Podcasts about bbdo

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Best podcasts about bbdo

Latest podcast episodes about bbdo

Behind the Visual with Mark Hanson
Episode 119 - Cleo Montagnana - Associate Art Producer - Omnicon Productions

Behind the Visual with Mark Hanson

Play Episode Listen Later Jun 25, 2025 59:38


Cleo and I talk about how she moved from France to NYC during her high school years and how she found herself going from being a film production student to eventuallyand Art Producer at BBDO, now Omnicon. We discuss what it takes to be an art producer, what it's like dealing with cost consultants, her favorite shoot (it involves dogs), how she finds photographers, and what her biggest goal happens tobe at the moment. This is one full of information and a lovely French accent!So, take a listen and let me know what you think.Be sure to Like it, Share, Subscribe and Comment!  

Convenience Matters
Big Ideas in Convenience Retail From Europe - Episode 498

Convenience Matters

Play Episode Listen Later Jun 23, 2025 27:59


Store tours and discussions during the 2025 NACS Convenience Summit Europe in Copenhagen revealed opportunities for retailers to consider, no matter where they do business. Hosted by: Jeff Lenard About our Guest: Mark Wohltmann, Director, NACS Global Mark is responsible for the strategic development of NACS Global, a worldwide network that supports convenience retailers and their businesses. He has more than 20 years of experience in research and consulting, with a focus on FMCG/CPG and retail. Mark began his career in the advertising industry, focusing on trade marketing and sales advertising in impulse retail channels at Dorland in Berlin and at Grey and BBDO in Duesseldorf.

Notable Leaders' Radio
From Bold Moves to Making a Difference: Unconventional Career Paths That Inspire

Notable Leaders' Radio

Play Episode Listen Later Jun 18, 2025 29:51


  Today, on Notable Leaders' Radio, I speak with Amy Chinian, Founder & Visionary Behind My Hair Helpers She highlights how perseverance, creativity, and unwavering faith helped her overcome financial hardship and build a successful lice removal business from the ground up. In today's episode, we discuss: Perseverance, creativity, and unwavering faith can turn even the toughest setbacks into a thriving business and renewed purpose,  showing that consistent effort and a solutions-oriented mindset often transform adversity into a life-changing opportunity. Aligning your work with a mission to help others leads to deeper fulfillment and genuine impact, demonstrating that purpose-driven actions not only benefit others but also bring meaning to your everyday life. Choosing faith over fear transforms anxiety into clear decision-making and emboldens you to bravely move forward even when the outcome isn't guaranteed. Using your gifts to uplift others creates meaning that transcends financial or external success, proving that your greatest legacy comes from the positive difference you make in the lives of those around you.   RESOURCES:   Guest Bio: Amy Chinian is the founder of My Hair Helpers, a head lice removal company rooted in compassion, education, and empowerment. After experiencing a significant financial setback, Amy rebuilt her life and business from the ground up, turning a deeply personal challenge into a thriving nationwide brand. With a focus on non-toxic solutions, expert-level service, and unmatched customer care, Amy has become a trusted voice for families navigating difficult situations.    Her journey is a testament to perseverance, faith, and the power of purpose-driven entrepreneurship.   Website/Social Links: info@myhairhelpers.com  Website: www.myhairhelpers.com   Instagram: www.instagram.com/myhairhelpers   YouTube: https://www.youtube.com/channel/UCixbWLmr50f9frZZPQYv15w   LinkedIn: https://www.linkedin.com/in/amy-chinian-90697b22/   Belinda's Bio: Belinda Pruyne is a renowned Leadership Advisor, Executive Coach, Consultant, and Keynote Speaker recognized for her ability to transform executives, professionals, and small business owners into highly respected, influential leaders. As the Founder of BelindaPruyne.com, she partners with top-tier organizations, including IBM, Booz Allen Hamilton, BBDO, Hilton, Leidos, Yale School of Medicine, Landis, Discovery Channel, and the Portland Trail Blazers. Recently, she led the redesign of two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is also a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. A thought leader in leadership development, Belinda is the creator and host of the Notable Leaders Radio podcast, where she has conducted 95+ interviews with top executives and business leaders, revealing the untold stories behind their success. Previously, as Executive Vice President, Global Director of Creative Management at Grey Advertising, she oversaw a global team of 500 professionals, gaining deep expertise in client services and executive leadership. With 25+ years of experience, Belinda is a trusted advisor to startups, turnarounds, acquisitions, and Fortune 500 companies, delivering strategic, high-impact solutions in today's fast-evolving business landscape.   Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

The Company Road Podcast
E76 Milk the cow vs. Make the future: Your company's commercial dilemma

The Company Road Podcast

Play Episode Listen Later Jun 17, 2025 49:53 Transcription Available


Send us a text“I realised, I'm just an arrogant tw@t that believes I know how to do things, but actually other people know how to do things as well, maybe even much better than I do. And that many solutions are based on context, on history, on future, on vision, on motivation, on setups, on ability, on all kinds of things. So there's no one solution to a problem. There are many, many solutions to a problem.” Andreas MoellmannIn this episode, you'll hear about:How different cultures approach change and innovationWhy companies get stuck repeating past successesThe horse race illusion of believing you have a winning methodThe innovator's dilemma between milking existing profitable models versus investing in new technologiesThe gap between developing solutions and getting organisations to accept and implement themHow company size, systems, and hierarchies impact flexibility and innovation capacityKey linksAndreas Moellmann on LinkedInBooks: Hitchhiker's Guide to the GalaxyDentsuPublicisDDBSaatchi & SaatchiSapientDerren Brown on horse racingAbout our guest Andreas helps brands and businesses get future-ready. A seasoned brand and marketing strategist with over 30 years experience in transformative roles from strategic planner to Chief Experience Officer at network agencies (Publicis, BBDO, DDB, Saatchi & Saatchi) and digital agencies (SapientNitro, Isobar) in Berlin, London, Amsterdam, Hong Kong, Shanghai and Tokyo. His experience stretches from automotive, FMCG, consumer electronics and telecommunications to banking and insurance where he worked on Berliner Bank and Gothaer Versicherungen. Andreas' focus lies in connecting brand and marketing thinking with technology to help brands and businesses succeed. His work has been recognised at global, European, and local effectiveness awards, as well as creative competitions such as Cannes. He serves as a judge at the APAC Effectiveness award and local competitions in Hong Kong, Malaysia and Pakistan. Today, Andreas provides his experience as an independent brand and marketing consultant across APAC. He currently lives in Bangkok.About our hostOur host, Chris Hudson, is an Intrapreneuship Coach, Teacher, Experience Designer and Founder of business transformation consultancy Company Road.Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.Chris considers himself incredibly fortunate to have worked with some of the world's most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

Creative Flow: Thinkers and Change Agents
John Osborn - Creativity as Higher Consciousness

Creative Flow: Thinkers and Change Agents

Play Episode Listen Later Jun 16, 2025 34:58


The 50th episode of the Creative Flow: Thinkers and Change Agents Podcast features an inspiring conversation with John R. Osborn, an advertising veteran and long-time supporter of creative problem solving. With a legacy steeped in innovation, John is the co-founder and CMO of ad tech startup Turnstīl, a former Senior VP at BBDO, and grandson of creativity pioneer Alex Osborn, the inventor of brainstorming and founder of the Creative Problem Solving Institute (CPSI).This episode explores John's incredible insights on creativity as a higher state of consciousness and its transformative role in business, education, and personal growth. You'll discover:How creativity shaped John's career in advertising and entrepreneurship Lessons from his time with the Creative Education Foundation Practical applications of deliberate creative problem solving Whether you're a seasoned professional looking to elevate your creative potential or someone curious about the science of creativity, this episode offers stories about how creativity can drive positive change. Tune in and be inspired to harness creativity at a higher level. 

Notable Leaders' Radio
Embracing Resilience: How to Defy Expectations and Succeed on Your Terms

Notable Leaders' Radio

Play Episode Listen Later Jun 11, 2025 29:01


Today, on Notable Leaders' Radio, I speak with Fairley McCaskill, Media Strategist & Founder | SJ&Y PR. She shares how resilience, self-awareness, and intentionality shaped her journey from single motherhood to becoming a successful leader in the music industry.   In today's episode, we discuss: Reflect on your roots for career inspiration. Look at your childhood passions and the environments you grew up in to uncover talents and interests that could shape your future.  Unlock personal clarity and direction by revisiting what has always inspired you. Make resilience your superpower. Don't shy away from difficulties; instead, view them as chances to adapt, overcome, and thrive.  Experience a mindset shift that empowers you to tackle anything life throws at you. Let go of perfectionism to unlock real progress. Recognize that mistakes and imperfection are part of success, not enemies of it. Reduce stress and open yourself up to greater creativity, innovation, and satisfaction. Use storytelling to connect and build impact. Telling your story authentically can foster deep connections and inspire others.  Discover your purpose and influence by sharing what makes you unique and learning to view your journey as a valuable narrative. Step up to visible leadership, especially if you've been behind the scenes. Don't be afraid to let your work, perspective, and presence be recognized.  Inspire others, open doors for yourself, and shape the spaces you're in.   RESOURCES:   Guest Bio Fairley McCaskill is a leading media strategist known for shaping culturally resonant narratives and elevating bold, authentic voices. Her recent client roster reflects both legacy and next-gen talent — including Missy Elliott, Jason Derulo, Janelle Monáe, BRELAND, Flyana Boss, Alicia Creti, and Raiche among others — and she brings both sharp strategy and a deeply human touch to every campaign. Whether amplifying icons or launching rising stars, Fairley blends industry insight with creative direction to build lasting visibility and purpose-driven impact. She's a trusted voice behind the scenes, aligning artists, personalities, and brands with the moments, messages, and platforms that matter most. With a passion for powerful storytelling and purpose-led branding, Fairley has built a reputation for representing talent and projects that stand for something — across music, film, fashion, and advocacy. Her work lives at the intersection of visibility and integrity, where media strategy, talent relations, and cultural insight come together to create long-term narratives that resonate. To Fairley, good PR is more than just press — it's about presence, purpose, and transformation. She is the steady, strategic hand helping talent show up in the world as their most aligned and amplified selves.  “I create uncommon connections that produce uncommon results.”  ~Fairley McCaskill    Website/Social Links IG: @susiejuan  LinkedIn: https://www.linkedin.com/in/fairleymccaskill   Belinda's Bio: Belinda Pruyne is a renowned Leadership Advisor, Executive Coach, Consultant, and Keynote Speaker recognized for her ability to transform executives, professionals, and small business owners into highly respected, influential leaders. As the Founder of BelindaPruyne.com, she partners with top-tier organizations, including IBM, Booz Allen Hamilton, BBDO, Hilton, Leidos, Yale School of Medicine, Landis, Discovery Channel, and the Portland Trail Blazers. Recently, she led the redesign of two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is also a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. A thought leader in leadership development, Belinda is the creator and host of the Notable Leaders Radio podcast, where she has conducted 95+ interviews with top executives and business leaders, revealing the untold stories behind their success. Previously, as Executive Vice President, Global Director of Creative Management at Grey Advertising, she oversaw a global team of 500 professionals, gaining deep expertise in client services and executive leadership. With 25+ years of experience, Belinda is a trusted advisor to startups, turnarounds, acquisitions, and Fortune 500 companies, delivering strategic, high-impact solutions in today's fast-evolving business landscape.     Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

