years with Spotlight Social, Hugo brings his expertise to the table, revealing the strategies behind writing ad copy that grabs attention and drives results. Hugo shares his journey from writing email and blog content to mastering the nuances of Facebook ads. He explains why Facebook ad copy demands a different approach—balancing simplicity, hooks, and a conversational tone that resonates with audiences. Listeners will learn about the critical role of research, understanding customer pain points, and creating variations to test and optimize ad performance. Key Takeaways: • The importance of crafting hooks that stop the scroll and spark interest. • How Facebook ad copy differs from other writing styles, such as blogs and emails. • Practical tips for using emojis and creative elements to make ads feel organic. • The value of research, audience insights, and testing multiple variations for maximum impact. Whether you're an entrepreneur, marketer, or agency owner, this episode is packed with actionable insights to elevate your ad game. Don't miss Hugo's expert advice and Jason's offer to share Spotlight Social's onboarding templates. Ready to transform your ad campaigns? Don't miss this episode of The Truth About Social Ads! Subscribe now to gain insider tips, proven strategies, and expert guidance from Jason and Hugo. Your breakthrough starts here—hit that subscribe button today! “Facebook ad copy is all about simplicity—if your audience has to read it twice, you've already lost them.” Learn more about Jason Smith through the following links: Facebook Website

Ali Qureshi is the co-founder of Adcrate. He shares strategies on effective ads for platforms like Meta and TikTok. He also shares static and video formats, copywriting, leveraging AI, hook rates, video production and more.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Introduction to AdCrate and Growth Strategy02:56 The Importance of Ad Creative in Paid Advertising05:47 Navigating Media Platforms: Meta vs. TikTok08:53 Static vs. Video Creatives: Balancing Production and Impact11:49 Effective Static Ad Formats and Testing Strategies15:09 Common Mistakes in Ad Creation and Copywriting Tips17:55 Leveraging AI for Ad Copy and Customer Insights20:47 Innovative Ad Formats: Memes and Interface Hacking25:42 Understanding Hook Rates and Audience Engagement28:10 Navigating Video Content Creation on a Budget35:09 The Importance of Script Writing for Ads40:50 Exploring Effective Video Lengths and Frameworks43:40 Utilizing Motion Graphics for Enhanced Engagement46:34 Iterating and Testing Ads for SuccessLinks Mentionedhttps://www.adcrate.co/

What makes Facebook and Instagram ads work for online businesses in 2025? In this episode, I'm joined by Kwadwo Sampany-Kessie to demystify ad success for coaches and course creators. We dive into the art of ad testing, why quality leads trump low-cost ones, and how to tell if your offer is ready for ads.Kwadwo also shares his Olympic Gold Medal testing framework and actionable tips on ad copy, visuals, and targeting strategies that resonate with high-value clients. If you've ever felt overwhelmed by ads or unsure where to start, this episode will give you the confidence and clarity to make them work for your business.Here are the highlights:(1:25) Transition to Facebook and Instagram Ads(4:29)Challenges and Relevance of Running Ads (18:31) Testing and Optimising Ads(24:14) Ad Copy and Length(29:56) Budget and TestingMore about Kwadwo:Kwadwo is the host of The Art of Online Business podcast, a Meta ads manager and online business strategist, specialising in serving established online course creators.But unlike most ads managers, he doesn't just bring in quality leads. With over three years of experience, he excels in optimising funnels and providing marketing, sales, operations and hiring guidance. All of which enable his clients to work less, earn more, and live the life they were meant for.Links:https://theartofonlinebusiness.comhttps://instagram.com/quayjo Ad Testing Cheat Code for $1 To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio

In this episode, Tanner walks you through the process of quickly and easily creating successful ads on social media. He even gives you examples! Need more help with your small business marketing? Get our FREE RESOURCES HERE: https://bit.ly/FreeSMAResources

