Podcast appearances and mentions of joanna penn

Another year ends, and once more, it's time to reflect on our creative goals. I hope you can take the time to review your goals and you're welcome to leave a comment below about how the year went. Did you achieve everything you wanted to? Let me know in the comments. It's always interesting looking back at my goals from a year ago, because I don't even look at them in the months between, so sometimes it's a real surprise how much they've changed! You can read my 2025 goals here and I go through how things went below. In the intro, Written Word Media 2025 Indie Author Survey Results, TikTok deal goes through [BBC]; 2025 review [Wish I'd Known Then; Two Authors], Kickstarter year in review; Plus, Anthropic settlement, the continued rise of AI-narrated audiobooks, and thinking/reasoning models (plus my 2019 AI disruption episode). My Bones of the Deep thriller, pics here, and Business for Authors webinars, coming soon. If you'd like to join my community and support the show every month, you'll get access to my growing list of Patron videos and audio on all aspects of the author business — for the price of a black coffee (or two) a month. Join us at Patreon.com/thecreativepenn. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling thriller author as J.F. Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. J.F. Penn books — Death Valley, The Buried and the Drowned, Blood Vintage Joanna Penn books — Successful Self-Publishing, 4th Edition The Creative Penn Podcast and my community on Patreon/thecreativepenn Unexpected addition: Masters in Death, Religion and Culture at the University of Winchester Book marketing. Not quite a fail but definitely lacklustre. Reflections on my 50th year Double down on being human. Travel and health. You can find all my books as J.F. Penn and Joanna Penn on your favourite online store in all the usual formats, or order from your local library or bookstore. You can also buy direct from me at CreativePennBooks.com and JFPennBooks.com. I'm not really active on social media, but you can always see my photos at Instagram @jfpennauthor. J.F. Penn — Death Valley. A Thriller. This was my ‘desert' book, partially inspired by visiting Death Valley, California in 2024. It's a stand-alone, high stakes survival thriller, with no supernatural elements, although there are ancient bones and a hidden crypt, as it wouldn't be me otherwise! The Kickstarter campaign in April had 231 Backers pledging £10,794 (~US$14,400) and the hardback is a gorgeous foiled edition with custom end papers and research photos as well as a ribbon. As an AI-Assisted Artisan Author, I used AI tools to help with the creative and business processes, including the background image of the cover design, the custom end papers, and the Death Valley book trailer, which I made with Midjourney and Runway ML. The audiobook is also narrated by my J.F. Penn voice clone, which took a while to get used to, but now I love it! You can listen to a sample here. I published Death Valley wide a few months later over the summer, so it is now out on all platforms. J.F. Penn — Blood Vintage. A Folk Horror Novel, and Catacomb audiobook I did a Kickstarter for the hardback edition of Blood Vintage in late 2024, and then in 2025, worked with a US agent to see if we could get a deal for it. That didn't happen, and although there were some nice rejections, mostly it was silence, and the waiting around really was a pain in the proverbial. So, after a year on submission, I published Blood Vintage wide, so it's available everywhere now. My voice clone narrated the audiobook, listen to a sample here. I also finally produced the audiobook for Catacomb, which is a stand-alone thriller inspired by the movie Taken and the legend of Beowulf set in the catacombs under Edinburgh. I used a male voice from ElevenLabs, and you can listen to a sample here. The book is also available everywhere in all formats. J.F. Penn — The Buried and the Drowned Short Story Collection One of my goals for 2025 was to get my existing short stories into print, mainly because they exist only as digital ebook and audiobook files, which in a way, feels like they almost don't exist! Plus, I wanted to write an extra two exclusive stories and launch the special edition collection on Kickstarter Collection and then publish wide. I wrote the two stories, The Black Church, inspired by my Iceland trip in March, and also Between Two Breaths, inspired by an experience scuba diving at the Poor Knights Islands in New Zealand almost two decades ago. There are personal author's notes accompanying every story, so it's part-short story fiction, part-memoir, and I human-narrated the audiobook. I achieved this goal with a Kickstarter in September, 2025, with 206 Backers pledging almost £8000 (~US$10,600) for the various editions. I also did my first patterned sprayed edges and I love the hardback. It has head and tail bands which make the hardback really strong, gorgeous paper, foiling, a ribbon, colour photos, and custom end papers. The Buried and the Drowned is now out everywhere in all editions. As ever, if you enjoy the stories, a review would be much appreciated! Joanna Penn Books for Authors Early in the year, How to Write Non-Fiction Second Edition launched wide as I only sold it through my store in 2024, so it's available everywhere in all formats including a special hardback and workbook at CreativePennBooks.com. While I didn't write it in 2025, I made the money on it this year, which is important! I also unexpectedly wrote the Fourth Edition of Successful Self-Publishing, mainly because I saw so much misinformation and hype around selling direct, and I also wanted to write about how many options there are for indie authors now. The ebook and audiobook (narrated by human me) are free on my store, CreativePennBooks.com and also available in print, in all the usual places. If you haven't revisited options for indie authors for a while, please have a read/listen, as the industry moves fast! All my fiction and non-fiction audiobooks are now on YouTube After an inspiring episode with Derek Slaton, I put all my audiobooks and short stories on YouTube. Firstly, my non-fiction channel is monetised so I get some income from that. It's not much, but it's something. More importantly, it's marketing for my books, and many audiobook listeners go on to buy other editions especially non-fiction listeners who will often buy print as well. I'm one of those listeners! It's also doubling down on being human, since I human narrate most of my audiobooks, including almost all of my non-fiction, as well as the memoir, and short stories. This helps bring people into my ecosystem and they may listen to the podcast as well and end up buying other books or joining the Patreon. Finally, in an age of generative AI assisted search recommendations, I want my books and content inside Gemini, which is Google's AI. I want my books surfaced in recommendations and YouTube is owned by Google, and their AI overviews often point to videos. Only you can decide what you want to do with your audiobooks, but if you want to listen to mine, they are on YouTube @thecreativepenn for non-fiction or YouTube @jfpennauthor for fiction and memoir. The Creative Penn Podcast and my Patreon Community It's been another full year of The Creative Penn Podcast and this is episode 842, which is kind of crazy. If you don't know the back story, I started podcasting in March 2009 on a sporadic schedule and then went to weekly about a decade ago in 2015 when I committed to making it a core part of my author business. Thanks to our wonderful corporate sponsors for the year, all services I personally use and recommend — ProWritingAid, Draft2Digital, Kobo Writing Life, Bookfunnel, Written Word Media, Publisher Rocket and Atticus. It's also been a fantastic year inside my Patreon Community at patreon.com/thecreativepenn so thanks to all Patrons! I love the community we have as I am able to share my unfiltered thoughts in a way that I have stopped doing in the wider community. Even a tiny paywall makes a big difference in keeping out the haters. I've done monthly audio Q&As which are extra solo shows answering patron questions. I've also done several live office hours on video, and shared content every week on AI tools, writing and author business tips. Patrons also get discounts on my webinars. I did two webinars on The AI-Assisted Artisan Author, which I am planning to run again sometime in 2026 as they were a lot of fun and so much continues to change. If you get value from the show and you want more, come on over and join us at patreon.com/thecreativepenn We have almost 1400 paying members now which is wonderful. Thanks for being part of the Community! Unexpected goal of the year: Masters in Death, Religion and Culture at the University of Winchester During the summer as I did my gothic research, I realised that I was feeling quite jaded about the publishing world and sick of the drama in the author community over AI. My top 5 Clifton Strengths are Learner, Intellection, Strategic, Input, and Futuristic — and I needed more Input and Learning. I usually get that from travel and book research, but I wasn't getting enough of that since Jonathan is busy finishing his MBA. So I decided to lean into the learning and asked ChatGPT to research some courses I could do that would suit me. It found the Masters in Death, Religion and Culture at the University of Winchester, which I could do full-time and online. It would be a year of reading quite different things, writing academic essays which is something I haven't done for decades, and hanging out with a new group of people who were just as fascinated with macabre topics as I am. I started in September and have now finished the first term, tackling topics around thanatology and death studies, hell and the afterlife in the Christian tradition, and the ethics of using human remains to inspire fiction, amongst other interesting things. It was a challenge to get back into the style of academic essay writing, but I'm enjoying the rigour of the research and the citations, which is something that the indie author community needs more of, a topic I will revisit in 2026. I have found the topics fascinating, and the degree is a great way to expand my mind in a new direction, and distract me from the dramas of the author community. I'll be back into it in mid-January and will finish in September 2026. Book marketing. Not quite a fail but definitely lacklustre. I said I would “Do a monthly book marketing plan and organise paid ad campaigns per month for revolving first books in series and my main earners.” I didn't do this! I also said I would organise my Shopify stores, CreativePennBooks.com and JFPennBooks.com into more collections to make it easier for readers to find things they might want to buy. While I did change the theme of CreativePennBooks.com over to Impulse to make it easier to find collections, I haven't done much to reorganise or add new pathways through the books. I'm rolling this part of the goal into 2026. I said I would reinvigorate my content marketing for JFPenn, and make more of BooksAndTravel.page with links back to my stores, and do fiction specific content marketing with the aim of surfacing more in the LLMs as generative search expands. I did a number of episodes on Books and Travel in 2025, but once I started the Masters, I had to leave that aside, and although I have started some extra content on JFPennBooks.com, I am not overly enthusiastic about it! I also said I would “Leverage AI tools to achieve more as a one-person business.” I use AI tools (mainly ChatGPT, Claude, and Gemini) every day for different things but as ever, I am pretty scatter gun about what I do. I lean into intuition and I love research so I am more likely to ask the AI tools to do a deep research report on south Pacific merfolk mythology, or how gothic architecture impacted sacred music, or geology and deep time, rather than asking for marketing hooks. I intended to use more AI for book marketing, but as ever, I was too optimistic about the timeline of what might be possible. There's lots you can do with prompting, finessing things and then posting on various platforms, but I'm not interested in spending time doing that. My gold standard for an AI assistant is to feed it the finished book and then say, “Here's a budget. Go market this,” and not have to connect lots of things together into some Frankenstein-workflow. That's not available yet. Maybe in 2026 … Of course, I still do book marketing. I have to in order to sell any books and make money from book sales. We all have to do some kind of book marketing! I have my Kickstarter launches which I put effort into, as well as consistent backlist sales fed by the podcast, and my email newsletter (my combined list is around 60K). I have auto campaigns running on Amazon Ads, and I have used Written Word Media campaigns as well as BookBub throughout the year. This is basically the minimum, so as usual, must do better! I'm pretty sure I'm not the only author saying this! However, my business has multiple streams of income, and I have the podcast sponsorship revenue as well as the Patreon, plus sporadic webinars, which add to my bottom line and don't require paid advertising at all. Reflections on my 50th year I woke up on my 50th birthday in March in Iceland, by the Black Church of Budir out on the Skaefellsnes peninsula. As seals played in the sea and we walked in the snow over the ancient lava field under the gaze of the volcano that inspired Jules Verne Journey to the Centre of the Earth, and my short story, The Black Church, which you can find in my collection, The Buried and the Drowned. On that trip, we also saw the northern lights and had a memorable trip that marked a real shift for me. I've been told by lots of people that 50 is a ‘proper' birthday, as in one of those that makes you stop and reconsider things, and it has indeed been that, although I have also found the last few years of perimenopause to be a large part of the change as well. A big shift is around priorities and not caring so much what other people think, which is a relief in many ways. Also, I don't have the patience to do things that I don't think are worth doing for the longer term, and I am appreciating a quieter life. I'd rather lie in a sunbeam and read with Cashew and Noisette next to me then create marketing assets or spend time on social media. I'd rather go for a walk with Jonathan than go to a conference or networking event. In my Pilgrimage memoir, I quote an anonymous source, “Pilgrim, pass by that which you do not love.” It's a powerful message, and I take it to mean, stop listening to people who tell you what is important. Listen to yourself more and only pay attention to that which you feel drawn to explore. On pilgrimage, it might be turning away from the supposedly important shrine of a saint to go and sit in nature and feel closer to God that way. In our author lives, it might be turning away from the things that just feel wrong for us, and leaning into what is enjoyable, that which feels worthwhile, that which we want to keep doing for the long term. Let's face it, as always, that is the writing, the thinking, the imagination. As ever, I have this mantra on my wall: “Measure your life by what you create.” It's the creation side of things that we love and that's what we need to remember when everything else gets a little much. Many authors left social media in 2025, and while I haven't left it altogether, I don't use it much. I post pictures proving I am human on Instagram @jfpennauthor which automatically post to Facebook. I barely check my pages on Facebook though. I'm also still on X with a carefully curated feed that I mainly use to learn new cool AI things which I share with my Patreon Community. Double down on being human. Travel and health. Yes, I am a human author, and yes, I continue to age! When you've been publishing a while, you need to update your author photos periodically and I finally had a photoshoot I loved with Betty Bhandari Photography, which means I can add the new pics to my websites and the back of my books. Are you up to date with your author photos? (or at least within a decade of the last photoshoot?!) Here are a few of the pictures on Instagram @jfpennauthor. Healthwise, I gave up calisthenics as it was too much on top of the powerlifting and the amount of walking I do. I did another British Powerlifting competition in September in the M2 category (based on age) and 63kgs category (based on weight). Deadlift: 95kgs. Squat: 60kgs. BenchPress: 37.5kgs. While this is less overall than last year, I also weigh less, so I'm actually stronger based on lift to body weight percentage. I have also done a few pull-ups in the last week with no band, which I am thrilled with! On the travel side, Iceland was the big trip, and I also had a weekend in Berlin for the film festival, where I met up with a producer and a director around an adaptation of my Day of the Vikings thriller. That didn't pan out, as most of these things don't, but I certainly learned a lot about the industry — and why it doesn't suit me! Once again, I dipped my toe into screenwriting and then ran away, as has happened multiple times over the years. When will I learn? … Over the summer of 2025, I visited lots of gothic cathedrals including Lichfield, Rochester, Durham, York, and revisiting Canterbury, as part of my book research for the Gothic Cathedral book. I have tens of thousands of words on this project, but it isn't ready yet, so this is carried over into 2026 as it might happen then, depending on the Masters. I spoke at Author Nation in Las Vegas in November 2025, and before it started, I visited (Lower) Antelope Canyon, one of the places on my bucket list, and it did not disappoint. What a special place and no doubt it will appear in a story at some point! How did your 2025 go? I hope your 2025 had some wonderful times as well as no doubt some challenges — and that you have time for reflection as the year turns once more. Let me know in the comments whether you achieved your creative goals and any other reflections you'd like to share.The post Review Of My 2025 Creative And Business Goals With Joanna Penn first appeared on The Creative Penn.

