Podcast appearances and mentions of tim erway

Tim Erway is the founder of Elite Marketing Pro - a global community of over 100,000 active network marketing entrepreneurs in more than 100 countries

This podcast is for entrepreneurs who want to discover the key thinking tools of high achievers. You are now part of a small group of people who are trying to learn the ins and outs of these tools called Mind Models without the fluff.   This podcast will give you an inside look at the daily life of a Mind Model coach and what he's done for the past 30 years to transform his clients so they can get six and seven-figure results. Welcome to Mind Model Mastery Secrets. Now here is your host, Blair Dunkley.   Blair Dunkley: Hey guys, thanks for coming here. This is our inaugural episode here at mindmodelmasterysecrets.com, and I'm thrilled to have you guys here, and I've got my co-host here, Trevor Tardif. Say hi Trevor.   Trevor Tardif: Hey, guys, how's it going?   Blair Dunkley: And we're going to be going through a bunch of different things, so we're gonna be covering off a few things here today. We're gonna cover off, what are we here for? What is the purpose of Mind Model Mastery Secrets, and what is this episodes? What are these episodes going to be all about? What are we going to do here during this time? And what are Mind Models, after all, anyway? So, anyway, Trevor, so what are we here for, in your opinion, Trevor?   Trevor Tardif: Well, we're here to show you the Blair experience. Working with Blair is something completely different than what most people have experienced in the personal development world. We're not here to sell you anything. We're here to connect with you and show you all about Mind Models. So, with that said, what would you say Mind Models are, Blair?   Blair Dunkley: Well, Mind Models are basically a collection of tested thought frameworks, skills, and behaviors that actually I've put into a lot of years of experience. A little bit of background about me. I worked at Life Skills Colleges for basically 35 years, and at the college, actively, at the college for 20 years, and where I did a lot of research and figured out what works in that area, what are those skills, attitudes, and behaviors that people have to have in their life.   Trevor Tardif: What makes people really successful.   Blair Dunkley: Exactly, because the whole area here is worked on, what is identifiable, repeatable, and duplicatable so people can have those three things, identifiable, repeatable, and duplicatable behaviors, successful behaviors work in their life in a way that makes meaningful change, and Mind Models are just that.   Mind Models provide you a unique opportunity to take control of your life and direct your personal transformations. When you take a look at your life, does it go the way that you want to go all the time? Does it help you do your things? We're also going to be here to basically dismiss some of the beliefs that people have around mindset and how mindset's everything.   Well, I'm sorry, I'm here to tell you mindset isn't everything. It's good, don't get me wrong. I'm not here to bash it, but I'm here to try and take it to the next step, and Trevor, you've had some experience with that. You wanna share some of your experiences with the folks out here?   Trevor Tardif: Well, I've discovered that mindset by itself isn't enough. Before I met Blair, I was working as a real estate investor, so I partnered with a friend of mine, and we were working on buying and selling houses. Basically, buying them, fixing them up and flipping them, and I was having some success with that, but I was living in my buddy's basement suite and I had another roommate that I was living with that wasn't the most pleasant guy to be around, and all the while, I was--   Blair Dunkley: Was that the guy with the really stinky feet?   Trevor Tardif: Yes, yes it was. He'd come home from work after working as a tow truck driver, and he'd take off his boots, and it would just fill up the entire suite,   Blair Dunkley: Oh my gosh.   Trevor Tardif: a stench that you do not wanna smell, so I was dealing with all that while I was trying to become a successful real estate investor, and I was actually working on a project where we were selling out some condos to investors, and one of the partners that we were working with, Tyler, he thought that we could all benefit from getting some training with Blair, and at the time, we had been struggling with our sales.   We weren't really making the sales happen, and Tyler thought that we could really benefit from working with Blair, and Tyler was someone that I respected a lot. He had a lot of the stuff that I was striving to get myself. He was doing quite well financially, and he was still young, so that caught my attention, and I was definitely interested in seeing, okay, yeah. If Tyler says this is good, I definitely wanna check it out, but what really--   Blair Dunkley: Yeah, actually, just to fill you in a little bit, Tyler was in his, 25, 26 at the time, so yeah. Just thought I'd share.   Trevor Tardif: Yeah, so he was definitely still young, and what really actually caught my attention that made me really curious is he wasn't just vouching for Blair, he also said that there's something cool that Blair does called profiling and that he was a language-based profiler, and that all I'd have to do is talk to Blair for 20-30 seconds, and then Blair would be able to profile me based on the words I'm using, how I'm talking, my language, and tell me all about myself in a short period of time without knowing anything about me.   So I thought that sounded pretty cool, and I was willing to check this out, so next thing you know, we set up a brief phone call where I talked to Blair and said hello and that kinda thing, and I joked to Blair, oh, I heard you're a profiler. I'm looking forward to getting profiled, and he let me know in that moment that we were actually already done. He had already finished the profile, and we were good to go, and he was looking forward to sharing that with me when we met in person.   So we set up a meeting, a meet and greet at his house, and I went over there with my other partner, and Blair proceeded to profile me, and it blew me away. He told me a whole bunch of stuff that he would not know about me unless he would know me for quite a while. They weren't necessarily things that I would've used to describe myself, but immediately upon hearing it, I knew that that was true. So some of it wasn't pleasant to hear. Some of it was.   He told me what some of my strengths were as well as what some of my weaknesses were, but rather than getting insecure about it or being like, whoa, what's this, I actually got real curious because I wanted to know, how did he do this? How did he come up with that without really knowing me, and what was really interesting is that he was claiming that this was a skill set. He wasn't doing any kinda psychic crap or anything like that.   Blair Dunkley: Hey, hey, I wasn't, was claiming, I state emphatically, this is not psychic. This is a skill set.   Trevor Tardif: Exactly, so that actually made it a lot more credible and interesting to me. Anybody I'd ever met before that tried to tell me something about myself immediately was usually claiming to be a psychic or something like that, but Blair actually said, these are skill sets, and that made me really curious, 'cause I wanted to know what he was doing and how he was doing this, and that's when he told me that he was using Mind Models to do this. And so that they were repeatable, duplicatable things that anybody could use to change their life or eventually learn how to profile if they really wanted to.   Blair Dunkley: True enough, true enough. Yeah, that's amazing. So what are some of the things that you got from there? I mean, we have over 100 of them. You've learned most of them. What are the top three, top one, I don't care. What sticks out in your mind that you really got benefit from?   Trevor Tardif: Well, one of the very first Mind Models that Blair taught us when we first started taking our training with him was the concept of safety versus comfort. And this is probably one of the most basic Mind Models that Blair teaches, but the distinction that people get after they really get it can make a really big difference. And, essentially, he likes to differentiate between safety and comfort. A lot of people the two confused or they think that when they're not comfortable that they're not safe, and that can cause them to pull back from situations of working with other people, and--   Blair Dunkley: Hey, Trevor, I've got a quick story here of one of my clients and friends that actually gave me his version of it. Do you mind if I share that?   Trevor Tardif: Sure, go ahead.   Blair Dunkley: Okay, so Dave was a guy that came up to Vancouver from, I was doing a presentation in Austin, Texas. I didn't do safety versus comfort that much down there. I touched on it a bit, but I did a lot more, and anyway, I dove into safety verses comfort, and the essence of safety versus comfort is, safety is more or less a physical thing. You can say it's emotional, but really the emotional thing is you're comfortable or uncomfortable, and that is the level of comfort that you're experiencing in that moment, and everybody needs to be a little bit uncomfortable in order to learn, and maybe sometimes quite a bit uncomfortable in order to learn, but they still have to be safe because if they're not safe, they'll run.   Fight or flight will kick in, but if they're uncomfortable, they can sometimes not like it but be curious about what it is. More or less, what you just saw Trevor expressing there is where he literally was to some degree uncomfortable but wanted to hang around, so he felt safe, but he was uncomfortable.   Trevor Tardif: I definitely did wanna hang around.   Blair Dunkley: Sorry?   Trevor Tardif: I definitely wanted to hang around.   Blair Dunkley: Yeah, absolutely, that's what causes people to sorta get curious, and Dave realized, oh my God, I am transposing safety and comfort, and what I should be doing with clients is, what if I realized that I'm just uncomfortable because he realized that he wasn't safe approaching people that he held up on a pedestal, and so he wouldn't do it.   Trevor Tardif: He didn't feel safe approaching them.   Blair Dunkley: He didn't feel safe, and he said, "I don't feel safe, so I'm not gonna do it," and when he realized that he didn't feel comfortable doing that, and when he realized, this is just comfort, like how comfortable do I feel, and it's like doing something for the first time, learning how to drive.   Do you feel comfortable behind the wheel of a car right off the bat the very first time you sit behind there and start down there? No, you don't know what to do. You gotta learn how to do it, and you don't feel comfortable, yet you've got somebody right beside you to keep you safe, but you don't feel safe or comfortable, and--   Trevor Tardif: Not at all. It's a scary experience when you first start learning how to drive.   Blair Dunkley:It can be. Yeah, exactly, it totally can be, but the rationale was, if you can separate it, if you can identify the difference between safety and comfort in your mind, and you can take the action that's uncomfortable while you know you're still safe, transformation happens, and his business just took off like a rocket 'cause people liked what he was doing. He didn't know that people that he held up on a pedestal actually looked up to him as well, and his business started just catapulting, and he went from five figures to six figures, and now approaching seven figures in his business. And that's just in his business. There's spinoffs in his personal life and his relationship with his wife and kids and everything else, so it's huge. Sorry for interrupting, but I thought--   Trevor Tardif: No, that's fine, that was a great example, and I can say that for myself, it was similar. Once I made that distinction that, yes I'm uncomfortable but I'm still safe, it allowed me to take a lot more actions than I would have allowed myself to before.   Blair Dunkley: Well, yeah, sorry, that was one of the things that I kept on thinking. I don't know if Trevor's gonna blow his own horn here, but Trevor started out not even being a realtor when we first started working together, and then shortly after we started working together, he got focused in and clarity on literally deciding to go after and getting his license, his real estate license, and in the first 18 monthsish, the first year and the area that you're able to claim as your startup year, your rookie year, with both the branch office of your brokerage that you were in, he won Rookie of the Year, and he also won Rookie of the Year regionally with the Edmonton Real Estate Board which has hundreds of competing, literally rookie people, and he came in first on that as well.   Now, I can't take all the credit for that, or much of the credit for that, but I do know that what he did is he applied the Mind Models, and safety versus comfort was one of them, and he was uncomfortable doing a lot of the things, but he was safe, and so he pushed through and became more and more and more comfortable 'til it became almost automatic for him to do the things that he needed to do, and he got recognized for it. I thought that was extraordinarily cool.   