Podcast appearances and mentions of martin agency

When a show features planners talking about brands they've never worked on, you know it's gonna be fun, or at the very least weird. This month's On the Spot features two brands that appear to be headed in opposite directions: Tesla & Poppi. Guest panelists Ali Chastain, GSD at The Martin Agency and Matt Maynard, Head of Brand at Asana, join our regular panel of misfits. Thanks to System1 and Tracksuit for making this series possible. 

The first iteration of Brand New World was a very specific look at how AI is changing how brands and marketers work. Now we're back to talk about brand culture more broadly. Of course that will involve AI from time to time, but I'll also be digging into sports, entertainment, music, comedy, and everywhere else brands squeeze their way into pop culture.For those who don't know or are unfamiliar, the Cannes Lions Festival of Creativity is part awards show, part industry conference, and probably the biggest annual gathering of brands, marketers, entertainment folks, tech folks, and media on the planet. Anything and anyone that touches a brand—from social platforms, to sports stars to celebrities—is there. This year, ahead of the festival that kicks off June 16th, Apple has been named the Creative Marketer of the Year. Now, Apple is an iconic marketer, an all-time, first ballot Hall of Famer. But in my opinion, 2024 has been a bit of a mixed bag. So why is this Apple's year? To discuss where this past year fits in the pantheon of Apple's greatest hits, I called up Elizabeth Paul. A strategist by trade, Paul is the chief brand officer at award-winning ad shop The Martin Agency. You'll know their work for major brands like Geico, UPS, the new Axe work with Pete Davidson, and much more. More importantly, she's always up for some hot take banter about the work and culture around advertising and brands. Last month, a new doc called The Seat debuted on Netflix about how Mercedes' Formula One team decided on a successor for racing legend Lewis Hamilton. Hamilton had announced his departure, so the racing giant was forced to strategize its next move quickly and discreetly. That's where WhatsApp comes in. The entire process of evaluating and naming young Italian driver Andrea Kimi Antonelli played out over the messaging app. “The Seat” is not only a feature doc, but an excellent piece of brand entertainment, produced in partnership with WhatsApp. This episode I was excited to chat with Meta's head of global consumer marketing Eshan Ponnadurai to talk about the process behind the doc, as well as the role it plays in the brand's overall strategy. Esh has worked on major brands from Ford and P&G, to Uber, YouTube and Google. He's got a long history of finding compelling and authentic brand stories to tell in unique ways.

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. They discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients.

Join us for an insightful journey through the world of advertising with Justin Bajan, Co-Founder and Creative Director of Familiar Creatures! With nearly two decades of experience at major agencies like The Martin Agency, GSD&M, Arnold Worldwide, and David & Goliath, Justin brings a wealth of knowledge and a unique perspective to the table.In this episode, we dive into:The Genesis of Familiar CreaturesCreativity on a Shoestring“Challenger Brand” AdvocacyOutsmarting Brand BehemothsClient Relationships & Production InsightsStaying Ahead of the CurveWhether you're an aspiring ad professional, a seasoned marketer, or simply curious about the creative process behind successful campaigns, this episode with Justin Bajan provides you with valuable takeaways. He's got wisdom to share about starting an agency, being creative within limits, building solid client relationships, the ups and downs of production, and staying ahead of the curve.Links:https://www.linkedin.com/in/justinbajan/https://www.familiarcreatures.com/Episode Edited by Dylan Giovanettowww.dylangio.com | dylgio@gmail.comIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

In this second of a two-part series covering Most Contagious New York, WARC gathers takeaways from the day from Contagious principal strategist Chris Barth, and interviews presenters George Bryant from Golin Harris, and Elizabeth Paul from The Martin Agency on how their work for Grubhub and Solo Stove respectively built buzz that led to success throughout the funnel. To listen to part one, click here.

Ever wonder how top creatives land those dream campaigns with GEICO, Target, and Old Navy? In this episode, art director Ashley Bozeman pulls back the curtain on the art of the perfect pitch. In this episode of This Is How We Create, host Martine Severin sits down with art director Ashley Bozeman for an intimate conversation about creative collaboration, client presentations, and the art of the pitch. Ashley shares invaluable insights from her journey through major agencies including Martin Agency, Mother New York, and currently Mullen Lowe Los Angeles, where she's worked with brands like GEICO, DoorDash, Old Navy, and Target. Key Highlights: How the Creative Circus transformed Ashley's approach to collaboration by replacing "I" with "We" The essential elements of a winning client deck: simplicity, clear hierarchy, and purposeful design Bringing personal stories into professional work, including featuring her activist mother in an Old Navy campaign Practical tips for creating impactful presentations and mood boards Applying creative direction skills to personal projects, including wedding planning Memorable Quote: "Let's just try it out. I never want to be a person that's already knocking stuff down before we even get to present it. If somebody feels very passionate about an idea and they have a lot of excitement behind it, a lot of love - okay, great. How can I help you better it?" Connect with Ashley Bozeman: Website: https://ashleybozeman.com Instagram: https://www.instagram.com/ashleycierraa/ Support the Show: Follow Host Martine Severin on Instagram: @martineseverin | @thisishowwecreate Subscribe to Martine's Newsletter: https://martineseverin.substack.com/ Visit our Website: https://martineseverin.com/ Credits: This is How We Create is produced by Martine Severin and edited by Santiago Cardona. If you enjoyed this episode, please rate and review us on Apple Podcasts. Your reviews help other creative professionals find our community. Next Episode: Tune in next week as we continue our conversation with creative professionals who are reshaping the industry.  

This week we have our annual holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2024.” The smart folks at Brand Federation developed this seasonally appropriate snapshot of brand behavior looking back on this past year and the year ahead at 2025. The consultancy's Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year. About Matt Williams Matt Williams is chief growth officer for Brand Federation, a brand strategy consultancy in Richmond, Va. Prior to joining Brand Federation in 2019, Williams was CEO of the Martin Agency, one of the world's most recognized advertising agencies, where he managed strategy development for world-class brands like GEICO, OREO, UPS, Discover Financial, Walmart, and more. Williams also is Clinical Professor in the marketing department at the Mason School of Business at William & Mary. He teaches in the MBA program and is the developer and Faculty Director of the school's Online Masters in Marketing. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Doug Zanger unpacks why the industry is in its indie agency era and the power of asking great questions. Doug Zanger, or Uncle Advertising, as he likes to call himself, is the founder of Indie Agency News: A global platform for independent agencies to connect, collaborate, and promote their best work. Before founding Indie Agency News, Zanger was a student of the industry, cutting his teeth at Adweek, The Martin Agency, Nike, and more – helping him develop the underrated skill of asking better questions to uncover better insights. Must-hear moments from this episode include: why CMOs should pay attention to independent agencies, stumping Oprah with a killer question, and some of the best ads from indies in 2024.       What you will learn in this episode:  Why the best creative work is coming from independent agencies The power of asking great questions  The power of a light-up question How to embody a top CMO's voice The Indie Agency News sister agency program What the next generation can teach the industry about marketing Some of the best independent agency campaigns from 2024 What goes into the perfect VO read   Resources:   Indie Agency News site Indie Agency News Top 40 list Alzheimer's Research UK “Change The Ending” Dude Wipes “Drop Your Drawers” Manscaped “The Boys”  

What are the implications of owning and admitting your category's achilles heel? US Cellular's CMO, Eric Jagher and The Martin Agency's CBO, Elizabeth Paul share the story behind the latest work from the brand that encourages us to connect to what really matters. Thanks to Jira, the project management platform, for sponsoring this episode. More at jira.com.

In this episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. Join them as they discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients.

