The Strategy Queen Podcast is for coaches & service based women in business who know they want to scale up their business whilst creating more time, freedom and financial rewards. You're tired of the business strategies that don't work. You know you have it in you to take your income to the next level, you just need to understand what it takes to launch without the burnout - you're excited and ready to learn what it takes to dive into strategies that get results and make you money. Hosted by Laurie Burrows, business strategist for female entrepreneurs who want to grow and scale, you'll learn the marketing, audience building and lead generation strategies that can take your business to consistent cashflow of 5 figure months by selling your your online courses with ease. This is the show for you to learn what it takes to become a Strategy Queen.
In my podcast episodes, I have been celebrating our successes and talking about how we've hit great numbers and how we've been scaling. But something I don't think I've been talking about enough, is the behind the scenes of my business and the mistakes that we have made. Today, I'm going to tell you some of my most memorable mistakes that I've made in business, and what you can learn from them. What You'll Learn: - Why you need to think about what's going on in your life before planning any launches - How trying to do too many projects in one go impacts your business, your energy and your team - How multiple launches can be a trap for your business Nearly three years after starting this business, we've hit seven figures, we hit 100k months, but we still make mistakes and I'm sure we will make more of them along the way. But the biggest thing is to learn from the mistakes that you make, and look at how you can keep improving everything you're doing to prevent those mistakes happening again. Resources: - FREE Resources https://www.thestrategyqueen.com/freebies - My website https://www.thestrategyqueen.com/ - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety - Follow me on Instagram https://www.instagram.com/thestrategyqueen/
Today, I'll answer a question I get asked a lot: what is it like to scale a business while being a full-time mom? The day I found out I was pregnant, I realised my working routine wouldn't allow me to be a present mother, and as going back to corporate wasn't an option, I knew I had to make some drastic changes. In this episode, I'll take you through the process of how I created space for business growth without taking a second from quality time with my little man. What You Will Learn In This Episode: - One-on-one client sessions are not indispensable to grow and scale a business - Sales calls are not the only way to sell - The importance of hiring talent to free our time and multiply our online presence - How to create time by batching content and planning strategies months ahead - The multiple benefits of making time to take care of ourselves - Why it is not a good idea to get back to work immediately after giving birth - How to be compassionate with ourselves and remove the guilt from taking days off to take care of our little ones Being a mom is a full-time job and it is a lot harder than running a business. So if you can raise a child, you can definitely run a successful business. You need to focus on being organised, build a team that you can rely on, and most importantly, create the time and invest in your self-care. Resources: - FREE Resources https://www.thestrategyqueen.com/freebies - My website https://www.thestrategyqueen.com/ - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety - Follow me on Instagram https://www.instagram.com/thestrategyqueen/
Let's talk about failed launches. At some point in our business we've all had a failed launch with our courses and programs. I've had them, too, I even wanted to give up my business at one point. Luckily, I didn't. Instead I learned valuable lessons from those experiences, and today I'm going to take you through some of the biggest reasons why launches fail. What You'll Learn: - Three key phases of a launch and why they must be strategically planned - How to build authority during the pre-launch phase - The most common launch pitfall in the cart open phase - Why many entrepreneurs tend to forget about post-launch activities - The importance of evaluating every launch you make I shared with you the three main reasons why launches fail, so you can make sure you're not making these mistakes. As you begin to rectify these, you are going to see better results in your launches. But just a reminder, if you have had a failed launch, don't give up. Evaluate, learn from it and improve. Resources: - FREE Resources https://www.thestrategyqueen.com/freebies - My website https://www.thestrategyqueen.com/ - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety - Follow me on Instagram https://www.instagram.com/thestrategyqueen/
In this week's episode, I will share with you three top tips to stop treating your business like a hobby and start treating it like a business. For many years, I've been getting in and out of corporate. I've started several businesses that never came to fruition, and I was sent right back to the nine-to-five world. However, the moment I started treating my entrepreneurial endeavours as a business, things changed completely. My invitation for you today is to start implementing these three simple tips in your business to experience massive growth in no time. What You Will Learn In This Episode: - Separating our personal finances from our business finances is crucial to verify its growth and evolution - Why we shouldn't be afraid of investing in our business as it grows - Planning content, offers, and launches ahead promote consistency, which is key to scaling - Why investing in our team is the best kind of investment - What we should have in mind when hiring our team members Part of treating our business as a business is to stop being involved in every action and decision. We must bring a CEO approach to it, using our time where we are more efficient and capable of generating more cash flow. This is why hiring the right people is critical, as it will free time in our schedule, liberating us from the things we enjoy less doing, so we can focus on the growth of our business. Resources: - FREE Resources https://www.thestrategyqueen.com/freebies - My website https://www.thestrategyqueen.com/ - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety - Follow me on Instagram https://www.instagram.com/thestrategyqueen/
