Digital President Podcast

Real Estate Housing Crash of 2022 is an opportunity Is the Real Estate Housing Crash of 2022 is here. Is it a real estate market shift due to a housing bubble? The housing market has always been an opportunity for new agents to gain market share. As the old strategies stop working, a window of opportunity has opened up for any agent. In this episode of the Digital President Podcast Jay Kinder, Woods Davis, and I discuss the lessons we've learned navigating past real estate crashes and market bubbles.

Building a community around your brand in 2022. If you have not started building a community around your brand in 2022. It's not too late. Building a community is at the heart of every successful online brand, influence, and product today. This is a concept you don't want your competitor leveraging before you. In the episode of the Digital President podcast, we have a high-level discussion around the strategy to building a community.   

What is life by strategy and how can you be more strategic in life? In this episode of the Digital President Podcast, Michael Reese and Woods Davis discuss the core of strategic thinking, marketing strategies, business strategy and a life plan so you can learn how to get more done. Happiness in life comes from achieving your goals and becoming the best version of yourself.

Email Marketing that helps Real Estate Agents close more deals starts with providing valuable content to their database. Email marketing is still one of the best ways to close more deals. The value of your database is either appreciating or depreciating based on your communication with them. In this video Michael Reese and Woods Davis share email marketing tips that will help you build more relationships and convert more real estate leads. Add this to your real estate marketing strategies.

When will the real estate market crash? What are some real estate agent tips to prepare for changes in the housing market? In this episode of the Digital President Podcast, Michael Reese and Woods Davis discuss the likelihood of a housing market crash, the impact of interest rates and inflation on the US housing market, and what you should be doing right now as a realtor. Are you creating content for your market? Educating buyers and sellers on the housing market, mortgage rates, or providing a local housing market forecast? Now is the time to start! The 2022 housing market is full of opportunities if you have the right strategy!  

UNSTOPPABLE Real Estate Listing Strategy for 2022 Do you want to fail-proof plan to make it in real estate? In this episode of the Digital President podcast, we walk you through exactly what you need to know in order to be successful in your real estate career.  Everybody I know has been in a situation where they didn't have any money and they had to face off with the Goliath in their real estate market. Remember, it's not about where you are right now. It's about what you do every single day going forward. Where you are today is based on everything you've done in the past. If you want to change your life you got to change something you do daily. I remember having the comfort of knowing that I could get real estate deals on demand. I knew exactly what I needed to do, and how much time I needed to invest to produce a transaction when I needed a deal in the pipeline.  I understood what activities were more productive than others. I always had a GO TO personal real estate production plan that I could activate. My one true go-to real estate strategy for generating deals. Happen to be focused on getting listings. If you're not making the income you want to make from your Real Estate business, it's probably because you're not having enough conversations. So how do you have more meaningful conversations with qualified Prospects? Well if you want to know the answer to that then this episode is definitely for you.

EXP Realty [Agent Attraction vs. Production] What should you focus on? EXP Realty Agent Attraction vs. Production. In this episode of the Digital President Podcast Michael Reese and Woods Davis share how to turn your focus on real estate production into agent attraction. The better you become at real estate marketing, ATTRACTING buyers and sellers in your real estate business, the easier it will become to attract agents to your exp realty brokerage or team. This episode of the Digital President Podcast tells you how to shift your focus to agent attraction, and leverage everything you do in your real estate business to attract more talent to join exp realty.

If you want to create freedom as a realtor? Leverage funnels and content to attract business instead of chasing it. A lot of people focus on real estate lead generation, but very few agents build a real estate marketing funnel.  The key ingredient that most agents overlook is CONTENT. Real estate marketing is actually pretty simple. Create valuable content to attract homebuyers and sellers, leverage a sales funnel to generate real estate leads, and continue to nurture relationships with content so when your prospects are ready to buy or sell they choose you. In this Episode 42 of the Digital President Podcast, Michael Reese and Woods Davis discuss how to create a sales funnel and create content to create freedom…  How to become a Freedom Creator instead of a captive salesperson.

The buyer representation agreement might be one of the biggest opportunities in your real estate business right now… In this episode of the Digital President Podcast, Michael Reese and Woods Davis discuss the costly mistakes to avoid. Every real estate agent should have a process for WHEN and HOW to have the buyer representation agreement explained.

