Podcasts about Treating

What if when you go off track in life, you viewed it like a GPS and simply recalculated to the best available path forward?Inspired by Gregory Benedikt! Check out his Newsletter here!

In this episode, we sit down with Dr. David Rabin for a mind-expanding conversation on what we've fundamentally gotten wrong about mental health—and why treating symptoms instead of root causes keeps us stuck. They unpack how smartphones hijack our dopamine, why modern convenience works against our nervous systems, and what it really takes to break free from a chronic sympathetic (fight-or-flight) state. From the ancestral role of dopamine and the science behind hugs to nuanced discussions on anxiety, autism spectrum disorder, psychedelics, and ibogaine, this episode bridges ancient biology with cutting-edge research. Dr. Rabin also dives into the “Ape Theory” and the importance of understanding specific mushroom strains rather than lumping them all together. The conversation wraps with insights on Apollo Neuro, sleep optimization, respiratory rates, the “first night effect,” and a refreshing reminder that living a simple, happy life may be the most powerful biohack of all.Dr. David Rabin, MD, PhD, is a translational neuroscientist, board-certified psychiatrist, health tech entrepreneur & inventor who has been studying the impact of chronic stress in humans for more than two decades. He is the co-founder & Chief Medical Officer at Apollo Neuroscience, which has developed the first scientifically-validated wearable technology that actively improves energy, focus & relaxation, using a novel touch therapy that signals safety to the brain.In addition to his clinical psychiatry practice, Dr. Rabin is currently conducting research on wearable and technology-based solutions for mental illnesses and the mechanism of psychedelic-assisted psychotherapy in treatment-resistant mental illnesses. He received his MD in medicine and PhD in neuroscience from Albany Medical College and specialized in psychiatry with a distinction in research at Western Psychiatric Institute & Clinic at the University of Pittsburgh Medical Center. He has been married to his co-founder, Kathryn Fantauzzi, since 2016.SHOW NOTES:0:40 Welcome to the podcast!4:06 About Dave Rabin5:03 Welcome him to the show!6:36 What have we gotten wrong about mental health?8:15 Interaction with our smart phones11:12 Treating symptoms, not the cause12:25 Breaking free from sympathetic state15:48 The ancestral purpose of dopamine19:06 Patience vs Convenience24:08 Why we need hugs for health28:29 *CALOCURB*29:40 Anxiety & Autism Spectrum Disorder 32:09 When are psychedelics appropriate?35:34 Knowing your mushroom strain39:42 Ibogaine benefits46:21 Germ theory & antibiotics51:12 The Ape Theory57:13 About the Apollo1:03:05 How it increases deep & REM sleep1:04:01 Average respiratory rates1:08:05 “First Night Effect”1:08:54 How to live a simple, happy life1:11:32 “The Four Agreements”1:15:03 His final piece of advice1:17:40 Thanks for tuning in!RESOURCES:Calocurb - code: RENEE10_______________Website: David Rabin MD, PhD, Apollo NeuroApollo Neuro - Discount code: BIOHACKERBABESDr. Rabin's Book: A Simple Guide to Being AliveInstagram: @drdavidrabinTwitter: @daverabinWikipedia: David Rabin MD, PhDPodcast Website: The Psychedelic NewsDocumentaries: How to Change Your Mind, War in WavesMycology Psychology FREE Community CallSupport this podcast at — https://redcircle.com/biohacker-babes-podcast/donationsAdvertising Inquiries: https://redcircle.com/brands

An all-star cast today with: Emmy Probasco, a fellow at Georgetown's Center for Security and Emerging Technology (CSET) and former Navy officer with deep expertise in autonomous weapons and military AI adoption; Michael Horowitz, a University of Pennsylvania professor who previously ran the Pentagon office that rewrote U.S. policy on autonomy in weapons systems; Bryan Clark, a defense analyst at the Hudson Institute and retired Navy officer specializing in naval warfare and military technology; and Henry Farrell, a political scientist and writer focused on the intersection of technology, geopolitics, and economic coercion. [00:00] America's First Precise Mass Campaign Against Iran The U.S. debuts the Lucas drone — a sub-$100K system reverse-engineered from Iran's own Shahed 136 — alongside legacy Tomahawk strikes in a campaign of unprecedented scale and velocity. [10:00] Regime Change Without a Plan The panel debates the theory of victory when you decapitate leadership but have nobody to pick up the pieces, with implications for nuclear proliferation, Gulf stability, and the Strait of Hormuz. [18:00] Weapons Stockpiles, Air Defense, and What China Is Learning Burning through expensive interceptors against cheap drones risks drawing down Pacific stockpiles, while China gets a front-row seat to how American air defenses operate at scale. [25:00] Claude Enters the Chat: AI in Military Operations Claude's integration into CENTCOM's Maven Smart System prompts a discussion on what military AI actually does — mostly boring bureaucratic tasks — and why the Terminator narrative misses the point. [46:00] The Anthropic–Pentagon Fight Mike argues the dispute is about personality and politics, not policy — Anthropic never refused a government request, and the real clash is over who gets to decide future use cases. [56:00] Treating a U.S. Company Like Huawei Threatening Anthropic with supply chain risk designations — tools built for foreign adversaries — could chill the entire tech sector's willingness to work with the Pentagon and poison allied trust in American tech. If we're doing emergency pods once a week now should I stop calling them emergency pods? Learn more about your ad choices. Visit megaphone.fm/adchoices

You are not failing because you lack discipline. You're struggling because you're trying to live like a machine.  In this episode, I'm breaking down why most systems fall apart the moment life gets hard and how to rebuild yours so it actually works for a human nervous system.  We're taught to design routines assuming endless energy, focus, and motivation, but real life doesn't operate that way. You have limited time, attention, and willpower, and your systems need to reflect that reality.  I explain why the most effective systems are the ones that require the least amount of thinking and decision-making. When stress hits, you don't rise to the occasion. You default to your systems. If your routine only works on your best days, it's not a system, it's a wish. I walk you through how to design structures that hold you steady when you're tired, overwhelmed, or distracted. We'll talk about simplifying your priorities so consistency becomes automatic instead of exhausting.  I introduce the Plan A, Plan B, and Plan C framework to help you escape the all-or-nothing cycle. Plan A is for high-energy days, Plan B supports you when things feel harder, and Plan C keeps you moving forward on your worst days.  Success doesn't need to look the same every day, especially in different seasons of life. This episode will help you build systems that meet you where you are, so you can stay consistent without burning yourself out.   Time Stamps:   (2:32) Moving Updates   (6:22) The Fresh Start Effect   (8:54) Different Levels To Our Goals   (14:29) Beware Of The Comparison Trap   (16:28) Vanessa's Plan A --------------------- Find Out More Information on Vital Spark Coaching --------------------- Follow @vanessagfitness on Instagram for daily fitness tips & motivation.  --------------------- Download Our FREE Metabolism-Boosting Workout Program --------------------- Join the Women's Metabolism Secrets Facebook Community for 25+ videos teaching you how to start losing fat without hating your life! --------------------- Click here to send me a message on Facebook and we'll see how I can help or what best free resources I can share! --------------------- Interested in 1-on-1 Coaching with my team of Metabolism & Hormone Experts? Apply Here! --------------------- Check out our Youtube Channel! --------------------- Enjoyed the podcast? Let us know what you think and leave a 5⭐️ rating and review on iTunes!

In Part 2 of yesterday's conversation, Travis Chappell and his producer, Eric, continue their candid discussion about building a career without following the traditional “prestigious school → perfect job” blueprint. From mission-field poverty to producing millions of podcast views, this episode explores the messy middle of modern work—where stability and ambition can coexist. If you've ever felt stuck between the safety of a 9–5 and the pull of entrepreneurship, this conversation is your roadmap for navigating both. On this episode we talk about: The hybrid model: why you don't have to “burn the boats” to build something meaningful Treating your 9–5 like a client instead of a prison Continuously reevaluating your skills, goals, and what fulfillment actually looks like Leveraging content, outsourcing, and systems to build momentum on the side Why complaining repels opportunity—and action creates clarity Getting comfortable with uncertainty in a rapidly changing economy Top 3 Takeaways You can hold both worlds. You don't have to fully quit your job or fully surrender to it—build stability while creating leverage on the side. Clarity comes from action, not overthinking. The only way to discover what you actually want is by trying things, adjusting, and trying again. Opportunity favors ownership. Complaining about the system changes nothing—creating inside of it (or alongside it) changes everything. Notable Quotes “Find the thing that actually takes care of you—and build the vision on the side.” “There's never been an opportunity gained from sulking and complaining.” “The bad news is you have to figure it out. The good news is—you get to.” “If there was opportunity repellent in a spray, it would be complaining.” Connect with Travis Chappell: LinkedIn: https://www.linkedin.com/in/travischappell Twitter/X: https://twitter.com/traviscchappell Instagram: https://www.instagram.com/travischappell Other: https://travischappell.com  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Daniel Monti is the founding chair of the first integrative medicine department at an American medical university.Rather than treating symptoms in isolation, integrative medicine takes a holistic approach to health, combining conventional Western medicine with mind-body therapies, nutritional medicine, and traditional practices such as acupuncture and herbal medicine.“Integrative medicine,” Monti told me, “has become a subspecialty of medicine with its own board certification. ... To become an integrative medicine doctor, you have to first do your residency in something like internal medicine, neurology, OBGYN, and then do a fellowship in integrative medicine.”Monti, who holds board certifications in both psychiatry/neurology and holistic/integrative medicine, said that integrative physicians “take a deep dive into whole-person health and understanding who the person is.” They look, for example, at genomics, the patient's microbiome, and maximal oxygen consumption.A powerful technique Monti studied in depth is the neuro-emotional technique (NET), developed in the 1980s. It's a mind-body therapy designed to release emotional stress from within the body. And through advanced brain scans, they can see how the brain changes after applying the technique to alleviate distress.NET merges principles from conventional medicine with traditional Chinese medicine and psychology, he says. The goal is to “get at what is underneath the issue that's bothering the person. ... Most of the time I'm experiencing a block in my life in some way. And then we have to kind of figure out what the life experiences were that are contributing to that present-day block.”During the interview, Monti used me as a test subject to demonstrate the integrative medicine technique.We also discuss additional integrative medicine therapies, such as vitamin infusions and stress-reduction treatments. We also dive into a recent study into a powerful antioxidant's power to benefit Parkinson's patients.Monti is the founder and CEO of the Marcus Institute of Integrative Health and chair of the Integrative Medicine and Nutritional Sciences at Sidney Kimmel Medical College, Thomas Jefferson University. He's the co-author of “Brain Weaver” and “Tapestry of Health.”He's also the host of “House Call with Dr. Dan Monti.”Views expressed in this video are opinions of the host and the guest, and do not necessarily reflect the views of The Epoch Times.

Specific foods have been shown in randomized controlled trials to improve symptoms like hot flashes.

"Come to editors with solutions, not with problems. A lot of young freelance writers will be like, 'Hey, hook me up with this editor. Do this and do that.' And I'm like, 'I can connect you, but you better have pitches. If you don't come with the idea you're just a problem,'" says Tony Rehagen, a long-time freelance writer.Seth Wickersham put me in touch with a colleague of his, someone he went to grad school with by the name of Tony Rehagen. Now, he's a special kind of freelancer in that he's a grinder. Much like Pete Croatto and other freelancer types who are balancing all kinds of work: content work, copy writing, alumni magazine work, and pure journalism, Tony has been in the thick of the freelance morass for a long, long time. He was featured in the 2015 anthology “Next Wave” for his piece called The Last Trawlers, a work of journalism that really reads like a short story.His work has appeared in myriad places like Indianapolis Monthly, Atlanta Magazine, Men's Journal, and Bloomberg.Tony was a blast … there are too many great nuggets from this conversation to list out, but I'll list out a few. We talk about: His filing system for stories How many stories he's working at a time Being on the clock and off the clock all the time Treating his writing as a service or a trade like plumbing or carpentry Treating editors more like clients Taking risks with how much skin he puts into a certain story And where his ambitions lie now. And that just scratches the surface.Promotional support: The 2026 Power of Narrative Conference. Use narrative20 at checkout for 20% off your tuition. Visit combeyond.bu.edu.Order The Front RunnerWelcome to Pitch ClubShow notes: brendanomeara.com

Early trials of a breakthrough stem cell therapy to treat babies with spina bifida while still in the womb is showing remarkable results. The trial results published today in The Lancet medical journal show babies who were treated with cells from the mother's placenta were born with no signs of infection, abnormal tissue growth or tumour formation. Associate Professor Lana McClements from the University of Technology in Sydney is one of those who has been watching closely, and she spoke to Melissa Chan-Green.