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Dave sits down with Adam Goyette, founder of Growth Union and a former marketing leader at G2 and Help Scout. Adam shares his insights from leading growth at top B2B companies to launching his own agency that helps startups scale by integrating holistic growth strategies.Adam and Dave cover:How marketing can drive demos that aren't qualified and how to fix itWhy MQLs aren't efficient incentives for marketing teamsHow to use feedback from Sales to create better marketing contentTimestamps(00:00) - - Why Working With B2B Agencies is So Hard (06:11) - - Marketing in 2024 (10:07) - - How to Actually Test Your Marketing Campaigns (12:12) - - Organizing Your Marketing Team (15:07) - - Setting Aside Budget For Experiments (22:57) - - How to Ask Qualifying Questions (24:18) - - Balancing Brand Building and Conversion (30:13) - - Advocating for Marketing Strategy Internally (35:07) - - Using Feedback from Sales to Create Content (40:48) - - How to Test and Iterate Quickly (48:58) - - Adwords Keyword Optimization and Ad Copy (50:07) - - Marketing Leadership in SaaS at a Scale Up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Want to improve your Google Ads conversion rates?In this episode of the 1SEO Podcast, we explore practical ways to increase your Google Ads conversion rates. Join us to learn effective methods for tracking conversions in your campaigns, so you have the right data to make improvements. Find out how refining your keyword lists can attract more relevant traffic and why matching your ad copy to landing pages is essential for better conversion rates. We'll also discuss strategies to make your ads more effective for mobile users and how using social proof can build trust. Finally, learn about the advantages of having a retargeting strategy. This episode is packed with insights to help you get more from your Google Ads campaigns.Check out the latest episode of the 1SEO Podcast, where we share strategies to enhance your campaigns. Learn how tracking conversions, optimizing keywords, and aligning ad copy with landing pages can make a big difference. We also cover tips for mobile users and using social proof to build trust.Discover why a strong retargeting strategy is key to getting more conversions.Listen now and get practical tips for your Google Ads success!CALL:  215-946-1046EMAIL: info@1seo.comVISIT: https://1seo.com/FOLLOW US:https://www.facebook.com/1seodigitalagency/https://twitter.com/1SEODigitalhttps://www.instagram.com/1SEOdigital/https://www.linkedin.com/company/1seo-com

Lisa Laporte highlights the TWiT.tv's diverse partnership offerings. From exclusive dynamic insertion audio ads through Libsyn Ads to direct partnerships with host-read ads and a comprehensive "goodie bag" of benefits, TWiT.tv has something for every brand looking to reach a highly engaged tech audience. Reach out to our team at advertise@twit.tv to discuss your growth goals and let them help you take your brand to the next level! Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Lisa Laporte highlights the TWiT.tv's diverse partnership offerings. From exclusive dynamic insertion audio ads through Libsyn Ads to direct partnerships with host-read ads and a comprehensive "goodie bag" of benefits, TWiT.tv has something for every brand looking to reach a highly engaged tech audience. Reach out to our team at advertise@twit.tv to discuss your growth goals and let them help you take your brand to the next level! Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

How Long Should Your Ad Copy Be? Bite-Size Business Tips Playlist: https://www.youtube.com/playlist?list=PLcTUb-2nr-8lh2xqfqzbN-TlKGOpmMM0K Have a question you'd like Andrea to answer on the show? Fill out this form: https://forms.gle/nu7EHLUrCwNPXtB68