Follow us on social to learn more about "A Dose of Support" from the American Association of Advertising Agencies Danny Robinson's career is a testament to outside-the-box thinking. After all, it's not common to find a chief executive officer, who was previously a chief creative officer, who was previously a chief client officer who never saw himself in any of these roles. Throughout his career, Danny has been both the tone setter for and champion of creativity, As CEO of Martin, he is responsible for the overall health, vision and growth of the agency. Danny's blend of creative and business acumen leads to a big-picture perspective that results in breakthrough ideas. He brought this approach with him in 2004 and has since helped lead the agency to back-to-back Adweek Agency of Year wins in 2020 and 2021, Ad Age's 2023 Agency of the Year, and a spot on Fast Company's Most Innovative List for 2023.Prior to becoming CEO in 2024, Danny was both the first Black chief creative officer in Martin's history and one of the few leading a non-Black-owned agency. Over the course of his three-year tenure, he oversaw work from some of the world's most beloved brands including UPS, GEICO, Walmart, TIAA, DoorDash and OREO.Remember when Oprah gave away 276 Pontiac G6s? So does Danny. He was a big part of that history-making brand integration as the chief creative officer at Vigilante, an ad agency he co-founded. While at Vigilante, Danny was the creative leader and writer behind award-winning campaigns for national brands including Sprint, Major League Baseball, Heineken and Johnnie Walker Black Label.Danny is a Hampton University grad with an MBA from Atlanta University, an accomplished artist, a pop culture aficionado, a former DJ and standup comic, and was even once voted by the Stand Up NY Comedy Club as “one of the funniest men in advertising.”

After 20 years at The Martin Agency wearing many different hats, Danny Robinson took on the CEO role in January. He had previously been chief creative officer, a background he says is nothing but beneficial to running an agency, despite common misconceptions that creatives can't run the business.Robinson sees opportunities to grow Martin's entertainment and design businesses, the former focused squarely on inserting brands into culture. The agency certainly did that back in the fall, when it nearly broke the internet with a cryptic post from Snoop Dogg saying he was going “smokeless.”Also in this episode, Robinson talks about the industry's lack of forward movement on DE&I and his hopes for pushing progress in his new role. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

In this episode, Jack welcomes Cat Williams, his niece. Cat is a part of the Martin Agency and was a part of the making of the 2024 Oreo Super Bowl commercial. Cat walks us through from brainstorming concepts to watching the final commercial air during the big game. You will not want to miss this behind-the-scenes experience of a commercial. Watch the commercial at www.jackwwilliams.com/podcast

Danny Robinson, The Martin Agency's new CEO, on staying competitive, omnivorous and funky amid the seemingly relentless disruption of advertising and media.

Jayanta Jenkins is a forward-thinking creative and marketing executive with 20+ years' experience crafting culture-defining messaging for some of the world's most esteemed brands. Jayanta prides himself in leading and inspiring multidisciplinary teams by fostering collaboration, fun and bringing out the best in each team member. His ability to blend strategic thinking with creative vision has resulted in timeless storytelling, pushing the boundaries of how brands engage with global audiences. His dedication to delivering results has garnered industry recognition from every major marketing and advertising awards organization. Noteworthy is that his work has won multiple Cannes Lions, One Show, Clios, D&AD, and Promax awards. In 2017, Jayanta and his creative team at Twitter received a Cannes Lion Grand Prix, which is one of the most coveted and globally recognized awards in the marketing industry. In 2020, Jayanta was named one of Adweek's Creative 100 top agency leaders. In 2022, Jayanta received further recognition from Cablefax as one of the top marketers of the year. Presently, Jayanta serves as the Vice President of Creative at Starbucks, he oversees the global brand and creative strategy, ensuring that the company's purpose and values are communicated effectively and authentically to millions of customers and partners. In his prior duty, at The Walt Disney Company, Jenkins was Head of Content Marketing for Disney Branded Television and National Geographic. He led a centralized award-winning team responsible for all creative marketing, strategy, digital, publicity, media planning, events, talent relations and award strategies for all content created for promotion on Disney+ and the Disney and National Geographic linear networks. Jenkins has held top global creative roles at Virgin Galactic, Samsung's in-house agency, Cheil Worldwide in Seoul, Korea,  Apple's Beats by Dre and Twitter, where he was the social media company's first global head of creative. Jenkins began his career in the agency world, working on Gatorade at TBWAChiat Day, Nike at Wieden+Kennedy and The Martin Agency. In 2016, Jayanta co-founded SATURDAY MORNING, a non-profit organization that brings awareness and shifts perceptions on racial bias and injustice by partnering with Fortune 500 companies such as Proctor & Gamble, Spotify, and IBM to launch initiatives to create meaningful conversations for the collective benefit of all. Outside of his profession life, Jayanta enjoys spending time with his son, visiting museums around the world, DJ'ing and listening to as much of Prince's music as possible.

