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Reactions are distractions, but responses are transformation. In this episode, Ashley breaks down the powerful difference between reacting and responding, and how this simple mindset shift can literally rewire your brain. Whether it's in relationships, business growth, or scaling your ads, learning to pause and respond from your prefrontal cortex (not your amygdala) can change everything. Listen as Ashley dives into the science behind emotional regulation, the impact it has on decision-making, and how to start applying this in every area of your life. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley
In this episode, we dive deep into the debate every gym owner faces — should you rely on organic content or invest in paid ads? Charlie breaks down why choosing one side is the biggest mistake you can make, and how the smartest gyms combine both to dominate their markets. You'll discover the real reason paid ads “don't work” for most owners, the hidden opportunity cost of staying organic, and the mindset shifts needed to scale beyond 100 members. Whether you're a new coach or a seasoned operator, this episode will change how you think about marketing forever. Key highlights of this episode include: ✅ The hidden cost of staying stuck in organic-only marketing. ✅ Why paid ads fail when your sales process is weak. ✅ The simple formula for balancing organic and paid growth. ✅ How long-term ads improve both lead quality and conversions. ✅ Why time, trust, and consistency drive predictable revenue growth. If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ Luke: https://www.instagram.com/lukebrobinson_/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
Has your business hit a growth plateau? If so, this episode is for you. Because building a brand isn't just about good design or smart strategy–it's about finding your voice and using it to create opportunities. In this special conversation, I joined Brian Mattocks on The Hard to Market Podcast to talk about the lessons I've learned running The brandiD for more than 15 years, and why your voice is often the most powerful marketing tool you have. Your Voice Builds Your Pipeline If your growth has slowed, hiding behind the work won't turn things around. You need to put your voice out there. I share how podcasting, LinkedIn, and even simple visibility habits can attract the right people to your business, even if you're introverted. Focus Creates Momentum Trying to speak to everyone dilutes your message. When I relaunched MyPath101, narrowing the audience and leaning on partnerships made all the difference. You'll hear how choosing focus over frenzy during slow periods can create the traction your business needs. Enjoy this episode… Soundbytes 05:23 - 05:48 “Our growth has been completely organic over these last 14-15 years, except for some partnerships and people who stumbled upon us through Google searches. But even those partnerships have been organic, meaning they just kind of came about by happenstance. I wasn't overly intentional about creating them, but we've always done really good work, and my team is exceptional at what they do.” 08:33 - 09:00 “When I launched that company, it was in 2015. Then we had three different target audiences. It was parents, the students themselves, and high school and college administrators, and we were trying to sell to all three…That wasn't the best move, because it was really difficult to speak to all three through one website.” 29:20 - 29:41 “I lean on my faith, quite honestly, more than ever when things get a little sticky. Whether it's personnel changes or a little uptick in business, I honestly pray about it. That the right people come our way.” Quotes “I'm here to help people be limitless in whatever their journey is.” “Strategy is great, but it's nothing if you don't do something with it.” “I love helping people figure out what they're here to do and then bring light to them, you know, to shine on their journey.” Links mentioned in this episode: Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host Website: https://podcastchef.com/ Connect with Brian Mattocks on LinkedIn: https://www.linkedin.com/in/brianmattocks/
Ashley Brock has managed over $200 million in ad spend and scaled her advertising agency from $250K to $6 million in just two years. In this episode, she shares why Google Ads should be your starting point (not Meta), reveals her "search and social" retargeting strategy, and explains how balancing humility with credibility transformed her business. Key Takeaways Start with Google Ads instead of Meta—people searching have higher intent to buy than social media scrollers Use the "search and social" strategy: capture high-intent leads on Google, then retarget them with video content on Meta Balance humility with credibility by sharing your wins upfront—people need to know why they should listen to you Get specific with your messaging and "stack the pain" to make prospects feel like you're speaking directly to them About Ashley Brock Ashley Brock is the Founder & CEO of the Paid Ads Academy and the go-to expert for paid ads coaching. With over a decade of experience and more than $200 million in ad spend managed, she has worked with Fortune 500 brands, partnered with Google, Meta, and TikTok, and helped thousands of entrepreneurs grow their businesses using her proven ad strategies that convert. Her methods have supported clients spending anywhere from $10/day to $100,000+ per day, and she has personally scaled her own business to 7 figures (soon to be 8). Ashley is the #1 Amazon bestselling author of How to Win with Paid Ads™, host of the Win with Paid Ads Podcast, and has been featured on ABC News. When she's not teaching business owners how to become findable™ online, Ashley is a wife, a mom of two young boys, and an entrepreneur passionate about helping others master a skill that can transform their business for years to come. In This Episode [00:00] Welcome to the show! [04:30] Meet Ashley Brock [05:46] Paid Advertising [13:54] The Power of Google Ads [20:04] Setting Up Ads Properly [21:36] Having a Re-Targeting Structure [26:46] Establish Your Credibility [31:31] Being In a Mastermind Group [37:00] Connect with Ashley [39:03] Outro Quotes "The performance of your ads will fall to the level of the skill of the person managing them." - Ashley Brock "Specificity creates the necessity." - Ashley Brock "You were so humble that you were actually not able to help them because they weren't listening, because they didn't care and they didn't believe you." - Ashley Brock "You are doing a disservice by not saying, here's why I can help you. Too many people are burying the lead." - Ashley Brock "What got you here won't get you there." - Ryan Koral Guest Links Find Ashley Brock online Follow Ashley Brock on Instagram | YouTube Listen to the Win With Paid Ads podcast Ashley Brock's book: “How To Win With Paid Ads” Join the “Win With Paid Ads Challenge” Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
Market, Scale, Grow: Facebook Ad Strategy for Teacherpreneurs