How can you be more relaxed about your writing process? What are some specific ways to take the pressure off your art and help you enjoy the creative journey? With Joanna Penn and Mark Leslie Lefebvre. In the intro, Spotify 2025 audiobook trends; Audible + BookTok; NonFiction Authors Guide to SubStack; OpenAI and Disney agreement on Sora; India AI licensing; Business for Authors January webinars; Mark and Jo over the years Mark Leslie LeFebvre is the author of horror and paranormal fiction, as well as nonfiction books for authors. He's also an editor, professional speaker, and the Director of Business Development at Draft2Digital. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling author of thrillers, dark fantasy, and memoir as J.F. Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Mark and Jo co-wrote The Relaxed Author in 2021. You can listen to us talk about the process here. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights, and the full transcript is below. Show Notes Why the ‘relaxed' author Write what you love Write at your own pace Write in a series (if you want to) Schedule time to fill the creative well and for rest and relaxation Improve your writing process — but only if it fits with your lifestyle You can find The Relaxed Author: Take the Pressure Off Your Art and Enjoy the Creative Journey on CreativePennBooks.com as well as on your favorite online store or audiobook platform, or order in your library or bookstore. You can find Mark Leslie Lefebvre and his books and podcast at Stark Reflections.ca Why the ‘relaxed' author? Joanna: The definition of relaxed is “free from tension and anxiety,” from the Latin laxus, meaning loose, and to be honest, I am not a relaxed or laid-back person in the broader sense. Back in my teens, my nickname at school was Highly Stressed. I'm a Type A personality, driven by deadlines and achieving goals. I love to work and I burned out multiple times in my previous career as an IT consultant. If we go away on a trip, I pack the schedule with back-to-back cultural things like museums and art galleries to help my book research. Or we go on adventure holidays with a clear goal, like cycling down the South-West coast of India. I can't even go for a long walk without training for another ultra-marathon! So I am not a relaxed person — but I am a relaxed author. If I wanted to spend most of my time doing something that made me miserable, I would go back to my old day job in consulting. I was paid well and worked fewer hours overall. But I measure my life by what I create, and if I am not working on a creative project, I am not able to truly relax in my downtime. There are always more things I want to learn and write about, always more stories to be told and knowledge to share. I don't want to kill my writing life by over-stressing or burning out as an author. I write what I love and follow my Muse into projects that feel right. I know how to publish and market books well enough to reach readers and make some money. I have many different income streams through my books, podcast and website. Of course, I still have my creative and business challenges as well as mindset issues, just like any writer. That never goes away. But after a decade as a full-time author entrepreneur, I have a mature creative business and I've relaxed into the way I do things. I love to write, but I also want a full and happy, healthy life. I'm still learning and improving as the industry shifts — and I change, too. I still have ambitious creative and financial goals, but I am going about them in a more relaxed way and in this book, I'll share some of my experiences and tips in the hope that you can discover your relaxed path, too. Mark: One of the most fundamental things you can do in your writing life is look at how you want to spend your time. I think back to the concept of: ‘You're often a reflection of the people you spend the most time with.' Therefore, typically, your best friend, or perhaps your partner, is often a person you love spending time with. Because there's something inherently special about spending time with this person who resonates in a meaningful way, and you feel more yourself because you're with them. In many ways, writing, or the path that you are on as a writer, is almost like being on a journey with an invisible partner. You are you. But you are also the writer you. And there's the two of you traveling down the road of life together. And so that same question arises. What kind of writer-self do you want to spend all your time with? Do you want to spend all your time with a partner that is constantly stressed out or constantly trying to reach deadlines based on somebody else's prescription of what success is? Or would you rather spend time with a partner who pauses to take a contemplative look at your own life, your own comfort, your own passion and the things that you are willing to commit to? Someone who allows that all to happen in a way that feels natural and comfortable to you. I'm a fan of the latter, of course, because then you can focus on the things you're passionate about and the things you're hopeful about rather than the things you're fearful about and those that bring anxiety and stress into your life. To me, that's part of being a relaxed author. That underlying acceptance before you start to plan things out. If the writing life is a marathon, not a sprint, then pacing, not rushing, may be the key. We have both seen burnout in the author community. People who have pushed themselves too hard and just couldn't keep up with the impossible pace they set for themselves. At times, indie authors would wear that stress, that anxiety, that rush to produce more and more, as a badge of honor. It's fine to be proud of the hard work that you do. It's fine to be proud of pushing yourself to always do better, and be better. But when you push too far — beyond your limits — you can ultimately do yourself more harm than good. Everyone has their own unique pace—something that they are comfortable with—and one key is to experiment until you find that pace, and you can settle in for the long run. There's no looking over your shoulder at the other writers. There's no panicking about the ones outpacing you. You're in this with yourself. And, of course, with those readers who are anticipating those clearly communicated milestones of your releases. I think that what we both want for authors is to see them reaching those milestones at their own paces, in their own comfort, delighting in the fact their readers are there cheering them on. Because we'll be silently cheering them along as well, knowing that they've set a pace, making relaxed author lifestyle choices, that will benefit them in the long run. “I'm glad you're writing this book. I know I'm not the only author who wants peace, moments of joy, and to enjoy the journey. Indie publishing is a luxury that I remember not having, I don't want to lose my sense of gratitude.” —Anonymous author from our survey Write what you love Joanna: The pandemic has taught us that life really is short. Memento mori — remember, you will die. What is the point of spending precious time writing books you don't want to write? If we only have a limited amount of time and only have a limited number of books that we can write in a lifetime, then we need to choose to write the books that we love. If I wanted a job doing something I don't enjoy, then I would have remained in my stressful old career as an IT consultant — when I certainly wasn't relaxed! Taking that further, if you try to write things you don't love, then you're going to have to read what you don't love as well, which will take more time. I love writing thrillers because that's what I love to read. Back when I was miserable in my day job, I would go to the bookstore at lunchtime and buy thrillers. I would read them on the train to and from work and during the lunch break. Anything for a few minutes of escape. That's the same feeling I try to give my readers now. I know the genre inside and out. If I had to write something else, I would have to read and learn that other genre and spend time doing things I don't love. In fact, I don't even know how you can read things you don't enjoy. I only give books a few pages and if they don't resonate, I stop reading. Life really is too short. You also need to run your own race and travel your own journey. If you try to write in a genre you are not immersed in, you will always be looking sideways at what other authors are doing, and that can cause comparisonitis — when you compare yourself to others, most often in an unfavorable way. Definitely not relaxing! Writing something you love has many intrinsic rewards other than sales. Writing is a career for many of us, but it's a passion first, and you don't want to feel like you've wasted your time on words you don't care about. “Write what you know” is terrible advice for a long-term career as at some point, you will run out of what you know. It should be “write what you want to learn about.” When I want to learn about a topic, I write a book on it because that feeds my curiosity and I love book research, it's how I enjoy spending my time, especially when I travel, which is also part of how I relax. If you write what you love and make it part of your lifestyle, you will be a far more relaxed author. Mark: It's common that writers are drawn into storytelling from some combination of passion, curiosity, and unrelenting interest. We probably read or saw something that inspired us, and we wanted to express those ideas or the resulting perspectives that percolated in our hearts and minds. Or we read something and thought, “Wow, I could do this; but I would have come at it differently or I would approach the situation or subject matter with my own flair.” So, we get into writing with passion and desire for storytelling. And then sometimes along the way, we recognize the critical value of having to become an entrepreneur, to understand the business of writing and publishing. And part of understanding that aspect of being an author is writing to market, and understanding shifts and trends in the industry, and adjusting to those ebbs and flows of the tide. But sometimes, we lose sight of the passion that drew us to writing in the first place. And so, writing the things that you love can be a beacon to keep you on course. I love the concept of “Do something that you love, and you'll never work a day in your life.” And that's true in some regard because I've always felt that way for almost my entire adult life. I've been very lucky. But at the same time, I work extremely hard at what I love. Some days are harder than others, and some things are really difficult, frustrating and challenging; but at the end of the day, I have the feeling of satisfaction that I spent my time doing something I believe in. I've been a bookseller my entire life even though I don't sell books in brick-and-mortar bookstores anymore—that act of physically putting books in people's hands. But to this day, what I do is virtually putting books in people's hands, both as an author and as an industry representative who is passionate about the book business. I was drawn to that world via my passion for writing. And that's what continues to compel me forward. I tried to leave the corporate world to write full time in 2018 but realized there was an intrinsic satisfaction to working in that realm, to embracing and sharing my insights and knowledge from that arena to help other writers. And I couldn't give that up. For me, the whole core, the whole essence of why I get up in the morning has to do with storytelling, creative inspiration, and wanting to inspire and inform other people to be the best that they can be in the business of writing and publishing. And that's what keeps me going when the days are hard. Passion as the inspiration to keep going There are always going to be days that aren't easy. There will be unexpected barriers that hit you as a writer. You'll face that mid-novel slump or realize that you have to scrap an entire scene or even plotline, and feel like going back and re-starting is just too much. You might find the research required to be overwhelming or too difficult. There'll be days when the words don't flow, or the inspiration that initially struck you seems to have abandoned you for greener pastures. Whatever it is, some unexpected frustration can create what can appear to be an insurmountable block. And, when that happens, if it's a project you don't love, you're more likely to let those barriers get in your way and stop you. But if it's a project that you're passionate about, and you're writing what you love, that alone can be what greases the wheels and helps reduce that friction to keep you going. At the end of the day, writing what you love can be a honing, grounding, and centering beacon that allows you to want to wake up in the morning and enjoy the process as much as possible even when the hard work comes along. “For me, relaxation comes from writing what I know and love and trusting the emergent process. As a discovery writer, I experience great joy when the story, characters and dialogue simply emerge in their own time and their own way. It feels wonderful.” — Valerie Andrews “Writing makes me a relaxed author. Just getting lost in a story of my own creation, discovering new places and learning what makes my characters tick is the best way I know of relaxing. Even the tricky parts, when I have no idea where I am going next, have a special kind of charm.” – Imogen Clark Write at your own pace Mark: Writing at your own pace will help you be a more relaxed author because you're not stressing out by trying to keep up with someone else. Of course, we all struggle with comparing ourselves to others. Take a quick look around and you can always find someone who has written more books than you. Nora Roberts, traditionally published author, writes a book a month. Lindsey Buroker, fantasy indie author, writes a book a month of over 100,000 words. If you compare yourself to someone else and you try to write at their pace, that is not going to be your relaxed schedule. On the other hand, if you compare yourself to Donna Tartt, who writes one book every decade, you might feel like some speed-demon crushing that word count and mastering rapid release. Looking at what others are doing could result in you thinking you're really slow or you could think that you're super-fast. What does that kind of comparison actually get you? I remember going to see a talk by Canadian literary author Farley Mowat when I was a young budding writer. I'll never forget one thing he said from that stage: “Any book that takes you less than four years to write is not a real book.” Young teenage Mark was devastated, hurt and disappointed to hear him say that because my favorite author at the time, Piers Anthony, was writing and publishing two to three novels a year. I loved his stuff, and his fantasy and science fiction had been an important inspiration in my writing at that time. (The personal notes I add to the end of my stories and novels came from enjoying his so much). That focus on there being only a single way, a single pace to write, ended up preventing me from enjoying the books I had already been loving because I was doing that comparisonitis Joanna talks about, but as a reader. I took someone else's perspective too much to heart and I let that ruin a good thing that had brought me personal joy and pleasure. It works the same way as a writer. Because we have likely developed a pattern, or a way that works for us that is our own. We all have a pace that we comfortably walk; a way we prefer to drive. A pattern or style of how and when and what we prefer to eat. We all have our own unique comfort food. There are these patterns that we're comfortable with, and potentially because they are natural to us. If you try to force yourself to write at a pace that's not natural to you, things can go south in your writing and your mental health. And I'm not suggesting any particular pace, except for the one that's most natural and comfortable to you. If writing fast is something that you're passionate about, and you're good at it, and it's something you naturally do, why would you stop yourself from doing that? Just like if you're a slow writer and you're trying to write fast: why are you doing that to yourself? There's a common pop song line used by numerous bands over the years that exhorts you to “shake what you got.” I like to think the same thing applies here. And do it with pride and conviction. Because what you got is unique and awesome. Own it, and shake it with pride. You have a way you write and a word count per writing session that works for you. And along with that, you likely know what time you can assign to writing because of other commitments like family time, leisure time, and work (assuming you're not a full-time writer). Simple math can provide you with a way to determine how long it will take to get your first draft written. So, your path and plans are clear. And you simply take the approach that aligns with your writer DNA. Understanding what that pace is for you helps alleviate an incredible amount of stress that you do not need to thrust upon yourself. Because if you're not going to be able to enjoy it while you're doing it, what's the point? Your pace might change project to project While your pace can change over time, your pace can also change project to project. And sometimes the time actually spent writing can be a smaller portion of the larger work involved. I was on a panel at a conference once and someone asked me how long it took to write my non-fiction book of ghost stories, Haunted Hamilton. “About four days,” I responded. And while that's true — I crafted the first draft over four long and exhausting days writing as much as sixteen hours each day — the reality was I had been doing research for months. But the pen didn't actually hit the paper until just a few days before my deadline to turn the book over to my editor. That was for a non-fiction book; but I've found I do similar things with fiction. I noodle over concepts and ideas for months before I actually commit words to the page. The reason this comes to mind is that I think it's important to recognize the way that I write is I first spend a lot of time in my head to understand and chew on things. And then by the time it comes to actually getting the words onto the paper, I've already done much of the pre-writing mentally. It's sometimes not fair when you're comparing yourself to someone else to look at how long they physically spend in front of a keyboard hammering on that word count, because they might have spent a significantly longer amount of a longer time either outlining or conceptualizing the story in their mind or in their heart before they sat down to write. So that's part of the pace, too. Because sometimes, if we only look at the time spent at the ‘writer's desk,' we fool ourselves when we think that we're a slow writer or a fast writer. Joanna: Your pace will change over your career My first novel took 14 months and now I can write a first draft in about six weeks because I have more experience. It's also more relaxing for me to write a book now than it was in the beginning, because I didn't know what I was doing back then. Your pace will change per project I have a non-fiction work in progress, my Shadow Book (working title), which I have started several times. I have about 30,000 words but as I write this, I have backed away from it because I'm (still) not ready. There's a lot more research and thinking I need to do. Similarly, some people take years writing a memoir or a book with such emotional or personal depth that it needs more to bring it to life. Your pace will also shift depending on where you are in the arc of life Perhaps you have young kids right now, or you have a health issue, or you're caring for someone who is ill. Perhaps you have a demanding day job so you have less time to write. Perhaps you really need extended time away from writing, or just a holiday. Or maybe there's a global pandemic and frankly, you're too stressed to write! The key to pacing in a book is variability — and that's true of life, too. Write at the pace that works for you and don't be afraid to change it as you need to over time. “I think the biggest thing for me is reminding myself that I'm in this to write. Sometimes I can get caught up in all the moving pieces of editing and publishing and marketing, but the longer I go without writing, or only writing because I have to get the next thing done instead of for enjoyment, the more stressed and anxious I become. But if I make time to fit in what I truly love, which is the process of writing without putting pressure on myself to meet a deadline, or to be perfect, or to meet somebody else's expectations — that's when I become truly relaxed.” – Ariele Sieling Write in a series (if you want to) Joanna: I have some stand-alone books but most of them are in series, both for non-fiction and for my fiction as J.F. Penn. It's how I like to read and write. As we draft this book, I'm also writing book 12 in my ARKANE series, Tomb of Relics. It's relaxing because I know my characters, I know my world; I know the structure of how an ARKANE story goes. I know what to put in it to please my readers. I have already done the work to set up the series world and the main characters and now all I need is a plot and an antagonist. It's also quicker to write and edit because I've done it before. Of course, you need to put in the work initially so the series comes together, but once you've set that all up, each subsequent book is easier. You can also be more relaxed because you already have an audience who will (hopefully) buy the book because they bought the others. You will know approximately how many sales you'll get on launch and there will be people ready to review. Writing in a non-fiction series is also a really good idea because you know your audience and you can offer them more books, products and services that will help them within a niche. While they might not be sequential, they should be around the same topic, for example, this is part of my Books for Authors series. Financially, it makes sense to have a series as you will earn more revenue per customer as they will (hopefully) buy more than one book. It's also easier and more relaxing to market as you can set one book to free or a limited time discount and drive sales through to other books in the series. Essentially, writing a book in a series makes it easier to fulfill both creative and financial goals. However, if you love to read and write stand-alone books, and some genres suit stand-alones better than series anyway, then, of course, go with what works for you! Mark: I like to equate this to no matter where you travel in the world, if you find a McDonald's you pretty much know what's on the menu and you know what to expect. When you write in a series, it's like returning to hang out with old friends. You know their backstory; you know their history so you can easily fall into a new conversation about something and not have to get caught up on understanding what you have in common. So that's an enormous benefit of relaxing into something like, “Oh, I'm sitting down over coffee, chatting with some old friends. They're telling me a new story about something that happened to them. I know who they are, I know what they're made out of.” And this new plot, this new situation, they may have new goals, they may have new ways they're going to grow as characters, but they're still the same people that we know and love. And that's a huge benefit that I only discovered recently because I'm only right now working on book four in my Canadian Werewolf series. Prior to that, I had three different novels that were all the first book in a series with no book two. And it was stressful for me. Writing anything seemed to take forever. I was causing myself anxiety by jumping around and writing new works as opposed to realizing I could go visit a locale I'm familiar and comfortable with. And I can see new things in the same locale just like sometimes you can see new things and people you know and love already, especially when you introduce something new into the world and you see how they react to it. For me, there's nothing more wonderful than that sort of homecoming. It's like a nostalgic feeling when you do that. I've seen a repeated pattern where writers spend years writing their first book. I started A Canadian Werewolf in New York in 2006 and I did not publish it until ten years later, after finishing it in 2015. (FYI, that wasn't my first novel. I had written three and published one of them prior to that). That first novel can take so long because you're learning. You're learning about your characters, about the craft, about the practice of writing, about the processes that you're testing along the way. And if you are working on your first book and it's taking longer than planned, please don't beat yourself up for that. It's a process. Sometimes that process takes more time. I sometimes wonder if this is related to our perception of time as we age. When you're 10 years old, a day compared to your lifetime is a significant amount of time, and thinking about a year later is considering a time that is one-tenth of your life. When you have a few more decades or more under your belt, that year is a smaller part of the whole. If you're 30, a year is only one-thirtieth of your life. A much smaller piece. Just having written more books, particularly in a series, removes the pressure of that one book to represent all of you as a writer. I had initial anxiety at writing the second book in my Canadian Werewolf series. Book two was more terrifying in some ways than book one because finally, after all this time, I had something good that I didn't want to ruin. Should I leave well enough alone? But I was asked to write a short story to a theme in an anthology, and using my main character from that first novel allowed me to discover I could have fun spending more time with these characters and this world. And I also realized that people wanted to read more about these characters. I didn't just want to write about them, but other people wanted to read about them too. And that makes the process so much easier to keep going with them. So one of the other benefits that helps to relax me as a writer working on a series is I have a better understanding of who my audience is, and who my readers are, and who will want this, and who will appreciate it. So I know what worked, I know what resonated with them, and I know I can give them that next thing. I have discovered that writing in a series is a far more relaxed way of understanding your target audience better. Because it's not just a single shot in the dark, it's a consistent on-going stream. Let me reflect on a bit of a caveat, because I'm not suggesting sticking to only a single series or universe. As writers, we have plenty of ideas and inspirations, and it's okay to embrace some of the other ones that come to us. When I think about the Canadian rock trio, Rush, a band that produced 19 studio albums and toured for 40 years, I acknowledge a very consistent band over the decades. And yet, they weren't the same band that they were when they started playing together, even though it was the same three guys since Neil Peart joined Geddy Lee and Alex Lifeson. They changed what they wrote about, what they sang about, themes, styles, approaches to making music, all of this. They adapted and changed their style at least a dozen times over the course of their career. No album was exactly like the previous album, and they experimented, and they tried things. But there was a consistency of the audience that went along with them. And as writers, we can potentially have that same thing where we know there are going to be people who will follow us. Think about Stephen King, a writer who has been writing in many different subjects and genres. And yet there's a core group of people who will enjoy everything he writes, and he has that Constant Reader he always keeps in mind. And so, when we write in a series, we're thinking about that constant reader in a more relaxed way because that constant reader, like our characters, like our worlds, like our universes, is like we're just returning to a comfortable, cozy spot where we're just going to hang out with some good friends for a bit. Or, as the contemplative Rush song Time Stand Still expresses, the simple comfort and desire of spending some quality time having a drink with a friend. Schedule time to fill the creative well and for rest and relaxation Mark: What we do as writers is quite cerebral, so we need to give ourselves mental breaks in the same way we need to sleep regularly. Our bodies require sleep. And it's not just physical rest for our bodies to regenerate, it's for our minds to regenerate. We need that to stay sane, to stay alive, to stay healthy. The reality for us as creatives is that we're writing all the time, whether or not we're in front of a keyboard or have a pen in our hand. We're always writing, continually sucking the marrow from the things that are happening around us, even when we're not consciously aware of it. And sometimes when we are more consciously aware of it, that awareness can feel forced. It can feel stressful. When you give yourself the time to just let go, to just relax, wonderful things can happen. And they can come naturally, never feeling that urgent sense of pressure. Downtime, for me, is making space for those magic moments to happen. I was recently listening to Episode 556 of The Creative Penn podcast where Joanna talked about the serendipity of those moments when you're traveling and you're going to a museum and you see something. And you're not consciously there to research for a book, but you see something that just makes a connection for you. And you would not have had that for your writing had you not given yourself the time to just be doing and enjoying something else. And so, whenever I need to resolve an issue or a problem in a project I'm writing, which can cause stress, I will do other things. I will go for a run or walk the dogs, wash the dishes or clean the house. Or I'll put on some music and sing and dance like nobody is watching or listening—and thank goodness for that, because that might cause them needless anxiety. The key is, I will do something different that allows my mind to just let go. And somewhere in the subconscious, usually the answer comes to me. Those non-cerebral activities can be very restorative. Yesterday, my partner Liz and I met her daughter at the park. And while we quietly waited, the two of us wordlessly enjoyed the sights and sounds of people walking by, the river in the background, the wind blowing through the leaves in the trees above us. That moment wasn't a purposeful, “Hey, we're going to chill and relax.” But we found about five minutes of restorative calm in the day. A brief, but powerful ‘Ah' moment. And when I got back to writing this morning, I drew upon some of the imagery from those few minutes. I didn't realize at the time I was experiencing the moment yesterday that I was going to incorporate some of that imagery in today's writing session. And that's the serendipity that just flows very naturally in those scheduled and even unscheduled moments of relaxation. Joanna: I separate this into two aspects because I'm good at one and terrible at the other! I schedule time to fill the creative well as often as possible. This is something that Julia Cameron advises in The Artist's Way, and I find it an essential part of my creative practice. Essentially, you can't create from an empty mind. You have to actively seek out ways to spark ideas. International travel is a huge part of my fiction inspiration, in particular. This has been impossible during the pandemic and has definitely impacted my writing. I also go to exhibitions and art galleries, as well as read books, watch films and documentaries. If I don't fill my creative well, then I feel empty, like I will never have another idea, that perhaps my writing life is over. Some people call that writer's block but I know that feeling now. It just means I haven't filled my creative well and I need to schedule time to do that so I can create again. Consume and produce. That's the balance you need in order to keep the creative well filled and the words flowing. In terms of scheduling time to relax instead of doing book research, I find this difficult because I love to work. My husband says that I'm like a little sports car that goes really, really fast and doesn't stop until it hits a wall. I operate at a high productivity level and then I crash! But the restrictions of the pandemic have helped me learn more about relaxation, after much initial frustration. I have walked in nature and lain in the garden in the hammock and recently, we went to the seaside for the first time in 18 months. I lay on the stones and watched the waves. I was the most relaxed I've been in a long time. I didn't look at my phone. I wasn't listening to a podcast or an audiobook. We weren't talking. We were just being there in nature and relaxing. Authors are always thinking and feeling because everything feeds our work somehow. But we have to have both aspects — active time to fill the creative well and passive time to rest and relax. “I go for lots of walks and hikes in the woods. These help me work out the kinks in my plots, and also to feel more relaxed! (Exercise is an added benefit!)” –T.W. Piperbrook Improve your writing process — but only if it fits with your lifestyle Joanna: A lot of stress can occur in writing if we try to change or improve our process too far beyond our natural way of doing things. For example, trying to be a detailed plotter with a spreadsheet when you're really a discovery writer, or trying to dictate 5,000 words per hour when you find it easier to hand write slowly into a journal. Productivity tips from other writers can really help you tweak your personal process, but only if they work for you — and I say this as someone who has a book on Productivity for Authors! Of course, it's a good idea to improve things, but once you try something, analyze whether it works for you — either with data or just how you feel. If it works, great. Adopt it into your process. If it doesn't work, then discard it. For example, I wrote my first novel in Microsoft Word. When I discovered Scrivener, I changed my process and never looked back because it made my life so much easier. I don't write in order and Scrivener made it easier to move things around. I also discovered that it was easier for me to get into my first draft writing and creating when I was away from the desk I use for business, podcasting, and marketing tasks. I started to write in a local cafe and later on in a co-working space. During the pandemic lockdown, I used specific playlists to create a form of separation as I couldn't physically go somewhere else. Editing is an important part of the writing process but you have to find what works for you, which will also change over time. Some are authors are more relaxed with a messy first draft, then rounds of rewrites while working with multiple editors. Others do one careful draft and then use a proofreader to check the finished book. There are as many ways to write as there are writers. A relaxed author chooses the process that works in the most effective way for them and makes the book the best it can be. Mark: When it comes to process, there are times when you're doing something that feels natural, versus times when you're learning a new skill. Consciously and purposefully learning new skills can be stressful; particularly because it's something we often put so much emphasis or importance upon. But when you adapt on-going learning as a normal part of your life, a natural part of who and what you are, that stress can flow away. I'm always about learning new skills; but over time I've learned how to absorb learning into my everyday processes. I'm a pantser, or discovery writer, or whatever term we can apply that makes us feel better about it. And every time I've tried to stringently outline a book, it has been a stressful experience and I've not been satisfied with the process or the result. Perhaps I satisfied the part of me that thought I wanted to be more like other writers, but I didn't satisfy the creative person in me. I was denying that flow that has worked for me. I did, of course, naturally introduce a few new learnings into my attempts to outline; so I stuck with those elements that worked, and abandoned the elements that weren't working, or were causing me stress. The thought of self-improvement often comes with images of blood, sweat, and tears. It doesn't have to. You don't have to bleed to do this; it can be something that you do at your own pace. You can do it in a way that you're comfortable with so it's causing you no stress, but allowing you to learn and grow and improve. And if it doesn't work but you force yourself to keep doing it because a famous writer or a six-figure author said, “this is the way to do it,” you create pressure. And when you don't do it that way, you can think of yourself as a failure as opposed to thinking of it as, “No, this is just the way that I do things.” When you accept how you do things, if they result in effectively getting things done and feeling good about it at the same time, you have less resistance, you have less friction, you have less tension. Constantly learning, adapting, and evolving is good. But forcing ourselves to try to be or do something that we are not or that doesn't work for us, that causes needless anxiety. “I think a large part of it comes down to reminding myself WHY I write. This can mean looking back at positive reviews, so I can see how much joy others get from my writing, or even just writing something brand new for the sake of exploring an idea. Writing something just for me, rather than for an audience, reminds me how much I enjoy writing, which helps me to unwind a bit and approach my projects with more playfulness.” – Icy Sedgwick You can find The Relaxed Author: Take the Pressure Off Your Art and Enjoy the Creative Journey on CreativePennBooks.com as well as on your favorite online store or audiobook platform, or order in your library or bookstore. The post The Relaxed Author Writing Tips With Joanna Penn and Mark Leslie Lefebvre first appeared on The Creative Penn.

