Podcasts about bbdo

  Today, on Notable Leaders' Radio, I speak with Amy Chinian, Founder & Visionary Behind My Hair Helpers She highlights how perseverance, creativity, and unwavering faith helped her overcome financial hardship and build a successful lice removal business from the ground up. In today's episode, we discuss: Perseverance, creativity, and unwavering faith can turn even the toughest setbacks into a thriving business and renewed purpose,  showing that consistent effort and a solutions-oriented mindset often transform adversity into a life-changing opportunity. Aligning your work with a mission to help others leads to deeper fulfillment and genuine impact, demonstrating that purpose-driven actions not only benefit others but also bring meaning to your everyday life. Choosing faith over fear transforms anxiety into clear decision-making and emboldens you to bravely move forward even when the outcome isn't guaranteed. Using your gifts to uplift others creates meaning that transcends financial or external success, proving that your greatest legacy comes from the positive difference you make in the lives of those around you.   RESOURCES:   Guest Bio: Amy Chinian is the founder of My Hair Helpers, a head lice removal company rooted in compassion, education, and empowerment. After experiencing a significant financial setback, Amy rebuilt her life and business from the ground up, turning a deeply personal challenge into a thriving nationwide brand. With a focus on non-toxic solutions, expert-level service, and unmatched customer care, Amy has become a trusted voice for families navigating difficult situations.    Her journey is a testament to perseverance, faith, and the power of purpose-driven entrepreneurship.   Website/Social Links: info@myhairhelpers.com  Website: www.myhairhelpers.com   Instagram: www.instagram.com/myhairhelpers   YouTube: https://www.youtube.com/channel/UCixbWLmr50f9frZZPQYv15w   LinkedIn: https://www.linkedin.com/in/amy-chinian-90697b22/   Belinda's Bio: Belinda Pruyne is a renowned Leadership Advisor, Executive Coach, Consultant, and Keynote Speaker recognized for her ability to transform executives, professionals, and small business owners into highly respected, influential leaders. As the Founder of BelindaPruyne.com, she partners with top-tier organizations, including IBM, Booz Allen Hamilton, BBDO, Hilton, Leidos, Yale School of Medicine, Landis, Discovery Channel, and the Portland Trail Blazers. Recently, she led the redesign of two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is also a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. A thought leader in leadership development, Belinda is the creator and host of the Notable Leaders Radio podcast, where she has conducted 95+ interviews with top executives and business leaders, revealing the untold stories behind their success. Previously, as Executive Vice President, Global Director of Creative Management at Grey Advertising, she oversaw a global team of 500 professionals, gaining deep expertise in client services and executive leadership. With 25+ years of experience, Belinda is a trusted advisor to startups, turnarounds, acquisitions, and Fortune 500 companies, delivering strategic, high-impact solutions in today's fast-evolving business landscape.   Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

Today, on Notable Leaders' Radio, I speak with Fairley McCaskill, Media Strategist & Founder | SJ&Y PR. She shares how resilience, self-awareness, and intentionality shaped her journey from single motherhood to becoming a successful leader in the music industry.   In today's episode, we discuss: Reflect on your roots for career inspiration. Look at your childhood passions and the environments you grew up in to uncover talents and interests that could shape your future.  Unlock personal clarity and direction by revisiting what has always inspired you. Make resilience your superpower. Don't shy away from difficulties; instead, view them as chances to adapt, overcome, and thrive.  Experience a mindset shift that empowers you to tackle anything life throws at you. Let go of perfectionism to unlock real progress. Recognize that mistakes and imperfection are part of success, not enemies of it. Reduce stress and open yourself up to greater creativity, innovation, and satisfaction. Use storytelling to connect and build impact. Telling your story authentically can foster deep connections and inspire others.  Discover your purpose and influence by sharing what makes you unique and learning to view your journey as a valuable narrative. Step up to visible leadership, especially if you've been behind the scenes. Don't be afraid to let your work, perspective, and presence be recognized.  Inspire others, open doors for yourself, and shape the spaces you're in.   RESOURCES:   Guest Bio Fairley McCaskill is a leading media strategist known for shaping culturally resonant narratives and elevating bold, authentic voices. Her recent client roster reflects both legacy and next-gen talent — including Missy Elliott, Jason Derulo, Janelle Monáe, BRELAND, Flyana Boss, Alicia Creti, and Raiche among others — and she brings both sharp strategy and a deeply human touch to every campaign. Whether amplifying icons or launching rising stars, Fairley blends industry insight with creative direction to build lasting visibility and purpose-driven impact. She's a trusted voice behind the scenes, aligning artists, personalities, and brands with the moments, messages, and platforms that matter most. With a passion for powerful storytelling and purpose-led branding, Fairley has built a reputation for representing talent and projects that stand for something — across music, film, fashion, and advocacy. Her work lives at the intersection of visibility and integrity, where media strategy, talent relations, and cultural insight come together to create long-term narratives that resonate. To Fairley, good PR is more than just press — it's about presence, purpose, and transformation. She is the steady, strategic hand helping talent show up in the world as their most aligned and amplified selves.  “I create uncommon connections that produce uncommon results.”  ~Fairley McCaskill    Website/Social Links IG: @susiejuan  LinkedIn: https://www.linkedin.com/in/fairleymccaskill   Belinda's Bio: Belinda Pruyne is a renowned Leadership Advisor, Executive Coach, Consultant, and Keynote Speaker recognized for her ability to transform executives, professionals, and small business owners into highly respected, influential leaders. As the Founder of BelindaPruyne.com, she partners with top-tier organizations, including IBM, Booz Allen Hamilton, BBDO, Hilton, Leidos, Yale School of Medicine, Landis, Discovery Channel, and the Portland Trail Blazers. Recently, she led the redesign of two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is also a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. A thought leader in leadership development, Belinda is the creator and host of the Notable Leaders Radio podcast, where she has conducted 95+ interviews with top executives and business leaders, revealing the untold stories behind their success. Previously, as Executive Vice President, Global Director of Creative Management at Grey Advertising, she oversaw a global team of 500 professionals, gaining deep expertise in client services and executive leadership. With 25+ years of experience, Belinda is a trusted advisor to startups, turnarounds, acquisitions, and Fortune 500 companies, delivering strategic, high-impact solutions in today's fast-evolving business landscape.     Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

Peter Wilken is a branding expert with 30 years of experience working with some of the world's most prestigious brands, including Coca-Cola, BMW, Disney, FedEx, IBM, McDonald's, Shell, Sony, and Visa.A 'madman' advertising veteran, Peter ran top creative agencies such as BBDO, Leo Burnett, and Ogilvy. He co-founded The Brand Company in 2002, a Hong Kong-based firm whose clients included AIG, SmarTone-Vodafone, and Shangri-La Hotels.A global nomad, Peter has lived in England, Scotland, America, the Solomon Islands, Singapore, China, and the Philippines. He moved to Canada in 2007, where he founded his private consulting company, Dolphin Brand Strategy, and the online brand strategy coaching platform, The Lighthouse Brand Strategy Academy. Launched in late 2023, the academy is Peter's online course and mentoring program focused on democratizing effective brand strategy, making it accessible, affordable, and actionable to small business owners, solopreneurs, and brand strategists everywhere.Peter is the author of Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands, which includes more than 40 carefully curated, bite-sized creative and strategic thinking tools, as well as the free e-book, The 10 Commandments to Build a Strong Brand (and Steer Your Ship). He lives in West Vancouver, BC, with his wife Regina. They have three grown sons, two grandchildren, and a beagle.Connect with Peter here:https://www.linkedin.com/in/peterwilken/https://www.facebook.com/lighthousebrandstrategy/https://www.instagram.com/dolphinbrandman/https://www.peterwilken.com/Don't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12 - 1:30 pm EST here:https://networkacademy.kartra.com/page/LinkedIn101

In this episode of Spikes Excitement Talk, Gordon sits down with Jordan Liebman.Jordan is a powerhouse in marketing with a career that spans top creative agencies like Publicis, BBDO, and McGarryBowen, and executive leadership roles at Verizon and Konica Minolta. He's also the voice behind a viral LinkedIn post about the New York Knicks that sparked our connection.During the talk Jordan shares how a love for storytelling at the age of 15 turned into a calling. He unpacks the shift from campaign-building to company-building, why the most impactful marketing today is rooted in creativity, empathy, and meaning. Furthermore how early mentors and agency experiences shaped his leadership journey. From winning his first Cannes Lion to moving in-house at Verizon, Jordan opens up about servant leadership, building brands with purpose and learning from some of the best minds in the business.The conversation explores how marketing is becoming the connective tissue of modern organization and why the best CMOs are no longer just brand stewards but growth architects. Jordan unpacks the shift from campaign-building to company-building, and why the most impactful marketing today is rooted in creativity, empathy, and meaning.Tune in to get inspired by Jordan's passion for the craft and commitment to transformation.

Welcome to Notable Leaders Radio! I'm Belinda Pruyne, in this milestone 100th episode, I'm celebrating the incredible guests who've shared their wisdom, courage, and vulnerable stories over the years.  In today's episode, we discuss: Discover the real journeys behind "overnight success" stories—Because you'll see that even the most accomplished leaders face setbacks and internal challenges, giving you permission to honor your own slow burn to success rather than compare yourself to unrealistic narratives. Those “overnight successes” actually take 15 years of hard work and pushing through whatever is in your way. Learn about finding and using your unique voice, especially in male-dominated industries (Ivy Slater's, Vice Admiral Sandra Stosz's, Michelle Russo's, Amy Conway-Hatcher's, Dr Mary O'Connor's, stories)—If you're struggling to stand out or be heard, their insights will help you leverage your strengths in any challenging environment.  Hear diverse stories of joy, resilience, and strategic risk-taking—so you can build more joy, clarity, and growth into your own work, borrowing from actionable wisdom shared by a variety of leaders, from corporate executives to entertainers/authors to military figures, and the list goes on. See the power of “Being More You, Not Faux You” in tough situations (Amanda Hawkins' story)—You'll realize that authenticity isn't just a nice idea, but a winning strategy for building trust and influence with even the most senior decision-makers. Take away unique mindsets like architecting a life by design (Chad Lefebvre) versus a life by default—As a way to challenge accepted norms and intentionally create a fulfilling path, instead of just accepting what you're given. Understand how personal experiences outside of business (from dance to the board room, riding instructor to corporate executive…) can shape leadership strengths—Meaning you can tap into your own life story and skills for professional advantage, not just traditional credentials. RESOURCES: SHOW Links: Ivy Slater   Discovering Your Voice - https://belindapruyne.com/episode2  Book -From the Barre to the Boardroom -  https://amzn.to/3FeRhrt  Amanda Hawkins  Be More You Not Faux You - https://belindapruyne.com/episode3  Maddie Brown   Honoring All That Matters To You https://belindapruyne.com/episode4  Belinda Pruyne  Differentiating Good and Great Leaders https://belindapruyne.com/episode5  Honey & Blaine Parker  Making Success Fun - https://belindapruyne.com/episode6  Amy Herman   The Art of Perception - https://belindapruyne.com/episode12  Book - Visual Intelligence: Harnessing the Power of Observation to Transform Your Professional Life, enhance Communication skills, and Discover Hidden Potential in Everyday Situations https://amzn.to/4k13zTB Book - Fixed: How to Perfect the Fine Art of Problem Solving https://amzn.to/4k3vMZQ Book -smART: Use Your Eyes to Boost Your Brain Intelligence (adapted from the NY Times bestseller Visual Intelligence) https://amzn.to/4k3vMZQ Beverly Wallace  Trust Your Inner Voice - https://belindapruyne.com/episode7  Admiral Sandra Stocz  Women in Leadership - https://belindapruyne.com/episode21  Jayne Atkinson   Staying True to Your Convictions https://belindapruyne.com/episode23  Shalini Goval-Pai  Dream Big and Persevere - https://belindapruyne.com/episode36  Carlos Williams   Powerful Lessons - https://belindapruyne.com/episode43  Mary O'Connor   If Not Me Then Who - https://belindapruyne.com/episode44  Taylor Jacobson   Don't Let Shame Dictate What You Can Do Or Achieve https://belindapruyne.com/episode90  Andrea Sampson   Grace and Growth: Embrace Your Story and Find Self-Compassion - https://belindapruyne.com/episode92  Gui Costin   Words Matter: How Gui Costin Built a Culture of Kindness and Excellence https://belindapruyne.pages.ontraport.net/belindapruyne.com  David Steele  The Recipe for Sustainable Happiness and Business Success - https://belindapruyne.com/episode99steele  Judy Winslow   Embrace your inner weirdo! https://belindapruyne.com/episode97winslow Chad LeFevre   Architect a life by design vs tolerating a life by default https://belindapruyne.com/episode98Lefevre    Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace.   Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