Think you need paid ads to pack a virtual summit? Let's flip that script (coming from a FB ad strategist!). Today, we'll map out a no-ads growth plan that's driven by trust, smart partnerships, and a visible, human presence!You absolutely can fill seats and create momentum without touching a single ad dashboard (unless you want to!).__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com
Influencers already have what most businesses are chasing...trust. That loyal audience, the solid ground of followers, is the ultimate unfair advantage. In this episode, we're breaking down how influencers can use paid ads to pour gasoline on an already burning fire — turning organic reach into scalable, consistent growth. Ashley dives into the long-term effects of owning your audience instead of relying solely on social media platforms. From where to strategically place your ads, to how Amazon attribution links can track real results, and how influencers can leverage their following for more than just one-time conversions. Most influencers only get paid on the cart value — but the real money is in everything that comes after: bonuses, repeat purchases, and brand relationships built on data and trust. If you already have followers, this episode will show you how to turn that influence into a sustainable business model that keeps paying off long after the first click. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
Ready or not, the 4th quarter is here. It's time to sell! The 4th quarter is crucial for any small business. It can make or break your year and generate the momentum you need going into the next year. The 4th quarter matters. I've been through nine 4th quarters in my business and I've learned a LOT along the way. In this episode, we're talking about four areas you need to focus on during this important time of the year in order to maximize your revenue before year-end. Building Your Q4 Sales Strategy Inventory Have it Manage it Create demand for it Holiday Promotions Gift Guides Marketing & Advertising Email Marketing - the money is in your list! A consistent plan is crucial. Segment your list and send targeted emails. Have abandoned cart flows and browse abandonment flows set up! Social Media Schedule - consistency is king! Paid Ads - target specific demographics, interests, and behaviors. Prepping for Peak Sales Days Customer Service Make this a priority! Schedule time for it! You'll have a lot of first-time customers - make their experience a good one! Social Media Response Time Answer questions & respond to comments promptly. Clearly Communicate Urgency & Deadlines Banners on home page Flash sales Promotional codes Free shipping thresholds Christmas shipping deadlines Managing Logistics & Fulfillment Clearly outline shipping and processing timelines. Make sure you have enough staff to handle the influx of orders. Hire temporary staff for the holidays. Have current staff work extended days/hours. Conduct a supply inventory NOW! Bags Boxes Tape Shipping labels Etc. Holiday Packaging How will you uplevel your customers' experience this season? That sounds like a lot of extra work to do, doesn't it? And it is. But it is all SO important. So it's time to ask yourself, “What can I eliminate from my day-to-day so I can focus on these revenue-generating activities?” Now is not the time to start a blog or podcast. It's not time to create a new ebook or opt-in. It's not time to build a new website or plan for 2024. Now is the time to focus on SALES and the activities that generate those sales. The 4th quarter is here! Join me for this episode as I walk you through 4 areas of focus you need to jump into right now to make the most of your 4th quarter. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!
Are your Facebook or Instagram ads falling flat — no leads, no enrolments, and no idea why?You're not alone. In this episode, Chantelle Bruinsma and Michelle Hunter unpack why paid ads often don't deliver the results you hoped for — and how to fix it for good.You'll discover the simple, soulful marketing shifts that help you attract dream students, reconnect with your studio's magic, and finally run ads with confidence — knowing they'll actually work.✨ In this episode, you'll learn how to:Rebuild your website into an enrolment engine that turns clicks into studentsCraft marketing messages that connect with hearts, not just fill classesSimplify your ad strategy so you stop wasting money and start building momentumAfter this chat, you'll have the clarity and confidence to know what to focus on first — and how to make every marketing dollar count.
The 10K Weekend Playbook: How to Generate $20K+ in New Revenue Without Paid AdsEvery gym owner eventually hits that moment:
Episode Summary: Erin talks with Taylor Frame, Co-Owner and CRO of Best Practice Media, about what's working in paid ads for coaches and course creators, when to start, how much to spend, and how to blend ads with organic content for steady growth. Guest Info: Taylor Frame is the co-owner and Chief Revenue Officer of Best Practice Media, a digital growth shop. With a passion for helping entrepreneurs hit their goals, Taylor has consulted and worked with over 400+ eCommerce companies ranging from start-ups to enterprise level accounts. Under his leadership, the agency has launched and scaled over 100 brands to consistent 6-figure months, finding creative solutions in the shifting eCommerce world. Links: LinkedIn: https://www.linkedin.com/in/taylor-frame Website: https://bestpracticemedia.com/ Connect with Erin: Instagram: @erinnicolecoaching
Why Your Podcast Isn't Growing: A Get More Listeners Podcast For Podcasters
Click here to book a free strategy session if you want to grow to 5-10k monthly downloads in 6 months or less and have a fully monetized podcast without replying on social media, paid promotions or high profile guests.Are you pouring hours into your podcast only to feel invisible — no new listeners, no income, and no clear way forward?In this episode, Anthony Nwaneri and Taig O'Shea reveal the ultimate guide to grow and monetize your podcast without social media, paid ads, or chasing high-profile guests. They've helped over 400 podcasters break through flatlined downloads and turn their shows into profitable, audience-driven businesses.What You'll Learn (3 Transformational Takeaways):The 3 Core Fundamentals every host needs to transform their show from hobby to profit machine.How to build a unique podcast positioning that attracts your ideal listeners — without competing in an overcrowded niche.A proven 4-step system (unique show, demand-based content, podcast SEO, and guesting strategy) that gets you thousands of organic listeners fast — no social media required.If you're ready to finally grow and monetize your podcast without social media, press play now and learn how to turn your show into a predictable, profitable growth machine.More From Get More Listeners:Click here and grab your free copy of our best selling book Podcast Marketing + A mini podcast audit.Or visit: https://getmorelisteners.com/bookView client results & case studiesLooking for a new hosting platform with amazing analytics? Try Captivate for free hereEmail admin@getmorelisteners.com to get in contact with Taig & Anthony.This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy.You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.