What if the real measure of success isn't how much you achieve, but how intentionally you spend your time? We sit down with Daren Blonski—founder of Fermata Advisors, including Sonoma Wealth Advisors and related firms—to unpack how he built a fast-scaling advisory enterprise by designing for freedom first. Darren shares why leaving a high-travel consulting career forced him to redefine success, and how a clear, values-driven schedule helped him be present at home and decisive at work.We walk through his simple, powerful calendar architecture—days working in the business, on the business, and in renewal—and how mapping years in advance creates permission to focus without guilt. Daren explains how he hires complements using the DISC framework, pairing visionary drive with detail excellence to eliminate bottlenecks. He opens the playbook on scaling during uncertainty: pivot fast, pursue green lights, and keep culture practical. Along the way, we dig into his 10% rule for personal reinvestment through masterminds and coaching, and why curating the right rooms accelerates leadership growth.Feedback takes center stage as Daren reframes it as data, not drama. He shares a no-cringe tactic to raise feedback quality—ask every team member, “What are your expectations of me?”—and highlights the obligation to follow through. We close with the habits that sharpen decision-making under pressure: pre-dawn reading to expand perspective, hard training to discharge stress, and sleep as a non-negotiable lever for cognition and steadiness. If you lead a growing team and crave clarity, presence, and sustainable performance, this conversation gives you concrete tools to design your time and think like the CEO your business needs.Enjoyed the episode? Follow the show, share it with a friend, and leave a quick review to help more leaders find these conversations.In this podcast you will learn about:• Redefining success around time freedom• Moving from consulting to a life-centered business• Choosing financial planning as an entrepreneurial medium• Evolving from practitioner to CEO across growth stages• Leading with presence and credibility• Hiring complements using DISC to fill gaps• Scaling through pivots and “pursue green lights” values• Investing 10% in masterminds and coaching• Treating feedback as data and filtering projections• Morning reading, hard training, and sleep for sharper decisionsHighlights:0:00Rethinking Success Through Time2:55Leaving Consulting To Build A Life5:30Choosing Financial Planning As A Medium8:25Evolving From Soloist To CEO10:55Designing Work, On-Work, And Renewal14:20Presence As A Leadership Advantage17:05Building Teams With DISC Strengths20:10Scaling Through Pivots And Principles23:00Masterminds, Coaches, And The 10% Rule26:05Feedback As Data, Not Drama29:05A Better Way To Ask For Feedback32:10Morning Learning, Training, And Sleep35:00Where To Find Darren & ClosingIf you were truly leading at the level your vision requires, what decision would you make this week?I provide strategic coaching for high-performing financial advisors, service-based business owners, and leaders who want coaching that goes beyond accountability. I partner with you to execute on your vision and focus on what truly drives results: executive presence, leadership development, scaling, and prioritization.The outcome: you realize your full potential, influence and inspire others, and lead a high-impact business that reflects your next-level goals.To explore if coaching is the right fit, email me...

This week Elle and Vee chat with JJ of Sexie Show podcast about all things cuckolding. From the thrill of watching, to the juicy tension of jealousy, ego, and control, the girls ask the questions on everyone's minds: why do it? What does a cuck get out of it? They get into the real difference between cuckolding and hot wifing, why so many couples are secretly curious, and how this “taboo” dynamic can actually unlock deeper trust, better communication, and unexpected emotional intimacy. JJ shares personal stories, practical tips, and the messy, vulnerable truth behind navigating power, desire, and aftercare when fantasy meets real life.What is cuckolding, and how is it different from hot wifing? (1:49)Statistics and search trends in cuckolding. (4:15)Variations and scenarios in cuckolding dynamics. (6:30)The role of the bull or stag, and power exchange. (8:21)Getting started: How to explore cuckolding safely. (12:20)Personal journey and psychological roots of cuckolding. (16:07)Physical proximity and emotional connection during scenes. (20:42)Treating bulls with respect and understanding their motivations. (25:28)Fantasies, boundaries, and communication before scenes. (30:15)Attachment styles and their impact on cuckolding. (35:21)Why would someone want to be a cuck? Voyeurism, sperm competition theory, and more. (41:21)Deep psychological benefits and overcoming insecurities. (48:59)Aftercare, emotional management, and relationship health. (57:48)Cuckolding in everyday life and relationship dynamics. (01:01:32)____________________Find JJ:Instagram: @sexieshowBattlestrip: follow @Chemistry-NYC on Humanitix for upcoming eventsSupport the showWhere to Find Us & How to Support the Show:

