Podcasts about paid ads

Inbound Marketing muss effizienter denn je sein und wird gleichzeitig aber auch immer komplexer. Das schlägt sich natürlich auch im Marketingbudget nieder. In dieser Folge analysieren die beiden Hosts Martin Bredl und Patrick Burmeier, welche Kosten 2025 für Inbound Marketing anfallen: von Personal über Tools bis zu Paid Ads. Ihr erfahrt: • wie KI Content-Strategie, Produktion & Leadgenerierung verändert, • welche Tools sich lohnen – und was man sich sparen kann, • warum Inhouse-Teams langfristig günstiger und effektiver sind, • und wie sich der ROI im Inbound Marketing messen lässt. Jetzt das neue Buch von Marcus Sheridan "Endless Customers" gewinnen: Bewertet unseren Podcast auf Apple oder Spotify und schickt einen Screenshot der Bewertung mit Betreff "Review Podcast" an martin.bredl@takeoffpr.com. Mit etwas Glück landet Marcus Sheridans Buch bald in eurem Postkasten. Mehr zu takeoff: www.takeoffpr.com

Struggling with stagnant growth even though you're spending on ads? The problem might not be your budget—it's what you're saying and who you're saying it to.Welcome to Gym Marketing Made Simple, the podcast that helps gym owners simplify marketing, attract more clients, and grow revenue—without the fluff.Episode HighlightsThis episode breaks down the most common paid marketing mistakes that gym owners make—especially on platforms like Facebook and Instagram. Blake and Sherman unpack why following trends can backfire, how to clearly define your gym's value proposition, and the power of long-term planning. They also share how aligning your messaging across all channels can lead to higher-quality leads and lower churn.Key InsightsFacebook often drives more leads than Instagram, even if it seems outdated.Long-term growth comes from increasing ad spend and avoiding “quick fix” campaigns.A clear value proposition helps clients understand why your gym is different.The “halo effect” makes exposure just as important as immediate conversion.All marketing—website, social, ads—should speak the same language.Most gyms focus on workouts when they should focus on outcomes.Paid ads multiply what's already working—fix your funnel first.Don't ignore churn rates; onboarding matters as much as lead gen.Work with marketing experts who know the gym space for faster results.Episode Chapters00:00 Intro00:05 Mistakes in Paid Social Marketing for Gyms04:06 The Importance of Data and Long-Term Planning06:53 Effective Targeting and Spending in Paid Marketing19:35 The Halo Effect and Consistent Growth20:39 Clarifying Gym's Value Proposition22:38 Improving Onboarding and Reducing Churn22:51 The Role of Paid Ads as a MultiplierCall to ActionIf this episode gave you clarity, share it with someone who runs a gym. And if you're serious about growing, visit lassomarketing.com to see how Lasso can support your goals.Thanks for tuning in. We appreciate you being part of this community of gym owners working smarter. Catch you on the next episode of Gym Marketing Made Simple.

Ready to stand out in real estate with authentic marketing that actually works? In this episode, we sit down with Rodrigo Marsal, famously known as "The Dancing Realtor" of Florida, to uncover how blending passion, creativity, and social media can skyrocket your real estate business—even if you're brand new to the industry. Rodrigo shares his inspiring journey from martial arts studio owner to top-producing real estate agent. Discover how he leveraged dancing videos on Instagram and TikTok to build a memorable brand, attract referrals, and generate organic real estate leads—without spending thousands on ads.

Tired of SEO fluff that doesn't deliver? Steven Schneider, CEO of TrioSEO and former 7-figure affiliate blogger, reveals what actually works in 2025—from AI-driven strategies to content that converts. This episode is your roadmap to treating SEO as a scalable growth system, not just another marketing tactic.

Mike Arce sits down with Adam Kifer, CEO of Relentless Media and author of “The Relentless Marketer,” to unpack why most gym owners fail at paid ads and how to fix it by leading better, thinking bigger, and leveling up your team. This episode is a deep dive into the real reasons your leads don't convert, your ads stop working, and your team underperforms. From coaching culture to marketing psychology to building internal belief systems that scale, this is the mindset reset most fitness entrepreneurs need, but rarely get. Chapters (00:00) Introduction (02:18) Why Average Thinking Is Costing You Growth (05:40) How to Level Up Your Team's Thinking (09:03) Paid Ads vs. Performance Leadership (13:27) Building a Coaching Culture in Your Studio (18:50) Marketing That Makes Members Feel Seen (22:42) What Most Owners Get Wrong About Sales (27:14) The Power of Internal Belief Systems (33:01) How to Make Your Team Obsessed with Winning (38:44) Training for Skill vs. Training for Identity (45:16) Final Advice for Leaders Who Want More Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs.

Tradies, get found on Google and win more jobs! TradieSEO.nz helps Kiwi contractors boost local search rankings and get real leads without costly ads. Book your free SEO check-up now at https://tradieseo.nz/#booking-form or call 022 502 3308! Tradie SEO City: Ashhurst Address: 15 Diamond Court Website: https://tradieseo.nz

Are you struggling to find product-market fit or scale your e-commerce brand? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we talk with Luke Yarnton, founder of The Rave, a platform helping brands identify and activate micro and nano influencers from their own customer base. Luke breaks down how to build an “ambassador army,” the changing role of influencers in 2025, and how brands can tap into trust-based marketing channels to drive real revenue without depending on traditional ads. ------------LUKE YARNTON:- Website: https://www.therave.co/grow- LinkedIn: https://www.linkedin.com/in/lukeyarnton/------------

Matt and Ryan Carr discuss webinar marketing and sharing strategies for boosting sign-ups, keeping audiences engaged, and increasing show-up rates. They also cover lessons from building courses, leveraging lead magnets, and using AI meta-prompting to structure content effectively.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 The Power of Webinars02:46 Paid Ads and Webinar Strategies05:49 Building an Audience and Community Engagement08:44 The Importance of Show-Up Rates12:03 Transitioning to a Course and Community Model15:08 Creating Effective Lead Magnets17:45 Meta Prompting for AI Tools20:40 Structuring Your Course for SuccessLinks Mentionedhttps://moodboard.beehiiv.com/ https://moodboard.beehiiv.com/p/5-prompts-for-building-in-lovable 

