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Tune in as the team discusses:How Chris Clark discovered that his sales bottleneck was a website conversion problem—not a lack of leads.Why high bounce rates, slow loading speeds, and poor mobile optimization can cost land investors sales.How a Zillow-style property map can make it easier for buyers to browse land inventory.Why a website should guide buyers through a clear customer journey instead of simply displaying property information.How capturing buyer emails creates opportunities for repeat marketing when the right property becomes available.Why new investors should focus on getting deals before spending too much time building a website.How integrations with tools like Airtable can reduce duplicate work and human error.Which website metrics matter, including bounce rate, time on site, page navigation, checkout activity, and conversions.How conversion rate optimization can improve actions such as buyer-list signups and completed purchases.Why using AI or building a website yourself can still create a major time-management distraction for land investors.TIP OF THE WEEKMark Podolsky: Don't assume more traffic will fix weak sales. Look at the customer journey and optimize the places where potential buyers are dropping off.Jon Burnett: Early in your business, focus on buying properties, listing them, and getting your reps in. Build out a stronger website once you have repeatable deal flow and inventory to support it.Mike Zaino: Don't spend valuable deal-making time becoming a website developer. Once your business needs a professional site, use systems that let you stay focused on buying and selling land.Chris Clark: Watch your bounce rate, site speed, mobile experience, and buyer journey. Your website should build trust and help move visitors naturally from browsing properties to taking action.WANT MORE?Enjoyed this episode? Dive into more episodes of AOPI to discover how to build real passive income through land investing.UNLOCK MORE FREE RESOURCES:Get instant access to my free training, a free copy of my Bestseller Dirt Rich Book, and exclusive bonuses to accelerate your land investing journey—CLICK HERE"Isn't it time to create passive income so you can work where you want when you want, and with whomever you want?"
Send Me A Message!In todays episode I'm asking something I don't think many of us self-employed resellers talk about enough: retirement. When you're employed you've potentially got workplace pensions and employer contributions, but when you work for yourself, it's all on you. So can resellers actually afford to retire, and perhaps the bigger question is… would we even want to?FREE UK Reseller Handbook - https://listingmonster.ai/downloads/reseller-handbook-2026-uk?utm_source=carbootchrisMy YouTube channel - https://www.youtube.com/@CarBoot_Chris?sub_confirmation=1My Website - http://www.carbootchris.comOur NEW CHANNEL "The Living Bucket List" if you are interested - https://www.youtube.com/@TheLiving_BucketListSupport the show
Send Me A Message!Bit of a morbid subject tonight, but actually quite an important one. If I died tomorrow, what would happen to my reselling business? Would Bell know what everything was worth, how to access everything or even where to start? And more importantly… have any of us actually planned for this?FREE UK Reseller Handbook - https://listingmonster.ai/downloads/reseller-handbook-2026-uk?utm_source=carbootchrisMy YouTube channel - https://www.youtube.com/@CarBoot_Chris?sub_confirmation=1My Website - http://www.carbootchris.comOur NEW CHANNEL "The Living Bucket List" if you are interested - https://www.youtube.com/@TheLiving_BucketListSupport the show
Send Me A Message!Tonight we're asking: what's your number? How much money would reselling need to make for you to be completely happy with it? Are we always chasing more, or is there a point where enough really is enough?FREE UK Reseller Handbook - https://listingmonster.ai/downloads/reseller-handbook-2026-uk?utm_source=carbootchrisMy YouTube channel - https://www.youtube.com/@CarBoot_Chris?sub_confirmation=1My Website - http://www.carbootchris.comOur NEW CHANNEL "The Living Bucket List" if you are interested - https://www.youtube.com/@TheLiving_BucketListSupport the show
Shopping online is shifting from search to discovery, with short videos, livestreams, creators and AI recommendations increasingly shaping what consumers buy. As content becomes a bigger part of how businesses attract customers and drive sales, discovery commerce is changing how brands and SMEs sell online and the capabilities they need to compete. On Industry Insight, Lynlee Foo speaks to Leon Koh, Fashion and Seller Management Lead, TikTok Shop Singapore, about how discovery commerce is reshaping online selling, the growing role of content and creators, and where e-commerce is headed next.See omnystudio.com/listener for privacy information.