How to Fix Your Underperforming B2B SaaS Funnel for Quick Revenue Wins In the fast-paced world of B2B SaaS, the ability to go to market, iterate on feedback, and close deals rapidly is the ultimate competitive advantage. Unfortunately, many sales and marketing teams find themselves stalled by underperforming funnels that drain resources without delivering measurable results. When growth plateaus, the challenge lies in transforming these stagnant pipelines into high-velocity growth engines without requiring massive capital or long timelines. So, how can B2B SaaS teams identify the hidden leaks in their customer journey and unlock quick-win revenue through a strategic, data-driven approach? That's why we're talking to April Syed (CEO of Aperture Codex), who shares her expertise on fixing an underperforming B2B SaaS funnel for quick revenue wins. During our conversation, April discussed the importance of leveraging data to pinpoint “quick wins,” such as streamlining sales processes and eliminating high-friction points in user onboarding. She explained how to fix “conversion killers” like messaging misalignment and highlighted the necessity of aligning marketing and sales efforts to ensure a seamless experience. April also advocated for a culture of continuous testing, using small, incremental experiments to de-risk major strategic shifts. She emphasized the value of regular customer journey mapping to maintain a predictable, sustainable, and highly efficient path to profitable growth. https://youtu.be/VeeFMznhCfw Topics discussed in episode: [07:24] Why your Ideal Customer Profile (ICP) must be a “living, breathing” document reviewed quarterly, not a static file sitting in a deck. [11:24] The critical mistake of treating marketing as a cost center rather than a revenue driver, and how it leads to “vanity metrics” over actual sales. [13:53] Why you should focus on small, incremental tests to “de-risk” big spends before committing to expensive strategies like rebrands. [18:05] The 5-Point Conversion Diagnostic: A framework to analyze time-to-value, messaging alignment, behavioral triggers, follow-up timing, and pricing friction. [23:07] A real-world example of how “pricing friction” (forcing an annual upgrade) caused a loyal promoter to churn to a competitor. [27:24] How to audit your funnel for “Quick Win” revenue opportunities in under 30 days by analyzing where deals stall in the CRM. [35:27] Why no marketing asset is ever “final”, and why high-traffic landing pages should be in a state of constant A/B testing. Companies and links mentioned: Apryl Syed on LinkedIn  Aperture Codex  Superhuman Notion  Motion Transcript Christian Klepp, Apryl Syed Apryl Syed  00:00 Brand for instance, doesn’t work itself into any metric, but it makes every metric better across the board. Sometimes we’re chasing these metrics and like the attribution of where a particular deal came from, or how did they find out about us, and we’re not thinking about all of the things that are outside in the flywheel that are, you know, causing that person to, yes, eventually convert. But were there seven or eight other things that kind of they interacted with. Christian Klepp  00:26 In the world of B2B SaaS speed is the name of the game. Get to market, quickly collect feedback, quickly iterate quickly and close deals quickly. But what happens if your sales and marketing teams get stuck with underperforming funnels that don’t generate the results you need? How can teams turn these funnels into growth machines without massive spend or long timelines? Welcome to this episode of the B2B Marketers on a Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking with Apryl Syed, who will be answering this question. She’s the CEO of ApertureCodex who gives founders the strategy and the psychology needed to jump into fast revenue gains. Let’s dive in. Okay, and away we go. Apryl Syed, welcome to the show. Apryl Syed  01:12 Thank you so much, Christian. I’m so excited to be here. Christian Klepp  01:15 Glad to have you on the show. I think we had such a great pre interview conversation. I kept telling myself I should have hit record, and I talked to you the first time, right? But, you know, two times is a charm or three times. But anyways, this is the second time we’re talking. So I’m really looking forward to this conversation Apryl, because we’re going to touch on a topic today that I think is not just relevant to sales teams. It’s really important to marketing teams as well. So I’m going to keep the audience in suspense just a little while longer while I set up this first question. Right? So you’re on a mission to help B2B SaaS teams turn underperforming funnels into growth machines without massive spend or lengthy timelines, and for people that didn’t hear that the first time, I think everybody wants something like that, right, quick results without spending massively, right? So for this conversation, I’d like to focus on the following topic and just unpack it from there, right? So how can SaaS teams leverage a quick win revenue approach for better and more predictable growth. And I mean, come on Apryl, who the heck doesn’t want that, right? Who doesn’t want predictable growth, right? So I want to kick off this conversation with two questions, and I’m happy to repeat them. So first one is, where do you see many SaaS teams struggle with revenue growth? And the second question is, what are some of the key causes of this? Apryl Syed  02:44 It’s really great, by the way. As a side note, I got turned down for a podcast this week because they said I talked too much about quick wins, and they felt that it conflicted with their policy. I won’t mention the name, they’re an agency out there, but they were all about big spend, and they felt that I conflicted with that. And this exactly ties in. This is probably why the subject that I talk about so. Christian Klepp  03:13 Well, I’m sorry for them. Apryl Syed  03:15 Yeah, that’s okay. That’s okay. We don’t, we don’t match. You know, I’m not for everyone. Well, I think that, like SaaS teams don’t realize that they’ve got data. And within their data really, really lies some of the tweaks, opportunities and things like that that can make them extra revenue that they might not be looking at today. And I think, you know, perhaps it’s in tweaking their sales process. Maybe they don’t have a sales process misalignment between sales and marketing. Marketing is talking about one thing, sales is selling another thing, or could be marketing is marketing to one type of industry and user, and sales is saying that’s not the right user. It’s something completely different, that misalignment in itself causes revenue conflict, revenue opportunities. And you know, sometimes it’s spending on expensive tools before you’ve actually broken down some of those points in the funnel. Or could be tools that you’re getting a lot of data from, or they’re not doing anything with the data on a regular basis. So I think, you know, those are where I see some of those, like, struggle with revenue because of some of those issues and and then I think your second question was kind of like, well, how to, how do they kind of avoid some of those scenarios? Right? Christian Klepp  04:40 It was more about the the key causes, but you but, but you did talk about that already, right?   Apryl Syed  04:44 So, right, right? That definitely is there. Well, I think, you know, it’s also could be, you know, where they’re chasing certain metrics and focused in, and we had this conversation earlier. It’s like brand, for instance, doesn’t work at. Yourself into any metric, but it makes every metric better across the board. So sometimes we’re chasing these metrics and like the attribution of where a particular deal came from, or how did they find out about us, and we’re not thinking about all of the things that are outside in the flywheel that are, you know, causing that person to, yes, eventually convert. But were there seven or eight other things that kind of they interacted with before they got to that point? And we had to get them ready? So, you know, can definitely be about just chasing those metrics too much, which means you avoid doing things that don’t give you that instant metric. And I think that is a big challenge and pitfall that that teams can can certainly fall into. I think also the the challenge of treating marketing as a cost center and not letting them be in charge of all of those metrics down to the sale that happen. And that might sound weird to some folks, but I’ve certainly been in enough teams and enough experiences across you know my background that I’ve seen that sometimes you can make a change in marketing. It produces a lot of leads, but those leads aren’t qualifying and they’re not turning into revenue, and yet, if the metric is producing leads, well then marketing can walk away the end of the day and meet their metrics and jobs, but if the metric is revenue, then they’ve got to go all the way to that end cycle and see that it’s a qualified opportunity. That, of course, goes back to my original point that if sales and marketing aren’t in lock sync with each other, and they don’t have a good relationship and dynamic, then it ends up in finger pointing when things aren’t going wrong, instead of both teams coming together, being on the same page and figuring out what’s going to work. And that’s that’s really the key. Christian Klepp  07:03 Absolutely, absolutely. And I think you might have brought it up, and maybe I didn’t catch it, and if not, I apologize. But like, one of the things that I didn’t notice, too, is, like, this misalignment of who, who the who the ICP (Ideal Customer Profile) is, like the assumptions that both sides have and then somehow they just cannot meet in the middle. Apryl Syed  07:24 Well, I kind of brought it up just slight when I said that marketing might be marketing to one person, and sales is selling to another, but if we just want to double click, you know, on on that, that agreement around the ICP, the reason why it’s so important, and I think it’s hard for some SaaS companies, because there’s, there could be a lot of ICPs. And I kind of have this philosophy that with an ICP, people usually maybe do these personas, as I call them, one time, maybe at a, you know, a planning session or whatever, where they’re kicking off, you know, and kind of like planning who those are, and then they leave them. They sit in a deck somewhere. They’re never looked at again. They’re never revised. I like a more fluid method with personas. I like personas to kind of be active, living and breathing in something that’s reviewed on a quarterly basis, I think is a better cadence. And the reason being is, like, we want to see how many deals we’ve closed in that particular area, how many so we should be looking at the metrics right by persona. We should also look at the messaging by persona to see how that’s working. And we should, you know, look at our team and how that flow has gone through into the sales process by persona. And kind of looking at this lens, we may figure out that one persona is working really, really well, or two or three might be working really well. And maybe there’s two or three that aren’t working really well. We might want to flush those out or put them in, what I would say is like a vault or a holding pattern. They might come back later if something’s happened, and we might want to add different ones. And the reason why quarterly is important is because, if you are selling business to business, for instance, in that business environment, there are different things that might be happening in the world, you know, geographically, politically, that might be impacting a certain persona. And it’s important to also look at that lens on a quarterly basis and say, Okay, what’s the mindset of this particular persona? What are they dealing with? What are some of their issues? What are their pressures? What is their emotional state, and then how do we want to message into that emotional state during this time? How do we want to change and revise our messaging for what’s going on in their world right now, this quarter, right you can’t keep you can’t keep messaging the same and messaging constant needs to be looked at. I would say, on a regular basis, one to check and make sure it’s working. If it’s working, keep it working at some time. At some point, though, it might stop working, and it’s important to catch that as you see those numbers trailing off, as you see that change, and not wait until too long has passed and just double down on the same persona for the sake of really work, working with it, because it was the original plan. Christian Klepp  10:27 Yeah, absolutely, absolutely these, um, these personas are, and I believe that too, they it’s not something that that’s written in stone, and then you, you to use that archaic expression, just keep it on the shelf, and then it collects dust, right? Apryl Syed  10:40 Yeah Christian Klepp  10:41 It’s something that should be monitored, as you said, because certain certain companies are working in industries where, for example, government regulation impacts them. Apryl Syed  10:51 Yes. Christian Klepp  10:52 If government regulation changes, then that perhaps also influences the way they make decisions, or decide to work with external vendors and partners and so forth, right? Apryl Syed  11:05 Absolutely. Christian Klepp  11:07 You brought you brought up a few already in the past couple of minutes. I’m just, I just want to go back to pitfall. So one of them, I think, was chasing this, chasing metrics. Right? This, this habit of constantly chasing metrics. What are some of these other pitfalls that you’d say marketing teams should avoid them. What should they be doing instead? Apryl Syed  11:24 Well, I think, you know, another pitfall that I’ve seen is kind of launching a big rebrand and expecting, you know, or that could also be a plot, a platform overhaul, software overhaul, and expecting that that’s going to move the needle faster when you could test that type of messaging out in really small ways before you go and do that big rebrand. And I’m a big fan of those, like small tests, verify and then go big. Like I’m not I’m not saying don’t ever go big. What I’m saying is like, test and measure before you go into a big cut, a big, fresh rebrand, because it’s expensive, and you want those big, expensive expenditures to be a little bit more of a sure thing than a risky thing. So de risk the big spends, riskier moves. Do small, incremental tests and say, how could we test this out on a small scale. How could we test or rebrand out? How could we test a platform change out before we do that in a small way? So I think that’s another one. I talked about a cost center. Treating marketing as a cost center is another one. So I think those are, like my big, my big three, I would say, in terms of pitfalls. Christian Klepp  12:41 Yeah, fantastic, fantastic. You, you hit on something there with your with your third point. And I want to go to that, because that’s a topic that, um, that as a marketer, personally, it riles me up a little bit, but, like, you know, but, but we have to look at this as professionals too, and say, okay, you know what? In the world of B2B, that type of pushback is almost expected, right? Because I’m not sure what your experience has been. But I also work with a lot of companies that have done either little or no marketing before, so it’s, it’s to a certain extent, it’s like Terra Australis incognita. It’s uncharted territory. They are not sure what to expect. So it’s only, it’s only normal that they, that they view it with some kind of, I wouldn’t go so far as to say, suspicion, but yeah. Like, how do you know it’s gonna work, right? So over to you. Like, what’s your experience been? How do you deal with companies that view marketing with that kind of suspicion or or have these doubts, like, Is this even going to work for us? Right? How do you deal with that? Apryl Syed  13:53 Well, I mean, from my perspective, I think again, I go back to the small tests, small wins in those beginning, like, let’s get our sea legs before we go and launch some big strategy. And I think that’s, you know, a big divide between, you know, maybe myself and yourself and some other you know, marketing agencies and firms out there is, I would rather get small, incremental wins to start. I’m not against big strategies and big spends. I think they’re both needed, but when you’re kind of coming into a team that’s either had little to no success with marketing, because maybe they’ve had some bad experiences with agencies that haven’t delivered, or they’ve tried ads, or they’ve tried this thing and they kind of have that bad taste in their mouth, right? Or they just have not done anything at all, and perhaps they’ve, they’ve grown despite that. So they’re kind of like, Hey, I’ve seen success without doing this. So why? Why do I need this? So I think an educational approach is important, kind of giving the here’s the industry benchmarks, here’s what we should. See, here’s how we are going to test. Here’s a recommended way that we do small, incremental tests. And then I also think a really, really important piece is, if it’s a company that’s been around long enough is to dive into that data I have. I have a customer that I would say sits in this category. They’ve grown tremendously. They’ve had a very successful business, and they’ve never marketed before. And if I were to come in there with some big rebrand strategy, big moves, look at me like you’re crazy. We don’t need that. I mean, in all honesty, what are they looking for? They’re looking for incremental revenue gains. So how am I going to produce incremental revenue gains? I’m going to look at their data and see where there’s holes in gaps today, where, yes, marketing, but marketing is a very, very broad term. Marketing can be brands, marketing could be emails, marketing can be social media. Marketing can be customer advocacy, customer emails churn, you know, upgrading customers into other models. So when I say I look at data, I look at what their customers are doing, and what I get from that is, where is my ideal customer, because it’s going to show me in their base. So who might I want to go after and experiment with? First, those are going to be my biggest areas for opportunity of wins, where, with their existing customer base, can I sell something more or different for them to increase revenue in that way? I think that’s another big and then I look at where there may be failures across the process in their data. If it’s a SaaS company, let’s look at their free the trial, trial, you know, to paid, paid to churn, and look at those numbers and say, are they hitting industry standard for their industry? Can I improve any of these metrics? Let me go look at all of the various different things that are going to change these metrics. Where can I start to experiment to get incremental change? That’s how you give success to a team. And they start feeling like, Okay, we should invest more here. We should do more here, because it’s working. Now, let’s double down. Let’s triple down. Let’s do more, then you can go after those bigger strategies. Christian Klepp  17:26 Yep, yep, no, absolutely, absolutely, no. I’m glad, I’m glad you brought those up, because that’s a great segue into the next question, which I think you’re all too familiar with, right? So I think when we first talked, right in our previous conversation you were talking, you mentioned something called a five point conversion diagnostic, which uncovers, I think you refer to them as conversion killers, right? You can cover these conversion killers without expensive tools or massive product like changes or revamps, right? So if you could please walk us through this five point approach and how teams can leverage that. Apryl Syed  18:05 Now this is particularly for SaaS, that trial to onboarding experience and the time that I the thing that I look for the most in there is time to value. How long does it take for the customer to experience value is going to be indicative of how long their trial has to be with that onboarding experience, and are they legitimately going to get into the point of buying early, even because they can’t wait to utilize this tool or buying, of course, the moment that the trial, the trial the trial ends. That is all about time to value. The second is about messaging alignment. So does the promise that we give, if it’s a landing page, whatever that experience is that someone comes through to then get to that product, does the promise of what we’re giving them match what the experience is going to be in the software, and how long does it take again, from that time to value, for them to get to that matched experience