Podcasts about Evergreen

The iconic artist Rick Bartow, a small-town Oregon kid, went on to see his work featured in over 100 museums across the country, including an installation in the White House garden.    His work mirrored real life. It was raw, aggressive, dark and emotional. The beautiful and weird in his work came from, sometimes, a painful story.    He was drafted during the Vietnam War and came back with PTSD. He then struggled with addiction for nearly a decade. Art, he says, saved him.   “I realized the creator had given me something to do,” Bartow said. “And whether people understood that now didn’t matter. I have to do this, this is my job … here’s my gift, and I can use it today.”   In this week’s episode of The Evergreen, OPB Art Beat producer Eric Slade tells us about the life and work of Rick Bartow.  Catch the exhibition Rick Bartow: Storyteller at the Portland Art Museum until May 23, 2026. And you can also watch Slade’s recent documentary on Bartow here.   For more Evergreen episodes and to share your voice with us, visit our showpage. Follow OPB on Instagram, and follow host Jenn Chávez too. You can sign up for OPB’s newsletters to get what you need in your inbox regularly.   Don’t forget to check out our many podcasts, which can be found on any of your favorite podcast apps: Hush  Timber Wars Season 2: Salmon Wars Politics Now Think Out Loud And many more! Check out our full show list here.

Rob enjoys a limited edition seasonal blend of mighty STUMPTOWN coffee called EVERGREEN. Late night solo session, Rob plays guitar, sings, raps, talks about the future of Cannabis in New York City plus staying positive during the holiday rush around vibes.  https://www.youtube.com/@cannabiscoffeehourpodcast

In which I consider some of the analysis offered by the writer who inspired one of my favourite Hallmarkian Christmas movie series, Christmas in Evergreen. Continue reading →

This replay of our Wild Wellness Women's Circle seasonal gathering explores Yule as a sacred turning point—a time when we emerge from darkness, not with pressure or performance, but with reverence, rest, and meaning-making.We honored the season of winter as a time of clarity, healing, and vision. We centered slowness, sovereignty, and sacred reflection instead of rigid resolutions.

December 14th, 2025

Willkommen zu der letzten Folge der Microsoft Evergreen Updates fürs Jahr 2025. Auch im Dezember gibt es wieder spannende Neuerungen rund um Teams, Outlook, Loop, SharePoint und Copilot. Wir schauen gemeinsam auf die wichtigsten Funktionen, die deinen Arbeitsalltag vereinfachen, die Zusammenarbeit verbessern und neue Möglichkeiten mit KI eröffnen. Los geht's mit den Updates für diesen Monat!

Pastor Steve Finkbonnerwww.evergreencommunitychurch.com

a heavy evergreen for Freeform Portland to air whenever the call is given. PLAYLIST: Artist Song Release Released Label The Crazy World of Arthur Brown Come & Buy The Crazy World of Arthur Brown 1967 Esoteric Samuel Prody Who Will … Continue reading →

