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Here's Heather LeFevre discussing her book Brain Surfing with the Silence Media Book Club. Host Lee Henshaw is joined by book club members Molly White, Natalie Farsiana, Dino Myers-Lamptey, Jessica Geary, Reanna Francis and special guests Brian Millar, Saher Sidhom and Kevin May. See acast.com/privacy for privacy and opt-out information.
Heather LeFevre is back. Last time, we discussed applying strategy to life. This time, we discuss 10 things we hope advertising students can contemplate as they embark on their careers. You can find Heather here https://twitter.com/hklefevre - and make sure you check out her book “Brain Surfing.” For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 8,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com
Each summer the international Succeed with ADHD Telesummit gathers the best of the best experts to share with you the most up to date topics on ADD/ADHD. All in an easy audio format that you can access at work, home and even on vacation! Listen into this podcast with telesummit host Laurie Dupar, Nurse Practitioner and 17 year ADHD life coach, as she shares with us a sneak peak into the highlights, speakers ad topics you can expect to learn from in this year’s telesummit. Be sure to mark your calendars! Register now at: Laurie is a trained Psychiatric Mental Heath Nurse Practitioner, Professionally Certified Coach and one of the few coaches actually certified as a mentor coach. She received her initial coach training at the Coaches Training Institute, an International Coach Federation (ICF) accredited training program and has specialized in coaching persons with ADHD for the past 13 years at Coaching for ADHD. She is the co-author and editor of the #1 best-selling Amazon series, The ADHD Awareness Book Project, and author of the popular Brain Surfing and 31 Other Awesome Qualities of ADHD and Unlocking the Secrets to your Entrepreneurial Brain Style. Laurie sits on several ADHD organizational boards, hosts the international Succeed with ADHD Telesummit each year and is a fierce advocate for persons with ADHD. ADHD Support Talk Radio is an award winning Podcast for Adults with ADD / ADHD. Co-hosts Tara McGillicuddy and Lynne Edris are joined by Adult ADHD experts and they cover important topics related to Adult ADD / ADHD. Podcast guests include Dr. Edward Hallowell, Dr. Stephanie Sarkis, Dr. Ari Tuckman, Laurie Dupar, Terry Matlen and many more. Tara McGillicuddy is the Producer, Owner and Co-host of the ADHD Support Talk Radio Podcast. You may contact Tara with general questions or feedback about the podcast, Lynne Edris is the Co-host of the ADHD Support Talk Radio Podcast. You may contact Lynne with feedback about her episodes or if you are interested in having her interview you as a guest.
This is a conversation with Heather LeFevre. She is a strategist and the author of the fantastic Brain Surfing the top strategy minds in the world. She has held senior strategy roles at BBDO, Mullen, The Martin Agency, CPB, Tribal DDB, Strawberry Frog. Enjoy!
Heather Lefevre has done a lot for strategy people. With The Strategist Survey, she helped strategists understand their salaries. With her book "Brain Surfing", she takes strategists around the world with her to meet and experience other strategy minds. But she's also done a lot for herself by applying her strategy sensibilities to her own life. We discuss: - Writing a brief to find love - Divorce and decision-making - The Strategist Survey and strategist salaries - Brief and brand as algorithm for decision-making - Doing karaoke to gain confidence as a presenter - Sensitivity - Meaningful living - Linking and ranking cultures - Performance evaluations and feedback WTF? - Reflecting and listening to yourself You can find Heather at http://www.twitter.com/hklefevre For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
For some adults with ADHD who make the decision to include medication as part of their treatment, actually getting the medication and taking it regularly can be a problem on its own. In this podcast episode, Productivity & ADD Coach Lynne Edris talks with Lauri Dupar about the difficulties adults with ADHD may encounter in navigating the ADHD Medication Maze. They discuss some common roadblocks you may encounter, and provide some tips to make it just a little easier for you to get the medication that you need when you need it most! Sign up now for the 2018 Succeed with ADHD Telesummit now at: Laurie Dupar trained Psychiatric Nurse Practitioner, 15-year veteran ADHD Life Coach and Director of the International ADHD Coach Training Center (IACTCenter.com) uses her unparalleled expertise in both the neuroscience and behavior management of ADHD, to help people thrive with ADHD. Laurie’s private clients benefit from finally understanding how their brain works, are able to minimize their challenges and get things done! In 2015 she founded the ICF (International Coach Federation) approved International ADHD Coach Training Center (iACTCenter.com) where she trains and mentors emerging ADHD coaches so they can reach their dream of making a living while making a difference. Laurie is the co-author and editor of the #1 Amazon bestseller series, the ADHD Awareness Book Project, that includes titles such as: “365 Ways to Succeed with ADHD”, “Inspirational ways to Succeed with ADHD” and “Wacky Ways to Succeed with ADHD.” She is a sought after speaker and presenter on the topics of ADHD and coaching. Download her complimentary eBook, “Brain Surfing and 31 Other Awesome Qualities of ADHD” at http://www.coaching foradhd.com. To find out if you have what it takes to be an ADHD coach, take the online assessment atwww.iACTCenter.com Coach Lynne Edris helps distracted professionals overcome overwhelm by reducing procrastination and improving time management so they have more time, more energy, and more money for what they love most! As a woman with ADHD herself, she has been where her clients are and come out the other side, so to speak. She’s gone from living in a constant state of chaos and under-performance to a life full of success and fulfillment! Learn more about Lynne at www.CoachingADDvantages.com and text keyword “HACK” to 444999 to get her 7 Fool-Proof Productivity Hacks for unfocused professionals!
Since I read and enjoyed Heather's Brain Surfing book, I asked if she'd join me for a recording of the podcast. I've been in regular contact with Heather for the past few years given I help with the team analysing the data to make the Strategist Survey happen. Over the course of the conversation we learn more about planning & strategy in advertising, how Heather started her career in advertising, her views on brands and marketing, some of the large project she worked on like Burger King's Whopper Virgins with CP+B, the beginning of the Strategist Survey (previously named Planner Survey), her travels with different mentors, learning from 9 top strategists around the world preparing for the Brain Surfing book and of course more about the contents of the book itself. Enjoy! You can purchase Brain Surfing on Amazon or check it out on Goodreads. Some of the information mentioned in this episode: Heather Lefevre's website Follow Heather on Twitter Heather' s stand up comedy Stefan Sagmeister Happy Show University of Texas Advertising Master's Program UT project feedback video Spring 2011 Crispin Porter + Bogusky advertising agency Burger King advertising campaigns mentioned Whopper Freakout Whopper Sacrifice Whopper Virgins Studio 60 on the Sunset Strip The West Wing Strategist / Planner Survey (watch out for results of the 2015 survey) AKQA Tribal DDB The Peace Corps Eat Pray Love Heidi Hackemer Stefan Sagmeister Saher Sidhom Sense Worldwide Maria Popova & Tim Ferriss podcast interview Where good ideas come from The Artist's Way Dr Jiang explains the Marriage market in Shanghai Rob Campbell reflects & Rob Campbell's blog Phil Adams and his blog post mentioned in the episode "Thank you, advertising" post on Linkedin To Sell is Human, Daniel Pink Marissa Van Uden & Marissa on Twitter Cold Stone Creamery The Witcher 3 Fallout 4 Community TV series RPG episode excerpt Settlers of Catan The Vandenberg Wreck, dive site near Key West