of what we promised that will also be a predictor of so if we were, you know, on a scale from zero to 10, 10 being like matched, it perfectly, zero being not matching at all, we’d want to rate our company on that scale, and kind of see for the time to value and for the misalignment, where are we? Then I would kind of go after like behavioral triggers, and I would try to figure out what actions correlate with conversion. So I would look at everybody that’s converted, and I would say, what parts of the software did they touch right? Are they looking at, are they experiencing, which then would predict, like, if people do these five things and the solution, then we know that they’re going to convert. And you can use either, like a Pender or you know, products like that that give you some of that analysis and data. Or maybe it’s, you know, sitting in your CRM, but that would tell you and inform you about your messaging as well. Like, what should we be messaging about? These are the key things that people want out of this solution, and that’s going to inform your next piece, which is, I would look at the follow up timing, the sequencing. How frequently do we talk? I often, I’m a big superhuman fan, and I talk about superhumans onboarding experience, which I think is awesome. And of course, they get a little bit of a leg up because they are an email solution, so they see when you’re in the tool. But I have found that, like the timely messages and the trickling of features that they give you right when you’re ready to use that feature has been so well thought out. And if you have, if you have not experienced it, and you’re a SaaS product owner, Founder, CEO, I highly encourage you to go through their onboarding experience, because that, to me, is like the pinnacle, or one of the pinnacles of what you should want your users to experience, like these just great aha moments right when they’re ready to receive them as part of that trial period before conversion. That make sure that we’re just touching them at the right moments. And then the last piece that I look at is pricing and packaging friction. And here’s, this is, you know, this is something that’s changing an awful lot right now. SaaS is under pressure to maybe look at not seeds, but maybe it’s volume, but then volume is not great, because people can’t predict it, and certainly can’t budget appropriately for it. So there is all kinds of pricing friction happening right now that needs to be figured out, but understanding where people are dropping off and where in that you know, how many clicks do they need to do before they buy? What is that whole buying process like? What is the upgrading process like? Put it through the pressure test. See how many steps it is. Challenge yourself. If you can reduce the steps, make it easier. I’ll give you an example. I was a big, big user of the motion app for a really long time. I probably sold, let’s say, 10 to 20 of these to other people, because I was such a promoter and such a fan of motion, they changed something in their solution related to how many credits, and what happened is it stopped recording my meetings for me automatically, which meant didn’t go into my notes anymore. Didn’t automatically create my tasks for me. That’s a pretty big feature, and obviously I so I went to upgrade, and the upgrade didn’t allow for me to choose a monthly it only allowed me to upgrade to choose an annual. Christian Klepp  23:06 Why? Apryl Syed  23:07 Yeah, which did what to me as the user. I then went into the shopping mode, essentially, and I said, Now I’m going to go shop and look at, well, what other tools are out there that can do the same functionality. Because now, if I have to commit to an annual plan, so much changing in AI this year, I’m not sure if I can commit to an annual plan. It had nothing to do with the amount of dollar spent. It had everything to do with commitment. And here I was a promoter of their solution. I ended up canceling and I went with notion, because I realized that notion had added a significant number of AI features at a much lower price, which I know a lot of people complain about notion being expensive, and it isn’t as good of a user experience now that I’m using motion and yet notion. Yet, I’m still on notion, and I left motion app, which is probably better, because they put me through this experience. And I say that as an example not to and I don’t know if they fix that, but we make these decisions all the time, sitting from our lens, looking at what we want the outcome to be, and we don’t think through what that user experience is going to be, and we’re killing conversions, in some cases, by these little levers and moves that we make, and sometimes we don’t even realize that. So I really encourage, encourage founders, encourage, you know, everyone at the company go back through and look at these tiny little things that each one of them on the loan alone could be costing you revenue, costing you conversions along the pathway. Christian Klepp  24:53 Absolutely, absolutely. And we’re working with a client that’s that’s an that’s in tech right now, and the thing that we keep. Talking about is you gotta, you know, yes, of course you’re excited if you start developing more features and what have you right? But look at this through the lens of the user, right? I mean, I can totally relate to your to your situation. I mean, even things like for example, and this is probably like oversimplifying it. But the last update that Instagram did is driving me absolutely crazy. Like, why would you update something your interface that has already been working for the users, and now? Why do you update it so and completely change where the buttons are on the layout so people have to waste time looking for worse, the send button. I mean, you know, it’s just beyond me, right? Apryl Syed  25:45 Yeah, and it’s funny, and they actually, Instagram, for a long while, did a lot of user testing before they would roll out features, and did these limited, I didn’t see any of that necessarily. With this last rollout. Christian Klepp  25:58 No. Apryl Syed  25:59 Apple did a very similar, like their latest update introduced many phone changes in terms of prioritization of, you know, messaging and all that sort of stuff. And it’s like a common we’re finding commonality saying, like, Oh man, I hate this latest I don’t know how many people have said I hate this latest update, and it’s because it’s created too much friction in the process. We need enough friction, but not too much friction. And that balance, in itself, unfortunately, is like the most difficult thing to figure out. And if you’re not talking to your customers, if you’re not talking to people, you will never figure it out, because you’ll be making an assumption. Christian Klepp  26:38 Exactly, exactly. Okay, so we talked about this at the beginning of the conversation, but you mentioned something called a quick win revenue framework. And I know from what you were telling me that that was a little bit controversial to somebody else you spoke to. Apryl Syed  26:55 Yeah. Christian Klepp  26:56 But you know what we are, we are all embracing in the show. You know. Apryl Syed  27:00 Thank you. Christian Klepp  27:00 Not not judgmental. But in fact, the focus here is to help B2B Marketers. In your case, B2B SaaS Marketers to become better and to improve. So if we’re going to focus on this quick win revenue framework, where would you identify low hanging revenue opportunities in under 30 days. So talk to us about that. Apryl Syed  27:24 Yes, well, it sits at this crossroads between marketing and sales, right? And that’s why you’ve got to have such a tight friendship relationship with you know, your sales leaders and your customer success leaders. I think it has to be like such a great ecosystem. So first thing I would do is pull CRM data. I would look at where deals are stalling, you know, I would map the current funnel with actual numbers of where you have people. I would overlay that with like the industry and kind of like the marketing messaging that is created those those types of deals. And kind of look at that from the lens of, okay, here’s what we’re creating, and here’s what sales is able to close easily. Here’s what’s really lagging and taking a long time in the funnel. And it’s not to say that, like, longer is better than shorter, because, like, an enterprise deal takes longer to close than a SMB (Small and Medium-sized Business) deal. So the answer isn’t always that the SMB deal is better, but looking at that and saying, Is there anything here that is that is giving me an indicator of something I can improve on? Can improve on. So that would be, you know, number one, go through that audit, take a look at the data, see what you’ve been producing from a marketing standpoint so far, and then say, is there anything that we should be testing to do differently better? You know, what are your hypotheses that you want to go out and you want to prove with some AB testing, two look at conversion killers, right? That’s either messaging, follow up, timing or onboarding friction, some sort of friction in the process. Friction could be a form fill too it could be, you know, too heavy, too long of landing page, I would look at every single detail and way that people are coming in through the funnel and say, are we doing anything to kill conversion and sometimes, and I’ve experienced this with one brand that I’m working with, and we have an agency that’s also in there that’s doing some ad performance, and they’re getting industry well above industry standard rates. And I asked the agency, because I’m sitting in kind of like my fractional executive role, and I said, Tell me out of your entire client, raw. Stair. Where does this client sit? And they said, Oh, at the top, best performing client we have, you know what that signaled to me? They’re comfortable. They’re getting great results. They’re not trying to improve anything. They’re just trying to hold the fort down and just keep getting these great results because they think that’s a place of safety. Christian Klepp  30:23 Stop rocking the boat Apryl. Apryl Syed  30:26 I know, I know, but I look at that and say, You’re not trying hard enough. You’re not examining right and going through the funnel and looking for all the tweaks and looking for. Christian Klepp  30:36 What can it improve? Apryl Syed  30:37 Can it be improved? You’re not trying to do any of that. And in fact, I’m adding that to you. I’m adding those things. I’m asking for those things, just because I come from that space and saying, like, Hey, we should be pushing here. We should be pushing here. We should be they don’t want to push. And they’re slow, slow, slow to react. And what’s going to happen is it’s going to earn them a change out in agency, right? Because they’re not pushing. Now, unfortunately, what I think is, if that was happening, obviously was happening before I was involved this customer, they thought they’re getting, they’re getting, like, six to one on their spend. That’s fantastic. We should be happy, right? And I’m like, no, no, no, I’ve pushed, I have pushed that envelope before. I’ve seen, you know, 14% conversion on landing pages. I’ve seen 49% conversion on landing pages. When you get it really right, you should always be pushing and pushing and pushing that envelope. So really diagnose and look, are there friction killers in those processes, and where can you be improved? And it is not like, I’m getting results good enough, so let me stop. It’s not stop because that might be one of your levers to really, really get quick wins, because you could tweak something and then even tip the scale further. And who doesn’t want a big win like that? The other thing is, like, I think there’s I look at I look at email sequences and messaging. I look at every single message that we’re sending a customer through the process, through their buying journey. You know, for one client, I basically call it a customer journey map, which a lot of people don’t do anymore, but my journey map is from the moment that they hear about you, all the way through buying, how do we touch them? What do we touch? And then from buying through that sales cycle, what is that like? And the reason why I map that out is because when you do and you put the different sections, you can kind of say, well, this is the process today. What would we like that process to be? And you will find in every single one of these customer journey maps that I’ve done, five to 10 areas where you’re like, instantly know, you instantly know the experience you could be providing better. I did this for one client, and we uncovered, like, the review process for their terms and conditions. On average took like, 10 days with an average back and forth between their lawyers and our lawyers, maybe 15 times that is that a desired customer experience? No, that’s a friction creator, which could be a deal killer, could be a deal staller. So what does that desired experience look like? What should we aim to get to? How are we going to do that? What should we test first? That’s just an example of one that might be in there. So look at everything. Then it becomes, you know, build exactly what you think you’re going to test, go and launch and measure those tests. And you don’t need this to be six months, right? Depending on how much data you’re getting through, it might only take you two weeks of data. It might take you a week of data on these experiments and levers that you’re going through so figure out how long you need to run the experiment for. Run that experiment, measure those changes, and then either permanently implement the change or make changes right and refresh and do another test. Christian Klepp  34:24 Wow, that was quite the list. And I’m sure you’ve, you’ve had, like, as you, as you’ve mentioned, you’ve had pushback for, you know, some of this, for this process, because it’s it. It makes teams uncomfortable, right? But I think the point is, you know, everybody says, right, change is uncomfortable. Improvement is uncomfortable. Uncovering ways to make things better should make you feel uncomfortable, right? Apryl Syed  34:53 So true, so true. And I always, I always think like, if you’re uncomfortable and you’re feeling like. A maybe, I don’t know all the answers here. It’s a really good place to be, and that’s where real growth happens. That’s where real change happens. Christian Klepp  35:06 Yeah. So I did have one follow up question for you, Apryl, like, you know, based on this framework that you’ve just proposed, like, How often would you recommend? And I know it depends, but how often would you recommend teams to continuously monitor some of these, some of these attributes and these factors that you’ve that you’ve brought up in the past couple of minutes. Apryl Syed  35:27 Gosh, I think it is very dependent on the data that’s coming through. If you were experiencing problem in an area, deep dive in there and uncover it. Kind of do that audit and analysis and create some tests that you could run to improve it. But as a measure, the customer journey map, for example, for existence, I think that’s a living, breathing document. I think we should look at it quarterly. We should update it with the experiments and the learnings and the new things that we’ve implemented permanently so that we can track how that experience is going and make sure that it’s our desired experience that we’re putting out there. Because I think a lot of times stuff just happens and it’s not our desired experience, but we kind of think like, oh, well, this is the process, the way it has to be, or, you know, so and so said that it has to be three days. So it’s three days, and it’s like giving you a moment to step back and be like, Why could we do it different? Could we do it better? Could we do it in two days? I don’t know. Could we do it in one and, you know, so I think as often as that customer journey, when updates happen, put those updates in their document. It, look at it, say, like, what’s next on the list should always be improving. When you get to the point where you don’t have any more insights in there, and you think it’s oiled up in the best that you could possibly do it, bring some customers in, bring some customers in to look at it and get their opinion. Ask them about it. It’s a great point to now be in survey mode and ask some questions about where you might have conflicts internally, or where you just aren’t sure where to go. So I think that when it comes to like email sequences, and remind you know like those provide provides, messaging, emails, one thing landing pages, like, I think your landing page just should be in a constant AB turnaround. Every time you have five to 10,000 people hitting a landing page, you should be trying to tweak that message to see if you can make it better. Message, layout, colors, all of the kind of industry standards there, you should be constantly trying to tweak that. If you’re not using landing pages and you’re sending stuff to a page, you should try landing pages so it’s just the constant improvement of those email sequences kind of, kind of, I feel, I feel they should be similar. I feel like you’ve got to examine those on a pretty regular basis, maybe it’s monthly, and kind of determine which messages are you going to trade out. I’m doing a pretty big switch out right now for, you know, an SMB app that’s, you know, selling to other businesses. So it’s a B2B, SaaS company, and we are revising all of their messaging, going through every single one, but trying to create, like a very purposeful journey now where there hasn’t been necessarily one before. And what I just said to one of the leaders yesterday is like, this is version one of what will be probably 10 before we’re done with this iteration. Because every single time we see the data and see how people are moving through the flow, we’re going to we’re going to see that those things that we didn’t consider, there’s going to be broken pieces. Like, don’t be in a position of thinking that any of your marketing is final ever. That’s a good position to be in. It’s never final. I think about this for websites as well. Like people like, oh, we go through our big website refresh, we get the website done, and then now we don’t have to touch the website. Oh, you should be, like, touching the website all the time. Experiment with the messaging on the homepage. Like to think that you got the messaging right the first time. I wish, I wish, and I’ve been in this industry for more than 25 years, I wish, and I’m considered, considering, considered a messaging, you know, wizard. Sometimes, it sometimes takes five or six tries before you get that like, nailed one, and that’s because persona, you know, it’s like how the person is feeling. It’s the emotional draw, and it’s the features, the problem of the pain and all of that coming into one like, I wish, I wish there was an AI tool that could get that right. But it’s not, they’re not. Christian Klepp  40:00 I haven’t found one yet. Apryl Syed  40:01 Yeah. You know, it’s only through really, really overworking that message and seeing the data come in that you kind of like, finally get to maybe a place that’s good, and then guess what? Your persona changes or something happens to so. So don’t ever think of it as, oh, to set it and forget it, it. It should be like it. And there’s also, like, Don’t tweak it too fast that you don’t have enough data coming through. Like, that’s also, I can, I can see that being a message, but have enough data, review that data on a regular basis, make some changes, test it. It’s like little incremental tests and learn. So that’s going to be kind of like it’s either in that category, which is like, test and learn, test and learn, test and learn constantly tweaking, or a quarterly or an annual kind of review. Christian Klepp  40:54 Fantastic, fantastic. Apryl. This was such a great conversation. Thank you so much for your time and for sharing your expertise and experience with the listeners. Um, please. Quick introduction to yourself and how folks out there can get in touch with you. Apryl Syed  41:07 Well, my company is Apeture Codex. Best way to get in touch with me is just Apryl Syed at LinkedIn. That’s where I’m most active, is on LinkedIn, and you can book an appointment with me right off of my LinkedIn. And so that’s like the best, best way to find me out there. Christian Klepp  41:27 Fantastic, fantastic. And we’ll be sure to drop those links in the show notes once the episode goes live. So Apryl, once again, thanks so much for your time. Take care, stay safe and talk to you soon. Apryl Syed  41:38 All right. Thank you so much, Christian. Christian Klepp  41:40 Okay, Bye, for now. Apryl Syed  41:41 Bye.

