List Building Lifestyle With Igor Kheifets

Fear has a way of looking bigger from a distance. But when life shoves you right into it, you find out it's not the end. In this episode, I share how those moments, as brutal as they feel, can strip away old baggage, unlock unexpected breakthroughs, and take your inner game to the next level… if you're willing to let go and move forward, this is for you

What if the real power of copywriting… has nothing to do with writing? Most marketers are still chasing headlines and hooks, meanwhile, Stefan Georgi is building AI-powered businesses, writing billion-dollar sales copy, and reinventing what it even means to be a copywriter. In this episode, we get real about: Why copy is no longer about clever phrasing, but clear thinking, the fatal mistake freelancers and business owners make with AI, and why “slow” is no longer a pace, it's a liability Plus, Stefan shares how losing $250K on a skincare brand made him double down on the one skill that still gives you an edge, speed. So if you're a copywriter, marketer, or offer owner trying to stay relevant while the game changes under your feet… Grab your coffee, silence the noise, and hit play, this might just rewire how you think about selling in the AI age.  

Most people think success online comes from never messing up. Truth is, the top players screw up just as often, they just refuse to stay down. In this episode, I share the quiet habit that gets high achievers moving again fast, and how it creates the kind of momentum most people never reach.

Before Dave Dee was one of the top names at GKIC, he was a struggling entertainer trying to figure out how to get more gigs. Then he discovered Dan Kennedy… and everything changed. In this episode, we dive into Dave's wild journey from mentalist to CMO, his $330K breakout session that shocked the room, and the real reason most webinars fail before they even start. If you sell anything using presentations, this one's packed with hard-earned insights and zero fluff. You'll walk away seeing the art of selling through a whole new lens.  

There's nothing wrong with loving tech. But if you're spending hours tweaking funnels and automations and still not making money, this one's for you. I'm breaking down why tech doesn't pay the bills, what it actually does, and how to stop hiding behind busy work that keeps you broke.  

Ever wonder why some people never change, no matter how many books they read or goals they set? In this episode, I share the one skill that changed everything for me: reframing. From crappy beliefs about weight and money to the angles I now use in my marketing, I break down how shifting your lens can shift your whole life.  

What if the fastest path to authority isn't years of experience, but the willingness to ship what others are too afraid to publish? Today I'm sitting down with Csaba Borzási, the copywriter who transformed from student to expert by breaking down legendary sales letters and teaching what he learned, proving that authority is claimed, not granted. We dive deep into how Csaba built his authority through daily sales letter breakdowns, why he replaced 80% of his lead magnets with a single filtering book, and the neuroscience behind his "Belief Shifting Emails" that rewire subscriber brains. Plus, the truth about AI copywriting that most experts won't reveal, and how Csaba leverages it without losing his human edge. This might just change how you think about authority, email marketing, and why perfect is the enemy of shipped. Hit play and let's go.

Ever feel like “best practices” are just a fancy way of saying “do what everyone else is doing”? In this episode, I break down why that's usually the worst advice you can follow. From welcome emails to school systems, I share why following the crowd might be the very thing holding you back, and how doing the exact opposite can get you ahead.

When I finally stopped trying to figure things out on my own… everything changed. Not because I found some secret formula, but because I found the right people. In this episode, I share how surrounding myself with the right people flipped the switch on my business, my habits, and my whole direction, and why your environment might be the real reason you're stuck.

You don't need a brand-new niche to succeed. You just need a fresh way in. Today, I'm showing you how to spot the hidden potential in markets most people overlook, and how the right twist on a proven offer can be your unfair advantage.

Some people spend their whole lives chasing success… and pushing it away at the same time. Not because they're lazy. But because deep down, they believe they don't deserve it. In today's episode, I'm pulling back the curtain on the hidden beliefs that quietly sabotage your money, momentum, and motivation.

What do Microsoft, birthday party magic tricks, and Trump-style marketing have in common? Jack Turk. In this episode, we unpack his wild journey from writing tech manuals for Age of Empires to becoming a magician and then head copywriter at GKIC. We dive into why Trump's media playbook works, what most marketers get wrong about messaging, and why speed still beats perfection. Whether you love or hate the guy, there's a lot to learn, and Jack breaks it down with sharp insight and zero fluff.  

Ever heard the advice “act like your future self”? Sounds smart… but is it actually useful? In this episode, I unpack what that really means, when it helps, when it totally backfires, and how to use it without losing touch with the present. Let's talk about goals, growth, and the weird non-linear path to success.  