What does it really take to build a multi-six-figure author business with no advertising? Is running your own warehouse really necessary for direct sales success — or is there a simpler path using print-on-demand that works just as well? In this conversation, Sacha Black and I compare our very different approaches to selling direct, from print on demand to pallets of books, and explore why the right model depends entirely on who you are and what your goals are for your author business. In the intro, Memoir Examples and interviews [Reedsy, The Creative Penn memoir tips]; Written Word Media annual indie author survey results; Successful Self-Publishing Fourth Edition; Business for Authors webinars; Into the Drowning Deep by Mira Grant; Camino Portuguese Coastal on My Camino Podcast; Creating while Caring Community with Donn King; The Buried and the Drowned by J.F. Penn Today's show is sponsored by Bookfunnel, the essential tool for your author business. Whether it's delivering your reader magnet, sending out advanced copies of your book, handing out ebooks at a conference, or fulfilling your digital sales to readers, BookFunnel does it all. Check it out at bookfunnel.com/thecreativepenn This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Sacha Black is the author of YA and non-fiction for authors and previously hosted The Rebel Author Podcast. As Ruby Roe, she is a multi-six-figure author of sapphic romantasy. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights, and the full transcript is below. Show Notes Two models for selling direct: print on demand vs running your own warehouse. Plus, check out Sacha's solo Rebel Author episode about the details of the warehouse. Cashflow management Kickstarter lessons: pre-launch followers, fulfillment time, and realistic timelines How Sacha built a multi-six-figure business through TikTok with zero ad spend Matching your business model to your personality and skill set Building resilience: staff salaries, SOPs, and planning for when things change You can find Ruby at RubyRoe.co.uk and on TikTok @rubyroeauthor and on Instagram @sachablackauthor Transcript of the interview Joanna: Sacha Black is the author of YA and nonfiction for authors, and previously hosted the Rebel Author podcast. As Ruby Roe, she is a multi-six-figure author of sapphic romance. So welcome back to the show, Sacha. Sacha: Hello. Thank you for having me. It's always a pleasure to be here. Joanna: I'm excited to talk to you today. Now, just for context, for everybody listening, Sacha has a solo episode on her Rebel Author podcast, last week as we record this, which goes into specific lessons around the warehouse in more detail, including financials. So we are going to come at this from a slightly different angle in our discussion today, which is really about two different ways of doing selling direct. I want us to start though, Sacha, in case people don't know your background, in case they've missed out. Can you just give us a quick recap of your indie author journey, because you haven't just come out of nowhere and jumped into this business and done incredibly well? Sacha's Indie Author Journey Sacha: No, I really haven't. Okay. So 2013, I started writing. So 12 years ago I started writing with the intention to publish, because I was writing before, but not with the intention. 2017 I first self-published and then two years after that, in 2019, I quit the day job. But let me be clear, it wasn't because I was rolling in self-published royalties or commissions or whatever you want to call them. I was barely scraping by. And so those are what I like to call my hustle years because I mean, I still hustle, but it was a different kind. It was grind and hustle. So I did a lot of freelance work. I did a lot of VA work for other authors. I did speaking, I was podcasting, teaching courses, and so on and so forth. 2022, in the summer, I made a realisation that I'd created another job for myself rather than a business that I wanted to grow and thrive in and was loving life and all of that stuff. And so I took a huge risk and I slowed down everything, and I do mean everything. I slowed down the speaking, I slowed down the courses, I slowed down the nonfiction, and — I poured everything into writing what became the first Ruby Roe book. I published that in February 2023. In August/September 2023, I stopped all freelance work. And to be clear, at that point, I also wasn't entirely sure if I was going to be able to pay my bills with Ruby, but I could see that she had the potential there and I was making enough to scrape by. And there's nothing if not a little bit of pressure to make you work hard. So that is when I stopped the freelance. And then in November 2023, so two months later, I started TikTok in earnest. And then a month after that, December the eighth, I went viral. And then what's relevant to this is that two days after that, on December the 10th, I had whipped up my minimum viable Shopify, and that went live. Then roll on, I did more of the same, published more Ruby Roe books. I made a big change to my Shopify. So at that point it was still print on demand Shopify, and then February 2025, I took control and took the reins and rented a warehouse and started fulfilling distribution myself. The Ten-Year Overnight Success Joanna: So great. So really good for people to realise that 2013, you started writing with the intention, like, seriously, I want this to be what I do. And it was 2019 when you quit the day job, but really it was 2023 when you actually started making decent money, right? Sacha: Almost like we all need 10 years. Joanna: Yeah. I mean, it definitely takes time. So I wanted just to set that scene there. And also that you did at least a year of print on demand Shopify before getting your own warehouse. Sacha: Yeah, maybe 14 months. Joanna: Yeah, 14 months. Okay. So we are going to revisit some of these, but I also just want as context, what was your day job so people know? Sacha: So I was a project manager in a local government, quite corporate, quite conservative place. And I played the villain. It was great. I would helicopter into departments and fix them up and look at processes that were failing and restructure things and bring in new software and bits and bobs like that. The Importance of Business Skills Joanna: Yeah. So I think that's important too, because your job was fixing things and looking at processes, and I feel like that is a lot of what you've done and we'll revisit that. Sacha: How did I not realise that?! Joanna: I thought you did know that. No. Well, oh my goodness. And let's just put my business background in context. I'm sure most people have heard it before, but I was an IT consultant for about 13 years, but much of my job was going into businesses and doing process mapping and then doing software to fix that. And also I worked, I'm not an accountant, but I worked in financial accounting departments. So I think this is really important context for people to realise that learning the craft is one thing, but learning business is a completely different game, right? Sacha: Oh, it is. I have learnt — it's wild because I always feel like there's no way you can learn more than in your first year of publishing because everything is brand new. But I genuinely feel like this past 18 months I have learnt as much, if not more, because of the business, because of money, because of all of the other legal regulation type changes in the last 18 months. It's just been exhausting in terms of learning. It's great, but also it is a lot to learn. There is just so much to business. Joanna's Attempts to Talk Sacha Out of the Warehouse Joanna: So that's one thing. Now, I also want to say for context, when you decided to start a warehouse, how much effort did I put into trying to persuade you not to do this? Sacha: Oh my goodness, me. I mean a lot. There were probably two dinners, several coffees, a Zoom. It was like, don't do it. Don't do it. You got me halfway there. So for everybody listening, I went big and I was like, oh, I'm going to buy shipping containers and convert them and put them on a plot of land and all of this stuff. And Joanna very sensibly turned around and was like, hmm, why don't you rent somewhere that you can bail out of if it doesn't work? And I was like, oh yeah, that does sound like a good idea. Joanna: Try it, try it before you really commit. Okay. So let's just again take a step back because the whole point of doing this discussion for me is because you are doing really well and it is amazing what you are doing and what some other people are doing with warehouses. But I also sell direct and in the same way as you used to, which is I use Bookfunnel for ebooks and audiobooks and I use BookVault for print on demand books, and people can also use Lulu. That's another option for people. So you don't have to do direct sales in the way that you've done it. And part of the reason to do this episode was to show people that there are gradations of selling direct. Why Sell Direct? Joanna: But I wanted to go back to the basics around this. Why might people consider selling direct, even in a really simple way, for example, just ebooks from their website, or what might be reasons to sell direct rather than just sending everything to Amazon or other stores? Sacha: I think, well, first of all, it depends on what you want as a business model. For me, I have a similar background to you in that I was very vulnerable when I was in corporate because of redundancies, and so that bred a bit of control freakness inside me. And having control of my customers was really important to me. We don't get any data from Amazon or Kobo really, or anywhere, even though all of these distributors are incredible for us in our careers. We don't actually have direct access to readers, and you do with Shopify. You know everything about your reader, and that is priceless. Because once you have that data and you have delivered a product, a book, merchandise, something that that reader values and appreciates, you can then sell to them again and again and again. I have some readers who have been on my website who have spent almost four figures now. I mean, that is just — one person's done that and I have thousands of people who are coming to the website on a regular basis. So definitely that control and access to readers is a huge reason for doing it. Customising the Reader Relationship Sacha: And also I think that you can, depending on how you do this model, there are ways to do some of the things I'm going to talk about digitally as well. But for me, I really like the physical aspect of it. We are able to customise the relationship with our customers. We can give them more because we are in control of delivery. And so by that I mean we could give art prints, which lots of my readers really value. We can do — you could send those digitally if you wanted to, but we can add in extra freebies like our romance pop sockets, that makes them feel like they are part of my reader group. They're part of a community. It creates this belonging. So I think there is just so much more that you can do when you are in control of that relationship and in control of the access to it. Joanna: Yeah. And on that, I mean, one of the reasons we can do really cool print books — and again, we're going to come back to print on demand, but I use print on demand. You don't have to buy pallets of books as Sacha does. You can just do print on demand. Obviously the financials are different, but I can still do foiling and custom end papers and ribbons and all this with print on demand through BookVault custom printing and bespoke printing. The Speed of Money Joanna: But also, I think the other thing with the money — I don't know if you even remember this, because it's very different when you are selling direct — you can set up your system so you get paid like every single day, right? Or every week? Sacha: Yes. Joanna: So the money is faster because with Amazon, with any of these other systems, it can take 30, 60, 90 days for the money to get to you. So faster money, you are in more control of the money. And you can also do a lot more things like bundling and like you mentioned, much higher value that you could offer, but you can also make higher income. Average order value per customer because you have so many things, right? So that speed of money is very different. Sacha: It is, but it's also very dangerous. I know we might talk about cashflow more later, but— Joanna: Let's talk about it now. Managing Cashflow With Multiple Bank Accounts Sacha: Okay, cool. So one of the things that I think is the most valuable thing that I've ever done is, someone who is really clever told me that you're allowed more than one business account. Joanna: Just to be clear, bank accounts? Sacha: Yes, sorry. Yeah. Bank accounts. And one of my banks in particular enables you to have mini banks inside it, mini pots they call it. And what I do with pre-orders is I treat it a bit like Amazon. So that money will come in — you know, I do get paid daily pretty much — but I then siphon it off every week into a pot. So let's just say I've got one book on pre-order. Every week the team tells me how much we've got in pre-orders for that one product and all the shipping money, and I put it into an account and I leave it there. And I do not touch it unless it is to pay for the print run of that book or to pay for the shipping. Because one of the benefits of coming direct to me is that I promise to ship all pre-orders early, so we have to pay the shipping costs before necessarily Amazon might pay for its shipping costs because they only release on the actual release day. But that has enabled me to have a little savings scheme, but also guarantee that I can pay for the print run in advance because I haven't accidentally spent that money on something else or invested it. I've kept it aside and it also helps you track numbers as well, so you know how well that pre-order is doing financially. Understanding Cashflow as an Author Joanna: Yeah. And this cashflow, if people don't really know it, is the difference between when money comes in and when it goes out. So another example, common to many authors, is paying for advertising. So for example, if you run some ads one month, you're going to have to pay, let's say Facebook or BookBub or whoever, that month. You might not get the money from the sale of those books if it's from a store until two months later. In that case, the cash flows the other way. The money is sitting with the store, sitting on Amazon until they pay you later. This idea of cashflow is so important for authors to think about. Another, I guess even more basic example is you are writing your first book and you pay for an editor. Money goes out of your bank account and then hopefully you're going to sell some books, but that might take, let's say six months, and then some money will come back into your bank account. I think this understanding cashflow is so important at a small level because as it gets bigger and bigger — and you are doing these very big print runs now, aren't you? Talk a bit about that. The Risks of Print Runs Sacha: Yeah. So one of the things I was going to say, one of the benefits of your sell direct model is that you don't have to deal with mistakes like this one. So in my recent book, Architecti, that we launched at the end of September, we did a print run of a thousand books, maybe about 3,000 pounds, something like that, 2,000 pounds. And basically we ended up selling all thousand and more. So the pre-orders breached a thousand and we didn't have enough books. But what made that worse is that 20% of the books that arrived were damaged because there had been massive rain. So we then had to do a second print run, which is bad for two reasons. The first reason is that one, that space, two, the time it's going to take to get to you — it's not instant, it's not printed on demand. But also three, I then had to spend the same amount of money again. And actually if we had ordered 2,000 originally, we would've saved a bit more money on it per book. So you don't — if you are doing selling direct with a print on demand model, the number of pre-orders you get is irrelevant because they'll just keep printing, and you just get charged per copy. So there are benefits and disadvantages to doing it each way. Obviously, I'm getting a cheaper price per copy printed, but not if I mess up the order numbers. Is Running a Warehouse Just Another Job? Joanna: So I'm going to come back on something you said earlier, which was in 2022 you said, “I realised I made a job for myself.” Sacha: Yeah. Joanna: And I mean, I've been to your store. You obviously have people to help you. But one of my reservations about this kind of model is that even if you have people to help you, taking on physical book — even though you are not printing them yourself, you're still shipping them all and you're signing them all. And to me it feels like a job. So maybe talk about why you have continued — you have pretty much decided to continue with your warehouse. So why is this not a job? What makes this fun for you? The Joy of Physical Product Creation Sacha: I wish that listeners could see my face because I'm literally glittering. I love it. I literally love it. I love us being able to create cool and wacky things. We can make a decision and we can create that physical product really quickly. We can do all of these quirky things. We can experiment. We can do book boxes. So first of all, it's the creativity in the physical product creation. I had no idea how much I love physical product creation, but there is something extremely satisfying about us coming up with an idea that's so integrated in the book. So for example, one of my characters uses, has a coin, a yes/no coin. She's an assassin and she flips it to decide whether or not she's going to assassinate somebody. We've actually designed and had that coin made, and it's my favourite item in the warehouse. It's such a small little thing, but I love it. And so there is a lot of joy that I derive from us being able to create these items. Sending Book Mail and Building Community Sacha: I think the second thing is I really love book mail. There is no better gift somebody can give me than a book. And so I do get a lot of satisfaction from knowing we're sending out lots and lots of book presents to people and we get to add more to it. So some of the promises that we make are: I sign every book and we give gifts. We have character art and, like I've mentioned before, pop sockets and all these kinds of things. And I get tagged daily in unboxings and stories and things like this where people are like, oh my gosh, I didn't realise I was going to get this, this, and this. And I just — it's like crack to me. I get high off of it. So I can't — this is not for everybody. This is a logistical nightmare. There are so many problems inherent in this business model. I love it. Discovering a Love of Team Building Sacha: And I think the other thing, which is very much not for a lot of authors — I did not realise that I actually really like having a team. And that has been a recent realisation. I really was told that I'm not a team player when I was in corporate, that I work alone, all of this nonsense. And I believed that and taken it on. But finding the right team, the right people who love the jobs that they do inside your business and they're all as passionate as you, is just life changing. And so that also helps me continue because I have a really great team. Joanna: I do have to ask you, what is a pop socket? Sacha: It's a little round disc that has a mechanism that you can pull out and then you — and it has a sticky command strip back and you can pop it on the back of your phone or on the back of a Kindle and it helps you to hold it. I don't know how else to describe it. It just helps you to hold the device easier. Joanna: Okay. I'm sure I wasn't the only one who was confused. I'm like, why are you doing electrical socket products? Know What Kind of Person You Are Joanna: But I think this actually does demonstrate another point, and I hope people listening — I hope you can sort of — why we are doing this partly is to help you figure out what kind of person you are as well. Because I can't think of anything worse than having lots of little boxes! And I've been in Sacha's thing and there's all these little stickers and there's lots of boxes of little things that they put in people's packages, which make people happy. And I'm like, oh, I just don't like packages of things. And I mean, you geek out on packaging, don't you as well? Sacha: Oh my goodness. Yeah. One of the first things I did when we got the warehouse was I actually went to a packaging expo in Birmingham. It was like this giant conference place and I just nerded out there. It was so fun. And one of the things that I'm booked to do is an advent calendar. And that was what drove me there in the first place. I was looking for a manufacturer that could create an advent calendar for us. I have two. I'm not — I have two advent calendars this year because I love them so much. But yeah, the other thing that I was going to say to you is I often think that as adults, we can find what we're supposed to do rooted in our childhood. And I was talking the other day and someone said to me, what toy do you remember from your youth? And I was like, oh yeah. The only one that I can remember is that I had a sticker maker. I like — that makes sense. You do like stickers. And I do. Yeah. Digital Minimalism vs Physical Products Joanna: Yeah, I do. And I think this is so important because I love books. I buy a lot of books. I love books, but I also get rid of a lot of books. I know people hate this, but I will just get rid of bags and bags of books. So I value books more for what's inside them than the physical product as such. I mean, I have some big expensive, beautiful books, but mostly I want what's in them. So it's really interesting to me. And I think there's a big difference between us is just how much you like all that stuff. So if you are listening, if you are like a digital minimalist and you don't want to have stuff around your house, you definitely don't want a warehouse. You don't want all the shipping bits and bobs. You are not interested in all that. Or even if you are, you can still do a lot of this print on demand. Then I think that's just so important, isn't it? I mean, did you look at the print on demand merch? Did you find anything you liked? The Draw of Customisation Sacha: Yeah, we did, but I think for me it was that customisation. We are now moving towards — I've just put an order in this morning for 10,000 customised boxes. We've got our own branding on them. We've got a little naughty, cheeky message when they flip up the flap. And it's little things like that that you can't — you know, we wouldn't have control over what was sent. So much of what I wanted, and some of the reasons for me doing it, is that I wanted to be able to sign the books. I was being asked on a daily basis if people could buy signed books from me, and it was driving me bonkers not being able to say yes. But also being able to send a website mailing list sign-up in the box, or being able to give them a discount in the box. I mean, I know you do that, but yeah, there was just a lot more customisation and things that we could do if we were controlling the shipping. Also, I wanted to pack the boxes, the books better. So we wanted to be able to bubble wrap things or we wanted to be able to waterproof things because we had various different issues with deliveries and so we wanted a bit more control over that. So yeah, there were just so many reasons for us to do it. Print on Demand Is Still Fantastic Sacha: Look, don't get me wrong, if I suddenly wanted to go off travelling for a year, then maybe I would shut down the warehouse and go back to print on demand. I think print on demand is fantastic. I did it for 14 months before I decided to open a warehouse. It is the foundation of most authors' models. So it's fantastic. I just want to do more. Joanna: Yeah. You want to do more of it. Life Stage Matters Joanna: We should also, I also wanted to mention your life stage. Because when we did talk about it, your son is just going to secondary school, so we knew that you would be in the same area, right? Sacha: Yeah. Joanna: Because I said to you, you can't just do this and — well, you can, you could ditch it all. But the better decision is to do this for a certain number of years. If you're going to do it, it needs time, right? So you are at that point in your life. Sacha: Yeah, absolutely. We — I mean, we are going to move house, I think, but not that far away. We'll still be in reachable distance of the warehouse. And yeah, the staying power is so important because it's also about raising awareness. You have