Podcast appearances and mentions of glenn leibowitz

How can thought leaders improve their writing? There are few people more qualified to answer this question than Glenn Leibowitz, Group Head of Communications for McKinsey & Company's Greater China region (based in Taipei, Taiwan), and a talented writer in his own right. In fact, he was recognized four years in a row as a LinkedIn Top Voice: twice in the Marketing & Social Media category and twice in the Management & Workplace category. Glenn takes great pride in teaching writing. He distills the majority of his insights on his “Write With Impact” podcast, a five-star show featuring Pulitzer Prize-winning journalists and bestselling book authors who reveal their writing tips and tricks. “Write With Impact” has been going strong since 2015. In February, Glenn invited Buday TLP CEO Bob Buday on his show to talk about Bob's book and the essentials of thought leadership. Now, for the reverse, Glenn has joined Bob on “Everything Thought Leadership” to discuss how thought leaders can write better, the impact of AI writing programs like ChatGPT, and Glenn's own quest to become an even better writer. You can find out about Glenn's podcast at: https://podcasts.apple.com/us/podcast/write-with-impact-with-glenn-leibowitz/id987596874 “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ https://freemusicarchive.org/music/Jahzzar/ https://creativecommons.org/licenses/by-sa/4.0/

Glenn Leibowitz is the head of reputation and communications for McKinsey Greater China. He is also the host of the Write With Impact Podcast and the founder of the Write With Impact Academy. The post 1001: How to Break Into Communications in Professional Services With Glenn Leibowitz, McKinsey Greater China [Espresso Shots] appeared first on Time4Coffee.

Alan McIvor is a headhunter based in Taipei at the Paul Wright Group. We met several years ago when he was just starting to build his clientele and presence on LinkedIn. Alan joined me recently for a LinkedIn Live video session where we exchanged tips for writing articles on LinkedIn. Alan has had a lot of success recently with several viral articles that have attracted tens of thousands of views and thousands of likes and shares. I asked Alan about his writing process, how he incorporates personal stories into articles that demonstrate his expertise, and how he crafts click-worthy headlines. He also shared some of his tips for writing outreach messages on LinkedIn. If you'd like to watch our entire LinkedIn Live session just go to my new learning community, Write With Impact Academy at writewithimpact.academy. Just enter your email to sign-up. And if you enjoyed this episode, or any other episodes of Write With Impact, I'd appreciate a rating and review on Apple Podcasts. Follow Alan on LinkedIn here. And follow me, Glenn Leibowitz, on LinkedIn here.

Glenn Leibowitz is Head of Reputation & Communications for McKinsey Greater China based in Taiwan. He is also the host of the Write With Impact Podcast and the founder of the Write With Impact Academy. The post 843: How to Find Your Superpower With Glenn Leibowitz, McKinsey Consulting [K-Cup TripleShot] appeared first on Time4Coffee.

Glenn Leibowitz is Head of Reputation & Communications for McKinsey Greater China based in Taiwan. He is also the host of the Write With Impact Podcast and the founder of the Write With Impact Academy. The post 842: How to Bounce Back From a Fail With Glenn Leibowitz, McKinsey Consulting [K-Cup TripleShot] appeared first on Time4Coffee.

Glenn Leibowitz is Head of Reputation & Communications for McKinsey Greater China based in Taiwan. He is also the host of the Write With Impact Podcast and the founder of the Write With Impact Academy. The post 841: How to Write With Impact With Glenn Leibowitz, McKinsey Consulting [K-Cup DoubleShot] appeared first on Time4Coffee.

Glenn Leibowitz is Head of Reputation & Communications for McKinsey Greater China based in Taiwan. He is also the host of the Write With Impact Podcast and the founder of the Write With Impact Academy. The post 840: How Speaking Foreign Languages Can Be a Golden Key With Glenn Leibowitz, McKinsey Consulting [K-Cup DoubleShot] appeared first on Time4Coffee.

Glenn Leibowitz is Head of Reputation & Communications for McKinsey Greater China based in Taiwan. He is also the host of the Write With Impact Podcast and the founder of the Write With Impact Academy. The post 839: What It's Like Being Head of Communications at McKinsey Greater China With Glenn Leibowitz, McKinsey Consulting [Main T4C Episode] appeared first on Time4Coffee.