Some people chase a dream. Others run from a nightmare. In this episode, I share the vision that pushes me out of bed at 5 a.m, why I'm okay sacrificing deals for football practice, and the uncomfortable truth that drives almost everything I do, both as a founder and a father.  

In this episode of The ListBuilding Lifestyle, I'm joined by Keala Kanae, former full-stack marketer behind a $20M/year biz opp empire, who walked away from it all after realizing something wild: His most successful students weren't just doing the tactics…They were doing the inner work.  We dig into: Why do your goals keep losing to your values? The real reason discipline fails you and How to unlock insane clarity, drive, and follow-through without hustle or hype?  I also share a personal story about back pain, football, and how aligning with your values makes hard things effortless. This episode hits deep, hit play and unlock your Power Code.  

What if the success you chased for years... is the very thing that throws you off track? In this episode, I'm pulling back the curtain on a trap nobody warns you about, the hidden downside of “making it.” From the moment the money and time show up, so do the distractions, the bad calls, and the pressure to chase every shiny thing. I'll break down the “winner's curse,” how it ruins smart businesses, and what I've done to stay sharp and keep growing while others burn out.  

Some people stay busy for years and never move. Others get clear on what they want, and everything shifts. In this episode, I share how one guy went from chasing five things at once to building 20 income streams, why hustle without direction leads nowhere and how emotional fuel beats willpower every time.  

Ever feel like you're posting non-stop but no one's buying? In this episode, I sit down with Garin Etcheberry, founder of Lazy Longform and Sixty Second Shows, to dismantle the idea that going viral equals getting paid. We dive into why viral content kills trust, how to build binge-worthy media that sells, and how to create content that fuels your list, not just your ego. Garin shares wild behind-the-scenes stories from working with Mike Dillard and James Altucher, to helping a Miss Olympia open up about body image. If you're ready to stop chasing likes and start building a brand that converts, grab your coffee and hit play.

Success doesn't come from motivation, hacks, or working around the clock. It comes from knowing what matters… and doing it, even when you don't feel like it. In this episode, I'm breaking down the habits and decision filters that keep me focused, productive, and clear, while the rest of the world stays busy being busy.

What if the key to breaking free from burnout and overwhelm wasn't what you think? I found myself trapped in old habits, shutting down, avoiding, losing control, until something surprising showed me the hidden patterns behind it all. In this episode, I reveal how AI, of all things, became the unexpected tool that helped me unravel those blocks and reclaim my focus, my energy, and my life.

Most people think success comes from hustling harder. But I've learned it's more about protecting your energy than pushing through. In this episode, I'm sharing how I structure my day, guard my focus, and avoid draining distractions, so I can actually get important stuff done without burning out.  

What if getting unstuck wasn't about thinking harder, but asking better questions? In this episode, I share how one simple tool helped me cut through weeks of indecision in minutes, and why it's changed the way I handle tough choices, tricky conversations, and everything in between.  

We've been told that generosity builds credibility, but in the expert space, that's not always true. In this episode, we explore why giving too much, too freely, can quietly chip away at your positioning, and what actually signals real authority in the eyes of your audience.  

I used to believe that getting ahead meant doing more, more hours, more hustle, more boxes ticked. But no matter how much I crammed into my day, it never felt like I was actually moving forward. In this episode, I break down why the endless to-do list is a trap, how most of what we call “work” doesn't really move the needle, and the simple shift that helped me work less, get clear, and finally see real progress.  

Ever ignored a message for a couple of days and ended up in a drama you never asked for? This episode starts there, but it's really about something deeper: the quiet cost of always being available, the fear of being misunderstood, and why choosing yourself first, even when it feels selfish, might be the only way to actually move forward.  

What if sticking to your goals had nothing to do with motivation, and everything to do with what's non-negotiable to you? In this episode, I break down how tying your goals to the things you simply won't compromise on, can completely change how you show up and follow through, how to find your own North Star, and why the most successful people aren't actually busier, they're just more focused. If you've ever felt scattered or off-track, this one's for you.

Fear got me out of poverty and built me a good life. But now, with no fire to fight, I'm stuck with a system that doesn't know how to run on peace. In this episode, I open up about what happens when the fire that got you here starts to burn out, why comfort can be just as dangerous as struggle, and how I'm trying to break the cycle for my kids, so they can build, not just escape.  

Most people try to teach their way to authority, and wonder why no one listens. In this episode, I'll show you how to lead with infotainment instead. I break down how radical honesty, creating your own language, and calling out popular BS can instantly set you apart and make your audience see you as a voice worth following, not just another online educator.

Most people think teaching builds trust, but what if it's actually killing your sales? In this episode, I'll explain why being too educational turns you into the friend-zoned marketer… and how to flip the script with infotainment so people actually want to pay you. Let's get into it.

Most people wait until the fear goes away before they take action. But that's the mistake. Courage doesn't come before doing the thing, it comes because you do the thing. In this episode, I break down how self-doubt doesn't have to stop you, it just means you're about to grow. If you're tired of waiting to "feel ready," this one's for you.

What if the thing you're most scared to do is exactly what you need to do to grow? In this episode, I break down why so many people get stuck, and how doing the one thing that freaks you out the most can level up your business and your life. growth isn't about the result, it's about facing the fear and doing it anyway. This one's short, but it'll make you rethink everything you know about progress.  

Ever cringe at your own videos, dread emailing your list, or freeze when it's time to pitch? Same here, and that's exactly what we're breaking down today. From my first squeaky‑voiced videos to bombing phone sales, I'll share the awkward reps that toughened me up and, eventually, paid off big. If fear of judgment keeps you silent, this episode is for you  

Ever wondered why some of the biggest companies in history became wildly successful, even when their products were far from perfect? In this episode, I'm breaking down why perfection is overrated, how billion-dollar companies are launched with flaws, and why your next move doesn't need to be perfect, it just needs to happen. Whether you're building a business, launching a product, or just trying to grow, this is for you.  

Sometimes, the way forward isn't about big breakthroughs, it's about one clear, intentional move. In this episode, I talk about why you don't need to hit reset to change your direction. You just need one good decision. We'll get into how to find it, why wisdom now matters more than information, and how momentum starts the moment you take action.  

Ever had everything you built feel like it collapsed overnight? That was me, my 100k email list? Gone. My $3,000-a-day machine? Dead. I had a full-on kitchen-floor breakdown. But three days later, I bounced back, harder. Thanks to my team, some scrappy thinking, and a lesson that every entrepreneur needs: setbacks aren't the end, they're a reset. A brutal, necessary GPS recalculating moment. If you've ever felt stuck, wrecked, or ready to quit when life hits hard, this one's for you.  

Ever notice how growing a business ends up growing you too?  In this episode, we dive into how building a business from the ground up forced real personal growth, challenged old beliefs, and helped let go of habits that were holding things back. From dropping the victim mindset to taking full responsibility, this conversation is packed with lessons every entrepreneur needs to hear. Let's dive in!  

What if I told you your team isn't lazy… your business is just poorly designed? In this episode, I share the messy, frustrating road of learning how to lead, the painful cost of poor systems: missed deadlines, shady freelancers, and hacked accounts, and the uncomfortable truth: most of your team won't care as much as you do. But once I stopped fighting that and built around it, everything changed. If leadership's ever left you burnt out, pissed off, or ready to walk away, this episode is for you.  

Ever blamed bad luck when life smacks you in the face? I used to think the universe had some personal vendetta against me, until I realized that mindset was keeping me stuck. In this episode, I'm sharing how I stopped playing the victim, ditched superstitions, and learned how to take control of every situation. I'm also talking about how I'm raising my kids to think differently, so they never fall into that same trap. Tune in and learn how to flip the script and take your power back

You know that feeling when you “make it” but still feel stuck? I've been there. I started out chasing $100 days, then $1,000 days … until I realized money alone wasn't filling the gap. Success isn't a fixed destination. Chasing bigger numbers eventually made me question everything. In this episode, I break down how my definition of success changed—from chasing income to chasing freedom, emotional peace, and becoming the kind of man my kids can look up to. I'll also share why building a business that runs without you, protecting your sanity, and stepping up as a real role model is the real win. If you've ever wondered what success really looks like beyond the bank account, this one's for you.  

Ever feel stuck staring at a blank page or a problem with no clear solution? In this episode, we dive into how limitations aren't the enemy, they're the launchpad for creative problem-solving. I'll share some powerful books that changed how I see problems forever, from thinking in “3D chess” to learning how one dentist literally rolled out an outrageous solution using limos! We also explore mindset shifts that help you break through self-imposed limits, stop playing the victim, and start seeing obstacles not as roadblocks, but as the actual path forward. So, hit play and let's turn your next problem into your biggest breakthrough yet.  

Journaling turned me into a better sales writer but left my personal problems unsolved. I'd write for hours, unpacking old wounds and mental blocks, thinking awareness alone would fix them but it didn't. In this episode, I share how I moved beyond just “talking” about problems to finally solving them, and why these skills might be your missing piece too.  

Everyone talks about chasing money for freedom, but what happens when you actually get there? This episode dives into the raw, messy truth of building a life on your own terms. It's about what comes after the money. I'm sharing the side of success no one really talks about: control, fear, emptiness, cults, depression… and what it really takes to feel free. But through it all, there's a powerful lesson in resilience, growth, and finding your true self when the dust finally settles. If you've ever felt lost, even after hitting your goals, this one's for you.  

In this episode, I'm joined by the “World's Most Disciplined Man,” Craig Ballantyne, a performance coach, bestselling author, and the guy who's helped thousands of entrepreneurs cut through the noise and take back control of their lives. Craig is here to flip the script on everything you think you know about discipline, productivity, and focus. We dig into why most people stay stuck, even when they're grinding hard. From chasing trends to falling for distraction traps, Craig breaks down how we lose sight of what truly matters, and how to get it back. He offers a new lens on what real success and freedom actually look like. If you're tired of doing "all the right things" and still feeling stuck, this is mentorship at its finest, and you won't want to miss it.  

Failure isn't the opposite of success, it's part of it. I learned this firsthand when I lost an AWeber account with 100,000 emails overnight. But that setback forced me to rethink my approach, leading to better results with a smaller list and ultimately opening doors to even bigger opportunities.  In this episode, we'll break down why failing fast accelerates learning, and how to reframe setbacks as stepping stones. Stay tuned.  

Have you ever found yourself trapped in a cycle of guilt, punishing yourself over mistakes big or small? In this episode, I share my personal journey of struggling with self-criticism, shaped by a tough upbringing where even minor missteps meant standing in the corner to “reflect” on what I'd done. But here's the breakthrough: staying stuck in shame doesn't serve you, it only holds you back. I'll explain how I learned to let go of that weight and shift my focus to what truly matters. If you're ready to stop beating yourself up and start moving forward with confidence, this episode is for you  

Have you ever wondered how a turbulent past can lead to a transformative future? In this episode, I'm thrilled to welcome Patrick Stiles, the founder and CEO of “Vidalytics”, a revolutionary video hosting and analytics platform. Tune in as Patrick shares his inspiring story of reinvention, valuable lessons from failure, and insights into the current state of video marketing. From debunking myths about VSL lengths to strategies for optimizing video funnels, this conversation will leave you inspired to rethink your approach to video and life itself.  

I used to think marketing was about who could shout the loudest, until I got tired of shouting. That's when I discovered the quiet power of simply understanding people. There's a 27-word key that unlocks what your audience actually cares about. Not features. Not benefits. But the five things every human thinks about constantly. Today I'm sharing how I went from salesman to storyteller, and why admitting what your product can't do might be the smartest pitch you'll ever make.  

Ever had one of those days where you just can't seem to get going? Maybe it's because your morning got derailed, or something's weighing on your mind. But here's the thing: over time, I've figured out a trick to pull myself out of that slump. And no, it's not about waiting for motivation to magically appear. It's about doing something so simple, so small, that you might not believe it could actually work. Stick around  

Have you ever poured your heart into a lead magnet, only to hear… crickets? It's frustrating, right? But here's the thing: the best lead magnets don't just offer solutions, they tap into the raw emotions and real struggles of your audience. I've been there, done that, and figured out how to make it work. In this episode, I'm breaking down how to create lead magnets that don't just attract attention but bring in the "right" kind of attention. Stick around, I'll walk you through the exact thought process that turned my approach around and can do the same for you.

What would you have left if your entire business vanished tomorrow? Most people chase wins that disappear fast, but I've built assets that stick. In this episode, I break down the three investments that saved me and still pay off daily. One is a skill no one can steal, one is worth more than gold, and one lets me work smart. If you want to know what really lasts in business, this is where you find out.  

The best storytellers aren't novelists or screenwriters. They're bartenders, cab drivers, and marketers who know how to make you feel something with just a few words. In this episode, I'll show you how to think like them, collect powerful stories from everyday life, and use them to turn your emails into money printers, even if you've never seen yourself as a storyteller. Once you see how simple it really is, you'll never run out of things to say.