 Eric Williamson is the Chief Marketing Officer at CallMiner. As CallMiner's Chief Marketing Officer, Eric oversees all global marketing functions from brand and events to demand generation. Eric's marketing team works very closely with channel and sales to drive pipeline and CallMiner's explosive growth. Eric has over 20 years of experience in both technology and consumer products marketing from both the vendor and agency side.  Before joining CallMiner, Eric was VP Brand & Digital Marketing at Acquia - an open DXP platform built around Drupal - where he led brand, creative services, webops, editorial, and demand generation. Prior to Acquia, Eric was on the agency side of marketing working as SVP Digital & Social Media at MullenLowe, and before that as VP Digital Strategy at The Martin Agency.  During his career, Eric has worked with a variety of B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt. He earned his undergraduate degree from Texas A&M University, and an MBA from The University of Texas at Dallas.    Questions ·      Could you share in your own, how it is that you got from where you were to where you are today? ·      Now, could you share with our listeners what is CallMiner and what exactly do you do? ·      The CallMiner CX Landscape Report, could you share with our listeners, I would say maybe three to five of the top themes or insights that we were able to garner from that data and that report? ·      What are your views as it relates to how leaders are actually utilising the CX data? Are they supporting and using it to make data driven decisions? Or is it just one of those reports that's generated and is there as a KPI but you're not really doing anything with the information. ·      Now, could you share with us what's the one online resource, tool, website or app that you absolutely can't live without in your business? ·      Could you also share with us maybe one or two books that you've read, it could be a book that you read recently, or even one that you read a very long time ago, but to this day, it still has had a great impact on you. ·      Now, could you also share with our listeners, Eric, what's the one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. ·      Where can listeners find you online? ·      Now, Eric, before we wrap our episodes up, we always like to ask our guests, do you have a quote or saying that during times of adversity or challenge you will tend to revert to this quote if for any reason you got derailed or you got off track, this quote kind of helps to get you back on track.   Highlights Eric's Journey Me: Now, before we jump into the conversation, I always like to give our guests an opportunity to share a little bit about their journey. So, could you share in your own words, how it is that you got from where you were to where you are today?   Eric shared that Yanique did a pretty good job of covering his bio and in her intro, so thank you for that. So, he started his career out as essentially a BDR or an SDR is what they're called, typically, at least in SaaS, which he thinks is one of the best first jobs you can have, especially if you have aspirations of doing something in either sales or marketing. So, you talk to a tonne of CMOs, who that was their first job as well, so that's where it started.  He spent a lot of time working in digital advertising and then ultimately integrated big agency advertising for a lot of big brands and then flipped over to the client side and worked at a tech company called Acquia, which was covered just briefly in that intro. It's an open DXP player, built on top of Drupal, which is an open source project. And essentially, think of it is an open source competitor to something like Adobe Experience Manager. So, spent three or four years at Acquia.  And after that was introduced to the CEO at CallMiner, and had a lot of great discussions and he has been at CallMiner as their Chief Marketing Officer since 2020. And they've had a really nice run so far, they've gone from about 40 million ARR to a little over 80. And they're still seeing some nice growth despite maybe some of like macroeconomic headwinds.   What is CallMiner? Eric shared that CallMiner, they are the leader in conversation intelligence, specifically focused in more on customer service. So, if you think of any large company that has one or more large customer service agents, contact centres. So, they'll utilize their platform to ingest, so record and analyze every single customer interaction, whether that be a phone call to a customer service agent, texts to and from an agent, chats with an agent, survey data, all of that gets analyzed, and it's able to then turn around in real time and provide that customer service agent with guidance on to how to be able to deliver a better customer experience, guidance on how to answer the questions or access resources better. And then ultimately, if you're able to mind through millions of customer interactions, there's extremely valuable insights that can be discovered. And so, through machine learning in their artificial intelligence, their platform delivers that which is the larger value proposition.   The CallMiner CX Lanscape Report and the Insigts Garner From That Data Me: Alright, thank you for sharing that information on CallMiner. In leading up to the interview with you, Eric, I was shared a copy of the report, The CallMiner CX Landscape Report, and I'm sure you're familiar with it right as the Chief. So, could you share with our listeners, I would say maybe three to five of the top themes or insights that we were able to garner from that data and that report?   Eric stated that first and foremost, the CX Landscape Report that Yanique's referencing, it's an annual report that they publish so, it's original research for them. So, they do a survey of 700 plus CX and contact centre leaders across the globe and then what they'll try to do is keep a lot of those questions the same year over year as new trends and topics tend to emerge, they'll introduce a few new questions, but that way they're able to ultimately keep a pulse on what is important, and what sort of trends they're seeing with CX and contact centre leaders across the globe.  In this particular one, so in the one that they published in late 2023, obviously, and this is not going to shock anyone but one of the biggest topics that was not new but he would say the focus on it was extremely heightened, is around artificial intelligence, you'd have to be living under a rock to not notice just the media firestorm around artificial intelligence, in particular generative AI in 2023 and even today.  A lot of the typical data that they'll look at in that report, and the findings have to do with, like he said, trends that contact centre professionals and CX professionals are seeing within their own organizations. But he would highlight a few specific findings around artificial intelligence since that seemed to be the dominant theme. What's interesting is couple of themes would be that nearly this is not going to shock anybody, but nearly all of them are looking to implement some aspect of artificial intelligence in the next 12 to 18 months. The interesting sub stat to that is of those, over half aren't really sure what they're supposed to do basically, they know they need it, whether they were told this or whether they inherently think they need artificial intelligence in some way. So, they're investigating it, but they are a little bit lost in terms of where exactly to apply it. So, that was one of the first overarching thematics is everybody wants it, but they're not sure what to do with it.  The next is, now that we've moved a little bit beyond, maybe like the hype cycle of all of this, where he thinks everybody is rushing to go do something, and you've got a little bit of fear of missing out. Now they've started moving into the stage where companies are actually starting to try and implement some of these things. And what they've moved into now is sort of the reality stage, which is they're starting to realize that there's some risk inherently with this, largely around compliance, around the protection of their brand. Because sometimes these generative AI models can have hallucinations, etc. So, he thinks they're getting into the reality stage of actually trying to implement it and realizing that you have to take a much more responsible approach to how we think about this, and that there is no AI silver bullet out there that's going to solve all of your CX problems.  The last one, and the underlying aspect of this is actually something that they have heard, even before they started digging deeper into AI trends for CX leaders, and that has to do with how CX is positioned among the entire company/organization. So, in many cases, CX is disconnected from the contact centre, which is never good. Or you've got CX that is its own central thing, your meeting, you've got CXO, you've got a team. And then in other cases, CX is sort of sprinkled in multiple departments. And so what this kind of leads to is a bit of a disconnect, in terms of how you can roll out properly something as expansive as artificial intelligence within a piece of software across all these different pieces that are somewhat disconnected within the organization.  The other thing it leads to is let's say you've got a contact centre, and you've got all this amazing data, because of the disconnections here, some of that incredible data coming out of all these customer interactions is never actually making it further than the contact centre because of those disconnects. So, the last theme has to do with how companies typically will measure CX or a voice of the customer programme. He thinks as everybody who might be listening to this podcast know CX when it all comes down to it is largely has grown up and is still inherently based on surveys. So, whether it be an NPS or CSAT survey, but these are solicited surveys, solicited answers from a survey which sometimes can be very polarizing.  The big opportunity and where he think the industry is going is to combine that survey data with unsolicited data. And so this would be the data that comes out of contact centres and customer service centres, actual conversations that have a motion that we can measure versus solicited questions and answers. So, he thinks the combination of those two is where CX in general is going. And what you'll find is companies that are a little bit more mature and have a better org structure are already tapping into some of that data out of their contact centre.   Me: Wow, that's amazing. I think that's a great idea to merge the data that is collected from people who are actually talking to customers on a daily basis. I mean, the reality is, in a contact centre, customers only call for two reasons, right, to make a complaint or to make a request, there is no other reason why they're calling.   Eric agreed, that's correct. So again, you think of like, put it in the consumer perspective, other than the major influencers, when you go put something on a review about a hotel you stayed at or about some restaurant you went to on Yelp, largely it's because it was either an amazing experience that you just can't help yourself, or it was such a bad experience that you just can't help yourself. So, it becomes polarizing, which is why using surveys only is flawed to truly measure CX.   How Leaders Utilize CX Data Me: Now, what do you think leaderships' role is? Being in the industry and also being in marketing with a lot of exposure working with different organizations, what are your views as it relates to how leaders are actually utilizing the CX data? Are they supporting and using it to make data driven decisions? Or is it just one of those reports that's generated and is there as a KPI but you're not really doing anything with the information.   Eric stated that if you look at their CX landscape report or talk to most large companies, for the most part, they're using CSAT score which is survey based, or an NPS score as kind of a one metric, if you got all the way up to the CEO level that they're looking at on a regular basis to measure sort of the barometer of where their customer experience offering is at this point.  He thinks to the question as a whatever a marketing leader in his case, one of the main things that they're responsible for is helping to better align the organization to where the right data is making its way up, helping to make sure that data is organized in a way that a CEO or a Chief Product Officer, which is another beneficiary of a lot of this unstructured data and the insights from it, or even in many cases, the CMO for him isn't able to get the insights, the root cause of understanding what some of these issues might be that they're trying to solve for.  So, he thinks aligning the organzsation so that the data can reach the right people, and then making sure that data is packaged up in the right way to where it is executive friendly in some of the things that a leader should be thinking about and trying to make this better.    Me: And I can imagine also not just spitting out scores in terms of X percent of this type of customer feels this way, but linking it to tangible things, especially for leaders who think in dollars and cents, if we have a decline in this particular area over x period of time, what will this mean for our bottom line? What does it mean for future initiatives and innovation that we may need to implement? So, I would imagine that would be the kind of mindset they'd have to have.   Eric agreed, absolutely, excellent point. And even if as a first step you're continuing to just use NPS and CSAT, you should have an understanding to your point, by looking at all of your forecasting and previous years financials, you should be able to point to an increase in one point is going to result in this much the bottom line. So, he definitely agree with that point.   App, Website or Tool that Eric Absolutely Can't Live Without in His Business When asked about an online resource that he can't live without in his business, Eric shared that sadly, probably the calculator on his phone just because he's constantly needing to tally up the percentages in different stats as he's doing some of his own reporting at an executive level, he must open that thing up several times a day.  From a website standpoint, they utilize the analyst reports quite a bit. So Forrester, who is one of the top tier analysts and the one who issued out the Forrester Wave that they're a leader in, so, he utilize them quite a bit from a research standpoint so that they can get a better understanding of where they predict the industry is going. So, he definitely tap into Forrester and Gartner quite a bit for that.  And then from a marketing standpoint, and Demand Gen. So, they have several vendors that they work with, so 6sense for their ABM intent platform, Outreach for their BDR platform. And he finds that some of the best resources that they can utilize for training for those particular teams. So, he spent some time looking through their most recent thought leadership and training materials to try and identify how he can help his team get better.   Books that Have Had the Biggest Impact on Eric When asked about books that have had a great impact, Eric stated that he would say from a business standpoint, so separate out fiction from a business standpoint, he thinks some of the classics like Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins, probably some of the ones that resonated with him the most and still, you can go back and reference. When he flip over to that sort of pleasure reading fiction, Great Gatsby by F. Scott Fitzgerald has always been his favourite book. It's not a long read probably one of the reasons why, but he thinks he must have read that book 50 times.    What Eric is Really Excited About Now! When asked about something that he's excited about, Eric stated just keeping it focused around CallMiner, his company and his team. He thinks one of the things that he's really excited about is all of them that are in tech SaaS, they really had a rough 2023, whether it be, layoffs in terms of correction on over hiring and 2021. But mostly, a lot of this is coming from just general macro conditions, macroeconomic conditions globally.  He thinks what he's excited about is towards the end of 2023, they started to see a light at the end of the tunnel and sent some positive signals that they're turning the corner a bit, which he thinks anyone who works in tech should be excited about. He'll be interested to see how Q1 and maybe Q2, go for 2024 to see if that continues to more positive signals, and they start to see their prospects and their customer base be a little less cautious with their budgets and a little less conservative and be willing to maybe do some expansion and some testing within the platforms that they offer. So, he's excited about that. And he thinks most tech companies are right now.   Where Can We Find Eric Online Website – www.callminer.com LinkedIn - CallMiner   Quote or Saying that During Times of Adversity Eric Uses When asked about a quote or saying that he tends to revert to, Eric stated that he doesn't know if this would be adversity, but they're constantly he feels like they're in the midst of adversity when they're trying to roll new campaigns out, roll new products out to the market. And something that he and several of his other C level peers, “Perfection is the enemy of progress.” So, he thinks it's very easy to get in your own way, and try to make something so perfect that you know it's going to be success and that's just a fallacy. And it's much better to do all the due diligence, do all the work to make it as good as you can. But get it out there and then learn from it early and make some changes to it than it is to just be unrealistic that you're going to be able to perfect something before you launch it. Me: True. That's a very good quote. Excellent point. Eric stated that he doesn't know who to attribute that quote to, by the way, but somebody wrote it.   Me: Well, Eric, I just want to tell you, thank you so much for taking time out of your very busy schedule and hopping on our podcast, and sharing all of this great content as it relates to what CallMiner does, about the report that your company had published that you publish on an annual basis and the great insights that were able to be derived from it, as well as moving forward what organisations can look towards in terms of where they should be placing their energy in order to be yielding the greatest success as it relates to customer experience. So, just want to extend greatest level of gratitude. Thank you so much.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Links •     Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins •     Great Gatsby by F. Scott Fitzgerald   The ABC's of a Fantastic Customer Experience Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners  Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