The NASCAR lawsuit has come to an end and settlement has been reached. Let's break it all down. Visit the Daily Downforce at dailydownforce.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Avoiding simple mistakes with the IC-DISC can mean the difference between maximizing tax benefits and leaving money on the table. In this episode of The IC-DISC Show, I sit down with Brian Schwam, National Managing Director of International Tax Services at WTP Advisors, to talk about the most common IC-DISC misconceptions that trip up practitioners and the underutilized opportunities many businesses are missing. Brian walks through the critical timing rules that confuse even experienced CPAs, including the 60-day and 90-day payment requirements that many practitioners misapply. He explains how the reasonable estimate safe harbor actually works and why paying the minimum amount can accidentally cap your commission at twice that figure. We cover the ordering rules for distributions, the often-misunderstood $10 million threshold, and why the transactional calculation method isn't nearly as impossible as people think. Brian also clarifies that IC-DISC dividends are subject to the net investment income tax, despite what some practitioners might believe. The conversation shifts to creative structures most companies never consider. Brian explains how multiple DISCs can fund executive bonuses at qualified dividend rates instead of ordinary income rates, saving both employment taxes and up to 17% in federal tax for recipients. He describes evergreen dividend resolutions that eliminate the stress of year-end cash movements and shared-DISC structures that make the strategy economical for smaller exporters with under $3 million in sales. These approaches work for both flow-through entities and C corporations looking to avoid double taxation. After more than three decades in international tax, Brian brings clarity to a strategy that looks deceptively simple on paper but contains hidden complexity at every turn. This episode delivers practical guidance you can use immediately, whether you're a practitioner helping clients or a business owner evaluating your own structure.   SHOW HIGHLIGHTS Paying the minimum 50% under the 60-day rule accidentally caps your total IC-DISC commission at twice that amount, limiting flexibility. Companies with export sales over $10 million can still use an IC-DISC—the cap only limits income deferral, not eligibility. Multiple DISCs can fund executive bonuses at qualified dividend rates, saving up to 17% in federal tax versus ordinary income. The transactional calculation method isn't impossible—most companies in 2025 can pull the data needed to maximize their IC-DISC benefit. Evergreen dividend resolutions eliminate 60-day and 90-day payment stress by automatically distributing commission rights on December 31st each year. Shared DISC structures let exporters with under $3 million in sales split compliance costs while each partner keeps their full tax benefit.   Contact Details LinkedIn - Brian Schwam (https://www.linkedin.com/in/brian-schwam-b6026a3/) LINKSShow Notes Be a Guest About IC-DISC Alliance Brian SchwamAbout Brian TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dave: Hi Brian Welcome to the podcast. Brian: Hi Dave. Thanks for having me. Excited to be here. Dave: Yeah, my pleasure. So quick intro, Brian is, what's your title with WTP? Brian: National Director of National Managing Director of International Tax Services, which encompasses export incentives as well as more general international tax consulting. Okay, Dave: And that's at WTP advisors? Brian: Correct. Dave: And you and WTP advisors are founding members of the IC-DISC Alliance along with my firm and myself. Brian: That is correct. Dave: And so are you brand new to this international tax business? Did you pick it up last year or something? Brian: That's funny. I don't think I look like I picked it up last year. I've been been full-time international tax since 1992IC, and prior to that I spent a few years as a generalist, which I think makes me a better international tax person, but it's been a few years, been around the block a few times. Dave: Well, I think it makes you better. I always introduce you as the IC-DISC guru. Now that Neil Block has retired, I think you can now take over the mantle of godfather of the IC-DISC, Brian: Right? Or the step godfather. I don't know if anyone can ever replace Neil. He had a lot of knowledge, has a lot of knowledge in this area and a lot of experience, and I'm just kind of flattered to be compared to him. Dave: Well, Neil was, I think my inaugural or second guest, and I think he's only been on the podcast once. So I think you're trumping Neil with this either your second or third visit. Brian: I think it's the third visit. And Neil's retired and joined the Good Life and I'm not, so that's probably why I've beaten them as far as number of appearances. Dave: There you go. Well, today I want to talk about IC-DISC. I want to talk about misconceptions and maybe underutilized opportunities. So the IC-DISC is straightforward as can be cut and dried. Anybody can prepare the return, anybody can do the calculation. Easy peasy. There's nothing to your toe on. Is that accurate? Brian: That's far from accurate. Okay. Strength. Yeah. A lot of practitioners think that is the case, but I've seen more than a handful of IC-DISC returns and IC-DISC calculations done by generalists that definitely have a flare for not knowing what they're doing or not understanding the rules. And for a six page tax return that looks very straightforward. You'd be surprised how many of them are completely incorrect. Dave: Yeah, it's kind of deceiving, right? Because even the instructions for the return are only a handful of pages, right? Like six or eight pages. Brian: And then there's a couple of lists of codes and things that make 'em a little longer. But yeah, there's not much to it. But I mean, initially there are some statutory and regulatory things that have to be done, have to be done the correct way, and the rules are very draconian. If you don't do it the correct way, there's really no way to remedy the fact that you set up, you just deal with the consequences of having a disqualified IC-DISC, which means you've lost your IC-DISC benefits prospectively and you set up a new one or you forego the benefits No in between, really? Dave: Yeah. Brian: So some of these misconceptions that I've run into could lead to a IC-DISC being disqualified. Dave: So what's the first one that comes to mind? Brian: The first one that comes to mind really for me in practice is how does the 60 day rule and the 90 day rule work, this has to do with when do I have to move money to the IC-DISC? And some people don't understand it and they do things that make it not a problem. Other people do things, they don't understand it and it becomes a problem. So the 60 day rule basically says you must fund a reasonable estimate of the IC-DISC commission to the IC-DISC within 60 days after the end of the IC-DISCs year. It sounds very straightforward, but some people ignore that rule and some think they have to pay it all before the end of the year, but they don't have a 60 day window after the end of the year to accrue that IC-DISC commission and pay a portion of it. The other thing I see people do with the 60 day rules, they don't have all the information. They estimate a number. They say, oh, let's say the commission's going to be a thousand dollars and they pay $500 to the IC-DISC by the end of the 60th day. Well, what have they just done? Well, the 60 day rule says, yeah, you have to pay a reasonable estimate in the regulation. There's a safe harbor that says a reasonable estimate is at least 50% of the final IC-DISC commission. So by moving the least amount of money possible, they then limit their potential IC-DISC commission to two times that number. So rather than saying, oh, I think my IC-DISC commission's going to be a thousand and I'll pay 800 so that I have flexibility to go up to 1,600, they pay 500 and it can never be more than a thousand because there's a lot of information that's going to come out after the end of the year that's going to affect taxable income. And they generally don't know those things within the first 60 days after year. Dave: And what about for, I think this is for accrual basis taxpayers or accrual basis related suppliers. What about if it's a cash basis related supplier? Brian: Well, if it's a cash basis related supplier, now we're outside the DIS rules, but we're in the tax accounting. And in order to get a deduction, the payment does need to be made before the end of the year. If the payment is made after the end of the year, within that 60 day window, you've now pushed the deduction to the subsequent year, which really most people wouldn't be happy with. They want the production in the year that the exports arise, not in the subsequent year. So the other rule having to do with the moving of the cash is the 90 day rule, which says that you have to pay the IC-DISC any remaining commission within 90 days after the commission has been finalized. Well, finalized really means when did I file my IC-DISC return? And so it's an original return. It can be filed as late as eight and a half months after the end of the year. So you really have 11 and a half months from the end of the year to pay the remaining amount. So if we assume calendar year, that's a September 15th filing and a December 15th funding deadline for the remaining commission. I see a lot of practitioners out there that think the 90 days ends on the filing of the IC-DISC return, not starts on the filing of the IC-DISC return. So then they rush to pay that money and then they think they have a problem if they haven't paid it by the time they file. So I mean, there's no harm in paying it early, but that's not how the rule works. And then if someone's determining and amending a IC-DISC return and they owe more funds to the IC-DISC, they have 90 days. So when they file that IC-DISC return, amended IC-DISC return to make that extra payment to the, now, the other misconception is, well, what happens if my 60 day payment was greater than the final commission? I overestimated. So then the 90 day rule says if the IC-DISC received too much under the 60 day rule, it has 90 days that same 90 day window to pay back the overage back to the related supporter. So most people don't understand those rules and they do things that either potentially cause a problem or they create a lot of self-induced anxiety. They think they have to do something sooner than they have to do it. Dave: And speaking of the due date, if somebody wants to file their IC-DISC return in September, do they have to file an extension like to do their corporate return by March 15th? Brian: Nope. That is no, eight and a half months is the due date. There's no extension for a IC-DISC return. That is just the due date. Dave: And then what about if somebody wants to electronically file the IC-DISC return? How does that work? It doesn't. Okay. Brian: And why is that? Dave: Can't you electronically file Brian: Everything? Unfortunately not the IC-DISC, the 1120 IC IC-DISC is still a return that requires a paper filing. And sometimes clients don't realize that and they forget to file. And the good news is there's only a hundred dollars penalty for a late filing. But the bad news is if you keep continually don't file the IRS could. They could terminate your IC-DISC election. But yeah, there's no electronic filing. And then there's, there's another form. You also can't electronically file that relates to the IC-DISC, that it's the form 84 0 4, which relates to an interest charge that a taxpayer who owns a IC-DISC may have to pay if income is deferred to the IC-DISC and not distributed out as a qualified dividend to that shareholder. There's a lot of misconception around that form. And the first misconception is sometimes they think the IC-DISC needs to file that form and pay the interest. That is not true. That is not true. And so many times I'm asked to file that and I'm like, I can't file it. I can't prepare it. I don't know the information that goes on. And it's based on the shareholder or the disk. And if the shareholder is S corporation or a partnership, it's not based on that entity, it's based on its shareholders or partners. And there could be multiple 84 oh fours filed. And then oftentimes there's a surprise like, oh, I have to pay interest. I didn't know I had to pay interest. Well, it is called an IC IC-DISC, and the IC stands for interest charge. So that should not come as a surprise, but it often does. Dave: Okay. Wow, Brian: Go ahead. Yeah, so we're still on moving cash around. So there's also timing of when the shareholder of a picks up dividend income. So a lot of people think that if they pay the IC-DISC within that 60 day window after the end of the year and pay the dividend in the same 60 day window, somehow the dividend is recorded as though it happened on December 31st, and there's no deferral of the income in the IC-DISC. That's just flat out wrong. A dividend is taxable when it's declared, and most likely it's not going to be declared as of the end of the year. Dave: So that's like a miss application of the age old matching principle in accounting? Brian: Yes. Yes, definitely. Or a misapplication of someone thinking they have a evergreen dividend resolution, which I won't get into at the moment, but it's something that is used to accelerate dividends so that they do match the deduction of a IC-DISC. And you can't just match it because you have to match it because there's some reason to match it or there's action that's taken that would cause it to be matched. Dave: And I've heard some professionals maintain that because they're basically accelerating the dividend income to the current year, thereby bypassing the inherent deferral. That's okay, because why did the IRS care if they got paid a year early? Do you think that's, what's your opinion of that? Brian: I think that's a nice practical approach to that issue. I use it myself. I don't think that the IRS would audit a taxpayer and say, oh, by the way, you picked up that dividend too early. I'm going to write you a refund check. Dave: Yeah. Brian: Plus interest, I don't think, Dave: Now what if there was an audit though, and you had an issue where the audit period it covered had a mismatch so that if there was a year that you say it was the 2022 tax year and the dividend income should have been recognized in 2023, but they recognized it in 2022, and then let's just say they did an audit from of 2023 in isolation, and then let's say in 2023, the client didn't use the IC-DISC or had a much smaller commission amount, could the IRS potentially say, we don't care about 2022. In 2023, you should have recognized the dividend income. Brian: They they certainly could. And then they'd say, well, 2022 is closed. We can't adjust that. So it's always better to not fall into that fact pattern, but it happens. Definitely happens. Dave: So it Brian: Sounds like the good news is there's not a lot of IC-DISC audits that go, Dave: Yeah. So you're saying it sounds like when in doubt, just follow the rules, it sounds like. Brian: Yeah. Dave: When Brian: In doubt follow the rules, don't make up your own rules, for Dave: Sure. Yeah. Well, and I think part of the problem is people may not be aware of the rules. Brian: They're not, and then they just fill in the blank. Their brain fills in the blank with what they think makes sense. Dave: Yeah, because a lot of be a lot of differences between the IC-DISC and say an S corp, right? Like the election to be treated as an S corp does not have the same deadline urgency as the election be treated as a IC-DISC. Is that correct? Brian: I'm not a hundred percent sure, but there might, yeah, I am a hundred percent sure. Because if you miss the deadline for the S selection, there's automatic relief available for the S selection to be made late. There is no automatic relief available for a IC-DISC election. Either you've met the requirement to file it within the first 60 days of the corporation its existence, or you haven't. Now, there are exceptions, and we have written some private letter ruling requests in the past to get be granted relief for missing that 90 day window, but that's an extensive Dave: Miss. Yeah, understood. And then some other, Brian: And you may not know for two years whether you're going to get the relief or Dave: Yeah, I know I've had CPAs tell me that they frequently will just include the form 25 53 S corp election with the filing of the initial S corp return. Brian: That's allowed. And that's allowed, Dave: Yeah. Obviously you can't do that with the IC-DISC return. Brian: No, no. So then on the topic dividends, there's also some misunderstanding or misconception of whether a dividend from a IC-DISC is subject to the net investment income tax, the 3.8%. Dave: Oh, yes. I've heard people take that position that it's not subject to. What are your thoughts? Brian: Well, my thoughts are that many years ago, like 11 years ago, the IRS came out and said, it's definitely subject to the commission IC-DISC paying a dividend. That dividend is definitely subject to the net investment income tax. So I personally don't get involved in individual returns, so I don't know what people are doing, but if I'm ever asked, that's what I'll tell somebody. And I say, you can take whatever position you're comfortable taking, but this is the position I know the IRS would take. Dave: Okay, that makes sense. What other pitfalls do you see or misconceptions Brian: People have? So when I see IC-DISC, there's a $10 million, let's call the $10 million deferral cap with regard to a IC-DISC. And what that means is any IC-DISC commission related to export sales made by the related supplier, which are greater than 10 million above that $10 million threshold, create what's called a deemed dividend. You're not allowed to defer any of that income in the IC-DISC. Well, in practice or in the real world, people think, oh, I can't have more than 10 million of export sales. If I go over 10 million, I can't use the disk. That's clearly not true. I have clients that have seen clients that have billions of dollars of export sales. They just have a very large deep dividend that goes along with the IC IC-DISC commission. There is no limitation on the amount of export sales, the limitations on how much of the income you can defer the IC-DISC if you have more than 10 million of export suit. Dave: Okay. Brian: I've also seen related to that issues where someone's exporting military property. So military property, half of the income is a deemed dividend automatic under the rules. And then I've seen where they then add, and let's say the sales were over 10 million, they've added, they made an additive, they took half of the commission on the military property, and they said, oh, my sales are more than 10 million. I have additional deemed dividend as well. That's not how it works. The way it works is you compute your deemed dividend on the sales in excess of 10 million, and then from that you subtract the deemed dividend related to the military property. And so the most your deemed dividend can be is related to that $10 million cap. Dave: Okay. Yeah, I was less familiar with the military aspect of it. I don't think any of my clients are exporting military property. Brian: That's just an example. I mean, there's other things that give rise to deemed dividends as well. For example, one way you can defer income in a IC-DISC is to loan the money back to the related supplier. Under a producer loan arrangement, there's very specific facts that support the ability to use a producer loan. But then each year, the interest that's earned on that producer loan is a deemed dividend. Dave: Oh, sure. Brian: Whether it's paid or not. So whether the interest is paid, and then when the dividend is actually paid, it's not taxable because we've got a lot of ordering rules in the IC-DISC about when things get paid out and how they get paid out, and I don't have all day, but that's another area where I think there's a lot of misunderstanding. Dave: Okay. Brian: Oh, well, so I can focus on one small part of that is the IC-DISC in year one has the income of a hundred. In first quarter of year two, they pay out the 100 to the IC-DISC and the DIS pays the dividend. And in year two, it earns $300, and that gets paid in year three. Well, I hear all the time, well, I don't have any income deferred to the DIS because I earned the a hundred dollars in year one, I paid it in year two, and I paid the dividend in year two, and then I had income for year two of $300 that I paid in year three. Well, it doesn't work that way. In the DIS world or in the tax world in general, current earnings are always considered to be distributed first. So that a hundred dollars that gets paid out in year two is really coming from the year two earnings. And the year one earnings are still sitting in the deferred, thus giving rise to the interest charge that someone thinks they're avoiding. Dave: Okay. Brian: So there's some misconception about how that works. Dave: So I have one I just thought of, and I've heard this is the one, the misconception I've probably heard the most. Under no circumstances can the IC-DISC commission create a loss at the related supplier level? No matter how you do the calculation, it's Brian: Impossible. That's a big misconception. Dave: Yeah, Brian: There's no rule. There is no rule like that. Okay. So the rule is actually applied at the level in which you're computing the IC-DISC commission. So if you have exports with a profit, but overall your company has a loss, you can still compute a IC-DISC commission on those export sales because they have profit. Now, you can't cause the profit on the export sales themselves to become a loss. So let's say your export sales are making 2% bottom line, but overall, your company loses 3% bottom line. Some people will think, I can't get a IC-DISC commission. I have a loss. That's not true. You can claim a IC-DISC commission, but it cannot be more than 2% of the export profit because then makes the profit on the export zero, but it can't go below zero. Dave: And that's if you're using what we would call the standard or simple calculation. Brian: That's the simple calculation. Now, if you're doing something more detailed and you're calculating a IC-DISC commission on a product or product line or a transaction, you apply that no loss rule at that level. So you can have a number of transactions that are profitable, you can have a number of transactions that are not profitable, and then different rules apply. There's really people think, oh, there's two methods to compute a IC-DISC commission. That's probably another big misconception. There's really 18 methods to compute a IC-DISC commission, and you can choose one that allows you to get a commission but doesn't create a loss, and in some cases does actually allow you to create a loss. Dave: And is that methodology difference? I can't think of the technical accounting term, like where if you change your inventory method, you have to notify the IRS or you make an accounting change. This isn't like that, right? You don't have to each year notify the IRS. We used the 4% method last year, we're using the 50% this year, or we're doing other methodology. Correct. Brian: So you technically notify them by checking various boxes on the IC-DISC return, but it's not like a change in the accounting method where you have to apply for a change and have it approved or have an automatic change. This is considered a change in facts. And however your facts bear out, you can claim whatever commission you're allowed to claim. Dave: Now, when you do that transactional calculation, another misconception I hear is that it's just impossible because there's all this data that the company doesn't have, and it's so complicated to do it that just nobody has the ability to do it. Nobody can do it. Nobody wants to do it. Talk to me about that. Is the data really impossible to get from the clients? There no client that can provide any data that can be used. Brian: There may be handful that can't, but by and large, most companies have the ability in 2025 to obtain that data. When the rules were written in 1972, I'd say it was probably flipped where only a handful could probably get that information. And the vast majority of companies would never be able to get that information. But somebody wrote the regs that way back in the early seventies, and with the idea that you could get transactional information and compute the dis commission transactionally as opposed to at a higher level where everything's grouped together or a simple calculation. But in 2025, it's very, I have a hard time determining conceiving of a company that can't get some information pulled together. And that's the other, there's a related misconception. Oh, I have to tie out every dollar of my cost of good sold before I can tell you I have cost of good sold data for a transaction. Well, that's just not true because in the real world, companies make journal entries adjusting the cost of good sold. They don't do it at a transactional level. There's other things that schedule M'S on a tax return that affect cost of good sold. And so no, you don't have to nub that out to the last dollar to say, I have transactional data. You have to be able to identify what you can and what you can't identify gets allocated or apportioned across all the transactions. And if you think about it, if you say, I can't get anything, you're really apportioning all of the costs over everything anyway. That's the ultimate in apportionment. There's not even any allocation. You're just saying, oh, every one of my transactions has the same margin as a result, which is really factually never the case. Dave: Well, and I just thought of another one, and this isn't maybe a misconception as much as it is a misinterpretation. I can't tell you how many IC-DISCs I see that the related supplier is a flow through entity, yet they have the individuals own the IC-DISC. Have you seen this before? Brian: I've seen it. And sometimes they think that's the way it had to be. Sometimes they hadn't really thought of. It depends how they're using it. But the real downside to that is the IC-DISC commission reduces the income of the flow through entity, thus reducing the basis they have in their shares of that flow through entity. And then the dividend gets paid to the individual and there's no basis increase the dividend income. And unless they contribute the funds back to the business, they're eroding away their basis stock, which ultimately will result in a higher gain if they ever sell their business. Dave: When the ownership of the IC-DISC matches the ownership of the related supplier. Can you think of a scenario where it is actually beneficial for the individual shareholders to the IC-DISC instead of the related supplier? Brian: Yes. There are situations depending on where this shareholder lives. So let's say the shareholder lives in, say the company is operating in a state with a state income tax, but the shareholder lives in a state that doesn't have a state income tax. It's possible to get that dividend to the shareholder tax free, where maybe if it went through the S corporation or the partnership, it would not be tax free. Dave: I see. And you're talking about tax free at the state level? Brian: Yes. Federally, I don't really see in a regular IC-DISC that's just been used to pay dividends to the owners of the supplier. I don't see, unless it's a C corporation, in that case, you don't want the IC-DISC owned by the C corp, but if it's a flow through entity, you generally get the same tax answer, whether it's owned directly by the flow through entity or directly by the shareholders. Dave: Okay. Oh, I just thought of another misconception. It's funny, when we started this column, I only had a handful of misconceptions. But the more we talk, the more we think of. So here's another one. Say you have a flow through as the related supplier yet for whatever reason, you want the IC-DISC to be owned by the individual shareholders. Well, I've been told several times that the ownership of the IC-DISC must match the ownership of the related supplier. There is no option to do otherwise. Is that accurate? Brian: That's a fairly strong statement. So the answer to that is no, it's not absolutely not required. Now, if the shareholders are related to one enough FAMILIALLY related, and there appears to be donative intent. So if mom and dad own a company and set up a IC-DISC and transfer it to the kids, there is some old IRS guidance out there that says, Hey, when a IC-DISC commission's paid to that IC-DISC, mom and dad are making a gift to kids. So that's a pattern you want to avoid, which is pretty easy to avoid, frankly. Dave: And you would avoid that by just setting up a new IC-DISC that the children would Brian: Set up initially and not get transferred by Dave: To the right and where the kids are making the capital contribution to Bible stock and Brian: Right. Exactly. But that's the one little gray area. Otherwise, there are some people out there that set up a IC-DISC to fund bonuses for executives. And we've kind of transitioned here away from misconceptions to underutilized opportunities because really that's an opportunity where you can use a IC-DISC to fund bonus payments to key executives and owners, or not owners, and it doesn't save the company any money, but it certainly saves the recipients a good amount of tax because if they get bonuses, they're paying tax, whatever their ordinary rate is, let's just say 37%, where plus there's payroll tax of 3.8%, whereas if it's funded through a IC-DISC, they pay tax at the qualified dividend rate plus the 3.8%. So it's a 17% rate differential on that type of income between the wages and the qualified dividend for the recipient. Dave: And I guess it would also save the employer portion of the employment taxes as well, right? Brian: Well, it saves the employee and the employer, but it's replaced by the Obamacare net investment income tax. So they're both 3.8%. Dave: But if you had a simple example where an employee had a base salary of a hundred thousand dollars and they had a $20,000 bonus that was paid through the IC-DISC, that would've been subject to Brian: Fica. I'm thinking about people that are making more than Dave: Understood, Brian: But you can save FICA tax as well, Dave: And the Brian: Employer and the Dave: Employee, and that's kind of what I was thinking of. And even when they get above that limit, there's still the 1.45% that I think has no cap. Brian: Right. But again, that's the employer portion. Then there's the employee portion together that's 3.80, Dave: Right, which is the, Brian: So you've got the Obamacare tax. Gotcha. Dave: Well, that reminds me of another misconception that you had alluded to, and that is that a related supplier can only have one IC-DISC affiliated with it. Is that true? Brian: That is not true. Related supplier could have a thousand IC-DISCs if it wanted to. Dave: In fact, that option you mentioned of the employee owned IC-DISC, I usually see that as that being an additional IC-DISC kind of in addition to the primary IC-DISC. Is that usually how you see it? Brian: I see that way as well. Yeah, for sure. Or I see IC-DISC A is going to fund bonuses for the C level executives, and then IC-DISC B is going to fund bonuses for middle management. And so middle management IC-DISC has a targeted amount, and the upper level IC-DISC may not have a targeted amount. It might just be unlimited. Dave: Now, the drawback is if you have multiple disk, the combined commission amount for all of them cannot exceed what it would've been if you had just one IC-DISC. Right. It's not a mechanism to create larger combined Brian: That definitely can't, doesn't work. Yeah, it definitely would. But yeah, you can definitely set up different structures to fund bonuses for different people, or if it's a C corporation, and we don't see a lot of C corporations with IC-DISCs. But if you're a closely held C corporation, you can have a shareholder owned IC-DISC, and if you're in the habit of paying dividends, you can pay commissions to a DIS instead of paying those dividends, Dave: Avoiding the double taxation in Brian: The corporate layer. Exactly. So that's an underutilized opportunity in my opinion, because there's got to be more closely held C corps out there than the amount that are using IC-DISCs. Dave: And I guess another one, we touched on this earlier, but the evergreen dividend resolution, what's this all about? Why is this an opportunity? What are the benefits of Brian: It? So the evergreen dividend resolution basically says the IC-DISC is going to distribute, its right to receive a commission each year on the last day of its year. So that accelerates the dividend into the same year as the commission expense. That alleviates the need to move money under the 60 day rule and 90 day rule. There's no reason to move the money if you're not trying to qualify a receivable. That's what those rules relate to, whether you're as receivable as qualified or not. So that's a benefit. It also can guard against the law change where the rate on the dividend income would go up in the subsequent year. You can avoid that. But a lot of practitioners treat their IC-DISC like they have an evergreen, but they don't actually have it. And that's a problem in my mind. But if you have it, it just makes everything a lot easier. You don't have to try to figure something out by the end of February. You figure it out once and you just treat it like it all happened at the end of the year. And I know that that works because I had a client years ago that was in tax court in the great state of Texas. The issue came up. I wrote up a brief for the client, and the tax court accepted the evergreen as a viable dividend resolution Dave: Because in a way, didn't the tax court almost defer that to the state rules? Brian: Well, they just fall under. So you can have a dividend, you can create a dividend under state corporate law just by writing a resolution, but you have to have the income to support the dividend, to have a dividend for tax purposes. So if you have the resolution that says, I'm declaring a dividend on December 31st every year, then based on facts, you either do have a dividend or you don't for tax purposes depending on how much income you have. So it just falls back on that probably one other underutilized Dave: Opportunity. Well, Brian, before you move, I just wanted to talk about the evergreen, I guess is the biggest drawback that the taxpayer would miss out on the deferral. Brian: That's one of the drawbacks. The other drawback has to do with the interplay between all of this and this 4 61 L limitation, which limits how much of a flow through loss a taxpayer can deduct in a year. So you could have a situation where the IC-DISC dividend on a transaction by transaction basis becomes so large, the commission becomes so large, it creates a loss and the flow through entity, the shareholder can only deduct a certain amount of that loss, but they would have to potentially pick up all the dividend income Dave: And then Brian: Deduct that loss at a later point in time. Now, personally, I'm still getting a permanent rate benefit out of it. So if I'm not going to sit on this loss for years and years, I think it's okay. But if I'm going to sit on that loss year after year after year and not utilize it, then I don't want to be picking up those dividends that I can't utilize the losses. So it just requires some additional coordination between the CPA and us and the client to determine exactly what the right commission should be. Dave: Okay. So you're about to, Brian: And that's another misconception. Dave: Yeah, go ahead. Brian: Yeah, like, oh, my commission has to either be whatever I compute or zero can't be anywhere in between. That's a misconception because I can target an amount, and as long as my IC-DISC commission agreement gives the related supplier the unilateral power to include or not include a IC-DISC export sale in the IC-DISC calculation, I can pick and choose whatever number I want that to be so that I don't have a 4 61 L problem, or I don't have the number be bigger than I can utilize. In other words. Dave: And that's because the IRS does not require you to capture every export sale. So that's basically limit the IC-DISC commission to a specific amount and back into which of the export sales you'll basically exclude from the calculation. Brian: Right? Right. Exactly. Exactly. But again, also we like to see that supported in the IC-DISC commission agreement. And then the last underutilized opportunity has to do with G there. Having a IC-DISC does have some cost. So if I don't have at these 3 million of export sales, it might be questionable whether I can really benefit economically benefit from a IC-DISC. When I look at the cost and the benefit, well, there are structures out there that we'll call a shared ING IC-DISC where partner like small exporter can invest in a partnership. That partnership owns a IC-DISC. Maybe there's five or six investors in the partnership. They're all unrelated. They all have, let's call it a million dollars of export sales. And on a standalone basis, there'd be too much cost for setting up the disk compliance to offset the tax benefits, but it'd be greater than the tax benefits. But if I can use a shared disk, then I only have to share a portion of the cost, the annual cost of the IC-DISC, but I still get my tax benefit. And really what happens with the other partners? So the partnership owns the IC-DISC. The IC-DISC earns that commission from the related supplier, then the IC-DISC pays all of its dividends to that partnership, and the partnership can then allocate the dividends back to the individual exporters based on their contribution. So it's a way for smaller companies to still get a tax benefit out of it. And I seen very few of these out there. So there's got to be thousands of companies that export that just don't export enough to have their own IC-DISC. Dave: Yeah, yeah. No, that's an interesting opportunity. And I agree based on my experience. I mean, I've talked to so many people in the past, or I did talk to so many people who exported $2 million or less, and I'd have to say to them, it's probably not worth the time and the cost because there's time on their end and then there's hard cost to have the work done. Brian: Yeah. I've had the same conversation countless times with companies as well. It's really something that both exporters and their CPAs should be aware of because the CPAs are in the best position to know that their clients are doing some level of export. Dave: And I just thought of another misconception, and that is that the virtually from the day after the IC-DISC rules were enacted, prognosticators started saying that the IC-DISC is going away. It's just going to be a short-lived thing. And even in the two decades I've been involved in IC-DISC work, I've heard this from so many tax practitioners, oh yeah, this thing's going away anyway, why bother? Brian: Yeah. Well, it really, for it to go away would fly right in the face of current policy in the administration. So I don't think it's going away anytime soon. Some of the benefits have been whittled away over time with some of the other provisions that are coming into play, but it's really not going to get repealed anytime soon. Certainly not in the next four years after that, who knows. But certainly it's good for the next four years. But it's funny, in 2003 with the Bush tax cuts, they brought in this concept of qualified dividend income, which really revitalized the use of the IC-DISC for a lot of pass through businesses. One of the big four firms said, oh, it's going to be a technical correction, and the qualified dividends are not going to include the dis dividends. Well, here it is 22 years later, I'm still waiting for that technical correction out of Congress, but I guarantee you that they've advised their clients to use the IC-DISC, even though they were out there saying, oh, no, no, no, no, no. This is an error. It's going to go away. Dave: Well, I had this conversation, I think it was in 2009. I think the preferential dividend rate was IC-DISCussed going away at the end of 2010. If I have my time horizon. And I remember it was late summer of I believe oh nine, talked to the potential client, they connected me to the CPA, and this was the international tax partner of a top 50 CPA firm. And she said to me, quote, I think you're being reckless even bringing this idea up to my client. I said, why is that? She said, are you not aware of house resolution such and such that hadn't been passed, but the resolution was going to ever go away? And she said, if this is passed, then this will not be usable beyond the 2010 tax share. And she said, we think it's reckless and not even sure why you'd want to bother with it if you can only at max use it for a year and four months. And I remembered saying, I appreciate that. You may not think it's worth it, but I wonder if the client, when he does the ROI calculations, if they might think it's worth it. Because even if they only used it for a year and a half, it still might be worth the cost to set it up, the compliance cost and the cost to shut it down. Brian: That whole analysis took place in 2007, 2010, 2012. I remember, I'm not proud of this, staying up late on New Year's night of 2013, so I could watch Congress vote because they let the qualified dividend rate lapse and then they had to reenact it the next day. And they did it on January 1st, and I sat in front of the TV watching. I was fairly invested in whether they were going to vote for it Dave: Or not. Yeah. Well, I think that's appropriate. You're a little bit like the soup Nazi from Seinfeld. He is got such passion for his customers. Brian: There you go. Yeah, I definitely am passionate about what I do because I love what I do. I couldn't imagine not doing it. Dave: Yeah, I find the same. Brian: And I love helping taxpayers legitimately reduce their tax burden. Dave: Well, and the clients that we help tend to be entrepreneurial type companies, they're not Fortune 500. And I've seen where this can legitimately make a difference in freeing up cash to buy more equipment, hire more people. It's quite a stimulus. Brian: Also not a misconception is Fortune 500 companies can't use a IC-DISC. It's really for private companies. Dave: Yeah. Brian: It's not something that you'll see a lot of or any private public companies utilize. Dave: Okay. Well boy, we've covered a lot. Anything left to cover? Any other misconceptions or opportunities you can think of? Brian: Nothing that I don't think we've IC-DISCussed. Dave: Okay. Well, I have one final kind of fun question. So with the benefit of hindsight, if you could go back in time and give advice to, say your 25-year-old self, what advice might you give to yourself? Brian: It's going to be completely non-tax related. Dave: That's okay. Brian: If you tear a ligament to your knee, get it repaired. I did that and I didn't get it repaired. And ultimately I got a new knee, which works just as well as the original with a lot more probably pain in the interim. Dave: Gotcha. Okay. Well that's good advice. So the takeaway, if you're 25 years old and you have a ligament tear, don't wait 30 years to get it fixed Brian: Or to not get it fixed at all and just get an artificial knee. Dave: Yeah. Understood. Well, Brian, thank you so much. This was really fun. I mean fun by a couple of IC-DISC nerds. I guess not everybody would consider this conversation fun, but I thought it was a lot of fun and I appreciate the expertise that you bring to this matter. Brian: I appreciate the opportunity to be here and chat with you about it. And maybe in the future there'll be some more topics we can talk about. Dave: Yep. I would enjoy that. We should make it an annual tradition. Brian: That sounds like a good idea. Dave: Alright. Hey, have a great day, Brian. Brian: You too, David. Dave: There we have it. Another great episode. Thanks for listening in. If you want to continue the conversation, go to ic IC-DISC show.com. That's IC dash D-C-S-H-O w.com. And we have additional information on the podcast archived episodes as well as a button to be a guest. So if you'd like to be a guest, go select that and fill out the information and we'd love to have you on the show. So it we'll be back next time with another episode of the IC-DISC Show. Special Guest: Brian Schwam.