Trevor Tardif: Thank you.   Blair Dunkley: I don't know if I've ever said this, but you sent me that picture, and I look at it with a lot of pride of, hey, here's a guy that made it from nothing to something in just over 12 months. So, anyway, well done, Trevor.   Trevor Tardif: Thank you.   Blair Dunkley: You're welcome.   Trevor Tardif: Another Mind Model that Blair teaches, one of the first ones that he teaches is a concept of evaluation versus judgment, and before I met Blair, I was doing a lot of judging or subconscious judging you could say where I wasn't evaluating myself and the actions I was taking and their alignment with what I was setting out to do and what my goals were, so anybody that was around me or was watching me for a period of time, it would have been obvious to them, but the stories that I was telling myself versus the actions that I was doing, there was a big gap, so learning that Mind Model, evaluation versus judgment was huge for me as well and learning how to differentiate the two. Blair, I imagine you've probably got a story of another client or multiple clients that you've had.   Blair Dunkley: Hundreds, hundreds of stories. Yeah, that's such a huge area. Evaluation versus judgment. Most people think that they evaluate and think that they don't judge, but they've generally blended the meanings of words and back in the day, I was at Life Skills Colleges, and Life Skills Colleges was based on research done by the government of Canada where they spent 42 million dollars over a five year period and defined 362 core competencies.   Now evaluation versus judgment wasn't one of those competencies, but it shoulda been, but it wasn't. They didn't get there to making compare and contrast. They just went after pure behavioral competencies which is great, very foundational. We were able to do a lotta great work there, but evaluation versus judgment impacts how people perceive themselves. When you get down to evaluation versus judgment and you start knowing how to evaluate fairly with fair and balanced self-evaluation, you stop self-judging, your self-confidence goes up, and I mean self-confidence, not confidence, but self-confidence.   Trevor Tardif: That's another one, that's another Mind Model.   Blair Dunkley: That's right, it is. I mean they're all so inter-woven here, and they're almost like getting into the title of Mind Model Mastery Secrets, they're almost like a frickin' secret society of how these things all play together, and when you know how they play together, you know what to look for in your language, and that's literally how, when Trevor was talking about me profiling, I don't listen to what people say. I listen to how people say it, and that's how I'm able to tell people all about themselves.   But getting back to evaluation versus judgment, and more importantly, well, wrapping up the whole thing of confidence versus self-confidence, confidence is others identifying your successful use of skills, attitudes, and behaviors, and self-confidence is you self-identifying your own successful use of skills, attitudes, and behaviors. Now that's easily said, but if you don't know how to truly self-evaluate, pardon me for saying this, but you can really screw yourself up, and I've seen so many people think, oh, this is a self-evaluation, and it's not. It's a self-judgment, and you can judge yourself positively or you can judge yourself negatively.   Most people feel it as a negative self-judgment and they know they're judging themselves because they're beating themselves up. Most people also don't realize that when they're judging themselves positively, inappropriately positively, they don't know what worked, what didn't work, and what they can change. When they don't figure that out and they just go, hey, I did a great job, that's wonderful. Good job here, I'm doing good work, and they get that from somebody else and they take that on themselves and go, I know how to do good work because so-and-so told me, well, that's confidence, not self-confidence, and that somebody can pull the rug out from underneath them when they just tug on it and say, geez, you didn't do very good there. I expected more from you, and they just sink. They collapse.   They can't maintain that, and they don't know if that's done meaningfully or with malice where people intentionally pull the rug out, and unfortunately sometimes family members are notorious for doing that intentionally, pulling the rug out when you think everything's okay and all of a sudden, you're not okay with them anymore. Sometimes they're notorious for doing it positively and building you up and tearing you down and building you up, and so you never really feel like you're going forward. Trevor, you're--   Trevor Tardif: And it's not always consistent, either. I know before I learnt how to evaluate myself, and fairly evaluate myself, it was almost like a yo-yo effect where I could be feeling great about myself based on what other people were saying or based on my own positive judgements of myself, but as soon as I ran into some sort of resistance or somebody had a different opinion, I was very susceptible to that affecting my head space immediately. So it made me, like I said, like a yo-yo. Could be up or could be down,   Blair Dunkley: Absolutely.   Trevor Tardif: and I couldn't stay consistent because I wasn't evaluating myself in a consistent manner, so I noticed with myself and with other people, they get the two confused, confidence and self-confidence, or they've just never been introduced to that concept at all. They think it's the same thing.   Blair Dunkley: Mind Models, if I can add,   Trevor Tardif: Go ahead.   Blair Dunkley: build on this. Mind Models actually are identifiable, repeatable and duplicatable, and when it's a judgment, you're just reactive. You cannot be proactive, and that's literally what Trevor just shared with you is how he would be forced into reacting to the situation, not being able to evaluate is this fair or is this reasonable? Can I identify what they did, was that effective or ineffective, was it repeatable, can I repeat the effective part of this behavior, or can I effectively dispose of the behavior that is ineffective, and then can I duplicate that result in myself and others? And so I can make it transferrable, and so those are the three conditions that must exist in Mind Models for it to be a Mind Model, and the problem here is, I'm gonna get on a little bit of a tear right now with mindset.   Mindset doesn't give you that level of control and directionality. It doesn't give you the intention. It gives you the intention of a direction, but it doesn't give you the ability to direct, and intentionally go in that direction on demand when you need it. So many of my clients, some of the professional sports, people that are playing professional sports, they are in there, and some of them were pre-Olympic athletes, and these athletes would be focused on mindset, mindset, mindset, and unfortunately, when they lost it, they couldn't find it easily, so it wasn't repeatable. It was identifiable sort of as a felt sense of a feeling of how they felt.   They'd walk themselves through a sequence of things, but when they lost that mindset piece, they couldn't find it, and teaching them how to actually change it from mindset to a Mind Model, and they changed how they looked at and evaluated themselves and knew the difference between evaluation and judgment, everything changed. It was like throwing a light switch on for them, and they would be able to sort it out much, much clearer on a predictable basis. That's the other thing. Mind Models give you predictability, yeah.   Trevor Tardif: Not just trying to amp yourself up, and a lot of the mindset stuff is about that. Be positive, and a lot of it's coming from judgment, in my mind, and--   Blair Dunkley: Positive judgment.   Trevor Tardif: Yeah, positive judgment. You just gotta almost ignore all the bad stuff that's happening and just feel good about it, and when you're down, it's a lot more difficult to actually use that, 'cause I know at least with myself, I've felt that it just seems fake when you're trying to use that sort of process when you're not feeling great, and that's where Mind Models can really come in and help me figure out, okay, how am I actually thinking about things, and I can start to cut it up differently so that I can take control of my mindset, actually, really, not just tell myself think this or be happy or whatever it is.   Blair Dunkley: Exactly, I'd like to build on that a little bit because this jumps into another Mind Model of ours which is effective versus ineffective, and we're gonna be going through these things. I mean we're just giving a cursory overview here in our introductory episode, but there are a lot of nuances and a lot of pieces, and I hope you're getting value from this because I believe just these little nuggets are sufficient for you to actually start shifting your life, but the effective versus ineffective, so what literally Trevor was describing there was how to be intentionally effective even if you're getting negative information.   If you know how to receive that information as information, not as a judgment, but as information, you can evaluate it, externally verify the facts of what works or what doesn't work for you. You can take a look at the part that does work and make it identifiable because you just identified it, what worked. Then it's repeatable. You can test it out and see if it can be repeated, and if it can't, then it probably was a judgment, but if it is repeatable, it's probably a true evaluation, and it's externally verifiable which is another Mind Model.   Trevor Tardif: Yeah, that is another one.   Blair Dunkley: And you see how all these things weave together? Well, this is what this whole program's about. It's mindmodelmasterysecrets.com is, obviously you found yourself here, but it's Mind Model Mastery Secrets, and the secrets are, these are all the pieces and we're in a place to show you how to transform your life on demand on purpose, and you get to take control of what you do in your life right now. That's what we're doing here. Anyway, that's, well, I was just gonna say, that gives you the control and the influence over yourself and others, which are other Mind Models, by the way.   Trevor Tardif: You're stacking a whole bunch on there.   Blair Dunkley: I am, I'm sorry.   Trevor Tardif: You mentioned externally verify, and I'm not sure if people will know what you meant by that, but one of the other Mind Models is internal versus external, and it's actually one of the best pieces of criteria that you can use to determine whether or not you are evaluating or you are judging and also determine whether it's effective or ineffective, because if something's just internal, which my understanding of that is it's just internal to me, it's my thought, my feelings, those kinda things, it's not necessarily externally verifiable to someone else.   And what I mean by externally verifiable is something that is visible. It's a behavior, action, something that anybody else in the room could see, so they can actually externally verify that and use that as an information piece, so I'm probably butchering that explanation, so I'll actually pass that back to Blair.   Blair Dunkley: You're doing a decent job. No, no, no, you're doing a good job. The only thing I'd add there is for the externally verifiable piece is it can be recorded. You can have either an audio or a video recorder and you can just see that by somebody else, and it's not just your opinion anymore. It's about verifiable evidence and people can see the change, and it's not about how you feel about the change, it's how evident that change actually is.   And you might feel I've had a lot of weird things happen over the years with the internal verses external piece where people feel like they just butchered it, like what you just said, you're just butchering it which is a bit of a judgment, and I go, no, it's not a judgment. That's actually, that was a judgment, the evaluation is, you did a reasonably good job. Is it perfect, no, but do you need it to be perfect? Well, the answer is no. We need to make it effective, and was it effective? And to me, that was effective. So anyway, again, we're back into effective versus ineffective, another Mind Model.   Trevor Tardif: Like you mentioned before, they all loop back into each other and stack and compliment each other. We've touched on a lot of the basic Mind Models that Blair teaches in his training, but that's not all we'll be covering in these podcast episodes. In some of these episodes, Blair might be working with me and we'll be talking about some of these Mind Models, but he's also going to be doing some other episodes where he's interviewing other successful people and he's going to be identifying their successful use of Mind Models, so I think you guys will be able to get a lot of great value out of that.   