Podcasts about paid ads

This week Chris Schaeffer discusses the truth behind how exact match keywords work in 2026. Let's talk about what Google says an exact match keyword is allowed to do and what really happens when you run an exact match keyword. Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

In this episode, Claus Lauter discusses the challenges of driving qualified traffic to online stores in 2026. He emphasizes the importance of understanding traffic dynamics, the evolution of SEO influenced by AI, the necessity of defining an ideal customer profile, and the strategies for leveraging paid and owned marketing. The episode concludes with a focus on long-term strategies for sustainable traffic growth.Topics discussed in this episode:  Why traffic is still the #1 pain point for online sellers.Why AI is killing old SEO tactics.What happens when you rely on just one traffic source.How paid ads can drive fast wins without burning cash.Why knowing your ideal buyer is your unfair edge.What's more powerful: more traffic or better conversion.Why earned traffic is worth more than clicks you pay for.How to build traffic that grows month after month.Links & Resources Website: https://ecommercecoffeebreak.com/LinkedIn: https://www.linkedin.com/in/clauslauter/Instagram: https://www.instagram.com/ecommercecoffeebreak/X/Twitter: https://twitter.com/ecomcoffeebreakGet access to more free resources by visiting the show notes at https://tinyurl.com/ymzppvckI'd love your feedback. Tap the the link to send me a text.______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Are paid ads a "button" you can press to get new patients, or a black hole where your marketing budget goes to die?In this episode, Will Humphreys sits down with Arman Ananian, founder of the performance marketing agency Doing Something Rare. Arman pulls back the curtain on why most outpatient private practices fail at digital marketing, and it's rarely because of the ads themselves.From the tragic inspiration behind his mission to hire Armenian talent to the "secret" accountability systems that transform leads into lifelong patients, Arman shares a masterclass in scaling with intention. You'll learn how to identify "garbage" leads, why your front desk might be accidentally killing your ROI, and how the future of patient acquisition lies in the marriage of AI and human touch.Key TakeawaysThe Follow-Up Gap: Why a "good" cost-per-lead means nothing if your team isn't calling them within minutes.The AI Revolution: How Arman uses AI to handle after-hours inquiries and qualify leads 24/7 without losing the human connection.Qualifying for Quality: Why you should stop chasing $1 leads and start asking the hard questions that filter for high-LTV (Life Time Value) patients.The "Six-Month Lie": How to tell if your agency is actually optimizing your campaigns or just collecting a retainer.Purpose-Driven Scaling: Arman's unique approach to building a global team that provides generational wealth for Armenian families while dominating the US market.We're on a mission to bring you the builders, the disruptors, and the legends who are changing the game in private practice and beyond.Is there a specific guest you want to see on the show? Whether it's someone you admire or a topic you're dying for us to dive into, we want to hear from you. Comment on this episode if you have any suggestions for our future session!Send a textVirtual Rockstars specialize in helping support or replace all non-clinical roles.Learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

This week Joey Bidner discusses Performance Max campaigns. Let's try and demystify this often confusing PPC campaign type. Also Chris Schaeffer discusses the often forgotten tool, Google Ads Editor.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comSubmit a Question - https://www.paidsearchpodcast.com

In this episode of Natural Born Coaches, Marc discusses strategies for growing email lists in 2026 … ones that don't cost a penny! What You'll Hear In This Episode: -       Why email lists trump social media … -       An important tip if you're participating in online summits! -       How to turn your community into paying clients. -       An underutilized tactic to get unexpected people into your world … -       The alternative to producing AI slop and boring content! LINKS Book a no-obligation 1:1 strategy call with Marc for your coaching business: http://www.chatwithmarcm.com    If you'd like more coaching clients without sending cold messages or spending money on ads, the Natural Born Coach Program is for you. Get the details here! http://www.nbcprogram.com Join The Coaching Jungle Facebook Group! http://www.thecoachingjungle.com   Become a Coaching Jungle VIP member which includes special posting perks in the group to reach almost 30,000 potential clients! http://www.myjunglevip.com   Grow your business with The Coaching Jungle Mastermind! http://www.coachingjunglemastermind.com   If you have a product or service that helps coaches, and you'd like to get it in front of 100,000 of them: http://www.jvwithmarc.com

If smarter marketing really worked the way the tools promise, we would all be done by lunch. Instead, most days feel like standing in the cereal aisle staring at fifty boxes that all swear they are the healthiest choice. That is why I sat down with Lisa Raehsler to talk about what to skip when everyone is promising smarter marketing. Lisa is a PPC strategist with more than twenty years in the trenches and the founder of Big Click Co. She spends her days helping businesses sort out what actually works from what just looks shiny. Why this matters Paid ads are not plug and play. Between Google, Meta, LinkedIn, Pinterest, and the parade of AI tools promising instant results, it is easy to feel behind before you even start. Lisa reminded me that the problem is not a lack of tools. It is too many tools pretending they know your business better than you do. Key takeaways from our conversation Skip the “easy button” marketing. Every platform now offers a button that says “generate headlines” or “create images.” Lisa's advice was simple. Use those ideas as a starting point, then step away. The platforms do not know your goals, your customers, or what makes you different. If you use what they hand you, you will look like everyone else. Start with your basics, not the platform. Before worrying about ad sizes or image specs, get clear on what you are selling, who it is for, and why it matters. Once that foundation is solid, you can adapt the message to fit how people behave on each platform without losing your brand voice. Real beats perfect every time. AI images and stock photos can feel polished, but they often trigger that subtle “something is off” reaction. Lisa shared that real photos from your business, even lightly enhanced, build more trust than flawless AI faces that look like they belong on a romance novel cover