Are you a SaaS founder struggling to hit your first $10K in MRR? You're not alone it's the first major hurdle every SaaS founder faces: proving your product, landing real customers, and building traction. In Season 6 of the The Grow B2B SaaS podcast, Joran Hofaman spoke to 20 successful SaaS founders and experts who've been through it, and at the end of each interview, He asked them one question: “What's your best advice for reaching $10K MRR?” This episode brings all their answers together into one powerful, no-fluff summary and before each expert speaks, he'll tell you which episode they're from so you can check out their full story. If you're growing a SaaS, this episode is packed with the insights you wish you had months ago.Key Timecodes(1:07) - Episode 1: Kristi Faltorusso on Customer Success(2:35) - Episode 2: Aaron Ross on Predictable Revenue(5:11) - Episode 3: Clark Barron on Demand Gen Strategy(6:20) - Episode 4: Pablo Assensio on Product-Led Growth(7:44) - Episode 5: Peter Loving on UX and Revenue(9:04) - Episode 6: Tom Shapiro on SEO for SaaS(10:29) - Episode 7: Mina Golesorkhi on SaaS Hiring(12:59) - Episode 8: Johnny Staker on SaaS Growth Strategies(14:12) - Episode 9: Elliott Rayner on Strategic Storytelling(16:42) - Episode 10: Craig Brown on ICP and Messaging(18:56) - Episode 11: Ben Murray on Financial Strategy(20:05) - Episode 12: Nicolas Calabrese on International Expansion(22:33) - Episode 13: Kevin Lems on SaaS Pricing in the AI Era(24:21) - Episode 14: Ramly John on Onboarding Strategies(26:09) - Episode 15: Patrick Cumming on Paid Ads(28:19) - Episode 16: Zoltan Vardy on Founder-Led Sales(29:36) - Episode 17: Alexander Estner on Go-To-Market Playbook(30:55) - Episode 18: Frank Sonders on Go-To-Market Strategy(32:12) - Episode 19: Ezean and Oji Odeze on Product Management Lessons

This is the ultimate pivot story! Imagine turning away from your 7 figure business, starting a new one from scratch, with zero audience, and growing it to $500k a month in just 5 months - without using paid ads?! If you've ever wondered if it's really possible to build a wildly successful business on your own, using organic marketing, while juggling life and motherhood, then Dylan's story is going to blow your mind! You're about to meet a woman who not only did just that, but reached half a million dollars revenue per month in her very first five months. No fancy shortcuts, no massive ad budgets -just clever strategy, grit, and a knack for connecting with the right people. This week, I'm joined by the incredible Dylan Jahraus. If you haven't heard of Dylan yet, she's a powerhouse in the world of e-commerce. After racking up more than $1 million in profit from her Etsy shop, Dylan pivoted into coaching, helping thousands of other Etsy sellers build and scale their own thriving online stores. She's also the creator of an Etsy SEO software helping thousands boost their online shop performance, a devoted mum of two, and - let's be honest - one of the most insightful women you'll ever hear from. Here's a taste of what we unpacked together: What made Dylan switch from running a product-based Etsy shop to teaching others - and how she made that leap work. How she managed to grow a brand new business to $500K months without ads, and what simple, organic strategies worked best. Why the right clients matter, and exactly how Dylan chooses the people she works with to ensure they're set for success. What's different (and surprising!) about building a coaching business, and the biggest lessons she learned along the way - especially about hiring help and protecting her time. How “action creates clarity” became her motto, and why waiting for perfect plans is a fast-track to going nowhere. There are so many practical gems and real, honest stories in this conversation. If you're ready to rethink what's possible for your business - and dream a little bigger, I know you're going to love this episode. Go hit play! About our Guest: Dylan Jahraus, a seasoned e-commerce entrepreneur, transitioned from corporate e-commerce to scaling online entrepreneurs. Her Etsy shop surpassed $1M in profit in 6.5 years, later expanding to Amazon and Shopify. In 2022, she launched her Etsy coaching program which quickly enrolled 4,000+ students and scaled to 8 figures in revenue in its first 14 months without ads. Her organic success built a thriving community of 103,000+ YouTube subscribers and a top Etsy podcast, Etsy Seller Success with Dylan Jahraus, with 550,000+ downloads. In 2024, Dylan launched etSEO, an SEO software that served thousands of Etsy sellers within its first 60 days. Beyond business, Dylan is a devoted wife and mother, bringing integrity and resilience to everything she builds. Connect with Dylan: Business name & website: The Ultimate Etsy Course https://dylanjahraus.com/ Instagram: https://www.instagram.com/dylanjahraus/ Youtube Channel:https://www.youtube.com/channel/UCeO8Gmc2B-3G2fgcFnRR4Xw Podcast: https://podcasts.apple.com/us/podcast/etsy-seller-success-tips-for-starting-growing-and/id1647518076 ...................................................... Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She's The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn Apply to be a guest on She's The Business Podcast Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She's The Business with Jessica Osborn here: https://jessicaosborn.com/podcast ......................................................... About your host: Jessica Osborn is a strategic business coach with over 25 years' professional marketing experience. She specialises in online coaching, education and services businesses. Her popular Business JAM program helps you create a sell-out signature program that gives you the undeniable authority you need to stand out in your niche and attract high quality clients with ease. As a mother of 2, she believes in a less work, more life approach to business, promoting strategies that help you reach 6+ figure years in less than 20 hours a week. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

From gas station clerk to CEO, Brittany Rogars has turned every hardship into a launchpad. After growing up around addiction, loss, and instability, she built a multi-six-figure business from scratch—and did it without watering down who she is. Today, she's the CEO of SKF Practice Solutions and host of The Dental Decoders podcast. Whether on stage or behind the scenes, Brittany is a pillar of resilience, purpose, and real talk—guiding others to rewrite their stories with strength, strategy, and heart. Brittany's Instagram: Brittany Rogars | Entrepreneur, Speaker, Author (@brittany.rogars)

So, Libsyn just flipped the script on podcast monetization. No more minimum download requirements. That's right — whether your show gets 5 downloads or 5,000, you can now run programmatic ads and make some money just for publishing your podcast. But here's the real question: just because you can… should you? In this episode of Podtastic Audio, we dig into what this change really means for indie podcasters. Is this the golden ticket to finally “getting paid,” or does it risk turning your passion project into a string of ads your listeners skip in 30 seconds flat? We're talking:

