Podcasts about paid ads

Want to learn more about Vodyssey or start your STR journey. Book a call here:https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7In this episode of the Vacation Rental Revolution podcast, Shawn Moore and Jake Shehee discuss the critical role of marketing in the vacation rental industry. They explore various aspects of marketing, including the importance of creating unique experiences, the limitations of influencer marketing, and the necessity of high-quality photography. The conversation also delves into strategies for retaining customers, the impact of OTA algorithms on visibility, and the effectiveness of SEO and paid ads.FOLLOW US:https://www.instagram.com/vodysseyshawnmoorehttps://www.facebook.com/vodysseyshawnmoore/https://www.linkedin.com/company/str-financial-freedomhttps://www.tiktok.com/@vodysseyshawnmooreGET YOUR FREE BOOK & TRAINING HERE:https://vodyssey.com/Chapters00:00:00 Intro00:00:30 The Importance of Marketing in Vacation Rentals00:03:12 Understanding Influencer Marketing and Its Limitations00:05:59 Creating Unique Experiences to Stand Out00:08:50 The Role of Photography in Marketing00:12:04 Launching with Quality vs. Quantity in Marketing00:14:56 The Impact of OTA Algorithms on Visibility00:17:49 Retaining Customers Through Effective Communication00:21:11 Utilizing SEO and Paid Ads for Growth

Paid ads that actually feel good? Yep. It's possible—and this episode proves it.If you've ever thought, “I know I need more visibility… but I don't want to feel like I'm selling out,”  or “I tried ads once. I lost money and felt gross the entire time.”You're not alone—and you're not doing it wrong.So many purpose-driven entrepreneurs avoid paid ads because they think the only way to make them work is to compromise their values. But that's a myth—and today, we're busting it with the help of Megan Shields.Megan is the CEO of ChimeHouse Media and my go-to expert when it comes to ethical Facebook and Instagram ad strategy. She works with podcasters and values-led business owners to help them grow their audience, their email list, and their revenue—without burnout, bro marketing, or creepy targeting tactics.In this episode, we talk about what it really takes to run Meta ads that work—while still feeling true to who you are.WHAT YOU'LL LEARN IN THIS EPISODE:✅ Why most women entrepreneurs avoid ads—and how to rethink them✅ How to write ad copy that converts without sounding like a pushy bro ✅ Targeting strategies that are ethical, effective, and privacy-conscious ✅ What to focus on before you ever run an ad—so you don't waste money3 KEY TAKEAWAYS:1️⃣ Marketing with Integrity Isn't Just Possible—It Performs You can grow your audience and revenue without compromising your values. Ads are just a tool. How you use them is up to you.2️⃣ It's Not About Big Budgets—It's About Smart Strategy You don't need to spend thousands to see results. You need the right message, the right audience, and a plan you can trust.3️⃣ Visibility Doesn't Have to Equal Burnout The right ads amplify your mission. They don't replace your values—they help you share them with more people, more consistently.

In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Nikki Lindgren, founder of Pinnock Digital, about the booming landscape of TikTok advertising, particularly for beauty brands. They discuss Nikki's journey to founding her agency, the importance of authenticity in marketing, and the strategies that lead to successful TikTok campaigns. The conversation also covers common pitfalls brands face in TikTok advertising and the creative approaches that can enhance ad performance. Nikki shares insights on the evolving nature of influencer partnerships and the significance of setting clear expectations with clients. Key Episode Takeaways: TikTok is a viable channel for brands now and in the future. Nikki's journey from corporate to agency life highlights the importance of adaptability. The beauty niche has seen significant success on TikTok due to its visual nature. Brands targeting Gen Z and Gen Alpha benefit from TikTok's low-cost advertising. High average order value products may not perform well on TikTok. The halo effect of TikTok can boost brand awareness even without direct sales. Authenticity and creativity are key to successful TikTok marketing. Low-fi, user-generated content resonates best with TikTok audiences. Clear expectations with clients are essential for successful campaigns. Brands must diversify their marketing strategies beyond paid ads. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

What You're Going to Learn in This Video:If you're a new business owner with a limited budget and you're unsure whether to invest in SEO or paid ads, this video breaks it down for you with practical, real-world insights. You'll learn the key differences between paid ads and SEO, how long each takes to generate results, the associated costs, and how to decide based on your current stage. Discover why paid ads might be a better initial investment to test product-market fit, and when SEO becomes a powerful long-term strategy. This is a must-watch if you're looking to maximize ROI from day one.

Will Boyd is a physical therapist turned digital marketing pro who helps clinic owners, educators, and healthcare entrepreneurs run profitable ad campaigns that convert. In this episode, Will talks about why Facebook and Google ads still dominate, why location matters more than you think, and how to scale without burning out.

#367 Andy Janitis, founder of PPC Pitbulls, emphasizes the importance of focusing on cost-per-lead and return on ad spend (ROAS) over ranking positions in search engines. They discuss common mistakes, effective strategies, and the significance of understanding one's audience and tracking conversions for sustained growth. (Original Air Date - 3/25/24) What we discuss with Andy: + The Journey of PPC Pitbulls: From Start-Up to Niche Mastery + Unlocking the Secrets to Profitable Paid Ads + Laying the Foundation: Steps to Start with Paid Ads + Common Pitfalls in Paid Advertising and How to Avoid Them + The Art of Measurement: The Key to Ad Success + Choosing the Right Time for Paid Advertising + Google vs. Meta: Where to Invest Your Ad Budget + Maximizing Your Ad Budget: Strategies for New Businesses + The Importance of Consistency and Measurement in Ads + Navigating the Complex World of Keyword Bidding + The Myth of Ranking Number One on Google + Choosing the Right Platform for E-commerce Success + Finding the Right Agency: Questions to Ask Links and resources from this episode: PPCPitbulls.com Semrush ChatGPT Thank you, Andy! If you enjoyed this episode with Andy, let us know by clicking on any of the links below to send him a quick shout-out! For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Think advertising means spending money on Facebook or Google? Not necessarily. In this episode, I answer a question from a fellow childcare provider: “What does real advertising success look like if I'm not using paid ads?” Whether you run a home daycare or childcare center, this is your guide to building trust, connecting with families, and growing your enrollment—organically.

Tommie Powers, aka Tommie Traffic, joins the podcast to drop actionable insights on starting successful ad campaigns. From understanding your audience to optimizing your sales process, Tommie explains how to position your business for ad success. Discover the secrets to scaling through strategic testing, the power of proven offers, and the mindset required to thrive in advertising. GUEST RESOURCES Tommie Powers  LinkedIn | @tommiepowers RESOURCES: [FREE] Don't miss my free 5-Day 7-Figure Business School and learn the blueprint to grow a seven-figure education consulting business. I'm going to teach you the psychology of a millionaire, how to identify million-dollar problems, package and price your offers, master my seven-figure sales process, and identify leads to pitch immediately. Click HERE to sign up now! [LIVE EVENT] Join us at Seven Figure Educator Live, a three-day event in Atlanta, Georgia, where you'll experience unparalleled support, community, and fellowship with your fellow educators. Click HERE to grab your ticket now and let's make magic happen together in Atlanta!  [FB COMMUNITY] Don't miss out on your chance to connect with other education consultants in our free public Facebook group! Click HERE and find your 7-Figure community today. Dr. Erica Jordan-Thomas  IG | @e_jordanthomas LinkedIn | @erica-jordan-thomas-ed-l-d-86314764  Facebook | @EJTConsultingLLC  Enjoyed this episode? Like, rate, and subscribe to the 7-Figure Educator podcast!  7-Figure Educator is produced by EPYC Media Network