Stephen Hawley Martin is a former principal of The Martin Agency. He is the author of more than three dozen books and guests on the show to discuss his new release on consciousness and his newest endeavour on a PBS show focusing on informing the public about consciousness.

This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2023.” This seasonally appropriate snapshot of brand behavior was developed by the smart folks at Brand Federation. The consultancy's Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year. Enjoy This Episode Now Download Episode Listen on Apple Podcasts Listen on Spotify About Matt Williams Matt Williams is chief growth officer for Brand Federation, a brand strategy consultancy in Richmond, Va. Prior to joining Brand Federation in 2019, Williams was CEO of the Martin Agency, one of the world's most recognized advertising agencies, where he managed strategy development for world-class brands like GEICO, OREO, UPS, Discover Financial, Walmart, and more. Williams also is Clinical Professor in the marketing department at the Mason School of Business at William & Mary. He teaches in the MBA program and is the developer and Faculty Director of the school's Online Masters in Marketing.   Naughty List for Brands 2023 WeWork — This coworking space used branding as a cover for a crappy business. Bud Light — This beer brand's withdrawal of supporting Dylan Mulvaney is a complete fold on their conviction: a beverage "for every person, for every occasion." Zoom — This video conferencing service, synonymous with making 21st-century knowledge work from anywhere possible, called employees back to the office. Silicon Valley Bank — This banking brand's collapse was rooted in miscommunication.   Nice List for Brands 2023 Garth Brooks — This country singer is exemplifying conviction with his new bar in Nashville with one simple rule. Airbnb — This short-term rental brand responded quickly to the wildfires in Maui. Mattel — This toy company released a movie based off an iconic doll brand, and made the brand even more iconic by empowering women. Delta Air Lines — An airline met some unintended brand turbulence but teaches an important lesson for brands — knowing when to admit mistakes.   Brands that Santa is Watching in 2024 Open AI — This emerging tech brand is de-mystifying and popularizing generative artificial intelligence, but recent drama with their board and CEO puts their future at stake. Apple — This technology company has always been known for its innovative hardware, but releases this year are a far cry away from what the brand has been known for. Beyond Inc. — This newly formed parent brand for home goods businesses has gone through it all – bankruptcy, acquisition, and a new brand architecture. Barnes & Noble — A national book retail chain unveiled a new brand plan that doesn't appear to have any consistency. Want more naughty and nice? Check out Brand Federation's YouTube video on the Naughty and Nice Brands of 2023.  Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Last week rapper and cannabis connoisseur Snoop Dogg whipped the internet up into a frenzy with a social media announcement saying he was “giving up smoke.”“Please respect my privacy at this time," the 17-time Grammy nominee told his 83 million Instagram followers.But, plot twist: the post was later revealed to be part of a carefully coordinated campaign from The Martin agency to promote Solo Stove's new smokeless fire-pit range.Armed with a series of tongue-in-cheek films showing Snoop roasting marshmallows in his backyard, clever OOH and social executions and even merch in the form of "The Snoop Stove ( which is "hot enough to make the Doggfather go smokeless") the push has caught the attention of millions of fans globally.This week, The Martin Agency's associate creative director, Allison Apperson, and senior copywriter, Chase Zreet, join Adweek's Luz Corona and Rebecca Stewart on the podcast to talk about how the epic campaign came together and serve up all the tea from behind the scenes of the shoot. Hosted on Acast. See acast.com/privacy for more information.

Mike Henry is most well known for being a voice actor on the Family Guy series and The Cleveland Show. He has voiced many characters and is an actor, comedian, writer and producer. Mike was born in Michigan, but grew up in the Richmond, VA area. He talked about his time and lessons learned at The Collegiate School and at Washington & Lee University as well as the unique nickname his class at W&L had being the last all male class to graduate from there. They discussed his one year at the Martin Agency and then how he took a chance and moved to California. They talked about his journey over the next eight or so years until he got the role on Family Guy. They finished by talking about his advice to young people, some other thoughts of his, current projects he's working on and his family … son Jack, daughter Josie and wife Sarah.

Our guests are Tom Morton, Global CSO, R/GA, Bonnie Wan, Partner, Head of Brand Strategy at Goodby, and John Gibson, Managing Director and Head of Strategy at The  Martin Agency. We talk fast v.s deep planning, the shape of new strategy, living with constant change and shape shifting for the next generation.  Thanks to WARC and Tracksuit for sponsoring this three episode series.