In this episode, I chat with Niels Klement (Head of Growth, Perspective) about how “app-feel” mobile funnels—with quiz questions, instant personalization, and 1-second load times—are crushing the old landing-page model. We dig into paid-ads math, creative iteration, and why a single 90-second video can double your business. Perfect for agencies, SaaS founders, and anyone chasing dollar-in → five-dollars-out predictability.Timestamps00:00 – Intro & why most builders fail on mobile01:00 – Perspective's path to €10 M ARR / 6 000 customers02:30 – From web-design agency to quiz-funnel SaaS06:00 – Interactivity, sunk-cost bias & personalization09:30 – Page-speed math: 5 s vs 1 s loads12:30 – Designing funnels that feel like native apps17:30 – Best-fit customers: agencies & B2B teams22:00 – Paid ads vs organic: guaranteed distribution27:00 – Creative ops: turning 1 ad into 100 variants33:00 – Dog-fooding Perspective to grow Perspective38:00 – AI, “vibe-marketing,” and small-team scale42:00 – Free 14-day trial & closing remarksKey Points (to skim fast)Mobile-first, one-page apps load ~1 s and behave like IG Stories.Quiz/configurator flows lift conversions and qualify leads.1 s load time ≈ 2.5× conversion—that's a $1 M → $2.5 M funnel without extra spend.Paid ads = best first lever for predictable, measurable growth.Creative flywheel: launch 100 assets, kill 98, scale the 2 that print money.Dog-food advantage: marketing uses Perspective daily, feeding product loops.Notable Quotes“A 90-second ad can change the trajectory of your entire business.” – Niels Klement“Remove the right friction—interactive questions—and conversions jump.” – Niels Klement“Paid traffic is guaranteed distribution. If the math works, keep printing customers.” – Niels KlementQuick Funnel FrameworkCraft an irresistible offer (free trial, template, case study).Map the funnel steps backward from that goal.Add interactive questions to personalize and pre-qualify.Obsess over load speed and mobile UX.Measure, prune, scale—let data pick winners.Guest SocialsLinkedIn – https://www.linkedin.com/in/nielsklement/ Perspective – https://www.perspective.co/

Your business needs customers, but what form of traffic is really best? In this episode I discuss every type of traffic I know about, the good the bad and the down right ugly!The Tom Breeze paid YouTube ads strategy - https://youtu.be/tWu9zQSn30Y?si=0Me6258NaGtyHh0B Want to work directly with me to help you get unlimited traffic on YouTube? Join the Gold Mastermind - https://www.iServeFirst.com/ Listen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/

Send us a textIn this engaging episode of Business Growth Talks, host Mark Hayward tackles a pressing question for many entrepreneurs and business owners: should you rely on organic content or opt for paid ads to grow your business? Mark dissects this topic with precision, focusing heavily on strategies for LinkedIn, but also touching upon Facebook, Instagram, and TikTok. The episode dives deep into the merits and drawbacks of both organic and paid strategies, giving listeners a comprehensive overview of how each approach can impact their business growth.The episode highlights the strengths of organic content, emphasizing its role in building credibility and lasting value, especially on platforms like LinkedIn. Mark explains that organic growth allows for relationship-driven engagement, resulting in long-term business success. Conversely, he also explores the fast-paced world of paid ads, underlining its potential for rapid reach and precise targeting. By breaking down the benefits and challenges of each approach, Mark offers a balanced perspective to help entrepreneurs decide which strategy aligns best with their business goals and budget.Key Takeaways:Building Credibility with Organic Content: Organic content fosters trust and establishes authority, essential for long-term business success.Platform Dynamics: Each social media platform, from LinkedIn to TikTok, has unique characteristics that influence the effectiveness of organic and paid strategies.Paid Ads Offer Rapid Reach: Paid advertising provides quick visibility and allows for targeted engagement, crucial for driving immediate results.Balancing Strategies: Combining organic and paid strategies can amplify overall effectiveness, using organic to build foundations and paid to scale rapidly.Adaptability to Algorithms: Understanding and adapting to each platform's algorithm is crucial for maximizing reach and engagement in both organic and paid approaches.Resources:Visit the Business Growth Talks channel for more episodes: Business Growth TalksConnect with Mark Hayward on LinkedIn: Mark Hayward LinkedInExplore social media strategies on platforms like LinkedIn, Facebook, Instagram, and TikTok as discussed in the episode.To gain deeper insights and explore the intricate balance of using organic content and paid ads to grow your business, we encourage you to listen to the full episode. Stay tuned for more inspiring discussions and expert strategies on Business Growth Talks.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

Running paid ads during a live launch can feel like lighting money on fire…unless you know what you're doing! In this episode, I sit down with our KSA Ads Director, Rebecca Rice, to break down exactly how to approach ads with intention during a launch season. We're talking about timelines, budgets, warm audiences, and what NOT to do when your cart opens. If you've ever asked yourself, “Should I be running ads for this?” this episode will give you the smart strategy (and peace of mind) you've been missing!

“When enrollment is low, you don't hire a marketing agency. You examine your identity.”What do you do when your enrollment numbers drop—but you know you're running a powerful, heart-centered program? In this episode, we unpack what it takes to rebuild enrollment without defaulting to expensive ad agencies or slick marketing campaigns.Key TakeawaysWhy throwing money at marketing is rarely the first step when enrollment declinesHow the “parent ambassador” framework sparked organic growth through personal connectionThe leadership resistance that often hides behind “let's hire someone”What it looks like to take baby steps instead of big leaps—and still see momentumHow cold calling, coattail marketing, and local fairs became high-impact strategiesWhat if the real reason people aren't buying… has nothing to do with your offer? Tune in to hear what's actually driving your slow sales. Ready to unlock your center's hidden potential? schedule your strategy session today at https://schoolsofexcellence.com/profit/Mentioned in this episode:The 6 Money Leaks in Schools™Turn Financial Blind Spots into Immediate Profit. Find Your Hidden Profits with The 6 Money Leaks in Schools™ Your school is silently losing thousands every month – money that should be yours. This proven diagnostic reveals exactly where your profit is escaping and how to reclaim it.Click here to learn more about Money LeaksThe 6 Money Leaks in Schools™Turn Financial Blind Spots into Immediate Profit. Find Your Hidden Profits with The 6 Money Leaks in Schools™ Your school is silently losing thousands every month – money that should be yours. This proven diagnostic reveals exactly where your profit is escaping and how to reclaim it.Click here to learn more about Money Leaks

Learn more about Gym Member Machine HERE. Here are 3 ways to get more BFU in your life: [NEW] Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.

