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If you’re a small business owner in a small town anywhere in America, you may be tempted to think there’s no way you can compete against a big chain store or an enterprise company with hundreds (maybe even thousands) of employees. You may think you don’t have the resources, the brand recognition or the manpower to go up against the corporate giants. But you’d be mistaken.
Susan Solovic is THE small business expert. She’s an award-winning, serial entrepreneur, media personality (Former ABC News Small Business Contributor) and a New York Times, Wall Street Journal, USA Today bestselling author. Her books have been translated into multiple languages. She’s spoken to thousands of small and mid-sized businesses around the globe and helped many […]
The buzz: Fine Art. To survive, small businesses must understand the fine art of customer engagement and cohesive omni-channel branding. But how can you “know your customers” and where your product fits into their lives? Hint: Social media can help you create mini-focus groups and technology can help ensure customers know you value them uniquely. The experts speak. Susan Wilson Solovic, THE Small Business Expert: “No company big or small can run the risk of being fat, dumb and happy. To remain relevant to your customers, you must constantly be innovating. Morgan Browne, IIS Group: “Different people have different presences for how they engage – especially in an environment dominated by social media and digital communications.” Carrie Maslen, SAP: “'Who are you – I really wanna know'. A brand needs to clearly define and convey what we want it to in a predictable and consistent manner.” (Pete Townsend lyric) Join us for Small Business Insights Part 2: Art of Customer Engagement.
The buzz: Fine Art. To survive, small businesses must understand the fine art of customer engagement and cohesive omni-channel branding. But how can you “know your customers” and where your product fits into their lives? Hint: Social media can help you create mini-focus groups and technology can help ensure customers know you value them uniquely. The experts speak. Susan Wilson Solovic, THE Small Business Expert: “No company big or small can run the risk of being fat, dumb and happy. To remain relevant to your customers, you must constantly be innovating. Morgan Browne, IIS Group: “Different people have different presences for how they engage – especially in an environment dominated by social media and digital communications.” Carrie Maslen, SAP: “'Who are you – I really wanna know'. A brand needs to clearly define and convey what we want it to in a predictable and consistent manner.” (Pete Townsend lyric) Join us for Small Business Insights Part 2: Art of Customer Engagement.
The buzz: Partners. Small businesses today must deftly manage business partnerships without risking IP, valued talent, or worse, in a business milieu where the lines can blur between cooperation and competition. And in the networked economy, supply chains can shift and transform seamlessly. How can a small business owner shore-up enough protection to avoid getting squeezed out? How often should they re-examine business agreements? What red flags signal that it's time to start looking for a new business partner? The experts speak. Susan Wilson Solovic, 'THE Small Business Expert': “Failure is the key to entrepreneurial success. If you aren't failing, you aren't doing.” Morgan Browne, IIS Group: “Partnerships are always a gamble – but what choice do we have?” Carrie Maslen, SAP: “I believe the best business policy is the golden rule … this is a small interconnected world, and what goes around comes around.” Join us for Small Business Insights: Sustainable Collaboration – Part 1.
The buzz: Partners. Small businesses today must deftly manage business partnerships without risking IP, valued talent, or worse, in a business milieu where the lines can blur between cooperation and competition. And in the networked economy, supply chains can shift and transform seamlessly. How can a small business owner shore-up enough protection to avoid getting squeezed out? How often should they re-examine business agreements? What red flags signal that it's time to start looking for a new business partner? The experts speak. Susan Wilson Solovic, 'THE Small Business Expert': “Failure is the key to entrepreneurial success. If you aren't failing, you aren't doing.” Morgan Browne, IIS Group: “Partnerships are always a gamble – but what choice do we have?” Carrie Maslen, SAP: “I believe the best business policy is the golden rule … this is a small interconnected world, and what goes around comes around.” Join us for Small Business Insights: Sustainable Collaboration – Part 1.
Season 1, Episode 5; Intentional Influence Podcast: Outrageous Success On Camera In this Intentional Influence episode, Melissa Murray talks with Susan Solovic about How To Have Outrageous Success On Camera. Susan Solovic is THE Small Business Expert. A woman of many talents, Susan Wilson Solovic is an award-winning serial entrepreneur, New York Times, [...]
What woman doesn't want to take control of her life? Starting a business and watching it grow is one great way to do just that. But many women have no experience with entrepreneurship, and many carry extra burdens to life fulfillment. Those who have experienced domestic violence even more so. Susan Wilson Solovic, best selling author, ABC and Fox commentator Susan Wilson Solovic will talk women starting small and making it. From upstart to millionaire, from beginner to expert, she has advice and suggestions for every woman out there. join us for this important conversation.
There's a global financial crisis, and struggling companies are reducing staff, or worse, shuttering doors. If you're out of a job, you'd be out of your mind to consider starting a business today. Right? Not true, says small business expert Susan Wilson Solovic. “We are entering a new era in which the majority of Americans will either own a small business or work for one....While it may seem counterintuitive, a recessionary climate can actually be an ideal time to start a business.” Need proof? Hyatt Corporation, Burger King, FedEx, MTV, CNN and HP started small in down economies. And college dropout Bill Gates started Microsoft in a sluggish economy, eking out just $16,000 in revenue his first year. Whether you're a big biz seeking to contain costs, a small biz in need of advice, or just have an “I wanna be my own boss” gleam in your eye, pour a cup of Joe, Earl or OJ and join us for food for thought on the Era of the Entrepreneur: Small Business as the New Economic Game-Changer.
There's a global financial crisis, and struggling companies are reducing staff, or worse, shuttering doors. If you're out of a job, you'd be out of your mind to consider starting a business today. Right? Not true, says small business expert Susan Wilson Solovic. “We are entering a new era in which the majority of Americans will either own a small business or work for one....While it may seem counterintuitive, a recessionary climate can actually be an ideal time to start a business.” Need proof? Hyatt Corporation, Burger King, FedEx, MTV, CNN and HP started small in down economies. And college dropout Bill Gates started Microsoft in a sluggish economy, eking out just $16,000 in revenue his first year. Whether you're a big biz seeking to contain costs, a small biz in need of advice, or just have an “I wanna be my own boss” gleam in your eye, pour a cup of Joe, Earl or OJ and join us for food for thought on the Era of the Entrepreneur: Small Business as the New Economic Game-Changer.
33voices interviews Susan Wilson Solovic
Our guest is Susan Wilson Solovic, CEO and co-founder of SBTV (small business television -- a media that attracts nearly 1 mil viewers/month) Looking for new ideas to add some "insurance" to your business success? Want to learn from a woman who's built an incredibly successful small business that's not really "small" any longer? A woman who has leveraged her knowledge and passion about small businesses and now gives advice to many others through her online media channel, SBTV.
Our guest is Susan Wilson Solovic, CEO and co-founder of SBTV (small business television -- a media that attracts nearly 1 mil viewers/month) Looking for new ideas to add some "insurance" to your business success? Want to learn from a woman who's built an incredibly successful small business that's not really "small" any longer? A woman who has leveraged her knowledge and passion about small businesses and now gives advice to many others through her online media channel, SBTV.
There’s little doubt that women are succeeding in the world of small business. Women-owned startups are popping up at twice the rate of those owned by men. And, nine out of ten female entrepreneurs plan to expand their business. My guest this week is Susan Wilson Solovic, co-founder, CEO, and chairman of the first video […]
There’s little doubt that women are succeeding in the world of small business. Women-owned startups are popping up at twice the rate of those owned by men. And, nine out of ten female entrepreneurs plan to expand their business. My guest this week is Susan Wilson Solovic, co-founder, CEO, and chairman of the first video […] The post Startup Bizcast #31 – Women in Small Business (Susan Wilson Solovic) first appeared on EndGame Public Relations.