Afro-américaine à la voix souveraine, Annahstasia dévoile avec Tether un premier album d'une rare intensité, renouant avec la folk dans ce qu'elle a de plus ancrée, essentielle et engagée. À travers quatre objets symboliques, elle retrace un parcours intime entre héritage et spiritualité, en quête de liberté. Rencontre. Puissante et fragile à la fois, sans âge, la voix d'Annahstasia semble sculpter l'air autant que le silence. Elle ne ressemble à rien de connu et paraît venir de loin, et pour cause… À 17 ans, l'industrie a voulu la coincer dans une case r'n'b. Elle a claqué la porte, est devenue mannequin, puis s'est réinventée là où personne ne l'attendait : dans une musique libre, farouche, indomptable. À 30 ans, la voilà qui déploie Tether, un premier album d'une rare intensité, entre folk dépouillée, envolées soul et mysticisme pop. Une musique qu'elle qualifie elle-même de Power Folk, parce qu'elle renoue avec l'esprit engagé de la folk des années 60 et ambitionne de «raconter les histoires de notre époque d'une manière qui nous aide à nous souvenir — maintenant, et dans cent ans.» Quelques heures avant son concert parisien au Pitchfork Festival, j'ai retrouvé Annahstasia au Café de la Danse, où je lui ai soumis quatre objets choisis tout spécialement pour elle. À travers eux, elle m'a ouvert les portes de son univers : de Los Angeles à Abidjan, de Londres au village nigérian de son père. On a parlé de cette voix qu'elle considère comme un don — une puissance ancestrale dont elle mesure la responsabilité, d'amour — celui qu'on donne, celui qu'on apprend à se porter, et de la manière dont, malgré le racisme et les assignations, elle a appris à «croire en ses possibles». À lire aussiAnnahstasia, une folk habitée et intense dans l'album «Tether»   Pour suivre Annahstasia YouTube / Instagram / Site   Titres diffusés Extrait de l'album Tether (drink sum wtr– 2025) : "Be Kind" ; "Villain" ; "Unrest" ; "Slow" ; "Silk and Velvet" ; "Satisfy Me" ; "Take Care of Me" ; "Believer" Extraits de l'EP Revival (Sacred Bull Records – 2023 ) : "Midas" ; "Power" ; "Untamed" ; "Milionaire" ; "Evergreen" ; "While You Were Sleeping" Et aussi : "900 Miles" de Terry Callier et "Gasoline" d'Obongjayar.  