Send Me A Message!Tonight we're asking whether the biggest threat to reselling isn't competition, bad buyers or rising fees, but regulation itself. From tougher rules selling into the USA, to EU packaging laws and brands using VeRO to clamp down on listings, is reselling slowly becoming harder to do?FREE UK Reseller Handbook - https://listingmonster.ai/downloads/reseller-handbook-2026-uk?utm_source=carbootchrisMy YouTube channel - https://www.youtube.com/@CarBoot_Chris?sub_confirmation=1My Website - http://www.carbootchris.comOur NEW CHANNEL "The Living Bucket List" if you are interested - https://www.youtube.com/@TheLiving_BucketListSupport the show
Send Me A Message!Today we're joined by Dambo and Beth from the Demize Family to talk all things reselling, from eBay and Vinted to Comic Cons and everything in between. We're digging into how they've built multiple income streams around buying and selling, what's working for them right now, and what the reality of making a full-time living from reselling actually looks like.Subscribe to Demize Family - https://www.youtube.com/@DemizeFamilyFREE UK Reseller Handbook - https://listingmonster.ai/downloads/reseller-handbook-2026-uk?utm_source=carbootchrisMy YouTube channel - https://www.youtube.com/@CarBoot_Chris?sub_confirmation=1My Website - http://www.carbootchris.comOur NEW CHANNEL "The Living Bucket List" if you are interested - https://www.youtube.com/@TheLiving_BucketListSupport the show
Send Me A Message!The demand for solar eclipse glasses has been HUGE and I could have made a fortune on these with some foresight!FREE UK Reseller Handbook by Listing Monster AI - https://listingmonster.ai/downloads/reseller-handbook-2026-uk?utm_source=carbootchrisMy YouTube channel - https://www.youtube.com/@CarBoot_Chris?sub_confirmation=1My Website - http://www.carbootchris.comOur NEW CHANNEL if you are interested - https://www.youtube.com/@TheLiving_BucketListSupport the show
In this episode of the Best Coach Ever podcast, we're talking about how to create content that actually sells your coaching—without feeling fake, forced, or like you're putting on a performance every time you post.We're breaking down why you don't have to choose between authenticity and strategy, why templated sales content often feels so awkward, and how understanding sales and marketing can actually help you sound MORE like yourself online.If you're tired of obsessing over hooks, CTAs, and content formulas (or feeling like you have to become a different person when it's time to sell) this episode will help you create content that feels like you AND does its job.If you love this episode, don't forget to leave a 5-star rating and a quick review! It's the best way to support the podcast and help us keep bringing you real, honest convos like this one.In this episode, we cover:1) Why Making “Strategic” Content Feels So Exhausting [0:00 - 4:03]-The pressure to use hooks, pain points, CTAs, trends, and strategy in everything you post.-Why coaches feel torn between making content they enjoy and content they think will perform.2) Why Rejecting Content Strategy Isn't the Answer [4:04 - 7:36]-How strategy helps your content cut through the noise and reach the right people.-The problem with treating authentic content and strategic sales content as two separate things.3) Stop Treating Sales Content Like a Costume [7:37 - 11:22]-Why rigid templates can make your content feel forced and performative.-How to use marketing skills to communicate your own ideas better.4) What Selling Actually Looks Like [11:23 - 15:18]-Selling is about helping someone understand why your offer can solve their problem.-What actually becomes content that sells.5) Give Yourself Permission to Be a Salesperson [15:19 - 19:06]-Why selling feels uncomfortable or you associate it with being pushy or annoying.-What makes talking about your offer feel natural instead of forced.6) Build a Personal Brand That Sells for You [19:07 - 23:48]-What actually creates demand without constant pitching.-How personal branding can sell more effectively than traditional sales posts.7) Create Content People Become Obsessed With [23:49 - End]-Why borrowed hooks, templates, and outsourced ideas won't create true magnetism-What you need to own that creates content that connects and sells.Connect with Lynette:Instagram: https://www.instagram.com/lynettemariehFitness Coaching Business Accelerator: https://fcbaprogram.comThe Wellness CEO Mastermind: https://wcmprogram.com
Send Me A Message!In today's show we're asking an uncomfortable question to resellers… are you actually sourcing stock, or do you just really like shopping? Because I'm starting to think there's a very fine line between the two!FREE UK Reseller Handbook - https://listingmonster.ai/downloads/reseller-handbook-2026-uk?utm_source=carbootchrisMy YouTube channel - https://www.youtube.com/@CarBoot_Chris?sub_confirmation=1My Website - http://www.carbootchris.comOur NEW CHANNEL "The Living Bucket List" if you are interested - https://www.youtube.com/@TheLiving_BucketListSupport the show