Topic Introduction   Recently my son called me to ask me if I recommended that children grow up and live with pets, specifically dogs? Interesting question Benjamin. Actually, there is a lot of new interest from by both psychologists and immunologist around this question. Since I'm always looking for subjects that parents will find both practical and informative I thought this would be a good topic for a post.   So today, we are going to take on the following questions; are there emotional benefits from children growing up around dogs and does the presence of a dog in the home improve the health of babies and children?  Stay tuned for this thought provoking and informative pedcast I have called, 6 Reasons Babies Benefit Living w/ Pets.   Musical Introduction Emotional benefits children get from pet ownership Let's start with the emotional benefits of living with and being responsible for the well being of a dog. Recently I saw an article in INC. magazine that claims there are scientific, proven advantages for children when they live and grow up with pets, specifically, dogs. Glenn Leibowitz, the author of the article, enumerated four strong emotional reasons for parents to consider dog ownership when their children are growing up. Dogs make children happy-This reason is pretty easy to see when most children are near dogs. They light up. Yes, there may be a little fear but also a strong urge to touch, pet, and play with. Dogs help children learn to care for others- Children from a very young age understand that dogs require care and living with them gives the child a chance to flip the roles from being the one who is cared for to the one who is actually providing the care. Invaluable!. Dogs make children gentle-Every child who plays with dogs eventually crosses the line between play and actually hurting the dog. Recognizing that they need to be gentle and that the dog can be hurt with rough play is an important lesson for any child to learn. Dogs foster independence-This just makes sense. Dog ownership demands that everyone in the family accepts some responsibility for the care of the dog. Mastering these tasks allows children to learn to become self-starters, learn new skills, and develop future thinking and judgment skills; all prerequisites to independence.     Science Drive: Physical Benefits of having pets in your home Fair enough.  I think most of us would agree that children get emotional benefits from pets but Doc Smo is going to take Mr. Leibowitz's arguments one-step further. Now we are going to shift gears and discuss the emerging medical research that has found strong physical reasons for parents to consider having a furry creatures living under their roof, especially when their children are babies. To do that, we need a quick tour down "Science Lane" to get some basic science concepts nailed down for you. Let's learn about your baby's immune system's development. We live in a very germy world so it is vital that babies be born with some ability to recognize and defend themselves from germs that they will encounter. At birth, although fairly weak, they are able to turn on what is called their innate immune system when presented with an infection or threat from the outside world. The innate immune response consists of fever and increased numbers of killer white cells. After a few months of age however, babies begin to use a much more targeted and powerful part of their immune system called the adaptive immune system, that can, as the name implies, adapt and target invading germs. So you can see that a baby's immune system, both innate and adaptive is developing when they are very young. More and more pediatricians are realizing that having a healthy immune system development is critical for the child's long-term good health. Those early experiences with a variety of germs is literally teaching your baby's immune system what is friend and what is foe!

This week on Elsewhere, Brian Clark sits down with Glenn Leibowitz on Write With Impact to share his story about quitting corporate life, which ultimately led to building a multi-million dollar software company. In this 50-minute episode, Brian and Glenn discuss: Why writers have an advantage because they can turn their work into intellectual property... Listen to episode

Pamela Wilson joined Glenn Leibowitz on Write With Impact this week to chat about writing her first book and the strategic process behind drafting, editing, and publishing it. In this 50-minute episode, Pamela and Glenn discuss: Her podcast, Zero to Book, with Jeff Goins The book writing process What she s learned while writing her first... Listen to episode