Ever launched an ad campaign and thought, “Why isn't this working yet?” Don't panic—it's not broken, it's just learning. In this episode, Ashley breaks down the learning phase of ads using a surprisingly accurate analogy: breaking in a new pair of running shoes. Whether you're running Facebook, Instagram, or TikTok ads, this episode will help you stay patient, strategic, and one step ahead.   Connect with Ashley:   -Join the Challenge: Win with Paid Ads Challenge   -Buy the Book: How to Win with Paid Ads   -Instagram: @ads.with.ashley   -YouTube: @ads.with.ashley

This week on the podcast, I had the absolute pleasure of welcoming back my dear friend Danielle Stringer, the talented creator behind Imperfect Dust. Danielle is more than a maker—she's a business mentor, mastermind host, and now an author. Her new book, The Maker's Guide to Multiplying, is all about helping creatives scale their skills, their reach, and their income. If you've ever felt stuck trying to figure out your next step, or you're not sure how to grow beyond one-on-one sales, you're going to love this conversation. From One Sign at a Time to Scaling with Systems Danielle started out hand-lettering signs and selling them one by one. Eventually, she realized that model wasn't sustainable, and it certainly wasn't scalable. Her turning point? Teaching others how to do what she was doing. By moving from one-to-one to one-to-many, Danielle opened up new revenue streams through in-person workshops, online classes, and a digital file subscription called Digital Dust. She shared that teaching what she knew actually multiplied her reach—and her income. “When I finally yielded and started teaching what I know, that's when things truly started to multiply.” Mindset, Marketing, and Multiplication What makes Danielle's approach unique is her commitment to starting with mindset. Right from page one, she's walking readers through how consistency builds trust and how trusting God's abundance allows us to share freely without fear of scarcity. She talks about: Multiplying your reach by connecting with your audience authentically Multiplying your impact by showing up consistently Multiplying your time and freedom by focusing on the one thing that moves the needle Multiplying your knowledge by learning from others and building your network “It's a choice to trust that God's blessings are not limited and neither are His plans for you.” Listening and Scaling Based on Customer Feedback Danielle's growth didn't come from guessing—it came from listening. She regularly asks her audience what they need and uses their answers to craft solutions. Whether it was through live videos, interactive posts, or simply tuning into DMs and comments, she took notes and turned them into action. That kind of responsiveness led her to a recurring revenue model that now supports her business and gives her back more time. Paid Ads, Subscription Growth, and Sustainable Scaling Danielle also shared how running her first paid ad campaign catapulted her monthly subscribers from 350 to over 1,200. She created a low-barrier entry point with a Scripture Lettering Workshop, delivered value, and then invited participants into her full membership. By offering a tangible transformation up front, she created trust and increased conversions—without feeling salesy. From Maker to CEO This isn't just a how-to book. It's a complete mindset shift. Danielle talks about stepping out of the maker mentality and stepping into the CEO role. She emphasizes focusing on the one thing that moves your business forward, delegating where you can, and trusting that you don't have to do everything alone. “You don't have to go be a missionary or be what other people consider radical. You can live an ordinary life to the glory of God and have amazing impact.” The Book + The Challenge Danielle's book, The Maker's Guide to Multiplying, is available now and packed with practical tools and faith-based encouragement to help you grow what you've already built. And if you want to take things one step further, she's hosting a live three-day challenge called Scale Your Skill starting May 6. You'll get hands-on training via Zoom and be surrounded by other makers ready to multiply their impact. Where to Find Danielle Follow Danielle online at: https://instagram.com/imperfectdust (creative account) https://instagram.com/learnwithdanielle (business coaching) LearnWithDanielle.com for details on her challenge and book Stay tuned for more inspiration, and until next time—stay creative! Links Mentioned in the Episode: Spark Coaching + Melanie 24/7 FUEL Mastermind is HERE Free Guide: Start Your Blog Today You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") 2025 Content Planner for Content Creators SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")

Morgens lesen mehr als 100.000 Menschen die von Morning Crunch produzierten Newsletter Formate. Und das obwohl das Team erst Ende 2023 losgelegt hat. Aber warum Newsletter? Und warum Deutschland? Und wie bekomme ich dann überhaupt Leser, die das auch wirklich gut finden? Darüber spricht Fabian Tausch in dieser Episode Unicorn Bakery mit Morning Crunch Gründer Paul Ostwald. Mit über 100.000 Abonnenten und sechs verschiedenen Formaten hat Morning Crunch eine starke Position im Newsletter-Markt etabliert – von Börsenthemen über M&A bis hin zu Krypto.  Paul teilt seine Erfahrungen, wie man ein Newsletter-Business startet, skaliert und monetarisiert. Er erklärt, welche Rolle Werbepartner, Empfehlungen und Paid Ads spielen, wie wichtig USP und Qualität in der Content-Erstellung sind und warum Newsletter ein starkes Tool für direkte Kundenbeziehungen sind. Was du lernst: Wie man ein Newsletter-Business startet: Warum Newsletter gerade jetzt relevanter denn je sind Wie du deine ersten Abonnenten gewinnst und welche Formate Leser wirklich binden Monetarisierung und Wachstum: Ab wann Werbepartner auf dich aufmerksam werden und welche TKPs (Tausender-Kontakt-Preise) im Newsletter-Bereich realistisch sind Wie Referrals und Paid Ads helfen, schnell und effizient zu wachsen Content und Community: Wie du deine Inhalte so gestaltest, dass sie Vertrauen aufbauen und Leser langfristig binden Warum Newsletter eine direkte und unabhängige Beziehung zu Lesern ermöglichen – ohne Abhängigkeit von Plattformen wie Google oder Meta Tools und KI: Welche Tools Paul empfiehlt, um effizient Newsletter zu erstellen und zu vermarkten Wie KI in der Content-Erstellung und beim Analytics-Tracking helfen kann Lessons Learned: Warum kleine Zielgruppen oft genug sind, um profitabel zu sein Wie wichtig es ist, von Anfang an die Monetarisierung mitzudenken ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Das Beste Newsletter Tool: Beehiiv: https://www.beehiiv.com?via=Fabian-Tausch (Affiliate Link) Mehr zu Paul: LinkedIn: https://www.linkedin.com/in/paul-ostwald-55607a12a/  Website: https://www.morningcrunch.de/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/  Kapitel: (00:00:00) Wie funktioniert Morning Crunch (00:02:28) Newsletter in Deutschland - warum jetzt? (00:07:53) Ab wann kann man von einem Newsletter leben? (00:09:18) wie starte ich einen Newsletter? (00:12:19) Neue Abonnenten & Growth-Hacks (00:16:56) Wie du dein Wertversprechen findest (00:19:58) Empfehlungsmarketing für Newsletter (00:22:05) Wie finde ich die Leser die ich haben will (00:23:50) die drei besten Tools für den Newsletter Start (00:28:30) Monetarisierung im Newsletter (00:39:07) Personal Brand & Break Even: Best Practice (00:44:19) Wie verändert sich die Investment-/Businesslandschaft durch KI (00:50:08) Deutscher Markt, Venture, Wachstum: Wie geht's weiter? (00:53:37) KI-basierte Prozessoptimierung bei Morning Crunch (00:58:55) Pauls Tipp für Newsletter-Starter