NETWORK MARKETING MADE SIMPLE
Bite Size Tools to Build Stronger Brands

NETWORK MARKETING MADE SIMPLE

Play Episode Listen Later Jun 5, 2025 38:17


Peter Wilken is a branding expert with 30 years of experience working with some of the world's most prestigious brands, including Coca-Cola, BMW, Disney, FedEx, IBM, McDonald's, Shell, Sony, and Visa.A 'madman' advertising veteran, Peter ran top creative agencies such as BBDO, Leo Burnett, and Ogilvy. He co-founded The Brand Company in 2002, a Hong Kong-based firm whose clients included AIG, SmarTone-Vodafone, and Shangri-La Hotels.A global nomad, Peter has lived in England, Scotland, America, the Solomon Islands, Singapore, China, and the Philippines. He moved to Canada in 2007, where he founded his private consulting company, Dolphin Brand Strategy, and the online brand strategy coaching platform, The Lighthouse Brand Strategy Academy. Launched in late 2023, the academy is Peter's online course and mentoring program focused on democratizing effective brand strategy, making it accessible, affordable, and actionable to small business owners, solopreneurs, and brand strategists everywhere.Peter is the author of Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands, which includes more than 40 carefully curated, bite-sized creative and strategic thinking tools, as well as the free e-book, The 10 Commandments to Build a Strong Brand (and Steer Your Ship). He lives in West Vancouver, BC, with his wife Regina. They have three grown sons, two grandchildren, and a beagle.Connect with Peter here:https://www.linkedin.com/in/peterwilken/https://www.facebook.com/lighthousebrandstrategy/https://www.instagram.com/dolphinbrandman/https://www.peterwilken.com/Don't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12 - 1:30 pm EST here:https://networkacademy.kartra.com/page/LinkedIn101

Spikes Excitement Talks
Spikes Excitement Talk #63 with Jordan Liebman

Spikes Excitement Talks

Play Episode Listen Later Jun 3, 2025 25:19


In this episode of Spikes Excitement Talk, Gordon sits down with Jordan Liebman.Jordan is a powerhouse in marketing with a career that spans top creative agencies like Publicis, BBDO, and McGarryBowen, and executive leadership roles at Verizon and Konica Minolta. He's also the voice behind a viral LinkedIn post about the New York Knicks that sparked our connection.During the talk Jordan shares how a love for storytelling at the age of 15 turned into a calling. He unpacks the shift from campaign-building to company-building, why the most impactful marketing today is rooted in creativity, empathy, and meaning. Furthermore how early mentors and agency experiences shaped his leadership journey. From winning his first Cannes Lion to moving in-house at Verizon, Jordan opens up about servant leadership, building brands with purpose and learning from some of the best minds in the business.The conversation explores how marketing is becoming the connective tissue of modern organization and why the best CMOs are no longer just brand stewards but growth architects. Jordan unpacks the shift from campaign-building to company-building, and why the most impactful marketing today is rooted in creativity, empathy, and meaning.Tune in to get inspired by Jordan's passion for the craft and commitment to transformation.

Notable Leaders' Radio
Celebrating 100 Episodes of Honest Journeys. Hard-won Lessons. The kind of Leadership that matters.

Notable Leaders' Radio

Play Episode Listen Later May 21, 2025 29:38


Welcome to Notable Leaders Radio! I'm Belinda Pruyne, in this milestone 100th episode, I'm celebrating the incredible guests who've shared their wisdom, courage, and vulnerable stories over the years.  In today's episode, we discuss: Discover the real journeys behind "overnight success" stories—Because you'll see that even the most accomplished leaders face setbacks and internal challenges, giving you permission to honor your own slow burn to success rather than compare yourself to unrealistic narratives. Those “overnight successes” actually take 15 years of hard work and pushing through whatever is in your way. Learn about finding and using your unique voice, especially in male-dominated industries (Ivy Slater's, Vice Admiral Sandra Stosz's, Michelle Russo's, Amy Conway-Hatcher's, Dr Mary O'Connor's, stories)—If you're struggling to stand out or be heard, their insights will help you leverage your strengths in any challenging environment.  Hear diverse stories of joy, resilience, and strategic risk-taking—so you can build more joy, clarity, and growth into your own work, borrowing from actionable wisdom shared by a variety of leaders, from corporate executives to entertainers/authors to military figures, and the list goes on. See the power of “Being More You, Not Faux You” in tough situations (Amanda Hawkins' story)—You'll realize that authenticity isn't just a nice idea, but a winning strategy for building trust and influence with even the most senior decision-makers. Take away unique mindsets like architecting a life by design (Chad Lefebvre) versus a life by default—As a way to challenge accepted norms and intentionally create a fulfilling path, instead of just accepting what you're given. Understand how personal experiences outside of business (from dance to the board room, riding instructor to corporate executive…) can shape leadership strengths—Meaning you can tap into your own life story and skills for professional advantage, not just traditional credentials. RESOURCES: SHOW Links: Ivy Slater   Discovering Your Voice - https://belindapruyne.com/episode2  Book -From the Barre to the Boardroom -  https://amzn.to/3FeRhrt  Amanda Hawkins  Be More You Not Faux You - https://belindapruyne.com/episode3  Maddie Brown   Honoring All That Matters To You https://belindapruyne.com/episode4  Belinda Pruyne  Differentiating Good and Great Leaders https://belindapruyne.com/episode5  Honey & Blaine Parker  Making Success Fun - https://belindapruyne.com/episode6  Amy Herman   The Art of Perception - https://belindapruyne.com/episode12  Book - Visual Intelligence: Harnessing the Power of Observation to Transform Your Professional Life, enhance Communication skills, and Discover Hidden Potential in Everyday Situations https://amzn.to/4k13zTB Book - Fixed: How to Perfect the Fine Art of Problem Solving https://amzn.to/4k3vMZQ Book -smART: Use Your Eyes to Boost Your Brain Intelligence (adapted from the NY Times bestseller Visual Intelligence) https://amzn.to/4k3vMZQ Beverly Wallace  Trust Your Inner Voice - https://belindapruyne.com/episode7  Admiral Sandra Stocz  Women in Leadership - https://belindapruyne.com/episode21  Jayne Atkinson   Staying True to Your Convictions https://belindapruyne.com/episode23  Shalini Goval-Pai  Dream Big and Persevere - https://belindapruyne.com/episode36  Carlos Williams   Powerful Lessons - https://belindapruyne.com/episode43  Mary O'Connor   If Not Me Then Who - https://belindapruyne.com/episode44  Taylor Jacobson   Don't Let Shame Dictate What You Can Do Or Achieve https://belindapruyne.com/episode90  Andrea Sampson   Grace and Growth: Embrace Your Story and Find Self-Compassion - https://belindapruyne.com/episode92  Gui Costin   Words Matter: How Gui Costin Built a Culture of Kindness and Excellence https://belindapruyne.pages.ontraport.net/belindapruyne.com  David Steele  The Recipe for Sustainable Happiness and Business Success - https://belindapruyne.com/episode99steele  Judy Winslow   Embrace your inner weirdo! https://belindapruyne.com/episode97winslow Chad LeFevre   Architect a life by design vs tolerating a life by default https://belindapruyne.com/episode98Lefevre    Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace.   Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

Notable Leaders' Radio
The Recipe for Sustainable Happiness and Business Success

Notable Leaders' Radio

Play Episode Listen Later May 14, 2025 29:52


Today, on Notable Leaders' Radio, I speak with David Steele, Founder + CEO of One Wealth Advisors and co-founder and Executive Chairman of Flour + Water Hospitality Group He highlights how applying the principles of service, goal-setting, and valuing people has shaped his journey from financial planning to building successful restaurant groups and supporting arts organizations. In today's episode, we discuss: True business success is rooted in serving others, not just making profits, because when work benefits others, it leads to deeper happiness and long-lasting impact, meaning you can feel good about making a difference while growing your business. Skills and principles are transferable from one industry to another, as David demonstrates by applying the same collaborative and organizational strategies across finance, food, and the arts, so you're not stuck on one path and can reinvent yourself in new fields with confidence. Pivotal life changes often start with self-awareness and honesty about dissatisfaction, like David's shift from being a successful stockbroker to a more fulfilling (but initially less lucrative) fee-based financial planning career. The lesson? It's okay, and sometimes essential, to pivot, especially if your values aren't being met. Caring for your team's well-being, even at a short-term cost, pays off through loyalty, retention, and greater future success, as shown by David's choice to keep his executive team during tough times, so you can build a lasting, supportive company culture.   Guest Bio David Steele, Founder + CEO of One Wealth Advisors and co-founder and Executive Chairman of Flour + Water Hospitality Group My primary role is as the co-founder and CEO of One Wealth Advisors, where we help people simplify their lives and achieve financial goals through Financial Life Planning. I am also the co-founder and Executive Chairman of Flour + Water Hospitality Group and the co-founder and Managing Partner of Great Gold Hospitality Group. Additionally, I bring extensive expertise and a range of resources to small business consulting, primarily in, but not limited to, the hospitality space. Alongside my teams, we support clients in various aspects of business development and operations to help them achieve their goals and vision. The culinary, health, arts, and entertainment worlds are particularly important to me, as reflected in my advisory roles with Noise Pop, Brilliant Corners, Rad Restaurant Group and Folk Studios. While my background may suggest diverse interests, everything I do follows a consistent, disciplined approach: working collaboratively with partners and team members, setting clear goals, developing and executing strategic plans to achieve those goals, and continually monitoring results to ensure success.   Website/Social Links https://davidsteele.xyz/ https://www.linkedin.com/in/david-steele-76088a?   Belinda's Bio: Belinda Pruyne is a renowned Leadership Advisor, Executive Coach, Consultant, and Keynote Speaker recognized for her ability to transform executives, professionals, and small business owners into highly respected, influential leaders. As the Founder of BelindaPruyne.com, she partners with top-tier organizations, including IBM, Booz Allen Hamilton, BBDO, Hilton, Leidos, Yale School of Medicine, Landis, Discovery Channel, and the Portland Trail Blazers. Recently, she led the redesign of two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is also a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. A thought leader in leadership development, Belinda is the creator and host of the Notable Leaders Radio podcast, where she has conducted 95+ interviews with top executives and business leaders, revealing the untold stories behind their success. Previously, as Executive Vice President, Global Director of Creative Management at Grey Advertising, she oversaw a global team of 500 professionals, gaining deep expertise in client services and executive leadership. With 25+ years of experience, Belinda is a trusted advisor to startups, turnarounds, acquisitions, and Fortune 500 companies, delivering strategic, high-impact solutions in today's fast-evolving business landscape.   Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/ Twitter: https://twitter.com/belindapruyne?lang=en Instagram: https://www.instagram.com/belindapruyne/                  

"How I F*cked Up" with special guest Annie Mygind

Play Episode Listen Later May 9, 2025 55:07


Annie Mygind, a longtime creative talent recruiter who has worked at the likes of big agencies like BBDO among others, offers insights into the importance of understanding candidates' unique needs, building trust, and helping creatives navigate their career paths with empathy—while of course, outlining mistakes she's made along the way. Hosted on Acast. See acast.com/privacy for more information.

The CMO Whisperer
MARKETING ONLY MATTERS WHEN IT WORKS

The CMO Whisperer

Play Episode Listen Later May 2, 2025 30:43


My guest this week is someone whose career path may not be linear, but it's been anything but boring.  Jason Chebib started out in some of London's top ad agencies, including Ogilvy, Publicis, J. Walter Thompson, and BBDO, where he worked alongside CMOs and future CMOs at brands like Shell, Unilever, Dyson, Mars, and Ford. Then came a pivot—from creating campaigns to teaching the science behind them. Jason traveled the world, training the next generation of marketers in what actually works when it comes to growing brands. Eventually, he jumped back into the deep end—this time client-side at Diageo. First in Amsterdam, working on global strategy for Johnnie Walker, and then in New York as Head of Planning for Diageo North America, where he shaped the future of brands like Smirnoff, Baileys, Guinness, and Captain Morgan. Now fully rooted in the U.S., Jason has worn many hats—from advising agencies to serving as Committee Chair of Agency Relations at the ANA and Co-Chair of the Marketing Society in New York. He brings the kind of perspective that only comes from being deep in the trenches: agency, client, strategy, research, and education. And while he's not one to chase titles, let's just say his next chapter is wide open—and any brand would be lucky to have him. I am proud to call him my friend, my confidant, my mentor: Jason Chebib. 

