Podcasts about paid ads

Most ecommerce brands are built on traffic they don't own. This founder changed that — and it helped him build and sell a £1M Shopify brand.Jayden Clark built Woodlark Garden Luxury into a seven-figure ecommerce business before selling it for £515,000. But the business started in a vulnerable position - with 95% of revenue coming from Google Ads and very little organic traffic.In this episode, Jayden reveals how he moved away from relying purely on paid acquisition, built a scalable SEO strategy, increased organic revenue and created a more valuable ecommerce business that became attractive to buyers.Jayden also shares lessons from his latest ecommerce venture, Camper Nation, which generated £500k in organic revenue in its first 18 months, and explains why building owned traffic can become one of the biggest advantages for Shopify brands.You'll learn:Why relying too heavily on Google Ads can make your Shopify business vulnerableHow SEO helped transform a paid traffic business into a valuable ecommerce assetWhy chasing competitive keywords is often the wrong SEO strategy for growing brandsHow building topical authority can generate thousands of organic visitorsHow long-tail SEO helped capture high-intent customers ready to buyWhy organic traffic can increase the value and saleability of an ecommerce businessHow Jayden uses SEO strategies across multiple ecommerce brandsIn This Episode(00:00) The Problem With Relying on Paid Ads(01:15) Why 10% Margins Were Too Risky(03:44) Building a 50/50 SEO & Paid Ads Strategy(05:04) Finding High-Intent Ecommerce Keywords(08:02) Turning Winning Ad Keywords Into SEO Traffic(11:13) Matching Search Intent to the Customer Journey(15:49) Selling the Ecommerce Business(17:08) Why Organic Traffic Increased Business Value(19:49) Cross-Selling & Increasing Customer Value(21:48) Turning Ecommerce Traffic Into Leads(26:04) The Metric That Predicts Future Sales(29:16) How Smaller Ecommerce Brands Can Win SEO(31:55) A Low-Cost Ecommerce Backlink Strategy(35:37) Final ThoughtsWe also discuss how Jayden built industry authority, created content that converted visitors into customers and used SEO as a competitive advantage rather than just a traffic channel.Learn more from Jayden:Woodlark Garden Luxury: https://woodlarkgardenluxury.co.uk/Camper Nation: https://campernation.co.uk/Kiln Crafts: https://kilncrafts.co.uk/YouTube: https://www.youtube.com/@JaydenClarkHTEFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS15.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Today on the Community podcast, Kristina is joined by Britt Holmes, founder of Merit Media and paid ads expert, to break down how small business owners can use paid ads to create more consistent leads, increase visibility, and grow their business.Britt shares what business owners need to know before investing in Google Ads, Meta Ads, or LinkedIn Ads, and why a strong ad strategy is less about spending more and more about spending strategically.Tune in to hear:When your business is actually ready to start running paid ads.How to choose between Google Ads, Meta Ads, and LinkedIn Ads.The biggest mistakes business owners make when trying to DIY their ads.Why tracking and actively managing your ads are essential for better results.How paid ads can help reduce the feast-and-famine cycle in business.Why your website, messaging, and social media need to work together with your ad strategy.Britt also shares why you don't need a massive budget to get started, why slower seasons can actually be a smart time to advertise, and why boosting an Instagram post is very different from creating a strategic paid ads campaign.If paid ads have always felt overwhelming, this episode will help make small business advertising feel more accessible and give you a clearer understanding of how paid ads can support long-term business growth. Tune in now to learn how to approach your ad strategy with more confidence!Connect with Britt Holmes:WebsiteFollow Merit Media on InstagramFollow Britt on InstagramLinkedInMentioned in this Episode:Take our What's Your Social Media Personality Quiz: https://www.thesocialsnippet.com/quizSend me a text!PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsSupport the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Work With Me To Scale Your Business: https://go.scalingwithsystems.com/AlexTemiz ———————————— Be On The Next Constraint Call: https://www.scalingwsystems.com/constraint-call-application ———————————— Watch Me Fix $1M+ Businesses Live: https://youtube.com/playlist?list=PLF-fSrHojCgG8V5-7AKVrKgcbtsd-BXti&si=kEOVnNFnLhhhDbYA ———————————— Join Our Team: https://www.scalingwithsystems.com/careers ———————————— In this episode of the Constraint Call, Ravi helps a founder of a $5M+ automotive content agency identify why he's still trapped in day-to-day operations and redesign the company around clear ownership, delegation, and CEO-level KPIs.

Matt Swulinski is one of the best growth leaders in AI. He is currently Head of Growth at Viktor, the Accel-backed AI coworker. Previously, he was Head of Growth at Wispr Flow, where he was marketing hire #1 and built the growth function from pre-launch to millions of users. Matt also built the AI-powered marketing OS that automated 100 newsletter sponsorships a month and enabled a lean team to scale dramatically faster. Before Wispr Flow, Matt worked in growth at Superhuman. AGENDA: 00:00 Why SaaS Founders Should Steal the E-Commerce Growth Playbook 04:47 How Does PLG Change When AI Agents Become the Customer? 07:46 When Should an Early-Stage Founder Start Spending on Paid Growth? 10:36 How Do You Build the Tracking Stack to Know Whether Paid Is Working? 17:38 How Much Should You Spend on Creative—and How Do You Produce 500 Ads a Month? 23:10 How Long Should You Test Paid—and How Do You Scale Meta, Google and YouTube? 39:38 How Do You Build Referral, Paywall and AEO Loops That Compound? 49:46 How Do You Hire and Structure an AI-Native Growth Team? 1:04:27 Which Growth Channels Are Most Underrated—and Most Overrated? 1:09:28 How Do You Build an AI Operating System That Makes Your Work Compound?  

Sending paid ad traffic to your homepage is one of the most expensive “normal” habits we see in the design and remodeling world. We get it, your homepage is beautiful and it shows everything you do. But when someone clicks a kitchen remodeling ad and lands on a page packed with unrelated services, they bounce, and you still pay for that click.We walk through the five most important paid advertising fundamentals for interior designers, design build firms, and remodeling contractors who want better results from Google Ads and Facebook Ads without lighting their budget on fire. We talk about building a dedicated landing page that mirrors the exact keyword and offer, tightening targeting with location specific keywords so you stop hearing from people outside your service area, and using retargeting pixels to bring back warm visitors who showed interest but did not convert.We also dig into tracking: how your CRM and website tracking help you measure calls, form submissions, and lead quality so you can cut what is not working and double down on what is. Finally, we share a simple creative upgrade that often boosts conversion rate fast: using video, even if it is just a slideshow of before and after projects. If you want the other five tips, head to our site, and if you have questions, reach out. Subscribe, leave a review, and share the show with a friend who is running ads right now.Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our Academy sessions and workshops:https://www.designerdiscussions.com/academy.htmlDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. Download our FREE Client Avatar GuideDesigner Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Most people think paid ads are only for getting customers. But some of our best hires, around 15 of them, came from ads too. In her debut episode, Ashley sits down with Marianne Ewanouski, the head paid ads coach at Paid Ads Academy. Marianne runs every ad platform for the company (Facebook, Instagram, Google, YouTube, TikTok, Spotify, and the new ChatGPT ads) and coaches clients from zero revenue all the way to eight figures. She dreamed of Mad Men style advertising, fell in love with paid search instead, and found PAA through an Instagram hiring ad she applied to within 24 hours. In this episode, they break down:

The day Aashna Makin's employer offered her a promotion, she quit, a decision that has looked more strategic with every year since. She's gone on to manage over $75 million in paid media across 150+ niches, building a full-time practice from the ground up and recently sharing a panel stage with Danny at SMX Advanced in Boston. In this episode, Aashna breaks down what separates paid ads that actually grow a business from ones that just burn budget, why lead gen is a fundamentally harder problem than e-commerce, and the one habit she wishes every junior media buyer would build from day one.Episode Highlights: Aashna and Danny discuss why paid ads that drive real growth require a predictable, documented system, not just a well-structured campaign, and what happens to accounts built on checklists instead of strategy.She gives the B2B team-building example: how a campaign performing perfectly on every platform metric was creating a lead-quality problem that had nothing to do with the ads and everything to do with calendar availability.The reveal why lead gen is fundamentally harder than e-commerce in paid media, from messaging precision to seasonality to the scarcity of quality resources for practitioners working in the space.Aashna makes the case for pinning headlines, explaining why she hasn't been convinced by Google's arguments against it, particularly for businesses where a single wrong audience segment can poison the entire pipeline.The conversation details the ownership mindset: treating every dollar of ad spend as if it's leaving your own bank account, and why she considers it the single most important habit a new media buyer can build.Episode Links:Aashna Makin on LinkedIn: linkedin.com/in/aashnamakinWebsite: reachaashna.comSell Like Crazy by Sabri Suby: Available on AmazonSMX Advanced 2026 Panel, "Agentic PPC: What's Real, What's Hype, What's Next": searchengineland.comSend us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