Host Adrienne Wilkerson welcomes John Sanders of RevKey Digital to discuss how AI is changing Google paid ads, especially for mental health practices. John shares his background managing Google Ads since 2015, how his wife's testing psychology practice led him into the mental health niche, and how he founded Rev Key in 2018, now supporting mostly mental health clients with a team of nine account managers. They explain the shift from keyword-based exact match search campaigns to intent-driven targeting, noting that search campaign cost-per-click has often doubled in the last 18 months, making traditional search less viable. John describes using performance max more frequently due to lower CPCs and broader top-of-funnel reach, while emphasizing the need for tight guardrails to prevent low-converting placements like display and to stop auto-generated assets such as poor AI-created videos. The conversation covers why agencies should avoid letting AI write ad copy in regulated mental health contexts, predictions that ads will eventually appear alongside Gemini and within AI search experiences due to Google's ad-driven revenue model, and the current AI market dynamics with ChatGPT holding major share. John also offers advice for choosing an agency: clients should own their Google Ads account and expect clear, monthly communication beyond reports to connect ad performance to real business outcomes.

Most marketers follow a strict rule: never send paid traffic to a homepage. Tony Bradberry and the team at Grey Matter break that rule every day. Tony joins Mason Cosby to explain how a "problem-centric" homepage can actually outperform specific landing pages when the messaging is right. He argues that if your core message resonates with the buyer's problem, the homepage should be the best place to start.ㅤThey also discuss Grey Matter's evolution into a tech-enabled ABM approach. Tony breaks down their internal "Intelligent Dossier" tool, which automates research and generates custom landing pages for individual buyers. The conversation covers how to run broad high-intent search campaigns alongside surgical, data-driven ABM programs to drive sustainable growth.ㅤGuest BioTony Bradberry is the Managing Director at Grey Matter, a customer acquisition agency based in Cincinnati, Ohio. With a background starting in inside sales and sales engineering, Tony applies an "engineering" mindset to B2B marketing. He helps technical and industrial companies modernize their go-to-market strategies by focusing on problem-solving rather than merely selling services. Under his leadership, Grey Matter has been recognized on the Inc. 5000 list for three consecutive years.ㅤWhat We CoverWhy Grey Matter sends paid ad traffic directly to their homepage instead of niche landing pages.The difference between transactional messaging and problem-centric messaging in B2B.How to use an "Intelligent Dossier" to automate account research and create buyer battle cards.Creating dynamic landing pages that automatically adapt content based on the viewer's persona (e.g., CEO vs. CFO).Integrating AI tools like HeyGen to scale personalized video outreach without losing authenticity.The importance of running high-intent search and ABM programs in parallel rather than choosing one over the other.Why data quality is the single most important factor when using AI to generate content.ㅤResources MentionedGrey MatterGrey Matter Messaging Audit ToolScrappy ABMConnect with Mason Cosby on LinkedInㅤIf you enjoyed today's...

https://connectmagic.clientcabin.com/app/proposalMed spa ads deliver quick wins but fail to build lasting growth. Discover why organic content marketing outperforms paid ads long-term, how one clinic boosted conversions by 458% while cutting spend, and the hybrid strategy that actually works. ConnectMagic City: Clearfield Address: 708 Campbell Heights Website: https://connectmagic.clientcabin.com/app/info

This week Chris Schaeffer answers 6 questions from listeners. Great questions covering a wide variety of topics like the dying industry of home services on google ads, AI, the future of PPC on Google, how to recover from a crashing campaign, and if sitelinks are good or bad for performance.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Ashley Brock is the founder and CEO of Paid Ads Academy, a leading cross-platform advertising training program that helps entrepreneurs keep ads in-house and scale sustainably. With over a decade of experience managing more than $200M in ad spend for brands like Dollar Tree, Revlon, and Thumbtack, Ashley has built a seven-figure company and recently crossed the eight-figure mark in total sales. In this episode, she breaks down what's actually working in paid advertising today—and how business owners can take back control of their growth. On this episode we talk about: Why omnichannel advertising (Google, Meta, Spotify, and more) is outperforming single-platform strategies How to think about ads as “making known” — and why visibility is non-negotiable for business growth The real difference between creative messaging and media buying (and where to start if you're new) Why Ashley believes manual ad control still beats fully automated AI setups How to build winning ad creatives without burning out on volume Top 3 Takeaways Don't put all your eggs in one platform—combining Google intent traffic with social retargeting creates powerful familiarity and higher conversions. Strong messaging comes first: clear credibility, opportunity, and personality can outperform even imperfect targeting. Running ads without real expertise is costly—learning from someone who's mastered the craft can compress years of trial and error into months. Notable Quotes “Advertising is simply the process of making known—your business can't grow if people don't know you exist.” “Data makes decisions, and decisions make dollars.” “People are in indecision mode instead of precision mode—and precision is what creates growth.” Connect with Ashley Brock: Instagram: https://instagram.com/adswithashley Other: Paid Ads Academy Learn more about your ad choices. Visit megaphone.fm/adchoices

Grab your FREE WORKBOOK: https://5587-michael.systeme.io/30k-guideJoin CAT Credit University for FREE: https://www.skool.com/cat-credit-university-9355/aboutBuy my book: https://www.amazon.com/Power-Yet-Michael-Benjamin-ebook/dp/B07T2T55K8/ref=sr_1_1?crid=2HGW4JEXO2T7D&dib=eyJ2IjoiMSJ9.qqv14sZ4c0oymE34ZlnxhZn1JE9CHddjNPYX8qsEMjO0-B3OmcsX65qRuNJAZCI-MOvySfRVA95xoAs7h0xbNa-74_eAZPTJx7PwMtAXTVX4waJM1SB3-tJyQ_nSfRTln3Pnrnrb2kYHoagZqC5YfPAkC3ikyX24ZkNGCjTH6NmqlGXlNhROVJjmm1xiQjAjuWeScmwmA9jba-4lB34ukqpJ9W88Ahcyu-VaVnLzXHj81ZaXea0ygbRBytaL-9gqYdEEesA0rpyRftZnD-HsiuG3-dey2nHFcvUkn4wwRas.0bodokMw9Vp0et1JP3ndcmIhLEtFB8kMae5gBiJ5-F4&dib_tag=se&keywords=the+power+of+yet&qid=1758751044&sprefix=the+power+of+yet%2Caps%2C205&sr=8-1Work with me 1:1: https://api.leadconnectorhq.com/widget/bookings/onetoonecall1Follow Michael on Instagram:www.instagram.com/michobenjamin

