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3 episodes with raja rajamannar
3 episodes with raja rajamannar
2 episodes with raja rajamannar
2 episodes with raja rajamannar
2 episodes with raja rajamannar
2 episodes with raja rajamannar
4 episodes with raja rajamannar
4 episodes with raja rajamannar
2 episodes with raja rajamannar
Matt Dixon: The Activator Advantage Matt Dixon is Founding Partner of DCM Insights, a global training and advisory firm, and a leading expert in business development and client experience. His first book The Challenger Sale was a #1 Amazon and Wall Street Journal bestseller, and translated in a dozen languages. His newest book with colleagues Rory Channer, Karen Freeman, and Ted McKenna is The Activator Advantage: What Today's Rainmakers Do Differently*. At lot of us know the traits of the kind of person who's successful at attracting new business. What many of us don't know, is that what's working today is actually different than what we traditionally think. In this conversation, Matt and I a take a detailed look at the professionals who are landing the most new business – and what they're doing that works. Key Points The loyalty that once existed between professionals and their clients has changed substantially in recent years. A type of professional called an activator represents the highest performance in business development. Activators assume their best clients will leave at some point and are consistently working to build a pipeline of opportunities. Many professionals tend to protect client relationships. In contrast, activators actively bring colleagues into these relationships. Activators don't wait for inquiries. They meet opportunities happen by building relationships before paid work begins. Activators go way past birthdays and factual knowledge about others. They discover what's important to their clients as individuals. Activators go way past “as is” content and work hard to thoughtfully connect it to a prospect or client's situation. Resources Mentioned The Activator Advantage: What Today's Rainmakers Do Differently* by Matt Dixon, Rory Channer, Karen Freeman, and Ted McKenna Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes The Surprising Truth About Influencing Others, with Daniel Pink (episode 84) How to Become the Person You Want to Be, with James Clear (episode 376) The Way to Earn Attention, with Raja Rajamannar (episode 521) Expert Partner Finding it hard to make an impression in a noisy marketplace? Many listeners have reached out to David Hutchens to help their organizations get traction through the power of story. If you're planning an offsite or training to get better, get in touch with us to start the conversation with David or any of our other expert partners. Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.
What happens when a star chemical engineering student from India becomes one of the world's most lauded marketers? In this episode of The Courageous Podcast, Raja Rajamannar reveals how a serendipitous moment shifted him from scientific problem-solver to “accidental marketer,” igniting a diverse career that has spanned financial services, consumer-packaged goods, and healthcare at powerhouses including Unilever, Citigroup, Anthem, and Mastercard. Raja currently serves as Mastercard's Chief Marketing & Communications Officer and Founding President of its healthcare business. His accolades include Global Marketer of the Year by the World Federation of Advertisers, top 5 “World's Most Influential CMOs” by Forbes, top 10 “World's Most Innovative CMOs” by Business Insider, and induction into The Advertising Hall of Fame. Raja is also a Wall Street Journal-bestselling author, known for his book “Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers”.
Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and position businesses to create meaningful, positive change. (This conversation was hosted by TED's Whitney Pennington Rodgers.) After the talk, Modupe reflects on how a business can find purpose beyond profit. Hosted on Acast. See acast.com/privacy for more information.
Sandra Matz: Mindmasters Sandra Matz is a Columbia Business School professor, computational social scientist, and pioneering expert in psychological targeting. Her research uncovers the hidden relationships between our digital lives and our psychology with the goal of helping businesses and individuals make better decisions. She is the author of Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior*. Algorithms are becoming more influential with each passing day. That's why leaders must understand their power and then decide how their organizations engage. In this conversation, Sandra and I discuss where psychological targeting is at, where it's going, and the opportunity you have to make the world a bit better. Key Points Everyone knows everything in a small town (for better or worse). In the same way, psychological targeting can used for both evil and good. Psychological targeting already is successful at identifying wealth, personality, income level, and sexual orientation – and keeps improving. None of this is going away. Understanding how the game of targeting is played can help you make it work to your advantage. Leaders and organization who use targeting responsibly can do tremendous good, including helping people save money and flag early interventions for health crises. Be transparent with what data you're collecting how you're using it. Consider newer practices like federated learning that protect privacy and provide permission-based access. Design systems and practices that anticipate the reality of future leaders with different values. Resources Mentioned Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior by Sandra Matz Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Serve Others Through Marketing, with Seth Godin (episode 381) The Way to Earn Attention, with Raja Rajamannar (episode 521) The Reason People Make Buying Decisions, with Marcus Collins (episode 664) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.
Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and position businesses to create meaningful, positive change. (This conversation was hosted by TED's Whitney Pennington Rodgers.) Hosted on Acast. See acast.com/privacy for more information.
Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and position businesses to create meaningful, positive change. (This conversation was hosted by TED's Whitney Pennington Rodgers.)
Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and position businesses to create meaningful, positive change. (This conversation was hosted by TED's Whitney Pennington Rodgers.)
My guest this week is a good friend who also happens to be one of the most influential marketers in the world, Raja Rajamannar, the CMO of Mastercard. Over his 10 years with the brand, he has transformed Mastercard into one of the top 10 most valuable brands in the world.At the helm of the iconic priceless platform, he and his team are on the cutting edge of experiential multi sensory marketing for consumers and customers alike. He has extended the reach and impact of the brand by embracing AI and Web3 technologies, while also pioneering new standards in inclusive design.
Tom Denford joins Itir to discuss the challenges and opportunities marketers face in working with media agencies, focusing on transparency, trust, and long-term strategy. They cover the complexities of the buyer-seller roles within agencies, the shift toward in-house media capabilities, and practical advice for smaller brands looking to work with the right agency. A key takeaway is the importance of not cutting corners on media investments, as the cheapest option often comes at the expense of quality and effectiveness. Whether you're starting out or refining your approach, this conversation offers valuable insights for building strong media partnerships, understanding the importance of media quality in advertising, and how to unlock growth with the right media investments. Tom is a leading advisor with over 20 years of experience in media and advertising, known for his strategic insights and thought leadership. Before co-founding ID Comms in 2009 with David Indo, he gained experience in media agencies and client-side marketing. ID Comms, which helps major brands like Walmart, T-Mobile, and Meta navigate digital transformation and optimize media investments, is recognized as the #1 Media Advisor by the World Federation of Advertisers and the #1 Best Place to Work in Marketing and Advertising. Tom is also an active mentor, contributor to industry publications, and conference speaker. Tom is looking forward to having a coffee at a plaza in Paris or Italy next summer. His book recommendations include: The Data Deluge: Making Marketing Work for Brands and People by Arun C. Kumar (https://www.amazon.com/Data-Deluge-Making-Marketing-Brands/dp/B0CRNC65BY) Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers by Raja Rajamannar (https://www.amazon.com/Quantum-Marketing-Mastering-Tomorrows-Consumers/dp/1400223954) A Marketer's Guide to Digital Advertising: Transparency, Metrics, and Money by Shailin Dhar and Scott Thomson (https://www.amazon.com/Marketers-Guide-Digital-Advertising-Transparency/dp/1398609668) Connect with Tom Denford on LinkedIn: https://www.linkedin.com/in/tomdenford If you have any questions about brands and marketing, connect with the host of this podcast, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/
Send us a textIn this “Marketing special” episode of Money Majlis recorded in New York, Suvo Sarkar speaks to Raja Rajamannar, chief marketing & communications officer of Mastercard, to explore the latest challenges and opportunities in the practice of consumer marketing. Is marketing today an art, a science or a craft? Are the 4P's of marketing relevant any more? Is advertising dead? How do we differentiate in a sea of sameness? In a scintillating 90-minute conversation with one of the gurus of modern marketing, Suvo quizzes Raja on the role of AI in marketing, on sonic branding, on the continuing relevance of the Mastercard Priceless platform and on career choices young marketers should make. Do not miss this masterclass on marketing where one of the top 5 CMOs in the world speaks eloquently about the golden era of marketing, about emulating Leonardo Da Vinci and about his daily 26-minute meditation routine. To order the book “Quantum Marketing” by Raja, please click on the following link: https://www.amazon.com/dp/1400223954/?bestFormat=true&k=quantum%20marketing&ref_=nb_sb_ss_w_scx-ent-pd-bk-mw-ext_de_k2_1_10&crid=1N6TLH7SYGQFQ&sprefix=quantum%20ma If you want to win a free copy of the book, autographed by the author, all you need to do is to repost this podcast with your comments on your Linked In feed or Instagram story (tag @moneymajlis). 10 lucky winners will receive a copy of the book couriered to them. Happy reading!