If you're tired of building landing pages that follow "best practices" but still fail to convert qualified leads, this episode will change everything. Whether you're a product marketer afraid of paid ads or a demand gen specialist struggling to get PMM buy-in, this episode will help you create pages that actually respect your buyers' intelligence while driving real business results.  This week, we've joined by Tas Bober, growth marketing advisor and Scroll Lab founder. She reveals why the traditional approach to landing pages and sales collateral is fundamentally broken.We're covering:Why most B2B landing pages look identical (and why everyone hates them)How hiding pricing backfires when buyers find wildly different answers on RedditThe simple reason most CTAs fail (and it has nothing to do with the button text)How B2B companies waste countless hours debating stock photos instead of fixing real problemsThe contrarian approach: Why a good landing page should DECREASE your conversion rate"No one buys pants on the first visit" - Why optimizing for direct conversions is misguidedHow to build a freelance business: "Back up your backup" and why your career hinges on your networkIn this episode, Tas explains to the misfits her "champion's business case" framework that replaces manipulative marketing tactics with transparent, value-focused content. She delivers practical wisdom for creating landing pages that treat buyers like adults. Listen for actionable insights on disqualifying bad-fit leads, writing effective CTAs, and building a foundation for freelance success beyond the corporate grind.Timestamps:02:43 Are Product Marketers Actually Marketers?03:38 "Product Marketers Are CEOs, Baby" - Why PMMs Run the Show07:00 The Biggest Red Flags on Landing Pages09:00 The Champion's Business Case Framework for Landing Pages12:25 What a Complete Business Case Contains14:25 Why PMMs Don't Like Paid Ads (But Should)17:00 Why PMMs Should Be Involved in Campaign Landing Pages22:00 How to Create Effective CTAs That Actually Convert27:00 Why Hiding Pricing Information Backfires31:12 The Truth About B2B Buying Behavior (It's Not What You Think)37:15 Why Good Landing Pages Decrease Conversion Rates45:00 How B2B Sales Collateral Overwhelms Buyers48:03 The MVP Approach to Landing Pages for Resource-Strapped PMMs54:15 The Problem with Obsessing Over Stock Photography57:22 How to Build a Successful Solo Consulting Business01:01:12 Building Your Network as Your Net WorthShow Notes:Tas LinkedInHer B2B website and landing page resource hub Tas Website Hosted by Ausha. See ausha.co/privacy-policy for more information.

In today's digital landscape, there are only two primary methods to drive traffic to your online platforms: organic content and paid advertising. Join me as we delve into why both are essential for a robust online presence. Key Takeaways: Organic Content: Learn how consistent, high-quality content builds trust, authority, and long-term engagement with your audience. Paid Advertising: Discover how targeted ads can provide immediate visibility and drive quick results when executed correctly. The Synergy Between the Two: Understand how combining organic strategies with paid campaigns can maximize your reach and ROI. If you're looking to enhance your online traffic through effective content creation or strategic advertising, I'm here to help. Let's work together to build a tailored approach that suits your business needs.

Ben Brady is joined by Harcourts Auctions' Director of Marketing, Chris Cochran, to break down the art of text message prospecting in today's noisy digital landscape. With spam filters tightening and consumer skepticism rising, how can agents make SMS outreach both effective and authentic?Ben and Chris dive into their firsthand experiences building successful text strategies that have led to real listings, real conversations, and real conversions. From choosing the right platform and area codes, to writing messages that feel human, they share the tactics that have produced up to a 30% response rate—without ever dropping a link. Learn how personalization, smart timing, and a separate text line can completely change the game for real estate outreach.Tune in for a candid conversation on how to balance compliance, creativity, and consistency when texting buyers, sellers, and agents. This episode is packed with actionable advice for agents who want to cut through the noise and create meaningful conversations at scale.Timestamps & Key Topics:[00:00:00] - Introduction: The Rising Role of SMS in Real Estate[00:02:32] - Why Texts Feel Spammy—And How to Fix That[00:04:40] - Name First, Link Never: Messaging that Gets Read[00:06:06] - Getting Buyers to Actually Respond[00:08:28] - The Power of Personal, Hyper-Local Messages[00:10:15] - From Text to Conversation: How to Transition Channels[00:14:14] - Should You Use Your Personal Number?[00:16:10] - Avoiding “Possible Spam” Flags on Your Phone[00:20:02] - When to Transfer the Conversation to Your Main Line[00:21:00] - Campaigns That Landed Listings[00:23:13] - Using Humor and Timing to Boost Replies[00:25:01] - The ROI of Text Messages vs. Paid Ads[00:26:16] - Why Open Rates Are Only Part of the Picture

Have you ever wondered about leveraging ads to scale your business? Whether you're new to paid advertising or looking to deepen your understanding, today's episode is for you! I'm joined by the digital marketing expert, Mitch Barham. We discuss the synergy between organic and paid advertising, debunking myths, balancing strategies, and mastering ad fundamentals. Mitch shares his seasoned insights on targeting, building trust through ads, and what to expect when working with an ads agency. We explore the evolving consumer behaviors, platform-specific strategies, and the crucial aspects of data-driven ad success. If you're ready to dive into paid ads and truly scale your reach, tune in and learn. 01:28 Meet Mitch: The Expert in Paid and Organic Marketing02:50 The Balance Between Organic and Paid Strategies04:30 Understanding Ad Fundamentals and Strategies20:04 Ad Budgeting and Setting Realistic Expectations41:36 Choosing the Right Platforms for Your Ads 46:33 The Customer Journey: Data-Driven Insights 49:47 The Power of Authenticity in Ads 52:59 Hiring and Vetting an Ads Agency 58:11 DIY Ads: Should You Do It? 01:00:23 When to Scale with Ads 01:02:50 Common Mistakes in Advertising Resources Mentioned: The Great Hack - documentary on Netflix To Connect with Mitch:InstagramTikTokYouTubeWebsiteTo join the Ambitious Network for free, click HERE.To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

During this episode of the Marketing Matters™ Podcast, Ashley talks about what the Bible has to say about selling. She talks about why a sales funnel is a gift from God and uncovers why every single human with a business has to think about sales in a very specific way if they want to sell more (and more happily). Connect with Ashley: -Buy the Book: How to Win with Paid Ads -Join The Challenge: Win with Paid Ads Challenge -Instagram: @ads.with.ashley -YouTube: @ads.with.ashley  

Join the BFU Team at Perform Better Headquarters in Warwick, RI on May 16-17th for The Gym Owner Masterclass. To see the agenda and claim your spot click HERE. Get the free Gym Owner Report Card HERE. Here are 3 ways to get more BFU in your life: [NEW] Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.  

