Podcasts about bbdo

Joseph Marconi is a writer and director from the Hudson Valley, New York. He began his career in advertising, working with global companies like BBDO and Showtime. After a brief stint as a New York City nightlife photographer, he transitioned to writing and directing short films, music videos, and branded content. His short film, Baby Love, won Best Short Film and Best Made in Montana Film at the 2021 MINT Film Festival. He edited the documentary feature Hargrove (directed by Eliane Henri) and the Muslim Futurism music video Alhamdu (directed by Abbas Rattani), both of which premiered at Tribeca 2022. Joseph is also a 2021 Film Independent Fellow. Baby Love will be his debut feature film. Joseph is represented by Brian Levy at Entertainment 360. Maury Sterling is an actor, writer, and producer originally from Mill Valley, California. As an actor, he has appeared in numerous films, series, and recurring roles, most notably of late as Max Piotrowski on the Showtime juggernaut Homeland. Maury and his wife Alexis recently launched their production company, Little Idea Media. Under the banner of this new production company, which aspires to create stories that challenge narrative, perspective, and tradition, they have produced the short film Blood and Water, the feature My Dead Friend Zoe (winner of the 2024 SXSW Audience Award), and now Baby Love. Maury is represented by Forward Entertainment and Innovative Artists.Kiana Madeira is a powerhouse actress whose past credits prove that she cannot be put in a box. Although she started her career in Toronto at the age of ten, Kiana's international breakthrough came when she led the cast in the hit Netflix horror trilogy “Fear Street.” Playing multiple characters across three timelines, Kiana's seemingly effortless ability to take on the challenge did not go unnoticed. She went on to star in the Toronto Film Festival favorite “Brother”, which earned her an ACTRA Awards nomination for Outstanding Female Performance. Brother won fourteen Canadian Screen Awards and now lives on Netflix. Being no stranger to the streamer, Kiana also stars in the Netflix Original series “Trinkets” and the hit “After” franchise of YA films.Breaking into the action space, Kiana has recently starred in the film “Perfect Addiction,” where she brought to life Sienna Lane, an MMA trainer-turned-fighter. Her physicality in this role has carved a lane for her as she is currently set to star in the survivor thriller “Titan”, with filming commencing later this year. The “Resident Evil” Producers Constantin Film & JB Pictures are behind both Perfect Addiction and Titan.Kiana is currently making her first leap into producing as executive producer of “Baby Love”, an indie fighter drama centered around Madeira, who portrays the lead character.She currently splits her time between Toronto and the US and is bi-coastal

In Ep#3 of our Effie series, strategists share lessons on how they approach a new strategic initiative. Johnny Corpuz, Head of Comms Strategy at BBDO, Asmirh Davis, Partner and President at Majority, and Gunny Scarfo, Co-Founder at Nonfiction join me. Thanks to Tracksuit (affordable brand tracking) for supporting this Effie series. www.gotracksuit.com

Josh Gross is an elite, award-winning creative executive known for building viral, culture-shaping campaigns that merge massive scale with genuine human soul. Having established himself as a powerhouse creative leader during a highly successful decade at Energy BBDO, he was appointed to oversee the newly integrated FCB Global / BBDO Chicago creative team following the major Omnicom network merger.In this role, Josh is tasked with unifying two of Chicago's most historic and distinct agency cultures, focusing on real-time, high-speed creative experimentation to keep major global brands culturally relevant.Key Career Highlights & Creative Philosophy:Scale with Soul: Josh operates under a unified creative vision to "do big things by scale, with soul." He rejects the idea that a campaign must choose between data-driven, massive reach and emotional depth, pushing his teams to find the golden intersection of both.

Tony Celano and John Gotti Eye to EyeWhat does a man do after spending 22 years working organized crime cases for the NYPD — including going face-to-face with John Gotti during a surveillance operation and serving on the task force that fought through the bloodiest mob war of the 20th century?If you're Tony Celano, you build a second career running a major corporate security firm. And then you write seven crime novels.This episode of Do You Ever Wonder is one you won't want to miss.━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ABOUT OUR GUEST━━━━━━━━━━━━━━━━━━━━━━━━━━━━━Anthony Celano is a retired NYPD Detective Squad Commander who served 22 years on some of the most dangerous assignments in modern New York law enforcement history, during the era when the New York Mafia was at the absolute peak of its power. His assignments included:

It's planners talking brands they've never worked on. We're joined this month by Landi Day, CSO at BBDO, Chicago and Omar Quinones, CSO at LERMA/, Dallas. We're having some laughs and talking Subaru and Vaseline. You can also watch this episode and see the creative work on our YouTube channel or website. Link below. Thanks to Tracksuit and System1 for making this series possible. www.onstrategyshowcase.com

AI has made marketing easier to produce - but harder to win. That's the sharp framing Cameron Partridge, Chief Growth Officer at Humanforce, brings to this conversation. Drawing on nearly a decade in the US, including a front-row seat to the AI boom at Invisible Technologies, working directly with OpenAI, Meta, Google, and Microsoft on AI training, Cameron delivers one of the most grounded takes on where marketing is heading. From the collapse of specialist roles to why marketing must own revenue, this is the episode to send to every marketing leader sitting on the fence about what AI means for their team and career. Guest Introduction Cameron Partridge is Chief Growth Officer at Humanforce, an AI-driven human capital management platform serving frontline workforces globally. He spent nearly a decade in the US, most recently as CMO of Invisible Technologies, one of North America's fastest-growing AI companies, where he helped grow revenue from $25-30M to close to $200M run rate while working directly with the world's leading AI model providers. He previously held senior leadership roles at BBDO and Macquarie Group, and began his career at Medibank, Telstra, and GE Capital in Australia. Key Topics Why AI has lowered the floor of marketing quality and what "AI slop" means for how you actually win in a crowded content landscapeHow the marketing function is collapsing from siloed specialists into generalists - and why that's both an opportunity and a threatWhy Cameron no longer hires for deep channel expertise, and what he looks for instead: cultural fit, outcomes focus, and "neural plasticity"Why marketing must stop reporting on activity and move toward shared revenue ownership with sales - and the rise of the Chief Growth Officer titleThe go-to-market engineer role: what it is, why it's a critical hire, and why these people are rare in AustraliaWhy AI boosts individual productivity but not organisational productivity, and how systems thinking closes the gapCameron's AI toolkit: Claude for deep work, ChatGPT for quick questions, Claude Code for vibe coding - and why courses are the wrong way to learn AIThe job outlook for marketers: why middle managers face the most risk and why now is the time to act Resources & Links Tools Claude - Cameron's go-to for deep work and complex tasksClaude Code - Used by Cameron for vibe coding projectsChatGPT - Cameron's "new Google" for quick questionsManus - Meta owned AI agent platform Cameron is experimenting withNotebookLM - Recommended for knowledge workSEMrush - Part of Cameron's cross-platform insights dashboardX (formerly Twitter) - Recommended for following AI researchersSubstack - Recommended for action-oriented AI insights People Mentioned Allie K. Miller - Top LinkedIn voice on AI; also on Instagram Companies OpenAI - Worked with directly at Invisible Technologies; recommended for following researchersAnthropic - Makers of Claude; referenced as a foundational model provider worth followingGoogle - Referenced in Cameron's analytics dashboard and as a major AI model providerInvisible Technologies - Cameron's former employer; recommended as a source for enterprise AI developments Contact & Credits Host: Shahin Hoda Guest: Cameron Partridge Produced by:  Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

Daale Carter is a powerhouse creative executive and the first-ever Global Chief Client Experience Officer at BBDO Worldwide. Appointed in early 2026, her role signals a major evolution for the agency network, shifting the focus from traditional "account management" toward a holistic, experience-driven partnership model. Professional Background Agency Pedigree: Before stepping into her global role, Daale served as EVP and Managing Director at Energy BBDO, where she was known for bridging the gap between high-level strategy and experiential marketing. Eclectic Roots: Her career began in entertainment law before she moved into music event production and media strategy. This diverse background—combining legal rigor, event logistics, and brand empathy—allows her to view the client-agency relationship through a unique lens.

Rather than answers, this celebrates curiosity and openness. It affirms that becoming isn't about arriving, it's about staying awake to possibility. Core question: What does "more" mean to you now, and how will you make room for it? Today, on Notable Leaders' Radio, I speak with Stefoni Rossiter, retired educator, caregiver, and creative spirit. She shares how this season of transition has opened the door to deeper self-trust, creativity, and a more compassionate way of becoming. In today's episode, we discuss: Pay attention to what has always drawn you in. The things we were naturally curious about early in life often still point toward what matters most to us now. Looking back can help you notice patterns you may have overlooked and reconnect with parts of yourself that are still waiting to be used. Creativity does not have an expiration date. Whether it is sketching, journaling, cooking, gardening, writing, or building something with your hands, trying something new can open up a different kind of confidence. You do not need to be an expert to benefit from creativity. Your role can change without your value changing. A transition like retirement, caregiving, or a career shift can leave you wondering who you are without your old responsibilities. Identity can expand, and a new season does not erase the impact of the one before it. Self-care can be practical and personal. It does not have to look fancy to matter. For Stefoni, routines, movement, reading, gardening, and creative time all help her stay grounded, and that is a good reminder that self-care works best when it actually fits your life. You do not have to do it perfectly to do it well. Stefoni's willingness to try, fail, adjust, and keep going is part of what makes her story so relatable. That same mindset can help anyone loosen their grip on perfection and make room for growth.   RESOURCES: Guest Bio: Stefoni Rossiter is a veteran theater arts performer, director, and choreographer with over 50 years of experience.   Retiring from full-time teaching in 2024, she now teaches middle school theater arts part-time at a local charter school.   Awards: Parent of the Year, Autism Society Ventura, California, Mayor's Award for Arts Educator of the Year 6 Teachers of the semester awards Teacher of the year Inducted into the Hall of Fame  Since retirement, Stefoni has learned to fill her days with self-care, which includes incorporating daily creativity. Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/   