When bacterial pneumonia in a dog or cat is treated and managed appropriately, the prognosis for most patients is good. This episode of the VetFolio Voice podcast reviews common causes of bacterial pneumonia in dogs and cats, including aspiration and infectious causes. Dr. Cassi and Dr. Lori Waddell discuss the importance of the patient's signalment and history in assessing risk factors for the various causes of pneumonia. Diagnostics, including thoracic radiographs and airway sampling–its usefulness and indications—as well as choosing empirical antibiotic therapy are also explored.

Len Testa, Chris Cox, and Jim Hill return to the Court of the Disney World Resort to continue their spirited debate over Lightning Lane strategy at Walt Disney World. From extended grace periods and tier-unlocking tricks to pre-booking windows and rope drop insurance policies, this episode digs into the real-world math of saving time versus spending money. HIGHLIGHTS • The 119-minute extended grace period and how to use it to stack Lightning Lanes more efficiently • Why tapping into your first Lightning Lane early unlocks tiers and expands your booking options • Treating your first Lightning Lane as a “double early entry” strategy • Hollywood Studios case study: Rope dropping Rise of the Resistance while stacking Slinky Dog Dash, Toy Story Mania, and Tower of Terror • The Magic Kingdom dilemma: More Lightning Lane attractions means more complexity, more refreshing, and more walking • Why buying a Seven Dwarfs Mine Train single pass can simplify your entire Magic Kingdom touring plan • Jungle Cruise vs. Peter Pan strategy and how early entry reshapes your day • The hidden cost of Lightning Lane: Time on your phone versus time in the park • When it makes sense to skip Lightning Lane at EPCOT or Animal Kingdom • The surprising stat: Guests reallocating dining money to pay for Lightning Lane HOSTS • Jim Hill - IG: @JimHillMedia | X: @JimHillMedia | Website: JimHillMedia.com • Len Testa - IG: @len.testa | Website: touringplans.com • Chris Cox - IG: @magiccox | X: @bigcox | Website: magiccox.com FOLLOW • Facebook: JimHillMediaNews • Instagram: JimHillMedia • TikTok: JimHillMedia SUPPORT Support the show and access bonus episodes and additional content at Patreon.com/JimHillMedia. PRODUCTION CREDITS Edited by Dave Grey Produced by Eric Hersey - Strong Minded Agency If you would like to sponsor a show on the Jim Hill Media Podcast Network, reach out today. Learn more about your ad choices. Visit megaphone.fm/adchoices

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In episode 617, Tina and James bring in Caitlin Finley to review the latest trial that attempts to answer the question of does treating male sexual partners of females undergoing treatment for bacterial vaginosis infection decrease recurrence? We'll find out that despite this trial getting lots of press it doesn't provide definitive evidence about who/how […]

Podcast Description: On this episode of the Uncaged Clinician Podcast, host David Bayliff sits down live with clinic director and orthopedic specialist Eric Spencer for a powerful conversation about leadership, service, and transforming the way we practice healthcare. Together, they challenge the transactional model that dominates much of physical therapy and explore what it really means to create an experience instead of just delivering a plan of care. This episode dives deep into the difference between treating impairments and restoring identity. Are we simply addressing range of motion and strength deficits, or are we helping people reclaim who they are? Whether it's the grandmother who wants to confidently play with her grandkids or the athlete struggling with lost identity after injury, David and Eric unpack how true impact happens when clinicians serve the person — not just the pathology. They also explore: The art versus the science of physical therapy Why patients buy into identity transformation, not treatment plans How experiences create loyalty (and "difficult discharges") Speaking life into patients beyond their first sticking point Serving your team with gratitude to prevent burnout and turnover The difference between serving for applause and being a servant at heart From love languages to leadership philosophy, this conversation reframes what it means to lead in healthcare — not through ego, metrics, or transactions — but through mission, vision, and genuine service. If you're a clinician who wants to move beyond corporate box-checking and build a culture that transforms patients and teams alike, this episode will challenge and inspire you. Pull up a chair. Let's think differently. Let's do differently. Let's uncage healthcare.

Spinal deformity refers to abnormal curvatures of the spine, such as scoliosis, lordosis, and kyphosis. These conditions can arise from genetic defects, injuries, diseases like osteoporosis or arthritis, neuromuscular disorders, or poor posture. Symptoms range from visible misalignment to pain, weakness, loss of sensation, and in severe cases, paralysis or organ compression. Treatment options vary from observation, bracing, medications, and physical therapy to complex surgeries, with early diagnosis offering the best outcomes. Marcus D. Mazur, MD, FAANS, is a board-certified fellowship-trained spine neurosurgeon. His clinical practice focuses on adult spinal surgery for disorders on the cervical, thoracic, and lumbar spine. He is a recognized expert in the treatment of adult spinal deformity, complex revision surgery, spinal oncology, and minimally invasive spine surgery. He also practices general neurosurgery.

Jim Cregan built Jimmy's Iced Coffee from scratch, spotting an untapped market, designing a product that stood out, and making its way onto the shelves of Selfridges in just 4 months.In this episode, Jim shares the founding story, the thinking behind Jimmy's distinctive “BottleCan” packaging, and how personal touches and relentless energy helped build a brand people loved. We also dive into retail strategy, going direct-to-consumer, treating suppliers as humans, and how the £25m exit to Britvic finally came together.Sign up to our live event, The Calling, on April 21st here:https://event.uncensoredcmo.com/events/uncensoredcmo/204486100:00 - Start00:59 - The founding story of Jimmy's Iced Coffee06:04 - The iced coffee market at the time09:44 - How Jimmy designed and packaged the product12:21 - Why Jimmy's is in “Cottles” or “BottleCans”19:56 - How Jimmy's got into Selfridges 4 months after launching20:50 - Hustling their way into Whole Foods and other stores26:58 - How Jimmy's got a listing in Tesco28:05 - Treating suppliers like humans31:15 - Choosing to go Direct to Consumer in addition to retail32:53 - Adding the personal details that matter34:20 - How Jim marketed Jimmy's Iced Coffee39:39 - Jim's advice to aspiring founders41:57 - How the £25m exit to Britvic happened

What if perimenopause isn't a breakdown… but a biological upgrade? In this episode of Why Isn't Everyone Doing This?, Emily sits down with Dr. Maritza Snyder to dismantle one of the most damaging narratives women have inherited: that midlife marks decline. Dr. Maritza reframes perimenopause as a powerful remodel. A hormonal recalibration that, when understood and supported, can lead to deeper clarity, stronger boundaries, sharper cognition, and expanded vitality. They explore: Why perimenopause is not “pre-menopause” in the way we've been taught What's happening in the brain and nervous system during this transition How stress physiology impacts symptoms The connection between hormones, identity, and purpose Why this chapter can feel like an initiation rather than an ending Dr. Maritza also shares her personal healing journey after a concussion forced her to radically reimagine her health, and how envisioning her future healthy self became the turning point in her recovery. This conversation is both science-based and soul-based. Practical and empowering. If your body feels unfamiliar…If your sleep, mood, or metabolism have shifted…If you want tools instead of dismissal… This episode is for you. KEY MOMENTS 00:00:00 – Reframing perimenopause 00:03:00 – Opening intention and energetic grounding 00:09:00 – What perimenopause actually means 00:24:00 – Hormones and metabolic shifts 00:35:00 – The identity initiation 00:47:00 – Nervous system resilience 00:58:00 – Choosing who you become next FOR THOSE READY TO GO DEEPER Your system reveals where you are under-resourced. Ziva Level 3 builds the capacity to hold what arises. If you're ready to move beyond inspiration and into embodied integration, nervous system resilience, and sustained leadership, Ziva Level 3 may be your next step. Learn more and explore the application process here:

"Remember that being underestimated is an opportunity. Carve out your own niche, innovate, and let your authenticity do the talking." Episode Summary: Welcome to this episode of The Gun Experiment, where Big Keith and I sit down with Chris Long, the content and communications manager — now head of marketing — for Walther Arms. We kick things off sharing funny and awkward stories from daily life, then dive into Chris's unique journey from fuel tank cleaning to leading marketing for one of the gun industry's most innovative brands. We explore Walther's approach to product development, social media restrictions, creative marketing strategies, and how being the “underdog” is actually a pretty great place to be. We discuss Walther's generous 30-day money-back guarantee and their efforts to expand gun culture into fringe markets like action sports, cars, and martial arts. Chris shares behind-the-scenes insights on product innovation (hello, PDP and the drift car!), the importance of training, and why pistol shooting should be treated almost like a martial art. If you're curious about where Walther is headed, how they keep things “real,” and how brands can help normalize responsible firearms ownership, this episode is packed with relatable stories and actionable insights. Call to Action: 1. Join our mailing list: Thegunexperiment.com 2. Subscribe and leave us a comment on Apple or Spotify 3. Follow us on all of our social media: InstagramYoutube 4.  Grab some cool TGE merch 5. Ask us anything at AskMikeandKeith@gmail.com 6. Be sure to support the sponsors of the show. They are a big part of making the show possible. Show Sponsors: HSM Ammunition: Official ammo sponsor of The Gun Experiment. Find their products at your local gun shop and look for the HSM logo! Onsite Firearms Training: Our trusted partner for firearms training — fundamentals, accountability, decision-making, and performance matter most. Key Takeaways: Walther Arms offers an industry-leading, no-questions-asked 30-day money-back guarantee on their pistols. Social media restrictions remain a big challenge for firearm marketing, but creativity and authenticity can still win. Walther is pushing the boundaries by bridging the gap between gun culture and fringe/action sports, cars, music, and martial arts. Treating pistol shooting as a martial art, and focusing on training over gear, sets serious gun owners apart. Being a smaller “underdog” allows Walther to move fast, be real, and build a tight-knit family culture in the industry. The PDP line stands out for trigger, ergonomics, and innovation — and Walther continues to expand its product offerings globally. Authentic community engagement (like collabs on social media) is key for growing brand loyalty. Guest Information: Name: Chris Long Role: Head of Marketing, Walther Arms Social: @waltherarms on Instagram Website: waltherarms.com Keywords: Walther Arms, PDP, Walther PDP Pro, Gun Marketing, Firearms Industry, Social Media Restrictions, Action Sports Marketing, 30-Day Money-Back Guarantee, Gun Training, Onsite Firearms Training, HSM Ammunition, Martial Arts and Guns, Drift Car, Gun Culture, Shooting Sports, Competition Pistol, Concealed Carry, Podcast Episode, Firearms Community, Ammo Sponsor, Gun Product Innovation, Family Culture in Business

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/CC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/UDD865. CME/MOC/CC/AAPA/IPCE credit will be available until February 15, 2027.Treating With Precision in CRSwNP: Defining the Role of Targeted Biologic Therapy for Optimal Patient Outcomes In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by an independent medical education grant from Regeneron Pharmaceuticals, Inc and Sanofi.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/CC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/UDD865. CME/MOC/CC/AAPA/IPCE credit will be available until February 15, 2027.Treating With Precision in CRSwNP: Defining the Role of Targeted Biologic Therapy for Optimal Patient Outcomes In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by an independent medical education grant from Regeneron Pharmaceuticals, Inc and Sanofi.Disclosure information is available at the beginning of the video presentation.