Looking for affirmations for realtors? You're on the right path! Your mindset is your foundation for success and real estate affirmations can help you keep your mindset strong!     Whether or not you believe in affirmations for real estate agents, the law of attraction, or positive affirmations for realtors… It's undeniable that you are going to face opposition as you strive for success in your business. That opposition can MAKE YOU or BREAK YOU. It's all up to you!   In this episode of the Digital President Podcast, Michael Reese and Woods Davis share how you can build a bulletproof mindset as a real estate agent and use affirmations for real estate success. Looking for affirmations for realtors? You're on the right path! Your mindset is your foundation for success and real estate affirmations can help you keep your mindset strong!     Whether or not you believe in affirmations for real estate agents, the law of attraction, or positive affirmations for realtors… It's undeniable that you are going to face opposition as you strive for success in your business. That opposition can MAKE YOU or BREAK YOU. It's all up to you! In this episode of the Digital President Podcast, Michael Reese and Woods Davis share how you can build a bulletproof mindset as a real estate agent and use affirmations for real estate success.

Want to know the best funnels for realtors in 2022? In this episode of The Digital President Podcast, Michael Reese and Woods Davis and I discuss the mechanics of a funnel and what funnels are working best for real estate lead generation and real estate marketing. Real estate funnels allow you to implement your real estate marketing strategies, segment and communicate to your audience in a way that allows you to move them through their journey of becoming a client.  A lot of agents ask us about real estate clickfunnel, or how to create a real estate marketing funnel… In this video, we'll show you not only how to generate real estate leads, but we'll show you real estate sales funnel examples that work with a broader real estate marketing plan to produce clients.  A funnel has a responsibility. It should deliver you potential prospects who know, like, and trust you. Prospects who know what you do and what makes you different. Your real estate lead capture pages should put prospects into a sales process. Marketing for real estate agents doesn't have to be hard. As we walk you through our real estate funnel template, you'll learn what 99% of real estate training will not teach you!

Episode 38 of The Digital President Podcast discusses The Best List of Revenue Generating Activities for Realtors. It's not surprising that a lot of real estate agents waste time doing things that don't make money. Instead, they should be doing revenue-generating activities for realtors. If you're a new real estate agent or a seasoned vet, the income-producing activities in this video will show you how to make money.

Want to know the worst mistakes real estate agents make on YouTube? In this episode of the Digital President Podcast, we discuss the top mistakes realtors make on youtube and how you can start a youtube channel for real estate without wasting time on these costly mistakes.

Here are our favorite Tools For Managing Youtube For Realtors.  Are you a real estate agent looking for tools to manage or start a YouTube channel? Do you want to know what the best youtube tools for realtors are? Then this video is for you.

Here's an inside look at real estate teams and how they work. We reveal real estate teams' pros and cons. If you're thinking about joining a real estate team, or you're interested in learning how to build a real estate team… In this video you'll learn what you need to know about real estate teams, training, coaching, lead generation, compensation, team commission split, and more.

On Episode #32 of the Digital President Podcast I am going to talk about the product creation and offer strategy. In the video I am going to teach you how to create a digital product or course that your clients actually want.

How to Use Email Marketing For Realtors 2022 On episode 32 of The Digital President Podcast, we discuss how to use email marketing for realtors in 2022. Email marketing is low-hanging fruit for any agent with a database. It's also great for finding business and even better for getting referrals. In fact, it's good for almost every situation. In this episode, we deliver real-world examples of how you can implement this very effective marketing media. If you're not using email to increase conversion, today is your lucky day. You're going to learn why you need to start. You're also going to learn the “how to's” for implementing a good email marketing strategy into your business.

The Last episode in 2021, Episode 31 of The Digital President Podcast. We discuss the first step to setting goals in 2022. It's one of the most painful steps in the process. That step is doing a full self-assessment.   Being honest with yourself can change the entire result. I love doing a personal SWOT. Reflecting on the lessons learned. Even getting feedback from others that know best based on their outside perspective.  We all have blind spots. Everyone has an EGO at some level and is the reason why most goal setting and annual planning sucks. It's because they are leaving out the most important part of hitting any goal. Who do you have to become? Sometimes the answer to that question is simple and obvious. Suffer one of two pains. The pain of discipline or the pain of regret. No BS Goal Setting, Brutal Honesty is the secret. 

Is Youtube More Important Than Your Website? Digital President Podcast Episode #30 - We discuss what makes a good website. How YouTube can generate more business than a traditional website. Plus, why YouTube traffic is more valuable than any other lead source. If you want to start generating business from social media online. Then this episode is going to tell you YouTube is the place to start.

On episode 29 of the digital president podcast. Woods Davis and I discuss the top ten types of videos every real estate agent needs on their Channel.   YouTube is a content marketing strategy. That's pushing out content. That helps buyers and sellers accomplish their goals. One of the best ways is to be positioned as an expert. To be an expert by demonstrating you can help people by actually helping people.   Learn 10 easy types of video that will help you get started with your channel. If you already have a channel this will help you add more value to the marketplace. Simply by leveraging underutilized or maybe overlooked opportunities to create valuable content. 

In this episode, Woods and I discuss getting clients online. We use a metaphor to explain how to think about getting a campaign to work online. The metaphor is about drilling an oil well. When you get a marketing and sales process working. It can feel like hitting oil. Especially if you turn it into a well-oiled machine.  The challenge with nailing online marketing is it takes work. It takes understanding the process so you can identify why it not working. Is it the copy, the ad creative, maybe the landing page video? An image, a word, or even a traffic source can make a funnel go from feeling like a complete failure to feeling like a machine pumping out new qualified opportunities.  If you want to get clients online, it's rarely more ideas. It's focusing more on solutions to the problem with one funnel. It takes iteration and execution of getting the right problems solved in the right order.

One of the best ways to blow up your business is doing LIVE EVENTS.  In this video you'll learn how doing live events can catapult you to the business of your dreams.  Building a dream business is hard work, but if there was a “cheat code” or “an easy way” to build it bigger, faster… This is it. After doing hundreds of live events and building multiple 7 and 8 figure businesses, if I could go back in time, this is what I would whisper in my own ear.

It's not about what you make, it's what you KEEP that matters. You can't deposit awards, production numbers, or vanity metrics into your bank account.  The ONLY thing that matters is PROFIT. Want to know how to make the most money possible and scale your real estate business in the most profitable way? This video is for you.

We believe the best marketer always wins, it's a simple math equation. We believe there is a funnel for every market that can profitably turn strangers into clients. We believe social media is the fastest and easiest way to grow your business, especially if you're starting from scratch. If you want to stop trading your time for money and start building an empire, this video is for you.

What you achieve next year starts with the decisions you make right now!  Here's how to crush your goals this holiday season.

The TRUTH About Our Financial Freedom Here's the true story behind our financial freedom…If you're ready to level up and live the life you want… Make the money you want… Have the time freedom you want… And you're looking for an actual STRATEGY to make it happen… Then this episode is for you ❤️️

This video reveals the best lead generation source for real estate agents.  One of the most common questions I get is “What is the best way to generate leads? Should I use Facebook? Google? YouTube? What about Zillow? Realtor.com? Or a referral company?” Everybody knows if you want to build a successful real estate business you have to generate leads…So this video is my recommendation.

The best database strategy for real estate agents does two things… It helps you build relationships with your prospects and clients, and it moves people forward in your sales process. It doesn't have to be complex, but it does have to be consistent. This video breaks down my database strategy and shows you how to make your database your #1 referral source.

The thing I love most about skills is they can be learned. The problem is most salespeople are not fully trained. If selling skills were similar to disarming a bomb, NOBODY would want to start practicing their craft without being fully trained.  On this episode of the Digital President Podcast we have the legendary Tom Hopkins on the show. Tom is a legendary sales trainer who has been helping salespeople in a wide range of industries since 1976. His books have sold millions of copies worldwide.  I was honored to have the opportunity to sit down with Tom on the show. We discussed the art and power of the spoken word, WHY words matter, and how small changes can exponentially change your performance.

Have you ever gone to a store or even online to buy something... only to learn the place does not open for another hour?  Or they don't have your size? That is the experience most prospects have. My best year for listing homes was 368 listings taken… So you know I had to go on a lot of appointments. How many of my listing appointments were from buyer leads? A large percentage My listing generated sign calls and those calls went into a campaign. That campaign's goal was to have a CONVERSATION. In this video, I walk you through the three marketing campaigns you need in your business to optimize conversion.

So Zillow says it can't buy any more homes this year…  What does that mean for the real estate market and real estate agents competing with iBuyer platforms?   Here's what you should do RIGHT NOW if you're a realtor looking to sell more homes. Don't miss out on this opportunity to leverage Zillow's experience this year to grow YOUR business.

Real Estate Agents focus on lead generation to be successful. Lead Generation is a marketing function. Not to be mistaken with a sales process. Agents need a sale's process to be able to scale lead generation An effective sales process can increase your conversion. A process is a series or set of activities that interact to produce a result. In this video, we define when that process starts. Not having this defined, can create a real problem for YOUR business. In this episode, we discuss the stages and the outcomes of a defined sales process. If you don't have one, this video will teach you the stages for an effective sales process.