This conversation delves into the critical question of how to determine if advertising efforts are effective. It explores the challenges of attribution in marketing, especially in a post-pandemic landscape, and emphasizes the importance of measuring conversion metrics. The discussion provides actionable insights on analyzing ad performance indicators, including click-through rates, cost per click, and creative effectiveness, ultimately framing ads as amplifiers of business success or failure.     Takeaways If you're overseeing marketing, knowing if ads work is crucial. Attribution in advertising has become increasingly complex. Testing and measuring ads requires looking for specific indicators. Start by working backwards from the desired outcome. Measuring conversions optimized for leads is essential. Click-through rates indicate ad relevance and audience targeting. Creative quality is vital in a competitive advertising landscape. Cost per click should be within a reasonable range. Ad placements can significantly affect performance metrics. Ads amplify the success or failure of your business offerings.

If you've ever felt overwhelmed by paid ads—or wondered why your budget isn't getting results overnight—you're not alone. In this episode, Whitney sits down with Ashley Brock, founder of Paid Ads Academy, to break down what's really going on behind the curtain.They chat about everything from how the paid ads game has changed, to common mistakes businesses make, to why SEO still matters (yes, still). Ashley also shares her journey from agency life to running her own thing, and offers up some no-BS advice for brands looking to grow through ads.Whether you're just dipping your toe into digital advertising or trying to get your team up to speed, there's a lot to think about—and even more to learn.-----------AshleyBrock.comConnect with Ashley on InstagramConnect with Ashley on LinkedInConnect with Whitney on Instagram Connect with Whitney on LinkedInTrue Story Website-------------About Ashley: Ashley Brock is a seasoned paid advertising expert with over a decade of experience managing over $200 million in ad spend for some of the world's most recognized brands, including Fortune 500 companies like Dollar Tree, Family Dollar, California Closets, and Nutpods. Having worked at four leading advertising agencies, Ashley has honed her expertise across Google Ads, YouTube Ads, social media ads, and more. She's taught the skill of paid advertising to business owners worldwide, empowering hundreds of entrepreneurs through her signature training program to generate seven-figure-results in a single month and helping some of her clients win with paid ads. Ashley's mission is simple: to help you win with ads and achieve your goals faster.

In this episode, Casey Lewis breaks down one of the most important questions pest control business owners face when it comes to growing traffic and generating leads: Should you focus on organic SEO or invest in paid advertising? You'll hear the pros and cons of both strategies, along with real-world examples of how each can impact visibility, lead flow, and conversions for your local pest control business.Casey dives into the long-term value of building a strong SEO foundation with service pages, blog content, and a well-optimized Google Business Profile. He also explores how paid ads—like Google Ads and Local Services Ads—can generate instant traffic and help you dominate your service area quickly when done right. Whether you're just getting started or looking to scale, this episode provides a roadmap for combining both approaches effectively.If you're wondering where to put your marketing dollars—or how to get more out of your website traffic—this episode will give you clarity and a next-step strategy. Tune in now to learn which method might be best for your pest control company and how to strike the right balance between fast results and long-term growth.Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

Should my wedding business use paid ads? This is a question I get asked a lot! Whether you are considering Google Ads or boosting some social media posts - this episode is for you. Today I am chatting with the President of 'The I Do Society' Mark Chapman to get all the info you need before dropping a big budget on paid ads. Find out more: https://theidosociety.com/Follow Mark on InstagramJoin the Summer of Tiktok:Training programmeFREE 30 day content calendarWedding Pro Agency helpTime Stamps:00:10 - Introduction to Wedding Business Marketing05:30 - The Evolution of Wedding Advertising07:57 - Navigating Advertising Strategies in Uncertain Economic Times18:33 - Understanding the Value of Advertising Spend22:33 - Understanding Client Needs in Advertising30:23 - Understanding TikTok as an Entertainment Platform35:40 - The Rise of ChatGPT in MarketingMentioned in this episode:Summer of Tik Tok!Join the Summer of TikTok from training to the agency - there is something for you.TikTok Pro

Learn how authenticity in business can unlock your true potential and drive success.In this episode of the Spiritual Fitness Podcast, Debbie Shadid shares how faith and coaching help women build real success—without relying on paid ads. Discover her Profitable Coach Framework and learn why confidence, connection, and staying true to yourself are the keys to lasting business growth.In this episode: Be authentic and trust your faith in business. Rejection isn't failure—it's redirection. Use free marketing before spending on ads. Great coaches believe in you until you do. Pick a niche you're passionate about, not just one that pays.About The Guest:Meet Debbie Shadid, Founder of the Life Coach Business Building School, where she helps female coaches in any niche—Life, Health, Career, Weight Loss, Wellness, and more—build and grow their Boutique-Style coaching businesses. Specializes in simple, straightforward strategies to help coaches gain paying clients without relying on paid ads Supports coaches who feel overwhelmed by tech, social media, email lists, and all the details of getting clients Creator of The Profitable Coach Framework, a proven step-by-step system that helps coaches establish a professional brand and business Hostess of the Design Live Thrive Summit, where her clients are featured as expert speakers, giving them high-level visibility and industry positioning 25+ year solopreneur, bringing real-world experience and practical insight to every coaching conversation Wife, mom, and Grammie, who understands how to build a meaningful business that fits beautifully into a life you loveConnect with Debbie:www.DebbieShadid.comListen to the podcast: Life Coach Business Building School with Debbie Shadid on Apple PodcastsInstagram: @DebbieShadidShop IYLA: https://iylia.com/Use promo code EB20 for IYLIA champagne, offering 20% off on orders up to $200Check out Miracle Season's collection: https://itsmiracleseason.co/collections/frontpageWork with me: https://www.ericbigger.com/workwithme?utm_source=podcast&utm_medium=podcast&utm_campaign=work_with_m...Connect with Simplified Impact: https://hubs.ly/Q02vvMJ90

If you've ever felt like you're just throwing money at Facebook or Instagram ads and hoping something sticks — this episode is for YOU. I sat down with the founder of Hughes Media, the ad strategist behind countless successful photography campaigns (including mine!), to talk about what actually works when it comes to paid ads for photographers.**use referral code: RACHEL and get one month free!**We're digging into the difference between boosted posts and a real ad strategy, why your ads might not be converting, and how to make sure you're not wasting your budget — especially if you're trying to book high-end clients or grow your bookings fast.Whether you've never touched ads before or you've been frustrated by poor results, this episode breaks it down in a way that's easy to understand and ready to implement.In This Episode, We Cover:The difference between a boosted post vs. a true ad campaignWhat types of ads actually work for photographersWhy so many creatives waste money on ads that don't convertThe #1 mistake photographers make when running their own adsWhat it really takes for ads to work (hint: it's more than just a pretty photo)How to make sure your backend funnel supports your ad spendWhat results you can realistically expect from a good ad strategyWhy working with a niche ad team matters (and how Hughes Media is different)Want help with your ads? Work with Hughes Media: use referral code: RACHEL and get one month free!Join my coaching program for photographers: https://racheltraxler.com/passiontoprofit⁠⁠⁠⁠DM me “ADS” on Instagram @racheltraxler and use referral code: RACHEL and get one month free!Follow Hughes Media on IG: https://www.instagram.com/the_hughesmedia/

Kayla Adamson, founder of the Stay Bossy coaching program for realtors, shares how she used creative local events to build her database and attract referrals.

