Podcast appearances and mentions of Dana A Oliver

We have been blessed to have Dana A. Oliver deliver a series of interviews dicussing his outstanding book "Mantra Design Innovate, Buy,or Die: Discover the Secrests for Profitable and Lasting Innovation" This is the 8th and final interview.Dana A. Oliver has over 30 years of experience in the field of medical devices, working for such companies as Medtronic, Genzyme, SIMS Level 1, Kirwan Surgical, and Strichman Medical. Dana has applied for over 30 patents and has been granted 20 at this time. As the Senior Director of Research & Development at Medtronic's Surgical Technologies ENT / NT division he helped grow that business unit from $100 million to approximately $2 billion dolars over 14 years.Don't miss this opportunity to listen to ALL of our interviews with Dana. He will help you identify your customer's unmet needs and lay out the plan to help you execute a successful strategy to attain and retain successs.You can reach Dana at www.mantraleadership.com. You can also find him on Linkedin.If introducing new products is your game - here your success roadmap.Thank you Dana A. Oliver!Call or text me at 570 815 1626 with your comments and questions.Best always,Marty Wolff, Host of the Business Builders Show and President of Marty Wolff Business Solutions - a Sales and Profit Improvement Coaching Firm See acast.com/privacy for privacy and opt-out information.

This is the seventh in the series of interviews we did with Medtronic's Dana A Oliver. Discussions around his great book Mantra Design: Innovate, Buy, or Die.This entire series delivers IMMENSE value for anyone involved in product development. From lessons for CEOs to "Product Champions" - this is the series for you!You can learn more about Dana A Oliver at www.mantraleadership.com.Share this interview and the entire series with all your folks who want to take an innovative approach to business.I welcome your feedback. You can call or text me at 570 815 1626.Best Always,Marty Wolff, Business Builders Show and President of Marty Wolff Business Solutions, an Executive Coaching firm See acast.com/privacy for privacy and opt-out information.

In this # 4 of 9 interviews I am doing with Dana A. Oliver he tells me "I'm shocked at the number of companies who have the engineers and product developers create a product and do not do thorough testing with customers or potential customers." Prototyping is critical in the release of a new product. It is also important when planning to relase a new service. TEST customer's reactions to the product or service. Make adjusts in the "feasibility" stage not after releasing. Dana calls this "Build to Learn"Commonsense is not always common practice!Dana's book is "Mantra Design Innovate, Buy, Or Die - Discover the Secrets for Profitable and Lasting Innovation"This series from Dana A Oliver can save you thousands, maybe millions of dollars!Dana was the Senior Director of Research & Development at Medtronic's Surgical Technologies ENT / NT division. and helped them grow that business unit from $100m to $2billion is over fourteen years.My special thanks to the folks at www.kevinsww.com. They are one of America's largest providers of promotional products and uniforms. The Business Builders Show could not deliver this powerful information without their support.Love to hear your comments. Call or text me at 570 815 1626. See acast.com/privacy for privacy and opt-out information.

This is show # 3 in a series we are doing with Dana A. Oliver. We are covering information from his book "Mantra Design Innovate, Buy, or Die: Discover the Secrets for Profitable and Lasting Innovation." Tremendous insights for entrepreneurs, engineers, scientists and product developers.We cover:1. Organic Research and Development gives you the best return.2. Stay close to customers by asking them for feedback on your product or service every step of the way. You may find unmet needs and they will support your development.3. Perfect - if there is such as thing, comes after many iterations. It takes time to make your product or service appear simple to your customer.4. Get feedback from "Average Joe's" not only the so-called experts.5. Know or learn your "business sliver" and pursue that!6. Analyze - but don't OVER due it! Get the product out to market. Faster is better than perfect.Learn more about Dana and his work at www.mantraleadership.comConnect with me at www.martywolffbusinesssolutions.comNeed promotional materials or uniforms? Give the Business Builders Show supporter Kevins Worldwide the business! You can reach them at www.kevinsww.comUntil next time - which will be interview # 4 with Dana Oliver. Be special! See acast.com/privacy for privacy and opt-out information.

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Research and development is tightly coupled with product management and innovation. To learn how an R&D person thinks about innovation, I talked with Dana A. Oliver, who has 30 impressive years of experience in R&D groups. He now focuses on writing and coaching, after leaving Medtronic, the medical device company, where he was the Senior Director of R&D. He has also written two books. His first is Mantra Leadership and his second and most recent is Mantra Design.  In Mantra Design he shares 14 principles, or mantras, for innovation and developing premium priced, patent protected, and market share leading products. We discuss a few of his mantras and then explore the future of R&D. The mantras discussed include: Innovate, Buy or DieLearn Your Customer’s World!Innovation begins with the EyeIt Takes a Long Time to Get to Simple

This is the second of nine interviews we are doing with Dana A. Oliver, author of the book "Mantra Design: Innovate, Buy, Or Die - Discover the Secrets for Profitable and Lasting Innovation". In this episode we discuss Mantra # 2: Learn Your Customer's World! and Mantra # 3: Innovation Begins with an Eye.We discuss how important it is to get the right folks dealing with your customers to help uncover unmet needs and what it takes to get a fair shot at having your latest innovation become a commercial success.You can learn more about Dana at www. mantraleadership.comWe thank Kevin's Worldwide, one of America's leading promotional products and uniforms for supporting the Business Builders Show. You can reach them at www.kevinsww.com Call or text me with your comments and questions at 570 815 1626 See acast.com/privacy for privacy and opt-out information.

Listen to the Interview Research and development is tightly coupled with product management and innovation. To learn how an R&D person thinks about innovation, I talked with Dana A. Oliver, who has 30 impressive years of experience in R&D groups. He now focuses on writing and coaching, after leaving Medtronic, the medical device company, where […]

Listen to the Interview Research and development is tightly coupled with product management and innovation. To learn how an R&D person thinks about innovation, I talked with Dana A. Oliver, who has 30 impressive years of experience in R&D groups. He now focuses on writing and coaching, after leaving Medtronic, the medical device company, where […]

I was recently introduced to Dana A. Oliver and his latest book "Mantra Design Innovate, Buy, or Die: Discover the Secrets for Profitable and Lasting Innovation". This book is so thorough in helping us understand leadership and innovation that for the first time ever, we have decided to create a Business Builders Show series around Dana's work. This show is the first of the series. We will be doing 8 more shows. We will get into more detail chapter by chapter. No matter what size business you are operating you find find immense value is this powerful series of discussions. You will hear what Dana calls Mantras. Today's interview addresses Mantra # 1 Innovate, Buy or Die. Don't miss this series of talks with Dana A.Oliver, the now retired Senior Director of Research & Development at Medtronic's Surgical Technologies ENT/NT division. Dana helped grow this business unit from $100 million to approximatley $2 billion in annual revenues over fourteen years. Don't you want to learn how he did that?Get your notepad ready for this discussion and then be sure to subscribe to my Soundloud channel so you are notified when the next part of the series is ready.You can connect with Dana at www.mantraleadership.com. You may want to buy his book ASAP so you can highlight some of the key issues we will discuss.I look forward to hearing your comments. Call or text me at 570 815 1626. See acast.com/privacy for privacy and opt-out information.

What is something simple that you're overlooking because it's too easy? The best innovation and ideas that need to be taken further don't make it to the drawing board because they just seem too easy for us. 4 secrets for profitable and lasting innovation: 1. Commit to business growth - Invest 10% of revenues back to research and development 2. Develop and involve your company's product brands through your customer's eye 3. Continue to improve your products and technology but you need to focus on few truly strategic platforms 4. Hire smart people; get out of their way – LEAD them. Manage them with emotionally intelligent innovation leadership Dana said, "Innovation begins with the "eye" - not the letter - but the eyeball." Innovation is more than strategic planning but also execution. It is more than just about making money; it is about the people you serve. You have to empower them, engage with them and instill them with excitement. Join Steve in this notable interview with Dana Oliver on Thriving Entrepreneur.