Send us a textComing tomorrow: Money Majlis with Raja Rajamannar, chief marketing & communications officer of Mastercard and the author of “Quantum Marketing”. Tune in tomorrow to https://podcasts.apple.com/ae/podcast/money-majlis/id1744454809
Send us a textDon't miss the next episode of Money Majlis with Raja Rajamannar, chief marketing & communications officer of Mastercard and an acknowledged guru of marketing. Tune in on Friday 4 October to https://podcasts.apple.com/ae/podcast/money-majlis/id1744454809
Send us a textAnnouncing the next episode of Money Majlis with Raja Rajamannar, chief marketing & communications officer of Mastercard and one of the most-awarded global CMOs. Tune in on Friday 4 October to https://podcasts.apple.com/ae/podcast/money-majlis/id1744454809
In this episode of The Influence Factor, host Alessandro Bogliari interviews Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard. They discuss Raja's concept of "Quantum Marketing" and explore the evolution of marketing over the past two decades. Raja shares insights on the impact of AI, the importance of trust in modern marketing, and how brands can appeal to younger generations. He emphasizes the balance between leveraging new technologies and maintaining human creativity. Raja also highlights emerging technologies that will reshape marketing and stresses the importance of continuous learning and ethical practices for marketers to succeed in a rapidly changing landscape.
My guest this week is a good friend who also happens to be one of the most influential marketers in the world, Raja Rajamannar, the CMO of Mastercard. Over his 10 years with the brand, he has transformed Mastercard into one of the top 10 most valuable brands in the world.At the helm of the iconic priceless platform, he and his team are on the cutting edge of experiential multi sensory marketing for consumers and customers alike. He has extended the reach and impact of the brand by embracing AI and Web3 technologies, while also pioneering new standards in inclusive design.
Marcus Collins: For the Culture Marcus Collins is an award-winning marketer and cultural translator. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award and a recent inductee to the American Advertising Federation's Hall of Achievement. He has worked for several top advertising agencies, and his strategies and creative contributions have led to the success of Budweiser's Made in America music festival, the launch of the Brooklyn Nets (“Hello Brooklyn!”), and State Farm's “Cliff Paul” campaign, among others. Prior to his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He is a marketing professor at the Ross School of Business, University of Michigan, and faculty director for the school's executive education partnership with Google. Marcus delivers keynote talks across the globe for companies and conferences such as the Cannes Lions International Festival for Creativity, SXSW, Social Media Week, Adcolor, Hyper Island, TEDx, and Talks at Google. He is the author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be*. Whether you're in a sales and marketing role or not, every leader needs to appreciate the psychology of why people buy. Often we assume people buy because of what the product or service provides. But as Marcus and I discuss in this episode, people often buy because of who they are. Key Points For getting people to move, nothing is more powerful than aligning with culture. Anaïs Nin said, “We don't see things as they are, we see them as we are.” Audiences buy because of what the product is, but congregations buy because of who they are. Many leaders assume people love their brand -- but it's not really about the brand, it's about how people view themselves. Begin with examining your own thinking and language regarding customer relationships and transactions. How you view these influences the actions of others. Resources Mentioned For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be* by Marcus Collins Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Start With Why, with Simon Sinek (episode 223) Serve Others Through Marketing, with Seth Godin (episode 381) The Way to Earn Attention, with Raja Rajamannar (episode 521) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.
What are the coolest innovations in consumer electronics? We hit CES 2024 to find out! In this episode of DM Radio, Hosts Jim Harris and Eric Kavanagh interview several experts, including Dr. Patrick Boehler of Constellium, Dave Arland for ATSC, Andy Chatham of DriveDimo, and Raja Rajamannar of Mastercard!
Max speaks with Raja Rajamannar, Chief Marketing & Communications Officer; President, Healthcare Business at Mastercard. They discuss how marketers today should rethink traditional approaches like the purchase funnel and loyalty programs and start focusing on "preference management" instead. They also talk about what technology is shaping marketing, how new tech stacks will develop, and why augmented reality is the next game changer. Topics discussed: Why we need to challenge the classical principles of marketing and reimagine them for today's customer behaviors and technology — as outlined in Raja's book Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers. Why traditional approaches like the purchase funnel and loyalty programs are no longer working, and what to do instead. How to create stickiness by taking a "preference management" approach to tracking and engaging customers. Why we'll see a new breed of marketing tech stacks developed by up-in-coming companies — not run by the tech giants. Why augmented reality will be the next big tech game changer in marketing in its ability to deliver value to customers. How Raja made the shift from being an engineer to marketing when overhearing a cosmetic advertising campaign and stepping in to suggest a better one.
Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard. Raja is consistently recognized globally as a highly innovative and transformational leader in his field. Some of this recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World's Most Influential CMOs” by Forbes, top 10 “World's Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame.
Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard. Raja is consistently recognized globally as a highly innovative and transformational leader in his field. Some of this recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World's Most Influential CMOs” by Forbes, top 10 “World's Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame.
WFA podcast host David Wheldon speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and WFA's President, about the importance of WFA and Global Marketer Week in building communities within the industry and how his roles at Mastercard and WFA interconnect.
Join us for an insightful podcast featuring Raja Rajamannar, Mastercard's Chief Marketing and Communications Officer. Discover advanced marketing strategies and the power of multisensory marketing used by leading brands to captivate audiences. We'll also explore the key factors behind Mastercard's iconic Priceless campaign. Tune in now to elevate your entrepreneurial game and transform your marketing approach. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Raja Rajamannar is the Global Chief Marketing Officer of Mastercard. Raja's career has spanned more than 30 years and led him to be one of the most dynamic names in marketing today. He authored the award-winning book Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers.In a very special podcast, Raja joins me over a meal at his favorite New York City restaurant, Semma. Semma is the brainchild of Roni Mzumdar, founder of Unapologetic Foods, and it showcases the cuisine of South India.Follow To Dine For:Official Website: ToDineForTV.comFacebook: Facebook.com/ToDineForTVInstagram: @ToDineForTVTwitter: @KateSullivanTVEmail: ToDineForTV@gmail.com Thank You to our Sponsors!MastercardAmerican National InsuranceTerlato Wine GroupFollow Our Guest:LinkedIn: Raja RajamannarInstagram: @Raja_RajamannarTwitter: @RajaRajamannarFollow The Restaurant:Official Website: Semma.nycFacebook: Semma NYCInstagram: @SemmaNYC Hosted on Acast. See acast.com/privacy for more information.
A Web3 platform that fosters digital creative control: Priceless. This is the Mastercard Artist Accelerator, launched at CES 2023. Because Mastercard recognizes that effective marketing must be value-based and purpose-driven, the company created this Web3 creative collective. As explained by Raja Rajamannar, Mastercard CMO, the platform is intended to give artists and athletes greater digital and financial control over their brand. He's joined in this episode by Crystal Dunn, U.S. women's soccer champion and Mastercard brand ambassador. She shares her views on the Mastercard accelerator, and how initiatives like this can heighten creative performance, whether in the studio or on the playing field.
Welcome to the What's Next! podcast with Tiffani Bova. This week I am thrilled to be bring back an insightful conversation I had with Raja Rajamannar! For this special episode, I'm sharing my February, 12th LinkedIn Live chat with the Chief Marketing & Communications Officer for Mastercard, and President of the company's healthcare business. Raja joined Mastercard in 2013, bringing with him more than 25 years of experience as a global executive, managing large P&Ls and driving business transformation across multiple industries and geographies. Raja served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He helped craft the company's new business direction and strategy, managed its $11 billion Medicare Advantage business, and led large M&A initiatives for the company. Prior to that, he also served as Chief Innovation & Marketing Officer and Chief Executive of International Operations at Humana. Raja is consistently recognized globally as a highly innovative and transformational leader with a deep expertise in Marketing, Data, and Digital technologies. Some of his recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World's Most Influential CMOs” by Forbes, top 10 “World's Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame. He has also been recognized as one of AdWeek's most tech-savvy CMOs. He recently assumed the honorary role of President of the World Federation of Advertisers. Raja has also been recognized by ANA Educational Foundation as the Marketer of the Year in 2019. THIS EPISODE IS PERFECT FOR… anyone developing a career in marketing, anyone seeking to understand how rapidly marketing is evolving, and anyone wanting to know how to get ready for this dramatic shift. TODAY'S MAIN MESSAGE… Raja shares his own journey as well as his insight on how technology has continually evolved in the last several decades and how marketing has had to change with it, evolving through four significant stages. What happens next in the fifth stage, or Fifth Paradigm as he puts it, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. Raja shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. WHAT I LOVE MOST… Raja's assertion that trust will be one of the biggest differentiators between brands, and that the key to trust will be to demonstrate your purpose and belief in it, and then boldly and consistently act with purpose to earn that trust! Running time: 33:47 Subscribe on iTunes Find Tiffani on Social: Facebook Twitter LinkedIn Instagram Find Raja Online: LinkedIn Twitter Instagram Raja's Book: Quantum Marketing
We have the privilege of chatting with Raja RajaMannar, the Chief Marketing Officer of Mastercard, one of the world's leading payment technology companies. As one of the Top 50 Most Influential CMOs in the world, Raja has been instrumental in creating some of Mastercard's most successful global marketing campaigns. In this episode, Raja shares his insights into the future of marketing and how the combination of left-brain technology and data enablement and right-brain emotional engagement is the key to success. He talks about his book 'Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers', which offers a fresh and insightful perspective on how marketers can use data and technology to create more personalized and engaging experiences for their customers. According to Raja, the power of quantum marketing lies in harnessing the technology tsunami, data deluge, and tectonic shifts in culture to create campaigns that reflect real-time conversations and tap into all 5 senses. The result? Experiences that go beyond just advertisements and truly resonate with customers. If you're a marketer looking to stay ahead of the game, then this episode is a must-listen. Subscribe to our podcast to learn more about the next golden age of marketing and how you can leverage the power of data and technology to create personalized campaigns that engage your customers on a whole new level.