Collab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat's up Rock Nation! Today we're joined by Jeff Su. He's an ex-Google employee, turned full-time creator and AI educator. Jeff helps solopreneurs and creators turn AI tools into real leverage, not just shortcuts.In this episode, Jeff shares why AI-native creators will outpace everyone in 2026, how to use AI to replace a 10-person content team, and why good prompts are built on systems, not templates. He also breaks down his repurposing workflow, the red team prompt strategy, and why AI won't replace you, but a smarter creator using AI will.Check out Jeff here:https://www.youtube.com/ ⁨@JeffSu⁩  https://www.instagram.com/j.sushie/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 – Intro1:03 – How Creators Can Use AI as a Tool, Not a Threat2:53 – AI Isn't Replacing You—Bad Creators Are Replaceable4:16 – Why AI Content Won't Kill Human-Made Content5:12 – Using AI at Google vs. as a Creator6:49 – What Are Gemini Gems and How Do They Work?8:09 – ChatGPT vs Claude vs Gemini: Which AI for What Task?10:41 – Why Most People Should Start with ChatGPT12:03 – AI's Impact on Solo Creators and Business Scaling12:44 – The Smart Way to Create 50+ Podcast Clips a Month14:18 – Sponsored Segment: Artlist15:49 – The Biggest Trap Creators Fall Into with AI18:59 – A Hybrid Approach to AI Video Clipping20:32 – The 3 Levels of AI Fluency: Curious, Literate, Native22:19 – Why You Need to Use Text Expanders for Prompting23:18 – Text Expander Tools: Alfred, Raycast & More25:39 – Getting Better AI Results Starts with Better Prompts26:28 – Why Most People Never Advance with AI Tools28:57 – There's No AI Playbook (Yet)—And Why That Matters32:02 – Winning Skeptics Over to the Power of AI33:21 – Reverse Prompt Engineering Explained35:28 – Building a Prompt Database in Notion37:50 – Organizing Your AI Workflow Like a Pro39:21 – Jeff's Research Process Using ChatGPT & Notion41:25 – What is Red Teaming and How to Use It With AI43:12 – Behind Jeff's YouTube Workflow: From Idea to Upload46:02 – How AI Helps Explain Complex Concepts Clearly47:12 – What to Include in Your ChatGPT Custom Instructions50:02 – Evergreen vs. Limiting Custom Instructions50:58 – Why Custom Instructions Can Hurt More Than Help52:53 – Best Practices for Structuring Effective Prompts54:50 – How Prompting Is Like Excel Shortcuts for AI56:16 – Why You Need Battle-Tested Prompts for Your Workflow1:01:33 – Why Reverse Prompting Saves You Hours1:02:13 – Prompting with Hashtags & XML: Advanced Tips1:04:09 – Using AI to Improve Video Prompts for GenAI Tools1:07:05 – Notion Setup: Jeff's Full YouTube Content System1:10:05 – Using AI to Add Clarity Without Losing Personality1:11:33 – Avoid the “Curse of Knowledge” With AI Assistance1:13:40 – How Custom Instructions Shape AI Tone of Voice1:14:40 – Where Most People Go Wrong With Custom Instructions1:16:36 – How Overly Specific Instructions Pigeonhole AI1:17:46 – Bad vs. Good Examples of Custom Instructions1:19:19 – AI Bias: Why Tools May Overfit to Your Role1:20:06 – Best Custom Instructions for General Use1:26:06 – How AI Boosts Productivity Across Roles1:27:15 – Final Tips for Personalizing AI Assistants1:29:36 – Balancing Efficiency With Authenticity in Content1:32:19 – Post Pod DebriefIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