Today, I'm going to take you through how to map out your six figure year. This is something that I regularly do with my clients, so they know exactly what they need to do in order to hit their goal. We will talk about goal setting for the year, for the quarters and for each month, we will look at our offers, our pricing and choosing the right strategies to implement. By the end of today's episode, you should know exactly what you need to do in order to hit your six, or even multiple six figure year. What You Will Learn in This Episode: - The difference between the business financial goals and personal financial goals - How to break down your goals month by month - Deciding on a single vs. multiple offers and the price points - What makes your offer a no brainer for your ideal client - How the size of your audience impacts your sales strategy So when you're going to map out your six figure year, make sure you're setting the yearly goal and breaking it down into quarters and months. You need to look at what you're going to sell, at what price, to how many people, and make it a no brainer offer for your ideal clients. You then need to choose the right strategy to attract and convert your ideal clients. When you implement all these steps, you'll have everything you need to hit your six figure year. Resources: - Episode 006 The 3 Strategies for Consistent Cashflow https://apple.co/3I5pG8k - FREE Resources https://www.thestrategyqueen.com/freebies - My website https://www.thestrategyqueen.com/ - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety - Follow me on Instagram https://www.instagram.com/thestrategyqueen/
In this episode, I'm going to talk about how we keep growing every single month, every single quarter, and every single year through doing one simple thing. There are tons of different strategies and business models out there. The thing is, they all work if they feel good and aligned to you, but in order to find out what works and what doesn't, here is that one thing you need to do. What You Will Learn in This Episode: - How reviewing helps you perfect your strategy and grow your business - How to review cash versus sales - Knowing where your revenue comes from - Finding our which strategy generates most revenue - Why you need to review your content regularly - What you can find out from talking to your new customers -How to know if you need to focus on a single or multiple offers Doing reviews regularly, looking at what's working, what's not working and what you need to change will help you improve your business and increase your revenue. This is how we've perfected everything in my business, and how you can too. And the more you perfect it, the more revenue you are going to generate. Resources: - FREE Resources https://www.thestrategyqueen.com/freebies - My website https://www.thestrategyqueen.com/ - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety - Follow me on Instagram https://www.instagram.com/thestrategyqueen/
Welcome back to the Strategy Queen Podcast! It's been a while since you've heard from me on this show. In this relaunch episode, I am going to talk about what's happened over the last year and why I disappeared from this podcast. 2021 has been the best and the worst year of my life. I'll share with you how I managed to keep scaling my business in the midst of grieving and personal loss. I'm going to show you that if you create a business that works for you rather than you working for it, you can scale your revenue despite anything going on in your personal life. What You Will Learn in This Episode: - The milestones I hit in my business in 2021 and family losses I experienced - How remembering my why helped me navigate through the hardest days - The importance of seeking support and daily mindset practices like journaling and meditation - Focusing on evergreen products and strategies in order to scale back your time in business - Why your team is the best investment you'll ever make in your business Although 2021 has been a strange year for me, by focusing on my why and on my mindset, by implementing evergreen models and strategies, and by hiring a support team, I was able to go on the healing journey and take the time off I needed whilst scaling my business. Resources: - FREE Resources https://www.thestrategyqueen.com/freebies - My website https://www.thestrategyqueen.com/ - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety - Follow me on Instagram https://www.instagram.com/thestrategyqueen/
Today, we will learn how to create our first online course. We will go through a simple four-step process to develop courses that will scale and grow our business without overcomplicating it. What You Will Learn In This Episode: - The benefits of creating an online course - How we can identify our ideal client, and why we should niche down - What is A to B method, and how it can help us attract more customers - The pros and cons of live and prerecorded courses Online courses have multiple benefits. Prerecorded ones are a great way of generating passive income. On the other hand, live courses offer the possibility of engaging with our audience on a higher level than the prerecorded ones. Whatever option we choose, online courses are a great tool to scale our business. Resources: - FREE Resources https://www.thestrategyqueen.com/freebies - My website https://www.thestrategyqueen.com/ - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety - Follow me on Instagram https://www.instagram.com/thestrategyqueen/ - Kajabi - Create and Sell Online Courses https://kajabi.com/