How to Run Paid Ads That Actually Make Money (Part 2)

Grab our breakdown of the 5 Low-Cost Businesses That Make $1 Million: https://www.franchiseempire.com/lowcost?utm_source=feaug42026CertaPro Painters franchise owner Erik Harris sits down with Chantel Soumis to explain why he chose to buy into a franchise instead of going solo and why he'd never want to be "on an island by himself." He breaks down the real value of franchise support and training, and how it gave him a proven path to scale his territory. Erik also shares his #1 lead source (networking and realtor referrals over paid ads) and the exact system that earned his team 108 Google reviews in a single year. If you're weighing which franchise to buy, this is a real, behind-the-scenes look at what ownership actually takes.------------------Considering Investing In A Franchise?

What if growing your business didn't require posting every day, constantly checking your DMs or chasing the algorithm?In this episode, Holly sits down with Ashley Brock, founder of Paid Ads Academy and an eight-figure business owner who has managed more than $200 million in advertising spend. Ashley shares how entrepreneurs can use paid advertising to become more findable—so the right people discover their businesses without relying entirely on organic social media.Ashley breaks down why paid ads can be an anti-social, life-first growth strategy that continues working while you spend time with your family, serve your clients or step away from your phone. She also explains why successful advertising is about much more than Facebook and Instagram, how to choose the right platforms and what needs to be in place before you start investing.00:00:00 — Why paid ads can be an anti-social, life-first growth strategy00:01:30 — What building a life-first business means to Ashley00:03:00 — Using stronger boundaries to separate work, family and phone time00:04:30 — Leaving a six-figure corporate job while pregnant00:06:00 — Growing a business without relying on daily social media activity00:07:30 — How advertising helps customers find you across multiple platforms00:09:00 — Why paid advertising goes far beyond Facebook and Instagram00:10:30 — Choosing platforms based on customer behavior and business goals00:12:00 — Combining search ads, social ads, prospecting and retargeting00:13:30 — How to think about ad budgets and customer lifetime value00:15:00 — Why learning ads feels overwhelming at first—and how it becomes easier00:18:00 — Using AI to audit your calendar and reclaim valuable time00:19:30 — What must be proven before you invest in advertising00:21:00 — How AI can connect advertising and sales data for faster decisions00:24:00 — The support, delegation and weekly structure behind Ashley's business00:27:00 — Letting go of DMs, sales calls and founder-only responsibilities00:28:30 — The testimonial ad Ashley recommends creating firstCONNECT WITH ASHLEY:Website | https://www.paidadscoaching.com/Instagram | https://www.instagram.com/ads.with.ashley/TikTok | https://www.tiktok.com/@ads.with.ashleyYouTube | https://www.youtube.com/@ads.with.ashleyLinkedIn | https://www.linkedin.com/in/ashleyjettonbrock/Facebook | https://www.facebook.com/WinWithPaidAds/

Most agencies hit a point where referrals stop being enough. The question is: do you pour money into ads, or double down on relationships? The answer isn't as obvious as people make it seem.Business development isn't about chasing the newest marketing tactic. Whitney breaks down the strengths and weaknesses of paid advertising versus referral-based growth, why so many agencies struggle to scale, and how relationship-building creates a more sustainable, predictable pipeline over the long term.In This Episode, We Cover:The pros and cons of paid ads versus referral-driven growthWhy relationships remain one of the most valuable business development strategiesCommon mistakes agencies make when trying to scaleHow to create a more sustainable and predictable client pipelineWhere to invest your time and marketing budget for long-term growthIf you're looking for practical strategies to grow your agency without relying on guesswork, this episode is worth adding to your queue. Be sure to subscribe, leave a review, and connect with Whitney Lee for more straightforward business insights.Connect with Whitney on InstagramConnect with Whitney on LinkedIn

In this episode, Oli Luke breaks down why over-reliance on Google ads and paid advertising is one of the biggest threats facing private hearing care practices right now, why the cost of that game keeps going up while the results keep going down, and what it actually looks like to build a marketing foundation that no platform change can take away from you.

Melissa Palmer inherited a wholesale beauty brand from her mother and rebuilt it into a nine-figure omnichannel business—with direct to consumer, Amazon, TikTok Shop, and more than 1,500 Ulta locations each playing a role in how OSEA Malibu finds and keeps customers. For more on OSEA Malibu and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

EPISODE #92: Every paid ad on earth has to solve four problems. Where to advertise. Who sees it. What they see. How you get their contact info. In this episode, Brian Webb will walk you through the exact checklist we run at Whatbox Digital on every single ad, before it ever goes live. NEED HELP DRIVING MORE TRAFFIC TO YOUR WEBSITE WITH PAID ADS? Just visit our website at: https://whatboxdigital.com/paid-media NEED MORE INTENT-DRIVEN LEADS, MORE AFFORDABLY, ON AUTOPILOT? Request a 100% free demo at: https://whatboxdigital.com/stealth-id NEED HELP DRIVING MORE ORGANIC TRAFFIC TO YOUR WEBSITE? Just visit our website to request a free audit and strategy session: https://whatboxdigital.com/seo CONNECT WITH BRIAN WEBB, FRACTIONAL CMO & BUSINESS GROWTH COACH EMAIL: hello@whatboxdigital.com LINKEDIN: https://www.linkedin.com/in/thebrianwebb/ WEBSITE: https://www.whatboxdigital.com THE BUSINESS GROWTH SHOW EPISODE TITLE: The Anatomy Of An Ad That Actually Works ****[PAID ADS SERIES: 5 of 7] SPONSORED BY: Whatbox Digital HOST: Brian Webb EPISODE #: 92 SEASON #: 4 AIR DATE: July 28, 2026 SUBSCRIBE TO THE SHOW SPOTIFY: https://open.spotify.com/show/667h5ACRMKY0ZZqMHxXb2l APPLE: https://podcasts.apple.com/us/podcast/the-business-growth-show/id1544528167 PANDORA: https://www.pandora.com/podcast/the-business-growth-show/PC:51370 iHEART RADIO: https://www.iheart.com/podcast/269-the-business-growth-show-84607868/ AMAZON MUSIC (w/Prime Membership): https://music.amazon.com/podcasts/1680ce7a-0936-459e-a565-d0cb4c00b8c6/the-business-growth-show  

EPISODE #94: Once a single ad is profitable, most people rush to try new platforms. That's a mistake! The order is more, then better, then new. In this episode, Brian Webb will show you the scaling ladder that protects the winner while you go find the next one. NEED HELP DRIVING MORE TRAFFIC TO YOUR WEBSITE WITH PAID ADS? Just visit our website at: https://whatboxdigital.com/paid-media NEED MORE INTENT-DRIVEN LEADS, MORE AFFORDABLY, ON AUTOPILOT? Request a 100% free demo at: https://whatboxdigital.com/stealth-id NEED HELP DRIVING MORE ORGANIC TRAFFIC TO YOUR WEBSITE? Just visit our website to request a free audit and strategy session: https://whatboxdigital.com/seo CONNECT WITH BRIAN WEBB, FRACTIONAL CMO & BUSINESS GROWTH COACH EMAIL: hello@whatboxdigital.com LINKEDIN: https://www.linkedin.com/in/thebrianwebb/ WEBSITE: https://www.whatboxdigital.com THE BUSINESS GROWTH SHOW EPISODE TITLE: The Size-Of-The-Pie Fallacy (And Why Your Ads Really Plateau) [PAID ADS SERIES: 7 of 7 -- Finale Paid Ads Series Episode] SPONSORED BY: Whatbox Digital HOST: Brian Webb EPISODE #: 94 SEASON #: 4 AIR DATE: July 28, 2026 SUBSCRIBE TO THE SHOW SPOTIFY: https://open.spotify.com/show/667h5ACRMKY0ZZqMHxXb2l APPLE: https://podcasts.apple.com/us/podcast/the-business-growth-show/id1544528167 PANDORA: https://www.pandora.com/podcast/the-business-growth-show/PC:51370 iHEART RADIO: https://www.iheart.com/podcast/269-the-business-growth-show-84607868/ AMAZON MUSIC (w/Prime Membership): https://music.amazon.com/podcasts/1680ce7a-0936-459e-a565-d0cb4c00b8c6/the-business-growth-show  

