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En este episodio de Brains Real Estate News Podcast, Ana Luengo, presidenta nacional de Asociación de Mujeres Profesionales del Sector Inmobiliario (AMPSI); consejera en Asociación Madrileña de Empresas Inmobiliarias (Amadei) y gerente en Century21, opina sobre la situación actual del mercado residencial y la Ley de Vivienda, analiza el estado y el nivel de inevrsión del real estate español a cierre de 2024 y explica cuáles son los objetivos y los valores de AMPSI.
Why do you work with miserable people that want to treat you with disrespect, contempt and don't want to pay you? Why would you do that? The only reason I've ever found is because you just feel like you don't have enough choices. Making marketing yourself each and every day your highest priority, you won't deal with people like that anymore.
We're entering a time of significant change in the real estate industry. Nobody really knows how this is going to play itself out, so today we'll go over some best guesses.
With many things changing in our business right now, we're reviewing strategies and best practices on how you can thrive. It's going to be up to you whether you will or not, but I do want to help. So here's some suggestions.
Great agents thrive in all markets because they adapt and they change to the market that they're in.
If we just start talking truth to ourselves, speaking directly and honestly to ourselves, it makes it a lot easier to get to a solution and get to the life that we want to lead.
50% or More of your day should be spent marketing yourselves, but most people don't want to do that. So they're trying to get around it by attracting buyers and sellers by buying them.
Yesterday we discussed some stuff we tell ourselves, which just turn out to not be true. Believing that our sphere of influence and social media is enough to pay our bills or thinking everyone can be our customer instead of having a specific target audience. Let's get into a couple more lies we like to tell.
This week we're going to touch base each morning about the dirty little lies we like to tell ourselves. Let's jump into it.
It's suppose to be hard. If it wasn't hard, nobody would need you. It's the hard that allows you the income opportunities. Please don't wish for it to be easier, wish for it to be harder, so hard that only you can do it.
What's your identity? Watch what other people do or don't do and go the exact opposite direction. Be you. Be different. Set yourself apart.
If you take listings in today's world and probably every year going forward in your career, you're signing up for the conflict. Which means you're going to have to be willing to stand toe to toe with people and argue with them, and I'm here to help with that.
In Japan they call it Omotenashi, which means a rare moment where excellence, instead of tools or technology or price, can set you apart in a lasting way. If you decide to capture the moment and make excellence your partner in success, you can start by developing a whole hearted client experience in three ways, let's discuss those ways.
Life's hard, it's really complicated and it's messy. I wanted to offer you some reflections on what I did that worked and maybe what I should have done that would have helped.
We've recently added a design studio to our office and you might be wondering why.
Some people were just born with god given talent, while most of us have to work much harder to achieve the same result. So how do we compete? We can be focused and more determined than these talented people who are just coasting through the day, relying back on their god given talent, because hard work beats talent when talent doesn't work.
Wishing someone a Happy 4th Of July is always nice but slipping your business card in ruins the message. Let's leave out the sales pitch and wish them a happy holiday with good intent and genuine best wishes.
If you go to your Maxa account, you're going to see every day that there's content that's already been created for you, customized to you that you can share across all your social media platforms.
Marketing yourself is the most important thing in this business. Without it you'll be the best real estate agent, nobody knows.
When I start trying to control things that I can't control, there's a feeling of frustration or helplessness that creates anxiety. Over time I've learned that my personal power lies in controlling what I can control, and letting the rest go. But what do I have control over? Let's talk about it.
Creating content can be tough sometimes, so here are 13 different video ideas for you!
It's hard to call yourself a professional when you're unaware of what's going on in your city. Look for articles of interest that could give you ideas on your marketing content so that you become the top of mind credible professional.
There's nothing more unappealing than a professional focusing on the money. Instead, let's take the high road and focus on what really matters, helping others.
Being a real estate agent isn't like most regular jobs. To be a real estate agent you got to be crazier than the rest, and here's why.
There are a lot of people out there trying to manipulate you, trying to get you to do things they weren't willing to do themselves. So the question is, How gullible are you?
