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Katy Lynch (@thekatylynch) dreams of teaching 1 billion kids to code. Yeah, 1 BILLION! Big dreams call for big plans and as the Co-Founder and CMO of Codeverse, she might just get it done. Codeverse is the world's first fully interactive coding school and educational technology platform for kids. They created a programming language specifically for kids! Additionally, Codeverse is transforming ordinary spaces into irresistible centers of learning for kids. Before co-founding Codeverse, Lynch was the CEO of Techweek; America's largest traveling technology festival. Prior to Techweek, Katy started and later sold SocialKaty, Inc., the largest social media marketing agency in Chicago. To say that Katy has biz chops is an understatement. It's almost unfair her level of talent and acumen. In this conversation, Blake and Katy discuss: Why it's imperative that children learn to code. The merits and untapped potential value of Project Based Learning. What investors and developers should be thinking about when accommodating families. Find Katy Lynch on Twitter and Instagram: @thekatylynch. Check out the amazing work being done through Codeverse at https://www.codeverse.com. Find The Future of Living Podcast online at https://futureoflivingpodcast.com. Or on Twitter and Instagram: @FutureLivingPod.
Adam and Jeannie discuss an innovative approach to the education experience with Katy Lynch, Co-founder and CMO at Codeverse. Codeverse and innovations in education Educating the next generation on coding the things that keep our lives going is critical. But traditional schools don’t provide an environment where kids can excel at coding while keeping parents up to speed with what’s happening and why. Moreover, there are a lot of myths about what an education in coding is really about, and who it’s for! “I can’t think of a more exciting time to be in the coding industry than now.” -Katy Lynch Katy Lynch set out to create a highly engaging environment where young children can dive into the world of coding. Through tireless research, interviews, and LOTS of testing, Katy discovered what does and does not work. As a result, Codeverse was founded and built around a highly innovative learning experience. “A high-quality education, just like a high-quality product, speaks for itself.” -Katy Lynch At Codeverse, students use a proprietary SaaS platform called KidScript™ to communicate, control the environment, and more. In fact, they get to interact with cool things like robotic arms and laser cutters! So not only do they learn how to code, they also see the real-world impact of their work. But this is just one of the fascinating ways Codeverse offers an enhanced learning experience. Katy and the folks at Codeverse understand that education is about more than what happens in the classroom. Besides the coding itself, Codeverse is also grooming students to become thought leaders on technology and coding. What’s more, they help students and their families develop healthy relationships with technology and prepare for the future. “They ask us questions BEYOND the Codeverse experience.” -Katy Lynch Katy brought lots of great insights to this interview for leaders in any industry. We discuss amazing ways to gather feedback, consider different layers of customers, and innovate the experience for everyone involved. Listen in! Interview Highlights Kids don’t usually pay tuition, so how do you balance CX for students with those paying? [4:05] Codeverse takes a different approach at STEM, so how did Katy explore what would and wouldn’t work before launch? [5:40] Why create a physical environment for digital training? [10:20] As a leader, how does Katy understand when things aren’t working as expected or need tweaks? [12:24] Katy explains many ways Codeverse helps students beyond the curriculum, including an exciting program to groom kids for thought leadership. [13:37] About our guest Katy Lynch is the Co-founder and CMO at ">Codeverse, the world's first full interactive coding school and educational tech platform for kids that was founded on the mission to teach one billion children to code. Prior to Codeverse, Katy was the CEO of Techweek, the nation's largest traveling technology festival, as well as the President and Co-founder of SocialKaty, a full service social media marketing agency. In 2014, SocialKaty was acquired by award-winning digital agency, Manifest. Katy has appeared on FOX, NBC, Inc, Huffington Post, and Today.com, amongst others. Connect with Katy Twitter LinkedIn Facebook Instagram Codeverse Website Katy's Website Related Content 360Connext® post, The Best CX Leaders ROCK at These 3 Things Customers That Stick® post, Introducing a New Guide to Customer Service Higher Education Episode 175: (Tip) How Business Schools Can Add Customer Experience Episode 291: LinkedIn Learning for Customer-Focused Leaders We’re on C-Suite Radio! Check it out for more great podcasts Sponsor message: Start creating a successful CX strategy Are you ready to build a customer experience strategy on a solid foundation for the long term? We’re shattering the top 5 CX strategy myths in our latest evergreen webinar. You will learn: How to avoid the 5 so-called “Customer Experience Strategies” that aren’t strategies at all What drives a winning customer experience strategy and examples of companies that “get it” How to create a foundation for a customer experience strategy that works for the long term Join Jeannie at a time that works for you for some serious mythbusting and a head start on creating a customer experience strategy that works! Sign Me Up! Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices
Chicago-based start-up Codeverse is on a simple mission to teach 1 billion kids how to code and turn today's youth into tomorrow's leaders. Codeverse is the brainchild of one of Chicago's most successful husband and wife duos, Craig Ulliott and Katy Lynch. The pair met at Where I've Been, Craig's first company, which was acquired by TripAdvisor in 2011 with 10 million users. Ulliott and Lynch then joined forces to build the explosively popular digital media firm, SocialKaty, which was acquired by Manifest Digital in 2014. Ulliott also co-founded leading loyalty company Belly, and Lynch served as CEO of Techweek. On this episode, I speak with co-founder Katy Lynch about why they believe that every child should be set up for success as early as possible. They do this by equipping children with the right tools and resources they need to thrive in their ever-changing, technologically-advanced world. KIDSCRIPT: A KID-FRIENDLY PROPRIETARY LANGUAGE Built from the ground up purely to teach children to code, KidScript is Codeverse's original, kid-friendly coding language. Using KidScript, children learn the craft of code while bringing their own ideas to life through a simplified programming language. This innovation allows children to see results as they type, providing a much greater understanding of cause and effect, as well as an immediate sense of accomplishment. Unlike traditional coding, feedback is given in real time, which enables children to correct errors on the spot, and creates an active learning environment. The underlying curriculum is self-guided and adaptive, meeting and challenging children at each individual skill level. Coding teaches essential life skills beyond the computer screen. It encourages creativity, instills confidence, and promotes critical thinking and problem-solving.