In this episode, we sit down with Amber Ginn, International Board-Certified Lactation Consultant (IBCLC) and founder of The Latch Link, a national telehealth practice serving moms across the country. After joining Paid Ads Academy and completing her VIP Day, Amber implemented the Paid Ads Playbook and completely transformed her business — scaling her client base, expanding her reach nationwide, and hiring six new team members in just four months. She shares how she shifted from doing it all herself to leading a growing team and building a scalable marketing system that attracts dream clients consistently. We talk about: - How Amber moved from one-on-one consults to a national telehealth model - The systems and mindset shifts behind rapid team growth - What changed when she launched her first paid ads - How she's using the Paid Ads Playbook to create sustainable momentum Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley Connect with Amber Ginn: Instagram: @thelatchlinkwithamber
Are you a fitness coach trying to figure out whether to focus on paid ads or organic content to get clients and grow your online coaching business? You're not alone, most coaches waste months (and thousands of dollars) testing both without a clear strategy. In this episode, I break down the pros and cons of paid ads vs organic content so you can finally understand which one makes the most sense for your stage of business and how to use both strategically to grow your high-ticket fitness coaching program. Make sure you have your note pads or apps out and listen to the full episode. Keep taking action, pursuing personal excellence, and impacting lives! In This Episode, we discuss: The truth about paid ads, when they work, when they don't, and how to avoid burning money on clicks that don't convert The power of organic content, how to attract dream clients through consistent content without relying on ads The exact point where it makes sense to transition from organic to paid marketing Follow Us: Instagram: https://www.instagram.com/chrisandericmartinez/ YouTube: https://www.youtube.com/user/Dynamicduotraining Watch the YouTube Video On This: HERE: https://youtu.be/gMFG8WYMg1w?si=EuHNvrHEn8v_NPxG Attention Nutrition & Fitness Coaches: "Apply For Our Mentorship and Get a FREE 15 Min Business Consult” See HERE *Free High-Ticket Pathway Masterclass: Discover How Nutrition and Fitness Coaches Install a Proven System That Adds Six Figures to Their Business Without posting endless organic content, sending 100's of cold DM's, and charging low ticket priced programs Watch Here See the full Show Notes to this episode here: https://www.liveadynamiclifestyle.com/podcast/paid-ads-vs-organic-content-for-fitness-coaching-clients/
Most gyms don't need more ads — they need to start in the right place in the marketing funnel.Welcome to the Gym Marketing Made Simple podcast — built for boutique gym owners who want to consistently attract members and grow revenue without taking on the full-time job of being a marketer.Episode HighlightsThis episode breaks down the four stages of the marketing funnel — awareness, consideration, evaluation, and commitment and explains where to start for the most significant impact. Tommy describes why gyms should prioritize reactivation and referral campaigns before focusing on organic content, SEO, and ultimately paid ads. He also discusses when a gym should consider advertising and why many stall between 125–150 members without it.Key TakeawaysThe marketing funnel has four stages: awareness, consideration, evaluation, and commitment.Start with re-engaging current and past members through reactivation and referrals.Build trust and proof with testimonials and social content.Strengthen online visibility through SEO and Google My Business.Use paid ads once organic growth levels off or the gym reaches 125–150 members.Episode Chapters00:00 Intro00:05 Introduction to the Podcast and Marketing Funnel Stage01:52 Building Community and Moving Up the Marketing Funnel03:07 Addressing Market Competition and Paid Advertising05:16 Evaluating the Need for Paid AdvertisingCall to Action (CTA)Follow Gym Marketing Made Simple and share this episode with another gym owner. Want to identify the next step for growth? Book a free strategy call to plan your funnel.Supporting Information
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this episode of the Real Estate Pros Podcast, Kristen and Michael Walsh discuss the importance of marketing in real estate, the role of AI in creating effective ads, and the common pitfalls that real estate professionals face. Michael shares insights on optimizing paid ads for better ROI, navigating compliance issues, and learning from competitors. The conversation emphasizes the need for real estate professionals to take charge of their marketing efforts and leverage technology to enhance their advertising strategies. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
Ever wonder what business owners are really asking about paid ads? In episode 88, Ashley reveals the Top 5 Paid Ads Questions business owners ask ChatGPT and breaks down the answers you actually need to know. From budgeting and targeting to creative strategy and platform choice (Facebook vs. Google ads), Ashley shares practical insights that will help you run smarter, more profitable campaigns. If you've been confused about how much to spend, which platform to start with, or how to know if your ads are working, this episode gives you clarity straight from the questions entrepreneurs are asking every day. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley
Watch This NEXT: https://youtu.be/FA8kGL3JXx8Apply to Work with Voics: https://www.voics.co/schedule-youtubeJoin Aura: https://www.aura-app.ai/Guest - Cardinal MasonYouTube: https://www.youtube.com/@CardinalMasonTwitter: https://x.com/cardinalmason?lang=en(00:00) Staying Relevant in the Info Product Space (02:15) From Influencer to Business Operator (05:27) Hitting Revenue Milestones & Paid Ads (07:42) Scarcity Mindset & Business Cycles (11:25) Materialism vs Building Wealth (13:23) Scaling with Paid Ads (20:07) The New Role of Organic Content (23:52) Market Saturation & Copycats (25:09) Targeting an Older Demographic (27:48) Building the Sales Team (30:37) Scaling Call Funnels & Webinars (34:59) Structuring Sales for Scale (38:04) Culture & Retention in Sales Teams (41:35) Leadership & Firing Lessons (43:45) Fitness as a Business Advantage (46:09) Fitness Journeys, TRT & Peptides (54:07) Lifestyle Trade-offs (59:38) Longevity, Mobility & Health as the Ultimate Flex (01:04:31) Shifting Motivations & Revenue Scoreboard (01:07:23) From Info Products to SaaS (01:11:20) SaaS Economics & Business Models (01:16:55) Scaling SaaS Through Info Product Flywheels (01:21:23) The Future of Info Products (01:25:29) Doubling Down When Things Are Good Support the show