This week we are discussing the top ten biggest mistakes that agents make. Today we have mistake 3 and 4, Lets get into it.
This week we are discussing the top ten biggest mistakes that agents make. Going down the list we started with Lacking meaningful goals, No Accountability and having a part time schedule with full time expectations. Let's get into some more critical mistakes to look out for.
It's easy to say you want more listings but how do you do that. Let's discuss the specific actions we need to take each day to get those listings.
So you want more listings? First we have to answer the question, where do listings come from? Let's talk about it.
This week we've been discussing what all highly successful agents have in common. We've covered the first eight points, lets get into the final two!
Are you monitoring the people you spend time with? Do they make you want to be a better person? strive to achieve more? Those are the people you want to surround yourself with to help make you, a highly successful agent. Let's jump into part 3.
Having a target audience, being consistent and setting high standards are all signs of a successful agent, let's talk about some more.
With over 50,000 real estate agents in Atlanta, how do YOU stand out? I have a driving need to make sure that YOU have everything you need to be competitive. And that's a lot of stuff. All this week we'll go thru it. Let's get into Part 1.
Do you think everyone wakes up roaring and ready to go? It's hard to get going most days. Isn't it? Let's talk about it.
Change is coming, we've known this for some time now. Our business is changing, and it's not the changes that will define us, it's how we respond to them. We should WANT it to be harder, and that's where we'll succeed while others simply get out of the business. Let's talk about why.
It's not our goals that separate winners and losers, it's our daily habits. If you haven't done so, read James Cleary's “Atomic Habits”. Let's talk about it.
Where do I get some of my marketing ideas from? Where do I get motivation from? Let's get into it.
What IS your thing? Who are YOUR people? You can't market yourself to your people, if you don't know who they are. Defining your target audience is step number one. Let's get into part seven!
What IS your thing? Who are YOUR people? You can't market yourself to your people, if you don't know who they are. Defining your target audience is step number one. Let's get into part six!
What IS your thing? Who are YOUR people? You can't market yourself to your people, if you don't know who they are. Defining your target audience is step number one. Let's get into part five!
What IS your thing? Who are YOUR people? You can't market yourself to your people, if you don't know who they are. Defining your target audience is step number one. Let's get into part four!
What IS your thing? Who are YOUR people? You can't market yourself to your people, if you don't know who they are. Defining your target audience is step number one. Let's get into part three!
What IS your thing? Who are YOUR people? You can't market yourself to your people, if you don't know who they are. Defining your target audience is step number one. Let's get into part two!
What IS your thing? Who are YOUR people? You can't market yourself to your people, if you don't know who they are. Defining your target audience is step number one. So let's get into it!
Are you an action-taker? Did you already implement 3 of the tools we learned about in Connect Wednesday last week? If you didn't, you might be what's called a procrastinator. And if you‘re a procrastinator you're going to get spanked in this business. Let's talk about it…
Are you marketing yourself for two hours EVERY day? Are you following up with your contacts for at least one hour EVERY day? Real estate is not a hobby, it's a job. Real estate is not a part time thing, it's a job. If we wake up every day and do our job, we'll be making it happen for ourselves!
So, what now? We had an amazing presentation yesterday on A.I. and how it can help YOU in YOUR business. Will you take action on the things you learned? Will you put these things into practice, or sit by and watch other agents pass you by. Let's talk about how!
Real estate is simple. But' it's SO hard. If you put this plan into place, you WILL be successful. Two and one. Two hours of marketing yourself each day, plus one hour of follow-up. EVERY day. Let's get into part 2 of 2 & 1!
When folks notice that I've lost 45 pounds in the last year and a half, they often ask me how I did it. But they're not interested in the answer. The fact that I had to change my daily habits in order to achieve that. They want the short cut. They want the magic pill. There isn't one. Here's how you do it…
Real estate is simple. But' it's SO hard. If you put this plan into place, you WILL be successful. Two and one. Two hours of marketing yourself each day, plus one hour of follow-up. EVERY day. Let's talk about how.