Today, on Notable Leaders' Radio, I speak with David Steele, Founder + CEO of One Wealth Advisors and co-founder and Executive Chairman of Flour + Water Hospitality Group He highlights how applying the principles of service, goal-setting, and valuing people has shaped his journey from financial planning to building successful restaurant groups and supporting arts organizations. In today's episode, we discuss: True business success is rooted in serving others, not just making profits, because when work benefits others, it leads to deeper happiness and long-lasting impact, meaning you can feel good about making a difference while growing your business. Skills and principles are transferable from one industry to another, as David demonstrates by applying the same collaborative and organizational strategies across finance, food, and the arts, so you're not stuck on one path and can reinvent yourself in new fields with confidence. Pivotal life changes often start with self-awareness and honesty about dissatisfaction, like David's shift from being a successful stockbroker to a more fulfilling (but initially less lucrative) fee-based financial planning career. The lesson? It's okay, and sometimes essential, to pivot, especially if your values aren't being met. Caring for your team's well-being, even at a short-term cost, pays off through loyalty, retention, and greater future success, as shown by David's choice to keep his executive team during tough times, so you can build a lasting, supportive company culture.   Guest Bio David Steele, Founder + CEO of One Wealth Advisors and co-founder and Executive Chairman of Flour + Water Hospitality Group My primary role is as the co-founder and CEO of One Wealth Advisors, where we help people simplify their lives and achieve financial goals through Financial Life Planning. I am also the co-founder and Executive Chairman of Flour + Water Hospitality Group and the co-founder and Managing Partner of Great Gold Hospitality Group. Additionally, I bring extensive expertise and a range of resources to small business consulting, primarily in, but not limited to, the hospitality space. Alongside my teams, we support clients in various aspects of business development and operations to help them achieve their goals and vision. The culinary, health, arts, and entertainment worlds are particularly important to me, as reflected in my advisory roles with Noise Pop, Brilliant Corners, Rad Restaurant Group and Folk Studios. While my background may suggest diverse interests, everything I do follows a consistent, disciplined approach: working collaboratively with partners and team members, setting clear goals, developing and executing strategic plans to achieve those goals, and continually monitoring results to ensure success.   Website/Social Links https://davidsteele.xyz/ https://www.linkedin.com/in/david-steele-76088a?   Belinda's Bio: Belinda Pruyne is a renowned Leadership Advisor, Executive Coach, Consultant, and Keynote Speaker recognized for her ability to transform executives, professionals, and small business owners into highly respected, influential leaders. As the Founder of BelindaPruyne.com, she partners with top-tier organizations, including IBM, Booz Allen Hamilton, BBDO, Hilton, Leidos, Yale School of Medicine, Landis, Discovery Channel, and the Portland Trail Blazers. Recently, she led the redesign of two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is also a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. A thought leader in leadership development, Belinda is the creator and host of the Notable Leaders Radio podcast, where she has conducted 95+ interviews with top executives and business leaders, revealing the untold stories behind their success. Previously, as Executive Vice President, Global Director of Creative Management at Grey Advertising, she oversaw a global team of 500 professionals, gaining deep expertise in client services and executive leadership. With 25+ years of experience, Belinda is a trusted advisor to startups, turnarounds, acquisitions, and Fortune 500 companies, delivering strategic, high-impact solutions in today's fast-evolving business landscape.   Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/ Twitter: https://twitter.com/belindapruyne?lang=en Instagram: https://www.instagram.com/belindapruyne/                  

Annie Mygind, a longtime creative talent recruiter who has worked at the likes of big agencies like BBDO among others, offers insights into the importance of understanding candidates' unique needs, building trust, and helping creatives navigate their career paths with empathy—while of course, outlining mistakes she's made along the way. Hosted on Acast. See acast.com/privacy for more information.

My guest this week is someone whose career path may not be linear, but it's been anything but boring.  Jason Chebib started out in some of London's top ad agencies, including Ogilvy, Publicis, J. Walter Thompson, and BBDO, where he worked alongside CMOs and future CMOs at brands like Shell, Unilever, Dyson, Mars, and Ford. Then came a pivot—from creating campaigns to teaching the science behind them. Jason traveled the world, training the next generation of marketers in what actually works when it comes to growing brands. Eventually, he jumped back into the deep end—this time client-side at Diageo. First in Amsterdam, working on global strategy for Johnnie Walker, and then in New York as Head of Planning for Diageo North America, where he shaped the future of brands like Smirnoff, Baileys, Guinness, and Captain Morgan. Now fully rooted in the U.S., Jason has worn many hats—from advising agencies to serving as Committee Chair of Agency Relations at the ANA and Co-Chair of the Marketing Society in New York. He brings the kind of perspective that only comes from being deep in the trenches: agency, client, strategy, research, and education. And while he's not one to chase titles, let's just say his next chapter is wide open—and any brand would be lucky to have him. I am proud to call him my friend, my confidant, my mentor: Jason Chebib. 

This week, we are celebrating the Class of 2025 inductees into the Advertising Hall of Fame, as Jim welcomes three of this year's honorees for a roundtable discussion. Recorded live the morning after "The Biggest Night in Advertising"—the American Advertising Federation's annual Hall of Fame induction and celebration—the conversation highlights a few individuals each year who have made an indelible impact on the advertising and marketing industry, as well as exceptional philanthropic contributions. Since the Hall of Fame's inception in 1948, only 296 people have been inducted.Joining Jim are:David Lubars, the recently retired Chairman and Chief Creative Officer of BBDO. David has won an astonishing 600 Cannes Lions and is the only creative head ever to win Network of the Year at Cannes for seven consecutive years.Linda Boff, the former long-standing Chief Marketing Officer of GE, who, among many other achievements, helped guide the company through its split into three separate public entities.Rishad Tobaccowala, who served in a variety of roles at Publicis Groupe over a 40-year career. Rishad is impossible to put in a box—he is an innovator, a pioneer, a mentor, a teacher, and an advisor. His weekly thought letter, The Future Does Not Fit into the Containers of the Past, is read by 30,000 people.Tune in for a funny, warm, reflective, and poignant conversation with three people who have just experienced one of the most special evenings of their lives.---Learn more about the entire class of inductees:https://www.aaf.org/Public/Public/Events/Advertising-Hall-of-Fame/AHOF_Home.aspxPlus catch up of videos from the past celebrations: https://vimeo.com/showcase/7609857---This week's episode is brought to you byDeloitte and StrawberryFrog. Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, on Notable Leaders' Radio, I speak with Chad Levefre, Co-Founder of The Most Important Conversations. He highlights innovative solutions like leveraging video game development for positive behavior change and his Whole Life Architecture program.   In today's episode, we discuss: Discover What Expansive Thinking Can Do For You - Chad shares the childhood influences that sparked his curiosity about the universe and life's broader questions. Listening to him, I saw life through his eyes, opening me up to think differently.  I'm curious if you will have the same experience. Our Brain Rewards Us For Almost-Winning Behavior- Chad explains that our brains are wired to give us a neurochemical reward—specifically, a dopamine rush—not just when we win, but even more so when we almost win. He calls this the "near win" effect. Using the example of a slot machine, he describes how getting two out of three matching symbols (almost winning) triggers more dopamine than a real win. shedding light on why we often start but don't finish tasks. This realization can empower them to break those patterns and accomplish their goals. Navigate Emotional Challenges with Emotional Sobriety - The concept of emotional sobriety emphasizes the importance of processing and learning from emotions. This can help you better manage your emotions and align more deeply with your true self. Reframe Addiction as Reinforced Behavior - When Chad shared this, it took me a moment to understand what he was saying—interesting and thought-provoking. Have a listen to see if it resonates with you.   RESOURCES: Complementary Resources:   https://www.inc.com/tracy-leigh-hazzard/building-fans-by-connecting-brands-to-brains.html    Guest Bio Chad Lefevre is an international Design Thinker, business philosopher and strategist, author, and speaker with twenty years of senior business experience, successfully designing business strategy, and leading cultural transformation and leadership development initiatives.  Chad's work centers around being-centered human potential, and is focused on designing and delivering on what is possible when human beings are in alignment, empowered and supported to overcome limiting perceptions and beliefs, to increase performance and deliver desired outcomes for themselves and the companies they work for.    Chad is co-founder of The Most Important Conversations.com (TMIC) a ground-breaking weekly online transformation workshop community some have referred to as “AA for healthy normals”. He was also founder of NeuroBe Inc., a research and consulting firm focused on delivering profound performance inside of corporations by working with leaders in the areas of Being, perception, and cognitive mastery. Website/Social Links https://tmicglobal.com  https://www.linkedin.com/in/chadlefevre Belinda's Bio: Belinda Pruyne is a renowned Leadership Advisor, Executive Coach, Consultant, and Keynote Speaker recognized for her ability to transform executives, professionals, and small business owners into highly respected, influential leaders. As the Founder of BelindaPruyne.com, she partners with top-tier organizations, including IBM, Booz Allen Hamilton, BBDO, Hilton, Leidos, Yale School of Medicine, Landis, Discovery Channel, and the Portland Trail Blazers. Recently, she led the redesign of two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is also a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. A thought leader in leadership development, Belinda is the creator and host of the Notable Leaders Radio podcast, where she has conducted 95+ interviews with top executives and business leaders, revealing the untold stories behind their success. Previously, as Executive Vice President, Global Director of Creative Management at Grey Advertising, she oversaw a global team of 500 professionals, gaining deep expertise in client services and executive leadership. With 25+ years of experience, Belinda is a trusted advisor to startups, turnarounds, acquisitions, and Fortune 500 companies, delivering strategic, high-impact solutions in today's fast-evolving business landscape.     Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

Today, on Notable Leaders' Radio, I speak with Judy ‘J.' Winslow, founder of UnforgettableBrands. She highlights the importance of embracing uniqueness and standing out in personal and professional spheres.   In today's episode, we discuss: Judy Winslow's Transformational Journey: Discover how Judy's relationship with her mom, dubbed the "School of Don'ts," taught her resilience and personal growth. Learn from her story about the potential for growth from challenging relationships. Leadership and Conscious Choices: The importance of owning your journey and making deliberate choices. Understand how responsibility can empower you to shape your success. Crafting a Personal Path to Success: Define success on personal terms  Creativity in Any Profession: The presence of creativity in all fields and how constraints can enhance it. Encouragement to find and express your truth instead of following societal norms. Motivate yourself to pursue and define your unique success story. Your creativity at work, no matter your field. Personal Responsibility for Change: Learn how Judy changed her life by taking personal responsibility and shifting her mindset. Inspiring you to make conscious choices for personal transformation. Embrace your inner weirdo! Judy's journey shows us that it's not about fitting in, it's about standing out. True success comes from being unapologetically you.   Guest Bio: Judy (who goes by J.), Winslow is a trusted advisor to high-level leaders ready to multiply their business, brand, and legacy by 2-5X.  A dynamic speaker, elite business strategist, and leadership mentor, she equips CEOs and C-suite executives with the tools to drive innovation, amplify influence, and unlock exponential growth. Her career spans decades of high-impact achievements—co-founding a top NYC marketing firm serving Fortune 100s and startups, winning numerous design awards, and founding TEDxSarasota. As a Certified Canfield Success Principles Trainer and a two-time International Best-Selling Author, she has been featured in Business Insider, Yahoo! Finance, ABC, SmileJamaica, and more. With a global roster of visionary leaders, J. Winslow is a catalyst for transformation, inspiring those who refuse to settle for anything less than extraordinary. Whether through speaking, training, or advisory services, she ignites lasting change—fueling business success and leadership excellence at the highest levels. Website/Social Links: jw@Unforgetablebrands.com  UnforgettableBrands.com   https://www.facebook.com/judywins https://www.instagram.com/jwinsceopro/ https://www.linkedin.com/in/judywins/   Belinda's Bio: Belinda Pruyne is a renowned Leadership Advisor, Executive Coach, Consultant, and Keynote Speaker recognized for her ability to transform executives, professionals, and small business owners into highly respected, influential leaders. As the Founder of BelindaPruyne.com, she partners with top-tier organizations, including IBM, Booz Allen Hamilton, BBDO, Hilton, Leidos, Yale School of Medicine, Landis, Discovery Channel, and the Portland Trail Blazers. Recently, she led the redesign of two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is also a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. A thought leader in leadership development, Belinda is the creator and host of the Notable Leaders Radio podcast, where she has conducted 95+ interviews with top executives and business leaders, revealing the untold stories behind their success. Previously, as Executive Vice President, Global Director of Creative Management at Grey Advertising, she oversaw a global team of 500 professionals, gaining deep expertise in client services and executive leadership. With 25+ years of experience, Belinda is a trusted advisor to startups, turnarounds, acquisitions, and Fortune 500 companies, delivering strategic, high-impact solutions in today's fast-evolving business landscape.   Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

Este programa podría haberse llamado perfectamente “Make Brands Great Again”, pero nos daba miedo que Trump nos subiera los aranceles y nos fuéramos a pique. Así que lo dejamos en algo más discreto, aunque igual de real.Hoy hablamos de lo que pasa cuando las marcas se ven arrastradas por los vaivenes de la política, de los discursos que cambian según sople el viento... y de cómo se gestiona todo eso sin que el logo acabe en la basura.Para ayudarnos a navegar este tema tan ameno y sencillito contamos con Carlos Alija, un creativo de nivel internacional que ha currado en Wieden+Kennedy, Sra. Rushmore, BBDO, Publicis o MullenLowe, y que ha pasado por Londres, Nueva York, Los Ángeles, Sidney y Madrid. Un tipo que está en todas las listas de molar como Adweek's 100 Most Creative y Campaign 40 over 40.Además, con él repasamos casos como el de Coca-Cola durante el nazismo, SEAT en el franquismo o cosas más actuales como el borrado de contenido LGTBIQ+ de Iberdrola. También de cómo se gestionan campañas globales, de los cambios de última hora de los clienets, de cómo cambia todo con el regreso de Trump... y de si realmente existen marcas que se crean sus propios discursos o solo usan el propósito cuando conviene.Puedes dejarnos un comentario con piropos, opiniones o insultos amistosos en Instagram, X o LinkedIn.Nuevo programa cada tres semanas.Patrocina: Madrid Content SchoolCreación: Dei Arroyo y Leonor MuñozEdición de sonido: Adrián FernándezPresidente Honorífico: Toni SegarraNo-Bullshit Creative Director: Ferran LópezEl Becario: Edu Pou

From Social to Strategy: How Smart Organic Content Fuels Consumer Interest & Revenue Growth"Brands need to stop thinking of themselves as the center of the conversation and start putting their audience first. If you focus on fulfilling their interests—whether through information, education, or entertainment—you're not chasing engagement anymore. You're creating value, and that's what drives real organic growth." That's a quote from Clayton McLaughlin and a sneak peek at today's episode. Hey there! I'm Kerry Curran—revenue growth consultant, industry analyst, and host of Revenue Boost: A Marketing Podcast.