The CMO Podcast
Linda Boff, David Lubars and Rishad Tobaccowala | The Advertising Hall of Fame Class of 2025 Inductees

The CMO Podcast

Play Episode Listen Later Apr 30, 2025 49:11


This week, we are celebrating the Class of 2025 inductees into the Advertising Hall of Fame, as Jim welcomes three of this year's honorees for a roundtable discussion. Recorded live the morning after "The Biggest Night in Advertising"—the American Advertising Federation's annual Hall of Fame induction and celebration—the conversation highlights a few individuals each year who have made an indelible impact on the advertising and marketing industry, as well as exceptional philanthropic contributions. Since the Hall of Fame's inception in 1948, only 296 people have been inducted.Joining Jim are:David Lubars, the recently retired Chairman and Chief Creative Officer of BBDO. David has won an astonishing 600 Cannes Lions and is the only creative head ever to win Network of the Year at Cannes for seven consecutive years.Linda Boff, the former long-standing Chief Marketing Officer of GE, who, among many other achievements, helped guide the company through its split into three separate public entities.Rishad Tobaccowala, who served in a variety of roles at Publicis Groupe over a 40-year career. Rishad is impossible to put in a box—he is an innovator, a pioneer, a mentor, a teacher, and an advisor. His weekly thought letter, The Future Does Not Fit into the Containers of the Past, is read by 30,000 people.Tune in for a funny, warm, reflective, and poignant conversation with three people who have just experienced one of the most special evenings of their lives.---Learn more about the entire class of inductees:https://www.aaf.org/Public/Public/Events/Advertising-Hall-of-Fame/AHOF_Home.aspxPlus catch up of videos from the past celebrations: https://vimeo.com/showcase/7609857---This week's episode is brought to you byDeloitte and StrawberryFrog. Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Notable Leaders' Radio
Architect a life by design versus tolerating a life by default

Notable Leaders' Radio

Play Episode Listen Later Apr 16, 2025 33:21


Today, on Notable Leaders' Radio, I speak with Chad Levefre, Co-Founder of The Most Important Conversations. He highlights innovative solutions like leveraging video game development for positive behavior change and his Whole Life Architecture program.   In today's episode, we discuss: Discover What Expansive Thinking Can Do For You - Chad shares the childhood influences that sparked his curiosity about the universe and life's broader questions. Listening to him, I saw life through his eyes, opening me up to think differently.  I'm curious if you will have the same experience. Our Brain Rewards Us For Almost-Winning Behavior- Chad explains that our brains are wired to give us a neurochemical reward—specifically, a dopamine rush—not just when we win, but even more so when we almost win. He calls this the "near win" effect. Using the example of a slot machine, he describes how getting two out of three matching symbols (almost winning) triggers more dopamine than a real win. shedding light on why we often start but don't finish tasks. This realization can empower them to break those patterns and accomplish their goals. Navigate Emotional Challenges with Emotional Sobriety - The concept of emotional sobriety emphasizes the importance of processing and learning from emotions. This can help you better manage your emotions and align more deeply with your true self. Reframe Addiction as Reinforced Behavior - When Chad shared this, it took me a moment to understand what he was saying—interesting and thought-provoking. Have a listen to see if it resonates with you.   RESOURCES: Complementary Resources:   https://www.inc.com/tracy-leigh-hazzard/building-fans-by-connecting-brands-to-brains.html    Guest Bio Chad Lefevre is an international Design Thinker, business philosopher and strategist, author, and speaker with twenty years of senior business experience, successfully designing business strategy, and leading cultural transformation and leadership development initiatives.  Chad's work centers around being-centered human potential, and is focused on designing and delivering on what is possible when human beings are in alignment, empowered and supported to overcome limiting perceptions and beliefs, to increase performance and deliver desired outcomes for themselves and the companies they work for.    Chad is co-founder of The Most Important Conversations.com (TMIC) a ground-breaking weekly online transformation workshop community some have referred to as “AA for healthy normals”. He was also founder of NeuroBe Inc., a research and consulting firm focused on delivering profound performance inside of corporations by working with leaders in the areas of Being, perception, and cognitive mastery. Website/Social Links https://tmicglobal.com  https://www.linkedin.com/in/chadlefevre Belinda's Bio: Belinda Pruyne is a renowned Leadership Advisor, Executive Coach, Consultant, and Keynote Speaker recognized for her ability to transform executives, professionals, and small business owners into highly respected, influential leaders. As the Founder of BelindaPruyne.com, she partners with top-tier organizations, including IBM, Booz Allen Hamilton, BBDO, Hilton, Leidos, Yale School of Medicine, Landis, Discovery Channel, and the Portland Trail Blazers. Recently, she led the redesign of two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is also a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. A thought leader in leadership development, Belinda is the creator and host of the Notable Leaders Radio podcast, where she has conducted 95+ interviews with top executives and business leaders, revealing the untold stories behind their success. Previously, as Executive Vice President, Global Director of Creative Management at Grey Advertising, she oversaw a global team of 500 professionals, gaining deep expertise in client services and executive leadership. With 25+ years of experience, Belinda is a trusted advisor to startups, turnarounds, acquisitions, and Fortune 500 companies, delivering strategic, high-impact solutions in today's fast-evolving business landscape.     Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

Notable Leaders' Radio
Embrace your inner weirdo!

Notable Leaders' Radio

Play Episode Listen Later Apr 9, 2025 30:09


Today, on Notable Leaders' Radio, I speak with Judy ‘J.' Winslow, founder of UnforgettableBrands. She highlights the importance of embracing uniqueness and standing out in personal and professional spheres.   In today's episode, we discuss: Judy Winslow's Transformational Journey: Discover how Judy's relationship with her mom, dubbed the "School of Don'ts," taught her resilience and personal growth. Learn from her story about the potential for growth from challenging relationships. Leadership and Conscious Choices: The importance of owning your journey and making deliberate choices. Understand how responsibility can empower you to shape your success. Crafting a Personal Path to Success: Define success on personal terms  Creativity in Any Profession: The presence of creativity in all fields and how constraints can enhance it. Encouragement to find and express your truth instead of following societal norms. Motivate yourself to pursue and define your unique success story. Your creativity at work, no matter your field. Personal Responsibility for Change: Learn how Judy changed her life by taking personal responsibility and shifting her mindset. Inspiring you to make conscious choices for personal transformation. Embrace your inner weirdo! Judy's journey shows us that it's not about fitting in, it's about standing out. True success comes from being unapologetically you.   Guest Bio: Judy (who goes by J.), Winslow is a trusted advisor to high-level leaders ready to multiply their business, brand, and legacy by 2-5X.  A dynamic speaker, elite business strategist, and leadership mentor, she equips CEOs and C-suite executives with the tools to drive innovation, amplify influence, and unlock exponential growth. Her career spans decades of high-impact achievements—co-founding a top NYC marketing firm serving Fortune 100s and startups, winning numerous design awards, and founding TEDxSarasota. As a Certified Canfield Success Principles Trainer and a two-time International Best-Selling Author, she has been featured in Business Insider, Yahoo! Finance, ABC, SmileJamaica, and more. With a global roster of visionary leaders, J. Winslow is a catalyst for transformation, inspiring those who refuse to settle for anything less than extraordinary. Whether through speaking, training, or advisory services, she ignites lasting change—fueling business success and leadership excellence at the highest levels. Website/Social Links: jw@Unforgetablebrands.com  UnforgettableBrands.com   https://www.facebook.com/judywins https://www.instagram.com/jwinsceopro/ https://www.linkedin.com/in/judywins/   Belinda's Bio: Belinda Pruyne is a renowned Leadership Advisor, Executive Coach, Consultant, and Keynote Speaker recognized for her ability to transform executives, professionals, and small business owners into highly respected, influential leaders. As the Founder of BelindaPruyne.com, she partners with top-tier organizations, including IBM, Booz Allen Hamilton, BBDO, Hilton, Leidos, Yale School of Medicine, Landis, Discovery Channel, and the Portland Trail Blazers. Recently, she led the redesign of two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is also a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. A thought leader in leadership development, Belinda is the creator and host of the Notable Leaders Radio podcast, where she has conducted 95+ interviews with top executives and business leaders, revealing the untold stories behind their success. Previously, as Executive Vice President, Global Director of Creative Management at Grey Advertising, she oversaw a global team of 500 professionals, gaining deep expertise in client services and executive leadership. With 25+ years of experience, Belinda is a trusted advisor to startups, turnarounds, acquisitions, and Fortune 500 companies, delivering strategic, high-impact solutions in today's fast-evolving business landscape.   Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

con C de copy
Las marcas y los cambios políticos con Carlos Alija

con C de copy

Play Episode Listen Later Apr 9, 2025 70:09


Este programa podría haberse llamado perfectamente “Make Brands Great Again”, pero nos daba miedo que Trump nos subiera los aranceles y nos fuéramos a pique. Así que lo dejamos en algo más discreto, aunque igual de real.Hoy hablamos de lo que pasa cuando las marcas se ven arrastradas por los vaivenes de la política, de los discursos que cambian según sople el viento... y de cómo se gestiona todo eso sin que el logo acabe en la basura.Para ayudarnos a navegar este tema tan ameno y sencillito contamos con Carlos Alija, un creativo de nivel internacional que ha currado en Wieden+Kennedy, Sra. Rushmore, BBDO, Publicis o MullenLowe, y que ha pasado por Londres, Nueva York, Los Ángeles, Sidney y Madrid. Un tipo que está en todas las listas de molar como Adweek's 100 Most Creative y Campaign 40 over 40.Además, con él repasamos casos como el de Coca-Cola durante el nazismo, SEAT en el franquismo o cosas más actuales como el borrado de contenido LGTBIQ+ de Iberdrola. También de cómo se gestionan campañas globales, de los cambios de última hora de los clienets, de cómo cambia todo con el regreso de Trump... y de si realmente existen marcas que se crean sus propios discursos o solo usan el propósito cuando conviene.Puedes dejarnos un comentario con piropos, opiniones o insultos amistosos en Instagram, X o LinkedIn.Nuevo programa cada tres semanas.Patrocina: Madrid Content SchoolCreación: Dei Arroyo y Leonor MuñozEdición de sonido: Adrián FernándezPresidente Honorífico: Toni SegarraNo-Bullshit Creative Director: Ferran LópezEl Becario: Edu Pou

Revenue Boost: A Marketing Podcast
From Social to Strategy: How Smart Organic Content Fuels Consumer Interest & Revenue Growth

Revenue Boost: A Marketing Podcast

Play Episode Listen Later Mar 28, 2025 31:00


From Social to Strategy: How Smart Organic Content Fuels Consumer Interest & Revenue Growth"Brands need to stop thinking of themselves as the center of the conversation and start putting their audience first. If you focus on fulfilling their interests—whether through information, education, or entertainment—you're not chasing engagement anymore. You're creating value, and that's what drives real organic growth." That's a quote from Clayton McLaughlin and a sneak peek at today's episode. Hey there! I'm Kerry Curran—revenue growth consultant, industry analyst, and host of Revenue Boost: A Marketing Podcast.

The Vault with Dr. Judith
Jenny Huang on finding purpose after tragedy

The Vault with Dr. Judith

Play Episode Listen Later Mar 27, 2025 31:28


Jenny Huang is a TWO-time “Top Piano Teacher” recognized by Steinway & Sons, a Steinway Teaching Artist, and a Yamaha Distinguished Guest Artist. She holds a Master & degree in Piano Performance from the Mannes School of Music at The New School, where she studied with Grammy-nominated pianist Eteri And japaridze. She received her Bachelors degree in Piano Performance from the Oberlin Conservatory of Music, where she studied with internationally acclaimed piano pedagogue Alvin Chow Jenny Huang is a trailblazing marketing executive, revolutionizing the advertising industry with creativity, inclusivity, and equity. She is recognized as one of the most promising leaders in advertising. Honored by Campaign US as Inspiring Women& and by Ad Age as Rising Star & (one of only seven globally), Jenny's unique blend of creativity and strategy has taken her from the concert stage to the boardroom, captivating consumers through storytelling and innovation.In 2023, Jenny became the first Director of B2B Brand Marketing for Gannett USA TODAY Network's national business, revitalizing the nation's leading media publisher, and driving steady growth in digital advertising revenue. Previously, she made her mark at BBDO and Omnicom Group as the first Cultural Lead for Omnicom Group's Asian Leaders Circle and developed award-winning campaigns earning her 10 Cannes Lions. Dedicated to advancing the industry and mentoring future leaders, Jenny has judged prestigious awards like the AAF American Advertising Awards, The Shorty Awards, and the ANA B2 Awards.Follow Jenny Huang: Jenny Huang Instagram https://www.instagram.com/thejennyhuang/ Jenny Huang LinkedIN https://www.linkedin.com/in/jennyhuangmusic/ Jenny Huang Website https://www.jennyhuangmusic.com/aboutFollow Dr. Judith:Instagram: https://instagram.com/drjudithjoseph TikTok: https://www.tiktok.com/@drjudithjoseph Facebook: https://www.facebook.com/drjudithjoseph Website: https://www.drjudithjoseph.com/Sign up for my newsletter here: https://www.drjudithjoseph.com/newsletter-sign-upDisclaimer: You may want to consider your individual mental health needs with a licensed medical professional. This page is not medical advice.