Some clients light you up, while others leave you feeling drained. If you're attracting people who don't value your work or push back on pricing, it's not a pricing issue - it's a positioning one. In this episode, I share how to align your message and marketing strategy so you naturally attract clients who are the right fit from the start.You don't need to do more or spend more. What you need is clarity around who you're speaking to, consistency in how you show up, and a few intentional shifts in your organic marketing. I'll walk you through what that looks like and the most common reasons business owners end up working with the wrong people (and how to fix it).Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Learn how Free Soul found its first customers without a marketing budget. From 4 a.m. gym visits to eight-figure growth, learn actionable startup tips ahead.For more on Free Soul and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
In this episode, Ashley sits down with Meredith, the Brand & Creative Lead of Paid Ads Academy, to share the story behind the brand. Meredith opens up about her life leading up to this role, why creativity and branding have always been part of who she is, and the path that brought her to shaping the vision at Paid Ads Academy. They talk about how she built the branding experience for Launch Your Ads Live, what her role looks like today, and where the brand is headed next. This is a personal and behind-the-scenes conversation about the journey that led Meredith here and the exciting direction Paid Ads Academy is moving toward. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley
This week, we're joined by Luke, who put organic Instagram posting to the test to see if it could drive growth for fitness businesses. The results? Crickets. But when compared to paid ads, the difference was night and day. Luke shares his experience battling the algorithm, testing hooks and thumbnails, and ultimately learning why organic content is unreliable for client acquisition. More importantly, we uncover why paid ads give gym owners and online coaches the systematic control they need to grow fast. Key highlights of this episode include: ✅ Why organic posting is unreliable and unpredictable for growth. ✅ The algorithm myths that keep coaches chasing their tails. ✅ How to stop building your business on “hope marketing.” ✅ The systematic control paid ads give over leads and clients. ✅ Why Instagram should support—not drive—your business strategy. You can check out FMA Demo, http://fmademo.co, to see how it all works. If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ Luke: https://www.instagram.com/lukebrobinson_/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
Zoe Garcia is the founder of Blondi Comfort, an apparel brand she started in high school. What began as a small idea in her bedroom has grown into a business with loyal customers and community-driven events like a Boston pop-up. She is passionate about building brands with intention and creating pieces people genuinely love to wear.Full Show Notes
You don't need a clinic or a huge ad budget to get clients. In this episode, I'm breaking down simple, free ways to find your first (or next) few cash-based clients — both locally and online. Whether you're mobile, hybrid, or 100% telehealth, these tips will help you build real momentum.
In episode 86, Ashley breaks down Alex Hormozi's $100M Book Day through the lens of paid ads specifically, what it really looks like to test over 2,000 ads to fuel a launch at this scale. She shares what worked, what didn't, and the biggest lessons business owners can take away from this strategy. From creative volume to audience testing and the mindset behind running thousands of variations, Ashley explains how you can apply the same principles without needing a $100M budget. If you've ever wondered how to scale ads effectively or what it takes to dominate with a launch, this breakdown will change the way you think about paid traffic. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley
What if you could grow your massage practice without spending a dime on ads? In this episode, we sit down with returning guest Amie Kraft, a massage therapist who has mastered the art of leveraging Google My Business reviews to build a thriving practice.Together, we unpack why Google reviews hold so much weight for local businesses, how to ask for them in a way that feels natural, and the psychology behind why potential clients trust reviews almost as much as a recommendation from a close friend.You'll learn:✨ Why Google reviews boost your SEO and visibility in local searches✨ The psychology of social proof and how it influences client decisions✨ Amie's personal system for requesting, tracking, and responding to reviews✨ How to handle negative feedback with professionalism and graceIf you've ever hesitated to ask for feedback, consider this your reminder: reviews aren't just “nice to have” — they're one of the most powerful tools to grow your practice without relying on paid ads.
Want to generate more leads without relying on referrals, luck or lead brokers? In this livestream we'll dive into the “Paid Ads” mindset and show you how business owners can flip the way they see advertising. Too many people treat Facebook Ads as a cost, when in reality they're an investment that can create predictable growth. I'll break down how to avoid the most common mistakes, how to test offers from as little as £10 a day, and why building your own system is better than renting leads from platforms like Bark or Checkatrade. If you're looking for a Facebook Ads Agency that understands business growth, or you want to learn how to run paid ads that bring in consistent, qualified leads, this session is for you.
