Podcasts about paid ads

Your business needs customers, but what form of traffic is really best? In this episode I discuss every type of traffic I know about, the good the bad and the down right ugly!The Tom Breeze paid YouTube ads strategy - https://youtu.be/tWu9zQSn30Y?si=0Me6258NaGtyHh0B Want to work directly with me to help you get unlimited traffic on YouTube? Join the Gold Mastermind - https://www.iServeFirst.com/ Listen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/

Was passiert, wenn datengetriebenes Marketing, ein globales SaaS-Unternehmen und ein hochspezialisierter Vertrieb aufeinandertreffen? Dynatrace zeigt, wie B2B-Marketing heute funktioniert – mit LinkedIn, automatisiertem Lead Scoring und hyperlokalisierten Kampagnen rund um den Globus. Welche Herausforderungen es bei der Landingpage-Optimierung gibt & weitere spannende Insights findest Du in dieser Folge!

Running paid ads during a live launch can feel like lighting money on fire…unless you know what you're doing! In this episode, I sit down with our KSA Ads Director, Rebecca Rice, to break down exactly how to approach ads with intention during a launch season. We're talking about timelines, budgets, warm audiences, and what NOT to do when your cart opens. If you've ever asked yourself, “Should I be running ads for this?” this episode will give you the smart strategy (and peace of mind) you've been missing!

“When enrollment is low, you don't hire a marketing agency. You examine your identity.”What do you do when your enrollment numbers drop—but you know you're running a powerful, heart-centered program? In this episode, we unpack what it takes to rebuild enrollment without defaulting to expensive ad agencies or slick marketing campaigns.Key TakeawaysWhy throwing money at marketing is rarely the first step when enrollment declinesHow the “parent ambassador” framework sparked organic growth through personal connectionThe leadership resistance that often hides behind “let's hire someone”What it looks like to take baby steps instead of big leaps—and still see momentumHow cold calling, coattail marketing, and local fairs became high-impact strategiesWhat if the real reason people aren't buying… has nothing to do with your offer? Tune in to hear what's actually driving your slow sales. Ready to unlock your center's hidden potential? schedule your strategy session today at https://schoolsofexcellence.com/profit/Mentioned in this episode:The 6 Money Leaks in Schools™Turn Financial Blind Spots into Immediate Profit. Find Your Hidden Profits with The 6 Money Leaks in Schools™ Your school is silently losing thousands every month – money that should be yours. This proven diagnostic reveals exactly where your profit is escaping and how to reclaim it.Click here to learn more about Money LeaksThe 6 Money Leaks in Schools™Turn Financial Blind Spots into Immediate Profit. Find Your Hidden Profits with The 6 Money Leaks in Schools™ Your school is silently losing thousands every month – money that should be yours. This proven diagnostic reveals exactly where your profit is escaping and how to reclaim it.Click here to learn more about Money Leaks

Learn more about Gym Member Machine HERE. Here are 3 ways to get more BFU in your life: [NEW] Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.

This conversation delves into the critical question of how to determine if advertising efforts are effective. It explores the challenges of attribution in marketing, especially in a post-pandemic landscape, and emphasizes the importance of measuring conversion metrics. The discussion provides actionable insights on analyzing ad performance indicators, including click-through rates, cost per click, and creative effectiveness, ultimately framing ads as amplifiers of business success or failure.     Takeaways If you're overseeing marketing, knowing if ads work is crucial. Attribution in advertising has become increasingly complex. Testing and measuring ads requires looking for specific indicators. Start by working backwards from the desired outcome. Measuring conversions optimized for leads is essential. Click-through rates indicate ad relevance and audience targeting. Creative quality is vital in a competitive advertising landscape. Cost per click should be within a reasonable range. Ad placements can significantly affect performance metrics. Ads amplify the success or failure of your business offerings.

If you've ever felt overwhelmed by paid ads—or wondered why your budget isn't getting results overnight—you're not alone. In this episode, Whitney sits down with Ashley Brock, founder of Paid Ads Academy, to break down what's really going on behind the curtain.They chat about everything from how the paid ads game has changed, to common mistakes businesses make, to why SEO still matters (yes, still). Ashley also shares her journey from agency life to running her own thing, and offers up some no-BS advice for brands looking to grow through ads.Whether you're just dipping your toe into digital advertising or trying to get your team up to speed, there's a lot to think about—and even more to learn.-----------AshleyBrock.comConnect with Ashley on InstagramConnect with Ashley on LinkedInConnect with Whitney on Instagram Connect with Whitney on LinkedInTrue Story Website-------------About Ashley: Ashley Brock is a seasoned paid advertising expert with over a decade of experience managing over $200 million in ad spend for some of the world's most recognized brands, including Fortune 500 companies like Dollar Tree, Family Dollar, California Closets, and Nutpods. Having worked at four leading advertising agencies, Ashley has honed her expertise across Google Ads, YouTube Ads, social media ads, and more. She's taught the skill of paid advertising to business owners worldwide, empowering hundreds of entrepreneurs through her signature training program to generate seven-figure-results in a single month and helping some of her clients win with paid ads. Ashley's mission is simple: to help you win with ads and achieve your goals faster.

In this episode, Casey Lewis breaks down one of the most important questions pest control business owners face when it comes to growing traffic and generating leads: Should you focus on organic SEO or invest in paid advertising? You'll hear the pros and cons of both strategies, along with real-world examples of how each can impact visibility, lead flow, and conversions for your local pest control business.Casey dives into the long-term value of building a strong SEO foundation with service pages, blog content, and a well-optimized Google Business Profile. He also explores how paid ads—like Google Ads and Local Services Ads—can generate instant traffic and help you dominate your service area quickly when done right. Whether you're just getting started or looking to scale, this episode provides a roadmap for combining both approaches effectively.If you're wondering where to put your marketing dollars—or how to get more out of your website traffic—this episode will give you clarity and a next-step strategy. Tune in now to learn which method might be best for your pest control company and how to strike the right balance between fast results and long-term growth.Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

Should my wedding business use paid ads? This is a question I get asked a lot! Whether you are considering Google Ads or boosting some social media posts - this episode is for you. Today I am chatting with the President of 'The I Do Society' Mark Chapman to get all the info you need before dropping a big budget on paid ads. Find out more: https://theidosociety.com/Follow Mark on InstagramJoin the Summer of Tiktok:Training programmeFREE 30 day content calendarWedding Pro Agency helpTime Stamps:00:10 - Introduction to Wedding Business Marketing05:30 - The Evolution of Wedding Advertising07:57 - Navigating Advertising Strategies in Uncertain Economic Times18:33 - Understanding the Value of Advertising Spend22:33 - Understanding Client Needs in Advertising30:23 - Understanding TikTok as an Entertainment Platform35:40 - The Rise of ChatGPT in MarketingMentioned in this episode:Summer of Tik Tok!Join the Summer of TikTok from training to the agency - there is something for you.TikTok Pro

Learn how authenticity in business can unlock your true potential and drive success.In this episode of the Spiritual Fitness Podcast, Debbie Shadid shares how faith and coaching help women build real success—without relying on paid ads. Discover her Profitable Coach Framework and learn why confidence, connection, and staying true to yourself are the keys to lasting business growth.In this episode: Be authentic and trust your faith in business. Rejection isn't failure—it's redirection. Use free marketing before spending on ads. Great coaches believe in you until you do. Pick a niche you're passionate about, not just one that pays.About The Guest:Meet Debbie Shadid, Founder of the Life Coach Business Building School, where she helps female coaches in any niche—Life, Health, Career, Weight Loss, Wellness, and more—build and grow their Boutique-Style coaching businesses. Specializes in simple, straightforward strategies to help coaches gain paying clients without relying on paid ads Supports coaches who feel overwhelmed by tech, social media, email lists, and all the details of getting clients Creator of The Profitable Coach Framework, a proven step-by-step system that helps coaches establish a professional brand and business Hostess of the Design Live Thrive Summit, where her clients are featured as expert speakers, giving them high-level visibility and industry positioning 25+ year solopreneur, bringing real-world experience and practical insight to every coaching conversation Wife, mom, and Grammie, who understands how to build a meaningful business that fits beautifully into a life you loveConnect with Debbie:www.DebbieShadid.comListen to the podcast: Life Coach Business Building School with Debbie Shadid on Apple PodcastsInstagram: @DebbieShadidShop IYLA: https://iylia.com/Use promo code EB20 for IYLIA champagne, offering 20% off on orders up to $200Check out Miracle Season's collection: https://itsmiracleseason.co/collections/frontpageWork with me: https://www.ericbigger.com/workwithme?utm_source=podcast&utm_medium=podcast&utm_campaign=work_with_m...Connect with Simplified Impact: https://hubs.ly/Q02vvMJ90

If you've ever felt like you're just throwing money at Facebook or Instagram ads and hoping something sticks — this episode is for YOU. I sat down with the founder of Hughes Media, the ad strategist behind countless successful photography campaigns (including mine!), to talk about what actually works when it comes to paid ads for photographers.**use referral code: RACHEL and get one month free!**We're digging into the difference between boosted posts and a real ad strategy, why your ads might not be converting, and how to make sure you're not wasting your budget — especially if you're trying to book high-end clients or grow your bookings fast.Whether you've never touched ads before or you've been frustrated by poor results, this episode breaks it down in a way that's easy to understand and ready to implement.In This Episode, We Cover:The difference between a boosted post vs. a true ad campaignWhat types of ads actually work for photographersWhy so many creatives waste money on ads that don't convertThe #1 mistake photographers make when running their own adsWhat it really takes for ads to work (hint: it's more than just a pretty photo)How to make sure your backend funnel supports your ad spendWhat results you can realistically expect from a good ad strategyWhy working with a niche ad team matters (and how Hughes Media is different)Want help with your ads? Work with Hughes Media: use referral code: RACHEL and get one month free!Join my coaching program for photographers: https://racheltraxler.com/passiontoprofit⁠⁠⁠⁠DM me “ADS” on Instagram @racheltraxler and use referral code: RACHEL and get one month free!Follow Hughes Media on IG: https://www.instagram.com/the_hughesmedia/

Kayla Adamson, founder of the Stay Bossy coaching program for realtors, shares how she used creative local events to build her database and attract referrals.

I love free ads, but most people out there are still struggling to get paid ads to work... So let's get them converting for you.Today, I talk about the controversial method of price anchoring and how to position your offer and ultimately increase your prices. Want to work directly with me to help you get unlimited traffic on YouTube? Join the Gold Mastermind - https://www.iServeFirst.com/ Listen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/

Kayla Adamson, founder of the Stay Bossy coaching program for realtors, shares how she used creative local events to build her database and attract referrals.

Vereinbare jetzt dein kostenloses Erstgespräch: www.andreasbaulig.de/termin In der heutigen Episode von die Coaching-Revolution spricht Andreas Baulig über das Thema Paid Ads und welche enormen Vorteile sie als Coach, Berater, Trainer, Experte oder Agenturdienstleister bringen. Verpasse nicht die Chance und erfahre, wie auch die Bauligs seit über 10 Jahren von Paid Ads profitieren. Vereinbare jetzt dein kostenloses Erstgespräch: www.andreasbaulig.de/termin Sichere dir jetzt das Buch "WISSEN MACHT UMSATZ" auf www.wissenmachtumsatz.de Andreas Baulig & Markus Baulig zeigen dir, wie du dich als einer DER Nr.1 Experten in deiner Branche positionieren kannst und hohe Preise ab 2.000 Euro (und mehr) für deine Angebote & Dienstleistungen abrufen kannst. Als Coaches, Berater und Experten automatisiert Kunden im Internet gewinnen. Wie du Online Marketing nutzen kannst, um deine Produkte und Dienstleistungen erfolgreich zu verkaufen.

I am not paying to grow our followers. Let me say that again—our growth is 100% organic. The real way to grow on social media is by consistently posting valuable content until you crack the code. Some videos go viral, some don't, but if you stick with it, you will win the game.In this episode, I'm sharing how we grew from 16 million to almost 33 million followers and reached 2.4 billion accounts in a single year—without spending a penny on ads. You'll see the data behind our success, the exact content strategy we use, and why our revenue closely follows our reach.I'll also break down the team structure that makes it all possible, from video editors to copywriters, social media managers, and data analysts. If you want to build a powerful social media presence, this is how you do it.-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

Ashwinn Krishnaswamy is the co-founder of Oklahoma Smokes and Sunpowder, and one of the most thoughtful brand minds in the game. In this episode, we talk about what it actually takes to build a brand that lasts, why most early-stage founders waste money on paid ads, and how a run-in with the cops turned into a story worth telling.He breaks down why identity matters more than aesthetics, why performance marketing is often a trap, and how to build cultural relevance from day one. If you care about brand, distribution, or just want to hear how a wellness founder ended up in handcuffs, this one's for you.