This week, WARC's Ann Marie Kerwin talks about bravery in strategy with Elizabeth Paul, chief strategy officer at The Martin Agency and Tomas Gonsorcik, chief strategy officer at DDB North America. A conversation about doing breakthrough work, the power of creativity, and advising clients on how to tackle thorny issues. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Dr. Lauren Tucker combines her extensive experience in DEI, data science, and relationship marketing to help clients build inclusive, positive employee relationships in a multicultural, transcultural, and global world. Why do your employees hate you? What is inclusion management and how can leaders use it to manage humans for the 21st century? Employee activism is on the rise. What does that mean for companies and how can they turn employee alienation into engagement and high employee NPS? How do you define and evaluate NPS, Net Promoter Score? How can leaders bridge the talent divide and turn employees into business partners. Lauren Tucker Dr. Lauren Tucker combines her extensive experience in DEI, data science, and relationship marketing to help clients build inclusive, positive employee relationships in a multicultural, transcultural, and global world. Frustrated with the myopic and transactional approaches of legacy DEI and talent management programs, Dr. Tucker designed Do What Matters to put inclusion first by addressing the operational inefficiencies and broken communications that turn off great talent, especially women, people of color, LGBTQ+, and those with disabilities. An entrepreneur with a history of leadership, research, practice and activism in race, ethnicity, and gender, Dr. Tucker is an honorary research fellow at the School of Mass Communication Research Center at the University of Wisconsin, where she received her doctorate. She has worked at some of the world's most renowned advertising agencies, including Leo Burnett, Burrell Communications, and the Martin Agency and is also co-founder of Indivisible Chicago, a progressive political organization dedicated to making civic activism easy, accessible and impactful. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

The basics apparel brand shares how it is elevating its "comfort" equity from functional benefit to cultural relevance. We're joined by CSO, Elizabeth Paul and Associate CD, Rushil Nadkarni, both of The Martin Agency.

As humans we're constantly seeking confirmation of what we believe and affirmation of our ego. What possibilities would be unlocked if you became the best version of yourself? Is the journey to the best self ever complete? In this episode, Ed Hess answers these questions and more. What You'll Learn: 1. The skills to be a highly adaptive learner in the face of the current technological revolution 2. The biggest competition you'll have going forward is you. How do you overcome the biases you have? 3. How to take ownership of your mind, emotions and behaviors 4. A mindful breath work meditation exercise that'll quiet your ego, mind, body and emotions so you can better focus on listening and relating to others 5. Hacks to becoming a better listener Who is Ed? Ed Hess is a best selling author of 15 books, 160 practitioner articles, and 60 Darden business cases on topics related to business growth, innovation, and entrepreneurship, including Hyper-Learning: How to Adapt to the Speed of Change and Own Your Work Journey: The Path to Meaningful Work and Happiness in the Age of Smart Technology and Radical Change. His work has been featured in numerous publications, including The New York Times, The Wall Street Journal, Forbes, and Harvard Business Review. Ed Hess is a Professor Emeritus of Business Administration and Batten Executive-in-Residence at the Darden Graduate School of Business at the University of Virginia. He is also the Founder and Executive Director of the Darden School's Center for Entrepreneurship and Innovation, and the Co-Director of the Darden School's Leading Growth and Change executive education program. Prior to his academic career, Ed was a successful entrepreneur and business executive. He co-founded and served as the CEO of The Martin Agency, one of the largest advertising agencies in the United States. He also served as the CEO of another successful advertising agency, and held senior marketing positions at two Fortune 500 companies. Mentions: Own Your Work Journey: The Path to Meaningful Work and Happiness in the Age of Smart Technology and Radical Change: https://www.amazon.com/OWN-YOUR-WORK-JOURNEY-Meaningful/dp/B0BW2SL7Q3 Follow Ed: Website: https://www.edhess.org/ LinkedIn: https://www.linkedin.com/in/edward-hess-41638b16/?locale=ms_MY More of Do Good to Lead Well: Website: https://craigdowden.com/ LinkedIn: https://www.linkedin.com/in/craigdowden/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/craig-dowden/message

In this episode, our guest is Sean Choi. Sean currently calls The Martin Agency, AdWeek's back-to-back Agency of the Year, home as a Senior Strategist. He takes pride in quite literally ‘breaking into' strategy as a late bloomer but brings along his background in Talent & Culture from Apple and freelance photography. Aside from fully believing “New York or nowhere,” Sean is a proud Korean-American committed to being a megaphone for the marginalized. He's spoken at panels such as AIA and 3AF, crafted thought leadership picked up by Adweek, the curator of an industry-wide cultural moments calendar, and has developed the ERG strategy at The Martin Agency. The AAPI Dreamlight: https://www.martinagency.com/news/shining-a-spotlight-on-the-aapi-dream E-mail Us: asiansinadvertising@gmail.com Shop: asiansinadvertising.com/shop Learn More: asiansinadvertising.com --- Support this podcast: https://anchor.fm/asiansinadvertising/support --- Support this podcast: https://anchor.fm/asiansinadvertising/support

As the world evolves, leadership also evolves. There's no doubt the leader of today and tomorrow will be different from the leader of the past. Qualities and approaches that defined yesterday's high quality leaders won't work moving forward. Our guest today says a fundamental shift is occurring, and leaders must adapt. Matt Williams is a clinical professor at William & Mary's School of Business and an experienced and successful leader. He's the Managing Director of Brand Federation and the former CEO of The Martin Agency - one of the top advertising agencies in America. He says in order to succeed, leaders have to change their way of thinking; about themselves, their organizations, and their employees.  Learn how the Raymond A. Mason School of Business at William and Mary can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.

We wrap-up our Effective Outcomes series with a panel discussion. I'm joined by Elizabeth Paul, CSO at The Martin Agency, David Tiltman, SVP at WARC and author and strategist James Hurman. Thanks to WARC for sponsoring.

On this episode, The Martin Agency's first ever Chief Revenue Officer Tasha Dean talks about the The 50/50 Initiative, a pledge made by the agency to hire, "a minimum of 50% creative talent from underrepresented groups with regards to gender, race, ethnicity, ability and LGBTQI+ for all video content production." In part 2, Tasha talks about the search for diverse talent, what's ahead for Martin, how commercial artists can embrace the “beyond the reel” mentality, and leaning into risk. About Tasha Dean: Tasha's a human springboard. She never backs down and always finds a way—and you can't help but want to do the unimaginable with her. As Chief Revenue Officer (and former EVP and Head of Production) at The Martin Agency, Tasha's fingerprints and tenacity are etched in how they create content at the speed of culture in partnership with SuperJoy—a 360 creative playground for all sorts of makers and bright minds. Her client roster over the years includes global brand such as: Nissan, Visa, Apple, Gatorade, McDonald's, Michelin, Kraft, Johnson & Johnson, H&M, Travelers and Accenture. She has also received accolades from Cannes Lions, One Show, Webbys, Clios, ADDYs and the London International Awards.

On this episode, The Martin Agency's first ever Chief Revenue Officer Tasha Dean talks about the The 50/50 Initiative, a pledge made by the agency to hire, "a minimum of 50% creative talent from underrepresented groups with regards to gender, race, ethnicity, ability and LGBTQI+ for all video content production." In this part 1, Tasha talks about how the Initiative came about, striving to, “see beyond the reel,” and the fine line between ticking boxes and true accountability.   About Tasha Dean: Tasha's a human springboard. She never backs down and always finds a way—and you can't help but want to do the unimaginable with her. As Chief Revenue Officer (and former EVP and Head of Production) at The Martin Agency, Tasha's fingerprints and tenacity are etched in how they create content at the speed of culture in partnership with SuperJoy—a 360 creative playground for all sorts of makers and bright minds. Her client roster over the years includes global brand such as: Nissan, Visa, Apple, Gatorade, McDonald's, Michelin, Kraft, Johnson & Johnson, H&M, Travelers and Accenture. She has also received accolades from Cannes Lions, One Show, Webbys, Clios, ADDYs and the London International Awards.