In this episode, Ken Lain, the Mountain Gardener, explains evergreen planting tips for winter gardens. From soil preparation and hydration techniques to essential winter care, the episode covers tips that can help your trees thrive come spring. Listeners will discover simple steps that make a big difference for establishing healthy, strong evergreens. Tune in to find out about the insider advice every gardener should know before winter planting.Listen to Mountain Gardener on Cast11: https://cast11.com/mountain-gardener-with-ken-lain-gardening-podcast/Follow Cast11 on Facebook: https://Facebook.com/CAST11AZFollow Cast11 on Instagram: https://www.instagram.com/cast11_podcast_network/

We want to be Evergreen so we're covering Happy Christmas. Heaven's Got A Baby who is the Saviour of the Fools, and we have quite the compilation of artists. From The O.C. Supertones, Five Iron, Switchfoot, the entire Martin family, and even the mysterious Almonzo there's everything a late 90's Christmas comp could ask for. So come on over and we'll have a real good time because It's Always Christmas At My House.If you like what you hear, please rate, review, subscribe, and follow!Connect with us here:Email: contact@churchjamsnow.comSite: https://www.churchjamsnow.com/IG: @churchjamsnowTwitter: @churchjamsnowFB: https://www.facebook.com/churchjamsnowpodcastPatreon: https://www.patreon.com/churchjamsnowpodcast

Jessi Pierce from Bardown Beauties on Swedish goalies and other hockey topics Lindsey brings the hottest of gossip for Word on the Street. Then, a wide ranging political conversation with Aaron Rupar from Public Notice. Lindsey wraps the hour with the most important headline she's seen in weeks

Evergreen Habitat for Humanity is entering a new chapter of shared leadership in Clark County. Drawing on Habitat's roots in “Partnership Housing” at Koinonia Farm, the nonprofit is adopting a co-CEO structure and naming chief operations officer Lindsi Smith to lead alongside current executive Josh Townsley. Leaders say the move reflects Habitat's core values of partnership, equity and elevating women's voices as Evergreen Habitat expands its work to provide safe, affordable homes for local families. https://www.clarkcountytoday.com/business/a-new-chapter-ahead-for-evergreen-habitat-for-humanity/#ClarkCounty #VancouverWA #HabitatForHumanity #EvergreenHabitat #AffordableHousing #NonprofitLeadership #SharedLeadership #CommunityImpact #ElevatingWomensVoices

In this compelling episode of the PT Profit Podcast, host Beverley Simpson breaks down a game-changing approach to generating consistent sales without the pressure, stress, or sleazy tactics that plague traditional business models. Moving away from the high-pressure launch model that dominated her early entrepreneurial journey, Beverly shares how she transitioned to an evergreen sales system that allows her to make sales every single day—even while sleeping. Drawing from her experience generating over $2.1 million for five gyms and seven figures online, Beverly reveals the exact framework she uses with her coaching clients (like Sophia, who generates 1-5 sales daily without even using ads yet) to create a sustainable, pressure-free business that actually feels good to run. This episode is essential listening for anyone tired of the feast-or-famine cycle of traditional launches and ready to build a business aligned with their nervous system.Key Discussion Points:0:00-1:30 – Opening hook: Beverly wakes up to $220 in cash from less than $20 in ad spend, demonstrating the power of the evergreen sales system in action.1:30-3:00 – Beverly's background: Former district fitness manager who generated $2.1M+ for five gyms and seven figures online, positioning her as a credible guide for this conversation.3:00-8:00 – The traditional launch model breakdown: The conventional 90-day cycle of building know, like, and trust through 30-60 days of content, hosting a one-time launch event (webinar or challenge), pitching during the event, and repeating every quarter. Beverly explains why this model created a high-pressure container that didn't align with her nervous system.8:00-12:00 – The emotional toll of launches: Beverly shares her personal struggle with the launch model—the perfectionism required, the disappointment when results didn't match expectations, and how this created an unhealthy dynamic in her business.12:00-15:00 – Introduction to the evergreen model: Beverly explains what "evergreen" truly means (a plant that retains green leaves year-round) and how it applies to business—having something for sale every single day or allowing customers to experience their own personal launch anytime throughout the year.15:00-18:00 – Addressing the evergreen concern: Human beings naturally operate in seasons and cycles. The evergreen model respects this by meeting customers where they are (globally, across time zones) rather than forcing them into the business owner's timeline.18:00-22:00 – Evergreen is not "set it and forget it": Beverly clarifies a critical misconception—an evergreen system requires constant refreshing to maintain energy and prevent staleness. She uses a Broadway theater analogy to explain how even long-running shows need energetic renewal to keep audiences engaged.22:00-28:00 – The urgency challenge in evergreen models: Launch models naturally create urgency through open/close doors and deadlines. Beverly addresses how to create legitimate urgency in an evergreen model without resorting to fake scarcity tactics (which violate FTC regulations, as evidenced by the $4M V Shred settlement).28:00-32:00 – Creating real urgency: Beverly outlines two types of urgency—outer urgency (deadlines, limited-time bonuses, limited spots) and inner urgency (communicating what's at stake if the buyer doesn't make a decisionRESOURCES MENTIONED & HELPFUL LINKS▶ Ready to build your profitable online coaching business the simple way? Register for the next free training: Simple Scaling LIVECONNECT WITH MEInstagram: @bsimpsonfitnessSupport the show

Do you dread the word launch, because you think that "doors open/doors close” structure feels icky? We're flipping the script in today's episode with Samantha Hoillett! She's showing us how to build urgency into our launches that doesn't feel pushy, but it does feel aligned.Listen in as we explore what urgency normally means in marketing, why so many of us do it the usual way (limited spots, price‑going‑up soon, and hurry), and then how you can shift into urgency rooted in your client's real internal motivations, not just your business timetable.Find It Quickly00:24 - The Ickiness of Traditional Launches00:59 - Introducing Samantha and the Concept of Urgency01:08 - Redefining Urgency in Marketing02:03 - The Evolution of Online Courses05:12 - Internal vs. External Urgency09:40 - The Importance of Clear Messaging14:36 - Balancing Pain Points and Results19:35 - Diagnosing Business Problems24:42 - High Converting Proposals: The First Win26:01 - The Importance of Micro Wins27:37 - Documenting Client Journeys29:44 - Value Stacking and Communicating Results33:21 - Email Marketing Strategies40:16 - Personalizing Email CampaignsMentioned in this EpisodeUrgency on Evergreen: samanthahoilett.com/urgency-on-evergreenUrgency Upgrade: samanthahoilett.com/urgency-upgrade-2026Connect with SamanthaWebsite: samanthahoilett.comInstagram: instagram.com/samanthahoilett.writesYoutube: youtube.com/@samanthahoilettTheads: threads.com/@samanthahoilett.writes