Jenny Huang is a TWO-time “Top Piano Teacher” recognized by Steinway & Sons, a Steinway Teaching Artist, and a Yamaha Distinguished Guest Artist. She holds a Master & degree in Piano Performance from the Mannes School of Music at The New School, where she studied with Grammy-nominated pianist Eteri And japaridze. She received her Bachelors degree in Piano Performance from the Oberlin Conservatory of Music, where she studied with internationally acclaimed piano pedagogue Alvin Chow Jenny Huang is a trailblazing marketing executive, revolutionizing the advertising industry with creativity, inclusivity, and equity. She is recognized as one of the most promising leaders in advertising. Honored by Campaign US as Inspiring Women& and by Ad Age as Rising Star & (one of only seven globally), Jenny's unique blend of creativity and strategy has taken her from the concert stage to the boardroom, captivating consumers through storytelling and innovation.In 2023, Jenny became the first Director of B2B Brand Marketing for Gannett USA TODAY Network's national business, revitalizing the nation's leading media publisher, and driving steady growth in digital advertising revenue. Previously, she made her mark at BBDO and Omnicom Group as the first Cultural Lead for Omnicom Group's Asian Leaders Circle and developed award-winning campaigns earning her 10 Cannes Lions. Dedicated to advancing the industry and mentoring future leaders, Jenny has judged prestigious awards like the AAF American Advertising Awards, The Shorty Awards, and the ANA B2 Awards.Follow Jenny Huang: Jenny Huang Instagram https://www.instagram.com/thejennyhuang/ Jenny Huang LinkedIN https://www.linkedin.com/in/jennyhuangmusic/ Jenny Huang Website https://www.jennyhuangmusic.com/aboutFollow Dr. Judith:Instagram: https://instagram.com/drjudithjoseph TikTok: https://www.tiktok.com/@drjudithjoseph Facebook: https://www.facebook.com/drjudithjoseph Website: https://www.drjudithjoseph.com/Sign up for my newsletter here: https://www.drjudithjoseph.com/newsletter-sign-upDisclaimer: You may want to consider your individual mental health needs with a licensed medical professional. This page is not medical advice.

Today, on Notable Leaders' Radio, I speak with Kevin Eikenberry, Chief Potential Officer of the Kevin Eikenberry Group and author. Kevin shares his journey from growing up on a family farm to becoming a successful leader and business owner.   In today's episode, we discuss: Embrace the journey! Kevin Eikenberry shares how flexibility in leadership involves embracing the 'both/and' approach, allowing for flexible leadership. Let's navigate life's complexities with an open mind and a flexible heart. Context is everything! Consider the backstory; it could change your entire perspective. Kevin Eikenberry reminds us that understanding context makes us smarter and more effective leaders. Pause and reflect; you might discover a different truth. Life and leadership exist in the "gray area," not just in black and white. Kevin talks about the importance of embracing “both” rather than either/or, highlighting the complexity of life and leadership. This concept encourages flexibility and adaptability, which is crucial for effective decision-making and problem-solving. Focus on others can lead to greater success.. Kevin emphasizes the importance of shifting focus from oneself to others for personal and professional growth. This reinforces the value of empathy and collaboration in achieving success. Influences of the Past: Kevin shares a heartfelt reflection on how his father influenced his views on leadership and business. Growing up on a family farm, he gained firsthand experience in diverse leadership roles and decision-making from a young age.   RESOURCES: Complementary Resources:   http://KevinEikenberry.com/gift    Pre-order your copy of his newest book: Flexible Leadership: Navigating Uncertainty and Lead with Confidence by Kevin Eikenberry. https://amzn.to/4iMPS9S  Guest Bio Kevin is the Chief Potential Officer of The Kevin Eikenberry Group – a leadership and learning company based in Indianapolis, IN with a team across the United States.  He has spent over 30 years helping organizations and leaders from over 50 countries become more effective. Global Gurus has listed him on the list of most influential thinkers on leadership for the last four years.  His blog https://kevineikenberry.com/blog/ and podcast https://RemarkablePodcast.com are among the most popular on leadership.    Remarkable Leadership, From Bud to Boss, and The Long-Distance Leader, The Long-Distance Teammate, The Long-Distance Team, are among the books he has authored or co-authored.    Website/Social Links http://KevinEikenberry.com  Info@KevinEikenberry.com  https://www.facebook.com/KevinEikenberryFanPage  https://www.linkedin.com/in/kevineikenberry/  https://www.instagram.com/kevineikenberry/  https://x.com/KevinEikenberry  Belinda's Bio:  Belinda Pruyne is a renowned Leadership Advisor, Executive Coach, Consultant, and Keynote Speaker recognized for her ability to transform executives, professionals, and small business owners into highly respected, influential leaders. As the Founder of BelindaPruyne.com, she partners with top-tier organizations, including IBM, Booz Allen Hamilton, BBDO, Hilton, Leidos, Yale School of Medicine, Landis, Discovery Channel, and the Portland Trail Blazers. Recently, she led the redesign of two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is also a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. A thought leader in leadership development, Belinda is the creator and host of the Notable Leaders Radio podcast, where she has conducted 95+ interviews with top executives and business leaders, revealing the untold stories behind their success. Previously, as Executive Vice President, Global Director of Creative Management at Grey Advertising, she oversaw a global team of 500 professionals, gaining deep expertise in client services and executive leadership. With 25+ years of experience, Belinda is a trusted advisor to startups, turnarounds, acquisitions, and Fortune 500 companies, delivering strategic, high-impact solutions in today's fast-evolving business landscape.     Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

In this episode of Spikes Excitement Talks, Gordon sits down with Rob Bagot, founder of Story Machine and former Global Chief Creative Officer at McCann. With a career spanning some of the most legendary agencies—including Goodby Silverstein & Partners, Ogilvy, and Hill Holliday—Rob shares his incredible journey through the world of advertising, from writing for Apple at BBDO to leading creative for global brands.They discuss the power of curiosity, the lessons Rob learned from working with industry icons like Jeff Goodby, and why great advertising starts with getting inside people's heads. Rob also reflects on the changing role of creativity, the future of AI-driven storytelling, and why he believes advertising should be a humanist profession that adds meaning to people's lives.Tune in for an unfiltered, insightful conversation about the craft of advertising, the evolution of brand storytelling, and why staying curious is the secret to staying great.

In this episode of Dear Art Producer, Heather Elder speaks with Cleo Montagnana, Associate Art Producer at BBDO New York. Cleo shares her journey from film production student to art producer, recounting her experiences working with major clients and her start in a small production company. They discuss the evolving industry, the significance of mentorship, the role of AI in production, and current trends in creativity and client demands. Cleo also touches on the challenges and benefits of treatments, the impact of agency mergers, and her aspirations for more hands-on set experience. The episode is rich with insights into the dynamic world of art production, emphasizing the importance of adaptability and continuous learning. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Connect with Cleo Montagnana on LinkedIn: https://www.linkedin.com/in/cleo-montagnana-003357171/  Cleo's website: https://www.cleo-montagnana-portfolio.com/    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

In today's episode of Notable Leaders' Radio, I explore strategies for designing the next chapter of your career and life in a constantly evolving marketplace. We dive into building powerful networks and uncovering the areas of learning that will enhance your relevance and impact. In this episode, we discuss: The Power of Releasing the Outcome: Shifting your focus from specific outcomes to purposeful actions can free you from the stress of rigid expectations. This mindset not only reduces pressure but also creates space for unexpected and rewarding opportunities, transforming how you approach both challenges and successes. Building Authentic Connections with Ease: Meaningful relationships develop over time through genuine interactions, not transactional exchanges. By allowing connections to flourish naturally without immediate expectations, you can cultivate a powerful network that brings unforeseen opportunities to your professional and personal life. Embracing Lifelong Learning and Experimentation: In rapidly shifting industries, relevance requires an unyielding commitment to growth and adaptation. Embracing new learning experiences with an open mind positions you to thrive amidst change, turning challenges into catalysts for advancement. Transforming Setbacks into Strategic Insights: Perceived failures are, in fact, your greatest assets on the path to higher success. Each setback provides valuable data and insights for course correction. By detaching self-worth from specific outcomes, you can maintain emotional resilience and strategic clarity. Commit to Action, Stay Open to Outcomes: The journey to your goals is where true fulfillment lies. Maintaining commitment to purposeful actions while embracing diverse outcomes ensures a rewarding experience, regardless of how the specifics unfold. Tune in to discover how to elevate your career trajectory with intention, resilience, and a mindset open to limitless possibilities. RESOURCES: Complementary Resources: https://www.amazon.com/Magic-Conflict-Turning-Life-Work/dp/0684854481   The Go-Giver The Go-Giver Leader The Go Giver Influencer Belinda's Bio:  Belinda Pruyne: Transforming Leaders, Elevating Organizations Belinda Pruyne is a renowned Leadership Advisor, Executive Coach, Consultant, and Keynote Speaker with a proven track record of empowering global executives, professionals, and small business owners to become influential leaders. As the Founder of BelindaPruyne.com, she partners with some of the world's most respected organizations, including IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, The Portland Trailblazers, Yale School of Medicine, Landis, and Discovery Channel. Most recently, she led the successful redesign of two global internal advertising agencies for Cella, a leader in creative staffing and consulting. Belinda is also a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Her insights and strategies have guided countless leaders to thrive in today's rapidly shifting marketplace. Since 2020, she has hosted over 95 interviews with top-level executives and business leaders on her Notable Leaders Radio podcast, where she uncovers the real stories behind their success and the pivotal lessons learned along the way. Previously, as Executive Vice President, Global Director of Creative Management at Grey Advertising, Belinda managed a team of 500+ professionals worldwide, mastering the complexities of leadership in a global landscape. With over 25+ years of leadership development experience, her expertise spans startups, turnarounds, acquisitions, and global corporations. Her strategic guidance helps organizations navigate transformation with agility and purpose, driving measurable results. Executives and companies turn to Belinda not just for her strategic foresight but for her ability to deliver impactful solutions that align leadership potential with organizational goals. Her industry-wide recognition and pragmatic approach make her an indispensable partner for those aiming to lead with influence, authenticity, and vision. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

Go to www.LearningLeader.com for full show notes This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver. www.InsightGlobal.com/LearningLeader Chris Beresford-Hill is the Worldwide Chief Creative Officer at BBDO. Previously he spent 2 years as North America President and CCO of Ogilvy, where he helped bring the agency and its clients a new level of relevance. He brought Workday to the Super Bowl, led the team that brought in the Verizon account, and one of the biggest Super Bowl campaigns ever, “Can't B Broken,” featuring Beyonce, and created the most celebrated Super Bowl campaign of 2024, the social & influencer lead "Michael CeraVe," for CeraVe. Chris and his teams have won every award for creativity and effectiveness many times over. He has been included in ADWEEK Best Creatives, the ADWEEK 100, and Business Insider's Most Creative People in Advertising. Notes: Cold Emails: Be specific in your praise and specific in your ask. The lame "Can I pick your brain" type emails get deleted and ignored because they aren't specific. You never need permission to take responsibility. Chris learned this from Ed Catmull's book Creativity Inc.… And he's embodied this his entire career. The people who build huge careers take ownership of their own and regularly solve problems and improve their clients' and colleagues' lives. Chris has done this since his early days as an intern. At any level taking on responsibility yourself, unasked, makes you stand out. Competence combined with insane follow-through. For some clients, it takes 50 ideas to get to the one that will work. Creating a culture where the team can share all of their bad ideas safely to get to the one great one. The creative process: Brain dump everything. Purge your brain of everything it has. When you think you're done, you're not. There's more. You have to get it all out. "A lot of creative people aren't fully aware of the process or the structure, they just feel it (Rick Rubin). "When you can see it lift off the page, you feel a sense of mastery over it." Chris's first Super Bowl commercial -- Emerald Nuts. He won it because he was both funny and added the fact that the product provided energy. Most people only covered one part, Chris did both. Push your edges - Chris is like Lionel Messi. He's always walking around in the office, asking questions, looking for ideas, being curious. Then he sees an opportunity and goes for it 100%. Chris has a standing reservation every week at the same restaurant where he meets with a mentor, mentee, or peer to deepen the important relationships in his life. That would be a good idea for us all to do. Chris was pen-pals with Dave Matthews for 8 years.  Chris saw that they recorded at Bearsville studios and wrote a letter to Dave there. He also said, "Show up with gifts." He gave Dave a Beatles Bootlegged album. A leader takes what comes and then turns it into an opportunity. The formula is Competence + Insane Follow-Through. How to build relationships: Meet with people in person. Get drunk with them. Do hard work with them. Go through something bad with them. Laugh with them. I got hired from my internship by cold calling Mark Cuban to get him to approve of using his name in an ad. The best ideas are often bad in their first moments, or massively wrong, and then someone flips it or unlocks it. You have to stay on things and play around. I made my first ad by going through a garbage can to learn how to write a script and sending a bunch of Budweiser scripts to my boss. The art of finding an idea on the edge of possible, and the value of going over your skis when on the cusp of greatness - having a stomach for it. I've told a lie to keep things moving on every great campaign I was part of. I learned the best lesson in leadership when we lost our biggest account (Accenture).  I put Danny Meyer's mentality into practice, and we took that moment to put the business and clients second and play for each other. Culture carried us. Culture is built by the stories we tell and the behaviors we highlight.  

Today, on Notable Leaders' Radio, I speak with GUi Costin, Founder and CEO, of Dakota. He shares his incredible journey from a young entrepreneur influenced by his mother's insightful advice to becoming a successful business owner and author. In today's episode, we discuss: Leadership & Culture: Gui delves into the essence of effective leadership, highlighting the importance of being kind versus being nice, the significance of clear communication, and creating a positive work environment. Learn what it means to remove obstacles for your team and aspire to excellence continually. The Power of Words: As a rhetoric and communication graduate, Gui stresses the critical impact of words and their power to shape environments and interactions. His advice: "Words matter. Details matter." Innovative Work Environment: Learn about Gui's approach to designing a workplace that feels like a welcoming hotel lobby, fostering creativity and productivity. Understand the importance of having fun at work and how it ties into achieving high performance. Vulnerability in Leadership: Gui believes that vulnerability and trust are key leadership traits, which he practices through policies he has created on the foundation of “treat the company like your own,” so there are no set vacation or T&E policies.  RESOURCES: Guest Bio Gui Costin is the founder and CEO of Dakota, a company built to help investment firms grow their businesses. Since 2006, Dakota's fundraising services and data solutions have helped thousands of investment firms and their salespeople scale their businesses and careers.  What sets Dakota apart is not just what they do but why they do it. At the heart of the company is the Dakota Way—a guiding philosophy rooted in a time-tested, repeatable sales process. By creating clarity and structure in the often unpredictable world of fundraising, Dakota brings a sense of order and reliability to an otherwise chaotic industry. It's this unwavering commitment to a process-driven approach that enables Gui and the team at Dakota to inspire trust and help its clients and customers succeed. Website/Social Links https://www.dakota.com/ gui@dakota.com   https://www.linkedin.com/in/guicostin/    BOOKS 1st –Millennials Are Not Aliens  https://www.amazon.com/Millennials-Are-Not-Aliens-Everything/dp/1946633429   2nd (coming out soon) - The Dakota Way https://amzn.to/4hZ92c0 Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace.   Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

The ad that has everyone saying, "whoa."Lyle Yetman | Co-CCOThe best thing that ever happened to Lyle's advertising career was not getting hired as an account person at BBDO. He would have sucked at that. Instead, he became a writer. After getting his master's at the VCU Brandcenter, Lyle left his Boston roots, moved out west, and started his career at BSSP, where he worked on MINI, Chipotle, and El Pollo Loco, created the Priceline Negotiator and made award-winning spots for Google, among others. His work has been recognized by the One Show, Cannes Lions, Clios, Art Directors Club, Communication Arts, and the Effies. At McKinney, he is Co-Chief Creative Officer, overseeing all the work from the Durham and New York offices, including Little Caesars, Puma, Popeyes, and ESPN, where he continues to do award-winning work. He's got a deep and abiding love of telling stories and finding the untapped potential in every brand. After 19 years in the business, he could probably hack it as an account person now. No, he couldn't. That's a lie.Kerry O'Connor | Group Strategy DirectorKerry started her career working in communications for the Navy in Washington, D.C., before deciding to pursue a career in advertising. She attended the VCU Brandcenter where she graduated with an MS in business and a concentration in branding and strategy. Kerry joined McKinney in 2015 and honed her passion for insights on brands like CarMax, Jared, and ESPN. She was promoted to strategy director in 2021 and is creating award-winning work using her strategy smarts on Sherwin-Williams and Little Caesars. Outside of advertising, Kerry is working her way through the NYTimes Cooking archives.

Alex Buck (1961) hat einen Doktortitel in Ingenieurwesen (Uni Hannover) und einen Master of Industrial Design (HfG Offenbach). Er ist außerdem Honorarprofessor für Marken- und Designstrategie an der Hochschule für Gestaltung Offenbach am Main, University of Arts and Design. Als Publizist, Berater, Hochschullehrer, Entrepreneur, Theoretiker und Stratege ist er seit rund 30 Jahren rund um das Thema Marke und Design tätig. Und er ist Autor und Herausgeber zahlreicher Artikel und Bücher zu den Themen Marke, Design, Innovation und Trendmanagement. Zum Entrepreneur: Er veräußerte 2002 seine selbst gegründete Agenturgruppe an die BBDO/Peter Schmidt Group, die neu entstandene Branding-Agentur entwickelte sich zum Branchenführer. Nach einer Dekade verließ er die BBDO und übernahm die Position des Chief Executive Officer bei Spark44 auf, nachdem er seit 2018 die Rolle des Chairman innehatte. Spark44 war eine globale "End-to-End-Customer Experience Company“ und für sämtliche Kommunikationsaktivitäten von Jaguar Land Rover weltweit verantwortlich (mit 19 Offices und mehr als 1.000 Mitarbeitern von London bis Shanghai). Nach dem Verkauf von Spark44 an Accenture übernahm er dort 2021 die Rolle eines Senior Advisors. Neben alledem führt er seit 2013 mit Kollegen „Whybrand“ eine Branding-Agentur in Frankfurt am Main, Berlin und München. Im Januar erschien sein Buch Brand is a Journey, Erinnerungen an eine erstaunliche Reise durch das Marken- und Designuniversum bei av edition in Stuttgart.

Cameron Carr is not just a director—he's a force of nature, reshaping the future of storytelling with a sharp focus on the human experience and Black-led narratives. Born and raised in Harlem, Carr's cinematic journey began with childhood VHS tapes and blossomed through years of working in the fast-paced advertising world at agencies like Wieden+Kennedy and BBDO. Now, after years of honing his craft in the commercial space, he's making his indelible mark on film, blending Afro-futurism, drama, and social commentary into work that's as visually compelling as it is emotionally resonant.  His directorial debut, 'Harlem Fragments', is a visceral exploration of family dynamics during the 2008 recession, telling the story of a Harlem Black family's unraveling with staggering beauty and devastating truth. Backed by FUJIFILM with a production budget of $100K, 'Harlem Fragments' doesn't just mark a new chapter for Carr—it signifies his commitment to telling deeply personal stories that speak to the broader Black experience. Shot in the very brownstone his family lost, it's an act of reclamation and self-expression, a vulnerable but powerful PSA for emotional transparency within families, especially in the Black community.  Carr's passion for storytelling is matched only by his dedication to collaboration. For him, directing is about more than just calling the shots—it's about building a village, from cinematographers to editors, all working together to deliver a piece of work that resonates. His background in advertising taught him the importance of efficiency and creativity under pressure, but it's in film where his heart truly lies. Whether it's television, branded content, or narrative features, Cameron Carr is charting a course through Hollywood with a focus on genre-defying work that highlights the complexities of Black life and culture.  As he moves forward, Carr's focus on pushing boundaries remains unwavering. Drawing inspiration from visionary directors like Jordan Peele, Barry Jenkins, and Donald Glover, he's determined to redefine what's possible in filmmaking. His trajectory is clear: continue elevating Black voices, bridging artistic disciplines, and using film to challenge societal norms. With a rapidly growing body of work, including multiple festival award-winners and collaborations with top-tier talent, Cameron Carr's future in film is as bright and innovative as the stories he creates. Cameron Tyler Carr's Website: https://www.cameroncarr.com/Cameron Tyler Carr's Instagram: https://www.instagram.com/kamcam30/?hl=enCameron Tyler Carr's IMDb: https://www.imdb.com/name/nm9270559/Cameron Tyler Carr's LinkedIn: https://www.linkedin.com/in/bycameroncarrCameron Tyler Carr's Twitter: https://x.com/cameroncarr30Support the showVisual Intonation Website: https://www.visualintonations.com/Visual Intonation Instagram: https://www.instagram.com/visualintonation/Vante Gregory's Website: vantegregory.comVante Gregory's Instagram: https://www.instagram.com/directedbyvante/ To support me on Patreon (thank you): patreon.com/visualintonations Tiktok: www.tiktok.com/@visualintonation Tiktok: www.tiktok.com/@directedbyvante

In just over a half century since the first c-store opened in Tokyo, the definition of convenience has been reshaped over and over throughout Asia. Hear what the big ideas are in Tokyo and which ones could be coming to your market. Hosted by: Jeff Lenard About our Guest: Mark Wohltmann, Director, NACS Global Mark is responsible for the strategic development of NACS Global, a worldwide network that supports convenience retailers and their businesses. He has more than 20 years of experience in research and consulting, with a focus on FMCG/CPG and retail. Mark began his career in the advertising industry, focusing on trade marketing and sales advertising in impulse retail channels at Dorland in Berlin and at Grey and BBDO in Duesseldorf.

Greg Hahn is the Co-Founder and CCO of Mischief @ No Fixed Address. In less than four years, Greg has taken the agency from a pandemic start-up to one of the most in-demand agencies in the US and beyond. Mischief has earned Ad Age A-List #1 Agency of the Year in 2022 and 2024, AdAge Creative Agency of the Year 2024, Adweek US Agency of the Year Award 2023, Campaign US Agency of the Year 2022 and 2023, as well as Effie's Most Effective Indy Agency 2023.   Prior to founding Mischief @ No Fixed Address, Greg was the Creative Vice Chairman of BBDO Worldwide and the Chief Creative Officer of BBDO New York. During his time leading BBDO he helped the agency earn the title of the most awarded in the world according to The Gunn Report multiple times. Greg has also been named one of the “100 Most Creative People in Business” by Fast Company Magazine and top 10 Creative Directors by Adweek. As a writer and Creative Director, Greg has won practically every advertising award there is, including multiple Grand Prix at Cannes and Best of The Decade at The One Show and two Emmys. Jason's Free Masterclass Training:  https://shorturl.at/4Mb1e Learn The Secrets And Techniques Of The World's Best Advertising Pros: https://shorturl.at/IyBVa Follow Jason on Linkedin: https://www.linkedin.com/in/jason-bagley-96b33612/ Greg's LinkedIn: https://www.linkedin.com/in/greghahn777/  Mischief's Website: https://mischiefusa.com/ 

Today, on Notable Leaders' Radio, I speak with Amy Armstrong. Amy, a conflict resolution specialist, shares her incredible journey of overcoming fear, people-pleasing, and codependency. In today's episode, we discuss: Setting boundaries can be gentle yet firm. Knowing this encourages you to establish clear limits without feeling you must be harsh or confrontational, which can improve your relationships and overall well-being. Amy learned the importance of telling the truth and developing a personal identity at 45. This revelation reassures you that it's never too late to discover and embrace your true self, promoting lifelong personal growth. Fear often highlights areas for personal growth. By reframing fear as a tool for self-improvement, you can embark on personal growth rather than avoidance, empowering you to face challenges head-on. Amy emphasizes authenticity as the core of credibility and personal integrity. This encourages you to be true to yourself, fostering deeper and more genuine connections with others. Inviting others to share their perspectives promotes openness. This approach helps you build more inclusive and understanding relationships, enhancing communication and conflict resolution skills. Overcoming codependency and learning not to control life is crucial. This lesson encourages you to focus on self-awareness and authenticity, leading to healthier and more fulfilling relationships. Amy's "boundary blueprint" (VOICE) guides people in setting personal boundaries. This practical framework helps you establish effective boundaries, encouraging healthier interactions and greater self-respect. Amy has a new book "Reclaim Your Power to Resolve Conflict" coming next year. Anticipating this resource prepares you to enhance your boundary-setting skills and improve your ability to resolve conflicts.   RESOURCES: Complementary Resources: Free Conflict Quiz:  https://www.thecenterforfamilyresolution.com/  Guest Bio Amy Armstrong turns conflict into fuel for personal empowerment. As a reformed people pleaser, Amy dives into the heat of conflict and empowers leaders to be radical truth-tellers while preserving a culture of dignity and respect. Her innovative coaching inspires positive change in the courtroom, the boardroom, the classroom and even the bedroom. Website/Social Links amyarmstrong@thecenterforfamilyresolution.com  https://www.thecenterforfamilyresolution.com  https://www.linkedin.com/in/coachamyarmstrong/  @amyarmstrongconflictfree   Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace.   Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

Recorded in front of a live audience at W+K, New York on Oct. 17th, 2024. We're joined by BBDO's Worldwide CCO, Chris Beresford-Hill, W+K NY's Co-CCO, Marques Gartrell, Founder and CEO of Fundamentalco, Jonny Bauer and W+K NY's CSO, Laura Rowan. Thanks to our brilliant Live Tour sponsors: Effie Worldwide, WARC and Tracksuit.

Sócia e diretora executiva de criação na agência Mischief, Bianca Guimarães está há 15 anos nos EUA. Após algumas experiências em pequenas agências, ainda recém-formada, um período de estudos e um estágio a levaram para o que seria a grande virada da sua vida. Em Nova York, trabalhou em gigantes da comunicação como a JWT e a BBDO, consolidando sua experiência e reputação na área. Durante a pandemia, mais um grande e importante passo: a fundação de sua própria empresa, em resposta a um desafio que colocou em evidência sua essência profissional. Neste episódio do Falas Women to Watch, Bianca fala sobre os desafios e aprendizados ao migrar do Brasil para Nova York, destacando a importância do networking para o crescimento profissional. Siga o Falas Women to Watch para não perder os próximos programas, e acompanhe o Women to Watch em outros canais: Site: https://womentowatch.com.br Instagram: @womentowatchbrasil LinkedIn: https://www.linkedin.com/showcase/womentowatchbrasilSee omnystudio.com/listener for privacy information.

On this episode, Nick Sonderup, Co-Chief Creative Director of Strawberry Frog in New York City, shares his incredible journey in the advertising industry, including stints at MTV, Wieden+Kennedy, and BBDO. Then, we'll dive into an exclusive preview of his forthcoming book, How Not to Hate Advertising, which is, in reality, a love letter to the business. The book emphasizes the importance of mentorship, navigating new technologies, maintaining empathy in client relationships, and finding fulfillment in your work.   --- Support this podcast: https://podcasters.spotify.com/pod/show/cdconfessions/support

After two decades at Johannes Leonardo, Saatchi & Saatchi, DDB and William Morris/Endeavor, Emily Wilcox landed at TBWAChiatDay in April this year.Wilcox talks through the first activations of recent wins including Carnival Cruise LIne and Wells Fargo; the establishment of Omnicom Advertising Group to house the holding company's BBDO, DDB and TBWA brands; Omnicom's Q3 year-over-year financials; and the legacy of TBWA chairman Jean-Marie Dru's seminal 1996 book, Disruption: Overturning Conventions and Shaking Up the Marketplace.She describes how she is using the latter as inspiration to provide an environment where young creatives are inspired to come and ply their trade.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Christopher "Chris" Carl became the first U.S. Head of Marketing at AliExpress in 2023. Under his leadership, order volume increased by 60%, the brand's share of voice grew by 75%, headcount expanded by 400%, social media following surged by 500%, and brand awareness doubled. Chris's impressive marketing career began as an intern at Calvin Klein. He then moved to BBDO in Germany, where he worked on pricing strategies, market expansions, and e-commerce development for European brands. Following this, he launched the U.S. office for Pulse Advertising, focusing on influencer marketing, and served as COO and President. He also founded his own men's grooming brand before taking on his current role at AliExpress, where he continues to make a significant impact.AliExpress is a global online retail platform owned by the Alibaba Group, headquartered in China. Launched in 2010, it connects buyers with a wide range of sellers, primarily manufacturers and wholesalers from China, offering products at competitive prices. AliExpress focus is on facilitating international trade by allowing businesses and individuals to sell a wide range of products to consumers around the world at an affordable cost.On today's show, Alan and Chris discuss what AliExpress is and how it fits within the Alibaba Group. They explore advertising campaigns and partnerships, including the recent collaboration with UEFA and the latest campaign featuring David Beckham. Their conversation also touches on consumer behavior, the future of e-commerce, and how AliExpress plans to capitalize on emerging trends.In this episode, you'll learn: Strategies to enhance the online shopping experience while driving affordabilityInsights into consumer behavior and its implications for market positioningInnovative approaches to leverage emerging trends for competitive advantageKey Highlights: [01:35] Story of being brushed with fame in New York[03:13] Career path[07:20] Insights you gained from prior career experiences [11:42] AliExpress' aspirations in the U.S.[14:00] State of U.S. consumers today[16:30] Where AliExpress is focusing its energy[19:23] Campaign with David Beckham [22:33] What's next for AliExpress[24:55] Experience of your past that defines you[26:18] Advice to younger self[27:11] A topic that you and other marketers need to learn more about[28:13] Trends or subcultures others should follow[29:37] Largest opportunity or threat to marketers todayLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Today, on Notable Leaders' Radio, I speak with Andrea Sampson, Founder, Talk Boutique & The Thought Leader Academy. She highlights our neurodiversity and uniqueness as strengths, and implores us to walk into our brilliance with confidence. In today's episode, we discuss: Identify patterns in your early interests. Reflect on your childhood experiences and passions. Use this self-awareness to understand the roles you naturally gravitate toward and how you can challenge or embrace them. Leverage neurodiversity as a strength. If you identify with neurodiverse traits, see them as a unique advantage rather than a limitation. Focus on how your brain's unique way of processing information allows for deep focus and creative problem-solving, and build strategies to manage potential challenges like distractibility. Embrace leadership and visibility. If you've been comfortable as a supporter or in the background, consider stepping into leadership. Recognize when external forces or past beliefs might have held you back, and challenge yourself to take the lead, especially in areas where your voice and presence can create the most impact. Embrace your uniqueness. Give yourself permission to fully be who you are, without judgment. Recognize that past self-criticism was unfair and doesn't reflect your true value. Harness curiosity for growth. Let curiosity drive you to learn and explore deeply, even in areas where you feel uncertain. Dive into subjects that interest you and turn them into strengths, as growth often comes from curiosity. Share your story. Your unique experiences and perspectives are powerful. Share them with others through storytelling, as it fosters connection and can inspire others who may be in a similar place. RESOURCES: Complementary Resources: Framework Library Download: https://www.talkboutique.info/lm-pod-24-framework-library  Guest Bio: Andrea Sampson, CEO and Founder of Talk Boutique and the Thought Leader Academy, brings over 25 years of experience from her career in the advertising industry, where she led transformative campaigns for Fortune 100 companies. Her proven expertise in the art of narrative and integrated communication strategies revolutionized brand messaging and set benchmarks for engaging storytelling in a business context. Transitioning from advertising to thought leadership, Andrea has significantly impacted the TED community as a curator, organizer, and speaker coach for TEDx events. Her role was instrumental in bringing Singularity University to Canada, where, as Head of Faculty for Singularity U Canada, she merged her communication skills with the exponential technologies shaping our future. Her leadership extended to overseeing the certification of Singularity University's faculty globally, ensuring the highest standards of excellence in presentations and speaking using a TED-style approach for technical speakers. At the Thought Leader Academy, Andrea champions a collaborative platform for nurturing the thought leaders of tomorrow by developing their stories and the ideas they hold today. She focuses on cultivating a space where diverse voices can amplify their influence, impact, and income, shaping a future that is resilient and representative of all who live within it. info@talkboutique.com  https://talkboutique.com/  https://www.instagram.com/thisisandreasampson/  https://www.instagram.com/talk.boutique/  https://www.youtube.com/@talk.boutique  https://www.linkedin.com/in/acsampson/  https://www.linkedin.com/company/talkboutique/  https://www.facebook.com/talkboutiqueinc  Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/

Today, on Notable Leaders' Radio, I speak with Jason Wright, CEO and Founder at Intentionally Inspirational – Automated Marketing. He highlights seizing opportunity, embracing uncertainty, and focusing on solutions. In today's episode, we discuss: Seize opportunities early and embrace entrepreneurship. Identify opportunities around you and take initiative. Early lessons in entrepreneurship can come from simple moments that set the stage for future success. Embrace uncertainty and lean into discomfort. Success often lies in stepping into the unknown. Don't let fear keep you from exploring new possibilities or pursuing your true passion. Surround yourself with the right support. Choose a community that supports and understands your vision.  Embrace patience in your journey. Success takes time. Patience allows you to stay resilient through challenges and failures, knowing that progress will come if you remain consistent. Take breaks to re-energize. When things feel stagnant or overwhelming, shift your energy by stepping away from the grind.  Focus on solutions, not problems. Instead of dwelling on setbacks, train your mind to look for the opportunities that challenges present.  RESOURCES: Complementary Resources:  https://www.getmorepassiveinvestors.com/letsgo  Guest Bio: Jason is a speaker, author, entrepreneur, limited partner real estate investor, podcast host and digital marketing architect with a passion for helping other business owners with their sales funnels. Jason prides himself on his ability to connect with people and speak to them in a language they understand. Jason is able to design successful marketing automation machines all while keeping a positive attitude and sense of humor along the way. inspire@greyfoxbusiness.com www.intentionallyinspirational.com  https://www.instagram.com/intinspodcast/  https://www.linkedin.com/in/thejasonwright/  https://www.youtube.com/channel/UCimr3WepHAUcJr-n9m9k4IA   https://www.facebook.com/IntentionallyInspirational/    BOOKS The Backwards Route to Forward Progress: 7 Solutions For Crushing Fear, Self-Doubt, and Limiting Beliefs by Jason Wright Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO shares the real story behind the Michael Cera campaign, one he lead while at Ogilvy. Frustrated by how it was being told, he shares the reality. Thanks to JIRA for sponsoring this episode and to Tracksuit for supporting our show.

Living a Nutritious Life PodcastWelcome to episode 32 of the Living a Nutritious Life Podcast! We are thrilled to welcome the amazing Dr. Sarah Milken, the founder and host of the uber popular podcast, The Flexible Neurotic.About Our Guest:Dr. Sarah Milken graduated with honors from the University of Pennsylvania, with a B.A. in communications. After graduating, Sarah worked at the BBDO advertising agency in London. Upon returning to Los Angeles, Sarah received her M.A. and PhD in educational psychology at the University of Southern California. Read her full bio here.What You'll Learn in This Episode:- How to manage midlife changes and challenges both physically and psychologically.- The importance of individualizing health routines and finding what works best for you.- The benefits of specific supplements and how they can be incorporated into a midlife wellness plan.Episode Highlights:- Introduction and anecdotes about Sarah's morning routine [01:15]- Midlife supplements and their benefits, including creatine and collagen [27:00]- The pros and cons of intermittent fasting for midlife women [35:50]- Personal reflections on midlife challenges and intentional living [43:00]About Living a Nutritious Life Podcast:Welcome to the Living a Nutritious Life podcast with Keri Glassman, MS, RDN, CDN, where she breaks down the latest nutrition science into smart, actionable tips to help you live your most nutritious life.On the Living a Nutritious Life podcast, Keri and her world-renowned guests cut through the noise, sharing unparalleled, forward-thinking tips, tricks, and the latest in health, wellness, and nutrition science.Listen as Keri and her expert guests explore the physiological and behavioral connections that explain, for example, why the common wisdom around dieting and exercising alone doesn't work, so you can finally make the meaningful changes you've been looking for.Thank you for tuning in to this episode of the Living a Nutritious Life podcast. We hope you enjoyed the conversation as much as we did! If you found value in this episode, please RATE, REVIEW, and SHARE.Ready to Dive Deeper?Are you ready to dive into the world of nutrition and wellness even deeper and become a certified nutrition coach? Join our amazing global community of like-minded students and alumni. Get in on the action – enroll in our Become a Nutrition Coach program at nutritiouslife.com/bnc. Keri has a lot to teach, and we're here to help you get started on your journey!Connect with Sarah Milken:Host: The Flexible Neurotic PodcastFollow me on: InstagramWebsite: www.theflexibleneurotic.comConnect with Keri on social:- Instagram: instagram.com/nutritiouslifeofficial/- Instagram: instagram.com/keriglassman/- Facebook: facebook.com/KeriGlassmanNutritiousLife- LinkedIn: linkedin.com/company/nutritiouslife- Pinterest: pinterest.com/nutritious_life/- Website: nutritiouslife.com/- Become a Nutrition Coach: nutritiouslife.com/bnc/Copyright © 2023 Nutritious Life.#LivingaNutritiousLife #NutritiousLife Hosted on Acast. See acast.com/privacy for more information.

Today, on Notable Leaders' Radio, I speak with Taylor Jacobson, Founder and CEO of Focusmate. He highlights the importance of embracing collaboration, asking for help without shame, and gives tools for overcoming procrastination. In today's episode, we discuss: . Embrace Being a Beginner. Don't be afraid to start something new, even if you're not great at it initially. The only way to improve is through consistent practice, and giving yourself permission to have a “shitty first draft” is crucial for growth. Ask for Help Without Shame. Embrace collaboration by asking others for support or to simply keep you company while you work. Recognize that asking for help is a strength, not a weakness, and can boost productivity and focus. Prioritize Tasks That Energize You. Focus on doing tasks that bring you energy and passion, and don't be afraid to delegate the ones that drain you. Asking for help not only lightens your load but allows others to shine in their strengths. Guest Bio: Taylor is on a mission to heal the culture of fear and shame around productivity and help people give their gifts with love and confidence.  Focusmate offers a supportive online community where open-minded people can experience the joy of getting things done together. To date, Focusmate has hosted over 9 million co-working sessions for members in over 170 countries worldwide.  Taylor Jacobson's work and perspectives on productivity, authenticity, and the future of work have been featured in publications such as The New York Times, BBC, NPR, GQ, CNN, and more. Website: https://focusmate.com/ LinkedIn: https://www.linkedin.com/in/taylorjacobson/  Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/   

Today, on Notable Leaders' Radio, I speak with Tammy Klotz, the Chief Information Security Officer at Trinseo. She highlights actionable strategies for elevating leadership and team performance.     In today's episode, we discuss: Establishing clear boundaries. Define and communicate each person's responsibilities and how they impact their teammates and the overall project to develop strong collaboration across teams and functions. Fully embrace resiliency and cultivate it in your team. Resilience is developed when we learn from failures and setbacks as a team. Use these experiences to fuel determination, individual growth, and more profound team resiliency. “Never let a good crisis go to waste.” In Cyber Security, there are no “I will get to it later” crisis calls for immediate action. Once calm has been restored, it is time to gather your team(s), dissect all that happened, and identify the elements that need to be altered, enhanced, deleted, newly developed….   Foster individuality and motivate your team. Encourage your team members to develop their unique strengths and identities. Avoid forcing conformity; instead, celebrate their uniqueness and energize them with motivational moments. Use quotes, stories, or insights to keep them focused and positive. Building trust and respect. Cultivate trust and respect within your team by consistently demonstrating empathy and grace. Recognize the impact of your actions and words on others, and strive to create a supportive environment. Guest Bio: Tammy Klotz is a vibrant and accomplished executive and best-selling author with over three decades of diverse experience in the manufacturing industry, specializing in cybersecurity and transformational leadership.  She also offers keen expertise in navigating mergers, acquisitions, and divestitures within both publicly traded and privately held companies and is seasoned in security, risk, and compliance leadership. Tammy brings a dynamic and positive approach to problem-solving, excelling in simplifying intricate IT and cybersecurity concepts and facilitating pragmatic, non-technical dialogues that resonate with business executives.  She is recognized as a strong, knowledgeable, thoughtful security executive who excels in public speaking and thought leadership, striving to empower others through knowledge sharing. Email: tamklotz@gmail.com LinkedIn: https://www.linkedin.com/in/tammyklotz/ Leading with Empathy & Grace: Secrets to Developing High-Performance Teams by Tammy Harkins Klotz: https://amzn.to/3MnoAZc   Belinda's Bio: The Founder of BelindaPryune.com, Belinda is a sought-after global leadership advisor, coach, and consultant for executive management at IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. She frequently partners with individual executives and entrepreneurs to map career trajectories, solve internal problems, and fuel business growth strategies. Belinda is a founding C-suite and executive leadership coach for Chief, the fastest-growing executive women's network. Since 2019, she has delivered more than 94 interviews with top-level executives and business leaders who peel back the curtain, sharing the truth of what it took to achieve their success on her Notable Leaders Radio podcast.    Belinda is a masterful communicator who helps you examine your strengths, clarify development areas, and identify your unique value to become a leader others choose to follow. As a partner to executives in various sectors, from sole proprietors to Fortune 500 leaders, she guides you to expand your vision and your company's reach.    She used her strategic acumen to become the EVP of Grey Worldwide's Executive Creative Team of 500 across 80 international offices. By developing Grey's “Global & Regional Creative Councils” to foster communication and collaboration between 200+ international creative directors, Belinda effected a worldwide transition to solution selling, unified the company's brand, and built a knowledge-sharing network.  Belinda was part of a four-person team that restructured Grey's NY headquarters into seven “Villages” and developed Grey's “Global Creative Council” to foster communication and collaboration among 200+ international Creative Directors. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/   

“It's not all a straight line up — there are ups and downs. Success is defined just as much in the times where you struggle and you pick yourself up and you continue going.” Samantha Avivi is the CMO at Bayer Consumer Health, North America. She has over 30 years of experience in 40+ countries, working with some of the world's largest brands and companies - from Y&R, BBDO, P&G, Kimberly Clark, ADT, Tenneco, and Advance Auto Parts. Sam grew up in Florida and before moving to NYC to rise through the ranks of the ad agency world before taking a chance on a mock-interview at P&G. Her journey is a reminder of the importance of curiosity, and being open to non-linear paths for personal and professional learning. Sam attended the University of Florida, is married to her high school sweetheart, has 3 kids, and is an avid runner. You'll enjoy this candid conversation on the influence of family and exploring new and different paths to find what truly makes us happy. This conversation was hosted by Ida Abdalkhani, Change Catalyzer — an award-winning entrepreneur, speaker, and P&G Alumni Board Member.

Greg Hahn is an advertising legend. From his bio:"Greg is the Co-founder and Chief Creative Officer of Mischief @ No Fixed Address. Greg is going to go rogue and move this missive to first person. I started Mischief because I wanted to create a place where people- both employees and clients- could come and do the best work of their lives, with less layers, pretense and other unnecessary complications. In 2022, less than two years into its existence, Mischief was named Agency of the Year by Adage Magazine, Agency of the Year by Campaign US and the second most innovative agency by Fast Company. Recently Mischief was named 2023's Agency of the Year by Adweek, Agency of the Year for a second time by Adage in 2024, Creative Agency of the Year by Adage and one one of the 20 most creative companies by GQ. Previous to Mischief, Greg was the CCO of BBDO NY. During that time BBDO was recognized as the most awarded agency in the world by the Gunn Report. It was also named Agency of the Year at The One Show, ADC and The Webbys multiple times."Special Thanks to our Sponsor WeWork!With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrandSpecial ThanksThis episode is brought to you by our friends at Burst Creatine gummies. There are a bunch of creatine choices out there but they're not all safe and 3rd party tested.I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with. Leave dry scooping to the meatheads, it messes up your gut health anyway…Burst creatine gummies aren't made in some factory in China where your creatine is getting mixed with who knows how many other powders or medications they have being made there. Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery. They taste pretty good too. And since I can't have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level. Want to try them out?  Just go to burstcreatine.com and order your first bag and get in the game. Support the Show.

This episode digs into rapid change and shows how branding - both personally and professionally, drives positive results in a world where the only constant is change. In this episode of Brand the Change, Bonnie Habyan chats with two of USA Today's leaders, Kelly Andresen, President, USA Today National Sales, and Jenny Huang, Director, B2B Brand Marketing, to talk about the decades of innovation surrounding the country's first national newspaper, the evolution of content consumption over the years, and how USA Today has strategically and successfully adapted to remain a strong and growing brand in the fiercely competitive news space. Kelly Andresen is President of USA TODAY, National Sales, leading Gannett's national sales division, inclusive of the USA TODAY Network, Gannett's portfolio of over 250+ local and national sites. In this role, Andresen also oversees Gannett's national revenue operations, with a mix of retail marketing, branded content, and programmatic advertising.  In addition, she heads up Gannett's Sports Media Group sales and strategy division. Andresen received an MBA from the Robert H. Smith School of Business at The University of Maryland and is a graduate of Goucher College in Maryland. Jenny Huang is an innovative marketing executive with a unique blend of creativity and strategic insights. Honored in Campaign Magazine US' "Inspiring Women" and CIO VIEWS' “Most Innovative Leaders in Brand Marketing”, she holds multiple Cannes Lions and judges esteemed awards like the AAF American Advertising Awards. Currently Director of B2B Brand Marketing at Gannett USA TODAY Network, Jenny previously led marketing and communication initiatives for Fortune 500 clients at BBDO. Beyond marketing, she is a concert pianist, DEI advocate, and public speaker, with leadership roles at Omnicom Group's Asian Leaders Circle. Jenny's global influence spans 10+ countries as a classical pianist. Explore more at jennyhuangmusic.com. Resources This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/INNOVATE and get on your way to being your best self. The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

This episode digs into rapid change and shows how branding - both personally and professionally, drives positive results in a world where the only constant is change. In this episode of Brand the Change, Bonnie Habyan chats with two of USA Today's leaders, Kelly Andresen, President, USA Today National Sales, and Jenny Huang, Director, B2B Brand Marketing, to talk about the decades of innovation surrounding the country's first national newspaper, the evolution of content consumption over the years, and how USA Today has strategically and successfully adapted to remain a strong and growing brand in the fiercely competitive news space. Kelly Andresen is President of USA TODAY, National Sales, leading Gannett's national sales division, inclusive of the USA TODAY Network, Gannett's portfolio of over 250+ local and national sites. In this role, Andresen also oversees Gannett's national revenue operations, with a mix of retail marketing, branded content, and programmatic advertising.  In addition, she heads up Gannett's Sports Media Group sales and strategy division. Andresen received an MBA from the Robert H. Smith School of Business at The University of Maryland and is a graduate of Goucher College in Maryland. Jenny Huang is an innovative marketing executive with a unique blend of creativity and strategic insights. Honored in Campaign Magazine US' "Inspiring Women" and CIO VIEWS' “Most Innovative Leaders in Brand Marketing”, she holds multiple Cannes Lions and judges esteemed awards like the AAF American Advertising Awards. Currently Director of B2B Brand Marketing at Gannett USA TODAY Network, Jenny previously led marketing and communication initiatives for Fortune 500 clients at BBDO. Beyond marketing, she is a concert pianist, DEI advocate, and public speaker, with leadership roles at Omnicom Group's Asian Leaders Circle. Jenny's global influence spans 10+ countries as a classical pianist. Explore more at jennyhuangmusic.com. Resources This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/INNOVATE and get on your way to being your best self. The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Marques Gartrell is Co-Chief Creative Officer of Wieden + Kennedy New York, where he leads Wieden's largest office alongside creative partner Brandon Henderson and president Jiah Choi.  Prior to his role as CCO, Gartrell was global ECD of McDonald's, where he and his partner Brandon helped reinvigorate cultural relevance for the brand through iconic work like the Famous Orders platform, Menu Hacks, the adult happy meal, and Grimace's Birthday— including a purple milkshake-turned viral TikTok trend. He and his team's work has led to explosive growth and recognition for McDonald's, including being named Effie's Most Effective Brand in 2022, and earning the Most Effective Campaign distinction for Famous Orders in 2023. Throughout his career, Gartrell has led award-winning creative platforms on behalf of a number of other household name brands, including Delta, Vitaminwater, HBO, Duracell, Reebok, Busch, Budweiser, DIRECTV and the NFL. Before coming to Wieden, Marques spent time at Deutsch NY, BBDO, Grey, TBWAChiatDay, Saatchi&Saatchi and Fallon.

René Cárdenas es un creativo, fundador de la agencia creativa Mediodía. Estudió mercadotecnia y, autodidacta en el diseño desde los 12 años, llegó a ser diseñador gráfico desde muy joven para luego dar el salto a gigantes de la publicidad como BBDO y Young & Rubicam siendo copywriter y director creativo. Después,  René decidió fundar Mediodía, donde se han creado proyectos muy diversos: diseño de interiores, libros, publicidad, arte y un largo etcétera. En este episodio hablamos de temas como la “materia prima” que tenemos para trabajar, ser un mal estudiante, conectar mejor con las personas y su experiencia con el daltonismo.

Today, on Notable Leaders' Radio, I speak with Betty Devita, Global C-Suite Leader, Board Director, and Fintech Advisor. She shares her upbringing as a first-generation American with immigrant parents from Italy and Poland, the risks and rewards of moving internationally for her career, and how her career has positively influenced her children, teaching them about gender equality, cultural diversity, and the importance of being open-minded and adaptable.   In today's episode, we discuss: The power of mentorship and cultural adaptation is crucial for integrating and thriving in new environments. Stepping into a leadership role requires significant personal growth and adaptation, leading to a profound transformation. “Filling your agenda doesn't mean that you're going to be full. That's more about quality than quantity.” And accepting that it's not an always must do constant battle for the most busy, it doesn't matter. Successful leaders understand the evolving definition of success and the importance of balancing professional achievements with personal well-being and family life.   Guest Bio: With over 35 years of experience in the global consumer financial services and payments industry, Betty DeVita is a seasoned banker and payments expert, fintech advisor and leader with a passion for digital transformation and open banking to drive growth, innovation, and strategic partnerships.  As a member of the Board and Chief Business Officer at FinConecta, DeVita leverages her expertise in strategy, value creation, partnerships, and scaling to match and integrate financial institutions and fintechs worldwide through a single platform, enabling faster and more efficient delivery of digital solutions for customers.  Before joining FinConecta, she served as the Chief Commercial Officer of Digital Payments and Labs at MasterCard, where she was responsible for commercializing innovative products and platforms in the areas of order ahead payments, IoT commerce, and moving beyond payments to drive brand loyalty.  Prior to that, she was the President of MasterCard Canada, overseeing all aspects of the enterprise, driving growth and expansion and held various senior leadership positions at Citi in Latin America, the U.S., and Asia, culminating as the Chair and CEO of Citibank Canada.  She served on the Exec Council of the Canadian Bankers Association and in 2014 was inducted into the Women's Executive Network Hall of Fame as one of Canada's Most Powerful Women.  Throughout her career, she has been recognized as a global C-suite leader, board director, and fintech influencer, and have served on multiple boards and advisory councils in the private and public sectors, including Molson Coors, Popular, Home Capital Group, and NACD New York Chapter, serving on Audit, Talent/Compensation, and Technology Committees.  DeVita holds a Bachelor of Science from St. John's University, a CEO Certificate from Wharton-KMA, and an Institute of Corporate Directors certification from the University of Toronto and is a passionate advocate and proponent of women's leadership and development and connector of people and ideas. Email: betdevsolutions@gmail.com Website: https://betdevsolutions.com/ Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/   

Today, on Notable Leaders' Radio, I speak with Jose Berlanga, Real Estate Investor, Author, and Speaker. He shares his life experience of being on death's door at age four and how he developed an enlightened perspective on using his challenges for good.   In today's episode, we discuss: “Life carves you into the person you eventually become,” says Berlanga. Overcome obstacles with the knowledge that there is learning in every experience that will guide you on your journey.  Use your challenges to your advantage. Approach them with a problem-solving attitude rather than a victim of the challenge.  “Don't let yourself be taken over by these circumstances.” “Did my situation bother me? Yes, it affected me. Was it difficult? Extremely. But I made it a point not to stop living, to listen to myself/intuition and do what I needed to do.”  Successful entrepreneurs take risks, understand uncertainties, know from the get-go that it will be difficult, and learn the lesson in every "failure".   RESOURCES: Complementary Resources: NOTABLE GUEST INTERVIEWS: Business Owners & Entrepreneurs Podcast with Peter Boolkah: Lessons Learned: Wins, Losses, and the Raw Truth About Business Growth W/ Jose Berlanga Stories that Empower: Jose Berlanga GET UNSTUCK: Talking about entrepreneurship with Jose Berlanga ARTICLES ABOUT JOSE: MSN: The Comeback Miracle Yahoo: Jose Berlanga Unveils the Blueprint for Success with Book, 'The Business of Home Building' Guest Bio: In every facet of his life and endeavors, real estate investor, author, and speaker Jose Berlanga is a force of unwavering tenacity.  At only four years old, Jose found himself at death's door following a devastating accident that left his body covered in third-degree burns. He spent his childhood growing up in various hospitals, leaving behind both physical and emotional scars that would carry into his adulthood. Determined not to let tragedies solely define his life story, Jose set out to make a name for himself. Led by his passion and curiosity for the business world, entrepreneurship came naturally to him. Jose's entrepreneurial pursuits have spanned numerous industries, with one thing remaining constant: his persistence and level of involvement. With all his pursuits, Jose takes a hands-on approach, getting involved in the day-to-day of all departments at what many may consider an unusual level. This involvement ranged from hiring and training hundreds of people, to personally negotiating a few thousand real estate transactions, both buying and selling.  Jose has achieved multimillionaire status four distinct times, in four separate industries: an import/export company for machinery for the Petrochemical industry, investments including a chain of Italian coffee bars, a residential construction company, and lastly, land development & construction.  Each success was a feat of starting from ground zero and meticulously building his wealth anew. His journey has involved constructing complex business infrastructures, only to lose them to factors beyond his control, such as economic downturns, currency fluctuations, and world financial crises. Alongside his four multimillion-dollar endeavors, there have been countless other businesses, too.  Despite facing monumental setbacks, Jose has consistently risen from the ashes of lost enterprises, reinventing himself, venturing into new industries with renewed vigor and determination, and found even greater success in each new endeavor. Website:  Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/

Today, on Notable Leaders' Radio, I will be responding to some questions sent in by listeners about wisdom. You don't have to wait until you're in your 50s or 60s to live with wisdom. You can step into it at any age. However, you will need to choose curiosity rather than judgment.   In today's episode, we discuss: today's episode, we discuss: Living in wisdom requires curiosity, compassion, forgiveness, grace, self-awareness, and intentionality. Learn to move forward on a new path without bringing past issues/stories with you. You can't solve today's technical issues with yesterday's technology. The same is true for you. Is it the journey or the destination that creates sustainable success and fulfillment? One of the big gifts of choosing to live in wisdom is that you get to dropkick judgment to the curb and replace it with curiosity. Judgment holds you back, and curiosity opens endless possibilities.   RESOURCES: The Saboteur Assessment  https://assessment.positiveintelligence.com/saboteur/overview   Recommended Books: Self-Compassion: The Proven Power of Being Kind to Yourself by Kristin Neff Brave Not Perfect: How Celebrating Imperfection Help You Live Your Best, Most Joyful Life by Reshma Saujani Radical Self-Forgiveness: The Direct Path to True Self-Acceptance by Colin Tipping Gifts of Imperfection by Brene Brown Master Class on Taming Your Gremlin: A Surprisingly Simple Method for Getting Out of Your Own Way by Rick Carson No Mud, No Lotus: The Art of Transforming Suffering by Thich Nhat Hanh   Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace.   Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/  

Today, on Notable Leaders' Radio, I talk with Guillaume Wiatr, Principal & Founder of MetaHelm. He speaks to the importance of a holistic business vision, guiding leaders to define a purpose beyond profit, leading to greater success in talent retention, sales, and personal fulfillment.   In today's episode, we discuss: Embrace your uniqueness. Guillaume shares how being labeled an anomaly became a compliment, teaching him the value of authenticity and defying norms. Writing serves as a tool for authentic expression, allowing individuals to develop ideas publicly and connect with their true audience without the pressure of perfection. Through narrative power, Guillaume empowers leaders to redefine their business vision, attracting talent, aligning with clients, and fostering resilience in turbulent times. The importance of a holistic business vision, guiding leaders to define a purpose beyond profit, leading to greater success in talent retention, sales, and personal fulfillment. "It's gonna be okay. Just relax," Navigate challenges with resilience, authenticity, and trust in yourself.   RESOURCES: Complementary Resources: Are you building an authentic business with the power of your narrative? Find out by taking the free MetaHelm Assessment at https://www.metahelm.com/assessment. Let Guillaume know you heard him on The Notable Leaders Radio Podcast to apply for a 30-minute debrief of your results.   Guillaume Wiatr's Bio Guillaume Wiatr is the creator of Strategic Narrative®, the business strategy consulting and coaching methodology for entrepreneurial leaders of professional services firms. Through his company, MetaHelm, he steers experts, CEOs, and leadership teams to build a successful business they also love by growing Narrative Power, the leadership ability to defy the normal when the normal is wrong. A former big-firm strategist, Guillaume has also founded four B2B ventures. His expertise is sought by clients ranging from solopreneurs to global organizations like Microsoft, Spencer Stuart, AIG, Symrise, and the Gates Foundation. Guillaume loves teaching and mentoring entrepreneurs at startup incubators and the University of Washington's Master of Science in Entrepreneurship, ranked #3 in the US. Email: guillaume@metahelm.com  Website: www.metahelm.com  LinkedIn: https://www.linkedin.com/in/guillaumewiatr/  YouTube: https://www.youtube.com/@guillaumewiatr Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant, Keynote speaker, and a leading authority in guiding global executives, professionals, and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/   

Crunch Fitness' CMO, Chad Waetzig joins The Current Podcast to explore how Crunch is developing their on-demand workout streaming app, how they're leaning into performance marketing versus brand-building and why digital media is the best way to reach its gymgoers. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler[00:00:01] Ilyse: And I'm Ilyse Liffering. [00:00:03] Damian: And welcome to this edition of the current [00:00:05] Ilyse: This week, we're delighted to talk with Chad Waitzig, the CMO of Crunch Fitness, who leads the brand's marketing and communication efforts for its gym locations all over the world.[00:00:17] Damian: Headquartered in New York City, Crunch serves 2. 5 million members with over 460 gyms worldwide and continues to expand in the U. S. and around the globe.[00:00:28] While Crunch has built a community of fitness enthusiasts at its physical locations, it has also been on a mission of expanding its reach on digital.[00:00:37] We start by asking Chad about how he'd characterize the gym's marketing goals.[00:00:43] Ilyse: so Chad, how would you characterize the marketing mission for Crunch?[00:00:48] Chad: It's really important for us, to both build comprehension around what the crunch brand experience is.[00:01:05] And we think we've got a pretty unique offering in the high value, low price space and in fitness, but it's also to drive leads and it's to fill that, consumer funnel, with folks who are interested in exploring a fitness workout, And building that lead base so that our franchisees, our partners in our marketing journey, can invite them into the gym, give them a free trial, and encourage them to join and continue their fitness journey with us.[00:01:32] so as we think about what we do day in and day out, I'd say that, 80 percent of what we do is focused on how can we introduce the brand to more people and drive leads into the system.[00:01:41] Damian: Now, can you talk about your latest campaign and how that works? I know you're talking about, a kind of big campaign, but you're also then trying to target local gyms and gym spaces and demographics. Can you talk about how that relationship works?[00:01:54] what about the new campaign? Feel good, not bad? [00:01:57] Chad: Yeah. Yeah. So we're, really excited about feel good. [00:02:00] Not bad. we launched the campaign on December the 26th, which is, basically the start of our year, immediately after Christmas. and the, conceit or the gestalt of the campaign is to. recognize that as a country, we've gone through a lot of bad stuff, and, there's a lot of bad in the world, and we don't want to focus on the bad in the world, but we know that it's out there and  how do we, recognize that a way to combat that is to feel good, and to feel good.[00:02:31] You can do that through working out. So the whole campaign is focused on this idea of telling a story about the bad things that happen through silly, humorous, metaphors, banging your head on a drawer, getting stuck in a revolving door, waking up in the desert on a camping trip with a snake.[00:02:52] Attached to your face, really absurd, silly things as a metaphor for the bad in the world, and that through working out and through [00:03:00] working out at crunch, you can get those endorphin rushes. you can escape from the world. You can forget all the bad that's out there and really focus on yourself.[00:03:07] You can really lose yourself at crunch. so that's, the gestalt behind the campaign or the, idea behind the campaign. Now, the way we execute that campaign, and we do it in partnership with our franchisees, is through a mix of brand marketing, performance marketing, and retail marketing. And so we've designed, creative assets that kind of take you through that entire journey, whether it's television, radio, direct mail, or digital marketing assets, that really tell that story in a layered way as a consumer moves through the journey.[00:03:41] Damian: Yeah, that's interesting. now you mentioned the campaign, the Feel Good, Not Bad campaign is one that really dives into humor to convey how fitness can be fun. We recently had on this podcast, the CEO of BBDO, Andrew Robertson, who talked about the importance of funny ads and why they're so important.[00:03:59] [00:04:00] To building a brand's identity. I just wanted to get your thoughts on that. and why is Funny the right fit for you?[00:04:07] Chad: Yeah, first of all, I would agree with his assessment. And, at our heart, we're storytellers, right? All marketers are storytellers, and we're telling the story of our brand and our business. And humor, leveraging humor, is one way to tell that story in a way that we think breaks through the clutter.[00:04:26] We're a gym for goodness sakes, right? We're a place where people come to, to get better. whether that's more, more flexible, whether that's to build endurance, whether that's to lose weight, whether that's to gain strength and muscle, but we also don't take ourselves too seriously. And so we think that, our no judgments philosophy, the way we approach our members and the way we approach our experience, it really lends itself well to humor.[00:04:50] But the other thing to keep in mind too, is that. Humor can work in almost any business. think about insurance. 20 years ago, if you had said, we're going to use humor to tell [00:05:00] the insurance story, people would have thought you were crazy. Maybe it's more than 20 years now, but, Geico really broke through the clutter and now look at everybody in that category, right?[00:05:08] They all leverage humor for something that is not a very funny product. our product isn't funny, but our product and our experience is fun. And we think humor helps us tell that story. [00:05:19] Ilyse: Now here we talk a lot about digital channels, obviously, programmatic, CTV, and, there's a Common philosophy or really it's just a fact at this point that, that's a good way to reach like younger consumers. is that what you are finding? Are you trying to reach millennials and Gen Zers specifically?[00:05:44] ​Or are you looking at whole cohorts of people? Consumers, what is your approach?[00:05:50] Chad: our core consumer is somebody that we call young strong on social, they are our north star. They're the group that we [00:06:00] focus on, for crunch, about a quarter of our member base is made up of. Of people 18 to 24, about a third of our member base are members 25 to 34, so the majority of our members are in that 18 to 34 age range, and that's our young, strong and social group.[00:06:16] Now, we run, we have, campaigns available for our network, to target seniors, active seniors. boomers, Gen, Gen Xers like me, but really our focus is on the 18 to 34 and we do find that digital media channels, are really the best way to reach that audience, right? They, by and large, they're not cable TV subscribers.[00:06:39] they watch a lot of YouTube. They're on social media. and we find that, one of the best ways for us to build awareness is either through CTV, or through YouTube. Uh, and those are the two channels where we are dominant.[00:06:52] Ilyse: And I know you've also spoken about, TV itself too, a little bit. How has like this omni [00:07:00] channel like approach really benefited your brand?[00:07:04] Chad: Yeah, for us, it's been a journey. today we've got 460 gyms and about 2. 7 million members, and we're celebrating our 35th anniversary, but, we're still a small business. when I joined Crunch seven years ago, we had about 125 locations and, obviously we were significantly smaller.[00:07:21] So our dollars, We had to make a strategic choice back then, and our strategic choice was to invest in performance marketing almost exclusively at the expense of brand marketing. Now that we've grown, and now that we're bigger, and we have the, The resources available to us the critical mass. We have found that the omni channel approach for us has paid off in spades.[00:07:46] Our brand awareness has tripled in the last three years, whether that's aided or unaided. And we find that then drives. more consumers to consider us. Our consideration is higher, which then [00:08:00] leads to greater lead production, and greater sales. And, the brand doesn't do it alone.[00:08:05] Our franchisees play a big role in that, but if we had not made that strategic shift to really focus on the Omni channel, I don't think our results would be as strong as they are today.[00:08:17] Ilyse: And today, are you mostly now looking at consumer retention or learning new members to join? It does seem, we talk a lot about streaming wars, but it does seem like there's quite a lot of gym wars out there now.[00:08:31] Chad: Yeah, you know, the fitness industry is, really an interesting one. It is competitive. so today about one in five Americans belongs to a gym, a health club, the Y, or a boutique studio. Now, that number 10, 15 years ago was probably closer to 15%, 14%. The category itself is growing.[00:08:51] So when, crunch wins, the whole category wins when our competitors, when the category wins, cause we are growing the category, but we do compete [00:09:00] for a lot of the same folks, people do switch gyms, they break up with their old gym, they, join a new gym. and so it is a mix for us on the acquisition side.[00:09:09] To both bring new people into the category that maybe are just considering a gym for the very first time, but we're also trying to steal members from other clubs that without a doubt, and our competition would probably say the same. So in answer to your bigger question, how do we think about it is about retention is about acquisition.[00:09:27] It really is both. [00:09:29] Damian: It's interesting. you know, we did use the analogy of streaming, but there's a lot of churn in streaming. you turn off your subscription for one and then you turn it on for another. We just had some data recently that said, I think 30 percent of people who cancel return within a few months to the channel.[00:09:43] So, it's an interesting game, I guess. Yeah,[00:09:49] Chad: of our biggest sources of leads. we very much, look at our former members as potential future members, and they do come back.[00:09:57] Ilyse: Very interesting. Yeah. And, speaking of [00:10:00] streaming, Crunch has its Crunch Plus platform and I know this was a big kind of trend overall, no matter what category you're in, during COVID and everything was to go digital, make sure your product is available where the people were, which is their living rooms at home.[00:10:18] and now it's a little more than a year old. and it obviously it built on what you had before, which is crunch live. Can you tell us how this has been performing and how you would describe the divide between people going in person to the gym and potentially those working out at home now?[00:10:38] Chad: Yeah, really great question. So you're right. We launched, crunch plus about a year ago, and we retired an old platform that we had that was called crunch live crunch live we were the first big box gym to have our own streaming workout product it launched way back in 2013, and it was browser based [00:11:00] only.[00:11:00] Ilyse: Way pre COVID before it was cool.[00:11:03] Chad: it was cool. Before it was cool. And during COVID, we saw our daily usage. Increased tenfold, with a fairly limited library of workouts. And so we clearly realized that we needed to reintroduce our streaming products and that's how we got to crunch plus. So now crunch plus is available on, just about every streaming device.[00:11:23] And, we couldn't be more pleased with where we are today. versus our launch. and just this year alone versus where we finished, in December of last year, our user base on the platform is up 47%.[00:11:39] we have over 600, Workouts available and we're adding the goal is to add one workout a day Either through live streaming or through pre recorded content to the library And we see crunch plus as really both a member benefit. So if you are a crunch member, You get access to crunch plus and basically a [00:12:00] 70 discount off the retail price.[00:12:02] it's incredibly Affordable. It's 1. 99 a month. and so for our members, it's a way to take that brand experience outside the four walls of the gym, whether they're wanting to work out at home, or maybe they travel a lot and they want to take it on the road, but they can also take it right back into the gym.[00:12:19] And so we've got workouts that, are on a treadmill or on a spin bike, or require the use of dumbbells and other equipment that you may not have at home, We've got in the crunch gym. And so we've really created this hybrid workout environment between in person in the gym and virtual on crunch plus, and now for our retail subscribers, those that are not crunch members. they pay 6. 99 a month. ​Again, it's, an incredible value relative to other products in the marketplace, and we think it's a great way to extend the brand and reach into markets where crunch doesn't exist yet. you can get crunch plus anywhere in the world. we've got 460 locations and [00:13:00] 360 of them are in the United States.[00:13:01] So we have lots of growth ahead of us in terms of our physical footprint, but we love where our digital footprint has taken us.[00:13:10] Damian: Yeah, that's a great move. I see people in the gym with, their smartphones looking at workouts and things. It makes sense for you to have that workout associated with, crunch, or the gym in question.[00:13:21] Chad: that's exactly right. and we really have only started to scratch the surface of where we can take this. I mean, one of the biggest challenges for new people who have never worked out in a gym before is the intimidation that they feel when they come to the gym. And, Most people think about the intimidation as being the, I've got to lose weight before I join the gym mentality, right? the body image concerns. But think about this. If you've never been to a gym before and you walk in the door, you are seeing all kinds of foreign alien equipment with pulleys and weights and pins and benches that articulate in different directions.[00:13:58] Where do I even [00:14:00] start? And what we think CrunchPlus is going to be great for is to give people who are completely new to the gym experience that introduction of how do I get started? What is the best workout for me? How does this piece of equipment actually work? If I'm concerned about how I might be perceived by others, let me watch this video and see how to set this up correctly.[00:14:21] so we're real excited about where we're going to continue to take this platform as it continues to grow and mature.[00:14:26] Damian: Yeah, that's a great point.[00:14:27] Ilyse: could have used that for sure. Yeah, you[00:14:29] Damian: and you see some of these, dudes in there, they're massive and they're making it look like, child's play. I'm like, what? This,[00:14:36] Chad: Right,[00:14:37] Damian: this is scary. Yeah. [00:14:41] Chad: The great thing about those guys, though, is if you ask them for help, they're going to jump right in and help you. they're very proud to share. Here's, how you do this.[00:14:48] Damian: Mm. It's a community, right? a fitness community.[00:14:52] Chad: absolutely. Absolutely. It's the community. In fact, we just did a recent member survey, new member survey, [00:15:00] and we found that 46 percent of our new members, have actually made new friends or founded a community at crunch just by joining and getting to the gym.[00:15:10] So we do think crunch is a great place to build community and our members that it's one of the reasons why they join. [00:15:17] Damian: And speaking of community, you have recently teamed up with Amazon One. Can you talk about how that partnership improves the membership experience for your customers?[00:15:28] Chad: we love our partnership with Amazon. it has gone really well. And they've been, as you can imagine, they're one of the largest companies in the world. They are very sophisticated in what they do. And, they've been a great partner to work with, for those, listeners that aren't familiar with the Amazon one product, it is a biometric device reads basically the palm of your hand.[00:15:49] It is a touchless device. You basically hover your palm over their reader and it identifies you uniquely. So apparently the palm of your hand is as unique as your fingerprint [00:16:00] or your retina and, Amazon has piloted this in, I believe it's being rolled out in Whole Foods.[00:16:07] I believe they have a partnership with Panera. And then they were piloting it in their own C Store concept for a while. We got together with Amazon to really be the first to bring it to the fitness environment. And the initial application or use case is to validate a member's entry into the gym. And What we found is I think a couple of things.[00:16:32] there's a back office business case which reduces fraud for us. So we don't have members sharing their key tag with their barcode with friends, right? Because now I only can get in with my palm. So that reduces, that concern. But from the perspective of our members, it shows that we're progressive.[00:16:57] We're forward thinking. we've got the latest [00:17:00] technology and we're bringing that into the environment. and we've seen adoption close to 80 percent in the locations where we've rolled it out. There are some folks that are still concerned about having their biometric data. read by Amazon, and we respect that and we'll still have the old way of scanning barcodes at the front desk, but for the vast majority of our members, it allows them to get into the gym quickly and get right to their workout.[00:17:24] Damian: Mm. That is fascinating. I actually didn't know about Amazon One, [00:17:27] Chad: Yeah, if you have a Whole Foods near you, next time you go to a Whole Foods, see if they've got it. it's how I use, it's how I check out at Whole Foods. it is faster than even, Apple Pay and Google Pay, I[00:17:39] Damian: Wow. Mm.[00:17:41] Chad: I think it's a pretty great service.[00:17:42] Damian: in general, when it comes to partnerships, how important are those kind of brand partnerships for Crunch?[00:17:49] Chad: they're really important and, you can think about partnerships for us, at least. We think about it in a couple of different levels. One is this kind of, Big strategic capability [00:18:00] enhancing partnership, which we have with Amazon, and we've got obviously have partnerships with some of the best, equipment manufacturers in the fitness space, right? Whether that's through life fitness or, TRX or the other, brands of the space, and we look at that as a way to enhance our member experience. We've got a really talented member experience team headed up by our chief experience officer, Molly long and, Molly and her team are thinking about ways that they can bring these kinds of big brand partnerships that are enablers.[00:18:34] To bear on the member experience. But on the marketing side, we also look at brand partnerships as a way to enhance your existing membership. So we do partnerships where we provide our members access to crunch only discounts. So we have one right now with Crocs where members can get a discount on Crocs shoes that's proving to be very popular.[00:18:58] ​And one of the ways in [00:19:00] which we talk about our membership, pricing with our members. and so one of the things that we like to say to prospective members is that if you take advantage of all the discounts that you can get through your crunch membership, all the retail discounts with our brand partners, your membership practically pays for itself.[00:19:14] And so we like to think that because it is a membership, you are part of a community, you are part of a gym, you are part of a club. If we can give value back to that member, it only makes that membership more valuable to them. So for us, those brand partnerships are super important.[00:19:30] Damian: we want to talk about first party data, of course, and we want to talk about that and how that informs some of your campaigns. And we assume, given that you have this great membership, global membership, it's not necessarily an issue for Crunch.[00:19:43] But how do you go about, leveraging that first party data to inform your marketing efforts? [00:19:49] Chad: so obviously our first party data even more so today than in years past is important to us and being able to leverage that data is [00:20:00] an important part of what we do both on the brand marketing side, but also are we work with our franchise partners for them to execute on their local marketing side.[00:20:08] Our media agency of record is USIM, and through USIM, we have an identity resolution initiative with TransUnion, where we enrich our first party data anonymously, with the TransUnion data, and we use that for audience building, lookalike audience building, Former member, audience building, et cetera, et cetera.[00:20:29] And a lot of that is used, through programmatic. it, it informs, what we do, in terms of, our targeting. the way in which we've structured our media approach, brand marketing happens through the Crunch marketing team. We also pick up search, on behalf of our network, just given the complexities of search and the ever changing, approach to paid search.[00:20:54] we. We feel like we're in a better position to manage that on behalf of our franchisees than asking our franchisees [00:21:00] to do that. Really everything in between is through our franchise partners and we have four brand approved agencies that they can choose to work with And we work with them To make sure that they have access to first party data so that they can also enrich that data and do first party, audience building, et cetera.[00:21:20] So for us, it's a critical component of what we do. And again, of, what we spend, I would say that, from. CTV all the way down through search, probably 90 percent of our spend across the network is digital.[00:21:36] Ilyse: Very awesome. I actually have a question about first party data. Are you able to glean more, say from Crunch Plus? Because people are tuning in and you're able to see, what kind of workouts they're choosing, what kind of, when, they are actually working out.[00:21:55] It must be very revealing, even more so than your regular, gym [00:22:00] customers that come in.[00:22:02] Chad: it's actually, that's actually a great question and it is true because obviously we control and manage the crunch plus platform of the 600 plus videos or workouts that we have. We can see what the viewership is. We can, we understand the view through rate on each of those. We know what each subscriber is watching and what kind of workouts they're doing and the frequency with which they're doing that.[00:22:26] and that's rich data that. We don't necessarily have easily accessed on the gym membership side. so from that standpoint, in terms of building out new workouts, as an example, we found that the 20 minute workout videos were the most popular in the group. And yet when we launched, we were launching with 30, 45 minute workout videos.[00:22:51] We pivoted very quickly to doing more over 20 minute workouts. And what we found is. The 20 minutes were actually too long based on view through [00:23:00] rates. So we launched a number of what we call quickies, right? They're five minute workouts and the viewership on those has skyrocketed. that's where we've leveraged that first party data to learn on the gym side, it's a little bit more challenging, but we're actually building out more of a, first party data set around.[00:23:16] utilization of the gym. We know when they check into the gym. If they book and take a group fitness class, we know that they're doing that because that's an online reservation system. we know when they buy a personal training package and when they take personal training sessions. And so the next level for us as an organization is to better activate that first party data so that we can do a better job on member retention.[00:23:40] upselling into higher tier memberships, and cross selling into other parts of our business.[00:23:45] Ilyse: And based off of that, and knowing that you guys are located in 41 states,[00:23:51] Chad: Yes.[00:23:52] Ilyse: you can probably tell me which states are the fittest in the U. S. in terms of attendance. I mean, I'm just [00:24:00] curious.[00:24:00] Damian: just[00:24:01] Chad: so that's a really good question.[00:24:04] Ilyse: New York, I know.[00:24:05] Chad: I, I can, I can say I can say that,[00:24:09] Ilyse: work out a lot here.[00:24:10] Chad: there are certain markets. the southeast is one of them where the number of visits per member is higher than the average. Obviously, we have an average, per month in the southeast. Really strong gym attendance.[00:24:26] I'm not going to say whether or not they're more fit than[00:24:29] Damian: Yeah, you can't know that.[00:24:31] Chad: but utilization does vary based on, based on market. I don't know how much of that is driven by weather, or how much that's driven by lifestyle. [00:24:39] Ilyse: who's the laziest[00:24:40] Chad: in New York City, New York City, we have really strong, really strong utilization of the gyms, best ever, better than pre pandemic.[00:24:48] Ilyse: Oh well.[00:24:49] Chad: but we've seen that across the board that the utilization of our gyms post pandemic has been at a higher level everywhere than versus than pre pandemic.[00:24:59] Ilyse: People [00:25:00] want to get out there again.[00:25:01] Chad: I think people want to get out there. Yep. I think they recognize that the role of fitness in, in relieving stress and anxiety is important.[00:25:08] Ilyse: How do you then tailor your messaging? Based off of location, especially if you're, talking to the fittest people in the U S versus the laziest,[00:25:18] Damian: people in[00:25:20] Chad: we wouldn't say that we're all about no judgments,[00:25:22] Damian: no, of course.[00:25:23] Chad: there, there is no one type, there is no one reason, there is no one way, for us at Crunch. but we do build out marketing assets that allow our franchisees, who are the closest To the member than we are here in the puzzle palace here in New York City, right in the ivory tower.[00:25:42] and we make sure that we provide assets that, if your club is really strong in group fitness classes, that we've got the assets for you there. If your gym is really big into strength training, which is virtually all gyms. Now we've got lots of strength training assets, or if you're into hit workouts, or if you're into [00:26:00] Kids Crunch babysitting is important because you've got a lot of younger families and they need to have child care when they come to the gym and work out and we allow our franchisees then to use those assets to tailor their marketing communications based on their local needs.[00:26:16] Damian: It's interesting. Now, you mentioned, maybe people in warmer climates and warmer states going to the gym maybe than others, but I don't know whether that holds true, but what I wanted to ask you about is what does the marketing calendar look like for a gym like Crunch? especially around key moments, we're here, A good third of the way into the year, but January's obviously got to be a big moment for gyms because everyone has that resolution to get fit again, New Year's resolutions, and then there's the summer, approaching, people think about, oh, I've got to be back on the beach, what should we do?[00:26:50] How do you strategize around those moments?[00:26:55] Chad: Yeah, there is certainly a seasonality to, to both visitation and [00:27:00] membership joins new members joining the gym. the first quarter of the year is the. The most important quarter of the year for us. it is our Black Friday and Cyber Monday and holiday season. and we do structure our spending accordingly, right?[00:27:14] So we'll heavy up in Q1, in the months later in the year when gym memberships aren't as, The demand isn't as high. We will adjust spending accordingly. So we do balance that out throughout the year. So we do marry up spend with demand. Within any given month, we will run a series of national promotions that our franchisees can opt into.[00:27:39] And they tend to be priced Price driven, because that's the category we're in, but we provide the support to the franchise network around the if they opt into that promotion to try to convert prospects in the system to becoming members. We do look at certain, events. So certainly we look at. New Year's resolutions, New [00:28:00] Year to you.[00:28:01] We look at spring break. We look at the beginning of the summer. We look at back to school. and then we look at the, to school is the last big hit when you begin to hit November and December, most consumers are really focused on holiday shopping, holiday parties, family get togethers, travel, Wrapping up their year end of their job if they're on a calendar or fiscal year, And then we start right over again on december 26th, and that's when people are like, okay, let's get back to the gym so we do take all of that into consideration but every month has a cycle and every quarter has a cycle and then obviously there's a cycle to the year[00:28:41] Ilyse: so there's obviously one of the biggest categories on social media is fitness. I would say there's so many fitness influencers out there these days.[00:28:52] To what extent do you share a kind of like common goal to get people to the gym? Do you then access and use [00:29:00] these social media personalities?[00:29:02] Chad: Yep. yeah, really good question. influencers in the fitness space are very important and we have worked with influencers. off and on over the past several years, we work with them today. And what we have found them to be most effective for us is around awareness building, introducing crunch to their audience.[00:29:26] we have tried to activate, and I'm using air quotes for those, listening, obviously, we've tried to activate those influencers to try to sell gym memberships. And we've not succeeded in that. I think their audiences see through that.[00:29:40] Ilyse: Hmm. Interesting.[00:29:42] Chad: And so for us, it's more about the authenticity of we want to invite the influencers into our gym.[00:29:47] We want them to get in a great workout. We want them to tell their story on that does more value for us. than them trying to sell a membership to their audience. And so we certainly work and we pay influencers [00:30:00] for some of that awareness building. But we also Work really hard to make sure that our member experience is an excellent experience for all of our members because we have influencers in our gym all the time that we may not even be aware that they're there and we want them.[00:30:18] We wanted to organically. Work its way through social media, and we've actually had some great success with that. And so the success comes from our fantastic operators on running a great gym on the influencers who are already members are just telling the crunch story for us. They're evangelists on. You really can't put a price on that.[00:30:41][00:30:41] Damian: And that's it for this edition of The Current Podcast. We'll be back next week, so stay tuned.[00:30:46] Ilyse: The current podcast theme is by Love and Caliber.[00:30:49] The current team includes cat fussy and Sydney Cairns. [00:30:53] Damian: remember I'm[00:30:55] Ilyse: and I'm[00:30:56] Damian: we'll see you next time. And if you like what you hear, please subscribe [00:31:00] and leave us a review. Also, tune in to our other podcast, The Current Report.

In this episode of The Self-Employed Life, I had the pleasure of speaking with Peter Wilkin, a branding expert, about the importance of understanding personal brand DNA. Peter shared valuable insights on the components of brand DNA, including role, beliefs, promise, benefits, spirit, and icons. He emphasized the significance of brand DNA as a compass that guides individuals through turbulent times in their self-employed businesses. Peter's concept of brand DNA as a life jacket in rough seas resonated with me, highlighting the importance of anchoring oneself in personal values and beliefs. Overall, the episode provided a compelling perspective on the role of brand DNA in navigating the complexities of personal branding and business success. Peter, a veteran of the advertising golden era, led agencies for Ogilvy, Leo Burnett, and BBDO across global hubs. As Head of BBDO Asia Pacific, he oversaw 14 markets, shaping iconic brands like Coca-Cola and IBM. Now, through Dolphin Brand Strategy, he guides clients in brand and strategic planning, sharing insights from his book "Dim Sum Strategy" and speaking on unleashing creative thinking for impactful change. A family man based in Vancouver, Peter enjoys globetrotting, sports, and wildlife, especially otters, tigers, and, of course, dolphins. And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com.  Peter Wilken, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – https://www.peterwilken.com/ Peter Wilken on LinkedIn (@peterwilken) Contact Jeffrey – SelfEmployedNewsletter.com JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources– The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Today's show is all about brand positioning. Learn how to think about developing it, how to make yourself unique, and how to make yourself stand out in your market. Our guest Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience. Ulli's held leading strategy roles at some of the largest advertising agencies in the world, including, BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He's contributed to seven Effies and an Advertising Research Foundation Ogilvy Award for Excellence in Research. In 2016, he founded a brand strategy firm called First The Trousers Then The Shoes Inc. He's also the author of the bestselling Brand Positioning Method Cards and you can find all of that at www.first-the-trousers.com This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! https://www.podcastbrandingacademy.com THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets. https://www.brandsonbrands.com/the-podcast-walkthrough