EPISODE #93: Thousands of tiny tests separate the winners from the beginners. In this episode, Brian Webb will walk you through the exact weekly ritual we use to find the constraint, test, and turn a slow ad account into a compounding one. NEED HELP DRIVING MORE TRAFFIC TO YOUR WEBSITE WITH PAID ADS? Just visit our website at: https://whatboxdigital.com/paid-media NEED MORE INTENT-DRIVEN LEADS, MORE AFFORDABLY, ON AUTOPILOT? Request a 100% free demo at: https://whatboxdigital.com/stealth-id NEED HELP DRIVING MORE ORGANIC TRAFFIC TO YOUR WEBSITE? Just visit our website to request a free audit and strategy session: https://whatboxdigital.com/seo CONNECT WITH BRIAN WEBB, FRACTIONAL CMO & BUSINESS GROWTH COACH EMAIL: hello@whatboxdigital.com LINKEDIN: https://www.linkedin.com/in/thebrianwebb/ WEBSITE: https://www.whatboxdigital.com THE BUSINESS GROWTH SHOW EPISODE TITLE: The Tiny Tests That Separate The Winners From The Beginners [PAID ADS SERIES: 6 of 7] SPONSORED BY: Whatbox Digital HOST: Brian Webb EPISODE #: 93 SEASON #: 4 AIR DATE: July 28, 2026 SUBSCRIBE TO THE SHOW SPOTIFY: https://open.spotify.com/show/667h5ACRMKY0ZZqMHxXb2l APPLE: https://podcasts.apple.com/us/podcast/the-business-growth-show/id1544528167 PANDORA: https://www.pandora.com/podcast/the-business-growth-show/PC:51370 iHEART RADIO: https://www.iheart.com/podcast/269-the-business-growth-show-84607868/ AMAZON MUSIC (w/Prime Membership): https://music.amazon.com/podcasts/1680ce7a-0936-459e-a565-d0cb4c00b8c6/the-business-growth-show  

EPISODE #89: If your tracking is broken and you don't know it, the ad platform will happily spend your money optimizing against garbage data. In this episode, I'll show you the four numbers you have to measure before you launch, and how to make sure the platform is actually learning what you think it's learning. NEED HELP DRIVING MORE TRAFFIC TO YOUR WEBSITE WITH PAID ADS? Just visit our website at: https://whatboxdigital.com/paid-media NEED MORE INTENT-DRIVEN LEADS, MORE AFFORDABLY, ON AUTOPILOT? Request a 100% free demo at: https://whatboxdigital.com/stealth-id NEED HELP DRIVING MORE ORGANIC TRAFFIC TO YOUR WEBSITE? Just visit our website to request a free audit and strategy session: https://whatboxdigital.com/seo CONNECT WITH BRIAN WEBB, FRACTIONAL CMO & BUSINESS GROWTH COACH EMAIL: hello@whatboxdigital.com LINKEDIN: https://www.linkedin.com/in/thebrianwebb/ WEBSITE: https://www.whatboxdigital.com THE BUSINESS GROWTH SHOW SPONSORED BY: Whatbox Digital HOST: Brian Webb EPISODE #: 89 SEASON #: 4 TITLE: The 4 Numbers Every Ad Account Needs Before Launch [PAID ADS SERIES: 2 of 7] AIR DATE: July 28, 2026 SUBSCRIBE TO THE SHOW SPOTIFY: https://open.spotify.com/show/667h5ACRMKY0ZZqMHxXb2l APPLE: https://podcasts.apple.com/us/podcast/the-business-growth-show/id1544528167 PANDORA: https://www.pandora.com/podcast/the-business-growth-show/PC:51370 iHEART RADIO: https://www.iheart.com/podcast/269-the-business-growth-show-84607868/ AMAZON MUSIC (w/Prime Membership): https://music.amazon.com/podcasts/1680ce7a-0936-459e-a565-d0cb4c00b8c6/the-business-growth-show  

EPISODE #91: If you had a machine that turned one dollar into ten, what would your budget be? Right?!?! All of it! This episode is about the moment your ads become that machine, and the very specific discipline it takes to actually scale, without blinking. NEED HELP DRIVING MORE TRAFFIC TO YOUR WEBSITE WITH PAID ADS? Just visit our website at: https://whatboxdigital.com/paid-media NEED MORE INTENT-DRIVEN LEADS, MORE AFFORDABLY, ON AUTOPILOT? Request a 100% free demo at: https://whatboxdigital.com/stealth-id NEED HELP DRIVING MORE ORGANIC TRAFFIC TO YOUR WEBSITE? Just visit our website to request a free audit and strategy session: https://whatboxdigital.com/seo CONNECT WITH BRIAN WEBB, FRACTIONAL CMO & BUSINESS GROWTH COACH EMAIL: hello@whatboxdigital.com LINKEDIN: https://www.linkedin.com/in/thebrianwebb/ WEBSITE: https://www.whatboxdigital.com THE BUSINESS GROWTH SHOW EPISODE TITLE: How To Print Money & Scale Ads Without Blinking [PAID ADS SERIES: 4 of 7] SPONSORED BY: Whatbox Digital HOST: Brian Webb EPISODE #: 91 SEASON #: 4 AIR DATE: July 28, 2026 SUBSCRIBE TO THE SHOW SPOTIFY: https://open.spotify.com/show/667h5ACRMKY0ZZqMHxXb2l APPLE: https://podcasts.apple.com/us/podcast/the-business-growth-show/id1544528167 PANDORA: https://www.pandora.com/podcast/the-business-growth-show/PC:51370 iHEART RADIO: https://www.iheart.com/podcast/269-the-business-growth-show-84607868/ AMAZON MUSIC (w/Prime Membership): https://music.amazon.com/podcasts/1680ce7a-0936-459e-a565-d0cb4c00b8c6/the-business-growth-show

EPISODE #90: If you're not willing to lose money testing ads, you're never going to make money running them. But there's a huge difference between losing money on purpose and losing money by accident. This episode is about the discipline that separates them. NEED HELP DRIVING MORE TRAFFIC TO YOUR WEBSITE WITH PAID ADS? Just visit our website at: https://whatboxdigital.com/paid-media NEED MORE INTENT-DRIVEN LEADS, MORE AFFORDABLY, ON AUTOPILOT? Request a 100% free demo at: https://whatboxdigital.com/stealth-id NEED HELP DRIVING MORE ORGANIC TRAFFIC TO YOUR WEBSITE? Just visit our website to request a free audit and strategy session: https://whatboxdigital.com/seo CONNECT WITH BRIAN WEBB, FRACTIONAL CMO & BUSINESS GROWTH COACH EMAIL: hello@whatboxdigital.com LINKEDIN: https://www.linkedin.com/in/thebrianwebb/ WEBSITE: https://www.whatboxdigital.com THE BUSINESS GROWTH SHOW EPISODE TITLE: Lose Money, Why Testing Ads Should Feel Uncomfortable [PAID ADS SERIES: 3 of 7] SPONSORED BY: Whatbox Digital HOST: Brian Webb EPISODE #: 90 SEASON #: 4 AIR DATE: July 28, 2026 SUBSCRIBE TO THE SHOW SPOTIFY: https://open.spotify.com/show/667h5ACRMKY0ZZqMHxXb2l APPLE: https://podcasts.apple.com/us/podcast/the-business-growth-show/id1544528167 PANDORA: https://www.pandora.com/podcast/the-business-growth-show/PC:51370 iHEART RADIO: https://www.iheart.com/podcast/269-the-business-growth-show-84607868/ AMAZON MUSIC (w/Prime Membership): https://music.amazon.com/podcasts/1680ce7a-0936-459e-a565-d0cb4c00b8c6/the-business-growth-show  

