The 2 Create a Website Podcast

Pivoting is scary because it usually means you are starting something new. After many, many years of success with 2 Create a Website, it was time to do something new. Why? Because the industry was changing and honestly, I was burned out. In this episode, I share how moving to a new niche in 2017 was scary because I knew I wouldn't have the instant success I had with 2 Create a Website. However, it unlocked a desire to learn a skill I had suppressed because I was told it wouldn't make me enough money.  After two years of running Passive Shirt Profits, this is what I've learned about myself and what I NEED in business, no matter the niche.

Teachable seemed to be the popular choice among many online course creators, but before you sign up, make sure you do your research. In this episode, I'm sharing my experience with both platforms.

My first product launches weren't that impressive and I now I understand why. In this podcast I share what I did differently with the launch for my new site PassiveShirtProfits.com.

If you are selling products or thinking of selling courses on Udemy, pay close to attention to the lessons here. There's a reason experts say you should never discount your products. I found out the hard way. Listen as I share my experience with selling on Udemy and how offering too many discounts created a price ceiling and lowered the perceived value of my courses.

In this podcast I'll be sharing my experience and earnings with Merch by Amazon. This is an amazing platform that can earn you a lot of money in a short amount of time, but there are drawbacks and a wait time to get in. I will also discuss my new private group for learning and how you can join it.

In this podcast, I address a common question I receive from minorities regarding the fear of audience limitation due to discrimination. I share my own personal story of why I've never let the fact that I'm "different" bother me. In fact, I've embraced it and it's taken me pretty far. So if you've ever struggled with the fear of "blogging while black" or starting a business on ANYTHING when you are the minority (race, sex, opinion, etc.), listen up!

WordPress users are notorious for relying on the blog-only format. These are fine if you ONLY want to organize your content from newest to oldest. But what if your site teaches someone how to do something? It makes more sense to use the silo structure. In this podcast I discuss why I simplified my homepage, navigation and I explain more about what a silo structure is.

YouTube is the #2 search engine behind Google.com. If it's so heavily searched, then why are you ignoring it as part of your strategy to get visibility online? In this podcast, I discuss one other way YouTube has helped me financially and also why you'll be seeing more varieties of video in the future.

I discuss why there is such a disconnect with all the info available about how to build traffic to a website, yet so many new people struggle. 

In this episode I discuss the really big pricing changes Udemy is implementing on April 4th, 2016. If you are an instructor or thinking of becoming one, you cannot miss this. I also discuss my move from Udemy to MemberMouse and why I chose that plugin.

Feeling left out because you aren't on the hottest social app? Wondering how it can help your business? Here's a quick overview of what Periscope is and why I haven't joined yet. I'll also discuss the strategy I will be using in 2016 to track and see if it's worth my time.

In this podcast I will update you on what happened with two of my Facebook niche pages that I am monetizing with Spreadshirt. I will also talk about my highest earning program and why I don't discuss it much. And finally, I'll weigh in on Udemy after selling my courses there for a year.

Learn how to get cheap likes on Facebook and make sure your audience sees your content.  I will explain how I setup my ads to keep costs as low as possible.

If you're tired of waiting on Google to rank you, here are some other creative ways to drive traffic to your site.

If you get nervous when creating videos, here are some strategies that will help you calm down and relax so you're more conversational.  And if you've never created a video this podcast will motivate you to create your first one!  Find out what I think about scripts vs outlines, why you should openly admit your nervous and more.

A look at the differences between a niche and broad topic website. I also explain why I wouldn't have had the same success with 2 Create a Website today and what I would have done different if starting today.  Discover how to make a broad niche work for you.

Amazon has a CPM ad program that pays you for every 1,000 impressions.  Unlike AdSense, you can set your own prices, but can it compete?  Find out what I think and learn more about how the program works.

Why selling online courses can be great even if you don't have a large following.

Learn what can cause a penalty and tips for submitting a reconsideration request if you receive a manual action

In this episode I will be talking about how I'm using Spreadshirt to monetize my website.  You will learn about how the program works, how to outsource image creation, promoting your store and more.

The free content strategy works great for building a following, but can you go too far? Does it attrach too many freebie-seekers who never buy?

In this episode I discuss how I was able to stand out in the natural hair niche and provide advice that will keep you from feeling overwhelmed in the early days of creating and promoting your website.

In this podcast, learn various strategies for creating and posting image to drive passive traffic to your website using Pinterest.

Discover how to maximize your AdSense earnings, tips for attracting higher paying ads and much more.

Discover why you need to make use of of posts and pages on your WordPress website.

Introducing Lisa, the owner of 2 Create a Website and get more tips on income diversification and how to earn more with affiliate marketing.