How many of you have ever published anything on LinkedIn? If you're anything like me, you probably thought that LinkedIn is for the older generation or the corporate stooges who want to work 9-5 jobs in office buildings. Glenn Leibowitz is back to explain why LinkedIn is such a powerful blogging platform for creative professionals (and not just somewhere to host a digital resume). Even if you're not interested in LinkedIn, you're still going to learn a ton about writing and publishing in this episode (I sure did). Cool Stuff to Check Out: Recommended Gear: https://kit.com/thepodcastdude Podcast: https://thepodcastdude.simplecast.com Twitter: https://twitter.com/thepodcastdude Youtube: https://www.youtube.com/c/thepodcastdude Successful Podcasting: http://successfulpodcasting.com Simplecast Blog: http://blog.simplecast.com/ Glenn's website: http://www.writewithimpact.com/

How many of you have ever published anything on LinkedIn? If you're anything like me, you probably thought that LinkedIn is for the older generation or the corporate stooges who want to work 9-5 jobs in office buildings. Glenn Leibowitz is back to explain why LinkedIn is such a powerful blogging platform for creative professionals (and not just somewhere to host a digital resume). Even if you're not interested in LinkedIn, you're still going to learn a ton about writing and publishing in this episode (I sure did). Cool Stuff to Check Out: Recommended Gear: https://kit.com/thepodcastdude Podcast: https://thepodcastdude.simplecast.com Twitter: https://twitter.com/thepodcastdude Youtube: https://www.youtube.com/c/thepodcastdude Successful Podcasting: http://successfulpodcasting.com Simplecast Blog: http://blog.simplecast.com/ Glenn's website: http://www.writewithimpact.com/

Glenn Leibowitz returns for part two of our three-part series about writing. This week, he shares how he turns podcast interviews into stories, why it's led to huge audience growth for both his podcast and his blog, and how you can use the power of story to reach a whole new audience. Cool Stuff to Check Out: Recommended Gear: https://kit.com/thepodcastdude Podcast: https://thepodcastdude.simplecast.com Twitter: https://twitter.com/thepodcastdude Youtube: https://www.youtube.com/c/thepodcastdude Successful Podcasting: http://successfulpodcasting.com Simplecast Blog: http://blog.simplecast.com/ Glenn's website: http://www.writewithimpact.com/

Glenn Leibowitz returns for part two of our three-part series about writing. This week, he shares how he turns podcast interviews into stories, why it's led to huge audience growth for both his podcast and his blog, and how you can use the power of story to reach a whole new audience. Cool Stuff to Check Out: Recommended Gear: https://kit.com/thepodcastdude Podcast: https://thepodcastdude.simplecast.com Twitter: https://twitter.com/thepodcastdude Youtube: https://www.youtube.com/c/thepodcastdude Successful Podcasting: http://successfulpodcasting.com Simplecast Blog: http://blog.simplecast.com/ Glenn's website: http://www.writewithimpact.com/