The Strategic Divide That Will Define the AI Native Age To watch it as a 3-min video To read it as a 1-min blog (coming soon) Have you ever felt that an AI-powered product was treating you as a data source rather than a human being worth serving? I recently walked away from an app I had relied on for years. It refused to let me access my own account unless I consented to handing over my personal data — no alternative, no negotiation. I deleted it without hesitation. This is not an isolated incident. It is a pattern. In the race to capitalize on AI, too many organizations have reduced customer experience to a data extraction opportunity. User satisfaction has become secondary — or abandoned entirely. The consequences will be severe. No amount of data harvested from a churned customer generates growth. Treating users as raw material is not just an ethical failure. It is a strategic one. What Separates Proactive AI Native Leaders From Reactive Ones Proactive AI Native Leadership Proactive leaders are architecting intelligent business models and AI ecosystems around a single defining question: What is the intended user journey, and does AI meaningfully elevate it? They invest in designing smarter, more human experiences — enabled by AI, not imposed by it. The result is stronger customer loyalty, greater brand equity, and sustainable ROI. Reactive AI Deployment Reactive organizations deploy AI tools in pursuit of speed, efficiency, or competitive pressure — without ever asking what experience they are actually creating for the human on the other side of the system. They optimize for capability. They neglect experience. And they will pay for it very dearly. AI Native Leadership is not about having the most advanced tools. It is about having the wisdom to design those tools around human dignity, trust, and purpose. Introducing AIXD — AI Experience Design Today, I am launching AIXD.world. AIXD stands for AI Experience Design. It is pro-human, not anti-AI. Before models are trained, before systems are deployed, before automation scales — AIXD asks the questions that determine whether AI serves your customers or simply extracts from them. The AI Native Brand Architecture™ is AIXD's proprietary framework for helping founders, CEOs, and boards make the shift from AI adoption to AI architecture — intelligent business model design centered on user experience, customer journey, and long-term brand value. User experience is brand experience. Brand experience determines enterprise destiny. If you are building in the AI Native Age and want your technology to elevate your customers rather than exploit them, visit AIXD.world. #AIExperienceDesign #AINativeLeadership #AINativeAge About AIXD.World and 10PlusBrand.com  With 16 years of brand experience design rooted in brand DNA decoding and business model analysis, 10 Plus Brand, Inc. is a recognized leader globally in brand building and brand marketing. Human end-user experience design, AIXD, brand experience, brand loyalty, and brand journey are part of the comprehensive offerings of 10 Plus Brand, Inc. Founder and CEO Joanne Z. Tan has mentored Silicon Valley startups, founders and CEOs, board members, and organizations as their thought leadership coach in the AI age. We at 10 Plus Brand are proud to be on the cutting edge of creating an end-user journey with AI Experience Design for both B2B and B2C companies.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/CC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/UDD865. CME/MOC/CC/AAPA/IPCE credit will be available until February 15, 2027.Treating With Precision in CRSwNP: Defining the Role of Targeted Biologic Therapy for Optimal Patient Outcomes In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by an independent medical education grant from Regeneron Pharmaceuticals, Inc and Sanofi.Disclosure information is available at the beginning of the video presentation.

Treating people the way you want to be treated assumes everyone on your team is exactly like you. They aren't. If you want to build a People-First Culture, lead people the way they need to be led. Today, we wrap up our Love Language of Leadership series on the Empowerment Minutes Podcast with our finale: “Through Their Lens: Lead Your Team with Their Leadership Love Language.” In this final episode of the month, we discuss why your default support style might be missing the mark, how to “read” your team's language through their actions and complaints, and how to turn that insight into a true Culture of Care. Tune in on your favorite podcast platform and learn how to lead—and love—your team through their lens.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/CC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/UDD865. CME/MOC/CC/AAPA/IPCE credit will be available until February 15, 2027.Treating With Precision in CRSwNP: Defining the Role of Targeted Biologic Therapy for Optimal Patient Outcomes In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by an independent medical education grant from Regeneron Pharmaceuticals, Inc and Sanofi.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/CC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/UDD865. CME/MOC/CC/AAPA/IPCE credit will be available until February 15, 2027.Treating With Precision in CRSwNP: Defining the Role of Targeted Biologic Therapy for Optimal Patient Outcomes In support of improving patient care, PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by an independent medical education grant from Regeneron Pharmaceuticals, Inc and Sanofi.Disclosure information is available at the beginning of the video presentation.

In this special episode, we're celebrating 2 years of The Journey to Becoming podcast.

In today's story, OP recently moved in with her boyfriend and decided he should pay half the rent. But now tensions are rising - is she being fair about the finances, or is she putting too much on him?0:00 Intro0:20 Story 13:09 Story 1 Comments / OP's Reply6:24 Story 1 Update 18:59 Story 1 Update 210:49 Story 213:03 Story 2 Comments15:05 Story 2 Update16:24 Story 319:03 Story 3 Comments20:55 Story 3 Update#redditupdate #redditrelationship #redditpodcast Hosted on Acast. See acast.com/privacy for more information.

The Science Behind the New Wegovy Pill (with Novo Nordisk's Dr. Jason Brett)What actually makes a GLP-1 pill work in the real world—and why does taking it come with such specific rules? And if these meds improve health beyond weight, why does the conversation still get stuck on the scale?This week on Fat Science, Dr. Emily Cooper, Mark Wright, and Andrea Taylor are joined by Dr. Jason Brett of Novo Nordisk to break down the science behind the newly approved Wegovy pill. They talk about what it takes to deliver a peptide medication orally, what the dosing and day-to-day routine really look like, and why access and pricing remain such a big part of the story. The conversation also zooms out to the bigger point: treating obesity is about improving health outcomes—like liver and cardiovascular risk—not just weight.Key TakeawaysOral semaglutide requires specific formulation technology to survive the stomach and be absorbed at a meaningful level.The “30-minute rule” isn't random—it's part of how the pill has a chance to work as intended.Treating obesity is about improving health outcomes (like liver and heart risk), not just “moving a number on a scale.”Pricing and access shape who can actually benefit, even when the science is strong.Calorie-restriction messaging can backfire for people already dealing with metabolic adaptation and under-nutrition.Notable Quote"Fat Science has no financial relationship with Novo Nordisk. No sponsorship. No consulting fees, no affiliate arrangements. Zero." — Mark WrightLinks & ResourcesPodcast Home: fatsciencepodcast.comCooper Center for Metabolism: coopermetabolic.comResources from Dr. Cooper: coopermetabolic.com/resourcesJoin Our Community: patreon.com/cw/FatSciencePodcastSubmit Your Question: questions@fatsciencepodcast.com or dr.c@fatsciencepodcast.comFat Science is supported by the Diabesity Institute, a nonprofit dedicated to increasing access to effective, science-based metabolic care.Disclaimer: This podcast is for informational purposes only and is not intended as medical advice. Please consult with a qualified healthcare provider for personalized recommendations.

Send a textRecognising & treating female pattern hair loss W/ the Dubai Hair Doctor Michael Ryan is a world-renowned clinical trichologist, trained with the Institute of Trichologists in London, and is now based in Dubai.He specialises in female pattern hair loss, and shares his experiences of treating hair loss in different countries and different cultures.Michael states how key the emotional aspect of hair loss can be, and why he decided to pursue a Doctorate in psychology to be able to better support patients.He explains that female pattern hair loss, in his experience, is the most misdiagnosed form of alopecia.We talk about HRT, along with his tried & tested avenues for treatment.Connect with Michael:Instagram Hair & Scalp Salon Specialist course Support the showConnect with Hair therapy: Facebook Instagram Twitter Clubhouse- @Hair.Therapy Donate towards the podcast Start your own podcastHair & Scalp Salon Specialist Course ~ Book now to become an expert!

Have you been triggered within your relationships because of past trauma due to being a parentified child, self-esteem issues, or overall stress in your home growing up? This is the episode for you. My awesome guest today is Becca Newkirk, a therapist licensed in MD, DC, and VA who specializes in trauma. Our discussion covers complex trauma, aka trauma from childhood, and how to treat it even if you are not a verbal processing kind of person. We discuss newer modalities to treat trauma and how they work.If you enjoy my content, here's my buy me a coffee link! https://buymeacoffee.com/drpsychmomJoin my awesome Midlife Women's Group here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠drpsychmom.com/mwg⁠⁠⁠⁠⁠⁠⁠⁠⁠To get over 200 more episodes, most recently "Flexibility: The Most Important Quality In A Partner," subscribe here! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creators.spotify.com/pod/show/drpsychmomshow/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For my secret Facebook group, the "best money I've ever spent" according to numerous members: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/drpsychmom⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠For coaching from DPM, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.drpsychmom.com/coaching/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠For therapy or coaching, contact us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.bestlifebehavioralhealth.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

How do you stop being the "easy solution" and start building a team that thinks for themselves? Sarah LoBue, co-owner of Main Street Florist and an industry educator, joins the show to discuss her 15-year evolution from a "baptism by fire" beginner to a retail strategist.In this episode, Sarah breaks down the mindset shifts required to overcome decision fatigue, the tactical "1-3-1" rule for employee problem-solving, and how to use social media as a genuine "window" into your shop rather than a static advertisement.[2:40] Sarah's journey of taking over a shop with zero experience and learning through action.[3:40] Why being the one with all the answers prevents your team from problem-solving.[5:44] A specific tool for empowering employees to bring solutions, not just questions, to the owner.[6:41] Explaining the "why" behind pricing and policies creates more confident staff.[10:00] Treating your platforms as a way for customers to know your team and shop feel before they walk in.[11:37] Why the "OG" platform remains the top driver for local retail traffic.[13:50] Lessons on tracking waste and ensuring your products don't "celebrate an anniversary" on the shelf.[19:59] How a simple seating area and "clienteling" can turn a transaction into a lifetime connection.Join the Rooted in Retail Facebook Group to continue the conversation Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch! Go to http://indera.co/prompt to access the prompt

The process of growing persimmons. Getting trees to grow better. How to inhibit algae growth. Where to plant rhubarb. When plants need cold treatment. Keeping critters away from plants and grass. The spring flower show is getting underway at the arboretum. Bringing geraniums back to life. Making a lawn that is best for bees. It is time to trim maple trees. Learn more from horticulturalist Mary Meyer at extension.umn.edu.

In this episode of Saving With Steve, host Steve Sexton is joined by Kathryn Larkin, the head of global benefits for Vanguard, an investment management firm. They discuss getting the most out of your benefits.   Kathryn dives into: Treating your benefits like a hidden savings layer The importance of reviewing FSA/HSA balances and your plan's eligible expenses Scheduling needed care so that dollars don't go unused How to make dependent care work for real life How to align registrations/reimbursements with your household cashflow calendar What you can do to unlock wellness incentives and map fixed expenses to eligible costs How to coordinate benefits with life events   Learn more about the show at www.SavingWithSteve.us

Change is unavoidable in today's workplace. But confusion, resistance, and stalled initiatives don't have to be. In this episode of The Leadership Habit, Jenn DeWall sits down with change strategist Rebecca Reynolds to explore why most transformations struggle—and how leaders can guide their teams through change with clarity, confidence, and lasting impact. Meet Rebecca Reynolds, CEO & Strategist Rebecca Reynolds is the founder and CEO of RRC and a trusted advisor to leaders navigating complex organizational change. With more than 30 years of experience across corporate, nonprofit, and public sector organizations, she helps executives align teams, strengthen communication, and lead transformations that stick. Rebecca is also the author of Thresholds of Change: The Way Through Transformational Times, a practical playbook for guiding personal and organizational transformation. Her work focuses on designing change processes that support leaders while keeping people engaged, resilient, and focused on results. Why Most Change Initiatives Struggle In the episode, Reynolds shares a powerful insight: nearly 70% of people naturally resist change. That means most leaders are working against human instinct when introducing new strategies, systems, or priorities. Too often, organizations treat change as a one-time announcement rather than a structured journey. Leaders introduce a new idea, hope it works, and move on. When results fall short, teams become frustrated and disengaged. Sustainable change requires intention, pacing, and continuous communication—not quick fixes. The Four Thresholds of Change Reynolds' “Thresholds of Change” framework explains how people and organizations move through transformation in predictable stages. 1. Instigation: Recognizing Early Warning Signs This stage is about noticing when something is no longer working. Declining morale, repeated mistakes, missed deadlines, and customer complaints are all indicators that change may be necessary. Effective leaders pay attention early, before small problems become major disruptions. 2. The Liminal Stage: Creating Space for Insight Often called the “messy middle,” this phase is where many leaders lose patience. Instead of rushing to solutions, Reynolds encourages leaders to pause and listen. This stage allows teams to challenge assumptions, explore possibilities, and develop better ideas. It is uncomfortable—but essential for meaningful change. 3. Metabolization: Testing New Approaches Once clarity emerges, teams begin experimenting. Leaders pilot ideas, gather feedback, and refine processes. This stage builds confidence and helps employees feel ownership of the change. 4. Manifestation: Making Change Stick In the final stage, the organization operates with stronger alignment and renewed momentum. Performance improves, people trust the direction, and new habits become part of everyday work. When leaders engage the full process, change becomes lasting rather than temporary. Where Leaders Commonly Go Wrong Throughout the conversation, Jenn and Rebecca highlight several common mistakes that derail transformation: Treating major change like routine management Assuming everyone is comfortable with uncertainty Ignoring frontline perspectives Skipping reflection and planning time Communicating decisions only after they are finalized One key takeaway is that leaders are often more adaptable than their teams. Without intentional support, this gap leads to resistance and frustration. Why Collaboration Matters in Change Successful change is rarely built in isolation. Instead of designing plans behind closed doors, strong leaders invite input throughout the process. This improves solutions, builds trust, and prevents costly blind spots. When people feel heard and involved, they are far more likely to support new initiatives. Applying These Lessons in Your Organization This episode offers practical guidance for leaders at every level. As you reflect, consider: What signals might you be overlooking? Have you created space for honest dialogue? Are you moving too quickly to “fix” things? Who needs to be involved earlier? Change does not fail because people are incapable. It fails when leaders underestimate its complexity. Learn More from Rebecca Reynolds Explore Rebecca's work and resources, visit her website:  rebeccareynoldsconsulting.com You can also learn more through her book Thresholds of Change: The Way Through Transformational Times, which provides tools and frameworks for navigating transformation with confidence. One of the biggest reasons change efforts stall is that teams aren't aligned on how significant the change actually is. To help with that, Rebecca is offering Leadership Habit listeners a complimentary tool called The Change Scale Assessment. It helps leadership teams quickly align on the true scale of change they're facing—before decisions are made or momentum is lost.  Designed for groups of any size, the assessment brings multiple perspectives into the conversation, creating shared clarity and a more durable path forward. You can download the Change Scale Assessment for free at [https://changeauthor.myflodesk.com/ey39shovqa]. Strengthen Your Leadership Skills with Crestcom Leading change effectively requires strong communication, decision-making, and accountability skills. Crestcom's Complimentary Leadership Skills Workshop is a two-hour, interactive experience designed to help leaders and teams work better together and navigate challenges with confidence. Request your free workshop today at: https://crestcom.com/freeworkshop The post Leading Through Change with Rebecca Reynolds appeared first on Crestcom International.