While B2B marketers have progressed their thinking to be more B2C-minded, there are concepts we simply shouldn't borrow from our B2C counterparts regarding ad copy and creative. Naomi Suman, founder of Storylogick Consulting, is an English major turned SaaS marketing consultant who has tested thousands of campaigns. In this episode, she breaks down the elements we should borrow from B2C marketing and, on the flip side, details the concepts B2B marketers should leave alone. Does ad copy containing a question convert, what about ads that feature people? Tune in to get these questions and more answered. Connect with Naomi: Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we have Dougie from Pilothouse, our Google Team Lead, to dive into a topic that's crucial for optimizing your Google Ads strategy: branded search. We'll uncover the do's and don'ts of managing branded search campaigns to maximize incrementality and ROI. Key Takeaways: Incrementality Analysis: Learn how to determine the true value of branded search traffic. Segmentation Strategies: Discover why and how to segment branded search from non-branded search campaigns. Competitor Insights: Understand when and how to bid on competitor brand terms effectively. This episode is packed with tactical insights to refine your Google Ads strategy and make the most of your branded search spend. Don't miss Dougie's expert advice on Google Ads. Timestamps: 00:00 - Introduction and Overview 02:00 - Importance of Separate Targets for Branded Shopping and Branded Search 04:30 - Understanding Incrementality in Branded Traffic 06:45 - Segmenting Branded Traffic and Optimizing CPC 09:00 - Handling Competitor Bidding on Branded Terms 11:30 - The Role of Ad Copy and Landing Pages in Branded Campaigns 14:00 - Balancing Brand Spend and Non-Brand Spend 18:30 - Case Studies and Real-World Examples 21:00 - The Impact of Competitor Bidding and Manual vs. Automated Bidding 23:30 - Closing Thoughts and Hockey Discussion Hashtags: #BrandBidding #DigitalMarketing #GoogleAds #BrandedSearch #Pilothouse #AllKillerNoFiller #DTCpodcast #MarketingTips #ROAS #Ecommerce #InfluencerMarketing #SEO #MarketingStrategy #HockeyTalk Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

The MultifamilyCollective is supported by Multifamily Media Network (MMN) Ever wonder why the fear of loss often outweighs the potential for gain? Today, Mike Brewer dives into the psychology behind this phenomenon and its implications for multifamily marketers and business negotiators. Learn how leveraging loss aversion and pleasure principles can transform your approach to sales and marketing. Key Takeaways: 1. Understanding Loss Aversion: Discover how fear-based messaging can resonate deeply with potential clients. Mike explains how highlighting potential losses, like missing out on a dream apartment, can be a powerful motivator. 2. Crafting Compelling Ad Copy: Get practical tips on phrasing ad copy to tap into these deep-seated fears. Questions like "How would you feel if you lost this apartment?" can prompt immediate action. 3. Emphasizing Pleasure: Learn how to balance fear with pleasure-based appeals. Mike shares techniques for making clients envision the joy and satisfaction of securing their desired living space. Don't miss out on these insights that can elevate your marketing strategy and boost your sales conversions. If you found this video helpful, please like, comment, and subscribe for expert advice on multifamily and PropTech innovations! Multifamily, PropTech, Marketing, Sales, Loss Aversion, Pleasure Principle, Real Estate, Negotiation, Ad Copy, Sales Conversion, Business Strategy, Apartment Leasing, Customer Psychology, Marketing Strategy, Leadership #Multifamily #PropTech #MarketingTips #SalesStrategies #Leadership #LossAversion #PleasurePrinciple #RealEstateMarketing #mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork --- Send in a voice message: https://podcasters.spotify.com/pod/show/mike-brewer/message Support this podcast: https://podcasters.spotify.com/pod/show/mike-brewer/support

In this Epie we chat about ad copy and how to attract the right actors and avatars, making you more money and avoiding migraines. Be sure and share with friends and family who need marketing help! As always if you need agency level assistance, 949-302-3464   https://dentco.us https://instagram.com/dentcopdr  

Samantha Burmeister, founder of Nomad Copy Agency, talk about her life as a digital nomad and how she successfully combines extensive travel with running a thriving copywriting business. Hear about her journey from a corporate job to becoming her own boss and setting up shop in scenic spots like Bali. Watch Why Copywriting Trumps Website Design with Samantha Burmeister (releases May 15th)!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Learn the 7 biggest FB Ad mistakes course creators make that burn through $$$ and kill results!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Subscribe to The Art of Online Business's YouTube Channel Book a strategy call with Kwadwo! Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSamantha's Links:Connect with Samantha BurmeisterDM Sam: https://www.instagram.com/nomad.copy/Timestamps:0:00 Digital Nomad Lifestyle in Bali15:36 Career Transition and Online Entrepreneurship Journey23:09 Journey to Nomad Copy Business30:53 Ad Copy and Funnel SalesTake Control Of Your Ad Results Without The Monthly Retainer FeeClick here to get 28 days of one-on-one FB Ads training from me with unlimited support.So you can successfully run ads campaigns with lower lead costs and higher revenue. Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.