Goldenseed Local, a Los Angeles Local SEO firm, helps law firms and CPAs rank in Google's top 3, driving up to 538% more clicks and doubling lead volume through its proven Goldenseed Method. Goldenseed Local City: Valley Village Address: 5230 Babcock Ave #OFC Website: https://goldenseedlocal.com Phone: +1 323 391 0185 Email: jaeson@goldenseedlocal.com

During this episode of the Marketing Matters™ Podcast, Ashley talks about the eight aspects of human behavior that come into play when you decide to launch something or host a big sale in your business… it's called “Launch Pain". But running ads during a launch doesn't have to be painful… which is why you'll learn what you have to have to be successful to actually enjoy launches… and for them to actually go well. Connect with Ashley: -Buy the Book: How to Win with Paid Ads -Join The Challenge: Win with Paid Ads Challenge -Instagram: @ads.with.ashley -YouTube: @ads.with.ashley  

Send us a textIn this episode we interview Evan Fehler, a seasoned B2B SaaS marketer now working with Directive, a performance marketing agency serving high-growth SaaS brands.What you'll learn in this episode:Why most companies misread their paid ad performance—and how to fix itA simple 3-part framework to revive underperforming ad strategiesHow layering attribution methods revealed $1.78 ROI for every $1 spent on AdWordsThe shift from polished ads to raw, proven organic posts—and why that mattersHow to scale brand ads with 20+ high-performing content pieces in rotationThe underrated power of self-reported attribution and its role in driving more budgetWhy retargeting might be overhyped if you're not reaching the right buyerTactical ideas for aligning content creation with paid campaign successThe hidden cost of not understanding your true North Star metricWhy Directive is moving from an 80/20 to a 60/40 brand-to-conversion ad split

What if you could double your gym's size without spending a dime on advertising?Today on “Run a Profitable Gym,” Mike Warkentin talks with top-earning gym owner Travis Laufle of TRVFIT in Detroit, Michigan. In just one year, Travis doubled his gym's size with zero ad spend and earned a spot on the net owner benefit (NOB) leaderboard. Travis reveals the simple but effective strategies he used to attract and retain clients, including creating a referral program, implementing Goal Review Sessions and focusing on organic social media. He also explains why shifting from free trials to free consultations was a game changer for his gym and how focusing on retention and high-value services produces more revenue than constantly chasing new leads.Tune in to this episode to hear proven strategies for growing your gym without paid ads.LinksGym Owners UnitedBook a Call  03:14 - Growth without paid ads07:42 - TRVFIT's business model 13:37 - Net owner benefit strategy22:21 - Referrals and bring-a-friend days28:18 - Top tips for increasing NOB

Watch This NEXT: https://youtu.be/dkixSG4hVRIMost people build a business that caps at $10K/mo.Brook Hiddink built a business that does over $2 million/month.The difference?He didn't just create a coaching offer.He built an ecosystem that drives revenue.This isn't the game most people are playing.Most online business owners are selling overpriced info, begging for likes, and stuck fulfilling 1:1 calls.Meanwhile Brook built a scalable system that brings in cold traffic, sells high-ticket, delivers results at speed, and scales with almost no friction.And here's the truth:You can literally steal his model.We just dropped a full breakdown on the podcast.You'll see exactly:– How he gets 3x better client results than anyone else– How he makes his competitors irrelevant overnight– How to build a real backend that drives revenue constantly– and how to set up a content + offer machine that does the heavy lifting for youIt's all in the episode.Don't just consume it.Copy it.Build it.Use it.Smash that like button for more episodes like this!(00:00) Intro(01:19) The Secret to Brooke's Success(04:02) The Advantage of Entrepreneurship(07:57) Brook's Unique Business Model(09:21) The Psychology of High-Ticket Coaching Clients(12:02) Becoming One of the Top E-Commerce Coaching Programs(14:54) What Makes Brooke's Coaching Program Successful(18:53) Scaling Client Support(20:33) How AI is Helping Brooke's Business Grow(25:00) How AI is Disrupting E-Commerce(28:41) Brook's Decision to Build a Software Company(34:15) Brook's Plans for a Big Software Exit(37:08) Long-Term Vision for Business Growth(45:59) The Role of Fear and Insecurity in Entrepreneurship(48:33) Dubai: The Best Place for Entrepreneur Networking?(52:07) How Family and Relationships Fuel Entrepreneurial Success(56:03) The Power of Focus: One Goal, One Path(59:11) The Bottlenecks of Scaling a VSL Funnel(01:05:43) Brook Hiddink's Sales Process(01:09:01) Using AI to For Sales & Marketing(01:13:04) How AI is Increasing Business Efficiency and Growth(01:17:55) The Role of AI in the Future of Personal Branding(01:22:31) The Rise of Info-Education Programs and VC Interest(01:25:25) The Maturation of the Coaching IndustrySupport the show

While most PI firms watch their ad costs skyrocket without results, the top 1% are acquiring premium cases at a fraction of the cost. In this exclusive episode, Rankings.io's Director of Paid Ads Brianna Sudbury reveals the proprietary PPC framework that's helping elite firms dominate the most expensive keywords in legal advertising while maintaining control of their acquisition costs. Sign up for the next webinar THIS Thursday, March 29, 2025 Mastering SEO in the AI Era: The Must-Do Strategies to Drive Traffic In this episode of Personal Injury Mastermind, Chris and Brianna deliver an expert session in transforming Google Ads from a necessary expense into your firm's most predictable case acquisition channel. With a decade of performance data across the nation's most competitive markets, they reveal what actually works in 2025 – not what worked two years ago. If your PPC campaigns aren't delivering consistent ROI, this episode will completely transform your approach to digital advertising. We discuss: Why your landing page is killing conversions (and the Morgan & Morgan template that's crushing it) The offline conversion tracking hack that Google representatives never tell you about How to legally spy on competitor campaigns and steal their best-performing keywords The retargeting loophole that sidesteps Google's PI restrictions Why most firms waste 40% of their ad spend on keywords that never convert Guest Details Brianna Sudbury is the Director of Paid Ads at Rankings.io, where she leads client paid ad strategy, analytics, and high-performing campaigns across multiple platforms. With over a decade of experience in digital marketing, Brianna has driven impactful results for brands across multiple verticals. Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

During this episode of the Marketing Matters™ Podcast, Ashley shares what is working for realtors, real estate agents, and anyone in the housing or financial industry. She talks about limitations on Meta Ads (Facebook and Instagram Ads) as well as the opportunities on that platform.  She also talks about how real estate agents are winning with Google Search Ads (previously known as Pay Per Click ads on Google AdWords).  She shares stories of her clients and real estate agents who are winning using her trademarked method to be the most-known realtor in their area. Whether you are a mortgage lender, financial advisor, real estate agent, or other local service provider, you'll love today's episode. If you want to learn how to implement these strategies in your business, join the Win with Paid Ads Challenge below. Connect with Ashley: -Buy the Book: How to Win with Paid Ads -Join The Challenge: Win with Paid Ads Challenge -Instagram: @ads.with.ashley -YouTube: @ads.with.ashley Shop my coffee maker HERE  

What does it take to turn a felony conviction into a story of triumph? In this powerful episode, Derek Tsuboi opens up about his transformation—from legal struggles and hidden truths to Spartan race glory and entrepreneurial success. With raw honesty, he shares how embracing authenticity, enduring hardship, and redefining failure led him to reclaim his life. Don't miss this exclusive conversation about resilience, redemption, and the power of owning your story.--------- EPISODE CHAPTERS ---------(0:00:01) - Journey From Felony to Spartan Races(0:06:14) - Journey of Redemption and Transformation(0:20:07) - Navigating the Road to Redemption(0:32:27) - Courthouse Wedding Miracle(0:39:39) - Learning From Mistakes, Building a Future(0:43:19) - Enduring Challenges of Entrepreneurship(0:53:14) - Failure on Path to SuccessSend us a text