to train readers to come to you. You have to show them why it's beneficial for them to order directly from you. Growing the Business Year Over Year Sacha: And then you also have to be able to iterate and add more products. Like you were talking earlier about increasing that average order value. And that does come from having more products, but more products does create other issues like space, which may or may not be suffering issues with now. But yeah, so for example, 2024, which was the first real year, I did about 73 and a half thousand British pounds. And then this year, where — as we record this, it's actually the 1st of December — and I'm on 232,000. So from year one to year two, it's a huge difference. And that I do think is about the number of products and the number of things that we have on there. Joanna: And the number of customers. I guess you've also grown your customer base as well. And one of the rules, I guess, in inverted commas, of publishing is that the money is in the backlist. And every time you add to your backlist and every launch, you are selling a lot more of your backlist as well. So I think as time goes on, yeah, you get more books. Kickstarter as an Alternative Joanna: But let's also talk about Kickstarter because I do signed books for my Kickstarters and to me the Kickstarter is like a short-term ability to do the things you are doing regularly. So for example, if you want to do book boxes, you could just do them for a Kickstarter. You don't have to run a warehouse and do it every single day. For example, your last Kickstarter for Ruby Roe made around 150,000 US dollars, which is amazing. Like really fantastic. So just maybe talk about that, any lessons from the Kickstarter specifically, because I feel like most people, for most people listening, they are far more likely to do a Kickstarter than they are to start a warehouse. Pre-Launch Followers Are Critical Sacha: Yeah, so the first thing is even before you start your Kickstarter, the pre-launch follow accounts are critical. So a lot of people think — well, I guess there's a lot of loud noise about all these big numbers about how much people can make on Kickstarter, but actually a lot of it is driven by you, the author, pushing your audience to Kickstarter. So we actually have a formula now. Somebody more intelligent gave this to me, but essentially, based on my own personal campaign data — so this wouldn't necessarily be the same for other people — but based on my campaign data, each pre-launch follower is worth 75 pounds. And then we add on seven grand, for example. So on campaign three, which was the most recent one, I had 1,501 pre-launch followers. And when you times that by 75 and you add on seven grand, it makes more or less exactly what we made on the campaign. And the same formula can be applied to the others. So you need more pre-launch followers than you think you do. And lots of people don't put enough impetus on the marketing beforehand. Almost all of our Kickstarter marketing is beforehand because we drive so many people to that follow button. Early Bird Pricing and Fulfillment Time Sacha: And then the other thing that we do is that we do early bird pricing. So we get the majority of our income on a campaign on day one. I think it was something wild, like 80% this time was on day one, so that's really important. The second thing is it takes so, so very much longer than you think it does to fulfil a campaign, and you must factor in that cost. Because if it's not you fulfilling, you are paying somebody else to fulfil it. And if it is you fulfilling it, you must account for your own time in the pricing of your campaign. And the other thing is that the amount of time it takes to fulfil is directly proportionate to the size of the campaign. That's one thing I did not even compute — the fact that we went from about 56,000 British pounds up to double that, and the time was exponentially more than double. So you do have to think about that. Overseas Printing and Timelines Sacha: The other lesson that we have learned is that overseas printing will drag your timelines out far longer than you think it does. So whatever you think it's going to take you to fulfil, add several months more onto that and put that information in your campaign. And thankfully, we are now only going to be a month delayed, whereas lots of campaigns get up to a year delayed because they don't consider that. Reinvesting Kickstarter Profits Sacha: And then the last thing I think, which was really key for us, is that if you have some profit in the Kickstarter — because not all Kickstarters are actually massively profitable because they either don't account enough for shipping or they don't account enough in the pricing. Thankfully, ours have been profitable, but we've actually reinvested that profit back into buying more stock and more merchandise, which not everybody would want to do if they don't have a warehouse. However, we are stockpiling merchandise and books so that we can do mystery boxes later on down the line. It's probably a year away, but we are buying extra of everything so that we have that in the warehouse. So yeah, depending on what you want to do with your profit, for us it was all about buying more books, basically. Offering Something Exclusive Sacha: I think the other thing to think about is what is it that you are doing that's exclusive to Kickstarter? Because you will get backers on Kickstarter who want that quirky, unique thing that they're not going to be able to get anywhere else. But what about you? Because you've done more Kickstarters than me. What do you think is the biggest lesson you've learned? Reward Tiers and Bundling Joanna: Oh, well I think all of mine together add up to the one you just did. Although I will comment on — you said something like 75 pounds per pre-launch backer. That is obviously dependent on your tiers for the rewards, so most authors won't have that amount. So my average order value, which I know is slightly different, but I don't offer things like book boxes like you have. So a lot of it will depend on the tiers. Some people will do a Kickstarter just with an ebook, just with one ebook and maybe a bundle of ebooks. So you are never going to make it up to that kind of value. So I think this is important too, is have a look at what people offer on their different levels of Kickstarter. And in fact, here's my AI tip for the day. What you can do — what I did with my Buried and the Drowned campaign recently — is I uploaded my book to ChatGPT and said, tell me, what are some ideas for the different reward tiers that I can do on Kickstarter? And it will give you some ideas for what you can do, what kind of bundles you might want to do. So I think bundling your backlist is another thing you can do as upsells, or you can just, for example, for me, when I did Blood Vintage, I did a horror bundle when it was four standalone horror books in one of the upper tiers. So I think bundling is a good way. Also upselling your backlist is a really good way to up things. And also if you do it digitally, so for ebooks and audiobooks, there's a lot less time in fulfillment. Focus on Digital Products Too Joanna: So again, yours — well, you make things hard, but also more fun according to you, because most of it's physical, right? In fact, this is one of the things you haven't done so well, really, is concentrate on the digital side of things. Is that something you are thinking about now? Sacha: Yeah, it is. I mean, we do have our books digitally on the website. So the last — I only had one series in Kindle Unlimited, and I took those out in January. But so we do have all of the digital products on the website, and the novellas that we do, we have in all formats because I narrate the audio for them. So that is something that we're looking at. And since somebody very smart told me to have upsell apps on my website, we now have a full “get the everything bundle” in physical and digital and we are now selling them as well. Surprising. Definitely not you. So yeah, we are looking at it and that's something that we could look at next year as well for advertising because I haven't really done any advertising. I think I've spent about 200 pounds in ads in the last four months or something. It's very, very low level. So that is a way to make a huge amount of profit because the cost is so low. So your return, if you're doing a 40 or 50 pound bundle of ebooks and you are spending, I don't know, four pounds in advertising to get that sale, your return on that investment is enormous for ads. So that is something that we are looking at for next year, but it just hasn't been something that we've done a huge amount of. A Multi-Six-Figure Author With No Ads Joanna: Yeah. Well, just quoting from your solo episode where you say, “I don't have any advertising costs, customers are from my mailing list, TikTok and Instagram.” Now, being as you are a multi-six-figure author with no ads, this is mostly unthinkable for many authors. And so I wonder if, maybe talk about that. How do you think you have done that and can other people potentially emulate it, or do you think it's luck? It's Not Luck, It's Skill Set Sacha: Do you know, this is okay. So I don't think it's luck. I don't believe in luck. I get quite aggressive about people flinging luck around. I know some people are huge supporters of luck. I'm like, no. Do I think anybody can do it? Do you know, I swing so hard on this. Sometimes I say yes, and sometimes I think no. And I think the brutal truth of it is that I know where my skill set lies and I lean extremely heavily into it. So what do I mean by that? TikTok and Instagram are both very visual mediums. It is video footage. It is static images. I am extremely comfortable on camera. I am an ex-theatre kid. I was on TV as a kid. I did voiceover work when I was younger. This is my wheelhouse. So acting a bit like a tit on TikTok on a video, I am very comfortable at doing that, and I think that is reflected in the results. Consistency Without Burnout Sacha: And the other part of it is because I am comfortable at doing it, I enjoy it. It makes me laugh. And therefore it feels easy. And I think because it feels easy, I can do it over and over and over again without burning out. I started posting on TikTok on November the 19th, 2023, and I have posted three times a day every day since. Every single day without stopping, and I do not feel burnt out. And I definitely feel like that is because it's easy for me because I am good at it. Reading the Algorithm Sacha: The other thing that I think goes in here is that I'm very good at reading what's working. So sorry to talk Clifton Strengths, but my number one Clifton Strength is competition. And one of the skills that has is understanding the market. We're very good at having a wide view. So not only do I read the market on Amazon or in bookstores or wherever I can, it's the same skill set but applied to the algorithm. So I am very good at dissecting viral videos and understanding what made it work, in the same way somebody that spends 20,000 pounds a month on Facebook advertising is very good at doing analytics and looking at those numbers. I am useless at that. I just can't do it. I just get complete shutdown. My brain just says no, and I'm incapable of running ads. That's why I don't do it. Not Everyone Can Do This Sacha: So can anybody do this? Maybe. If you are comfortable on camera, if you enjoy it. It's like we've got a mutual friend, Adam Beswick. We call him the QVC Book Bitch because he is a phenomenon on live videos on TikTok and Instagram and wherever he can sell. Anything on those lives. It is astonishing to watch the sales pop in as he's on these lives. I can't think of anything worse. I will do a live, but I'll be signing books and having a good old chitchat. Not like it's — like that hand selling. Another author, Willow Winters, has done like 18 in-person events this year. I literally die on the inside hearing that. But that's what works for them and that's what's helping grow their business models. So ah, honestly, no. I actually don't think anybody can do what I've done. I think if you have a similar skill set to me, then yes you can. But no, and I know that I don't want to crush anybody listening. Do you like social media? I like social media. Do you like being on camera? Then yeah, you can do it. But if you don't, then I just think it's a waste of your time. Find out what you are good at, find out where your skill set is, and then lean in very, very hard. Writing to Your Strengths and Passion Joanna: I also think, because let's be brutal, you had books before and they didn't sell like this. Sacha: Yep. Joanna: So I also think that you leaned into — yes, of course, sapphic romance is a big sub-genre, but you love it. And also it's your lived experience with the sapphic sub-genre. This is not you chasing a trend, right? I think that's important too because too many people are like, oh, well maybe this is the latest trend. And is TikTok a trend? And then try and force them together, whereas I feel like you haven't done that. Sacha: No, and actually I spoke to lots of people who were very knowledgeable on the market and they all said, don't do it. And the reason for this is that there were no adult lesbian sapphic romance books that were selling when I looked at the market and decided that this was what I wanted to write. And I was like, cool, I'm going to do it then. And rightly so, everyone was like, well, there's no evidence to suggest that this is going to make any money. You are taking a huge risk. And I was like, yeah, but I will. I knew from the outset before I even put a word to the page how I was going to market it. And I think that feeling of coming home is what I — I created a home for myself in my books and that is why it's just felt so easy to market. Lean Into What You're Good At Sacha: It's like you, with your podcasting. Nobody can get anywhere near your podcast because you are so good at it. You've got such a history. You are so natural with your podcasting that you are just unbeatable, you know? So it's a natural way for you to market it. Joanna: Many have tried, but no, you're right. It's because I like this. And what's so funny — I'm sure I've mentioned it on the show — but I did call you one day and say, okay, all right, show me how to do this TikTok thing. And you spent like two hours on the phone with me and then I basically said no. Okay. I almost tried and then I just went, no, this is definitely not for me. And I think that this has to be one of the most important things as an author. Maybe some people listening are just geeking out over packaging like you are, and maybe they're the people who might look at this potential business model. Whereas some people are like me and don't want to go anywhere near it. And then other people like you want to do video and maybe other people like me want to do audio. So yeah, it's so important to find, well, like you said, what does not work for you? What is fun for you and when are you having a good time? Because otherwise you would have a job. Like to me, it looks like a job, you having a warehouse. But to you, it's not the same as when you were grinding it out back in 2022. Packing Videos Are Peak Content Sacha: Completely. And I think if you look at my social media feeds, they are disproportionately full of packing videos, which I think tells you something. Joanna: Oh dear. I just literally — I'm just like, oh my, if I never see any more packaging, I'll be happy. Sacha: Yeah. That's good. The One Time Sacha Nearly Burnt It All Down Sacha: I have to say, there was one moment where I doubted everything. And that was at the end — but basically, in about, of really poor timing. I ended up having to fulfil every single pre-order of my latest release and hand packing about a thousand books in two weeks. And I nearly burnt it all to the ground. Joanna: Because you didn't have enough staffing, right? And your mum was sick or something? Sacha: Yeah, exactly that. And I had to do it all by myself, and I was alone in the warehouse and it was just horrendous. So never again. But hey, I learned the lessons and now I'm like, yay, let's do it again. Things Change: Building Resilience Into Your Business Joanna: Yeah. And make sure there's more staffing. Yes, I've talked a lot on this show — things change, right? Things change. And in fact, the episode that just went out today as we record this with Jennifer Probst, which she talked about hitting massive bestseller lists and doing just incredibly well, and then it just dropped off and she had to pivot and change things. And I'm not like Debbie Downer, but I do say things will change. So what are you putting in place to make sure, for example, TikTok finally does disappear or get banned, or that sapphic romance suddenly drops off a cliff? What are you doing to make sure that you can keep going in the future? Managing Cash Flow and Salaries Sacha: Yeah, so I think there's a few things. The first big one is managing cash flow and ensuring that I have three to six months' worth of staff salaries, for want of a better word, in an account. So if the worst thing happens and sales drop off — because I am responsible for other people's income now — that I'm not about to shaft a load of people. So that really helps give you that risk reassurance. Mailing Lists and Marketing Funnels Sacha: The second thing is making sure that we are cultivating our mailing lists, making sure that we are putting in infrastructure, like things like upsell apps. And, okay, so here's a ridiculous lesson that I learned in 2025: an automation sequence, an onboarding automation sequence, is not what people mean when they say you need a marketing funnel. I learned this in Vegas. A marketing funnel will sell your products to your existing readers. So when a customer signs up to your mailing list because they've purchased something, they will be tagged and then your email flow system will then send them a 5% discount on this, or “did you know you could bundle up and get blah?” So putting that kind of stuff in place will mean that we can take more advantage of the customers that we've already got. Standard Operating Procedures Sacha: It's also things like organisational knowledge. My team is big enough now that there are things in my business I don't know how to do. That's quite daunting for somebody who is a control freak. So I visited Vegas in 2025 and I sat in a session all on — this sounds so sexy — but standard operating procedures. And now I've given my team the job of creating a process instruction manual on how they do each of their tasks so that if anybody's sick, somebody else can pick it up. If somebody leaves, we've got that infrastructure in place. And even things down to things like passwords — who, if I unfortunately got hit by a car, who can access my Amazon account? Stuff like that, unfortunately. Joanna: Yeah, I know. Well, I mean, that would be tragic, wouldn't it? Sacha: But it's stuff like that. Building Longer Timelines Sacha: But then also more day-to-day things is putting in infrastructure that pulls me out. So looking more at staffing responsibilities for staffing so that I don't always have to be there, and creating longer timelines. That is probably the most important thing that we can do because we've got a book box launching next summer. And we both had the realisation — I say we, me and my operations manager — had the realisation that actually we ought to be commissioning the cover and the artwork now because of how long those processes take. So I'm a little bit shortsighted on timelines, I think. So putting a bit more rigour in what we do and when. We now have a team-wide heat map where we know when the warehouse is going to be really, really full, when staff are off, when deliveries are coming, and that's projected out a year in advance. So lots and lots of things that are changing. And then I guess also eventually we will do advertising as well. But that is a few months down the line. Personal Financial Resilience Sacha: And then on the more personal side, it's looking at things like not just how you keep the business running, but how do you keep yourself running? How do you make sure that, let's say you have a bad sales month, but you still have to pay your team? How are you going to get paid? So I, as well as having put staff salaries away, I also have my own salary. I've got a few months of my own salary put away. And then investing as well. I know, I am not a financial advisor, but I do invest money. I serve money that I pay myself. You can also do things like having investment vehicles inside your business if you want to deal with extra cash. And then I am taking advice from my accountant and my financial advisor on do I put more money into my pension — because did I say that I also have a pension? So I invest in my future as well. Or do I set up another company and have a property portfolio? Or how do I essentially make the money that is inside the business make more money rather than reinvesting it, spending it, and reinvesting it on things that don't become assets or don't become money generating? What can I do with the cash that's inside the company in order to then make it make more for the long term? Because then if you do have a down six months or worse, a down year, for example, you've got enough cash and equity inside the business to cover you during those lower months or years or weeks — or hopefully just a day. Different Business Models for Different Authors Joanna: Yes, of course. And we all hope it just carries on up and to the right, but sometimes it doesn't work that way. So it's really great that you are doing all those things. And I think what's lovely and why we started off with you giving us that potted history was it hasn't always been this way. So if you are listening to this and you are like, well, I've only got one ebook for sale on Amazon, well that might be all you ever want to do, which is fine. Or you can come to where my business model is, which is mostly even — I use print on demand, but it's mostly digital. It's mostly online. It's got no packaging that I deal with. Or you can go even further like Sacha and Adam Beswick and Willow Winters. But because that is being talked about a lot in the community, that's why we wanted to do this — to really show you that there's different people doing different things and you need to choose what's best for you. What Are You Excited About for 2026? Joanna: But just as we finish, just tell us what are you excited about for 2026? Sacha: Oh my goodness me. I am excited to iterate my craft. And this is completely not related to the warehouse, but I have gotten myself into a position where I get to play with words again. So I'm really excited for the things that I'm going to write. But also in terms of the warehouse, we've got the new packaging, so getting to see those on social media. We are also looking at things like book boxes. So we are doing a set of three book boxes and these are going to be new and bigger and better than anything that we've done before. And custom tailored. Oh, without giving too much away, but items that go inside and also the artwork. I love working with artists and commissioning different art projects. But yeah, basically more of the same, hopefully world domination. Joanna: World domination. Fantastic. So basically more creativity. Sacha: Yeah. Joanna: And also a bigger business. Because I know you are ambitious and I love that. I think it's really good for people to be ambitious. Joanna: Oh, I do have another question. Do you have more sympathy for traditional publishing at this point? Sacha: How dare you? Unfortunately, yeah. I really have learnt the hard way why traditional publishers need the timelines that they need. This latest release was probably the biggest that — so this latest release, which was called Architecting, is the reason that I did the podcast episode, because I learned so many lessons. And in particular about timelines and how tight things get, and it's just not realistic when you are doing this physical business. So that's another thing if you are listening and you are like, oh no, no, no, I like the immediacy of being able to finish, get it back from the editor and hit publish — this ain't for you, honey. This is not for you. Joanna: Yeah. No, that's fantastic. Where to Find Sacha and Ruby Roe Joanna: So where can people find you and your books online? Sacha: For the Ruby Empire, it's RubyRoe.co.uk and RubyRoeAuthor on TikTok if you'd like to see me dancing like a wally. And then Instagram, I'm back as @SachaBlackAuthor on Instagram. Joanna: Brilliant. Thanks so much for your time, Sacha. That was great. Sacha: Thank you for having me.The post Two Different Approaches To Selling Books Direct With Sacha Black And Joanna Penn first appeared on The Creative Penn.