Katy Lynch is the CEO of Techweek and founder of SocialKaty (now ManifestDigital) a social media marketing firm. Techweek is a weeklong technology conference and festival that currently happens in 7 cities around the U.S. and one international city. Everything from a conference, expo, hackathon, grand tour, hiring fair – a weeklong celebration for entrepreneurs and people within the community like startup founders, VCs, press, aspiring CTOs and everything more. We Talk About: · Her beginning in startups – first community manager · Starting her own company that helped other entrepreneurs get their footing with social media marketing – SocialKaty (sold to ManifestDigital) · Building her business, adding team members, and how it was so successful · Starting another company and the introduction of Techweek · Growing with her business, knowing when to grow the team and put processes in place · Favorite thing about running the company and biggest challenge · Setting expectations with clients when writing proposals · Transitioning from SocialKaty to Techweek · Katy’s typical day at Techweek Notable Quotes: “It was really just me being incredibly scrappy and banging on the doors of entrepreneurs.” “One of the reasons why we were so successful was because we specialized in just that one thing. – We really just did one thing and did it well.” “As all entrepreneurs do, once you’ve started a business, and you’ve raised money for a business, and you’ve sold the business, you want to do it all over again.” “One of my strengths was always thinking one step ahead.” “Hiring the right people creates happy clients, but it also creates an awesome culture.” “You have to just be really diligent about your day.” “Trust your gut.” “99% of the time your intuition is right. If your intuition is telling you to do something and you feel really good about that thing, do it.” “Take more risks.” [Connect with Katy & Techweek: Twitter (@thekatylynch, @TechweekCHI), Instagram (@techweekinc), e-mail: Katy@techweek.com] Resources: Google Calendar Wunderlist.com LinkedIn Influencers
"Never underestimate the power of networking." About: Katy Lynch- CEO of Techweek and Former President and CEO of SocialKaty Overview: Katy Lynch is a bright and determined entrepreneur that took her social media startup company from one to twenty-five employees in four short years. She shares with us tips for branding your company online as well as her plans as the new CEO of Techweek. Highlights: Background: Originally, Katy is from Edinburgh, Scotland. At the age of 16, her family moved to the U.S. Katy decided to head back to the UK for college but afterwards came to Chicago where her business career exploded. How SocialKaty Started: 7 years ago, when Katy first moved to Chicago, she worked for a well-known travel company. While there she was the head of social media and managed everything on her own for over two years. During that time, Katy built up a strong social media reputation and was asked to speak at events. In 2010, she decided to start SocialKaty where she consulted companies on how to navigate the social waters. Her clients ranged from small startups to medium/large sized companies. At one point, she was taking on a new client every two weeks. Within four years, Katy grew her company exponentially and in 2014 it was acquired by Manifest Digital. Increasing Company Size: Whenever a company grows, Katy shares that it's crucial to the company's success to create a framework to manage your employees. At SocialKaty, a program called the SocialKaty Grasshopper was created. (Katy used what she had learned from her past experiences as a guide for her training manual.) It was a 90-day training program for every new employee that came on board, and if they graduated from that program, a full-time position was given to the employee. Decision to Sell SocialKaty: For Katy, it was not a difficult decision to sell. Her original intention was to eventually sell to a larger agency that offered numerous capabilities. Tips for Brands Using Social Media: Katy notes that often times many brands join social media to self-promote, sell their products, or just to push advertising on their customers. Katy teaches that a huge part of social media is engaging with your audience and learning what they like. Determine who they are. Consider using outlets where your target audience spends the majority of their online social life. What is Techweek: Techweek is the nation's largest technology and conference festival specializing in everything from hack-a-thons, to panels, to competitions, etc. How Katy Became Involved with Techweek: Katy has known the chairman of the board for years, and he knew Katy's desire to give back to the community and help social entrepreneurs. After hearing about her departure from SocialKaty, he offered her a position at Techweek. Goals for Techweek: Katy shared that Techweek will now be expanding into Boston, Denver, Dallas, Seattle, Toronto, and one other international city (TBA). In addition to expanding, Techweek will also be starting a fund called the Hundred Cities Fund. Essentially, this fund will be the investment vehicle that will raise capital that will invest in the winners of the Launch Championship (formerly known as the Techweek Launch Competition). Challenges for Techweek: As Techweek expands internationally, they face language barriers and the challenge of forming partnerships with the right partners abroad. Advice for Entrepreneurs: Katy wants entrepreneurs everywhere to never underestimate the power of networking. She strongly encourages startups to get their name out there. One helpful suggestion she gave is to use Twitter. Look up hashtags in your industry and in your area to see what groups you can share your ideas and vision with. Connect With Katy: Website | Facebook | @theKatyLynch | LinkedIn If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher Sponsors: Flitch Creative Build your brand identity with Flitch Creative's eXpress Packages. All eXpress Packages include free website and email hosting for 12 months. Use promo code "OUTLIER"
President and Co-founder of SocialKaty, Katy Lynch is interviewed, we discuss Illinois cab companies vs Uber.com and how extra virgin olive oil can be used as a substitute for shaving gel.