Whether you're excited about AI, nervous about it, or all-out against it, the truth is it's here to stay (and will continue to shape the business landscape). It's a fast-moving train, and we want to help you get on board.   In this episode, Pepijn Hufen (CEO of the Smart Marketer Agency) breaks down six areas in which you can incorporate AI into your business right now, as well as two specific use cases for Chat GPT that could streamline your tasks and revolutionize the way you work. He also provides specific Prompts and steps that will free you up to do higher-value tasks and "human work." You Will Learn: 6 Areas In Which AI Can Already Help You In Your Business  Why you need to start using Chat GPT and AI in both your personal and work life The Four Essential elements of a great Chat GPT prompt Plus, scroll down for the notes that accompany this episode.  LINKS Pep's Prompts (As mentioned in this episode)   Pepijn Hufen, on Twitter and Instagram The Smart Marketer Agency Click For more Episodes and Resources TIME STAMPS “Whatever our feelings are about AI, it won't stop the adoption and the development of it”. Pepijn Hufen 02:04 Actual Use-Cases for AI For Business Owners And Marketers 03:03 In case You're New To Chat GPT 05:20 Six Things AI Can Already Do For Your Business 07:40 Let's Talk About Chat GPT and Ad Copy  14:11 How Can Chat GPT Help with Market Research and Avatar Development? YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And/Or Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

In a market overflowing with audio content, Lisa breaks down how direct response brands can deploy calls to action that not only grab attention but also foster trust and brand recall. It's about the intricate dance of balancing a unique brand identity with a generous offer that listeners can't ignore—without giving away the store. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

In a market overflowing with audio content, Lisa breaks down how direct response brands can deploy calls to action that not only grab attention but also foster trust and brand recall. It's about the intricate dance of balancing a unique brand identity with a generous offer that listeners can't ignore—without giving away the store. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

In this week's episode of The Venue Rx Podcast, our host Jonathan Aymin sits down with Whitney Hodges and Daniela Justus, owners of Wedding Industry Ads to discuss their ad agency's tailored approach to digital marketing in the wedding sector. They touch on their backgrounds and how their partnership came to be, highlighting the crucial role of  grasping clients' unique requirements for crafting impactful ad strategies. They also discuss  aligning ads with broader marketing initiatives, and discuss the pivotal role of personal branding for venue owners. Additionally they dive into how to leverage data analytics for evaluating campaign effectiveness. They also share insights on budget allocation for Google and Meta ads, the significance of Facebook in wedding planning, and the importance of evergreen content.  About Our Guest:  Whitney and Daniela are experienced professionals in the wedding industry with a combined background of over 12 years in sales, marketing, event planning, and management. They met while starting their own online digital advertising agencies three years ago and have since worked with a range of clients, from budget-conscious couples to luxury events exceeding $1 million. They have firsthand experience in booking, executing, and planning weddings, making magic happen every weekend. Their expertise includes navigating the challenges of running a business that operates 24/7 in the dynamic wedding industry. Whitney and Daniela started Wedding Industry Ads because they recognized a need for specialized digital marketing services tailored to the unique requirements of businesses in the wedding industry. Drawing from their extensive experience in sales, marketing, event planning, and management within the wedding sector, they saw an opportunity to help wedding-related businesses effectively reach their target audience and achieve their marketing goals. Their shared passion for weddings and their expertise in digital advertising made Wedding Industry Ads a natural extension of their skills and experiences. Find Them Here:  Website: https://www.weddingindustryads.com/  Book A Call: https://weddingindustryads.com/scheduler  Linkedin: https://www.linkedin.com/in/daniela-justus-b5417b183/ Linkedin: https://www.linkedin.com/in/whitneyhodgesmarketing/

