Ice Cream for Everyone Podcast

For this new episode of the podcast I am joined by Colleen Berg, director strategic insights at The Palmerston Group. Colleen is a fellow strategist based in Canada, as well as a tabletop roleplaying gamer who regularly plays Dungeons & Dragons. I had the chance of being on a panel with Colleen for an episode of Mark Pollard's Sweathead podcast about freelancing (along with Lani Dourado as well), which is where I found out Colleen played Dungeons & Dragons. I reached out to her and asked if she'd be up for an "actual play" podcast episode, to try out the Gumshoe One-2-One game system with Cthulhu Confidential, an investigative roleplaying game designed to blend the styles of films noir and H.P. Lovecraft's cosmic horror. It's the first time I publish a whole episode of play (mixed in with some thoughts about strategy), I'd love to hear what you think of it! This is the first of a series to play through the story titled "The Fathomless Sleep," taking place in a fictional 1937 Los Angeles. In case you read this soon after publishing, Colleen is going to be speaking at the exciting Sweathead Do Together online Conference on the 22nd and 23rd September 2021, you can check it out and sign up here.

This is a sequel episode to the series playing the Ironsworn solo roleplaying game, if you're new to it I recommend going back to the first episode in which I create the character I am playing, Terilius the Iron Monk. In this series while playing Ironsworn, I’m going to bookend each episode with a topic more or less related to the game session. In this fourth part of the series, I introduce the episode with mentions of the differences between writing a story, talk, or presentation with a classic narrative structure in mind, as opposed to this type of exercise which has actually more to do with improv comedy, given it is very much improvised on the fly, and in my experience of it so far, more difficult to stick to typical storytelling structure, such as a three act narrative. Rough timeline: Beginning to 9:00 min: Intro and talking about narrative structure vs. improvising 9:00 to 57:00 min: Playing Ironsworn (part 4) If you’re interested in working with me or being on the show don’t hesitate getting in touch - my email is willem@icecreamforeveryone.net, or you can find me on Twitter / Instagram @Hippowill. Mentioned in the episode: Ironsworn RPG Joseph Campbell's Monomyth / Hero's Journey / The Hero with a Thousand Faces Classic 3 act narrative structure, or Freytag's Pyramid Improvisational Theatre (Wikipedia) Playing Ironsworn Part 1: Character Creation, Brand Personalities Playing Ironsworn Part 2: System & feeling embarrassed Playing Ironsworn Part 3: Random creative input Tabletop Roleplaying Games (TTRPG) Les Voix d'Altaride (French RPG Podcast An article about solo tabletop roleplaying games

For this episode of the podcast I'm joined by Andy Nairn, Chief Strategy Officer and Co-founder of Lucky Generals, an award winning creative agency based in the UK and USA. Andy is one of the most respected and awarded brand strategists in the world, and he is publishing a new book: Go Luck Yourself, 40 ways to stack the odds in your brand's favour. The book coming out in June 2021, and you can already pre-order it now. We talked about luck, Andy's life and career, and this being the podcast where play meets strategy, Andy was gracious to participate in a playful exercise we put together with a couple of examples of exercises to come up with possible ideas for Go Luck Yourself's fictional book launch event. We used inspiration from newspapers we had bought for the occasion, and I prepared a randomised table to have some inspiration to get us started. It was good fun, and I hope you enjoy listening or watching it as well. Mentioned in this episode Go Luck Yourself Lucky Generals Agency

This is a sequel episode to the series playing the Ironsworn roleplaying game, if you're new to it I recommend going back to the first episode in which I create the character I am playing, Terilius the Iron Monk. In this series while playing Ironsworn, I’m going to bookend each episode with a topic more or less related to the game session. In this third part of the series, I also talk about using more or less random inputs to facilitate creativity in brainstorm and ideation sessions, and it's also a general update about the podcast given I hadn't published in quite a long time. I had taken time to add sound effects in the second episode, I was thinking of doing the same for this one but honestly I gave up, this has been a long time waiting and I have more in the series coming up. That said for those listening to the whole thing I'd love to hear whether the sound effects make a big difference or not (because it takes a really long time to add in). Rough timeline: Beginning to 22:00 min: Intro and talking about random creative input for inspiration 22:00 to 1:00:00 min: Playing Ironsworn (part 3) If you’re interested in working with me or being on the show don’t hesitate getting in touch - my email is willem@icecreamforeveryone.net, or you can find me on Twitter / Instagram @Hippowill. Mentioned in the episode: Ironsworn RPG Playing Ironsworn Part 1: Character Creation, Brand Personalities Playing Ironsworn Part 2: System & feeling embarrassed Tabletop Roleplaying Games (TTRPG) Les Voix d'Altaride (French RPG Podcast An article about solo tabletop roleplaying games

For this episode of the podcast I'm exceptionally joined by not one, but two guests, AND I hand over the reigns to Dina, who led us in playing a lovely demo of the Norwegian surreal tabletop roleplaying game Itras By. I happened to exchange a few tweets about roleplaying games with Dina who is based in Finland, and noticed her bio mentioned the fact she is hard of hearing. I was reminded of being in contact with Ashley last year, given she works with Rosie and Faris Yakob of Genius Steals, and I was guest writing an edition of their Strands of Genius newsletter. Ashley also happens to be deaf, and I browsed her website, as well as a few videos from the Hearing Like Me community that Ashley participates in. I suddenly thought that I've been publishing an audio podcast for the past five years without barely ever worrying about whether it was accessible to the deaf and hard of heard, and now I'm beginning to publish videos, I didn't really take much care of checking the automatically generated Youtube captions that they often rely on to consume content. I reached out to both Ashley and Dina, who were keen to have a conversation and demo a game, which was awesome! Ashley Derrington is a world traveler, soccer / football player, expert creative producer and project manager, published a wealth of awesome content as part of her Deaf, Tattooed, and Employed project, learning about deaf and hard of hearing communities around the world. She also actively works with the Hearing Like Me community, contributing content and sharing her experiences Dina Ramse is also a seasoned traveler, game designer, avid playtester, seamstress, and helps games publishers (and I believe other businesses) with their marketing, social media, and community management activities. She has been actively running games for over 15 years, and as you'll see or hear in the video, is a beautifully talented storyteller and narrator. Itras By is the surreal tabletop roleplaying game we demo in the episode, originally published in Norway, it is also available in a number of other languages, including English and French. I had heard a lot of great stuff about the game and had been looking forward to trying it out, so when Dina offered to lead a game demo I jumped on the occasion. Also mentioned in this episode: Ashley Derrington Deaf, Tattooed, and Employed Hearing Like Me Dina Ramse on Twitter Tales of Sampo (Board Game) Itras By (Tabletop roleplaying game) Norwegian Style - An Anthology of Norwegian Roleplaying Games Surrealism - Art Term (Tate website) Invisible Sun (Tabletop roleplaying game)

For this new episode of the podcast, I am joined by Marcelo Peretti Kuhn, Co-Founder of The Dojo, and among other discussion points we demo the atmospheric tabletop roleplaying game Happy Together by French game designer and photographer, Gaël Sacré (the game is available in both French and English). I had the chance of attending an online session of The Dojo's Full Body Thinking method with Marcelo during the GroupThink Fest event earlier this year, during the lockdown. I loved the way they mix body and mind exercises for strategy and knowledge workers, and reached out to Marcelo to both thank him and ask if he'd be up for a recording - and to ask if he'd up for a game demo too. I've talking about games, and talking about playing games on the podcast, and this is actually the first time a guest joins me in a short demo of a game - and this is a quirky, very little known one, but seemed like it would perfectly fit the conversation topics revolving around mental and emotional wellbeing, meditation, play, strategy, and more. I hope you enjoy it! Mentioned in this episode: The Dojo Marcelo Peretti Kuhn on Linkedin Tony Clement GroupThink Fest 2020 Brazil Porto Alegre Uruguay Gauchos Pampas Sweathead Rock climbing Mark Pollard Ski Balance TTRPGs D&D Dungeon Master RPG theory Happy Together English and en français Gaël Sacré My Neighbour Totoro (film trailer) Wild camomile Treviso Northern Italy London Landmark Forum Gallup Clifton Strengths (I say crickets and I meant cicadas) Hearthstone (online/video collectible card game) Magic the Gathering (collectible card game) Assassin’s Creed Origins (cinematic game trailer) Portrait of a lady on fire (film trailer)