EPISODE #88: Most people who lose money on ads didn't lose it in the ad platform. They lost it before they ever hit the launch button, because the business behind the ads couldn't carry the weight. In this episode, I'm going to show you the one number that decides whether ads will grow your business or bleed it dry. NEED HELP DRIVING MORE TRAFFIC TO YOUR WEBSITE WITH PAID ADS?Just visit our website at: https://whatboxdigital.com/paid-media NEED MORE INTENT-DRIVEN LEADS, MORE AFFORDABLY, ON AUTOPILOT?Request a 100% free demo at: https://whatboxdigital.com/stealth-id NEED HELP DRIVING MORE ORGANIC TRAFFIC TO YOUR WEBSITE?Just visit our website to request a free audit and strategy session: https://whatboxdigital.com/seo CONNECT WITH BRIAN WEBB, FRACTIONAL CMO & BUSINESS GROWTH COACHEMAIL: hello@whatboxdigital.com LINKEDIN: https://www.linkedin.com/in/thebrianwebb/ WEBSITE: https://www.whatboxdigital.com THE BUSINESS GROWTH SHOW SPONSORED BY: Whatbox Digital HOST: Brian Webb EPISODE #: 88 SEASON #: 4 TITLE: Why Most Ads Fail Before They Ever Run [PAID ADS SERIES: 1 of 7] AIR DATE: July 28, 2026 SUBSCRIBE TO THE SHOW SPOTIFY: https://open.spotify.com/show/667h5ACRMKY0ZZqMHxXb2l APPLE: https://podcasts.apple.com/us/podcast/the-business-growth-show/id1544528167 PANDORA: https://www.pandora.com/podcast/the-business-growth-show/PC:51370 iHEART RADIO: https://www.iheart.com/podcast/269-the-business-growth-show-84607868/ AMAZON MUSIC (w/Prime Membership): https://music.amazon.com/podcasts/1680ce7a-0936-459e-a565-d0cb4c00b8c6/the-business-growth-show  

#376 | Eight marketers. Two minutes each. One live bracket to crown the best-performing paid ad play. We brought back the Blitz Exit Five Live session format - this time for the Paid Ads Playoff: a head-to-head paid ads showdown, where marketers pitch their single best ad from 2026 in real time to our live voting audience. The plays cover a lot of ground: scroll-stopping creative for an unfamiliar category, testing TV as a full-funnel channel, measuring out-of-home, a 9-minute LinkedIn video that beat every short clip, incentivized demo offers, ChatGPT ads, fighting Google's AI Overviews in paid search, and the most creative ad creative you've ever seen. Presenters include Alexander Goodwin (Fingerprint), Stefanie Wlotzki (SurveyMonkey), Jake Newby (Lendio), Anthony Blatner (Speedwork), Dylan Wingrove (Pacvue), Kenna  Rooney (EasyLlama), and Shlomo Genchin (Unbored.com), co-hosted by Jess Cook of Vector.Timestamps (00:00) - - Welcome to the Paid Ads Playoff format (05:32) - - Making an unfamiliar B2B category scroll-stopping on paid social (08:04) - - Testing TV as an always-on demand channel (10:23) - - Measuring out-of-home ads with control markets (13:03) - - Why a 9-minute LinkedIn video beat every short clip (15:48) - - Q&A: targeting, TV attribution, and matching creative to the platform (25:49) - - Incentivized demos and gift-card offers that convert (28:32) - - Testing ChatGPT ads and shifting budget out of Google (32:40) - - Fighting back against Google's AI Overviews in paid search (34:50) - - The soap opera ad and turning boring software into a story (48:13) - - Tracking signals and structuring content for a long-form ad (55:05) - - The analogy framework behind the year's best-performing ad Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

What a pleasure to get to meet Kate Assaraf CEO/Founder of DIP. Kate is incredible and has built a million dollar brand without spending one penny on digital advertising. Summer and Scott get so many Juicy Nuggets about how she did it. An incredible story about how she built this company on word of mouth!  The Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Kate Assaraf LinkedIn: https://www.linkedin.com/in/kate-assaraf-b25a741a7/   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Paid media is getting more expensive and less predictable. So what do you do instead? Kaitlin Bitting just joined Alloy as Director of Marketing, and she comes with agency experience, time at Campbell's Soup, and a front-row seat inside another major fitness franchise. Rick Mayo brought her on the podcast six weeks into the job, and the conversation landed somewhere useful: three organic marketing tactics that franchisees can start executing this week without touching their ad budget. The first is community partnerships, done right. Not the kind where you slap a flyer in someone's window and call it a day. Rick's Fleet Feet playbook is the template: leverage each other's email lists, put physical presence in each other's locations for 30 days, run a joint educational event, and track everything with a unique QR code. One campaign generated 60 leads and 40 new members. The second is referrals, which convert at 90% and most owners still never ask for. The third is Google Business Profile, which 76% of customers check before they ever visit a location, and which now influences how LLMs surface your business in AI search results. Rick also shares what happened when someone left a scathing review for a location they had never visited, and why the response he wrote became one of his better PR moments. Playbooks for all three are on the way for Alloy franchisees. This episode is the preview.Key Takeaways: 00:00 The Referral Conversion Rate Is 90% 00:38 Welcome Kaitlin Bitting, Director of Marketing 02:54 Kaitlin Bitting's Background: Agency, Campbell's, Fitness Franchise 04:32 Why Alloy's Model Stood Out 06:54 Why Organic Marketing Matters More Now 08:12 Strategy 1: Community Partnerships 09:46 Make It Mutually Beneficial or Do Not Bother 10:00 The Fleet Feet Playbook: 3 Steps, 60 Leads, 40 New Members 16:00 Build a Partnership Calendar for the Year 19:00 Track Every Partnership with a Unique QR Code 20:00 Playbooks Are Coming for Alloy Franchisees 21:14 Strategy 2: Referrals 23:46 Ask at the Moment They Sign Up 25:38 John Herrera's Presale: One Third of 150 Members from Referrals 26:54 Joe: The Best Referral Culture We've Ever Seen 30:16 You Are 20% More Likely to Stick If a Friend Is in the Program 33:34 Strategy 3: Google Reviews and Google Business Profile 35:24 Respond to 75% of Reviews and Your Rating Jumps Half a Star 38:46 The Fake Negative Review Rick Turned Into a PR Win 40:40 Treat Google Business Profile Like a Social Media Account 43:42 LLMs Are Pulling from Google. Keep Your Profile Current. 44:28 5.8 Million Searches Per Minute. Half with Local Intent. 47:06 Whisper Marketing and Building Long-Term Community Equity Additional Resources: - Alloy Personal Training - Learn About The Alloy Franchise Opportunity --------- You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts! To learn more about the Alloy Personal Training Franchise Opportunity, visit

I'm always on this show getting all preachy about how important it is for podcasters to build an email list. Today I'm bringing in my Pod Pal Tracy Beavers to show us how to skyrocket our list building WITHOUT using paid ads! Topics covered: -Tracy's favorite way to build her list. -Do lead magnets still work? -Tracy's thoughts on AI. Connect with Tracy: https://www.tracybeavers.com/   ***** Links mentioned in this episode: Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news   Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about  

John Madsen shares how he went from NFL player to building a multi-million-dollar fitness business by leveraging bold niche marketing, paid acquisition, operational excellence, and a faith-driven shift toward purpose, profitability, and long-term impact.⁣⁣Connect with John - ⁣https://www.instagram.com/suprahuman_john/?hl=en⁣https://suprahuman.com/⁣⁣__________⁣If you'd like my team to run your marketing & sales department to scale your business apply here https://www.pinedapartners.com⁣⁣Join our private mastermind for elite business leaders who golf. https://www.mastermind19.com⁣⁣Want to be featured on the Wealthy Way Podcast? Apply here https://www.wealthyway.com⁣⁣If you want to start your real estate investing business, we'll give you 1:1 coaching, seller leads, software, & everything you need. https://www.wealthyinvestor.com⁣⁣Tired of paying so much in taxes every year? We'll give you strategy, tax prep, and accounting all in one place. https://www.taylor-tax.com⁣⁣Join free Bible studies and workshops for Christian business leaders. https://www.tentmakers.us⁣__________⁣⁣Chapters:⁣00:00 - First Ad to First Signup⁣00:39 - Polarizing Messaging⁣04:06 - NFL Journey⁣15:02 - NFL Training Lessons⁣18:49 - Gym Ownership & Online Pivot⁣30:02 - The First Million⁣36:13 - Paid Ads vs Organic Growth⁣45:04 - Marketing to High Earners⁣48:01 - High-Ticket Sales & Compliance⁣50:49 - Peptides, HRT & Business Goals⁣1:00:07 - Profitable Growth with Affiliates⁣1:07:35 - Community & Retention⁣1:15:08 - Training & Performance Evolution⁣1:15:54 - Business Struggles & Faith⁣1:23:39 - Humility & Renewed Purpose⁣1:30:08 - Ambition, Faith & Community⁣1:36:01 - Real Estate, Social Media & Identity