Send Me A Message!An interesting question, if eBay closed or you lost your account, what's your plan B?FREE UK Reseller Handbook - https://listingmonster.ai/downloads/reseller-handbook-2026-uk?utm_source=carbootchrisMy YouTube channel - https://www.youtube.com/@CarBoot_Chris?sub_confirmation=1My Website - http://www.carbootchris.comOur NEW CHANNEL "The Living Bucket List" if you are interested - https://www.youtube.com/@TheLiving_BucketListSupport the show
Send Me A Message!Welcome to a new mini series of shorter podcasts called "CBC LIVE"In this episode I have an exclusive update direct from eBay in regards the GSP to eIS change in the UK, something we ALL needed clarification on whether you ship internationally with eBay or independently.FREE UK Reseller Handbook by Listing Monster AI - https://listingmonster.ai/downloads/reseller-handbook-2026-uk?utm_source=carbootchrisMy YouTube channel - https://www.youtube.com/@CarBoot_Chris?sub_confirmation=1My Website - http://www.carbootchris.comOur NEW CHANNEL if you are interested - https://www.youtube.com/@TheLiving_BucketListSupport the show
Send Me A Message!Tonight we're asking a simple question… does the BOLO still exist? Years ago, knowing what to look out for could give you a real advantage. But in a world of Google Lens, sold listings and AI, has that advantage disappeared, or is there still an edge to be had?I'm joined by the infamous "Bargain Bell" for this podcast.Plus the usual honest interactive reseller chat you've become accustomed to!My YouTube channel - https://www.youtube.com/@CarBoot_Chris?sub_confirmation=1My Website - http://www.carbootchris.comOur NEW CHANNEL if you are interested - https://www.youtube.com/@TheLiving_BucketListSupport the show
Send Me A Message!For the first time in my reselling career, Vinted beat eBay on sales over the weekend. This has never happened before and I actually don't have ALL my inventory crosslisted yet. Are times a changing??I'm joined by the infamous "Bargain Bell" for this podcast.Plus the usual honest interactive reseller chat you've become accustomed to!My YouTube channel - https://www.youtube.com/@CarBoot_Chris?sub_confirmation=1My Website - http://www.carbootchris.comSupport the show
Send Me A Message!On today's podcast we're talking about the biggest reseller mistakes I've made over the last 25 years. Looking back, there are definitely things I'd do differently, but every one of them taught me something. Perhaps you would like to share your mistakes too?I'm joined by the infamous "Bargain Bell" for this podcast.Plus the usual honest interactive reseller chat you've become accustomed to!My YouTube channel - https://www.youtube.com/@CarBoot_Chris?sub_confirmation=1My Website - http://www.carbootchris.comSupport the show
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Sara Sugarman turned her family's rug business into Lulu and Georgia, a home brand that grows 20% to 30% a year, with no debt and a repeat-purchase rate double the industry average. She breaks down the inventory bets, infrastructure mistakes, and financial discipline behind building it all herself. For more on Lulu and Georgia and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Send Me A Message!Tonight, we're talking about one of the most confusing announcements eBay has made in a long time. New EU packaging rules come into force in August, eBay has published guidance, I've read it, Bell's read it, sellers have read it… and I'm still not convinced the average UK reseller knows whether they need to do anything at all. If you're selling the odd jersey, Funko Pop or pair of trainers overseas, are you now supposed to register in multiple countries? Does eBay International Shipping change anything? Or is this Germany all over again? Let's try and make sense of it together.I'm joined by the infamous "Bargain Bell" for this podcast.Plus the usual honest interactive reseller chat you've become accustomed to!My YouTube channel - https://www.youtube.com/@CarBoot_Chris?sub_confirmation=1My Website - http://www.carbootchris.comSupport the show
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Dr. Jason Wersland turned a 3 a.m. garage experiment into the number one percussive therapy brand in the world, with more than 6.5 million Theragun massage devices sold. In this episode, he breaks down the unglamorous eight-year grind behind that overnight success: five prototypes, three bad partners, and a one-to-one credibility-building strategy that eventually landed him in Cristiano Ronaldo''s training room. For more on Therabody and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Send Me A Message!On this weeks episode we're talking eBay Live. The fees are changing, sellers are worried, and we're asking the big question… is this the beginning of a new era for live selling and can we survive the costs?I'm joined by the infamous "Bargain Bell" for this podcast.Plus the usual honest interactive reseller chat you've become accustomed to!My YouTube channel - https://www.youtube.com/@CarBoot_Chris?sub_confirmation=1My Website - http://www.carbootchris.comSupport the show
An e-commerce seller for 25 years reveals how to protect profits, control inventory, rethink shipping costs, and use AI workflows without letting bad data quietly wreck your Amazon business today.