This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2022.” This seasonally appropriate snapshot of brand behavior was developed by the smart folks at Brand Federation. The consultancy's Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year. About Matt Williams Matt Williams is Chief Growth Officer for Brand Federation, a brand strategy consultancy in Richmond, Virginia. Prior to joining Brand Federation in 2019, Williams was CEO of the Martin Agency, one of the world's most recognized advertising agencies, where he managed strategy development for world-class brands like GEICO, OREO, UPS, Discover Financial, Walmart, and more. Williams also is a Clinical Professor in the marketing department at the Mason School of Business at William & Mary. He teaches in the MBA program and is the developer and Faculty Director of the school's Online Masters in Marketing. The Naughty List 2022 was the year of billionaires behaving badly. Here are a few of the ones we talked about. Twitter, Elon Musk—The world's richest man, Elon Musk, created a $44 billion cash bonfire by buying and systematically destroying Twitter. “The ‘Chief Twit,'” as Williams called Musk, “deserves a boulder size lump of coal.” FTX, Sam Bankman-Fried—Good virtual eye contact; work to bring your hands up and into gestures to reinforce key points. Brands built on false promises don't stand long. Matt and I further discussed what this meant for “the brand of crypto.” Theranos, Elizabeth Holmes—Holmes, a self-made billionaire who served as CEO of Theranos, built the company into a promising brand—on a foundation of lies. It collapsed because of dishonesty, lack of transparency, and overall bad behavior at the top, and it earned Holmes an 11-year prison sentence this year. How about some nice brands and billionaires? The Nice List “The words 'nice' and ‘billionaires' aren't typically heard together,” joked Matt as we began our discussion of the other half of the list. However, several billionaires and brands used their powers for good this year. Patagonia, Yvon Chouinard—Patagonia's founder, Yvon Chouinard, built a worldwide brand known for sustainability. This year, Chouinard transferred his ownership in the outdoor apparel company, valued at $3 billion, to a trust designed to protect the company's independence and donate its profits – often north of $100 million annually—to protecting our planet. Brands built on purposeful behavior endure. Dolly Parton, Doggy Parton—Country music icon and entrepreneur Dolly Parton launched her Doggy Parton collection of pet dog accessories, merging her love of animals with her can-do philanthropy. A portion of every sale supports animal rescue efforts. Jeff Bezos even recognized the power of Dolly Parton, writing her a check for $100 million to spend on charitable causes. Eileen Fisher, Eileen Fisher—“Fashion isn't always nice,” Matt began. However, Fisher built a fashion empire that supported more realistic apparel for women of every age and body type. And instead of taking her company public, she began transferring ownership to employees in 2006. Today, as Fisher steps away from the brand's leadership, employees own nearly half the company. What brand has made Matt smile recently? As always, with the list focus of this annual episode, I was worried that I'd taken all of Matt's “smiles.” However, he assured me that he had one left. And a timely one at that with the World Cup—USA soccer. “They represent great brand behavior by seeking pay equity for their women's team.” To learn more about Matt Williams, check out the Brand Federation website. Learn more about your ad choices. Visit megaphone.fm/adchoices

Breaking news as the US Government bans TikTok on all government employee devices. In addition, a bipartisan group of US lawmakers put forth a bill to end TikTok's existance on all devices in the United States. Will this actually happen? Will TikTok be sold? What will the EU do? Get all your answers in this episode. In our weekly Musky Scent update, Elon might buy Substack, and can liberal Twitter ever let go? And finally, yet another creator economy software company begins cutbacks. Are there more to come? Rants and raves include a shrinking Tesla and a Chief Revenue Officer Role at The Martin Agency. This week's sponsor is Acrolinx: The free guide, Content Strategy for the Modern Enterprise from Acrolinx, focuses on the content part of building an enterprise-wide content strategy. Even if you already have a content strategy, there's no time like the present to make sure it's still serving your business goals and growing with your business. Download the Acrolinx “Content Strategy for the Modern Enterprise: The Ultimate Guide to Designing an Effective Strategy” today. This week's links: Crypto Lawsuits Go After Celebs US Lawmakers Look to Ban TikTok The Senate Votes to Ban TikTok for Government Employees Elon to Buy Substack? Liberal Twitter Can't Stop Using It Jellysmack Lays off Eight Percent Martin Agency Announces CRO Role --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

In this episode of Sweathead, I discuss cross-culture kids with Sean Choi. Cross-culture kids are people who grow up between two or more cultures. These "kids" are fast becoming a large population in the USA and, because of this, they are increasingly working in advertising and the audiences of advertising. Sean currently calls The Martin Agency, AdWeek's back-to-back Agency of the Year, home. He takes pride in quite literally ‘breaking into' strategy as a late bloomer but brings along his background in Talent and Culture from Apple and freelance photography. Aside from fully believing “New York or nowhere,” Sean is a proud Korean-American committed to being a megaphone for the marginalized. He's spoken at events hosted by the likes of the 4As, AIA, and 3AF, crafted thought leadership picked up by Adweek, and is the the curator of an industry-wide cultural moments calendar. You can find Sean here: https://www.linkedin.com/in/seanrichardchoi/ **

Listen to Doug Zanger! He's a leading voice in the industry. Also, the sound of his voice is excellent; he has been in radio and advertising for 25+ years. His advice is even better. You'll learn about the long weird winding path we call careers and some advice for when the winds turn into whines. Doug's experience in radio, writing for Adweek and the Drum, and a stint at the Martin Agency all provide him credibility to start his new consultancy, the Creative Bohemian. Find his resources on our site: www.breaking-entering.com --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

Commercial director JJ Adler, of Ruckus Films, is an award winning director and writer who helped create comedy spots for all kinds of companies including GEICO, P&G, SC Johnson, Virgin Mobile, Nestle, Coke, Verizon, McDonalds, Pepperidge Farms, etc., and with The Martin Agency, McCann, R/GA, Mother, Droga5, Ogilvy & Mather, Grey, DDB, VMLY&R, PKT, JWT, BBDO, and many more. She talks comedy, running her own shoppe, and the secret to good spots. Check out my favorite - her Gain-iac commercial with Craig Robinson.   EVENTS & COURSES My next Commercial Directing Bootcamp is January 7th, 2023 in Los Angeles. Save $100 once you've completed either Masterclass or Commercial Directing Shadow online courses.   Voodoo Lounge is open 24/7. Are you longing for a community for us Commercial Directors? Join me in the Voodoo Lounge. It's free for filmmakers to ask questions, post cuts, share successes, comment and even gripe. Just stay positive and we'll help one another. I'll be doing a monthly AMA there over zoom. Again, it's free.   Online Commercial Directing Masterclass as well as my Commercial Directing Shadow course have received 100% 5 star reviews. Plus you and me do a free filmmaker consultation call with either course. Win a chance to shadow me on a real shoot! DM for details. How To Pitch Ad Agencies and Director's Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses.   Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.   Amazon Prime!! Jeannette Godoy's hilarious romcom “Diamond In The Rough” streams on the Amazon Prime! Please support my wife filmmaker Jeannette Godoy's romcom debut. It's “Mean Girls” meets “Happy Gilmore” and crowds love it. Here's the trailer.   Thanks,   Jordan    This episode is 85 minutes.   My cult classic mockumentary, “Dill Scallion” is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the the donation will grow and grow. Thank you.

