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Scott Dubois is the Co-Founder of Pidalia, a digital consultancy of senior-level strategists, creatives, and technologists that wrestle with their clients' messy business problems. Scott is also a Partner at Gingham Ventures an early stage investment firm that also advises businesses on strategy and execution. Scott's superpower is creatively combining technology with communications, and integrating them into how a company grows their business. Scott is an internationally recognized speaker on the topics of technology, marketing strategy, user engagement, and cross-media communications as well as a mentor for the MassChallenge and EforAll startup accelerators. “just always be willing to adapt. We know the market is going to change, the business might look different in three, five years and that's okay as long as it aligns with your vision for what it is that you want to be to do for those that you are serving”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-7p5
Our special encore guest today is Scott Dubois. He is the co-founder of Pidalia, a digital agency in Boston, that provides clients with solutions to their challenges in advertising, software design, and business process management. Scott specializes in media selection, campaign strategy, and analytics and applies his knowledge of business processes through consultation with clients. Scott is also an internationally recognized speaker on the topics of marketing strategy, user engagement, and cross-media communications. Now...you may remember Scott and the wisdom he shared during Episode 526. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 526 to your list of vital priorities. What you'll learn about in this episode: The importance of having an onboarding process for your clients Why you should use a survey data tool to gather client feedback Why Scott believes that success cannot be defined How the failure of Scott’s first business taught him a huge life lesson What makes an ‘A-player’ an ‘A-player’ The power of being able to ‘see around the curve’ How to become a better mentor to your team Why you need to realize that it’s about your team — not about you The benefits and value of adding an assistant to your team Focusing on the plan — not just the achievement Ways to contact Scott: Website: pidalia.com LinkedIn: www.linkedin.com/in/scottdubois
Welcome to this episode of the Real Fast Results podcast! Today’s show is a very special one. Of course, all of these shows are special. This episode is going to be especially good for those of you who know that you need more in the way of marketing your business, books, products, etc. If you are struggling in your marketing efforts, or if you would just like to improve your business in this way, this is a terrific show for you to pay attention to. Download the Complete PDF Show Notes Free for this Episode Scott Dubois will be sharing his knowledge with us throughout this episode. He is a principal at Pidalia, which is a digital agency that provides folks just like you solutions to their challenges in areas such as advertising, software design, business process management, and so forth. Scott has an extensive background in information technology systems, which of course is very useful for anyone to have expertise in nowadays. He also specializes in media selection and campaign strategy as well as analytics. Plus, he applies his knowledge of business processes to help his clients improve their relationships with their existing audiences. Please welcome Scott to the show… [bctt tweet="If I’m an author, I’m going to think about my database." username="danielhall"] Promise: The Power and Value of Personalized Media Thank you so much for having me. It’s a pleasure to be with you. The big thing that we’re going to take away from today’s episode is the power and the value of personalized media, and the how and why this works for your audience in today’s space. And, more importantly, why you need to do it in order to stand out from the crowd. We all know the statistics, right? It’s something like 3,200 marketing messages a day, and we are aware of 40 and can remember three. Those stats are always changing, but that’s pretty darn close. So, that’s what we’re looking to cover and talk about today. Download the Complete PDF Show Notes Free for this Episode Learn How this method works specifically for authors How to brand as an author and then personalize your marketing Media channels specifically for authors Databases Think about your list horizontally Start implementing how that applies. Email marketing tools for authors Closing the loop Download the Complete PDF Show Notes Free for this Episode Resources Emma Constant Contact Real Fast Results Community If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
Internet Marketing: Insider Tips and Advice for Online Marketing
In today's episode of the Internet Marketing Podcast, Andy is joined by Scott Dubois, Co Founder of Pidalia, to discuss your audience and what it means to you. On the show you'll discover: How to use customer data when it comes to campaign planning & what types of data you should look at. What the main types of data that you should look at are. If data should be used to decide the timing of a campaign. How you can use data during a campaign once it has launched? If it is better to be reactive rather than proactive in marketing? Plus, as usual, Scott provides his top tip/key takeaway. See acast.com/privacy for privacy and opt-out information.
Scott Dubois is the co-founder of Pidalia, a digital agency in Boston, that provides clients with solutions to their challenges in advertising, software design, and business process management. Scott specializes in media selection, campaign strategy, and analytics and applies his knowledge of business processes through consultation with clients. His consulting focuses on enhancing his clients’ relationships with existing audiences and helping them reach new audiences. Scott is also an internationally recognized speaker on the topics of marketing strategy, user engagement, and cross-media communications. What you’ll learn about in this episode The tool Scott uses to prioritize and organize his daily thoughts Creating a habit of starting the day at Inbox Zero and how Scott achieves it A great learning experience that taught Scott to always do right by the client Mastering the skill of short-term patience An important lesson that Scott learned on how to view things in the proper perspective and why not to overreact to conditions Implementing a project management system sooner rather than later The benefits of looking at other companies in the same vertical and applying the same successes that were achieved with other companies The importance of pitching and communicating value Why you shouldn’t try to be all things to all people How to best connect with Scott: Website: pidalia.com/onwardnation LinkedIn: www.linkedin.com/in/scottdubois Twitter: @ScottDubois Facebook: www.facebook.com/scottdubois
Today I'm joined by a man who helps clients with their challenges in advertising, software design, and business process management. He describes himself as a Technologist, Speaker, Sushi Connoisseur, and a Travel Hacker. Welcome to DMR, Scott Dubois. [You can find Scott over at Pidalia.] On this episode of Digital Marketing Radio we discuss how to use customer data in digital campaign planning, with topics including: How do you use customer data in digital campaign planning? What data do you use? Are you talking about on ads, or on landing pages, or on both? Do you use customer data in all your campaigns? What type of data do you use? Do you use data from third parties as well as a customer’s own data? Do you use customer data to decide on when to run a campaign? Do you amend campaigns after they’re launched or do you tend to stick with things once they’re published? Are you a fan of being reactive or proactive with your advertising? [Tweet ""Don't try to be all things to all people." says @ScottDubois from @pidalia"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Slack [Team communication] Bear [Note-taking app] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Something I learned very early-on is... don't try to be all things to all people. You're going to be a much better subject matter expert if you get very good at the space that you play in. It's not to say that you shy away from things, but just understanding your business, not trying to be all things to all people is a good takeaway that has served me well.
Scott Dubois Jaime Jay welcomes Scott Dubois. Scott is the co-founder of Pidalia, a digital agency that exclusively works with the Fortune 1000 companies in the world. Tune in for some cool insights about the latest trends in advertising! Listen and react is a common pitfall business owners fall into.” -Scott Dubois Working with Giants Pidalia is not your typical digital agency. They only work with the largest companies, and act as startup with their clients. Pidalia is super agile and delivers superior technical ability. Typical Day at Work Scott’s work requires him to travel from time to time. He manages their business operations with clients, while his partner manages the engineering and creative teams. According to him, no two days are alike. He typically would start by heading to the airport, and sometimes he would start by getting organized. Having faith in what I knew and what I sensed would ultimately reward us by making the right call in the long-term.” -Scott Dubois Emails would go next in his priorities. He would then check on all relevant parties—clients or employees. It’s what life looks like in the agency. Lessons from the Past Scott co-founded Pidalia in 2011. Working with clients and understanding them are among the biggest lessons he learned. He observed that people often engage with pre-conceived notions. Instead of being lip service for that goal, actually living that goal and being conscious of the goal is going to get you pretty far.” -Scott Dubois Together, they find new ways to approach things. He still continues to apply the lessons he learned in the process. Any business can apply them as well. Download and listen to today's episode about Scott Dubois. Connect with him through the links below. Remember to let Scott know you heard about him on Stop Riding the Pine! Pidalia Facebook Twitter LinkedIn Instagram Snapchat Email: scott@pidalia.com Thank you to MikeD, for providing the incredible editing for this episode. If you need to find an audio editor, send MikeD an email at miked@slapshotstudio.com. Thank you to our awesome sponsor, Interview Valet, A professional concierge guest booking podcast service for hosts and guests - You be the Guest, We do the Rest! Check out their new website at InterviewValet.com. This episode of Stop Riding the Pine Podcast was brought to you by InterviewValet.com Stop Riding the Pine is a lot of fun and we love sharing the shows we've done. We would greatly appreciate your assistance in helping us grow this show by not only downloading the episodes but also sharing them. Leave comments and rate our show so we can make the show even better.
Happy Monday Shareable listeners! Today, we’ve got Scott Dubois on the show! Who is he? Well we’ll tell ya. Scott is the cofounder of Pidalia, a digital agency that provides clients with solutions to their challenges in advertising, software design, and business process management. With an extensive background in information technology, Scott specializes in media selection, campaign strategy, and analytics. He also applies knowledge of business processes through consultation with clients. His consulting focuses on enhancing his clients' relationships with existing audiences and helping them reach new audiences. Awesome, right? As Jeff points out, these guys have a lot in common. Here’s what’s in store in this episode: Facebook vs. Snapchat, AI, agency life, and just two digital marketers trading tips.
Happy Monday Shareable listeners! Today, we've got Scott Dubois on the show! Who is he? Well we'll tell ya. Scott is the cofounder of Pidalia, a digital agency that provides clients with solutions to their challenges in advertising, software design, and business process management. With an extensive background in information technology, Scott specializes in media selection, campaign strategy, and analytics. He also applies knowledge of business processes through consultation with clients. His consulting focuses on enhancing his clients’ relationships with existing audiences and helping them reach new audiences. Awesome, right? As Jeff points out, these guys have a lot in common. Here's what's in store in this episode: Facebook vs. Snapchat, AI, agency life, and just two digital marketers trading tips.
Creating content for a marketing campaign is not as easy as you might think. We have a lot of things to consider, such as deciding what data to use for every client. In today’s episode I am joined with Scott DuBois founder of Pidalia a digital agency in Boston. Scott has an IT background and uses data to drive every decision and is an overall cool guy. Listen in as we talk about how to use Data to create a great marketing campaign. What You’ll Learn: How to prevent being overwhelmed by the possibilities How to use data to be reactive instead of proactive Why it’s always about what’s best for the client When not to push out content What’s the biggest trend in data https://pidalia.com/garlic/ See acast.com/privacy for privacy and opt-out information.