Raja Rajamannar, Chief Marketing Officer at Mastercard, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They discuss Mastercard's innovative and unique marketing initiatives around experiential marketing, delivering a unique consumer experience, multisensory marketing strategies, and the brand's most recent financial services innovations.Follow Suzy on Twitter: @AskSuzyBizSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com. Hosted on Acast. See acast.com/privacy for more information.
Todd Kaplan, chief marketing officer of PepsiCo, and Raja Rajamannar, chief marketing officer at Mastercard, sit down with Keith Grossman, president of Time to discuss how brands are re-imagining their views on Web3 growth.They discuss each company's different approach to bringing Web3 experiences to their users in ways that include live non-fungible token (NFT) minting at the Billboard Music Awards.The panel occurred on Friday, June 10, 2022, the second day of CoinDesk's Consensus 2022 festival in Austin, Texas. The executive producer for CoinDesk Reports is Jared Schwartz and Nia Freeman edited this episode.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, we are joined by one of the brightest minds in marketing, Raja Rajamannar. He is the CMO & CCO of Mastercard, as well as President of their Healthcare Business. For more than 30 years, Raja has influenced large enterprises across the globe with brands like Unilever, Citi, and now Mastercard. You can read all about his fresh perspective on the future of marketing in his WSJ bestseller, Quantum Marketing. In today's episode, we talk about how Raja went from a degree in chemical engineering to being named one of the world's most influential CMOs, how it takes a team of Leonardo da Vincis to build a marketing machine, and so much more.
LeadsCon Industry Insider: Lead Generation Insights for Today and Tomorrow
David Hutchens: Story Dash David Hutchens helps leaders find and tell their stories. He works with leaders around the world to find, craft, and tell their most urgent stories for the purpose of creating shared meaning, preserving culture, disseminating learning, and speeding change in organizations. He has taught the Storytelling Leader program at some of the most influential organizations — and he's written many books, including the Circle of the 9 Muses and The Leadership Story Deck. He is the co-creator with longtime friend of the show Susan Gerke of the GO Team program. He's also the author of the new book, Story Dash: Find, Develop, and Activate Your Most Valuable Business Stories…In Just a Few Hours. In this conversation, David and I discuss how to find stories that you can use in your organization. We reflect on the reality that we both hear many leaders say to us: “How do I find the right stories?” David then shares the key principles and steps that every leader can take to surface and curate the best stories. Key Points The “Us At Our Best” taxonomy is what it looks like when are are delivering with energy and excellence. A recent Southwest Airlines story is an example of this. Find the area the area of your work where you need to influence the emotional system. Trust stories about small moments. Don't attempt to create an epic drama of huge importance. The best stories are individual incidents that send a bigger message. Formal story mining can be done alone or as team building. Institutionalizing practices like story sharing can help this happen regularly and naturally. When informally collecting stories, listen for time, place, and person as signals that a story is beginning. Resources Mentioned Download a free set of Story Deck cards or… Reach out to David directly at david@davidhutchens.com for more free resources Purchase the full set of Leadership Story Deck by David Hutchens Related Episodes How to Create an Unstoppable Culture, with Ginger Hardage (episode 350) Three Stories to Tell During Uncertainty, with David Hutchens (episode 486) The Way to Earn Attention, with Raja Rajamannar (episode 521) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.
In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Raja Rajamannar, chief marketing and communications officer at Mastercard and president of the company's healthcare solution, about the “Fifth Paradigm” of marketing. That's how Rajamannar describes the dozens of technologies ranging from robotics to the metaverse that he says will have a profound impact on how brands engage with their audiences. It's the central thesis of his new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers. Rajamannar provides some major takeaways from the book and shares his thoughts on how marketers can strengthen their relationship with the C-suite and whether CMOs face an existential crisis.
In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Raja Rajamannar, chief marketing and communications officer at Mastercard and president of the company's healthcare solution, about the “Fifth Paradigm” of marketing. That's how Rajamannar describes the dozens of technologies ranging from robotics to the metaverse that he says will have a profound impact on how brands engage with their audiences. It's the central thesis of his new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers. Rajamannar provides some major takeaways from the book and shares his thoughts on how marketers can strengthen their relationship with the C-suite and whether CMOs face an existential crisis.
Raja Rajamannar is a true giant in the field of marketing. President of the World Federation of Advertising and CMO of Mastercard since 2013, Raja argues that there is no such thing as brand loyalty. Raja warns marketers not to mistake consumers liking your brand for consumer loyalty to it. What marketers confuse for brand loyalty is merely brand stickiness. Marketers need to understand the true drivers for customer choices in order to leverage them and encourage stickiness.Raja shares his advice for marketers just getting started building their careers. The most important thing is trying to stay ahead of the curve - grounded in commercial realities. The second thing is to have formal internal and external mentors. Third thing is networking, both internally and externally. All of this is facilitated by a strong work ethic, dependability and know-how.If he could start over from the beginning, Raja would spend a lot more time learning about technology and consulting, where marketers gain exposure to multiple industries at once and thus huge amounts of learning. Raja's advice for marketers: Learn: Dedicate time and effort to learning and staying on top of things around themBroaden: you should have multi-industry experiencesBroaden: If you're in the US, leave! Don't restrict yourself to your surroundings.Broaden: Don't stay put in marketing. Stints in sales, finance, technology, data will help you understand your role. You have to be a general manager with deep marketing expertise.To learn more about Raja's industry-shaping ideas, check out in his latest book, Quantum Marketing. Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler. Find Rival online at www.wearerival.com, LinkedIn, Twitter. Find Eric on LinkedIn and tweet him @efulwiler.Say hi at media@wearerival.com, we'd love to hear from you.
In this episode we welcome Raja Rajamannar, Mastercard’s Chief Marketing & Communications Officer and President of its Healthcare Business, and Sonia Lekhal, Chief Marketing Officer for food delivery giant Talabat. We get their expert view on how to understand tomorrow’s consumer in the future digital landscape and why marketing can be both a force for growth and a force for good.See omnystudio.com/listener for privacy information.
Markenkraft - Der Podcast über Markenführung und Markenforschung
Thu, 06 Jan 2022 23:05:00 +0000 https://markenkraft.podigee.io/18-mastercard-raja-rajamannar a669ee0a4732a9216085bfbd7ff219dd Multisensory branding and the role of purpose in the future of marketing Business Insider counts Raja Rajamannar among the 20 most innovative CMOs in the world, in the Forbes ranking he has a firm place among the top five of the world's most influential CMOs and his recently published book "Quantum Marketing" is already a worldwide bestseller. How a brand gains power in our rapidly changing world through multisensory branding is something Raja has impressively demonstrated with MasterCard. Under his care, MasterCard grew into a superbrand. Within ten years, the brand value tripled, revenues and profits doubled - and the trend accelerates. With insights from psychology and behavioral science, Raja recognized early on that the most important source of growth is a strong brand whose meaning people experience with all their senses. Thanks to Raja, MasterCard is now a prime example of multisensory brand management. People can not only see the "Priceless" promise, but also hear, smell, taste, and feel it. Raja reveals to us how he systematically translates Mastercard's value proposition and values in a sensory way, and the competitive advantages that result. www.quantummarketing.com www.mastercard.com 18 full Multisensory branding and the role of purpose in the future of marketing no multisensory marketing,Mastercard,Sensory branding,Soundbranding,quantum marketing,purpose,crisis Olaf Hartmann
Marketing in today's world can be one of the most complex and challenging industries. While there is so much opportunity because every business can benefit from great marketing, trying to build brand affinity and customer loyalty has many CEOs, marketers and brands striving to solve this modern day puzzle. How can we connect with customers, build the longer-term relationship beyond the sale, create the opportunity for new customers to fall in love with our product or company and help add increased value beyond what is normalized or expected. On this fascinating episode of OWC's Leaders & GameChangers, Setorii would like to introduce you to the man that has cracked the code to help us all understand how to strengthen brand affinity and reach customers at a deeper level. His name is Raja Rajamannar and he is the CMO of MasterCard. He makes the magic happen at a brand we all admire and use. You probably have heard of the priceless campaigns that would run in commercials. They helped highlight our purchases beyond the cost of items, and the experience itself, because they help define that our time and moments are priceless. MasterCard helped humanize purchases by having us all realize that time and moments are our most valuable gifts and for that there is MasterCard to help us along our journeys. Raja has helped lead and steer MasterCard into countless new territories where he has strengthened the brand itself, the impact it has around the world and curates one-of-a-kind experiences for us all to enjoy and share with each other. Raja has also personalized marketing experiences while helping business owners and marketers break down barriers where customers are normally annoyed by advertisements and interruptions but instead giving customers more of the personalization they have been seeking. By MasterCard choosing to come from the heart, listen to their customers, and find ways to add value to lives, their brand is helping think out of the box to pave the new path forward for all of us to learn from so we can make our businesses better, our customer experiences more appreciated and connect with our customers deeper than we have before. We would love for you to join Setorii and Raja on this episode of OWC's Leaders & GameChangers as they speak about lessons learned at Mastercard we can all apply, marketing strategies to help us think out of the box, success tips and tools, Raja's book Quantum Marketing, leadership and how to stand out in a world of instant gratification, how passionate Raja and Mastercard is about the LGBTQIA+ community and helping customers with vision impairments, as well as much more.
This week Ryan is joined by marketing genius and CMO at MasterCard, Raja Rajamannar. Raja explains the brilliance behind the “Priceless” campaign, the sensory benefits of experiential marketing, and what the future of marketing itself might look like. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
This week's guest is Raja Rajamannar. He's the Chief Marketing & Communications Officer for Mastercard and is also President of the company's healthcare business. His list of accomplishments is long and significant. He was recognized as the Global Marketer of the Year by the World Federation of Advertisers, was named one of the Top 5 “World's Most Influential CMOs” by Forbes, one of the Top 10 “World's Most Innovative CMOs” by Business Insider, and has been inducted into The CMO Club Hall of Fame. He has also been recognized as one of AdWeek's most tech-savvy CMOs. How do you live your life well? That question is at the very heart of the upheaval of the employer - employee relationship. Whether we come to call it the great resignation or the great self-reflection or anything else. For the first time in the history of our society, the people who do the bulk of the work are discovering they don't have to do it on someone else's terms. They can decide what a ‘life well lived' looks like on their terms. They're discovering they have agency in their own lives. The pressure this puts on leaders is almost more than we can understand. It changes everything. And if you thought 'it's lonely at the top' was true before, it's going to become an even more meaningful cliché as we stumble into 2022. Leaders are going to have to adapt and evolve to these dramatic societal shifts. Leadership is going to have to change at its very heart and soul. But as you personally confront those challenges, my hope is that you will place at the center of your thinking that very same question. How do you live your life well? Empathy, vulnerability, care and compassion are going to have to be building blocks on which your leadership is built. I do not see a way in which you can succeed from now on without those as the foundations from which you lead. But you can not fake these qualities. They are not sustainable unless they reflect the life you want to lead. What do you want to do with your life? What do you want to spend your time on while you are alive? These are questions that scare us. Questions that can feel judgmental or too filled with consequence if we really confront them. But when we are willing to confront them, the answers unleash such reservoirs of possibility, that soon we cannot imagine why we lived for so long without the clarity and confidence they provide. And come with the added benefit that they will make you a world-class leader for as long as you choose to lead.
Edited highlights of our full conversation. This week's guest is Raja Rajamannar. He's the Chief Marketing & Communications Officer for Mastercard and is also President of the company's healthcare business. His list of accomplishments is long and significant. He was recognized as the Global Marketer of the Year by the World Federation of Advertisers, was named one of the Top 5 “World's Most Influential CMOs” by Forbes, one of the Top 10 “World's Most Innovative CMOs” by Business Insider, and has been inducted into The CMO Club Hall of Fame. He has also been recognized as one of AdWeek's most tech-savvy CMOs. How do you live your life well? That question is at the very heart of the upheaval of the employer - employee relationship. Whether we come to call it the great resignation or the great self-reflection or anything else. For the first time in the history of our society, the people who do the bulk of the work are discovering they don't have to do it on someone else's terms. They can decide what a ‘life well lived' looks like on their terms. They're discovering they have agency in their own lives. The pressure this puts on leaders is almost more than we can understand. It changes everything. And if you thought 'it's lonely at the top' was true before, it's going to become an even more meaningful cliché as we stumble into 2022. Leaders are going to have to adapt and evolve to these dramatic societal shifts. Leadership is going to have to change at its very heart and soul. But as you personally confront those challenges, my hope is that you will place at the center of your thinking that very same question. How do you live your life well? Empathy, vulnerability, care and compassion are going to have to be building blocks on which your leadership is built. I do not see a way in which you can succeed from now on without those as the foundations from which you lead. But you can not fake these qualities. They are not sustainable unless they reflect the life you want to lead. What do you want to do with your life? What do you want to spend your time on while you are alive? These are questions that scare us. Questions that can feel judgmental or too filled with consequence if we really confront them. But when we are willing to confront them, the answers unleash such reservoirs of possibility, that soon we cannot imagine why we lived for so long without the clarity and confidence they provide. And come with the added benefit that they will make you a world-class leader for as long as you choose to lead.
As technological innovation has continually evolved in the last several decades, marketing has had to change along with it. Almost everything about how marketing is done today, including the notion of a brand itself, needs complete re-imagination. Raja Rajamannar is a master of this transformative work, most notably in his current role as Chief Marketing Officer and President of Healthcare at Mastercard, where he oversees the creation, development, and successful scaling of Mastercard's healthcare business across multiple regions. Raja shares the forward-thinking ways all companies must reinvent their entire marketing landscape to win the mindshare, business, and loyalty of consumers worldwide.
David Hutchens: Story Dash David Hutchens helps leaders find and tell their stories. He works with leaders around the world to find, craft, and tell their most urgent stories for the purpose of creating shared meaning, preserving culture, disseminating learning, and speeding change in organizations. He has taught the Storytelling Leader program at some of the most influential organizations — and he's written many books, including the Circle of the 9 Muses* and The Leadership Story Deck*. He is the co-creator with longtime friend of the show Susan Gerke of the GO Team program. He's also the author of the new book, Story Dash: Find, Develop, and Activate Your Most Valuable Business Stories...In Just a Few Hours*. In this conversation, David and I revisit the power of storytelling and highlight where many leaders go wrong. We explore the common mistakes that David sees in his work all over the world. Plus, we invite listeners into a few practical actions that will help stories land with better impact. Key Points Four mistakes that leaders make: They are not storytelling, sometimes because they don't see themselves as storytellers or feel like they are performing. They don't connect the story to the strategic intent but never clearly answering the “why am I telling this story?” question. They avoid emotional content of stories because they either don't want to be emotional or are presenting to a “numbers person.” They expect it to just happen, instead of making intentional effort to make it happen. Resources Mentioned To receive David Hutchen's Story Canvas, reach out to him at david@davidhutchens.com and tell him one valuable tip you gained from this episode. Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes The Four Critical Stories Leaders Need For Influence, with David Hutchens (episode 148) The Way to Influence Executives, with Nancy Duarte (episode 450) The Way to Earn Attention, with Raja Rajamannar (episode 521) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.
Marketing is at the center of a massive transformation, driven new technologies, real-time data analytics, and major scientific advances that will power the future of the banking industry. More than ever, we need a new framework for communication, engagement and loyalty. Financial marketers need to understand this new paradigm, and prepare to embrace the opportunities that lie ahead or risk becoming irrelevant or obsolete. We are very fortunate to have Raja Rajamannar, Chief Marketing Officer at Mastercard and author of the book, ‘Quantum Marketing' with us on the Banking Transformed podcast. He will discuss what marketers must do to prepare for a future where everything we once knew about marketing has changed. This episode of Banking Transformed is sponsored by FIS. The way we move money is changing. We want to send money in real-time—to the other side of the world. We want everything in one place, integrated, seamless and on our devices. Embedded, fast, standardized, frictionless and secure. These are our Financial Futures. The Financial Futures podcast by FIS explores the challenges presented by the pandemic. Is the world's technology up to the challenge? Are we? FIS. Advancing the way the world pays banks and invests. More at: https://feeds.transistor.fm/financial-futures
A single episode of Great Minds is not nearly enough to cover the extraordinary career path of Mastercard's Raja Rajamannar. Raja covers his early career path to his most recent endeavor, his best-selling book Quantum Marketing in this part one of an inevitable two-part Great Minds profile of one of marketing's truly greatest minds.
Hello DevNations, in todays Mind Devs episode we talk with the Chief Marketing & Communications Officer of Mastercard Raja Rajamannar on Quantum Marketing. This is the new age of marketing for the future. Raja Rajamannar Social Media: LinkedIn: https://www.linkedin.com/in/mvrajamannar/ Instagram: https://www.instagram.com/raja_rajamannar/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/minddevs/message Support this podcast: https://podcasters.spotify.com/pod/show/minddevs/support
In this episode, Raja talks about the importance of always learning, how we need to view customer loyalty and the mistakes he made when starting his career. WHO IS RAJA? A transformative business leader with substantial senior management experience across different geographies around the world. Raja has managed large-scale businesses at Fortune 500 companies across financial services, consumer-packaged goods and healthcare, including at Unilever, Citigroup, Anthem, and Mastercard. He is globally recognized for his innovative thinking, leadership in business transformation that he has brought to executive roles across industries, and leadership in Mastercard's marketing and brand transformation.
Successful CMOs are authentic general managers who integrate the power of art, technology and science to build brands, fuel the business and build platforms for sustainable competitive advantage. About Raja Rajamannar Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company's healthcare business. He also serves as president of the World Federation of Advertisers. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models. Recognized by Adweek as one of the industry's most tech-savvy CMOs, Raja has been lauded among the top 5 World's Most Influential CMOs by Forbes, top 10 World's Most Innovative CMOs by Business Insider; Global Marketer of the Year by the World Federation of Advertisers, and the Marketer of the Year by the ANA Educational Foundation in 2019. His work has been featured by Harvard Business School and Yale School of management case studies, and taught at more than 40 top management schools around the world. Raja graduated in chemical engineering from the College of Technology at Osmania University and did his postgraduate work at the Indian Institute of Management, Bangalore. Resources: Quantum Marketing - Mastering the New Marketing Mindset for Tomorrow's Consumers MasterCard.com Kristin Deutmeyer — Heidrick Kristin Deutmeyer — LinkedIn Follow or subscribe to On the Horizon with Kristin Deutmeyer on your favorite podcast listening platform!
Rapidly changing technologies, including artificial intelligence, augmented reality, wearables, blockchain and 5G connectivity are creating a massive paradigm shift and changing everything we know about marketing. About Raja Rajamannar Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company's healthcare business. He also serves as president of the World Federation of Advertisers. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models. Recognized by Adweek as one of the industry's most tech-savvy CMOs, Raja has been lauded among the top 5 World's Most Influential CMOs by Forbes, top 10 World's Most Innovative CMOs by Business Insider; Global Marketer of the Year by the World Federation of Advertisers, and the Marketer of the Year by the ANA Educational Foundation in 2019. His work has been featured by Harvard Business School and Yale School of management case studies, and taught at more than 40 top management schools around the world. Raja graduated in chemical engineering from the College of Technology at Osmania University and did his postgraduate work at the Indian Institute of Management, Bangalore. Resources: Quantum Marketing - Mastering the New Marketing Mindset for Tomorrow's Consumers MasterCard.com Kristin Deutmeyer — Heidrick Kristin Deutmeyer — LinkedIn Follow or subscribe to On the Horizon with Kristin Deutmeyer on your favorite podcast listening platform!
07-28-2021 Raja Rajamannar
S3 E5: June 16, 2021: Margaret Molloy is joined by Raja Rajamannar (Chief Marketing & Communications Officer and President – Healthcare Business, Mastercard), Chris Gray (Head of ESG, Pfizer), Frank Cooper (Global Managing Director and Chief Marketing Officer, BlackRock), and Maddy Kulkarni (Global Marketing Director for Sustainability and Purpose, PepsiCo) for the UN Global Compact Leaders Summit. The conversation explores how a brand's purpose engenders loyalty, relevance, advocacy, and, ultimately, growth.
In this episode, I chat with Raja Rajamannar, the CMO of Mastercard, on the current state of marketing and what he believes the future will hold for the industry.I'm so excited to welcome Raja to the show. He just published the book: Quantum Marketing - Mastering The New Marketing Mindset For Tomorrow's Customers and had so many great insights to share during our conversation.We talked about what he believes makes a good business person and how he got into marketing. Raja and I also discussed the current state of marketing and why it's facing an existential crisis. He shares his beliefs on what marketers can do to continue to grow and why it's so important for each of us to reimagine loyalty. He offers advice for what brands should be pivoting quickly on and his personal goals on his bucket list over the next year. Excited for you to join in on the conversation!Key Takeaways- What he considers to be a good business person (02:02)- How Raja got into marketing (03:00)- Why is marketing facing an existential crisis? (06:30)- What the marketers of today can do to grow (12:22)- We need to reimagine loyalty (18:40)- Some things in marketing that brands should be doing and pivoting quickly on (21:05)- What's on his personal bucket list for the next year (23:40)Additional Resources Get a copy of Raja's new book, Quantum Marketing: Mastering the New Marketing Mindset For Tomorrow's ConsumersYou can find the transcripts and more at http://bizninjaradio.comBe sure to follow me on Instagram @bizninja---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!
In this episode, I chat with Raja Rajamannar, the CMO of Mastercard, on the current state of marketing and what he believes the future will hold for the industry.I'm so excited to welcome Raja to the show. He just published the book: Quantum Marketing - Mastering The New Marketing Mindset For Tomorrow's Customers and had so many great insights to share during our conversation.We talked about what he believes makes a good business person and how he got into marketing. Raja and I also discussed the current state of marketing and why it's facing an existential crisis. He shares his beliefs on what marketers can do to continue to grow and why it's so important for each of us to reimagine loyalty. He offers advice for what brands should be pivoting quickly on and his personal goals on his bucket list over the next year. Excited for you to join in on the conversation!Key Takeaways- What he considers to be a good business person (02:02)- How Raja got into marketing (03:00)- Why is marketing facing an existential crisis? (06:30)- What the marketers of today can do to grow (12:22)- We need to reimagine loyalty (18:40)- Some things in marketing that brands should be doing and pivoting quickly on (21:05)- What's on his personal bucket list for the next year (23:40)Additional Resources Get a copy of Raja's new book, Quantum Marketing: Mastering the New Marketing Mindset For Tomorrow's ConsumersYou can find the transcripts and more at http://bizninjaradio.comBe sure to follow me on Instagram @bizninja---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!
06-07-2021 Raja Rajamannar
Raja Rajamannar author of "Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's..." by The Best Business Minds
“If you look at designing a brand logo in a visual form, there’s an infinite amount of material. With sonic branding, you have no choice but to create your own playbook. You need to understand the impact that sound has on people’s emotions.” Sonic branding was one of the many marketing and media disruptions I discussed this week with Raja Rajamannar, Chief Marketing & Communications Officer for Mastercard and author of the new book Quantum Marketing. About Raja Rajamannar Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard and president of the company’s healthcare business. He also serves as president of the World Federation of Advertisers. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana and has overseen the successful evolution of Mastercard’s identity for the digital age, from its Priceless experiential platforms to marketing-led business models. His work has been featured by Harvard Business School and Yale School of management case studies and taught at more than 40 top management schools around the world. Raja earned an MBA from the Indian Institute of Management and a Bachelor of Technology degree from Omania University. He’s also the author of the new book Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. Episode Highlights “This has been the most disruptive year for every single company including Mastercard.” And every sector that Mastercard works with has been affected differently. For example, e-commerce has been booming while airlines have frozen. “When revenue is under pressure, marketing dollars are restrained.” With smart speakers, we have to get past the tech and embrace sonic branding. “If you look at designing a brand logo in a visual form, there’s an infinite amount of material. With sonic branding, you have no choice but to create your own playbook. You need to understand the impact that sound has on people’s emotions.” As Raja points out, Alexa and Google only know the top brands. “You have to get past these new gatekeepers and influencers.” Speaking of visual brand identity, what went into dropping the brand name from the Mastercard logo? “We did a lot of research and testing first,” Raja shared. First, they answered the question of why they were proposing this. “The space for our brands to show up today—mostly digital screens—is getting smaller and smaller.” They also tested who could identify the brand without the words and found that 84% globally could still identify Mastercard. What brand has made Raja smile recently? Raja told us a tale of how Burger King made him smile by embracing another disruptive technology—geofencing—to poke at their competitor McDonalds. To learn more, go to quantummarketing.com and connect with Raja on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!
Karen Palmquist , Enterprise Sales and Alliances at the BORN Group, shares her best practices around selling and building long-term strategic alliances. Karen discussed some of her wins, shared her learnings from lost deals and discussed how to effectively leverage the alliances especially in the technology ecosystem.Some of the books referred by Karen on this episode include:- The Keeper of the Bees by Gene Stratton-Porter ( https://www.goodreads.com/book/show/107933.The_Keeper_of_the_Bees)- Talking to Strangers by Malcolm Gladwell (https://www.gladwellbooks.com/landing-page/malcolm-gladwell-books/) - Outliers by Malcolm Gladwell- Blink by Malcom Gladwell- Quantum Marketing by Raja Rajamannar (https://www.amazon.com/Quantum-Marketing-Mastering-Tomorrows-Consumers/dp/1400223954)
Once upon a time, audiences were in discrete groups defined by the show they were watching. Now audiences are accessible by data, What does that mean for marketers? Does the relationship between a media brand and its readers still impact advertising response?
Raja Rajamannar is a transformative business leader with substantial senior management experience across different geographies around the world. Managed large-scale businesses at Fortune 500 companies across financial services, consumer-packaged goods and healthcare, including at Unilever, Citigroup, Anthem, and Mastercard. Wide-ranging success in navigating highly regulated environments, leading transformational strategies – both growth and turnaround - and driving shareholder value. In addition to managing diverse businesses, has also significant experience managing functions including Marketing & Communications, Innovation, Sales & Business Development, Corporate Development (M&A), Data Analytics and Digital. He currently serves as the Chief Marketing and Communications Officer of Mastercard and the President of its Healthcare division. Is a member of the Management Committee of the enterprise. Also is responsible for exploring and developing business opportunities in new verticals such as health care. He is globally recognized for his innovative thinking, leadership in business transformation that he has brought to executive roles across industries, and leadership in Mastercard's marketing and brand transformation. Award-winning throughout his career, most recent ones being: WFA Global Marketer of the Year (2018), Forbes 2018 Top 5 World's Most Influential CMOs, Campaign Power 100, Business Insider's 25 Most Innovative CMOs in the World, , Billboards 2018 Top Branding Power Player and The CMO Club Hall of Fame. He serves on the board of PPL Corp (NYSE:PPL) and on non-profit boards including Bon Secours Mercy Health, New York City Ballet, Cintrifuse, ANA and World Federation Advertisers (WFA). --- Support this podcast: https://anchor.fm/shobhana-viswanathan/support
A Phil Svitek Podcast - A Series From Your 360 Creative Coach
Raja Rajamannar is an accomplished global business executive with more than 25 years of experience, the last six of which have been in the role of Chief Marketing & Communications Officer for Mastercard and President of the company's healthcare business. Recently he published a book called Quantum Marketing (https://www.amazon.com/Quantum-Marketing-Mastering-Tomorrows-Consumers/dp/1400223954) that examines the new landscape of marketing, branding and advertising. This is the concept I introduce to you in this episode, because if you don't understand it, you'll get lost in the shuffle. It requires a new mindset to tackle the logistics to be successful today and tomorrow. For more info on quantum marketing, read his book or check out Gary Vee's interview with him (https://youtu.be/7hprMu7js_Q). After listening, kindly feel free to ask questions or offer opinions of your own, whether down in the comment section or by hitting me up on social media @PhilSvitek. Lastly, for more free resources from your 360 creative coach, check out my website at http://philsvitek.com. RESOURCES/LINKS: -Coach or Consultant Services: https://philsvitek.com/lets-work-together/ -Podcast Services: http://philsvitek.com/podcastservices -Patreon: https://www.patreon.com/philsvitek -Merchandise: https://shop.spreadshirt.com/phil-svitek---360-creative-coach/ -Adorama Affiliate Link: https://www.adorama.com/?utm_source=rflaid914115 -Instagram: http://instagram.com/philsvitek -Facebook: http://facebook.com/philippsvitek -Twitter: http://twitter.com/philsvitek -Master Mental Fortitude Book: http://mastermentalfortitude.com -Idyll Film: http://philsvitek.com/idyll -Elan, Elan Book: http://philsvitek.com/elan-elan -In Search of Sunrise Film: http://philsvitek.com/in-search-of-sunrise
Raja Rajamannar is the Chief Marketing & Communications Officer and President of Healthcare Business at Mastercard. Raja has previously been on the podcast to discuss his role as the CMO of Mastercard—and once more to talk about how his organization and team handled the early days of the COVID-19 pandemic.On today's episode, Raja talks about his new book, "Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers," which takes a look into the future of marketing and what brands can do to meet consumers there. "Quantam Marketing" is available now where all good books are sold, including Amazon. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Raja Rajamannar: Quantum Marketing Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company’s healthcare business. He also serves as president of the World Federation of Advertisers. Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard’s identity for the digital age, from its Priceless experiential platforms to marketing-led business models. Raja’s work has been featured in Harvard Business School and Yale School of management case studies, and been taught at more than 40 top management schools around the world. He is the author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers*. In this conversation, Raja and I discuss the reality that traditional advertising as we know it is ending. He also invites us to rethink how we’ve traditionally thought about customer loyalty. Instead of telling stories about our brands, we should be doing the work to create stories along with our customers. Key Points Organizations need to engage in permission-based marketing to be credible to consumers. It’s helpful to think about relationships with consumers as affinity instead of loyalty. Most of what we call advertising today is interruptive to consumers and a poor experience. It’s not entirely dead, but certainly heading that way. Invite consumers into unique experiences by making the transition from storytelling to story making. Create experiences that are scalable and economically viable and sustainable. Smaller firms can seek out opportunities to create partnership that will help them make stories that are purposeful. Resources Mentioned Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers* by Raja Rajamannar Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How to Lead Top-Line Growth, with Tim Sanders (episode 299) Serve Others Through Marketing, with Seth Godin (episode 381) Where to Start on Subscriptions, with Robbie Kellman Baxter (episode 484) If You Build It, They Will Come (Dave’s Journal) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.
04-07-2021 Raja Rajamannar
Mastercard’s chief marketing and communications officer, Raja Rajamannar, believes marketing is facing a bona fide crisis, and only a complete reinvention will allow marketers to be successful. He provides a detailed path forward in his new book Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers. Few marketers are as qualified as Rajamannar to talk about the transformation of marketing and the power of brand purpose. The president of the World Federation of Advertisers, Rajamannar was named by Forbes as one of the most influential CMOs in the world, and his work has been taught at more than 40 leading management schools around the world. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Rajamannar joins host Ken Beaulieu to discuss Mastercard’s focus on purpose, the key takeaways from his book, and the lessons he’s learned as a giant of the marketing industry.
El episodio de hoy es una entrevista que hice con Raja Rajamannar, Director de Marketing de Mastercard. En esta entrevista, hablamos del nuevo libro de Raja titulado “Quantum Marketing” y su punto de vista sobre el mercadeo en el mundo actual y lo que hace falta para tener éxito en ese campo. También hablamos del impacto que yo experimenté cuando entré al mundo de las grandes empresas del Fortune 500 hace 13 años debido a la forma como los ejecutivos manejaban sus empresas. Los puntos que abordamos, entre otros, son: ¿Cuáles son los mayores riesgos para el marketing en el mundo actual? ¿La publicidad tradicional está muriendo? La historia de Raja y cómo y por qué abrirse a las oportunidades. ¿Ya leyeron tu libro las principales personalidades del mundo del marketing? Disfruta el episodio y coméntale a Gary —sí, en español— qué te pareció en Twitter @GaryVee Texto GaryVee (USA) 212-931-5731 Web: garyvee.com garyveeespanol@vaynermedia.com --- Send in a voice message: https://anchor.fm/garyveeinspanish/message
With the advent of technology, classical marketing has almost gone obsolete, giving rise to this need for businesses to reimagine and reinvent marketing. Our guest today introduces this concept of quantum marketing, the new marketing mindset that we need to master. Raja Rajamannar is the Chief Marketing and Communications Officer and President of Mastercard Healthcare. He's an accomplished global marketing executive with more than 25 years of experience. Some of his recent accolades include the Global Marketer of the Year Award by the World Federation of Advertisers, Top 5 World's Most Influential CMOS by Forbes Top 10, and World's Most Innovative CMOs by Business Insider. Here are some power takeaways from today's conversation: Raja's career journey from a marketing intern in India to global marketing executive How the role of a marketer has evolved over the years How the third and fourth paradigms in marketing lost the marketer's seat at the table Quantum Marketing: a new approach to marketing The touchless technology aggravated by COVID Episode Highlights: How the Role of A Marketer Has Evolved Over the Years Until the mid-1990s, it was all about right-brain thinking, creativity, innovation, intuitiveness, outside-of-the-box thinking, and so on. But with the advent of the internet, technology entered full force into marketing on the one hand, and data analytics on the other. Suddenly, marketers found themselves to be now needing to exercise their left brains. And a lot of marketers struggled with that. The 3rd and 4th Paradigm Shifts in Marketing Raja explains the third paradigm as this shift in the marketing world. For instance, you find somebody who is not even a marketer but understands technology and defines a simple problem with a digital ecosystem. And then they go and create a product or a company. And the company becomes a several-hundred-billion-dollar company very quickly. Then in 2007, the shift got aggravated with the advent of the fourth paradigm of marketing wherein two technologies came: social media platforms and the launch of the iPhone. This marked the birth of easy-to-use, connected digital devices which have become pervasive everywhere. This necessitated marketers to dive in more to get their heads around these two technologies. Losing the Marketer's Seat at the Table The combination of the forces in the third paradigm and the fourth paradigm resulted in marketers losing their seat at the table. As a result, many roles of CMOs are being eliminated. If you look at Philip Kotler's classical definition of marketing as the four P's of marketing, today, many marketing departments don't have a Product. They don't have a Price. They don't have a Place which is distribution. They barely handle one pillar, which is Promotions. They only handle the thematic promotions and not the schematic promotions. And this is an existential crisis marketers face. The Rise of Contactless Technology Because of COVID, new habits are being formed along with the desire not to have that physical touchpoint. People are working remotely and everything has become remote. And more and more people are now leaning into e-commerce platforms. So now, everything is digitized – altering the marketing landscape dramatically. Resources Mentioned: Quantum Marketing: Mastering The New Marketing Mindset for Tomorrow's Consumers
In this episode, we talk to Raja Rajamannar (Chief Marketing & Communications Officer at Mastercard) as we discuss his new book, why he is excited about blockchain in the healthcare space, and so much more. Purchase Quantum Marketing: Mastering The New Marketing Mindset for Tomorrow's Consumers **More On Raja** Raja Rajamannar is an accomplished global business executive with more than 25 years of experience, the last six of which have been in the role of Chief Marketing & Communications Officer for Mastercard and President of the company's healthcare business. In his role as President of Healthcare, Raja has overseen the creation, development and successful scaling of Mastercard's healthcare business across multiple regions. This is now one of the fastest growing businesses at Mastercard. Raja joined Mastercard in 2013, bringing with him more than 25 years of experience as a global executive, managing large P&Ls and driving business transformation across multiple industries and geographies. Raja served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He helped craft the company's new business direction and strategy, managed its $11 billion Medicare Advantage business, and led large M&A initiatives for the company. Prior to that, he also served as Chief Innovation & Marketing Officer and Chief Executive of International Operations at Humana. Raja is consistently recognized globally as a highly innovative and transformational leader with a deep expertise in Marketing, Data, and Digital technologies. Some of his recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World's Most Influential CMOs” by Forbes, top 10 “World's Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame. He has also been recognized as one of AdWeek's most tech-savvy CMOs. He recently assumed the honorary role of President of the World Federation of Advertisers. Raja has also been recognized by ANA Educational Foundation as the Marketer of the Year in 2019. At Mastercard, Raja is responsible for successfully leading the company's marketing transformation, including the integration of the Marketing and Communication functions, the development of its Priceless experiential platforms, and the creation and deployment of cutting edge marketing-led business models into the core of the company. Raja has overseen the successful evolution of Mastercard's identity for the digital age, pioneering Mastercard's move to become a symbol brand and launching its breakthrough sonic brand platform. Interbrand has ranked Mastercard as the fastest growing brand across all industries and categories, worldwide. Earlier in his career, Raja held a number of leadership roles during 15 years with Citigroup including Executive Vice President & Chief Marketing Officer, Citi Global Cards; Chairman and CEO, Diners Club North America; Regional Cards Director, EMEA; and Marketing & Sales Director, Citi Gulf Markets. Before that, he spent seven years with Unilever in sales and product management roles. He began his career with Asian Paints in India. Raja received a Master of Business Administration degree from the Indian Institute of Management, in Bangalore, India, and a Bachelor of Technology degree in Chemical Engineering from Osmania University in Hyderabad, India. He is a member of the Board of Directors of PPL Corporation, a Fortune 500 power generation and distribution company, and Bon Secours Mercy Health, one of the major hospital systems in the US. He serves on the boards of Cintrifuse, a Cincinnati-based public/private startup catalyst organization, the ANA, and the New York City Ballet. Raja regularly delivers keynote speeches at esteemed marketing, health and business industry events, including the World Economic Forum, Cannes Lions, CES, SXSW, and Advertising Week. The marketing transformation work led by Raja at Mastercard has been developed into case studies at both Harvard Business School and Yale School of Management, and taught in top academic institutions around the world. Hectic is an all-in-one business management software built specifically for freelancers who arejust getting started or looking to take their freelance business to the next level. Sign up at gethecticapp.com/thestartuplife Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Follow us on Clubhouse to ask our guests questions as well. Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme** Behind Closed Doors - Otis McDonald **Break Theme** Cielo - Huma-Huma
Raja Rajamannar is chief marketing & communications officer for Mastercard, and president of the company's healthcare business. He joins PRovoke editor-in-chief Arun Sudhaman to discuss his new book Quantum Marketing, which declares that the obsolescence of marketing has begun. Rajamannar also explores the importance of genuine integration between marketing and communications, the rise of risk and reputation management, and the underrated virtues of 'decency'.
02-22-2021 Raja Rajamannar
On the latest episode of The Business of Marketing, we sat down with Mastercard's Michael Fraccaro, Chief People Officer and Raja Rajamannar, President, Healthcare Business and Chief Marketing and Communications Officer to discuss how the role of the CMO has been elevated as a direct result of 2020, the critical need to collaborate in and out of crisis mode, and how they drive growth for Mastercard, together. Tune in to learn more about how they work together to create cross-functional teams, establish clear communications, uphold purpose, build employer brand, develop talent for the future, and present their results to the board. Also don't miss Raja's recap on his new book that launched today, Quantum Marketing, and how Marketing as we know it will forever change moving into the fifth paradigm. Brought to you by SAP
In this episode of WFA's Better Marketing Pod, David speaks with Raja Rajamannar, WFA President and Mastercard's Chief Marketing & Communications Officer, about Raja's early days in marketing in India, what Covid has changed, the global marketing agenda and his new book on next-generation marketing.
In Episode 100 of Idea Diary - Today, I talk about getting a TEXT from Gary Vaynerchuk, and getting wrangled back into watching Gary Vee content. I love his show concept with was 2 hours long with 10-minute interviews with as many people as he could pack into 2 hours. Very awesome show format. Gary is so freaking smart with asking the right questions and getting to point, even if they guest doesn't know why he is asking them. WATCH: VaynerX Presents: Marketing for the Now Episode 14 with Gary Vaynerchuk https://www.youtube.com/watch?v=NYroiWK1Scg On this episode, the below 12 speakers joined Gary for 10 minute, rapid-fire 1:1 conversations answering the question - “Where is consumer attention going right now?” He had Kevin O'Leary, Jim Stengel, Charlamagne tha God, Jia Hyun, Kavita Gupta, Raja Rajamannar, Lori Abou Habib, Jason Brown, Anna Bager, Jon Halvorson, Bob Pittman, and Alicia Tillman as guests. Thank you so much for listening today! #BuyMeCoffee #GaryVee #VaynerX "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. — Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas. — Gumroad: https://gumroad.com/valerieaiello Medium: https://medium.com/@valerieaiello LinkedIn: https://www.linkedin.com/in/valerieaiello/ Twitter: https://twitter.com/valerieaiello Facebook: https://www.facebook.com/ValerieLovesBusiness/ Instagram: http://instagram.com/valerieaiello/ Website: https://www.valerieaiello.com — Subscribe to follow my business journey! --- Support this podcast: https://anchor.fm/valerieaiello/support
Raja Rajamannar is the Chief Marketing and Communications Officer of Mastercard and the President of its Healthcare division. In the past, Raja has held management positions at multiple Fortune 500 companies, including Unilever, Citigroup, Anthem, and, most recently, Mastercard, where he's been for the past seven years. Raja has been named as one of the Top 5 World's Most Influential CMOs by Forbes, is a member of the Campaign Power 100, one of Business Insider's 25 Most Innovative CMOs in the World, a Top Branding Power Player by Billboard, a member of The CMO Club, and of course one of PRovoke Media's Influence 100. Recently, Raja has been an incredible thought leader on the obligation that brands have to do the right thing during Covid - he's specifically been quoted most notably for saying, “now is not the time to sell, but to serve.” In this conversation, Raja delves further into this concept and also discusses the evolution of Mastercard's Priceless campaign, the magic of comms-led creative, and the fascinating world of sonic branding. Below are key takeaways from this conversation with Mastercard CMO Raja Rajamannar and Lippe Taylor CEO Paul Dyer. Hire a Chief Risk Officer for your marketing cabinet. Of the many brands that faced downturns during covid, Mastercard was one of the few that was able to thrive, and Raja attributes this to the work of his Chief Risk Manager. This position was created only a few years ago, and while originally created to monitor risks in security, brand reputation, and finance, its framework enabled Mastercard to immediately jump into action in the face of the crisis because they had a team ready to craft solutions. When crises arise, most companies assume an ‘all hands on deck' position and loop in key management to arrive at solutions. As effective as it may sometimes be, this approach collectively disrupts business as usual by pooling the collective brainpower AWAY from the day-to-day work and responsibilities of some of your most crucial people, which can destabilize a company. Establishing and nourishing a risk-management position and team function is critical for creating a culture of safety and stability. Use Comms as a Force Multiplier. Raja is very enthusiastic when discussing the structure of his marketing team, specifically how thoroughly integrated communications are throughout the entire marketing function. This level of integration has been such a breakthrough that Raja refers to it as a force multiplier, whereby the comms function and marketing function greatly increase each other's efficacy by quantum leaps when they're working in tandem as opposed to separately. This integration has allowed for a free-flowing supply of well-rounded ideas that have serious media legs. When Mastercard's comms team discovered that many transgender people faced painful suspicion among checkout tellers when using cards that had their outdated names on them, they not only solved this problem but executed a highly successful campaign that documented the struggle with a happy ending. The campaign was fully integrated between comms & advertising, which enabled it to be both creatively compelling and culturally relevant. Use creative risks to learn more about your customers. With the Fan Wave concept, Raja & his team wanted to find a way to create an engaging virtual event that sports fans could participate in, so they came up with the idea of the largest ‘fan wave' in history, whereby consumers all over the world would record themselves performing a wave (when groups of sports fans rhythmically recreate an oceanic wave by standing up and sitting down in synchronicity). The problem was, the marketing leaders didn't know if their adult customers would participate. They ran it anyway, and in the end, the program was a smashing success; over half a million people participated with over 1 billion video views,
"Advertising is dead," so says 2020 VentureFuel Visionary Raja Rajamannar, the Chief Marketing & Communications Officer and President of Healthcare Business for Mastercard. He shares why the greatest advancements in his 35-year career are from collaborations with startups and how you can build an innovation culture.
Eric Fulwiler continues his mission to learn how the world's hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In the final episode in this series, he speaks to Raja Rajamannar, Global CMO at Mastercard. Raja joined in 2013 and immediately shook up the Mastercard brand, making it contemporary and raising it to 12th place in the top 100 brands in the world, by increasing its brand value by 30%, surpassing Coca-Cola, IBM, and Disney. He did this by, among other things, evolving the brand identity by changing the logo and dropping the brand name - to be one of very few brands in the world to be recognised by their logo alone; investing in experiential marketing and customer experiences via their Priceless campaign, including sponsorship of some of the world's biggest sports and ESports competitions; and their commitment to their new sonic branding. They also discuss Raja's philosophy on marketing - that experimentation is necessary and not everything will work - but fail fast and fail cheaply and learn from the failings. And above all else, it's incumbent on markers to be human first, and in no way exploitative, to be a friend to the customer and to help them out whenever possible - and in no time is this more valid than right now in the middle of a pandemic. Let us know what you thought of series 1, we'd love to hear from you to help make the show even better! Find us @11FS or email podcasts@11fs.com --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!
Raja Rajamannar is the Chief Marketing & Communications Officer, and President of Healthcare Business at Mastercard. During this pandemic, Mastercard is finding organic ways to help their customers by offering their proprietary tools and resources to their customers. During this time, Mastercard is also offering healthcare workers and families free meals, lending loans to small business owners, offering cybersecurity solutions and much more. Raja shares how he thinks people will look back at this time in history and remember the brands that helped during this unprecedented moment. His goal for Mastercard is to be remembered for doing all they couls to help their consumers around the world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Raja Rajamannar is the chief marketing and communications officer for Mastercard and president of the company's healthcare business. Previously holding executive roles at Anthem, Humana, Unilever, and Citibank, Raja is one of the most respected and innovative marketers around. While you're choosing an inflight film to watch is reading about the next wave of technological advancements. He is on a never ending quest to learn as much as he can through research, reading and meeting with leaders in various fields. Raja and Jim discuss Raja's constant exploration of new technologies. He talks about how aligning purpose helps the public and the company and achieves synergy. Plus, a look at how Raja launched sonic branding for Mastercard, an avenue in marketing that is becoming more and more important.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
MasterCard's Chief Marketing Officer, Raja Rajamannar Announces New Sonic Brand Experience at the Grammy Awards During Interview on Georgia Business Radio Raja Rajamannar, Mastercard CMO, Explains How the Company is Tapping into the Culture & Energy of Music's Biggest Night to Bring the Sonic Brand to Life The buildup to the GRAMMYs is always exciting, and this year as a proud sponsor, Mastercard is providing a few Priceless experiences of its own to help music fans and cardholders alike celebrate. First, learn how the brand is evolving from a two-dimensional image to a fully sensorial symbol. To showcase its new sound identity and engage music fans, the company has created a unique Sensory Lab—a one-of-a-kind space filled with interactive experiences and exclusive merchandise that will engage visitors' senses—open to the public February 8 & 9 at Fred Segal Sunset in West Hollywood. Special interview with Mastercard's Chief Marketing & Communications Officer, Raja Rajamannar, to showcase and explain how the brand is evolving to meet the demands of multisensory commerce and a rapidly changing consumer landscape. WHAT YOU'LL LEARN DURING THIS PRICELESS PREVIEW: Learn about how Camila Cabello is bringing a new sonic brand to life See music fans engage with interactive experiences at the Sensory Lab Preview the latest brand transformation and for the first time, hear the new transaction sound made with every purchase SPOKESPERSON BACKGROUND: Rajamannar is Chief Marketing & Communications Officer at Mastercard. He has been named one of the “World's Most Influential CMOs” by Forbes magazine twice, and has been globally recognized for the innovative thinking and leadership in business transformation that he has brought to executive roles across industries. AdWeek has named him as one of the “Top 50 Most Tech Savvy CMOs in the World” and one of the “Top 50 CMOs Leading Charge to Transformation”. Recently, he was named one of the “World's Most Innovation CMOs” by Business Insider. In addition, Rajamannar has been a featured speaker several times at the World Economic Forum in Davos, Switzerland. Mr. Rajamannar joined Mastercard in 2013, bringing with him more than 25 years of extensive experience as a global executive managing large P&Ls, as well as business transformation and innovation for companies in multiple industries including consumer products, financial services and healthcare. Since joining the company, he has overseen the successful rebranding of Mastercard in 2016 – the organization's first major rebrand effort in 20 years. Furthermore, Mr. Rajamannar led the integration of both Marketing and Communications to create one global integrated function. He is passionate about evolving both contemporary and classical marketing and communications skillsets to future proof the workforce. Prior to Mastercard, Mr. Rajamannar served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He helped craft the company's new business direction and strategy, managed its $11 billion Medicare Advantage business and led its $5 billion acquisition of Amerigroup. He had also served as Chief Executive, international and Chief Innovation & Marketing Officer at Humana. Earlier, Mr. Rajamannar held a number of leadership roles during 15 years with Citigroup including Global Chief Marketing Officer, Cards and Payments and Chairman and CEO, Diners Club North America. He has held senior executive leadership positions all over the globe – in North America, Europe, Asia and MEA. Before that, he spent seven years with Unilever in sales and product management roles. He began his career with Asian Paints in India. Mr. Rajamannar has been globally recognized for the innovative thinking and leadership in business transformation he has brought to executive roles across industries. He has been named one of the “World's Most Influential CMOs” by Forbes magazine twice,
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