The Marketing Meeting

In this episode, Itir is joined by Kevin Indig, a growth advisor and SEO expert with a rich history of leading SEO and growth at Shopify. Kevin shares his insights into the evolution of SEO, from the early days of keyword stuffing to today's sophisticated AI-driven approaches. They discuss how trust and user experience have become essential in search optimization, the impact of AI on search behaviors, and how businesses can stay ahead in this new era. Kevin also offers practical advice for optimizing e-commerce product pages and the importance of understanding your target audience. Kevin is a growth advisor to some of the world's fastest-growing startups and has defined organic growth strategies for companies like Ramp, Bounce, Nextdoor, and Snapchat. He led SEO and Growth at the world's leading e-commerce platform, Shopify, the #1 marketplace for software, G2, and the #1 productivity company, Atlassian. Once a week, he sends The Growth Memo with Organic Growth strategies and case studies to 17,300+ subscribers. He has spoken in front of thousands of people at conferences around the globe. His favorite coffee shop in Michigan is Fourth Coast Cafe and Bakery in Kalamazoo: https://fourthcoastcafe.com/ His recommended read is  The 15 Commitments of Conscious Leadership by Diana Chapman, Jim Dethmer, and Kaley Klemp (https://www.amazon.com/15-Commitments-Conscious-Leadership-Sustainable-ebook/dp/B00R3MHWUE). Watch the full episode on YouTube: https://youtu.be/eepyi-NYFiM Connect with Kevin Indig on LinkedIn: https://www.linkedin.com/in/kevinindig If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

Nuri Cankaya, the Vice President of Commercial Marketing at Intel and author of AI in Marketing, joins the show to discuss the transformative impacts of AI on various marketing functions, particularly product and partner marketing, as well as how to implement AI effectively within teams and organizations. Also in this episode: the importance of AI assessment, implementation, and measurement, along with practical advice on leveraging AI tools while maintaining data security. Nuri and Itir also dig into the emergence of agentic AI and artificial general intelligence (AGI), and even touch on the possibility of artifical superintelligience in the not-too-distant future. With over twenty years of experience in marketing and innovation, Nuri Cankaya has established a profound career in AI Product Marketing at Intel. Dedicated to aiding esteemed clients in navigating their business challenges and exceeding objectives with AI's transformative capabilities, Nuri is a true futurist. His enthusiasm for the subject is evident in his engaging presentations on “AI and the Future,” delivered at various customer and community events. His passion not only drives him to share his vast knowledge and insights but has also inspired him to author books on the forefront of technology. Nuri's works delve into topics such as AI, Web 3.0, the Internet of Things (IoT), and Blockchain, reflecting his deep commitment to exploring and shaping the future of the digital world. Nuri's favorite coffee spot in Kirkland is Zoka Coffee Roasters: https://www.zokacoffee.com/pages/kirkland-zoka. He recommends reading Winning the Week by Demir and Carey Bentley (https://www.amazon.com/Winning-Week-Plan-Successful-Every/dp/1544530234) and Co-Intelligence by Ethan Mollick (https://www.amazon.com/Co-Intelligence-Living-Working-Ethan-Mollick/dp/059371671X). Connect with Nuri Cankaya on LinkedIn: https://www.linkedin.com/in/nuricankaya If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

Totem cofounder and CEO Carter Fowler shares how he transformed a simple idea—a device that helps find friends at festivals without cell service—into a viral sensation and thriving brand. By focusing on founder-market fit, designing for organic sharing, and developing unique brand language, Totem created something people don't just buy, but buy into. Carter reveals how intentional branding from day one, customer conversations, and consistent storytelling through their newsletter ultimately attracted investors and unexpected market segments beyond their initial festival audience. Carter is cofounder and CEO at Totem, one of the fastest-growing consumer tech startups of 2024. His expertise in go-to-market, brand strategy, and product design has taken Totem's debut product from concept to global phenomenon in less than 12 months. In 2024 alone, Totem generated over 20 viral posts (1M+ views) and 130M+ organic views on social media while earning press coverage from NPR, Inc Magazine, and UNILAD under his marketing leadership. After only 5 months of shipping product, Totem has a broad international reach with customers in 60+ countries around the world. Carter is a firm believer in building brands with a "words-first" mentality. He is also an accomplished writer who had a selection of his work archived by the US Library of Congress as an "important cultural artifact" in 2018. He loves the coffee at Frothy Monkey in the historic Chattanooga Choo Choo in the Southside neighborhood of Chattanooga, Tennessee: https://frothymonkey.com/locations/southside-chattanooga-tn/ Connect with Carter Fowler on LinkedIn: https://www.linkedin.com/in/carter-fowler-8835739b/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

In this candid conversation, Louis Grenier breaks down his book Stand the F*ck Out and shares his practical four-part marketing framework: insight foraging, unique positioning, distinctive branding, and continuous reach. While tools and tactics evolve, he argues that marketing fundamentals remain unchanged. Grenier passionately challenges marketing myths (especially the idea of "category creation") and emphasizes what really matters: identifying and solving those customer struggles that everyone else is ignoring. Louis Grenier is a recovering Frenchman who helps marketers—folks working in digital, creative services, advertising, consulting, or PR—stand the f*ck out without selling their soul. He's been living in Dublin, Ireland, for more than a decade. He fell in love with marketing when he was 18-19 after reading the book Petit traité de manipulation à l'usage des honnêtes gens, which is basically the French version of Influence: The Psychology of Persuasion. He prefers taking his coffee at home, in his garden office. His recommended reads are How Brands Grow and How Brands Grow Part Two by Byron Sharp at the Ehrenberg-Bass Institute: https://marketingscience.info/books/ Connect with Louis Grenier on LinkedIn: https://ie.linkedin.com/in/louisgrenier If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/  

Are you a seasoned marketing expert who's interested in becoming a fractional CMO? What does a fractional CMO even do? In this illuminating conversation, Duct Tape Marketing founder John Jantsch makes the concept of fractional CMO leadership approachable. Exploring the nuances of strategic marketing for small to mid-sized businesses, Jantsch reveals how fractional CMOs can provide high-impact leadership without a full-time commitment. He shares insights on developing systematic marketing approaches, managing client relationships, and navigating marketing challenges in an AI-driven world. John Jantsch is a fractional CMO, speaker, and Wall Street Journal best-selling author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Agency Network, which trains and licenses independent consultants and agencies to use the Duct Tape Fractional CMO+ System. His keynotes and training motivate and engage audiences worldwide at industry and trade events. His recommended book is an oldie but goodie: The One Thing by Jay Papasan and Gary Keller (https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776). Near his house in Colorado are two great coffee shops: The General Store in Nederland, CO, and Coal Creek Coffee in Golden, CO (https://www.tripadvisor.com/Restaurant_Review-g33447-d4650917-Reviews-Coal_Creek_Coffee-Golden_Colorado.html). Connect with John Jantsch on LinkedIn: https://www.linkedin.com/in/ducttapemarketing If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

Video marketing pro Juma Bannister breaks down what really works when it comes to video content in 2025 landscape. From debunking the myth that "scrappy" videos are always better to sharing practical tips on lighting and sound, the conversation covers all the bases you need to know to succeed with video this year. Bannister explains why it's not enough to just slap a video on your website anymore—it's about building genuine connections with your audience across multiple platforms. Plus, there's some real talk about how social media algorithms are changing the game for content creators. Juma's recommended books are: KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer (https://www.amazon.com/KNOWN-handbook-building-unleashing-personal/dp/0692816062) Content DNA: Using Consistency and Congruence to Be the Same Shape Everywhere by John Espirian (https://www.amazon.com/Content-DNA-consistency-congruence-everywhere/dp/1916206239) STFU: Stand Out by Saying Something Worth Hearing by Louis Grenier (https://www.amazon.com/Stand-Out-No-Nonsense-Positioning-Business-ebook/dp/B0DNB99GZ6) He doesn't drink coffee, but recommends several hikes in his native Trinidad & Tobago: Mount Tabor (at Mount Saint Benedict), his favorite St. Michael's Breezy Hill Paria Paragrant He also mentions two popular beaches: Maracas Beach (in Trinidad) Pigeon Point (in Tobago) Connect with Juma Bannister on LinkedIn: https://www.linkedin.com/in/jumabannister?originalSubdomain=tt If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

If you want to be a successful consultant, you need to focus on process—on creating "a set of pipes only you can play," as world-renowned consulting expert Alan Weiss puts it. In this episode, Alan shares hard-won insights from his decades of experience, including why successful consulting means being a good marketer, why presentations and pitches are midcentury relics, and why value-based pricing is the clear choice over hourly fees. He also shares practical advice on starting and growing a consulting practice, including the six key ways to meet buyers and why consultants should avoid unnecessary overhead costs when they're just starting out. Alan Weiss is a globally recognized authority in consulting and professional speaking, with a client roster including Merck, Hewlett-Packard, Mercedes-Benz, and over 500 other leading organizations. He's an inductee into the Professional Speaking Hall of Fame and a Fellow of the Institute of Management Consultants—one of only two people holding both distinctions. His prolific work includes over 60 books, notably the bestseller "Million Dollar Consulting," now in its sixth edition. Weiss has taught at prestigious institutions including Case Western Reserve University and Boston College, and holds a Ph.D. in psychology. Alan prefers the tried-and-true Dunkin' Donuts for his coffee. His book recommendations include  Managing in Turbulent Times by Peter Drucker (https://www.amazon.com/Managing-Turbulent-Times-Peter-Drucker/dp/0750617039) and Andrea Gabor's The Capitalist Philosophers (https://www.amazon.com/Capitalist-Philosophers-Geniuses-Modern-Business/dp/0609808877). Connect with Alan on LinkedIn at https://www.linkedin.com/in/alanweissphd If you have any questions about brands and marketing, connect with Itir Eraslan on LinkedIn: https://www.linkedin.com/in/itireraslan/

Marketing scientist Carl Driesener joins the show for a mini-masterclass on brand growth based on research insights from the Ehrenberg Bass Institute, where he is an associate professor. He and Itir cover how brand equity should be measured through consumer research and category entry points, the benefits of the "pick any" method for measuring brand image, why brand loyalty is often overstated, and the real source of brand growth. The discussion covers topics like pricing power, mental and physical availability in marketing, and the importance of maintaining presence in both digital and physical retail environments. By the end, some marketing myths will be busted, and closely held assumptions challenged! Carl Driesener has been at the Ehrenberg-Bass institute for over 15 years. He manages the Institute's in-house tracking capabilities project and has conducted significant brand equity tracker and bespoke market research projects for a wide range of industries including packaged goods, financial services, IT and telecommunications, real estate, primary production suppliers, government departments, education and research, and grocery products. His earlier research compared three different methods for measuring brand image and he has published in this area in the International Journal of Market Research. He has driven the Ehrenberg-Bass Institute's commercial activities in the area of understanding the competitive set through NBD-Dirichlet and Duplication of Purchase analysis. Carl's core areas of research expertise include buyer behavior, market modeling, and internet research. He has published in the Journal of Advertising Research, Marketing Intelligence and Planning, Journal of Business Research and the Journal of Brand Management. Carl recommends the coffee at West Oak Deli in Adelaide (https://www.instagram.com/westoakhotel/?hl=en). His suggested books are How Brands Grow by Byron Sharp and Daniel May (https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/1511383933) and Oliver Burkeman's Four Thousand Weeks: Time Management for Mortals (https://www.amazon.com/Four-Thousand-Weeks-Management-Mortals/dp/0374159122). Connect with Carl on LinkedIn at https://www.linkedin.com/in/drcarldriesener?originalSubdomain=au If you have any questions about brands and marketing, connect with Itir Eraslan on LinkedIn: https://www.linkedin.com/in/itireraslan/

In the final episode of 2024, LinkedIn expert and B2B Growth Co founder Michelle J Raymond shares her thoughts on what shifts to expect on the platform next year, and how brands can prepare. On tap in today's discussion are the shift toward a pay-to-play model, the growing influence of Gen Z users, the downside of relying on AI for your LinkedIn content, and a lot more. Michelle emphasizes the need for company and individual brands to develop their unique voices and focus on emotional connectivity in all their content. Plus, jingle bells! Michelle J Raymond is the founder of B2B Growth Co and has made her mark as a leading LinkedIn growth strategist, offering comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing, or social selling techniques.  Michelle doesn't drink it herself, but makes coffee from Sydney's Coffee Alchemy coffee at home for her partner. Her recommended book is one she cowrote with Michelle B Griffin, The LinkedIn Branding Book: https://www.amazon.com/LINKEDIN-BRANDING-BOOK-Personal-Exponential/dp/0645602906 Find Michelle on LinkedIn: https://www.linkedin.com/in/michellejraymond?originalSubdomain=au If you have any questions about brands and marketing, connect with the host of this podcast, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan

Brand strategist Massimo Giunco rejoins the podcast to share his rare perspective on the current state and future of marketing. Drawing from his extensive 25-year experience at Nike, Giunco explores critical challenges facing the industry in 2024 and beyond, including the pervasiveness of the "too big to fail" digital marketing ecosystem, increasingly intrusive data extraction, and the immense power of generative AI. Although he has become less sure of the power of marketing to drive consumers to make better choices, his reflections provide a thought-provoking look at how marketers might reimagine their role in creating more sustainable, purposeful brand interactions. Massimo worked for 25 years at Nike in various brand, marketing, and communications leadership roles. He is now helping other brands as a brand strategist and consultant. Connect with Massimo on LinkedIn at https://www.linkedin.com/in/massimogiunco/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

Do you struggle with distraction and multitasking? Do you have trouble setting goals? Do everyone else's lives just seem cooler than yours on social media? In a departure from the usual marketing-related content, Itir welcomes her sister Defne Eraslan, a psychiatrist, for an in-depth exploration of mental health. The episode offers an intimate conversation about understanding psychological challenges, debunking myths surrounding mental disorders, and navigating modern psychological pressures. Defne provides professional insights into ADHD, social media's impact on mental health, and the complexities of psychiatric diagnoses, delivering a refreshingly personal and informative discussion. And stick around till the end for some good-natured sibling rivalry! Defne's favorite cafe in Germany is Blumen Beetz: https://www.blumenbeetzshop.de/ Her recommended reads are Stolen Focus: Why You Can't Pay Attention by Johann Hari (https://www.amazon.com/Stolen-Focus-Attention-Think-Deeply/dp/0593138511) and Determined: A Science of Life without Free Will by Robert Sapolsky (https://www.amazon.com/Determined-Science-Life-without-Free/dp/0525560971/). Connect with Defne Eraslan on LinkedIn: https://www.linkedin.com/in/defne-eraslan-a967691b5/ If you have any questions about brands and marketing, connect with the host of this podcast, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

Tom Denford joins Itir to discuss the challenges and opportunities marketers face in working with media agencies, focusing on transparency, trust, and long-term strategy. They cover the complexities of the buyer-seller roles within agencies, the shift toward in-house media capabilities, and practical advice for smaller brands looking to work with the right agency. A key takeaway is the importance of not cutting corners on media investments, as the cheapest option often comes at the expense of quality and effectiveness. Whether you're starting out or refining your approach, this conversation offers valuable insights for building strong media partnerships, understanding the importance of media quality in advertising, and how to unlock growth with the right media investments. Tom is a leading advisor with over 20 years of experience in media and advertising, known for his strategic insights and thought leadership. Before co-founding ID Comms in 2009 with David Indo, he gained experience in media agencies and client-side marketing. ID Comms, which helps major brands like Walmart, T-Mobile, and Meta navigate digital transformation and optimize media investments, is recognized as the #1 Media Advisor by the World Federation of Advertisers and the #1 Best Place to Work in Marketing and Advertising. Tom is also an active mentor, contributor to industry publications, and conference speaker. Tom is looking forward to having a coffee at a plaza in Paris or Italy next summer. His book recommendations include: The Data Deluge: Making Marketing Work for Brands and People by Arun C. Kumar (https://www.amazon.com/Data-Deluge-Making-Marketing-Brands/dp/B0CRNC65BY) Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers by Raja Rajamannar (https://www.amazon.com/Quantum-Marketing-Mastering-Tomorrows-Consumers/dp/1400223954) A Marketer's Guide to Digital Advertising: Transparency, Metrics, and Money by Shailin Dhar and Scott Thomson (https://www.amazon.com/Marketers-Guide-Digital-Advertising-Transparency/dp/1398609668) Connect with Tom Denford on LinkedIn: https://www.linkedin.com/in/tomdenford If you have any questions about brands and marketing, connect with the host of this podcast, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

In this episode, Allan Dib, founder of Lean Marketing and author of two bestsellers, shares his approach to setting loose goals and tight systems for continual progress—including how traditional goal-setting frameworks fall short. He explains the fundamentals of the lean marketing approach, and argues that today's marketers need to niche down—way down. Allan is the founder of Lean Marketing, a marketing accelerator that helps individuals and organizations learn and implement marketing best practices in-house. He is best known as the author of The 1-Page Marketing Plan and Lean Marketing (almost a million copies sold). Allan recommends Via Battisti coffee in Melbourne: https://www.viabattisti.com His book recommendation is The Second Mountain: The Quest for a Moral Life by David Brooks: https://www.amazon.com/Second-Mountain-David-Brooks/dp/0812993268 Connect with Allan Dib on LinkedIn: https://www.linkedin.com/in/allandib/ If you have any questions about brands and marketing, connect with the host of this podcast, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

In this episode, Itir chats with Chris Do, an Emmy-winning designer and founder of Blind and The Futur. They touch on Chris's pivot from brand design to education, and dig into his practical advice for new entrepreneurs. Chris highlights the importance of staying financially secure before starting a business, finding market gaps that fit your skills, and offering free or low-cost services to build your experience. They also dive into client engagement tips, the pros and cons of project-based pricing, and the essentials of personal branding in today's digital world. Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University. Chris doesn't drink coffee, but he likes the matcha latte at Sunright Tea Studio (various locations, including southern California): https://www.snrtea.com/location-category/southern-california/ His book recommendation is 7 Strategies for Wealth & Happiness: Power Ideas from America's Foremost Business Philosopher, by Jim Rohn: https://www.amazon.com/Strategies-Wealth-Happiness-Americas-Philosopher/dp/0761506160 Connect with Chris Do on LinkedIn: https://www.linkedin.com/in/thechrisdo If you have any questions about brands and marketing, connect with the host of this podcast, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

Professor Anindya Ghose discusses his upcoming book on AI and wellbeing, explaining the "House of AI" framework that corporate leaders can use to build an AI-driven organization and its applications in marketing. He covers topics like data engineering, marketing mix modeling, and the future of mobile advertising. He also shares insights on maintaining traditional marketing principles while embracing AI technologies, and why human creativity and intuition aren't going anywhere in the age of AI. Anindya Ghose is the Heinz Riehl Chair Professor at NYU Stern, specializing in quantitative marketing and tech economics. Recognized as a Top 40 Under 40, and Thinkers50, he authored the best-selling and award winning book TAP: Unlocking the Mobile Economy and the upcoming release Thrive: Maximizing Well-Being in the Age of AI. He has been interviewed and his research has been profiled numerous times in the BBC, Bloomberg TV, CNBC, The Economist, Financial Times, the Wall Street Journal, and elsewhere. You can pre-order his new book, (with Ravi Bapna), THRIVE: Maximizing Well-Being in The Age of AI: https://www.amazon.com/Thrive-Maximizing-Well-Being-Age-AI/dp/0262049317 Anindya's preferred coffee spot in New York City is Blue Bottle Coffee: https://bluebottlecoffee.com/cafes His favorite book is No Shortcuts to the Top by Ed Viesturs with David Roberts: https://www.amazon.com/No-Shortcuts-Top-Climbing-Highest/dp/0767924711 Connect with Anindya on LinkedIn: https://www.linkedin.com/in/dr-jeffrey-funk-a979435 Anindya's personal website: https://pages.stern.nyu.edu/~aghose/contents/bio.html If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

Dr. Jeffrey Funk offers a balanced perspective on AI hype, discussing the importance of understanding processes, evaluating technological progress, and critically assessing market signals. He emphasizes the need to look beyond superficial claims, like the idea that AI will replace 95 percent of marketers' workload. He also highlights potential pitfalls in AI adoption, and provides insights on avoiding investment bubbles in the tech industry. Jeffrey's recommended book is Emmanuel Maggiori's Siliconned: How the tech industry solves fake problems, hoards idle workers, and makes doomed bets with other people's money: https://www.amazon.com/Siliconned-industry-problems-workers-peoples-ebook/dp/B0D7MRG775 He doesn't drink coffee, but likes to meet people at Tiong Bahru bakery near his home in Singapore: https://www.tiongbahrubakery.com/ Connect with Dr. Jeffrey Funk on LinkedIn: https://www.linkedin.com/in/dr-jeffrey-funk-a979435 If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

Ashley Gross, AI marketing strategist and founder of the Prompt community, discusses how entrepreneurs can leverage AI to build businesses rapidly. She shares insights on overcoming challenges, creating personalized marketing campaigns on a budget, and using specialized AI tools. Ashley also details her journey from corporate marketer to AI-empowered entrepreneur. Ashley is an AI marketing strategist and entrepreneur with ten years of marketing experience and four years of expertise in AI-driven strategies. She is the founder of a company dedicated to making AI education affordable and accessible, bridging the gap in AI literacy. Ashley's favorite coffee spot is A Place at the Table, the first pay-what-you-can café in Raleigh, NC. Her book choice is Brené Brown's The Gifts of Imperfection. Connect with Ashley Gross on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.

In this episode, Itır talks to Irit Levi, founder of Day by Day, about how marketers can optimize software selection and automation. Irit introduces the "Three Ps"—Purpose, Process, and People—framework for choosing software and stresses the need for automation to follow defined processes. They discuss ethical email list building, choosing email marketing platforms, and the importance of maintaining ownership when outsourcing. Irit also emphasizes the benefits of specialized tools like Zapier and Airtable for automation and data management, and provides insights on balancing free and paid software options. Irit Levi helps coaches, creatives, and consultants scale their businesses with process, strategy, software, and automation. She has provided 13,697+ software recommendations over the years. But at her core, she's about SCALABILITY, not software. Her approach is different because she believes technology is just a tool. It's only as valuable as it is helpful. Irit enjoys the coffee and sandwiches her son makes for her at home. She's currently appreciating The Home We Build Together, Recreating Society by Rabbi Jonathan Sacks. Find Irit on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.

Harvard professor Iavor Bojinov joins the show to discuss how businesses should experiment to learn how AI can best support their efforts. The conversation also touches on how AI models are developed, the importance of trust, and the fundamental shift in marketers' roles in the AI era. Iavor is an Assistant Professor of Business Administration and the Richard Hodgson Fellow at Harvard Business School. He is the co-PI of the AI and Data Science Operations Lab. Iavor's favorite coffee spot in Boston is Intelligentsia. His recommended read is Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World by Marco Iansiti and Karim Lakhani. Connect with Iavor Bojinov on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.

In this episode, Reid Robinson, Lead AI Product Manager at Zapier and self-proclaimed "student of social media," discusses the impact of AI and automation on marketing. He explores how AI can help us personalize customer communication, repurpose content, and streamline internal processes. You'll learn about the importance of providing context to AI models to drive more valuable outputs—and what can go wrong when you let AI write all your social media content! Reid harnesses the powers of AI and automation at Zapier, leading the development of innovations such as the AI Actions and the OpenAI's GPTs. His eclectic career, fueled by curiosity, determination, and a healthy dose of professional schmoozing, started with making 120 cold calls a day sans computer, selling conference tickets. Since then, he's established strategic partnerships at both Zapier and Hootsuite, co-founded and led cocoNFT to acquisition, and returned to Zapier to spearhead AI product management. Outside of work, Reid enjoys a heated game of Root or Clank, trying new restaurants, and traveling with his wife and their 2-year-old explorer-in-training. What Reid has been reading: Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert Reid's favorite coffee shop in Vancouver: Milano Coffee Connect with Reid Robinson on LinkedIn and Twitter. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.

In this thought-provoking episode, Itır Eraslan interviews Jason Fulton, an old friend and colleague and expert in consumer insights. They delve into the significance of qualitative research, emphasizing empathy, human-centric strategies, and storytelling in understanding consumer behavior. Fulton shares experiences from his agency, This Memento, discussing innovative approaches to marketing and insights, including the impact of AI on consumer research, and his agency's proven three-step "DIG" (Discover, Ideate, Go) approach to every project. Jason is the founder of This Memento Amsterdam⁠, a people-centric insights and strategy agency. He has always been a disrupter with the need to make decisions with intuition, informed by people. Jason loves to enjoy the live music and waterfront view (and the coffee) at Pllek in Amsterdam. Jason's chosen book: Wild Swans: Three Daughters of China by Jung Chang. Connect with Jason Fulton on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.

Nemanja Zivkovic, founder of Funky Marketing, joins the podcast to discuss trends and best practices in B2B marketing, what it means to be a fractional CMO, why a relationship-based approach is the way to win, and how he leverages AI tools for success in his business.Nemanja is a B2B tech and SaaS growth strategist and the founder of Funky Marketing, a strategic marketing company that uses research, strategy, and creative to help B2B tech firms grow and build demand for how buyers buy (social, communities, relationships) by enhancing positioning, planning, and execution.Connect with Nemanja:Website: https://funkymarketing.net/LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ If you have questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

Today's guest is Cathy McPhillips, Chief Growth Officer at Marketing AI Institute, and she's passionate about sharing how AI can power today's marketing efforts.We discuss the role of AI in marketing, particularly in the context of Cathy's work at Marketing AI Institute; where AI will have the most impact on marketing in the next few years; and why Cleveland is the place to be when it comes to AI in 2024!Cathy McPhillips is the Chief Growth Officer at Marketing AI Institute. She leads growth efforts for the AI Academy for Marketers and MAICON, the annual Marketing AI Conference. With over 15 years of experience, Cathy is a seasoned marketing professional in the content and digital marketing space. Cathy is also a frequent speaker at industry events and a contributing writer to various publications.Cathy's book recommendations:Marketing Artificial Intelligence: AI, Marketing, and the Future of Businessby Paul Roetzer & Mike KaputChange Fatigue: Flip Teams From Burnout to Buy-In by Jenny Magic & Melissa BrekerUnLeadership: Make Building Relationships Your Businessby Scott Stratten & Alison Stratten Cathy's niece Emilie's coffee shop in Cleveland: Emilie's Coffee House & Wine Bar.Find Cathy McPhillips on LinkedIn.If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.

Liza Adams of GrowthPath Partners joins the podcast to talk about applied AI—moving beyond tactical uses and applying AI to improve efficiency, derive data-driven strategic insights, and personalize customer experiences. Liza shares the differences between generative AI and applied AI, what she teaches at her applied AI workshops, and how applied AI can help enhance go-to-market and strategic marketing initiatives. Liza Adams is an applied AI advisor and fractional CMO, working with B2B businesses. She has a proven track record and has held senior marketing executive roles at industry leaders like Smartsheet, Juniper Networks, Pure Storage, Brocade, Level 3, and Encompass Technologies. She accelerates responsible AI adoption by inspiring teams through real-life AI use cases, developing AI strategies, and planning AI operations as they evolve from exploration to integration. Liza focuses on helping marketing teams deliver strategic value and drive sustainable profitability. A prolific writer and public speaker, she is a recognized AI thought leader. Liza gets her matcha tea at Brewing Market Coffee in Boulder, CO. Her recommended book is Extreme Ownership by Jocko Willink and Leif Babin. Find Liza Adams on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.

In an era when AI tools are being used to create better content every day, how a creative can stay relevant and grow? We discuss how branding has evolved (for better or worse!), as well as techniques and habits to unlock creativity, Radim's book writing process, and practical tips for new writers. Radim Malinic is a creative director, designer and bestselling author. Living and working in South West London, he runs Brand Nu Studio, an award winning branding and creative studio + Brand Nu Books an independent publishing imprint. Before finding his calling in the creative industry, Czech-born Malinic was an ice hockey player, a bassist in death metal bands, an indie DJ, music journalist, and student of Economics and Business management. At the break of the new millennium, Malinic moved to the UK to explore the expansive music scene, only to find even a greater interest in art and graphic design. Since then, his eclectic interests have seen him working with some of the biggest brands, companies, and bands in the world. Clients include Harry Potter, London Film Museum, Decleor, Adidas, Dolby, WWF, and USAID, amongst many others. He is also a regular keynote speaker (Adobe Max, OFFF, FITC), guest lecturer, and brand ambassador. Radim Malinic on LinkedIn: https://www.linkedin.com/in/brandnu/ Radim's LinkedIn post on the myth of "do what you love": https://www.linkedin.com/posts/brandnu_powerofone-careerdevelopment-podcastshow-activity-7171441992713887745-V5dc The Artist's Way: A Spiritual Path to Higher Creativity by Julia Cameron: https://www.amazon.com/Artists-Way-Spiritual-Higher-Creativity/dp/1585421472/ What Got You Here Won't Get You There: How Successful People Become Even More Successful by Marshall Goldsmith: https://www.amazon.com/What-Got-Here-Wont-There/dp/B000MGBNGW/ Jordan Rakei (the musician Radim mentions): https://www.jordanrakei.com/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/"

In this episode of our AI series, we discuss the future of marketing, the evolution of the marketer's role with AI, and the challenges and limitations of AI that marketers should keep in mind. How will AI tools be used to generate and optimize marketing content? Will we still need human creativity? how can we build trust with consumers regarding the use of AI in their marketing experiences? Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. He is the co-founder and Chief Data Scientist at TrustInsights.ai and the co-host of the award-winning Marketing Over Coffee podcast. Christopher makes his Aeropress and Turkish coffee at home. :) Find Christopher Penn on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.

We discuss the future of marketing teams in the age of AI, as well as the fate of privacy, trust, and the user journey in light of machine learning advances. Paul Meinshausen is the founder and CEO of Aampe, a marketing automation platform for mobile apps. Paul Meinshausen on LinkedIn: https://www.linkedin.com/in/paulmeinshausen/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

In today's episode, we talk to Chris Hare about brand narrative—why it's a crucial part of strategy work, how it links to marketing, and how to build a narrative. Chris is the founder of The Storied Future, and he builds narratives that help CEOs advance their business strategies, elevate their executive brands, and transform their leadership.Chris Hare on LinkedIn: https://www.linkedin.com/in/hareforce1/If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

This is the start of a special series on AI. Felix Oberholzer-Gee is sharing his thoughts on how AI will shift the way we do business and strategy. Felix Oberholzer-Gee is the Professor of Business Administration in the Strategy Unit at Harvard Business School. He is the author of the book 'Better Simpler Strategy' and the co-host of the podcast 'After Hours'. Felix Oberholzer-Gee on LinkedIn: https://www.linkedin.com/in/felix-oberholzer-gee-16424b4/ Listen to the After Hours podcast: https://harvardafterhours.com/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan https://www.linkedin.com/in/itireraslan/

What are the questions you should ask yourself before you go solo at work. Self-employment is a tempting career path, but it's not for everyone. Listen to this solo episode from Itir Eraslan if you are considering to start your own business. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn https://www.linkedin.com/in/itireraslan/

We discuss brand strategy methodologies with Steph Egger. Steph shares a step-by-step process he follows on strategy projects as well as some great examples of brand positioning. Steph is a brand strategist with a background in human sciences, linguistics, and communications. Follow Steph Egger on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.

Brand strategist Massimo Giunco joins the show to ask the important question: can marketing save the world? What has changed in marketing over the years? How can brands and marketing teams be a catalyst for positive impact? Why do brands need to stop greenwashing?   Massimo worked for 25 years at Nike in various brand, marketing, and communications leadership roles. He is now helping other brands as a brand strategist and consultant. Follow Massimo Giunco on LinkedIn.  If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan on LinkedIn.

We discuss influencer marketing with Patrick Janelle, the founder of Untitled Secret, a New York City-based talent management and creative agency. Patrick Janelle is best known for his lifestyle-focused Instagram account, @aguynamedpatrick. He was recently named Chairman of the American Influencer Council, a not-for-profit trade association led by and for career creators. He has been recognized by the New York Times and the Guardian as a top Instagrammer and was awarded the inaugural Fashion Instagrammer of the Year award by the CFDA. Patrick is a frequent host of dining events, cocktail parties, and gatherings around New York City and is a co-founder of The Liquor Cabinet, a mobile app dedicated to cocktail recipes. He recently launched and founded Untitled Secret, a talent management and creative agency dedicated to the support and development of artists and content creators. Patrick finds it hard to recommend just one coffee place in New York City, but there's a special place in his heart for Gasoline Alley in NoHo. Links to some of the influencer management tools he suggested:  https://www.taggermedia.com https://www.fohr.co https://grin.co Follow Patrick on LinkedIn, Instagram, and TikTok. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.

We discuss omnichannel experience and B2B marketing with Gwen Lafage, VP of Brand and Content at one of the fastest growing tech companies in the world, Sinch. Gwen is a creative, global marketing leader who has dedicated her career to building strong brands around the world. She spent 10 years in advertising, working on the world's leading B2C brands, before focusing on B2B marketing for tech companies in Silicon Valley and Stockholm.   Follow Gwen Lafage on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan on LinkedIn.

We discuss how brands, strategy, differentiation, positioning is evolving in the new fast-paced era of marketing with brand expert Allen Adamson.  Allen Adamson is an expert in all disciplines of brand. He is the Co-Founder and Managing Partner of Metaforce, a marketing and brand consultancy. For the past several years, Allen has been an Adjunct Professor at New York University's Stern School of Business. He also served many years as the Chairman, North America of Landor Associates, a global brand consulting firm where he worked with many iconic brands across industries.  Allen's newest book, Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage to be published in 2023, focuses on the consumer experience as a competitive advantage. His previous books, BrandSimple, BrandDigital, The Edge: 50 Tips from Brands that Lead, and, most recently, Shift Ahead, are used as textbooks in higher education business programs across the country. https://www.metaforce.com Follow Allen Adamson on LinkedIn  If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn 

We discuss the Creative Strategy Framework with Emmy Award-winning strategist Douglas Davis. He has a unique approach to bridging strategy, design, and execution.   Douglas Davis is the principal of the Davis Group LLC and the author of the book Creative Strategy and the Business of Design. He is the former Chair of the B.F.A. in Communication Design program at New York City College of Technology in Brooklyn and holds a B.A. in Graphic Design from Hampton University, an M.S. in Communications Design from Pratt Institute, and an M.S. in Integrated Marketing from New York University.   douglasdavis.com Follow Douglas on LinkedIn If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn.

With Zineb Layachi, we look back on 2022 and share our predictions for Marketing in 2023. Zineb is the founder of Raise the Runway, co-founder of Mavens of Merch and PitchSLAP. She is an active player in the startup ecosystem as a marketing strategy consultant and mentor to early-stage startups. Follow Zineb on LinkedIn https://www.linkedin.com/in/zineblayachi/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn https://www.linkedin.com/in/itireraslan/

B2B tech copywriter James Laurain joins us for an educational and entertaining episode. We talked about his research process, AI copywriting, templates, short vs. long copy, dealing with ADHD as a copywriter, industry misconceptions, and suggestions for every marketer dealing with copy. Follow James on LinkedIn If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn.

Sara Lattanzio joins to discuss all things B2B marketing, including the differences between B2B and B2C marketing, how startups can build a marketing plan, mistakes many B2B brands make, and much more. Sara is the Senior Marketing Manager at Adnovum, a software development company. She has several years of international experience in B2B Marketing (Services & SaaS) and sales. Get in touch with Sara on LinkedIn. If you any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, through: •        LinkedIn •        Instagram •        Twitter

We talk about Twitter Fundamentals with award-winning Twitter expert Samantha Kelly. Samantha is the founder of the Women's Inspire Network and the program director at Wedo. She is known as the Tweeting Goddess. She's also the author of the book The Tweeting Goddess' Little Book Of Twitter Magic: How to shine, spread your message and build authentic relationships online. Get in touch with Samantha: •        Website •        Twitter •        LinkedIn To join her upcoming online Twitter workshop: https://www.tickettailor.com/events/tweetinggoddess/703231 If you any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, through: •        LinkedIn •        Instagram •        Twitter 

We explore Amazon marketing with Elan Amir. Elan is the founder of EPA marketing. He is an Amazon consultant. With his team, he helps brands scale their businesses through Amazon and e-commerce. Topics we've discussed: • How to stand out as a brand in the platform • Mistakes that brands do • Type of products or categories that sell better on Amazon • Hacks that are harmful for brands • Some tactics that work well Contact Elan: • LinkedIn If you any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, through: • LinkedIn • Instagram • Twitter

We talk about TikTok ads with Sven Muchow. Sven is the founder of Muchow Marketing. He helps e-commerce businesses scale with TikTok, Facebook and Google Ads. Some of the topics that we cover: • ROAS & deciding on the budget • Choosing the goal • Selecting audience • Designing the ad • Creators If you have any question about TikTok ads, contact/follow Sven: • LinkedIn • TikTok If you any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, through: • LinkedIn • Instagram • Twitter

We explore LinkedIn features and strategies with the relentlessly helpful LinkedIn nerd, John Espirian. He also shares useful tips and types of content that works on the platform. John is a web content writer and a LinkedIn consultant. He helps B2B companies on their web content and he also helps thousands of individuals on LinkedIn through his posts, newsletters and his community Espresso+. He is also the author of the book Content DNA. Follow him on LinkedIn: https://www.linkedin.com/in/johnespirian/ Website: https://espirian.co.uk/

On this episode, we explore the world of Content Marketing. • How to build a content plan & calendar • Where and how do we start creating content? • What is the role of a content marketer? • What kind of a copy should we write? • And some email marketing tips My guest is Stewart Hillhouse, the head of content at Mutiny. Stewart writes about growth & content marketing also on LinkedIn and on his website. He is the host Top Of Mind podcast where he speaks with marketers & creatives.

Building your personal brand on social media. How we communicate ourselves, our jobs, experiences to the world makes our brand. With our personal brand, we establish an image, impression, and position. I am meeting with Ella Orr. Ella is the owner of Much More Social. She is an expert on social media and personal branding. She delivers 1-1 and group training as well as consultancy on how to create a personal brand to attract your ideal clients, as well as effective social media strategy and content creation especially for LinkedIn and Instagram. Ella delivers webinars to memberships and has been a guest on several podcasts and live stream interviews. In this show, we discuss: · Personal branding: How to start? Where to start? · How to find your voice · How to build a thought leadership · How to reach out to the right audience organically · The misconceptions about social media To reach Ella Orr: https://www.linkedin.com/in/ella-orr/">https://www.linkedin.com/in/ella-orr/ https://muchmoresocial.co.uk/">https://muchmoresocial.co.uk/ https://www.instagram.com/muchmoresocial">https://www.instagram.com/muchmoresocial https://twitter.com/muchmoresocial">https://twitter.com/muchmoresocial

Why is brand data important? How can we decide which data are critical for us? How should we interpret the collected data & inform better marketing decisions? We discuss the topic with Clay Ostrom. Clay is a brand strategist. He is the founder of Map&Fire, a Los Angeles based brand and marketing consultancy. https://mapandfire.com/

What's the success formula of emerging-market multinationals? Our discussion is based on the award winning book 'The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands' Professor Ayşegül Özsomer Tunalı is one of the world's foremost thinkers on marketing and brand building. She has over 20 years of experience in research, consulting and teaching in the US and Turkey. She has many publications in global marketing journals and her papers received several awards, including the American Marketing Association Gerald E. Hills Best Paper Award in 2011, for the 10 year impact made to research entrepreneurial marketing.

Want to improve results from your ads? Looking for ad strategies you can implement today? I interview Alexander Ferenczi, Founder & Chief Problem Solver of Advocaczi. Advocaczi is a digital advertising agency specialized in driving revenue via paid-media. We talk about paid social and explore techniques that you can use to increase conversions. Alexander is experienced in managing all stages of campaigns. Including organic content strategy, paid media, community management, and strategic storytelling, content development.

With Zineb Layachi, we look back on 2021 and share our predictions for Marketing in 2022. Zineb is the founder of Raise the Runway and co-founder of PitchSLAP. She is an active player in the startup ecosystem as a marketing strategy consultant and mentor to early-stage startups. Recent picks & recommendations from the show: Book (Zineb): SuperFans by Pat Flynn Book (Itir): How Brands Grow by Byron Sharp Book (Itir) : Better Simpler Strategy by Felix Oberholzer-Gee Podcast (Zineb): Excellent Rider by Melanie Boucarut Podcast (Itir): Socia Media Marketing Talk Show by Michael Stelzner Ad: Icelandverse

Small and medium businesses (SMEs) are vulnerable to economic downturns. What actions they can take to navigate the crisis. What marketing strategies they can apply during these times. Professor Ayşegül Özsomer Tunalı is one of the world's foremost thinkers on marketing and brand building. She has over 20 years of experience in research, consulting and teaching in the US and Turkey. She has many publications in global marketing journals and her papers received several awards, including the American Marketing Association Gerald E. Hills Best Paper Award in 2011, for the 10 year impact made to research entrepreneurial marketing. She is the co-author of the book: The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands.

Markalar hangi araştırma yöntemlerini kullanmalı? Etnografik araştırma nedir? İnsan odaklı araştırma neden önemli? Algoritmalar insanı anlamaya yeter mi? Habitus Research kurucu ortağı Dr. Aybil Göker ile bu konuları değerlendiriyoruz.