Dr. Feelgood: The Shocking Story of the Doctor Who May Have Changed History by Treating and Drugging JFK, Marilyn, ElvisDoctor Max Jacobson, whom the Secret Service under President John F. Kennedy code-named “Dr. Feelgood,” developed a unique “energy formula” that altered the paths of some of the twentieth century's most iconic figures, including President and Jackie Kennedy, Marilyn Monroe, Frank Sinatra, and Elvis. JFK received his first injection (a special mix of “vitamins and hormones,” according to Jacobson) just before his first debate with Vice President Richard Nixon. The shot into JFK's throat not only cured his laryngitis, but also diminished the pain in his back, allowed him to stand up straighter, and invigorated the tired candidate. Kennedy demolished Nixon in that first debate and turned a tide of skepticism about Kennedy into an audience that appreciated his energy and crispness. What JFK didn't know then was that the injections were actually powerful doses of a combination of highly addictive liquid methamphetamine and steroids.Author and researcher Rick Lertzman and New York Times bestselling author Bill Birnes reveal heretofore unpublished material about the mysterious Dr. Feelgood. Through well-researched prose and interviews with celebrities including George Clooney, Jerry Lewis, Yogi Berra, and Sid Caesar, the authors reveal Jacobson's vast influence on events such as the assassination of JFK, the Cuban Missile Crisis, the Kennedy-Khrushchev Vienna Summit, the murder of Marilyn Monroe, the filming of the C. B. DeMille classic The Ten Commandments, and the work of many of the great artists of that era. Jacobson destroyed the lives of several famous patients in the entertainment industry and accidentally killed his own wife, Nina, with an overdose of his formula.https://amzn.to/4tIu6KjBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-opperman-report--1198501/support.

Achieving optimal health isn't about white-knuckling a restrictive diet or chasing the latest quick-fix trend. Benjamin Brown, founder of Body Systems, advocates for a personalized "Operating System" that integrates strength, cardiovascular health, and sustainable habits. This shift moves you away from short-term hacks and toward a lifelong trajectory of wellness. Rethinking the Purpose of Exercise One of the most pervasive myths is that exercise is primarily a tool for weight loss. Treating the gym as a penalty for what you ate often leads to burnout and a broken relationship with fitness. True transformation requires expanding your time horizon and moving away from an all-or-nothing mindset. The 5M Fat Loss Framework To change body composition, you must balance physical efforts with internal health. This framework focuses on Mindset, Meals, Movement, Muscle, and Metabolism to build a metabolic engine. Strength training is a non-negotiable part of this process, supporting metabolic health and long-term sustainability. Data Over Emotion Building a "PrimeFitOS" involves leveraging objective metrics like blood work and wearable data from devices like Oura or Whoop. These insights allow you to make informed decisions rather than emotional ones based on the scale. Success is often found in the malleable middle ground where consistency beats perfection. Scheduling Your Success Health is a logistical challenge that must be reflected in your daily schedule. If your health is a priority, your calendar should show consistent sleep and activity routines. By "bookending the day" with steady habits, you ensure the energy needed to show up as your best self. In this podcast you will discover... Why treating the gym as a punishment for food is a recipe for burnout. The 5M Fat Loss Framework: Mindset, Meals, Movement, Muscle, and Metabolism. How to use objective data and wearables to make informed health decisions. The importance of the "malleable middle" and ditching the dogma of perfection. Why your calendar is the ultimate reflection of your true health priorities. How to "bookend your day" to maintain peak energy and self-belief.   EPISODE RESOURCES: Free 30-Day Reset Website Instagram YouTube Facebook

Unlike a simple infection with a clear-cut cure, canine atopic dermatitis (CAD) is an inflammatory, chronic condition with complex causes. Treating it with a one-size-fits-all approach is like trying to put a Yorkshire terrier's sweater on a Great Dane—it will not work. In this episode of the VetFolio Voice podcast, discover the nuances in treating atopic dermatitis and finding the best fit for the individual patient. We explore how to alleviate pruritus while ruling out pruritic diseases that mimic atopy. Join us as we go from syndrome to solution in providing relief for your patients with CAD.

In this episode, we dive deep into one of Ayurveda's most fundamental yet misunderstood concepts of Agni. Often translated simply as “digestive fire,” Agni is far more than digestion. It is the body's intelligence to transform food into energy, nutrients into tissues, experiences into learning, and stress into resilience. When this ability weakens, stagnation begins. And stagnation, Ayurveda says, is the starting point of disease.Episode Highlights:Why Agni is considered the essence of lifeHow digestion, immunity, and clarity are all expressions of AgniThe difference between Ama (toxins), Ojas (resilience), and Kapha How does lifestyle shape Agni far more than medicinesWhy are autoimmune diseases not randomSrotas: The intelligent functional pathwaysTimestamps: 00:00 – 05:30: What Truly Governs Health?05:30 – 11:00: What Is Agni Beyond “Digestive Fire”?11:00 – 16:30: Levels of Agni in the Body: From Digestion to Tissue Formation16:30 – 21:30: How to Assess Your Agni?21:30 – 26:30: Agni Beyond the Gut: Mind, Vision, Skin & Metabolism26:30 – 35:30: Strengthening Agni the Right Way35:30 – 41:00: Ancient Bodies in a World of Excess41:00 – 46:30: Mental Stress & Agni Breakdown46:30 – 52:00: Pratyaparadha: When Intellect Turns Against Health52:00 – 57:30: Agni, Ojas & Manas: The Triangle That Runs the Body57:30 – 1:00:00: Autoimmunity Through an Ayurvedic Lens1:00:00 – 1:05:30: Srotas: Rethinking Disease Pathways1:05:30 – 1:11:00: Structural vs Functional Srotas1:11:00 – 1:16:30: How the Body Decides What You Become1:16:30 – 1:21:30: Agni, Dhatu Agni & Why the First Conversion Matters Most1:21:30 – 1:27:00: Can Biomarkers Measure Agni? 1:27:00 – 1:29:30:Treating the Person, Not the ReportAbout Dr Vaidya M PrasadDr. Prasad M, a postgraduate in Ayurveda, has been practicing Ayurveda since 1996. He is working as the Principal and Medical Superintendent of Ashtamgam Ayurveda Chikitsalayam & Vidyapeedham, Vavanoor, Palakkad District, Kerala. He has been doing research-oriented work on the care of autistic children since 2002, which has highlighted him as a pioneer in the ayurvedic system to work with autistic children.About Dr Vignesh Devraj Dr Vignesh Devraj is a fourth-generation Ayurvedic physician and the founder of Sitaram Retreat, Kerala, a space for authentic healing. He is a committed practitioner and researcher of Panchakarma.If you are interested in doing a one-on-one Ayurvedic consultation with Dr Vignesh Devraj please find the details in this link: https://calendly.com/drvignesh/30-minute-session-with-dr-vignesh-devraj-md-ay-istIf you are economically challenged, please use the form provided to request a free Ayurvedic consultation here. (or copy paste this in your browser: https://docs.google.com/forms/d/e/1FAIpQLSd29nHcrC1RssR-6WAqWCWQWKKJo7nGcEm8ITEl2-ErcnfVEg/viewform )BALANCING THE MIGHTY VATA - ONLINE COURSE NOW AVAILABLE Vata is responsible for Prana - the life energy, the nervous system - the master panel of our body, and our emotions. In Ayurveda, it is mentioned that controlling Vata is the most difficult part of healing and recovery. Watch my practical inputs that can be integrated into our life at https://vigneshdevraj.com/balancing-the-mighty-vata/ For further information about Dr Vignesh Devraj, kindly visit www.vigneshdevraj.com and www.sitaramretreat.com Instagram - @sitarambeachretreat | @vigneshdevrajTwitter - @VigneshDevrajWe truly hope you are enjoying our content. Leave your review and subscribe to the podcast, so you'll never miss out on any new episodes. Thanks for your support.Disclaimer: - We strongly do not recommend using the content of these episodes as medical advice for any medical conditions.

What if the problem isn’t a lack of compassion—but a lack of expectation? Ruth Thompson was preparing for retirement when a literal dream led her to open Hugs Cafe, an incredible restaurant in McKinney, TX that employs adults with intellectual and developmental disabilities. In this episode, you’ll learn why lowering the bar hurts people, how raising it changes lives, and what happens when normal folks decide to stop clapping for effort—and start training for excellence.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

What if the problem isn’t a lack of compassion—but a lack of expectation? Ruth Thompson was preparing for retirement when a literal dream led her to open Hugs Cafe, an incredible restaurant in McKinney, TX that employs adults with intellectual and developmental disabilities. In this episode, you’ll learn why lowering the bar hurts people, how raising it changes lives, and what happens when normal folks decide to stop clapping for effort—and start training for excellence.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