Blair Dunkley: Absolutely. I mean I've got in our very next episode, we're going to have Kate McShea actually. She's a person that came up, actually she wound up working with Tim Erway, and she was a teacher about three years ago. She was making, ballpark, 36,000 as a teacher. Teachers don't get paid a lot, so I'm guessing. I think that's the range that she was in, but in three years, she's going from that to approaching if not actually having a seven-figure income in three short years and transforming her life, and again, with a client that I helped transform his life, he took a business that he was making millions that started sliding, and his mindset didn't, literally, it was a mindset issue, did not support the transformation that he needed to go through.   He needed to change where he was going and how he was doing business. His partner left, went off to do change of career, make a reasonable choice that he chose to do. It was all good. Everything was done appropriate and above board. He wasn't sabotaged, but he sabotaged himself in his mind. He didn't have the mindset piece where it could really transform himself, and we came in and we helped him out, and he is now into multiple seven figures, and brought us back in to work with some of the people that he's training up now, and Kate happened to be one of those people, and she has a great story.   Trevor Tardif: What are you gonna be going through with Kate in that episode?   Blair Dunkley: Well, it is a great story. In that episode, we're going to be going through a more in-depth version, but how she actually applied some of the basic fundamental Mind Models right out of the gate, 'cause literally, we went from doing a three-day intensive only six Mind Models, and she applied those, actually not only her, but the training staff that Tim had there, he was able to bring out his staff, and we trained them up for three days, myself and my partner, Melissa, Melissa Dunkley and myself, we were able to train her, them up, her being Kate, as being one of those people, but we were able to give them these Mind Models and literally get them to compress the training time so that they could start applying how to listen to, not what to listen to, but how to listen to their clients so they could do more structured intervention and get them profitable, being able to transition into a marketing mindset much, much faster.   And they normally did that on day three on the Sunday, but they were able to do it on Friday, on day one, and they had never done that before, and when I talked to her the following week after that, she was amazed at how effective the training had been for her and how they were actually able to apply this in their own business right there on the spot and boom, make this happen and transform themselves first and then duplicate that into other people right there on the spot, right there, and that was huge. And we have that interview coming up for you. It'll be our number one podcast coming up right after this introductory episode.   Trevor Tardif: That's awesome. Are there any other notable client case studies of people after they've started using these Mind Models and where they were initially and where they were after they started working with you?   Blair Dunkley: Absolutely, we're going to bring on, I'm sure he'll say yes 'cause I've asked him, we have, Trevor has already mentioned Tyler. Tyler Devin started out years ago with me, and he'll tell his story, but the guy was a little stalker. He literally tells this story where he wanted to stalk me and live in my basement. It's a little creepy, but it's also funny as hell. Sohe tells it in such a great way, and I'm sure he'll mention that one again and come through and then start applying how he took his income that he was starting out and actually over 10 Xed his income in 18 months, so he went into seven figures again, and I'm sure I'll let him tell that story.   We're working with other clients that we're going with. Some clients are already quite successful. They're making a couple million dollars gross revenue a year and keeping fairly substantial portions of that for themselves, and what we've done is we've brought two of those clients together, and around two million each, and we're bringing them together and helped them design a 50-million-dollar-a-year business.   It'll be between 25 and 50 million. 50 is the highest, but it's already profitable inside of four months, and so that's pretty darn good for working with mindset, Mind Models, dispelling mindset, sorry, and working on Mind Models, and getting the staff to shift into using effective Mind Models on a consistent basis, and that is where the transformation happens, and that's one of the things that we find happens over and over and over again because Mind Models really impact people's business, impact their lives, impact their relationships, impact every aspect of who and what you are, and the cool thing is, it's all within your choice. It's your choice how you use and apply them, and you get to test them out to see what works, what's effective, and what's ineffective, and that's what we're going to be heading for, Trevor. That's some of the results. Anything else you can think of that we're going to be going through there?   Trevor Tardif: I think that about covers it. If there's one thing that I would want to get across to you guys is that this is different than anything else that I've ever been exposed to in the personal development world. I had been to quite a few seminars, I'd read quite a few books, but there was something that it was immediately different after I started working with Blair, first one being that he profiled me.   That's what really caught my attention, but the way that he puts these Mind Models together and the way that I've been able to use them in my own life, it's helped me change my life, and I honestly believe that this would do the same thing for other people, and I really hope that you take this opportunity seriously and you continue to listen and get exposed to Blair and some of his Mind Models and what we'll be covering in future episodes. I really think you'll find that it's worth it in the long run.   Blair Dunkley: I do too. My thing here is, I've got some gray hair, gray beard, few gray hairs here and there, and I'm getting to that point where I used to keep these things very tightly held. Every client signed a non-disclosure and a trade secret agreement with me because these were mine, but I'm at an age right now where I want to get these out to the world effectively, and I didn't have a model, because I was getting this out to people on a one-on-one basis or a one-on-a-few basis, but not one on many, and I want to be able to transform at least 100,000 people before I leave this world. I'm not sick, I'm not dying, I'm not dramatic, but that is a goal of mine. I really, really feel it is important to empower people, to allow them to have the ability to choose, and the stuff that I have seen over the years, people make more effective choices when they have more effective tools to know how to choose, to recognize what other people are doing to them, not to them in terms of anything malicious, but doing to them because just speaking impacts your mind.   Your brain works very specific ways, and your models, the models that you use to filter the information can either be passive or it can be active, and I prefer an active choice, and Mind Models provide active choices for how you receive that information, how you filter that information, what you take on, and how you allow that to literally transform your life, and when you have choice, you have power. Without choice, you are just subject to whatever life throws at you, and we have made over the years, many people have wanted to become very successful, and many people have become very successful.   Some people having successful relationships. Some people having successful partnerships with their partners but not really wanting to grow because they made choices like I did. I made a choice. I had a company that had 23 campuses all over this great country of ours here, and we had 23 schools set up. Well, I did that for over 20 years, and I was very successful at doing it. It was the world's largest Life Skills College that we could find anywhere. I was flying around the world sometimes, going to different continents and myself and my partners were going to places like Australia because we were the known experts in the field, and we were seen as that back in the day.   Now that's 20 plus years ago, but I didn't want to be doing that when I raised my kids, so I've slowed it down. I went private. I went into being able to have my own life, my own choice of being able to raise my family and be there for my family, 'cause putting in the hours that I was initially was crazy, but my kids are in their 20s already, and I want to give back. I want to connect with people and have them acquire the ability to choose. Now that's what I wanna do is I wanna share these Mind Models with you so that you have the power of choice that you can transform your life your way at your will, and that's the key.   You've got to be able to have this power of choice so that you can take your life in the direction that you want. You can make it happen the way that you want and that you don't get stuck when your mindset slides. You have Mind Models. You have the way to pull yourself up by the bootstraps, by the skill sets and literally, by the Mind Models, and literally transform your life, and that's what I'm here to do 'cause this stuff just works.   Life Skills College, I developed this stuff, and I didn't tell you a little bit of the background here, but I started at Life Skills College when I was 21, and we started, the majority of our student population was funded by, well, almost 100% of it, was funded by the government, and they sent us people that had mental health challenges. Most people, over 80% of our clientele was potentially suicidal, so these skill sets and behaviors are tested so that they were at least 80% reliable with somebody who has mental health difficulties.   When I took this into business and actually started applying it, our success rate went up to 90, 95, 98% successful. It's not 100%, but if you try things three times in a row, you're approaching a highly effective chance for success. Most people don't do that. Anyway, that's another story and another lesson that I'll get into another time. Stick around and I'll show you how these numbers, these prime numbers and these almost magic numbers will appear over and over and over again, and I'm not into numerology or anything else.   I just noticed that, you know what, if you pay attention to the number of repetitions you personally do, you can test and test and evaluate each time and improve and transform your life, and there's a science to that, and they're getting deep learning, AI, especially machine learning is starting to actually take the same model of testing and putting it into AI and getting computers thinking. Well, what if we applied that to ourselves and we got into being able to make choices that work for us as reliably as machine learning can do in themselves, in computers and transform that whole life around us by machine learning? It's a fascinating area.   Trevor Tardif: That's huge.   Blair Dunkley: It is huge, yeah, so.   Trevor Tardif: Well, I don't know about you guys, but I'm looking forward to future episodes of Mind Model Mastery Secrets.   Blair Dunkley: Yeah, it's going to be fun. That's all I can say is it's going to be a really, really good time. Anyway, our next episode is going to be up, so stay. You'll get notification once you sign up, so please sign up and encourage your friends to like us, to share us, to let people know exactly what's going on, and join us on this grand adventure of ours, 'cause it's going to be a bit of an adventure 'cause people are going to look at how they've transformed.   We're gonna bring people on, and some of them we might even bring on and do the transformation right here, right on the spot. We've got an idea that we might be getting some of you guys, some of the people that sign up, and they've been around for a bit, and we can start telling your story or helping you work through your issues, and so that's some of the things that you can look forward to coming up on mindmodelmasterysecrets.com, and with that, do you have any closing words there, Trevor?   Trevor Tardif: No, I think that sums it up. I'm looking forward to the next episode.   Blair Dunkley: Yeah, me too. I just wanna thank everybody for coming out and listening to this episode, and encourage you to like and share and, yeah. Sign up for more episodes, and we'll be getting these things out to you on as regular a basis as my schedule will allow, okay?   Trevor Tardif: Alright, sounds good, guys.   Blair Dunkley: So, with that, take care, bye for now.   - [Narrator] Hey, thanks for listening. Please remember to subscribe and leave us feedback. Do you have a question you want answered live on the show? If so, go to mindmodelmasterysecrets.com to submit your question.

The real secret to converting with funnels… Today's episode is part 3 of a 3 part series of Russell speaking at a $100k event where he taught about the psychology of funnels. Here are some of the things you will hear in part 3: Some tips and tricks when it comes to building funnels. What the cardinal rule of upsells is and some of the things that will help convert an upsell. He also gives some cool tips for using Facebook Live. So listen below to find out how to make your funnels awesome and successful. ---Transcript--- Russell Brunson:               All right, so now we're going to … Cause now, like everyone … I'm the funnel guy, so let's talk about funnels, right? Now that we've got the foundation stuff out of the way, so then it comes to how do we build the funnel? I lost … There's the lid. For me, the funnel … Everyone thinks there's some magic. I have people all the time like, “Hey Russell. Do you have an MLM funnel you can give me, so I can grow my MLM?” I have a funnel that's worked for someone I can give you. “Hey, I'm doing this.” I give them the book funnel. I was snickering yesterday. Everyone's like, “I need your book funnel. [inaudible 00:46:27] book funnel to work.” It's like, well kind of. Y'all have the funnel now. That's the framework. What makes it work is this stuff we talked about, right? The pieces don't change. My funnels are not complicated If you look at my funnels versus, I have friends who like to brag about the complexity of their funnels. They're insane. My funnels are so simple. They're usually four or five pages and that's it. It's, very simple. My thing, I think … In fact, I was at a Infusion Soft thingy and I was watching these guys and they had all of their … These guys were building all of these funnels that had like a billion different segments and all this stuff. You know those Infusion Soft charts, that show all the thing … I was just sick to my stomach. I'm like, “Guh.” They're like, “Yeah, well if they click here, then it takes them this sequence. If they don't, they take them to here and then if they've done this thing for three days and they haven't done this and then they go here and …” All this stuff and I was just like … They have a billion different branches. I'm looking at that, I'm like, “You know the problem with that, is I have no idea what the crap to fix if something's broken. There's so may things. I want five or six variables max I want my cost per ad, I want my landing page conversion, I want my sales thingy. I want four or five things and I'm going to go and spend a thousand bucks driving ads. I'm going to stop and look at it and be like, “Okay, cool. It's one of these five things that's broken. Maybe two of them. Let's fix just those.” You've got a thing that's got 8,000 sequences. I can not make it better. What's more important, is become better at selling. Me getting better at telling a story is better than 8.000 segmentations of lists. I'll make way more money by becoming better at telling my story, than I ever will from the third, the guy that didn't click on email 13, send him this one instead and then send this one at two in the morning and then. Holy crap. Just sell yourself better and that's worth a million times more than that, right? I make them simple. All my … Everyone's cheering back here, “Yay, simple funnels.” My stuff's all very, very, very simple, but I've become a master at understanding this. The opportunity switch to the opportunity stack. I'm just going to talk about a book funnel, but this could be any funnel. Does not matter. The first thing I'm looking at is that is, what is the opportunity switch. There's going to be a video of me telling a story about the opportunity switch. With my book funnel, I'm telling a story about my book, my epiphany story about how I had an opportunity switch and how this book is going to give you that same thing as well. Right? That's the key. That's the magic. If I'm doing a webinar, what am I doing? Telling a story about my opportunity switch, tell the epiphany story. They have the same epiphany, they're sold. I don't have to sell them anymore. If I'm selling supplements, same thing. Tell them the story, how did my epiphany pitch. It doesn't matter what it is. That's the key, is I'm telling a really good story about how I had my epiphany, and if I do the job right, they'll have the same epiphany and then they'll buy the first product. From there, it's coming and the biggest thing most marketers do, when they start creating their upsale, downsale sequences is like, “Okay, what else do we have on the shelf we can sell them? Okay, they bought my book. Let's sell them, I don't know, some other random thing.” Or, they bought the book. Let me sell them more of that same kind of thing. Now, in supplement world, this is like the default. E-commerce/supplements, it's kind of like remember A-E-I-O-U and sometimes I and W, or E and W or whatever that is. There's two times this rule breaks. In supplements and e-commerce, whatever I sell on the first phase, if I sell supplements, I sell three bottles, my upsell's always six bottles of the exact same crap. If I sell e-commerce, we just did a campaign for Fiber Fix. Three Fiber Fix, I'm upselling a crap ton more Fiber Fix. It's e-commerce and supplements, you sell more of the same thing on the next page. Only time you do that. In information products, that will kill you. First time I really got this, it was when we launched our 108 Split Test book, which was kind of ironic, because the whole book's about split test. We launched this book and the landing page converted and non of the upsells did and I was so pissed. I'm like. “Why is this not working?” I retweaked this offer probably 12 times. I changed the video, changed the pitch, changed the offer, changed the thing, the thing, the thing. I'm like, “Why is nobody buying this crap?” The main thing I was selling was, they bought a book on split tests, and my upsell was this whole course on split testing. I'm like, “This is all the cool stuff you need. You told me you wanted split testing. I'm selling you more split testing. Why are you not buying that?” I had one of my friends, who went to my funnel and bought it and he texted me. He's like, he said, “Hey man. Cool book. Thanks for the book.” Then he's like, “I bet your upsell is not converting.” I was like … I didn't tell anyone, cause the conversion, that's my thing. Like, “Why would you say that?” He's like, “Ah, I can just tell.” I'm like, “Well, I'm just curious. Why would you assume that?” Anyway, he shot … it's Tim Erway, if any of you guys who know him. He shot me this message, he's like, “Dude, cause you did the cardinal fail of upsales.” I was like, “All right. Yeah. What was the cardinal rule again?” He told me, he said, “When somebody buys your first product …” Think about it. Let's say it's My Gear, The Truth About Abs, right? I want abs so bad, right. I buy Truth About Abs. My mind, as a consumer, I'm like, “I've got abs. That itch has been scratched.” And I'm like, “Ah sweet, I got abs. Whew.” Then here it's like, “Hey, I'm going to give you workout videos, so you can get abs.” Like, “Dude, I already got abs. I just bought them. They're … It's done. My itch has been scratched.” He's like, “When people buy your split test book, in their mind, that itch has been scratched. It's done. Nothing you do will get people to buy more of that.” I was like, “But they raised their hand as people interested in split tests.” Nope, that itch has been scratched. He's like, “You've got to look at, you just did an opportunity switch. What is the next thing they need to be more successful with that? What's the stack? What's the next logical thing?” I was like, for me I was like, “Well, if they scratched their itch on conversion, conversion's awesome, but they're only coming to the website and then they're kind of screwed, right?' For me, it was traffic was the next thing. We shifted that to a what's the opportunity stack. Now you know how to make your pages convert, now let's get people to actually show up. Switched it and stacked the next opportunity. Boom. I was like, “Crap, that was so easy.” Now everyone in my funnel's [inaudible 00:52:17] the psychology of, okay. First lead is the switch. Now we've got them believing … This is why I love free book offers. Why I like low end things, because the lower the barriers initially … All I have to get them to do is to raise their hand and say, “Yes, I'm going to buy your book.” By saying that, they've subconsciously sold themselves on like, “I have now switched off on the opportunity. This is now my future. I'm a guy who has six pack abs.” They've made that switch. You know, as soon as you pull a credit card out of your wallet, you are voting. That's why, we don't do customer service and crap, cause I don't care. We get people to vote with their credit card, cause that's the only thing I actually believe. Every time we do focus groups and all that kind of crap, people give you whatever … I only care about people voting with their credit card. As soon as they pull a credit card out of their wallet, they have voted that this is the opportunity that they are buying in to. They're done. The next thing is just like, “Okay, you've already bought in to this now.” That's why I like making this first opportunity as low barrier, as easy, because as soon as I get them to sell, subconsciously they're 100% in. Now the stacks become easy. Like, “Hey, you got this. Now you need this.” People always ask me, “Well how many upsells should I have? What should be the price points on it? Duh, duh, duh, duh.” It has nothing to do with price points, it has nothing to do … None of that crap matters. People are like, “Well, should I go from free to 97 to 290. What's the …” Everyone worries about that. It has nothing to do with that. It has 100% to do with, what's the next logical thing this customer needs to have success in the new opportunity I just gave them? This might be a $25,000 offer, if it makes sense. If that's the next logical thing that they need, or it might be $37. Price point does not matter. It's the logical sequencing of the offers that is the key. That's what makes any funnel work, is the logical sequencing of offers. Speaker 10:        May I ask a question? Russell Brunson:               Yes. Speaker 10:        With the opportunity switch, is that more emotional and then the opportunity stack is more logical? Russell Brunson:               I don't think anything logical sells. [inaudible 00:54:11] why I think logically, there's still emotion. Speaker 10:        Well you know, you've got this … You've got emotion and logic here. Is that [inaudible 00:54:18] the epiphany bridge? Russell Brunson:               Yes. Yes, sorry. Yeah, so the emotional part's the [inaudible 00:54:28], the logical part … Logical's like that how they explain to their wife [inaudible 00:54:33] buy something for 25,000, $100,000. How do I explain to my wife like, “Yeah. I spent a hundred grand to go on this thing, because it's going to be really good for my … No, I just want to hang out with me and Joe and everyone.” Right? We emotionally get bought in, but I'm still always selling from emotion. I'll talk about logical, the logical justifications in the videos and stuff like that. It's still emotional. Speaker 10:        [inaudible 00:54:54] emotional [inaudible 00:54:55] stack. Russell Brunson:               Yeah, I think so. Speaker 10:        How do you extend that story, that epiphany story [crosstalk 00:54:59]. Russell Brunson:               New story. New story. Speaker 10:        It's a new story? Russell Brunson:               Yeah, so it's like here's split testing. Like, cool. Let me tell you a story. After I got … I'm sending this book out to you in the mail. You guys are going to go crazy for it, cause it's going to show you split testing. For me, when I started to get in to split testing, I was really excited, but the problem was, I didn't really have traffic coming to my website. I was doing a split test, like three people come. You can't actually … It doesn't help.” I start going in to the whole story. Speaker 10:        A new epiphany. Russell Brunson:               Yes. Speaker 10:        You're sharing. Russell Brunson:               Yeah. Speaker 10:        Okay. Gotcha. Russell Brunson:               Sometimes multiple epiphanies. I'm telling as many stories as I need, to get that idea across. Speaker 10:        Okay. Russell Brunson:               How many stories do you think I've told in the last hour, so far? Speaker 10:        A lot. Russell Brunson:               Anyway. The more, the merrier. It's not like, what's my one epiphany bridge story. Usually, it can be multiple. Any time I explain something that's confusing, I've got to step back again, “Well, it's kind of like millions of motivational speakers running through your blood. That's what ketones are.” Okay, and I keep moving forward. Okay, so like I said, some upsells, there's one thing, cause that's the only logical thing they have. Some upsells, there's two. Some upsells, I have one thing and I have a downsell. It matters less to me what it is and more tome just, what makes sense for this customer that's on this path? I remember reading the Emyth 12 years ago, and one of the initial things he talked about is the process of somebody walks in to a store. Last week, my wife wanted to go to the mall, cause we were going on a cruise in two days and she wanted to get some new clothes. I hate going to the mall, but I love GNC. That's my … I love supplements. I take more supplements than I should, every day. I love it, right? I go to GNC and, the thing I hate about GNC though … How many of you has been in to a GNC? What happens as soon as you walk in? They just pounce on you, it's like, “Ahh [inaudible 00:56:30]” I hate it, so I take a breath like, “Okay.” I walk through the door and within like one step, the girl comes out, “oh, blah blah.” I'm just like going through this pain like, “What are you looking for? What do you want? What do you need?” I'm like, “I just want to look at supplements. Leave me alone.” Then it's like finally, that horrible pain's gone and she leaves me. Okay. I can start looking, right? I'm remembering the E-myth and thinking about, I love GNC but I always have this pain going in, because the process is so weird. I start looking at … I became obsessed with this. Everywhere I go, it drives my wife nuts. We're going through anything and the way a waiter pitches me, depends on what I'll buy and what I'll tip them. I want to get sold. I'm obsessed with the process of everything, from offline funnels to online funnels to everything that's happening. For me, I'm just looking at that like, “Imagine that you're your customer, okay, and they come here. What's going to capture them, like a really good video. You're going to cut out the techno babble. You're going to tell a really good story, that's going to be exciting, it's going to be visually good, it's not going to be me against a white wall, trying to be boring. I'm going to find a good background and make it look visually stimulating, so it's cool. I'm going to tell a story that captivates them and make then=m an offer that's so irresistible. It's a new opportunity that's going to change their life, and that's what we do here.” Then I'm like, “Okay, they bought the book.” How can I serve them the best? What's the next thing I can do to serve this person the most? It should be this. Do I have a product that does that? No, and that's what I need to make them. I need to make a product that does that, cause it's all about, how do we serve our people at the highest level. That's more important than “I've got a whole bunch of products. What do I plug in and where do they go and should this be the upsell?” No, think about the process. If you're walking in to GNC, if was walking in to GNC, I would change the whole process to like, “Hey, welcome to GNC. Here's a free power bar. Let me know if you need anything.” I'd have been like “Huh.” Eating a power bar, I'd buy four times as much stuff. I'd be going through things. I would just be focusing on that customer journey, what's happening through the process. For you guys, that's the way to think through this. Think like, someone buys this like, “Oh man. It's kind of expensive and we ship them out DVDs and all this stuff.” Maybe some people don't want DVDs. Maybe they don't have a DVD player. Maybe I'll downsell them. Maybe they just want a digital version. Maybe that would be my downsell, is a digital version, cause that's probably what they'd want. I'm looking logically, like what makes the most sense to them. If you can craft that, that's the magic. That's how you get a funnel that converts and how you make it work awesome. Speaker 10:        On that first page, how long generally … Do you have a time frame of the ideal video length? Three minutes, 45 minutes. Russell Brunson:               This is what … Speaker 10:        Or does size really matter? Russell Brunson:               One of my professors told me one time, he's like, “It needs to be … it's like a girl's skirt. It needs to be long enough to cover the subject, but short enough to still be interesting.” That's my gauge I my mind, always. If it's getting boring and long, then I … But I don't have a timeline. How long does it take me, take the story, where it's still engaging? It might be three minutes, it might be 20 minutes. If I tell a good story, people will sit there. That's more important. Yeah. There is a duration to the price of the thing I'm selling and how long it is. If it's a free book offer, I don't have to do a lot to get people to take that, but still need to get them to buy in to this, or else the upsells won't convert. A lot of times you see people book offers, “Get my free book. It's amazing. You're going to love it. It's free. Ahh.” That may work good for getting people to buy initially, but it kills you everything back here, cause they're not bought in to the opportunity switch. If you can get them to buy the opportunity switch, then everything else increases, from the rest of it on. Any other questions about that stuff at all? Cool. Then the last piece of this … Oh yeah. Speaker 11:        Where does the traffic primarily come from? Russell Brunson:               Cool. All right. The last piece of this. Traffic all over the place, but I want to show you guys what's working the best for us right now. On the last page right here. This is Anthony DeClemente. He is one of my buddies. He owns this company, biohacking stuff. We started, we're starting an online reality show called Funnel Hacker TV, just cause we want to … Without people … I wish we had like five hours, I could talk about more of this. For our customers, to build the whole culture, the biggest thing that we got to do is believe. Get these guys to believe in this right here. What I do, I do a lot of stuff to show belief. Friday we do a show called the Friday Funnel show, where I'm building an entire funnel in 30 minutes and I show them over and over and over again that I drink my own Kool-Aid. That I'm actually doing this. It's like the biggest thing for sales we've ever done. We do, we built this reality show, where basically each week, we pick an entrepreneur that's got a really cool product and we take them, figure out the product, the offers, build the thing and launch it. He's episode number one that's coming out. He had no list, no following, switching markets to a whole completely different thing, but he's just really good at what he did. We had him write a book. This whole campaign went from zero. I'm saying, you don't have to have a big following for this to work. This went from zero. In the last six weeks, we sold 8,000 copies of his book. He just finished his very first biohacking week in Chicago, had a whole bunch of people pay a crap ton of money to come out there and go through the experience and this whole business went from zero to it'll do a couple million bucks, yeah number one. All just from this. No other traffic source except for this. As you start going further down the cold, it's different, but for most people, you can build really good off of this. Facebook live, Facebook loves us right now. They are wanting all of us to do it, so what we do, and I'll kind of give you Anthony for example. He's got a book funnel. Some questions like what's the message? What's the best Facebook ad? I don't know. I have no idea what message is going to be right. Everyone responds to different things. What, Anthony I said, “First thing he has to do is, every single day you have to do a Facebook live video on a different topic. Every single day, for the rest of your life.” He's like, “But I don't know if I have enough ideas.” I don't care. Every single day for the rest of your life. That's your only job, is to make a Facebook live video. What he did was he made a first Facebook live video and I was like, “It's biohacking. Do the weird crap. Get things with lasers up your nose and all sorts of weird stuff and that'll be your Facebook live.” Then he did that and nobody cared. We did another one, and nobody cared. Then we did another one. We found out that about one out of 10 does what we call force virals. One out of 10, and what's weird is, it's usually the message that I think is the stupidest message ever. The first video we had that went force viral, the title of it was How to Biohack Your Vegetables. It was like, “Hey.” He's cooking, he's like, “What you do is you put butter in your vegetables and it's biohacked now.” It got like two or three million views and sold hundreds and hundreds of copies of the book. I was like, I thought the cools ones with the lasers in his eyes and ears would be the cool thing, but no. It's never what you think. We build a marketing campaign, we focus on one thing and it's the wrong one, it's like no. Do a Facebook live every single day for the rest of your life, on a different message and you'll find what the market actually cares about. What things they do. It's a consistency thing. Over and over and over again. Here's a couple things on Anthony's, just printed out a guide to help you guys, cause there was a lot of questions on it yesterday. The main thing is again, profile picture has a huge thing to do with people actually being part of it. The name should not be a company. People do not want to engage in companies and they do not want to share things from companies, they want to engage with you, the attractive character. The ult leader. All the headlines are super easy. They're things that are shareable, so it's not too complex. It's like, ,”Hey cool, how to biohack your vegetable. How to …” What was this one? “How to biohack, detox and get a flatter midsection.” There's a simple call to action with the URL that's not clickfunnels.com/1234/ … It's something that's also benefit driven, like biohackers guide. It's like, “Oh cool. There's the guide. Speaker 12:        Do you boost these or no? Russell Brunson:               Yeah, I'll talk about that in a sec. Speaker 12:        And you can boost with a URL? You can do that? Okay Russell Brunson:               Yep. I'll talk about kind of that strategy here in a second. Can the video structure, typically this is the structure. They're usually three to five minute videos. The first 15 seconds is like, “Hey. I'm Anthony DeClemente.” Then, if you have a cold like me, so I'm, “Hey, I'm Russell Brunson. My fellow funnel hackers, I want to talk to you about whatever.” Calling them out. Then the next thing is, this is … We ask people to share like, “Hey, if you like this video, at the end of it if you can please share it, that way I know if you like this content, and I'll make more like this. If you don't like it, don't share it and I just won't make any more like this.” Some people are like, that's how they're voting if they like it, by sharing. Which is huge. The first 15 seconds, we tell them to share it if they like it, we ask them to do a favor like, “Hey, if you thought this was awesome, share it. That way I know.” Huge thing. Then, four minutes of teaching. I would say teaching/telling epiphany bridge stories is more important. Telling a good story. The end of it, a call to action to whatever it is your front end things is. “Go get my free books.” Anthony, every single day, he's showing one biohack, and then “Hey, go get my book Biohackersguide. Com.” Then down here, the very first post … As soon as he starts a video … When you first do a video , first it goes out to your fan page, right? Anthony has zero people on his fan page, the first probably hundred videos, right? Nobody was there. He just did it, and then as soon as it's done, then what our guys will do, they'll come in the very first post. We try to post the link to the actual offer, so that everyone sees that initially. It's pulls in a picture of the product, stuff like that. Somebody manually is adding that in. Now, because he's got more of a following, as soon as he starts a thing, someone goes in and posts it really quick as the first comment, so it sticks there, then it goes live. What we do is typically, for each of these videos it goes live, we put about five bucks behind it, just to see what's going to happen. If you've got more of an audience initially, you don't put money behind it. If you have zero audience initially, you put about five to 10 bucks behind it, just to see which ones get some traction. Then as soon as one thing gets traction, the way that we judge traction is right here, is the ration. It's the 1% share to view ratio. How many people viewed it and how many people shared it? As soon as you get 1% share/view, we call that internally it's a force to viral video, which means I can spend as much money as I want and it's going to go viral and it's going to make us a bunch of money. About one out of 10 hit that number, and then we dump as much money as we want or can or need to behind that and it'll just kind of blow up. For me, this is … the biggest thing I can give you guys is this. Speaker 12:        Is the 1% based off of views? Russell Brunson:               It's the ratio of views to shares. Speaker 12:        Views to shares. Russell Brunson:               This video's got 1.4 million views. Its got 10,000 shares, so it's 1%. Speaker 12:        [inaudible 01:06:19] Russell Brunson:               Huh? Speaker 12:        [inaudible 01:06:23] Russell Brunson:               We're not mathematicians, we're marketers. You are definitely way smarter than me. It looks like one to me. It's a ball park. If it's close, we're going to blow it up. That's kind of about what we're looking at. Then we can promote it. What's cool about this, if you think about everything we talked about earlier, right? We talked about traffic temperature up here, right? What's cool about these videos is that, every video, you're learning what people respond to and what they don't respond to. We realize like, “Wow, they actually care about biohacking vegetables. Let's do more things like that, cause they shared it.” You're able to speak to different times. You can speak sometimes in techno babble and you're going to boost … It may not do as good, but you're going to boost it to different audience. For me, I might do a Facebook live talking about funnels for network marketers and I do it and nobody on my page cares, but now that video, that ad's done and my guy will blow up all the network marketing companies, and then boom. We get all the network marketers to come underneath us. I might do one, funnels for real estate agents. Funnels for … I'm just, it's like carving out little pieces of the market you can then target differently. It also helps you figure out what people actually care about, what they're listening to, what they click on, what they share. As of right now, this is such a big piece of our strategies, because we're learning so much so fast. I mean, I could write a thousand surveys and not get the same data we get from just doing a daily video, every single day, consistently, consistently, consistently doing it. Russell Brunson:               From the funnel side, those are the keys you guys, and hopefully that helps a lot. Speaker 16:        [inaudible 01:10:05] Russell Brunson:               Am I allowed to celebrate something? Just kidding. We do an event once a year, that's … Tony Robbins is our key note this year and it's basically me on stage, with a bunch of our … [inaudible 01:10:18] difference. Me on stage and then we've got people that are click funnels members who are doing it in different markets. We got a really cool couple, Brandon and Kayla. They're in the fitness industry. They sell $149 product. All they do is Facebook lives. In fact, they do an entire webinar pitch on Facebook live and they'll do … During a live Facebook live, they do 150,000, 200,000 dollars live on it, and they boost it afterwards and do five, six, seven hundred thousand dollars. I've done … Jason talks about webinars later today. Speaker 17:        That's incredible. Russell Brunson:               Doing, if you do a whole bunch of these viral videos like this on your Facebook live, and you're building an audience and stuff's coming that's really, really good, then you come in and you do your entire webinar. I've done three Facebook lives that were me doing my entire webinar live and in front of everyone, just talking. Al of it over a quarter million dollars in sales, cause it's just engagement and live and it's really fun. A lot of cool ways you can use that. Anyway. I hope that helps you guys and … Speaker 18:        That's awesome. That was good. Thank you.

The real secret to converting with funnels… Today’s episode is part 3 of a 3 part series of Russell speaking at a $100k event where he taught about the psychology of funnels. Here are some of the things you will hear in part 3: Some tips and tricks when it comes to building funnels. What the cardinal rule of upsells is and some of the things that will help convert an upsell. He also gives some cool tips for using Facebook Live. So listen below to find out how to make your funnels awesome and successful. ---Transcript--- Russell Brunson:               All right, so now we’re going to … Cause now, like everyone … I’m the funnel guy, so let’s talk about funnels, right? Now that we’ve got the foundation stuff out of the way, so then it comes to how do we build the funnel? I lost … There’s the lid. For me, the funnel … Everyone thinks there’s some magic. I have people all the time like, “Hey Russell. Do you have an MLM funnel you can give me, so I can grow my MLM?” I have a funnel that’s worked for someone I can give you. “Hey, I’m doing this.” I give them the book funnel. I was snickering yesterday. Everyone’s like, “I need your book funnel. [inaudible 00:46:27] book funnel to work.” It’s like, well kind of. Y’all have the funnel now. That’s the framework. What makes it work is this stuff we talked about, right? The pieces don’t change. My funnels are not complicated If you look at my funnels versus, I have friends who like to brag about the complexity of their funnels. They’re insane. My funnels are so simple. They’re usually four or five pages and that’s it. It’s, very simple. My thing, I think … In fact, I was at a Infusion Soft thingy and I was watching these guys and they had all of their … These guys were building all of these funnels that had like a billion different segments and all this stuff. You know those Infusion Soft charts, that show all the thing … I was just sick to my stomach. I’m like, “Guh.” They’re like, “Yeah, well if they click here, then it takes them this sequence. If they don’t, they take them to here and then if they’ve done this thing for three days and they haven’t done this and then they go here and …” All this stuff and I was just like … They have a billion different branches. I’m looking at that, I’m like, “You know the problem with that, is I have no idea what the crap to fix if something’s broken. There’s so may things. I want five or six variables max I want my cost per ad, I want my landing page conversion, I want my sales thingy. I want four or five things and I’m going to go and spend a thousand bucks driving ads. I’m going to stop and look at it and be like, “Okay, cool. It’s one of these five things that’s broken. Maybe two of them. Let’s fix just those.” You’ve got a thing that’s got 8,000 sequences. I can not make it better. What’s more important, is become better at selling. Me getting better at telling a story is better than 8.000 segmentations of lists. I’ll make way more money by becoming better at telling my story, than I ever will from the third, the guy that didn’t click on email 13, send him this one instead and then send this one at two in the morning and then. Holy crap. Just sell yourself better and that’s worth a million times more than that, right? I make them simple. All my … Everyone’s cheering back here, “Yay, simple funnels.” My stuff’s all very, very, very simple, but I’ve become a master at understanding this. The opportunity switch to the opportunity stack. I’m just going to talk about a book funnel, but this could be any funnel. Does not matter. The first thing I’m looking at is that is, what is the opportunity switch. There’s going to be a video of me telling a story about the opportunity switch. With my book funnel, I’m telling a story about my book, my epiphany story about how I had an opportunity switch and how this book is going to give you that same thing as well. Right? That’s the key. That’s the magic. If I’m doing a webinar, what am I doing? Telling a story about my opportunity switch, tell the epiphany story. They have the same epiphany, they’re sold. I don’t have to sell them anymore. If I’m selling supplements, same thing. Tell them the story, how did my epiphany pitch. It doesn’t matter what it is. That’s the key, is I’m telling a really good story about how I had my epiphany, and if I do the job right, they’ll have the same epiphany and then they’ll buy the first product. From there, it’s coming and the biggest thing most marketers do, when they start creating their upsale, downsale sequences is like, “Okay, what else do we have on the shelf we can sell them? Okay, they bought my book. Let’s sell them, I don’t know, some other random thing.” Or, they bought the book. Let me sell them more of that same kind of thing. Now, in supplement world, this is like the default. E-commerce/supplements, it’s kind of like remember A-E-I-O-U and sometimes I and W, or E and W or whatever that is. There’s two times this rule breaks. In supplements and e-commerce, whatever I sell on the first phase, if I sell supplements, I sell three bottles, my upsell’s always six bottles of the exact same crap. If I sell e-commerce, we just did a campaign for Fiber Fix. Three Fiber Fix, I’m upselling a crap ton more Fiber Fix. It’s e-commerce and supplements, you sell more of the same thing on the next page. Only time you do that. In information products, that will kill you. First time I really got this, it was when we launched our 108 Split Test book, which was kind of ironic, because the whole book’s about split test. We launched this book and the landing page converted and non of the upsells did and I was so pissed. I’m like. “Why is this not working?” I retweaked this offer probably 12 times. I changed the video, changed the pitch, changed the offer, changed the thing, the thing, the thing. I’m like, “Why is nobody buying this crap?” The main thing I was selling was, they bought a book on split tests, and my upsell was this whole course on split testing. I’m like, “This is all the cool stuff you need. You told me you wanted split testing. I’m selling you more split testing. Why are you not buying that?” I had one of my friends, who went to my funnel and bought it and he texted me. He’s like, he said, “Hey man. Cool book. Thanks for the book.” Then he’s like, “I bet your upsell is not converting.” I was like … I didn’t tell anyone, cause the conversion, that’s my thing. Like, “Why would you say that?” He’s like, “Ah, I can just tell.” I’m like, “Well, I’m just curious. Why would you assume that?” Anyway, he shot … it’s Tim Erway, if any of you guys who know him. He shot me this message, he’s like, “Dude, cause you did the cardinal fail of upsales.” I was like, “All right. Yeah. What was the cardinal rule again?” He told me, he said, “When somebody buys your first product …” Think about it. Let’s say it’s My Gear, The Truth About Abs, right? I want abs so bad, right. I buy Truth About Abs. My mind, as a consumer, I’m like, “I’ve got abs. That itch has been scratched.” And I’m like, “Ah sweet, I got abs. Whew.” Then here it’s like, “Hey, I’m going to give you workout videos, so you can get abs.” Like, “Dude, I already got abs. I just bought them. They’re … It’s done. My itch has been scratched.” He’s like, “When people buy your split test book, in their mind, that itch has been scratched. It’s done. Nothing you do will get people to buy more of that.” I was like, “But they raised their hand as people interested in split tests.” Nope, that itch has been scratched. He’s like, “You’ve got to look at, you just did an opportunity switch. What is the next thing they need to be more successful with that? What’s the stack? What’s the next logical thing?” I was like, for me I was like, “Well, if they scratched their itch on conversion, conversion’s awesome, but they’re only coming to the website and then they’re kind of screwed, right?’ For me, it was traffic was the next thing. We shifted that to a what’s the opportunity stack. Now you know how to make your pages convert, now let’s get people to actually show up. Switched it and stacked the next opportunity. Boom. I was like, “Crap, that was so easy.” Now everyone in my funnel’s [inaudible 00:52:17] the psychology of, okay. First lead is the switch. Now we’ve got them believing … This is why I love free book offers. Why I like low end things, because the lower the barriers initially … All I have to get them to do is to raise their hand and say, “Yes, I’m going to buy your book.” By saying that, they’ve subconsciously sold themselves on like, “I have now switched off on the opportunity. This is now my future. I’m a guy who has six pack abs.” They’ve made that switch. You know, as soon as you pull a credit card out of your wallet, you are voting. That’s why, we don’t do customer service and crap, cause I don’t care. We get people to vote with their credit card, cause that’s the only thing I actually believe. Every time we do focus groups and all that kind of crap, people give you whatever … I only care about people voting with their credit card. As soon as they pull a credit card out of their wallet, they have voted that this is the opportunity that they are buying in to. They’re done. The next thing is just like, “Okay, you’ve already bought in to this now.” That’s why I like making this first opportunity as low barrier, as easy, because as soon as I get them to sell, subconsciously they’re 100% in. Now the stacks become easy. Like, “Hey, you got this. Now you need this.” People always ask me, “Well how many upsells should I have? What should be the price points on it? Duh, duh, duh, duh.” It has nothing to do with price points, it has nothing to do … None of that crap matters. People are like, “Well, should I go from free to 97 to 290. What’s the …” Everyone worries about that. It has nothing to do with that. It has 100% to do with, what’s the next logical thing this customer needs to have success in the new opportunity I just gave them? This might be a $25,000 offer, if it makes sense. If that’s the next logical thing that they need, or it might be $37. Price point does not matter. It’s the logical sequencing of the offers that is the key. That’s what makes any funnel work, is the logical sequencing of offers. Speaker 10:        May I ask a question? Russell Brunson:               Yes. Speaker 10:        With the opportunity switch, is that more emotional and then the opportunity stack is more logical? Russell Brunson:               I don’t think anything logical sells. [inaudible 00:54:11] why I think logically, there’s still emotion. Speaker 10:        Well you know, you’ve got this … You’ve got emotion and logic here. Is that [inaudible 00:54:18] the epiphany bridge? Russell Brunson:               Yes. Yes, sorry. Yeah, so the emotional part’s the [inaudible 00:54:28], the logical part … Logical’s like that how they explain to their wife [inaudible 00:54:33] buy something for 25,000, $100,000. How do I explain to my wife like, “Yeah. I spent a hundred grand to go on this thing, because it’s going to be really good for my … No, I just want to hang out with me and Joe and everyone.” Right? We emotionally get bought in, but I’m still always selling from emotion. I’ll talk about logical, the logical justifications in the videos and stuff like that. It’s still emotional. Speaker 10:        [inaudible 00:54:54] emotional [inaudible 00:54:55] stack. Russell Brunson:               Yeah, I think so. Speaker 10:        How do you extend that story, that epiphany story [crosstalk 00:54:59]. Russell Brunson:               New story. New story. Speaker 10:        It’s a new story? Russell Brunson:               Yeah, so it’s like here’s split testing. Like, cool. Let me tell you a story. After I got … I’m sending this book out to you in the mail. You guys are going to go crazy for it, cause it’s going to show you split testing. For me, when I started to get in to split testing, I was really excited, but the problem was, I didn’t really have traffic coming to my website. I was doing a split test, like three people come. You can’t actually … It doesn’t help.” I start going in to the whole story. Speaker 10:        A new epiphany. Russell Brunson:               Yes. Speaker 10:        You’re sharing. Russell Brunson:               Yeah. Speaker 10:        Okay. Gotcha. Russell Brunson:               Sometimes multiple epiphanies. I’m telling as many stories as I need, to get that idea across. Speaker 10:        Okay. Russell Brunson:               How many stories do you think I’ve told in the last hour, so far? Speaker 10:        A lot. Russell Brunson:               Anyway. The more, the merrier. It’s not like, what’s my one epiphany bridge story. Usually, it can be multiple. Any time I explain something that’s confusing, I’ve got to step back again, “Well, it’s kind of like millions of motivational speakers running through your blood. That’s what ketones are.” Okay, and I keep moving forward. Okay, so like I said, some upsells, there’s one thing, cause that’s the only logical thing they have. Some upsells, there’s two. Some upsells, I have one thing and I have a downsell. It matters less to me what it is and more tome just, what makes sense for this customer that’s on this path? I remember reading the Emyth 12 years ago, and one of the initial things he talked about is the process of somebody walks in to a store. Last week, my wife wanted to go to the mall, cause we were going on a cruise in two days and she wanted to get some new clothes. I hate going to the mall, but I love GNC. That’s my … I love supplements. I take more supplements than I should, every day. I love it, right? I go to GNC and, the thing I hate about GNC though … How many of you has been in to a GNC? What happens as soon as you walk in? They just pounce on you, it’s like, “Ahh [inaudible 00:56:30]” I hate it, so I take a breath like, “Okay.” I walk through the door and within like one step, the girl comes out, “oh, blah blah.” I’m just like going through this pain like, “What are you looking for? What do you want? What do you need?” I’m like, “I just want to look at supplements. Leave me alone.” Then it’s like finally, that horrible pain’s gone and she leaves me. Okay. I can start looking, right? I’m remembering the E-myth and thinking about, I love GNC but I always have this pain going in, because the process is so weird. I start looking at … I became obsessed with this. Everywhere I go, it drives my wife nuts. We’re going through anything and the way a waiter pitches me, depends on what I’ll buy and what I’ll tip them. I want to get sold. I’m obsessed with the process of everything, from offline funnels to online funnels to everything that’s happening. For me, I’m just looking at that like, “Imagine that you’re your customer, okay, and they come here. What’s going to capture them, like a really good video. You’re going to cut out the techno babble. You’re going to tell a really good story, that’s going to be exciting, it’s going to be visually good, it’s not going to be me against a white wall, trying to be boring. I’m going to find a good background and make it look visually stimulating, so it’s cool. I’m going to tell a story that captivates them and make then=m an offer that’s so irresistible. It’s a new opportunity that’s going to change their life, and that’s what we do here.” Then I’m like, “Okay, they bought the book.” How can I serve them the best? What’s the next thing I can do to serve this person the most? It should be this. Do I have a product that does that? No, and that’s what I need to make them. I need to make a product that does that, cause it’s all about, how do we serve our people at the highest level. That’s more important than “I’ve got a whole bunch of products. What do I plug in and where do they go and should this be the upsell?” No, think about the process. If you’re walking in to GNC, if was walking in to GNC, I would change the whole process to like, “Hey, welcome to GNC. Here’s a free power bar. Let me know if you need anything.” I’d have been like “Huh.” Eating a power bar, I’d buy four times as much stuff. I’d be going through things. I would just be focusing on that customer journey, what’s happening through the process. For you guys, that’s the way to think through this. Think like, someone buys this like, “Oh man. It’s kind of expensive and we ship them out DVDs and all this stuff.” Maybe some people don’t want DVDs. Maybe they don’t have a DVD player. Maybe I’ll downsell them. Maybe they just want a digital version. Maybe that would be my downsell, is a digital version, cause that’s probably what they’d want. I’m looking logically, like what makes the most sense to them. If you can craft that, that’s the magic. That’s how you get a funnel that converts and how you make it work awesome. Speaker 10:        On that first page, how long generally … Do you have a time frame of the ideal video length? Three minutes, 45 minutes. Russell Brunson:               This is what … Speaker 10:        Or does size really matter? Russell Brunson:               One of my professors told me one time, he’s like, “It needs to be … it’s like a girl’s skirt. It needs to be long enough to cover the subject, but short enough to still be interesting.” That’s my gauge I my mind, always. If it’s getting boring and long, then I … But I don’t have a timeline. How long does it take me, take the story, where it’s still engaging? It might be three minutes, it might be 20 minutes. If I tell a good story, people will sit there. That’s more important. Yeah. There is a duration to the price of the thing I’m selling and how long it is. If it’s a free book offer, I don’t have to do a lot to get people to take that, but still need to get them to buy in to this, or else the upsells won’t convert. A lot of times you see people book offers, “Get my free book. It’s amazing. You’re going to love it. It’s free. Ahh.” That may work good for getting people to buy initially, but it kills you everything back here, cause they’re not bought in to the opportunity switch. If you can get them to buy the opportunity switch, then everything else increases, from the rest of it on. Any other questions about that stuff at all? Cool. Then the last piece of this … Oh yeah. Speaker 11:        Where does the traffic primarily come from? Russell Brunson:               Cool. All right. The last piece of this. Traffic all over the place, but I want to show you guys what’s working the best for us right now. On the last page right here. This is Anthony DeClemente. He is one of my buddies. He owns this company, biohacking stuff. We started, we’re starting an online reality show called Funnel Hacker TV, just cause we want to … Without people … I wish we had like five hours, I could talk about more of this. For our customers, to build the whole culture, the biggest thing that we got to do is believe. Get these guys to believe in this right here. What I do, I do a lot of stuff to show belief. Friday we do a show called the Friday Funnel show, where I’m building an entire funnel in 30 minutes and I show them over and over and over again that I drink my own Kool-Aid. That I’m actually doing this. It’s like the biggest thing for sales we’ve ever done. We do, we built this reality show, where basically each week, we pick an entrepreneur that’s got a really cool product and we take them, figure out the product, the offers, build the thing and launch it. He’s episode number one that’s coming out. He had no list, no following, switching markets to a whole completely different thing, but he’s just really good at what he did. We had him write a book. This whole campaign went from zero. I’m saying, you don’t have to have a big following for this to work. This went from zero. In the last six weeks, we sold 8,000 copies of his book. He just finished his very first biohacking week in Chicago, had a whole bunch of people pay a crap ton of money to come out there and go through the experience and this whole business went from zero to it’ll do a couple million bucks, yeah number one. All just from this. No other traffic source except for this. As you start going further down the cold, it’s different, but for most people, you can build really good off of this. Facebook live, Facebook loves us right now. They are wanting all of us to do it, so what we do, and I’ll kind of give you Anthony for example. He’s got a book funnel. Some questions like what’s the message? What’s the best Facebook ad? I don’t know. I have no idea what message is going to be right. Everyone responds to different things. What, Anthony I said, “First thing he has to do is, every single day you have to do a Facebook live video on a different topic. Every single day, for the rest of your life.” He’s like, “But I don’t know if I have enough ideas.” I don’t care. Every single day for the rest of your life. That’s your only job, is to make a Facebook live video. What he did was he made a first Facebook live video and I was like, “It’s biohacking. Do the weird crap. Get things with lasers up your nose and all sorts of weird stuff and that’ll be your Facebook live.” Then he did that and nobody cared. We did another one, and nobody cared. Then we did another one. We found out that about one out of 10 does what we call force virals. One out of 10, and what’s weird is, it’s usually the message that I think is the stupidest message ever. The first video we had that went force viral, the title of it was How to Biohack Your Vegetables. It was like, “Hey.” He’s cooking, he’s like, “What you do is you put butter in your vegetables and it’s biohacked now.” It got like two or three million views and sold hundreds and hundreds of copies of the book. I was like, I thought the cools ones with the lasers in his eyes and ears would be the cool thing, but no. It’s never what you think. We build a marketing campaign, we focus on one thing and it’s the wrong one, it’s like no. Do a Facebook live every single day for the rest of your life, on a different message and you’ll find what the market actually cares about. What things they do. It’s a consistency thing. Over and over and over again. Here’s a couple things on Anthony’s, just printed out a guide to help you guys, cause there was a lot of questions on it yesterday. The main thing is again, profile picture has a huge thing to do with people actually being part of it. The name should not be a company. People do not want to engage in companies and they do not want to share things from companies, they want to engage with you, the attractive character. The ult leader. All the headlines are super easy. They’re things that are shareable, so it’s not too complex. It’s like, ,”Hey cool, how to biohack your vegetable. How to …” What was this one? “How to biohack, detox and get a flatter midsection.” There’s a simple call to action with the URL that’s not clickfunnels.com/1234/ … It’s something that’s also benefit driven, like biohackers guide. It’s like, “Oh cool. There’s the guide. Speaker 12:        Do you boost these or no? Russell Brunson:               Yeah, I’ll talk about that in a sec. Speaker 12:        And you can boost with a URL? You can do that? Okay Russell Brunson:               Yep. I’ll talk about kind of that strategy here in a second. Can the video structure, typically this is the structure. They’re usually three to five minute videos. The first 15 seconds is like, “Hey. I’m Anthony DeClemente.” Then, if you have a cold like me, so I’m, “Hey, I’m Russell Brunson. My fellow funnel hackers, I want to talk to you about whatever.” Calling them out. Then the next thing is, this is … We ask people to share like, “Hey, if you like this video, at the end of it if you can please share it, that way I know if you like this content, and I’ll make more like this. If you don’t like it, don’t share it and I just won’t make any more like this.” Some people are like, that’s how they’re voting if they like it, by sharing. Which is huge. The first 15 seconds, we tell them to share it if they like it, we ask them to do a favor like, “Hey, if you thought this was awesome, share it. That way I know.” Huge thing. Then, four minutes of teaching. I would say teaching/telling epiphany bridge stories is more important. Telling a good story. The end of it, a call to action to whatever it is your front end things is. “Go get my free books.” Anthony, every single day, he’s showing one biohack, and then “Hey, go get my book Biohackersguide. Com.” Then down here, the very first post … As soon as he starts a video … When you first do a video , first it goes out to your fan page, right? Anthony has zero people on his fan page, the first probably hundred videos, right? Nobody was there. He just did it, and then as soon as it’s done, then what our guys will do, they’ll come in the very first post. We try to post the link to the actual offer, so that everyone sees that initially. It’s pulls in a picture of the product, stuff like that. Somebody manually is adding that in. Now, because he’s got more of a following, as soon as he starts a thing, someone goes in and posts it really quick as the first comment, so it sticks there, then it goes live. What we do is typically, for each of these videos it goes live, we put about five bucks behind it, just to see what’s going to happen. If you’ve got more of an audience initially, you don’t put money behind it. If you have zero audience initially, you put about five to 10 bucks behind it, just to see which ones get some traction. Then as soon as one thing gets traction, the way that we judge traction is right here, is the ration. It’s the 1% share to view ratio. How many people viewed it and how many people shared it? As soon as you get 1% share/view, we call that internally it’s a force to viral video, which means I can spend as much money as I want and it’s going to go viral and it’s going to make us a bunch of money. About one out of 10 hit that number, and then we dump as much money as we want or can or need to behind that and it’ll just kind of blow up. For me, this is … the biggest thing I can give you guys is this. Speaker 12:        Is the 1% based off of views? Russell Brunson:               It’s the ratio of views to shares. Speaker 12:        Views to shares. Russell Brunson:               This video’s got 1.4 million views. Its got 10,000 shares, so it’s 1%. Speaker 12:        [inaudible 01:06:19] Russell Brunson:               Huh? Speaker 12:        [inaudible 01:06:23] Russell Brunson:               We’re not mathematicians, we’re marketers. You are definitely way smarter than me. It looks like one to me. It’s a ball park. If it’s close, we’re going to blow it up. That’s kind of about what we’re looking at. Then we can promote it. What’s cool about this, if you think about everything we talked about earlier, right? We talked about traffic temperature up here, right? What’s cool about these videos is that, every video, you’re learning what people respond to and what they don’t respond to. We realize like, “Wow, they actually care about biohacking vegetables. Let’s do more things like that, cause they shared it.” You’re able to speak to different times. You can speak sometimes in techno babble and you’re going to boost … It may not do as good, but you’re going to boost it to different audience. For me, I might do a Facebook live talking about funnels for network marketers and I do it and nobody on my page cares, but now that video, that ad’s done and my guy will blow up all the network marketing companies, and then boom. We get all the network marketers to come underneath us. I might do one, funnels for real estate agents. Funnels for … I’m just, it’s like carving out little pieces of the market you can then target differently. It also helps you figure out what people actually care about, what they’re listening to, what they click on, what they share. As of right now, this is such a big piece of our strategies, because we’re learning so much so fast. I mean, I could write a thousand surveys and not get the same data we get from just doing a daily video, every single day, consistently, consistently, consistently doing it. Russell Brunson:               From the funnel side, those are the keys you guys, and hopefully that helps a lot. Speaker 16:        [inaudible 01:10:05] Russell Brunson:               Am I allowed to celebrate something? Just kidding. We do an event once a year, that’s … Tony Robbins is our key note this year and it’s basically me on stage, with a bunch of our … [inaudible 01:10:18] difference. Me on stage and then we’ve got people that are click funnels members who are doing it in different markets. We got a really cool couple, Brandon and Kayla. They’re in the fitness industry. They sell $149 product. All they do is Facebook lives. In fact, they do an entire webinar pitch on Facebook live and they’ll do … During a live Facebook live, they do 150,000, 200,000 dollars live on it, and they boost it afterwards and do five, six, seven hundred thousand dollars. I’ve done … Jason talks about webinars later today. Speaker 17:        That’s incredible. Russell Brunson:               Doing, if you do a whole bunch of these viral videos like this on your Facebook live, and you’re building an audience and stuff’s coming that’s really, really good, then you come in and you do your entire webinar. I’ve done three Facebook lives that were me doing my entire webinar live and in front of everyone, just talking. Al of it over a quarter million dollars in sales, cause it’s just engagement and live and it’s really fun. A lot of cool ways you can use that. Anyway. I hope that helps you guys and … Speaker 18:        That’s awesome. That was good. Thank you.

Michael Pasha discusses his interview with Tim Erway, Dave Chesson and Matt Ragland. He also shares his takeways from a Tony Robbins interview with Internet Ballers John Reese and Frank Kern on having a mindset of success.

Ceo of Elite Marketing Pro, Tim Erway, explains the five lessons he learned that started him on the path toward success. Tim also explains the importance of focusing on adding value instead of making money.

I love Internet marketing. I love the IM community. I truly do. But all this talk about time freedom pisses me off. Why? Because most marketers who yap about freedom this and travel that don't actually live their dream lifestyle... unless their dream lifestyle is locking themselves up in their hotel room and working their asses off. The marketers who make the most work the hardest. Some are open about it. They love what they do and they're proudly releasing products, coaching clients and producing trainings. These are the marketers I truly respect. But most are just full of it. They talk about how they get to wake up on the beach to a bunch of commission notifications in their mailbox. But they never talk about skipping lunch the day before to meet a deadline or get on the phone with a client in crisis. Which is why I invited Tim Erway as special guest on the all new List Building Lifestyle. The guy actually makes seven figures and has a life. Discover how you can too now.

I love Internet marketing. I love the IM community. I truly do. But all this talk about time freedom pisses me off. Why? Because most marketers who yap about freedom this and travel that don't actually live their dream lifestyle... unless their dream lifestyle is locking themselves up in their hotel room and working their asses off. The marketers who make the most work the hardest. Some are open about it. They love what they do and they're proudly releasing products, coaching clients and producing trainings. These are the marketers I truly respect. But most are just full of it. They talk about how they get to wake up on the beach to a bunch of commission notifications in their mailbox. But they never talk about skipping lunch the day before to meet a deadline or get on the phone with a client in crisis. Which is why I invited Tim Erway as special guest on the all new List Building Lifestyle. The guy actually makes seven figures and has a life. Discover how you can too now.

Show 83 Tim Erway Web TV Show For Business Owners/Network Marketers & Entrepreneurs online, business, marketing, entrepreneur, show, business plan, business ideas

Be a fly on the wall as Vince Reed masterminds with 8-Figure Earner and Elite Marketing Pro Founder Tim Erway. Discover the secret to building a profitable online business.