Understanding IP Matters

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‘Understanding IP Matters’ looks at the impact of inventions and other intellectual property on people and business. Understanding IP Matters is brought to you by the Center for Intellectual Property Understanding, an independent non-profit. CIPU provides outreach within an educational framework to improve IP literacy, promote freedom of ideas and deter theft.

The Center For Intellectual Property Understanding


    • Sep 21, 2022 LATEST EPISODE
    • infrequent NEW EPISODES
    • 46m AVG DURATION
    • 13 EPISODES


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    Latest episodes from Understanding IP Matters

    The Secret is Out – Trade Secrets are Driving Competitive Advantage

    Play Episode Listen Later Sep 21, 2022 26:32


    National Science Foundation research shows that many R&D-oriented companies believe that trade secrets are more important than patents and copyrights. How did this happen and why are trade secrets growing in importance? Also, what do creators, employees and businesses need to know about trade secrets to compete. 

    Crypto and NFTs: Creators' rights at the crossroads

    Play Episode Listen Later Mar 30, 2022 44:11


    Sam Ewen, head of CoinDesk Studios, discusses the various intersections of brand and virtual property in the digital age.

    Preparing Students To Compete in a Digital World

    Play Episode Listen Later Mar 16, 2022 21:38


    Spinal surgeon and inventor, Gary Michelson, has generated 992 patents. The billionaire philanthropist is devoting his time and portion of his giving to an innovative approach to IP education for all.

    ‘Storytelling is critical – it defines everything'

    Play Episode Listen Later Feb 14, 2022 33:39


    As a 27-yearold Tiffany Norwood did something no other entrepreneur or inventor had accomplished: she raised $670 million dollars to fund a startup and build the first-ever global digital radio platform and launch three satellites into space. Norwood, who is one of the first successful black female tech entrepreneurs, is Founder and CEO of Tribetan an EdTech company focused on teaching entrepreneurship, innovation, and practical creativity to everyone.

    The High Cost of ‘Free' Content

    Play Episode Listen Later Jan 24, 2022 26:09


    Film producer, Wall Street dealmaker and ex-Bob Dylan tour manager Jonathan Taplin says we need to treat content and content creators better or pay the cost.

    The Biggest Retailer Was No Match for This Entrepreneur

    Play Episode Listen Later Jan 6, 2022 24:11


    Award-winning inventor Dan Brown on how his successful ‘Bionic Wrench' was knocked off by the largest U.S. retailer and the patent battle that he both won and lost.

    The Hidden Value of IP Understanding

    Play Episode Listen Later Dec 6, 2021 25:03


    Chief Innovation Officer Brian Hinman explains the importance of linking invention goals to business strategy, and what it means for investment returns.

    ‘The ‘Perception' Premium: How IP understanding promotes value'

    Play Episode Listen Later Jul 19, 2021 59:33


    This podcast features the last of four panels from the 2021 IP Awareness Summit, held with Northwestern Kellogg School of Management. The panel looks at how poor understanding of what IP assets and intellectual capital are and how they provide return on investment affects the value. Is there a premium on ‘IP consciousness'?To watch the video version of Day Two of IPAS click here.For more information about CIPU, please visit understandingip.org.

    ‘How can schools better teach students about intellectual property?'

    Play Episode Listen Later Jul 12, 2021 69:17


    This podcast features the third of four panels from the 2021 IP Awareness Summit, held in conjunction with the Kellogg School of Management.The panel of experts looks at how students learn about IP, and from whom, varies widely by school, department and educator. What can business and other schools do to provide students what the IP understanding they need? (CIPU's Business School Report is introduced.)To watch the video version of Day Two of IPAS click here.For more information about CIPU, please visit understandingip.org.

    'What does China's IP rights explosion mean for innovation?'

    Play Episode Listen Later Jul 7, 2021 64:19


    This podcast features the second of four panels from the 2021 IP Awareness Summit.The panel of IP experts looks at how in less than two decades China has gone from an emerging innovator with few IP rights to a global leader. How has China's emergence and use of IP changed the global innovation landscape?To watch the video version of day 1 of IPAS click here.For more information about CIPU, please visit understandingip.org.

    ‘Does the IP system effectively promote diversity and entrepreneurship?

    Play Episode Listen Later Jun 28, 2021 71:41


    This podcast features the first of four panels from the 2021 IP Awareness Summit, a webinar event held with Northwestern Kellogg School of Management. The panel looks at how American successes in innovation, the arts and brands are tied to the IP system – and if the system is equally effective when it comes to independent and minority inventors, creators and entrepreneurs.To watch the video version of day 1 of IPAS click here.For more information about CIPU, please visit understandingip.org.

    Part II ‘Living with the Impact of Covid-19: Developing Work-Life Solutions'

    Play Episode Listen Later Dec 27, 2020 74:16


    This podcast is part two of “Living with the Impact of Covid-19.” It looks at the role of IP rights in developing work-life solutions. It is part of an event held with the Institute for Business Innovation at UC Berkeley's Haas School of Business.  To watch the video version of this podcast click here.For more information about CIPU, please visit out website at understandingip.org.

    Part I ‘Living with the Impact of Covid-19: Identifying Work-Life Solutions'

    Play Episode Listen Later Dec 21, 2020 61:24


    This podcast is part one of “Living with the Impact of Covid-19.” It looks at the role of IP rights in identifying work-life solutions. It is part of an event held with the Institute for Business Innovation at UC Berkeley's Haas School of Business.To watch the video version of this podcast click here.For more information about CIPU, please visit out website at understandingip.org.

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