Commercial director JJ Adler, of Rukus Films, is an award winning director and writer who helped create comedy spots for all kinds of companies including GEICO, P&G, SC Johnson, Virgin Mobile, Nestle, Coke, Verizon, McDonalds, Pepperidge Farms, etc., and with The Martin Agency, McCann, R/GA, Mother, Droga5, Ogilvy & Mather, Grey, DDB, VMLY&R, PKT, JWT, BBDO, and many more. She talks comedy, running…

Michael is out with a new book! "The Byrd Machine in Virginia: The Rise and Fall of a Conservative Political Organization"https://www.amazon.com/Byrd-Machine-Virginia-Conservative-Organization/dp/1467139203IN THE NEWS:Collective bargaining in the classroom: With restrictions against public-sector collective bargaining removed, teachers, firefighters, and other government employees have now been allowed to organize. Research shows that collective bargaining helps morale, staffing retention, and educator pay, giving teachers more say in their job. Richmond's school system has been the fastest to organize, but other school districts aren't far behind.Wartime profiteering: new orders for defense capital goods are steadily increasing, according to new numbers from the Census Bureau. Like it or not, Russia's invasion of Ukraine is profitable for Virginia's military-industrial complex, with the state's access to D.C. and logistics command at nearby Fort Lee. As the war continues, the demand for weapons shows no signs of stopping.The welcome project: While there's a long history of state governors getting publicity by re-issuing road maps and welcome messages with their own names and faces, a new scandal faces the Youngkin administration: Virginia's latest ad campaign was produced by Poolhouse Media, which helped then-candidate Youngkin win the governorship. Their bid was prepared on the first day the contract became available--easily beating out the other bidders, including the longstanding Martin Agency.Learn more at http://linktr.ee/JacklegMediaSponsored by the Substance Abuse and Addiction Recovery Alliance of Virginia

Ashley Davis Marshall...the name alone should tell you she means business. An ECD at The Martin Agency, Ashley shares valuable lessons and thoughts she's gathered along a journey that is the envy of any creative professional. Plus, three-quarters of her recipe for queso dip (hmmm, she left out her secret ingredient!) and a somewhat surprising realization about the possible cause of her imposter syndrome.

Kristen Cavallo, CEO at The Martin Agency, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast. They discuss leadership values, future trends in marketing agencies, and when to take a stand as a marketing agency.Follow Suzy on Twitter: @AskSuzyBizSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com. Hosted on Acast. See acast.com/privacy for more information.

A few weeks back I was fortunate to chat with Neel Williams - Group Creative Director at the Martin Agency. Neel runs all things creative on the massive GEICO account. I couldn't beat the brilliant intro Neel has on his website, so I decided it was simplest to just cut and paste it."I am a copywriter by trade, Group Creative Director by title and gumbo-lover by birth. I graduated from Yale University, majoring in Art History. After attending The Creative Circus and working in Atlanta & New York, my wife and I moved to Richmond, Virginia.Since then I've made a lot of fun stuff at The Martin Agency, helped write two nationally published books, invented a high-five machine, grown two mediocre moustaches, fathered two outstanding children, founded a modern fairytale podcast, and sang lyrics about Irritable Bowel Syndrome with Boyz II Men."In the episode- we discuss Neel's early motivations to be a strategist, how he shifted into the creative domain, the importance of inspiration, improvisation with boundaries, the importance and role of strategy on the GEICO account, and the challenge of finding new ideas when you've already done most of the ones that are available. 

Paul has Matt Williams on this episode due to a connection Matt has with Boomer Muth (Episode 77). Matt and Boomer are in a band together (Acoustic Underground) and Paul and Matt talked about music and Matt being a bass guitarist. Matt was born in Delaware and grew up in Wilmington and Cincinnati, Ohio. He played baseball growing up, was a baseball fan and he got to attend many Phillies and Reds games in his youth. He made his way to Virginia when he attended the College of William and Mary. After college, Matt got a job in advertising in Philadelphia. After a couple of years, he moved down to Richmond and took a job with The Martin Agency. He discussed his journey at Martin which ended up with him being the CEO for his last five years of his tenure. He told the story of two very famous and successful advertising campaigns for one of the largest insurance companies in the U.S. as well as the ups and downs of being the CEO of a company. Paul and Matt finished by talking about what he is doing now and about his wife Betsy and their two sons, Patrick and Ethan.

In this episode I speak with Author Stephen Hawley Martin about NDE's (near death experiences), the afterlife, the power of consciousness, simulation theory, and much more.Stephen Hawley Martin is the author of more than three-dozen books, including five novels, half a dozen business management titles, and a number of self-help books and metaphysical investigations. He is a former principal of the world-renowned ad firm, The Martin Agency, creator of the GEICO Gecko and “Virginia is for lovers.” From 2007 through 2009, he hosted a weekly Internet podcast entitled, “The Truth about Life,” that averaged more than 30,000 downloads per week. Steve is the only three-time winner of the Writer's Digest Book Award, having won twice for fiction and once for nonfiction. He has also won first place for fiction from Independent Publisher and first place for nonfiction from USA Book News.Stephen's Links:WebsiteBooks

What do you do once you've been named Adweek's Ad Agency of the Year? You set the next goal. As the two-time winner, The Martin Agency understands how important it is to keep that momentum going. And as the CEO, Kristen Cavallo is always running toward the next challenge. Her mission? Fight Invisibility. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

Anya Mills has been producing for over 30 years and is currently the Content and Art Services Director at The Martin Agency. After starting her career in Tokyo as a creative, she quickly realized helping ideas come to life was her true calling.   Moving from New York city to Richmond, Virginia in 2001, she spent 10 or so years at the Martin Agency and then took a leap to the client side where she produced a proprietary typeface and started their production and photo department. She recently returned happily to Martin diving back into the role of art buying and art production.   In their conversation, Heather and Anya explore the importance of relationships, challenges faced during the pandemic, and how Heather brings her experience as a creative to the role of producer.    In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Anya Mills on LinkedIn here.    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

Can you be a cool swashbuckling mom and a visionary CEO? Once you meet Kristen Cavallo you will know it is possible. Kristen is the CEO of The Martin Agency (2 years in a row named Adweek's US Agency of the Year) where she helps create impactful ideas for clients like GEICO, Oreo, UPS, Old Navy and Doordash. She is on a mission to fight invisibility - with breakthrough work, inclusive culture and by eradicating the wage gap by race and gender. We discuss leveling the playing field for women in leadership and tying diversity to business goals.

Elizabeth Paul is Chief Strategy Officer at https://martinagency.com/sizzle (The Martin Agency).  She was named AdAge's CSO of the year in 2021 and Campaign's US's Strategist of the Year in 2020. She authored the https://martinagency.com/news/the-visibility-brief-open-source-tool-for-upping-representation-in-advertising (Visibility Brief), an open-source tool to check bias blind spots and illuminate insights in a way that also broadens perspectives as marketers. The tool has been downloaded 24,000 times (from Brazil to Great Britain) — and is being used by competitive agencies, brands, and universities all over the world. Under her leadership, Martin's work has become more representative of culture for GEICO, Old Navy, OREO, DoorDash, and UPS (to name a few). https://www.linkedin.com/in/elizabethpaul/ (Elizabeth's LinkedIn Profile) What You'll Discover in this Episode: Her hometown connection with The Notebook. Why she recommended that brands go even harder during the early days of the Pandemic (when others in the industry were “going dark”). Why giving away your thought leadership expands your thought leadership. How you make a BIG comeback after you've taken time off. Why to “compare it to despair”, and how to avoid it! The one trait she'd instill in employees… self-awareness. The hardest meeting of Elizabeth's career. Tales of being an Enneagram 3 in a corporate environment. Powerful strategies for employee retention. How you become a company that's a career accelerator for employees...and how this helps retain them. Why it's essential to nurture your company's alumni network. A work-life balance support system (that every leader can use). Quotes: Fear is the death of creativity.You are not your job.------------------- https://www.benfanning.com/the-ceo-sessions/ (Connect with Ben:) https://www.linkedin.com/in/benfanning/ (https://www.linkedin.com/in/benfanning/) https://www.instagram.com/benfanning1/ (https://www.instagram.com/benfanning1/) https://twitter.com/BenFanning1 (https://twitter.com/BenFanning1)