The 2026 Agency of the Year Awards was a night of high fashion, hard-won trophies and heartfelt reflections on what it means to lead in today's advertising and marketing landscape. In this special episode, we're coming to you live from the celebration, capturing the raw energy of the industry's biggest night. We dive into the deeper, personal side of the business, discussing the "small town" feel of the agency world and what it means to lead a high-stakes creative career. We also hear from the giants behind some of the year's most historic mergers and iconic campaigns. They reflect on retiring legendary brand names while keeping the creative fire lit, sharing secrets behind the work that broke the mold. It is a night about community, "addiction" to the craft, and the rule that defines the best in the business: never have the same year twice. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you think the biggest growth opportunity in marketing is Gen Z, Millennials, or Gen Alpha, this episode may change your mind. We kick off a special monthly series focused on how marketers approach different generations, starting with Gen X and Baby Boomers.To explore the 50+ audience, Jim welcomes Brent Rivard, CEO and co-founder of Geezer Creative, an agency built around one bold premise: the marketing industry has been ignoring consumers who represent an $8 trillion opportunity.Gen X and Boomers control roughly 70% of disposable income in the U.S., yet most brands remain obsessively focused on youth. Gen X alone outspends Gen Z by multiples in categories like alcohol, while affluent 50+ consumers are driving massive growth in travel, wellness, longevity, and lifestyle spending.Brent studied at the Ivey Business School in Ontario and went on to spend two decades at top agencies, including BBDO, Anomaly, Doner, and Lowe Roche. After a stint as a CMO, he founded Geezer Creative in 2024 to help brands reposition themselves for what he believes is the most overlooked and fastest-growing audience in North America.Tune in for a conversation with an advocate fighting for smarter audience choices in advertising.—Learn more, request a free pass, and register at iab.com/ccs Promo Code for $150 off ticket prices: CMOPODCCS26—This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Future Fuzz, host Harry Duran speaks with Rob Rankin, President of Clarity Coverdale Fury (CCF), about why emotional connection remains the most powerful force in marketing, even as technology and AI reshape the industry. Rob shares how CCF helps brands “throw a big rock” in crowded markets by creating creative communications that demand attention while building genuine emotional resonance with audiences.The conversation explores how fragmented media landscapes have changed the way brands reach consumers, why presence and attention are prerequisites for performance marketing, and how experiential moments can amplify brand storytelling. Rob also discusses how agencies should approach AI adoption—experimenting first, then embedding it strategically into operations—without losing the human touch that drives trust and loyalty.Guest BioRob Rankin is the President of Clarity Coverdale Fury (CCF), a creative communications agency known for building emotionally resonant brand campaigns that demand attention and drive connection. Under his leadership, CCF delivers full-service marketing solutions including strategy, creative development, and media planning, with a strong focus on healthcare and financial services.Rob began his career at BBDO, working on major consumer packaged goods brands and developing a strong foundation in data-driven marketing. Since joining CCF in 1998 and later helping lead the agency's transition to new ownership, he has helped evolve the firm's signature approach—leveraging the emotional catalyst between brands and audiences to build trust and long-term brand value.TakeawaysEmotional connection remains the most powerful driver of brand trust and memorability.In a fragmented media environment, brands must demand attention before delivering their message.Experiential marketing combined with digital amplification can dramatically expand reach.AI will transform agency workflows but should enhance, not replace, human creativity.Leaders must balance involvement with trust, empowering teams while staying strategically present.Long-term brand positioning built around authentic emotional insights can last for decades.Effective planning means defining long-term vision and chunking goals down into actionable steps.Chapters00:00 Introduction to Rob Rankin and Clarity Coverdale Fury 00:14 A proud parent moment and life outside the office 01:04 What Clarity Coverdale Fury does and the power of emotional marketing 01:37 Rob's role as President and leading a 20-person agency team 02:42 Why healthcare became a core focus for the agency 03:12 The importance of emotional catalysts in marketing 04:37 Media fragmentation and the challenge of capturing attention 06:12 “Throwing a big rock”: Creating campaigns that demand attention 08:20 How brands can create modern “water cooler” moments 11:05 Presence vs. performance in marketing strategy 12:21 Marketing fundamentals that still hold true today 13:45 How agencies are experimenting with AI tools 16:17 The rise of AI skills and prompt-driven workflows 18:04 Keeping up with AI trends and industry learning 19:38 Encouraging teams to experiment and share AI use cases 20:21 Leadership lessons about delegation and trust 23:11 The emotional catalyst framework explained 25:34 Building brand positioning that stands the test of time 25:51 Planning strategy: thinking in three-year and quarterly horizons 27:27 Recognizing when priorities drift and staying accountable 29:04 The importance of being fully present with clients 30:26 The future of marketing and the risk of losing human connection 32:27 Rob's unexpected path into advertising 34:39 A classic marketing book that still holds up todayLinkedInFollow Rob Rankin on LinkedIn Follow Harry Duran on LinkedIn

Today, on Notable Leaders' Radio, I speak with Stephanie Baker, Chief Experience Officer and artist. She highlights her journey of moving beyond achievement, sharing how embracing vulnerability, creativity, and leading with empathy has redefined what true success means, for herself, her teams, and those she mentors. In today's episode, we discuss: Reimagine your definition of success. Step back from titles and checkboxes. Ask yourself whether your work aligns with your core values and your true impact. When your work is a reflection of who you are, fulfillment finds you, not the other way around. Lead with empathy and inclusion. Performance isn't just about KPIs; it's about how people feel in your presence. When you foster empathy, inclusion, and psychological safety, you build teams that are resilient, innovative, and engaged at every level. Make becoming a lifelong pursuit. You don't have to have it all figured out. The most effective, impactful leaders are those who stay open to growth and keep redefining who they are—at work and in life. Protect your energy unapologetically. Learn to say "no"—and realize that it's a complete sentence. Being deliberate with your time and focus allows you to say "yes" to what truly matters and show up at your best. Give yourself permission to explore new interests. Try picking up something new—painting, mentoring, creating. You never know which hidden strengths or sources of joy are waiting for you. (Check out her paintings in the show notes. She is GIFTED!)   RESOURCES: Guest Bio: Stephanie Baker is a Senior operations executive with 20+ years of experience driving enterprise performance and operational excellence. A trusted partner to CEOs and Boards, I specialize in aligning people, processes, and technology to deliver exceptional outcomes for customers and employees. Recognized for building inclusive, engaged teams and leading transformational change with clarity and purpose. Website/Social Links www.linkedin.com/in/stephanie-baker-5833b78 slbaker28@gmail.com Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

If culture moves at the speed of TikTok, then today's CMO has to move just as fast. This week, Jim is joined by Sofia Hernandez, Global Head of Business Marketing and Commercial Partnerships at TikTok. Since launching in the U.S. in 2018, TikTok has reshaped culture, content, and marketing. And its mission, to inspire creativity and bring joy, has fueled extraordinary growth, even as the company has navigated controversy and major shifts, including the recent acquisition of TikTok U.S. by a consortium of investors including Oracle, Silver Lake, and MGX. The platform now reaches more than one billion users globally and has grown into a multi-billion-dollar advertising business, generating an estimated $33 billion in ad revenue in 2025.Sofia has spent the past six years helping build TikTok's business during one of the most dynamic growth periods in tech. In her role, she helps brands around the world show up effectively on one of the most culturally influential platforms in the world. Before TikTok, Sofia served as Chief Client Officer at the consumer insights platform Suzy and began her career in advertising at Publicis, later spending five years at BBDO. An activist at her core, Sofia also speaks openly about representation in tech, where Latinas hold roughly 1% of executive roles, and she is deeply committed to fostering inclusion across the industry.Tune in for a conversation with a leader who believes today's CMOs must evolve into enterprise leaders who connect culture, creativity, and business results.—Learn more, request a free pass, and register at iab.com/newfrontsPromo Code for free access: CMOPODNEW26*Note: promo code is exclusive for brand and agency, brand marketers and media buyers. IAB reserves the right to cancel any registrations that don't meet this criterion. —This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, on Notable Leaders' Radio, I speak with Elizabeth Haggerty,  EVP Customer Solutions, America's Division, CRH. She highlights how navigating life's and career pivots, unexpected business challenges, and a life-changing health diagnosis led her to discover untapped reserves of courage and resilience, offering real-life strategies to thrive through uncertainty and continual growth. In today's episode, we discuss: Adopt the "one foot in, one foot out" approach. When considering a new role or industry, bring core skills you already have while stretching into new territory, so you're growing without completely untethering yourself. Let your setbacks refine, not define, you. When a business is sold, or a role ends abruptly, even through being fired, treat it as a painful but powerful pivot point, not a verdict on your worth or future potential. Integrate joy and self-care into your life. Make space for passions, hobbies, and relationships outside of work. These experiences not only enhance your overall well-being but also give you energy and perspective to face professional challenges with renewed spirit. Redefine your identity beyond job titles. Reflect on how external achievements and positions have shaped your sense of self. Shift your focus from titles to your skill sets, values, and unique contributions. This empowers you to navigate transitions and derive fulfillment from multiple aspects of life. Release the need to do everything alone. Accept that asking for help is a sign of wisdom, not weakness. Rely on your team's expertise and focus on asking insightful questions. This collaborative approach strengthens outcomes and develops your leadership. Guest Bio: Elizabeth Haggerty is a high-impact executive with over a 35-year history of driving growth and profitability in the building products industry.   Starting in the HVAC industry leading global product and channel P&Ls before transitioning to the industrial material products space where she has led large P&L businesses and key customer growth strategies.   Liz has experience in green fielding businesses as well as leading turn arounds and corporate carve-outs.   All of this done through building and developing high performing teams and investing in leadership development.  She has a bachelor's and master's degree in metallurgical engineering and an MBA.  Elizabeth has been recognized by:  Glass Magazine as one of the industry's Most Influential People,  Engineered Systems Magazine as 20 Women to Watch  HVAC and by Industry Week for women in manufacturing.   She was also recognized by the Manufacturing Institute a Women in Manufacturing Step Ahead Honoree in 2021. Website/Social Links LinkedIn: https://www.linkedin.com/in/elizabeth-haggerty-81885115/  Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

Visuals: https://getbehindthebillboard.com/episode-105-yohan-daver This Friday sees the last in our New York specials and we're finishing with a cracker, Yohan Daver, ECD at at BBH, USA Yohan started his career in India, at BBDO and then BBH, before continuing his journey with the black sheep to LA and now BBH New York. Yohan's work has been recognised at every major awards show, winning big at Cannes, D&AD, The One Show, and the Clios. We discussed some of his very best campaigns, starting with Netflix's Squid Game: The Challenge, a genuinely intriguing, funny and superbly on-brand campaign that questioned the morals of New Yorkers and what they would do for money. Next we covered the ‘Black-owned Friday Every Day' initiative for Google in partnership with the U.S. Black Chambers, Inc. to reframe the busiest shopping day of the year as a celebration of Black-owned businesses. We did a quick bit of Heineken, before finishing on Dunkin' at Home which we've loved ever since we saw it last year. It is the epitome of great OOH, fantastic idea, brilliantly executed. Yohan gave us the story behind the idea which is not to be missed. Then we chatted about the beautifully crafted execution. It deservedly won our International Poster of the year and we imagine it will clean up in the awards shows later this year. Thanks again Yohan for coming on. A great end to a fun week. Huge thanks once again to Joe at Rockefeller Center's Newsstand Studios for making us sound (semi)professional. Thanks also to our all our guests both in the studio and at AdFest, you were all amazing. Kudos as ever to Jon for the edits. Gas for the music. And the good people of New York who made us feel so welcome. V much hoping to return. BTB ❤️ NYC And as ever, huge thanks to all our sponsors, who make the show possible: Bauer Media Outdoor View2Fill Super Optimal GAS Music

It's planners talking brands they've never worked on. I'm joined this month by Emily Garvey, Head of Strategy at Zulu Alpha Kilo, NYC, and Caitlin Cody, EVP, Group Strategy Director at BBDO, Chicago. As always, balancing our opinions with facts are Tracksuit's Matthew Herbert and System1's Vanessa Chin. 

Today, on Notable Leaders' Radio, I speak with  Melissa Muir, acclaimed jewelry artist and teacher. She highlights how embracing life's unexpected pivot points opens new paths for creativity, personal growth, and transformation. In today's episode, we discuss: Honor your pivot points. Notice the moments whernt feels like a dead end. What would be different if you chose to see it as a time to redesign? Use every closed door or "mistake" as information for your next step. Allow creativity to be learned. Release the belief that you're "not creative" and give yourself permission to practice, experiment, and grow your skills one imperfect attempt at a time. Come home to your own truth. Gently question inherited beliefs, rules, and expectations so you can build a true relationship with yourself, the divine, and others that feels loving, spacious, and genuinely your. Choose communities that help you flourish. Intentionally seek out people who are curious, creative, and kind, knowing that "creativity breeds creativity" and you don't have to do it alone. Talk gently to your younger self. Revisit the bullied, lonely, or hurting version of you and let them know what's coming, so you can release old pain and stand more fully in who you are now. RESOURCES: Guest Bio: Melissa Muir is a metalsmith, educator, and trusted voice in the jewelry industry, known for bridging traditional craftsmanship with modern tools and techniques. With decades of hands-on experience at the bench, she specializes in jewelry fabrication, welding, stone setting, and emerging technologies such as pulse arc welding and engraving. As an educator and public speaker, Melissa is passionate about making complex processes approachable for both professional jewelers and dedicated hobbyists. Through workshops, online courses, product testing, and in-depth tool reviews, she empowers makers to work more confidently, efficiently, and creatively. Her clear, honest teaching style has made her a go-to resource for jewelers seeking practical knowledge they can immediately apply. Melissa is also the founder of Melissa Muir Metalsmith, where she shares education, demonstrations, and industry insights through video content, webinars, and live events. Her work focuses on raising the standard of jewelry education worldwide while inspiring makers to embrace innovation without losing sight of craftsmanship. Whether at the bench, on stage, or behind the camera, Melissa Muir is dedicated to helping jewelers refine their skills, invest wisely in tools, and rediscover joy in the making process. Website/Social Links: Melissa@melissamuir.com Www.instagram.com/metalsmithmelissa   Www.youtube.com/melissamuir Www.tictok.com/metalsmithmelissa Belinda's Bio:  Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace.   Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

Today, on Notable Leaders' Radio, I speak with you as I launch the new "Still Becoming" series. I highlight how the journey of growth and self-discovery continues long after success is achieved, inviting you to explore the moments of untapped courage, unexpected opportunities, and personal evolution that unfold beyond traditional milestones. In today's episode, we discuss: Explore life beyond achievement. Reflect on the moment when hitting goals and earning recognition stopped answering everything, and consider whether it's time to redesign what success looks like for you now. Listen for your quiet evolution. Notice the subtle inner shifts, new perspectives, expanded freedom, unexpected gentleness with yourself, that change how you see your work, your impact, and what's truly possible. Let the unexpected become a doorway. Revisit the chapters you never planned, a random elevator conversation, a surprise opportunity, a path you "stumbled into", that you now wouldn't give back for anything. Tap your untapped courage. Acknowledge the deeper reservoir of bravery it takes to step away from predictability, trust your inner knowing, and say yes when your path is no longer obvious or linear. Choose meaning over momentum. Ask where you're sprinting on autopilot and where you're ready to consciously trade speed for impact, alignment, and the kind of contribution that actually matters to you. Define what "more" means for you now. Let go of one-size-fits-all ambitions and get curious about your current version of "more" in this season—more joy, more presence, more service, more creativity—and honor that as valid and enough. RESOURCES: Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

In an era where consumer attention is more fractured than ever, the traditional "ad" is no longer the cure-all for a brand's woes. This week, BBDO Worldwide's Nancy Reyes, global president and CEO, and Chris Beresford-Hill, global chief creative officer, join Campaign Chemistry to pull back the curtain on the agency's next chapter.Following a whirlwind of acquisitions and industry shifts, the leadership duo discuss the much-needed evolution from "creative department" to "business partners." They dive deep into the necessity of upskilling talent for the AI age, the reality of dwindling brand loyalty and why the most successful creatives of the future will be the ones who understand the ins and outs of the client's business. The sound bite"Creatives need to think beyond just making campaigns."The key takeawaysCreativity should solve business problems, not just create ads.Understanding how a business makes money is crucial for success in advertising, especially when working at ad agencies.The future of advertising requires a blend of creativity and business acumen.Brand loyalty is diminishing in a fragmented market.Emerging talent should focus on being business-minded to thrive in the industry. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I sit down with Andrew Robertson, former CEO and current Chairman of BBDO and author of The Creative Shift, to unpack why creativity gets squeezed out of adults, teams, and organizations and what it actually takes to bring it back. We talk about the difference between innovation and true creation, why most brainstorming fails, and how businesses unintentionally shut down their people's most powerful ideas. Andrew shares the research, stories, and real-world lessons behind some of the most iconic campaigns of our time and why creativity is not reserved for "creative people," but for anyone solving meaningful problems. We also go deep into the practical side. Andrew breaks down BBDO's famous Workout process, a structured and repeatable way to unlock breakthrough ideas in any organization. Along the way, we explore unforgettable stories from Snickers to Guinness to hard-earned failures that reveal how great ideas are actually discovered, protected, and brought to life.   Topics We Cover in This Episode:  Why innovation alone rarely creates real competitive advantage The surprising reason most teams believe they are "not creative" How redefining the problem can unlock entirely new solutions Why generating bad ideas is a critical step toward great ones The mindset shift that helps leaders evaluate risk without playing it safe How iconic ideas are often hidden in plain sight What most brainstorming sessions get wrong The conditions that allow creativity to thrive inside real organizations If you are leading a team, growing a business, or feeling stuck repeating what has always worked, this episode will challenge how you think about creativity and what is possible when you design for it on purpose. Tune in, listen closely, and ask yourself what could change if you stopped asking for one good idea and started creating space for many.   Resources Mentioned: Order your copy of Give to Grow Get the Supplemental materials for Give to Grow Get a copy of your GrowBIG Playbook today! Inquire About Andrew's Talks and Speeches: andrew.robertson@bbdo.com  Link to Andrew's Book The Creative Shift: https://a.co/d/hVrfaHr  Andrew Robertson Outlines Principles of Business Development Success: https://podcasts.apple.com/us/podcast/real-relationships-real-revenue-video-edition-invest/id1504330338?i=1000565194906

In this episode, I sit down with Andrew Robertson, former CEO and current Chairman of BBDO and author of The Creative Shift, to unpack why creativity gets squeezed out of adults, teams, and organizations and what it actually takes to bring it back. We talk about the difference between innovation and true creation, why most brainstorming fails, and how businesses unintentionally shut down their people's most powerful ideas. Andrew shares the research, stories, and real-world lessons behind some of the most iconic campaigns of our time and why creativity is not reserved for "creative people," but for anyone solving meaningful problems. We also go deep into the practical side. Andrew breaks down BBDO's famous Workout process, a structured and repeatable way to unlock breakthrough ideas in any organization. Along the way, we explore unforgettable stories from Snickers to Guinness to hard-earned failures that reveal how great ideas are actually discovered, protected, and brought to life.   Topics We Cover in This Episode:  Why innovation alone rarely creates real competitive advantage The surprising reason most teams believe they are "not creative" How redefining the problem can unlock entirely new solutions Why generating bad ideas is a critical step toward great ones The mindset shift that helps leaders evaluate risk without playing it safe How iconic ideas are often hidden in plain sight What most brainstorming sessions get wrong The conditions that allow creativity to thrive inside real organizations If you are leading a team, growing a business, or feeling stuck repeating what has always worked, this episode will challenge how you think about creativity and what is possible when you design for it on purpose. Tune in, listen closely, and ask yourself what could change if you stopped asking for one good idea and started creating space for many.   Resources Mentioned: Order your copy of Give to Grow Get the Supplemental materials for Give to Grow Get a copy of your GrowBIG Playbook today! Inquire About Andrew's Talks and Speeches: andrew.robertson@bbdo.com  Link to Andrew's Book The Creative Shift: https://a.co/d/hVrfaHr  Andrew Robertson Outlines Principles of Business Development Success: https://podcasts.apple.com/us/podcast/real-relationships-real-revenue-video-edition-invest/id1504330338?i=1000565194906 

In this episode, I sit down with Andrew Robertson, former CEO and current Chairman of BBDO and author of The Creative Shift, to unpack why creativity gets squeezed out of adults, teams, and organizations and what it actually takes to bring it back. We talk about the difference between innovation and true creation, why most brainstorming fails, and how businesses unintentionally shut down their people's most powerful ideas. Andrew shares the research, stories, and real-world lessons behind some of the most iconic campaigns of our time and why creativity is not reserved for "creative people," but for anyone solving meaningful problems. We also go deep into the practical side. Andrew breaks down BBDO's famous Workout process, a structured and repeatable way to unlock breakthrough ideas in any organization. Along the way, we explore unforgettable stories from Snickers to Guinness to hard-earned failures that reveal how great ideas are actually discovered, protected, and brought to life.   Topics We Cover in This Episode:  Why innovation alone rarely creates real competitive advantage The surprising reason most teams believe they are "not creative" How redefining the problem can unlock entirely new solutions Why generating bad ideas is a critical step toward great ones The mindset shift that helps leaders evaluate risk without playing it safe How iconic ideas are often hidden in plain sight What most brainstorming sessions get wrong The conditions that allow creativity to thrive inside real organizations If you are leading a team, growing a business, or feeling stuck repeating what has always worked, this episode will challenge how you think about creativity and what is possible when you design for it on purpose. Tune in, listen closely, and ask yourself what could change if you stopped asking for one good idea and started creating space for many.   Resources Mentioned: Order your copy of Give to Grow Get the Supplemental materials for Give to Grow Get a copy of your GrowBIG Playbook today! Inquire About Andrew's Talks and Speeches: andrew.robertson@bbdo.com  Link to Andrew's Book The Creative Shift: https://a.co/d/hVrfaHr  Andrew Robertson Outlines Principles of Business Development Success: https://podcasts.apple.com/us/podcast/real-relationships-real-revenue-video-edition-invest/id1504330338?i=1000565194906