Send Me A Message!On today's podcast we're putting ourselves in some tricky reseller situations. Testing your morals, your business sense and maybe your friendships. We're going to ask one simple question... what would YOU do?My YouTube channel - https://www.youtube.com/@CarBoot_Chris?sub_confirmation=1My Website - http://www.carbootchris.comSupport the show
Send Me A Message!In today's episode we're talking about the weird, wonderful, and sometimes completely bonkers interactions we have with buyers online. Whether it's lowball offers, bizarre questions, angry messages, or even someone telling you to F.O. So grab a brew and let's share some reselling battle scars.I'm joined by the infamous "Bargain Bell" for this podcast.Plus the usual honest interactive reseller chat you've become accustomed to!My YouTube channel - https://www.youtube.com/@CarBoot_Chris?sub_confirmation=1My Website - http://www.carbootchris.comSupport the show
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Trina Spear left Wall Street to build a billion dollar brand serving the 18 million health care workers no one else was designing for. Figs started out selling scrubs on sidewalks and grew into a NYSE-listed, direct-to-consumer powerhouse. For more on Figs and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Send Me A Message!On todays podcast we are talking about eBay LIVE and how it could live or die based on what happens next...I'm joined by the infamous "Bargain Bell" for this podcast.Plus the usual honest interactive reseller chat you've become accustomed to!My YouTube channel - https://www.youtube.com/@CarBoot_Chris?sub_confirmation=1My Website - http://www.carbootchris.comSupport the show
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a retail strategy designed around when customers are actually ready to buy. For more on Arey and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself. For more on Coop Sleep Goods and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Send Me A Message!At the weekend car boot sale I was beaten at my own game. I think I might be losing my touch.I'm joined by the infamous "Bargain Bell" for this podcast.Plus the usual honest interactive reseller chat you've become accustomed to!My YouTube channel - https://www.youtube.com/@CarBoot_Chris?sub_confirmation=1My Website - http://www.carbootchris.comSupport the show
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Before the screen-time backlash hit the mainstream, Cat Goetze was already building an analog antidote. Her brand Physical Phones—Bluetooth landlines designed to replace smartphone habits—generated $800K in its first year and turned a personal frustration into a full-blown cultural movement. For more on Physical Phones and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Send Me A Message!In this episode we are talking about the reseller traps that quietly kill your business whilst you THINK you are working hard...Plus the usual honest interactive reseller chat you've become accustomed to!My YouTube channel - https://www.youtube.com/@CarBoot_Chris?sub_confirmation=1My Website - http://www.carbootchris.comSupport the show
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail shelf. Their secret was radical transparency, founder-led content, and treating TikTok like a free testing lab before ever spending on paid ads. For more on Feel Goods and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold, and earned Wirecutter's top alarm clock pick six years in a row. For more on Loftie and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Send Me A Message!On this episode we open the floor to ANY reselling questions from the viewers on YouTube. From Vinted concerns to eBay getting hacked and a dilemma for Car Boot Chris...Plus the usual honest interactive reseller chat you've become accustomed to!My YouTube channel - https://www.youtube.com/@CarBoot_Chris?sub_confirmation=1My Website - http://www.carbootchris.comSupport the show
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Lone Fox's Drew Scott on the vintage pivot that doubled revenue, building two million subscribers without ads, and why his business model can't be copied. For more on Lone Fox and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Your customer can't touch, smell, or try on what you're selling. They're handing money to a screen and hoping you're legit. Every trust signal on your site is doing the job their senses would do in person. In this episode, we're breaking down how to build the credibility that gets hesitant shoppers to click buy. Week five of the Badass Basics series is all about trust and credibility. With a trust recession happening across the internet, especially now with AI flooding everything, your site needs to work harder than ever to earn the sale. In this episode I'm walking through the specific trust signals that move the needle, from your contact info to your policies, your About page to the tiny credibility markers most store owners overlook. Plus the truth about generous return policies and why they actually increase conversions. Why trust is cumulative and how to stop chipping away at your own credibility without realizing it What every contact page needs if you want shoppers to actually reach out The pricing and return policy truth that can double as your secret weapon How to write an About page that sells without making it all about you The small credibility markers that scream "abandoned site" to first-time visitors _______ Full Episode Show Notes http://ecommercebadassery.com/373 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Supreme Ecom's AC Hampton breaks down how he turned a dropshipping business into $1.8 million in six months—and why it's the smartest path to brand ownership. For more on Supreme E-com and show notes, click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Flamingo Estate stayed true to its roots and built an eight-figure brand by saying no to almost every piece of outside advice. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Hey Community family, in today's solo episode Kristina dives into a topic she gets asked about all the time: how can I monetize my podcast/community?Through The Social Snippet, Kristina and her team have launched well over 50 podcasts and they've worked with really really successful shows and others that never saw a dime of return on their initial podcasting investment.The difference? Often a clear understanding of the ways a podcast can be leveraged to make money, and when is too soon to monetize a community.Tune in to this episode to hear:The different ways podcasts can generate revenue (from traditional sponsorships and ads to affiliate partnerships and selling your own offers). How to monetize by packaging your podcast with your social media presence. Why alignment matters more than quick cash.How understanding your audience metrics can open the door to partnerships and sponsorships.You don't need massive download numbers or a huge platform to build influence or create opportunities through podcasting and community building. You just need the right people in your network.Mentioned in Episode:Try our Podcast Content Machine GPT!Open the door to your dreams by starting a Door Gurus franchiseLinkedIn Starter PackWork with The Social Snippet!Join The High Vibe Women Online CommunityJoin our broadcast channelWhy you need an Instagram Broadcast channelSend me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
In this episode, I share a fun but surprisingly powerful story about how getting my six-month-old golden retriever puppy, Nelly Mae, turned into a real-life lesson in online selling. Within just three hours of discovering a dog trainer on YouTube, I found myself not only binge-watching his content but also purchasing his £250 “Perfect Puppy” course. That experience made me stop and reflect on exactly what worked—and how those same strategies apply directly to our own businesses. I walk through five key selling lessons I took from that journey, including the importance of creating bingeable, easy-to-find content that builds trust quickly, offering a lead magnet that truly matches what your audience is already looking for, and tapping into your audience's pain and urgency at the exact moment they're searching for a solution. I also talk about how powerful it is to build trust through proof—like testimonials, results, and visible expertise—and why presenting your offer at the right time, especially for lower-cost products, can make all the difference. By the end, I encourage you to look at your own business and spot where you might be missing opportunities to convert ready-to-buy customers. 3 Key Takeaways: Bingeable Content Builds Trust Fast When your content is easy to find and naturally leads from one piece to another, people stay longer, trust you more, and move quicker toward a buying decision. Alignment with Buyer Intent Is Everything Your lead magnets and offers need to match what your audience is actively searching for. When the timing and message align, conversions feel effortless. Timing and Trust Drive Sales When someone is already feeling the urgency of their problem, and you show up with proof and a clear solution at the right moment, the decision to buy becomes easy. If you've ever wondered why some people can turn viewers into buyers so quickly—or how to make your own content work harder for you—this episode will give you practical insights you can apply right away. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript This is a picture of my six month old puppy Nelly Mae, and in today's episode, I'm gonna be sharing with you what getting my puppy taught me about the online space and how I went from not knowing someone to three hours later spending money with them online because they could fix my problem. If we have not met, my name is Teresa Heath Wareing and I work with course creators, membership owners and coaches, and I help them grow online businesses in a way that feels aligned with them, their offer and their customers. And in today's episode, I'm gonna be sharing with you how an unlikely story of getting a puppy taunt me stuff about the online business and what it can teach you to. Let me start by just telling you a little bit about this story. So I have two dogs. I have two caucus Spaniels, Woody and Teddy. If you're on YouTube, here's a picture of them. Anyway, in summer last year, we decided to bite the bullet and get a golden retriever. So. My husband was away for [00:01:00] three months and I was getting the dog on my own, and I had never actually trained