Notable Leaders' Radio
From the Farm to a National Company Founder

Notable Leaders' Radio

Play Episode Listen Later Mar 19, 2025 24:41


Today, on Notable Leaders' Radio, I speak with Kevin Eikenberry, Chief Potential Officer of the Kevin Eikenberry Group and author. Kevin shares his journey from growing up on a family farm to becoming a successful leader and business owner.   In today's episode, we discuss: Embrace the journey! Kevin Eikenberry shares how flexibility in leadership involves embracing the 'both/and' approach, allowing for flexible leadership. Let's navigate life's complexities with an open mind and a flexible heart. Context is everything! Consider the backstory; it could change your entire perspective. Kevin Eikenberry reminds us that understanding context makes us smarter and more effective leaders. Pause and reflect; you might discover a different truth. Life and leadership exist in the "gray area," not just in black and white. Kevin talks about the importance of embracing “both” rather than either/or, highlighting the complexity of life and leadership. This concept encourages flexibility and adaptability, which is crucial for effective decision-making and problem-solving. Focus on others can lead to greater success.. Kevin emphasizes the importance of shifting focus from oneself to others for personal and professional growth. This reinforces the value of empathy and collaboration in achieving success. Influences of the Past: Kevin shares a heartfelt reflection on how his father influenced his views on leadership and business. Growing up on a family farm, he gained firsthand experience in diverse leadership roles and decision-making from a young age.   RESOURCES: Complementary Resources:   http://KevinEikenberry.com/gift    Pre-order your copy of his newest book: Flexible Leadership: Navigating Uncertainty and Lead with Confidence by Kevin Eikenberry. https://amzn.to/4iMPS9S  Guest Bio Kevin is the Chief Potential Officer of The Kevin Eikenberry Group – a leadership and learning company based in Indianapolis, IN with a team across the United States.  He has spent over 30 years helping organizations and leaders from over 50 countries become more effective. Global Gurus has listed him on the list of most influential thinkers on leadership for the last four years.  His blog https://kevineikenberry.com/blog/ and podcast https://RemarkablePodcast.com are among the most popular on leadership.    Remarkable Leadership, From Bud to Boss, and The Long-Distance Leader, The Long-Distance Teammate, The Long-Distance Team, are among the books he has authored or co-authored.    Website/Social Links http://KevinEikenberry.com  Info@KevinEikenberry.com  https://www.facebook.com/KevinEikenberryFanPage  https://www.linkedin.com/in/kevineikenberry/  https://www.instagram.com/kevineikenberry/  https://x.com/KevinEikenberry  Belinda's Bio:  Belinda Pruyne is a renowned Leadership Advisor, Executive Coach, Consultant, and Keynote Speaker recognized for her ability to transform executives, professionals, and small business owners into highly respected, influential leaders. As the Founder of BelindaPruyne.com, she partners with top-tier organizations, including IBM, Booz Allen Hamilton, BBDO, Hilton, Leidos, Yale School of Medicine, Landis, Discovery Channel, and the Portland Trail Blazers. Recently, she led the redesign of two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is also a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. A thought leader in leadership development, Belinda is the creator and host of the Notable Leaders Radio podcast, where she has conducted 95+ interviews with top executives and business leaders, revealing the untold stories behind their success. Previously, as Executive Vice President, Global Director of Creative Management at Grey Advertising, she oversaw a global team of 500 professionals, gaining deep expertise in client services and executive leadership. With 25+ years of experience, Belinda is a trusted advisor to startups, turnarounds, acquisitions, and Fortune 500 companies, delivering strategic, high-impact solutions in today's fast-evolving business landscape.     Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

Dear Art Producer
113: Cleo Montagnana, Associate Art Producer

Dear Art Producer

Play Episode Listen Later Mar 14, 2025 49:45


In this episode of Dear Art Producer, Heather Elder speaks with Cleo Montagnana, Associate Art Producer at BBDO New York. Cleo shares her journey from film production student to art producer, recounting her experiences working with major clients and her start in a small production company. They discuss the evolving industry, the significance of mentorship, the role of AI in production, and current trends in creativity and client demands. Cleo also touches on the challenges and benefits of treatments, the impact of agency mergers, and her aspirations for more hands-on set experience. The episode is rich with insights into the dynamic world of art production, emphasizing the importance of adaptability and continuous learning. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Connect with Cleo Montagnana on LinkedIn: https://www.linkedin.com/in/cleo-montagnana-003357171/  Cleo's website: https://www.cleo-montagnana-portfolio.com/    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

Notable Leaders' Radio
Commit to the Action, Release the Outcome with Belinda Pruyne

Notable Leaders' Radio

Play Episode Listen Later Mar 12, 2025 26:50


In today's episode of Notable Leaders' Radio, I explore strategies for designing the next chapter of your career and life in a constantly evolving marketplace. We dive into building powerful networks and uncovering the areas of learning that will enhance your relevance and impact. In this episode, we discuss: The Power of Releasing the Outcome: Shifting your focus from specific outcomes to purposeful actions can free you from the stress of rigid expectations. This mindset not only reduces pressure but also creates space for unexpected and rewarding opportunities, transforming how you approach both challenges and successes. Building Authentic Connections with Ease: Meaningful relationships develop over time through genuine interactions, not transactional exchanges. By allowing connections to flourish naturally without immediate expectations, you can cultivate a powerful network that brings unforeseen opportunities to your professional and personal life. Embracing Lifelong Learning and Experimentation: In rapidly shifting industries, relevance requires an unyielding commitment to growth and adaptation. Embracing new learning experiences with an open mind positions you to thrive amidst change, turning challenges into catalysts for advancement. Transforming Setbacks into Strategic Insights: Perceived failures are, in fact, your greatest assets on the path to higher success. Each setback provides valuable data and insights for course correction. By detaching self-worth from specific outcomes, you can maintain emotional resilience and strategic clarity. Commit to Action, Stay Open to Outcomes: The journey to your goals is where true fulfillment lies. Maintaining commitment to purposeful actions while embracing diverse outcomes ensures a rewarding experience, regardless of how the specifics unfold. Tune in to discover how to elevate your career trajectory with intention, resilience, and a mindset open to limitless possibilities. RESOURCES: Complementary Resources: https://www.amazon.com/Magic-Conflict-Turning-Life-Work/dp/0684854481   The Go-Giver The Go-Giver Leader The Go Giver Influencer Belinda's Bio:  Belinda Pruyne: Transforming Leaders, Elevating Organizations Belinda Pruyne is a renowned Leadership Advisor, Executive Coach, Consultant, and Keynote Speaker with a proven track record of empowering global executives, professionals, and small business owners to become influential leaders. As the Founder of BelindaPruyne.com, she partners with some of the world's most respected organizations, including IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, The Portland Trailblazers, Yale School of Medicine, Landis, and Discovery Channel. Most recently, she led the successful redesign of two global internal advertising agencies for Cella, a leader in creative staffing and consulting. Belinda is also a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Her insights and strategies have guided countless leaders to thrive in today's rapidly shifting marketplace. Since 2020, she has hosted over 95 interviews with top-level executives and business leaders on her Notable Leaders Radio podcast, where she uncovers the real stories behind their success and the pivotal lessons learned along the way. Previously, as Executive Vice President, Global Director of Creative Management at Grey Advertising, Belinda managed a team of 500+ professionals worldwide, mastering the complexities of leadership in a global landscape. With over 25+ years of leadership development experience, her expertise spans startups, turnarounds, acquisitions, and global corporations. Her strategic guidance helps organizations navigate transformation with agility and purpose, driving measurable results. Executives and companies turn to Belinda not just for her strategic foresight but for her ability to deliver impactful solutions that align leadership potential with organizational goals. Her industry-wide recognition and pragmatic approach make her an indispensable partner for those aiming to lead with influence, authenticity, and vision. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

The Learning Leader Show With Ryan Hawk
624: Chris Beresford-Hill - Writing Excellent Cold-Emails, Taking Responsibility of Your Career, Pushing Your Edges, Becoming Dave Matthews' Pen Pal, Building Culture, & Leading a Creative Agency

The Learning Leader Show With Ryan Hawk

Play Episode Listen Later Mar 3, 2025 64:33


Go to www.LearningLeader.com for full show notes This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver. www.InsightGlobal.com/LearningLeader Chris Beresford-Hill is the Worldwide Chief Creative Officer at BBDO. Previously he spent 2 years as North America President and CCO of Ogilvy, where he helped bring the agency and its clients a new level of relevance. He brought Workday to the Super Bowl, led the team that brought in the Verizon account, and one of the biggest Super Bowl campaigns ever, “Can't B Broken,” featuring Beyonce, and created the most celebrated Super Bowl campaign of 2024, the social & influencer lead "Michael CeraVe," for CeraVe. Chris and his teams have won every award for creativity and effectiveness many times over. He has been included in ADWEEK Best Creatives, the ADWEEK 100, and Business Insider's Most Creative People in Advertising. Notes: Cold Emails: Be specific in your praise and specific in your ask. The lame "Can I pick your brain" type emails get deleted and ignored because they aren't specific. You never need permission to take responsibility. Chris learned this from Ed Catmull's book Creativity Inc.… And he's embodied this his entire career. The people who build huge careers take ownership of their own and regularly solve problems and improve their clients' and colleagues' lives. Chris has done this since his early days as an intern. At any level taking on responsibility yourself, unasked, makes you stand out. Competence combined with insane follow-through. For some clients, it takes 50 ideas to get to the one that will work. Creating a culture where the team can share all of their bad ideas safely to get to the one great one. The creative process: Brain dump everything. Purge your brain of everything it has. When you think you're done, you're not. There's more. You have to get it all out. "A lot of creative people aren't fully aware of the process or the structure, they just feel it (Rick Rubin). "When you can see it lift off the page, you feel a sense of mastery over it." Chris's first Super Bowl commercial -- Emerald Nuts. He won it because he was both funny and added the fact that the product provided energy. Most people only covered one part, Chris did both. Push your edges - Chris is like Lionel Messi. He's always walking around in the office, asking questions, looking for ideas, being curious. Then he sees an opportunity and goes for it 100%. Chris has a standing reservation every week at the same restaurant where he meets with a mentor, mentee, or peer to deepen the important relationships in his life. That would be a good idea for us all to do. Chris was pen-pals with Dave Matthews for 8 years.  Chris saw that they recorded at Bearsville studios and wrote a letter to Dave there. He also said, "Show up with gifts." He gave Dave a Beatles Bootlegged album. A leader takes what comes and then turns it into an opportunity. The formula is Competence + Insane Follow-Through. How to build relationships: Meet with people in person. Get drunk with them. Do hard work with them. Go through something bad with them. Laugh with them. I got hired from my internship by cold calling Mark Cuban to get him to approve of using his name in an ad. The best ideas are often bad in their first moments, or massively wrong, and then someone flips it or unlocks it. You have to stay on things and play around. I made my first ad by going through a garbage can to learn how to write a script and sending a bunch of Budweiser scripts to my boss. The art of finding an idea on the edge of possible, and the value of going over your skis when on the cusp of greatness - having a stomach for it. I've told a lie to keep things moving on every great campaign I was part of. I learned the best lesson in leadership when we lost our biggest account (Accenture).  I put Danny Meyer's mentality into practice, and we took that moment to put the business and clients second and play for each other. Culture carried us. Culture is built by the stories we tell and the behaviors we highlight.  