Let's get to the point, your Google Ads is wasting money! This week Chris Schaeffer talks about the three most common reasons your account is wasting money. Keywords do not represent the real traffic you are getting, some bid strategies do not allow cost per click management, and the goals you set in Google Ads do not reflect the results you are getting! Let's talk about that.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Could your gym use an extra $5,000 in revenue this month?In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares three proven tactics gym owners can use to generate more revenue from clients they already have:

Special Guest: Jeremy Yang Welcome back to another episode of the Podcast Profits Unleashed Podcast, the show that helps entrepreneurs grow their business through podcasting—whether you're hosting your own show or showing up as a guest on others.   I'm your host, Karen Roberts, and in today's episode, I'm joined by Jeremy Yang, a paid ads expert who manages over $450,000 in monthly ad spend across Google and Meta. He helps businesses grow fast by running smart, high-performing campaigns—and today, he's here to answer a big question:   Can you actually use paid ads to grow your podcast? And more importantly, should you?  

Send us a textThinking about running paid ads in 2026? Pump the brakes.Frazier and Michael are breaking down the truth about paid advertising — what works, what doesn't, and where most loan officers go wrong. Whether you're sitting on a 30K marketing budget or barely spending $300 a month, this episode is a tactical deep dive into interruption vs. intent, social vs. search, and why Google still wins if you're serious about ROI.No fluff. No theory. Just straight talk on what actually drives deals — and what will drain your wallet.What You'll LearnWhy social media ads aren't dead — but most of them are dumbThe difference between passive brand amplification and transactional lead genWhy low-cost leads are usually garbage (and what actually matters)How intent changes everything — and why interruption-based ads have a short fuseWhat to realistically budget for Google or social ads in 2026Real Talk Quotes“You don't own the customer. You're just renting attention.”“Lead cost means nothing if the leads suck.”“You're never gonna get a CTC on your feelings.”“Intent-based leads wait for you. Interruption leads forget you.”“We can all get 50-cent leads. That's not the flex you think it is.”Tactical Takeaways✅ Expect to spend $1,500/month minimum if you want transactional ROI✅ Social media ads work best to amplify brand — not chase cold leads✅ Google Search ads are still the king of high-intent lead generation✅ YouTube & TikTok are the only social platforms with real search intent✅ If you're not following up with automation, you're burning money✅ Don't run your own ads unless you want to waste time and budgetWhy This Episode MattersMost LOs are playing checkers when it comes to paid ads — this episode helps you play chess. Whether you're doing consumer direct or trying to convert your social audience, you'll learn where to invest, what to expect, and how to actually get deals from your dollars.Want Help Running Ads That Work?This episode is powered by Empower LO, the trusted team behind hundreds of top-producing LOs running scalable Google ad campaigns.Learn more at empowerlo.com

Have you heard about the new mandatory changes coming to Google Shopping campaigns? This week Joey Bidner joins Chris Schaeffer to talk about the upcoming changes and how you need to respond. Also, Chris discusses three ways you can stand out in a PPC interview when you are trying to get a job with an agency or as an in-house marketing manager.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comSubmit a Question - https://www.paidsearchpodcast.com

Most leads aren't bad leads. They're just not ready.The real issue sits in the gap between awareness and commitment, and most gyms underestimate how wide that gap actually is.Welcome to Gym Marketing Made Simple, a podcast built to remove confusion from gym growth. Each episode focuses on clear marketing, sales, and leadership systems for boutique gyms seeking steady momentum without relying on guesswork or constant hustle.Episode HighlightsIn this episode, Tommy from Lasso Framework explains the importance of lead quality and readiness in the marketing funnel for boutique fitness gyms. The know, like, and trust gap is key in determining whether leads are ready to buy. Facebook ads are effective for building awareness, but often attract leads that are not immediately prepared to commit. With a typical lead-to-close conversion rate around 10%, most non-converting leads are simply not ready, rather than unqualified. Accurate ad representation and strong lead nurture systems, including personalized follow-ups, are essential to build trust and increase readiness.Episode OutlineWhat lead quality and lead readiness actually mean inside a gym marketing funnel.How the know, like, and trust gap affects conversion rates.Why Facebook and Meta ads create awareness, not instant buyers.The reality behind the common 10% lead-to-close rate.How inaccurate ad messaging creates friction and mismatched expectations.The ethical side of selling high-ticket services.Why organic content and follow-up systems matter more than more leads.How consistent nurture builds familiarity and reduces hesitation.Episode Chapters00:00 Intro01:45 Lead Quality vs. Lead Readiness03:30 Paid Ads & the Awareness Stage04:55 Lead-to-Close Benchmarks & What 10% Really Means06:40 When Lead Quality Is a Problem08:05 Pricing, Socio-Economic Fit, and Ethics in Selling09:25 Systems That Close the Know–Like–Trust Gap10:24 From Marketing Problem to Sales System Problem11:10 Lead Nurture & the Dating AnalogyAction TakenPost consistently on organic social channels to build familiarity and trustClarify website messaging with clear positioning, offers, and next stepsPublish testimonials and real member photos to reduce hesitationAudit ad creative to ensure accurate representation of the gymStrengthen lead nurture systems with multi-touch follow-upsConclusionLead volume is rarely the problem. Most gyms are speaking to people too early in the relationship. When trust, clarity, and consistency are built into the system, readiness improves, and conversions follow naturally.CTAListen to the full episode and follow the show for more gym marketing clarity.