a puppy or dealt with a puppy because my husband always dealt with the boys as puppies, and we had had them from four months old, whereas I was getting her from eight weeks and I was honestly freaking out. I was like, how do I manage this? What do I do? How do we do this? And I was taking it really seriously as one would hope you do when you get a puppy. So she came along and I was like, I'm gonna need some help. So I started watching or looking for some content, and I went to my favorite place, which is YouTube, where I watch a lot of content. I started searching for, how should I look after my puppy? What do you do in the first 24 hours of bringing a puppy home? Like all the things. And I searched all these questions and then of course, the minute I started searching the algorithm on YouTube started throwing up more videos I might like, and I stumbled across this guy called Will Atherton. And Will had got loads of [00:02:00] videos on how to deal with a puppy and what a puppy should do and how to basically train it. And he also talked about the fact that if you didn't train your puppy, the problem you were going to get down the line is you were going to get a really unruly dog. And one of the considerations I had was I had got this puppy who was a golden retriever, and she was going to be a big dog. So how on earth would I make sure that I didn't have this big, massive dog on my hands that I couldn't control? So after watching. Video after video, after video. I was there for a few hours watching all these different videos. At the end of every video will talked about a program, a perfect puppy course, and obviously being a marketer for one, but someone who had the problem. The pain of, I've got a puppy. I don't want it to be unruly, and I also don't want a big grown dog that I can't control. I went and had a look at the Perfect Puppy course while I was there, and while I was in his content, I managed to find a free mini [00:03:00] course that he had about training your puppy. And I opted in for that. I watched it and basically that, and the videos gave me enough confidence that this guy knew what he was talking about and. I went and bought the Perfect puppy course. Now, when I bought it, it was about 250 pounds, and within the space of about three hours, I'd gone from not knowing who this guy was to giving him about 250 pounds. And the reason I'm telling you this story is because there are five key things that he did that I think you can take away and learn from this when you are selling online. Step number one, he had bingeable content that built my trust. So when I found his first video, I was able to then go and see. He had loads of other videos, and then I went down a rabbit hole of watching these videos, and then I went and found him on social media and saw he was all over social media. So for me. I was able to really get to know this guy really quickly because he had [00:04:00] content. Now, someone might not buy after watching one video, but after watching video, after video, after video, after going down a rabbit hole and looking at someone's social media, after seeing that there is lots of content out there and binging the content, they are much more likely to buy. So step one, have that bingeable content. So if you do not have bingeable content, IE. If I can't find you online and watch what you do and how you do it, then you are gonna make it very difficult for me to even engage with you, let alone buy from you. Number two, he had a lead magnet that captured the intent to buy. Okay, so his lead magnet, his freebie, his mini course, was a perfect prerequisite for the thing I wanted to buy. It was an introduction for some of the basics that you need to know about getting started with your puppy, which was almost step zero. In the steps of wanting a trained puppy. Now, it's interesting. Normally when I would talk about a lead magnet, [00:05:00] I would talk about getting them onto your list and then you nurture them on your list. However, in this particular case, I barely read an email that he sent me other than getting the email to actually log into the little mini course that I could take a look at. I wasn't actually paying attention to his emails because quite honestly, he couldn't have sent me enough emails in time because I did it in such a short space of time. So he delivered a lead magnet that I could then also binge watch because I did. I went through it fairly quickly, and in fact, I don't even think I went through the whole thing. I just got past some of the first couple of videos before I was like, yes, I absolutely need this, because the next thing he did in step three. Was he basically reconfirmed the pain and the urgency within the lead magnet. So within the lead magnet, within the video, he reconfirmed why I needed the course even more. And it wasn't so direct as selling. It was talking about like he would [00:06:00] introduce a concept and then we'd talk about the fact of if we don't get this nailed now, or if we are not learning how to. Deal with this now, then down the line, this is gonna cause a bigger problem. So he was really addressing all of my fears. My fears of, I've got a big golden retriever dog that basically is going to be so hard to deal with. I'm not gonna be able to walk because...
Don D and Bigg Doom are Back With Another One! We Are Joined By Art. First, We Start with Selling Online vs In Person, Women Can Dress Cheap, Taking Girls to The Same Place, Quitting the Brick and Mortar, and Money Makes A Good Marriage! Then, We Move On To Spending 10K on The Baby Shower, Intergeneration Raising, Atlanta Hawks and Magic City Collab, Coming in 30 Minutes Before Closing. We End With Cocked Eye vs Lazy & More!To See More of Our Guests, You Can Follow him @goldenchildart1!
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Heaven Mayhem founder and creative director Pia Mance built a $10M accessories brand by turning customers into co-creators with a bold community strategy. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
From line cook to 8-figure founder, Ellen Bennett turned $300 and a vision into Hedley & Bennett, a heritage kitchen brand. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
In this episode of the Dietitian Success Podcast, I sit down with Sara Griffin, MS, RD, CNSC — founder of Edge Clinical Nutrition — to talk about how she's grown her business from a small side hustle into a thriving, six-figure company.Sara's story is packed with transparency, strategy, and tangible takeaways for every entrepreneur. Over the last year, she's tripled her business revenue selling online courses and study guides — and she shares exactly how she did it.Inside, we cover:The key business and marketing shifts that took Sara from ~$30K to ~$100K in annual revenueHow switching tech platforms (and finally building an email funnel) completely changed the gameHow SEO, ChatGPT, and even Reddit and Facebook groups are driving new customers to her businessHer strategy for showing up authentically on Instagram and LinkedIn without feeling “salesy”The real-world schedule of a 24-hour-per-week, six-figure entrepreneurWhy showing up at in-person conferences is unlocking a whole new level of growthThis conversation is a masterclass in what's possible when you combine a strong niche, smart systems, and consistent marketing. Whether you're a course creator, private practice RD, or consultant, you'll walk away with ideas to scale your impact — and your income — in 2026 and beyond.Links: Check out the *NEW* Entrepreneurship Tier of Dietitian Success Center https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitians Follow Sara on Instagram: https://www.instagram.com/edgeclinicalnutrition/Check out Sara's Youtube: https://www.youtube.com/@edgeclinicalnutritionCheck out Sara's CNSC Study Guide: https://edgenutrition.mykajabi.com/cnsc-study-guide Check out Sara's Nutrition Support Course: https://edgenutrition.mykajabi.com/nutrition-support-course-dietitian Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Sonsie Skin's CEO turns customers into brand advocates through community-first strategies, from garden girl activations to in-person events. Discover how to create your own viral moments that drive real connection. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
How Ouai became a $300M brand by turning customer comments into marketing gold. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Eleven successful founders reveal their exact playbooks for 2026. Discover AI commerce strategies, slow content that converts, gamified loyalty tips, and community-first growth tactics. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
MANSCAPED, the men's grooming brand that pioneered below-the-belt care, sold out its first product in two weeks and scaled to $300 million in just three years. Founder Paul Tran shares how rapid iteration, customer feedback, and a razor-sharp focus turned a taboo idea into a global brand.For more on MANSCAPED and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Scout Brisson reveals how De Soi converts skeptics into subscribers through sampling, why it's their largest marketing expense, and her ROI framework. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Canyon Coffee grew into a seven-figure brand by selling outside traditional coffee channels. This is how a design-first retail strategy shaped a more sustainable business. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Revenge Of became the go-to nerd bodega by hosting free events and waiving pinball fees. Learn the strategy that drives organic sales without discounts. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.