Want to be a better podcaster? Something I've seen over and over again is that the best podcasters spend a lot of time writing. Want to learn how to be a better writer? My guest this week – Glenn Leibowitz – wants to help you get there. Glenn has been writing and editing for the past 17 years, mostly for his company, but two years ago he started his own blog and also started to blog weekly on LinkedIn. He writes about professional development, technology, social media, and writing. In April 2015, he launched his weekly podcast – Write With Impact – where he interviews authors of nonfiction and fiction and tries to pick apart their secrets and have them share what they've learned over the years as writers. In December 2015, LinkedIn named him one of 90 “top voices” on LinkedIn (out of the 1 million people who blog there). He ranked #2 in the marketing and social media category. I asked Glenn to join me for a three-part podcast series to share what he's learning about writing and growing an audience, the benefits of storytelling, how to turn a podcast interview into a story, how to get started with publishing on LinkedIn, and more. In this episode, Glenn shares his top tips for becoming a better writer, we discuss why outlines are critical for success, why you should edit after you're done writing, how to write great titles, and so much more. Key Takeaways: Writing an outline is like creating a map for yourself. It will help you get to where you want to go. Sharing a story brings the topic down to earth for your reader and allows them to relate to whatever you're writing. Don't try to make all your writing perfect right away. Allow yourself to separate the writing process and the editing process. If you're not perfectly consistent with your output, that's okay, just keep trying and never give up. Publish something every single week, regardless of how you feel. You'll improve through doing. Your title needs to summarize your podcast or blog post well, and in a way that gets your audience's attention. Glenn: There's so much to learn when it comes to writing, but all the writers I've ever talked with gave this advice: if you want to get better, you just gotta write more. With that in mind, here are my top tips for becoming a better writer. Tip #1. Write to an Audience of One Glenn: Know who you're talking to. Visualize your reader if you can, and if you can't, that's fine, but try to write as if you're writing to just one person. Pretend you're writing an email to a friend or relative. That's a good way to break through any inhibitions you might be feeling when you try to put words down on the page for the first time. Aaron: This is great advice for podcasters as well. When you're podcasting, talk like you're talking to a single person; this makes your listener feel a more personal connection with you. Tip #2. Write Like You Talk Glenn: When writing, pretend like you're talking. Treat your writing as a form of transcription of your thoughts and of that voice running through your head. Just write whatever comes to mind. I wrote a blog post on LinkedIn about this recently — How to Find Your Writing Voice: Listen to the Voice on the Page. That one resonated with a lot of people because they could relate to that. It's how I write, and apparently it's how a lot of people write. As one of my guests on my podcast said, “If you can speak, you can write.” Don't get caught up with the style, the vocabulary, just focus on getting what's on your mind down on the page. Aaron: I agree, but I have a question. Sometimes when I'm writing, I'll think something funny and put it down, but then I look at it and wonder if other people will get it or think it's funny. Do you ever struggle with that? Glenn: That happens to me all the time. I write a lot of stuff that never sees the light of day, but you should edit after you've finished writing. Don't worry about editing while you write. I try not to delete anything during the initial writing. I like collecting words even if they don't end up going in the final version that I publish. Tip #3. Pick a Very Focused Topic Glenn: Whatever you're writing – show notes for a podcast, a blog post, the chapter of your first ebook on Amazon – you need to have a focused topic. Your entire blog post should support or relate to that topic in some way. Think about the main point of your podcast or blog post, and let everything flow from there. Tip #4. Jot Down a Quick Outline Glenn: Jot down a few sentences or a very skeletal outline of what you want to write about. Put the bones down on the page before you start adding the meat. The first sentence or two should be what the entire blog post or chapter is about. Then list out the 4, 5, or 8 supporting points before you start working on the individual paragraphs. These points will be the blueprint, the directions that will help you get to where you want to go. Aaron: I love using mind maps to write outlines. It's been a game changer for me. Writing an outline is like creating a map for yourself. It will help you get to where you want to go. Tip #5. Tell a Story Glenn: Storytelling seems to be all the rage these days and for very good reason; we all love stories. So many of the writers I've spoken to on my podcast have told me how they believe story is wired into our DNA, and I think that's true. We all want to see how a hero overcomes a tough challenge and what happens next, how they grow from that and learn from that. That all sounds like the elements of fiction, and that's how novelists write. But I believe, and my podcast guests agree, that the same elements of storytelling apply to writing nonfiction like blog posts, nonfiction books, essays, and I would argue, even show notes for a podcast. I start most of my blog posts off with a personal story of when I was a kid or teen or twenty-something or even something that happened recently. I relate the topic to something that happened to me personally, a challenge I faced, and then I describe how I dealt with it, and what I learned. My latest post on LinkedIn was about self-driving cars, and I started that one off with a story of how my mom put my brother and me in a defensive driving course even before we could drive, just so she could scare the heck out of us and make us better drivers. I then followed that story up with the news of Google's self-driving car, which got the green light from the National Transportation Safety Administration. Sharing a story brings the topic down to earth for your reader and allows them to relate to whatever you're writing. Aaron: I love hearing those personal stories. I find it hard to connect with people who don't ever share any personal stories. Tip #6. Edit, Edit, Edit Glenn: This is where your logical, analytical brain kicks in. You need to take a microscopic look at each sentence and word on the page, review your punctuation, and read through your writing over and over again in your mind (or out loud) to see if it all fits together logically. You want to make sure you are delivering your message clearly, which is critically important, and also that it's grammatically correct. If you're not good with grammar or punctuation or word usage, or if you're not a native writer of English, ask a friend or family member to take a look at it, or hire a freelance editor on one of those freelancing websites. But edit edit edit until it's something you feel comfortable publishing (and ideally, something you feel proud of). Aaron: Something I've started doing lately is allowing myself to write a first draft without trying to make it perfect. I used to try to make everything perfect the first time, which really slowed me down. Now, I write an outline, then write a first draft as fast as I can, then go back to do the editing afterwards. I'm much happier now that I've stopped trying to edit while I write. I have to thank the guys who wrote Write. Publish. Repeat. for sharing that tip about writing your first draft as fast as you can. Don't try to make all your writing perfect right away. Allow yourself to separate the writing process and the editing process. Tip #7. Be Consistent Glenn: One thing I see a lot of bloggers do is write a post here, write one there, maybe 5-10 posts, or maybe they go for 6-12 months and then give up. If you're not perfectly consistent with your output, that's okay, just keep trying and never give up. Take Sean McCabe's advice; you have to show up and create content every day for at least two years before you'll see substantial results. If you do see results before that two year point, consider it a bonus. But you've got to look at writing as a long-term play, and not something you just do whenever you feel like it. Don't quit just because you feel bored or if you aren't seeing results yet. Publish something every single week, regardless of how you feel. Aaron: “Show up every day” applies to podcasting too. I've seen amazing results in the past 10 months because I showed up every day and released an episode every week. I've become a better writer and a better podcaster, all because I keep trying. I keep showing up and I give it the best I can every single time, and I get a little better every week and my audience keeps growing. Recap: Aaron: Those were some great tips, so I want to do a quick recap: Write to an audience of one Write like you talk Pick a focused topic Write outlines Tell a story Edit, edit, edit Be consistent Connect with Glenn Leibowitz Aaron: Glenn, you'll be back next week, but in the meantime, where can people go to find you online? Glenn: You can head over to WriteWithImpact.com and sign up for my weekly newsletter so you can get my latest podcast episodes and blog posts, as well as recommendations for books and resources for writers. I'm also on LinkedIn and encourage you to connect directly with me there. You can find me on Twitter at @glennleibowitz. Q&A Levi Allen asked: What are the top books/blogs you'd recommend for growing as a writer? Glenn: I have two books that I recommend to everyone; On Writing Well by William Zinsser, and On Writing by Stephen King. For websites/blogs, I'd recommend checking out Joanna Penn, Jeff Goins, Monica Leonelle, and Chris Fox. You can also check out my website and podcast to find even more great resources. Aaron: I'm currently reading a fantastic book called Write. Publish. Repeat. and I think anyone interested in writing should pick that up. I'm also a fan on both On Writing and On Writing Well, although I'm only about 60% of the way through On Writing Well. Scotty Russell asked: How do you balance injecting value and sharing your own life experiences? Making your audience the hero yet establishing credibility. Glenn: I keep that in mind every time I sit down to write a blog post. I don't want to write what I call “navel-gazers”, that is, posts where I just talk about myself. I try to avoid that, but I do try to include myself or my experiences in the story if it's relevant. I try to always orient the message of the post towards the reader. I'm always trying to think about what would be valuable for the reader. Aaron: Always start with wanting to give your audience something valuable. But I'm wondering; do you ever struggle with qualifying what you're saying with, “This is just my experience, it might not work for you”? I find myself doing that a lot. Glenn: Yeah, of course. That's something I struggle with all the time. It's why I have so many unfinished blog posts in my drafts folder. But I try to push through and publish anyways. Even if the blog post doesn't help everyone, as long as it helps a few people than I'm doing good work. Joseph asked: How do you come up with good titles without making them sounding like click-bait? Glenn: You definitely don't want to use click-bait. Click-bait means that your title promises something that your article doesn't deliver, and you never want to do that. Just be honest and clear with the headline. I often write out a list of possible headlines, and sometimes I'll ask my kids which one they think is best. That usually works out well. Your title needs to summarize your podcast or blog post well, and in a way that gets your audience's attention. Aaron: I think a lot of people – especially if they're new to publishing online – worry about writing titles that sound click-baity, or about doing list articles with titles like 7 Things Every Podcaster Should Know. Glenn: I can tell you this; the LinkedIn editors don't like list articles anymore. List articles are fun, but they're all over the place; too many people are doing them. What I say is it's better to be clear than clever. Sometimes I try to write a clever headline, but before I hit publish I ask myself, “What am I trying to say with this post? Does my headline reflect that?” I try to be truthful and give my reader a clear idea of what they're going to get. Don't lie, don't mislead or promise something you can't deliver. Cool Stuff to Check Out: Recommended Gear: https://kit.com/thepodcastdude Podcast: https://thepodcastdude.simplecast.com Twitter: https://twitter.com/thepodcastdude Youtube: https://www.youtube.com/c/thepodcastdude Successful Podcasting: http://successfulpodcasting.com Simplecast Blog: http://blog.simplecast.com/ Glenn's website: http://www.writewithimpact.com/