During this episode of the Marketing Matters™ Podcast, Ashley shares the exact strategy she used to self-publish her book on Amazon. She shares the book launch strategy on how we promoted and teased the book pre-launch, during the launch, and celebrated post-launch with a Book Launch Party. If you've ever considered writing a book and would love to learn the behind-the-scenes planning and ad investment it takes to become a #1 Amazon Bestseller… this is the episode for you. Ashley Brock was able to rank #1 on Amazon in the category of Paid Advertising, Small Business & Entrepreneurship, and Online Advertising. How to Win with Paid Ads ranked #360 of ALL books on Amazon within the first 24 hours of launch. If you're wanting to learn how to self publish on Amazon and become a #1 Best Seller, you're going to love this. Connect with Ashley: -Buy the Book: How to Win with Paid Ads -Join The Challenge: Win with Paid Ads Challenge -Instagram: @ads.with.ashley -YouTube: @ads.with.ashley Connect with Mikaela: -Instagram: @mikaeladmathews  

Navigating the competitive landscape of gym ownership requires more than passion—it demands strategic marketing and sales acumen.Welcome to “Gym Marketing Made Simple,” where we provide practical insights and strategies to help gym owners attract clients and grow their businesses.Episode's Main Topic:In this episode, we sit down with Pat Commeret, head coach and owner of CrossFit Loup, to explore his journey from coaching to gym ownership. Pat shares how mentorship transformed his sales approach, boosting conversion rates from 20% to over 60%, and discusses the pivotal role of consistent marketing efforts in a competitive market.Key Insights:• The impact of mentorship on refining sales strategies and improving conversion rates.• Transitioning from free trials to consultations to enhance client engagement.• Leveraging paid advertising and social media optimization to attract new clients.• Utilizing virtual assistants to improve lead management and operational efficiency.• The importance of community building and maintaining a strong gym culture.Episode Chapters:00:00 Intro00:15 Support and Mentorship in Business Growth05:39 Challenges and Solutions in Sales and Marketing08:55 Mindset and Approach to Sales 15:15 Transitioning from Free Trials to Consultations25:24 Impact of Paid Ads and Virtual AssistantsCall to ActionIf you're looking to elevate your gym's marketing and sales strategies, tune in to gain actionable insights from industry experts. Don't forget to subscribe and share this episode with fellow gym owners.Supporting InformationConnect with Pat Commeret:Instagram: @pcommeretFacebook: Pat CommeretLearn more about CrossFit Loup:Instagram: @crossfit_loupFacebook: CrossFit LoupThank you for joining us on this episode of “Gym Marketing Made Simple.” We appreciate your time and look forward to bringing you more insights in our next episode.

During this episode of the Marketing Matters™ Podcast, Ashley talks with her client, Kimberly Tara, who is a CPA and Certified Tax Coach with nearly a decade of experience helping female entrepreneurs.  In this episode, you'll hear how Kimberly went from feeling uncertain about how to grow her referral-based business to now feeling confident that the right people are finding her by learning paid ads. Connect with Ashley: Instagram: @ads.with.ashley YouTube: @ads.with.ashley Challenge: Learn how to WIN with paid ads in the Challenge Book: How to Win with Paid Ads Connect with Kimberly: Instagram: @kimberlytaracpa Website: https://taracpafirm.com 

In this episode of Experts Unleashed, I sit down with Joe Stolte from Daily AI to dive into his strategies for running successful paid ad campaigns. Joe shares how he spends around $15,000 a month on ads to drive free trials for his AI-powered email newsletter software, designed for thought leaders and small businesses. We talk about the power of retargeting, optimizing ad creatives, and using AI tools like Ideogram for image generation. Joe also highlights the value of partnering with social media creators to amplify results. Throughout our conversation, Joe emphasizes one key takeaway: having a strong offer and consistently testing are crucial for refining your marketing efforts.  

Watch This NEXT: https://youtu.be/dkixSG4hVRIRavi Abuvala revealed the biggest reason why most entrepreneurs never scale past $100K/month—and exactly how to fix it.The best part?I recorded the entire conversation—so you can implement these systems and scale faster. If you're stuck in your business… If you're struggling to remove bottlenecks… If you feel like you're doing too much and seeing too little results…This episode is for you.This podcast with Ravi is a step-by-step roadmap to:Build scalable systems that free you from daily operationsEliminate inefficiencies and automate growthReach $100K+ months without burnoutHere's what you don't need:You don't need a big teamYou don't need to be everywhere at onceYou don't need to overcomplicate your businessIf you're serious about scaling efficiently, this episode will change the way you think about growth.————————————————————————————————————————Chapters: (00:00) Preview and Intro (01:35) How Systems Unlock Business Growth (02:39) The First Time Ravi Discovered Systems Thinking (05:12) Eliminate, Automate, Delegate: The 3-Step Process (07:39) Why Personal Systems Matter More Than Business Systems (10:52) The Hidden Cost of Wasting Time on Low-Value Tasks (15:24) The Real Difference Between 10K/Month and 100K/Month Businesses (18:46) Why Most Businesses Overcomplicate Their Sales Process (21:30) The “Simple Selling System” That Scales to $1M+/Month (25:26) Paid Ads vs. Organic Content: Which One Actually Works? (29:05) How to Track Sales & Marketing Data Like a 9-Figure CEO (32:13) The Key to Creating Content That Actually Converts (36:57) The Exact Framework for Fixing Bottlenecks in Your Business (44:15) How to Diagnose and Solve the Biggest Constraint in Your Growth (48:55) The Ultimate Framework for Testing & Optimizing Sales Funnels (54:07) How to Filter Out Low-Quality Leads and Close More Deals (56:50) Final Thoughts & Next StepsSupport the show

You already know that paid ads bring in clients. Duh. But what if I told you the real magic isn't just in the ROI? But what if I told you some of the biggest benefits of paid ads have nothing to do with advertising ROI? Instant market feedback (know what actually resonates with clients) A sales process that improves fast (because you're getting more at-bats) Pricing confidence (no more second-guessing your rates) Higher perceived authority (people will start recognizing your name) Predictability (goodbye, feast-or-famine cycle) These benefits are so powerful that they're worth running ads even if you're losing money at first. I break it all down in this episode. If you've ever considered running ads but hesitated, this is the episode that might change your mind. For full show notes, visit https://6figurecreative.com/353

Send us a textWhat if you could grow your professional practice without spending money on ads? In episode 65 of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi shares a comprehensive, five-part framework for scaling professional practices organically, without reliance on paid ads.  You'll learn why ads aren't a sustainable strategy, how to generate consistent referrals, the power of PR and speaking engagements, and how to use content marketing to bring clients to you. In this episode we discuss:02:24 Debunking the Ad Dependency Myth04:49 Building Authority: The First Step09:09 Mastering Referrals and Word of Mouth15:02 Content Marketing Strategies19:07 Leveraging PR and Speaking Engagements21:35 Building a Strong Network and Community Presence Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#3 Unleashing the Giant: The Untapped Power of Referral Partnerships#8 How to Use Virtual Stages To Bring In New Clients#4 From Zero to Hero: Becoming a Micro-Celebrity Professional #21 Visibility Matters: Strategies to Stand Out #17 How Successful Professionals Build A Loyal Community Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