Work with Hargroves Helping Hand Media-Group for the very best in organic, content-based digital marketing services for small to medium-sized businesses just like yours! More details at http://www.hargroveshelpinghandmedia.info Hargroves Helping Hand Media-Group City: Morrisville Address: 2121 TW Alexander Dr Website: http://www.hargroveshelpinghandmedia.info

We're rebranding! What does a rebrand entail and why does it matter for you and your ads for your six, seven, or eight-figure business? In this episode, you'll discover why Marketing Matters is now Win with Paid Ads. Ashley Brock shares the story behind the name change and dives into why strong branding is critical for business success. Ashley shares why your clients or customers may not trust you... and why it's hurting your ad performance as a small business owner or entrepreneur. Don't lose that trust, because it's hard to regain it, right?   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley  

Struggling to turn followers into clients? Your shortcut to smarter marketing. Learn how to blend organic content and paid ads into one powerful strategy that builds trust and gets results.We dive into why organic content, like social media posts, behind-the-scenes videos, and client testimonials, is your secret weapon for building credibility and long-term relationships. It's all about showing up consistently, offering value, and letting people get to know the real you and what your business stands for. Of course, organic alone won't always bring in the leads you want, especially when you're trying to scale. That's where paid ads come into play. This episode walks you through using Facebook lead ads the smart way, so you're not just throwing money at boosted posts and hoping for the best.You'll also learn how to make these two strategies work together instead of in silos. For example, using organic content to build familiarity and trust, then using paid ads to retarget those warm leads with a compelling offer, like a free consultation or property assessment. This creates what's known as funnel synergy, where people are nurtured by your content and guided naturally toward taking the next step.If you've ever felt like your marketing is hit-or-miss, or you're stuck trying to post on social media and learn ads on your own, this episode will give you clarity. You'll get a practical, step-by-step look at how to show up online in a way that's sustainable, strategic, and effective. “Visibility, trust, and persistence are the keys to growing your business, and when you show up everywhere, your clients will start to notice, I promise you that”- Kylie WalkerWe explore:Comparison of organic content and paid advertising in property managementImportance of a holistic marketing approachRole of organic content in building trust and authorityBenefits of paid ads for immediate visibility and lead generationSynergy between organic content and paid ads in marketing strategiesActionable tips for implementing effective marketing strategiesImportance of consistency in posting organic contentUse of retargeting ads to engage potential clientsStrategies for testing and refining marketing effortsServices offered for managing social media marketing and lead generationConnect with Done For You ServicesDone For You Services - https://dfys.com.au/Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-smFind out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generationConnect with Done For You Services: https://www.instagram.com/doneforyouservices_/Kylie's ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https:

Before spending a single dollar on paid advertising, you need to ask one critical question: Do you have product-market fit—or at least clear signals of it?In a recent podcast episode, Patrick Cumming, Head of Marketing at KlientBoost, emphasizes that paid advertising, especially paid search, is not a shortcut to growth. If your product doesn't already have demand, paid search will likely drain your budget without meaningful returns. Instead, companies should assess how much of their total addressable audience they can effectively saturate with the budget they have. Success in paid advertising isn't just about targeting the right people; it's about delivering the right message in a way that resonates deeply with your audience.Key Timecodes(0:00) - Introduction: Patrick on product-market fit and paid ads(0:54) - Guest Introduction: Joran introduces Patrick Cumming(1:41) - Common Myths: Patrick discusses myths about SaaS paid ads(2:53) - Small Audience Strategy: The benefits of targeting a small audience (3:16) - B2B SaaS Ad Campaigns Failures: Reasons why ad campaigns fail(4:35) - Reach and Frequency: Importance in marketing strategies(5:48) - Ad Creatives: Patrick's five-step framework for effective ads(7:49) - Audience Targeting: Importance in ad campaign success(8:40) - When to Start Paid Ads: Timing and prerequisites for running ads(10:19) - Experimentation: The challenges of creating new market demand(11:45) - Scaling Mistakes: Common errors when scaling ad campaigns(13:13) - Platform Usage: Using Google Ads and social media effectively (15:27) - Cold Audience Challenges: Issues with targeting cold audiences(16:00) - Building a Paid Ads Strategy: Framework for starting a campaign(17:00) - Analyzing Data: Importance of understanding existing customers(18:18) - High Intent Keywords: Starting point for Google Ads(19:21) - Budget and Audience Saturation: Maximizing ad spend efficiency(20:21) - Account-Based Marketing: Strategy for focusing on target audiences(21:36) - Case Study: Successful strategy for a small audience segment(23:57) - LinkedIn Revenue Attribution Report: Measuring ad performance(25:26) - Correlation in Ads: Understanding ad impact beyond direct attribution(27:54) - Tracking and Measurement: Challenges and importance in ad campaigns(29:08) - Attribution Tools: Using Dream Data for understanding ad influence(31:35) - Trust in Ads: Importance of trusting ad performance over time(33:04) - SEO vs. Paid Ads: Balancing organic and paid strategies(35:45) - Future of Marketing: Preparing for changes in tracking and privacy(38:14) - Bold Advertising: Patrick's advice for standing out in paid marketing(39:10) - Advice for SaaS Founders: Tips for reaching 10k MRR(41:51) - Scaling to 10M ARR: Strategies for growing a successful SaaS business(44:38) - Expanding Channels: Using tools like Primer and Metadata(46:42) - Contact Information: How to connect with Patrick Cumming(48:04) - Closing Remarks: Joran wraps up the episode

It's not about how much you're spending—it's about whether it's actually working.  If your gym's marketing is profitable, why slow down? Scale up, sharpen the numbers, and make your ad spend count.Welcome to Gym Marketing Made SimpleStraightforward marketing that helps boutique gyms bring in more clients and make more money. Each episode breaks down what actually works, so you can stop guessing and start building a system that drives results.Episode HighlightsThis episode breaks down why focusing only on cost per lead can be misleading for boutique gyms. Blake and Sherman highlight the importance of profitability, the lifetime value of a member, and why having solid systems in place matters before spending on paid ads. They also cover the role of testing, which metrics actually drive growth, and why high-performing gyms scale without hesitation.Key InsightsProfitability is the only metric that matters in paid marketing—everything else supports it.Lifetime customer value should always outweigh the cost of acquisition.Marketing only works if systems are in place to convert leads effectively.Cost per lead means little without context; high CPL can still be profitable.Avoid turning off winning campaigns too soon—optimize instead.Frequency burnout is real; adjust your geographic targeting when needed.Big gyms win because they treat marketing like a system, not a gamble.Episode Chapters00:00 Intro00:05 Marketing Strategy for Boutique Fitness Gyms 02:26 The Importance of Profit in Marketing05:33 Optimizing Marketing Metrics07:13 The Role of Experience and Scale in Marketing17:36 Practical Tips for Effective MarketingSupporting InformationLearn more about how structured onboarding can drive growth:Lasso FrameworkCall to ActionKnow a gym owner still hesitant to run paid ads? Share this episode and help shift the conversation toward smarter marketing. Got questions or ideas? Join the conversation and connect with others who are building high-performing gyms.Thanks for Listening!We appreciate you tuning in to Gym Marketing Made Simple. If this episode gave you something to think about, we'd love a quick rating or review. Stay tuned—there's more to come on scaling smarter and growing with clarity.

Are your landing pages missing the mark when it comes to nurturing patient leads? The secret to skyrocketing your conversion rates could lie in how you nurture, not sell. In this episode of Online Marketing For Doctors TV and Podcast, we uncover how legendary sales techniques can be applied to your clinic's digital marketing — helping you turn more website visitors into long-term patients.  

Kristen Williams worked behind the scenes with some of the largest names in the industry - Tony Robbins, Amy Porterfield, Jeff Walker, Russel Brunsion and more. She was the event strategist behind their multi-million-dollar events. She's the queen of putting together the strategy for you to win on stage. On this episode of the Win with Paid Ads Podcast with Ashley Brock (formerly the Marketing Matters Podcast) Kristen shares her story from resisting paid ads to landing a $30k deal. Find out how she did it and what strategy she used so you can do it, too.   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  YouTube: @ads.with.ashley  

This week on Branded and Booked, I'm sharing how Cabins on the Cumberland (our micro-resort) brought in 50% direct bookings in May—and the exact strategy behind it. Even while the property is still under construction, we created a marketing plan powered by storytelling, strategy, and a whole lot of intention. In this episode, you'll learn: Why content is just one part of a bigger marketing picture How pairing SEO with storytelling builds long-term visibility The 3 C's of marketing you need to revisit ASAP What to offer instead of a basic newsletter to grow your list Why collecting phone numbers matters (even if you're not texting yet) How to prep during the slow season so you're fully booked in the busy one What to keep in mind about partnering with local businesses ✨ If you're trying to grow a direct booking strategy that actually works, this one's for you. DM me the word “INFO” at @theweberco on Instagram to learn more about how I can help you build a brand that books and a marketing strategy that converts.  Love this episode? Join my free →  Facebook Group to keep the conversation going!

Episode 149: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script A lot of people think that creating an online course is the hard part, and that once the course is complete, that it's all downhill from there.Then, the rude awakening happens when you “launch” your course and nobody buys, and you figure out that creating the course was actually the EASY part, and that SELLING your course is the hard part.In this episode, Joanna Newton teaches us the keys to being able to successfully launch your online course and make thousands of dollars in sales without having to run paid ads.About Joanna Newton: Joanna doesn't just help people launch courses— She helps them build businesses that change their lives.She has over 10+ years in EdTech marketing, selling courses at scale, and is the co-founder of Millennial Marketer — an agency that's helped 200+ business owners turn their knowledge into scalable online businesses.She's also a top Kajabi Expert who specializes in web development, funnel building, marketing launch strategy, and digital product creation. And more importantly, she helps founders avoid the fluff and focus on what actually works to grow and scale.Check out Joanna's “Launch Flow” Membership: https://www.millennialmktr.com/launch-flowConnect with Joanna: https://www.millennialmktr.com/ https://www.instagram.com/joanna_atwork https://www.tiktok.com/@joannaatwork https://www.linkedin.com/in/joanna-newton-510a9629/Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Plenty of business owners think of paid ads as their golden ticket to growth. But that's only true if your organic strategy is locked in. In this episode, Emma shares a powerful conversation she had with a client whose business was bleeding money through paid media. Despite running ads all year, her revenue never caught up. Why? Because her organic presence wasn't doing its job. Emma explains why organic content isn't just the warm-up act; it's the foundation that makes paid ads convert. You'll learn why throwing money at Facebook or Instagram ads won't work if your profile feels off-brand or uninspiring, and what to do instead. Whether you're managing ads yourself or working with an agency, this episode will help you avoid wasted spend and build a strategy that actually drives sales. Listen in as Emma explains: Why paid ads are doomed to fail without a strong organic foundation The journey your audience actually takes before they buy Why better organic content lowers your paid media costs And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

#245: Cold Email | Danielle Messler sits down with Alex Fine, co-founder of Understory, the agency behind some of the most effective outbound and paid strategies in B2B right now. Alex is leading the charge on a smarter approach to outbound called “Allbound”, a tightly integrated blend of outbound, paid media, and LinkedIn tactics that actually convert.If you're tired of cold emails that go nowhere or ad campaigns that burn cash without ROI, this one's for you.Danielle and Alex cover:Why most B2B outbound strategies fail and how Allbound fixes the disconnect between ads, email, and LinkedInThe cold email deliverability tactics that actually work in 2025 (including tools like Instantly, Smartlead, and Clay)Real-world examples of hyper-personalized, AI-powered outreach that book meetings with high-ACV prospectsTimestamps(00:00) - – Intro (03:08) - – What Is “Allbound”? (05:08) - – Cold Email Isn't Dead (But It's Evolved) (07:38) - – Tools to Improve Deliverability (09:53) - – Personalization That Actually Works (11:23) - – Real Example: Fraud Detection SaaS Cold Email Strategy (13:08) - – How to Keep Messaging Consistent Across Channels (15:08) - – Treating Each Channel Differently (18:19) - – Ads as a “Cheat Code” in B2B (20:49) - – Building Genuinely Personalized Emails at Scale (23:49) - – From Swiffer to SaaS (27:19) - – What Sales Teaches Marketers (36:04) - – Where to Find Alex + Upcoming Exit Five Event Plug Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Today we're going to be talking about paid ads (Meta ads). I'm fired up about this topic and really think it can help photographers & business owners, especially those who are struggling with a volume of marketing that they would like to reach but haven't been able to reach before. I'd like to equip you - let's get into it!

Want to learn more about Vodyssey or start your STR journey. Book a call here:https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7In this episode of the Vacation Rental Revolution podcast, Shawn Moore and Jake Shehee discuss the critical role of marketing in the vacation rental industry. They explore various aspects of marketing, including the importance of creating unique experiences, the limitations of influencer marketing, and the necessity of high-quality photography. The conversation also delves into strategies for retaining customers, the impact of OTA algorithms on visibility, and the effectiveness of SEO and paid ads.FOLLOW US:https://www.instagram.com/vodysseyshawnmoorehttps://www.facebook.com/vodysseyshawnmoore/https://www.linkedin.com/company/str-financial-freedomhttps://www.tiktok.com/@vodysseyshawnmooreGET YOUR FREE BOOK & TRAINING HERE:https://vodyssey.com/Chapters00:00:00 Intro00:00:30 The Importance of Marketing in Vacation Rentals00:03:12 Understanding Influencer Marketing and Its Limitations00:05:59 Creating Unique Experiences to Stand Out00:08:50 The Role of Photography in Marketing00:12:04 Launching with Quality vs. Quantity in Marketing00:14:56 The Impact of OTA Algorithms on Visibility00:17:49 Retaining Customers Through Effective Communication00:21:11 Utilizing SEO and Paid Ads for Growth

Paid ads that actually feel good? Yep. It's possible—and this episode proves it.If you've ever thought, “I know I need more visibility… but I don't want to feel like I'm selling out,”  or “I tried ads once. I lost money and felt gross the entire time.”You're not alone—and you're not doing it wrong.So many purpose-driven entrepreneurs avoid paid ads because they think the only way to make them work is to compromise their values. But that's a myth—and today, we're busting it with the help of Megan Shields.Megan is the CEO of ChimeHouse Media and my go-to expert when it comes to ethical Facebook and Instagram ad strategy. She works with podcasters and values-led business owners to help them grow their audience, their email list, and their revenue—without burnout, bro marketing, or creepy targeting tactics.In this episode, we talk about what it really takes to run Meta ads that work—while still feeling true to who you are.WHAT YOU'LL LEARN IN THIS EPISODE:✅ Why most women entrepreneurs avoid ads—and how to rethink them✅ How to write ad copy that converts without sounding like a pushy bro ✅ Targeting strategies that are ethical, effective, and privacy-conscious ✅ What to focus on before you ever run an ad—so you don't waste money3 KEY TAKEAWAYS:1️⃣ Marketing with Integrity Isn't Just Possible—It Performs You can grow your audience and revenue without compromising your values. Ads are just a tool. How you use them is up to you.2️⃣ It's Not About Big Budgets—It's About Smart Strategy You don't need to spend thousands to see results. You need the right message, the right audience, and a plan you can trust.3️⃣ Visibility Doesn't Have to Equal Burnout The right ads amplify your mission. They don't replace your values—they help you share them with more people, more consistently.

In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Nikki Lindgren, founder of Pinnock Digital, about the booming landscape of TikTok advertising, particularly for beauty brands. They discuss Nikki's journey to founding her agency, the importance of authenticity in marketing, and the strategies that lead to successful TikTok campaigns. The conversation also covers common pitfalls brands face in TikTok advertising and the creative approaches that can enhance ad performance. Nikki shares insights on the evolving nature of influencer partnerships and the significance of setting clear expectations with clients. Key Episode Takeaways: TikTok is a viable channel for brands now and in the future. Nikki's journey from corporate to agency life highlights the importance of adaptability. The beauty niche has seen significant success on TikTok due to its visual nature. Brands targeting Gen Z and Gen Alpha benefit from TikTok's low-cost advertising. High average order value products may not perform well on TikTok. The halo effect of TikTok can boost brand awareness even without direct sales. Authenticity and creativity are key to successful TikTok marketing. Low-fi, user-generated content resonates best with TikTok audiences. Clear expectations with clients are essential for successful campaigns. Brands must diversify their marketing strategies beyond paid ads. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

#383 In this episode of the Millionaire University podcast, Kirsten sits down with Hemant Varshney, the mastermind behind the award-winning advertising agency Digicom, for an in-depth exploration of effective advertising strategies. Hemant takes us on a journey through his entrepreneurial path, starting from humble beginnings with a modest budget to transforming Digicom into a powerhouse agency. Throughout the conversation, Hemant drops gems of wisdom on growth and performance marketing. He stresses the importance of understanding breakeven points and slashing customer acquisition costs for sustainable growth. We delve into the world of digital marketing, where Hemant highlights the significance of knowing your numbers and leveraging free directories before diving into paid advertising. But it doesn't stop there. Hemant dives into the nitty-gritty of marketing across different platforms and the shift from product-market fit to channel-market fit. He sheds light on Digicom's focus on quantitative analysis and creative solutions to optimize sales funnels, emphasizing the need for continuous testing in digital campaigns. This episode is a goldmine for entrepreneurs looking to level up their advertising game. Hemant's insights encourage strategic thinking and patience in advertising efforts, reminding us of the ever-evolving nature of digital marketing. So whether you're a seasoned entrepreneur or just starting out, grab a pen and paper – you won't want to miss the insights Hemant has to offer. Welcome to the masterclass in advertising! (Original Air Date - 4/12/24) What we discuss with Hemant: + The Evolution of Growth Strategies in Digital Marketing + Expert Insights: Hemant Varshney's Journey and Strategies + The Shift from Growth to Profitability in Digital Marketing + Building a Strong Foundation Before Spending on Ads + Navigating the Complexities of Paid Advertising + The Importance of Continuous Testing and Market Adaptation + Balancing Organic Content and Paid Advertising + Unlocking the Power of Content and Viral Growth + The Continuous Learning Curve of Successful Entrepreneurs + Navigating the Complex World of Digital Advertising + Finding the Right Time for Ad Spend and Channel Fit + The Entrepreneurial Journey: Insights and Reflections Thank you, Hemant! Thank you Hemant for being such an incredible guest and for sponsoring today's episode! To connect with Hemant and his company Digicom, click ⁠here.⁠ For more information go to⁠ MillionaireUniversity.com⁠ To get access to our FREE Business Training course go to ⁠MillionaireUniversity.com/training.⁠ And follow us on: ⁠Instagram⁠ ⁠Facebook⁠ ⁠Tik Tok⁠ ⁠Youtube⁠ ⁠Twitter⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠millionaireuniversity.com/sponsors⁠. EXCLUSIVE NordVPN Deal ➼ ⁠https://nordvpn.com/millionaire⁠. Try it risk-free now with a 30-day money-back guarantee! Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠here⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Will Boyd is a physical therapist turned digital marketing pro who helps clinic owners, educators, and healthcare entrepreneurs run profitable ad campaigns that convert. In this episode, Will talks about why Facebook and Google ads still dominate, why location matters more than you think, and how to scale without burning out.

#367 Andy Janitis, founder of PPC Pitbulls, emphasizes the importance of focusing on cost-per-lead and return on ad spend (ROAS) over ranking positions in search engines. They discuss common mistakes, effective strategies, and the significance of understanding one's audience and tracking conversions for sustained growth. (Original Air Date - 3/25/24) What we discuss with Andy: + The Journey of PPC Pitbulls: From Start-Up to Niche Mastery + Unlocking the Secrets to Profitable Paid Ads + Laying the Foundation: Steps to Start with Paid Ads + Common Pitfalls in Paid Advertising and How to Avoid Them + The Art of Measurement: The Key to Ad Success + Choosing the Right Time for Paid Advertising + Google vs. Meta: Where to Invest Your Ad Budget + Maximizing Your Ad Budget: Strategies for New Businesses + The Importance of Consistency and Measurement in Ads + Navigating the Complex World of Keyword Bidding + The Myth of Ranking Number One on Google + Choosing the Right Platform for E-commerce Success + Finding the Right Agency: Questions to Ask Links and resources from this episode: PPCPitbulls.com Semrush ChatGPT Thank you, Andy! If you enjoyed this episode with Andy, let us know by clicking on any of the links below to send him a quick shout-out! For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Tommie Powers, aka Tommie Traffic, joins the podcast to drop actionable insights on starting successful ad campaigns. From understanding your audience to optimizing your sales process, Tommie explains how to position your business for ad success. Discover the secrets to scaling through strategic testing, the power of proven offers, and the mindset required to thrive in advertising. GUEST RESOURCES Tommie Powers  LinkedIn | @tommiepowers RESOURCES: [FREE] Don't miss my free 5-Day 7-Figure Business School and learn the blueprint to grow a seven-figure education consulting business. I'm going to teach you the psychology of a millionaire, how to identify million-dollar problems, package and price your offers, master my seven-figure sales process, and identify leads to pitch immediately. Click HERE to sign up now! [LIVE EVENT] Join us at Seven Figure Educator Live, a three-day event in Atlanta, Georgia, where you'll experience unparalleled support, community, and fellowship with your fellow educators. Click HERE to grab your ticket now and let's make magic happen together in Atlanta!  [FB COMMUNITY] Don't miss out on your chance to connect with other education consultants in our free public Facebook group! Click HERE and find your 7-Figure community today. Dr. Erica Jordan-Thomas  IG | @e_jordanthomas LinkedIn | @erica-jordan-thomas-ed-l-d-86314764  Facebook | @EJTConsultingLLC  Enjoyed this episode? Like, rate, and subscribe to the 7-Figure Educator podcast!  7-Figure Educator is produced by EPYC Media Network

Ever launched an ad campaign and thought, “Why isn't this working yet?” Don't panic—it's not broken, it's just learning. In this episode, Ashley breaks down the learning phase of ads using a surprisingly accurate analogy: breaking in a new pair of running shoes. Whether you're running Facebook, Instagram, or TikTok ads, this episode will help you stay patient, strategic, and one step ahead.   Connect with Ashley:   -Join the Challenge: Win with Paid Ads Challenge   -Buy the Book: How to Win with Paid Ads   -Instagram: @ads.with.ashley   -YouTube: @ads.with.ashley

This week on the podcast, I had the absolute pleasure of welcoming back my dear friend Danielle Stringer, the talented creator behind Imperfect Dust. Danielle is more than a maker—she's a business mentor, mastermind host, and now an author. Her new book, The Maker's Guide to Multiplying, is all about helping creatives scale their skills, their reach, and their income. If you've ever felt stuck trying to figure out your next step, or you're not sure how to grow beyond one-on-one sales, you're going to love this conversation. From One Sign at a Time to Scaling with Systems Danielle started out hand-lettering signs and selling them one by one. Eventually, she realized that model wasn't sustainable, and it certainly wasn't scalable. Her turning point? Teaching others how to do what she was doing. By moving from one-to-one to one-to-many, Danielle opened up new revenue streams through in-person workshops, online classes, and a digital file subscription called Digital Dust. She shared that teaching what she knew actually multiplied her reach—and her income. “When I finally yielded and started teaching what I know, that's when things truly started to multiply.” Mindset, Marketing, and Multiplication What makes Danielle's approach unique is her commitment to starting with mindset. Right from page one, she's walking readers through how consistency builds trust and how trusting God's abundance allows us to share freely without fear of scarcity. She talks about: Multiplying your reach by connecting with your audience authentically Multiplying your impact by showing up consistently Multiplying your time and freedom by focusing on the one thing that moves the needle Multiplying your knowledge by learning from others and building your network “It's a choice to trust that God's blessings are not limited and neither are His plans for you.” Listening and Scaling Based on Customer Feedback Danielle's growth didn't come from guessing—it came from listening. She regularly asks her audience what they need and uses their answers to craft solutions. Whether it was through live videos, interactive posts, or simply tuning into DMs and comments, she took notes and turned them into action. That kind of responsiveness led her to a recurring revenue model that now supports her business and gives her back more time. Paid Ads, Subscription Growth, and Sustainable Scaling Danielle also shared how running her first paid ad campaign catapulted her monthly subscribers from 350 to over 1,200. She created a low-barrier entry point with a Scripture Lettering Workshop, delivered value, and then invited participants into her full membership. By offering a tangible transformation up front, she created trust and increased conversions—without feeling salesy. From Maker to CEO This isn't just a how-to book. It's a complete mindset shift. Danielle talks about stepping out of the maker mentality and stepping into the CEO role. She emphasizes focusing on the one thing that moves your business forward, delegating where you can, and trusting that you don't have to do everything alone. “You don't have to go be a missionary or be what other people consider radical. You can live an ordinary life to the glory of God and have amazing impact.” The Book + The Challenge Danielle's book, The Maker's Guide to Multiplying, is available now and packed with practical tools and faith-based encouragement to help you grow what you've already built. And if you want to take things one step further, she's hosting a live three-day challenge called Scale Your Skill starting May 6. You'll get hands-on training via Zoom and be surrounded by other makers ready to multiply their impact. Where to Find Danielle Follow Danielle online at: https://instagram.com/imperfectdust (creative account) https://instagram.com/learnwithdanielle (business coaching) LearnWithDanielle.com for details on her challenge and book Stay tuned for more inspiration, and until next time—stay creative! Links Mentioned in the Episode: Spark Coaching + Melanie 24/7 FUEL Mastermind is HERE Free Guide: Start Your Blog Today You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") 2025 Content Planner for Content Creators SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")

Morgens lesen mehr als 100.000 Menschen die von Morning Crunch produzierten Newsletter Formate. Und das obwohl das Team erst Ende 2023 losgelegt hat. Aber warum Newsletter? Und warum Deutschland? Und wie bekomme ich dann überhaupt Leser, die das auch wirklich gut finden? Darüber spricht Fabian Tausch in dieser Episode Unicorn Bakery mit Morning Crunch Gründer Paul Ostwald. Mit über 100.000 Abonnenten und sechs verschiedenen Formaten hat Morning Crunch eine starke Position im Newsletter-Markt etabliert – von Börsenthemen über M&A bis hin zu Krypto.  Paul teilt seine Erfahrungen, wie man ein Newsletter-Business startet, skaliert und monetarisiert. Er erklärt, welche Rolle Werbepartner, Empfehlungen und Paid Ads spielen, wie wichtig USP und Qualität in der Content-Erstellung sind und warum Newsletter ein starkes Tool für direkte Kundenbeziehungen sind. Was du lernst: Wie man ein Newsletter-Business startet: Warum Newsletter gerade jetzt relevanter denn je sind Wie du deine ersten Abonnenten gewinnst und welche Formate Leser wirklich binden Monetarisierung und Wachstum: Ab wann Werbepartner auf dich aufmerksam werden und welche TKPs (Tausender-Kontakt-Preise) im Newsletter-Bereich realistisch sind Wie Referrals und Paid Ads helfen, schnell und effizient zu wachsen Content und Community: Wie du deine Inhalte so gestaltest, dass sie Vertrauen aufbauen und Leser langfristig binden Warum Newsletter eine direkte und unabhängige Beziehung zu Lesern ermöglichen – ohne Abhängigkeit von Plattformen wie Google oder Meta Tools und KI: Welche Tools Paul empfiehlt, um effizient Newsletter zu erstellen und zu vermarkten Wie KI in der Content-Erstellung und beim Analytics-Tracking helfen kann Lessons Learned: Warum kleine Zielgruppen oft genug sind, um profitabel zu sein Wie wichtig es ist, von Anfang an die Monetarisierung mitzudenken ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Das Beste Newsletter Tool: Beehiiv: https://www.beehiiv.com?via=Fabian-Tausch (Affiliate Link) Mehr zu Paul: LinkedIn: https://www.linkedin.com/in/paul-ostwald-55607a12a/  Website: https://www.morningcrunch.de/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/  Kapitel: (00:00:00) Wie funktioniert Morning Crunch (00:02:28) Newsletter in Deutschland - warum jetzt? (00:07:53) Ab wann kann man von einem Newsletter leben? (00:09:18) wie starte ich einen Newsletter? (00:12:19) Neue Abonnenten & Growth-Hacks (00:16:56) Wie du dein Wertversprechen findest (00:19:58) Empfehlungsmarketing für Newsletter (00:22:05) Wie finde ich die Leser die ich haben will (00:23:50) die drei besten Tools für den Newsletter Start (00:28:30) Monetarisierung im Newsletter (00:39:07) Personal Brand & Break Even: Best Practice (00:44:19) Wie verändert sich die Investment-/Businesslandschaft durch KI (00:50:08) Deutscher Markt, Venture, Wachstum: Wie geht's weiter? (00:53:37) KI-basierte Prozessoptimierung bei Morning Crunch (00:58:55) Pauls Tipp für Newsletter-Starter

If you're tired of building landing pages that follow "best practices" but still fail to convert qualified leads, this episode will change everything. Whether you're a product marketer afraid of paid ads or a demand gen specialist struggling to get PMM buy-in, this episode will help you create pages that actually respect your buyers' intelligence while driving real business results.  This week, we've joined by Tas Bober, growth marketing advisor and Scroll Lab founder. She reveals why the traditional approach to landing pages and sales collateral is fundamentally broken.We're covering:Why most B2B landing pages look identical (and why everyone hates them)How hiding pricing backfires when buyers find wildly different answers on RedditThe simple reason most CTAs fail (and it has nothing to do with the button text)How B2B companies waste countless hours debating stock photos instead of fixing real problemsThe contrarian approach: Why a good landing page should DECREASE your conversion rate"No one buys pants on the first visit" - Why optimizing for direct conversions is misguidedHow to build a freelance business: "Back up your backup" and why your career hinges on your networkIn this episode, Tas explains to the misfits her "champion's business case" framework that replaces manipulative marketing tactics with transparent, value-focused content. She delivers practical wisdom for creating landing pages that treat buyers like adults. Listen for actionable insights on disqualifying bad-fit leads, writing effective CTAs, and building a foundation for freelance success beyond the corporate grind.Timestamps:02:43 Are Product Marketers Actually Marketers?03:38 "Product Marketers Are CEOs, Baby" - Why PMMs Run the Show07:00 The Biggest Red Flags on Landing Pages09:00 The Champion's Business Case Framework for Landing Pages12:25 What a Complete Business Case Contains14:25 Why PMMs Don't Like Paid Ads (But Should)17:00 Why PMMs Should Be Involved in Campaign Landing Pages22:00 How to Create Effective CTAs That Actually Convert27:00 Why Hiding Pricing Information Backfires31:12 The Truth About B2B Buying Behavior (It's Not What You Think)37:15 Why Good Landing Pages Decrease Conversion Rates45:00 How B2B Sales Collateral Overwhelms Buyers48:03 The MVP Approach to Landing Pages for Resource-Strapped PMMs54:15 The Problem with Obsessing Over Stock Photography57:22 How to Build a Successful Solo Consulting Business01:01:12 Building Your Network as Your Net WorthShow Notes:Tas LinkedInHer B2B website and landing page resource hub Tas Website Hosted by Ausha. See ausha.co/privacy-policy for more information.

Ben Brady is joined by Harcourts Auctions' Director of Marketing, Chris Cochran, to break down the art of text message prospecting in today's noisy digital landscape. With spam filters tightening and consumer skepticism rising, how can agents make SMS outreach both effective and authentic?Ben and Chris dive into their firsthand experiences building successful text strategies that have led to real listings, real conversations, and real conversions. From choosing the right platform and area codes, to writing messages that feel human, they share the tactics that have produced up to a 30% response rate—without ever dropping a link. Learn how personalization, smart timing, and a separate text line can completely change the game for real estate outreach.Tune in for a candid conversation on how to balance compliance, creativity, and consistency when texting buyers, sellers, and agents. This episode is packed with actionable advice for agents who want to cut through the noise and create meaningful conversations at scale.Timestamps & Key Topics:[00:00:00] - Introduction: The Rising Role of SMS in Real Estate[00:02:32] - Why Texts Feel Spammy—And How to Fix That[00:04:40] - Name First, Link Never: Messaging that Gets Read[00:06:06] - Getting Buyers to Actually Respond[00:08:28] - The Power of Personal, Hyper-Local Messages[00:10:15] - From Text to Conversation: How to Transition Channels[00:14:14] - Should You Use Your Personal Number?[00:16:10] - Avoiding “Possible Spam” Flags on Your Phone[00:20:02] - When to Transfer the Conversation to Your Main Line[00:21:00] - Campaigns That Landed Listings[00:23:13] - Using Humor and Timing to Boost Replies[00:25:01] - The ROI of Text Messages vs. Paid Ads[00:26:16] - Why Open Rates Are Only Part of the Picture

Have you ever wondered about leveraging ads to scale your business? Whether you're new to paid advertising or looking to deepen your understanding, today's episode is for you! I'm joined by the digital marketing expert, Mitch Barham. We discuss the synergy between organic and paid advertising, debunking myths, balancing strategies, and mastering ad fundamentals. Mitch shares his seasoned insights on targeting, building trust through ads, and what to expect when working with an ads agency. We explore the evolving consumer behaviors, platform-specific strategies, and the crucial aspects of data-driven ad success. If you're ready to dive into paid ads and truly scale your reach, tune in and learn. 01:28 Meet Mitch: The Expert in Paid and Organic Marketing02:50 The Balance Between Organic and Paid Strategies04:30 Understanding Ad Fundamentals and Strategies20:04 Ad Budgeting and Setting Realistic Expectations41:36 Choosing the Right Platforms for Your Ads 46:33 The Customer Journey: Data-Driven Insights 49:47 The Power of Authenticity in Ads 52:59 Hiring and Vetting an Ads Agency 58:11 DIY Ads: Should You Do It? 01:00:23 When to Scale with Ads 01:02:50 Common Mistakes in Advertising Resources Mentioned: The Great Hack - documentary on Netflix To Connect with Mitch:InstagramTikTokYouTubeWebsiteTo join the Ambitious Network for free, click HERE.To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

During this episode of the Marketing Matters™ Podcast, Ashley talks about what the Bible has to say about selling. She talks about why a sales funnel is a gift from God and uncovers why every single human with a business has to think about sales in a very specific way if they want to sell more (and more happily). Connect with Ashley: -Buy the Book: How to Win with Paid Ads -Join The Challenge: Win with Paid Ads Challenge -Instagram: @ads.with.ashley -YouTube: @ads.with.ashley  

Join the BFU Team at Perform Better Headquarters in Warwick, RI on May 16-17th for The Gym Owner Masterclass. To see the agenda and claim your spot click HERE. Get the free Gym Owner Report Card HERE. Here are 3 ways to get more BFU in your life: [NEW] Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.  

During this episode of the Marketing Matters™ Podcast, Ashley talks about the eight aspects of human behavior that come into play when you decide to launch something or host a big sale in your business… it's called “Launch Pain". But running ads during a launch doesn't have to be painful… which is why you'll learn what you have to have to be successful to actually enjoy launches… and for them to actually go well. Connect with Ashley: -Buy the Book: How to Win with Paid Ads -Join The Challenge: Win with Paid Ads Challenge -Instagram: @ads.with.ashley -YouTube: @ads.with.ashley  

Send us a textIn this episode we interview Evan Fehler, a seasoned B2B SaaS marketer now working with Directive, a performance marketing agency serving high-growth SaaS brands.What you'll learn in this episode:Why most companies misread their paid ad performance—and how to fix itA simple 3-part framework to revive underperforming ad strategiesHow layering attribution methods revealed $1.78 ROI for every $1 spent on AdWordsThe shift from polished ads to raw, proven organic posts—and why that mattersHow to scale brand ads with 20+ high-performing content pieces in rotationThe underrated power of self-reported attribution and its role in driving more budgetWhy retargeting might be overhyped if you're not reaching the right buyerTactical ideas for aligning content creation with paid campaign successThe hidden cost of not understanding your true North Star metricWhy Directive is moving from an 80/20 to a 60/40 brand-to-conversion ad split

What if you could double your gym's size without spending a dime on advertising?Today on “Run a Profitable Gym,” Mike Warkentin talks with top-earning gym owner Travis Laufle of TRVFIT in Detroit, Michigan. In just one year, Travis doubled his gym's size with zero ad spend and earned a spot on the net owner benefit (NOB) leaderboard. Travis reveals the simple but effective strategies he used to attract and retain clients, including creating a referral program, implementing Goal Review Sessions and focusing on organic social media. He also explains why shifting from free trials to free consultations was a game changer for his gym and how focusing on retention and high-value services produces more revenue than constantly chasing new leads.Tune in to this episode to hear proven strategies for growing your gym without paid ads.LinksGym Owners UnitedBook a Call  03:14 - Growth without paid ads07:42 - TRVFIT's business model 13:37 - Net owner benefit strategy22:21 - Referrals and bring-a-friend days28:18 - Top tips for increasing NOB

While most PI firms watch their ad costs skyrocket without results, the top 1% are acquiring premium cases at a fraction of the cost. In this exclusive episode, Rankings.io's Director of Paid Ads Brianna Sudbury reveals the proprietary PPC framework that's helping elite firms dominate the most expensive keywords in legal advertising while maintaining control of their acquisition costs. Sign up for the next webinar THIS Thursday, March 29, 2025 Mastering SEO in the AI Era: The Must-Do Strategies to Drive Traffic In this episode of Personal Injury Mastermind, Chris and Brianna deliver an expert session in transforming Google Ads from a necessary expense into your firm's most predictable case acquisition channel. With a decade of performance data across the nation's most competitive markets, they reveal what actually works in 2025 – not what worked two years ago. If your PPC campaigns aren't delivering consistent ROI, this episode will completely transform your approach to digital advertising. We discuss: Why your landing page is killing conversions (and the Morgan & Morgan template that's crushing it) The offline conversion tracking hack that Google representatives never tell you about How to legally spy on competitor campaigns and steal their best-performing keywords The retargeting loophole that sidesteps Google's PI restrictions Why most firms waste 40% of their ad spend on keywords that never convert Guest Details Brianna Sudbury is the Director of Paid Ads at Rankings.io, where she leads client paid ad strategy, analytics, and high-performing campaigns across multiple platforms. With over a decade of experience in digital marketing, Brianna has driven impactful results for brands across multiple verticals. Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

You already know that paid ads bring in clients. Duh. But what if I told you the real magic isn't just in the ROI? But what if I told you some of the biggest benefits of paid ads have nothing to do with advertising ROI? Instant market feedback (know what actually resonates with clients) A sales process that improves fast (because you're getting more at-bats) Pricing confidence (no more second-guessing your rates) Higher perceived authority (people will start recognizing your name) Predictability (goodbye, feast-or-famine cycle) These benefits are so powerful that they're worth running ads even if you're losing money at first. I break it all down in this episode. If you've ever considered running ads but hesitated, this is the episode that might change your mind. For full show notes, visit https://6figurecreative.com/353