#77 | Gil Perez-Abraham from WB's THE BATMAN:   This week, we speak with the Venezuelan rising star, Gil Perez-Abraham from Warner Bros' new tentpole feature film, THE BATMAN. Plus, in Courage or Cringe: Congress Mask Mandate Reversal, Facebook Censors Babylon Bee, and Coinbase Superbowl Ad Controversy.  Courage or Cringe: Congress drops mask mandate just ahead of Biden's State of the Union address https://abcnews.go.com/Politics/congress-drops-mask-mandate-ahead-bidens-state-union/story?id=83161580  Facebook censors Babylon Bee post on trans-identified 'Jeopardy!' champion as 'hate speech' https://www.christianpost.com/news/facebook-babylon-bee-jeopardy-champion.html  Martin Agency's CEO Is Calling Out Coinbase Over Its QR Code Super Bowl Ad https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/agencies/why-martin-agencys-ceo-is-calling-out-coinbase-over-its-qr-code-super-bowl-ad/amp/  Support this Show! www.Patreon.com/thediversityremix    

https://youtu.be/0ZVG6G9tQZM Andrew Miller is the co-founder and VP of strategy at Workshop Digital, a search engine marketing agency that helps sales teams generate and convert sales qualified leads. We talk about the cost of customer acquisition, task-relevant maturity, and understanding the ROI of your marketing efforts.   --- Task Relevant Maturity with Andrew Miller Our guest is Andrew Miller, the co-founder and VP of strategy at Workshop Digital, a search engine marketing agency that helps sales teams generate qualified leads and convert them to customers. Andrew, welcome to the show. Thank you, Steve. Good morning. Pleasure to be here. Appreciate you having me on. It's great to have you. So, Andrew, let's start with the usual question that I'm always curious about. How did you become an entrepreneur and a co-founder of Workshop Digital, a digital marketing agency? Tell us a little bit about your journey. Yeah, it was very unintentional. This is a chapter of the Workshop Digital story that most people don't know that I'm a reluctant entrepreneur, or I was in the early days. I was happily full-time employed here in Richmond, first at the Martin Agency, and then at CarMax, two both great companies to work for. Loved every minute of it, great people, connections I still have to this day. But I was pushed out of the nest a little bit when my wife decided to attend grad school. We had to move out of state for a few years, so I wasn't able to keep my full-time job. Parmax offered me the option to stay on as a contractor, which I initially declined. I didn't think that consulting or contracting was the role for me. I wasn't sure about the autonomy, the uncertainty. But at the time, we were moving to Michigan, a state which didn't have many great job prospects, so I reconsidered the offer and actually accepted it thinking worst case scenario is I can honor the contract and work through the first six months, get settled in Michigan and figure out what comes next. And I will say that was 2007 and I've been self-employed ever since, haven't looked back. I have been bitten by the entrepreneurial bug and I love it. And I know it's not for everybody, but the lifestyle, the autonomy, the sense of purpose has given me a lot of enthusiasm, and that hasn't changed for almost 15 years. That's awesome to hear. So that's just proof that it's not necessarily an innate, inborn thing to be an entrepreneur. It may be something that evolves over time, and as you say, the entrepreneurial bargain beat you and now you're infused with it. So that's pretty cool, so along the way, as you built your business, what kind of business frameworks or concepts did you embrace? So, give me something that, whether it's a fully fledge management blueprint or whether it's a concept that really inspired you and which you decided to take on board and implement in your business? The entrepreneurial spirit evolves over time, as the entrepreneurial journey beats you and infuses you with it.Share on X Sure, so there are two, two that have been instrumental in our growth. And so, you know, that initial chapter got us up through 2007 to 2009, around the end of 2009, early 2010, as luck would have it, very fortunate to have grown the solo consulting business to the point where I had to start hiring employees. And that became a different challenge. It almost became a separate career. And I like to think about it as a separate career than my technical days of actually doing the work for clients. So, around 2010, I started hiring employees. I realized I didn't know jack about managing people. I had never done it, never been exposed to it. I had great managers in my prior careers, but I had never had to do it myself. And I didn't realize how hard it was. So fast forward to 2015, my current business partner, Brian Forrester, and I merged our two companies together to form Workshop Digital. So, at that point, we were immediately a 20 plus person company.

"The truth is not what historians have been saying up until now" -- Stephen Hawley Martin9/29/2021The Skeptic MetaphysicianThe Witch of Amesbury and Expanding Consciousness with Stephen Hawley MartinSummaryAs the talk show host of a popular weekly internet podcast from 2007 through 2009, “The Truth About Life,” it became clear to bestselling author Stephen Hawley Martin as he interviewed dozens of near death survivors, psychics, researchers into the paranormal, as well as quantum physicists and medical doctors, that humankind is on the cusp of a transition to a new understanding of the true nature of reality. Stephen Hawley Martin begins the interview with  what the author believes to be the true story of his ancestor, Susannah North Martin, and what led to her trial and execution in 1692 Salem, Massachusetts, then expands into mind-blowing topics such as possession, the power of belief, Ouija Boards, how science is being taught under false pretenses, how consciousness is not confined to our brains, the Division of Perception Studies at University of Virginia, the Monroe Institute, the truth behind reincarnation and the powerful evidence that states we will never die.This conversation spans so far and wide that you won't believe your ears! From Edgar Cayce to near death experiences, karma and the Silent Observer, this is one conversation you don't want to miss!Info about our guest Today's guest is not only a bestselling author of more than 2 dozen books that would be amazingly interesting to our audience (much more on that in a bit), but also had a very popular internet talk show called “The Truth About Life”, which delved into similar topics that we discuss n this show.On that program, he interviewed dozens of near death survivors, psychics, researchers into the paranormal, as well as quantum physicists and medical doctors, and through it all realized that humankind is on the cusp of a transition to a new understanding of the true nature of reality. He believes that this will result in a rebirth of optimism and the world becoming a better place to live and work, something we would all welcome without a doubt.He is a former principal of the world renowned ad firm The Martin Agency…the agency that created the GEICO Gecko and the “Virginia Is For Lovers,” slogan, and is currently the editor and publisher of The Oaklea Press, which specializes in parapsychology and body, mind & spirit topics…plus a host of other more mundane topics.He is the only three-time winner of the Writer's Digest Book Award, having won first prize twice for fiction and once for nonfiction, and he has also won First Prize for Visionary Fiction from Independent Publisher and First Prize for Nonfiction from USA Book News.Guest Info:Website: shmartin.comFacebook: @shmbooksLinkedIN: stephen-hawley-martin-82a62b4Find his books: amazon.com/Stephen-Hawley-Martin/e/B0034O4VPY/ref=ntt_dp_epwbk_0Skeptic Metaphysician Info:Facebook: @TheSkepticMetaphysicianIG: SkepticMetaphysician_Podcast

Randy Belcher, Exec Creative Director at Strategic America, is best known in advertising circles as the co-creator of the Geico Gecko from his days at the Martin Agency. Randy and I did some fun work years after that for Cox Cable and more. Enjoy this chat and hear the perspective from a seasoned creative.  Jake Brady's Patreon! starts at $2/month gets you BONUS content you'll love. Go to https://www.patreon.com/respecttheprocess and show your love for the show. Join and be a part of our monthly Private Q&A via Zoom. Patreon patrons only.   My online Commercial Directing Masterclass celebrated one year of helping filmmakers globally and has received 100% 5 star reviews. Plus we do a free filmmaker consultation call.   Check out the new Commercial Director Mega Bundle for serious mentoring and career growth. My next Bootcamp is Saturday, December 4th, 2021 in Los Angeles and 10 seats remain.    Thanks,   Jordan   This episode is 48 minutes and is sponsored by Oso Delicious Hot Sauce, the hot sauce made by bears. Flavorseeker Fun Pak's ship Friday's at 3pm.   My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital.