Podcasts about small business expert

“EXCLUSIVE INTERVIEW: Jake Lang, J6 Political Prisoner Shares His Story” “Cutting Back To Break" “Small Business Expert Shares The Harms Of DEI Policy On Small Business" “The Beauty Of Talk Radio, We Ain't Goin' Nowhere!”

In an era where a few large organizations seemingly dominate with their vast resources, how can small businesses rise above and stand out? Today, I'm thrilled to be joined by Emily Washcovick, Senior Field Marketing Manager and Small Business Expert at Yelp, join us. Emily works closely with small businesses across the country, helping them navigate challenges, leverage customer feedback, and thrive in a competitive landscape. She's here to share insights on how small businesses can excel in customer experience, make the most of their resources, and use innovative tools like AI to grow. As Yelp's Small Business Expert, Emily is meticulously focused on helping local business owners succeed and grow. Her expertise lies in customer engagement, reputation management, and all things digital marketing. Through speaking engagements and thought leadership, Emily shares industry insights that entrepreneurs in any business category can leverage for the growth and well-being of their businesses. She is also the host of Behind the Review, a podcast from Yelp and Entrepreneur Media, where each episode features conversations with a business owner and a reviewer about the story and lessons behind their interactions. RESOURCES Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In an era where a few large organizations seemingly dominate with their vast resources, how can small businesses rise above and stand out? Today, I'm thrilled to be joined by Emily Washcovick, Senior Field Marketing Manager and Small Business Expert at Yelp, join us. Emily works closely with small businesses across the country, helping them navigate challenges, leverage customer feedback, and thrive in a competitive landscape. She's here to share insights on how small businesses can excel in customer experience, make the most of their resources, and use innovative tools like AI to grow. As Yelp's Small Business Expert, Emily is meticulously focused on helping local business owners succeed and grow. Her expertise lies in customer engagement, reputation management, and all things digital marketing. Through speaking engagements and thought leadership, Emily shares industry insights that entrepreneurs in any business category can leverage for the growth and well-being of their businesses. She is also the host of Behind the Review, a podcast from Yelp and Entrepreneur Media, where each episode features conversations with a business owner and a reviewer about the story and lessons behind their interactions. RESOURCES Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Send us a textIn this episode of The Good Enough Mompreneur Podcast, host Angela talks with Rachel Beider, a renowned small business expert and founder of PRESS and Canopy NYC. Rachel shares her journey of growing a massage therapy business to four locations and how she expanded into creating a community-focused play space for young children and their caregivers. Listen in to learn about building businesses that solve real problems, balancing entrepreneurship with motherhood, and how to create spaces that impact your community. Stay until the end for three actionable tips to take your business to the next level!Key Takeaways:Rachel's story of starting PRESS massage studios and the creation of Canopy.How to use bold action and creativity to grow your business.The importance of building a strong support network at home and in business.Links and Resources Mentioned:Rachel Beider's Website: TheCanopyNYC.com and Pressmodernmassage.com and https://www.wellnessbusinessconsulting.com/ Rachel Beider on Instagram: @thecanopynyc Connect with Angela at MomBusinessCoach.com Apply for Personalized Confidence and Business Coaching Enroll in my FREE mini-course - 5 Keys to Confidence

Episode 81: Imagine getting clients for your online business that pay you 10x – 20x your normal rate with money they HAVE to spend, and you didn't need funnels, email marketing, webinars, paid ads, social media, or any other fancy marketing to get those clients…That would be pretty cool, right?In this episode, Karwanna Irving gives us the inside scoop on how to find and win government contracts for your products and services. Many of these contracts have little to no competition.She goes into detail about what types of products and services you can sell to the government, how to collaborate with other businesses to easily fulfill your contracts and scale your business, how to find where these contracts are being posted, and much more!About Karwanna D. Irving: Dr. Karwanna D. is an award-winning Small Business Expert who specializes in Government Contracts. She's, the founder of She's Got Goals, LLC  and the Trillion Dollar Secret to Government Contracts  As a 20+ year business vet who has successfully built Two small businesses of her own, Dr. Karwanna teaches small business entrepreneurs how to grow their business with government contracts so they can have consistent income,  and get paid top dollars by the #1 largest purchaser of services in the US without chasing customers.Over the past couple years this Government Contracts Strategist has helped over 200+ business owners generate upwards of 3 million of dollars and growing in revenues. Karwanna's been featured on CBS, NBC, FOX, Star Tribune Business, Best Business Digest, SBA SBDC, Ticker News, The LIST TV Show and more and has shared the stage with major leaders including Les Brown, Trent Shelton, Dr. George Frazier, Stacia Pierce and others.Connect with Karwanna: https://shesgotgoals.com/ https://www.youtube.com/c/KarwannaD https://www.facebook.com/karwanna https://www.instagram.com/karwannadspeaks/Want to learn more about how to build a successful online business from the ground up? Grab your FREE copy of our online course, "Zero to $20k Blueprint" where you'll learn how to build a simple, scalable online marketing system that will quickly generate paying customers & clients for your online business.Get it NOW, by visiting our website at https://DigitalTrailblazer.com✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Steven Pope | Strategies for Your Amazon Business SuccessSTEVEN POPESteven Pope is the founder of My Amazon Guy, a marketing agency managing 300+ active brands. Steven is a best-selling author with his book “Amazon Selling Tips,” which hit the top business books lists on all of Amazon. Steven started his career as a TV reporter in Idaho then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven then created My Amazon Guy, an agency with 300+ employees on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, My Warehouse Guy, 4 Amazon Brands. Steven has​ been viewed by millions of people on YouTube in thousands of videos where he shows how to handle ANY problem faced on Amazon.For more information: www.myamazonguy.comMELINDA EMERSON Melinda Emerson, the SmallBizLady, is America's #1 Small Business Expert. She has been a thriving entrepreneur for nearly 20 years and is a internationally-known keynote speaker and expert on small business development and social media marketing. She publishes a resource blog, https://succeedasyourownboss.com/​Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. A pioneer in social media marketing, she is the creator and host of #Smallbizchat​, the longest running live chat on Twitter for small business owners. Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter.The #SmallBizChat​ program airs LIVE monthly on the Melinda Emerson Facebook, YouTube and Twitter Channels.Broadcast and remotely-produced by Robert Hix with Hixvideo in Gaithersburg, MD.Support the Show.

Sponsored by Dyson Supersonic r™ Professional Hairdryerhttps://bit.ly/TeaseSupersonicr Catch our new podcast mini-series, Blown Away: Dyson on Display, hosted by Monae Everett on the Volume Up by The Tease feed.Sponsored by Nick Stenson Beautyhttps://bit.ly/teasexnickstenson Use code VOLUMEUP at checkout for 20% off your first orderInterview with Dafina SmithDafina Smith knows how to build and position a premier, profitable and socially relevant brand you actually enjoy running. Smith is the founder of Covet & Mane, a for professional, by invite-only, luxury extensions branded by stylists coast to coast but founded in Chelsea, New York.With her self-funded ingenuity, Dafina built Covet and Mane with a clear vision for the culture and community she wanted to establish. WWD declared, “Covet & Mane's professionally applied hand-tied hair extensions have already found a cult audience.”Smith believes that leveraging technology to foster connection is the ultimate recipe for creating a loyal and engaged brand community. And deliberately pursues the art of curating genuine, high-touch experiences and product innovations for every tier of her brands' clientele.Smith is a regular contributor to blogs, magazines and television shows as a Beauty and E-Commerce and Small Business Expert. She is also an alumna of the Goldman Sachs 10,000 Small Businesses Program & Beauty United.Smith lives in Westport, CT with her twin sons and husband Ryan Smith, an ESPN Host of SportsCenter.Links: https://dafinasmith.com/my-story/https://www.covetandmane.com/ https://www.covetandmane.com/collections/the-coveted-tape News from TheTease.com:https://www.thetease.com/celebrating-aapi-heritage-month/ https://www.thetease.com/7-festival-ready-hairstyles-from-donnas-recipe-and-slayyy-hair-that-you-need-to-try-this-season/ More from TheTease.comInstagram: https://www.instagram.com/readthetease/ (readthetease)Instagram: https://www.instagram.com/volumeupbythetease/ (volumeupbythetease)Instagram: https://www.instagram.com/kellyehlers/ / (KellyEhlers)Instagram: https://www.instagram.com/eljeffreycraig/ (eljeffreycraig)Web: https://www.thetease.com (TheTease.com)Email: VolumeUp@TheTease.comCredits: Volume Up is a Tease Media production. This episode was produced by Monica Hickey and Madeline Hickey. Brian Daly is our editor and audio engineer. Thank you to our...

Try Leadfeeder today and turn pageviews into pipelines! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he talks to Emily Washcovick, Senior Field Marketing Manager and Small Business Expert at Yelp. Emily delves into the power of reputation management and the strategic use of online reviews to boost business growth and customer engagement for small businesses.Key Takeaways:(4:04) How online reviews act as modern word-of-mouth and are crucial for business visibility and credibility.(09:30) The potential pitfalls of soliciting reviews and why natural reviews are more beneficial.(12:01) Proactive strategies for responding to both positive and negative online reviews.(15:31) How small businesses can leverage their online presence on platforms like Yelp to influence consumer decisions.(19:27) The benefits of an optimized Yelp profile and how to effectively use this platform without a business website.(24:26) Tracking the source of customer leads is crucial for understanding and optimizing conversion strategies.(31:24) Setting up Google Alerts and platform notifications helps businesses stay informed about where and how they are being discussed online.Resources Mentioned:Emily Washcovick - https://www.linkedin.com/in/emily-washcovick-56504437/Yelp - https://www.linkedin.com/company/yelp-com/Insightful Links:https://tweakyourbiz.com/posts/3-reasons-reputation-management-is-crucial-for-small-businesses https://www.remwebsolutions.com/blog/small-business-reputation-management https://konnectinsights.com/blogs/online-reputation-management-for-small-businesses https://www.moneythumb.com/blog/the-importance-of-online-reputation-management-for-small-businesses/ Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Unlock the secrets to scaling your small business with expert Dawn Parks from NKU, who joins us on Side Hustle City to share her wealth of knowledge. From the critical shift of managing your business as a professional to the intricacies of financial comprehension, Dawn provides a treasure trove of actionable insights. Prepare to transform the way you tackle accounting, strategic planning, and the crucial transition from working in your business to working on it. Our conversation is a lifeline for those operating on tight margins, guiding you through the hurdles and paving the way for seizing opportunities like loans, sales, or expansion.Step into the collaborative world of the Biz Access Hub at NKU, where Dawn unveils the support network revolutionizing the growth of small and medium-sized enterprises. Discover how the Business Alliance of Northern Kentucky (BANK) cultivates synergy without overshadowing existing service providers, and learn about the bank of community vendors and the lifetime membership model. It's a peek behind the curtain at how a cohesive ecosystem of coaching, consulting, and resources can empower your business's ascent, with Dawn leading the charge.As we traverse the entrepreneurial landscape of Northern Kentucky, we spotlight stories of innovation and share wisdom from personal experiences. Dawn and I dissect the transformative power of community support, from turning a food product idea FDA-ready to leveraging blockchain in agriculture. Understand the three pillars crucial for scaling—product, sales and marketing, and administration—and hear how even a gym owner can expand into new markets with the right approach. Get ready to absorb the strategies that will elevate your small business to new heights, as we guide you through the maze of growth and success.As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality.  With a team of experienced marketing professionals and a track record of helping clients achieve their dreams, we are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to Side Hustle City and join our Community on Facebook

This week, Cassie and Erica chat all things reviews and online reputation management with Emily Washcovick, Yelp's Senior Field Marketing Manager and Small Business Expert. In this episode, we discuss key strategies for businesses to effectively manage their online reputation, craft impactful review responses, and incorporate customer feedback into their broader marketing strategy. Here's a peek at what we cover in this episode: [00:04:30] - Emily walks us through her background working in events and customer service and gives us a peek into her 10 years at Yelp, helping small businesses break down their marketing efforts into manageable steps through mentorship. [00:07:15] - Emily uncovers how you can maximize your digital footprint as a small business and effective ways to build your online reputation. [00:13:35] - Emily provides insight around thoughtfully responding to both positive and negative reviews online, and explains how incorporating your brand's voice into your response strategy is a great way to further connect with your customers and build community. [00:25:25] - Emily reveals the best success tactics she's heard from entrepreneurs on Yelp's Behind the Review podcast. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Emily's episode: Local Marketing 101 (+ How to be an Effective Team Member) | Teddy Cheek of The Escape Game Small Business Social Media Advice | Social Media Manager Cameron Norfleet Pivach Small Business Marketing 101 | Karen Danudjaja of Blume ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Emily: ⁠Instagram⁠ | ⁠LinkedIn Follow along with Yelp: Instagram | Behind the Review Podcast Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

In this episode, I sit down with Barry Moltz, a seasoned expert in small business, author, and educator, known for his dynamic approach to business growth and resilience. Barry shares his journey, including his venture into the world of authoring, his media appearances, and his unique take on managing small businesses. We explore topics ranging from leadership challenges, the art of securing referrals, to the impact of storytelling in business. Barry's engaging anecdotes and practical advice provide a roadmap for entrepreneurs looking to unlock their forgotten potential.Show Notes:Introduction to Barry Moltz, his background, and achievements.Discussion on Barry's experience as an author and the role his books play in his career.Insights into Barry's approach to teaching entrepreneurship and small business management.Barry's take on the importance of storytelling in business communication.Exploring the challenges faced by small business owners in areas like leadership and sales.Barry's unique perspective on referrals and building trust in business.The role of persistence and incremental changes in achieving business success.Barry's experiences in media, including his appearance on the History Channel.Concluding thoughts and key takeaways for small business owners and entrepreneurs.Join The Influence Army Waitlist HERE!Email me: contact@belove.mediaFor social Media:      https://www.facebook.com/MrMischaSubscribe and share with your business associates who could use a listen!

Discover how to harness the power of automation to streamline your operations and enhance efficiency, all while maintaining the personal touch that sets your business apart. We'll share practical insights and strategies to ensure your customers receive the best of both worlds.  Resources: https://affordablebookkeepingandpayroll.com/resource-opt-in  To download your free resource guide, visit https://affordablebookkeepingandpayroll.com/1099-guide/ Support the showResources: https://affordablebookkeepingandpayroll.com/resource-opt-in

Welcome to "The Scaling Edge"! In this episode host Dan Reyes fills in for Michael Brooks to chat with Shawndel Spader, the President and CEO of Fader Group, about the journey of scaling small businesses. Shawn shares her deep-rooted passion for entrepreneurship and how her early experiences in her family-run business sparked her interest. She emphasizes the challenges faced by small business owners and the crucial role of overcoming obstacles for sustainable growth.

Bill Walsh, Founder of PowerTeam International, is renowned as "America's Small Business Expert." With a wealth of experience and knowledge, Bill has dedicated his career to supporting and guiding entrepreneurs and startups on their journey to success. Bill's expertise and innovative strategies have solidified his reputation as a leading figure in the realm of business development and entrepreneurship. Bill embodies the innovation and strategic foresight that these industry giants are known for. Bill joined Lauren to ignite a spark in our entrepreneurial spirit while offering actionable insights to guide your journey forward.  Enjoy Bill's book, "The Obvious" - as a FREE gift by Clicking http://www.ipowerteam.net/obvious.pdf   Connect with Lauren Cohen: Website: https://www.investingacrossborders.net/ Join our Facebook group: https://www.facebook.com/groups/iabfbgroup  YouTube: https://www.youtube.com/@investingacrossborders/featured LinkedIn: www.linkedin.com/in/ecouncilinc Instagram: https://www.instagram.com/investing_across_borders/ Email: hello@investingacrossborders.net 

Curtis interviews Melinda Emerson, known as "SmallBizLady," who is America's #1 Small Business Expert and a media spokesperson, influencer, and keynote speaker. She has been the CEO of Quintessence Group for over 24 years and has a marketing consulting firm that serves Fortune 500 brands targeting the small business market. Melinda also has an online school, SmallBizLadyUniversity.com, which teaches small business growth and online marketing skills. She has been a featured speaker in various media outlets, including The Wall Street Journal, The Washington Post, Forbes, Fortune, USA Today, MSNBC, CNBC, ABC News, Entrepreneur, Inc., Essence, and Black Enterprise. In 2021, HubSpot named her one of the top business coaches in America, and in 2019, Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter. Melinda is the creator and host of The Smallbizchat Podcast and has published over 5000 articles on her blog, SucceedAsYourOwnBoss.com. She is the bestselling author of Become Your Own Boss in 12 Months. They have discussed some important aspects of marketing and how to build an in-demand brand.   Links and Resources from this Episode https://www.practicalwealthadvisors.com https://www.practicalwealthsolutions.net/ Email Curtis for a free report - curtmay@gmail.com Call his office - 610-622-3121 ERC Tax Credit - https://ercspecialists.com?fpr=curtis75 Schedule a call with Curtis: https://aptwithcurtis.as.me/Strategysession CashFlow Mapping: https://practicalwealth.cashflowmapping.com/lp/PWbudgetsstink Private Reserve Strategy: https://app.agent-crm.com/v2/preview/vWh4TyHnUBXdULimd82i Connect with Melinda Emerson www.succeedasyourownboss.com www.smallbizladyuniversity.com www.linkedin.com/in/melindaemerson www.twitter.com/smallbizlady www.facebook.com/smallbizlady www.instagram.com/smallbizlady www.smallbizladyuniversity.com https://www.youtube.com/c/melindaemerson Special Listener Gift Schedule a 15-Minute Call with Curtis: https://aptwithcurtis.as.me/Strategysession  Show Notes How Melinda became the small biz lady Demonstrating practical skill over simply claiming expertise The importance of branding and demonstrating expertise as ways to draw ideal clients Solving a need for your client with your business and focusing on purpose rather than passion The importance of understanding profitability ratios, not just gross revenue Defining what you want to be known for in your personal or business branding strategy Targeting the right audience and finding strategic partners in business events Making the decision to invest in oneself and attend such events, pointing out the tax deductibility of such expenses Improving mindset and skill set by attending the event Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you're subscribed to the podcast so you get the latest episodes. Click here to subscribe with Apple Podcasts Click here to subscribe with Spotify Click here to subscribe with Stitcher Click here to subscribe with RSS

In the past few months we have seen a record amount of interest in small businesses from potential buyers, but actual sales of small businesses is down nearly 10% in that same period. It seems people like to look but they aren't actually willing to put their money where their mouth is. Managing director of ABC Business Sales Chris Small talked to Mike Hosking. LISTEN ABOVESee omnystudio.com/listener for privacy information.

Jason Middleton hosts your Thursday Wake Up Call. ABC News White House Reporter Karen Travers discusses Bidenomics, the border situation, and borrowers. David Collado, Small Business Expert and President of Happy Howie's comes on the show to talk over small business owners feeling the squeeze of economic uncertainty, how small business owners are using credit cards, and new legislation that could put an end to credit card rewards. Jason speaks with Senior Economic Analyst at BankRate.com Ted Rossman about his most recent data dive centers on junk fees and their effects on monthly household budgets. Ted also looks at the trend of companies trying to be more transparent about their fee structures. The show wraps with ABC News Radio Correspondent Jim Ryan talking about the thousands of solar panel owners who have been left in the dark.

With Estie Starr, an internationally acclaimed, award-winning business consultant and speaker. After a decade-long career in the nonprofit sector, she left her CIO job in 2011 to fulfil her business dream, serving small business owners who wanted to live theirs. The founder and owner of both Strand Consulting and the Better Business School, Estie helps small business owners earn their first million in new business. Join us for this conversation where Estie demystifies what it takes to build a successful small business, what every successful small business has, and where solopreneurs and small business owners often go wrong. Estie has logged over 12,000 hours of one-on-one business coaching in the past 14 years, guiding thousands of micro business owners to transform their business ideas and dreams to fully scaled businesses, with an average 300% profitability increase. Estie has been recognized as the winner of Best in LA Business Consultancy 2018. In 2019, her podcast, “Business Breakthrough,” was featured on NASDAQ as a top podcast to listen to. She is a featured contributor to Entrepreneur, and the co-founder and co-host of the Annual LinkedIn Influencer Summit.

A powerful social media presence helped build MF Strong, a personal training business, from a one-woman operation to a network of professional trainers. But now that it has gone from virtual and on location training to a proper brick and mortar training studio, owner Miriam Fried knew she needed additional support to grow her business, and set about creating her own Yelp business page with the help of Yelp's Small Business Expert, Emily Washcovick. Theme Music by - and  

Bill Walsh is known as America's Small Business Expert. He's the CEO/Founder of the Business Coaching/Venture Capital firm Powerteam International. AI is coming for your job. Bots could take 80% of human careers in the 'next few years'

Bill Walsh is known as America's Small Business Expert. He's the CEO/Founder of the Business Coaching/Venture Capital firm Powerteam International. AI is coming for your job. Bots could take 80% of human careers in the 'next few years'

Bill Walsh is known as America's Small Business Expert. He's the CEO/Founder of the Business Coaching/Venture Capital firm Powerteam International. AI is coming for your job. Bots could take 80% of human careers in the 'next few years'

You would think that with so many large employers laying people off, job hopping would slow down. Why are so many people thinking about leaving their jobs? What should companies do to keep their best and brightest from jumping ship? known as America's Small Business Expert. He's the CEO/Founder of the Business Coaching/Venture Capital firm Powerteam International. // He's an international speaker and the best selling author of the book “The Obvious”. // Business Strategist Bill Walsh joins JT to discuss more.

How are you making your Yelp account work for you?Everyone's heard of Yelp, and it's not just for home services or restaurants; retail stores make up a large percentage of businesses on the website! Emily Washcovick is Yelp's small business expert, and she is breaking down the “science” behind their review recommendation software and important features for business owners. Don't be afraid of negative reviews, and don't solicit for positive ones either! Emily says naturally inspired reviews are the best for your page, and 87% of customers are willing to look past negative reviews if the business owner is engaging with reviews and responding to concerns.You don't want to miss these awesome tips to leverage Yelp and grow your visibility. Today's Action Items: Visit your business page on Yelp - complete and verify your profile information for optimization.Create a check-in offer - this is a serious must-do - to drive traffic and incentivize natural reviews.Go now! Check out your Yelp page! I'm rooting for your success!What's Inside:Behind the scenes of Yelp software.How to take advantage of metrics in the Yelp Platform.Leveraging your yelp account for more visibility.How to ask for reviews on Yelp.Yelp action items to get started with TODAY!Mentioned In This Episode:Emily Washcovick on InstagramYelp for Business Yelp for Business (@yelpforbusiness) on InstagramBehind the Review on Apple Podcastspodcast@yelp.comemilyrw@yelp.comBuild for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your CareerRegister for EVOLVE 2023Crystal MediaCrystal on InstagramCrystal Media on InstagramCrystal Media Co - YouTube

I'm a proud sponsor of Success North Dallas, a networking organization that's been around for decades here in Dallas. And I was absolutely blown away by this morning's speaker, Bill Walsh, he's America's Small Business Expert.

Are you tired of working a 9 to 5 and wants to focus in creating your DREAM business and becoming your OWN BOSS? Then get ready with us as in today's episode, we will be sharing you a MASTERMIND in how you can become your own boss this 2023!Today, we are joined by Melinda F. Emerson - known as the SmallBizLady. Melinda is an entrepreneur, professional speaker, small business coach and the author of Become Your Own Boss in 12 Months and host of SmallBizChat podcast. SmallBizLady, is America's #1 Small Business Expert. In 2010, Forbes magazine named her as one of the Top 20 Women for Entrepreneurs to Follow on Twitter. She has been a thriving entrepreneur for nearly 20 years and is an internationally known keynote speaker and expert on small business development and social media marketing!So if you're struggling how to dive into the business industry then make sure to listen up until the very end as we talked about:- Melinda's Journey in Entrepreneurship- Things You Should Know Before Diving into the Business Industry- Melinda's Advice to her younger self and What she would do differently- How to Overcome Doubt from Yourself and Others- Strategies to Succeed with your Business- How do you distinguish what it is that you should do versus what it is that you shouldn't do?- The Podcasting Industry (SmallBizChat)- What does the Future look like for SmallBizLady?Don't wait, take control of your future and become a successful business owner today!If you're interested in Melinda's services, feel free to reach out to her!Instagram: https://www.instagram.com/smallbizlady/Her Services: https://shor.by/SmallBizLadyDo you want to be a successful entrepreneur like our guest? Do you want to become our next guest?Message Me on Instagram: https://www.instagram.com/tolu.owoyemi/Visit Our Website: https://www.mastermindyouragency.com/Stay tuned for our next episode!

In this episode, Emily Washcovick, Yelp's Small Business Expert, takes a look at the whys and hows of reviewing from the reviewer's perspective. Some of the best advice comes not from business owners, but the customers themselves. Behind the Reviewers Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

This is part two of my discussion with Fotini Iconomopoulos and Matt Revere on how to handle your nerves when asking for a raise. It's certainly not easy. Part 1 of the discussion was in episode 60. Check out more from Fotini!www.saylessgetmore.comwww.fotiniicon.com/quizwww.instagram.com/fotiniiconhttps://www.linkedin.com/in/fotiniiconomopouloswww.twitter.com/fotiniiconhttps://youtube.com/@fotiniiconHow to support the show!Pure Spectrum CBD: Promo code AnxietyPod for 15% off!https://www.purespectrumcbd.com/Buy Me a Coffee:https://www.buymeacoffee.com/givesmeanxietyInstacart:Instacart.oloiyb.net/AnxietyThe Cardist - anxiety pod 10%https://thecardiststudio.com/Check out the show on all of your favorite social platforms!https://twitter.com/GivesanxietyPodhttps://www.facebook.com/thatgivesmeanxietypodcasthttps://www.instagram.com/thatgivesmeanxietypodcast/https://www.youtube.com/channel/UCgCOITNlRi_K7JP9QxBK-vQSupport the show

In this episode, Emily Washcovick, Yelp's Small Business Expert, takes a look at the whys and hows of reviewing from the reviewer's perspective. Some of the best advice comes not from business owners, but the customers themselves. Behind the Reviewers Ali Schwartz: Meserole Sound:

Asking for more money from your employer can be an extremely stressful situation. Thankfully there are experts out there like Fotini Iconomopoulos and Matt Revere who can offer insight into how we can manage that stress and get what we deserve without ruffling feathers. This is part 1 of a two part series, the second episode will be out next week!Check out more from Fotini!www.saylessgetmore.comwww.fotiniicon.com/quizwww.instagram.com/fotiniiconhttps://www.linkedin.com/in/fotiniiconomopouloswww.twitter.com/fotiniiconhttps://youtube.com/@fotiniiconHow to support the show!Pure Spectrum CBD: Promo code AnxietyPod for 15% off!https://www.purespectrumcbd.com/Buy Me a Coffee:https://www.buymeacoffee.com/givesmeanxietyInstacart:Instacart.oloiyb.net/AnxietyThe Cardist - anxiety pod 10%https://thecardiststudio.com/Check out the show on all of your favorite social platforms!https://twitter.com/GivesanxietyPodhttps://www.facebook.com/thatgivesmeanxietypodcasthttps://www.instagram.com/thatgivesmeanxietypodcast/https://www.youtube.com/channel/UCgCOITNlRi_K7JP9QxBK-vQSupport the show

This week Melinda Emerson shares how to communicate effectively as a small business owner. Listen in as Laura and Melinda discuss strategies for managing others, making the most of networking events, and how to handle your inner critic. Melinda also reveals key characteristics every entrepreneur needs to create a sustainable business.   Here are a few things you'll learn during this conversation: How to adjust your communication style for different employees Qualities to look for in potential business relationships The most expensive fears that are costing you business deals How to delegate through communication The top questions to ask yourself before starting a business   About Melinda Emerson:   Melinda F. Emerson, “SmallBizLady” is America's #1 Small Business Expert. She is a bestselling author, keynote speaker, and marketing expert. As CEO of Quintessence Group, her marketing consulting firm serves Fortune 500 brands that target small businesses. Her advice is widely read, reaching more than 3 million entrepreneurs weekly online. She has an online school www.smallbizladyuniversity.com and hosts The Smallbizchat Podcast. She is the bestselling author of Become Your Own Boss in 12 Months.   You can connect with Melinda in the following ways: Linkedin: https://www.linkedin.com/company/melinda-emerson-smallbizlady/ Website: https://succeedasyourownboss.com/   To learn more about Dr. Laura Sicola and how mastering influence can impact your success go to https://www.speakingtoinfluence.com/quickstart and download the quick start guide for mastering the three C's of influence.   You can connect with Laura in the following ways:   LinkedIn: https://www.linkedin.com/in/drlaurasicola LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/ YouTube: https://www.youtube.com/c/VocalImpactProductions Facebook: Vocal Impact Productions Twitter: @Laura Sicola  Instagram: @VocalImpactProductionsSee omnystudio.com/listener for privacy information.

You've heard of Yelp, but are you using it to its fullest potential for your business? On this episode of Paychex THRIVE, Gene Marks talks with Emily Washcovick, Senior Marketing Manager and Small Business Expert at Yelp about how Yelp works to help businesses build connections with customers and succeed in their industry. Listen in as Emily shares her insights on the good that can come from a bad review, how to handle both positive and negative reviews online, the importance of using Yelp to increase your online presence, the features you need to know about, and much more. Topics Include: 00:50 – Introducing Emily Washcovick 02:16 – Behind the Review podcast 04:02 – You can't please every customer 05:55 – The positive side of a bad review 08:05 – Yelp as your online presence 12:22 – How Yelp positions itself 15:24 – Industries that benefit from being on Yelp 19:09 – Features of Yelp 23:37 – Connecting with people on Yelp 27:13 – Wrap up Read about more ways you can connect with your customers and build relationships at www.paychex.com/articles/management/microbusinesses-build-customer-relationships. DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.  

Jaime Oikle of RunningRestaurants.com gets with Yelp's Small Business Expert Emily Washcovick in this episode of the podcast to talk all about restaurants and online reviews. As Yelp's Small Business Expert, Emily is in the unique position of having spoken with thousands of restaurant owners about the challenges they face and strategies they employ to overcome them – not to mention discuss their perspectives on online reviews, both good and bad. She demystifies online reviews and shares info to empower restaurant owners to leverage reviews for marketing and customer service transparency. Emily talks about taking an active role regarding online reputation so business owners can foster deeper connections with customers. “Don't fear the review” is her mantra – by not engaging with reviews, businesses are missing out on an incredible opportunity. Emily is absolutely fantastic in this episode! Don't miss it! Find out more at https://business.yelp.com & https://www.runningrestaurants.com.

Melinda Emerson, the SmallBizLady, joins the show to share her journey from leaving her "dream job" to becoming America's #1 Small Business Expert. Hear the top things to keep in mind when launching a new business, the most effective way to scale, how to set up processes and systems without slowing down efficiency, decide what type of exit is best, and the coolest college town Melinda's spoken at. Connect with Melinda on social media @SmallBizLady, SmallBizLadyUniversity.com, and her book Become Your Own Boss in 12 Months

Kaiying Chin is the Team Lead, Global Business Group, of Meta ANZ, which means she's an absolute expert when it comes to small business in the eCommerce, retail, and consumer goods space. She knows everything you need to know about making the most of Meta's products for small business. So, if you've got Faceboook or Instagram questions – she's got the answers. She joins us today to share some tricks of the trade and give us the lowdown on upcoming digital marketing trends.

Kaiying Chin is the Team Lead, Global Business Group, of Meta ANZ, which means she's an absolute expert when it comes to small business in the eCommerce, retail, and consumer goods space.She knows everything you need to know about making the most of Meta's products for small business. So, if you've got Faceboook or Instagram questions – she's got the answers. She joins us today to share some tricks of the trade and give us the lowdown on upcoming digital marketing trends.

If there's one thing for sure, the only constant is change. That's never more true than in the business world where changes like tech and shifts in customer's tastes threaten your small business's very survival. Why then, does it take many of us small business so long to make the changes needed? Here to demystify why that is and let you know how to actually make the changes you already know you need to make is Barry Moltz, Business Expert and Author of Change Masters. Just call Barry Moltz the Small Business Expert at www.barrymoltz.com if you need more information after watching this episode.

Join Ramon Ray, Small Business Expert and founder of SmartHustle.com as he talks about Instagram shadow banning and other tips to help you grow your business. Advice from three Shark Tank businesses; The power of networking and so much more - Visit https://www.smarthustle.com for more insights.

In episode 149, the "Small Biz Lady" herself drops biz tips for beginners, featuring Melinda Emerson! Tune in now!Melinda F. Emerson, aka “SmallBizLady”, is America's #1 Small Business Expert. She is a media spokesperson, small business influencer, and internationally renowned keynote speaker on small business development, social selling, and content marketing. A prolific writer, Melinda has published more than 5000 articles on her blog. Her advice is widely read, reaching 3 million entrepreneurs each week. She is a small business educator at heart, and has an online school that teaches people how to start and grow successful small businesses and learn online marketing skills.You can follow Melinda on Instagram, Facebook, Twitter, YouTube & LinkedIn.For Melinda's full bio and episode show notes, visit us here.Loving this episode? Leave us a review if you're listening on Apple podcasts and be sure to follow us on Instagram, Facebook, Twitter, TikTok and YouTube!Until next time, stay empowered, stay inspired & #staypoderosa ✨

A 90 Day Plan to Get Back Your Life. The host for this show is Sharon Thomas Yarbrough. The guest is Melinda F. Emerson. Melinda F. Emerson, "SmallBizLady" is America's #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and marketing strategy. As CEO of Quintessence Group, her marketing consulting firm serves Fortune 500 brands that target the small business market. She also has an online school, that teaches people online marketing and how to start and grown a successful small business. The ThinkTech YouTube Playlist for this show is https://www.youtube.com/playlist?list=PLQpkwcNJny6ndiXeS_-66BAvYMYUXKKfx Please visit our ThinkTech website at https://thinktechhawaii.com and see our Think Tech Advisories at https://thinktechadvisories.blogspot.com.

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Melinda F. Emerson, “SmallBizLady” is America's #1 Small Business Expert. She is a bestselling author, keynote speaker, marketing expert, and business coach. As CEO of Quintessence Group, her marketing consulting firm serves Fortune 500 brands that target the small business market. Her advice is widely read, reaching more than 3 million entrepreneurs each week online. She has an online school www.smallbizladyuniversity.com and hosts The Smallbizchat Podcast. She is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded. Every Tuesday evening on Leadership LIVE @ 8:05! - Talking Small Business, your host Andrew Frazier is joined by experienced entrepreneurs and business owners who share their secrets to success via Livestream. You will learn about developing your business leadership skills from our roster of high-performing guest experts. Leadership LIVE is one of the many valuable resources provided through the Small Business Pro University empowering business owners to learn, profit, and grow. www.SBProU.com

So, you started a business or a side hustle with an amazing vision. It fulfills you and it serves others. You dreamt it would give you plenty of time and money so that you could live the way you please. However, the reality is that you're not making enough, you're working your tail off, and your soul is being diminished in the process. If that's you, my guest, Mike Michalowicz, the author of the wicked popular "Profit First," would say you're in entrepreneurial poverty, but he's here to change that. Mike is a speaker, author, and small business expert. He's helped thousands of people around the world start businesses they love and grow them into thriving organizations. He joins me for a brutally honest conversation about coming back from extreme losses, prioritizing profit for your business or side hustle, and overcoming “superhero syndrome.” For more from Mike, check out his new book, Get Different.From This Episode:Visit Mike Michalowicz's website Buy a copy of Mike's latest book, Get Different Mike's Book List:Rejection Proof by Jia JiangOne Red Paper Clip by Kyle MacDonaldThe Common Path to Uncommon Success by John Lee DumasUse code ACUFF for 20% off with Leadr when you book a custom demo for team developmentCheck out the Finish CourseYou can get more info on the Soundtracks Video Course.Follow Jon on Instagram, Twitter, YouTube, and Facebook.Order Soundtracks, Jon's newest book available wherever you find quality books!

In this weekly episode, I interview a guest Marketing expert, Joe Martin. Joe is currently the VP of Marketing & Content at Scorpion and has also worked with Adobe, The CloudApp, and more tech-based companies. He has also developed many prevalent research tools used today and built marketing teams that have produced prime marketing content and resources for small businesses.Needless to say, he is more than qualified to provide insight and advice to business owners in dozens of industries seeking assistance with marketing, strategy planning, research, and content creation.In this interview, We review: Digital MarketingSmall business strategiesWhat it's like to market for large corporations vs small start-upsKeyword researchSEOSmall business case studiesUsing Google for your businessBloggingAnd more!This episode was made possible and brought to you by ChipBot! ChipBot is an amazing small business tool that adds video embedded chat pop-ups to your website to reduce abandoned carts, increase sales and create a human-like connection for new and returning visitors.Try Chipbot today for FREE: Getchipbot.comSupport the show

 Find out what really is the source of all your problems as a small business and it's not what you thought it is Learn why nurturing existing customers is better than constantly starting up a new business Practice recession-proofing you and your business and how this magic of action could help you a ton Resources/Links: Wanting to Step Up Your Business but Always Seem to be Failing? Learn more about the promising advantages of recession-proofing you and your business and how you can do it: succeedasyourownboss.com Summary Have you been finding yourself struggling on holding up a business online? Do you always wonder what's the problem in your business that you just can't seem to be solved right? Are you ready to find out how you can leverage your business to become the best there is, get more paying customers, and gain the profits you deserve with little-to-no failure? Melinda F. Emerson, the SmallBizLady, is America's #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development and social selling. She hosts The SmallBizChat Podcast. She is the author of Become Your Own Boss in 12 Months, Revides, and Expanded (Simon and Schuster, Sept. 2021). In this episode, Melinda talks about how you can really and truly be your own boss in your business, whether big or small, in the online setting. She also shares her insights on recession-proofing yourself and your business and why you should be doing it as soon as possible. Check out these episode highlights: 01:22 – Melinda's ideal client: “I work with two audiences. I work with small business owners directly who want to start and grow successful small businesses. And on the consulting side, we work with Fortune 500 companies that target small business customers.” 01:56 – Problem Melinda helps solve: “When it comes to small business owners, it's really about marketing. People think they have a revenue problem. No, they have a marketing problem. Their message is not clear. Their call to action isn't clear.” 03:19 – Typical symptoms that clients do before reaching out to Melinda: “Number one, they're too focused on new business as opposed to nurturing existing customers. And big businesses and little businesses have this problem. Everyone's really struggling to sell online now.” 03:56 – Common mistakes that people make before they find Melinda's solution: “They're not clear enough on their buyer persona. Who are they targeting with their message in their ads? That's the number one thing and then they don't test up. They throw all their money behind one idea.” 05:05 – Melinda's Valuable Free Action (VFA): “You got to focus on how to recession-proof yourself. You got to make sure that something about your business is not easily duplicatable by your competition. You've got to focus on user experience.” 05:47 – Melinda's Valuable Free Resource (VFR): Check out Melinda's eBook: succeedasyourownboss.com 06:30 – Q: What is your new book about, when is it coming out and where can people get it? A: My new book is called Become Your Own Boss in 12 Months, Revised and Expanded. It is actually the third edition of my very first book. It's coming out from Simon and Schuster. Tweetable Takeaways from this Episode: “It's super clear to focus on who your customer is and what their pain is. Not what you think their pain is, you got to talk to them. You got to test. You got to find out.” -Melinda EmersonClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland, joined today by Melinda Emerson. Melinda, good day from Down Under. A very warm welcome! Where are you hanging out? Melinda Emerson 00:22 I am based in Philadelphia, Pennsylvania! Tom Poland 00:25 Philly, the city of brotherly love, is it right? Melinda Emerson 00:28 And sisterhood fashion- Tom Poland 00:29 Hopefully right. And I love to. For those of you who may not know Melinda, she's known as the SmallBizLady, widely regarded as North America's top small business expert. What she has created is nothing short of extraordinary because I've stalked around the universe, and its exceptional quality and its exceptional branding. So we have a lot to learn! You have a lot to learn, frankly, just by going to any one of her numerous websites. But today we're talking about “How to Leverage #1 Sales Channel”. And also, by the way, if being one of North America's top small business experts is not a must, she hosts the SmallBizChat Podcast. She's the author of Become Your Own Boss in Just 12 Months. And soon there's another book coming out, which we- hopefully we can touch on soon. Yeah, so let's get rock and rolling. Melinda, our seven minutes is going to start now. Question number one is who is your ideal client? Melinda Emerson 01:22 Well, I work with two audiences. I work with small business owners directly who want to start and grow successful small businesses. And on the consulting side, we work with Fortune 500 companies that target small business customers. So people who want to reach are more than 3 million entrepreneurs. They touch some of my content every week online. Tom Poland 01:41 Holy cow! Yeah, well, that'll place you something of an authority. Only 3 million? Well, good luck with growth. That's amazing! And so what's the problem you solve if you want to touch on both markets or one market? Six and a half minutes left. Melinda Emerson 01:56 Well, you know what, when it comes to small business owners, it's really about marketing. People think they have a revenue problem. No, they have a marketing problem. Their message is not clear. Their call to action isn't clear. They've got sales funnels that leak. They got all kinds of problems and the pandemic really shows that you know, all these people had to rush and do their digital pivot online. Well, there are some people that are still pivoting. They don't know how to do that! And when it comes to corporations, they have absolutely no idea what it's like to be a small business which is why they develop marketing programs that are silly, irrelevant, and completely taught over small business owners' heads. And they got salespeople out there trying to call them on the phone and get a busy, small business on the phone. Please stop doing that. Right? So I help them build authentic content and relationships and social media engagement strategies to target small business owners in a real way. I also work with them on their product development, like develop something I actually want and am actually willing to pay for. So those are what I do for major corporations. And I'm very proud to say we've been in business for 22 years. Tom Poland 03:00 Wow! What? Did you start when you're like eight? Melinda Emerson 03:03 I did! In front of my mother's house with a lemonade stand. Tom Poland 03:06 An early entrepreneur! Thank you for that. Question three, and we've got five minutes left, what are some of the typical symptoms that your ideal clients will be experiencing? Kind of gives them a heads up, they should be finding more about what you do? Melinda Emerson 03:19 Well, number one, they just are not- they're too focused on new business as opposed to nurturing existing customers. And big businesses and little businesses have this problem. Everyone's really struggling to sell online now. It's complicated to sell online. “Do I focus on SEO? Content? Do I need to buy ads? What do I need to do?” You know, people don't know what to do. And so I try to simplify that for small businesses. And I work on those kinds of things for big businesses, too, because the content is a hard game, whether you're a big business or a little business. So we work with both sides of the house to try to help them be more effective in actually reaching their customers. Tom Poland 03:54 So I guess one of the big symptoms is the sales aren't coming in, and perhaps existing clients aren't staying as long as they'd like. But we're talking about people that, by and large, are pretty smart, and they're hard-working, and they're ambitious! They're going to try stuff. So question four, four minutes left. What are some of the common mistakes that these folks are making that you see that, kind of, you know, almost makes you want to cry before they start working with you? Melinda Emerson 03:56 They're not clear enough on their buyer persona. Who are they targeting with their message in their ads? That's the number one thing and then they don't test up. They throw all their money behind one idea. It's like, “Oh, my gosh, no!” Or big companies, they'll throw a lot of money into an initiative that they didn't research and didn't have a go-to-market strategy before they started it. And then they end up with this $5 million thing and they don't really know how to market and maybe it isn't something people wanted anyway. I've seen it so many times! So I really think it's super clear to focus on who your customer is and what their pain is. Not what you think their pain is, you got to talk to them. You got to test. You got to find out. Tom Poland 04:53 Well, that might- thank you. That might lead us nicely to question five, three minutes left. What's one valuable free action that someone listening to this could take the may not solve the whole problem, but it might take them a step in the right direction? Melinda Emerson 05:05 Well, for one, you have to focus on how to recession-proof yourself. You have to make sure that something about your business is not easily duplicatable by your competition. You've got to focus on user experience. And that could be something as small as, who answers your phone? Or do you always put three pieces of candy in the box when you ship whatever you're shipping? Like “surprise and delight” still works and I want more people to focus on that. Tom Poland 05:30 Figure out one thing that's going to surprise and delight, that would be a great step in the right direction. A very large one, probably! So let's go to question number six. We got two and a half minutes left, quite a lot of time. May not sound like it, but it is. One valuable free resource, where can we direct folks to that's going to help them more? Melinda Emerson 05:47 Oh, if you go to my website succeedasyourownboss.com, right in the header, we have a free eBook, “How to Recession-Proof Your Small Business”. If you head over to succeedasyourownboss.com/recession, you can download it and get it for free. And hopefully, it puts you on the right track to thinking about how you can make yourself invaluable to your target customer. Tom Poland 06:09 Actually, folks, there is just a wealth of content and information here at succeedasyourownboss.com. That should kick off with “How to Recession-Proof Your Small Businesses”. It's an eBook so you get instant access. Thank you for that, Melinda. Question seven, and we've got one and a half minutes left, just a little more. What's the one question I should have asked you, but didn't? Melinda Emerson 06:30 You should have asked me about my new book and when it's coming out, and where people can get it! Tom Poland 06:34 Where the heck is your new business book coming out? And what's it all about? Melinda Emerson 06:38 So my new book is called Become Your Own Boss in 12 Months, Revised and Expanded. It is actually the third edition of my very first book. It's coming out from Simon and Schuster. I'm really proud of it because don't let the title fool you, it's not just a startup book. I've got all the online selling stuff in it. Do you want to know how to sell online? Do you want to know how to build a sales process? Do you want to know how to sell on Amazon? How about how to buy ads on Amazon? I got all of that stuff in this new book. And I've got a great new chapter on leadership as well. So I'm going to set you up not only to start a business but to stay in business and I'm really really excited about it. Tom Poland 07:15 So folks, as of the time of recording, you cannot get that book. It hasn't been released yet. But if you go to www.succeedasyourownboss.com, subscribe, I'm pretty sure you're going to get a notification for that. Melinda Emerson, thank you so much for your insights, your wisdom, and your generosity! Melinda Emerson 07:32 Thank you so much for having me, Tom. It's been great. Tom Poland 07:35 Been a pleasure. Tom Poland 07:37 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

Do you have a dream or passion that you'd like to pursue, a dream or passion that can become a business but don't know how to make it happen? There are 10,000 people turning 65 each day in the US. Many of these adults have passions, hobbies and dreams that were never fulfilled. It's not too late, in fact it's never too late. Of businesses that are started, after 5 yeas, 70% of those started by adults 50 and above, remain operational as opposed to 28% started by younger adults. Bill Walsh is known as America's Small Business Expert. He is a Business Coach, Venture Capitalist, world renowned speaker, successful entrepreneur and marketing expert. He is the CEO and Founder of the Venture Capital and Success Education Firm Power Team International. Bill has his own syndicated Radio Show - The Rainmaker Show and speaks at events all over the world. Bill is passionate about empowering entrepreneurs and business owners to create to create massive success, regardless of age or persuasion. . He has spent over 2 decades working with start-ups to major global brands increasing sales, productivity and overall success. He is an innovator with a remarkable ability to determine and dictate success strategy to seize global market opportunities. Bill is the perfect go to person for anyone who owns a business or would like to capitalize their entrepreneurial dream. Listen in to hear Bill Walsh - he may inspire you to follow your dream so that you can make it become an entrepreneurial reality.

On this episode, we are joined by the world-renowned keynote speaker and America's #1 Small Business Expert, Melinda Emerson, aka SmallBizLady.Melinda is a bestselling author, podcast host, and blogger who reaches an audience of over 3 million entrepreneurs weekly, and consults with Fortune 500 brands who want to target the small business market.There are 32 million small businesses in the US. They comprise 99.9% of all US businesses and Melinda knows the market inside and out. She is on the show this week to share insights that will not only help your small business survive, but thrive, including: Identifying the 5 common reasons businesses fail (before it's too late) Discovering the #1 sales channel now and for the future How to hack the content game (and boost the reach of your business online) And so much more So many businesses are trying to find their ground in our rapidly shifting economy. You don't have to be one of them. Listen and learn how to navigate the digital content in the B2B and B2C marketplaces and become intentional about the content your business creates. Don't just do it to do it, do it to succeed!

Host Teri Barr talks with Kelsey Sheehy, a Small Business Expert from NerdWallet, to learn why employees should no longer settle for what's long been considered your typical benefits, like vacation or a 401-K. Kelsey shares some surprising new benefits you may want to talk about with your employer, why the time to do it is now, and she has tips on how to make your ask for more as an employee.  You can read Kelsey's article on NerdWallet here: You Could Be Getting More From Your Employer Benefits  Support the show: https://omny.fm/shows/pennywise See omnystudio.com/listener for privacy information.

  Welcome the Driven Female Entrepreneur Podcast! The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.   In this episode In this episode of the Driven Female Entrepreneurs Podcast, I speak with small business expert and author, Elaine Slatter, about how she left her successful Corporate Career to help women build and grow their businesses. Elaine has built and tested her marketing and business skills over three decades and, while the tools and environment has changed over that time, she's realised that the key to success remain the same. Listen in to this episode to learn what Elaine has seen works consistently well for women in business.    Highlights In this episode you'll learn: How other women's stories are a powerful way to learn to succeed in business. The powerful impact of female role models can have. The danger of becoming isolated and an entrepreneur how to avoid it. The secret to starting a successful business, that helps you grow consistently. The alternative to business planning. What you need to consider when building an online business. The powerful keys to successful branding and marketing. ...and much more!   "Don't focus on perfection. Focus on serving your community and make that the focal point of your business. Then let everything else happen around that." Elaine Slatter   About Elaine Slatter Elaine Slatter, BA is a Small Business Expert, founder of XL Consulting Group and author of the popular book, 'Fabulous Fempreneurship', a complete business startup guide for women. XL Consulting Group helps entrepreneurs with market planning, strategy, branding, web design, copywriting and social media. Elaine has more than 30 years of corporate executive business and marketing experience and is ready to help you rocket your business to success. Elaine is passionate about mentoring women to become successful entrepreneurs.   Connect with Elaine www.xlconsultinggroup.com    LinkedIn     Facebook    Twitter     Instagram     Join the Driven Female Entrepreneur Community Come and join like-minded women in the FREE online community for Driven Female Entrepreneurs.  You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!   > The Driven Female Entrepreneurs Club   About Your Host, Melitta Campbell Since 1997, Melitta has been using her ability to spot gaps between a company's goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months. By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge. After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses. Book your Free Business Clarity Call: www.melittacampbell.com   Get More Clients with your FREE Listener Gift The number one question I'm asked is: How can I get more clients?  To help you market your business and attract more of your ideal clients, download your free eBook today: Download your FREE Gift: 100 Ways to Market your Business for Free!