Entrepreneur Wellness: Supplements, Stress, and Emotional Vitality   "Modern medicine lies to us about that. It does say that we are symptoms to be managed, not people to be healed."    In Episode 480 of Richer Soul, Rocky Lalvani sits down with Jared St. Clair, owner of Vitality Nutrition and host of Vitality Radio, for a grounded conversation about what it really takes to rebuild health and "the promise of vitality." Jared shares how he grew up in a family health food store (working there from age 7, managing it at 15, and buying it at 22), why trust in modern medicine has eroded, and why he believes the body must be treated as a connected system, not isolated parts. The episode also dives into Jared's "Vital 5" supplement framework, the risks he associates with long-term use of PPIs like Nexium/Prilosec, and the deeper mindset work he calls "emotional vitality," including the story of his wife Jen's long journey from decades of psych meds to being off them for about six years.    7 Soul-Level Insights from Jared St. Clair: Jared learned "money up close" through entrepreneurship. He describes the up-and-down nature of entrepreneurial income, "leaner years" and "better years", and how that shaped his mindset growing up.  He took on real responsibility early and built mastery through repetition. Jared started working at 7, was helping customers by 14, managed the store at 15, hired his first employee at 16, and bought the business at 22.  Before the internet, natural health meant books + tradition, not PubMed. Jared explains that there was no internet and very little clinical study of nutraceuticals, so he learned through foundational books and lived experience.  Trust in medicine has eroded, and healthcare has become political. Jared says trust is "eroded substantially" and describes polarization after COVID, where the same intervention is perceived differently depending on who promotes it.  Treating the body like separate "parts" creates blind spots. Jared critiques fragmented care (specialists not challenging each other) and emphasizes that systems (like heart and lungs) are inseparable.  Jen's Story shows what Jared calls Emotional Vitality (supplements + diet + mindset). Jared shares that Jen had anxiety/depression since 13, was on psych meds most of her life, and after a long, cautious weaning process has been off pharma meds ~6 years and no longer deals with anxiety/depression the same way.  Start simple: "The Vital 5." Jared recommends a baseline for many adults over ~35: omega‑3s, magnesium (he favors bisglycinate for most people), a high-quality multivitamin, probiotics, and digestive enzymes.    Why This Conversation Matters A lot of people are doing "all the right things" and still feel stuck, tired, anxious, inflamed, or dependent on symptom-management strategies that never resolve the root. Jared's message is a reminder that vitality is built on foundations: digestion, nutrition, and mindset, and that the body is a connected system, not a collection of separate departments.  It's also a practical wake-up call: quality matters. If your supplement supply chain is unreliable, you can't trust your results, and Jared explains why he's cautious about where products come from.    Money Learning Jared grew up in an entrepreneurial household and learned firsthand that financial life can be cyclical. He describes feeling like his family could "figure it out," even when money was tight—and later stepped into ownership responsibility young, buying the store at 22 and building a life around serving customers over decades.    Key Takeaway You're not just a set of symptoms to manage. Jared challenges the "managed forever" mindset and shares what he believes creates real change: better inputs, better foundations, and better internal programming.    Guest Bio: Jared St. Clair Jared St. Clair is the owner of Vitality Nutrition and host of the Vitality Radio podcast. He says he started working in his family's health food store at age 7, began managing it at 15, hired his first employee at 16, and bought the store at 22. At the time of recording, he says he's 53, has owned the store for 31 years, and has worked there for 45 years.    Links Website: https://vitalitynutrition.com/  Facebook: https://www.facebook.com/MyVitality/  https://www.facebook.com/vitalityradio/  Instagram: https://www.instagram.com/vitalitynutritionbountiful/  https://www.instagram.com/vitalityradio/   Podcast: https://podcasts.apple.com/us/podcast/vitality-radio-podcast-with-jared-st-clair/id1499760048   If you're feeling stuck, overwhelmed, or unsure where to start with your health—start here: Build a base: try Jared's "Vital 5" framework as a starting point, then refine based on your body and needs.  Audit digestion + inputs: if you're relying on symptom suppression (like long-term reflux meds), revisit foundations and get support before changing anything.  Track your self-talk for 7 days: Jared's advice—notice how you describe yourself, because your brain treats it as truth.    #RicherSoul #LifeBeyondMoney #Vitality #Nutrition #Supplements #GutHealth #EmotionalVitality #Mindset   Watch the full episode on YouTube: https://www.youtube.com/@richersoul Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It's about personal freedom! Thanks for listening! Show Sponsor: http://profitcomesfirst.com/ Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ rocky@richersoul.com Some music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

I use this Momplex episode to share some of the most humbling lessons I've learned as a mom and to call BS on the idea that we have to be perfect. For years, I believed that every mistake meant I was failing and that everyone was judging me and my kids. I now see mistakes as feedback, not proof that I'm a bad mom. Backed by neuroplasticity and growth mindset, I talk about how our brains—and our lives—are always capable of change. I share real stories about chasing gold stars, comparing my kids to others, taking their behavior personally, and gripping so tightly to their outcomes that I missed the actual moments with them. I also admit how long I put my own life on hold. In this episode, I invite you to drop the shame, live your own life more fully, and model self-compassion and resilience for your kids. The 5 things I talk about: Waiting for praise – Depending on others' validation instead of my own. Holding my kids to someone else's timeline – Pushing milestones instead of trusting their pace. Taking it personally – Making their moods and meltdowns about me. Being obsessed with their wins and losses – Treating their outcomes like a report card on my parenting. Waiting on my life because of them – Pausing my own dreams instead of showing them what a fully lived life looks like. If you are interested in watching the show rather than listening to it - you can do that by clicking here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Description:  Nail psoriasis is tough to treat. Hear Rebecca, a patient who lives with nail psoriasis, and dermatologist Dr. Paul Yamauchi discuss the diagnosis, care, and treatment for this high-impact site.           Join host Roy Pankey as he addresses the complexities of nail psoriasis from diagnosis to coping and the latest research and treatments with leading dermatologist, Dr. Paul Yamauchi from the Dermatology Institute and Skin Care Center and Clinical Science Institute, and Rebecca, a patient advocate with the National Psoriasis Foundation who lives with nail psoriasis. Listen as they discuss the challenges associated with living with nail psoriasis, and what can be done to help manage the disease from self-care to treatment choices – including the latest research developments.    While nail psoriasis can be challenging to diagnose and treat, there are many actions that can be taken to help minimize the impact of this disease.  Timestamps: (0:00) Intro to Psoriasis Uncovered & guest welcome Rebecca and dermatologist Dr. Paul Yamauchi.                                                                                                                                                      (0:58) Signs or changes to nails that indicate nail psoriasis is present.                                                (2:07)  Elements and challenges to diagnosing nail psoriasis.                                                                  (4:41)  What is a nail biopsy and how is it done.                                                                                    (5:25)  How nail psoriasis relates to psoriatic arthritis.                                                                                (6:19)  What flares my nail psoriasis.                                                                                                              (6:57)  There are many treatment choices used to treat nail psoriasis based on convenience, impact  of disease, preference, and when to expect improvement.                                                        (10:13) A personal perspective on medications used to treat nail psoriasis.                                        (10:42) Research results of the latest medications used to treat nail psoriasis.                                  (13:03) Upcoming oral agents that could be effective in treating nail psoriasis.                               (15:14) Self care tips, use of nail polish and artificial nails.                                                                      (19:21) Nail psoriasis is challenging to treat. Be patient with yourself and your dermatologist. Key Takeaways: ·       Nail psoriasis presents many challenges from living and coping with the disease to diagnosis           and treatment.   ·       Medication choices for nail psoriasis are based on convenience, impact of disease, and preference for use of topicals, phototherapy, oral agents, and/or biologics.   ·       Since nail psoriasis takes time to see improvement, it is important to be patient with yourself and your dermatologist.   Guest Bios: Dermatologist Dr. Paul Yamauchi is President and Medical Director of the Dermatology Institute and Skin Care Center and Clinical Science Institute in Santa Monia, CA. Dr. Yamauchi is a leading expert in the field of psoriasis and has extensive experience treating different types of psoriasis using the latest treatments from topicals to biologics. He is also a Clinical Professor in the Division of Dermatology with David Geffen School of Medicine at UCLA. Dr. Yamauchi has conducted over 200 clinical research trials as principal investigator and is widely regarded as an outstanding clinical research investigator exploring innovative therapies, serving on advisory panels designing protocols that led to FDA approval of various medications. Dr. Yamauchi is a past member of the Medical Board of the National Psoriasis Foundation and is a fellow of the American Academy of Dermatology, and the American Society of Dermatology Surgery.  Rebecca Cohen, is a patient advocate, who was diagnosed with plaque, scalp, and nail psoriasis at age 6 after being adopted by a dermatology physician's assistant who quickly found the best treatment path for her. Prior to that time she was told she had eczema. "My skin actually was really bad as a child. Horrible. Hands, feet, elbows, everything." Eventually after experiencing joint pain and fatigue, she was also diagnosed with psoriatic arthritis around age 20 at which time she started on her first biologic. "I struggled a lot with nail pitting and thickness as a kid and have recently been going through another episode." Resources: -Still have questions? Contact the Patient Navigation Center . -Nail Psoriasis or Nail Fungus? Advance Online June 2025. -What Your Nails Can Tell Your Doctor About PsA Advance Online March 2020         

JOIN ELEVATED GP Follow @dr.melissa_seibert on Instagram   Dr. Dichter brings nearly 20 years of clinical, research and teaching experience — as a general practitioner and prosthodontist — to his position with Spear. He serves as an instructor in the Treating the Terminal Dentition and Fully Edentulous Patient seminar, in addition to multiple Spear Workshops. Dr. Dichter has served as a guest lecturer and clinical instructor at Oregon Health and Science University School of Dentistry, teaching occlusion and esthetics. He has been a Spear faculty member since the company's inception, as well as a contributing author for Spear Digest. He is passionate about education and is involved with multiple study groups in the U.S. and Canada. After earning his D.M.D. from OHSU in 1995, Dr. Dichter practiced general dentistry and eventually joined a startup practice in his hometown in coastal Oregon before moving to a practice in Portland. He brought 16 years of restorative dental experience into UCLA's world-renowned, full-time advanced prosthodontics residency, which he completed in 2014.

There's an article in the most recent issue of the Harvard Business Review making the rounds arguing that organizations are doing too many transformations, too often, and that constant change is damaging. The authors point to change fatigue, shaken confidence from customers and investors, and leadership teams spending more time “doing transformation” than building products, serving customers, and creating value. They even recommend getting off what they call the “transformation treadmill,” and instead building a system that senses change early and makes steady adjustments.No question, the diagnosis of change fatigue is real. If you've ever watched a company reorganize itself three times in two years, you know exactly what they mean. People stop believing anything is real. They wait it out. The organization learns helplessness. The best people leave. So yes, random change, change for optics, and change that is disconnected from a real business problem, that is destructive.But here's where I want to rebut the conclusion.We are entering a period where the rate of change is not just high, it's accelerating, and it's being driven by artificial intelligence. And AI is not a productivity feature you bolt onto last year's workflow. AI is a general-purpose capability that changes how work is performed, who performs it, what skills matter, and how decisions get made. Treating it like an “add-on” is the corporate equivalent of adding a turbocharger to a horse.--------------**Real Estate Espresso Podcast:** Spotify: [The Real Estate Espresso Podcast](https://open.spotify.com/show/3GvtwRmTq4r3es8cbw8jW0?si=c75ea506a6694ef1)   iTunes: [The Real Estate Espresso Podcast](https://podcasts.apple.com/ca/podcast/the-real-estate-espresso-podcast/id1340482613)   Website: [www.victorjm.com](http://www.victorjm.com)   LinkedIn: [Victor Menasce](http://www.linkedin.com/in/vmenasce)   YouTube: [The Real Estate Espresso Podcast](http://www.youtube.com/@victorjmenasce6734)   Facebook: [www.facebook.com/realestateespresso](http://www.facebook.com/realestateespresso)   Email: [podcast@victorjm.com](mailto:podcast@victorjm.com)  **Y Street Capital:** Website: [www.ystreetcapital.com](http://www.ystreetcapital.com)   Facebook: [www.facebook.com/YStreetCapital](https://www.facebook.com/YStreetCapital)   Instagram: [@ystreetcapital](http://www.instagram.com/ystreetcapital)  

#779 What if, instead of spending four years in college, you could build a multimillion-dollar business by age 28? That's exactly what Andrew Gomez did — starting his trucking company at just 18 years old! In this episode hosted by Kirsten Tyrrel, Andrew shares how he went from dispatching for his brother to financing two trucks and launching AJG Transport while still a teenager. Over the years, he expanded into truck repair, logistics brokerage, government contracting, and even launched a trucking-focused software company. With over 140 drivers and 70 employees, Andrew pulls back the curtain on what it really takes to succeed in an industry known for high turnover and tight margins. From building trust with brokers and shippers to creating a culture of empathy and excellence for his drivers, he drops powerful lessons on resilience, innovation, and leadership that apply to any business. Whether you're 18 or 80, Andrew's story proves that hustle, heart, and vision can take you further than a degree ever will! (Original Air Date - 6/13/25) What we discuss with Andrew: + Started trucking biz at 18 + Financed two trucks as a teen + Built multiple logistics companies + Importance of finding a niche + Lessons from dispatching and scaling + Innovation through software and systems + Treating drivers with empathy + Creating a resilient company culture + Spotting opportunity before competition + Balancing ambition with personal life Thank you, Andrew! Check out GH Logistics LLC at ⁠GHLogisticsLLC.com⁠. Check out AJG Transport at ⁠AJGTransport.com⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices