Everything Thought Leadership

Harvard Business Review (HBR) is the world's most important journal on management, for managers. But how has the 103-year-old publication increased readership and influence amidst the explosion of free management advice published B2B companies? Amy Bernstein, recently promoted to HBR editor in chief, explains HBR's strategy. Previously the No. 2 editor, Amy has been at HBR for over 13 years. Before HBR, she served in research and editing positions at Time Inc., consultancy Booz Allen Hamilton, staffing giant ManpowerGroup, CBS News, and other organizations. With 25 million social media followers and 300,000+ paid subscribers to its print and online editions, HBR is the envy of management journal and business media publishers everywhere. On this episode “Everything Thought Leadership," Amy explains HBR's formula for thought leadership success and its plan to become even more relevant to executives in the future. Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews. #thoughtleader, #thoughtleadership, #b2b, #podcasts, #marketingstrategy

The thought leadership profession now has a thinktank. It's called the Global Thought Leadership Institute. It's geared towards developing thought leadership industry standards and best practices, which have largely been underdeveloped until now. In this installment of Everything Thought Leadership, Bob speaks with Cindy Anderson (CMO, IBM Institute for Business Value) and Lucia Rahilly (Global Editorial Director, McKinsey Publishing), two of eight advisers spearheading GTLI, whose inaugural conference is on Feb. 6. Cindy and Lucia dive into the creation of GTLI, the institute's plans for the future, the upcoming conference, and what the thought leadership profession needs to thrive. Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews. “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue. freemusicarchive.org/music/Jahzzar/…206/blueprint/ freemusicarchive.org/music/Jahzzar/ creativecommons.org/licenses/by-sa/4.0/

What goes into a successful business and technology podcast like ThinkCast? Gartner's premiere podcast boasts more than 10,000 subscribers in 130 plus countries, and it has been downloaded more than 700,000 times. ThinkCast co-founder and former host Scott Smith is here to describe the keys to producing a great business podcast. Today on ETL, he goes over how to define your audience, form a strategy for success, and pick the right host for your podcast. Scott is an expert storyteller who worked at Gartner for over 26 years, beginning as managing editor for Talking Technology, the IT research and consulting firm's audio news magazine. He founded ThinkCast in 2016 and hosted it for three years. “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue. https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ https://freemusicarchive.org/music/Jahzzar/ https://creativecommons.org/licenses/by-sa/4.0/

Josh Bernoff, former Forrester SVP of Idea Development, helps business and other non-fiction authors develop compelling books. He has collaborated on more than 50 books. Over his 20 years at Forrester, Josh covered the technological transformation of the television and other media sectors. He also edited two books and co-authored three of us his own, including the bestselling book on social media, “Groundswell.” Because books are a key piece of thought leadership marketing, Josh brings a valuable perspective to Everything Thought Leadership. Today, he speaks with ETL Host Bob Buday about his career in thought leadership, the keys to a productive thought leader/ghost writer relationship, and the findings of a new study on business book ROI.

Thought leaders may believe that great ideas are what attracts clients. But business development expert Mo Bunnell says that isn't enough. The founder and CEO of Bunnell Idea Group believes thought leaders must build a relationship ecosystem of clients and business clients. Mo's new book, “Give to Grow,” covers how to build highly productive, life-long business relationships. The accomplished thought leader speaks with Bob Buday about why thought leaders and thought leadership professionals who want ideas to travel farther should focus as much on developing relationships with key people as they do on developing key concepts. “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice-over. https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ https://freemusicarchive.org/music/Jahzzar/ https://creativecommons.org/licenses/by-sa/4.0/

If your firm is looking to publish thought leadership books, you must understand how the publishing landscape has changed. Enter Donya Dickerson, former McGraw-Hill associate publisher and current literary agent for Aevitas Creative Management. She's going to walk us through what it takes for thought leadership professionals to secure publishing contracts for the experts in their firms. A full-service literary organization with agents around the world, Aevitas works with numerous authors, thought leaders, and public figures; people who have won Pulitzer Prizes, Nobel Peace Prizes, and even Tonys. Their mission, according to their website, is to "help cultivate and promote stories, expertise, and insights that are timely and timeless." In today's episode of Everything Thought Leadership, Donya talks with Bob Buday about the state of book publishing, what thought leaders need to attract literary agents and publishers, and why thought leaders should continue working with literary agents. Learn how your business and management books can excel in the marketplace of ideas. “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice over. https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ https://freemusicarchive.org/music/Jahzzar/ https://creativecommons.org/licenses/by-sa/4.0/