Show notes:This week I spoke to Mark Chapman, President of the I Do Society and the wedding industry's leading expert in Google Meta and TikTok ads. We discussed the significance of paid advertising strategies in 2026, emphasising the evolving landscape of social media and the pivotal role of short-form video content.Find out more about the DIY Ads courses use code BECCA for a discountGet your tickets for Wed Pros Live!Time stamps:00:11 - The Impact of Live Events on Personal Growth04:17 - Navigating the New Era of Wedding Business Marketing10:03 - The Evolution of Wedding Advertising Strategies22:53 - Deciding Where to Allocate Advertising Resources26:09 - The Shift in Advertising Strategies39:27 - The Impact of AI on Advertising40:51 - Transitioning to In-Person EventsMentioned in this episode:DIY Advertising Kits from the I Do SocietyDo you want to start utilising paid ads, but unsure where to start? These DIY advertising kits form the I Do Society are here to help. Learn how to create Google Ads, Meta Ads or TikTok Ads for your wedding business or venue, with these easy to follow guides now. Use code BECCA for a discountDIY Advertising kits

In this episode, Lauren & Matt cover five different types of paid ads that can help you sell more books. We review the pros, cons, and best practices for:

You've probably heard the advice: “Just focus on organic!” or “You have to run ads to scale!” But how do you actually know what will work best for your business, especially if you're not trying to be glued to your phone 24/7?In today's episode, I'm discussing the three-part MAP framework I teach inside the Peace and Profit Mastermind to help you grow your audience and generate high-quality leads consistently, whether you're running on time, money, or a bit of both.We're talking:The difference between a magnetic channel and an authority channel, and why you probably need bothWhy I don't believe in choosing between organic and paid, and what I do insteadThe real reason I still love Instagram (even when it feels like it's dying)How I generated 178,000 views from a post I threw together in 3 minutesWhy podcasting beats YouTube for me (and how to know which one's better for you)And the one quote that will totally change how you think about advertisingWhether you're new to lead generation or you're ready to scale with ads, this episode will help you get clarity on where to spend your time, energy and money so you can start building demand without burning out.Resources & links mentioned:Click here to apply for the Peace and Profit MastermindClick here to follow me on Instagram

Let's talk about your biggest questions in Google Ads. These questions come directly from listeners and Chris Schaeffer provides answers to the big issues that haunt PPC managers today. This week we are talking about how to deal with a sudden drop in performance, the recommendation system, the many different campaign types, and the "bid for new customers" option in search campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Discover why marketing leaders are rethinking their entire approach to digital advertising in 2026. We examine how multicasting's AI-driven personalization stacks up against traditional paid ads, reveal why companies adapting strategies saw significantly higher acquisition rates, and unpack the hybrid approach delivering major ROI improvements. Media Strobe City: Marbella Address: WTC 200-B, Suite 117 Website: https://www.mediastrobe.com

Our paid ads flopped, but not in the way we expected - here's what we learned from it.This week's topics:1. Paid ads don't "fail" the way you'd expect 10:282. When are you ready to use paid ads? 17:283. Funnels explained - Top, middle & bottom 25:404. The magic is in small tweaks, long-term 38:14Get online clients in 8 weeks: AccessBecome a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Have you ever thought about running paid ads for lead generation? I know running ads has a bad rep in the online space amongst the organic reach girlies, but when you are a business owner who wants to throw gasoline on what's already working in your business, paid ads are a great option. They are a low lift way to reach more of your ideal clients and make more sales.If you are someone who has been thinking about getting started with paid ads or wants to give them another try after not seeing much success, today's interview is for you. I chat with Fo Alexander all about how paid ads for lead generation work best and set you up for sustainable marketing. Fo shares so many great insights on getting started with paid ads, and she is an open book, sharing all the tea on paid ads. Make sure to grab your notebook and pen because you are going to want to take notes.In this episode, you will learn:What you need to know before running paid ads for lead generationWhy an ad campaign that doesn't convert isn't a failureHow much money you actually need to spend on an ad campaignThe difference between boosting a post and running an ad campaignConnect with Fo Alexander:Instagram: @themonetizedmom and @thefoalexanderThe Monetized Mom PodcastYouTubeJoin the Monetized Mom email communityResources Mentioned in Today's Episode:The Monetized Mom bookAds Course (This is an affiliate link, meaning I may earn a small commission on your purchase at no additional cost to you) Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast Launch

In this episode of Coffee With Cole, Cole reflects on crossing a $20M+ milestone selling writing courses online and unpacks the operational, financial, and growth lessons that came with scaling from a creator-led project into a full-fledged business.(00:00) $20 Million Milestone & Business Evolution(02:04) Key Lessons from Scaling Writing Businesses(05:49) Operational Complexity as a Moat(09:33) Customers Want Value, Not More Stuff(12:03) Managing Risk & Smart Business Finances(14:09) Team Building, Commissions & Scaling Sales(17:34) Paid Ads, Growth Challenges & Analytics(20:32) High Performers, Video Content & Final Thoughts~✍️ Want to start writing online? Download this free Ultimate Guide to get started: [https://yt.startwritingonline.com](https://yt.startwritingonline.com/)

If you're a freelancer and you're NOT running paid ads, chances are you fall into one of two types: Type 1: Never tried paid ads because they were too intimidated, too overwhelmed, or convinced they won't work. Type 2: Tried ads and for whatever reason, they didn't work Most freelancers don't even know they're doing it wrong. Common scenario: You spent $100 on ads. Nothing happens. You shrug and say, "paid ads don't work for me." But you have no idea WHICH part didn't work. Was it your hook? Your offer? Your landing page? Your inquiry form? Your sales process? All of the above? But most freelancers won't take the time to figure out what went wrong. They just know "it didn't work." That's like saying "my car doesn't work" without knowing if it's the battery, the engine, or if you just forgot to put gas in it. If you're Type 1, this episode could save you from wasting thousands. If you're Type 2, this episode will show you exactly what went wrong. For full show notes, visit https://6figurecreative.com/398

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with paid advertising strategist Britt Holmes for a grounded, no-hype conversation about what actually makes ads work. With nearly 14 years of experience managing millions in ad spend, Britt shares how she moved from corporate marketing to helping women-led and service-based businesses grow with clarity, ethics, and measurable results.This episode challenges the common belief that ads are a quick fix. Britt breaks down what needs to be in place before spending a dollar, why boosting posts is costing business owners more than they realize, and how sustainable growth comes from strategy, not shortcuts. She offers a refreshing perspective on starting small, stacking wins, and choosing platforms that align with real buyer intent rather than vanity metrics.Listeners will walk away with a clearer understanding of when ads make sense, how to avoid expensive mistakes, and why integrity matters more than trends in digital marketing.If paid ads have felt confusing, intimidating, or disappointing, this conversation will shift how you think about growth. Share this episode with the woman in your life who has been thinking about running ads but is unsure where to start.Timestamps:(00:02) - (07:15): Meet Britt Holmes and why paid ads are often misunderstood(07:16) - (08:59): What must be in place before investing in paid advertising(09:00) - (21:53): Messaging, offers, and setting realistic expectations for ads(21:54) - (29:43): Building sustainable momentum and choosing the right platform(29:44) - 41:15): Ad budgets, DIY pitfalls, and long-term growth strategy(41:16) - (45:15): What actually makes ads work and the biggest mistake to avoidResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastConnect with Britt Holmes:Learn more about Britt: https://www.meritmedia.comInstagram (Britt Holmes): https://www.instagram.com/brittholmeslive/Instagram (Merit Media): https://www.instagram.com/meritmediainc/LinkedIn: https://www.linkedin.com/in/britt-holmes-merit-mediaAbout Britt Holmes:Britt Holmes is the founder of Merit Media Inc and a paid advertising strategist who helps service-based businesses implement ethical, high-performing ad strategies with clarity, simplicity, and measurable results. With over a decade of experience managing ad campaigns and bringing big-brand strategy to small budgets, Britt emphasizes strong targeting, conversion-focused creative, and real business outcomes rather than vanity metrics.Listen on your favorite platform! Click any icon below to find our podcast wherever you love to tune in.

This week Chris Schaeffer discusses issues around the home service industry in Google Ads. The market has changed and many businesses are lowering their budgets and changing their strategies for ppc in the home services industry. Let's talk about why the ppc home service industry is dying.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

How do you turn a beat-up cargo van and a funny name into a $300 million empire? Nick Friedman, co-founder of College Hunks Hauling Junk & Moving, joins UpFlip to reveal the blueprint behind one of America's most iconic service brands.From a summer side hustle to over 200 locations, Nick breaks down the exact systems used to survive the 2008 housing crash, COVID, and volatile markets.In this episode, you'll learn:The "Purple Cow" Strategy: Why a funny name and bright orange trucks were the ultimate "pattern interrupt" to dominate a crowded market.Guerilla Marketing: How to use your vehicle as a rolling billboard and secure high-visibility parking spots for free.The E-Myth Shift: The specific moment Nick realized he had to stop driving the truck to start building the business.The H.U.N.K.S. Acronym: How to build a world-class company culture using values (Honest, Uniformed, Nice, Knowledgeable, Service).Systems Before Scale: Why documenting simple tasks (like safety checklists) allowed them to franchise successfully."Who Not How": The mindset shift required to go from incremental growth to 10x expansion.The "Why, Where, Who" Framework: Why you must define your destination before worrying about the tactical "how."Loyalty Loops: How to turn a one-time moving customer into a lifetime referral source.Surviving Adversity: Lessons learned from launching a franchise model during the peak of the 2008 financial crisis.10x vs. 2x Planning: How to set audacious 10-year goals and reverse engineer them into quarterly "rocks."Timestamps:(00:00) Intro: From Cargo Van to $300M(02:15) The Origin Story: Winning a Business Plan Competition(05:40) Naming the Business & Standing Out(08:30) Guerrilla Marketing Tactics (The Rolling Billboard)(11:50) When to Transition to Paid Ads(15:30) Building a World-Class Customer Experience(18:45) The "E-Myth" Moment: Working ON the Business(22:10) The "Why, Where, Who" Framework(26:00) Overcoming the 2008 Crash & Adversity(31:15) The Fan Blitz: Best Books & Early MistakesTags:  Business scaling, Entrepreneurship, Home Services, College Hunks, Business growth, Business leadership, Customer retention, Junk HaulingResources:Grow your junk removal business today: https://www.upflip.com/course/moving-and-junk-removal-blueprintConnect with Nick: https://www.instagram.com/nickfriedman1/?hl=en

In today's episode of Designed for the Creative Mind, I'm sitting down with Shelby Fowler Moss to talk about something that makes a lot of designers nervous: paid ads. Shelby is a paid ad strategist and sales expert who's helped businesses generate tens of millions of dollars through advertising, and she brings a refreshingly honest, no-fluff perspective to this conversation. If you've ever felt like paid ads are risky, confusing, or something only "big businesses" can afford, this episode is for you. Shelby and I break down what actually makes ads work, why so many business owners get burned by agencies, and how designers can think about ads in a smarter, more sustainable way—without gambling their money or chasing vanity metrics. We dig into what success with paid ads really looks like, why understanding the lifetime value of a client is critical before you ever spend a dollar, and how ads should be viewed as a long-term investment rather than a quick win. Shelby also shares why most agencies fail to clearly define success, how business owners can protect themselves, and what designers need to know even if they plan to outsource their ads. One of my favorite parts of this conversation is Shelby's concept of "digital billboards" for local businesses. We talk specifically about how interior designers can use simple Meta ads on Facebook and Instagram to stay top of mind in the right zip codes, instead of wasting money on traditional local advertising that often ends up in the trash. If you've ever advertised in a neighborhood magazine and wondered if anyone actually saw it, this will hit home. Shelby also walks us through her "attract, demonstrate, sell" framework and explains why showing your work, your process, and your personality builds far more trust than simply saying you're the best. We talk about creative fatigue, why video matters, and how designers can position themselves as the go-to expert in their market without needing massive budgets or complicated funnels. This episode is a must-listen if you want to understand paid ads without the hype, learn how to think like an investor instead of a gambler, and explore smarter ways to grow your visibility and client base as a creative business owner. If paid advertising has been on your radar but felt overwhelming or intimidating, Shelby brings so much clarity to what actually matters—and what doesn't.   Shelby Fowler-Moss is a paid ads strategist and sales expert who's helped her clients generate tens of millions of dollars from paid advertising. After running one of the top boutique ad agencies for 7 years, she now teaches entrepreneurs how to think like investors, using ads to build real leverage, not chaos. Her teaching style is straight-talking, high-energy, and rooted in what actually works in today's market, no fluff, no theory, just strategy that scales.   RESOURCES: Fix the Leaks: The Hidden Places Your Business Is Quietly Losing Time & Money https://www.addevent.com/event/qjrn64tbm77l   How to Price Your Design Services with Confidence https://thedesignbakehouse.com/pricing-workshop   INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program: https://thedesignbakehouse.com/interior-design-business-bakery   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location. https://mysidemark.com/   MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month. https://thedesignbakehouse.com/lead-lab   Stay in touch with Michelle on Instagram: https://www.instagram.com/thedesignbakehouse/   Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad    Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact  

There's a reason growth feels harder now than it did a few years ago. The market changed, but a lot of the advice didn't.Some guidance that once helped gyms survive is now quietly limiting how far they can go.Welcome to Gym Marketing Made Simple — the podcast designed to cut through the noise around gym growth. Each conversation breaks marketing, sales, and leadership down into practical systems boutique gyms can actually apply, without relying on luck, burnout, or outdated playbooks.Episode HighlightsIn today's episode, the conversation takes a hard look at why so many boutique gyms struggle to scale and how outdated mentorship advice plays a major role. The discussion challenges the long-standing belief that paid ads are unnecessary or risky, especially when the most successful fitness brands invest heavily in marketing. This episode reframes marketing as a requirement for modern gym growth, not an optional add-on.Episode OutlineWhy many mentorship companies discourage paid ads—and where that advice falls apart.How major franchises like Orange Theory and F45 actually approach marketing spend.The danger of staying loyal to advice that no longer matches the market.When “fundamentals first” becomes a ceiling instead of a foundation.Why bring-a-friend promos can't replace consistent marketing systems.How professionalism and perception influence buying decisions.The importance of predictable marketing instead of reactive tactics.Recognizing when it's time to find more advanced guidance.Episode Chapters00:00 Intro00:05 Marketing Strategies for Boutique Fitness Gyms04:06 Challenges with Mentorship Companies' Advice07:23 The Importance of Paid Ads and Marketing Investments07:38 Strategic Planning for Gym Owners23:31 The Role of Marketing in Gym Growth23:44 The Impact of Marketing on Gym SuccessAction TakenRe-evaluate current marketing advice and where it's coming from.Look at what successful gyms are doing, not just what's being recommended.Clarify long-term goals: exit, expansion, or sustainability.Start treating marketing as an investment, not an expense.Track numbers and make decisions based on data, not opinionConclusionWhat holds many gym owners back isn't a lack of effort or commitment—it's staying tied to advice that no longer matches the reality of today's market. As competition increases and consumer expectations shift, the margin for outdated thinking gets smaller. This episode challenges gym owners to step back, question long-held assumptions, and make decisions based on where the industry is now, not where it used to be.CTAIf this conversation hit close to home, take time to reassess the marketing systems currently in place and compare them to what thriving gyms are actually doing today.Supporting Information

This week Chris Schaeffer ranking the best and worst Google Ads bid strategies. There are a lot of options on Google for search campaigns and there is only 1 bidding strategy that is considered the BEST one. And that means there are a lot of others that are basically trash.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

In this episode of The Profit Lifestyle Podcast, Scott Carpenter breaks down one of the most effective, evergreen cash-generation strategies gym owners can run—without relying on paid ads.This training is a direct walkthrough of the $10K Weekend Playbook, a proven framework gym owners use to monetize existing email lists, social audiences, and past clients when cash flow is tight—especially during slow seasons like January.This episode is not theory.It's a step-by-step system you can run any month of the year.