I love free ads, but most people out there are still struggling to get paid ads to work... So let's get them converting for you.Today, I talk about the controversial method of price anchoring and how to position your offer and ultimately increase your prices. Want to work directly with me to help you get unlimited traffic on YouTube? Join the Gold Mastermind - https://www.iServeFirst.com/ Listen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/

Kayla Adamson, founder of the Stay Bossy coaching program for realtors, shares how she used creative local events to build her database and attract referrals.

Vereinbare jetzt dein kostenloses Erstgespräch: www.andreasbaulig.de/termin In der heutigen Episode von die Coaching-Revolution spricht Andreas Baulig über das Thema Paid Ads und welche enormen Vorteile sie als Coach, Berater, Trainer, Experte oder Agenturdienstleister bringen. Verpasse nicht die Chance und erfahre, wie auch die Bauligs seit über 10 Jahren von Paid Ads profitieren. Vereinbare jetzt dein kostenloses Erstgespräch: www.andreasbaulig.de/termin Sichere dir jetzt das Buch "WISSEN MACHT UMSATZ" auf www.wissenmachtumsatz.de Andreas Baulig & Markus Baulig zeigen dir, wie du dich als einer DER Nr.1 Experten in deiner Branche positionieren kannst und hohe Preise ab 2.000 Euro (und mehr) für deine Angebote & Dienstleistungen abrufen kannst. Als Coaches, Berater und Experten automatisiert Kunden im Internet gewinnen. Wie du Online Marketing nutzen kannst, um deine Produkte und Dienstleistungen erfolgreich zu verkaufen.

I am not paying to grow our followers. Let me say that again—our growth is 100% organic. The real way to grow on social media is by consistently posting valuable content until you crack the code. Some videos go viral, some don't, but if you stick with it, you will win the game.In this episode, I'm sharing how we grew from 16 million to almost 33 million followers and reached 2.4 billion accounts in a single year—without spending a penny on ads. You'll see the data behind our success, the exact content strategy we use, and why our revenue closely follows our reach.I'll also break down the team structure that makes it all possible, from video editors to copywriters, social media managers, and data analysts. If you want to build a powerful social media presence, this is how you do it.-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

Ashwinn Krishnaswamy is the co-founder of Oklahoma Smokes and Sunpowder, and one of the most thoughtful brand minds in the game. In this episode, we talk about what it actually takes to build a brand that lasts, why most early-stage founders waste money on paid ads, and how a run-in with the cops turned into a story worth telling.He breaks down why identity matters more than aesthetics, why performance marketing is often a trap, and how to build cultural relevance from day one. If you care about brand, distribution, or just want to hear how a wellness founder ended up in handcuffs, this one's for you.

We're rebranding! What does a rebrand entail and why does it matter for you and your ads for your six, seven, or eight-figure business? In this episode, you'll discover why Marketing Matters is now Win with Paid Ads. Ashley Brock shares the story behind the name change and dives into why strong branding is critical for business success. Ashley shares why your clients or customers may not trust you... and why it's hurting your ad performance as a small business owner or entrepreneur. Don't lose that trust, because it's hard to regain it, right?   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley  

Struggling to turn followers into clients? Your shortcut to smarter marketing. Learn how to blend organic content and paid ads into one powerful strategy that builds trust and gets results.We dive into why organic content, like social media posts, behind-the-scenes videos, and client testimonials, is your secret weapon for building credibility and long-term relationships. It's all about showing up consistently, offering value, and letting people get to know the real you and what your business stands for. Of course, organic alone won't always bring in the leads you want, especially when you're trying to scale. That's where paid ads come into play. This episode walks you through using Facebook lead ads the smart way, so you're not just throwing money at boosted posts and hoping for the best.You'll also learn how to make these two strategies work together instead of in silos. For example, using organic content to build familiarity and trust, then using paid ads to retarget those warm leads with a compelling offer, like a free consultation or property assessment. This creates what's known as funnel synergy, where people are nurtured by your content and guided naturally toward taking the next step.If you've ever felt like your marketing is hit-or-miss, or you're stuck trying to post on social media and learn ads on your own, this episode will give you clarity. You'll get a practical, step-by-step look at how to show up online in a way that's sustainable, strategic, and effective. “Visibility, trust, and persistence are the keys to growing your business, and when you show up everywhere, your clients will start to notice, I promise you that”- Kylie WalkerWe explore:Comparison of organic content and paid advertising in property managementImportance of a holistic marketing approachRole of organic content in building trust and authorityBenefits of paid ads for immediate visibility and lead generationSynergy between organic content and paid ads in marketing strategiesActionable tips for implementing effective marketing strategiesImportance of consistency in posting organic contentUse of retargeting ads to engage potential clientsStrategies for testing and refining marketing effortsServices offered for managing social media marketing and lead generationConnect with Done For You ServicesDone For You Services - https://dfys.com.au/Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-smFind out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generationConnect with Done For You Services: https://www.instagram.com/doneforyouservices_/Kylie's ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https:

Before spending a single dollar on paid advertising, you need to ask one critical question: Do you have product-market fit—or at least clear signals of it?In a recent podcast episode, Patrick Cumming, Head of Marketing at KlientBoost, emphasizes that paid advertising, especially paid search, is not a shortcut to growth. If your product doesn't already have demand, paid search will likely drain your budget without meaningful returns. Instead, companies should assess how much of their total addressable audience they can effectively saturate with the budget they have. Success in paid advertising isn't just about targeting the right people; it's about delivering the right message in a way that resonates deeply with your audience.Key Timecodes(0:00) - Introduction: Patrick on product-market fit and paid ads(0:54) - Guest Introduction: Joran introduces Patrick Cumming(1:41) - Common Myths: Patrick discusses myths about SaaS paid ads(2:53) - Small Audience Strategy: The benefits of targeting a small audience (3:16) - B2B SaaS Ad Campaigns Failures: Reasons why ad campaigns fail(4:35) - Reach and Frequency: Importance in marketing strategies(5:48) - Ad Creatives: Patrick's five-step framework for effective ads(7:49) - Audience Targeting: Importance in ad campaign success(8:40) - When to Start Paid Ads: Timing and prerequisites for running ads(10:19) - Experimentation: The challenges of creating new market demand(11:45) - Scaling Mistakes: Common errors when scaling ad campaigns(13:13) - Platform Usage: Using Google Ads and social media effectively (15:27) - Cold Audience Challenges: Issues with targeting cold audiences(16:00) - Building a Paid Ads Strategy: Framework for starting a campaign(17:00) - Analyzing Data: Importance of understanding existing customers(18:18) - High Intent Keywords: Starting point for Google Ads(19:21) - Budget and Audience Saturation: Maximizing ad spend efficiency(20:21) - Account-Based Marketing: Strategy for focusing on target audiences(21:36) - Case Study: Successful strategy for a small audience segment(23:57) - LinkedIn Revenue Attribution Report: Measuring ad performance(25:26) - Correlation in Ads: Understanding ad impact beyond direct attribution(27:54) - Tracking and Measurement: Challenges and importance in ad campaigns(29:08) - Attribution Tools: Using Dream Data for understanding ad influence(31:35) - Trust in Ads: Importance of trusting ad performance over time(33:04) - SEO vs. Paid Ads: Balancing organic and paid strategies(35:45) - Future of Marketing: Preparing for changes in tracking and privacy(38:14) - Bold Advertising: Patrick's advice for standing out in paid marketing(39:10) - Advice for SaaS Founders: Tips for reaching 10k MRR(41:51) - Scaling to 10M ARR: Strategies for growing a successful SaaS business(44:38) - Expanding Channels: Using tools like Primer and Metadata(46:42) - Contact Information: How to connect with Patrick Cumming(48:04) - Closing Remarks: Joran wraps up the episode

It's not about how much you're spending—it's about whether it's actually working.  If your gym's marketing is profitable, why slow down? Scale up, sharpen the numbers, and make your ad spend count.Welcome to Gym Marketing Made SimpleStraightforward marketing that helps boutique gyms bring in more clients and make more money. Each episode breaks down what actually works, so you can stop guessing and start building a system that drives results.Episode HighlightsThis episode breaks down why focusing only on cost per lead can be misleading for boutique gyms. Blake and Sherman highlight the importance of profitability, the lifetime value of a member, and why having solid systems in place matters before spending on paid ads. They also cover the role of testing, which metrics actually drive growth, and why high-performing gyms scale without hesitation.Key InsightsProfitability is the only metric that matters in paid marketing—everything else supports it.Lifetime customer value should always outweigh the cost of acquisition.Marketing only works if systems are in place to convert leads effectively.Cost per lead means little without context; high CPL can still be profitable.Avoid turning off winning campaigns too soon—optimize instead.Frequency burnout is real; adjust your geographic targeting when needed.Big gyms win because they treat marketing like a system, not a gamble.Episode Chapters00:00 Intro00:05 Marketing Strategy for Boutique Fitness Gyms 02:26 The Importance of Profit in Marketing05:33 Optimizing Marketing Metrics07:13 The Role of Experience and Scale in Marketing17:36 Practical Tips for Effective MarketingSupporting InformationLearn more about how structured onboarding can drive growth:Lasso FrameworkCall to ActionKnow a gym owner still hesitant to run paid ads? Share this episode and help shift the conversation toward smarter marketing. Got questions or ideas? Join the conversation and connect with others who are building high-performing gyms.Thanks for Listening!We appreciate you tuning in to Gym Marketing Made Simple. If this episode gave you something to think about, we'd love a quick rating or review. Stay tuned—there's more to come on scaling smarter and growing with clarity.

Are your landing pages missing the mark when it comes to nurturing patient leads? The secret to skyrocketing your conversion rates could lie in how you nurture, not sell. In this episode of Online Marketing For Doctors TV and Podcast, we uncover how legendary sales techniques can be applied to your clinic's digital marketing — helping you turn more website visitors into long-term patients.  

Kristen Williams worked behind the scenes with some of the largest names in the industry - Tony Robbins, Amy Porterfield, Jeff Walker, Russel Brunsion and more. She was the event strategist behind their multi-million-dollar events. She's the queen of putting together the strategy for you to win on stage. On this episode of the Win with Paid Ads Podcast with Ashley Brock (formerly the Marketing Matters Podcast) Kristen shares her story from resisting paid ads to landing a $30k deal. Find out how she did it and what strategy she used so you can do it, too.   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  YouTube: @ads.with.ashley  

This week on Branded and Booked, I'm sharing how Cabins on the Cumberland (our micro-resort) brought in 50% direct bookings in May—and the exact strategy behind it. Even while the property is still under construction, we created a marketing plan powered by storytelling, strategy, and a whole lot of intention. In this episode, you'll learn: Why content is just one part of a bigger marketing picture How pairing SEO with storytelling builds long-term visibility The 3 C's of marketing you need to revisit ASAP What to offer instead of a basic newsletter to grow your list Why collecting phone numbers matters (even if you're not texting yet) How to prep during the slow season so you're fully booked in the busy one What to keep in mind about partnering with local businesses ✨ If you're trying to grow a direct booking strategy that actually works, this one's for you. DM me the word “INFO” at @theweberco on Instagram to learn more about how I can help you build a brand that books and a marketing strategy that converts.  Love this episode? Join my free →  Facebook Group to keep the conversation going!

Plenty of business owners think of paid ads as their golden ticket to growth. But that's only true if your organic strategy is locked in. In this episode, Emma shares a powerful conversation she had with a client whose business was bleeding money through paid media. Despite running ads all year, her revenue never caught up. Why? Because her organic presence wasn't doing its job. Emma explains why organic content isn't just the warm-up act; it's the foundation that makes paid ads convert. You'll learn why throwing money at Facebook or Instagram ads won't work if your profile feels off-brand or uninspiring, and what to do instead. Whether you're managing ads yourself or working with an agency, this episode will help you avoid wasted spend and build a strategy that actually drives sales. Listen in as Emma explains: Why paid ads are doomed to fail without a strong organic foundation The journey your audience actually takes before they buy Why better organic content lowers your paid media costs And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

#245: Cold Email | Danielle Messler sits down with Alex Fine, co-founder of Understory, the agency behind some of the most effective outbound and paid strategies in B2B right now. Alex is leading the charge on a smarter approach to outbound called “Allbound”, a tightly integrated blend of outbound, paid media, and LinkedIn tactics that actually convert.If you're tired of cold emails that go nowhere or ad campaigns that burn cash without ROI, this one's for you.Danielle and Alex cover:Why most B2B outbound strategies fail and how Allbound fixes the disconnect between ads, email, and LinkedInThe cold email deliverability tactics that actually work in 2025 (including tools like Instantly, Smartlead, and Clay)Real-world examples of hyper-personalized, AI-powered outreach that book meetings with high-ACV prospectsTimestamps(00:00) - – Intro (03:08) - – What Is “Allbound”? (05:08) - – Cold Email Isn't Dead (But It's Evolved) (07:38) - – Tools to Improve Deliverability (09:53) - – Personalization That Actually Works (11:23) - – Real Example: Fraud Detection SaaS Cold Email Strategy (13:08) - – How to Keep Messaging Consistent Across Channels (15:08) - – Treating Each Channel Differently (18:19) - – Ads as a “Cheat Code” in B2B (20:49) - – Building Genuinely Personalized Emails at Scale (23:49) - – From Swiffer to SaaS (27:19) - – What Sales Teaches Marketers (36:04) - – Where to Find Alex + Upcoming Exit Five Event Plug Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Today we're going to be talking about paid ads (Meta ads). I'm fired up about this topic and really think it can help photographers & business owners, especially those who are struggling with a volume of marketing that they would like to reach but haven't been able to reach before. I'd like to equip you - let's get into it!

Want to learn more about Vodyssey or start your STR journey. Book a call here:https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7In this episode of the Vacation Rental Revolution podcast, Shawn Moore and Jake Shehee discuss the critical role of marketing in the vacation rental industry. They explore various aspects of marketing, including the importance of creating unique experiences, the limitations of influencer marketing, and the necessity of high-quality photography. The conversation also delves into strategies for retaining customers, the impact of OTA algorithms on visibility, and the effectiveness of SEO and paid ads.FOLLOW US:https://www.instagram.com/vodysseyshawnmoorehttps://www.facebook.com/vodysseyshawnmoore/https://www.linkedin.com/company/str-financial-freedomhttps://www.tiktok.com/@vodysseyshawnmooreGET YOUR FREE BOOK & TRAINING HERE:https://vodyssey.com/Chapters00:00:00 Intro00:00:30 The Importance of Marketing in Vacation Rentals00:03:12 Understanding Influencer Marketing and Its Limitations00:05:59 Creating Unique Experiences to Stand Out00:08:50 The Role of Photography in Marketing00:12:04 Launching with Quality vs. Quantity in Marketing00:14:56 The Impact of OTA Algorithms on Visibility00:17:49 Retaining Customers Through Effective Communication00:21:11 Utilizing SEO and Paid Ads for Growth

Paid ads that actually feel good? Yep. It's possible—and this episode proves it.If you've ever thought, “I know I need more visibility… but I don't want to feel like I'm selling out,”  or “I tried ads once. I lost money and felt gross the entire time.”You're not alone—and you're not doing it wrong.So many purpose-driven entrepreneurs avoid paid ads because they think the only way to make them work is to compromise their values. But that's a myth—and today, we're busting it with the help of Megan Shields.Megan is the CEO of ChimeHouse Media and my go-to expert when it comes to ethical Facebook and Instagram ad strategy. She works with podcasters and values-led business owners to help them grow their audience, their email list, and their revenue—without burnout, bro marketing, or creepy targeting tactics.In this episode, we talk about what it really takes to run Meta ads that work—while still feeling true to who you are.WHAT YOU'LL LEARN IN THIS EPISODE:✅ Why most women entrepreneurs avoid ads—and how to rethink them✅ How to write ad copy that converts without sounding like a pushy bro ✅ Targeting strategies that are ethical, effective, and privacy-conscious ✅ What to focus on before you ever run an ad—so you don't waste money3 KEY TAKEAWAYS:1️⃣ Marketing with Integrity Isn't Just Possible—It Performs You can grow your audience and revenue without compromising your values. Ads are just a tool. How you use them is up to you.2️⃣ It's Not About Big Budgets—It's About Smart Strategy You don't need to spend thousands to see results. You need the right message, the right audience, and a plan you can trust.3️⃣ Visibility Doesn't Have to Equal Burnout The right ads amplify your mission. They don't replace your values—they help you share them with more people, more consistently.

In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Nikki Lindgren, founder of Pinnock Digital, about the booming landscape of TikTok advertising, particularly for beauty brands. They discuss Nikki's journey to founding her agency, the importance of authenticity in marketing, and the strategies that lead to successful TikTok campaigns. The conversation also covers common pitfalls brands face in TikTok advertising and the creative approaches that can enhance ad performance. Nikki shares insights on the evolving nature of influencer partnerships and the significance of setting clear expectations with clients. Key Episode Takeaways: TikTok is a viable channel for brands now and in the future. Nikki's journey from corporate to agency life highlights the importance of adaptability. The beauty niche has seen significant success on TikTok due to its visual nature. Brands targeting Gen Z and Gen Alpha benefit from TikTok's low-cost advertising. High average order value products may not perform well on TikTok. The halo effect of TikTok can boost brand awareness even without direct sales. Authenticity and creativity are key to successful TikTok marketing. Low-fi, user-generated content resonates best with TikTok audiences. Clear expectations with clients are essential for successful campaigns. Brands must diversify their marketing strategies beyond paid ads. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

#383 In this episode of the Millionaire University podcast, Kirsten sits down with Hemant Varshney, the mastermind behind the award-winning advertising agency Digicom, for an in-depth exploration of effective advertising strategies. Hemant takes us on a journey through his entrepreneurial path, starting from humble beginnings with a modest budget to transforming Digicom into a powerhouse agency. Throughout the conversation, Hemant drops gems of wisdom on growth and performance marketing. He stresses the importance of understanding breakeven points and slashing customer acquisition costs for sustainable growth. We delve into the world of digital marketing, where Hemant highlights the significance of knowing your numbers and leveraging free directories before diving into paid advertising. But it doesn't stop there. Hemant dives into the nitty-gritty of marketing across different platforms and the shift from product-market fit to channel-market fit. He sheds light on Digicom's focus on quantitative analysis and creative solutions to optimize sales funnels, emphasizing the need for continuous testing in digital campaigns. This episode is a goldmine for entrepreneurs looking to level up their advertising game. Hemant's insights encourage strategic thinking and patience in advertising efforts, reminding us of the ever-evolving nature of digital marketing. So whether you're a seasoned entrepreneur or just starting out, grab a pen and paper – you won't want to miss the insights Hemant has to offer. Welcome to the masterclass in advertising! (Original Air Date - 4/12/24) What we discuss with Hemant: + The Evolution of Growth Strategies in Digital Marketing + Expert Insights: Hemant Varshney's Journey and Strategies + The Shift from Growth to Profitability in Digital Marketing + Building a Strong Foundation Before Spending on Ads + Navigating the Complexities of Paid Advertising + The Importance of Continuous Testing and Market Adaptation + Balancing Organic Content and Paid Advertising + Unlocking the Power of Content and Viral Growth + The Continuous Learning Curve of Successful Entrepreneurs + Navigating the Complex World of Digital Advertising + Finding the Right Time for Ad Spend and Channel Fit + The Entrepreneurial Journey: Insights and Reflections Thank you, Hemant! Thank you Hemant for being such an incredible guest and for sponsoring today's episode! To connect with Hemant and his company Digicom, click ⁠here.⁠ For more information go to⁠ MillionaireUniversity.com⁠ To get access to our FREE Business Training course go to ⁠MillionaireUniversity.com/training.⁠ And follow us on: ⁠Instagram⁠ ⁠Facebook⁠ ⁠Tik Tok⁠ ⁠Youtube⁠ ⁠Twitter⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠millionaireuniversity.com/sponsors⁠. EXCLUSIVE NordVPN Deal ➼ ⁠https://nordvpn.com/millionaire⁠. Try it risk-free now with a 30-day money-back guarantee! Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠here⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Will Boyd is a physical therapist turned digital marketing pro who helps clinic owners, educators, and healthcare entrepreneurs run profitable ad campaigns that convert. In this episode, Will talks about why Facebook and Google ads still dominate, why location matters more than you think, and how to scale without burning out.

#367 Andy Janitis, founder of PPC Pitbulls, emphasizes the importance of focusing on cost-per-lead and return on ad spend (ROAS) over ranking positions in search engines. They discuss common mistakes, effective strategies, and the significance of understanding one's audience and tracking conversions for sustained growth. (Original Air Date - 3/25/24) What we discuss with Andy: + The Journey of PPC Pitbulls: From Start-Up to Niche Mastery + Unlocking the Secrets to Profitable Paid Ads + Laying the Foundation: Steps to Start with Paid Ads + Common Pitfalls in Paid Advertising and How to Avoid Them + The Art of Measurement: The Key to Ad Success + Choosing the Right Time for Paid Advertising + Google vs. Meta: Where to Invest Your Ad Budget + Maximizing Your Ad Budget: Strategies for New Businesses + The Importance of Consistency and Measurement in Ads + Navigating the Complex World of Keyword Bidding + The Myth of Ranking Number One on Google + Choosing the Right Platform for E-commerce Success + Finding the Right Agency: Questions to Ask Links and resources from this episode: PPCPitbulls.com Semrush ChatGPT Thank you, Andy! If you enjoyed this episode with Andy, let us know by clicking on any of the links below to send him a quick shout-out! For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the podcast, I had the absolute pleasure of welcoming back my dear friend Danielle Stringer, the talented creator behind Imperfect Dust. Danielle is more than a maker—she's a business mentor, mastermind host, and now an author. Her new book, The Maker's Guide to Multiplying, is all about helping creatives scale their skills, their reach, and their income. If you've ever felt stuck trying to figure out your next step, or you're not sure how to grow beyond one-on-one sales, you're going to love this conversation. From One Sign at a Time to Scaling with Systems Danielle started out hand-lettering signs and selling them one by one. Eventually, she realized that model wasn't sustainable, and it certainly wasn't scalable. Her turning point? Teaching others how to do what she was doing. By moving from one-to-one to one-to-many, Danielle opened up new revenue streams through in-person workshops, online classes, and a digital file subscription called Digital Dust. She shared that teaching what she knew actually multiplied her reach—and her income. “When I finally yielded and started teaching what I know, that's when things truly started to multiply.” Mindset, Marketing, and Multiplication What makes Danielle's approach unique is her commitment to starting with mindset. Right from page one, she's walking readers through how consistency builds trust and how trusting God's abundance allows us to share freely without fear of scarcity. She talks about: Multiplying your reach by connecting with your audience authentically Multiplying your impact by showing up consistently Multiplying your time and freedom by focusing on the one thing that moves the needle Multiplying your knowledge by learning from others and building your network “It's a choice to trust that God's blessings are not limited and neither are His plans for you.” Listening and Scaling Based on Customer Feedback Danielle's growth didn't come from guessing—it came from listening. She regularly asks her audience what they need and uses their answers to craft solutions. Whether it was through live videos, interactive posts, or simply tuning into DMs and comments, she took notes and turned them into action. That kind of responsiveness led her to a recurring revenue model that now supports her business and gives her back more time. Paid Ads, Subscription Growth, and Sustainable Scaling Danielle also shared how running her first paid ad campaign catapulted her monthly subscribers from 350 to over 1,200. She created a low-barrier entry point with a Scripture Lettering Workshop, delivered value, and then invited participants into her full membership. By offering a tangible transformation up front, she created trust and increased conversions—without feeling salesy. From Maker to CEO This isn't just a how-to book. It's a complete mindset shift. Danielle talks about stepping out of the maker mentality and stepping into the CEO role. She emphasizes focusing on the one thing that moves your business forward, delegating where you can, and trusting that you don't have to do everything alone. “You don't have to go be a missionary or be what other people consider radical. You can live an ordinary life to the glory of God and have amazing impact.” The Book + The Challenge Danielle's book, The Maker's Guide to Multiplying, is available now and packed with practical tools and faith-based encouragement to help you grow what you've already built. And if you want to take things one step further, she's hosting a live three-day challenge called Scale Your Skill starting May 6. You'll get hands-on training via Zoom and be surrounded by other makers ready to multiply their impact. Where to Find Danielle Follow Danielle online at: https://instagram.com/imperfectdust (creative account) https://instagram.com/learnwithdanielle (business coaching) LearnWithDanielle.com for details on her challenge and book Stay tuned for more inspiration, and until next time—stay creative! Links Mentioned in the Episode: Spark Coaching + Melanie 24/7 FUEL Mastermind is HERE Free Guide: Start Your Blog Today You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") 2025 Content Planner for Content Creators SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")