Are you Boot-strapping your business? You're not alone. Even the huge E-Comm brands that we often talk about on this show - they had to start from somewhere, and most started from scratch.  If you're tight on cash and in the early phases of your business, every penny counts, and you need every dollar to work for you! In this episode, Pepijn Hufen (CEO of the Smart Marketer Agency) looks back at his humble beginnings and shares what he would do if he were starting from square one again.  He breaks down exactly what he would do to launch Meta Ads with just $1000 in budget so that you can have a simple and smart plan to follow. Whether you're starting out, starting again, or if everything you've tried isn't working, this episode will give you clarity and confidence on how to proceed.  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit.   LINKS Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/ Ep. 158, The Four Stages Of Scaling Facebook Ads https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000623662285 The Smart Marketer Agency, https://smartmarketeragency.com/   TIME STAMPS 01:00 Let's Dive In: Everybody Starts Somewhere 02:32 "And that is the benefit of direct response advertising. You start from zero; you start with a small budget, but you can get momentum. You can get a feeling if your Product, your offer, your messaging has something to it if you can actually acquire customers with it." Pepijn Hufen 05:33 First, Let's talk about your Product. 09:24 The best advice regarding sales pages, product pages, pre-sale articles 11:25 How to set up your Ad account  14:23 Where to start with your Creatives 15:34 A few notes about Ad Copy 17:15 What to do when you launch your 32 Ads 18:23 Look at these metrics 22:25 In Summary

Peter Yesawich's long career in hospitality and travel marketing led him to healthcare, where he discovered that an infusion of hospitality could make a big difference for patients and providers. His book, co-authored with Stowe Shoemaker, details how the healthcare industry can make positive change. Susan and Peter talk about buying behavior, books, and best practices.

Tear down the barriers between a good campaign and a great one, exploring five essential elements that every brand must integrate to captivate listeners. Learn about a compelling call to action, the credibility customer testimonials bring, and the irreplaceable power of a host's personal endorsement. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Tear down the barriers between a good campaign and a great one, exploring five essential elements that every brand must integrate to captivate listeners. Learn about a compelling call to action, the credibility customer testimonials bring, and the irreplaceable power of a host's personal endorsement. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Why you should use AI in your business. Host Michelle Thames shares how she uses AI for marketing and content creation. She discusses the benefits of AI in marketing and shares considerations entrepreneurs and marketers should bear in mind before embracing AI technology.--Catch up on other podcast episodes on Apple and SpotifyFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the show

This week on Marketing O'Clock, Google will let you ADjust your ad copy from the SERPs.  @lilyraynyc found a SERPrise, lots of spammy search results on Google. Plus, POV: TiktTok lets creators see analytics on desktop devices. Intro - 00:00

In this episode of The Fully Booked Photographer, the team discusses their personal recipes for the perfect Facebook Ad, the keys to creating successful Ad Copy that will generate more targeted leads and attract your ideal clients.   The team goes over the mistakes that photographers often make whilst creating advertisements, the physiological tricks that help attract clients towards your business, and how to use these marketing strategies to generate leads in record time.   In this episode you will hear: How to remove ego from your ad copy to make client focused ads How to create a hook that will call out your ideal client avatar Why advertisers use “implied yes” questions What is “poking the problem”, and why is it important? How to show authority and build trust in an advertisement   For more information about this episode head to https://www.thefullybookedphotographer.com/mifgeal   The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children's studio owner in Tampa Jeanine McLeod. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