December 7th, 2025

Nicole Bukosky is the founder of Evergreen Stitched Goods, a crochet brand she launched in November 2022 with the philosophy that if a project isn't fun to make it, it doesn't make the cut. Her work blends cottagecore charm with cozy coastal grandma vibes - think soft textures, timeless palettes, and a whole lot of comfort. With a background in higher education and 2 degrees from IUP, Nicole brings an educator's heart to everything she does. She's passionate about building community, from helping lead a local book club at a small business to supporting fellow makers and entrepreneurs across the Greater Pittsburgh area, especially in her hometown of Indiana, PA. A mom, a wife, and an unapologetic lover of coffee and books, Nicole finds joy in the slow, meaningful rhythm of handmade life.IG: @everygreenstitchedgoods

Esta es la versión en español de este episodio del podcast. Click here to listen in English.   Luis Lamas salió de Oregon por miedo.   “No quiero averiguar si me van a meter a un centro de detención o si voy a vivir tantos años más y que me digan sabes que, siempre no, te tienes que ir a tu país.” dijo.   Lamas se encuentra entre el creciente número de personas que están abandonando los Estados Unidos por temor a ser arrestadas o detenidas, ya que el gobierno de Trump ha prometido arrestar o deportar a cualquier persona sin estatus legal. Inmigrantes con estatus legal también han sido detenidos.    Este semana en The Evergreen, el reportero de OPB Alejandro Figueroa narra el viaje de Luis Lamas, un inmigrante mexicano que solía vivir en Woodburn.   Para escuchar más episodios de The Evergreen y compartir tu opinión con nosotros, visita nuestra página web.    Síguenos en nuestra página de Instagram y también sigue a nuestra presentadora Jenn Chavez.   Suscríbete a nuestro correo electronico para recibir todas las noticias que necesites directamente en tu buzón.    No olvides explorar nuestros otros programas de podcast. Los puedes encontrar en tu plataforma de podcasts favorita:    Hush  Timber Wars Season 2: Salmon Wars Politics Now Think Out Loud Y muchos mas! Visita nuestra lista completa aquí.

This is the English version of this podcast episode. Haga clic aquí para escuchar en español. Luis Lamas left Oregon out of fear.    “I don't want to find out if they're going to put me in a detention center or if I'm going to live so many more years [here] and be told, you know what, no, you have to go back to your country,” he said in Spanish.    Lamas is among a growing number of people choosing to leave the U.S. out of fear of arrest or detention, as the Trump administration has promised to arrest or deport anyone without lawful status. Immigrants with lawful status have also been detained.   In this week’s episode of The Evergreen, OPB reporter Alejandro Figueroa chronicles the journey of Luis Lamas, a Mexican immigrant who once called Woodburn home.   For more Evergreen episodes and to share your voice with us, visit our showpage. Follow OPB on Instagram, and follow host Jenn Chávez too. You can sign up for OPB’s newsletters to get what you need in your inbox regularly.   Don’t forget to check out our many podcasts, which can be found on any of your favorite podcast apps: Hush  Timber Wars Season 2: Salmon Wars Politics Now Think Out Loud And many more! Check out our full show list here.  

Kaloni 60 minuta me klasiket e muzikës House, nga SAIX. Në një kohë kur muzika elektronike është bërë mainstream, house i viteve 80 – 90 – 00 tingëllon si Evergreen.

Pastor Steve Finkbonnerwww.evergreencommunitychurch.com

A Word of Encouragement with Vicky Mutchler is heard at 11:30 AM Central Time on Faith Music Radio.  Join the Facebook group On a Positive Note to get more words of encouragement from Mrs. Vicky - https://www.facebook.com/groups/171863542874382/

In this masterclass episode of the Smart Real Estate Coach Podcast, I sit down with Trevor Mauch, founder and CEO of Carrot, a five-time Inc. 5000 company that's helped thousands of real estate investors and agents generate highly motivated seller leads online. Trevor's not just a "software guy" either—he's a buy-and-hold commercial investor himself, doing owner-carry deals and turning dead space into productive luxury apartments in his small town of Roseburg, Oregon. We start with something almost everyone asks me at bootcamps: lead gen. Trevor breaks down what he calls evergreen marketing, online lead systems that work for you 24/7 instead of keeping you on the hamster wheel of cold calling and direct mail. Then we go deep on AI search visibility, how Google's AI overviews and tools like ChatGPT are changing SEO, and what you can do right now to win in that new world. From there we shift into entrepreneur mindset: breaking through revenue "pain lines," designing your calendar around energy instead of just money, and building a business that actually funds your life vision instead of trapping you.  Trevor shares exactly how he scaled Carrot to an eight-figure company, the role coaching and masterminds played, and why your business should give you energy, income, and impact, not just revenue.  Key Talking Points of the Episode   00:00 Introduction 01:04 Who is Trevor Mauch? 03:02 Trevor's background: Growing Carrot and investing in real estate 04:55 The problem with "hamster wheel" marketing 06:56 How evergreen marketing generates inbound online leads 07:57 The impact of AI in how SEO works today 09:15 Practical AI SEO tips you can implement today 12:26 Taking advantage of hyperlocal links to build credibility online 15:56 Where to find Trevor and the AI Search Visibility Challenge 17:20 Business growth in 3s and 10s: The "Pain Lines" 19:50 Avoiding the "shiny object" churn through 12-month contracts 21:02 Optimizing for revenue vs optimizing for energy 22:01 The Quarterly Energy Audit: Identifying top energy-drainers 23:07 Redefining success and the purpose of being in business 27:09 Business game-changers: Coaching programs and masterminds 31:21 Fitness, faith, and proximity 34:04 What's next: EPIC Coaching, AI, and expanding Carrot   Quotables   "Business should give us work that interests and energizes us, it should fund our vision, and it should help us deliver an impact we're proud of."   "Evergreen marketing might take a little bit longer to get going, but it builds this foundation and it builds amazing momentum."   "You're the best person to mentor the person you used to be."   Links   Carrot https://carrot.com   Trevor Mauch https://instagram.com/trevor.mauch   QLS 4.0 - Use coupon code for 50% off https://smartrealestatecoach.com/qls Coupon code: pod   Apprentice Program https://3paydaysapprentice.com Coupon code: Podcast   Masterclass https://smartrealestatecoach.com/actionpodcast   3 Paydays Books https://3paydaysbooks.com/podcast   Strategy Session https://smartrealestatecoach.com/actionpodcast   Partners https://smartrealestatecoach.com/podcastresources

Eine neue Studie stellt das Bild von unseren modernen Hunderassen auf den Kopf: Einen großen Teil der heutigen Vielfalt gab es bereits vor 11.000 Jahren! Außerdem eine kleine Erinnerung an eine wichtige Umfrage zum Thema Tierwohl, Trudis kleiner Rückfall beim Thema Stubenreinheit und was zu tun ist, warum KI Chatbots wie schlechte Freunde sind, Martins Abschiedsgefühle (obwohl die Tour noch nicht mal angefangen hat!!) und ein Evergreen: ein Rant über die Jagd. Hunters gonna hate. Im Rasseportrait: Ein Extrem. Shownotes:Wichtige Abstimmung zum Thema Tierwohl https://animalequality.de/aktion/sag-der-eu-deine-meinung/+++ Hier geht´s zum Martin Rütter Shop: https://shop.martinruetter.com/ +++ Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.html +++ https://www.rtl.de/cms/service/footer-navigation/impressum.html +++ +++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.html Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.html ++++++ Alle Rabattcodes und Infos zu unseren Werbepartnern finden Sie hier: https://linktr.ee/tierisch.menschlich +++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

Ever go to see your doctor and instead end up with the nurse practitioner? Anne Orzechowski, a nurse practitioner from OSF Little Company of Mary, let's us ask the questions you always wanted to ask in that moment. Plus, we enjoy another incredible new sandwich and wine offerring from Spoke & Vine as Frank Murray covers Evergreen Park Library events from scavenger hunts to rum tastings in "30 Minutes of Good!" Video version on YouTube! Get the latest news and information concerning everything going on in and around Evergreen Park and stay connected to your neighbors! Evergreen Park residents join Chris Lanuti at his basement bar each week. Listen, interact & get all of your free subscription options at theEPpodcast.com​!

This book names people who I knew or knew of in Silicon Valley. It is a reaction to the author's time at Kleiner Perkins Caulfield and Byers. He was part of the team that financed Google and co-founded Drugstore.com during the dot-com frenzy. He was actively involved with Jeff Bezos at Amazon. The prevailing wisdom was simple: raise as much capital as possible, scale at breakneck speed, and worry about profitability later. At the heart of the book is the Evergreen model, a philosophy of building companies that last “and last and last.” Whorton outlines the Evergreen 7Ps® framework, which includes:• Purpose: A mission beyond personal wealth creation.• Perseverance: Commitment to long-term endurance.• People First: Prioritizing employees, customers, and communities.• Profitability: Growth funded through cash flow, not endless rounds of dilution.• Private: Freedom from public market pressures.• Pacience: A deliberate pace, resisting the frenzy of blitzscaling.• Philosophy: A values-driven approach to leadershipReject the false binary. You don't have to choose between hypergrowth or irrelevance. Many founders feel pressured to pursue VC funding even when their business fundamentals don't align. Evergreen offers a viable third path.--------------**Real Estate Espresso Podcast:** Spotify: [The Real Estate Espresso Podcast](https://open.spotify.com/show/3GvtwRmTq4r3es8cbw8jW0?si=c75ea506a6694ef1)   iTunes: [The Real Estate Espresso Podcast](https://podcasts.apple.com/ca/podcast/the-real-estate-espresso-podcast/id1340482613)   Website: [www.victorjm.com](http://www.victorjm.com)   LinkedIn: [Victor Menasce](http://www.linkedin.com/in/vmenasce)   YouTube: [The Real Estate Espresso Podcast](http://www.youtube.com/@victorjmenasce6734)   Facebook: [www.facebook.com/realestateespresso](http://www.facebook.com/realestateespresso)   Email: [podcast@victorjm.com](mailto:podcast@victorjm.com)  **Y Street Capital:** Website: [www.ystreetcapital.com](http://www.ystreetcapital.com)   Facebook: [www.facebook.com/YStreetCapital](https://www.facebook.com/YStreetCapital)   Instagram: [@ystreetcapital](http://www.instagram.com/ystreetcapital)  

By now, you’re probably used to hearing the long list of letters and cities that make up our station IDs. But how does all that actually work? How does OPB radio reach your ears in Bend, Burns and Baker City? Well, it’s thanks to OPB’s team of broadcast engineers, who maintain radio transmitters across the state. And it is not easy to do. Imagine driving to the top of a mountain on a Sno-Cat in the winter to climb an icy tower. We learn more about what makes statewide radio transmission possible.– For more episodes of The Evergreen, and to share your voice with us, visit our showpage. Follow OPB on Instagram, and follow host Jenn Chávez too. You can sign up for OPB’s newsletters to get what you need in your inbox regularly.   Don’t forget to check out our many podcasts, which can be found on any of your favorite podcast apps:HushTimber Wars Season 2: Salmon WarsPolitics NowThink Out Loud And many more! Check out our full show list here.