Want to follow along with Lauren on Social Media:@goldmangrowshttps://www.goldmangrows.com/SummaryIn this episode, Christa welcomes Lauren from Goldman Grows, a paid ads leader with extensive experience managing multi-million dollar ad budgets. Lauren shares her insights on how creatives can harness Facebook ads to elevate their business to the next level. Together, Christa and Lauren discuss practical strategies and hint at an exciting collaboration in the works. Tune in to learn from Lauren's expertise and discover how to make paid ads a transformative tool for your business.TakeawaysSimplifying Paid Ads: Lauren shares how paid ads can be straightforward and cost-effective, debunking common myths.Solid Offer Foundation: Ensure your offer is strong and engaging before investing in paid ads to maximize effectiveness.Precision Targeting: Utilize ads manager for precise audience targeting, rather than relying on post boosting.Building an Ecosystem: Integrate ads with organic content to create a cohesive marketing strategy that enhances brand exposure.Long-term Strategy: Approach paid ads as a long-term investment rather than a quick solution for immediate results.Investing in Growth: Embrace the mindset of investing in ads as a pathway to personal and professional development.Exciting Collaboration: Christa and Lauren hint at a future collaboration designed to help creatives and photographers scale their businesses.Thinking about joining Uncapped or Intensive coaching? DM me the word COACH to www.instagram.com/christa_rene for a no pressure convo on if this could help your business grow to the next level.Thanks for listening! We'd LOVE if you left us a review!Connect with Christa on Instagram HERE!Enjoy a free 20-min training on adding $50k in income from products HERE!Apply for Uncapped HERE!
Growth stalls when gyms rely only on word of mouth. The real question is—how long can a gym survive without consistent new leads?Welcome to Gym Marketing Made Simple—the podcast that helps boutique fitness gyms attract clients and grow with straightforward marketing strategies that actually work.Episode HighlightsBlake and Tommy Allen from Lasso expose the myths around organic-only growth and break down why paid marketing is essential for gyms looking to scale beyond 100–150 members. Backed by data from Two Brain and Push Press, they reveal why the most profitable gyms invest in ads and why ignoring churn rates keeps gyms stuck.Key InsightsMentor companies often discourage paid ads, but data shows top-performing gyms use them.Churn rates of 3–5% make organic-only growth unsustainable.Paid marketing isn't optional, it's the key to breaking past the 150-member ceiling.Franchises like Orange Theory and F45 prove paid ads work by investing heavily in them.Data-driven decisions outperform generic advice every time.Episode Chapters00:00 Intro00:05 Mentor Companies and Paid Ads01:55 Challenges Faced by Gym Owners07:25 Data-Driven Insights on Gym Growth11:47 The Role of Franchises in Marketing34:00 The Impact of Marketing Funnel Stages34:12 The Importance of Data and Evidence34:27 The Evolution of Fitness Marketing34:43 The Role of Mentor Companies in Gym Growth35:26 The Importance of Staying InformedCall to ActionIf you've felt stuck at the same membership numbers, this episode is a reminder that growth requires more than referrals and organic reach. Share this episode with another gym owner and start the conversation about paid marketing that actually drives results.Supporting Information
https://constraintcalculator.scoreapp.com/In this episode, Jordan Ross sits down with Noah, founder of a fast-growing TikTok shop agency, for a deep dive on what it really takes to scale from organic lead generation into a predictable, automated growth machine.Noah shares how cleaning up SOPs, defining his ideal client profile (ICP), and improving his sales process helped reduce churn to nearly zero. With his foundation set, Jordan consults him live on the next big challenge: building client acquisition funnels, leveraging paid ads, implementing CRMs, and setting up automations that free up time while fueling growth.Whether you're an agency owner, e-commerce marketer, or operator trying to escape “agency prison,” this conversation is packed with tactical insights to help you scale smarter, not harder. Chapters: – Intro & catching up with Noah – Noah's progress: SOPs, ICP clarity & reducing churn – The next challenge: generating more qualified leads – Paid ads vs. building a sales team — which comes first? – Creating granular ICP docs & client messaging – How to build a high-converting funnel with lead magnets – Why CRMs beat spreadsheets & the Go High Level advantage – Turning newsletters into conversion assets – Using YouTube for retargeting & sales content – Borrowing expertise short term: the Hormozi playbook – Automating onboarding & client experience with CRMs – Closing thoughts + resources for scalingTo learn more, go to 8figureagency.co
Running a business is hard enough, but running two businesses while being married? That's a whole different level. In this episode, Ashley and Kyle open up about the hardest parts of building businesses alongside each other, and the conflicts that come with balancing marriage, entrepreneurship, and everything in between. In episode 84, Kyle and Ashley share the behind-the-scenes struggles, the lessons they've learned, and how they continue to navigate life as both partners and business owners. If you've ever wondered what it's really like to mix marriage and entrepreneurship, this honest conversation pulls back the curtain. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley
Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZsApply to Work with Voics: https://www.voics.co/schedule-youtubeJoin Aura: https://www.aura-app.ai/(00:00) Preview and Intro (01:12) Building a Lean Team Without Burnout (04:06) Revenue vs. Profit: The Coaching Dilemma (06:47) Why Coaching Businesses Aren't Sellable (08:14) Jeremy's Background in Software & Mini Exits (10:23) The Biggest Lie in Online Business (12:22) Redefining Success & Lifestyle Goals (16:04) Personal Brand Positioning(19:05) From Organic Marketing to Paid Ads (22:12) Why Simple Scales and Fancy Fails (23:34) Content Alone Won't Save Your Business (25:31) Selling What Clients Want, Delivering What They Need (29:30) Ads to VSL vs. Ads to Followers (33:57) How to Qualify Clients Through Ads (36:30) Willing vs. Able: Filtering the Right Audience (40:54) Building Cult-Like Communities & Masterminds (47:43) Lessons From Top Entrepreneurs & Mentors (52:21) Consistency, Coachability, and Long-Term Thinking (54:09) Why Hypothesis-Driven Testing Beats Guesswork Support the show
In this episode, we dive into the challenge of scaling ads profitably and avoiding wasted spend. Sam Piliero, CEO and founder of The Moonlighters, shares how his M3 method helps brands break through growth plateaus by betting on the best-performing channels, structuring campaigns the right way, and using cost controls to drive predictable results. He also reveals strategies for scaling faster, creating winning ad creatives, and preparing for Q4 growth.Topics discussed in this episode: Why brands hit scaling walls with ad spend. How doubling down on winning ads works. What role AI plays in advertising today. How to balance new creative concepts with iterations. What the M3 method reveals about campaign performance. Why understanding user behavior drives optimization. How proper agency onboarding sets success. What compensation structure aligns agency goals. Why brands need scaling readiness first. How proactive Q4 planning determines success. Links & Resources Website: https://themoonlighters.com/LinkedIn: https://www.linkedin.com/in/sampiliero/X/Twitter: https://twitter.com/SamPilieroInstagram: https://www.instagram.com/sampiliero/YouTube: https://www.youtube.com/@SamPilieroGet access to more free resources by visiting the show notes athttps://tinyurl.com/25rmx7hwSupport the showMORE RESOURCES Get Free Updates: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don't miss out!
Wondering how to get started with ads as a personal trainer? This ep's for you - We cover setup, structure, budget, monitoring, ROI and more.This week's topics:1. Why organic should come before paid 16:252. When would paid ads make sense? 22:373. The structure of an ad funnel 25:154. What it realistically costs to get a return 34:50$2.5k Scorecard: AccessBreakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
S5:E22 In this episode of Small Biz Stories, host Dr. LL is joined by Justin Abrams, a Business & Strategy Consultant who's helped over 250 companies achieve an average 350% sales growth and 10x audience expansion. Justin is the head of Aryo Consulting Group. Both the host and guest are among UpWork's Top 1% of more than 17,000,000 freelancers, so the conversation gets interesting! We dive deep into: ✴️Why your Google and Meta ads aren't working ✴️How to run smarter, low-cost TikTok Shop campaigns ✴️The truth about LinkedIn ad funnels ✴️How to get more Google reviews (even in “boring” industries) ✴️Why most lead generation tactics fail and what actually works Justin unpacks myths, shares insider strategies, and outlines a flywheel approach that helps small businesses outpace the competition in today's oversaturated, AI-noisy market. ⏱️ Timestamps (Valuable Nuggets for Entrepreneurs) [06:27] – Why Google and Meta ads are 4x more expensive and what to do instead Justin explains how ad costs have skyrocketed and why small businesses need to rethink their marketing budgets. [11:12] – The secret edge in 2025: Combine digital strategy with physical space Learn how businesses in "unsexy" industries are dominating with smart SEO and CRO tactics. [16:02] – Why A/B testing is dead and how A to Z testing wins on TikTok Shop Justin shares a low-cost, influencer-driven strategy that outperforms traditional ad campaigns. [20:22] – Newsletter marketing that works: The “flywheel” funnel that fuels 20% conversion rates Ditch the book flogging—this circular approach builds trust, authority, and recurring revenue. [25:40] – The #1 hack to get more Google Reviews without being pushy From tipping staff to donating to charities, Justin shares genius ways to ethically increase 5-star reviews.
S5:E22 In this episode of Small Biz Stories, host Dr. LL is joined by Justin Abrams, a Business & Strategy Consultant who's helped over 250 companies achieve an average 350% sales growth and 10x audience expansion. Justin is the head of Aryo Consulting Group. Both the host and guest are among UpWork's Top 1% of more than 17,000,000 freelancers, so the conversation gets interesting! We dive deep into: ✴️Why your Google and Meta ads aren't working ✴️How to run smarter, low-cost TikTok Shop campaigns ✴️The truth about LinkedIn ad funnels ✴️How to get more Google reviews (even in “boring” industries) ✴️Why most lead generation tactics fail and what actually works Justin unpacks myths, shares insider strategies, and outlines a flywheel approach that helps small businesses outpace the competition in today's oversaturated, AI-noisy market. ⏱️ Timestamps (Valuable Nuggets for Entrepreneurs) [06:27] – Why Google and Meta ads are 4x more expensive and what to do instead Justin explains how ad costs have skyrocketed and why small businesses need to rethink their marketing budgets. [11:12] – The secret edge in 2025: Combine digital strategy with physical space Learn how businesses in "unsexy" industries are dominating with smart SEO and CRO tactics. [16:02] – Why A/B testing is dead and how A to Z testing wins on TikTok Shop Justin shares a low-cost, influencer-driven strategy that outperforms traditional ad campaigns. [20:22] – Newsletter marketing that works: The “flywheel” funnel that fuels 20% conversion rates Ditch the book flogging—this circular approach builds trust, authority, and recurring revenue. [25:40] – The #1 hack to get more Google Reviews without being pushy From tipping staff to donating to charities, Justin shares genius ways to ethically increase 5-star reviews.
In this episode, Ashley pulls back the curtain on what's coming up in the next few episodes and shares her personal approach to investing in the right rooms. From the questions she asks herself before saying yes to an event, mastermind, or program, to the way she evaluates whether it's truly worth the time and money. This is a behind-the-scenes look at how she decides where to show up and who to learn from. If you've ever wondered how to choose the right rooms to invest in, or how to avoid wasting money on ones that don't serve you, you'll want to hear Ashley's process. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley
Shift your perspective and see how strategic ad spend can actually scale your business faster.Learn how to invest in real estate with the Cashflow 2.0 System! Your business in a box with 1:1 coaching, motivated seller leads, & softwares. https://www.wealthyinvestor.com/Want to work 1:1 with Ryan Pineda? Apply at ryanpineda.comJoin our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://tentmakers.us/Want to grow your business and network with elite entrepreneurs on world-class golf courses? Apply now to join Mastermind19 – Ryan Pineda's private golf mastermind for high-level founders and dealmakers. www.mastermind19.com--- About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing. ...
Most entrepreneurs make the mistake of pouring money into ads before building real trust. In this episode of The Level Up Podcast w/ Paul Alex, I sit down with Carson Butler (@carsonrapscontent) to break down why your personal brand will always outperform paid ads in the long run. Carson reveals his proven “3 Ps” framework: Prep, Produce, Perfect, and explains how he helps entrepreneurs cut cost per lead nearly in half while doubling deal flow. From his first clothing brand “Scars Make Stars” to founding Carson Wraps Content, Carson's journey is a blueprint for creators and business owners who want to scale smarter, not harder.
App Masters - App Marketing & App Store Optimization with Steve P. Young
In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscription revenue.They reveal how a broken onboarding flow nearly stalled growth—and the psychology-driven A/B tests that turned it around. You'll also hear what worked (and what flopped) with paid ads, plus how they leveraged research partnerships and federal grants to fuel momentum.Whether you're an indie founder or scaling your own app, this conversation is packed with real-world lessons on user psychology, onboarding optimization, retention strategies, and sustainable growth that you can start applying today.You will discover:✅ How to spot and fix a broken onboarding flow✅ AB test ideas that actually move the needle✅ Psychology tactics to persuade and retain usersLearn More:
App Masters - App Marketing & App Store Optimization with Steve P. Young
In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscription revenue.They reveal how a broken onboarding flow nearly stalled growth—and the psychology-driven A/B tests that turned it around. You'll also hear what worked (and what flopped) with paid ads, plus how they leveraged research partnerships and federal grants to fuel momentum.Whether you're an indie founder or scaling your own app, this conversation is packed with real-world lessons on user psychology, onboarding optimization, retention strategies, and sustainable growth that you can start applying today.You will discover:✅ How to spot and fix a broken onboarding flow✅ AB test ideas that actually move the needle✅ Psychology tactics to persuade and retain usersLearn More:
In this episode, Ashley Brock shares how working with ICONIC helped her go from boring to branded—and how the right brand builds authority, trust, and unshakable confidence. With backgrounds in TV, stage, styling, and branding - Charla Corn and Emily Loftiss, co-founders of ICONIC, know what it takes to make someone unforgettable! Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley Connect with ICONIC: ICONIC Instagram: @iconic.by.charlaxloftiss Charla Corn Instagram: @charlacorn Emily Loftiss Instagram: @emilyloftiss Want to work with the ICONIC team: iconicbrandexperience.com Use code: ASHLEY at checkout when you book your brand experience
Today With LuAnn Nigara: In this solo What Would Lu Do episode, I'm pulling back the curtain on the exact five strategic shifts I had to make when we scaled Window Works from $1.8M to nearly $5M. These aren't feel-good theories—these are real-world, battle-tested pivots in how you think, lead, and operate your business. We'll cover: The CEO mindset shift that starts it all—and why it's harder (and more important) than you think Why the systems that got you here will absolutely hold you back from scaling The new level of team accountability and financial visibility you must develop What it really takes to market like a $5M business—and sell like one, too How to stop reacting—and start leading with intention and vision Don't forget to grab the free goodie for this episode—a downloadable checklist that recaps all 5 shifts and gives you one place to find all the episodes, tools, and trainings I mention. Go to luannnigara.com/goodie A Big THANK YOU to Today's Podcast Sponsor: This episode is sponsored by Exciting Windows! What's new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Chairman of the Board with LuAnn Nigara! Exciting Windows! Coaching and more! LuAnn University - The "Make a Friend" 7-Step Selling System with Jessica Harling Managing For Profit Upcoming Locations in October & November - Montana, Wyoming & Indianapolis, IN - Use code PROFITS at checkout to attend FREE (normally $695) Free Exciting Windows! CEO Conference Preview Zoom - Register Here! Exciting Windows CEO Conference in Indianapolis Metrique Solutions Other Shows: WTFP #25: Rick Baker: Preserving Your Values as You Grow Your Window Treatment Business AWDB #191: Eileen Hahn: Building An Exceptional Team AWDB #1040: Eileen Hahn: 5 Steps to an Exceptional Hire AWDB #503: Traci Reuter: Divine Social; The Power of Paid Ads on Social Media AWDB #803: Amber De La Garza: Productivity is Personal – How to Create Systems that Will Work for You! WTFP Vita's Tips In Ten WTFP C-Suite Talks AWDB #466: Nicole Heymer: You've Defined Your Brand…Now What? AWDB #317: Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen AWDB #125: Nicole Heymer: How To Brand Your Business. Yes, again! Do not miss this one!!! AWDB #760: Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals
Google, Facebook, or YouTube: Which Ad Platform Is Right for Your Business? In this episode, Bob Brennan tackles one of the most common questions local business owners face: Should I be running paid ads? He breaks down the performance and costs of Google Ads, Facebook Ads, and YouTube Ads, comparing their strengths, weaknesses, and how much revenue they can actually generate. You'll also hear how paid ads can complement your long-term SEO strategy and when it makes the most sense to invest in them. If you're trying to get leads fast without wasting your budget, this episode is a must-listen. What You'll Learn The differences between Google, Facebook, and YouTube Ads Why paid ads can be a smart short-term boost during SEO campaigns How to budget and measure ROI for local ad campaigns Liked this episode? Don't forget to subscribe and share it with another local business owner who's stuck deciding between ads and SEO. And if you're ready to get strategic with your digital marketing, reach out and we'll help you make it count. https://www.localseotactics.com/are-paid-ads-worth-it-for-local-businesses/
Doing It Online : The Doable Online Marketing Podcast with Kate McKibbin
Hey everyone! I'm Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I'm excited to share my top three Facebook ads secrets that transformed my online course business. After years of experimenting (and yes, a fair share of costly mistakes), I've uncovered these game-changing strategies that saved me time and money while boosting my sales. I'll reveal the insider tips, like using ads to grow your audience and tracking the perfect sales timeline, to help you avoid the pitfalls I faced. Trust me, these secrets are a total game-changer for course creators! Plus, I'll introduce my 7-Day Payday AI template to set up a high-converting funnel fast. Let's jump in and start making your Facebook ads and funnels work like magic for your online course success! 00:00 Welcome and Overview 01:01 Secret #1: The Real Power of Facebook Ads 02:00 Human Psychology and Ad Engagement 02:47 The Impact of Paid Ads on Social Media Growth 04:30 Secret #2: The Crucial Metric for Ad Success 05:10 Understanding Your Business's Unique Metrics 07:51 The Importance of a Proven Funnel 08:44 Secret #3: Common Mistakes in Ad Campaigns 09:21 Proactive Ad Management Strategies 11:38 Final Tips for Running Profitable Ads
Holly Beadle, CEO of HERA Clothing, joins Will Laurenson to share how she's building a fashion brand that prioritises profitability over hype. From narrowing product ranges and improving cash flow to expanding into new markets and using tools like Klaviyo, Yotpo, and Rebuy, Holly breaks down the strategies behind HERA's sustainable growth. They discuss the challenges of paid media, why CRM is outperforming ads, and how to stay focused in a saturated industry. Whether you're scaling a DTC brand or optimising for profitability, Holly's insights are refreshingly practical and grounded in real experience.
Also Available on YouTube: youtu.be/_nqN9HyOpxMWhat happens when a 23-year-old refuses to play the ecommerce advertising game? Colby Stevens built Shine Supply into a $7M detailing brand using nothing but Instagram ASMR videos, authentic storytelling, and a "people over profit" philosophy.No paid ads until last month. No Amazon. No selling out to scale.Instead: 80,000 Instagram followers, hundreds of photo reviews, and a community that buys because they believe in the brand, not just the product.Colby breaks down the exact strategies that grew their family's Shopify store - from Klaviyo automation that actually works to the review incentive system that drives social proof. Plus why they turned down millions in Amazon revenue to stay true to their dealers.Key Takeaways:How to build 80k Instagram followers organicallyThe ASMR video strategy getting thousands of viewsReview incentive system that drives social proofWhy they refused millions in Amazon revenueKlaviyo automation that actually convertsBuilding authentic brand community on ShopifyFair warning: you'll want to detail your car after this one.Sponsors:Swym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.com/unofficialZipify - Build high-converting sales funnelszipify.com/KURTGuest Links:Shine Supply - Colby's detailing brandshinesupply.comShine Supply Instagram - 80k followers, zero adsinstagram.com/shinesupplyMentioned Tools:Shopify - Ecommerce platformshopify.comKlaviyo - Email marketing automationklaviyo.comLoox Reviews - Photo review systemloox.appWork With Kurt:Apply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
Tired of SEO fluff that doesn't deliver? Steven Schneider, CEO of TrioSEO and former 7-figure affiliate blogger, reveals what actually works in 2025—from AI-driven strategies to content that converts. This episode is your roadmap to treating SEO as a scalable growth system, not just another marketing tactic.
Mike Arce sits down with Adam Kifer, CEO of Relentless Media and author of “The Relentless Marketer,” to unpack why most gym owners fail at paid ads and how to fix it by leading better, thinking bigger, and leveling up your team. This episode is a deep dive into the real reasons your leads don't convert, your ads stop working, and your team underperforms. From coaching culture to marketing psychology to building internal belief systems that scale, this is the mindset reset most fitness entrepreneurs need, but rarely get. Chapters (00:00) Introduction (02:18) Why Average Thinking Is Costing You Growth (05:40) How to Level Up Your Team's Thinking (09:03) Paid Ads vs. Performance Leadership (13:27) Building a Coaching Culture in Your Studio (18:50) Marketing That Makes Members Feel Seen (22:42) What Most Owners Get Wrong About Sales (27:14) The Power of Internal Belief Systems (33:01) How to Make Your Team Obsessed with Winning (38:44) Training for Skill vs. Training for Identity (45:16) Final Advice for Leaders Who Want More Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs.