Podcasts about shailin dhar

Tom Denford joins Itir to discuss the challenges and opportunities marketers face in working with media agencies, focusing on transparency, trust, and long-term strategy. They cover the complexities of the buyer-seller roles within agencies, the shift toward in-house media capabilities, and practical advice for smaller brands looking to work with the right agency. A key takeaway is the importance of not cutting corners on media investments, as the cheapest option often comes at the expense of quality and effectiveness. Whether you're starting out or refining your approach, this conversation offers valuable insights for building strong media partnerships, understanding the importance of media quality in advertising, and how to unlock growth with the right media investments. Tom is a leading advisor with over 20 years of experience in media and advertising, known for his strategic insights and thought leadership. Before co-founding ID Comms in 2009 with David Indo, he gained experience in media agencies and client-side marketing. ID Comms, which helps major brands like Walmart, T-Mobile, and Meta navigate digital transformation and optimize media investments, is recognized as the #1 Media Advisor by the World Federation of Advertisers and the #1 Best Place to Work in Marketing and Advertising. Tom is also an active mentor, contributor to industry publications, and conference speaker. Tom is looking forward to having a coffee at a plaza in Paris or Italy next summer. His book recommendations include: The Data Deluge: Making Marketing Work for Brands and People by Arun C. Kumar (https://www.amazon.com/Data-Deluge-Making-Marketing-Brands/dp/B0CRNC65BY) Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers by Raja Rajamannar (https://www.amazon.com/Quantum-Marketing-Mastering-Tomorrows-Consumers/dp/1400223954) A Marketer's Guide to Digital Advertising: Transparency, Metrics, and Money by Shailin Dhar and Scott Thomson (https://www.amazon.com/Marketers-Guide-Digital-Advertising-Transparency/dp/1398609668) Connect with Tom Denford on LinkedIn: https://www.linkedin.com/in/tomdenford If you have any questions about brands and marketing, connect with the host of this podcast, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

In Episode 13 Steve and Devon sit down with Marc Goldberg and Shailin Dhar of Method Media Intelligence who are fighting the good fight against advertising fraud. Ad fraud may not be something that we think about or even realize is happening, but it's an almost $20 billion dollar business. As consumers and general internet users, we see the impact of ad fraud in the cost of the content we access, the rise of paywalls around previously free content, and the decline of local news and other crucial necessities. Join us as we dig into a recent botnet scam impacting connected TV devices and explore the journey an ad takes goes on to get in front of your face. We also play our favorite game of "how do you protect your privacy" and find out my 7-month year old's favorite food. Spoiler alert - it's in the title of this episode. Thanks for listening! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In the Sensei’s Corner this week, we welcome Founder & CEO Shailin Dhar and CRO Marc Goldberg from Method Media Intelligence (MMI). MMI is the next generation of digital ad measurement offering comprehensive measurement and verification solutions in an easily implementable manner. In this episode, we are discussing why prebid should be complemented with a post-bid solution, the prevalence of invalid traffic, MMI’s stance on the cookie deprecation, and how MMI works with clients to measure waste mitigation. This week, we are referencing: Why Prebid Alone Only Provides a False Sense of Security Connect with: Shailin Dhar: LinkedIn Marc Goldberg: LinkedIn | Email MMI: LinkedIn |Website Programmatic Digest: Shownote | Instagram | LinkedIn| YouTube Helene Parker: Website | LinkedIn | Twitter | Contact    

Founder and CEO of Method Media Intelligence Shailin Dhar joins Wayne this week to chat about ad impressions. New episodes from different industry experts will be released regularly so please SUBSCRIBE or FOLLOW to get notified of new releases. See acast.com/privacy for privacy and opt-out information.

Method Media Intelligence’s Shailin Dhar joins IAB & IAB Tech Lab’s Angelina Eng to discuss misperceptions of ad verification during COVID-19. See acast.com/privacy for privacy and opt-out information.

How well do you know the terms of your contracts with programmatic partners? Shailin Dhar, co-founder and CEO at Method Media Intelligence, an ad verification and analytics technology provider, joins host Nicole Perrin to explain how the programmatic media supply chain can leak ad dollars, including to fraud.

Advertising fraud occurs when a brand pays for an advertisement online and that advertisement is shown to an automated bot account that has been created to view ads. Advertising fraud is rampant on the Internet. It’s not possible to know how much money is lost to ad fraud, but the costs are in the billions The post Ad Fraud Engineering with Praneet Sharma and Shailin Dhar appeared first on Software Engineering Daily.

What exactly is Ad Fraud, how big a problem is it, how does it happen and what can advertisers do about it? Just some of the questions answered by the 'Ad Fraud Crusader' Shailin Dhar, the founder of Method Media Intelligence. Learn how Shailin accidentally got into the ad fraud business, creating sites and selling counterfeit traffic to advertisers. He then realized his calling was to switch the good side and created a company to advise advertisers on how to minimize their risks to fraud. Episode Links:Method Media Intelligence websitehttps://www.methodmi.com/about/Method Media Intelligence twitterhttps://twitter.com/method_miShailin Dhar twitterhttps://twitter.com/ShailinDharBad Men by Bob Hoffman (Amazon)https://www.amazon.com/BadMen-Advertising-Minor-Annoyance-Menace/dp/0999230700 The Attention Merchants by Tim Wu (Amazon)https://www.amazon.com/Attention-Merchants-Struggle-Inside-Heads/dp/1782394850 Thinking Systems by Donella Meadows (Amazon)https://www.amazon.com/Thinking-Systems-Donella-H-Meadows/dp/1603580557 The Donella Meadows Project - Academy for Systems Change (link)http://donellameadows.org/archives/leverage-points-places-to-intervene-in-a-system/

The Internet runs on advertising. Advertising is subject to fraud–but then again, so is every system of online transactions. The amount of money lost in electronic payments fraud and ecommerce scamming is probably much greater than what is lost due to ad fraud. So why do we keep covering advertising fraud on Software Engineering Daily? The post Ad Fraud Overview with Shailin Dhar appeared first on Software Engineering Daily.

The online advertising industry is a giant casino. Giant technology companies are the casino owners, online publishers are the casino employees, the brand advertisers are the victims who keep returning to the casino to lose their money, and the small adtech companies are the sharks who make lots of money exploiting the inefficiencies of the The post Ad Fraud In Our Own Backyard with Shailin Dhar appeared first on Software Engineering Daily.

Advertising fraud is easy, legal, and extremely profitable. A fraudster can set up a website, scrape content from the internet, and run programmatic advertisements against that website. The fraudster can then purchase bot traffic. Those bots will visit the page, consume advertisements, and return profit to the owner of the page. In a past life, The post Ad Fraud Everywhere with Shailin Dhar appeared first on Software Engineering Daily.

This week on the podcast Shailin Dhar returns to discuss the study that he recently released on advertising fraud. He just released a report that shows how ridiculously easy and profitable it is to make money with bot traffic. Prior to reading this report, I thought that defrauding an advertiser is at least complicated or took some time. It turns out neither of those are true. In under a week, Shailin was able to create a fake publisher site, fill it with bot traffic, and make a profit. He did all of this while having the industry standard anti fraud filters installed on the site. The vast majority of the traffic that he purchased was able to beat MOAT, Double Verify and IAS's detection platforms, as it was engineered to pass their screening processes.