With the explosion of business books over the past several years, the appeal of hybrid publishing has increased dramatically among thought leadership authors. But earning substantial market share with your business book isn't easy. In this installment of Everything Thought Leadership, bestselling author and trend-curator Rohit Bhargava walks you through the pros and cons of the hybrid publishing option and what truly makes a great insight: the kind that will spur the success of your book. Rohit is the founder of Non-Obvious Company, a consulting firm that advises businesses on how to develop non-obvious thinking. He also co-founded IdeaPress Publishing, the independent hybrid publisher that helped Buday TLP CEO Bob Buday publish his book, “Competing on Thought Leadership.” If you or your firm is looking to publish thought leadership books, you won't want to miss this episode. “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice over. https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ https://freemusicarchive.org/music/Jahzzar/ https://creativecommons.org/licenses/by-sa/4.0/

Boston Consulting Group (BCG) is changing the conversation around generative AI... literally. The $12 billion global consulting firm produces a podcast called Imagine This, where the host converses with a top-notch chatbot called GENE. The bot's data set contains BCG's cream-of-the-crop thought leadership, making it the ideal guinea pig to discuss the place of generative AI in thought leadership. Spurring BCG's AI initiative and its impactful thought leadership strategy is Paul Michelman, our next guest on Everything Thought Leadership. The BCG editor in chief has made a 30-year career in thought leadership that has taken him to the top of Harvard Business Review, strategy+business, and MIT Sloan Management Review—in that order. Paul has joined Bob Buday to discuss his career, the impact of generative AI in thought leadership, writers versus generative AI, and BCG's AI initiatives (including GENE and an upcoming tool called “Scribe”). “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue. https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ https://freemusicarchive.org/music/Jahzzar/ https://creativecommons.org/licenses/by-sa/4.0/

How do you present thought leadership content in interactive ways to stand out? Tom Fleming, global thought leadership director at PwC (PricewaterhouseCoopers), has joined Bob Buday to discuss the key factors in publishing great thought leadership content and how the profession has changed over time. PwC is the $53 billion global advisory and accounting firm recognized as a LinkedIn Top Company and an EcoVadis sustainability powerhouse. It is also the company behind the hit management journal "strategy+business." Tom's career in thought leadership is highly instructive. Don't miss the opportunity to learn from him on this episode of Everything Thought Leadership. “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue. https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ https://freemusicarchive.org/music/Jahzzar/ https://creativecommons.org/licenses/by-sa/4.0/

Brent Adamson and Matt Dixon changed the way B2B companies think about selling their products and services 13 years ago with their groundbreaking book, “The Challenger Sale," which was a bestselling sales book from the Corporate Executive Board on how to win over customers -- by challenging them to think differently about their problem and how to solve it. Today on Everything Thought Leadership, Brent and Bob Buday talk about lessons learned from that research. The accomplished author and researcher goes over how to navigate the often-messy process of thought leadership research, and he discusses his career post at CEB and Gartner, along with what comes next for him. “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue. https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ https://freemusicarchive.org/music/Jahzzar/ https://creativecommons.org/licenses/by-sa/4.0/

MIT Sloan Management Review is quite selective about the content it accepts, both articles and content proposals. If you want to be an influential thought leader who publishes in a prestigious magazine like MIT SMR, you need to understand its editorial review process. When it comes to the editorial process, MIT SMR Editor-in-Chief Abbie Lundberg is a 40-year content publishing veteran who has seen and heard it all. She previously worked at Harvard Business Review's Analytic Services unit and was Editor-in-Chief at CIO magazine. She knows it isn't enough to simply read and draw insights from the works of other authors. Writing stand-out articles and content proposals on strategic business management issues requires deeper thinking. Tune in as Abbie discusses how you can appeal to MIT Sloan Management Review's editorial process, the magazine's programmatic approach to thought leadership publishing, how it taps new and established sources of break-through thinking, its view on the role of generative AI tools, and more.

Michelle Swan knows the secret behind how Tercera's portfolio companies earn lucrative returns on thought leadership--and no, it's not just echoing the latest trends on the cloud, AI, etcetera. As CMO & Partner for the leading investment and advisory firm, Michelle drives its thought leadership strategy. This includes coordinating the firm's marquee Tercera 30 annual report on cloud services trends. Michelle knows the true strategy for successful tech services firms lies in demonstrating their problem-solving expertise with ample evidence to be heard above the din. On this episode of Everything Thought Leadership, Michelle discusses her mindset, why most tech companies struggle with thought leadership, and the future of tech services thought leadership in the age of generative AI, among other topics. “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to moving visuals. https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ https://freemusicarchive.org/music/Jahzzar/ https://creativecommons.org/licenses/by-sa/4.0/

Award-winning business author Chunka Mui is keenly focused on generative A.I.'s thought leadership impact and how innovation can be used to fight climate change and social issues. Among his influential books, he co-authored the late 1990s bestseller “Unleashing the Killer App: Digital Strategies for Market Dominance.” The Wall Street Journal named it one of the five best books on the business impact of the internet. With five books and 25 years as a keynote speaker, Chunka is as savvy a thought leader as the innovations he covers. His most recent focus is on how to use innovative technologies to fight climate change and resolve societal issues. He has also been experimenting with generative A.I. as a tool for thought leadership dissemination. Everything Thought Leadership host Bob Buday and Chunka have known each other for over 30 years, going back to when they both worked for CSC Index. Come February 23, the two thought leaders will reunite to discuss Chunka's career, the biggest changes he has seen in the thought leadership profession, how business and thought leadership have been impacted by generative A.I., and how organizations can (and should!) use thought leadership to address social issues. “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice over. https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ https://freemusicarchive.org/music/Jahzzar/ https://creativecommons.org/licenses/by-sa/4.0/

Evan I. Schwartz is an accomplished thought leader who marries storytelling with innovation to profound effect. He has written articles for the likes of Harvard Business Review, The New York Times, WIRED, American History and more. His books, which include "JUICE: The Creative Fuel that Drives World-Class Inventors" and "The Last Lone Inventor," have received rave reviews for their insightful breakdowns of legendary innovations, innovators, storytellers, and frameworks for business success. Beyond that, Evan has produced incredible documentaries and screenplays for the likes of Netflix, Showtime, and others. He currently serves as a freelance research editor for InnoLead, a media company that focuses on innovation, strategy, and R&D. He is also seeking a home for his latest screenplay, a rom-com feature film on the climate crisis, called "Sea Changers". Simply put, Evan is a thought leadership master-craftsman who's journey from recovering tech journalist, to book author, to management consultant storyteller, to filmmaker is a story in and of itself. A story he will tell on the next engaging episode of Everything Thought Leadership, coming February 5. In this not-to-be-missed episode, Evan will discuss his career journey, the importance of thought leadership books, and how to grow your thought leadership career. “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue. https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ https://freemusicarchive.org/music/Jahzzar/ https://creativecommons.org/licenses/by-sa/4.0/

Anthony Marshall and Cindy Anderson are two leading lights within the IBM Institute for Business Value (IBV), IBM's acclaimed thought leadership think tank. Anthony serves as Senior Research Director of Thought Leadership for the IBV. In this role, he heads a global team of industry experts, statisticians, economists, and analysts who deliver actionable, data-vetted articles and reports on trends across numerous industries, technologies and operational management issues. Cindy, meanwhile, is the Chief Marketing Officer and Global Executive for the IBV and oversees its editorial, design, and user engagement. In her previous role at the Project Management Institute, she served as a high-profile author and speaker at TEDWomen workshops and global conferences in India, Mongolia, China, and other countries. These two highly accomplished IBV leaders have joined Buday TLP's Alan Alper on Everything Thought Leadership to discuss IBV's data-driven approach to thought leadership, how thought leadership has evolved over time, IBV's co-branded thought leadership initiatives with big names like SAP, and the future of thought leadership in the world of generative AI. “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to moving visuals. https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ https://freemusicarchive.org/music/Jahzzar/ https://creativecommons.org/licenses/by-sa/4.0/

Malcolm Frank is the CEO of TalentGenius, a team of tech professionals dedicated to helping knowledge workers find the innovative AI tools their business needs, find AI powered jobs, and more. This Yale University graduate is considered one of the foremost authorities and visionaries in technology services, teaching companies how to master the growing game-changer that is AI and find community among technology professionals. Vinnie Mirchandani, former Gartner analyst and a previous guest on Everything Thought Leadership, called him “One of the smartest marketing and strategy execs [he has] had the privilege of working with.” Prior to starting TalentGenius, Malcolm served as Digital Business & Technology President at Cognizant for a time, where he managed the firm's large portfolio of digital engineering, SaaS, Cloud, as well as application development and modernization services. Previously, he ran Marketing and Strategy at Cognizant. While in this role, he created Cognizant's Center for the Future of Work: a thought leadership treasure trove that supercharged the company's brand and revenue growth. He has a rich history with Buday TLP COO Alan Alper too, whom he tapped to run Cognizant's thought leadership program. In this episode, Malcolm has reunited with Alan to discuss the evolution of the thought leadership profession, how to build a superior thought leadership program, advice for budding thought leaders, and more. You won't want to miss this insightful conversation. “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue. https://freemusicarchive.org/music/Ja... https://freemusicarchive.org/music/Ja... https://creativecommons.org/licenses/...

Jonathan Dahl is the vice president and chief content officer of Korn Ferry, a $2.8 billion global organizational consulting firm. He is an instrumental part of the thought leadership machine at Korn Ferry, having helped develop several new content programs. These include “This Week in Leadership,” a column in which Korn Ferry experts weigh in on recent business developments, and the Briefings Podcast, a new show examining big workplace trends. On its own, “This Week in Leadership” attracts more than 4 million page views a year. In this episode of Everything Thought Leadership, Jonathan joins Bob Buday to dive into the genesis and impact of these content offerings. Blueprint by Jahzzar is licensed under a Attribution-ShareAlike 4.0 International License. https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ https://creativecommons.org/licenses/by-sa/4.0/

Kimberly Eddleston is an inspiring thought leader on entrepreneurship and family businesses, and specifically how family dynamics can affect the those companies for better or worse. With a Ph.D. from the University of Connecticut, Kim became an award-winning researcher focused on family business. She has won best paper awards from the Family Firm Institute, Diana International Conference on Women's Entrepreneurship, and the Journal of Small Business Management. Kimberly is a professor of entrepreneurship and innovation at Northeastern University's D'Amore-McKim School of Business. She is also the co-founder of FamilyBusiness.org, a sister site to Entrepreneur & Innovation Exchange that now receives over a million views a year. Both online academic journals are funded by the Schulze Foundation. FamilyBusiness.org focuses on current and future family business owners, entrepreneurship students, and entrepreneurship professors. The website publishes content regularly: written guides, case studies, explanatory videos, and more on the stickiest of challenges facing family businesses, from succession to maintaining healthy relationships. Kimberly Eddleston speaks with Bob Buday on this episode of Everything Thought Leadership about how FamilyBusiness.org found and expanded its niche as a crucial source of information. If your organization is looking to create a successful thought leadership journal, don't miss this episode.

Martin Reeves is a senior vice president of the global management consulting firm Boston Consulting Group, and chairman of its research think-tank, the BCG Henderson Institute. This dedicated vehicle for thought leadership dissects new developments in business, technology, economics, science, and other fields. It has been instrumental in bringing to market a number of big management concepts and helping BCG grow from $1 billion in revenue in 2002 to nearly $12 billion last year. Martin is also a frequent public speaker, a contributor to management journals including Harvard Business Review and Fortune, and a book author. His book “The Imagination Machine,” co-authored with Jack Fuller, is a highly rated guide to unlocking new opportunities and innovative ideas. Today on "Everything Thought Leadership," Martin talks with Bob Buday about the Institute's operations, how it drives service innovation at BCG, and its approach to generating big ideas and revenue from them. Find out more about Martin Reeves on his LinkedIn: https://www.linkedin.com/in/martin-reeves/ Find out more about Boston Consulting Group at: https://www.bcg.com/ “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice-over. https://freemusicarchive.org/music/Ja... https://freemusicarchive.org/music/Ja... https://creativecommons.org/licenses/...

Maria Boulden, Gartner vice president and executive partner for sales, puts the sale back in sales. She has led cream-of-the crop sales teams for over 30 years. Her experience includes a collective 30 years at DuPont, the $13 billion revenue global chemical company, and running many global sales groups. In 2019, Maria decided to take her sales and coaching expertise to Gartner. On her LinkedIn profile, she describes her role at the $5 billion research firm as networking, supporting, coaching, guiding, and challenging “those who lead, network, support, coach, guide and challenge their company's sales team.” Maria spoke with Bob Buday about bridging the gap between thought leadership professionals and salespeople, who are often unaligned. On this episode of “Everything Thought Leadership,” she goes into detail on how they can collaboratively engage B2B buyers and generate revenue. Visit Maria Boulden's bio on Gartner: https://www.gartner.com/en/experts/ma... “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to moving visuals. https://freemusicarchive.org/music/Ja... https://freemusicarchive.org/music/Ja... https://creativecommons.org/licenses/...

Mara Stefan is Vice President of Global Insights at ManpowerGroup, a $20 billion talent services firm – one of the largest in the world. Over her 25-year career, Mara's has done nearly everything in thought leadership, from working with executives and their organizations to create thought leadership content to developing and executing thought leadership marketing strategies. Previous to Manpower, Mara headed global thought leadership marketing for the IT services giant Cognizant Technology Solutions, elevating eminence for the company's Center for the Future of Work and its Digital Business and Technology business unit. She later led thought leadership strategy at The Adecco Group, another large talent services firm. Earlier in her career, Mara founded Emerge PR, a tech public relations firm that helped client small and large with content creation, market research, executive functioning, and more. Throughout her career, Mara has helped subject matter experts and their companies to gain recognition for their blockbuster ideas and solutions by facilitating big-name partnerships with the likes of TED, Thinkers50, and the World Economic Forum. In this episode of Everything Thought Leadership, Mara talks in depth about her career journey, working and partnering with industry luminaries, the role of thought leadership for technology companies, and more. “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to moving visuals and made to loop. https://freemusicarchive.org/music/Ja... https://freemusicarchive.org/music/Ja... https://creativecommons.org/licenses/...

Francis Hintermann directs Accenture's thought leadership research machine. As Global Managing Director for Accenture Research, he runs a 350-person unit that has been helping the $63 billion (revenue) global consulting, IT services and outsourcing company stay on the forefront of digital expertise. He created the company's Strategy Research team, which today is located in North America, Europe, Latin America, Africa, and Asia Pacific. Francis moved from Paris to New York City in 2015 to expand the team. A Chief Economists Community member of the World Economic Forum and a Corporate Strategy Professor at Sciences Po, Francis has a world of experience to draw from. In this episode of "Everything Thought Leadership," he has joined Bob Buday for a deep dive into the evolution of thought leadership research at Accenture. Francis also touches on how Accenture is using generative AI and natural language processing in thought leadership research. “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. https://freemusicarchive.org/music/Ja... https://freemusicarchive.org/music/Ja... https://creativecommons.org/licenses/...

11:11 – Microstresses Plaguing Thought Leaders & Thought Leadership Professionals 28:14 – The Biggest Challenges Developing Content for "The Microstress Effect" (Karen's book) 30:48 – How Karen has Managed her Thought Leadership Career Turns 34:32 Recognizing the Microstresses We Can Create for Other People Thought leadership has always been a highly stressful profession, and that stress continues to increase. In a world in which anyone with social media savvy can build a strong online following, the demands on thought leaders to continually communicate compelling expertise have risen sharply. Those demands also have increased for the people who help thought leaders get recognized: marketers, editors and ghostwriters, researchers, event organizers, book and speaker agents, graphic and interactive designers, and more. Bob recently spoke with Karen Dillon, co-author (with Rob Cross) about her new book “The Microstress Effect: How Little Things Pile Up and Create Big Problems – and What to Do About It.” Karen comes to this topic with powerful credentials: She is both an acclaimed thought leader (co-author of three books with the late, legendary Harvard Business School Professor Clayton Christensen) and a top thought leadership professional. She was the editor of Harvard Business Review from 2003 to 2011, and since 2017 has been editorial director at the consultancy BanyanGlobal Family Business Advisors. In this episode of Everything Thought Leadership, Karen explains the microstresses that can overwhelm both thought leaders and thought leadership professionals – and what everyone can do to “de-stress” their lives. You won't want to miss these actionable tips for taking better control of your thought leadership career.

Disruptive innovation expert and former academic Geoffrey Moore has made a career of rethinking how companies adapt technology; the subject of his magnum opus, “Crossing the Chasm,” which has printed over one million copies worldwide. An advisor for the likes of Google, Splunk, Microsoft, and Salesforce, he has garnered ample respect and renown for his breakthrough thought leadership. As described in his bio, it's time for companies to stop explaining why they embrace disruptive innovation, but rather how they embrace it. Moore got his start in marketing consulting with Regis McKenna before going on to found three successful consulting firms on market development: Chasm Institute, The Chasm Group, and TCG Advisors. He is a LinkedIn Top Voice and an author of several books, including “Crossing the Chasm,” “Zone to Win,” and “The Infinite Staircase.” Geoffrey Moore joined Alan Alper on Everything Thought Leadership to discuss how he evolved from an academic into a tech marketing guru, how he communicates big ideas, the role of thought leadership in marketing, and how tech companies can improve their thought leadership. “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. https://freemusicarchive.org/music/Ja... https://freemusicarchive.org/music/Ja... https://creativecommons.org/licenses/...

Doug Farren is the quintessential thought leader on the middle market, having founded the National Center for the Middle Market: a research institute helmed by Visa, Chubb, and the Fisher College of Business at Ohio State University. Following a lengthy stint as senior supply chain manager of Limited Brands, Farren helped found the Center in 2011 to provide data analysis and insights concerning middle market companies. Ohio State has defined middle market businesses as those making between $10 million and $1 billion annually. In his role as managing director, Farren controls budgeting, supervises staff and personnel responsibilities, and corresponds with the Center's corporate sponsors. He is also a Penn State University graduate like Bob Buday, whom Farren has joined on Everything Thought Leadership to discuss the Center's rise in stature as the premiere voice on the middle market economy.

How can thought leaders improve their writing? There are few people more qualified to answer this question than Glenn Leibowitz, Group Head of Communications for McKinsey & Company's Greater China region (based in Taipei, Taiwan), and a talented writer in his own right. In fact, he was recognized four years in a row as a LinkedIn Top Voice: twice in the Marketing & Social Media category and twice in the Management & Workplace category. Glenn takes great pride in teaching writing. He distills the majority of his insights on his “Write With Impact” podcast, a five-star show featuring Pulitzer Prize-winning journalists and bestselling book authors who reveal their writing tips and tricks. “Write With Impact” has been going strong since 2015. In February, Glenn invited Buday TLP CEO Bob Buday on his show to talk about Bob's book and the essentials of thought leadership. Now, for the reverse, Glenn has joined Bob on “Everything Thought Leadership” to discuss how thought leaders can write better, the impact of AI writing programs like ChatGPT, and Glenn's own quest to become an even better writer. You can find out about Glenn's podcast at: https://podcasts.apple.com/us/podcast/write-with-impact-with-glenn-leibowitz/id987596874 “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ https://freemusicarchive.org/music/Jahzzar/ https://creativecommons.org/licenses/by-sa/4.0/

Tom Davenport is an acclaimed author, writer, speaker, and professor helping businesses embrace major 21st century opportunities in artificial intelligence, analytics, big data, and more. A thought leader whom LinkedIn dubbed as a "Top Ten Voice in Tech" in 2018, Tom has changed the game on how people view the technology space. He coined the idea of "competing on analytics," in which in-depth data and analysis are key for organizations to stand above their competitors. Along the same lines, Tom and Business Analytics Professor Jeanne Harris authored a book of the same title, which garnered stellar reviews. Like Harris, he is also a respected academic: the President's Distinguished Professor of Information Technology and Management at Babson College and a Fellow of the MIT Center for Digital Business. An author of 20 books and over 200 articles, Tom Davenport has the essential insights all digital business thought leaders need to build their prestige. He joins Alan Alper on Everything Thought Leadership to talk about the early days of management in thought leadership consulting, what you need to excel today in the information technology sect of thought leadership, and how you too can get into top management journals like HBR. Find out more about Tom on his website: https://www.tomdavenport.com “schmaltz” by Jahzzar is licensed under CC BY-SA 4.0. https://freemusicarchive.org/music/Ja... https://freemusicarchive.org/music/Ja... https://creativecommons.org/licenses/... “Brilliant Island” by Audiorezout is licensed under CC BY-NC-SA 4.0 /Music overlapped to extend track length. https://freemusicarchive.org/music/au... https://freemusicarchive.org/music/au... https://creativecommons.org/licenses/...

Jim Wetherbe has been a professor on management information systems for more than 40 years. A highly sought-after speaker who has delivered more than 1,000 speeches worldwide, he has written hundred of academic articles and authored or co-authored 40 books. Jim has also been teaching at Texas Tech University since 2000 and has served as a board director at a number of companies, including consumer electronics giant Best Buy and CIBER. Since 2012, the distinguished professor has been helping the Schulze School of Entrepreneurship at the University of St. Thomas reinvent the staid academic journal. The vehicle: an online academic journal called Entrepreneur & Innovation Exchange. It is a free resource written for entrepreneurs – not just professors – whose online readership has grown to 5 million viewers a year. Jim has joined Bob Buday to speak on a number of subjects: the pioneering academic journal, EIX; his career as a thought leader in academia and business; why businesses and business schools should be collaborating much more than they do today on thought leadership research; and his headline-making stance against academic tenure. Don't miss out on this fascinating episode. “Everything Thought Leadership” is a video and podcast series of Buday Thought Leadership Partners. It provides insider perspectives on the profession of thought leadership, from leading researchers, editorial and marketing professionals, to widely acclaimed thought leaders themselves. “Brilliant Island (Positive Uplifting Upbeat Motivational Summer Travel Pop Music)” by Audiorezout is licensed under CC BY-NC-SA 4.0 – Music overlapped to extend track length. https://freemusicarchive.org/music/audiorezout/we-must-fly-positive-uplifting-upbeat-motivational-summer-travel-music/brilliant-island-positive-uplifting-upbeat-motivational-summer-travel-pop-music/ https://freemusicarchive.org/music/audiorezout/ https://creativecommons.org/licenses/by-nc-sa/4.0/

Sections: 00:00 – Opening 3:00 – From Analyst to Thought Leader 6:44 – Tech's Thought Leadership Tribulations 14:30 – Thought Leadership's Influence on Vendor Selection 23:35 – The Art of Great Storytelling 30:24 – Collaborating with SAP 35:17 – Thought Leadership‘s Future Vinnie Mirchandani, founder of technology negotiation and strategy firm Deal Architect, is an effective thought leader in the software, offshoring, and outsourcing spaces of tech. The former Gartner analyst and PwC outsourcing executive has played crucial roles helping companies obtain profitable technology contracts, including contracts worth more than $5 billion. He is a speaker on innovation through technology and curator of “New Florence. New Renaissance,” the insightful products and services blog. Beyond software and innovation through technology, the tech contract specialist has advised clients on business decisions regarding the cloud, artificial intelligence, automation, and predictive analytics. Moreover, Vinnie has authored several books tailored for tech executives. These include “The New Polymath,” “The New Technology Elite,” and issues 1-through-3 of “SAP Nation,” all available on Amazon. Vinnie joins Alan Alper on “Everything Thought Leadership” to share his invaluable perspective on what it means to be a thought leader in tech and working with business and technology experts. “Everything Thought Leadership” is a video and podcast series of Buday Thought Leadership Partners. It provides insider perspectives on the profession of thought leadership, from leading researchers, editorial and marketing professionals, to widely acclaimed thought leaders themselves.

As the leader of McKinsey's global publishing for three years and counting, Raju Narisetti has a knack for helping businesses, media companies and journalists remain relevant in the digital age. His goal at McKinsey, a leader in the management consulting industry, is to triple the size of its audience over five years. Raju's 32-year career includes 14 years as a writer and editor for The Wall Street Journal, where he was part of a team that won a Pulitzer Prize for its coverage of the September 11 terrorist attacks on the U.S. He was both the youngest and first person of color to appear on the mastheads of The Wall Street Journal and The Washington Post. (The masthead is a newspaper's listing of its top editors, publisher and owners.) Raju also founded Mint, an Indian business newspaper, where was editor in chief for three years. Raju and Bob Buday met each In November 2022 at Profiting From Thought Leadership, a conference that Bob has co-produced six times since 2016. At the event, Raju and McKinsey Global Editorial Director Lucia Rahilly spoke on their firm's approach to thought leadership. Raju joins Bob on his firm's “Everything Thought Leadership” video & podcast to discuss how McKinsey is able to produce so much high-quality content in high volume. Raju will also delve into how the firm has been using data visualization and digital tools to change the way it presents content, how he views the state of the thought leadership profession, and how he transitioned from journalism to professional services. “Everything Thought Leadership” is a video and podcast series of Buday Thought Leadership Partners. It provides insider perspectives on the profession of thought leadership, from leading researchers, editorial and marketing professionals, to widely acclaimed thought leaders themselves.

Paul Roehrig has done it all as a thought leadership strategist, marketing officer, and more. Before he became Chief Strategy & Marketing Officer at Ascendion, the Syracuse University PhD graduate spent over 11 years at Cognizant in three VP roles, cultivating big ideas within the IT services giant's Digital Business, Process Operations, and Center for the Future of Work business units. Previously, Paul served as a Principal Analyst at Forrester Research. Moreover, he has co-written three bestselling business books: Monster: A Though Love Letter On Taming the Machines that Rule our Jobs, Lives, and Future , What To Do When Machines Do Everything , and Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules . Alan Alper worked extensively with Paul while the latter was at Cognizant. The two reunited on this episode of “Everything Thought Leadership,” where Paul shared what he believes the future holds for thought leadership in general and its role within the code economy.

*This episode was recorded in October.* William S. Harvey is a professor of leadership and newly appointed Business School Education Director at the University of Bristol in the UK. He led a study on thought leadership at professional services firms in the late 2010s. Specializing in corporate reputation, talent management, and leadership, the Durham University graduate has published in the Harvard Business Review and other leading publications. He has touched on subjects as varied as the role of tacit knowledge in research impact and the diverging experiences of work and social networks for immigrants in Singapore, Vancouver, and Boston. Harvey is also an International Research Fellow at the Oxford University Centre for Corporate Reputation. In 2020, Harvey and his three co-authors (Vince-Wayne Mitchell, Alessandra Almeida Jones, and Eric Knight) published their research on thought leadership in a scholarly paper titled "The tensions of defining and developing thought leadership within knowledge-intensive firms." In it, they redefined the often-misunderstood term of thought leadership and explained nine tensions that hamper its development and value for firms. William Harvey and his co-authors saw clear value in the topic of thought leadership, leading them to their 2020 report and its key findings, which Harvey discusses in depth for this episode of "Everything Thought Leadership." The leadership professor believes thought leadership should not be neglected by the world of academia, particularly in light of the challenges today with misinformation, disinformation, and fake news enabled by social media. “Everything Thought Leadership” is a video and podcast series produced by Buday Thought Leadership Partners. It provides insider perspectives on the profession of thought leadership, from leading researchers, editorial and marketing professionals, to widely acclaimed thought leaders themselves.

Prof. Hermann Simon is a bestselling author of more than 40 books and expert in pricing and marketing strategy. His accolades, to name but a few, include becoming the only German in the Thinkers50 Hall of Fame and having a Chinese business school built in his namesake (the Hermann Simon Business School in Shouguang). While Simon was as a business administration professor for over 14 years at the Universities of Bielefeld and Mainz in Germany, he is best known for what came after -- when he founded Simon-Kucher & Partners with professors Eckhard Kucher and Karl-Heinz Sebastian. As CEO from 1995 to 2009, Simon was instrumental in helping the consultancy become what it is today: a $500 million player with more than 40 offices around the world. Bob Buday worked with Simon-Kucher in the middle of the last decade, leading Bloom Group's work in helping Simon-Kucher partners Madhavan Ramanujam and Georg Tacke develop the content for their book Monetizing Innovation. In this episode of Everything Thought Leadership, Simon joins Bob to discuss the key factors behind Simon-Kucher's rise to prominence, the value of publishing books in the thought leadership content and marketing mix, and other topics.

Sabrina Horn knows what it means to succeed in the harsh world of business leadership. She would tell you herself she has made no shortage of mistakes and failures. The best-selling author and current CEO of HORN Strategy arrived in Silicon Valley in the early 90s, founding the PR firm Horn Group, which Finn Partners acquired in 2015. Under Sabrina's leadership, Horn Group grew to national renown: all the more impressive considering she came to Silicon Valley with only $500 in starting funds. Her journey as a leader has prompted Sabrina to realize the necessity of being humble, caring, and honest in the world of startups, even during financially strenuous times. This idea is the subject of her hot book, “Make It, Don't Fake It: Leading with Authenticity for Real Business Success.” Tune in as Sabrina joins Buday TLP's Alan Alper to go over the principles and frameworks of her book, her perspective on thought leadership, and other lessons she has learned throughout her impressive career.

Thomas A. Stewart is a thought leader on intellectual capital and customer experience who has become renowned worldwide for his expertise. Over the last 50 years, he has led the Harvard Business Review, served as CMO of Booz & Company, and published several best-selling business books. He recently was chief knowledge officer for AchieveNEXT, leading research and benchmarking for emerging and mid-market enterprises. Before AchieveNEXT, Tom was executive director for the National Center for the Middle Market. When Robert Buday worked at CSC Index (1987-1997), he pitched a story on a concept unknown to Tom at the time: business re-engineering. Tom joins Robert today, 31 years later, to discuss his illustrious career.

(*This podcast was recorded June 1st, 2022.) Mary McBride joins her long-time colleague Alan Alper to discuss the lessons she has learned in her decades of experience enhancing thought leadership through brilliant visual storytelling. A freelance graphic designer and brand consultant based out of New York, she has crafted detailed white papers, infographics, e-Books, research reports, animations, and many more forms of visual content. Corporate clients she has done projects for include Ernst & Young, Morgan Stanley, Citibank, and Bank of America. Mary has also crafted visual storytelling elements for dozens of law firms and non-profits. Find her work on Behance: https://www.behance.net/MaryMcBride.

For the sixth episode of Everything Thought Leadership, COO of Buday Thought Leadership Partners Alan Alper speaks with Julio Gomez. Julio is the founder of Gomez Advisors, which later became part of the multimillion-dollar global software firm​ Dynatrace. Among his accolades, he was voted one of Time Magazine's “Fifty Most Influential People Shaping Technology” and one of Wall Street's “50 Most Influential People.” Julio currently works at the fintech Highnote as its Industry Evangelist and Thought Leader. Highnote provides businesses with the products, tools, and advice necessary to build their brands' prestige and audiences.

Jonathan Copulsky sits down with Bob Buday for the fifth episode of Everything Thought Leadership. Jonathan is the former CMO of Deloitte, author of the book “Brand Resilience,” and a marketing lecturer for Northwestern University's Medill and Kellogg Schools. He is a B2B marketing and strategy expert and thought leader of over 35 years. Visit this link to donate to the research fellowship Jonathan and his children have set up at Loyola Marymount University, in honor of Jonathan's late wife Ellen Carol Barreto: https://newsroom.lmu.edu/campusnews/health-and-society-program-receives-fellowship-boost/ To learn more about Jonathan and his experience, visit his LinkedIn: https://www.linkedin.com/in/copulsky/ Or view his faculty pages at: https://www.kellogg.northwestern.edu/faculty/directory/copulsky_jonathan.aspx , and... https://www.medill.northwestern.edu/directory/faculty/jonathan-copulsky.html

Buday Thought Leadership Partners is pleased to welcome Alan Alper to the company, as principal and chief operating officer. Alan helped take Cognizant Technology Solutions to new heights through his work in building a thought leadership function, where he was VP of Global Thought Leadership. Today, he joins Bob Buday to discuss his career in thought leadership, the future of the field, and what firms that compete on thought leadership must do to be recognized as top experts in their domains. Read more from the official post on Budaytlp.com: https://budaytlp.com/2022/03/01/alan-...

Robert Buday talks with Bill Shander in the third episode of the Everything Thought Leadership video & podcast series. Bill is a leading expert on data visualization, information design, data storytelling and more who has taught workshops around the world. He is also a board member of the Data Visualization Society.

In the second episode of the Everything Thought Leadership podcast, Robert Buday interviews Dave Ulrich, co-founder of The RBL Group, Rensis Likert professor at the University of Michigan Ross School of Business, and an expert on Human Resources for over 40 years.

Bestselling author and speaker on Disruptive Innovation Charlene Li joins us for the inaugural episode of Everything Thought Leadership! Charlene's career spans two decades. In 1988, she served as a consultant at the strategy firm Monitor Group, now known as Monitor Deloitte. She then moved on to work at several Massachusetts Bay newspapers before becoming an analyst at Forrester Research. Charlene has built her career upon not only navigating disruption, but encouraging innovation amidst disruption. She currently serves as as Senior Fellow at Altimeter.