During this episode of the Marketing Matters™ Podcast, Ashley meets with her client, Carrie Lupoli, who is a dynamic entrepreneur, certified nutritionist, and award-winning behavior specialist with a proven track record of founding and leading successful seven-figure businesses. She founded Disruptive Nutrition, a company dedicated to supporting families on their health journeys, and it now employs over 40 women. Carrie also teamed up with celebrity nutritionist Mark Macdonald to educate consumers on a holistic approach to wellness. Together, they certify and support health professionals with PFC3, offer a clean supplement line designed to "fill the gaps" in nutrition, and co-hosted Food Freedom, the #1 most-watched nutrition show on Brinx.tv. Carrie has been featured on major news outlets like the TODAY Show, ABC, NBC, and Fox, contributing her expertise on nutrition, women's health, mindset, and behavior change. She also hosts the Diet Disruptors podcast, which ranks in Apple's Top 100 Health & Wellness Podcasts. You'll hear Carrie's honest experience on outsourcing advertising to advertising agencies and how bringing ads in-house with Ashley 5X'd her ROAS while she decreased her overall ad investment to 1/10 the cost. Get ready for an incredibly inspiring episode from two 7-figure female entrepreneurs and moms who are winning with paid ads and making it rain.   Connect with Ashley: -Instagram: @ads.with.ashley -YouTube: @ads.with.ashley -Challenge: Join the Win with Paid Ads Challenge HERE -Book: How to Win with Paid Ads - Buy HERE on Amazon  Connect with Carrie: -Follow Carrie on Instagram at @carrie_lupoli. Contact Carrie via her website at https://www.carrielupoli.com

Tired of ads that don't work? Here's why they fail and how to fix them!  If you've ever run Facebook, Google, or YouTube ads and felt like you were just burning money, you're not alone. Most people fail with ads—not because ads don't work, but because they don't have the right approach.

In this episode of the Dealership Fixit Podcast, Jacob Berry breaks down digital marketing strategies for motorcycle and powersports dealerships, focusing on Google Ads and Meta Ads to drive leads and sales.Jacob dives into search ads, inventory ads, and Performance Max campaigns, sharing how to optimize targeting, exclude wasted spend, and create highly relevant ads that convert. He also unpacks Meta's dynamic inventory ads, video marketing, and lead generation strategies, helping dealers reach buyers exactly when they're searching.Want to maximize your marketing budget and generate more high-quality leads? Tune in now!Subscribe SpotifySubscribe Apple PodcastSubscribe YouTubeFollow Our Host Jacob:LinkedInWebsiteFollow the Fixit:LinkedIn⁠⁠⁠ Twitter ⁠⁠⁠TikTok ⁠⁠⁠Facebook Instagram ⁠⁠⁠Online Sponsor - MotoHunt

Send Katie a Text Message!! For most interior designers, marketing is throwing noodles at the wall and seeing what sticks. A little Instagram here, a little TikTok there, and maybe some paid ads for good measure. But deep down, you know that's not a great way to run a business, increase visibility, or build brand awareness—let alone get paying clients! Wouldn't it be great if someone who understood your industry could tell you exactly which marketing strategies you needed?Meet Jason Lockhart! He's an architect and digital marketing strategist who understands the interior design industry. He joins me today to discuss the best marketing channels for designers, the importance of understanding your most ideal client, website SEO best practices, and mistakes to avoid with paid ads. There is so much practical advice packed into this conversation! And even more nuggets in this week's Coaching Corner. Let's dive in!Grab all the links and resources mentioned in this episode athttps://successbydesign.coach/podcast/b/digital-marketing-strategy-for-interior-designersStrategy Sessions with Katie, actionable insights and elevated results. Subscribe to our premium channel today! Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Wanna run paid ads for your practice? In this episode of The Financial Coaches Podcast, Cody shares his process of running paid ads for his practice and how it has helped his coaching practice grow at exponential rates. There are a few key things to make sure you get right when doing this, and Cody goes into detail as to what those are.

John Horn is the CEO of StubGroup, a digital advertising agency specializing in expert PPC management for businesses of all sizes. Since joining the company as employee number one, John has helped StubGroup grow into a leading boutique agency, managing over 15,000 campaigns and generating more than 3 million leads and $400 million in revenue for clients.

During this episode of the Marketing Matters™ Podcast, Ashley shares: -What you can learn from the advertisers who chose to run ads for the big game -What matters when you create ads for your business -Why these advertisers chose to run in ad -What ads were done well (and which ones were not) Connect with Ashley: Instagram: @ads.with.ashley YouTube: @ads.with.ashley Challenge: Join the Win with Paid Ads Challenge HERE Book: This Naked Mind   

Send us a textFrom Losing $70,000 to $100M – Hunter Isaacson's JourneyAbout the guest:Hunter Isaacson is a product designer, entrepreneur, and viral growth expert known for creating apps that drive massive engagement. As the co-founder of NGL, he built an anonymous Q&A platform that has facilitated over 500 million messages. His previous work includes apps like Wink and Summer, which have collectively reached over 300 million downloads. With a deep understanding of product psychology and organic growth, Hunter continues to push the boundaries of social app innovation.Connect with Hunter! https://x.com/hunterjisaacson?s=11&t=gg36fiLEsdGl4oQI5y4blgConnect with Ryan! https://twitter.com/RyanJAyalaConnect with Us! https://www.instagram.com/alchemists.library/Chapters:0:00 Intro -- Who is Hunter?  1:14 Building Viral Apps 1:37 Launching Bags & Crypto 2:35 Early App Failures 3:13 Raising Capital & Hustle 16:12 Building a Billion-Dollar App 17:12 Scaling to Millions19:32 Virality & Growth Loops24:05 Influencers & Paid Ads 25:14 Cost of Building an App 29:09 AI & Productivity 30:24 Monetization & Business Models 36:56 Hiring Engineers 44:47 Work-Life Balance55:45 Mindset & Startups 1:00:44 Future of Social Apps 1:16:12 Long-Term Vision 1:32:27 Signing OffConnect with Us!https://www.instagram.com/alchemists.library/https://twitter.com/RyanJAyala

Welcome back to another episode of the Female EmPOWERED Podcast! I'm your host, Christa Gurka, and today I'm thrilled to welcome our special guest, Courtney Moody, a digital marketing and Facebook and Google Ads expert who's transformed her career by evolving from traditional to digital marketing. In this episode, Courtney breaks down the essentials of a smart, effective marketing strategy for boutique fitness and wellness businesses.Our conversation covers the importance of understanding the different marketing channels - organic, earned, and paid - and how each plays a critical role in your overall strategy. Courtney dives into setting up powerful Facebook and Google ad campaigns, revealing her top tips for determining goals, targeting the right audience, and optimizing your campaigns. Ever wonder how to build a marketing strategy that truly connects with your audience? In this episode, you'll learn:Why starting with brand awareness and traffic-driving campaigns is essential before shifting your focus to conversion ads.How a deep understanding of your target audience's intent and pain points can transform your messaging and offers.The critical role of a polished, consistent online presence - from your website to your social media—before launching paid ads.Which keyword research tools can spark fresh content and boost your campaign's performance.The value of continuous testing and optimization, along with keeping up-to-date on platform changes and algorithm updates.If you're ready to refine your marketing strategy you can reach out to Courtney on Instagram @MoodMktg or check out her website at MoodM-E.com.And if you're looking for even more support, consider joining our FitBiz Foundations group, where you can tap into Courtney's insights through community calls and exclusive resources.Thank you for listening to this insightful episode of the Female EmPOWERED Podcast. Don't forget to subscribe, leave an honest review, and share this episode with fellow fitness and wellness entrepreneurs. Until next time - keep empowering yourself and your business!

SummaryIn this episode of Sparking Success, Aaron Opalewski discusses the essential components of setting up The 6 Essential Components of a Successful Recruiting Strategy. He emphasizes the importance of both outbound and inbound recruiting, the role of content and paid ads, and the value of referrals and affiliate programs. By integrating these six levers, businesses can enhance their talent acquisition efforts and build a strong team.TakeawaysIt's not about doing one of these well, but all consistently.Outbound recruiting involves proactive outreach to potential candidates.Inbound recruiting focuses on managing and tracking candidates effectively.Content marketing helps build your brand and attract talent over time.Paid ads are essential for generating a consistent flow of applicants.Referrals are the most effective way to recruit talent.Incentivizing referrals can lead to scalable success in recruitment.Creating an affiliate program can provide additional revenue streams.Integrating all six recruiting levers is crucial for success.Consistent evaluation and tweaking of strategies will improve recruitment outcomes.Chapters00:00 Introduction to Recruiting Strategies02:54 Outbound and Inbound Recruiting Explained05:41 The Role of Content in Recruitment07:07 Utilizing Paid Ads for Recruitment11:29 Leveraging Referrals for Talent Acquisition14:24 Creating an Affiliate Program for Recruitment16:51 Integrating All Six Recruiting Levers

‍Dive into the world of ground marketing with our inaugural episode of the Ground Marketing Series, where I reveal its powerful impact in the dental industry!Unlike traditional digital marketing strategies, ground marketing leverages face-to-face interactions to cultivate trust and boost brand awareness by meeting potential patients in their natural surroundings. This episode explores the psychological and behavioral triggers that underpin ground marketing's success, including the mere exposure effect, reciprocity principle, social proof, and emotional connection. These concepts are not just theoretical; I'm bringing them to life with compelling real-world examples, such as strategic daycare partnerships, corporate lunch and learns, and impactful community health fairs.Tune in as I navigate through the tangible advantages of ground marketing, shedding light on how this approach consistently outperforms paid advertising in terms of cost-effectiveness and conversion rates. Ground marketing's sustainable practices pave the way for long-term growth, giving your dental practice a competitive edge. This episode is a treasure trove of insights that are not only actionable but designed to transform the way you think about patient engagement. Don't forget to tune in next week, where I'll delve deeper into the psychology that drives these successful ground strategies!What You'll Learn in This Episode:The distinctive value of ground marketing in the dental sector.How face-to-face interactions enhance trust and brand awareness.Understanding the mere exposure effect and its application.Insights into the reciprocity principle in marketing practices.Utilizing social proof to strengthen marketing efforts.Building emotional connections with potential patients.Successful case studies of ground marketing initiatives.The cost advantages and high conversion rates of ground marketing.How ground marketing ensures long-term sustainability over paid ads.A preview of psychological aspects in marketing strategies.Let's jumpstart your practice's growth by listening to today's episode!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Other Mentions and Links:‍Terms:EDDMPPC‍Marketing Tools:Facebook AdsGoogle Ads‍‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: All right. So let's dive in to the first and foremost topic, which is introduction to ground marketing. We're going to get an overview of what ground marketing is and why it works. And then I'm going to give you real life examples of the success that ground marketing brings to a lot of our members. But I mainly want you to understand what ground marketing is.So ground marketing. Is the practice of directly engaging with potential patients in their own environment, such as schools, gyms, coffee shops, and community events, and so forth, to create trust and increase brand awareness, unlike digital marketing, which relies on online advertising and social media ground marketing thrives on face to face interactions.Relationship building and personal touch points that make businesses more approachable and trustworthy. It makes your practice, the go to practice in the community. It's approachable. They trust you. And there's a science behind ground marketing. Okay. It's not just, Hey, this is what a lot of us experience.There's actually four specific things that ground marketing does now ground marketing leverages, several psychological and behavioral triggers. That make it uniquely effective. But the foremost are number one, the mere exposure effect. Now people develop a preference for things they see frequently. The more often potential patients encounter your brand and their daily lives, the more familiar and trustworthy you become so.This also doesn't rule out any social media ads, any Facebook marketing, things like that, Google ads. It just helps as well. Just like ground marketing helps those types of marketing, mediums as well, it's touch points, but this touch point ground marketing.It's insanely strong. It's a human to human interaction touch point. It's in their life in real time like in person. So this is an insanely strong touch point that often converts within just one touch point. So the mere exposure effect is one to reciprocity principle. When you give people something valuable for free.For example, maybe something educational, free dental consultation, branded giveaways, things like that. Your time. They feel obligated to give back. And a lot of the times, it's done so by booking an appointment. And so, you're going to see a lot of the reciprocity principle. And ground marketing. It happens.This is a beautiful principle that never ever fails. Never once in the history of history has anyone said, yes, I love that you're doing all this for me. Thank you so much. I appreciate you. No, I don't want anything of yours. Just help me out. That's it. Boom. It's not human. The reciprocity principle works and that is delved deep into ground marketing.Three social proof. When people see others engaging and trusting your practice, they're more likely to do the same. So if more people like on social media, you start becoming popular on social media. They're like, Oh snap, people are following you. My friends are following you. My family's following you.They go to you more than likely. The other person is also going to go to them too, right? The person who's talking. So social proof, same thing in ground marketing. When you're at events, when you're at lunch and learns, when you're at. specific locations and your booth or whatever is popping and more and more people are coming to you and everything like that, more and more people are talking about you in the community.Social proof more in your community will go to you guaranteed. Social proof is huge So ground marketing does provide a lot of social proof. I'm just going to give you an example. If you're out at a school, or at a daycare and you're doing an event there and then you decide to post.Pictures and things like that and tag some friends, tag some teachers. I mean, That's just creating a lot of social proof right there that not only are you a dentist in the community, are you an established practice in the community and you're helping out the community and you're helping out the children in the community now, but at the same time, other people are talking about you and how in that one event.You did so much for the school, the daycare, the community, the children, all that stuff. And so that brings a lot of awareness, a lot of social proof, and it builds up a lot of credibility. And of course you get appointments and you get people coming into your practice. So that's number three and four, it builds an emotional connection.So meeting someone in person, as we know, creates a stronger, more memorable impression than an online ad. And I'm going to take this out of context a little bit. For example. My wife and I, it was a long distance relationship. I'm from Texas. She's from California. And when we would date, right. I met her in person first, obviously.And then after that we would email back in the day, it was more emailing and then, writing letters and then it became texting, that became like a huge thing. do you remember when you had to push like four, four times and then three to three and then two to two, just to like, you know, back then BRB, LOL, all that stuff was a lifesaver.But anyways that was cool and all, but then when you saw each other in person, the emotional connection was a lot stronger. so same thing, right? A lot of the times they may see you on social media, they may see your ads, they may see all these things, but when they see you in person, the emotional connection is a lot stronger.Same thing with concerts, events. That's why we have in person events when we go to a lot of these symposium or events or summits for our industry. But at the same time, concerts, same thing, right? You can listen to the band, you can listen to their album. As soon as it drops, you can be their biggest fan, but if you're never at a concert, are you that much of a fan, right?But when you get there at the concert, you experience a whole different environment, a whole different vibe. When you get there at those events, for CE credits and stuff like that, you experience so much more, a stronger connection. So meeting someone in person, creates a stronger, more memorable impression.And so that's huge when it comes to ground marketing. And that is probably the biggest thing is you want to create that connection with each person you meet while you're ground marketing. And it's powerful and there's a lot of real life examples of this, right? We have a lot of members in our ground marketing course who, give us examples on what they're doing. And honestly, they become extremely fantastic at ground marketing. And here's some real life success stories with ground marketing, right? There was a pediatric dental boom through daycare partnerships. Now the problem was pediatric dentists, they were struggling with low new patient numbers despite running social media ads, specifically Facebook ads. But the solution, instead of spending more on ads, they developed a ground marketing plan targeting daycare centers and pre K schools.Now here was the execution. They offered free tooth talk sessions for kids, right? It was quick, fun brushing demos and so forth provided free emergency dental care for school injuries, right? Positioning them as a trusted expert. And they left signup sheets for parents at the front desk with an exclusive deal for their first visit. Now the results were incredible. 42 percent of parents signed up for an appointment within 30 days. The practice gained 110 new patients in six months. And the cost, get this, the cost, 0 in ad spend, only time invested and personalized out in ground marketing. Case study number two, the Lunch and Learn Takeover.This was a corporate partnership. The problem was general practice in a competitive urban market was struggling to attract and share patients. The solution, they shifted focus from online ads, Google ads, to direct engagement with local companies. Offering dental insurance benefits and a breakdown to help them understand more of the insurance.And you're going to see that with corporations, especially employees from corporations. They just want to understand their insurance a lot more and a lot better. Now, the execution was we set up free lunch and learn sessions at companies, educating employees about maximizing their dental insurance benefits, offered a free whitening session or discounted, right?For those who scheduled an appointment on the spot and then created a direct contact within the HR departments to become the go to practice for the employees. So a lot of the times the HR department wants to answer their questions, but they can't, they don't have all the knowledge. Especially when it comes to this, you do, or someone on your team does, and now you're the direct contact.You can even mention, hey, we're the direct contact, even if they don't come to us. We just want to help you out when it comes to these benefits. And then boom, people will get sent your way immediately. Results, 18 scheduled appointments per session on average. I mean, This wasn't just a one time lunch and learn type of deal.It was consistent. The practice added over 230 new patients in a year. Became the official dentist for three corporate offices, generating steady patient flow, they honed in and targeted corporation partnerships, right? Specifically corporations. And then number three was, community health fair domination.And I love this one. This happens all the time, by the way, a startup, Practice with zero brand recognition needed new patients immediately, and they needed new patient momentum. The solution. Instead of expensive mailers, they partnered with local health fairs, setting up an interactive booth. So they offered specific things, right on the spot, oral healthcare screenings, fun, educational games. They use specific giveaway, signup sheets. They captured emails and phone numbers for followups, for raffles and things like that. The results doing these health fairs, right? Which health fairs happen all the time in your community. Be a part of them, please. But the results were 97 patient leads in one weekend, 51 percent conversion rates to scheduled appointments.And the cost for this, I mean, the booth and the materials and everything was just a one time thing, right? Once you get the table, the cloth, all the other fun stuff you want to get in later episodes, we'll discuss the necessities of what you need to get in your booth. All that was under 200 bucks for booth materials.And it yielded over 30, 000 in revenue. Health fairs are extremely profitable, especially when it comes to new patients coming your way. So these are just a couple case studies of what some of the members in our ground marketing course have experienced. But I mean, there's many, many more experiences.Facebook and ask what. Have you experienced with ground marketing? You'll see, or just type in ground marketing in any of these Facebook groups or, community forums, right for dentists and type in ground marketing, you'll see just exactly what these partnerships and health fairs and community events do for their practice and continue to do. So it's amazing. By implementing ground marketing practices can create trust, build stronger patient relationships, and see measurable growth without relying solely on expensive digital ads or billboards or EDDM or traditional marketing methods, right? Not to say that don't do all that stuff, but just see ground marketing as a strong, powerful arm in your marketing plan.Now, ground marketing isn't just an alternative. Two digital marketing. It's a psychological driven human centric approach that leverages face to face interactions. It's building trust and community integration to drive business growth, right? It doesn't rely heavily on ads or passive outreach.So I want you to keep that in mind. It's not about passive outreach. Ground marketing taps into real world engagement. You're forming lasting relationships that lead to higher conversion rates. Stronger loyalty and lower patient acquisition costs. It does require energy and effort and time. That is one thing.Okay. It will require energy, effort, and time for you to go out there in your community and do these specific strategies. But ground marketing will always succeed, especially when you have those four things always in mind, right? The principle of reciprocity, the mere exposure effect, trust through personalization, right?The emotional connection and then the power of social proof. These things are incredible, highly, highly, highly, integrated into ground marketing. as you're going to see, there's a lot of factors in this, right? I'm going to give you pros and cons on this. Why ground marketing works better than paid ads.A lot of the times, trust building, ground marketing, right. it has high personal interactions. It creates deep trust and paid ads is low on that. On the trust building ads are often ignored or distrusted, right? How many ads have you ignored today? Probably a lot. You don't even keep count. But then how many people have you ignored who try to interact with you?Maybe less than the ads, right? So especially if it's something that you need, the cost ground marketing is low. The only thing you need is time investment, but minimal spending, paid ads tie costly PPCs, right? Social media ads, mailers. That's high. So the cost is high on that. Ground marketing conversion rate is high, extremely high.You get personal connections. You increase the likelihood of booking. And at the same time, you increase the likelihood of not just booking one person, but their family in that moment. When it comes to paid ads, it's low to medium, Ad click through doesn't guarantee conversions a lot of the time. again, the cost is high and then the longevity of results. Ground marketing is sustainable. It has to be sustainable. I mean, They need to see you all the time. It's a relationship based marketing and it has long term value. Never stop ground marketing. Even once you're doing fantastic, you're doing amazing.You're getting in as many new patients plus 10 every single month that you want. Continue to ground market. Maybe you can tone it down a little bit. But continue to ground market always, right? It's just good for the community. It's good for them to see you. And obviously at the same time, it's building stronger loyalty.Now, when it comes to paid ads, longevity of results, ads stop working once the budget runs out. So as soon as your budget runs out, your ads. Won't be working. But ground marketing will always work, even if there is no budget there. So ground marketing is not just an alternative. Like I said, it's a fundamental shift in how your practice engages converts and retains customers.It's a low cost, high impact and backed by human psychology. Okay. So that means it's not just the study of marketing. It's the study of humans and those two things, the study of marketing and the study of humans is what's implemented in ground marketing. That's why it works.Real world interactions create stronger trust than any online ad ever could. So whether you're launching a new practice or you're looking to expand your patient base or solidify local dominance in your community, ground marketing should be a core strategy in your playbook. I hope you have a better view of what ground marketing is, and I'm excited to bring this series to the podcast.next episode, we're going to be discussing the psychology behind ground marketing. And once you understand this, once you understand the formula, you can pass it on to whoever you're also teaching the formula to and ground marketing too.But at the same time. Once you understand the psychology behind ground marketing, the principles, it will be a lot easier for you to do every single day, whether you're doing the specific strategy, or whether you're just engaging in your everyday life outside of your practice, you'll be able to start attracting new patients to your practice.So I'm excited to discuss that with you in the next episode.

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