Today, on Notable Leaders' Radio, I dive into exploring a simple but often overlooked question: Have you set yourself up for success, or expecting yourself to "just make it happen"? This conversation isn't about fixing what you've done in the past or pushing harder in the year ahead. It's about approaching your goals with greater clarity, compassion, and intention—so what matters most has a real chance to take root. In this episode, I reflect on: What it truly means to set yourself up for success Not through pressure or perfection, but through thoughtful preparation that builds confidence and capacity over time. How to reverse-engineer what you want to experience, create, or achieve Looking at daily, weekly, monthly, and quarterly rhythms that support growth in a way that's sustainable and realistic. Why warming up matters, on and off the field Using a pole-vaulting metaphor to explore how gradual expansion and attention to form prepare you for new levels of leadership and impact. The value of pausing to distinguish desire from obligation Gently asking whether a goal truly reflects what you want now—or whether it's something you've been carrying out of habit or expectation. At its heart, this episode is an invitation to replace self-demand with self-leadership, and to remember that professional success and personal fulfillment are not competing goals. They are meant to grow together. If you're looking to begin 2026 with greater clarity, alignment, and momentum, so better prepare yourself for celebrations at the end of the year, rather than disappointment with a list of things you did not accomplish. This podcast episode is for you. Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

Join us for our first video episode, now available to watch on Youtube! This week, Justin chats with Dan Blaney, an accomplished head of production, now working as Executive Director of Production at Fig. Dan has an impressive resume that includes roles at Wieden+Kennedy, BBDO, Apple, and more. The discussion explores various subjects including what it really means to be a great producer in advertising, not just as a manager of budgets and schedules, but as a creative partner, mentor, and problem-solver.Dan shares personal stories from his career working on major campaigns for brands like Bud Light, AT&T, Apple, and the Jordan Brand, including behind-the-scenes insights from large-scale productions, Super Bowl activations, and high-pressure shoots where there's only one chance to get it right. He emphasizes the significance of viewing roles beyond transactions, encouraging creative voices, and maintaining passion and dedication in the advertising field.Dan also discusses what makes creative collaboration succeed: from choosing the right directors and production partners, to creating space for ideas to come from anywhere, and knowing when to speak up to make the work better. Throughout the episode, Dan emphasizes a simple but powerful philosophy: there's always a way to make it happen, regardless of budget or scale.This episode offers practical insight, hard-earned perspective, and a refreshing reminder that great work comes from curiosity, empathy, and collaboration. You don't want to miss Dan's insights here.Links:Dan's Site - https://www.danblaneyproducer.com/Bud Light: Up For Whatever - https://www.danblaneyproducer.com/#/bud-light-up-for-whatever/The Talk: P&G - https://www.danblaneyproducer.com/#/new-page/If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Some leaders talk about the power of creativity, and a select few leaders build a career proving it. Jim's guest this week is one of those. Andrew Robertson is the long-time leader of BBDO Worldwide, one of the most awarded and effective creative advertising networks in the world. He served as President and CEO from 2004 to 2024 before stepping into his current role as Chairman. During his tenure, BBDO was named Network of the Year at Cannes Lions a record seven times and was crowned Network of the Decade in 2020.Today, as Chairman of BBDO Worldwide and Chairman Emeritus of the Ad Council, Andrew is focused on mentoring the next generation of creative leaders and helping brands harness creativity for real business growth. In 2022, Andrew was inducted into the American Advertising Federation Hall of Fame. In 2025, he added a new chapter to his legacy as a bestselling author with his book “The Creative Shift: How to Power Up Your Organization by Making Space for New Ideas.”So tune in for a conversation with a leader who believes that creativity is not an occasional flash of inspiration but a way of operating inside any organization. And from the entire team at the show, we wish you all a very Happy New Year!---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, on Notable Leaders' Radio, I am going to share the wisdom from this year's guests. I noticed a theme in the messages that the guests shared. They each spoke from their perspectives on the importance of failure and being human as key elements of their success. Not the lack of them, but rather embracing them. In today's episode, we discuss: Remember that you succeed because you're human, not despite it. Give yourself permission to feel, learn, and be imperfect, self‑trust and humanity fuel far better leadership than white‑knuckled control ever will Commit fully to the action and loosen your grip on the outcome. When you focus on aligned effort instead of rigid results, "failure" turns into feedback, experimentation feels safer, and it becomes much easier to stay in motion. Let your intuition come to work. The quirks, nonlinear career steps, and hard‑won stories you're tempted to hide are often exactly what make your leadership memorable, trustworthy, and uniquely valuable. Build flexible "blueprints" instead of rigid scripts. Map out where you're headed, but hold the plan lightly so you can adjust to new information, opportunities, or constraints without losing your sense of direction. In seasons of disruption, ask: Who am I becoming? Instead of freezing or bracing for impact, use job changes, industry shifts, or personal upheavals as prompts to align more closely with the kind of leader and human you want to be. Normalize vulnerability as part of your leadership toolkit. Naming your struggles, asking for help, or saying "I don't know yet" builds trust, strengthens teams, and creates room for others to be honest about what they need to thrive. Belinda's Bio:  Belinda is a sought-after Leadership Advisor, Coach, Consultant, and Keynote speaker, and a leading authority in guiding global executives, professionals, and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with organizations such as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, Portland Trail Blazers, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has conducted over 120 interviews with top-level executives and business leaders, who share their personal journeys to success, revealing the truth about what it took to achieve their success on her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President and Global Director of Creative Management at Grey Advertising, managing over 500 people worldwide. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace.   Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/  Surround yourself with experienced mentors. From public speaking training to business skills, Jourdan emphasizes that growing into leadership is a journey supported by those who have already walked the path.

Audio has a magic all its own. The power to connect deeply, inspire emotion, and build lasting trust. In this week's episode, Jim Stengel sits down with Jenny Nelson, Chief Marketing Officer of Audacy, one of the nation's leading multi-platform audio content and entertainment companies. Founded in 1968 (then known as Entercom Communications Corporation) and rebranded as Audacy, Inc. in 2021, the company grew from a traditional radio broadcaster into one of the U.S.'s leading multi-platform audio content and entertainment companies.With over two decades in the industry, Jenny has become an authority on how sound drives emotion, performance, and brand growth. From her early days at BBDO to her pivotal role guiding Audacy's transformation from a traditional broadcaster to a digital-first audio powerhouse, Jenny shares invaluable lessons on brand storytelling, creativity, and the future of audio marketing.Recorded live at the ANA Masters of Marketing in Orlando and powered by TransUnion, this conversation explores what it truly means to create, and harness, the magic of sound.---Learn more, request a free pass, and register at iab.com/alm (utm: https://www.iab.com/events/annual-leadership-meeting-2026/?utm_source=ad&utm_medium=The+CMO+Podcast) Promo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I heard from so many of you after my first conversation with today's guest that I asked him to come back and take our conversation to the next level.   Who is this mystery guest? Well, today, on Notable Leaders' Radio, I speak with Chad Lefevre, Founder and Ceo of The Most Important Conversations. He highlights how embracing your unique wiring as a creator can transform uncertainty into opportunity and inspire you to step into your own leadership and impact. In today's episode, we discuss: Discover Your Early Sparks. Ever wonder why some kids just don't stop asking "why?" Chad did that to the point of driving his mom nuts. So it was no surprise that, in Catholic school, the traditions and rituals drew him toward life's deeper mysteries. That kid-like curiosity? It's your clue to passions waiting to light up your path, no matter your age now.​   Own Your Unique Wiring. Notice where you think differently, ask endless questions, or spot connections others miss. Chad calls this your natural wiring, not a glitch, and says leaning into it turns "annoying" traits into your secret edge for fresh ideas. We've all got that inner wiring; the question is, are you plugging it in?   Master the Pause in Chaos. That urge to react when life hits hard? Chad's emotional sobriety trick, feel it, breathe, saved him from recycling stress loops. In our wild world of AI shake-ups and uncertainty, this space between trigger and response is your superpower for calm, smart moves.   Step Up in the Storm. With jobs shifting and change everywhere, do your best not to freeze like you are watching a car wreck. Chad challenges us: who will you become amid it all, a fighter, fleer, or creator, grabbing the opportunity? Link arms in community, trust your gut, and turn disruption into your breakthrough story.   RESOURCES: Complementary Resources: …https://www.inc.com/tracy-leigh-hazzard/building-fans-by-connecting-brands-to-brains.html  Guest Bio: Chad Lefevre is an international Design Thinker, business philosopher and strategist, author, speaker and psychonaught with twenty years of senior business experience, successfully designing business strategy, and leading cultural transformation and leadership development initiatives from start-ups to Fortune 100 companies.  Chad's work centers around Liberation, creativity, and being-centered human potential. He focuses on designing and delivering on what is possible when human beings are liberated, in alignment, empowered, and supported to overcome limiting perceptions and beliefs, to increase performance and deliver desired outcomes for themselves and the companies they work for.  Chad is Founder and CEO of The Most Important Conversations (TMIC) a ground-breaking weekly online transformation community, which some have referred to as "AA for healthy normals". Previously, he was Founder of NeuroBe Inc., a research and consulting firm focused on delivering profound performance inside of corporations by working with leaders in the areas of being, perception, and cognitive mastery. He was also co-Founder of Ncite Neuromedia, a neuroscience-based video game development company specializing in leadership development through what he referred to as "transformational gaming".  Chad has has architected transformative business strategies and solutions effecting the areas of business operations, leadership development, cultural transformation and team building, branding, PR and marketing communications (for which he was featured in INC.). His work has included serving such companies/brands as: Coca-Cola, TELUS, Sony Music Latin, Music World, SimWin (AI sports leagues), United Way, Shell, Hoffman, the Canfield Group, Bell, Richard Blanco: Poet Laureate to the Obama Administration; co-producing SANG (which featured leading thinkers including Tony Robbins, Jack Canfield, Peter Guber, Tony Hsieh, and Peter Diamandis, among hundreds of others); co-producing the Sundance Thought Leader Summit, participating in Larry King's Breakfast Club, among others. Chad is an avid student and researcher in the areas of neuropsychology, perception, and choice making. Other areas of research and expertise supporting his work include game theory, complexity theory, change management, and Systems Thinking.  Website/Social Links …  https://chadlefevre.com The Most Important Conversations @ https://tmicglobal.com https://tmicglobal.com  https://www.linkedin.com/in/chadlefevre /   Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/

Omnicom completed its acquisition of IPG on Wednesday 26 November after clearing EU regulation. On the Monday that followed (1 December) the new holding company revealed a huge restructure including 4000 job cuts to happen by the end of the year, agencies merging, new leadership announced and some networks ceasing to exist.In this episode of The Campaign Podcast, Campaign's editorial team discuss the shape of the new holding company, which agencies are left and what chief executive John Wren is hoping will make it succeed against its competitors. Hosted by tech and multimedia editor Lucy Shelley, the episode features editor-in-chief Gideon Spanier, editor Maisie McCabe and news editor Will Green.Further reading:John Wren's ‘defining moment': can the last King of Madison Avenue make the new Omnicom work?John Wren on how Omnicom ‘will succeed': more collaboration, new bonuses, big job cutsOmnicom consolidates global advertising agencies into TBWA, McCann and BBDOOmnicom keeps six media networks but switches global CEOs to brand presidentsAdam & Eve/DDB to merge with TBWALondon and FCB to fold into AMV BBDOOmnicom Media promotes Natalie Bell and Katrina Bozicevich following IPG dealFCB's Tyler Turnbull set to be appointed CEO of McCann WorldgroupChaka Sobhani set for new role after Omnicom acquires IPGOmnicom-IPG: How merger will reshape the competition Hosted on Acast. See acast.com/privacy for more information.

Today, on Notable Leaders' Radio, I speak with Jourdan Hathaway, Chief Business Officer of the General Assembly. She emphasizes how resilience, courage, and the willingness to ask for help have been key in her transition from a childhood of poverty to a successful executive leader.  In today's episode, we discuss: Reflect on the childhood influences that shaped you and your future aspirations. Jourdan shares how her experience growing up in extreme poverty shaped her early dream of working in advertising, inspired by the TV show "Bewitched." That dream became a guiding star through hardship. Create your own learning path to fill critical gaps. When promoted to a leadership role outside her area of expertise, Jourdan built Project FLAT: Financial Literacy Advancement Training to master finance through journaling, mentorship, and resilience quickly. Cultivate resilience as a core leadership skill. Jourdan's story illustrates how bouncing back from setbacks and persisting despite obstacles is essential for long-term success and impact. Define leadership through vulnerability and empathy. Jourdan explains how her acronym DRIVEN (determined, resilient, impactful, vulnerable, empathetic, nimble) reflects her belief that true leadership includes asking for help and lifting others up. RESOURCES: Guest Bio Jourdan Hathaway is Chief Business Officer at General Assembly, a global leader in talent development and upskilling. She oversees marketing, sales enablement, client delivery, admissions, student experience, career services, alumni relations, and partnerships. Jourdan's journey spans agency marketing to edtech, blending operational excellence with a passion for building inclusive, future-ready organizations. She is recognized for strategic leadership, business growth, and talent transformation, and serves as a mentor and member of the Exceptional Women Alliance.   Website/Social Links www.GA.co https://www.linkedin.com/in/jourdan-hathaway Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant, and Keynote speaker and a leading authority in guiding global executives, professionals, and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with organizations such as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, Portland Trail Blazers, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has conducted over 120 interviews with top-level executives and business leaders, who share their personal journeys to success, revealing the truth about what it took to achieve their success on her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President and Global Director of Creative Management at Grey Advertising, managing over 500 people worldwide. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/  Surround yourself with experienced mentors. From public speaking training to business skills, Jourdan emphasizes that growing into leadership is a journey supported by those who have already walked the path.  

Christian Godden, Head of Strategy at Malmo FF on the role of community in driving international partnerships and long-term development for Sweden's most successful football club. The former strategic Director and Partner at BBDO in the Nordics, advising global brands on marketing and communications, explains Malmo FF's unique model of competing in human currency rather than financial resources. Owned by its 14,110 members, it puts community engagement at the heart of its business, with initiatives like educational programs and job placement services. It is community and relationships, he argues, that work harder for the club than data-driven strategies in brand building and societal development.#Sports #Business #Communications

Today, on Notable Leaders' Radio, I speak with Tony Crescenzo, CEO of Intelligent Waves & Founder of Peak Neuro, LLC. He highlights his compelling journey from a resilient upbringing and military service to pioneering leadership insights and transformative healing with brain-training technology.   In today's episode, we discuss: Remember the importance of "always do the right thing." Tony's grandfather's timeless advice served as his moral compass, guiding him through every personal and business decision. He discovered that by valuing integrity, you foster trust and build a strong, lasting reputation. See adversity as an opportunity to grow and learn. Tony's time in the military, especially the hurdles he faced as his military career came to a close, reminds us how much reputation truly matters. Welcome setbacks as moments to build character and become someone others truly respect and trust. To ease conflicts, try to understand the root of fear rather than just anger. Through his journey with anger, he learned that anger is really fear turned upside down. Embracing this awareness enabled him to transition from fear/anger to compassion and a deeper understanding of himself and others in times of challenge. Consider responding to anger with empathy—it can be a beautiful way to strengthen both your work and personal relationships. Prioritize your sleep and mental health with effective strategies. For instance, Tony saw wonderful improvements in his sleep, memory, and mood by using brainwave entrainment. Taking some proactive steps to care for yourself—such as getting good rest and keeping your mind clear—can truly make a significant difference in your happiness and productivity. Adopt the idea of "generals eat last" as your leadership guiding principle. As Tony beautifully shared, inspiring leaders always put their teams first, creating a warm environment full of trust and stability. When you focus on serving and supporting others, it gently builds loyalty and can significantly lift your team's performance. Embracing this approach can truly make your leadership journey more rewarding and fulfilling! Be open to new modalities of healing. Tony lived with PTSD for 30 years. He believed his anger and stress from his time in the military were a part of him and his life now. It wasn't until he stumbled across a new assistive technology that he learned that was not the case. It is also inspired the creation of PeakNeuro, an AI-enabled platform that uses acoustic audio-entrainment to help veterans and leaders regulate stress, get better sleep, and improve human performance overall through cognitive resilience. Is anger and or stress driving your life? If yes, check out PeakNeuro. It may be just the help you have been looking for. RESOURCES: Complementary Resources: Enclosed Link to a published article about the science of PeakNeuro: https://info.peakneuro.com/documents/2025JUN24PCSRwithTrainingSummary.pdf  Guest Bio Tony Crescenzo is the President and Chief Executive Officer of Intelligent Waves (IW), a veteran-owned, mission-driven systems integrator delivering advanced technology solutions in cybersecurity, systems engineering, data science, software development, and cognitive human performance to the U.S. government. Simultaneously, he is the Founder of Peak Neuro, LLC, a neuroscience and AI-powered company. Peak Neuro harnesses proprietary neuroacoustic technology through a mobile app to enhance sleep, emotional resilience, and trauma recovery—especially for veterans and first responders suffering from PTSD, TBI, or chronic stress. Website/Social Links LinkedIn Social Media:  https://www.linkedin.com/in/tonycrescenzo/   Intelligent Waves' website: https:/www.IntelligentWaves.com  Peak Neuro, LLC: https://www.PeakNeuro.com  BOOKS UnSEALed: A Navy SEAL's Guide to Mastering Life's Transitions by Mark Greene & Sheilby Rawson https://amzn.to/47qDR5P Belinda's Bio: Belinda is a sought-after Leadership Advisor, Coach, Consultant and Keynote speaker and a leading authority in guiding global executives, professionals and small business owners to become today's highly respected leaders. As the Founder of BelindaPruyne.com, Belinda works with such organizations as IBM, Booz Allen Hamilton, BBDO, The BAM Connection, Hilton, Leidos, Yale School of Medicine, Landis, and the Discovery Channel. Most recently, she redesigned two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. Since 2020, Belinda has delivered more than 72 interviews with top-level executives and business leaders who share their inner journey to success; letting you know the truth of what it took to achieve their success in her Notable Leaders Radio podcast. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 20+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition, or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

An encore airing of this multiple Gold Effie winner. Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO shares the real story behind the Michael Cera campaign, one he led while at Ogilvy. Frustrated by how it was being told, he shares the reality. 

Five NY strategy leaders reflect on our topic and share their points of view on where we are today and how strong the future looks for what we do. Joining us are Jeff McCrory of Mischief, Tass Tsitsopoulos of W+K, Anibal Casso of Ogilvy, Emily Portnoy and BBDO, and Tom Morton of Narratory Capital. Thanks to our live tour sponsors: The Effies, Tracksuit and Ipsos. 

In this episode of Marketing Insights with Shanita Baraka Akintonde, we look into Advertising Ecosystems to explore what really fuels today's advertising industry — people, purpose, process, and perspective.Her guest, Sean Brewster, Global Business Lead, Omnicom Production, is a seasoned advertising professional with over two decades of experience guiding some of the world's most recognized brands. From Bayer and Bud Light to SC Johnson and Quaker, Sean has led integrated campaigns across media, PR, social, experiential, and e-commerce, first at BBDO and now as part of Omnicom Production.Together, Shanita and Sean unpack the ever-evolving advertising ecosystem — how brands are building content systems that deliver at scale without losing soul — and what it takes to balance that professional intensity with real-life priorities like faith, family, and growth.Get ready for an inspiring, behind-the-scenes look at how leaders like Sean bring both strategy and humanity to the fast-paced world of modern marketing. #AdEcosystem #MarketingInsightsPodcast#AdvertisingLeadership#MarketingStrategy#BrandStorytelling#OmnicomProduction #BBDO#ShanitaSpeaksLLC#GlobalMarketing#AdIndustryTrends

Today, on Notable Leaders' Radio, I speak with Kash Rocheleau, CEO of Icon Foods, Inc.. She discusses the importance of mentorship, fostering cultures of ownership and transparency, and explains why real growth occurs when we step outside our comfort zones. In today's episode, we discuss: Recognize the impact of supportive mentors in your life. Seek out people who champion your goals and remind you of your strengths during challenges; even one person who believes in you can turn obstacles into opportunities.  Lean into self-reliance but also understand when collaboration is important. Balancing independence with the ability to ask for help allows you to own your journey while benefiting from collective wisdom, a dynamic that improves both personal and professional relationships.  Embrace your imperfections as valuable leadership assets. When you let go of perfectionism and openly admit your mistakes, it demonstrates authenticity that naturally builds trust and boosts team morale. Remember, vulnerability can often be your greatest strength.  Foster cultures of ownership and transparency wherever you are. Whether as a leader or team member, contributing to an environment where people feel responsible for outcomes creates a sense of pride and belonging that benefits everyone. Reexamine the personal “ceilings” you accept or create in your life. Believe that your potential is not capped by others but by yourself, and seek (or become) the kind of support that encourages ambition, so you always have the permission to grow. RESOURCES: Guest Bio: Kash Rocheleau is the CEO of Icon Foods, a leading supplier of clean-label sweetening systems and functional ingredients for the food and beverage industry. With a background in finance and a deep passion for innovation, Kash brings a unique blend of analytical rigor and creative problem-solving to the world of food science and formulation. Under her leadership, Icon Foods has continued to pioneer sugar reduction strategies using natural sweeteners like allulose, stevia, monk fruit, erythritol, and soluble fibers. Kash is a strong advocate for transparent labeling, functional nutrition, and providing CPG brands with concierge-level support—from custom formulation guidance and particle reduction to full-scale production planning. Known for her sharp industry insight and no-nonsense leadership style, she is committed to helping brands bring better-for-you products to market without compromising taste, texture, or integrity. Kash is also a regular contributor to thought leadership in clean label trends, gut health innovation, and female-focused wellness solutions in food and beverage. When she's not driving the next big formulation breakthrough, she's focused on mentoring emerging talent and fostering a culture of agility, ownership, and continuous improvement at Icon Foods. Website/Social Links https://www.iconfoods.com/ www.linkedin.com/in/kash-rocheleau-a0678528/ Belinda's Bio: Belinda Pruyne is a renowned Leadership Advisor, Executive Coach, Consultant, and Keynote Speaker recognized for her ability to transform executives, professionals, and small business owners into highly respected, influential leaders. As the Founder of BelindaPruyne.com, she partners with top-tier organizations, including IBM, Booz Allen Hamilton, BBDO, Hilton, Leidos, Yale School of Medicine, Landis, Discovery Channel, and the Portland Trail Blazers. Recently, she led the redesign of two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is also a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. A thought leader in leadership development, Belinda is the creator and host of the Notable Leaders Radio podcast, where she has conducted 95+ interviews with top executives and business leaders, revealing the untold stories behind their success. Previously, as Executive Vice President, Global Director of Creative Management at Grey Advertising, she oversaw a global team of 500 professionals, gaining deep expertise in client services and executive leadership. With 25+ years of experience, Belinda is a trusted advisor to startups, turnarounds, acquisitions, and Fortune 500 companies, delivering strategic, high-impact solutions in today's fast-evolving business landscape. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

Today, on Notable Leaders' Radio, I speak with JulieAnn Bornales, Creative Operations & Marketing Consultant, and Podcast Producer. She highlights the lessons learned from career setbacks, finding your voice in challenging environments, and the importance of asking for what you're worth.   In today's episode, we discuss: Don't overlook the power of self-belief when facing challenges or workplace uncertainty. Trusting in your ability to solve problems encourages you to keep going through setbacks, helping you recover faster and reach your goals. Know your worth and stand firm in negotiating it, even if it feels uncomfortable initially. Advocating for yourself early in your career can lead to better pay and opportunities later, so get used to asking for more, even if you're eager just to get your foot in the door. Be bold and reach out to people or platforms outside your comfort zone. Sometimes the simplest act of curiosity, like sending an email or asking a question, can lead to big opportunities, so never underestimate the power of taking that next small step. Explore passions and hobbies outside your job to boost creativity and emotional resilience. Participating in activities you enjoy, like baking or theater, can decrease stress and help you bring fresh energy and new ideas back to your main pursuits.   RESOURCES: Master's Thesis  Imagery implications of MTV : teen pop, adolescent girls, and sex role behaviors: https://scholarworks.sjsu.edu/etd_theses/3364/   Guest Bio A native of Northern California, JulieAnn received a double undergraduate degree in Sociology - Organizational Studies and Communications from the University of California at Davis and earned her Master's Degree in Mass Communications, writing her thesis on MTV, music videos, and gender identity at San Jose State University.  A music industry veteran of over 15 years, she spent the majority of her career at Warner Music Group, contributing across sales, marketing, digital strategy, and creative development—driving cross-functional initiatives that supported both artist growth and brand innovation.  She was a key contributor to the launch of Warner Music Group's first FAST (Free Ad-Supported Streaming Television) channels, helping to program the company's expansion into this rapidly growing digital media space.  She also played a central role in unifying podcasting initiatives across international markets and served as producer of the award-winning, Chartable-ranked series Totally 80's: The Podcast.  A proud alumnus of the Atlantic Theater Acting School in New York City, JulieAnn has also appeared in Off-Broadway productions, web-series and short films. An avid baker in her spare time, she is always on the search for the perfect chocolate chip cookie recipe.   Website/Social Links LinkedIn: https://www.linkedin.com/in/julieann Instagram: https://www.instagram.com/julieannnyc    Belinda's Bio: Belinda Pruyne is a renowned Leadership Advisor, Executive Coach, Consultant, and Keynote Speaker recognized for her ability to transform executives, professionals, and small business owners into highly respected, influential leaders. As the Founder of BelindaPruyne.com, she partners with top-tier organizations, including IBM, Booz Allen Hamilton, BBDO, Hilton, Leidos, Yale School of Medicine, Landis, Discovery Channel, and the Portland Trail Blazers. Recently, she led the redesign of two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is also a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. A thought leader in leadership development, Belinda is the creator and host of the Notable Leaders Radio podcast, where she has conducted 95+ interviews with top executives and business leaders, revealing the untold stories behind their success. Previously, as Executive Vice President, Global Director of Creative Management at Grey Advertising, she oversaw a global team of 500 professionals, gaining deep expertise in client services and executive leadership. With 25+ years of experience, Belinda is a trusted advisor to startups, turnarounds, acquisitions, and Fortune 500 companies, delivering strategic, high-impact solutions in today's fast-evolving business landscape.   Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Most agencies don't make it 25 years but Bill Swanston's has. From surviving 9/11 to leading a 30-person team through COVID, Bill shares how Bosun (formerly Frederick Swanston) adapted, learned to love KPIs, empowered their team, and even pulled off a successful rebrand. His story proves you can survive the toughest agency seasons and come out stronger—if you track the right numbers, avoid “superclient” risk, and learn to truly let go. What You'll Learn Why resilience (not just growth hacks) is the real agency survival skill How ignoring KPIs almost cost the agency big—and how to avoid that mistake Why letting go of control is the only way to grow past founder-dependence What a rebrand really signals about an agency's maturity and leadership shift The hidden dangers of relying on a “superclient” Key Takeaways Keep overhead light in uncertain times—it gives you room to maneuver when crises hit. Track your KPIs like a client project: salaries as % of AGI, AGI per employee, revenue per client. Don't rely on a single client for survival—client concentration is a silent killer. Empower your team early—you can't scale if you're reviewing every deliverable yourself. Rebrands work when they reflect a cultural shift—not just a new logo. What does it really take to keep an agency alive through market crashes, pandemics, and the endless grind without burning out or losing your edge? Today's featured guest will unpack his journey from starting in a basement with a couple of clients to leading a 30-person team through some of the toughest seasons an agency can face. From navigating financial blind spots to learning how to actually let go and trust his team, and the reason the agency's 25th anniversary actually marked a big shift with a new rebrand. Bill Swanston is the president and founder of Bosun, an Atlanta-based agency that just celebrated its 25th anniversary. Formerly known as Frederick Swanston, the agency has weathered market crashes, client shakeups, and a pandemic while building a powerhouse team with deep creative and digital chops. In this episode, we'll discuss: The challenges that really tested the agency's resilience. How learning to love KPIs saved the business. Why rebrand after 25 years? Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Building Through Adversity and Surviving 9/11 After moving back to Atlanta from New York, Bill was freelancing at BBDO and thinking about switching to smaller agency. As he saw it, it was better to be a big fish in a smaller pond. Unfortunately, his gig at the smaller agency was short lived, since the agency shut down for good. Instead of packing it in, Bill and his partner Scott Frederick grabbed a few clients, set up shop in a basement, and got to work. Built-in revenue gave them a smoother start than most scrappy entrepreneurs, but reality set in quickly. By the early 2000s, they were hit hard by 9/11 and its ripple effect on corporate events. It was a reminder that whether you're at a big holding company or running your own small shop, stability is often an illusion. Surviving those first waves meant keeping overhead light, grinding it out, and learning how to adapt before the word “pivot” became a business cliché. The Challenge that Really Tested the Agency's Resilience Partnerships can make or break an agency and Bill admits the early years with his partner had their rough patches, not as creatives, but as business owners learning how to disagree productively. Over time, their different strengths meshed into what became a powerful leadership duo. But nothing tested the agency quite like COVID. With a staff of 30 suddenly looking to them for answers, the partners had to act fast. They slashed salaries, cut their own pay completely, and relied on federal relief programs like PPP loans to keep the team intact. That lifeline, combined with quick adjustments, got them back on track. As Bill put it, “It was the absolute worst period of time for the agency. But we came out stronger because we had no choice but to figure it out fast.” From Gut Instinct to KPIs That Saved the Business Like a lot of creative-led shops, Bill and his partner weren't exactly obsessed with financial metrics at first. According to Bill, they mostly leaned on QuickBooks, check-writing, and gut instincts. That worked until it didn't. By the time they realized improprieties had slipped under the radar, they knew it was time to upgrade. Today, they track everything from salaries as a percentage of adjusted gross income to AGI per employee to recurring revenue versus project-based work. They also look at revenue per client to ensure there isn't any one account that is overwhelming the team. Like many agencies, they had this happen at one point, with a client that accounted for 50% of their billing. He remembers being scared once this client started to dwindle as a result of the ‘08 crisis, which taught him the danger of relying on superclients that can walk away and take half your revenue with them. Bill stresses that KPIs aren't about being a math whiz, but about having clarity. Knowing your true profitability by client or department means you stop guessing and start making better decisions. “We do it for our clients,” he said, “so we've got to do it for ourselves too.” Nowadays, he works with an external CPA and an internal comptroller who help him keep an eye on the agency's finances. Pro tip: If you're not yet at the point where you can have a CFO but don't know where to start to assess your agency's financials, use askquick.ai. It's a tool developed by Jason and his team that'll help you figure out your most profitable clients, assess your financial red flags, measure your KPIs, and more. Learning to Let Go and Empower the Team For the first decade, Bill and Scott were deep in the weeds, reviewing every creative output, managing every account, carrying the business on their backs. Eventually, the workload became too much and they had to learn how to trust others. Empowering team members to make real decisions wasn't easy. It started organically as new hires took over account management, media, and digital responsibilities. Over time, Bill realized the work improved when people felt ownership and felt empowered to shape the agency. “The ability to let go and trust others is essential to grow your agency,” he says. This trust not only gave the agency room to grow but also gave Bill and Scott the freedom to step back from being prisoners of their own business. Why Would a 25 Year Old Agency Rebrand Now? After two and a half decades as Frederick Swanston, the founders made the bold move to rebrand as Bosun to better reflect what they'd become. The decision was about more than a new logo. According to Bill, keeping their surnames in the brand felt too self-centered and didn't reflect the agency's culture. The rebrand signaled a shift: it's not about Bill or Scott anymore. It's about the team, the clients, and the relationships that actually fuel the work. While rebrands often make clients nervous, Bill said the transition was seamless. In fact, many partners celebrated alongside them, proving that strong relationships matter more than the name on the door. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Send us a textIn Episode 7 of this season's Digital and Dirt podcast, Ian welcomes Marissa Nance, Founder and CEO of Native Tongue Communications, a multicultural marketing agency helping brands connect with diverse audiences. for a conversation on how to build authentic connections in today's marketing world. Podcast Breakdown00:00 – 04:49 Introduction, Handbags, Love & Basketball house, & NBA ties04:50 – 09:48 Athletics, Teamwork & Values that shaped her career09:49 – 15:28 AI, Culture, & The importance of authenticity in marketing15:29 – 23:44 Early career at BBDO, Survivor, Top Chef & Castaway23:45 – 30:00 Storytelling, microcultural marketing, & Audience connection30:01 – 33:50 Leaving Omnicom & Launching Native Tongue33:51 – 41:15 Challenges as a founder & Building cultural competency41:16 – End Proudest career moments, & Advice for future leaders

Creativity is undergoing a transformation as data, technology, and shifting consumer expectations reshape how ideas are formed and shared. With decades of leadership at BBDO Worldwide, Andrew Robertson explores this evolution in his new book, "The Creative Shift". He goes Inside the ICE House to discuss how organizations can unlock innovation, foster emotional storytelling, and adapt to a rapidly changing creative economy.

Today, on Notable Leaders' Radio, I speak with Lauren Cassidy, Founder/Executive Creative Director – LC Studio Productions. She unpacks how showing up as your best self, seizing opportunities, and evolving through every challenge leads to success and fulfillment. In today's episode, we discuss: Embrace a “greatness over perfection” mindset to fuel creativity and avoid stagnation. Lauren learned that seeking perfection sets ceilings and fosters disappointment, while aiming for personal greatness keeps you evolving; by shifting your mindset this way, you allow yourself room for growth, more creative output, and less self-judgment, which benefits anyone seeking fulfillment and innovation in any field. Align your work and life as closely as possible with what you love. Lauren insists on infusing her passion for music and creativity into her work, and when that's not possible, she finds ways outside of work to feel fulfilled; everyone benefits by seeking or creating alignment between their passions and daily activities, which boosts motivation and overall life satisfaction. Stay open to unexpected career forks and don't fear following your curiosity. Lauren's pivotal choice between a theater tour and an HBO job taught her to pursue new opportunities even without guarantees; you too can learn from serendipitous crossroads, as flexibility and openness often lead to bigger breaks and more satisfying work than rigid planning. Use pressure as a moment to pause and collaborate rather than panic. When faced with a high-stakes challenge with Joan Rivers, Lauren demonstrated the value of staying calm and working with her team. So, when you find yourself in a similar situation, remember that stressful moments are best met with composure, seeking help, and trusting your problem-solving skills. RESOURCES: Guest Bio Lauren Cassidy, the founder of LC Studio Productions, has spent her career staging productions that come to life both on-screen and in person, where strategy, storytelling, and execution meet. Picture a show where C-suite executives are the lead actors, the brand is the script, and the audience is everyone from consumers to business partners. Her role? Casting the right team, directing the production, making sure the lines land, and yes, reminding people that Post-its are not, in fact, a filing system. Lauren brings all the pieces together so that when the curtain rises, the story doesn't just play. It sticks. During her 17 years at AMC Networks, Lauren built and led an internal creative studio that doubled as a powerhouse production crew for five core brands and streaming platforms. She produced everything from record-breaking campaigns and B2B activations to all-hands meetings that looked suspiciously like late-night variety shows. (Think executives who never thought they'd sing suddenly nailing a parody number with surprising confidence.) Along the way, she earned a reputation as the connective tissue, linking strategy to execution, creativity to business goals, and vision to reality. Awards, industry recognition, and happy executives were part of the outcome, but the real thrill was watching teams she mentored flourish in the spotlight. When she's not orchestrating corporate blockbusters, Lauren borrows inspiration from theater, music, and pop culture while also fronting a rock band. For her, work has always been about building the right ensemble, setting the stage for success, and giving people a reason to lean in. Whether it's a breakthrough campaign, film festival, upfront, social impact PSA, or an executive keynote, Lauren believes the show must not just go on; it should leave an impression worth remembering. Website/Social Links: @laurenbcassidy  https://www.linkedin.com/in/lauren-cassidy/ www.lcstudio.io      Belinda's Bio: Belinda Pruyne is a renowned Leadership Advisor, Executive Coach, Consultant, and Keynote Speaker recognized for her ability to transform executives, professionals, and small business owners into highly respected, influential leaders. As the Founder of BelindaPruyne.com, she partners with top-tier organizations, including IBM, Booz Allen Hamilton, BBDO, Hilton, Leidos, Yale School of Medicine, Landis, Discovery Channel, and the Portland Trail Blazers. Recently, she led the redesign of two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is also a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. A thought leader in leadership development, Belinda is the creator and host of the Notable Leaders Radio podcast, where she has conducted 95+ interviews with top executives and business leaders, revealing the untold stories behind their success. Previously, as Executive Vice President, Global Director of Creative Management at Grey Advertising, she oversaw a global team of 500 professionals, gaining deep expertise in client services and executive leadership. With 25+ years of experience, Belinda is a trusted advisor to startups, turnarounds, acquisitions, and Fortune 500 companies, delivering strategic, high-impact solutions in today's fast-evolving business landscape. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/   

Why does so much around us feel "vaguely familiar"? In this episode, we dive deep into the creative malaise of our overstimulated world—where endless scrolling, constant content, and a deluge of data make everything seem slightly derivative and uninspiring. We unpack the concept of “vague familiarity” and examine why our passion for novelty is constantly dulled by today's information overload.To help us cut through the noise, we're joined by Andrew Robertson, chairman of BBDO and author of The Creative Shift. Andrew brings decades of frontline experience in fighting creative sameness at one of the world's most successful advertising agencies. We explore the sometimes uneasy balance between operational excellence and breakthrough creativity, and how organizations can make space for real innovation without falling for surface-level quick fixes.Along the way, we break down actionable principles for reigniting creative excitement, including finding inspiration at the "edges," practicing attentional minimalism, and prioritizing productive passion over passive consumption. Andrew shares compelling stories—including how Delta Airlines redefined the passenger experience by rethinking the real source of travel stress—and reveals what it really takes to recognize a great idea (even in risk-averse environments).Five Key Learnings from this Episode:Rediscover the Edges: Creativity flourishes at the intersections and boundaries of different disciplines and domains. Stepping outside your usual circles—whether it's through new conversations or learning in unfamiliar fields—leads to fresh insights.Practice Attentional Minimalism: With relentless digital noise, deliberate focus and margin are essential. Setting boundaries around your inputs and carving out undistracted time helps you notice what truly matters.Pursue Productive Passion: Creative energy comes from making, not just consuming. Progress and intrinsic motivation fuel innovation more than passive amusement.Define the Real Problem: The most effective solutions come from unwillingness to leap immediately to action. Every creative breakthrough begins by deeply diagnosing the real challenge, even if sitting with ambiguity feels uncomfortable.Manage Risk—Don't Chase Certainty: Seeking certainty kills originality. Instead, smart creative leaders evaluate the downside, manage risk, and are willing to act without guarantees—knowing that bold ideas don't come with precedents.Get full interviews and bonus content for free! Just join the list at DailyCreativePlus.com.Mentioned in this episode:The Brave Habit is available nowMy new book will help you make bravery a habit in your life, your leadership, and your work. Discover how to develop the two qualities that lead to brave action: Optimistic Vision and Agency. Buy The Brave Habit wherever books are sold, or learn more at TheBraveHabit.com.

Few platforms have changed culture as quickly—or as globally—as TikTok. Khartoon Weiss, VP and GM of North America and Global Business Solutions, is at the center of it, helping brands and businesses connect with audiences in ways that are creative, authentic, and impactful. From scaling Spotify to leading top agencies, she's built a career on turning bold ideas into cultural movements—and now she's shaping the future of TikTok. What You'll Learn in This Episode How TikTok has broken the traditional brand storytelling arc Why authenticity and “real production” outperform polish on the platform How content, commerce, and search converge on TikTok Why short form content can still drive loyalty and long-term brand love What brands like Chipotle, McDonald's, and Gap are doing right on TikTok Episode Chapters (00:00) Intro (00:38) Why TikTok has changed brand building (02:12) Stewarding TikTok's brand and helping other brands grow (03:34) Unlearning traditional storytelling on TikTok (06:01) Authenticity over polish with examples from Chipotle and McDonald's (10:20) Content, commerce, and the rise of search on TikTok (14:04) Can short form content build brand loyalty (21:08) Brand safety, trust, and TikTok's uncertain future (24:48) Lessons from scaling brands at Spotify, agencies, and TikTok (27:09) The that made Khartoon smile recently About Khartoon Weiss Khartoon Weiss is the VP and GM of North America and Global Business Solutions at TikTok. She previously led global revenue at Spotify, served as Chief Marketing Officer and Managing Director at MDC Partners and Mediacom North America, and was a VP at iHeartMedia. She began her career at BBDO, Ogilvy, and Grey Worldwide. Weiss has been recognized by Campaign's “40 Over 40,” AdAge's “40 Under 40,” and AdWeek's “Top 50.” She completed executive education at The Wharton School and lives in New York City with her husband and two rescued cats. What Brand Has Made Khartoon Smile Recently? Khartoon pointed to Gap as the brand making her smile lately. She praised the retailer for collaborating authentically with creators, staying true to its roots, and showing up on TikTok in ways that feel natural and culturally relevant. For her, Gap's bravery and creativity prove that when brands lean into community and culture authentically, audiences instantly recognize it—even without the logo. Resources & Links Connect with Khartoon on LinkedIn. Learn more about TikTok for Business. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Speed of Culture, Matt Britton sits down with Andrew Robertson, Chairman at BBDO Worldwide, to unpack what makes great work, how AI is transforming creativity, and why managing risk, not chasing certainty, is key to bold brand storytelling. From emotional resonance to strategic simplicity, Andrew shares hard-won insights from his decades leading one of the world's most decorated creative agencies.Follow Suzy on Twitter: @AskSuzyBizFollow Andrew Robertson on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Send us a textMost leaders say they want creativity. Few know how to make it happen. Andrew Robertson, Chairman of BBDO Worldwide, has spent two decades leading one of the most awarded creative networks in the world—and now he's written the playbook for bringing creativity back to the heart of business.In his new book, The Creative Shift, Robertson argues that organizations can't just hope for inspiration—they need to deliberately design for it. He explains how to balance operational discipline with imaginative thinking, why bad ideas are essential for breakthroughs, and how simple changes—like rethinking meeting spaces—can spark better group collaboration.What You'll Learn in This Episode:Why most corporate cultures quietly stifle creativityThe flaws in traditional brainstorming—and how BBDO aims to fix themHow to manage creative risk and know which ideas to pursuePractical ways to spark group creativity and make room for unconventional thinkingWhy operational excellence and visionary thinking aren't opposites—they're partnersLinks & Resources:Andrew's book: The Creative Shift: How to Power Up Your Organization by Making Space for New Ideas (released Sept 2, 2025)

Today, on Notable Leaders' Radio, I speak with Andrea Wilson Woods, President & Founder, Blue Faery. She highlights how she transformed early hardship, loss, and fierce protectiveness into founding Blue Faery, a nonprofit dedicated to liver cancer advocacy, while sharing lessons on empathy, resilience, and finding joy amidst adversity. In today's episode, we discuss: Recognize the power of role models in shaping your identity. Reflect on who inspired you in childhood (real or fictional) and what qualities you admired. Consciously apply those traits—such as resilience, strength, or compassion—in your daily decisions and relationships, just as Andrea channeled Wonder Woman's fierceness and protectiveness throughout her life. Practice “detachment with empathy.” If you work or volunteer in caregiving or helping professions, learn to care deeply without carrying every burden as your own. Create emotional boundaries so you can keep showing up with compassion, just as Andrea does, without risking burnout. Use counseling, mindfulness, or peer support to reinforce this practice. Intentionally cultivate moments of joy and humor, even during tough times. Look for lightness: share a joke with loved ones, recall funny memories, or build small rituals that make you smile. “Joy is a resilient muscle, strengthening it will give you balance and energy to keep going.”  Separate your self-worth from your achievements. Reflect on how your roles (career, family, volunteer, etc.) do not define your value. Develop interests and relationships untethered to performance, and give yourself grace in moments of transition—embrace who you are, not just what you do. Join or build supportive communities. If you or someone you know is affected by a particular challenge (like liver cancer), seek out or help create organizations and groups that provide understanding and resources—there's power in connection and shared experience. RESOURCES: Guest Bio Andrea Wilson Woods is a keynote speaker, a writer who loves to tell stories, and a patient advocate who founded the nonprofit Blue Faery: The Adrienne Wilson Liver Cancer Association. For over ten years, Andrea worked in the education field as a teacher and professor for public and private schools as well as universities. Andrea obtained her master's degree in professional writing from the University of Southern California; her nonfiction writing has won national awards. Her best-selling and award-winning book, Better Off Bald: A Life in 147 Days, is a medical memoir about raising and losing her sister to liver cancer.   Complementary Resources: I'd Rather Be Dead Than Deaf:  https://www.bluefaery.org/review    Website/Social Links Website: https://bluefaery.org  Email: info@bluefaery.org  Facebook: https://www.facebook.com/bluefaerylivercancer/  X: https://twitter.com/BlueFaeryLiver  Instagram: https://www.instagram.com/bluefaeryliver/  LinkedIn Business: https://www.linkedin.com/company/blue-faery  LinkedIn Personal: https://www.linkedin.com/in/andreawilsonwoods/  Website Personal: https://andreawilsonwoods.com  Belinda's Bio: Belinda Pruyne is a renowned Leadership Advisor, Executive Coach, Consultant, and Keynote Speaker recognized for her ability to transform executives, professionals, and small business owners into highly respected, influential leaders. As the Founder of BelindaPruyne.com, she partners with top-tier organizations, including IBM, Booz Allen Hamilton, BBDO, Hilton, Leidos, Yale School of Medicine, Landis, Discovery Channel, and the Portland Trail Blazers. Recently, she led the redesign of two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is also a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. A thought leader in leadership development, Belinda is the creator and host of the Notable Leaders Radio podcast, where she has conducted 95+ interviews with top executives and business leaders, revealing the untold stories behind their success. Previously, as Executive Vice President, Global Director of Creative Management at Grey Advertising, she oversaw a global team of 500 professionals, gaining deep expertise in client services and executive leadership. With 25+ years of experience, Belinda is a trusted advisor to startups, turnarounds, acquisitions, and Fortune 500 companies, delivering strategic, high-impact solutions in today's fast-evolving business landscape. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

Today, on Notable Leaders' Radio, I speak with Chad Hufford, founder and lead advisor, Veritas Wealth Management. He highlights how embracing failure as experimentation, focusing on intentional choices, and building life by design, not by default, can lead to real, lasting success and fulfillment.   In today's episode, we discuss: Recognize the impact of early role models. Examine who influenced you most in childhood and what values or lessons they modeled. Understanding these roots helps clarify the foundation for your present decisions and leadership style, guiding you toward more authentic, intentional living. Build resilience through stepping into the unknown. Consider experiences that pushed you out of your comfort zone, as Chad's Alaskan upbringing did for him. Cultivating tolerance for uncertainty sharpens your adaptability and prepares you for difficult leadership decisions, which is key for navigating change and adversity. Use blueprints as flexible guides. Develop clear strategies and plans (your “blueprint”), but remain open to adapting as circumstances shift. This approach keeps you proactive but nimble, allowing you to celebrate progress rather than judge imperfection—making goal achievement less overwhelming and more rewarding. Celebrate controllable actions over uncontrollable outcomes. Focus your efforts on the daily choices you can influence instead of external results like market trends or other people's behavior. This shift builds a sense of agency, boosts motivation, and creates sustainable progress toward long-term goals. Claim the driver's seat in your life. Acknowledge where you've been passive or reactive, and commit to making decisions that align with your values and vision. This empowers you to move from feeling stuck or at the mercy of circumstance to actively shaping your own fulfillment and success. Focus on mindset to create lasting change. Prioritize internal shifts in thinking and resilience, as Chad's book emphasizes, rather than just external “how-tos.” Cultivating an abundant and intentional mindset makes every step toward growth—financial or personal—feel more meaningful and achievable.   RESOURCES: Guest Bio Chad Hufford, a lifelong Alaskan, is a financial advisor, speaker, and bestselling author of “Forging Financial Freedom”. He leads Veritas Wealth Management, a boutique firm managing over $500 million nationwide, and is a Dave Ramsey Smart Vestor Pro.   Blending expertise in finance, athletics, and performance psychology, Chad helps people invest wisely and live with purpose. He speaks often on faith, fitness, and intentional living. Chad and his wife Tiffany have six children and are active in their church and local community. Their family enjoys fishing, hunting, and the Alaskan outdoors. Website/Social Links www.veritasalaska.com  (main website) https://www.linkedin.com/in/chad-hufford-066208100/  https://www.instagram.com/veritas.alaska/  https://www.facebook.com/VeritasWealthManagement/  BOOKS www.forgingfinancialfreedom.com  (book landing page)   Belinda's Bio: Belinda Pruyne is a renowned Leadership Advisor, Executive Coach, Consultant, and Keynote Speaker recognized for her ability to transform executives, professionals, and small business owners into highly respected, influential leaders. As the Founder of BelindaPruyne.com, she partners with top-tier organizations, including IBM, Booz Allen Hamilton, BBDO, Hilton, Leidos, Yale School of Medicine, Landis, Discovery Channel, and the Portland Trail Blazers. Recently, she led the redesign of two global internal advertising agencies for Cella, a leader in creative staffing and consulting. She is also a founding C-suite and executive management coach for Chief, the fastest-growing executive women's network. A thought leader in leadership development, Belinda is the creator and host of the Notable Leaders Radio podcast, where she has conducted 95+ interviews with top executives and business leaders, revealing the untold stories behind their success. Previously, as Executive Vice President, Global Director of Creative Management at Grey Advertising, she oversaw a global team of 500 professionals, gaining deep expertise in client services and executive leadership. With 25+ years of experience, Belinda is a trusted advisor to startups, turnarounds, acquisitions, and Fortune 500 companies, delivering strategic, high-impact solutions in today's fast-evolving business landscape.   Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne  Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/  Twitter: https://twitter.com/belindapruyne?lang=en  Instagram: https://www.instagram.com/belindapruyne/ 

What is a brand, really?Peter Wilken, former agency exec at Ogilvy, BBDO, and Leo Burnett joins the show to dismantle one of the biggest misconceptions in marketing: that branding is just visuals.He shares how great brands are built through emotional differentiation, internal culture, and strategic alignment - not just pretty logos and color palettes.We also talk about:The difference between branding vs. brand buildingWhy most small businesses think they're “not ready” for brand (and why that's wrong)How to avoid the AI-driven “blanding” of everythingWhat Peter learned leading brand strategy across Asia-Pacific for global companies, and how those same lessons apply to solopreneurs todayIf you're struggling to define what your business truly stands for or how to make it stand out, this episode is for you.

Peter Wilken is a branding expert with 30 years of experience working with some of the world's most prestigious brands, including Coca-Cola, BMW, Disney, FedEx, IBM, McDonald's, Shell, Sony, and Visa.A 'madman' advertising veteran, Peter ran top creative agencies such as BBDO, Leo Burnett, and Ogilvy. He co-founded The Brand Company in 2002, a Hong Kong-based firm whose clients included AIG, SmarTone-Vodafone, and Shangri-La Hotels.A global nomad, Peter has lived in England, Scotland, America, the Solomon Islands, Singapore, China, and the Philippines. He moved to Canada in 2007, where he founded his private consulting company, Dolphin Brand Strategy, and the online brand strategy coaching platform, The Lighthouse Brand Strategy Academy. Launched in late 2023, the academy is Peter's online course and mentoring program focused on democratizing effective brand strategy, making it accessible, affordable, and actionable to small business owners, solopreneurs, and brand strategists everywhere.Peter is the author of Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands, which includes more than 40 carefully curated, bite-sized creative and strategic thinking tools, as well as the free e-book, The 10 Commandments to Build a Strong Brand (and Steer Your Ship). He lives in West Vancouver, BC, with his wife Regina. They have three grown sons, two grandchildren, and a beagle.Connect with Peter here:https://www.linkedin.com/in/peterwilken/https://www.facebook.com/lighthousebrandstrategy/https://www.instagram.com/dolphinbrandman/https://www.peterwilken.com/Don't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12 - 1:30 pm EST here:https://networkacademy.kartra.com/page/LinkedIn101