November 30th, 2025

Kaloni 60 minuta me klasiket e muzikës House, nga SAIX. Në një kohë kur muzika elektronike është bërë mainstream, house i viteve 80 – 90 – 00 tingëllon si Evergreen.

Pastor Steve Finkbonnerwww.evergreencommunitychurch.com

Summary

A holiday week is the PERFECT time to drop a bonus episode of Mind Your Business, just in case you need a podcast to get you through a long drive or out of an impossible conversation!We take you inside the Inn at Crestwood for the 2025 Watauga Women in Leadership Evergreen Voices Gala. This year's conversation centers on work ethic and hustle, the drive that pushes us to do hard things, stay committed through challenges, and find purpose in the process. Our featured guests: Pressley Laton, Local Singer/SongwriterKim Pryor, Local educator, Head Coach of Watauga High School VolleyballBrittney Whiteside, Chief Strategy Officer, App State AthleticsThis panel represents a dynamic mix of experiences, from athletics and education to music and mentorship. Each will share how lessons learned early in life, on the court, in the classroom, or on stage, laid the foundation for their leadership today.Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.Support the show

Dieser November ist laut. Und gleichzeitig spürst du vielleicht – so wie ich – das Bedürfnis nach Ruhe, Klarheit und Leichtigkeit beim Verkaufen. In dieser Folge teile ich, warum ich mein Verkaufsmodell neu ausgerichtet habe und wie du zurück in deine Easy-Selling-Energy finden kannst. In dieser Folge erfährst du:• warum Verkaufsphasen vor allem bei eher introvertierten UnternehmerInnen oft innere Spannung und Stress auslösen und wie du das für dich verändern kannst • was hinter meinem Ansatz Quiet but clear steckt und weshalb er so gut funktioniert • wie du Angebote gestaltest, die sich stimmig anfühlen, ohne Druck und ohne "laut-sein" zu müssen • weshalb ich wieder stärker in die Easy-Selling-Energy zurück möchte

Higher education is facing a growing disconnect between public perception and the realities of campus life. In this episode of the Changing Higher Ed® podcast, Dr. Drumm McNaughton speaks with Peter Murphy Lewis, CNN political analyst, filmmaker, and director of People Worth Caring About, about how institutions can reclaim their narrative and rebuild trust through authentic human stories. This conversation is especially relevant for presidents, trustees, and senior leaders navigating public skepticism, political pressure, and communication environments where external voices often define higher education's story. Some of the Topics Covered The forces driving negative public narratives about higher education How political rhetoric and social media distort campus realities Why families respond more strongly to human stories than to data or institutional claims How student and faculty voices build credibility across audiences Ways to adapt a single story for parents, prospective students, legislators, and alumni The importance of short-form storytelling for modern communication channels The CARE framework (Confront, Amplify, Reshape, Evergreen) for building narrative strategy Real-World Examples Discussed How the documentary model helps institutions show their value through lived experience Using student and faculty stories to counter assumptions about campus culture Why a 45-second authentic clip can strengthen trust more than a polished statement How major industries changed public perception through narrative work (e.g., Formula One's "Drive to Survive") Three Takeaways for Higher Education Leaders Talk about the elephant in the room. Talk about it through a story — show, don't tell. Eat that elephant one bite at a time. You can start tomorrow with your cell phone or an intern. One day at a time. One bite at a time. Read the transcript: https://changinghighered.com/reclaiming-the-higher-education-narrative/   #HigherEdLeadership #InstitutionalStrategy  #HigherEducationPodcast

In 2023 and 2024, four out of six dams on the Klamath River were taken out, in the largest dam removal project in US history. Tribes in the Klamath Basin had been fighting for dam removal for more than a century. This summer, a group of Indigenous youth from multiple tribes made the first descent of the river from its headwaters in Southern Oregon to the Pacific Ocean in Northern California since the dams came out — by kayak. Many of the kayakers had trained for over two years with the program Paddle Tribal Waters.   Jessie Sears, Karuk tribal member and OPB “Oregon Field Guide” producer for Indigenous communities, was there for part of the 300-plus mile, 30-day journey to help document this historic moment. She joins us to talk about the First Descent, how the river has changed, and what it all meant to the Indigenous youth carrying on their ancestors’ work.   -   For more episodes of The Evergreen, and to share your voice with us, visit our showpage. Follow OPB on Instagram, and follow host Jenn Chávez too. You can sign up for OPB’s newsletters to get what you need in your inbox regularly.   Don’t forget to check out our many podcasts, which can be found on any of your favorite podcast apps:HushTimber Wars Season 2: Salmon WarsPolitics NowThink Out Loud And many more! Check out our full show list here.

Kaloni 60 minuta me klasiket e muzikës House, nga SAIX. Në një kohë kur muzika elektronike është bërë mainstream, house i viteve 80 – 90 – 00 tingëllon si Evergreen.

Pastor Steve Finkbonnerwww.evergreencommunitychurch.com

Brian Balfour, Founder & CEO of Reforge and former VP of Growth at HubSpot, joins Mostly Growth to explore why product-market fit is a moving target. He introduces the concept of the Product-Market Fit Treadmill, a state where rising customer expectations and competitive pressure make it harder than ever to stay ahead. Brian breaks down how AI has accelerated PMF collapse, explains the hidden costs of product adoption, and shares how Reforge shipped five AI-native products with a team of just 20 people. Packed with frameworks, strategic insight, and startup realism, this episode is essential listening for product leaders, operators, and founders navigating the next wave of GTM.—SPONSORS:Pulley is the cap table management platform built for CFOs and finance leaders who need reliable, audit-ready data and intuitive workflows, without the hidden fees or unreliable support. Switch in as little as 5 days and get 25% off your first year: https://pulley.com/mostlymetricsMetronome is real-time billing built for modern software companies. Metronome turns raw usage events into accurate invoices, gives customers bills they actually understand, and keeps finance, product, and engineering perfectly in sync. That's why category-defining companies like OpenAI and Anthropic trust Metronome to power usage-based pricing and enterprise contracts at scale. Focus on your product — not your billing. Learn more and get started at https://www.metronome.com—LINKS:Mostly Metrics: https://www.mostlymetrics.comCJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/Growth Unhinged: https://www.growthunhinged.com/Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/Brian Balfour: brianbalfour.comBrian on LinkedIn: https://www.linkedin.com/in/bbalfour/Slacker Stuff: https://www.slackerstuff.com/Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/https://brianbalfour.com/four-fits-growth-frameworkhttps://x.com/amasad/status/1981201454032703662?s=46https://getlatka.com/companies/firefliesaihttps://x.com/rowancheung/status/1988218743952916537?https://gamma.app/insights/how-we-built-a-usd100m-business-differently—RELATED EPISODES:When the marketing math doesn't math | with Emily Kramerhttps://youtu.be/sSuoV_YSrlwWhy Founders Are Posting Sad Dinnershttps://youtu.be/Zl6NSIHF2Gk—TIMESTAMPS:00:00:00 Preview and Intro00:01:51 Sponsors – Pulley, Metronome00:04:11 Introducing Brian Balfour & Reforge background00:07:22 Evergreen frameworks & Four Fits resurgence00:11:01 PMF treadmill and rising expectations00:14:26 AI shocks and PMF collapse (Chegg)00:16:43 CRM expectations & AI-native workflows00:20:44 R&D as ongoing cost to serve00:22:26 Customers buying based on future product velocity00:24:32 Communicating rapid releases & driving adoption00:25:17 Reforge's expanding AI product suite00:27:52 Product delivery vs. product adoption bottlenecks00:29:32 Platform distribution shifts introduction00:30:51 Evaluating emerging platforms00:32:04 The open → close platform cycle00:33:31 Moats, escape velocity & platform dominance00:36:32 Choosing major vs. emerging platforms00:40:22 ChatGPT dominance in AI discovery00:42:16 Hiring, resumes & filtering AI-generated applications00:43:30 AI note-taking market & “Flintstoning”00:47:03 Trying Gamma & AI-generated presentation tools00:50:08 AI onboarding innovations (WhatsApp agent)#MostlyGrowthPodcast #ProductMarketFit #BrianBalfour #StartupStrategy #Reforge This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com

In this episode of The Ross Simmonds Show, Ross dives deep into why building a personal brand is no longer optional—especially in today's creator-driven, AI-powered world. Ross shares a tactical blueprint for building a brand that doesn't just look good but actually drives opportunity, revenue, and trust. He breaks down a step-by-step approach on how to show up online with integrity, authenticity, and strategic precision. Whether you're a founder, creator, marketer, or professional looking to gain an edge in your industry, this episode maps out how to start planting your flag and letting your content work for you. Key Takeaways and Insights: Why Personal Branding is Essential Today - Personal branding gives you leverage in a crowded digital world. - People buy from people—visibility leads to opportunity. - Even reality TV is being replaced by the transparency of creators. Platforms like Patreon, Passes.com, and others show this shift. Step 1: Pick Your Lane - Choose one expertise you want to be known for and commit to it for 12 months. - Don't spread yourself thin across multiple niches. - Think in terms of outcomes for your dream client or audience. Step 2: Pick One Platform to Master - Focus on one channel before expanding. - LinkedIn: B2B professionals - X/Twitter: Tech and startup pros - YouTube: Universal, gold for all creators - Instagram & TikTok: Consumers, food, fashion, lifestyle - Reddit & Substack: Targeted niches and long-form content Step 3: Show, Don't Just Tell - Credibility is proven through your work and success, not just your job title. - Document your wins, share client transformations, and post case studies. Step 4: Teach—Even If No One's Watching - Share your lessons learned, POVs, book summaries, insights—even as a beginner. - “You only need to be one step ahead of someone to teach them.” - Consistency matters more than virality. Step 5: Distribute Everything Thoughtfully - Just creating isn't enough—you need to circulate content.  - Convert content between platforms: — Repurpose tweets as LinkedIn posts –- Turn blog posts into carousels — Podcast clips into Reels/Shorts Step 6: Build Systems That Scale You - Personal brand works while you sleep when you have systems and assets: - Evergreen blog content - Auto-scheduled posts - Courses, guides, eBooks - Repurposing and re-sharing your best content Resources & Tools:

Village Trustee Mark Phelan talks football, faith and the Evergreen Park Food Pantry as Thanksgiving approaches. Many EP families need your help. Find out how you can give a little cheer this holiday season. We also visit Central Middle School to speak with some very involved students. Get a taste of student life in "30 Minutes of Good!" Video version on YouTube! Get the latest news and information concerning everything going on in and around Evergreen Park and stay connected to your neighbors! Evergreen Park residents join Chris Lanuti at his basement bar each week. Listen, interact & get all of your free subscription options at theEPpodcast.com​!