Orna Ross and Joanna Penn sit down for a candid, back-and-forth debrief on Author Nation and SelfPubCon 2025, and some of the bigger creative questions raised by the conferences. They unpack the benefits and challenges of physical versus online events, then broaden the conversation into creative courage and change. Discover Drew Davies's "kill two things" rule, why Orna pressed pause on her Go Creative! series, and how Joanna is stepping into a new season with her Masters in Death, Religion, and Culture. As ever, you'll enjoy honest reflection, practical takeaways, and permission to step boldly into your own next creative chapter. About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

In early November 2025, I attended and spoke at Author Nation in Las Vegas. It was a fantastic conference for authors at all levels, and in this episode, I share my lessons learned and tips from reflecting on the event. The post Lessons Learned From Author Nation 2025 With Joanna Penn first appeared on The Creative Penn.

Send us a text! We'd love to hear your thoughts on the show.If you've ever ended a writing day with sore wrists, tight shoulders, and a brain that feels like mush, this conversation is for you. In this episode, I'm joined by my friend Sarah Elisabeth Sawyer—author of 19 books and the creator of two signature programs: Fiction Writing: American Indians (for writing authentic stories that honor Native history and culture) and the Dictation Bootcamp for authors. You may know Sarah from Joanna Penn's The Creative Penn podcast, Jane Friedman's blog, or Writer's Digest. She's generous, practical, and wildly encouraging about helping writers write more comfortably and consistently.Sarah didn't become a “natural” dictator overnight. In fact, she tried and failed multiple times—starting back in 2013 with Dragon Anywhere—before finding a simple routine that stuck. The turning point? A kitchen-sink moment when a full backstory scene arrived in her head and she spoke it into her phone while doing the dishes. Twenty minutes later she had ~1,500 words that would have otherwise vanished. That one experiment led her to dictate an entire novel, and since then she's dictated 14 books (11 already published, with more on the way). Her writing speed doubled, but more importantly, she built a healthier, more sustainable practice.In this episode, you'll hear about:Why dictation isn't just about speed—it's about sustainability, creativity, and capturing scenes before they disappear.Practical ways to dictate (curled up on the couch, during a morning routine, on a walk, or at your desk).How to start messy on purpose so your brain learns the new skill without shutting down.The three biggest beginner mistakes—and how to avoid them.About the Dictation Bootcamp: Sarah's four-day Bootcamp is intentionally beginner-friendly. We start with a casual “pre-party,” then three days of step-by-step training. Day 1 is simply getting your existing device to work (no fancy setup required). Day 2 builds confidence with an easy, low-pressure exercise. Day 3 guides you into dictating your first scene of fiction. There's community support for device quirks (PC, Mac, Android, iPhone) and simple workflows into your writing software (e.g., Scrivener or Atticus). The goal isn't to finish a novel in a weekend—it's to lower the bar so you can take your first real steps.Join Me! I'm signing up for Sarah's Dictation Bootcamp, and I'd love for you to come with me. Even if you decide it's not your forever tool, you'll finish knowing exactly how to make dictation work for your writing life. Click the link above and let's try this together.

In this episode, Jodi explains why direct sales have become the future of independent publishing and a must-have strategy for business-owner authors. She shares the pros and cons of selling books directly, why it offers more control, and how it helps you increase ROI by using customer data, sales multipliers, and bundling strategies.   Time Stamps: 00:00 – Welcome and episode introduction 01:00 – The shift away from Amazon and third-party sellers 03:00 – Industry insight from Joanna Penn on direct sales as “the future” 05:30 – Why control matters for business-owner authors 09:00 – Print-on-demand eliminates storage headaches 12:00 – The real costs of selling direct (and why they're manageable) 15:00 – The pros: customer data, retargeting, and sales multipliers 20:00 – Bundling strategies and increasing the value of each sale 24:00 – Comparing royalties: direct vs. Amazon 29:00 – Why third-party sellers don't care about your business growth 34:00 – The ROI of direct sales and next steps for authors 38:00 – Final thoughts and wrap-up   Keywords: direct sales, book marketing, author profit, sales multipliers, bundling, print on demand, self-publishing, independent publishing, ROI for authors, author platform, business ecosystem, book as marketing tool, customer data, Amazon alternatives   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1CKCFcVHZun2eNGJeHefygLh0Vzm0qu0aDpVk52ttaP0/edit?usp=sharing  

What did you think of this episode?How good are you at speaking your story? Have you considered dictation? Today's guest is gonna rock your writing world!Welcome to Your Best Writing Life, an extension of the Blue Ridge Mountains Christian Writers Conference held in the beautiful Blue Ridge Mountains of NC. I'm your host, Linda Goldfarb. Each week, I bring tips and strategies from writing and publishing industry experts to help you excel in your craft. I'm so glad you're listening in. During this episode, you'll learn about … Dictating your story. This is speaking instead of typing.My industry expert is… Sarah Elisabeth Sawyer. Sarah is an author and writing instructor. She has appeared on Joanna Penn's The Creative Penn podcast, Jane Friedman's blog, Writer's Digest magazine, and more. Sarah also hosts The Confident Fiction Author podcast, which encourages authors to pursue their best creative lifestyles.Linda - Alright, let's head into our content for today… Dictating Your Story.1.    How did you personally get started with dictation, and what was your learning curve like?2.    What kind of impact has dictation had on your writing output?3.    What exactly is dictation, and how does it work for writers?Listener giveaway... a live Dictation Bootcamp for Authors coming up on October 14, 2025. The link isn't live yet, but you can share: https://www.fictioncourses.com/dictation Learn about the Dictation Bootcamp Learn About Morning Pages Mini-courseYou can find out more at https://www.fictioncourses.com/dictation, https://fictioncourses.substack.com, https://www.choctawspirit.com, https://www.fictioncourses.com/   Visit Your Best Writing Life website.Join our Facebook group, Your Best Writing LifeYour host - Linda Goldfarb#1 Podcast in the "Top 50+ Must-Have Tools and Resources for Christian Writers in 2024". Awarded the Spark Media 2022 Most Binge-Worthy PodcastAwarded the Spark Media 2023 Fan Favorites Best Solo Podcast

On the Self-Publishing with ALLi Podcast, Orna Ross and Joanna Penn focus on business models and ethics for indie authors. They look at how “windowing” releases and short KU stints can fit into a publishing strategy, and why managing cash flow is critical for crowdfunding and direct sales. They also examine the collapse of Unbound/Boundless, highlighting the importance of rights-reversion clauses in contracts, and discuss issues of reader trust in memoir. The conversation extends to pen names, ghostwriting, and AI, emphasizing the need for transparency in building lasting relationships with readers. About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

In this episode of Brave New Bookshelf, hosts Steph Pajonas and Danica Favorite engage in a captivating discussion with Joanna Penn, a pioneering author and podcaster from The Creative Penn. They discuss the transformative role of AI in the publishing industry, as Joanna shares her journey of integrating AI tools into her creative process. From using AI for deep research and generating book titles to crafting captivating book covers, Joanna illustrates how technology can amplify creativity and streamline productivity. Discover how AI can be a powerful ally in authorship, allowing writers to focus on what truly brings them joy. Visit our website https://bravenewbookshelf.com to view the full episode notes, links and apps mentioned in the episode, and the full transcript.

Most authors either avoid AI or use it badly. Let's fix that.Authors who learn to use AI find that they have more time to write better books.In this week's episode, Joanna Penn and I break down where to start, which tools are actually worth using, and how to get useful output instead of bland tasteless, voiceless, AI slop.You'll learnHow to prompt ChatGPT like a coworkerThe best tools for images, deep research reports, audio, and marketing tasksWays to use AI that you probably haven't considered beforeThe most important AI prompting tip you will ever learnListen now or read the blog version to learn how AI can do tasks you hate, sharpen your author voice, and give you more time to do the creative work you wanted to do when you first started writing.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show

How do you know when an idea should become a poem or a short story instead of a longer work? How can indie authors publish and market poetry and short fiction in today's market? Joanna Penn and Orna Ross explore the creative processes, and the business behind writing short-form work, and discuss why being authentically […] The post Writing And Publishing Short Stories And Poetry With J.F. Penn And Orna Ross first appeared on The Creative Penn.

What marketing principles remain true regardless of the tools you use? What are the different ways you can market your book, whatever your genre? In this episode, I share two chapters from my audiobook, Successful Self-Publishing, Fourth Edition. In the intro, Pricing strategies on The Biz Book Broadcast; What to do Three Years Before your […] The post Book Marketing Tips For Fiction And Non-Fiction Authors With Joanna Penn first appeared on The Creative Penn.