Can you really have it all, a thriving business, a beautiful family, your health, and time for yourself? This week I'm joined by Ashley Brock, founder of Paid Ads Marketing, entrepreneur, wife, and mama, who's proof the answer is yes, on your own terms. We get into what it actually takes to build a sustainable business, when to start investing in paid ads, the mistakes that quietly kill most campaigns, and the simple framework Ashley uses to help businesses become truly findable online.But this episode goes far beyond marketing. Ashley opens up about motherhood, redefining success, building real support systems, her inspiring 50-pound weight loss journey, and the daily habits that keep her grounded through it all. Whether you're just starting out or scaling without losing what matters most, this conversation is one you'll want to bookmark.Join ICONIC Mastermind: www.melissaambrosini.com/iconicHead to www.melissaambrosini.com/702 for the show notes.Join my newsletter: www.melissaambrosini.com/newsletterGet my FREE ZenTone Meditation: www.melissaambrosini.com/zentoneFollow me on Instagram: @melissaambrosiniGet Time Magic: www.timemagic.me Hosted on Acast. See acast.com/privacy for more information.

Paid Ads That Actually Work for Boutique Fitness & Wellness Businesses with Roger MartinAre your Facebook and Instagram ads generating clicks—but not clients? Or are you spending money on paid advertising without seeing a real return?In this episode of the Female emPOWERed Podcast, Christa Gurka sits down with Roger Martin, founder of Thrive More Autopilot, to break down what actually works with paid ads in 2026. Roger shares the biggest mistakes studio owners make with Meta advertising, why most agencies fail brick-and-mortar businesses, and the small changes that can dramatically improve your return on ad spend.If you own a Pilates studio, cash-based physical therapy practice, yoga studio, gym, or boutique fitness business, this episode is packed with practical marketing advice you can implement right away. In This Episode, You'll Learn: Why most paid ads fail before they ever go live  The biggest targeting mistakes fitness and wellness businesses make  How to create ad creative that actually stops the scroll  Why your headline matters more than your offer  The importance of landing pages, Meta Pixel, and tracking conversions correctly  What click-through rates and conversion rates you should realistically expect  How to build irresistible introductory offers that convert  Why testing and optimizing—not "set it and forget it"—wins with paid advertising  The biggest difference between marketing online businesses and brick-and-mortar studios About Roger MartinRoger Martin spent 25 years in the pharmaceutical industry before becoming an entrepreneur and co-founding RockBox Fitness, helping grow the franchise to more than 60 locations. He later co-founded Beam Light Sauna, scaling the brand to over 50 locations before its acquisition.Today, Roger is the founder of Thrive More Autopilot, a boutique digital advertising agency specializing exclusively in helping brick-and-mortar fitness, wellness, recovery, and physical therapy businesses generate more qualified leads and grow profitably through paid advertising. Resources & Links

Think ads are only for big businesses with big budgets? Think again, seamstresses! I am sitting down with Whitney and Daniela, the duo behind Wedding Industry Ads, who turned a shared wedding venue client into an agency serving wedding pros. With Whitney's 12 years in the wedding industry behind them, they break down how paid ads actually work for local, one-to-one service providers like bridal seamstresses — no viral reels, giant email lists, or midnight tears in the Meta Ads Manager required.In this episode:- Google Ads vs. Meta Ads — high-intent searches vs. relationship building, and which fits YOUR business- Why your ads might be reaching brides three states away ("expand my audience" is not your friend)- The truth about vanity metrics — likes don't pay for thread, bookings do- What happens AFTER the click: dedicated landing pages and follow-up systems that turn leads into fittings- Why ads + SEO give you independence beyond bridal shop referrals- Real results: one client saw ~60 leads and 10 booked weddings in 90 days from Google Ads- Budget talk: what $500/month gets you — and what just a couple dollars a day can do during busy seasonGrab their free Ads Investment Guide: https://weddingindustryads.com Follow them on Instagram: https://www.instagram.com/weddingindustryadsConnect with Nadine:Check out the exclusive private podcast series, Fitting Packages 101: https://enchanting-sun-77080.myflodesk.com/privatepodcastBecome a member: https://secretsofabridalseamstresspodcast.com/membershipInstagram: https://www.instagram.com/secretsofabridalseamstress/TikTok: https://www.tiktok.com/@nadinebozemanYouTube: https://www.youtube.com/@secretsofabridalseamstress/

#371 | Most B2B companies gate everything and hide their pricing. Funnel Leasing does neither, and grew from $3 million to $50 million in revenue anyway. Dave sits down with Alex Howe, SVP of Marketing and Growth at Funnel Leasing, to talk about how he built that growth engine with no marketing background, no paid ads, and no sales team pressure. They get into why his whole philosophy is built around being different rather than better, why ungating everything (including pricing) builds more trust than gating ever could, and how to prove marketing is working without hard metrics like a two-week sales cycle. Plus: how a background in political PR shaped his approach to getting attention, the event marketing stunts that actually got prospects talking, and why messaging should keep evolving without ever losing its core story.Timestamps(00:00) - - Introduction (05:32) - - Be Different, Not Just Better (09:13) - - Why You Should Ungate Everything, Including Pricing (13:34) - - How to Prove Marketing Is Working Without Hard Metrics (18:38) - - A Great Product Makes Marketing Easier (24:54) - - Build a Point of View by Staying Close to Your Customers (27:10) - - Creative Event Marketing Beats a Boring Booth (31:00) - - What a PR Background Teaches You About Getting Attention (35:59) - - Hire Specialists and Give Them Ownership (39:00) - - Why Differentiation Matters More Than Ever in the AI Era Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Emily Judice runs Be That Girl Coaching, and last spring she was getting a lot of advice about her ads. Most of it pointed toward handing the whole thing off to someone else. She decided to own the skill instead, and this episode is what happened next. In this episode, Ashley and Emily get into:

In this LoanOfficerPodcast.com episode, the host Chris Johnstone sits down with mortgage marketing expert Chelsea Gardner to discuss how today's loan officers can generate more mortgage leads, build a stronger personal brand, and grow their business using AI, paid advertising, and organic social media. Chelsea shares the proven marketing strategies she uses to help loan officers stay visible, attract qualified borrowers, and create a consistent pipeline of new business without relying on outdated marketing tactics. In this episode, you'll learn:     • How AI is changing mortgage marketing and why loan officers need to optimize for ChatGPT and AI search.     • The paid advertising and retargeting strategies that generate higher-quality mortgage leads and increase conversions.     • How consistent social media content helps loan officers build trust, attract referrals, and grow their mortgage business. Whether you're a new loan officer looking for your first clients or an experienced mortgage professional wanting to generate more referrals and close more loans, this episode is packed with actionable marketing advice you can implement immediately. Listen now to discover how Chelsea Gardner helps loan officers build predictable lead generation systems through AI, paid ads, and content marketing. If you enjoyed this episode, be sure to subscribe to LoanOfficerPodcast.com and leave us a 5-star review. Your support helps us continue bringing conversations with the mortgage industry's top producers, marketers, and business leaders.

In this episode, I'm sharing a powerful conversation I had with Samantha Daily, host of the Make Shift Happen podcast and a brilliant voice for women building intentional online businesses. We get into the hard truth that so many online entrepreneurs are facing right now: showing up, posting, pouring effort into your content, and still not converting. Why? Because your messaging and positioning, not your content or your visibility, is what sells. I walk Samantha and her audience through my Momentum Messaging Framework, the exact strategy that helped me scale to over a million dollars in less than a year. We unpack why constantly reinventing your content strategy might be doing more harm than good, the difference between pleasure content and power content (and why most women only create the first), how to know if your messaging is actually working, and why posting less might be the move that finally gets your ideal client to pay attention and buy. I also share the leadership maturity required to scale, the compounded growth that took me from $250K to $1.3M in nine months, and the question I ask every new client: if I dropped 100 paying clients into your world today, could you actually hold them? If you've ever felt like you're screaming into the social media void or exhausted from over-delivering without the sales to match, this episode is your breath of fresh air. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Welcome and Mission 00:50 Series Setup and Guest Intro 02:35 Meet Samantha and Julie 03:16 Julie's Pivot to Coaching 07:49 Adapting in a Crowded Market 11:57 Specialize for Authority 14:35 Messaging vs Content 18:40 Momentum Messaging Audit 25:11 Power vs Pleasure Content 27:41 Stories Sell the Feed Grows 29:36 Posting with Intention 30:00 Pleasure vs Power Content 30:48 Curated Story Sets 31:52 Sell First Content Strategy 34:27 Post Less Grow More 35:09 Quality Calls Premium Buyers 38:05 Repurpose Your Best Stuff 42:01 Compounded Growth Scaling 43:35 Paid Ads and Volume 45:57 Systems Funnels Automation 51:04 Leadership Maturity CEO Shift 52:58 Can You Hold Success 56:55 Closing and Next Steps QUOTABLES: “    Nobody needs more watered down content. Nobody needs more watered down how to do things. Like, we're good on that. What we need more of is people really deciding that they wanna be the absolute best at what it is that they do, really own that genius wholeheartedly, and make the absolute best offer that they can for their premium clients.” - Julie Solomon  “    I think that's one thing that you have to be able to do as an entrepreneur of any kind is continue to adapt and innovate.” - Samantha Daily GUEST RESOURCES: You can listen to Samantha's Podcast Make Shift Happen Listen to Samantha's Episode of Woman of Influence RESOURCES: [UNSCRIPTED RETREAT 2027] Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee APPLY HERE [THE REVENUE ACCELERATOR] Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [BOOST YOUR CUSTOMER EXPERIENCE]This platform makes it easier for your customers to checkout with the purple “Shop Pay” button, helping you reduce cart abandonment. Start here.

This week we are pulling back the curtain.Inside our Noctave AI Cohort 1 mastermind we brought in a very special guest — Tony Cruz, a cleaning business owner of 15-plus years and one of the most knowledgeable people in the home services industry on the topic of voice AI.In this episode, Brandon introduces Tony and then plays an exclusive behind-the-scenes clip from our live Zoom training where Tony shares his story, his background, and his perspective on where the cleaning industry is headed.This is the first 10 minutes of a much longer session Tony led for our paid cohort members. We wanted to give our podcast audience a taste of who Tony is and what he brings to the conversation before he joins us live on July 7th.Tony Cruz will be joining Brandon live on the July 7th webinar with a special bonus offer for Cohort 2 that he will only reveal on the call.Register for the free live training — Tuesday July 7th at noon Mountain:profitcleaners.com/voiceaiHighlights:00:00 – Introduction00:28 – Meet Tony Cruz: The Cleaning Business Owner Behind the AI Success Stories06:21 – The Biggest Mistake That Nearly Cost a Family Cleaning Business07:48 – The Mindset Shift That Changes How You Sell Premium Cleaning Services08:36 – Why Cold Audiences Don't Care About Your Awards or Reviews09:14 – The Real Reason Customers Will Pay More for Your Cleaning Service10:50 – How Paid Ads and AI Work Better Together11:52 – Where to Learn More About Implementing AI in Your BusinessLinks/Resources Mentioned:Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/Visit profitcleaners.com/cleanerclean to stay updated on everything coming next from Profit Cleaners. profitcleaners.com/cleanercleanRegister for the free live training — Tuesday, July 7th at noon Mountain:profitcleaners.com/voiceaiLearn more about Noctave AI: noctave.ai

Paid ads are an accelerant, not a foundation — which is why this is Part VIII, not Part I. Most people start with ads, spend $500, get zero clients, and conclude that advertising doesn't work. It doesn't work when it's the first thing you do.With three funnels already built (social media, referrals, content), paid ads become a multiplier. This episode walks through the complete process on screen.Start by boosting your best organic post for $5-10/day for a week. Low-risk testing to learn which message resonates. Then graduate to an Advantage+ Leads campaign in Meta Ads Manager.As of 2026, Meta's Advantage+ AI handles targeting, placements, and budget allocation by default. You provide three creative variations testing different angles on the same problem — problem-focused, story-focused, and direct offer. Meta's AI automatically shifts budget to the winner.Create three variations using the "What Do You Sell?" work from Part I. Use Instant Forms so leads never leave the app. Set a $20/day minimum budget for lead gen. Don't touch anything for 7 days while the AI learns.After two weeks, use Manus AI inside Ads Manager to analyze results — ask plain-English questions about which variation works, which audience responds, which placement converts.Budget framework: $5-10/day to test, $20-50/day for lead gen, then scale when the math supports it.Next episode: Part IX — putting it all together and what comes next.Connect with Chris Cooper:Website - https://businessisgood.com/

What if the secret to growing your business wasn't another funnel, ad campaign, or social media strategy?In this inspiring conversation, Julie sits down with Virginia Muzquiz, known as "The Referral Diva," to discuss how entrepreneurs can build thriving businesses through authentic relationships, meaningful connections, and referral-based growth. Virginia shares lessons from more than 20 years of helping coaches, consultants, and entrepreneurs create revenue through trust instead of transactional marketing.The conversation goes far beyond referrals. Virginia opens up about overcoming a devastating health crisis, rebuilding her confidence, developing self-efficacy, and learning how to create success without relying on fear, perfectionism, or burnout.If you've ever felt overwhelmed by funnels, social media algorithms, or trying to "do business the right way," this episode will remind you that relationships remain your most valuable business asset.In This EpisodeWhy perfection is hurting your visibilityThe difference between visibility and validationBuilding a business through relationships instead of adsThe entrepreneur mindset shift that changes everythingVirginia's powerful health and healing journeyDeveloping self-efficacy through adversityWhy consistency beats talentThe importance of market insight before building offersReferral marketing strategies that actually workNetworking mistakes entrepreneurs makeThe power of asking for helpHow to become a super connectorWhy kindness is a business strategy

8 Shopify marketing growth strategies for brands of all sizes and niches, who want ecommerce growth. This week, Nick Trueman from Spec Digital and the Winning With Shopify Podcast host outlines 8 Shopify Growth Strategies that businesses cannot ignore. Nick's been running his ⁠PPC & SEO Agency,⁠ Spec Digital since 2007 and has serviced thousands of brands over that time. Nick shares his top tips for growing (or aspiring) Shopify Stores on things they can't neglect, based on his extensive experience of things going well for brands, or, falling apart. In this episode, you'll learn: - The secret 8 strategies that generate ecommerce growth for brands- Hidden opportunities to scale up your Shopify Store setup and performance- How to protect Shopify product margins whilst growing 0:00 Introduction – Winning With Shopify Podcast1:15 The Dangerous Mistake of Relying on One Marketing Channel4:00 Paid Ads vs Organic Growth: Why You Need Both6:15 The Hidden Revenue Opportunity Most Brands Ignore8:25 How to Win Back Customers Who Stopped Buying10:45 Why Great Products Still Fail (And How to Fix It)13:00 Turn Existing Customers Into Your Best Sales Team15:00 The Profit Margin Strategy That Fuels Faster Growth17:00 Building a Business That Doesn't Depend on One Person18:30 The 8 Growth Strategies Every Shopify Brand Needs19:48 Final ThoughtsWinning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Managment. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

Finding new listeners has never been easier, yet getting discovered can still feel like one of the biggest challenges in podcasting. In this episode, the morning show cast and crew discuss how YouTube has become a major Podcast Discovery Platform, changing the way audiences find and engage with new shows. The conversation covers listener behavior, social media's role in growth, AI-generated content, advertising trends, and why creators need to think beyond traditional podcast apps. Most podcasts don't struggle because there aren't enough listeners. They struggle because those listeners are discovering content in places many creators aren't paying attention to.Episode Highlights:[02:41] Game Talk[06:13] News and Data Roundup[14:19] Business Bite: Beyond CPM Revenue[21:01] Amanda Returns Update[27:08] Shure Microphone Deals[28:51] The AI Podcast Flood[30:24] The Transparency Debate[32:06] Regulation Risks for AI Content[39:56] Netflix and Video Podcasts[47:49] YouTube's Discovery Shift[50:04] Podcast Growth Tactics Breakdown[53:29] Paid Ads and Podcast Websites[01:00:02] Using AI for AnalyticsLinks & Resources:Empowered Podcasting LIVE! (live or recorded):https://podcastingmorningshow.com/epcliveShure's 4-day Sale:https://www.shure.com/en-US/special-offersFeature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:⁠⁠www.podcastingmorningshow.com⁠⁠Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:⁠⁠https://podcastingmorningshow.com/people⁠⁠Join The Empowered Podcasting Facebook Group:⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠Book A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠Join us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:⁠⁠⁠http://podcastingmorningshow.com/owp/⁠⁠Join us LIVE every weekday morning at 8 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcastingmorningshow.com/clubhouse⁠⁠Powered by⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠⁠ and⁠ ⁠ContentCreatorsAccountant.com⁠⁠Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

Before you spend another dollar on ads, listen to this episode. Chris Cooper is getting more leads from free Facebook posts than almost any other marketing channel.Today on “Run a Profitable Gym,” Coop shares how he writes Facebook posts that start real conversations, bring back lapsed members and attract new clients.The core idea is simple: Start capturing what's already happening in your gym. The breakthroughs, the mistakes, the 6 a.m. class where only three people showed up and everyone crushed it anyway. Chris also challenges you to make your clients the star of your content—just a good photo and two to four sentences that make everyone who knows them stop scrolling. These posts cost nothing and don't require a social media manager or a fancy content strategy.You'll also hear about the posts that kill organic reach (like unfiltered rants) and why protecting your reach matters more than making a point.Your gym's best Facebook content is already happening in front of you every day. It's time to start capturing it.LinksGym Owners UnitedBook a Call0:00 - Intro0:50 - Why organic Facebook still works4:04 - Capture, don't create5:57 - The posts that perform best6:45 - What kills your organic reach7:20 - Make your clients famous9:40 - How personal posts juice the algorithm

Caleb's guest is Doug Sirkoch from UpRoute, a marketing agency specializing in the green industry. The conversation focuses on digital advertising strategies for landscaping and hardscaping businesses, specifically highlighting the importance of tracking metrics like customer acquisition cost (CAC) and lifetime value (LTV). Doug explains the mechanics of Google Ads and the auction-based system that determines search rankings, while emphasizing that fundamental business practices like high-quality reviews remain essential. He also touch upon Facebook retargeting and the necessity of having a professional website to convert leads effectively. The episode provides a roadmap for contractors to use paid media as a scalable lever for business growth and diagnostic improvement. Key Takeaways: Calculate your customer acquisition cost and lifetime value to ensure your marketing spend is actually driving long-term profitability. Maintain high-quality website content and professional imagery to establish authority and attract premium, high-paying clients. Differentiate your business from large corporations by prioritizing personal communication and responding to leads as quickly as possible. Commit to a consistent, long-term advertising strategy rather than turning ads on and off to allow search algorithms to optimize your results over time. Implement retargeting campaigns on social media to stay in front of potential customers who have already shown interest in your high-ticket services. Connect with Auman Landscape

They said it was too taboo to talk about. Too sensitive to market. Too uncomfortable to scale.Jhalesa Seymour turned it into a multi-million dollar empire.In this episode of Inside The Vault, Jhalesa breaks down how she built an eight-figure feminine wellness brand from her college dorm room — starting with just $67 and a problem no one wanted to address.No investors. No big box stores. No massive ad budget.Just conviction, focus, and a product that worked.Inside this episode, we cover:• How Jhalesa built a $70M brand from handmade soap • The power of word-of-mouth marketing (no ads for years) • The 150,000-unit breakthrough moment • Losing 20,000 orders overnight (and surviving it) • The $80,000 internal betrayal that changed everything • Why focus is the real eight-figure secret • How to scale a physical product business the right way • Building legacy beyond the moneyIf you've ever wanted to build a product-based business, dominate a niche, or turn something “too taboo” into a global movement — this is the blueprint.

Episode Summary: In this episode of Legal Marketing Happy Hour, host Sean O'Connor sits down with Miles Kestran, a digital paid media strategist at Above-the-Bar Marketing, to dissect the common pitfalls law firms face with paid advertising. They explore the journey from click to conversion, emphasizing the importance of the creative, copy, and conversion process. Miles highlights the significance of negative keywords and the role of landing pages in boosting conversion rates. The discussion also covers the critical role of intake personnel in ensuring leads turn into clients and the use of tools like CallRail for tracking and improving ad performance. This episode is essential for law firms looking to optimize their advertising strategies and improve their return on investment. Key Timestamps: 00:01 – Introduction 00:22 – Challenges with Law Firm Paid Ads 01:06 – The Three Cs of Advertising 01:54 – Identifying Conversion Gaps 03:08 – Importance of Negative Keywords 04:03 – Structuring Campaigns for Lead Quality 06:17 – Case Study: Misdiagnosed Ad Performance 07:38 – Role of Call Tracking in Ad Success 09:20 – Impact of Landing Pages on Conversions 11:38 – Pressure Testing Ad Campaigns 12:39 – Metrics to Monitor for Ad Success 14:27 – Mobile Optimization and Future Trends About the Show: Legal Marketing Happy Hour serves up tactical marketing insights to help law firms grow smarter, faster, and more profitably. Each episode features industry experts who share their knowledge on various aspects of legal marketing, from digital advertising to client intake processes. The show is designed for legal professionals looking to enhance their marketing strategies and achieve better results. With a focus on practical advice and real-world examples, Legal Marketing Happy Hour is your go-to resource for staying ahead in the competitive legal market.

Authority means more than just showing up on social media. It is about carving out space, going deep, and using your podcast as a vehicle to drive real results in your business. In this episode of Influential Voices of Authority, Erik K. Johnson sits down with Louise McDonnell, host of the Social Media Takeaway podcast and leading social media marketing expert. Louise unpacks how her show has become the cornerstone of her authority, expands her network, and consistently drives speaking opportunities and business growth on a global scale. Important Links: Louise McDonnell website: https://sellonsocial.media Louise's Social selling assessment: https://www.sellon.social Or PodcastTalentCoach.com/SellOn Podcast Authority Audit: http://www.podcasttalentcoach.com/coaching Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:01 "Building Authority with Podcasting" 00:14 "Deep Dives and Organic Conversations" 01:36 "Guests, JV Partnerships, and Client Stories" 02:11 "Solo vs Interview Episodes" 02:49 "Launching to the Top of the Charts" 03:36 "Celebrating Guests and Milestones" 05:10 "Podcast Doors to Global Stages" 06:19 "Consistent Marketing with Podcasting" 07:19 "Who is Listening? Expanding Your Reach" 08:20 "Battling the Weeds: Staying Strategic" 09:27 "Planning, Data, and Determination" 11:46 "True Marketing Alignment" 13:15 "Where Businesses Go Wrong" 14:17 "The Power of a Clear Offer" 16:27 "Lead Generation Systems that Work" 17:38 "Getting Your Lead Magnet Seen" 18:10 "Ad Budgets and Platform Strategies" 19:14 "Training the Algorithm" 21:41 "Understanding Ad ROI and Nurture" 22:54 "Louise's Social Selling Assessment" 24:56 "How to Access the Assessment" 26:34 "If Louise Started Over" 28:35 "What's Next for Louise"   Key Takeaways: - Your Podcast as a Launchpad Louise reveals how her podcast directly led to speaking gigs at global summits, stronger JV partnerships, and a far-reaching client base. Visibility leads to opportunity, not just more content. - Consistency and Clarity Build Authority Coaches and consultants often let their own marketing slide. Committing to a podcast schedule keeps your brand top-of-mind and enforces discipline in your own strategic growth. - Marketing Missteps to Avoid Louise's data-driven social selling assessment highlights two major problems: lack of a clear, compelling offer and no lead generation system. She explains how social media marketing fails when the basics are overlooked, regardless of platform tricks or new features. - Your Email List is Your Real Asset Chasing followers is not the key. Louise argues the true winners in social media are those with powerful, nurtured email lists–and she shares her formula for connecting social efforts to lead generation and nurturing for real business growth. - Paid Ads are Essential for Scale Louise emphasizes the necessity of paid ads in today's landscape but breaks down how to be smart with modest budgets and train the algorithm for better ROI. She unpacks common pitfalls in Meta AI ad creation and how to keep brand images authentic. - Assess to Progress Louise's social selling assessment empowers entrepreneurs and experts to pinpoint real blockages in their marketing–from messaging to offer clarity to systems for consistent client acquisition.   Episode Highlights: How Louise leveraged her podcast to hit top business charts and open new business relationships Real stories of surprise listeners and expanding markets outside your niche Proven ways to move from frustrating busy-work to strategic marketing action The simple "alignment" principle that multiplies authority, no matter the platform Tactical tips on ads, LinkedIn tactics, and building a global business from a rural base   Connect with Louise McDonnell: Ready to identify your blind spots? Take Louise's free Social Selling Assessment and discover exactly where your marketing needs attention: https://sellon.social/assessment You can also find all the details at PodcastTalentCoach.com/sellon Website: https://sellon.social Instagram: https://www.instagram.com/louisemcdonnell/ LinkedIn: https://www.linkedin.com/in/louisemcdonnell/   Your Podcast Authority Audit: Ready to strategically grow your podcast authority? You've published the episodes. You've stayed consistent. You know your content is good. And yet… You're not being seen as the authority in your niche Your podcast isn't creating the level of influence or opportunity you expected People listen—but they don't take action And you sound professional… but not unforgettable The truth? Consistency alone doesn't create authority. Intentional leadership does. Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your podcast audit at www.PodcastTalentCoach.com/coaching.

Former comedy writer Bette Bentley built Skimpies—the world's first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platform like an interactive group chat. This innovative founder breaks down how she embraced raw authenticity to collapse the traditional sales funnel, handle extreme burnout, and turn a grueling six-month streaming schedule into a $60,000 warehouse livestream. For more on Skimpies and show notes, click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Justin Stoddart, CEO of ProInsight, shares innovative strategies for building a referral-based business through strategic relationships, leveraging community alliances, and integrating AI effectively. Discover how to scale your sphere, foster genuine relationships, and utilize technology to create a sustainable, high-value business.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this podcast, I sat down with Zoli Honig, founder and CEO of Short Form Media — a creative agency specializing in short-form video production, executive personal branding, and podcast distribution. In this podcast, we explore how TikTok redefined the social media landscape, shifting focus from follower counts to content quality. We discuss strategies to get more views and how creators can achieve significant reach, even with a small following. This episode highlights effective social media marketing techniques and offers insights into how to go viral, demonstrating the power of engaging content.⏱️ TIMESTAMPS / CHAPTERS

Paid ads have changed. Here's what gym owners need to know to make them work in 2026.In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper close out Marketing May with the paid ads funnel. You build this funnel last because it's the one that amplifies everything else.John explains why the old ads playbook is dead—Meta's Andromeda update changed how ads are targeted and delivered—and what that means for gym owners. Chris and John share why gym owners need to know how to run their own ads and understand their ad math, rather than just outsource to an ad agency. They walk through exactly how to create an effective ad campaign and even deliver two clear action steps to help you get started: one for gym owners who have never run an ad, and one for gym owners who are already running them and want better results.This is episode 4 of 4 in the Marketing May series. If you missed the previous funnels, check them out via the links below.LinksThe Referral FunnelThe Social FunnelThe Content FunnelGym Owners UnitedBook a Call0:00 - Intro1:31 - Media buying is dead5:56 - The 5-1-30 post10:10 - How to generate content ideas15:40 - Campaign structure & tracking18:28 - Your action steps

Accredited Investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investIn this episode Rich sits down with Jason Wojo to talk about marketing, AI, funnels, paid ads, and what it really takes to scale a business in today's online economy. Jason breaks down the risks of giving AI tools too much access, why entrepreneurs need to protect their time, how to validate offers with organic and paid traffic, and what business owners should know about Meta's changing ad billing policies.Rich and Jason also dive into the importance of speed, trust, podcasting, sales systems, setters versus closers, and building a strong company culture as you grow. From scaling offers and shortening sales cycles to creating content at a high level and making better decisions as a founder, this conversation is packed with practical game for entrepreneurs, creators, and business owners looking to grow with more clarity and intention.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

What does it really take to scale your business with paid ads — without wasting money, burning out, or feeling overwhelmed? In this powerful episode, Allison Walsh welcomes paid advertising expert and entrepreneur Ashley Brock, founder of the Paid Ads Academy, to break down the mindset, strategy, and systems behind profitable business growth through paid traffic. Ashley shares her incredible journey from working with Fortune 500 brands like Coca-Cola, Michaels, and GameStop to building her own 8-figure company in less than three years. Together, Allison and Ashley unpack: The biggest mistakes entrepreneurs make with paid ads How to know when you're ready to invest in advertising Why your mindset around money directly impacts your sales How Ashley overcame fear and self-doubt while building her business What makes paid ads work across Facebook, Instagram, Google, YouTube, TikTok, Pinterest, LinkedIn, Spotify, and more The importance of data, testing, and customer lifetime value Why visibility is critical for scaling your impact and income How to stop relying on guesswork and become “findable” online Ashley also shares the emotional story behind the moment she bet on herself, invested in mentorship while pregnant, and turned uncertainty into her first six-figure day — a decision that ultimately helped launch an 8-figure brand. Whether you're a coach, creator, service provider, local business owner, or entrepreneur ready to grow your audience and revenue, this episode will help you rethink how you approach marketing, money, and scaling your business. If you're ready to learn how to turn visibility into consistent leads and real business growth, this conversation is for you. Ready to stop guessing when it comes to paid ads? Join Ashley Brock's 5-Day Win With Paid Ads® Challenge and learn how to attract the right audience, create profitable ad strategies, and become more “findable” online — without wasting money or relying solely on organic growth. ✨ Join the challenge here: https://paidadscoaching.com/challenge-604074?am_id=allison2763 Connect with Ashley: https://www.instagram.com/ads.with.ashley/ https://paidadscoaching.com/ https://www.linkedin.com/company/paid-ads-academy https://www.youtube.com/@ads.with.ashley https://www.facebook.com/WinWithPaidAds/ This episode was sponsored by Be A Mind Leader and AdventHealth for Women.  Learn more about Be A Mindleader here.  Learn more about AdventHealth for Women here   Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

A lot of coaches hit a point where one-on-one work starts to feel maxed out. The client results are there, the demand is growing, but suddenly the business feels heavy. Too many DMs, too many protocols, too many moving pieces. In this episode, Kendra breaks down what it actually looks like to transition from one-on-one coaching into a scalable group program without sacrificing client experience or burning yourself out in the process.She dives into the difference between cohort-style launches versus ongoing enrollment models, why community matters so much in women's health programs, and the systems you need in place before scaling. Kendra also explains why most coaches are trying to grow too early without a real marketing foundation and how building an email list, running webinars, and leveraging paid ads can dramatically simplify client acquisition.This conversation is also a reminder that scaling isn't just about strategy. It's about mindset, boundaries, delegation, and learning how to build a business that actually supports your life instead of consuming it.In this coaching call with Marnee, Kendra discusses: The real reason health coaches plateau even when their offer is working and their close rate is solidThe three things Kendra has seen separate coaches who make it from the ones who don'tWhy persistence beats strategy every single time and what that actually looks like in practiceWhat to do when self doubt, rejection, and a bad week on social media make you want to quitThe mindset shift that turns a struggling health coaching business into a sustainable oneMarnee Dejong's Bio:Marnee DeJong is a certified health coach and former drug and alcohol counselor with a passion for helping women over 40 navigate the hormone chaos of perimenopause. Drawing on nearly a decade of one-on-one counseling experience, Marnee brings a deeply personal and supportive approach to her coaching, helping women in this season of life reclaim their energy, boost their metabolism, and feel like themselves again. She is the creator of a signature four-month hormone and perimenopause program designed to guide women through real, lasting change with the kind of high-touch support that actually moves the needle.Connect with Marnee: https://instagram.com/marnee.dejong  Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

This week Chris Schaeffer a Google Ads expert manager and consultant discusses the state of Google Ads in 2026. There are a lot of things that have changed and these topics are weighing heavy on today's advertisers. Let's talk about the wide diversity in today's google ppc ads.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com