Notable Leaders' Radio
Words Matter: How Gui Costin Built a Culture of Kindness and Excellence

Notable Leaders' Radio

Play Episode Listen Later Feb 19, 2025 25:07


Today, on Notable Leaders' Radio, I speak with GUi Costin, Founder and CEO, of Dakota. He shares his incredible journey from a young entrepreneur influenced by his mother's insightful advice to becoming a successful business owner and author. In today's episode, we discuss: Leadership & Culture: Gui delves into the essence of effective leadership, highlighting the importance of being kind versus being nice, the significance of clear communication, and creating a positive work environment. Learn what it means to remove obstacles for your team and aspire to excellence continually. The Power of Words: As a rhetoric and communication graduate, Gui stresses the critical impact of words and their power to shape environments and interactions. His advice: "Words matter. Details matter." Innovative Work Environment: Learn about Gui's approach to designing a workplace that feels like a welcoming hotel lobby, fostering creativity and productivity. Understand the importance of having fun at work and how it ties into achieving high performance. Vulnerability in Leadership: Gui believes that vulnerability and trust are key leadership traits, which he practices through policies he has created on the foundation of “treat the company like your own,” so there are no set vacation or T&E policies.  RESOURCES: Guest Bio Gui Costin is the founder and CEO of Dakota, a company built to help investment firms grow their businesses. Since 2006, Dakota's fundraising services and data solutions have helped thousands of investment firms and their salespeople scale their businesses and careers.  What sets Dakota apart is not just what they do but why they do it. At the heart of the company is the Dakota Way—a guiding philosophy rooted in a time-tested, repeatable sales process. By creating clarity and structure in the often unpredictable world of fundraising, Dakota brings a sense of order and reliability to an otherwise chaotic industry. It's this unwavering commitment to a process-driven approach that enables Gui and the team at Dakota to inspire trust and help its clients and customers succeed. Website/Social Links https://www.dakota.com/ gui@dakota.com   https://www.linkedin.com/in/guicostin/    BOOKS 1st –Millennials Are Not Aliens  https://www.amazon.com/Millennials-Are-Not-Aliens-Everything/dp/1946633429   2nd (coming out soon) - The Dakota Way https://amzn.to/4hZ92c0 Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace.   Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

It's No Fluke
E133 McKinney's Little Caesars Ad Raises More Than Eyebrows

It's No Fluke

Play Episode Listen Later Feb 13, 2025 44:10


The ad that has everyone saying, "whoa."Lyle Yetman | Co-CCOThe best thing that ever happened to Lyle's advertising career was not getting hired as an account person at BBDO. He would have sucked at that. Instead, he became a writer. After getting his master's at the VCU Brandcenter, Lyle left his Boston roots, moved out west, and started his career at BSSP, where he worked on MINI, Chipotle, and El Pollo Loco, created the Priceline Negotiator and made award-winning spots for Google, among others. His work has been recognized by the One Show, Cannes Lions, Clios, Art Directors Club, Communication Arts, and the Effies. At McKinney, he is Co-Chief Creative Officer, overseeing all the work from the Durham and New York offices, including Little Caesars, Puma, Popeyes, and ESPN, where he continues to do award-winning work. He's got a deep and abiding love of telling stories and finding the untapped potential in every brand. After 19 years in the business, he could probably hack it as an account person now. No, he couldn't. That's a lie.Kerry O'Connor | Group Strategy DirectorKerry started her career working in communications for the Navy in Washington, D.C., before deciding to pursue a career in advertising. She attended the VCU Brandcenter where she graduated with an MS in business and a concentration in branding and strategy. Kerry joined McKinney in 2015 and honed her passion for insights on brands like CarMax, Jared, and ESPN. She was promoted to strategy director in 2021 and is creating award-winning work using her strategy smarts on Sherwin-Williams and Little Caesars. Outside of advertising, Kerry is working her way through the NYTimes Cooking archives.

DDCAST - Was ist gut? Design, Kommunikation, Architektur
DDCAST 215 - Alex Buck "Die Form und das Geld"

DDCAST - Was ist gut? Design, Kommunikation, Architektur

Play Episode Listen Later Feb 13, 2025 40:28


Alex Buck (1961) hat einen Doktortitel in Ingenieurwesen (Uni Hannover) und einen Master of Industrial Design (HfG Offenbach). Er ist außerdem Honorarprofessor für Marken- und Designstrategie an der Hochschule für Gestaltung Offenbach am Main, University of Arts and Design. Als Publizist, Berater, Hochschullehrer, Entrepreneur, Theoretiker und Stratege ist er seit rund 30 Jahren rund um das Thema Marke und Design tätig. Und er ist Autor und Herausgeber zahlreicher Artikel und Bücher zu den Themen Marke, Design, Innovation und Trendmanagement. Zum Entrepreneur: Er veräußerte 2002 seine selbst gegründete Agenturgruppe an die BBDO/Peter Schmidt Group, die neu entstandene Branding-Agentur entwickelte sich zum Branchenführer. Nach einer Dekade verließ er die BBDO und übernahm die Position des Chief Executive Officer bei Spark44 auf, nachdem er seit 2018 die Rolle des Chairman innehatte. Spark44 war eine globale "End-to-End-Customer Experience Company“ und für sämtliche Kommunikationsaktivitäten von Jaguar Land Rover weltweit verantwortlich (mit 19 Offices und mehr als 1.000 Mitarbeitern von London bis Shanghai). Nach dem Verkauf von Spark44 an Accenture übernahm er dort 2021 die Rolle eines Senior Advisors. Neben alledem führt er seit 2013 mit Kollegen „Whybrand“ eine Branding-Agentur in Frankfurt am Main, Berlin und München. Im Januar erschien sein Buch Brand is a Journey, Erinnerungen an eine erstaunliche Reise durch das Marken- und Designuniversum bei av edition in Stuttgart.

Visual Intonation
EP 106: Harlem's Storyteller with Director/Writer/Producer Cameron Tyler Carr

Visual Intonation

Play Episode Listen Later Jan 31, 2025 78:27


Cameron Carr is not just a director—he's a force of nature, reshaping the future of storytelling with a sharp focus on the human experience and Black-led narratives. Born and raised in Harlem, Carr's cinematic journey began with childhood VHS tapes and blossomed through years of working in the fast-paced advertising world at agencies like Wieden+Kennedy and BBDO. Now, after years of honing his craft in the commercial space, he's making his indelible mark on film, blending Afro-futurism, drama, and social commentary into work that's as visually compelling as it is emotionally resonant.  His directorial debut, 'Harlem Fragments', is a visceral exploration of family dynamics during the 2008 recession, telling the story of a Harlem Black family's unraveling with staggering beauty and devastating truth. Backed by FUJIFILM with a production budget of $100K, 'Harlem Fragments' doesn't just mark a new chapter for Carr—it signifies his commitment to telling deeply personal stories that speak to the broader Black experience. Shot in the very brownstone his family lost, it's an act of reclamation and self-expression, a vulnerable but powerful PSA for emotional transparency within families, especially in the Black community.  Carr's passion for storytelling is matched only by his dedication to collaboration. For him, directing is about more than just calling the shots—it's about building a village, from cinematographers to editors, all working together to deliver a piece of work that resonates. His background in advertising taught him the importance of efficiency and creativity under pressure, but it's in film where his heart truly lies. Whether it's television, branded content, or narrative features, Cameron Carr is charting a course through Hollywood with a focus on genre-defying work that highlights the complexities of Black life and culture.  As he moves forward, Carr's focus on pushing boundaries remains unwavering. Drawing inspiration from visionary directors like Jordan Peele, Barry Jenkins, and Donald Glover, he's determined to redefine what's possible in filmmaking. His trajectory is clear: continue elevating Black voices, bridging artistic disciplines, and using film to challenge societal norms. With a rapidly growing body of work, including multiple festival award-winners and collaborations with top-tier talent, Cameron Carr's future in film is as bright and innovative as the stories he creates. Cameron Tyler Carr's Website: https://www.cameroncarr.com/Cameron Tyler Carr's Instagram: https://www.instagram.com/kamcam30/?hl=enCameron Tyler Carr's IMDb: https://www.imdb.com/name/nm9270559/Cameron Tyler Carr's LinkedIn: https://www.linkedin.com/in/bycameroncarrCameron Tyler Carr's Twitter: https://x.com/cameroncarr30Support the showVisual Intonation Website: https://www.visualintonations.com/Visual Intonation Instagram: https://www.instagram.com/visualintonation/Vante Gregory's Website: vantegregory.comVante Gregory's Instagram: https://www.instagram.com/directedbyvante/ To support me on Patreon (thank you): patreon.com/visualintonations Tiktok: www.tiktok.com/@visualintonation Tiktok: www.tiktok.com/@directedbyvante

Convenience Matters
How Japan Is Reshaping Convenience Retailing - Episode 475

Convenience Matters

Play Episode Listen Later Jan 13, 2025 29:36


In just over a half century since the first c-store opened in Tokyo, the definition of convenience has been reshaped over and over throughout Asia. Hear what the big ideas are in Tokyo and which ones could be coming to your market. Hosted by: Jeff Lenard About our Guest: Mark Wohltmann, Director, NACS Global Mark is responsible for the strategic development of NACS Global, a worldwide network that supports convenience retailers and their businesses. He has more than 20 years of experience in research and consulting, with a focus on FMCG/CPG and retail. Mark began his career in the advertising industry, focusing on trade marketing and sales advertising in impulse retail channels at Dorland in Berlin and at Grey and BBDO in Duesseldorf.

Bagley Talks to an Important Person
14: Creating Mischief: How Greg Hahn turned a major setback into the industry's most talked about agency

Bagley Talks to an Important Person

Play Episode Listen Later Nov 19, 2024 54:15


Greg Hahn is the Co-Founder and CCO of Mischief @ No Fixed Address. In less than four years, Greg has taken the agency from a pandemic start-up to one of the most in-demand agencies in the US and beyond. Mischief has earned Ad Age A-List #1 Agency of the Year in 2022 and 2024, AdAge Creative Agency of the Year 2024, Adweek US Agency of the Year Award 2023, Campaign US Agency of the Year 2022 and 2023, as well as Effie's Most Effective Indy Agency 2023.   Prior to founding Mischief @ No Fixed Address, Greg was the Creative Vice Chairman of BBDO Worldwide and the Chief Creative Officer of BBDO New York. During his time leading BBDO he helped the agency earn the title of the most awarded in the world according to The Gunn Report multiple times. Greg has also been named one of the “100 Most Creative People in Business” by Fast Company Magazine and top 10 Creative Directors by Adweek. As a writer and Creative Director, Greg has won practically every advertising award there is, including multiple Grand Prix at Cannes and Best of The Decade at The One Show and two Emmys. Jason's Free Masterclass Training:  https://shorturl.at/4Mb1e Learn The Secrets And Techniques Of The World's Best Advertising Pros: https://shorturl.at/IyBVa Follow Jason on Linkedin: https://www.linkedin.com/in/jason-bagley-96b33612/ Greg's LinkedIn: https://www.linkedin.com/in/greghahn777/  Mischief's Website: https://mischiefusa.com/ 

Notable Leaders' Radio
Overcoming People Pleasing with Radical Truth Telling with Amy Armstrong

Notable Leaders' Radio

Play Episode Listen Later Nov 13, 2024 32:14


Today, on Notable Leaders' Radio, I speak with Amy Armstrong. Amy, a conflict resolution specialist, shares her incredible journey of overcoming fear, people-pleasing, and codependency. In today's episode, we discuss: Setting boundaries can be gentle yet firm. Knowing this encourages you to establish clear limits without feeling you must be harsh or confrontational, which can improve your relationships and overall well-being. Amy learned the importance of telling the truth and developing a personal identity at 45. This revelation reassures you that it's never too late to discover and embrace your true self, promoting lifelong personal growth. Fear often highlights areas for personal growth. By reframing fear as a tool for self-improvement, you can embark on personal growth rather than avoidance, empowering you to face challenges head-on. Amy emphasizes authenticity as the core of credibility and personal integrity. This encourages you to be true to yourself, fostering deeper and more genuine connections with others. Inviting others to share their perspectives promotes openness. This approach helps you build more inclusive and understanding relationships, enhancing communication and conflict resolution skills. Overcoming codependency and learning not to control life is crucial. This lesson encourages you to focus on self-awareness and authenticity, leading to healthier and more fulfilling relationships. Amy's "boundary blueprint" (VOICE) guides people in setting personal boundaries. This practical framework helps you establish effective boundaries, encouraging healthier interactions and greater self-respect. Amy has a new book "Reclaim Your Power to Resolve Conflict" coming next year. Anticipating this resource prepares you to enhance your boundary-setting skills and improve your ability to resolve conflicts.   RESOURCES: Complementary Resources: Free Conflict Quiz:  https://www.thecenterforfamilyresolution.com/  Guest Bio Amy Armstrong turns conflict into fuel for personal empowerment. As a reformed people pleaser, Amy dives into the heat of conflict and empowers leaders to be radical truth-tellers while preserving a culture of dignity and respect. Her innovative coaching inspires positive change in the courtroom, the boardroom, the classroom and even the bedroom. Website/Social Links amyarmstrong@thecenterforfamilyresolution.com  https://www.thecenterforfamilyresolution.com  https://www.linkedin.com/in/coachamyarmstrong/  @amyarmstrongconflictfree   Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace.   Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

On Strategy
Live from New York: The Future of Ideas

On Strategy

Play Episode Listen Later Nov 12, 2024 74:56


Recorded in front of a live audience at W+K, New York on Oct. 17th, 2024. We're joined by BBDO's Worldwide CCO, Chris Beresford-Hill, W+K NY's Co-CCO, Marques Gartrell, Founder and CEO of Fundamentalco, Jonny Bauer and W+K NY's CSO, Laura Rowan. Thanks to our brilliant Live Tour sponsors: Effie Worldwide, WARC and Tracksuit.

Meio & Mensagem
Falas W2W #44: O poder da criatividade brasileira no mundo, com Bianca Guimarães

Meio & Mensagem

Play Episode Listen Later Nov 12, 2024 38:10


Sócia e diretora executiva de criação na agência Mischief, Bianca Guimarães está há 15 anos nos EUA. Após algumas experiências em pequenas agências, ainda recém-formada, um período de estudos e um estágio a levaram para o que seria a grande virada da sua vida. Em Nova York, trabalhou em gigantes da comunicação como a JWT e a BBDO, consolidando sua experiência e reputação na área. Durante a pandemia, mais um grande e importante passo: a fundação de sua própria empresa, em resposta a um desafio que colocou em evidência sua essência profissional. Neste episódio do Falas Women to Watch, Bianca fala sobre os desafios e aprendizados ao migrar do Brasil para Nova York, destacando a importância do networking para o crescimento profissional. Siga o Falas Women to Watch para não perder os próximos programas, e acompanhe o Women to Watch em outros canais: Site: https://womentowatch.com.br Instagram: @womentowatchbrasil LinkedIn: https://www.linkedin.com/showcase/womentowatchbrasilSee omnystudio.com/listener for privacy information.

Confessions of a Creative Director
How To Not Hate Advertising with Nick Sonderup, Co-CCO of Strawberry Frog

Confessions of a Creative Director

Play Episode Listen Later Nov 11, 2024 63:25


On this episode, Nick Sonderup, Co-Chief Creative Director of Strawberry Frog in New York City, shares his incredible journey in the advertising industry, including stints at MTV, Wieden+Kennedy, and BBDO. Then, we'll dive into an exclusive preview of his forthcoming book, How Not to Hate Advertising, which is, in reality, a love letter to the business. The book emphasizes the importance of mentorship, navigating new technologies, maintaining empathy in client relationships, and finding fulfillment in your work.   --- Support this podcast: https://podcasters.spotify.com/pod/show/cdconfessions/support

Campaign Chemistry
TBWA\Chiat\Day New York CEO Emily Wilcox

Campaign Chemistry

Play Episode Listen Later Nov 6, 2024 28:11


After two decades at Johannes Leonardo, Saatchi & Saatchi, DDB and William Morris/Endeavor, Emily Wilcox landed at TBWAChiatDay in April this year.Wilcox talks through the first activations of recent wins including Carnival Cruise LIne and Wells Fargo; the establishment of Omnicom Advertising Group to house the holding company's BBDO, DDB and TBWA brands; Omnicom's Q3 year-over-year financials; and the legacy of TBWA chairman Jean-Marie Dru's seminal 1996 book, Disruption: Overturning Conventions and Shaking Up the Marketplace.She describes how she is using the latter as inspiration to provide an environment where young creatives are inspired to come and ply their trade.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Marketing Today with Alan Hart
442: Navigating E-Commerce Evolution and Shifting Consumer Trends with Chris Carl, the U.S. Head of Marketing at AliExpress

Marketing Today with Alan Hart

Play Episode Listen Later Oct 23, 2024 32:24


Christopher "Chris" Carl became the first U.S. Head of Marketing at AliExpress in 2023. Under his leadership, order volume increased by 60%, the brand's share of voice grew by 75%, headcount expanded by 400%, social media following surged by 500%, and brand awareness doubled. Chris's impressive marketing career began as an intern at Calvin Klein. He then moved to BBDO in Germany, where he worked on pricing strategies, market expansions, and e-commerce development for European brands. Following this, he launched the U.S. office for Pulse Advertising, focusing on influencer marketing, and served as COO and President. He also founded his own men's grooming brand before taking on his current role at AliExpress, where he continues to make a significant impact.AliExpress is a global online retail platform owned by the Alibaba Group, headquartered in China. Launched in 2010, it connects buyers with a wide range of sellers, primarily manufacturers and wholesalers from China, offering products at competitive prices. AliExpress focus is on facilitating international trade by allowing businesses and individuals to sell a wide range of products to consumers around the world at an affordable cost.On today's show, Alan and Chris discuss what AliExpress is and how it fits within the Alibaba Group. They explore advertising campaigns and partnerships, including the recent collaboration with UEFA and the latest campaign featuring David Beckham. Their conversation also touches on consumer behavior, the future of e-commerce, and how AliExpress plans to capitalize on emerging trends.In this episode, you'll learn: Strategies to enhance the online shopping experience while driving affordabilityInsights into consumer behavior and its implications for market positioningInnovative approaches to leverage emerging trends for competitive advantageKey Highlights: [01:35] Story of being brushed with fame in New York[03:13] Career path[07:20] Insights you gained from prior career experiences [11:42] AliExpress' aspirations in the U.S.[14:00] State of U.S. consumers today[16:30] Where AliExpress is focusing its energy[19:23] Campaign with David Beckham [22:33] What's next for AliExpress[24:55] Experience of your past that defines you[26:18] Advice to younger self[27:11] A topic that you and other marketers need to learn more about[28:13] Trends or subcultures others should follow[29:37] Largest opportunity or threat to marketers todayLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Notable Leaders' Radio
Grace and Growth: Embracing Your Story and Finding Self-Compassion

Notable Leaders' Radio

Play Episode Listen Later Oct 23, 2024 31:54


Today, on Notable Leaders' Radio, I speak with Andrea Sampson, Founder, Talk Boutique & The Thought Leader Academy. She highlights our neurodiversity and uniqueness as strengths, and implores us to walk into our brilliance with confidence. In today's episode, we discuss: Identify patterns in your early interests. Reflect on your childhood experiences and passions. Use this self-awareness to understand the roles you naturally gravitate toward and how you can challenge or embrace them. Leverage neurodiversity as a strength. If you identify with neurodiverse traits, see them as a unique advantage rather than a limitation. Focus on how your brain's unique way of processing information allows for deep focus and creative problem-solving, and build strategies to manage potential challenges like distractibility. Embrace leadership and visibility. If you've been comfortable as a supporter or in the background, consider stepping into leadership. Recognize when external forces or past beliefs might have held you back, and challenge yourself to take the lead, especially in areas where your voice and presence can create the most impact. Embrace your uniqueness. Give yourself permission to fully be who you are, without judgment. Recognize that past self-criticism was unfair and doesn't reflect your true value. Harness curiosity for growth. Let curiosity drive you to learn and explore deeply, even in areas where you feel uncertain. Dive into subjects that interest you and turn them into strengths, as growth often comes from curiosity. Share your story. Your unique experiences and perspectives are powerful. Share them with others through storytelling, as it fosters connection and can inspire others who may be in a similar place. RESOURCES: Complementary Resources: Framework Library Download: https://www.talkboutique.info/lm-pod-24-framework-library  Guest Bio: Andrea Sampson, CEO and Founder of Talk Boutique and the Thought Leader Academy, brings over 25 years of experience from her career in the advertising industry, where she led transformative campaigns for Fortune 100 companies. Her proven expertise in the art of narrative and integrated communication strategies revolutionized brand messaging and set benchmarks for engaging storytelling in a business context. Transitioning from advertising to thought leadership, Andrea has significantly impacted the TED community as a curator, organizer, and speaker coach for TEDx events. Her role was instrumental in bringing Singularity University to Canada, where, as Head of Faculty for Singularity U Canada, she merged her communication skills with the exponential technologies shaping our future. Her leadership extended to overseeing the certification of Singularity University's faculty globally, ensuring the highest standards of excellence in presentations and speaking using a TED-style approach for technical speakers. At the Thought Leader Academy, Andrea champions a collaborative platform for nurturing the thought leaders of tomorrow by developing their stories and the ideas they hold today. She focuses on cultivating a space where diverse voices can amplify their influence, impact, and income, shaping a future that is resilient and representative of all who live within it. info@talkboutique.com  https://talkboutique.com/  https://www.instagram.com/thisisandreasampson/  https://www.instagram.com/talk.boutique/  https://www.youtube.com/@talk.boutique  https://www.linkedin.com/in/acsampson/  https://www.linkedin.com/company/talkboutique/  https://www.facebook.com/talkboutiqueinc  Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/

Notable Leaders' Radio
The Power of Patience, Mindset, and Resilience

Notable Leaders' Radio

Play Episode Listen Later Oct 16, 2024 31:47


Today, on Notable Leaders' Radio, I speak with Jason Wright, CEO and Founder at Intentionally Inspirational – Automated Marketing. He highlights seizing opportunity, embracing uncertainty, and focusing on solutions. In today's episode, we discuss: Seize opportunities early and embrace entrepreneurship. Identify opportunities around you and take initiative. Early lessons in entrepreneurship can come from simple moments that set the stage for future success. Embrace uncertainty and lean into discomfort. Success often lies in stepping into the unknown. Don't let fear keep you from exploring new possibilities or pursuing your true passion. Surround yourself with the right support. Choose a community that supports and understands your vision.  Embrace patience in your journey. Success takes time. Patience allows you to stay resilient through challenges and failures, knowing that progress will come if you remain consistent. Take breaks to re-energize. When things feel stagnant or overwhelming, shift your energy by stepping away from the grind.  Focus on solutions, not problems. Instead of dwelling on setbacks, train your mind to look for the opportunities that challenges present.  RESOURCES: Complementary Resources:  https://www.getmorepassiveinvestors.com/letsgo  Guest Bio: Jason is a speaker, author, entrepreneur, limited partner real estate investor, podcast host and digital marketing architect with a passion for helping other business owners with their sales funnels. Jason prides himself on his ability to connect with people and speak to them in a language they understand. Jason is able to design successful marketing automation machines all while keeping a positive attitude and sense of humor along the way. inspire@greyfoxbusiness.com www.intentionallyinspirational.com  https://www.instagram.com/intinspodcast/  https://www.linkedin.com/in/thejasonwright/  https://www.youtube.com/channel/UCimr3WepHAUcJr-n9m9k4IA   https://www.facebook.com/IntentionallyInspirational/    BOOKS The Backwards Route to Forward Progress: 7 Solutions For Crushing Fear, Self-Doubt, and Limiting Beliefs by Jason Wright Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

On Strategy
The truth behind the Michael Cera campaign

On Strategy

Play Episode Listen Later Oct 3, 2024 63:03


Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO shares the real story behind the Michael Cera campaign, one he lead while at Ogilvy. Frustrated by how it was being told, he shares the reality. Thanks to JIRA for sponsoring this episode and to Tracksuit for supporting our show.