Pricing your book is confusing + most authors get it completely wrong. Joanna Penn joins me sift through the options. She's published over 40 books, so she's definitely figured out what does + doesn't work. We talk through pricing everything - ebooks, paperbacks, audiobooks, super fancy hardback editions + even Kickstarter campaigns. If you're wondering whether your book should cost $2.99 or $12.99, or you're curious about actually making money from writing (it can be done), this one's for you. Joanna knows her stuff + she's not precious about sharing the numbers that work. Perfect timing for me - I'm definitely stealing her advice for Think Like a Film Crew. Look for more shows in this Your Biz Needs a Book strand where we convince you that your business will be vastly improved by having a book.  Books discussed in this episode: Writing the Shadow - Joanna Penn Death Valley - Joanna Penn Joanna's website: thecreativepenn.com Joanna's podcast: The Creative Penn Podcast ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

On the Self-Publishing with ALLi Podcast, Orna Ross and Joanna Penn talk about the creative process behind poetry and short fiction. They reflect on how they decide what form a piece should take, how emotion and memory shape their work, and why writing short can sometimes be harder than long. They also discuss editing, publishing, and why indie authors have the freedom to write what matters to them. Sponsor This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

Joanna Penn, host of the Creative Penn Podcast had me on to talk about:

On the Creative Self-Publishing stream of the Self-Publishing with ALLi Podcast, Orna Ross and Joanna Penn discuss creative confidence and the process of finding and sustaining an author voice. They talk about how life events, like grief or illness, can interrupt creativity, and how daily practices such as journaling or walking can help maintain a sense of continuity. The conversation also covers how recurring themes shape a writer's voice, how AI tools like voice cloning are changing audiobook production, and how authors can decide when and how to use these tools without losing their individual style. Sponsor This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

Join hosts J.D. Barker, Christine Daigle, Jena Brown, and Kevin Tumlinson as they discuss the week's entertainment news, including stories about Pizza Hut, folding e-readers, and The Great Gatsby. Then, stick around for a chat with Joanna Penn!I'm Jo Frances (J.F.) Penn, Award-nominated, New York Times and USA Today bestselling author of thrillers, dark fantasy, and crime. My stories blend my love of travel with adventure at the edge of the supernatural. They all deal with the theme of good vs evil.I live in Bath, England with my husband and two British shorthair cats, Cashew and Noisette.When I'm not traveling for book research, I enjoy walking by the canal, and a nice gin and tonic.You can find me on Instagram @jfpennauthor and Facebook @jfpennauthor.I share my travels and interview other authors about the places that inspire them on my Books And Travel Podcast.I love reading, and my favorite authors include John Connolly, Jonathan Maberry, and Stephen King. I also read a lot of non-fiction for book research, which I share in the Author's Note at the back of my books/stories.If you want to hear about my latest book launches, or learn about special deals on my stories, or get behind the scenes research and photos — or if you'd like to be part of my Reader's Group, the Pennfriends, then click here to sign up for my email list.

In this newest episode of the En Factor, we are absolutely thrilled to be joined by Joanna Penn, a long time author, podcaster, and international professional speaker! Joanna joins us from the United Kingdom, where she has written a wide variety of genres over her career from nonfiction providing guidance and advice surrounding authoring and self-publishing, to fictional thrillers, dark fantasy, and memoirs under the name J.F. Penn. Since transitioning out of an IT consultant job to begin writing nearly twenty years ago, Joanna has been recognized by the New York Times and USA Today as a bestselling author for her work. Joanna also joins us from the podcasting realm as she is one of the early adopters of connecting with an audience with a podcast through The Creative Penn Podcast, with hundreds of episodes dating back to 2009.  Discussing the topics of authoring and the business surrounding being an author, Joanna is recognized as one of the top 1% of podcasters in the world, and has developed The Creative Penn into a successful business along with her own online community to connect with her audience even further. Joanna has also spoken at numerous events about the authoring space travelling to events all over the world, as well as virtual conferences and workshops. Having followed Joanna and her work for a long time, this episode was a very special one to record and one you will not want to miss a second of! Join us to learn more about Joanna's entrepreneurial journey, and how she chose herself to pursue her passion of authoring, as well as how she leveraged her knowledge and experience to create numerous valuable assets and build a successful business! Key Words - Women in Entrepreneurship, Author

Matty Dalrymple talks with Sarah Elisabeth Sawyer about TRAINING THE BRAIN FOR FICTION DICTATION, including the differences in approach for fiction versus nonfiction. Sarah describes the challenges authors face when transitioning to dictating fiction and offers practical advice for overcoming mental blocks. Sarah also highlights the flexibility of dictation, allowing authors to work in different environments and in shorter time blocks. And she discusses how dictation can improve other audio assets and can engage audiences in new ways.   Interview video at https://bit.ly/TIAPYTPlaylist  Show notes at https://www.theindyauthor.com/podcast.html    If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Sarah Elisabeth Sawyer is an author and writing instructor who takes authors struggling to master the tools and knowledge of their author journey and helps them become confident in writing their books. She has been featured on Joanna Penn's The Creative Penn podcast, Jane Friedman's blog, Writer's Digest magazine, and more. She's published 19 books, 11 of which she wrote solely by dictation. Sarah is also host of The Confident Fiction Author podcast which empowers authors to live their best creative lifestyle. Her Fictation Digital Course takes authors through the exact process of mastering dictation to write fiction.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer's Digest" magazine and "Indie Author Magazine." She serves as the Campaigns Manager for the Alliance of Independent Authors.  

In this week's episode, we take a look at professional development for writers, and examine both the benefits and the pitfalls. We also take a look at my advertising results for March 2025. This week's coupon code will get you 50% off the audiobook of Dragonskull: Curse of the Orcs, Book #4 in the Dragonskull series (as excellently narrated by Brad Wills), at my Payhip store: ORCCURSE50 The coupon code is valid through April 25, 2025. So if you need a new audiobook for spring, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates   Hello, everyone. Welcome to Episode 246 of The Pulp Writer Show. My name is Jonathan Moeller. Today is April 4, 2025, and today we are looking at professional development for writers. Before we get to our main topic, we'll have Coupon of the Week, an update on my current writing and audiobook projects, Question of the Week, and then a look back at how my various ads performed for March 2025.   So let's start off with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Dragonskull: Curse of the Orcs, Book Four in the Dragonskull series (as excellently narrated by Brad Wills) at my Payhip store. That coupon code is ORCCURSE50. As always, you can find the coupon code and the links to my store in the show notes. This coupon code is valid through April 25th, 2025. So if you need a new audiobook for spring, we have got you covered.   Now for an update on my current writing projects. I'm very pleased to report that the rough draft of Shield of Battle is done, 102,800 words written in 22 days. That will be the second to last book in the Shield War series. If all goes well, I'm still hoping to have that out and edited and published before the end of the month. I'm now working on a currently untitled short story that newsletter subscribers will get for free in ebook form when Shield of Battle comes out. So this might be a great time to sign up for my new release newsletter. I am also 10,000 words into Ghost in the Corruption and that will be my main project after Shield of Battle is out.   Recording is still underway for Shield of Deception and Ghost in the Assembly. That is Brad Wills and Hollis McCarthy narrating, respectively. So I am looking forward to having those audiobooks out for you to listen to and then Shield the Battle and Ghost in the Corruption available for you to read, but I just have to get back to work on them.   00:01:48 Question of the Week   Now it's time for Question of the Week. Question of the Week is intended to inspire enjoyable discussions of interesting topics. This week's question, what games (if any) are you currently playing? No wrong answers, including “I don't play video games”. The inspiration for this question was that the fact that Nintendo was having this big Switch 2 announcement on April 2, which is amusing to me personally on a meta level because people have been speculating wildly about a Switch successor for years. Baseless Switch 2 rumors have been a clickfarm industry for years. Probably Nintendo had to have it on April 2 so no one would think it was a really elaborate April Fool's Day joke. Justin says: Online it would be World of Warcraft Classic. Otherwise, it is Conquest of the New World. Like me, my games are old and dated.   I can relate to Justin because I'm currently playing a game that was first made in 1994, but more on that later.   Sam says: Currently dancing between two games, my long-term love game, Final Fantasy 14 and Dragon Age: the Veilguard. The Veilguard was a massive disappointment for me, unfortunately, but it still has its reasonably okay points, but man, the developers dropped the ball in the worst way since Cyberpunk's disastrous release.   That's interesting because I've actually encountered a couple different people who have played Dragon Age: Veilguard and they either love it or hate it. There is just no in-between. So that does seem to be the kind of game where you either love the thing or you just hate it. Todd says: Enjoying No Man's Sky, waiting for Light No Fire. Continuing to grind World of Warcraft retail. Recently played the re-release of Half Life. Today, I also installed Lands of Lore, gotta love Patrick Stewart as King Richard!   I had forgotten that Patrick Stewart voiced King Richard back in the ‘90s in the Lands of Lore game. His most famous video game part (I think) is playing Emperor Uriel Septim in the Elder Scrolls IV: Oblivion.   JKM says: Monster Hunter Wilds and Star Citizen.   Jesse says: Been doing an on and off run on Enshrouded. The story hasn't hugely gripped me as yet, but the mechanics are fun if you like Breath of the Wilds-esque world exploration.   Michael says: I'm currently playing Star Traders: Frontiers, which is a 2D indie space trading/exploration/crew management game in a vaguely Dune-like setting. It has turn based squad combat in Darkest Dungeon style too. Originally a mobile game but mechanics are surprisingly deep. It's good fun.   Randy says: Wizardry Remaster. Ironic because I didn't play the original.   For myself, I am kind of alternating between three current games. I am playing the Master of Magic remake on the PC and I'm determined to finally beat a campaign at that. I am still playing Iratus: Lord of the Dead and drawing closer to the final level. And when I'm really tired and don't want to do anything else that requires a lot of brain power, I still fire up some Starfield and go really mess up the day of some procedurally generated space pirates.   So watch my website and Facebook for Question of the Week if you want to have your comment read on the show as well.   00:04:39 Ad Results for March 2025   Now let's look at how my ads for my books did in March 2025, which is interesting because I changed things up a fair bit for ads in March. The reason I did this is because the economy isn't great and not likely to improve for several years. I saw someone arguing that all the policy decisions in the Covid era will have a 15 year economic hangover into which we're only five years, and I think that argument might have some merit to it. So because of that, I thought it might be prudent to move some older series into Kindle Unlimited. So I did that with the Demonsouled books and with Cloak Games, though not with Cloak Mage, which will remain wide as new books come out. I might do it with Silent Order as well, but I haven't decided. My thinking is that as people are looking to economize, subscription services will probably offer better value than direct book sales.   So let's see how we did. For Facebook ads, I did Cloak Games/Cloak Mage and The Ghosts. For Games/Cloak Mage, I got $4.14 back for every $1 spent, with 10% of the profit coming from the audiobooks. For The Ghosts, I got back $8.73 for every dollar spent, with 6% of the profit coming from the audiobooks. Obviously the total for The Ghosts might be inflated because of Ghosts in the Assembly, which did well. Thanks, everyone! Without Ghosts in the Assembly, The Ghosts still would've done $3.68 for every dollar spent, with 15% for the profit coming from the audiobooks. So still pretty good.   For Amazon ads, I mostly focused on Half-Elven Thief. Remember that for an Amazon ad to be successful, it needs to get a sale or a complete Kindle Unlimited read for every six to eight clicks. So for Half-Elven Thief, I got back $3.41 for every $1 spent, with a sale or a complete KU read for every 0.84 clicks, which is a really good result. However, it was not all roses in Amazon ads because I gave up on advertising Stealth and Spells Online: Creation. I've realized I fundamentally misunderstood what readers in the LitRPG actually want. I'm still going to finish the series this summer with the final book. I am 75,000 words into it as of this recording, but I don't think I'm going to advertise the series anymore.   For Demonsouled, I did a combined Facebook/Amazon ads campaign and for a combined campaign like that, it's easiest just to track the return. So for Demonsouled, I got back $2.53 for every dollar spent on Facebook and Amazon ads. So that was pretty close to how it did in February.   I also did some BookBub ad campaigns for The Ghosts and Sevenfold Sword on Apple. For The Ghosts, we got back $9.24 for every dollar I spent and for Sevenfold Sword, I got back $6.76 back for every dollar spent. So those are some very good results.   Finally, I've begun experimenting with BookBub ads for Google Play. I tried out Sevenfold Sword first and for Sevenfold Sword on Google Play with BookBub ads, we got back $3.86 for every dollar. So that is a promising beginning and I might try more experiments with BookBub ads and Google Play in May. So a good month all in all. Thanks for reading, everyone. Hopefully I'll have more new books for you soon.   00:07:46 Main Topic: Professional Development   So our main topic this week will be part three of our series on writing adjacent activities, and that is professional development. As I mentioned on past episodes, I'm working on a new podcast series on what I call writing adjacent activities. What do I mean by this? I'm talking about the tasks that seem like they're a part of the writing process but really belong in a different category. These tasks are important, but they can also be a pitfall if you spend too much time on them or don't use that time correctly. In this series, we'll focus on a few of these tasks and how they can benefit or hinder your writing process, even though they seem like good uses of time and may in fact be beneficial in proper amounts.   In this episode, we'll talk about professional development for writers. Those working in education, healthcare, or the corporate world will be very familiar with this concept. For those who aren't familiar with professional development, let's explain what it is. What is professional development and what is it for writers specifically? Professional development generally means gaining skills or knowledge that can help someone stay current in their field and grow in their work. In some fields like teaching or healthcare, professional development is required and must be done regularly. Some examples of typical professional development tasks include learning a new programming language, attending conferences, and reading professional journals. Writers have many of these same opportunities. Ther are a slew of conferences, workshops, webinars, videos, courses, and books available for writers to hone their craft, pick up marketing skills, and learn the ever evolving technical skills needed to self-publish and have an online presence. Some of these options, especially conferences and retreats, can be very expensive and time consuming while others are free and quick to consume, such as blog posts or podcast episodes.   How can you benefit from professional development? There are five ways.   #1: You can learn information and techniques that can help you improve your writing. An example would be a workshop session presenting data on when readers typically give up when starting a new book, which can help you think about how your book is structured.   #2: You can learn about technology and software that can make your work more efficient or look more professional. An example of this would be tutorials on how to use formatting software to turn Word documents into a formatted ebook.   #3: In-person professional development can help you network with others in your field. For example, if one of your priorities is being added to group promotion, meeting other authors at a workshop or a conference could lead to more promising leads than just emailing people.   #4: You can keep up with the constant changes in the field and adjust your strategies and plans accordingly. For example, Amazon's policies for KDP change constantly, sometimes monthly, it feels like. Writing blogs and podcasts can often explain these changes in a practical way that's more efficient than trying to parse long legal documents yourself.   #5: Finally, and fifthly, some people find professional development motivational or it helps them to feel more excited about their work. An example is a phenomenon called the post conference high, when someone returns from a conference with a high level of excitement and a list of plans a mile long. It's easy to get bogged down in the day-to-day tasks of work and sometimes professional development can shake things up in a positive way.   So professional development can be a good thing, but there are ways it can hinder your writing process. So we'll look at four ways that professional development can get in the way of you actually sitting down and getting some writing done.   #1: One of the downsides of being a writer is that professional development must be self-funded or you must pursue your own scholarships or grants for it, which are pretty limited compared to professional development in other fields. It is quite easy to spend tens of thousands of dollars on it each year, so each opportunity must be carefully considered. It's important not to spend money without a clear plan for how to turn it into action and without researching less expensive (but still effective) options that might serve your purposes. It's also important to look carefully to see if you can find lower cost options before registering for something. For example, instead of going to a weeklong residential bootcamp to learn WordPress, you could find a community education class or a LinkedIn Learning class (which many libraries provide to their patrons). Do you need a full course offered by another author or are you only interested in one portion of it and can learn that information from a YouTube channel? There is a lot of nonsense on the Internet of course, but one of the advantages of living in the modern era is that there is an abundance of good free information. You just have to find it.   My podcast transcriptionist has something that she likes to call the Two Buck Chuck Principle. It is named after the store brand of wine from Trader Joe's. That's way back when it was $2 a bottle, hence the popular nickname for it. Many people refuse to stray from this cheapest available option at the store because they find it meets their alcohol related needs and refuse to buy more expensive bottles.   The point of this principle is that like those Trader Joe's shoppers, my podcast transcriptionist will search for the free and low cost option for something first and then see what is missing from them that a more expensive option offers before buying the more expensive option. For example, if you're just starting out as a writer, you may be tempted to pay $3,000 or $4,000 for consulting sessions about advertising strategies because you read a convincing testimonial. Realistically, if you only have one or two books with only a handful of reviews and you're not willing to throw thousands of additional dollars on a professional style ad campaign, this would be severe overkill.   Applying the Two Buck Chuck Principle to this person's ad spending, it would make more sense to learn the basics first through webinars and blog posts on the topic. Something like Brian Cohen's Five Day Amazon Ad Challenge would teach the basics of using the interface and some strategies that keep a rookie from overspending or straying from their target audience. Once a writer has a few years of sales and several books in the same series, then perhaps it might be wise to progress to something more advanced and expensive, like hiring a consultant.   For most professional development, if you're paying money, you're either paying for being in a physical location or you're paying for the time someone else took to assemble and present the knowledge for you (in the case of a conference or workshop, both). For the latter, you can usually apply this Two Buck Chuck Principle by taking the time to assemble the knowledge yourself or find others who have through blogs, podcasts, and lower cost books. Someone like Joanna Penn or David Gaughran provides a wealth of sensible advice through these types of much lower cost options.   #2: Professional development, like many other writing adjacent activities, can give you the illusion of progress. Knowing about something and actually doing it are very different things. You have to have a specific plan for how you will implement your professional development. The sooner you start after completing your professional development activity, the more likely you are to benefit from it. Even five minutes a day working on it helps keep the knowledge fresh and gives you the confidence to continue.   #3: The number of available options for professional development can be paralyzing and it can be easy to feel like you have to do it all. The fear of missing out is a very real phenomenon, but it's necessary to combat it by being intentional with your time. Start by making your goals for the next year and then seeing what professional development you need to further those goals. For example, if creating video content is not part of your goals for the year, then it doesn't make sense to watch webinars on creating Instagram Reels or TikTok videos, even if you feel like it might be useful or you have a fear of missing out on the information. Your professional development, your goals, and your output all need to be in harmony in order to progress as a writer.   I have talked before about how a certain degree of tunnel vision is necessary to write at the pace that I do. Because I want to publish frequently, I often ignore conference and workshop opportunities because travel actively hinders my main goal of getting down as many words as possible each day.   #4: Professional development can take up so much time that it keeps you from the priority of writers, which is actually writing. Like the other writing adjacent activities out there, they expand to the size you'll allow. Planning your professional development goals for the year when you've created your writing goals can help you be disciplined in choosing the activities that will serve you best and fit with the time you can give them.   For example, if your goal is to set up an author website in May, you can allocate a little block of time each day for that month to watching tutorials, reading instructions, checking out other author sites for inspiration, and testing out the software. You wouldn't want to attend a three week intensive writing retreat in May because that would likely derail your progress on your other goal.   So finally, what do I personally do for professional development? What has helped me? I think the biggest help I had in terms of writing advice was a book called Billion Dollar Outlines by David Farland. It's well worth reading and a good look at story structure and understanding story structure that I think would be very helpful if you're struggling to finish an outline and write a book. Most of my professional development since then has been aimed towards the goal of trying to sell as many books as possible. So I took the Self-Publishing Formula course on advertising for Facebook, which was very helpful. I read a couple of different books on Facebook advertising, which was helpful. What was really helpful was a course on Photoshop I took in 2020 and 2021 that really increased my Photoshop skills and gave me the ability to do my own covers, which is very helpful because you often have to book a cover designer out well in advance. So that was very useful. And beyond that, I keep an eye on the various writing podcasts and Facebook groups. I don't really participate in the Facebook groups because that can be a huge time sink. Arguing with random people over the internet is not a productive use of time, but it is a good way to keep an eye on news within the indie author space and what people are doing and what trends you can expect to see. So that's what I do.   In short, professional development, like so many other writing adjacent activities, is a good thing that can hinder your progress if it's not done with intentionality and clear goals. As I said earlier in the podcast, your professional development, your goals, and your output all need to be harmonized in order to progress as a writer.   So that is it for this week. Thank you for listening to the Pulp Writer Show. I hope you found the show useful. And a quick note of thanks to my podcast transcriptionist for helping me to pull together the research for this episode. A reminder that you can listen to all the back episodes on https://thepulpwritershow.com. If you enjoyed the podcast, please leave your review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week.

On the Creative Self-Publishing stream of the Self-Publishing with ALLi Podcast, Orna Ross and Joanna Penn discuss their latest creative projects, insights from the London Book Fair, and the evolving role of AI in publishing. Orna shares her thoughts on how the fair is shifting away from being author-centric, while Joanna explores AI narration and its growing impact on audiobooks, including new developments from ElevenLabs and Amazon's Audible Virtual Voice. Sponsor This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.    

Joanna Penn's back with us today to discuss her book, Writing the Shadow. Unusually for this prolific author – this book took years to write. In it, she explores the darker aspects of our psyche and how they can enrich our writing + business. In this fascinating conversation, Joanna shares her journey of embracing her shadow side, the importance of self-reflection + how confronting our inner darkness can lead to greater creativity + resilience. Look for more episode in this Your Business Needs a Book strand.   Books discussed in this episode: Writing the Shadow - Joanna Penn How to Write Nonfiction - Joanna Penn The Artist's Way - Julia Cameron Joanna's website: thecreativepenn.com Joanna's podcast: The Creative Penn Podcast ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

In this week's episode, we continue our discuss about how seeking prestige can be dangerous for writers, specifically in the form of traditional publishing and the New York Times Bestseller list. This coupon code will get you 50% off the audiobook of Dragonskull: Shield of the Knight, Book #2 in the Dragonskull series (as excellently narrated by Brad Wills), at my Payhip store: DRAGONSHIELD50 The coupon code is valid through March 21, 2025. So if you need a new audiobook for spring, we've got you covered! TRANSCRIPT 00:00:00   Hello, everyone. Welcome to Episode 241 of The Pulp Writer Show. My name is Jonathan Moeller. Today is February 28th, 2025. Today we are continuing our discussion of how to escape the trap of prestige for writers, specifically traditional publishing and The New York Times Bestseller List. Before we get to our main topic, we will do Coupon of the Week, an update on my current writing and audiobook projects, and then Question of the Week.   This week's coupon code will get you 50% off the audiobook of Dragonskull: Shield of the Knight, Book Two in the Dragonskull series (as excellently narrated by Brad Wills), at my Payhip store. That coupon code is DRAGONSHIELD50. As always, I'll include the coupon code and the link to the store in the show notes. This coupon code is valid through March 21st, 2025. So if you need a new audiobook as we start to head into the spring months, we have got you covered. Now an update on my current writing projects. I'm pleased to report I am done with the rough draft of Ghost in the Assembly. I came in at 106,000 words, so it'll definitely be over a hundred thousand words when it's done. I'm about 20% of the way through the first round of edits, so I am confident in saying that if all goes well and nothing unexpected happens, I am on track to have it out in March. I am also 10,000 words into Shield of Battle, which will be the fifth of six books in the Shield War series and I'm hoping to have that out in April, if all goes well.   In audiobook news, recording for both Cloak of Dragonfire and Orc-Hoard is done. I'm just waiting for them to get through the processing on the various stores so they're available. There is also an audiobook edition of Half Elven Thief Omnibus One and Cloak Mage Omnibus Three that hopefully should be coming in March. More news with that to come.   00:01:55 Question of the Week   Now let's move on to Question of the Week. Question of the Week is intended to inspire interesting discussions of enjoyable topics. This week's question: what is your favorite subgenre of fantasy, high fantasy, epic fantasy, sword and sorcery, historical fantasy, urban fantasy, LitRPG, cultivation, or something else? No wrong answers, obviously.   Cindy says: Epic fantasy or those with a good history for that world. The Ghost Series are fantastic at this.   Thanks, Cindy.   Justin says: I enjoy all those sub-genres, if they are done well. In times past I would've said comic fantasy, but that is because Terry Pratchett at his best was just that good.   Mary says: High fantasy.   Surabhi says: I'd honestly read anything fantasy that's written well and has characters I'm attached to, given that it's not too gritty. Bonus points if there's humor! Also, I love your books so much and they're the perfect blend of fantasy, adventure, and characters. Your books were what really got me into Sword and Sorcery.   Thanks, Surabhi.     Matthew says: See, that's difficult. I love my sabers, both light and metal. I would say urban fantasy crosses the boundary the most. If it's a captivating story, it will be read.   John F says: I can't choose one- Lord of the Rings or LWW, The Inheritance Cycle, The Dresden Files, Caina, Ridmark, or Nadia. I think what draws me is great characters who grow. The setting/genre is just the device. That's why I keep coming back to your books. You create great characters.   Thanks, John F.   John K says: I think I'm partial to historical fantasy. I enjoy all genres, but when I think of my favorites, they tend to be derivations of historical settings. Think Guy Gavriel Kay or Miles Cameron. That said, I was weaned on Robert E. Howard, Fritz Lieber, Michael Moorcock, Karl Edward Wagner, Jack Vance, so a strong sword and sorcery second place.   Juana says: High fantasy. Belgariad, Tolkien, dragons, et cetera.   Jonathan says: Sword and sorcery in space! Prehistoric sword and sorcery, sword and sorcery always.   Quint: says Sword and sorcery!   Michael says: Sword and sorcery.   For myself, I think I would agree with our last couple of commenters and it would be sword and sorcery. My ideal fantasy novel has a barbarian hero wandering from corrupt city state to corrupt city state messing up the business of some evil wizards. I'm also very fond of what's called generic fantasy (if a fighter, a dwarf, an elf, and a wizard are going into a dungeon and fighting some orcs, I'm happy).   00:04:18 Main Topic of the Week: Escaping the Prestige Trap, Part 2   Now onto our main topic for the week, Escaping the Prestige Trap, Part 2, and we'll focus on traditional publishing and the New York Times Bestseller List this week. As we talked about last week, much of the idea of success, especially in the United States, is based on hitting certain milestones in a specific order. In the writing world, these measures of success have until fairly recently been getting an MFA, finding an agent, getting traditionally published, and hitting The New York Times Bestseller List. Last week we talked about the risks of an MFA and an agent. This week, we are going to talk about two more of those writing markers of prestige, getting traditionally published and having a book land on The New York Times Bestseller List. Why are they no longer as important? What should you devote your energy and focus to instead?   So let's start with looking at getting traditionally published. Most writers have dreamed of seeing their book for sale and traditional publishing for a long time has been the only route to this path. Until about 15 years ago, traditional publishing was the way that a majority of authors made their living. Now that big name authors like Hugh Howie, Andy Weir, and Colleen Hoover have had success starting as self-published authors (or in the case of authors Sarah J. Maas and Ali Hazelwood, fan fiction authors) and then are getting traditional publishing deals made for them for their self-published works. It's proof that self-publishing is no longer a sign that the author isn't good enough to be published traditionally. Previous to the rise of the Kindle, that was a common belief that if you were self-published, it was because you were not good enough to get traditionally published. That was sort of this pernicious belief that traditional publishing was a meritocracy, when in fact it tended to be based on who you knew. But that was all 15 years ago and now we are well into the age of self-publishing. Why do authors still want to be traditionally published when in my frank opinion, self-publishing is the better path? Well, I think there are three main reasons for that.   One of the main reasons is that the authors say they want to be traditionally published is to have someone else handle the marketing and the advertising. They don't realize how meager marketing budgets and staffing support are, especially for unknown authors. Many traditionally published authors are handling large portions of their own marketing and hiring publicists out of their own pocket because publishers are spending much less on marketing. The new reality is that traditional publishers aren't going to do much for you as a debut author unless you are already a public figure.   Even traditionally published authors are not exempt from having to do their own marketing now. James Patterson set up an entire company himself to handle his marketing. Though, to be fair to James Patterson, his background was in advertising before he came into publishing, so he wasn't exactly a neophyte in the field, but you see more and more traditionally published authors who you think would be successful just discontented with the system and starting to dabble in self-publishing or looking at alternative publishers like Aethon Books and different arrangements of publishing because the traditional system is just so bad for writers. The second main reason authors want to be traditionally published is that they want to avoid the financial burden of publishing. This is an outdated way of thinking. The barrier to publishing these days is not so much financial as it is knowledge. In fact, I published a book entirely using free open source software in 2017 just to prove that it could be done. It was Silent Order: Eclipse Hand, the fourth book in my science fiction series. I wrote it on Ubuntu using Libre Office and I edited it in Libre Office and I did the formatting on Ubuntu and I did the cover in the GIMP, which is a free and open source image editing program. This was all using free software and I didn't have to pay for the program. Obviously I had to pay for the computer I was using and the Internet connection, but in the modern era, having an internet connection is in many ways almost a requirement, so that's the cost you would be paying anyway.   The idea that you must spend tens of thousands of dollars in formatting, editing, cover, and marketing comes from scammy self-publishing services. Self-publishing, much like traditional publishing, has more than its fair share of scams or from people who aren't willing to take the time to learn these skills and just want to cut someone a check to solve the problem. There are many low cost and effective ways to learn these skills and resources designed specifically for authors. People like Joanna Penn have free videos online explaining how to do this, and as I've said, a lot of the software you can use to self-publish is either free or low cost, and you can get some very good programs like Atticus or Vellum or Jutoh for formatting eBooks for very low cost.   The third reason that writers want to be traditionally published is that many believe they will get paid more this way, which is, unless you are in the top 1% of traditionally published authors, very wrong. Every so often, there's a study bemoaning the fact that most publishers will only sell about $600 worth of any individual book, and that is true of a large percentage of traditionally published books. Traditional publishers typically pay a lump sum called advance, and then royalties based on sales. An average advance is about the same as two or three months of salary from an office job and so not a reflection of the amount of time it typically takes most authors to finish a book. Most books do not earn out their advance, which means the advance is likely to be the only money the author receives for the book. Even well-known traditionally published authors are not earning enough to support themselves as full-time authors. So as you can see, all three of these reasons are putting a lot of faith in traditional publishers, faith that seems increasingly unnecessary or downright misplaced. I think it is very healthy to get rid of the idea that good writing comes from traditional publishers and that the prestige of being traditionally published is the only way you'll be accepted as a writer or be able to earn a living as a full-time writer. I strongly recommend that people stop thinking that marketing is beneath you as an author or too difficult to learn. Whether you are indie or tradpub, you are producing a product that you want to sell, thus you are a businessperson. The idea that only indie authors have to sell their work is outdated. The sooner you accept this reality, the more options you will have. Self-publishing and indie publishing are admittedly more work. However, the benefits are significant. Here are five benefits of self-publishing versus traditional publishing.   The first advantage of self-publishing is you have complete creative control. You decide what the content of your book will be; you decide what the cover will be. If you don't want to make the covers yourself or you don't want to learn how to do that, you can very affordably hire someone to do it for you and they will make the cover exactly to your specifications. You also have more freedom to experiment with cross-genre books. As I've mentioned before, publishers really aren't a fan of cross genre books until they make a ton of money, like the new romantasy trend.   Traditional publishing is very trend driven and cautious. Back in the 2000s before I gave up on traditional publishing and discovered self-publishing, I would submit to agents a lot. Agents all had these guidelines for fantasy saying that they didn't want to see stories with elves and orcs and dwarves and other traditional fantasy creatures because they thought that was passe. Well, when I started self-publishing, I thought I'm going to write a traditional fantasy series with elves and orcs and dwarves and other traditional fantasy creatures just because I can and Frostborn has been my bestselling series of all time in the time I've been self-publishing, so you can see the advantages of having creative control.   The second advantage is you can control the marketing. Tradpub authors often sign a contract that they'll get their social media and website content approved by the publisher before posting. They may even be given boilerplate or pre-written things to post. In self-publishing, you have real time data to help you make decisions and adjust ads and overall strategy on the fly to maximize revenue. For example, if one of your books is selling strangely well on Google Play, it's time to adjust BookBub ads to focus on that platform instead of Amazon.   You can also easily change your cover, your blurb, and so forth after release. I've changed covers of some of my books many times trying to optimize them for increased sales and that is nearly impossible to do with traditional publishing. And in fact, Brandon Sanderson gave a recent interview where he talked about how the original cover of his Mistborn book was so unrelated to the content of the book that it almost sunk the book and hence his career.   You also have the ability to run ad campaigns as you see fit, not just an initial launch like tradpub does. For example, in February 2025, I've been heavily advertising my Demonsouled series even though I finished writing that series back in 2013, but I've been able to increase sales and derive a significant profit from those ads.   A third big advantage is that you get a far greater share of the profits. Most of the stores, if you price an ebook between $2.99 (prices are USD) and $9.99, you will get 70% of the sale price, which means if you sell an ebook for $4.99, you're probably going to get about $3.50 per sale (depending on currency fluctuations and so forth). That is vastly more than you would get from any publishing contract.   You also don't have to worry about the publisher trying to cheat you out of royalties. We talked about an agency stealing money last episode. Every platform you publish your book on, whether Amazon, Barnes and Noble, Kobo, Google Play, Smashwords and Apple will give you a monthly spreadsheet of your sales and then you can look at it for yourself, see exactly how many books you sold and exactly how much money you're going to get. I have only very rarely seen traditional publishing royalty statements that are as clear and have as much data in them as a spreadsheet from Google Play or Amazon. A fourth advantage is you don't have to worry about publishers abandoning you mid-series. In traditional publishing, there is what's called the Publishing Death Spiral where let's say an author is contracted to write a series of five books. The author writes the first book and it sells well. Then the author publishes the second book and it doesn't sell quite as well, but the publisher is annoyed enough by the decrease in sales that they drop the writer entirely and don't finish the series. This happens quite a bit in the traditional publishing world, and you don't have to worry about that in indie publishing because you can just publish as often as you want. If you're not happy with the sales of the first few books in the series, you can change the covers, try ad campaigns, and other strategies.   Finally, you can publish as often as you want and when you want. In traditional publishing, there is often a rule of thumb that an author should only publish one book a year under their name. Considering that last year I published 10 books under my name, that seems somewhat ridiculous, but that's a function of the fact that traditional publishing has only so much capacity and the pieces of the machine involved there are slow and not very responsive. Whereas with self-publishing, you have much more freedom and everything involved with it is much more responsive. There's no artificial deadlines, so you can take as long as you want to prepare it and if the book is ready, you don't have to wait a year to put it out because it would mess up the publisher's schedule.   So what to do instead of chasing traditional publishing? Learn about self-publishing, especially about scams and bad deals related to it. Publish your own works by a platform such as KDP, Barnes and Noble Press, Kobo Writing Life, Apple Books, Google Play, Smashwords, and possibly your own Payhip and/or Shopify store.   Conquer your fear of marketing and advertising. Even traditionally published authors are shouldering more of this work and paying out of their own pocket to hire someone to do it, and if you are paying your own marketing costs, you might as well self-publish and keep a greater share of the profits. The second half of our main topic, another potential risk of prestige, is getting on The New York Times Bestseller List. I should note that I suppose someone could accuse me of sour grapes here saying, oh, Jonathan Moeller, you've never been on The New York Times Bestseller List. You must just be bitter about it. That is not true. I do not want to be on The New York Times Bestseller List. What I would like to be is a number one Amazon bestseller. Admittedly though, that's unlikely, but a number one Amazon bestseller would make a lot more money than a number one New York Times Bestseller List, though because of the way it works, if you are a number one Amazon bestseller, you might be a New York Times Bestseller, but you might not. Let's get into that now.   Many writers have the dream of seeing their name on the New York Times Bestseller List. One self-help guru wrote about “manifesting” this milestone for herself by writing out the words “My book is number one on The New York Times Bestseller List” every day until it happened. Such is the mystique of this milestone that many authors crave it as a necessity. However, this list has seen challenges to its prestige in recent years. The one thing that shocks most people when they dig into the topic is that the list is not an objective list based on the raw number of books sold. The list is “editorial content” and The New York Times can exclude, include, or rank the books on the list however they choose.   What it does not capture is perennial sellers or classics. For example, the Bible and the Quran are obviously some of the bestselling books of all time, but you won't see editions of the Bible or the Quran on the New York Times Bestseller List. Textbooks and classroom materials, I guarantee there are some textbooks that are standards in their field that would be on the bestseller list every year, but they're not because The New York Times doesn't track them. Ebooks available only from a single vendor such as Kindle Unlimited books, ebook sales from not reporting vendors such as Shopify or Payhip. Reference Works including test prep guides (because I guarantee when test season comes around the ACT and SAT prep guides or the GRE prep guides sell a lot of copies) and coloring books or puzzle books.  It would be quite a blow to the authors on the list to realize that if these excluded works were included on the list, they would in all likelihood be consistently below To Kill a Mockingbird, SAT prep books, citation manuals, Bibles/other religious works, and coloring books about The Eras Tour.   Publishers, political figures, religious groups, and anyone with enough money can buy their way into the rank by purchasing their books in enormous quantities. In fact, it's widely acknowledged in the United States that this is essentially a legal form of bribery and a bit of money laundering too, where a publisher will give a truly enormous advance to a public figure or politician that they like, and that advance will essentially be a payment to that public figure in the totally legal form of an enormous book advance that isn't going to pay out. Because this is happening with such frequency, The New York Times gave into the pressure to acknowledge titles suspected of this strategy with a special mark next to it on the list. However, these books remain on the list and can still be called a New York Times Bestseller.   Since the list is not an objective marker of sales and certainly not some guarantee of quality, why focus on making it there? I think trying to get your book on The New York Times Bestseller List would be an enormous waste of time, since the list is fundamentally an artificial construction that doesn't reflect sales reality very well.   So what can you do instead? Focus on raw sales numbers and revenue, not lists. Even Amazon's bestseller category lists have a certain amount of non-quantitative factors. In the indie author community, there's a saying called Bank not Rank, which means you should focus on how much revenue your books are actually generating instead of whatever sales rank they are on whatever platform. I think that's a wiser approach to focus your efforts.   You can use lists like those from Publishers Weekly instead if you're interested in what's selling or trends in the industry, although that too can be manipulated and these use only a fairly small subset of data that favors retail booksellers, but it's still more objective in measuring than The New York Times.   I suppose in the end, you should try and focus on ebook and writing activities that'll bring you actual revenue or satisfaction rather than chasing the hollow prestige of things like traditional publishing, agents, MFAs, and The New York Times Bestseller List.   So that is it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all back episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave a review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week.