I am joined by Uma Rudd Chia today. Uma is a creative director, best selling author, global keynote speaker, and founder of the Female Idea. Originally from Malaysia, Uma lived worked internationally, and is now based in Singapore. We had the chance of working together years ago and being desk neighbours while working at the advertising agency Saatchi & Saatchi in Singapore. We kept in touch during the pandemic lockdown, and asked her if she'd be up for being on the show. I also asked her to pick a topic she’d be interested in chatting about, and she chose space. We exchanged a few messages, and I in turn picked Mindjammer as a game to talk about. Mindjammer is an award winning science-fiction / space opera tabletop roleplaying game by designer and author Sarah Newton. For the more serious gamers who might be listening, just so you know what to expect, we didn't get to play the in this particular conversation, so while I talk about the game system and the setting for a bit, we also go into other tangents pretty quickly. It's my first time adding a video intro and only my second episode with the full episode, any thoughts or comments will be welcome, thank you! Mentioned in this episode: Uma Rudd Chia Uma on Linkedin 10 Things Brands Could do to Survive a Crisis, by Uma Rudd Chia Mindjammer RPG Sarah Newton Science-fiction Star Trek: The Next Generation Creativity Elon Musk SpaceX SpaceX Starlink Weber Shandwick Astronomy K-pop Twice, Kpop band Paypal Ebay Altered Carbon Fate Core Roleplaying Game System Shooting Stars Dark Matter Star Trek Discovery University of Tokyo Strings Theory Black Lives Matter Racism Gravity The Expance Aliens vs. Predator Cannes Lions The Tampon Book / Tax (video) Carrefour Black (super)market campaign (video) Colin Kaepernick Space Force, Steve Carrell Upload (TV Series) Planned rejection

Hi, and welcome to another episode of the Ice Cream for Everyone podcast, where play meets strategy. And both as an edited audio file (cleaned up sound, mostly) as well as on video for the first time! I am joined by Eric Woning, a brand and communications strategy director based in London. Eric has extensive experience with brands and digital, media, and creative advertising agencies like Mindshare, OMD, TBWA, and more. We follow each other on Twitter and I asked him if he’s up for being on the show. I also asked him to pick a genre he’s be interested from a list of suggestions, he short listed horror or post-apocalypse, and I picked the award winning tabletop roleplaying game Apocalypse World as a springboard for the conversation. I’m sorry if post-apocalypse feels a little too close to reality these days, we talk about it, and just to make sure I mention it up front, it’s not really the reason that was selected. We had a brilliant chat, going from games, to brand archetypes, digital technologies, music, and more. FYI the conversation is explicit and there is some light swearing, and unfortunately have a couple of bump noises I didn’t manage to get rid of while editing the audio. In this episode: Eric Woning on Linkedin Follow Eric Woning on Twitter Apocalypse World Dungeons & Dragons Roleplaying Games "Powered by the Apocalypse" Tabletop Roleplaying games D. Vincent Baker Critical Role Actual Play RPG Experiences Are Having a Moment (Polygon) For Some Hollywood Players, Dungeons & Dragons is the Hottest Game in Town (LA Mag, May 2020) The X-Files (TV series) The 12 Jungian Archetypes TBWA Disruption Sessions How Music Works, David Byrne Mad Max A Clockwork Orange, Anthony Burgess Descent Board Game B.I.G. - Barbus In Game on Youtube (French Figurine / Wargame Channel) Ian Curtis - Century of the Self & Hypernormalization

This is a sequel episode to the series playing the Ironsworn roleplaying game, if you're new to it I recommend going back to the first episode in which I create the character I am playing, Terilius the Iron Monk. In this series while playing Ironsworn, I’m going to bookend each episode with a topic more or less related to the game session. In this episode given it is still the beginning I briefly go over what tabletop roleplaying games are, what a solo game is, the rules system for Ironsworn, play through the first session, and finish off with sharing some thoughts about feeling embarrassed. Rough timeline: Beginning to 18:00 min: Intro and system 18:00 to 55:00 min: Playing Ironsworn 55:00 to end: Fear and embarrassment If you’re interested in working with me or being on the show don’t hesitate getting in touch - my email is willem@icecreamforeveryone.net, or you can find me on Twitter / Instagram @ICWillem. Mentioned in the episode: Ironsworn RPG Playing Ironsworn Part 1: Character Creation, Brand Personalities Tabletop Roleplaying Games (TTRPG) Dungeons & Dragons HP Lovecraft Call of Chtulhu James Bond Star Wars Les Voix d'Altaride (French RPG Podcast Ludology Podcast An article about solo tabletop roleplaying games Sound credits: Free Sound https://freesound.org/people/PlatypusVA/sounds/400665/ https://freesound.org/people/oontzru/sounds/101999/ https://freesound.org/people/craigsmith/sounds/483308/ https://freesound.org/people/fisu/sounds/181876/ https://freesound.org/people/sandyrb/sounds/41458/ https://freesound.org/people/Benbojangles/sounds/71266/ https://freesound.org/people/toonothing/sounds/315742/ https://freesound.org/people/dobroide/sounds/317419/ https://freesound.org/people/Kyster/sounds/103126/ https://freesound.org/people/Kyster/sounds/103130/ https://freesound.org/people/hasali/sounds/474263/ https://freesound.org/people/Garuda1982/sounds/418181/ https://freesound.org/people/Magnesus/sounds/449652/ https://freesound.org/people/EricsSoundschmiede/sounds/447813/ https://freesound.org/people/JayHu/sounds/506103/ https://freesound.org/people/OwlStorm/sounds/320143/ https://freesound.org/people/klankbeeld/sounds/368824/ https://freesound.org/people/DDmyzik/sounds/460262/ https://freesound.org/people/FunWithSound/sounds/361483/ https://freesound.org/people/Otakua/sounds/219930/ https://freesound.org/people/arnaud%20coutancier/sounds/464332/ https://freesound.org/people/Stevious42/sounds/259641/ https://freesound.org/people/speedygonzo/sounds/257652/ https://freesound.org/people/nemark/sounds/384591/

I hope you and your close ones are safe in the midst of the worldwide pandemic, take care - and don’t hesitate reaching out, whether you have any questions about your brand and marketing communication strategy, or if you want to chat about anything. We have a guest joining me for this new podcast episode. Rohan Kale reached out, he is a Growth Marketing Consultant, who owns and manages a business developing animation videos, particularly dedicated to demonstration and marketing purposes, and also works on generating leads for clients via LinkedIn.  Rohan was born in India, then studied his MBA and launched his business in Germany, at the time of recording he was in Pune, India. He regularly contributes to projects like Thrive Global, The Good Men Project, and X-Factor Presentations.He has a pretty interesting story to share, and in particular, Rohan has dealt with gambling difficulties in the past - and this is an area, sort of an oftentimes dark side of play and gaming that I hadn’t discussed in any way on the show, so I thought it would be worth having a chat with Rohan about it.Before we go ahead, just a couple of warnings:  I did my best but didn’t manage to remove all mic related noises, there are a few left - hopefully not too annoying, but sorry in advance This episode is explicit, there are a few swearwords - so please be warned if ever you have little ones around while listening. Mentioned in this episode Rohan Kale on Linkedin Rohan Kale Bespoke Branded Animation Videos Pune, India Stuttgart Cricket Cartoon Network Fantastic Four Spiderman Scooby Do Captain Planet Tim Ferriss The 4 Hour Work Week Sam  Harris & Matt Wullenweg, CEO of Automattic / WordPress: The Future of Work Amul ice cream The Pursuit of Happiness (Film)

I'm pretty excited about this new episode, I'm looking forward to hearing what you think of it. I've had plans to begin recording a tabletop roleplaying game while musing about brand strategy and a few other topics, and it's finally beginning! In this episode, I'm creating the setting and playing character for Ironsworn, a roleplaying game that friends told me about and is designed to be played in a solo format (though not only, you can also play the same game with friends). In this game of perilous quests, characters take vows they swear on a bit of iron leading them to adventures to fulfill on them. I will record the sequel soon, but otherwise if you'd like to join me in playing a game and chatting about strategy and communications some time, please keep in touch! In this episode I go through the creative process of the beginning of a roleplaying game, while also mentioning brand personalities a little and a few other bits, like Stephen Kings' seminal 1971 paper "What is a Brand?" and Ogilvy on Advertising. A few other things mentioned in the episode: Ironsworn RPG Shawn Tomkin on Twitter Quill RPG Scott Malthouse Stephen King - "What is a Brand?" and the video version A Masterclass in Brand Planning Ogilvy on Advertising Mad Men Avis "We Try Harder" advertising campaign / underdog story Miro.com

A month has gone by in a flash since the last episode I published, and the world has massively changed since - at least much of the world has, as the COVID-19 virus has been declared a global pandemic. In France we have been confined to our homes for the past two weeks, asked to stay home aside for work essential to running the country, going out for groceries, and minimal physical exercise. If you're reading I'm sure you know all this. Much of my world and media diet has been coronavirus related for more than two weeks now, and while there are experts talking about that side of things with more knowledge than I have, I wanted to record and share some of my thoughts of how it has been for me in the past couple of weeks, and hoping it is useful and resonates with some of your experience as well. It's also a way to say I am still working on my podcast, and the next episode will be back to some "normal programming" even though as I mention, I'm still exploring what normal is for my podcast. I think I forgot one important point in this recording, in case you read this, and that is the importance of taking care of your mind and emotions in this time of crisis. I'm even more diligent than usual about my daily meditation, and on that topic I recommend a great and short episode of Sam Harris' podcast: Meditation in an Emergency. That's about it for now, I'll be back with more soon, stay home stay safe in the meantime!

We are back to a more traditional episode of the podcast this month, it follows the episode I recently published playing Quill, a letter-writing roleplaying game for a single player - you can go back to that one first if you'd like though it's not essential to following this conversation. After publishing the episode playing Quill, I reached out to Scott Malthouse, the author of the game, and he graciously accepted to take some time for a recording, a mere few weeks later and voilà! I hope you enjoy listening as much as I did chatting with Scott about his games, if you did please take a few minutes to post a review on your favorite podcasting app, it helps me keep motivated to record and publish, and helps others find the podcast thanks to the recommendations. In this episode: Scott Malthouse on Twitter Trollish Delver Games We Love Folklore Quill RPG (and more Quill in other languages too) Fighting Fantasy / Choose Your Own Adventure Books Warhammer / Warhammer 40,000 Warhammer Fantasy Roleplay D&D Fiasco RPG OSR Retro clones Osric Swords & Wizardry Tunnels & Trolls Dungeon World Powered by the Apocalypse Rulings not Rules Apocalypse World USR - Unbelievably Simple Roleplaying Osprey Games Romance of the Perilous Land Frostgrave Nookers Boggarts De Profundis Story Cubes / 9 dice Dixit Mysterium Obscurio Tarot Deck Once Upon a Time Dragonmeet Pathfinder Alphonse Mucha

I am experimenting new types of episodes for the podcast and would love to hear what you think of this one, given it's a first time for me. Before Christmas, I went out one day with my Zoom H5 audio recorder and recorded my observations visiting the Louvre Museum in Paris for the first time. Join me for a quite ignorant but hopefully entertaining audio experience from the most visited museum in the world! Mentioned in this episode: The Louvre Museum Nintendo & The Louvre partnership for 3DS audioguides Musée d'Orsay Zoom H5 Audio Recorder Man, Play, and Games, by Roger Caillois Red Carnations on a Black Grave, tabletop roleplaying game The Assumption of the Virgin, painting by Giambattista Piazetta Ancient Rome and Modern Rome, paintings by Giovanni Paolo Panini Landscape with the Flight into Egypt, painting by Dominichino Mona Lisa, Leonardo da Vinci Le Sacre ou le Couronnement (Napoleon at Notre Dame) Leonidas at Thermopylae, David Liberty Guiding The People (Delacroix) ...And many more.

Happy new year, I hope you had an amazing time over the holidays!! I can't believe it's 2020 already. Now I really feel old, still thinking of "the Twenties" as the 1920s now nearly twenty years into the 21st century. I'm sure people thought and said that a hundred years ago too. Check out Tim Urban's short post on Wait But Why about 2020 for some more of this kind of perspective in the kind of fantastic diagram he does so well - and just a little bit depressing too. I'm finally back with an experimental episode, it's about time! I've settled in Paris and still aiming to record playing games and having generally playful experiences with others, though in the meantime I'm beginning the experiment by myself. I'm definitely interested in hearing what you think of this one, given it's pretty different from previous episodes. Mentioned in this episode: Wait But Why: It's 2020 and you're in the future Mark Pollard's Sweathead podcast Les Voix d'Altaride, podcast rôliste (en français) Samuel Ziterman (en français, GM Tips, solo TTRPGs) Cendrones (en français, IronSworn solo TTRPG episode 1) Quill, A Letter-writing Roleplaying Game for a Single Player, on Itch.io (and Drivethru RPG) by Scott Malthouse of Trollish Delver Games.

Well for a change I'm kind of behind on all sorts of things (mainly the podcast, newsletter, and other similar side projects and ideas - like designing a board game, that hasn't gotten any love in a while. But I digress) I was about to fly from Chicago to Paris yesterday on the 4th July and after nearly 4 hours delay, the flight was cancelled. It just so happens that I'm in the middle of moving from Chicago to Paris, so they put me up in a hotel near the airport, rebooked on a flight a day later, and I've been doing my best to catch up on everything, including dealing with a few fires and emergencies to do with organizing my 40th birthday party in Spain in a couple of weeks - which I'm super excited about! That's about it for now, I have more news in the episode, including a week long intensive improv comedy course I took, a workshop about stand-up comedy, performed for our improv comedy student show, did a quick set at a stand-up open mic, lots going on with organizing my big vacation and party to celebrate my 40th birthday - in the villa pictured above, and lots done in Chicago to enjoy all the things I love about the city! That's about it for now, keep in touch and as usual please tell me if you enjoy listening to the podcast!

I first met Jason at GenCon in 2018, and have been meaning to have a conversation about his game designing since. We had a brilliant chat about coffee roasting, roleplaying game writing and design, some of his history, what he believes his game design is about, and some pointers for people interested in trying out tabletop roleplaying games. "I'm trying to make memorable, emotionally moving games that make people think about serious issues so that we can use games to teach people how to be better humans through the incredible empathy building that is available in the roleplaying game hobby." - Jason Pitre Info mentioned in this episode: Genesis of Legend Follow Genesis of Legend on Twitter AeroPress French Press Chemex coffee maker Ottawa Accadians Victoria, British Columbia Les Voix d'Altaride Podcast (French) Magic: The Gathering RuneQuest RPG Rifts RPG Bushido RPG Dungeons & Dragons RPG TSR (company) Demon: The Fallen RPG White Wolf Publishing Spark RPG Wizards of the Coast  Harlem Unbound RPG Cthtulhu Mythos H.P. Lovecraft Chaosium Sig: Manual of the Primes RPG Planescape RPG Design Panelcast Spire RPG Good Society RPG The Jank Cast D&D Adventurer's League Microscope RPG Kingdom RPG Follow RPG Seven Wonders: A Story Games Anthology Dragonmeet Convention in London A Theory of Fun for Game Design, by Raph Koster Metatopia Game design convention Jeni's Ice Cream Origins Game Fair Gauntlet: Red Carnation on a Black Grave One Child's Heart (recently on KS) Quarter Share, by Nathan Lowell

I had a brilliant and lively conversation about the value of being helpful, enthusiasm, the craft of writing, storytelling, today's media landscape, and more with Jessica Greenwood, Chief Strategy Officer of R/GA. Jessica was a journalist before being hired as a strategist and advocates the importance of writing as a craft for strategists in the creative communications industry. Jess was named to Ad Age U.S. Women to Watch Class of 2019. "The big rub on strategists is that they prefer to be clever rather than helpful.""As we go to a more data led world, and this sort of signal to noise ratio gets a little more confusing, I think writing is something we need to talk about more. I don't think it's made clear enough to strategists entering the industry that you are a storyteller, you have to tell a story in a way that is irrefutable." - Jessica Greenwood I hope you enjoy the conversation as much as I did, please share with a friend and keep in touch to tell me if you enjoyed listening! Mentioned in this episode: Jessica Greenwood on Twitter R/GA Samsung Verizon Nike Google Pepsi Contagious Magazine World 50 This American Life - 'Anything can be Anything' Flat Earth Theory Papel e caneta Andre Chaves - Papel e Caneta The International Exchange Conversation with Philippa White Rummikub (board game) Billie Eilish record Game of Thrones Leaving Neverland (documentary feature film) Sundance Festival Christine Blasie Ford testimony Kavanaugh hearings Sweathead with Mark Pollard Podcast The Rolistes Gaming Podcast with Kalum

  I am happy to share the inspiring and fun conversation I had with Ama McKinley a few weeks ago. I came across her Linkedin profile while browsing as I sometimes do, read her profile, some of her writing, and reached out given she seemed to have an interesting background.   Ama is a freelance strategy consultant, poet, a griot (storyteller), writer, and more, based in Atlanta.   Here are a couple of thoughts from her about storytelling in the marketing industry:   "I think the word storytelling is very used but perhaps underrated in the sense of quality or passion of storytelling. As an industry, I don't thing we're aware of the power that we have, especially when we're able to tell brave stories, or dig deeper in the truths that are across cultures or the truths that are across time. Sometimes the safe bet stories, like "we're authentic, we keep it real." There is no bravery and no substance in this story, and the story fades. It's not a story carried from person to person, or generation to generation." - Ama McKinley   I hope you enjoy the rest of the conversation as much as I did! Mentioned in this episode: Ama McKinley on Linkedin Griot (Wikipedia) Atlanta, Georgia Storytelling The Devil's Advocate (film) Such is the Way to the Stars (Love+Radio podcast episode about Richmond, Virginia) American Gods, Neil Gaiman (Book & TV Series) The Graveyard Book, Neil Gaiman (audiobook version) Game of Thrones Born a Crime, Trevor Noah (audio book version) Maya Angelou I know why the caged birds sing, Maya Angelou What Women Want (film) Seville, Spain Andalus: Unlocking the Secrets of Moorish Spain, Jason Webster The Alhambra, Grenada Miami Ad School Bootcamp Ifa Lukumi faith Orishas Her (film) Anansi, Akan tradition from Ghana Banana pudding ice cream by Blue Bell Talenti sorbets 2048 (mobile game) Alchemy (mobile game) Doing a TED Talk: The Full Story (Wait But Why, Tim Urban) Pecha Kucha

Steve reached out a couple of months ago with an interest to be on the podcast, he seemed like he was up to a lot of interesting things so we organized meeting up for chat. We ended up unexpectedly talking about rap and hip hop, Steve's circuitous journey to becoming a planner working in advertising and marketing, his involvement with soccer, the non-league he launched, and many other fascinating stories. Steve is a compelling proof that a planner can come from all sorts of different background and succeed in the creative communications industry and it was a delightful conversation, I hope you enjoy it as well. "If you have a vision, stick with it. Just pursue that vision and don't put so much stock in the maxims you get from industry luminaries, because I took that Jon Steel thing of 'Be interesting and be interested' to so much heart that it probably added years on to my circuitous journey." Steve on breaking into the advertising industry as a planner. Thank you to the True Star Foundation in Chicago who let us borrow a room in their facility to record this conversation, we talk about it during the podcast, it's a fantastic program supporting Chicago youth in gaining media and marketing experience through a range of after school courses, activities, programs, and job internships. Mentioned in this episode: Steve Bayley on Twitter and Linkedin Non League America Truth, Lies, and Advertising, by Jon Steel University South Carolina, Greensboro Master P G Camp Hair bands Poison Cinderella Britney Fox Bullet Boys Bobby Brown The Chronic Dr Dre Eminem VCU Brand Center Miami Ad School Beasley Broadcast Group Clear Channel BBH Stratfest BBDO Atlanta Matlock Agency Atlanta Non League Soccer Fox Soccer Channel Torquay FA Cup US Open Cup Ground Hopper Culture Deep in the Pyramid Detroit City FC Creata McDonald's Happy Meal True Star Foundation Chicago Adcolor Leo Burnett Moleskine The Boy Who Harnessed The Wind

I've had an excellent conversation about design with Jennifer Severns, including some fun geeking out on Marvel superhero movies (tiny spoiler for Captain Marvel, FYI) and video games. Jennifer is the Chief Experience Officer at the American Marketing Association, they recently went through a large rebranding exercise and a complete overhaul of their internal systems that we talk about in the episode as well. "I have an infographic of the scientific method printed out in my office, hanging on the wall. If anybody comes in and starts talking about solutions or what's not working, I point back to it and say "OK, what is the question you are trying to solve?". Our primary problem [in marketing] is we go down a road of throwing a product out there without back to what are we testing, what are we trying to find out, and when will we know if it's working or not?" Jennifer Severns Mentioned in this episode: The American Marketing Association (AMA) Jennifer Severns on Twitter Captain Marvel Trolls Hit Captain Marvel with Bad Reviews on Opening Day No Doubt Wonder Woman Avengers Endgame Nashville Stomp! KFC Nightlife The Deep Dive (with IDEO) Glossier The Quantified Self Destiny 2 (video game) Business Model Generation Red Dead Redemption (video game) Grand Theft Auto (video game) Exploding Kittens (board game) Think With Google Video games culture

  I invited Jim to be a guest on the podcast and he was gracious enough to invite me to chat in person at the lovely Soulsight offices in Chicago's downtown Loop.   Soulsight is an award-winning branding agency working with some of the largest businesses in the world, such as MillerCoors, Kraft-Heinz, or Pepsico. They rethink and design the experience of brands such as Blue Moon, Sol Mexican Lager, Henry's Hard Sodas.   Jim is a partner in the agency, and co-authored The Big Book of Packaging.   We had a brilliant conversation running across a number of topics, surprisingly including the value of boredom for creativity, thoughts about designing brands, how branding is a team sport, drawing elephants, and even touching on meditation.   "The brands and products we create define who we are as a culture today. If we were to go and dig up how life was like 50 years ago or a 100 years ago, what do we look at? People's trash. You look at the objects they were using to cook with, or clean with. What we're doing today is really defining the needs, the values, the purpose, and the ethics of what our culture is." "I like to say a brand is an artefact of a moment in time, and some brands can last a hundred, or two hundred years but they also evolve to stay relevant." - Jim Pietruszysnki   Information mentioned in this episode:   Jim Pietruszynski on Twitter Soulsight Follow Soulsight on Twitter Iowa floods Pilsen Big Book of Packaging Kellogg's Frosted Flakes Tony the Tiger Drawing an elephant Marvel Comics The Sandman, Neil Gaiman Mobile Games Candy Crush Saga Clash of Clans Netflix Hulu Formula 1: Drive to Survive (Netflix) The OA (Netflix Original Series) Maslow's Hierarchy of Needs Dr Gloria Wilcox Feeling Wheel Amazon Echo / Alexa Kleenex Dash Button Fiji Water Trader Joe's John Lewis Christmas Ads Orange Theory Mintel Gartner Iconoculture Dominican Republic Glossier The Casery Harry's Dollar Shave Club FTD / Interflora WTF Podcast with Marc Maron Euchre car game Mary Poppins Returns Dick Van Dyke Show  Sam Harris Waking Up meditation app  

I had a fantastic conversation with Emma Worrollo, Founder and Chief Creative Officer of The Pineapple Lounge. It's a research agency specializing in better understanding children, teens, families, and helping brands connect with them. I came across the Pineapple Lounge and Emma while participating on an expert online panel about play, I thought the agency and Emma's work at the intersection of brands, creative communications, families, and play seemed fascinating. Emma shared her experience of pregnancy and motherhood on her blog Mission to Motherhood, and currently sharing her philosophy of living playfully and designing a playful living environment over at The Playful Den. "When children and youth are your business, there are 3 things that come up, pretty much in every single brief: How can my brand be cool? How can my brand be fun? How can I encourage playfulness? If you can inject play into your [brand] experience, generally, and this is for any age, it's more sticky, it's more memorable, and it's more time worthy." Emma Worrollo We talked about mermaids, unicorns, rainbows, colors, living playfully, ope- ended toys, conducting brand research with children, teens, parents, what 'cool' is, and much more. It was a brilliant conversation, if you enjoy listening, please share with your friends! Mentioned in this episode: Follow Emma Worrollo on Twitter The Pineapple Lounge The Playful Den Bournemouth, Dorset Kawaii Japan Harajuku Mermaids Aquarius Astrology Chicago Polar Plunge Tony Robbins Tim Ferriss Heal Yourself with the Ice Shaman (Wim Hof) - Russell Brand Mission to Motherhood What the Heck is an Open-ended Toy Anyway? Harry Potter Star Wars Flow (psychology) How to Make Slime: Our Favorite 4 recipes Parkour / free running Whitling (Pinterest) Joyful: The Surprising Power of Ordinary Things to Create Extraordinary Hapinness Atari Console N64 Sega Megadrive / Genesis Sonic The Hedgehog Sonic The Hedgehog (Feature film) Geocaching Spider-man: Into the Spider Verse (Trailer)

I'm pretty sure a lot of people will be looking forward to this conversation, and for me it's sort of been a while coming. I met up with Mark Pollard over a couple of years ago in London, had just bought a new digital audio recorder I didn't really know how to use properly (and barely do now, just about enough to record one-on-one conversations), so the recording wasn't particularly good and to set that episode aside. I was happy to catch up with Mark and we had an excellent conversation about the book he's writing; what he's up to with the Sweathead community and podcast; the way he views neglect and creativity, the five love languages, the games he plays with his children, and more. "The idea behind what I'm doing with Sweathead is to connect people who think for a living, many of whom are quite intuitive, many of whom might identify as being sensitive and emotional - not everyone, but many. They want to do something creative, they're trying to figure out how to talk to themselves in healthier ways, and I'm just trying to create a gang around that because the power of these people and their brains - it's huge! If you can help them see through their day jobs, if they're not feeling fulfilled in their day jobs." Mark Pollard I hope you enjoy listening as much as I enjoyed chatting with Mark - and if you do, please subscribe to the podcast (more guests and episodes coming soon!) and give it a 5* rating and a review, it helps others find the show. Share it with your friends and acquaintances who might enjoy it too! Mentioned in this episode: Follow Mark Pollard on Twitter Mark Pollard's website | Strategy Is Your Words Strategy the Work Out! Sweathead with Mark Pollard Podcast Sweathead Website | Facebook Group Hip Hop Geocities Leo Burnett Sydney Todd Samson Impostor Syndrome 5 Love Languages Wing Chun Bruce Lee Ip Man Karate Brazilian Jiu Jitsu Cannes Festival of Creativity The Lords of Strategy Chess Blokus Scrabble Words with Friends Clash Royale Clash of Clans Tower Defence Games The Marshall Chess Club in New York Chicago - Ilinois Chess Association US Chess Federation GenCon Behavioral Economics of Altruism Intermittent fasting Yoga IRC - Internet Relay Chat | mIRC RAM - short term memory The Good Men Project The Good Men Project articles written by James D'Souza "Are You Less of A Man If You Can't Have Kids?" by James D'Souza Design Thinking The Academy of Ideas on Youtube Zee MELT Conference in Mumbai, India

  This new conversation with Rob Estreitinho went by in a flash, it was a brilliant chat and I hope you enjoy listening to it as much as I enjoyed recording it. I even wondered if it was a little abrupt in my managing the end of it, but I was just conscious of time.   We talked about meeting in London a few years ago, how Rob views strategy and defines it for people not in the creative communications industry, about his growing up in Portugal and what he enjoyed playing at and with growing up, about school bullying, then how he found out about this career and got into it.   I love Rob's experimenting with art, creativity, and more on social media, I recommend checking out his Twitter and Instagram accounts.   "I Follow people on Twitter for the smarts, and people on Instagram for the arts." Rob Estreitinho   Rob is Typing on Twitter   Rob is Typing on Instagram   Rob also writes the excellent Salmon Theory email newsletter, I highly recommend checking it out and subscribing!   Just a warning in case you have kids around: there are a couple of F-words in the episode.   Mentioned in this episode:   Rob on Twitter  & Instagram Salmon Theory newsletter Open Strategy Rob Campbell' blog - The Musings Of An Opinionated Sod Rob's interview on the Sweathead podcast with Mark Pollard Lego Technic 30 Things I'm Still Learning At 30, post from Rob School Bullying George Nimeh aka @iboy on Twitter Nimeh & Partners, The Agency For Changing Times Free: The Future Of A Radical Price, Chris Anderson Seth Godin The Guardian Kotaku Dionne Grant, Buzzfeed UK Social Media Editor on Twitter The Age of Envy: How to be Happy when Everyone Else's Life Looks Perfect (The Guardian) Retrowave #retrowave on Instagram #GlitchArt on Instagram Shadow of War video Games Pandemic Cooperative Board Game Lord of The Rings Meeples Together: The Why And How Of Cooperative Board Games Drive Movie Soundtrack (Retrowave music, on Youtube) Drawing Sunlight  

  In this new episode of the podcast, I had a great conversation with Julian Cole. Julian is a communications planner with a wealth of experience with some of the best creative advertising and marketing agencies. He was Head of Comms Planning at BBDO in New York last, and recently got back from 14 months traveling to many far flung and exotic locations.   I'd come across Julian's work quite a few times. I appreciate the originality of thinking, that he shares and teaches the way he does strategy and communications planning work, and comes up with creative and playful ways to express new ideas in order to better sell creative work to brand clients.   We talked about his career from Australia to the US, creativity, strategy, play, his travels, and what he's going to get up to next.   Remember to give the show a 5* rating and review on Apple Podcasts / iTunes, or your podcast app if you enjoy the show, it helps other people find it. And even better, if you enjoy the episode, share with your friends!   PS: I have a doubt and now believe I said "Dirty Planning" instead of "Planning Dirty" - my apologies to Julian for confusing the order!   In this episode:   Julian Cole on Twitter Planning Dirty Newsletter The Planning Salon Interviews Youtube Chess Capture the Flag Australian Rules Football Viral Rockstars video "IPA Study: Ads That Win Awards Are 11 Times More Effective" Learnings From The Murder Capital of Creativity The Rick James Model For Creativity Christian Ethopian Art Reg Mombassa, Artist China Great Wall Slide / Toboggan $500,000 Luxury Dining Experience In The Maldives  

  I can't believe it's already been nearly three months since the last episode I published for the podcast!   I've been spending time formulating what Ice Cream for Everyone is about, and finally got to a version I'm happy to share, and is on my updated website front page as well.   In the episode I'm quite simply sharing what I've been up to over the winter, this sort of manifesto, and a set of personal beliefs that I've been working on and helped me refine what the website, and this show is about - without changing much or anything of what I've been doing so far.     Ice Cream for Everyone is a Playful Strategy Consultancy.   Ice Cream is often associated with happy thoughts and memories, perhaps of childhood, simpler times.   Ice Cream is also surprisingly complex chemically, technically an emulsion, a combination of two or more liquids that don’t normally mix together.   Ice Cream exists in a seemingly contradictory and ephemeral state, creating a delicious combination as a result.   Ice cream requires the right ingredients, methodology, and temperature to go from complex chemistry to a simple desert. Similarly, we use creativity, play, and communication to go from complex situations to simple solutions with our clients.   We believe play, communication, and creativity are powerful assets for the development of businesses, brands, and everyone.   We believe dogma, bigotry, and blandness, are a hindrance to the development of businesses, brands, and everyone.   Playful strategy is the application and use of structured play, and sometimes games, to define and solve challenges in a business environment.   Playful strategy provides a recreational oriented state of mind fostering high levels of reasoning, insightful problem solving, and empathy for participants.   We play with elements that don’t seem to normally mix together and combine them into powerful ideas with our clients.     A few of the things mentioned in the episode:   Faris & Rosie Yakob's Genius Steals Consultancy Willem's Guest edition of the Strands of Genius email newsletter Sweathead podcast with Mark Pollard The Strategy Inside Everything with Adam Pierno Sam Harris introduces the Waking Up Course (10 min audio) Penguin Talks, The Future of Education with Pr. Yuval Noah Harari and Russell Brand (Youtube) Russian Doll (Netflix) Dave Made A Maze American Gods (Novel & TV Series)  

Happy Holidays everyone! It's nearly the end of the year and while it has been a slow one for the Ice Cream for Everyone Podcast I'm really happy to finish the year with an awesome guest, Jamey Stegmaier of Stonemaier Games.  Jamey is an award-winning board game designer, particularly known for quite intricate, strategy oriented games with beautiful pieces and design. He's also known in the industry for the knowledge he shares about design and crowdfunding. He raised $3.2 million on Kickstarter through different projects, and while he moved away from the platform he still writes and thinks about crowdfunding.  I first came across Stonemaier Games with Jamey's first published game: Viticulture, a board game in which players are winemakers in Tuscany. My brother received it as a gift for Christmas last year and I really enjoyed playing it. Earlier this year I got to play Scythe, probably his most popular game. It's pretty crunchy, as in there is a lot going on and a lot to learn. I was a little lost playing the first time but by the end I couldn't wait to play again. We had an excellent conversation about Christmas and holidays overall, the games we play, how Jamey designs games, how he works and structures his days, thoughts about crowdfunding and more. If you enjoy the episode, please share it with a friend or post a rating and a review on your podcast app – it makes a huge difference in helping others come across the podcast too. A few things mentioned in this episode: Jamey Stegmaier Stonemaier Games Scythe My Little Scythe Viticulture St Louis, Missouri Montpellier Richmond, Virginia Euro style board games Mille Bornes Labyrinth Stratego Monopoly Scotland Yard Hero Quest Chess Kickstarter Ben Rosser Between Two Cities Between Two Castles of Mad King Ludwig Ticket to Ride Cooperative Games The Mind Reef Azul Downforce Scythe Rise of Fenris Star Wars Roleplaying Game Time Stories Microscope Fiasco Wingspan Jeni's Ice Cream The Three Body Problem The Malazan Book of the Fallen Gardens of the Moon The Gift, Lewis Hyde Vindication Via Nebula    

A month already since the last episode of the podcast, and a (low) record breaking number, this being only the 4th episode published this season. I recorded this a while back over the summer, so it's a little overdue and at the same time it's right in time for the skiing season. My guest for this episode is Mic McCabe, one of the co-founders of Folsom Skis in Denver, Colorado. As you may know if you follow me on social media, I really got back into skiing pretty seriously two years ago. I hadn't skied since I was a kid and relearned in the French Alps. Last season I bought an old second pair of skis with the intention of both improving my skiing and  trying a few other pairs of skis. Of course I totally geeked out, read tons about it and tried about 12 different pairs of skis from different brands, sometimes 3 in the same day! While in Telluride I found out about custom skis, then found out about Folsom, I talked to them on the phone a few times, finally tried their skis in Breckenridge on Easter weekend 2018, and loved them so much I ordered a pair! I also commissioned an awesome illustrator for the top sheet for those to become my Ice Cream for Everyone skis. I hadn't talked with a custom product engineer, designer, and manufacturer, I thought it might be a fun conversation for the podcast. A few of the things mentioned in the episode: Folsom Skis Follow Folsom on Instagram and Facebook Mike McCabe Colorado Loveland CU Boulder Winter Park Freestyle skiing Moguls / bumps Big Mountain Skiing Race Skiing Freeride Skiing Motocross Wakeboarding Engineering Blue whale > structure that it inspired in building wings? Evolutionary Biology Rossignol Dynastar Poplar Bamboo Maple Aspen Vibration dampener Wagner Custom Skis K2 Atomic Trigger II Shape DPS Skis Vail Resorts / Epic Pass Alterra Mountains / Ikon Pass ManHunt How Google Works

In this podcast episode I have a fascinating conversation with Jack Riback, who created and headed the department of Strategic Alliances for Disney Studios. I met Jack quite randomly while listening to jazz at the Green Mill Lounge, in Uptown Chicago, got talking and it seemed he had interesting stories to tell so I invited him for a recording. That said I also have to apologize for the quality of the sound, we had a few technical issues and I ended up calling Jack's phone, which didn't turn out to be as good a sound quality as I'd hoped. I still think Jack's behind the scenes anecdotes of brokering deals Disney Studios and McDonald's Happy Meals are brilliant, as well as him sharing stories of creative different businesses. In other news, as I mention at the beginning of the show, I am looking for new contracts and clients at the moment, so if you have questions about your brand and marketing strategy please don't hesitate getting in touch. A few things mentioned in the episode: The Green Mill Lounge University of Illinois  Marketing advertising DDB Bernbach VW Iconic VW ads / Think Small Dancing Nixon Box (Howdy doody time) Urban Cowboy with John Travolta GAP Tempo Time Newsweek Named a "Radical Toymaker"  Uber Facebook VR Target Wallmart Disney Studios Department of Strategic Alliances McDonalds Happy Meal History of Fun - Happy Meals / Polygon Who Framed Roger Rabbit  The Little Mermaid Sears Michael Eisner Jeffrey Katzenberg Steven Spielberg

Happy 4th July to everyone in the United States of America! So far I'm celebrating with podcast editing but I'm about to go catch the end of the Cubs game at a friend's patio so I'll be celebrating properly there in Murican fashion with baseball! I'm very excited about this episode, I had a fun and interesting conversation with my friends Alfie Dennen and Allix Harrison d'Arcy to talk about the board game they designed, currently being funded on Kickstarter, Evil Corp. Evil Corp is a game in which players incarnate billionaire tech CEOs battling to make money and 'save the world' - whatever the cost. I've been following as they've been working on this for the past 2 years and excited to see their project come to life! The game was funded in 6 only days on Kickstarter and they are going through stretch goals. I believe you have about 9 days to back the Kickstarter! A few things mentioned in the episode: Alfie Dennen on Twitter Evil Corp on Kickstarter Evil Corp Game on Twitter The Agent short film Moblog Playstation Europe Deadlands RPG Twestival We Are Social Dark AI Dystopia Iain M Banks Richard Bachman Bruce Sterling Distractions Cyberpunk Hunger Games How Mumbo Jumbo Conquered the World, Francis Wheen Exxon Valdez Crisis Ronald Reagan Margaret Thatcher Paul Simon's Graceland Mark Zuckerberg at the US Congress Clay Shirky Here Comes Everyone James Bond Villains Elon Musk A View to a Kill Love Island Ex on the Beach Whelan Industries Tyrell Corporation Augmented Reality Pokemon GO Kingsman Mike Sizemore War on Terror board game Spiel Essen GenCon Jamey Stonemaier Scythe Board Game Board Game Geek Pornhub Hot Fuzz World's End Snowcrash and Diamond Age - Neal Stephenson Holy Fire Heavy Weather BAFTA

About time I get back to publishing after a 6 month long Christmas break from the podcast! This is an experimental update talking about what I've been up to, skiing, talking about board games and game mechanisms, upcoming guests and a few more bits and pieces. Mentioned in this episode: Evil Corp Board Game on Kickstarter Alien Frontiers (board game) Kingsburg (board game) The Voyages of Marco Polo (board game) Chicagoland Games Dice Dojo GenCon Folsom Custom Skis Worker Placement board game mechanism

Happy Holidays everyone!! Perhaps not that much of a seasonal climax, this year we finish the Ice Cream for Everyone Podcast sans guests, just a few minutes of yours truly to wish you happy holidays / Christmas / Chanukah (at the time of recording) / Festivus /  Kwanza / However you celebrate the end of year - and a happy new year! That's about it, I've just arrived in the South of France to spend the holidays with family in the Pyrénées Mountains and am looking forward to it! The show will be on hiatus over the holidays and I'll be slowly planning for new episodes in mid to late January 2018. Thank you for listening, if you like it a 5 star review as a gift won't go unnoticed!!

The podcast is back with a new episode after a brief Thanksgiving hiatus - also slightly due to scheduling breakdowns too. I'm excited, this was a great conversation. Adam Pierno, Chief Strategy Officer at creative agency Santy, reached out to me on Twitter and invited me to be a guest on his podcast, The Strategy Behind Everything, in which we talked about tabletop games. I finally managed to organize my schedule properly to have Adam on my show to talk about his background as a creative in the advertising and marketing industry, how he shifted to work on the strategy side, the book he wrote (Under Think It: A Marketing Strategy Guidebook for Everyone), and his podcast among a few other topics. I hope you enjoy as much as I did! As I explain in the intro, depending on scheduling opportunities with guests I'm looking at publishing one last episode for 2017 and wrapping up - or it might be just a brief update to wrap up the year and talk about what I'm planning for next year. Info mentioned in this episode: Santy Instil Strategy Training The Strategy Behind Everything Podcast Adam Pierno on Twitter Underthink It - A marketing strategy Guide for Everyone Delta Airlines Verizon Metallica Disturbing videos on Youtube Kids Flicker by Theodore Rozak  Reply All Podcast Mark Pollard on Twitter Chipotle Friendly's ice cream Cold Stone Creamery Monopoly Risk Chess Checkers Chinese Checkers

I haven't had any guests having worked in both advertising agencies, in marketing as a client, and in fine arts so far. I thought it would be a great perspective to have so I invited my friend Vicky Hoffman to join me for a conversation. It's a little bit shorter than usual, as I'm exploring and experimenting with different lengths for the show, and admit I was running out of time to plan for this episode as well. We talked about Vicky's experience studying metalsmithing and enamels, her career in marketing and advertising, her transition to being a working artist and encaustic painting, and finally her recent studying of wine with the Court of Master Sommeliers.   You can find out more about Vicky Hoffman and her art on her website: vickyhoffman.com   Some of the information mentioned in this episode:   UCLA Picasso Rodin Moore Master of Fine Arts Metalsmithing Enamels Encaustic painting BBDO (creative agency - Full disclosure: Energy BBDO is my current employer (part of the BBDO Network), mentioned in passing in the episode) Tracy Locke KFC 11 Spices & Herbs social media stunt Target Black Friday wake up calls  The Court of Master Sommeliers San Luis Obispo Museum of Art

Hi there! Unfortunately I've been running behind original plans for the podcast and don't have a guest today. New guests coming up, in the meantime just an update for a few minutes talking about what is going on right now. In short: I have been freelancing at Energy BBDO in Chicago for a few months now, an advertising agency. and officially switched to working there full time. Ice Cream for Everyone will keep going on here on the website, blog, newsletter, podcast pretty much as per usual - and it's my personal online environment, it doesn't reflect the views of my employer, as is traditional to point out. I will be on fellow strategist Adam Pierno's podcast: The Strategy Behind Everything, talking about tabletop roleplaying games. It was a great conversation! Check out his podcast when you have a chance! I am scheduling conversations with guests so watch out for a more substantial update in a couple of weeks, thank you for your patience!

  For this new episode of the podcast, I had an excellent conversation with fellow gamer and podcaster Meghan Dornbrock. Meghan has a lot of different and fascinating projects going on, including a video game in development, many illustrations, the Modifier podcast (which is also part of the One Shot Gaming Podcast Network). I first learned about Meghan and her podcast via Twitter, liked the different projects I came across on her main website, enjoyed listening to a few episodes of her podcast and reached to organise a recording. Modifier is pretty similar to this podcast, though more specialized in talking with tabletop roleplaying game designers, and if you check the list of episodes you'll see we have several guests in common. In the episode we talk about Meghan's commitment to accessibility in gaming, herself being visually impaired, how her podcast started, how she got into gaming, what exactly are magical girls, what qualifies this particular genre, and much more. Enjoy!   Some of the information mentioned in the episode: Meghan Dornbrock, Professional Magical Girl & Modifier Podcast Host Follow Meghan on Twitter Modifier podcast Astral Knights Tactical Magic One Shot Gaming Podcast James D'amato Podcast Movement Brooklyn - Williamsburg Coney Island Little Odessa Brooklyn Industries Albinism Japanimation Sailor Moon Dragonball Z Cartoon Network Toonami Gundam Wing Magical Girls genre Star vs the Forces of Evil Rebecca Sugar - Steven Universe Popcorners Doritos Dungeons & Dragons Double Exposure Convention The Adventure Zone Dragon Age Headspace Blades in the Dark Golden Sky Stories Torchbearer  Apocalypse World Gencon Les Voix d'Altaride Sandra UsTwo Wayfinder David's Tea Collectable card games Metatopia Game Design Festival Atakacon PAX Unplugged

I had a great conversation with Malachi Rempen: screenwriter, traveler, and creator of the Itchy Feet web comic and travel card game. Malachi recently and successfully crowdfunded the Itchy Feet Travel card game. We covered some good ground talking about storytelling and the importance of having the end in mind, travel stories, marketing, the Kickstarter project he recently finished, cinema influences with the Coen Brothers, writing advice, and much more. Enjoy!   Some of the information mentioned in this episode: Itchy Feet Comic Itchy Feet Game Support Itchy Feet on Patreon Itchy Feet on Twitter 7 habits of highly successful people Coen Brothers Fargo No Country for Old Men Hail Cesar! Stanley Kubrick Pandemic Legacy Jamey Stegmaier - Stonemaier Games Invisible Ink, Brian McDonald The Talent Code

I hadn't played any video games in a long while and I'm glad I got back into it thanks to Thomas Brush's beautiful Pinstripe game. As I explain in the episode, I came across Pinstripe's Kickstarter crowdfunding campaign last year, really liked what I saw and participated in bringing the game project Thomas had already been working on by himself for several years to fruition. The game was released on Steam a few months ago and I played through it. I really enjoyed the design, style, storytelling, atmosphere, quite tough themes to approach, and the music. I reached out to Thomas and we had a great conversation about what it takes to create this kind of solo indie game project. We talked about Thomas' background in South Carolina, his creative influences, how he started designing games, and much more. You can find Pinstripe on Steam, and if you have a console take note that it will be released on XBox and Playstation in just a few months. Thomas is now working on his next game: Once Upon a Coma.   Mentioned in this episode:   Pinstripe Kickstarter campaign Thomas Brush Atmos Games Thomas Brush | AtmosGames on Twitter Pinstripe on Steam Time review of Pinstripe Once Upon a Coma Game Hollow Night Game Firewatch Game Greenville, South Carolina PAX West Conference Hurricane Irma Bible Belt Sweet Tea Cream Tea E3 Game Expo Tim Burton Emo Newgrounds.com SXSW Indie Game documentary Steam / Valve Pan's Labyrinth Guillermo Del Toro The Last of Us Bioshock Clash of Clans Candy Crush Monument Valley UsTwo House of Cards Playstation Xbox Think and Grow Rich TED Radio Hour - A Better You episode Super Size Me, Morgan Spurlock Unity Game Awards Mark Hamill The Gift: How the Creative Spirit Transforms the World Settlers of Catan Cards Against Humanity Scoundrels Pirate Game Design with Randy O'Connor

I had the chance of organising a conversation with seasoned brand strategist turned entrepreneur Frank Striefler. Inspired by dating sites matching potential partners, and frustrated by his own experience as a candidate and as a hiring manager in the creative communications and marketing industries, Frank created a job matching site: Siftly.com. I've had Siftly on my radar as it had been growing in popularity over the past few years, and also because it started as a dedicated platform by and for strategists in marketing and communications industries.  In the past few years the job matching site for experts and specialist jobs extended from strategy roles to offer services for other functions such as account management. Soon they will be launching Siftly Now for freelancers in the creative communications industries. Frank has a wealth of experience both with creative agencies and global brands like Nike, we had a fascinating conversation about his career, what led him to create Siftly, how it works, and some future projects coming up with the new business. I hope you enjoy! In this episode: Siftly Job Matching Frank Striefler Frank on Twitter Nike Wieden+Kennedy TBWACHIATDAY Miami Ad Schools VCU Brandcenter Urth Caffe in Santa Monica, CA The difference between ice cream, gelato, and frozen yogurt Dolcenero Gelato, Santa Monica, CA

 Quick August update to keep in touch with you all listeners as I'm preparing for future episodes, scheduling conversations with creators in the weeks to come. So this is just a few minutes long to keep you in the loop and mention a couple of things that caught my attention in the past week or so as I've been catching up on a backlog of email newsletters, as I'm considering a few possible changes to the Ice Cream for Everyone website (about time, it's slow and clunky now), and the Ice Cream Sundae newsletter.  I logged back on the Steam gaming platform to redeem a couple of coupons from new video games I'd supported the development of during Kickstarter crowdfunding campaigns like Pinstripe, found out about a recent game by the creator of Monkey Island called Thimbleweed Park, and recommend Nick Quah's Hot Pod email newsletter about podcasting news and trends.  I forgot to mention in the episode that I was also going to attend Genius Steals Faris & Rosie Yakob's WARC webinar about the ABCs [Account, Brand, Comms] of Agency Tools and Processes. This was Part 1 and it was excellent, the presentation will soon be available to download online. Part 2 is coming next month if you'd like to check it out.   Show notes: Steam (gaming platform) Pinstripe (video game) Ron Gilbert (game designer: Maniac Mansion, Monkey Island) Thimbleweed Park (adventure point and click video game) Nick Quah Hot Pod Newsletter (podcasting news and updates)

In this pretty experimental episode of the podcast, my good friend Jean-Paul (JP) Biondi and I attempted a wild and live recording out in Chicago's West Loop. We thought it might be a good idea to test the hype of Au Cheval, a restaurant that according to many reviews has one of the very best burgers in Chicago and even America. For those who follow the podcast, we heard of JP before in the Chicago Summer Sounds episode, but this time we have a proper conversation, punctuated by background music, and opinions about the food we're eating. We used to work together at Saatchi & Saatchi in Singapore, a large advertising agency, and now he is the Marketing Manager for the Midwest at Lyft, the ride sharing company. A few questions to ponder in this episode: Is it worth all the hype? Is the Au Cheval burger really that good? Does this sound good at all, and is it a good idea for an amateur podcaster to be recording in bars and restaurants? Does an audio description of food sound interesting? A few things mentioned in the episode: Lone Wolf Tavern 3 Floyds Brewing Company Lyft Au Cheval Diner Chicago Au Cheval on Yelp "Why People Wait for Hours to Eat Au Cheval's Cheeseburger" (Eater Chicago) Priestdaddy: A Memoir, Patricia Lockwood The Wanderers, Meg Howrey Splendor (board game) Betrayal at the House on the Hill (board game) Cards Against Humanity 7th Sea (roleplaying game)

It's my birthday! I haven't managed to organise a new recording with a guest and yet am committed to publishing every other week so I made a birthday episode, in which I basically beg you to rate and review the podcast on iTunes, and talk about the game design idea I submitted for this year's Game Chef design competition. Simply click the iTunes link above to write a review! That's about it folks, Enjoy the rest of the day and please take time to review the podcast if you enjoy it! It's always great to get a few words of encouragement, feedback, questions, or even constructive criticism. Mentioned in this episode: Willem on Twitter WTF Podcast with Marc Maron Game Chef 2017    

We're back with a new episode of the podcast, I had a fantastic conversation with Allan Cohen, a strategy consultant I had the pleasure of hearing as a keynote speaker at Landmark's recent Conference for Global Transformation in beautiful Monterey, California. I loved the two sessions I had the chance of checking out and thought it would be great to talk about business consulting with Allan and the kind of creativity involved in determining and solving a variety of business challenges of the kind he has experience with. Little did I know our conversation would take us into talking about artificial intelligence, self driving vehicles, and complex adaptive systems. I hope you enjoy the conversation as much as I did, and if you do please subscribe to the podcast, take the time to write a rating or a review on your favourite podcast app as it helps more people discover and enjoy the show. Alternatively, you can go and tell a friend whatever traditional way you would choose to do so. Thanks!  Mentioned in this episode: Allan Cohen, Strategy Consultant Landmark Worldwide Conference for Global Transformation Pong (video game) Foundation Trilogy, Isaac Asimov Star Trek Dr Who Business Processes Reengineering Artificial Intelligence (A.I.) Learning Algorithms Structure Linear Programming / Object Oriented Self-driving cars Swiftkey Google's AI beats a top player at the game of Go TED: "What a driverless car world could look like" (video) Google's AI "Project Magenta" just created music (video) Turing Test Chatbot / messaging bots Big 4 Accounting / Consulting Groups Amazon to acquire Whole Foods Israel The Mastery Foundation Werner Erhard Northern Ireland Jeni's Splendid Ice Creams Pizza flavored ice cream (in Philadelphia) World of Warcraft Complex adaptive systems Rain of Gold, Victor Villaseñor Hidden Order: How Adaptation Builds Complexity, John Holland

Better late than never, the Ice Cream for Everyone Podcast is finally back! Thanks to a chance encounter for International Tabletop Day at the Chicago Public Library, I met Randy and got to play test his pirate board game, Scoundrels. It was great fun, so we got talking and I invited him to be on the podcast. I didn't know at the time that he happens to work from the Cards Against Humanity office and co-working space, so I got a visit and we were able to record in their studio, which was unusually high quality for me. I'm looking forward to having the rest of my recording equipment shipped. Randy is a video games artist by trade and we had a great conversation about what is recommended to have a successful career in gaming, how Randy got into games, what his inspirations are, and how he started working on his board game. If you enjoy the episode, please take time to give it a rating and a review on iTunes / iPhone podcast app (or your favourite podcast app), this only takes a few minutes and it really gives more visibility to the podcast so others can find it. I am getting back in a regular publishing schedule and my goal is to have an episode published every other week, at least twice a month. I am back contacting people to have conversations with and am looking forward to sharing them with you! Info / links: Randy O'Connor, 3D Artist & Game Designer  Scoundrels Scoundrels (2015 Kickstarter campaign) Cards Against Humanity International Tabletop Day Tabletop show Warcraft II game / game or map editor Donkey Kong Real Time Strategy Game Clash of Clans Asynchronous play JRR Tolkien  Robert A. Heinlein Rage Against the Machine Red Hot Chilli Peppers AutoCAD / CAD design / 3D design Low Polygon Modelling Pixar Spider the secret Brice Manor Waking Mars Metroid Tiger Style Games Robo Rallye Cash N'Guns Warhammer RPG Descent Star Wars Imperial Assault Mario Kart Zelda Windwaker on Nintendo Game Cube Porco Rosso Disneyland / Pirates of the Caribbean Robert Louis Stevenson, Treasure Island The Black Spot Twin Peaks Star Trek Deep Space Nine Babylon 5 Farscape Escape from New York How did this get made / LA 2013 Jason Mantzoukas The Killer Indie Game the movie Gas station mocha VR  Virtual Reality Hololens AR / Augmented Reality Synthwave music Moskva-Kassiopeya on SoundCloud (Synthwave music)

Apologies for the long hiatus and lack of updates about the Ice Cream for Everyone Podcast! I took a few months off publishing for the show after one recording didn't work the way I wanted and then I've been traveling in the United States for the past few months. Now I'm settling in Chicago it's about time I update you with what's happening. The other main point to this update is to share the elevator pitch of what the Ice Cream for Everyone Podcast is all about. A friend told me the show seemed to lack a main theme or topic, so I thought about it and this is what I came up with: Ice cream comes in many exciting flavours, and so does creativity. When creating, we use our existing knowledge, experiences, inspiration, intuition and flair to create newly. I find the process of what and how human beings create endlessly fascinating. In the Ice Cream for Everyone Podcast I have candid conversations with creative professionals to talk about their lives, explore where their ideas, creations and designs come from, what inspires them and how they shape that in the variety of activities and careers they take on. I might tweak and refine this first version though for now it encapsulates the way I see the show and the reason I publish it pretty well. Naturally the kinds of guests i've had on the show so far and will likely keep having operate and create in areas I'm interested and have on my radar, hence featuring guests in advertising, gaming and design for example. Thank you for your patience with the show, future updates are coming and of course I'm always happy to have recommendations for guests you think I could be reaching out to and have a recorded conversation with as well.

This week I'm glad to talk my friend Patrick Searle about what is happening in Southeast Asia. Patrick co-founded content marketing network GetCRAFT; they have developed an online marketplace connecting specialist creators such as journalists, writers, videographers, photographers on one end with advertisers, brands and communications agencies on the other. After spending time working in China, Patrick travelled around Southeast Asia and based himself in Indonesia. Jakarta is increasing becoming known in the industry for having a young and vibrant startup and design scene. On the strength of their success in Indonesia, GetCRAFT announced a few months ago in late 2016 that they were expanding to new countries in Southeast Asia, starting with The Philippines. Having known Patrick since when we used to chat during morning coffee meetups of strategic planners and whoever was up for joining. I'd been looking forward to talking to him about his experience of Southeast Asia and transiting from working in quite traditional advertising as a strategic planner to launching GetCRAFT. A few of the links / info mentioned: GetCRAFT GetCRAFT on Twitter Patrick Searle on Twitter Likemind (While the site isn't particularly active, the idea is still around) Noah Brier Percolate Creative Mornings China Guangxi Province Yangshuo Guangzhou Shenzhen CIC Data Shanghai Anomaly London Wieden + Kennedy Shanghai Social @Ogilvy Jakarta Lynx (Axe) body spray marketing launch in China BBH / Flamingo case study Indonesia Java India Bali Upwork Behance Endeavor Indonesia Jakarta Content Marketing Meetup Philippines Content Marketing Meetup Deep fried durian ice cream Avocado chocolate smoothies Le Quartier, French bistro in Jakarta GO-JEK Indonesia Snapcart

The Ice Cream for Everyone Podcast is finally back after an unexpectedly long and lazy end of year break! I hadn't originally planned not to publish in December but it just... flew by - sorry about that! I'm working to put the podcast back on the right track now for 2017. Some of the important news in this episode introduction is that I'm moving on from London and moving to the U.S. and that I'll be focusing my energy back on Ice Cream for Everyone as my brand & marketing strategy consultancy, recording and publishing the podcast, writing and looking for clients. Meanwhile, back to the important bit and the reason why you might read this and listen to the podcast: we have exciting guests on today. I met Kelly in Los Angeles as part of a training course I'm participating in and he turned out to be working for The Go Game, a team-building games company I first came across at SXSW Interactive in Austin, back in 2009. Ian is one of the co-founders of The Go Game, and Kelly joined a little over a year ago as a producer and runs games with them. We had a fantastic conversation, brilliant to hear behind the scenes stories of how The Go Game came to be and some really offbeat anecdotes of the kind of fun mayhem their games can occasionally generate. Enjoy and don't hesitate contacting The Go Game if you're thinking of organising some kind of company / team-building event! A few of the links / info mentioned in this episode: The Go Game Kelly Rogala, Game Producer and Product Designer Ian Fraser, Co-Founder SXSW Camp Grounded - Digital Detox / Summer Camp for Adults Outward Bound: Outdoor Education Adventures Juma Ventures Ben & Jerry's Nextel Communications MechWarrior (video game series) Wilderness first responder class Burning Man Festival ESPN Improv Everywhere Jane McGonigal Bitcoin Pokemon GO Risk (game) Dungeons & Dragons Escape Room

Happy Thanksgiving! May you have abundance of all great things in life for the year ahead! We have an exciting guest on the show for this episode: I had the chance of meeting Maurice at the Podcast Movement Conference I attended in Chicago earlier in July this year. Since then I checked his podcast, Revision Path, and really enjoyed it so I asked Maurice if he'd be up for joining me for a conversation. By the way, I apologise for my mistake in the introduction of the episode, I say Revision Path has been going on since 2014 but it's actually 2013 - the first interview was published on 23rd March 2013, precisely. Revision Path won several awards, including a "Most Inspiring Design Podcast Award" from Creative Markets and in the show Maurice has conversations with the best Black graphic designers, web designers and web developers from around the world. In his words: "On each episode, we explore the stories, processes, experiences, insights, and creative inspirations of these awesome creators." Maurice also has his own strategy and design consultancy, called Lunch. It also just happens that right after recording with Maurice, he was headed over to Facebook's Headquarters to give a talk about Revision Path as well as interview a few people for his show, and I mention this in the intro. You can head over to the Revision Path website to check it out. Among many inspiring side projects over the years, Maurice launched the Black Weblog Awards, and shared his passion for tea in the Year of Tea podcast last year. Maurice is a pretty awesome person with some great stories as well as a great perspective on design, I really enjoyed our conversation and I hope you will too. A few links mentioned in the show: Revision Path Maurice Cherry Podcast Movement Louis CK The Year of Tea NPR AIGA Facebook Designer News Hacker News Twitter RPG video games Final Fantasy game series Polka Battle of the Bands in Atlanta Audioboo iTunes NASA Microsoft Real Player Cross Stitch The Black Weblog Awards Google G1 phone Nexus Phone Hover mail chimp FB Design lecture series > check that out if it's public? Creative Market award Most Inspiring design podcast award Design Matters My adventures in design Streamies  "What if Money Were no Object" ~ Alan Watts Cherry Garcia Ben & Jerry's Final Fantasy IV & VI Chrono Trigger Square Enix Persona RPG series Pokemon Dungeon Crawler RPG video game Phoenix Wright Ace Attorney

Time flies, I say a couple of weeks on the podcast intro recording when it's already been three weeks since my last episode! I've been both busy with the day job heading the strategy team at +rehabstudio and I also left for some holidays last week, horse riding and participating in a course about body language in Arizona, near Tucson - amazing experience! Now on to this new episode, I had an awesome and fun conversation with Kim Mackenzie, a fellow brand strategist based in New York City and founder of the Ladies Who Strategize Slack group, a collaborative messaging group - well for ladies who strategize, as the name indicates pretty well.  Kim spent several years studying cinema and media in New Zealand so we had some great conversation about her interests in films and TV series, as well as some of the news at the time we recorded, such as the consolidation of all McDonald's marketing and advertising work handed over to the Omnicom group in a recent and lengthy competitive pitch. Previously, the famous fast food restaurant chain's advertising had been managed by agency Leo Burnett for numerous years. I suppose they wished the cut on costs.  I hope you enjoy as much as I enjoyed it! A few of the links mentioned: Kim Mackenzie and follow Kim on Twitter Ladies who strategize - apply to join the Slack group Cindy Gallop David Cronenberg Woody Allen Hitchcock The Brood movie Buffy the Vampire Slayer Porn Theory Class Studio Sixty on the Sunset Strip The West Wing Aaron Sorkin TED Radio Hour podcast Morgan Spurlock The Greatest Move Ever Sold Sheetz POM Wonderful The Wine Cellar Auckland McDonald's Omnicom Blackwood Seven Fast Company NY Times Phish Food Ben & Jerry's Superiority Burger Jeff Goldblum Jurassic Park Nintendo and iPhone 7 release Professor Leyton puzzle game Ghostbusters movie (reboot) Punch Drunk Love

  We have an exciting new episode to the podcast today! Thanks to Kalum of The Rolistes Podcast who introduced us, I've been able to have a great conversation with Brian Feister, a web designer / programmer and more importantly for the conversation also the designer of Open Legend, an open source roleplaying game system. We had a brilliant conversation about web design and marketing, open source programming, roleplaying game systems and the kickstarter project for Open Legend that is currently live - I recommend you check it out.  I checked again after I recorded the intro and Open Legend RPG has already passed the $25k mark in pledge funds in just over a day, which is fantastic for this exciting project. I hope you enjoy, if you do please leave a review on iTunes or your favourite podcast application! A few of the information mentioned in the episode: Open Legend RPG  Open Legend RPG Kickstarter project Open Legend RPG on Twitter The Rolistes Podcast Nerdarchy Dungeons & Dragons Object oriented design / programming Open Source movement / coding Wordpress Roll 20 Dogfish Head Brewery Alternity The Hobbit Philosophy Geocities Timely Matthew Mercer Ed Greenwood Forgotten Realms John Wick Amaura's Dawn RPG Academy GenCon Geek & Sundry Goexp.io