Want to be a better podcaster? Something I’ve seen over and over again is that the best podcasters spend a lot of time writing. Want to learn how to be a better writer? My guest this week – Glenn Leibowitz – wants to help you get there. Glenn has been writing and editing for the past 17 years, mostly for his company, but two years ago he started his own blog and also started to blog weekly on LinkedIn. He writes about professional development, technology, social media, and writing. In April 2015, he launched his weekly podcast – Write With Impact – where he interviews authors of nonfiction and fiction and tries to pick apart their secrets and have them share what they’ve learned over the years as writers. In December 2015, LinkedIn named him one of 90 “top voices” on LinkedIn (out of the 1 million people who blog there). He ranked #2 in the marketing and social media category. I asked Glenn to join me for a three-part podcast series to share what he’s learning about writing and growing an audience, the benefits of storytelling, how to turn a podcast interview into a story, how to get started with publishing on LinkedIn, and more. In this episode, Glenn shares his top tips for becoming a better writer, we discuss why outlines are critical for success, why you should edit after you’re done writing, how to write great titles, and so much more. Key Takeaways: Writing an outline is like creating a map for yourself. It will help you get to where you want to go. Sharing a story brings the topic down to earth for your reader and allows them to relate to whatever you’re writing. Don’t try to make all your writing perfect right away. Allow yourself to separate the writing process and the editing process. If you’re not perfectly consistent with your output, that’s okay, just keep trying and never give up. Publish something every single week, regardless of how you feel. You'll improve through doing. Your title needs to summarize your podcast or blog post well, and in a way that gets your audience’s attention. Glenn: There’s so much to learn when it comes to writing, but all the writers I’ve ever talked with gave this advice: if you want to get better, you just gotta write more. With that in mind, here are my top tips for becoming a better writer. Tip #1. Write to an Audience of One Glenn: Know who you’re talking to. Visualize your reader if you can, and if you can’t, that’s fine, but try to write as if you’re writing to just one person. Pretend you’re writing an email to a friend or relative. That’s a good way to break through any inhibitions you might be feeling when you try to put words down on the page for the first time. Aaron: This is great advice for podcasters as well. When you’re podcasting, talk like you’re talking to a single person; this makes your listener feel a more personal connection with you. Tip #2. Write Like You Talk Glenn: When writing, pretend like you’re talking. Treat your writing as a form of transcription of your thoughts and of that voice running through your head. Just write whatever comes to mind. I wrote a blog post on LinkedIn about this recently — How to Find Your Writing Voice: Listen to the Voice on the Page. That one resonated with a lot of people because they could relate to that. It’s how I write, and apparently it’s how a lot of people write. As one of my guests on my podcast said, “If you can speak, you can write.” Don’t get caught up with the style, the vocabulary, just focus on getting what’s on your mind down on the page. Aaron: I agree, but I have a question. Sometimes when I’m writing, I’ll think something funny and put it down, but then I look at it and wonder if other people will get it or think it’s funny. Do you ever struggle with that? Glenn: That happens to me all the time. I write a lot of stuff that never sees the light of day, but you should edit after you’ve finished writing. Don’t worry about editing while you write. I try not to delete anything during the initial writing. I like collecting words even if they don’t end up going in the final version that I publish. Tip #3. Pick a Very Focused Topic Glenn: Whatever you’re writing – show notes for a podcast, a blog post, the chapter of your first ebook on Amazon – you need to have a focused topic. Your entire blog post should support or relate to that topic in some way. Think about the main point of your podcast or blog post, and let everything flow from there. Tip #4. Jot Down a Quick Outline Glenn: Jot down a few sentences or a very skeletal outline of what you want to write about. Put the bones down on the page before you start adding the meat. The first sentence or two should be what the entire blog post or chapter is about. Then list out the 4, 5, or 8 supporting points before you start working on the individual paragraphs. These points will be the blueprint, the directions that will help you get to where you want to go. Aaron: I love using mind maps to write outlines. It’s been a game changer for me. Writing an outline is like creating a map for yourself. It will help you get to where you want to go. Tip #5. Tell a Story Glenn: Storytelling seems to be all the rage these days and for very good reason; we all love stories. So many of the writers I’ve spoken to on my podcast have told me how they believe story is wired into our DNA, and I think that’s true. We all want to see how a hero overcomes a tough challenge and what happens next, how they grow from that and learn from that. That all sounds like the elements of fiction, and that’s how novelists write. But I believe, and my podcast guests agree, that the same elements of storytelling apply to writing nonfiction like blog posts, nonfiction books, essays, and I would argue, even show notes for a podcast. I start most of my blog posts off with a personal story of when I was a kid or teen or twenty-something or even something that happened recently. I relate the topic to something that happened to me personally, a challenge I faced, and then I describe how I dealt with it, and what I learned. My latest post on LinkedIn was about self-driving cars, and I started that one off with a story of how my mom put my brother and me in a defensive driving course even before we could drive, just so she could scare the heck out of us and make us better drivers. I then followed that story up with the news of Google’s self-driving car, which got the green light from the National Transportation Safety Administration. Sharing a story brings the topic down to earth for your reader and allows them to relate to whatever you’re writing. Aaron: I love hearing those personal stories. I find it hard to connect with people who don’t ever share any personal stories. Tip #6. Edit, Edit, Edit Glenn: This is where your logical, analytical brain kicks in. You need to take a microscopic look at each sentence and word on the page, review your punctuation, and read through your writing over and over again in your mind (or out loud) to see if it all fits together logically. You want to make sure you are delivering your message clearly, which is critically important, and also that it’s grammatically correct. If you’re not good with grammar or punctuation or word usage, or if you’re not a native writer of English, ask a friend or family member to take a look at it, or hire a freelance editor on one of those freelancing websites. But edit edit edit until it’s something you feel comfortable publishing (and ideally, something you feel proud of). Aaron: Something I’ve started doing lately is allowing myself to write a first draft without trying to make it perfect. I used to try to make everything perfect the first time, which really slowed me down. Now, I write an outline, then write a first draft as fast as I can, then go back to do the editing afterwards. I’m much happier now that I’ve stopped trying to edit while I write. I have to thank the guys who wrote Write. Publish. Repeat. for sharing that tip about writing your first draft as fast as you can. Don’t try to make all your writing perfect right away. Allow yourself to separate the writing process and the editing process. Tip #7. Be Consistent Glenn: One thing I see a lot of bloggers do is write a post here, write one there, maybe 5-10 posts, or maybe they go for 6-12 months and then give up. If you’re not perfectly consistent with your output, that’s okay, just keep trying and never give up. Take Sean McCabe’s advice; you have to show up and create content every day for at least two years before you’ll see substantial results. If you do see results before that two year point, consider it a bonus. But you’ve got to look at writing as a long-term play, and not something you just do whenever you feel like it. Don’t quit just because you feel bored or if you aren’t seeing results yet. Publish something every single week, regardless of how you feel. Aaron: “Show up every day” applies to podcasting too. I’ve seen amazing results in the past 10 months because I showed up every day and released an episode every week. I’ve become a better writer and a better podcaster, all because I keep trying. I keep showing up and I give it the best I can every single time, and I get a little better every week and my audience keeps growing. Recap: Aaron: Those were some great tips, so I want to do a quick recap: Write to an audience of one Write like you talk Pick a focused topic Write outlines Tell a story