Living a Nutritious Life with Keri Glassman
Episode 32: Dr. Sarah Milken: Navigating Midlife Challenges and Career Changes

Living a Nutritious Life with Keri Glassman

Play Episode Listen Later Sep 24, 2024 59:51


Living a Nutritious Life PodcastWelcome to episode 32 of the Living a Nutritious Life Podcast! We are thrilled to welcome the amazing Dr. Sarah Milken, the founder and host of the uber popular podcast, The Flexible Neurotic.About Our Guest:Dr. Sarah Milken graduated with honors from the University of Pennsylvania, with a B.A. in communications. After graduating, Sarah worked at the BBDO advertising agency in London. Upon returning to Los Angeles, Sarah received her M.A. and PhD in educational psychology at the University of Southern California. Read her full bio here.What You'll Learn in This Episode:- How to manage midlife changes and challenges both physically and psychologically.- The importance of individualizing health routines and finding what works best for you.- The benefits of specific supplements and how they can be incorporated into a midlife wellness plan.Episode Highlights:- Introduction and anecdotes about Sarah's morning routine [01:15]- Midlife supplements and their benefits, including creatine and collagen [27:00]- The pros and cons of intermittent fasting for midlife women [35:50]- Personal reflections on midlife challenges and intentional living [43:00]About Living a Nutritious Life Podcast:Welcome to the Living a Nutritious Life podcast with Keri Glassman, MS, RDN, CDN, where she breaks down the latest nutrition science into smart, actionable tips to help you live your most nutritious life.On the Living a Nutritious Life podcast, Keri and her world-renowned guests cut through the noise, sharing unparalleled, forward-thinking tips, tricks, and the latest in health, wellness, and nutrition science.Listen as Keri and her expert guests explore the physiological and behavioral connections that explain, for example, why the common wisdom around dieting and exercising alone doesn't work, so you can finally make the meaningful changes you've been looking for.Thank you for tuning in to this episode of the Living a Nutritious Life podcast. We hope you enjoyed the conversation as much as we did! If you found value in this episode, please RATE, REVIEW, and SHARE.Ready to Dive Deeper?Are you ready to dive into the world of nutrition and wellness even deeper and become a certified nutrition coach? Join our amazing global community of like-minded students and alumni. Get in on the action – enroll in our Become a Nutrition Coach program at nutritiouslife.com/bnc. Keri has a lot to teach, and we're here to help you get started on your journey!Connect with Sarah Milken:Host: The Flexible Neurotic PodcastFollow me on: InstagramWebsite: www.theflexibleneurotic.comConnect with Keri on social:- Instagram: instagram.com/nutritiouslifeofficial/- Instagram: instagram.com/keriglassman/- Facebook: facebook.com/KeriGlassmanNutritiousLife- LinkedIn: linkedin.com/company/nutritiouslife- Pinterest: pinterest.com/nutritious_life/- Website: nutritiouslife.com/- Become a Nutrition Coach: nutritiouslife.com/bnc/Copyright © 2023 Nutritious Life.#LivingaNutritiousLife #NutritiousLife Hosted on Acast. See acast.com/privacy for more information.

Notable Leaders' Radio
Don't Let Shame Dictate What You Can Do or Achieve!

Notable Leaders' Radio

Play Episode Listen Later Sep 18, 2024 34:29


Today, on Notable Leaders' Radio, I speak with Taylor Jacobson, Founder and CEO of Focusmate. He highlights the importance of embracing collaboration, asking for help without shame, and gives tools for overcoming procrastination. In today's episode, we discuss: . Embrace Being a Beginner. Don't be afraid to start something new, even if you're not great at it initially. The only way to improve is through consistent practice, and giving yourself permission to have a “shitty first draft” is crucial for growth. Ask for Help Without Shame. Embrace collaboration by asking others for support or to simply keep you company while you work. Recognize that asking for help is a strength, not a weakness, and can boost productivity and focus. Prioritize Tasks That Energize You. Focus on doing tasks that bring you energy and passion, and don't be afraid to delegate the ones that drain you. Asking for help not only lightens your load but allows others to shine in their strengths. Guest Bio: Taylor is on a mission to heal the culture of fear and shame around productivity and help people give their gifts with love and confidence.  Focusmate offers a supportive online community where open-minded people can experience the joy of getting things done together. To date, Focusmate has hosted over 9 million co-working sessions for members in over 170 countries worldwide.  Taylor Jacobson's work and perspectives on productivity, authenticity, and the future of work have been featured in publications such as The New York Times, BBC, NPR, GQ, CNN, and more. Website: https://focusmate.com/ LinkedIn: https://www.linkedin.com/in/taylorjacobson/  Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/   

Notable Leaders' Radio
Strategies for Elevating Leadership and Team Performance with Tammy Klotz

Notable Leaders' Radio

Play Episode Listen Later Sep 11, 2024 33:23


Today, on Notable Leaders' Radio, I speak with Tammy Klotz, the Chief Information Security Officer at Trinseo. She highlights actionable strategies for elevating leadership and team performance.     In today's episode, we discuss: Establishing clear boundaries. Define and communicate each person's responsibilities and how they impact their teammates and the overall project to develop strong collaboration across teams and functions. Fully embrace resiliency and cultivate it in your team. Resilience is developed when we learn from failures and setbacks as a team. Use these experiences to fuel determination, individual growth, and more profound team resiliency. “Never let a good crisis go to waste.” In Cyber Security, there are no “I will get to it later” crisis calls for immediate action. Once calm has been restored, it is time to gather your team(s), dissect all that happened, and identify the elements that need to be altered, enhanced, deleted, newly developed….   Foster individuality and motivate your team. Encourage your team members to develop their unique strengths and identities. Avoid forcing conformity; instead, celebrate their uniqueness and energize them with motivational moments. Use quotes, stories, or insights to keep them focused and positive. Building trust and respect. Cultivate trust and respect within your team by consistently demonstrating empathy and grace. Recognize the impact of your actions and words on others, and strive to create a supportive environment. Guest Bio: Tammy Klotz is a vibrant and accomplished executive and best-selling author with over three decades of diverse experience in the manufacturing industry, specializing in cybersecurity and transformational leadership.  She also offers keen expertise in navigating mergers, acquisitions, and divestitures within both publicly traded and privately held companies and is seasoned in security, risk, and compliance leadership. Tammy brings a dynamic and positive approach to problem-solving, excelling in simplifying intricate IT and cybersecurity concepts and facilitating pragmatic, non-technical dialogues that resonate with business executives.  She is recognized as a strong, knowledgeable, thoughtful security executive who excels in public speaking and thought leadership, striving to empower others through knowledge sharing. Email: tamklotz@gmail.com LinkedIn: https://www.linkedin.com/in/tammyklotz/ Leading with Empathy & Grace: Secrets to Developing High-Performance Teams by Tammy Harkins Klotz: https://amzn.to/3MnoAZc   Belinda's Bio: The Founder of BelindaPryune.com, Belinda is a sought-after global leadership advisor, coach, and consultant for executive management at IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. She frequently partners with individual executives and entrepreneurs to map career trajectories, solve internal problems, and fuel business growth strategies. Belinda is a founding C-suite and executive leadership coach for Chief, the fastest-growing executive women's network. Since 2019, she has delivered more than 94 interviews with top-level executives and business leaders who peel back the curtain, sharing the truth of what it took to achieve their success on her Notable Leaders Radio podcast.    Belinda is a masterful communicator who helps you examine your strengths, clarify development areas, and identify your unique value to become a leader others choose to follow. As a partner to executives in various sectors, from sole proprietors to Fortune 500 leaders, she guides you to expand your vision and your company's reach.    She used her strategic acumen to become the EVP of Grey Worldwide's Executive Creative Team of 500 across 80 international offices. By developing Grey's “Global & Regional Creative Councils” to foster communication and collaboration between 200+ international creative directors, Belinda effected a worldwide transition to solution selling, unified the company's brand, and built a knowledge-sharing network.  Belinda was part of a four-person team that restructured Grey's NY headquarters into seven “Villages” and developed Grey's “Global Creative Council” to foster communication and collaboration among 200+ international Creative Directors. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/   

Learnings from Leaders: the P&G Alumni Podcast

“It's not all a straight line up — there are ups and downs. Success is defined just as much in the times where you struggle and you pick yourself up and you continue going.” Samantha Avivi is the CMO at Bayer Consumer Health, North America. She has over 30 years of experience in 40+ countries, working with some of the world's largest brands and companies - from Y&R, BBDO, P&G, Kimberly Clark, ADT, Tenneco, and Advance Auto Parts. Sam grew up in Florida and before moving to NYC to rise through the ranks of the ad agency world before taking a chance on a mock-interview at P&G. Her journey is a reminder of the importance of curiosity, and being open to non-linear paths for personal and professional learning. Sam attended the University of Florida, is married to her high school sweetheart, has 3 kids, and is an avid runner. You'll enjoy this candid conversation on the influence of family and exploring new and different paths to find what truly makes us happy. This conversation was hosted by Ida Abdalkhani, Change Catalyzer — an award-winning entrepreneur, speaker, and P&G Alumni Board Member.

Behind the Brand with Bryan Elliott
Be So Good They Can't Ignore You | Greg Hahn, Mischief Chief Creative Officer

Behind the Brand with Bryan Elliott

Play Episode Listen Later Aug 28, 2024 47:59


Greg Hahn is an advertising legend. From his bio:"Greg is the Co-founder and Chief Creative Officer of Mischief @ No Fixed Address. Greg is going to go rogue and move this missive to first person. I started Mischief because I wanted to create a place where people- both employees and clients- could come and do the best work of their lives, with less layers, pretense and other unnecessary complications. In 2022, less than two years into its existence, Mischief was named Agency of the Year by Adage Magazine, Agency of the Year by Campaign US and the second most innovative agency by Fast Company. Recently Mischief was named 2023's Agency of the Year by Adweek, Agency of the Year for a second time by Adage in 2024, Creative Agency of the Year by Adage and one one of the 20 most creative companies by GQ. Previous to Mischief, Greg was the CCO of BBDO NY. During that time BBDO was recognized as the most awarded agency in the world by the Gunn Report. It was also named Agency of the Year at The One Show, ADC and The Webbys multiple times."Special Thanks to our Sponsor WeWork!With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrandSpecial ThanksThis episode is brought to you by our friends at Burst Creatine gummies. There are a bunch of creatine choices out there but they're not all safe and 3rd party tested.I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with. Leave dry scooping to the meatheads, it messes up your gut health anyway…Burst creatine gummies aren't made in some factory in China where your creatine is getting mixed with who knows how many other powders or medications they have being made there. Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery. They taste pretty good too. And since I can't have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level. Want to try them out?  Just go to burstcreatine.com and order your first bag and get in the game. Support the Show.

The Innovation Economy
#36: Branding in a Rapidly Changing World

The Innovation Economy

Play Episode Listen Later Aug 27, 2024 41:10


This episode digs into rapid change and shows how branding - both personally and professionally, drives positive results in a world where the only constant is change. In this episode of Brand the Change, Bonnie Habyan chats with two of USA Today's leaders, Kelly Andresen, President, USA Today National Sales, and Jenny Huang, Director, B2B Brand Marketing, to talk about the decades of innovation surrounding the country's first national newspaper, the evolution of content consumption over the years, and how USA Today has strategically and successfully adapted to remain a strong and growing brand in the fiercely competitive news space. Kelly Andresen is President of USA TODAY, National Sales, leading Gannett's national sales division, inclusive of the USA TODAY Network, Gannett's portfolio of over 250+ local and national sites. In this role, Andresen also oversees Gannett's national revenue operations, with a mix of retail marketing, branded content, and programmatic advertising.  In addition, she heads up Gannett's Sports Media Group sales and strategy division. Andresen received an MBA from the Robert H. Smith School of Business at The University of Maryland and is a graduate of Goucher College in Maryland. Jenny Huang is an innovative marketing executive with a unique blend of creativity and strategic insights. Honored in Campaign Magazine US' "Inspiring Women" and CIO VIEWS' “Most Innovative Leaders in Brand Marketing”, she holds multiple Cannes Lions and judges esteemed awards like the AAF American Advertising Awards. Currently Director of B2B Brand Marketing at Gannett USA TODAY Network, Jenny previously led marketing and communication initiatives for Fortune 500 clients at BBDO. Beyond marketing, she is a concert pianist, DEI advocate, and public speaker, with leadership roles at Omnicom Group's Asian Leaders Circle. Jenny's global influence spans 10+ countries as a classical pianist. Explore more at jennyhuangmusic.com. Resources This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/INNOVATE and get on your way to being your best self. The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

The Innovation Economy
#36: Branding in a Rapidly Changing World

The Innovation Economy

Play Episode Listen Later Aug 27, 2024 46:39


This episode digs into rapid change and shows how branding - both personally and professionally, drives positive results in a world where the only constant is change. In this episode of Brand the Change, Bonnie Habyan chats with two of USA Today's leaders, Kelly Andresen, President, USA Today National Sales, and Jenny Huang, Director, B2B Brand Marketing, to talk about the decades of innovation surrounding the country's first national newspaper, the evolution of content consumption over the years, and how USA Today has strategically and successfully adapted to remain a strong and growing brand in the fiercely competitive news space. Kelly Andresen is President of USA TODAY, National Sales, leading Gannett's national sales division, inclusive of the USA TODAY Network, Gannett's portfolio of over 250+ local and national sites. In this role, Andresen also oversees Gannett's national revenue operations, with a mix of retail marketing, branded content, and programmatic advertising.  In addition, she heads up Gannett's Sports Media Group sales and strategy division. Andresen received an MBA from the Robert H. Smith School of Business at The University of Maryland and is a graduate of Goucher College in Maryland. Jenny Huang is an innovative marketing executive with a unique blend of creativity and strategic insights. Honored in Campaign Magazine US' "Inspiring Women" and CIO VIEWS' “Most Innovative Leaders in Brand Marketing”, she holds multiple Cannes Lions and judges esteemed awards like the AAF American Advertising Awards. Currently Director of B2B Brand Marketing at Gannett USA TODAY Network, Jenny previously led marketing and communication initiatives for Fortune 500 clients at BBDO. Beyond marketing, she is a concert pianist, DEI advocate, and public speaker, with leadership roles at Omnicom Group's Asian Leaders Circle. Jenny's global influence spans 10+ countries as a classical pianist. Explore more at jennyhuangmusic.com. Resources This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/INNOVATE and get on your way to being your best self. The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

A Dose of Black Joy and Caffeine
Season 9 - [EP 227] Marques Gartrell (Co-Chief Creative Officer) Wieden+Kennedy New York

A Dose of Black Joy and Caffeine

Play Episode Listen Later Aug 21, 2024 28:32


Marques Gartrell is Co-Chief Creative Officer of Wieden + Kennedy New York, where he leads Wieden's largest office alongside creative partner Brandon Henderson and president Jiah Choi.  Prior to his role as CCO, Gartrell was global ECD of McDonald's, where he and his partner Brandon helped reinvigorate cultural relevance for the brand through iconic work like the Famous Orders platform, Menu Hacks, the adult happy meal, and Grimace's Birthday— including a purple milkshake-turned viral TikTok trend. He and his team's work has led to explosive growth and recognition for McDonald's, including being named Effie's Most Effective Brand in 2022, and earning the Most Effective Campaign distinction for Famous Orders in 2023. Throughout his career, Gartrell has led award-winning creative platforms on behalf of a number of other household name brands, including Delta, Vitaminwater, HBO, Duracell, Reebok, Busch, Budweiser, DIRECTV and the NFL. Before coming to Wieden, Marques spent time at Deutsch NY, BBDO, Grey, TBWAChiatDay, Saatchi&Saatchi and Fallon.

DEMENTES
Cómo ser creativo en diferentes áreas, ser autodidacta y conectar con la gente | René Cárdenas | 347

DEMENTES

Play Episode Listen Later Jul 29, 2024 123:08


René Cárdenas es un creativo, fundador de la agencia creativa Mediodía. Estudió mercadotecnia y, autodidacta en el diseño desde los 12 años, llegó a ser diseñador gráfico desde muy joven para luego dar el salto a gigantes de la publicidad como BBDO y Young & Rubicam siendo copywriter y director creativo. Después,  René decidió fundar Mediodía, donde se han creado proyectos muy diversos: diseño de interiores, libros, publicidad, arte y un largo etcétera. En este episodio hablamos de temas como la “materia prima” que tenemos para trabajar, ser un mal estudiante, conectar mejor con las personas y su experiencia con el daltonismo.

Notable Leaders' Radio
Overcoming Challenges: Betty Devita on Leadership and Growth in Male-Dominated Fields

Notable Leaders' Radio

Play Episode Listen Later Jul 24, 2024 34:59


Today, on Notable Leaders' Radio, I speak with Betty Devita, Global C-Suite Leader, Board Director, and Fintech Advisor. She shares her upbringing as a first-generation American with immigrant parents from Italy and Poland, the risks and rewards of moving internationally for her career, and how her career has positively influenced her children, teaching them about gender equality, cultural diversity, and the importance of being open-minded and adaptable.   In today's episode, we discuss: The power of mentorship and cultural adaptation is crucial for integrating and thriving in new environments. Stepping into a leadership role requires significant personal growth and adaptation, leading to a profound transformation. “Filling your agenda doesn't mean that you're going to be full. That's more about quality than quantity.” And accepting that it's not an always must do constant battle for the most busy, it doesn't matter. Successful leaders understand the evolving definition of success and the importance of balancing professional achievements with personal well-being and family life.   Guest Bio: With over 35 years of experience in the global consumer financial services and payments industry, Betty DeVita is a seasoned banker and payments expert, fintech advisor and leader with a passion for digital transformation and open banking to drive growth, innovation, and strategic partnerships.  As a member of the Board and Chief Business Officer at FinConecta, DeVita leverages her expertise in strategy, value creation, partnerships, and scaling to match and integrate financial institutions and fintechs worldwide through a single platform, enabling faster and more efficient delivery of digital solutions for customers.  Before joining FinConecta, she served as the Chief Commercial Officer of Digital Payments and Labs at MasterCard, where she was responsible for commercializing innovative products and platforms in the areas of order ahead payments, IoT commerce, and moving beyond payments to drive brand loyalty.  Prior to that, she was the President of MasterCard Canada, overseeing all aspects of the enterprise, driving growth and expansion and held various senior leadership positions at Citi in Latin America, the U.S., and Asia, culminating as the Chair and CEO of Citibank Canada.  She served on the Exec Council of the Canadian Bankers Association and in 2014 was inducted into the Women's Executive Network Hall of Fame as one of Canada's Most Powerful Women.  Throughout her career, she has been recognized as a global C-suite leader, board director, and fintech influencer, and have served on multiple boards and advisory councils in the private and public sectors, including Molson Coors, Popular, Home Capital Group, and NACD New York Chapter, serving on Audit, Talent/Compensation, and Technology Committees.  DeVita holds a Bachelor of Science from St. John's University, a CEO Certificate from Wharton-KMA, and an Institute of Corporate Directors certification from the University of Toronto and is a passionate advocate and proponent of women's leadership and development and connector of people and ideas. Email: betdevsolutions@gmail.com Website: https://betdevsolutions.com/ Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/   

Notable Leaders' Radio
The Game of Life with Jose Berlanga

Notable Leaders' Radio

Play Episode Listen Later Jul 17, 2024 34:13


Today, on Notable Leaders' Radio, I speak with Jose Berlanga, Real Estate Investor, Author, and Speaker. He shares his life experience of being on death's door at age four and how he developed an enlightened perspective on using his challenges for good.   In today's episode, we discuss: “Life carves you into the person you eventually become,” says Berlanga. Overcome obstacles with the knowledge that there is learning in every experience that will guide you on your journey.  Use your challenges to your advantage. Approach them with a problem-solving attitude rather than a victim of the challenge.  “Don't let yourself be taken over by these circumstances.” “Did my situation bother me? Yes, it affected me. Was it difficult? Extremely. But I made it a point not to stop living, to listen to myself/intuition and do what I needed to do.”  Successful entrepreneurs take risks, understand uncertainties, know from the get-go that it will be difficult, and learn the lesson in every "failure".   RESOURCES: Complementary Resources: NOTABLE GUEST INTERVIEWS: Business Owners & Entrepreneurs Podcast with Peter Boolkah: Lessons Learned: Wins, Losses, and the Raw Truth About Business Growth W/ Jose Berlanga Stories that Empower: Jose Berlanga GET UNSTUCK: Talking about entrepreneurship with Jose Berlanga ARTICLES ABOUT JOSE: MSN: The Comeback Miracle Yahoo: Jose Berlanga Unveils the Blueprint for Success with Book, 'The Business of Home Building' Guest Bio: In every facet of his life and endeavors, real estate investor, author, and speaker Jose Berlanga is a force of unwavering tenacity.  At only four years old, Jose found himself at death's door following a devastating accident that left his body covered in third-degree burns. He spent his childhood growing up in various hospitals, leaving behind both physical and emotional scars that would carry into his adulthood. Determined not to let tragedies solely define his life story, Jose set out to make a name for himself. Led by his passion and curiosity for the business world, entrepreneurship came naturally to him. Jose's entrepreneurial pursuits have spanned numerous industries, with one thing remaining constant: his persistence and level of involvement. With all his pursuits, Jose takes a hands-on approach, getting involved in the day-to-day of all departments at what many may consider an unusual level. This involvement ranged from hiring and training hundreds of people, to personally negotiating a few thousand real estate transactions, both buying and selling.  Jose has achieved multimillionaire status four distinct times, in four separate industries: an import/export company for machinery for the Petrochemical industry, investments including a chain of Italian coffee bars, a residential construction company, and lastly, land development & construction.  Each success was a feat of starting from ground zero and meticulously building his wealth anew. His journey has involved constructing complex business infrastructures, only to lose them to factors beyond his control, such as economic downturns, currency fluctuations, and world financial crises. Alongside his four multimillion-dollar endeavors, there have been countless other businesses, too.  Despite facing monumental setbacks, Jose has consistently risen from the ashes of lost enterprises, reinventing himself, venturing into new industries with renewed vigor and determination, and found even greater success in each new endeavor. Website:  Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/

The Self-Employed Life
943: Peter Wilken – Unveiling the Power of Brand DNA

The Self-Employed Life

Play Episode Listen Later May 22, 2024 47:59


In this episode of The Self-Employed Life, I had the pleasure of speaking with Peter Wilkin, a branding expert, about the importance of understanding personal brand DNA. Peter shared valuable insights on the components of brand DNA, including role, beliefs, promise, benefits, spirit, and icons. He emphasized the significance of brand DNA as a compass that guides individuals through turbulent times in their self-employed businesses. Peter's concept of brand DNA as a life jacket in rough seas resonated with me, highlighting the importance of anchoring oneself in personal values and beliefs. Overall, the episode provided a compelling perspective on the role of brand DNA in navigating the complexities of personal branding and business success. Peter, a veteran of the advertising golden era, led agencies for Ogilvy, Leo Burnett, and BBDO across global hubs. As Head of BBDO Asia Pacific, he oversaw 14 markets, shaping iconic brands like Coca-Cola and IBM. Now, through Dolphin Brand Strategy, he guides clients in brand and strategic planning, sharing insights from his book "Dim Sum Strategy" and speaking on unleashing creative thinking for impactful change. A family man based in Vancouver, Peter enjoys globetrotting, sports, and wildlife, especially otters, tigers, and, of course, dolphins. And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com.  Peter Wilken, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – https://www.peterwilken.com/ Peter Wilken on LinkedIn (@peterwilken) Contact Jeffrey – SelfEmployedNewsletter.com JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources– The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Brands On Brands On Brands
How to Successfully Position or Reposition Your Brand with Ulli Appelbaum | Ep. 282 (Rebroadcast)

Brands On Brands On Brands

Play Episode Listen Later May 9, 2024 42:13


Today's show is all about brand positioning. Learn how to think about developing it, how to make yourself unique, and how to make yourself stand out in your market. Our guest Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience. Ulli's held leading strategy roles at some of the largest advertising agencies in the world, including, BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He's contributed to seven Effies and an Advertising Research Foundation Ogilvy Award for Excellence in Research. In 2016, he founded a brand strategy firm called First The Trousers Then The Shoes Inc. He's also the author of the bestselling Brand Positioning Method Cards and you can find all of that at www.first-the-trousers.com This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! https://www.podcastbrandingacademy.com THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets. https://www.brandsonbrands.com/the-podcast-walkthrough