Join author and podcaster Joanna Penn as she shares the key insights behind The Creative Penn Podcast's journey to 10 million downloads. Learn proven strategies for growing your audience, creating consistent value, and building multiple revenue streams through podcasting. Joanna breaks down her 14-year evolution from recording on a basic phone setup to running a profitable creative business. She delivers practical tips for content creation, audience engagement, and podcast monetization that will help you build a sustainable show with long-term success.

Learn why and how to share your end-of-life wisdom and stories by writing a non-fiction book. My guest Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling author of thrillers, dark fantasy, and memoir as J.F. Penn. She is also an award-winning podcaster, creative entrepreneur, and international… Continue reading Ep. 490 How to Write Non-Fiction About Death, Dying and Grief with Joanna Penn

Matty Dalrymple talks with Joanna Penn about THE EVOLVING AUTHOR AND SECOND EDITIONS, including the release of the second edition of Joanna's book, HOW TO WRITE NON-FICTION. Joanna discusses the changes in nonfiction writing, including the importance of storytelling, which led her to apply some of the personal elements and insights she has used in her memoir works into this new edition. We delve into the challenges and benefits of putting out a new edition versus updating the existing one, the evolving landscape of self-publishing, and the impact of new technologies on the writing business. Interview video at https://bit.ly/TIAPYTPlaylist Show notes at https://www.theindyauthor.com/podcast.html  If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling author of thrillers, dark fantasy, and memoir as J.F. Penn. She's also an award-winning podcaster of The Creative Penn Podcast, a creative entrepreneur, and an international professional speaker. Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer's Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.  

Now that we're done reflecting on 2024, it's time to look forward. We bring together some of our favorite all-stars of the publishing world, including Joanna Penn, Dale Roberts, and Mark Coker to give us their predictions for what authors can expect in 2025.//Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

On the Creative Self-Publishing stream of the Self-Publishing with ALLi Podcast, Orna Ross and Joanna Penn discuss creative challenges, including patience, mindset, and balancing creative freedom with traditional publishing ambitions. Joanna shares her experience submitting her novel Blood Vintage to traditional publishers, while Orna reflects on how family obligations disrupted her plans and required a flexible approach to creativity. Sponsor This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

Send us a textAuthor and ESE CEO Eric Simmons discusses the importance of getting your books into libraries, the steps to take in this pursuit, and tips on bettering your chances of getting sales in this special extended episode to kick off the new year!▬Get in contact with Eric and start your library journey today:Library Contacts “Database"Library Consulting ServicesCheck out the other resources recommended by Eric:Get Your Book Into Libraries Now – Eric's YouTube interview with April Cox.How To Get Your Self-Published Book Into Libraries – His podcast interview with Joanna Penn.“How To Get Your Book Into Libraries” – For several years, this article was the top Google search result on the subject out of 2 billion “hits.” “Get Your Book Into Libraries” Library Marketing Services

Happy New Year 2025! I love January and the opportunity to start afresh. I know it's arbitrary in some ways, but I measure my life by what I create, and I also measure it in years. At the beginning of each year, I publish an article (and podcast episode) here, which helps keep me accountable. If you'd […] The post My 2025 Creative And Business Goals With Joanna Penn first appeared on The Creative Penn.

Another year ends, and once more, it's time to reflect on our creative goals. I hope you can take the time to review your goals and you're welcome to leave a comment below about how the year went. Did you achieve everything you wanted to? Let me know in the comments. It's always interesting looking […] The post Review Of My 2024 Creative And Business Goals With Joanna Penn first appeared on The Creative Penn.

Today's guest is Joanna Penn, prolific author + expert in the world of writing + publishing. We're discussing her book on writing non-fiction, part of a wide array of books she's created to help aspiring authors do well.  We discussed practical strategies on, amongst other things, how to find your unique voice + connect with your audience. Joanna's clear anyone can produce effective writing with the right approach. This episode is also part of the December Daily, where - you guessed it - the show is, gasp, daily for the whole month. Extra Episodes Mentioned Audio for Authors - An episode featuring Joanna Penn and Katherine Goldman, discussing the legal aspects of audio for authors.Writer 's Block - An upcoming episode in the December Daily Sessions series that will address overcoming writer's block. Make sure to check these out for more insights and tips on writing and publishing! Joanna's books discussed in this episode: How to Write Nonfiction: Turn Your Knowledge into Words  Audio for Authors - Joanna Penn Career Change - Joanna Penn Writing the Shadow - Joanna Penn Pilgrimage - Joanna Penn Other book mentioned in this episode: Atomic Habits - James Clear Joanna's website: thecreativepenn.com Joanna's podcast: The Creative Penn Podcast ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

It's one of my favorite times of year, National Novel Writing Month (also called NaNoWriMo), and to celebrate and honor all my writing friends, I thought we could delve into what it takes to be a Healthy Writer, from one of the most prolific authors I know, Joanna Penn. We'll discuss stress in our dream job, realizing and getting in tune with our cycles, loneliness, and lessons from yoga and running. If you would like to learn more about Healthy Writer, or check out other books by Joanna Penn, visit her site at https://www.thecreativepenn.com/books/

Want to learn how facing your inner shadows can lead to a more authentic and fulfilling life? In this enlightening episode of The Quiet And Strong Podcast, host David Hall is joined by author Joanna Penn to explore the richness that lies within the darker aspects of our personality.Join us as we navigate Carl Jung's concept of the "shadow" and uncover how these unconscious traits, often repressed by societal norms, can be a goldmine for creativity. Joanna shares her personal journey of embracing her introversion, moving from a high-stress corporate career to becoming a successful and intuitive writer. She discusses using triggers and shadow exploration to enrich both personal and professional life, offering actionable insights.This episode is packed with wisdom and practical advice that will resonate deeply with introverts aiming to harness their unique strengths. Whether you're a writer, creator, or someone striving for personal mastery, understanding and embracing your shadow can elevate your work and personal life. Be inspired by Joanna Penn's journey and learn how to turn your own darkness into gold.Tune in for a captivating discussion that promises not just self-improvement, but a profound appreciation for the introverted experience — and be strong.Episode Link: QuietandStrong.com/199 (https://quietandstrong.com/199)---Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling author of thrillers, dark fantasy, and memoir as J.F. Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. She lives in Bath, England.Connect with Joanna: Website: TheCreativePenn.com Get Joanna's New Book: Writing the Shadow More from Joanna: Non-fiction books | Fiction Books Socials: Twitter | Instagram | Facebook | Youtube- - -Contact the Host of the Quiet and Strong Podcast:David Hall Author, Speaker, Educator, Podcaster quietandstrong.comGobio.link/quietandstrongdavid [at] quietandstrong.com Take the FREE Personality Assessment: Typefinder Personality Assessment Follow David on your favorite social platform: Twitter | Facebook | Instagram | LinkedIn | Youtube Get David's book:Minding Your Time: Time Management, Productivity, and Success, Especially for Introverts You may also like:Quiet & Strong Merchandise

Author, podcaster, and creative entrepreneur Joanna Penn is a best-selling and award-winning writer of horror, thrillers, dark fantasy and travel memoirs. She's also taken up going on pilgrimages.Music: © Barney & Izzi Hardy Support the show

In a departure from the usual format, in this episode Orna Ross and Joanna Penn hand their podcast notes over to Google's NotebookLM to see what this new AI tool makes of their topic: "5 Myths that Hold Indie Authors Back — And How to Break Free." Joanna shares key developments in AI conversation tools, and as AI continues to shape the industry, Orna asks: What does it mean to stay true to your creative self in an AI-powered publishing industry? Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

In this solo episode, I talk about my lessons learned from 13 years as a full-time author entrepreneur. You can read/listen to previous updates at TheCreativePenn.com/timeline. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling thriller, dark fantasy, horror, crime, and memoir author as J.F. Penn. She's also an […] The post Lessons Learned from 13 Years as an Author Entrepreneur first appeared on The Creative Penn.

Join us for an exploration of the future of audio creation with our guest – independent author, audiobook narrator, and creative economy expert, Joanna Penn. Joanna shares her insights on selling audiobooks directly through Shopify, using YouTube for distribution, and maintaining direct fan engagement with her extensive email lists. We also go down the Importance of Intellectual Property Rights, rabbit hole. Listen in.   JFPennBooks.com CreativePennBooks.com The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

In this episode of Intermittent Fasting Stories, Gin talks to Cheryl Beckerich from Indianapolis, IN.Are you ready to take your intermittent fasting lifestyle to the next level? There's nothing better than community to help with that. In the Delay, Don't Deny community we all embrace the clean fast, and there's just the right support for you as you live your intermittent fasting lifestyle. You can connect directly with Gin in the Ask Gin group, and she will answer all of your questions personally. If you're new to intermittent fasting or recommitting to the IF lifestyle, join the 28-Day FAST Start group. After your fast start, join us for support in The 1st Year group. Need tips for long term maintenance? We have a place for that! There are many more useful spaces beyond these, and you can interact in as many as you like. Visit ginstephens.com/community to join us. An annual membership costs just over a dollar a week when you do the math. If you aren't ready to fully commit for a year, join for a month and you can cancel at any time. If you know you'll want to stay forever, we also have a lifetime membership option available. IF is free. You don't need to join our community to fast. But if you're looking for support from a community of like-minded IFers, we are here for you at ginstephens.com/community. Cheryl loves to knit, she writes knitting patterns, and she works as marketing and communications manager for a church. She recounts how a podcast by Joanna Penn led her to explore intermittent fasting after hearing Gin as a guest. Despite her religious familiarity with fasting, its connection with weight loss was a novel concept for her.Cheryl lost around 20 pounds over the first six months of her intermittent fasting journey, typically fasting between 18 and 20 hours a day. She enjoys traditional foods without guilt and stays active. Her body has settled into a healthy weight range for her height, and she doesn't have to think about what she does from day to day—the lifestyle feels natural, and it's simply what she does. In her final advice to newcomers to intermittent fasting, Cheryl stresses the importance of easing in and maintaining a clean fast by avoiding any consumables that mimic the taste of food, like gum or diet beverages. Her parting words encourage beginners to stick with it and trust the process, highlighting the significance of perseverance for long-term success and overall wellbeing.Get Gin's books at: http://www.ginstephens.com/get-the-books.html, including her latest bestseller 28-Day Fast Start Day-By-Day, the Ultimate Guide to Starting (or Restarting) Your Intermittent Fasting Lifestyle so it Sticks, New York Times Bestseller, Fast. Feast. Repeat., and Cleanish, available wherever you buy books! Delay, Don't Deny is available on Amazon. Join Gin's community! Go to: ginstephens.com/communityDo you enjoy Intermittent Fasting Stories? You'll probably also like Gin's other podcast with cohost Sheri Bullock: Fast. Feast. Repeat. Intermittent Fasting for Life. Find it wherever you listen to podcasts. Share your intermittent fasting stories with Gin: gin@intermittentfastingstories.comVisit Gin's website at: ginstephens.com Check out Gin's Favorite Things at http://www.ginstephens.com/gins-favorite-things.htmlSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Drawing insights from their own recent Kickstarters, Orna Ross and Joanna Penn explore both fiction and nonfiction crowdfunding and discuss their upcoming campaigns, with a particular focus on reader participation, making a profit, and getting paid. Whether you're a seasoned author or just starting out, this episode will provide you with actionable tips and inspiration to launch your own successful crowdfunding campaign. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

Joanna Penn on what it's like to be stuck, and how to get yourself out. Rachael's Kickstarter, Unstuck: https://www.kickstarter.com/projects/rachaelherron/unstuck-an-audacious-hunt-for-home-and-happinessJoanna Penn is a New York Times and USA Today bestselling author of thrillers writing under the name J.F. Penn. She also writes inspirational non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Find her here: https://www.thecreativepenn.com/resources-new/Ink In Your Veins: How Writers Actually Write (and how you can, too)Writing doesn't have to be so hard. With internationally bestselling author Rachael Herron, learn how to embrace ease, reject perfectionism, and finally create your perfect writing process. (Formerly known as How Do You Write) Come for inspiration, stay for lots more.✏️ Can I email you some writing help? http://rachaelherron.com/write

Episode Show Notes In this episode we cover:  The structure of a good pitch Finding the right podcasts to pitch to What authors should be prepared to speak about Benefits of a podcast tour when launching a book Interview tips and tricks Find out more about Michelle: MichelleGlogovac.com Facebook Instagram Twitter Rebel of the Week is: Delilah  If you'd like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to rebelauthorpodcast@gmail.com 3 new patrons this week, welcome and thank you to Joanna Penn, Jennifer Shelby, and Sheena Ager. A big thank you to my existing patrons. If you'd like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack  This Show is Sponsored by ProWritingAid Rebel Discount link Twitter, Facebook, Instagram

There are many options for book marketing, so how do you choose the right ones for you? I give my thoughts on the different polarities on the marketing scale to help you figure out what might work for your book, your stage on the author journey, and your lifestyle. In the intro, Storybundle for writers; […] The post Different Ways To Market Your Book With Joanna Penn first appeared on The Creative Penn.

SPECIAL GUEST STAR! Joanna Penn joins Sacha Black and Rachael for a friends' chat about publishing, Kickstarter fun, and how to find community while maintaining boundaries. Ink In Your Veins: How Writers Actually Write (and how you can, too)Writing doesn't have to be so hard. With internationally bestselling author Rachael Herron, learn how to embrace ease, reject perfectionism, and finally create your perfect writing process. (Formerly known as How Do You Write) Come for inspiration, stay for lots more.✏️ Can I email you some writing help? http://rachaelherron.com/write

Boy, do I have a treat for you guys! Along with my celebrity co-host Jodi Burnett,  my extra special guest on the show today is none other than Award-Winning, Bestselling Author, Entrepreneur, and Award-Winning Podcaster Joanna Penn!!!!Joanna Penn writes non-fiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller, dark fantasy, crime, and horror author as J.F. Penn. She's also an award-winning podcaster as the host of the Creative Penn Podcast that, according to Listen Notes, is in the top 0.5% of three million of all global podcasts. She is also a creative entrepreneur and a highly sought after international professional speaker.In today's episode we discuss:·      Trigger warnings and the implications of using them.·      Her newest book, “Writing The Shadow: Turn Your Inner Darkness into Words.”·      The moment in time Joanna Penn quit her day job and took the plunge into being a full-time author entrepreneur. ·      Lessons learned from Joanna's business accomplishments and missteps. ·      Keeping up with and benefiting from artificial intelligence and other fast-paced technology. ·      Keeping her business as fresh and fun as when she first started.·      Giving away the farm. When is it appropriate and effective?·      The impact and value of podcasting. Setting realistic goals and expectations.·      Joanna's favorite book she has written.Please visit Joanna Penn's website to learn more about her and her books!Please visit Jodi Burnett at her website to learn more about her and her books.Check out Field Training (Brew City Blues Book 1)!!Enjoy the Cops and Writers book series.Please visit the Cops and Writers website. Only for Cops and Writers Podcast listeners! Get 50% off the audiobook version of the F.B.I. K-9 thriller, Avenging Adam by Jodi Burnett. Use code, https://jodi-burnett.com/copsandwriters/Support the show

How can you create more beautiful print books — and make more money with your products by selling direct? Alex Smith explains how BookVault can help with various options as well as helpful resources. In the intro, audiobooks and AI [Frankfurt Bookmesse]; Artificial Intelligence, Blockchain, and Virtual Worlds by Joanna Penn; Google's woke AI Gemini […] The post How To Create Beautiful Print Books And Sell Direct With Alex Smith From Bookvault first appeared on The Creative Penn.

Happy New Year 2024! I love January and the opportunity to start afresh. I know it's arbitrary in some ways, but I measure my life by what I create, and I measure it in years. At the end of each year, I make a photobook, and I publish an article here, which helps keep me […] The post My 2024 Creative And Business Goals With Joanna Penn [Updated] first appeared on The Creative Penn.

Another year ends, and once more, it's time to reflect on our creative goals. I hope you will take the time to review your goals and you're welcome to leave a comment below about how the year went. Did you achieve everything you wanted to? Let me know in the comments. In the intro, 2023 […] The post Review Of My 2023 Creative And Business Goals With Joanna Penn first appeared on The Creative Penn.

In this episode, I reflect on 15 years of TheCreative Penn, and outline how I will reposition myself for the next 15 years of being an author entrepreneur. In the intro, We used to do that [Seth Godin]; Penguin Random House has acquired Hay House [Publishing Perspectives]; Business for Authors; Your Author Business Plan; OpenAI […] The post The 15-Year Author Business Pivot With Joanna Penn first appeared on The Creative Penn.