LAND TO HAND GRETCHEN BOYER, EVERGREEN CHAMBER BEN DORRINGTON TRT: 9:54 ***NOV 25 PIE AUCTIONS

[CW: language, sexual references, underage drinking]   Whose side are you on?!   Luke, Indigo and Ellie sit down to address a lot of issues in the first part of episode 4. The discussions include topics such as narcissism, Moomins and Nudey Judy.   Songs for the playlist: Evergreen by Skott Pressure by Raghd Big Cat by girli & P!NCH   As always, if you'd like to join the discussion on Insta or in the Facebook group, buy us a coffee, find our Redbubble merch store or donate to Luke's Just Giving for Switchboard then follow the links at linktr.ee/aheartstopperpodcast

Podcast interview marketing is one of the fastest ways for health coaches to grow authority, expand reach, and attract right-fit clients—without living on social media. Strategist Chloe Williamson from Interview Valet explains how to guest on the right shows, borrow trust from vetted hosts, repurpose long-form interviews into evergreen content, and build a campaign aligned to your goals (education, client acquisition, or authority). What You'll Learn Why podcast guesting often outperforms hosting for lead generation and credibility How to pick shows strategically (audience fit, titles/descriptions, host style, discoverability) Research that matters: demographics, geography, trends, and topic data Chloe uses Messaging that converts: overcoming "bragging" reluctance, positioning, and clear offers Evergreen content playbook: turn one 45-minute interview into emails, reels, blogs, ads, and talks Busting the "saturation" myth in health and wellness Guesting without social media: leverage email/newsletters and communities Post-interview promotion that actually moves the needle (and what to ask the host) Setting realistic goals and reverse-engineering your guesting plan Key Topics & Flow Chloe's origin story and why guesting resonates in health & wellness Borrowed trust: how vetted hosts pre-warm their audiences Strategy vs. spaghetti: choosing shows, not just chasing downloads How to talk about yourself without feeling "braggy" Guesting > hosting for client leads (while both can coexist) Evergreen repurposing: interviews → emails, reels, blogs, talks, ads Seasons, replays, and keeping your feed ranking and discoverable "Niche down + niche out": expanding beyond a too-tiny avatar Defeating the oversaturation myth: everyone needs health Next steps: goal setting, outreach, prep, and post-show promotion   Action Steps for Health Coaches Set your primary goal: education/authority, client acquisition, or content creation. Build a show shortlist: audience fit, guest-friendly titles/descriptions, searchable show notes. Develop talk tracks: 3 core stories, 3 actionable tips, 1 clear call-to-action. Pitch with proof: outcomes, case examples, and a tailored angle for each host. Repurpose immediately: pull 5–10 clips/quotes, 1 newsletter, 1 blog, and 3 reels from each interview.   About Chloe Williamson Chloe Williamson is a strategist at Interview Valet, a white-glove podcast interview marketing agency. She partners with health and wellness professionals—physicians, clinicians, and health coaches—to design data-driven guesting campaigns that grow authority, expand audience reach, and generate qualified leads. If you enjoyed this episode, rate and review on Apple Podcasts—it helps us book stellar guests like Chloe. Share this episode with a fellow coach who's ready to start guesting strategically.

Here's what we know right now:Launches are inconsistent; Evergreen has lost so much steam that it's mostly just (at best) a lead generation engine at this point; .. And, that the answer isn't to keep doing the same old.In this podcast episode, I break down the sales system I recommend right now, and why. Mentioned in this Episode: Get a Ticket for the $400k Profit Plan Workshop (to be held 24 November): https://www.lifestylebusinessschool.co/tyis8awr Get the Online Business Model Map I Recommend for 2026: https://lifestylebusiness.school/profit-plan-lm-1Evergreen Funnel Case Study: How I Made $27,813 in 2 Months (And Why It's Not Passive Income): https://lifestylebusinessschool.substack.com/p/evergreen-sales-funnel-case-studyWant more? Here's how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

Hi fam!In this November FREE podcast episode pf STAY F. HOMEKINS, listen to Janie & Paul (that's us!) discuss the latest email release in the Epstein scandal, whether we are living in an alternate reality or realities with aliens and whether or not we would DIE for Paddington (spoiler alert: I would jump in front of a godd*mn grenade for Lord Paddington!)In addition, we have decided to (once again!) recap and react to the new season son SOUTHERN CHARM on Bravo (for some reason) which starts SOOOOON. Upgrade here if you would like to listen to our bonus pod episodes discussing SOUTHERN CHARM!We appreciate you listening to our lonely, little indie podcast! We are so happy be in communion with you through our conversations! It feels a little less lonely to have this space, so thank you. Happy November!xo, Janie & Paul This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit weekendwater.substack.com/subscribe

2026 Content Pressure: Why ChatGPT Is No Longer Enough to Amplify Your Message & Scale Your BusinessPart 2: How Your Brand Messaging Guide Powers ICON Intelligence™BUT FIRST, did you catch THE ICON FRIDAY ANNOUNCEMENT!?  I just announced it TODAY AND IT IS LIKE MAJOR, MAJOR, MAJOR!  Like bigger than the $50,000 PowHer.fit challenge so make sure you catch those details on my instagram HERE.THIS IS PART 2, so if you didn't Catch Part 1 first, you need to listen to that LIKE RIGHT NOW: LISTEN TO PART 1 HERE: The 7 Elements Every High-Converting Brand Message Carries (& What Yours is Missing)Your Brand Messaging Guide Is the Secret to Scaling (not just posting!) and Systemizing your Content and truly Duplicating yourself!Okay, so… this is part two, and if you haven't listened to Wednesday's episode yet...girl, pause this and go back. Because I broke down the 7 elements of your Brand Messaging Guide and why that document is literally the heartbeatof your brand.Truly, your brand messaging guide is the foundation of every single sale you make online (or the lack thereof!!!)But today... we're getting into what no one is saying, and probably what you've been feeling in your gut.If it's feeling harder to show up, if your content's not hitting like it used to, if you've got offers you're OBSESSED with but can't seem to get people to convert, it's not you.  It is harder than ever because hello: trust recession and attention recession!So what does this mean?  You have to get LETHAL level with your messaging. And say GOODBYE to your lack of a solid messaging guide that's actually built to scale.Icons know how to check the 6 boxes that attract and convert your dream clients and I want to make sure that you implement this in your business strategy, too!  Best part?  You don't have to figure it out because I've already build the system where you just have to plug in.  BUT YOU NEED YOUR BRAND MESSAGING GUIDE TO DO SO!Let me make it SO MUCH EASIER for you bc BURNOUT is NOT THE VIBE, but the increased content demands are REAL!  Like Forbes said, by the end of 2025, you'll have to produce 60% MORE CONTENT for 40% LESS RETURN.  And it will be EVEN MORE in 2026, so buckle up sis so you don't get left behind.Like, let's be real: this is why I created ICON Intelligence. Because we don't just need another “post this on Tuesday” content calendar. We need a messaging machine. One that gets smarter, deeper, and more you over time.So in this episode, I'm walking you through how I build out full Brand Messaging Guides for myself, my 1:1 clients, and what happens when we actually use that guide to power every piece of content across the business. Not just Instagram. I'm talking email. Sales pages. Evergreen launches. Even AI tools like ChatGPT. (Yes, I said it.)You want your content to cut through in 2026? You want sales that feel simple because your message is so sharp?You've gotta do this work first - OR I CAN DO IT FOR YOU!And honestly? 90% of business owners either:DO NOT have a Brand Messaging Guide,CANNOT locate it (or it's so outdated with collected dust all over it!)or are still winging it without one altogether (no wonder they're exhausted, don't know what to post, content feels hard and sales are stuck!)Babe. It gets to be so much easier, but you need to listen, act & move, sis!This is your permission slip to slow down just long enough to build the foundation that lets you go way faster later.This episode is your green light to power your business like a CEO. Let's get into it.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3787: Mike Donghia reflects on how the constant urge to acquire more, whether through impulse buys or social comparison, gradually erodes contentment. By learning to pause before purchasing, appreciate what we already have, and find satisfaction in simplicity, he reminds us that genuine fulfillment comes not from accumulation but from mindfulness and gratitude. Read along with the original article(s) here: https://thisevergreenhome.com/desire-for-more/ Quotes to ponder: "Buying more doesn't usually solve the problem of being more satisfied, organized, or content, but instead leads to more overwhelm of your possessions, more ungratefulness of what you actually have, more debt, and less time to spend on the things that you value most." "I need to live my own life, be content with what I have, and stop desiring what others have." "Everyone lives their own lives, so wanting what others have in hopes that it'll make my life easier and prettier will likely not satisfy a deeper desire once those items are bought." Learn more about your ad choices. Visit megaphone.fm/adchoices