Podcasts about paid ads

Google, Facebook, or YouTube: Which Ad Platform Is Right for Your Business? In this episode, Bob Brennan tackles one of the most common questions local business owners face: Should I be running paid ads? He breaks down the performance and costs of Google Ads, Facebook Ads, and YouTube Ads, comparing their strengths, weaknesses, and how much revenue they can actually generate. You'll also hear how paid ads can complement your long-term SEO strategy and when it makes the most sense to invest in them. If you're trying to get leads fast without wasting your budget, this episode is a must-listen. What You'll Learn  The differences between Google, Facebook, and YouTube Ads Why paid ads can be a smart short-term boost during SEO campaigns How to budget and measure ROI for local ad campaigns Liked this episode? Don't forget to subscribe and share it with another local business owner who's stuck deciding between ads and SEO. And if you're ready to get strategic with your digital marketing, reach out and we'll help you make it count. https://www.localseotactics.com/are-paid-ads-worth-it-for-local-businesses/  

Gratis Erstgespräch Buchen: https://rb.gy/jedz29In diesem Podcast spreche ich Klartext: Viele Freelancer und Selbstständige wollen zu früh mit bezahlten Werbeanzeigen starten – und verbrennen damit nur Geld. Ich erkläre dir Schritt für Schritt, warum Paid Ads ohne ein validiertes, skalierbares Angebot nicht funktionieren und wie du stattdessen vorgehen solltest, um planbar Kunden zu gewinnen und auf 100k €/Monat zu wachsen.

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZsApply to Work with Voics: https://www.voics.co/schedule-youtubeGuest:  @RyanClogg (00:00) How Ryan Made $70M in Sales(03:17) Phone Sales 10X'd Their Revenue?(06:59) Paid Ads, Funnels, and the Power of One Offer  (11:46) What Happens When Funnels Plateau  (17:27) Why Tracking Metrics is Important (23:13) Volume vs. Quality: Challenges with Organic, Virality & Affiliates  (26:46) How to Build an Effective Sales System(33:08) Internal Sales vs. Agency Sales(39:04) How to Keep Your Closers Booked(46:40) Optimizing the Sales Funnel(50:11) Global Sales Ops Processes (57:17) Paid vs. Organic Funnels(59:53) Tracking Funnels by Source, App Type & Intent  (01:09:58) Why Margins Dropped Despite Growing Revenue  (01:13:36) What Broke the Business in Q3  (01:19:16) How Ryan Rebuilt: Habits, Health, and Mindset  (01:23:29) Why He Left Puerto Rico After 3 Years  (01:28:12) Building for Depth, Not Just RevenueSupport the show

Hey everyone! I'm Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I'm excited to share my top three Facebook ads secrets that transformed my online course business. After years of experimenting (and yes, a fair share of costly mistakes), I've uncovered these game-changing strategies that saved me time and money while boosting my sales. I'll reveal the insider tips, like using ads to grow your audience and tracking the perfect sales timeline, to help you avoid the pitfalls I faced. Trust me, these secrets are a total game-changer for course creators! Plus, I'll introduce my 7-Day Payday AI template to set up a high-converting funnel fast. Let's jump in and start making your Facebook ads and funnels work like magic for your online course success! 00:00 Welcome and Overview 01:01 Secret #1: The Real Power of Facebook Ads 02:00 Human Psychology and Ad Engagement 02:47 The Impact of Paid Ads on Social Media Growth 04:30 Secret #2: The Crucial Metric for Ad Success 05:10 Understanding Your Business's Unique Metrics 07:51 The Importance of a Proven Funnel 08:44 Secret #3: Common Mistakes in Ad Campaigns 09:21 Proactive Ad Management Strategies 11:38 Final Tips for Running Profitable Ads

Holly Beadle, CEO of HERA Clothing, joins Will Laurenson to share how she's building a fashion brand that prioritises profitability over hype. From narrowing product ranges and improving cash flow to expanding into new markets and using tools like Klaviyo, Yotpo, and Rebuy, Holly breaks down the strategies behind HERA's sustainable growth. They discuss the challenges of paid media, why CRM is outperforming ads, and how to stay focused in a saturated industry. Whether you're scaling a DTC brand or optimising for profitability, Holly's insights are refreshingly practical and grounded in real experience.

Ever wondered when is the right time to invest in paid advertising - or if it even makes sense for your business?  And with AI shaking up search engines, is it getting harder to stand out? In this episode of Sales Is Not a Dirty Word, I sit down with John Horn, CEO of StubGroup, a marketing agency specializing in paid ads.  John shares the smartest ways to use paid advertising, how to test your offers before scaling, and what AI's takeover of search means for businesses. We break down when and how to run paid ads effectively, what budget you really need, and whether AI-generated search results will impact ad costs.  Plus, we dive into the future of digital marketing, including why authenticity is more important than ever in a world flooded with automation. In this episode, you'll learn: When to start running paid ads and how to test offers effectively. The right benchmarks and runway for paid ad spend to work. How AI-generated search results are changing the game for organic AND paid search. How businesses can still stand out by focusing on real human connection through their ads.

In this powerhouse episode of The Visibility Impact Show, we're diving deep into AI-driven paid ads and what's actually working now in a world where algorithms change overnight.Crissy is joined by Lisa Raehsler, founder of Big Click Co., who has helped hundreds of businesses scale their growth through strategic paid media. Together, they unpack:Why AI-powered ads could save you hours of content creationThe biggest ad mistakes entrepreneurs make (and how to avoid them)Which ad platforms to choose based on your audienceHow to run lean, effective ads even with a small budgetWhat's changing in Google and Microsoft ads with AI searchAnd how paid ads can make you look bigger than you are, especially locallyThis episode is a must-listen for women entrepreneurs, coaches, and service providers who are ready to stop guessing and start growing through smart, streamlined paid advertising.Connect with Lisa: https://www.bigclickco.com/LinkedIn https://www.linkedin.com/in/lisarockssem/Drop us a message...Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be! OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconnerOMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

In this powerhouse episode of The Visibility Impact Show, we're diving deep into AI-driven paid ads and what's actually working now in a world where algorithms change overnight.Crissy is joined by Lisa Raehsler, founder of Big Click Co., who has helped hundreds of businesses scale their growth through strategic paid media. Together, they unpack:Why AI-powered ads could save you hours of content creationThe biggest ad mistakes entrepreneurs make (and how to avoid them)Which ad platforms to choose based on your audienceHow to run lean, effective ads even with a small budgetWhat's changing in Google and Microsoft ads with AI searchAnd how paid ads can make you look bigger than you are, especially locallyThis episode is a must-listen for women entrepreneurs, coaches, and service providers who are ready to stop guessing and start growing through smart, streamlined paid advertising.Connect with Lisa: https://www.bigclickco.com/LinkedIn https://www.linkedin.com/in/lisarockssem/Drop us a message...Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be! OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconnerOMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

Struggling to see results from your paid ad campaigns? In this episode of Lead Gen HQ, host Alex Oliveira shares exactly how to create high-converting ads across platforms like Google, Facebook, Instagram, LinkedIn, TikTok, and YouTube—without wasting your budget.Learn the best targeting strategies, effective ad formats, and retargeting techniques to connect with the right audience and boost your ROI. Plus, Alex looks into key industry stats, must-use tools, and expert tips for budgeting and scaling your campaigns. Whether you're new to paid ads or looking to optimize your approach, this episode will help you unlock the full potential of your advertising strategy. Tune in now!

Also Available on YouTube: youtu.be/_nqN9HyOpxMWhat happens when a 23-year-old refuses to play the ecommerce advertising game? Colby Stevens built Shine Supply into a $7M detailing brand using nothing but Instagram ASMR videos, authentic storytelling, and a "people over profit" philosophy.No paid ads until last month. No Amazon. No selling out to scale.Instead: 80,000 Instagram followers, hundreds of photo reviews, and a community that buys because they believe in the brand, not just the product.Colby breaks down the exact strategies that grew their family's Shopify store - from Klaviyo automation that actually works to the review incentive system that drives social proof. Plus why they turned down millions in Amazon revenue to stay true to their dealers.Key Takeaways:How to build 80k Instagram followers organicallyThe ASMR video strategy getting thousands of viewsReview incentive system that drives social proofWhy they refused millions in Amazon revenueKlaviyo automation that actually convertsBuilding authentic brand community on ShopifyFair warning: you'll want to detail your car after this one.Sponsors:Swym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.com/unofficialZipify - Build high-converting sales funnelszipify.com/KURTGuest Links:Shine Supply - Colby's detailing brandshinesupply.comShine Supply Instagram - 80k followers, zero adsinstagram.com/shinesupplyMentioned Tools:Shopify - Ecommerce platformshopify.comKlaviyo - Email marketing automationklaviyo.comLoox Reviews - Photo review systemloox.appWork With Kurt:Apply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Inbound Marketing muss effizienter denn je sein und wird gleichzeitig aber auch immer komplexer. Das schlägt sich natürlich auch im Marketingbudget nieder. In dieser Folge analysieren die beiden Hosts Martin Bredl und Patrick Burmeier, welche Kosten 2025 für Inbound Marketing anfallen: von Personal über Tools bis zu Paid Ads. Ihr erfahrt: • wie KI Content-Strategie, Produktion & Leadgenerierung verändert, • welche Tools sich lohnen – und was man sich sparen kann, • warum Inhouse-Teams langfristig günstiger und effektiver sind, • und wie sich der ROI im Inbound Marketing messen lässt. Jetzt das neue Buch von Marcus Sheridan "Endless Customers" gewinnen: Bewertet unseren Podcast auf Apple oder Spotify und schickt einen Screenshot der Bewertung mit Betreff "Review Podcast" an martin.bredl@takeoffpr.com. Mit etwas Glück landet Marcus Sheridans Buch bald in eurem Postkasten. Mehr zu takeoff: www.takeoffpr.com

Do therapist reviews feel like an ethical minefield for your private practice? Let me help you cut through the confusion! In this episode, I'm talking about how reviews can make or break your visibility online - whether you're a brand new therapist or you've had your practice for years.You'll learn exactly where to get reviews (Google Business Profile isn't your only option!), who you can ethically ask for testimonials (hint: it's not always off-limits to ask clients), and a simple monthly system that takes minutes to maintain. I'll give you the exact script to use when asking for reviews so you don't sound awkward or desperate. Plus, I'll show you why local reviews matter more than ones from across the country, and how to make sure your reviews sound authentic instead of keyword-stuffed. This is truly one of the most cost-effective marketing strategies available to private practice therapists today. And the best part is you can start implementing this strategy immediately after listening. Tune in and watch your visibility skyrocket!Topics covered on Therapist Reviews:Why therapist reviews have become crucial for practice growth in 2025 compared to just 10 years ago.The specific platforms where you should focus your review-gathering efforts for maximum visibility.Ethically navigating the review process without violating your licensing board's regulations.My simple template for requesting therapist reviews that doesn't feel awkward or time-consuming.Creating a sustainable review system that takes just minutes each month to maintain.Resources from this episode:Yelp: www.yelp.comGoogle My Business: www.google.com/businessPsychology Today: www.psychologytoday.comHow to create email templates in GmailWhat to Do When a Therapy Client Threatens to Leave a Negative Review [Ep 50] Connect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachFacebook group: Healing MoneyQuote:"Having a solid Google business profile with great reviews can be one of your most cost-effective ways to get more eyeballs on your business." - Felicia

Struggling with stagnant growth even though you're spending on ads? The problem might not be your budget—it's what you're saying and who you're saying it to.Welcome to Gym Marketing Made Simple, the podcast that helps gym owners simplify marketing, attract more clients, and grow revenue—without the fluff.Episode HighlightsThis episode breaks down the most common paid marketing mistakes that gym owners make—especially on platforms like Facebook and Instagram. Blake and Sherman unpack why following trends can backfire, how to clearly define your gym's value proposition, and the power of long-term planning. They also share how aligning your messaging across all channels can lead to higher-quality leads and lower churn.Key InsightsFacebook often drives more leads than Instagram, even if it seems outdated.Long-term growth comes from increasing ad spend and avoiding “quick fix” campaigns.A clear value proposition helps clients understand why your gym is different.The “halo effect” makes exposure just as important as immediate conversion.All marketing—website, social, ads—should speak the same language.Most gyms focus on workouts when they should focus on outcomes.Paid ads multiply what's already working—fix your funnel first.Don't ignore churn rates; onboarding matters as much as lead gen.Work with marketing experts who know the gym space for faster results.Episode Chapters00:00 Intro00:05 Mistakes in Paid Social Marketing for Gyms04:06 The Importance of Data and Long-Term Planning06:53 Effective Targeting and Spending in Paid Marketing19:35 The Halo Effect and Consistent Growth20:39 Clarifying Gym's Value Proposition22:38 Improving Onboarding and Reducing Churn22:51 The Role of Paid Ads as a MultiplierCall to ActionIf this episode gave you clarity, share it with someone who runs a gym. And if you're serious about growing, visit lassomarketing.com to see how Lasso can support your goals.Thanks for tuning in. We appreciate you being part of this community of gym owners working smarter. Catch you on the next episode of Gym Marketing Made Simple.

Ready to stand out in real estate with authentic marketing that actually works? In this episode, we sit down with Rodrigo Marsal, famously known as "The Dancing Realtor" of Florida, to uncover how blending passion, creativity, and social media can skyrocket your real estate business—even if you're brand new to the industry. Rodrigo shares his inspiring journey from martial arts studio owner to top-producing real estate agent. Discover how he leveraged dancing videos on Instagram and TikTok to build a memorable brand, attract referrals, and generate organic real estate leads—without spending thousands on ads.

Tired of SEO fluff that doesn't deliver? Steven Schneider, CEO of TrioSEO and former 7-figure affiliate blogger, reveals what actually works in 2025—from AI-driven strategies to content that converts. This episode is your roadmap to treating SEO as a scalable growth system, not just another marketing tactic.

Mike Arce sits down with Adam Kifer, CEO of Relentless Media and author of “The Relentless Marketer,” to unpack why most gym owners fail at paid ads and how to fix it by leading better, thinking bigger, and leveling up your team. This episode is a deep dive into the real reasons your leads don't convert, your ads stop working, and your team underperforms. From coaching culture to marketing psychology to building internal belief systems that scale, this is the mindset reset most fitness entrepreneurs need, but rarely get. Chapters (00:00) Introduction (02:18) Why Average Thinking Is Costing You Growth (05:40) How to Level Up Your Team's Thinking (09:03) Paid Ads vs. Performance Leadership (13:27) Building a Coaching Culture in Your Studio (18:50) Marketing That Makes Members Feel Seen (22:42) What Most Owners Get Wrong About Sales (27:14) The Power of Internal Belief Systems (33:01) How to Make Your Team Obsessed with Winning (38:44) Training for Skill vs. Training for Identity (45:16) Final Advice for Leaders Who Want More Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs.

Tradies, get found on Google and win more jobs! TradieSEO.nz helps Kiwi contractors boost local search rankings and get real leads without costly ads. Book your free SEO check-up now at https://tradieseo.nz/#booking-form or call 022 502 3308! Tradie SEO City: Ashhurst Address: 15 Diamond Court Website: https://tradieseo.nz

Are you struggling to find product-market fit or scale your e-commerce brand? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we talk with Luke Yarnton, founder of The Rave, a platform helping brands identify and activate micro and nano influencers from their own customer base. Luke breaks down how to build an “ambassador army,” the changing role of influencers in 2025, and how brands can tap into trust-based marketing channels to drive real revenue without depending on traditional ads. ------------LUKE YARNTON:- Website: https://www.therave.co/grow- LinkedIn: https://www.linkedin.com/in/lukeyarnton/------------

Matt and Ryan Carr discuss webinar marketing and sharing strategies for boosting sign-ups, keeping audiences engaged, and increasing show-up rates. They also cover lessons from building courses, leveraging lead magnets, and using AI meta-prompting to structure content effectively.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 The Power of Webinars02:46 Paid Ads and Webinar Strategies05:49 Building an Audience and Community Engagement08:44 The Importance of Show-Up Rates12:03 Transitioning to a Course and Community Model15:08 Creating Effective Lead Magnets17:45 Meta Prompting for AI Tools20:40 Structuring Your Course for SuccessLinks Mentionedhttps://moodboard.beehiiv.com/ https://moodboard.beehiiv.com/p/5-prompts-for-building-in-lovable 

Are you a SaaS founder struggling to hit your first $10K in MRR? You're not alone it's the first major hurdle every SaaS founder faces: proving your product, landing real customers, and building traction. In Season 6 of the The Grow B2B SaaS podcast, Joran Hofaman spoke to 20 successful SaaS founders and experts who've been through it, and at the end of each interview, He asked them one question: “What's your best advice for reaching $10K MRR?” This episode brings all their answers together into one powerful, no-fluff summary and before each expert speaks, he'll tell you which episode they're from so you can check out their full story. If you're growing a SaaS, this episode is packed with the insights you wish you had months ago.Key Timecodes(1:07) - Episode 1: Kristi Faltorusso on Customer Success(2:35) - Episode 2: Aaron Ross on Predictable Revenue(5:11) - Episode 3: Clark Barron on Demand Gen Strategy(6:20) - Episode 4: Pablo Assensio on Product-Led Growth(7:44) - Episode 5: Peter Loving on UX and Revenue(9:04) - Episode 6: Tom Shapiro on SEO for SaaS(10:29) - Episode 7: Mina Golesorkhi on SaaS Hiring(12:59) - Episode 8: Johnny Staker on SaaS Growth Strategies(14:12) - Episode 9: Elliott Rayner on Strategic Storytelling(16:42) - Episode 10: Craig Brown on ICP and Messaging(18:56) - Episode 11: Ben Murray on Financial Strategy(20:05) - Episode 12: Nicolas Calabrese on International Expansion(22:33) - Episode 13: Kevin Lems on SaaS Pricing in the AI Era(24:21) - Episode 14: Ramly John on Onboarding Strategies(26:09) - Episode 15: Patrick Cumming on Paid Ads(28:19) - Episode 16: Zoltan Vardy on Founder-Led Sales(29:36) - Episode 17: Alexander Estner on Go-To-Market Playbook(30:55) - Episode 18: Frank Sonders on Go-To-Market Strategy(32:12) - Episode 19: Ezean and Oji Odeze on Product Management Lessons

This is the ultimate pivot story! Imagine turning away from your 7 figure business, starting a new one from scratch, with zero audience, and growing it to $500k a month in just 5 months - without using paid ads?! If you've ever wondered if it's really possible to build a wildly successful business on your own, using organic marketing, while juggling life and motherhood, then Dylan's story is going to blow your mind! You're about to meet a woman who not only did just that, but reached half a million dollars revenue per month in her very first five months. No fancy shortcuts, no massive ad budgets -just clever strategy, grit, and a knack for connecting with the right people. This week, I'm joined by the incredible Dylan Jahraus. If you haven't heard of Dylan yet, she's a powerhouse in the world of e-commerce. After racking up more than $1 million in profit from her Etsy shop, Dylan pivoted into coaching, helping thousands of other Etsy sellers build and scale their own thriving online stores. She's also the creator of an Etsy SEO software helping thousands boost their online shop performance, a devoted mum of two, and - let's be honest - one of the most insightful women you'll ever hear from. Here's a taste of what we unpacked together: What made Dylan switch from running a product-based Etsy shop to teaching others - and how she made that leap work. How she managed to grow a brand new business to $500K months without ads, and what simple, organic strategies worked best. Why the right clients matter, and exactly how Dylan chooses the people she works with to ensure they're set for success. What's different (and surprising!) about building a coaching business, and the biggest lessons she learned along the way - especially about hiring help and protecting her time. How “action creates clarity” became her motto, and why waiting for perfect plans is a fast-track to going nowhere. There are so many practical gems and real, honest stories in this conversation. If you're ready to rethink what's possible for your business - and dream a little bigger, I know you're going to love this episode. Go hit play! About our Guest: Dylan Jahraus, a seasoned e-commerce entrepreneur, transitioned from corporate e-commerce to scaling online entrepreneurs. Her Etsy shop surpassed $1M in profit in 6.5 years, later expanding to Amazon and Shopify. In 2022, she launched her Etsy coaching program which quickly enrolled 4,000+ students and scaled to 8 figures in revenue in its first 14 months without ads. Her organic success built a thriving community of 103,000+ YouTube subscribers and a top Etsy podcast, Etsy Seller Success with Dylan Jahraus, with 550,000+ downloads. In 2024, Dylan launched etSEO, an SEO software that served thousands of Etsy sellers within its first 60 days. Beyond business, Dylan is a devoted wife and mother, bringing integrity and resilience to everything she builds. Connect with Dylan: Business name & website: The Ultimate Etsy Course https://dylanjahraus.com/ Instagram: https://www.instagram.com/dylanjahraus/ Youtube Channel:https://www.youtube.com/channel/UCeO8Gmc2B-3G2fgcFnRR4Xw Podcast: https://podcasts.apple.com/us/podcast/etsy-seller-success-tips-for-starting-growing-and/id1647518076 ...................................................... Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She's The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn Apply to be a guest on She's The Business Podcast Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She's The Business with Jessica Osborn here: https://jessicaosborn.com/podcast ......................................................... About your host: Jessica Osborn is a strategic business coach with over 25 years' professional marketing experience. She specialises in online coaching, education and services businesses. Her popular Business JAM program helps you create a sell-out signature program that gives you the undeniable authority you need to stand out in your niche and attract high quality clients with ease. As a mother of 2, she believes in a less work, more life approach to business, promoting strategies that help you reach 6+ figure years in less than 20 hours a week. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

From gas station clerk to CEO, Brittany Rogars has turned every hardship into a launchpad. After growing up around addiction, loss, and instability, she built a multi-six-figure business from scratch—and did it without watering down who she is. Today, she's the CEO of SKF Practice Solutions and host of The Dental Decoders podcast. Whether on stage or behind the scenes, Brittany is a pillar of resilience, purpose, and real talk—guiding others to rewrite their stories with strength, strategy, and heart. Brittany's Instagram: Brittany Rogars | Entrepreneur, Speaker, Author (@brittany.rogars)

So, Libsyn just flipped the script on podcast monetization. No more minimum download requirements. That's right — whether your show gets 5 downloads or 5,000, you can now run programmatic ads and make some money just for publishing your podcast. But here's the real question: just because you can… should you? In this episode of Podtastic Audio, we dig into what this change really means for indie podcasters. Is this the golden ticket to finally “getting paid,” or does it risk turning your passion project into a string of ads your listeners skip in 30 seconds flat? We're talking:

In this episode, I chat with Niels Klement (Head of Growth, Perspective) about how “app-feel” mobile funnels—with quiz questions, instant personalization, and 1-second load times—are crushing the old landing-page model. We dig into paid-ads math, creative iteration, and why a single 90-second video can double your business. Perfect for agencies, SaaS founders, and anyone chasing dollar-in → five-dollars-out predictability.Timestamps00:00 – Intro & why most builders fail on mobile01:00 – Perspective's path to €10 M ARR / 6 000 customers02:30 – From web-design agency to quiz-funnel SaaS06:00 – Interactivity, sunk-cost bias & personalization09:30 – Page-speed math: 5 s vs 1 s loads12:30 – Designing funnels that feel like native apps17:30 – Best-fit customers: agencies & B2B teams22:00 – Paid ads vs organic: guaranteed distribution27:00 – Creative ops: turning 1 ad into 100 variants33:00 – Dog-fooding Perspective to grow Perspective38:00 – AI, “vibe-marketing,” and small-team scale42:00 – Free 14-day trial & closing remarksKey Points (to skim fast)Mobile-first, one-page apps load ~1 s and behave like IG Stories.Quiz/configurator flows lift conversions and qualify leads.1 s load time ≈ 2.5× conversion—that's a $1 M → $2.5 M funnel without extra spend.Paid ads = best first lever for predictable, measurable growth.Creative flywheel: launch 100 assets, kill 98, scale the 2 that print money.Dog-food advantage: marketing uses Perspective daily, feeding product loops.Notable Quotes“A 90-second ad can change the trajectory of your entire business.” – Niels Klement“Remove the right friction—interactive questions—and conversions jump.” – Niels Klement“Paid traffic is guaranteed distribution. If the math works, keep printing customers.” – Niels KlementQuick Funnel FrameworkCraft an irresistible offer (free trial, template, case study).Map the funnel steps backward from that goal.Add interactive questions to personalize and pre-qualify.Obsess over load speed and mobile UX.Measure, prune, scale—let data pick winners.Guest SocialsLinkedIn – https://www.linkedin.com/in/nielsklement/ Perspective – https://www.perspective.co/

Your business needs customers, but what form of traffic is really best? In this episode I discuss every type of traffic I know about, the good the bad and the down right ugly!The Tom Breeze paid YouTube ads strategy - https://youtu.be/tWu9zQSn30Y?si=0Me6258NaGtyHh0B Want to work directly with me to help you get unlimited traffic on YouTube? Join the Gold Mastermind - https://www.iServeFirst.com/ Listen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/

Send us a textIn this engaging episode of Business Growth Talks, host Mark Hayward tackles a pressing question for many entrepreneurs and business owners: should you rely on organic content or opt for paid ads to grow your business? Mark dissects this topic with precision, focusing heavily on strategies for LinkedIn, but also touching upon Facebook, Instagram, and TikTok. The episode dives deep into the merits and drawbacks of both organic and paid strategies, giving listeners a comprehensive overview of how each approach can impact their business growth.The episode highlights the strengths of organic content, emphasizing its role in building credibility and lasting value, especially on platforms like LinkedIn. Mark explains that organic growth allows for relationship-driven engagement, resulting in long-term business success. Conversely, he also explores the fast-paced world of paid ads, underlining its potential for rapid reach and precise targeting. By breaking down the benefits and challenges of each approach, Mark offers a balanced perspective to help entrepreneurs decide which strategy aligns best with their business goals and budget.Key Takeaways:Building Credibility with Organic Content: Organic content fosters trust and establishes authority, essential for long-term business success.Platform Dynamics: Each social media platform, from LinkedIn to TikTok, has unique characteristics that influence the effectiveness of organic and paid strategies.Paid Ads Offer Rapid Reach: Paid advertising provides quick visibility and allows for targeted engagement, crucial for driving immediate results.Balancing Strategies: Combining organic and paid strategies can amplify overall effectiveness, using organic to build foundations and paid to scale rapidly.Adaptability to Algorithms: Understanding and adapting to each platform's algorithm is crucial for maximizing reach and engagement in both organic and paid approaches.Resources:Visit the Business Growth Talks channel for more episodes: Business Growth TalksConnect with Mark Hayward on LinkedIn: Mark Hayward LinkedInExplore social media strategies on platforms like LinkedIn, Facebook, Instagram, and TikTok as discussed in the episode.To gain deeper insights and explore the intricate balance of using organic content and paid ads to grow your business, we encourage you to listen to the full episode. Stay tuned for more inspiring discussions and expert strategies on Business Growth Talks.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

Running paid ads during a live launch can feel like lighting money on fire…unless you know what you're doing! In this episode, I sit down with our KSA Ads Director, Rebecca Rice, to break down exactly how to approach ads with intention during a launch season. We're talking about timelines, budgets, warm audiences, and what NOT to do when your cart opens. If you've ever asked yourself, “Should I be running ads for this?” this episode will give you the smart strategy (and peace of mind) you've been missing!

“When enrollment is low, you don't hire a marketing agency. You examine your identity.”What do you do when your enrollment numbers drop—but you know you're running a powerful, heart-centered program? In this episode, we unpack what it takes to rebuild enrollment without defaulting to expensive ad agencies or slick marketing campaigns.Key TakeawaysWhy throwing money at marketing is rarely the first step when enrollment declinesHow the “parent ambassador” framework sparked organic growth through personal connectionThe leadership resistance that often hides behind “let's hire someone”What it looks like to take baby steps instead of big leaps—and still see momentumHow cold calling, coattail marketing, and local fairs became high-impact strategiesWhat if the real reason people aren't buying… has nothing to do with your offer? Tune in to hear what's actually driving your slow sales. Ready to unlock your center's hidden potential? schedule your strategy session today at https://schoolsofexcellence.com/profit/Mentioned in this episode:The 6 Money Leaks in Schools™Turn Financial Blind Spots into Immediate Profit. Find Your Hidden Profits with The 6 Money Leaks in Schools™ Your school is silently losing thousands every month – money that should be yours. This proven diagnostic reveals exactly where your profit is escaping and how to reclaim it.Click here to learn more about Money LeaksThe 6 Money Leaks in Schools™Turn Financial Blind Spots into Immediate Profit. Find Your Hidden Profits with The 6 Money Leaks in Schools™ Your school is silently losing thousands every month – money that should be yours. This proven diagnostic reveals exactly where your profit is escaping and how to reclaim it.Click here to learn more about Money Leaks

Learn more about Gym Member Machine HERE. Here are 3 ways to get more BFU in your life: [NEW] Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.

This conversation delves into the critical question of how to determine if advertising efforts are effective. It explores the challenges of attribution in marketing, especially in a post-pandemic landscape, and emphasizes the importance of measuring conversion metrics. The discussion provides actionable insights on analyzing ad performance indicators, including click-through rates, cost per click, and creative effectiveness, ultimately framing ads as amplifiers of business success or failure.     Takeaways If you're overseeing marketing, knowing if ads work is crucial. Attribution in advertising has become increasingly complex. Testing and measuring ads requires looking for specific indicators. Start by working backwards from the desired outcome. Measuring conversions optimized for leads is essential. Click-through rates indicate ad relevance and audience targeting. Creative quality is vital in a competitive advertising landscape. Cost per click should be within a reasonable range. Ad placements can significantly affect performance metrics. Ads amplify the success or failure of your business offerings.

If you've ever felt overwhelmed by paid ads—or wondered why your budget isn't getting results overnight—you're not alone. In this episode, Whitney sits down with Ashley Brock, founder of Paid Ads Academy, to break down what's really going on behind the curtain.They chat about everything from how the paid ads game has changed, to common mistakes businesses make, to why SEO still matters (yes, still). Ashley also shares her journey from agency life to running her own thing, and offers up some no-BS advice for brands looking to grow through ads.Whether you're just dipping your toe into digital advertising or trying to get your team up to speed, there's a lot to think about—and even more to learn.-----------AshleyBrock.comConnect with Ashley on InstagramConnect with Ashley on LinkedInConnect with Whitney on Instagram Connect with Whitney on LinkedInTrue Story Website-------------About Ashley: Ashley Brock is a seasoned paid advertising expert with over a decade of experience managing over $200 million in ad spend for some of the world's most recognized brands, including Fortune 500 companies like Dollar Tree, Family Dollar, California Closets, and Nutpods. Having worked at four leading advertising agencies, Ashley has honed her expertise across Google Ads, YouTube Ads, social media ads, and more. She's taught the skill of paid advertising to business owners worldwide, empowering hundreds of entrepreneurs through her signature training program to generate seven-figure-results in a single month and helping some of her clients win with paid ads. Ashley's mission is simple: to help you win with ads and achieve your goals faster.

In this episode, Casey Lewis breaks down one of the most important questions pest control business owners face when it comes to growing traffic and generating leads: Should you focus on organic SEO or invest in paid advertising? You'll hear the pros and cons of both strategies, along with real-world examples of how each can impact visibility, lead flow, and conversions for your local pest control business.Casey dives into the long-term value of building a strong SEO foundation with service pages, blog content, and a well-optimized Google Business Profile. He also explores how paid ads—like Google Ads and Local Services Ads—can generate instant traffic and help you dominate your service area quickly when done right. Whether you're just getting started or looking to scale, this episode provides a roadmap for combining both approaches effectively.If you're wondering where to put your marketing dollars—or how to get more out of your website traffic—this episode will give you clarity and a next-step strategy. Tune in now to learn which method might be best for your pest control company and how to strike the right balance between fast results and long-term growth.Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

Should my wedding business use paid ads? This is a question I get asked a lot! Whether you are considering Google Ads or boosting some social media posts - this episode is for you. Today I am chatting with the President of 'The I Do Society' Mark Chapman to get all the info you need before dropping a big budget on paid ads. Find out more: https://theidosociety.com/Follow Mark on InstagramJoin the Summer of Tiktok:Training programmeFREE 30 day content calendarWedding Pro Agency helpTime Stamps:00:10 - Introduction to Wedding Business Marketing05:30 - The Evolution of Wedding Advertising07:57 - Navigating Advertising Strategies in Uncertain Economic Times18:33 - Understanding the Value of Advertising Spend22:33 - Understanding Client Needs in Advertising30:23 - Understanding TikTok as an Entertainment Platform35:40 - The Rise of ChatGPT in MarketingMentioned in this episode:Summer of Tik Tok!Join the Summer of TikTok from training to the agency - there is something for you.TikTok Pro

Learn how authenticity in business can unlock your true potential and drive success.In this episode of the Spiritual Fitness Podcast, Debbie Shadid shares how faith and coaching help women build real success—without relying on paid ads. Discover her Profitable Coach Framework and learn why confidence, connection, and staying true to yourself are the keys to lasting business growth.In this episode: Be authentic and trust your faith in business. Rejection isn't failure—it's redirection. Use free marketing before spending on ads. Great coaches believe in you until you do. Pick a niche you're passionate about, not just one that pays.About The Guest:Meet Debbie Shadid, Founder of the Life Coach Business Building School, where she helps female coaches in any niche—Life, Health, Career, Weight Loss, Wellness, and more—build and grow their Boutique-Style coaching businesses. Specializes in simple, straightforward strategies to help coaches gain paying clients without relying on paid ads Supports coaches who feel overwhelmed by tech, social media, email lists, and all the details of getting clients Creator of The Profitable Coach Framework, a proven step-by-step system that helps coaches establish a professional brand and business Hostess of the Design Live Thrive Summit, where her clients are featured as expert speakers, giving them high-level visibility and industry positioning 25+ year solopreneur, bringing real-world experience and practical insight to every coaching conversation Wife, mom, and Grammie, who understands how to build a meaningful business that fits beautifully into a life you loveConnect with Debbie:www.DebbieShadid.comListen to the podcast: Life Coach Business Building School with Debbie Shadid on Apple PodcastsInstagram: @DebbieShadidShop IYLA: https://iylia.com/Use promo code EB20 for IYLIA champagne, offering 20% off on orders up to $200Check out Miracle Season's collection: https://itsmiracleseason.co/collections/frontpageWork with me: https://www.ericbigger.com/workwithme?utm_source=podcast&utm_medium=podcast&utm_campaign=work_with_m...Connect with Simplified Impact: https://hubs.ly/Q02vvMJ90

If you've ever felt like you're just throwing money at Facebook or Instagram ads and hoping something sticks — this episode is for YOU. I sat down with the founder of Hughes Media, the ad strategist behind countless successful photography campaigns (including mine!), to talk about what actually works when it comes to paid ads for photographers.**use referral code: RACHEL and get one month free!**We're digging into the difference between boosted posts and a real ad strategy, why your ads might not be converting, and how to make sure you're not wasting your budget — especially if you're trying to book high-end clients or grow your bookings fast.Whether you've never touched ads before or you've been frustrated by poor results, this episode breaks it down in a way that's easy to understand and ready to implement.In This Episode, We Cover:The difference between a boosted post vs. a true ad campaignWhat types of ads actually work for photographersWhy so many creatives waste money on ads that don't convertThe #1 mistake photographers make when running their own adsWhat it really takes for ads to work (hint: it's more than just a pretty photo)How to make sure your backend funnel supports your ad spendWhat results you can realistically expect from a good ad strategyWhy working with a niche ad team matters (and how Hughes Media is different)Want help with your ads? Work with Hughes Media: use referral code: RACHEL and get one month free!Join my coaching program for photographers: https://racheltraxler.com/passiontoprofit⁠⁠⁠⁠DM me “ADS” on Instagram @racheltraxler and use referral code: RACHEL and get one month free!Follow Hughes Media on IG: https://www.instagram.com/the_hughesmedia/

Kayla Adamson, founder of the Stay Bossy coaching program for realtors, shares how she used creative local events to build her database and attract referrals.

I love free ads, but most people out there are still struggling to get paid ads to work... So let's get them converting for you.Today, I talk about the controversial method of price anchoring and how to position your offer and ultimately increase your prices. Want to work directly with me to help you get unlimited traffic on YouTube? Join the Gold Mastermind - https://www.iServeFirst.com/ Listen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/

Kayla Adamson, founder of the Stay Bossy coaching program for realtors, shares how she used creative local events to build her database and attract referrals.

I am not paying to grow our followers. Let me say that again—our growth is 100% organic. The real way to grow on social media is by consistently posting valuable content until you crack the code. Some videos go viral, some don't, but if you stick with it, you will win the game.In this episode, I'm sharing how we grew from 16 million to almost 33 million followers and reached 2.4 billion accounts in a single year—without spending a penny on ads. You'll see the data behind our success, the exact content strategy we use, and why our revenue closely follows our reach.I'll also break down the team structure that makes it all possible, from video editors to copywriters, social media managers, and data analysts. If you want to build a powerful social media presence, this is how you do it.-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

Ashwinn Krishnaswamy is the co-founder of Oklahoma Smokes and Sunpowder, and one of the most thoughtful brand minds in the game. In this episode, we talk about what it actually takes to build a brand that lasts, why most early-stage founders waste money on paid ads, and how a run-in with the cops turned into a story worth telling.He breaks down why identity matters more than aesthetics, why performance marketing is often a trap, and how to build cultural relevance from day one. If you care about brand, distribution, or just want to hear how a wellness founder ended up in handcuffs, this one's for you.

We're rebranding! What does a rebrand entail and why does it matter for you and your ads for your six, seven, or eight-figure business? In this episode, you'll discover why Marketing Matters is now Win with Paid Ads. Ashley Brock shares the story behind the name change and dives into why strong branding is critical for business success. Ashley shares why your clients or customers may not trust you... and why it's hurting your ad performance as a small business owner or entrepreneur. Don't lose that trust, because it's hard to regain it, right?   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley  

Before spending a single dollar on paid advertising, you need to ask one critical question: Do you have product-market fit—or at least clear signals of it?In a recent podcast episode, Patrick Cumming, Head of Marketing at KlientBoost, emphasizes that paid advertising, especially paid search, is not a shortcut to growth. If your product doesn't already have demand, paid search will likely drain your budget without meaningful returns. Instead, companies should assess how much of their total addressable audience they can effectively saturate with the budget they have. Success in paid advertising isn't just about targeting the right people; it's about delivering the right message in a way that resonates deeply with your audience.Key Timecodes(0:00) - Introduction: Patrick on product-market fit and paid ads(0:54) - Guest Introduction: Joran introduces Patrick Cumming(1:41) - Common Myths: Patrick discusses myths about SaaS paid ads(2:53) - Small Audience Strategy: The benefits of targeting a small audience (3:16) - B2B SaaS Ad Campaigns Failures: Reasons why ad campaigns fail(4:35) - Reach and Frequency: Importance in marketing strategies(5:48) - Ad Creatives: Patrick's five-step framework for effective ads(7:49) - Audience Targeting: Importance in ad campaign success(8:40) - When to Start Paid Ads: Timing and prerequisites for running ads(10:19) - Experimentation: The challenges of creating new market demand(11:45) - Scaling Mistakes: Common errors when scaling ad campaigns(13:13) - Platform Usage: Using Google Ads and social media effectively (15:27) - Cold Audience Challenges: Issues with targeting cold audiences(16:00) - Building a Paid Ads Strategy: Framework for starting a campaign(17:00) - Analyzing Data: Importance of understanding existing customers(18:18) - High Intent Keywords: Starting point for Google Ads(19:21) - Budget and Audience Saturation: Maximizing ad spend efficiency(20:21) - Account-Based Marketing: Strategy for focusing on target audiences(21:36) - Case Study: Successful strategy for a small audience segment(23:57) - LinkedIn Revenue Attribution Report: Measuring ad performance(25:26) - Correlation in Ads: Understanding ad impact beyond direct attribution(27:54) - Tracking and Measurement: Challenges and importance in ad campaigns(29:08) - Attribution Tools: Using Dream Data for understanding ad influence(31:35) - Trust in Ads: Importance of trusting ad performance over time(33:04) - SEO vs. Paid Ads: Balancing organic and paid strategies(35:45) - Future of Marketing: Preparing for changes in tracking and privacy(38:14) - Bold Advertising: Patrick's advice for standing out in paid marketing(39:10) - Advice for SaaS Founders: Tips for reaching 10k MRR(41:51) - Scaling to 10M ARR: Strategies for growing a successful SaaS business(44:38) - Expanding Channels: Using tools like Primer and Metadata(46:42) - Contact Information: How to connect with Patrick Cumming(48:04) - Closing Remarks: Joran wraps up the episode

It's not about how much you're spending—it's about whether it's actually working.  If your gym's marketing is profitable, why slow down? Scale up, sharpen the numbers, and make your ad spend count.Welcome to Gym Marketing Made SimpleStraightforward marketing that helps boutique gyms bring in more clients and make more money. Each episode breaks down what actually works, so you can stop guessing and start building a system that drives results.Episode HighlightsThis episode breaks down why focusing only on cost per lead can be misleading for boutique gyms. Blake and Sherman highlight the importance of profitability, the lifetime value of a member, and why having solid systems in place matters before spending on paid ads. They also cover the role of testing, which metrics actually drive growth, and why high-performing gyms scale without hesitation.Key InsightsProfitability is the only metric that matters in paid marketing—everything else supports it.Lifetime customer value should always outweigh the cost of acquisition.Marketing only works if systems are in place to convert leads effectively.Cost per lead means little without context; high CPL can still be profitable.Avoid turning off winning campaigns too soon—optimize instead.Frequency burnout is real; adjust your geographic targeting when needed.Big gyms win because they treat marketing like a system, not a gamble.Episode Chapters00:00 Intro00:05 Marketing Strategy for Boutique Fitness Gyms 02:26 The Importance of Profit in Marketing05:33 Optimizing Marketing Metrics07:13 The Role of Experience and Scale in Marketing17:36 Practical Tips for Effective MarketingSupporting InformationLearn more about how structured onboarding can drive growth:Lasso FrameworkCall to ActionKnow a gym owner still hesitant to run paid ads? Share this episode and help shift the conversation toward smarter marketing. Got questions or ideas? Join the conversation and connect with others who are building high-performing gyms.Thanks for Listening!We appreciate you tuning in to Gym Marketing Made Simple. If this episode gave you something to think about, we'd love a quick rating or review. Stay tuned—there's more to come on scaling smarter and growing with clarity.

Are your landing pages missing the mark when it comes to nurturing patient leads? The secret to skyrocketing your conversion rates could lie in how you nurture, not sell. In this episode of Online Marketing For Doctors TV and Podcast, we uncover how legendary sales techniques can be applied to your clinic's digital marketing — helping you turn more website visitors into long-term patients.  

This week on Branded and Booked, I'm sharing how Cabins on the Cumberland (our micro-resort) brought in 50% direct bookings in May—and the exact strategy behind it. Even while the property is still under construction, we created a marketing plan powered by storytelling, strategy, and a whole lot of intention. In this episode, you'll learn: Why content is just one part of a bigger marketing picture How pairing SEO with storytelling builds long-term visibility The 3 C's of marketing you need to revisit ASAP What to offer instead of a basic newsletter to grow your list Why collecting phone numbers matters (even if you're not texting yet) How to prep during the slow season so you're fully booked in the busy one What to keep in mind about partnering with local businesses ✨ If you're trying to grow a direct booking strategy that actually works, this one's for you. DM me the word “INFO” at @theweberco on Instagram to learn more about how I can help you build a brand that books and a marketing strategy that converts.  Love this episode? Join my free →  Facebook Group to keep the conversation going!

Today we're going to be talking about paid ads (Meta ads). I'm fired up about this topic and really think it can help photographers & business owners, especially those who are struggling with a volume of marketing that they would like to reach but haven't been able to reach before. I'd like to equip you - let's get into it!

In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Nikki Lindgren, founder of Pinnock Digital, about the booming landscape of TikTok advertising, particularly for beauty brands. They discuss Nikki's journey to founding her agency, the importance of authenticity in marketing, and the strategies that lead to successful TikTok campaigns. The conversation also covers common pitfalls brands face in TikTok advertising and the creative approaches that can enhance ad performance. Nikki shares insights on the evolving nature of influencer partnerships and the significance of setting clear expectations with clients. Key Episode Takeaways: TikTok is a viable channel for brands now and in the future. Nikki's journey from corporate to agency life highlights the importance of adaptability. The beauty niche has seen significant success on TikTok due to its visual nature. Brands targeting Gen Z and Gen Alpha benefit from TikTok's low-cost advertising. High average order value products may not perform well on TikTok. The halo effect of TikTok can boost brand awareness even without direct sales. Authenticity and creativity are key to successful TikTok marketing. Low-fi, user-generated content resonates best with TikTok audiences. Clear expectations with clients are essential for successful campaigns. Brands must diversify their marketing strategies beyond paid ads. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.