Edit, edit, edit Be consistent Connect with Glenn Leibowitz Aaron: Glenn, you’ll be back next week, but in the meantime, where can people go to find you online? Glenn: You can head over to WriteWithImpact.com and sign up for my weekly newsletter so you can get my latest podcast episodes and blog posts, as well as recommendations for books and resources for writers. I’m also on LinkedIn and encourage you to connect directly with me there. You can find me on Twitter at @glennleibowitz. Q&A Levi Allen asked: What are the top books/blogs you’d recommend for growing as a writer? Glenn: I have two books that I recommend to everyone; On Writing Well by William Zinsser, and On Writing by Stephen King. For websites/blogs, I’d recommend checking out Joanna Penn, Jeff Goins, Monica Leonelle, and Chris Fox. You can also check out my website and podcast to find even more great resources. Aaron: I’m currently reading a fantastic book called Write. Publish. Repeat. and I think anyone interested in writing should pick that up. I’m also a fan on both On Writing and On Writing Well, although I’m only about 60% of the way through On Writing Well. Scotty Russell asked: How do you balance injecting value and sharing your own life experiences? Making your audience the hero yet establishing credibility. Glenn: I keep that in mind every time I sit down to write a blog post. I don’t want to write what I call “navel-gazers”, that is, posts where I just talk about myself. I try to avoid that, but I do try to include myself or my experiences in the story if it’s relevant. I try to always orient the message of the post towards the reader. I’m always trying to think about what would be valuable for the reader. Aaron: Always start with wanting to give your audience something valuable. But I’m wondering; do you ever struggle with qualifying what you’re saying with, “This is just my experience, it might not work for you”? I find myself doing that a lot. Glenn: Yeah, of course. That’s something I struggle with all the time. It’s why I have so many unfinished blog posts in my drafts folder. But I try to push through and publish anyways. Even if the blog post doesn’t help everyone, as long as it helps a few people than I’m doing good work. Joseph asked: How do you come up with good titles without making them sounding like click-bait? Glenn: You definitely don’t want to use click-bait. Click-bait means that your title promises something that your article doesn’t deliver, and you never want to do that. Just be honest and clear with the headline. I often write out a list of possible headlines, and sometimes I’ll ask my kids which one they think is best. That usually works out well. Your title needs to summarize your podcast or blog post well, and in a way that gets your audience’s attention. Aaron: I think a lot of people – especially if they’re new to publishing online – worry about writing titles that sound click-baity, or about doing list articles with titles like 7 Things Every Podcaster Should Know. Glenn: I can tell you this; the LinkedIn editors don’t like list articles anymore. List articles are fun, but they’re all over the place; too many people are doing them. What I say is it’s better to be clear than clever. Sometimes I try to write a clever headline, but before I hit publish I ask myself, “What am I trying to say with this post? Does my headline reflect that?” I try to be truthful and give my reader a clear idea of what they’re going to get. Don’t lie, don’t mislead or promise something you can’t deliver. Cool Stuff to Check Out: Recommended Gear: https://kit.com/thepodcastdude Podcast: https://thepodcastdude.simplecast.com Twitter: https://twitter.com/thepodcastdude Youtube: https://www.youtube.com/c/thepodcastdude Successful Podcasting: http://successfulpodcasting.com Simplecast Blog: http://blog.simplecast.com/ Glenn's website: http://www.writewithimpact.com/

Sonia stopped by for a chat with Glenn Leibowitz to discuss content marketing in the digital age. In this episode, Glenn and Sonia discuss: Sonia’s advice on developing your own blogging voice How to expand your professional network and build your audience by cultivating relationships with other writers Why you should be paying close attention... Listen to episode

Welcome to the introductory episode of my new podcast, Write With Impact! My name is Glenn Leibowitz, and I’ll be your host and guide. This is “Episode 0″, my “About this podcast episode”, where I tell you what this podcast is all about and what you can expect to get out of it. I’ll also talk a little bit about who I am. Read the full transcript to this episode and grab my free ebook with writing tips over at www.writewithimpact.com/episode0