Today on our SaaS Expert Series, Jeff sits down with AJ Wilcox – founder of B2Linked.com, LinkedIn Ads expert and Linkedin Ads Show podcast host. shares insights drawn from his experience managing a staggering 150 million in LinkedIn ad spend.AJ provides a crash course on circumventing common pitfalls, creating effective content and tracking metrics for successful campaigns. Plus, we'll delve into how advertising has adapted to the changing market dynamics and how it continues to play a vital role in enhancing brand awareness and reaching the right audience.With his expert guidance, we explore the potential of LinkedIn's unique targeting options, focusing not just on arbitrary interests but the professional identity of potential customers.Key Takeaways[00:03:58] - Strategic Gratitude in Business[00:14:14] - Shifting Strategy for Increasing Brand Awareness[00:23:23] - Emotional Connection in Advertising's Power[00:29:30] - Imagery and Ad Copy in Advertising[00:36:34] - Optimizing Click-Through Rates and Costs[00:39:36] - Optimizing LinkedIn Advertising With Limited Information[00:46:27] - Bringing Personality and Humanity to Business[00:49:40] - Learning Value of Niche Podcast[00:51:19] - AJ Shares Tips for LinkedIn AdsTweetable Quotes"I think right there lies an underutilized superpower, and that is gratitude. It's the soft whisper that can cause a seismic shift in workplace morale and customer loyalty and the relentless pursuit of progress." - 00:03:22 Jeff Mains"Pausing to express heartfelt thanks isn't just nice, it's essential, and in the midst of chasing KPIs and bottom lines, taking a moment to genuinely thank someone can really be a game changer." - 00:04:13 Jeff Mains"When gratitude percolates through your organization and employees and customers don't just feel valued, they feel like they belong. And that is next level." - 00:07:55 Jeff Mains"What we've found is email address is a really tricky field in B2B because their login email address is usually their personal email, but sales only wants a business email. So if we take whatever email addresses we have, which are usually someone's professional email, LinkedIn doesn't recognize those and they don't match at a high rate." - 00:37:02 AJ Wilcox"So I don't love that in this strategy, I'm basically telling LinkedIn like, hey, I'm going to keep renting your land forever, but it is pretty awesome to be able to reach specific people without having to get their email address." - 00:38:14 AJ Wilcox"I love the one of being able to switch your bidding model when you get particularly high click-through rates. That's one that a lot of advertisers kind of stumble on." - 00:41:20 AJ Wilcox"I find that when I can mentally lock into a physical activity I even work on a treadmill desk, so even when I'm normally working, I'm still doing some physical activity. It frees up my mind and helps me focus better on a long term kind of task." - 00:49:50 AJ WilcoxSaaS Leadership Lessons1. Fostering a Culture of Gratitude: Emphasizes the significance of fostering a culture of gratitude within the workplace. This includes expressing personalized appreciation to both employees and customers. Gratitude can enhance a positive work environment and strengthen customer relationships, making it a strategic tool for business success.2. Mastering LinkedIn Advertising: Emphasizes the importance of understanding your audience and customizing your targeting strategy to reach them effectively.3. Building Rapport with Potential Customers: It's...

How do you craft ad copy for maximum ROI? In this More Than Social Podcast episode, I guide you on how to craft effective Facebook and Instagram ad copy to maximize your return on investment. I discuss common challenges, such as the frustration of ads that don't convert, and give you a strategy to overcome these issues by understanding your target audience, structuring your ad copy effectively, and using visuals that resonate. In this episode, I dive into deciphering the mindset behind your target audience, how to write a compelling headline, how to proposition value to your audience, and how to craft a clear call to action. We will also explore the importance of the visual aspects of your ads, mainly emphasizing video content. As a way to wrap up, I lay the foundation for our next episode, where we will dive into advanced ad targeting strategies. Why your ads don't convert We get into the common reasons behind low ad conversion rates, helping you identify and address the issues affecting your advertising effectiveness. The Importance of understanding your target audience We talk about the crucial role of understanding your specific target audience, their needs, preferences, and behaviours, in order to create ads that resonate with them and drive better results. The structure of ad copies We explore the fundamental components and layout of effective ad copies, breaking down the elements that make up compelling advertising content. Elements of your ad copy In this segment, we discuss the key elements and components that should be present in your ad copy, such as headlines, body text, and calls to action, to make your ads more persuasive. 3 tips to make sure you format your ad copy in the most strategic way I share three valuable tips for formatting your ad copy strategically, helping you optimize the presentation and layout for maximum impact and engagement. Ad copy visuals that are converting well right now We get into the types of visual content that are currently performing exceptionally well in ad campaigns, keeping you up-to-date with the latest trends and effective visuals. 4 tips for creating eye-catching video Lastly, we cover four practical tips for producing video content that captures the attention of your audience and boosts the effectiveness of your video ads.   We talk about:  [1:20] Why your ads don't convert [3:00] The Importance of understanding your target audience [6:35] The structure of ad copies [7:05] Elements of your ad copy [9:20] 3 tips to make sure you format your ad copy in the most strategic way [10:45] Ad copy visuals that are converting well right now [11:40] 4 tips for creating eye-catching video Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial  

Are you able to advertise a sold listing? - Ep 203   On this episode of the Real Estate Fight Club, Jennifer and Jim Camarata talk about "Are You Allowed To Advertise That Sold Listing?" Tune in and find out more about whether or not you are allowed to advertise a sold listing. You wouldn't want to end up in realtor jail, watch this episode!   Episode Highlights:  Jim says that you can't tell the world that you participated in a sale if you did not participate. If you put out advertising materials on listings that have sold, you have to be directly involved in them. NARS says that it would be misleading to go against that. Jennifer asks that if you are given permission to advertise a for-sale listing and also gave credit to whom it was from, would that be okay? Jim recited article 12, Only realtors who participated in the transaction as the listing broker or cooperating broker, ergo the selling broker, who claims to have sold the property before closing a cooperating broker may post a sold sign only with the consent of the listing broker. Jennifer wants to clarify what is the difference between advertising a for-sale property and advertising a sold property because it feels the same. If the Ad Copy solicits new listings from potential sellers by implying that the agent/brokerage sold the listing when they didn't, it is against the rules The final verdict is that you are allowed to advertise for-sale to pending listings as long as you got permission and you also credit the people who are direclty involved in the transaction properly, but you are not allowed to do so for "SOLDS". 3 Key Points: If you advertise on listings that have sold, you have to be directly involved in them. Article 12 says only realtors who participated in the transaction as the listing broker or cooperating broker, who have sold the property before closing may post a sold sign only with the consent of the listing broker. If the Ad Copy solicits new listings from potential sellers by implying that the agent/brokerage sold the listing when they didn't, it is against the rules Tweetable Quotes: “you can't tell the world that you participated in a sale if you did not participate.” - Jim Camarata “it implies that you had something to do with that sale.” - Jim Camarata “I mean, these are the properties that sold and I'm advertising my services and I see what they're saying like it's implied, but what's the difference between doing that for a for-sale property and doing that for a sold property? It feels the same.” - Jennifer Murtland Resources Mentioned:  Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram https://jennifermurtland.com/Vault/ Monica Weakley website | LinkedIn | Facebook Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube Jimcamarata@kw.com / Jim Camarata  612-562-7461     Thank You To Our Incredible Sponsor Partners (Get Great Discounts with these links) Ghostpostr - https://www.ghostpostr.com/ (Get It For FREE!)   Pipeline Pro Tools - https://pipelineprotools.com/fightclub/   RedX - https://www.theredx.com/fight-club/ Achosa - https://www.achosahw.com/  (Use the Code FightClub)

Molly Pittman is back and excited to share what they've been learning and discovering at the Smart Marketer Agency. She asked their expert Media Buyers to report on ‘What's working now' with their clients. In this episode, Molly guides us through the latest takeaways, insights, and findings so that you can consider using them for your Meta marketing campaigns. This is a live recording from a ‘Your Next Move' call, and you get to listen in. Listen for insights on your Offers, Targeting, Ad Copy and Creatives, and some excellent Tactical tips.  LINKS Your Next Move, https://smartmarketer.com/your-next-move/ Molly Pittman, https://mollypittman.com/ Smart Marketer, https://smartmarketer.com/courses/ YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…   Serve the World Unselfishly and Profit.  

In digital marketing, speed is important. We're testing headlines, copy, subject lines, and display ads. But sometimes, when building more significant campaigns and making a big investment or push, you need to assess your copy more thoroughly. This episode will help you do that!  For our Summer Speaker Series, we have Brett Curry of OMG Commerce presenting to a room full of Founders and Entrepreneurs at the Blue Ribbon Mastermind. His company oversees the spending of about a hundred million dollars across platforms every year. That means he has access to a lot of data! What video ads have the best view rates? What ads have the best conversion rates? What landing pages work? And from this wealth of data and experience, Brett shares how to test your Ad copy to ensure it will win every time! You can also use these tests to analyze and look at why something did or didn't work after the fact.  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit LINKS Brett Curry, OMG Commerce, https://www.omgcommerce.com/ One of Brett's courses with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/ Ezra Firestone, https://smartmarketer.com/about/ Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/

Ad Copy for Tik Tok - What You Need to Know

This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason discuss the power of ad copy and assets - they're the only chance you have to communicate with the search user.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

The idea of an ad scent is that the ad smells or looks the same as the landing page. But why does it matter?In the 3rd episode of Conversion Killers, Jordan West talks all about ad scent and telling a cohesive story between your ads and landing pages.Listen up and learn from this episode!Key takeaways from this episode:Looking at the ad scent meant looking at what the ad said, how it looked, and felt, the copy in the ad, and what the ad promised. Does it line up with the landing page? Do not run a product ad on a homepage or a collection page.You need to know who your customer is. You need to know who they are so that when you're talking to them in your ads and they land on the landing page, they see themselves on your page.When you're creating the landing page, always think of the ad. When you're creating the ads, think of the landing page. Those 2 things go together like bread and butter.Remember to use a benefit-oriented headline. The benefits are what the person becomes by using your products.Write clear and relevant content on the landing page. Make sure that there's obvious relevance to the ad.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Google Ads is constantly changing, but there are certain aspects of it that you have to accept, or you'll never be able to reach your full potential and the success you achieve will always be at risk. In this episode, we talk through 9 different fundamental truths about Google Ads that will never change. (5:51) Introduction to the topic(8:15) Starting simple is the best way to launch Google Ads(9:56) Clicks and conversions come from the top ad positions(17:50) Lifetime value is the gold standard of Google Ads knowledge(23:45) The “black box” is real and growing(30:43) Cost per conversion is defined by cost per click and conversion rate(35:20) You can't control how much you personally see your ad(38:22) Search terms will always matter(40:33) Ad copy and assets are the only chance you have to communicate with the search user(43:16) The answer is always “let's run an experiment”We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/

On this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona is joined by creative strategy consultant Michael Leon-Rivera and Legendary Entertainment head of social media and digital marketing Sandy Archila to break down the campaign strategies seen in the past year when it comes to targeting Hispanic and Latinx consumers and what works (and what doesn't). Hosted on Acast. See acast.com/privacy for more information.

I started digital advertising with my e-commerce site in 2003 B.G. (Before Google). Perry Marshall was one of my early mentors and overtime I mastered PPC and AdWords. Perry began to recommend me to clients. I evolved from just managing my e-commerce site to forming Clients and Clients an agency to help more businesses succeed online. To date we have managed over $100,000,000 in ad spend for our clients. Managing over $25,000,000 in Google ads and over $75,000,000 in Facebook ads has taught us that every piece of the puzzle needs to be firing to get a significant ROI on a digital ad spend. Ad Copy, images, landing pages, email, lead follow-up and more. We are analytics obsessed! We dissect every component of a campaign to ensure your advertising dollars are not being wasted, and then quickly scale the winning campaigns. The clients we have the most experience working with consist of: 1. Real estate education and services 2. Personal injury attorneys 3. Insurance (auto, auto warranties, health, home) 4. Personal financing/loans 5. Luxury boutique travel 6. Thought leaders 7. Event and seminar leaders Our clients choose us because we are laser-focused on: - Delivering cutting edge advertising methods, as we always remain ‘in the know' as to what is working best today - Generating more qualified buyers while reducing the cost per buyer - Eliminating wasted advertising dollars - Scaling campaigns quickly that are making money vs. getting cheap leads - Helping our clients to outperform their competitors - Looking beyond the cost per lead, to the more critical metric, the cost per buyer, lifetime value and return on ad spend. We are experienced in managing ad spends for individual clients in the tens of thousands up to multi-million dollars campaigns. If you would like to maximize your results with your digital advertising spend, I would be happy to share some insights on how we can help. Email me at clients@clicksandclients.com