Send us a textWhat if every dollar spent on ads could be traced to a signed contract, a booked meeting, or a new client? The disconnect between ad spend and revenue isn't a mystery businesses have to live with. This problem, the attribution gap, can be solved through methodical thinking, technical capability, and a willingness to build the infrastructure that connects marketing activities to real business outcomes. In this episode, we pull back the curtain on two concrete case studies using two real companies who faced the maddening reality: their CRM systems and ad platforms weren't talking to each other. Tune in to see how Optidge built the data bridges that transformed guesswork to strategic growth and implemented deliberate optimization tactics across their ad campaigns to drive further success.  An Optidge "Office Hours" Episode:Our Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, partners, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes. Get ready to get marketing!Episode Highlights: Marketing attribution requires connecting ad platforms to revenue data, not just lead counts.Building a feedback loop between CRM and advertising platforms transforms how you optimize campaigns.Data silos prevent businesses from understanding which marketing efforts drive actual revenue.Custom attribution pipelines can reveal sales cycles, funnel speed, and high-value customer sources.Fragmented tech stacks create blind spots that make it impossible to track leads to final conversions.Episode Links: OptidgeOptidge Services: Hubspot for Paid MediaPaid Search Association Webinar: Hubspot and Google Ads - Everything You Wanted to KnowThe DM Mentor on InstagramFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

How to Use Google + Meta Ads to Grow Your Local Studio with Paid Ads Expert Ashley BrockWelcome back to another episode of Female emPOWERED — and Happy New Year, friends! We're kicking off 2026 with an episode that every Pilates, PT, yoga, or boutique wellness studio owner needs to hear.Today, I'm joined by the brilliant Ashley Brock, founder of the Paid Ads Academy, bestselling author of How to Win with Paid Ads, and a strategist who has managed over $200 million in ad spend. She built a nearly 8-figure company in under three years, has had million-dollar days, and leads an incredible team supporting entrepreneurs in becoming findable, profitable, and known for more.I'm also a client inside her mastermind — and I can confidently say it's one of the few programs that truly delivers on what it promises.If you've ever wondered which ads to run, where to spend your marketing dollars, or why your Google or Meta ads aren't working, this episode breaks it all down.What We Cover in This Episode✔ Why Google Ads should be the FIRST step for local brick-and-mortar studiosAshley shares why Google captures “problem aware” and “solution aware” clients — the people already searching for Pilates near me, yoga studio nearby, physical therapist Miami, etc. These are high-intent leads ready to buy today.✔ The two-part strategy all local service businesses needAshley explains why you must pair:Prospecting with Google → be findableRetargeting with Meta (Facebook + Instagram) → stay top of mindThis combo creates the “everywhere effect” that keeps you in front of potential clients until they convert.✔ The most common Google Ads mistakes business owners (and agencies!) makeIncluding:Using broad match keywords that send your ads to the wrong peopleTargeting entire states or countries by accidentOptimizing for low-intent conversions (like contact page views)Not understanding the difference between manual bidding and smart biddingFocusing on the wrong metricsAshley simplifies this so you know exactly what matters.✔ The ONLY 3 Google metrics Ashley cares aboutIf you're running ads for a local studio, these are your north stars:LeadsCost per leadClick-through rate (CTR) — ideally 5–10% or moreShe opens up about:Leaving her job in 2022Investing in high-level coaching (including a $50K program while pregnant!)Her first six-figure dayScaling from a team of 2 → a thriving team of 12+How investing in herself and her team multiplied her resultsHer story is a powerful reminder that skills stack, courage compounds, and clarity accelerates growth.Both Ashley and I share candid insights about:Setting boundaries as a female founderManaging rapid team growthAvoiding people-pleasing in businessSaying “no” more often to protect your energy and impactJoin Ashley's Win With Paid Ads ChallengeThis is exactly how I found Ashley — and let me tell you, I had zero intention of joining her mastermind at first. But her 5-day challenge blew me away. I learned something new every day and instantly knew I wanted to work with her.Ig Handle: https://www.instagram.com/ads.with.ashley/Join the Win with Paid Ads Challenge: https://www.paidadscoaching.com/a/2148041125/Nq5sPzDb 

In this episode of the Goal Crazy Podcast, host Jason VanDevere speaks with business and sales coach Tracy Beavers about her journey from a reluctant corporate employee to a successful entrepreneur. Tracy shares her insights on building an online business, acquiring clients, and the importance of email marketing. She emphasizes the need for realistic expectations in entrepreneurship and the dangers of comparing oneself to others in the industry. Tracy also discusses strategies for selling without being salesy and the significance of nurturing relationships with potential clients.Enjoy The Show! Guest Links: Website: https://www.tracybeavers.com/Podcast: Create Online Business Success: https://podcasts.apple.com/us/podcast/create-online-business-success-email-list-leads-growth/id1751582214Facebook Group: https://www.facebook.com/groups/1029969944188688/

This week Chris Schaeffer and Joey Bidner discuss ad copy strategy in Google Ads. These methods are new because we have new data points in Google Ads for headline CTR and we can use this data to make critical decisions about the best headlines to use in campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Running ads but not seeing results? It might not be your targeting, budget, or creative…it's your messaging. Daniel sits down with Ashley Brock, founder of Paid Ads Academy, to break down her Rainmaker Messaging Framework: a repeatable system she's used to spend over $200M on ads and grow her business to nearly eight figures in under three years. Ashley explains why most marketers skip messaging and jump straight to ads, and how that shortcut leads to wasted spend and stalled growth. They walk through each element of the Rainmaker framework with real-world examples you can apply immediately. You'll also learn: Why ads fail when they speak to the solution too early How to instantly clarify who your message is for The small wording shifts that make ads feel personal Whether you're running paid media, building a personal brand, or refining your company's positioning, this episode will change how you think about messaging. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials   Follow Ashley: LinkedIn: https://www.linkedin.com/in/ashleyjettonbrock/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Organic reach isn't dying — but relying on it alone might quietly cap growth.As franchises double down on paid ads and polished systems, boutique gyms face a harsh reality: visibility now comes at a price.Welcome to Gym Marketing Made Simple — a podcast designed to cut through the noise and focus on what actually builds steady momentum for boutique gyms. Each episode breaks marketing and sales systems into clear, repeatable steps, so growth feels intentional instead of reactive.Episode HighlightsIn today's episode, the focus is on the widening gap between franchises and boutique gyms, why paid marketing is no longer optional, and how consistent growth in 2026 depends on understanding real numbers like lead conversion, lifetime value, and churn instead of relying on organic reach alone.Episode OutlineWhy organic reach continues to decline on platforms like Instagram and Facebook.How franchises dominate attention by spending $7,000+ per month on ads.The reality of churn rates and why organic growth alone hits a ceiling.Paid marketing vs. organic marketing: trust-building versus visibility.The “halo effect” and how consistent ads increase perceived credibility.Why outdated advice from mentors can quietly stall gym growth.The importance of systems, processes, and fast lead follow-up.Understanding unit economics: lead-to-close rate, cost per lead, lifetime value.Building a predictable growth engine instead of relying on short-term wins.Real-world examples of gyms growing through long-term paid strategies.December-only offer for gyms already generating $15k+ monthly revenue.Episode Chapters00:00 Intro00:05 Marketing in 2026: The Role of Organic and Paid Strategies02:18 The Halo Effect and Trust in Advertising08:13 The Impact of Increased Competition and Churn Rates15:49 The Importance of Metrics and Long-Term Marketing22:04 Real-World Examples and Practical Advice26:11 Special Offer and Final ThoughtsAction TakenPublish December special details on the website with clear sign-up instructions.Add a direct call-to-action to book a free assessment.Prepare onboarding timelines with a 7–14 day setup window.Set capacity limits and communicate the client cap clearly.Create a reporting template to track lead-to-close rate, cost per lead, cost per acquisition, lifetime value, and churn.Launch the December promotion offering $500 off for qualified gyms.Close enrollment at year-end or once spots are filled.ConclusionGrowth in 2026 won't come from hoping posts reach the right people. It will come from clear systems, consistent visibility, and knowing the numbers behind every decision.CTAIf the gym is already generating at least $15,000 per month and wants to create predictable growth going into 2026, book a free assessment and check if the December offer is still available.Supporting Information

Today's episode is a fireside chat I had with Warrior Rising, a Nonprofit empowering Veterans in business. I break down how to actually win on social media today. We go deep into platform-specific content strategy, how social media algorithms really work, and why AI is becoming essential for marketers in every industry. I also talk about how paid advertising has changed over the years, what the winning strategy looks like now, and how to think about social media as a real business and growth engine. If you're serious about marketing, content, and growth, this episode is a must.

Want to get things done faster in Google Ads? Check out these three power tools that can help you become more effective in Google Ads. Also, MERRY CHRISTMAS! I'll be back in 2026 with more Google Ads podcasts.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Paid ads are breaking — and social commerce is quickly becoming the most powerful growth channel for modern brands.In this video, Jordan West breaks down what social commerce really is, why creators are outperforming brands, and how platforms like TikTok Shop and live shopping are driving net new revenue instead of just shifting sales around. You'll learn why this channel could become a trillion-dollar opportunity, how brands should think about creator-led commerce in 2026 and beyond, and what makes Social Commerce Club's approach different from traditional TikTok Shop agencies.If you're an e-commerce founder, DTC operator, or marketing leader trying to build sustainable growth beyond paid ads, this video explains the system, the mindset, and the future of social commerce.===============================

What is a click in Google Ads? Today we talk about what you need to know about how Google defines a click in paid search. Five important facts you need to know about a click on google ads search campaigns!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

You know what's wild? I had three of my coaches (Richie, Dennis, and Rob) on the podcast this week to settle the organic vs. paid ads debate once and for all. Combined, they've spent tens of millions on paid ads and generated hundreds of millions in revenue for clients. And here's what they said: If you're doing organic without paid ads, you're playing marketing on hard mode. Organic takes 90-100+ videos before you hit an inflection point. Each piece takes 3+ hours. And you're competing against dopamine-engineered content designed to keep people scrolling. Meanwhile, our clients spend $5-10/day on ads and get 5+ booked calls. But the weirdest part? The #1 objection we hear from freelancers about running ads is: "I'll look desperate." Especially music producers. They think if people see them running ads, everyone will assume they're struggling for work. Which is... completely backwards. We break down why in this week's podcast episode. We also cover: When organic actually makes sense (and when it's a waste of time) Why choose YouTube over Instagram when creating organic content The real reason ads + organic work like rocket fuel together How one client spent $900 and brought in $40K For full show notes, visit https://6figurecreative.com/392

This week we audit an account with a 29% optimization score in Google Ads. Does a low optimization score mean the account is failing? What do all of these recommendations in Google Ads really mean? Let's talk about the reality of the optimization score system and how it affects the performance of your search campaigns on Google.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

If you've wondered whether ads would actually work for your business, today's episode gives you a clear answer. Claire breaks down the six business models that consistently do well with Facebook and Instagram ads — and why they tend to see strong results even at low daily spend. This Week on the Get Paid Podcast: The 6 business models that typically thrive with ads Local businesses 1:1 service providers 1:1 coaches Retreat hosts Digital product businesses Group programs, masterminds & memberships Why these models benefit from steady visibility When ads help… and when they don't How to tell if now is the right time for you Mentioned in this episode: Absolute FB Ads (opens Dec 8–16) Done-with-you Ads Session bonus + January Boot Camp AFA Waitlist – clairepells.com/waitlist Now it's time to GET PAID. Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.  

Have you tried and failed at Google Ads? This week Chris Schaeffer discusses a simple way to ensure you are getting the right traffic from your Google Ads campaigns. Using this simple bidding method and traffic management strategy you can be sure you are paying the right price for the right traffic. It's called Pay Per Value bidding. Let's talk about that!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com