If I walked up to a random house on the street where you live, and asked them to name a top real estate agent in your market…  Would they say your name? Imagine if they knew you from social media… Imagine if they viewed you as a top real estate agent… Imagine if they assumed you were the number one agent in the market... How much easier would it be to attract your ideal clients and grow your business? Most agents never do this because they never take the time to implement a strategy for social media. In this video I'll give you the strategy… I'll show you where to start and how to actually get results by doing what 99.9% of agents fail to do on social media.

Ready to make the transition from working with buyers to working with sellers? If you're ready to become a listing agent, video is for you. Warning… once you cross over, you'll never want to go back to working with buyers again

I get referred to all the time as the Funnel Guy! My mom asked me the other day, what is a funnel? I started giving her an explanation. She replied okay I get it. So you funnel people down to eventually becoming a client. I responded... Exactly! There is nothing better than having a marketing funnel that works. The first step in making a funnel that works is getting a “Tip Of Spear”. The tip of the spear is an entry point to marketing. Most people make things so complicated, they fail before they start. When you narrow everything down to a very specific target audience. Crafting an offer that converts is so much easier. It's way easier to build a funnel targeting a very specific audience. An example would be probates, expired listings, even luxury homeowners. Once you've nailed down who you are targeting you can craft an offer based on them. When you try to work with everyone looking to buy a house. It's way more difficult than helping someone looking for new construction. The new construction audience is easier to attract with a marketing message. It's way easier to target a neighborhood for listings than an entire city. When we help agents launch a funnel we start the process with first “Who” then "How". If you want to learn how to build a funnel by nailing down your tip of the spear. I have some good news. I recently recorded a video that will walk you through the process. Watch it here Funnels are like fishing poles. Your goal is to reel them in. The problem is you have to have the right hook and bait. Even if you have the right hook and bait, it won't work in the wrong water. You have to fish for freshwater fish in freshwater, not the ocean. The first step in fishing that impacts everything is answering the question “what are you fishing for”. When you have all the steps done right, in the right order. Selling real estate is fun! What sucks is not having enough customers. Wanting to go on an appointment with no appointments to go on. If you want more clients, get a funnel. If you want a funnel then make sure you watch this funnel and don't SKIP STEP ONE.  

Life By Strategy is living a life that gives you more freedom. With every decision, you now have a primary aim, purpose, a goal. This filter becomes the method for making decisions. Every decision about your business, finances, health, fun, romance is moving you closer or further away from your goal.  Having a strategy starts with first identifying the problems and constraints. Then creating a plan that is in your control to move closer to your goals.  Living a life by strategy starts with a focus on why you do what you do instead of what you do. How are you choosing to spend your time? What is the life you are creating with every hour, day, month, and year?  

This is our webinar FRAMEWORK that works for getting clients online FAST. It works for converting home buyers, home sellers, attracting agents... and pretty much any other product or service. If you aren't using webinars in your business yet, listen to this episode and learn how to get started.

Did EXP Realty crack the code on Health Insurance for Real Estate Agents? It's hard to find any agent who has not heard of EXP Realty. That has not always been the case. In the beginning when I first became a part of the Cloud-based brokerage, I spent all of my time trying to create a simple way of explaining EXP. This isn't something I've always been very good at. EXP Realty has definitely put my skills to the test. It's like explaining an IPAD. Explaining what it is is different than how it works and why it's important. Imagine trying to explain how a telephone or radio waves work in the beginning stages. Imagine if someone asked you what you can do with an IPAD. Where do you start? Well in today's video I am going to help you understand EXP Health Care for agents. EXP Realty in partnership with Clearwater has raised the bar for all brokerages. I've seen it with my own eyes. What makes EXP Realty different is they truly are agent-centric. They listen to agents and bring solutions to real problems. In a recent Inman survey, 55% of agents said health insurance was very important to them in their business. The problem is getting insurance can be expensive, or even worse not effective. Everyone is different and things change over time. Clearwater understood that and created innovative solutions that actually address both affordability and coverage. In today's episode, I interview Margo, the go-to person who not only understands better than anyone. She has had to test it herself due to a real diagnosis. Resulting in her becoming not only being an example but a real-world testimonial.

All change starts with awareness and desire... Don't believe that? Well, that's part of the problem. Because that is just the first of two steps in the process... The next steps are seek and receive. Seek means looking for solutions. Like watching this video! If you don't receive. Well then like every step in the process, you don't advance, resulting in no change. You know change is hard. It's hard because it requires someone to see the world differently. Setting a goal does not translate to accomplishing the goal. Achieving a goal takes ACTION. The problem is you can take the wrong action and go FAST in the wrong direction. In today's episode, Jay Kinder and I share what we think helped us stay in the TOP 1% of everything we do. From selling homes, building a coaching business, and building an organization at EXP. If you truly want to know what's holding you back, that means you really want awareness of what you don't know. So you're seeking, and this video we'll give you the answers. The question is... Will you RECEIVE It and take massive ACTION?  

In this Digital President Podcast episode, Michael and Woods are talking about personal branding.  Michael and Woods unpack in detail what it takes to get paid for who you are not what you do.  Get more episodes and other resources by visiting https://www.digitalpresident.com 

The art of effectively communicating your message to your core audience across multiple platforms is this episodes focus.  In this episode, you will learn what to say, how and when to say it and how to effectively share your stories with your audience.  Start living your life by strategy by visiting http://www.digitalpresident.com 

Welcome to episode 7 of "The Digital President Podcast" with Michael Reese and Woods Davis.  In this episode, Michael and Woods are sitting down with NFL Hall of Famer and Super Bowl Champion Terrell Davis.  Terrell and his partner Kevin Shumacher are talking about Living A Life On Offense and how Terrell Davis was able to accomplish greatness on and off the field.  Get more from Digital President by visiting http://www.digitalpresident.com 

Welcome to Digital President Episode 6 with your hosts Michael Reese and Woods Davis.  In this episode, Michael and Woods are talking about goals.  If you have no goals, what do you have?  This episode will teach you how to break down any goal and figure out how to take yourself from where you are to where you want to be.   Get the full show notes and other valuable resources by visiting http://www.digitalpresident.com  Leave some feedback: What should we talk about next? Please let us know in the comments below.  Do you enjoy the show? If so, please leave a short review. Connect with us: DigitalPresident.com | Twitter @WhyReese @woodsdavis

Welcome to episode 6 of the Digital President Podcast.  In this episode, the boys are diving into the ever so popular (and powerful) "book funnel." You will learn why you need to write a book (and it is not as hard as you may think) and how to deploy a successful and profitable book funnel. 

Welcome to episode 4 of the Digital President Podcast. In this episode, Michael Reese and Woods Davis are talking about branding and positioning your company and products in a way that your target audience will find irresistible. Get the full show notes and other valuable resources by visiting http://www.digitalpresident.com  Leave some feedback: What should we talk about next? Please let us know in the comments below.  Do you enjoy the show? If so, please leave a short review. Connect with us: DigitalPresident.com | Twitter @WhyReese @woodsdavis  

Welcome to episode 3 of the Digital President Podcast.  In this episode, Micahel and Woods are talking about nailing your marketing strategy by writing a book.  Writing a book helps position you as an authority in your marketplace and a go-to resource in your niche.  Get the full show notes and other valuable resources by visiting http://www.digitalpresident.com  Leave some feedback: What should we talk about next? Please let us know in the comments below.  Do you enjoy the show? If so, please leave a short review. Connect with us: DigitalPresident.com | Twitter @WhyReese @woodsdavis

In Episode #1, Michael and Woods discuss the secrets behind creating hit products that sell.  Tune in to learn how to make selling superfluous with a product that sells itself.    Time Stamped Show Note: 1:45 - make selling superfluous 3:20 - Becoming the Digital President of your market through value creation. 4:20 - Carnival Marketers 4:45 - Frameworks and simple ways to produce value to quicker 6:40 - Understanding the consumer's’ point of view 7:50 - The Art of Flight 9:50 - Nailing the consumer experience 11:20 - Creating a community with its own language and methodology 15:00 - Influencers impact on products 16:00 - Becoming obsessed with delivering value to the customer 17:40 - The Value Journey 19:00 - Adding as much value to one person as possible and doing that for as many people as possible 20:40 - Your million person sales force 21:30 - Why you should write a book 23:45 - Building an audience first 24:40 - The Hit Maker Manifesto 27:20 - Leveraged Consumption 28:00 Becoming prolific with a value creation system.     Leave some feedback: What should we talk about next? Please let us know in the comments below.  Do you enjoy the show? If so, please leave a short review.   Connect with us: DigitalPresident.com | Twitter @WhyReese @woodsdavis