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For the past 26 years, Josh has worked in the landscape industry. After graduating from Virginia Tech, he relocated to southern California and began his career in the wholesale nursery industry where he served as Director of Operations for a 250 acre growing facility. In 2002, he transitioned into Landscape Management as an Account Manager and Sports Turf Manager at TruGreen LandCare. In 2005, he went to work for Brickman in San Diego where he held positions from Enhancement Manager to Vice President and General Manager for both the LA and San Diego Markets. In 2017 and after the transition to BrightView, Josh was promoted to Senior Vice President of the Southwest and later to Group Senior Vice President of the Southwest and Texas where he oversaw teams of up to 3,000 employees and $400M in revenue. Josh now serves as CEO of the newly formed Osprey Landscape Group based out of San Diego. Osprey was formed as a holding company in late 2023 and currently operates Pacific Landscape Management in Portland, OR and Pacific Landscape Maintenance in Seattle, WA. Building on Pacific's strong reputation for quality and culture in the Pacific Northwest, Osprey is continuing it's expansion across the western United States through organic growth and a strong M&A strategy.
Catt Fields White is the founder and CEO of Farmers Market Pros, the director of San Diego Markets, and the founder of the Little Italy Mercato in 2008 as a source of fresh food for her neighborhood in San Diego, California. In this interview, we draw on her years of experience helping growers figure out if farmers markets are the right outlet for their farms and then setting them up for success at markets. We discuss the challenges she faced in founding the Little Italy Mercato, how it has become San Diego County's largest weekly year-round market, and how that experience led to the founding of Farmers Market Pros.This interview has a lot of practical ideas for success at farmers markets, and some to avoid, including why racing to the bottom on price isn't a good idea. We discuss the four Ps of market success (product, packaging, people and professionalism). We also talk about how much to specialize, how much to diversify, and much more from Catt's years of experience running farmers markets and helping farmers succeed at them. Connect With Guest:Instagram: @farmersmarketprosFacebook: Farmers Market ProsWebsite: farmersmarketpros.comEmail: connect@farmersmarketpros.com Podcast Sponsors:Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:Farmhand - Tired of admin work and technology trouble? You need Farmhand on your team. Farmhand is the all-in-one software platform and virtual assistant built by and for independent farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take the quiz to see how much you can save at farmhand.partners/GFM.Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com. Subscribe To Our Magazine -all new subscriptions include a FREE 28-Day Trial
In this episode of the Good Food CFO podcast, Sarah is talking with Catt Fields White - Founder of the Little Italy Mercato - San Diego County's largest weekly year-round farmers market, and Founder & CEO of Farmers Market Pros. Catt and her team at Farmers Market Pros provide small farmers and food makers with education in the basics of starting a food business, and making it financially sustainable through their Vendor 101 Course, Annual InTents Conference, and Tent Talk Podcast. In this episode Catt is sharing: The 4 Ps of a Successful Farmers Market Business Benefits of being a FM based brand, and why it's not just for early-stage businesses Lessons learned from her 13+ years as a market manager Why it's important for you to MAKE MONEY in your food business No matter if you are just getting started or have been in business for years, are planning to or currently selling at Farmers Markets, or are building your business in another way, Catt's insights on business and finance are valuable. Catt Fields White is the director of San Diego Markets, the Founder and CEO of Farmers Market Pros and a host of Tent Talk, the farmers market podcast. She writes and speaks at conferences and events worldwide, teaching market organizers and participants to make their operations stronger and educating consumers about the importance of supporting small farmers and food businesses. She consults with community organizations, market managers and emerging and evolving entrepreneurs. Resources + Links Tickets to for the 6th annual InTents: the Farmers Market Conference are now on sale! The event is happening in San Diego March 7th-9th, 2022. You can purchase your tickets here. Join us in the Profitable Food Business Community Tune in to learn more, and visit sarahdelevan.com or the to learn about our new + updated services.
Every Wednesday at 12PM PST, I will interview and introduce 1-2 top producers all across the country to hear about how they got into the business, what they are seeing with real estate impacts with COVID, and how they are shifting their business. Tune in LIVE! https://www.homesbyspencerhsu.com/video/ ( https://www.youtube.com/redirect?event=video_description&q=https%3A%2F%2Fwww.homesbyspencerhsu.com%2Fvideo%2F&redir_token=BeZudVRKT_rQ2_t5l-vDJD5P9VZ8MTU5MDI5Nzk1MEAxNTkwMjExNTUw&v=IQKErvJ_-uY ) This week I am delighted to have two rockstars who represent the Palm Beach Florida and San Diego regions. Taryn Pisaneschi and Melissa Huk! -- Looking for a real estate agent in your city? I have a network of top producing agents around the country. Email me and I can put you in contact with an agent in your area. Spencer@SpencerHsu.com
If you've ever thought about getting into the farmers market biz, this episode is for you! This is the second part of our interview with Catt Fields White, CEO of San Diego Markets, educator and author. Catt tells us about "Vendor 101", a program for prospective farmers and market vendors to gain insight into what it takes to begin their business. Catt also tells us about "TentTalk: The Farmers Market Conference.". Three days of digging deep into being a farmer/producer and farmers market vendor. http://www.cattwhite.com Instagram:@cattfieldswhite Twitter:@cattwhite https://farmersmarketpros.com/ Instagram: farmersmarketpros Phone: (619) 233-3901 Food for Thought is sponsored by Cangshan Cutlery. Cangshan Cutlery offers a wide variety of artfully designed knives. Made with German steel they are suitable for professional chefs, beginner, and anyone in between. Cangshan combines the best qualities of eastern and western styles, designs, materials and workmanship to create unique knives for all levels of creatives and professionals. http://www.cangshancutlery.com We are proud to support and recommend Kitchens for Good. Kitchens for Good's mission is to break the cycles of food waste, poverty, and hunger, through innovative programs in workforce training, healthy food production, and social enterprise. The program is a tuition-free, certified culinary apprenticeship program that trains individuals with barriers to employment to launch their career in the culinary and hospitality industry. The program specifically serves individuals who are experiencing significantly high unemployment rates: formerly incarcerated adults, foster youth transitioning out of the system, survivors of domestic violence, individuals with mental health disorders, and individuals with histories of substance abuse. Donate, volunteer, or find more about their event and catering services at https://www.kitchensforgood.org We hope that you enjoy this podcast. Please like & follow us if you do. Produced at Studio C Creative Sound Recorders in San Diego CA http://www.studio-c.com
On this podcast we had the pleasure of chatting with Catt Fields White. Catt is the founder and CEO of San Diego Markets, bringing farmers to the city and more than 25,000 visitors weekly to the table by developing and managing weekly farmers markets, the largest being the little Italy Mercato as well as the Pacific Beach Tuesday and Little Italy Wednesday farmers markets. Catt is also a contributor to Tent Talk Podcast. The podcast provides helpful information for farmers, food makers and farmers markets managers. They interview farmers market experts, talk about ways to improve local food communities and much more. You can listen to their podcast wherever you listen to your favorite podcast. Catt was such a fount of information that we made this a two part podcast. http://www.cattwhite.com Instagram:@cattfieldswhite Twitter:@cattwhite https://farmersmarketpros.com/ Instagram: farmersmarketpros Phone: (619) 233-3901 Food for Thought is sponsored by Cangshan Cutlery. Cangshan Cutlery offers a wide variety of artfully designed knives. Made with German steel they are suitable for professional chefs, beginner, and anyone in between. Cangshan combines the best qualities of eastern and western styles, designs, materials and workmanship to create unique knives for all levels of creatives and professionals. http://www.cangshancutlery.com We are proud to support and recommend Kitchens for Good. Kitchens for Good's mission is to break the cycles of food waste, poverty, and hunger, through innovative programs in workforce training, healthy food production, and social enterprise. The program is a tuition-free, certified culinary apprenticeship program that trains individuals with barriers to employment to launch their career in the culinary and hospitality industry. The program specifically serves individuals who are experiencing significantly high unemployment rates: formerly incarcerated adults, foster youth transitioning out of the system, survivors of domestic violence, individuals with mental health disorders, and individuals with histories of substance abuse. Donate, volunteer, or find more about their event and catering services at https://www.kitchensforgood.org We hope that you enjoy this podcast. Please like & follow us if you do. Produced at Studio C Creative Sound Recorders in San Diego CA http://www.studio-c.com
This is the intro episode of your new favorite farmers' market podcast! In the first episode of Tent Talk hosts Brijet Myers (on-site market manager), Justine Marzoni-Mead (hot sauce maker), and Catt Fields White (director of San Diego Markets and founder of InTents Business) explain how they came to be a part of the farmers' market world and why they stayed. Learn about what makes farmers' markets special.
On today’s Happy Half Hour podcast, hosts Erin Chambers Smith, Troy Johnson, and producer Archana Ram talk restaurant openings, including Fools and Kings in Mission Hills and Park 101 in Carlsbad Village. Our special guest is Catt White, the CEO of San Diego Markets and the force behind some of the city’s largest and most successful farmers markets, including Little Italy Mercato. She chats with us about what it takes to be a bonafide “farmers market” and how the city can better serve our farmers and producers. Joining the conversation is Lucila De Alejandro, co-owner of Suzie’s Farm, the 70-acre organic farm that recently announced it’ll be shutting down. She talks about why the farm is closing, the future of agriculture in San Diego, and what listeners can do to help. Also, is cannabis the savior of farming? Let’s discuss.