Today, we will talk about a question I get asked a lot, how to generate leads without paying for ads? First, we will understand the customer journey and see how we can influence each step of that journey. Once we know where to meet our ideal clients and their needs, we will learn to generate organic leads with live challenges, mini-courses, or masterclasses freebies. What You Will Learn In This Episode: - What are the five stages of the customer journey - Why it is vital to understand every stage of the customer journey - How we can use the customer journey to generate organic leads - The different types of freebies we can use to grow our audience, and how to promote them Although it is possible to hit five-figure months with small audiences, the bigger our audience is, the bigger our chances of converting more clients. That is why growing and nurturing our audience must be a daily practice, and to do that, we can use our social media channels effectively, without necessarily paying for ads. Resources: - FREE Resources https://www.thestrategyqueen.com/freebies - My website https://www.thestrategyqueen.com/ - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety - Follow me on Instagram https://www.instagram.com/thestrategyqueen/
In this episode, we will learn how to grow and monetize our Facebook groups. I will share the strategies that helped me reach multiple six figure months using Facebook groups, and we will dive deep into why these groups are so effective to grow and scale our businesses. What You Will Learn In This Episode: - The benefits of using Facebook groups to grow and monetize your audience - How to use Facebook groups to attract ideal clients and convert them - Why the quality of our content determines the number of clients we convert - What are the best ways to nurture our audience, and how that benefits us - How to save time by repurposing your content from different platforms The first thing we must think about when creating a Facebook group is its purpose. When people see or hear about our Facebook group, they must get a clear idea of how they will benefit from joining. The intention behind the group and the purpose for it is what will give people a reason to join. Resources: - FREE Resources https://www.thestrategyqueen.com/freebies - My website https://www.thestrategyqueen.com/ - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety - Follow me on Instagram https://www.instagram.com/thestrategyqueen/
In today's episode, I will share my three favourite strategies to generate consistent cashflow - the Evergreen Strategy, the Live Launching with a challenge, and the Masterclass. We will go through the details of each of them, and I will take you through the step by step process to implement these strategies. What You Will Learn In This Episode: - The benefits of the Evergreen strategy, and what we need to implement it - How to do an effective Live Launching Challenge in five weeks - How long a Masterclass should last, and how to promote it I've been using these strategies to scale my business with incredible success. All of them work perfectly, but that doesn't mean we have to stick to all of them. One might work better than the other in our business, but the most important thing is to use these strategies to learn from them, change what doesn't work, and maintain and try more of what is working. Resources: - FREE Resources https://www.thestrategyqueen.com/freebies - My website https://www.thestrategyqueen.com/ - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety - Follow me on Instagram https://www.instagram.com/thestrategyqueen/
In this episode, we will break down the best way to create a product suite to ensure a constant cash flow and recurring revenue. We will learn how to attract clients to our freebies and upsell them to our mid-range and premium offers. We will also go into the details of the three strategies we can use to scale our business with a varied product suite. What You Will Learn In This Episode: - What are the advantages of having a varied product suite - Why freebies are vital to creating recurring revenue - How we can attract customers to our mid-range and premium offers - How to implement three different strategies to scale our business with a varied product suite The right way to approach the upselling process to our clients is by asking ourselves, what is next for them? The moment we stop offering the possibility of taking them from point A to point B, they will go somewhere else. Resources: - FREE Resources https://www.thestrategyqueen.com/freebies - My website https://www.thestrategyqueen.com/ - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety - Follow me on Instagram https://www.instagram.com/thestrategyqueen/
Today's episode is about creating content that converts. I will point out the most common mistakes I see in content creation, and we will learn how to avoid them. We will also discuss the three types of content I post, and the right way to create it. What You Will Learn In This Episode: - What are the mistakes we must avoid when creating content - How the three different types of content I post are serving me - How to stand out from the crowd with your content - Why it is crucial to speak to our target audience's pinpoints, problems, and goals - How creating different types of content help us reach more people Consistency is vital when creating content, because most audiences rarely take action after seeing content for the first time. The content we produce must also be unique, standing out from the crowd at first glance. Finally, we must be intentional with the content we put out there, otherwise content created for the sake of it are empty posts that speak to no one and never convert. Resources: - FREE Resources https://www.thestrategyqueen.com/freebies - My website https://www.thestrategyqueen.com/ - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety - Follow me on Instagram https://www.instagram.com/thestrategyqueen/
In this episode, we will learn how to scale our business without burning out. Then, we will go through the details of the three steps that will help us grow our company - automation, hiring support, and planning. Finally, I will share the best way to apply these steps and what I did on my business to get the results I've got. What You Will Learn In This Episode: - How automation can help us scale our business - Why hiring support is crucial to avoid burnout - The advantage of planning the content, and how much ahead is ideal for planning our content - What parts of my business I've outsourced, and how that served me so far When we start our business, we need to wear all the hats, but that doesn't need to be permanent. One of the best things we can do for our and our business' health is to identify the tasks we can outsource. We need to limit our activities to the things that require our face and voice, nothing else. Resources: - FREE Resources https://www.thestrategyqueen.com/freebies - My website https://www.thestrategyqueen.com/ - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety - Follow me on Instagram https://www.instagram.com/thestrategyqueen/
Today, we will discuss one of my favourite strategies to launch online courses and offers, called the Evergreen Model. We will dive deep into how to implement this model, why it is so effective to scale our business without having to work more, and the best ways to promote it. What You Will Learn In This Episode: - What is the Evergreen Model, and why it is an effortless way of scaling our business - What are the things we need to put in place to run an Evergreen Model - How we can attract new customers into our funnel, and how we can ensure they convert - The best ways to launch the Evergreen Model once we have every element in place The Evergreen Model is fantastic for generating income on autopilot. It requires little to no effort once it is set up, and it is also a great strategy to retain customers. Creating a solid, low-cost problem-solving product to offer in an Evergreen Model is a wonderful tool to scale our business. Resources: - FREE Resources https://www.thestrategyqueen.com/freebies - My website https://www.thestrategyqueen.com/ - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety - Follow me on Instagram https://www.instagram.com/thestrategyqueen/ - Kajabi - Create and Sell Online Courses and Coaching https://kajabi.com/
In this episode, we will talk about a question I get asked a lot: how to hit 10k months? I'll share a step by step process that will guide you to hit those 10k in your business. We will go through the best strategies for each type of business depending on their audience's size, pricing, and the kind of service or product they offer. What You Will Learn In This Episode: - What is the first thing we need to consider if we want to hit 10k months - Why it is essential that we spend time growing our audience - How a challenge can help us reach our 10k goal - The best ways of promoting our challenge - How to educate the audience on solving their problems, and the value they are getting with the end result of your product or service When we launch a product or service, in order to succeed, we need to educate our audience on their problems and how we will help them solve those issues. We also need to show them that the result they're getting is worth way more than the price we're asking them to pay for our services. Resources: - FREE Resources https://www.thestrategyqueen.com/freebies - My website https://www.thestrategyqueen.com/ - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety - Follow me on Instagram https://www.instagram.com/thestrategyqueen/
If you are ready to create consistent cash flow and passive income without burning out in the process, this podcast is for you. I'm Laurie Burrows, a Business Mentor & Launch Strategist, a Property Investor and a millionaire mum in the making. I specialise in helping businesses to scale online through proven marketing strategies and passive income. When I was 18, I started an online business selling hair extensions and hair products, but soon, I realised that wasn't my passion. What made my heart pump was the customer journey, how to attract people and convert them. I was passionate about marketing. I decided to pursue my passion, and had an extraordinary career in marketing that lasted eight years. However, my inner entrepreneurial voice kept whispering in my ear, and I tried several times to start my own business, failing and coming back to corporate. I felt I was on an endless loop until I made a pact with myself that in 2019, I would launch my business and make it work. I kept my word, and while I was pregnant and dealing with the loss of my father, I launched this business. Within a few months, I took back my freedom, started growing my company without burning out, and in 2020 I celebrated hitting six-figure cash months. I've developed a system that has helped thousands of entrepreneurs scale their businesses, and I'm more than excited to share that with you in this podcast. Join me every week to get simple strategies that will scale your business and take it to the next level. Learn how to create a business that fits around you, your lifestyle, and your family, rather than you fitting around your business. You will learn how to hit those six or even seven-figure months consistently, without burning out or sacrificing quality time with your family. Resources: - FREE Resources https://www.thestrategyqueen.com/freebies - My website https://www.thestrategyqueen.com/ - Join my Facebook Group https://www.facebook.com/groups/thesixfiguresuccesssociety - Follow me on Instagram https://www.instagram.com/thestrategyqueen/
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