Igor Kheifets List Building Lifestyle

Most webinars fail for one simple reason: they deliver good info but zero urgency. I learned that the hard way, getting standing ovations while my audience walked away and did nothing. In this episode, I break down why drama and stakes matter more than content, and how to present information in a way that actually makes people act.  

What trips most people up isn't lack of knowledge, it's pushing through when motivation is nowhere to be found. In this episode, I share how I reframe those moments so I stop fighting myself, tap into what actually matters to me, and get things done without relying on willpower alone.

Ever notice how some people can't change no matter how many books they read or habits they try to build? It's not laziness or lack of willpower, it's the self-image running the show behind the scenes. In this episode, we get into why that hidden script is so powerful and what it takes to rewrite it, tune in for more!  

Eighteen years ago, one strange little sales page hijacked my brain and never let go. It made me believe my laptop could set me free, and I've been chasing that idea ever since. In this episode, I unpack that story and what it teaches us about messages that last.

When I'm stuck on a copy, I don't brainstorm alone, I pull in four of the greatest minds in the history of marketing. Through AI, I tap into Halbert, Bencivenga, Carlton, and Kennedy in what I call the “Four Legends Technique.” In this episode, I'll show you how it works, and why it's like having a dream team of copywriters at your fingertips.  

Most affiliates copy and paste the same swipes everyone else is using, and wonder why nothing works. My first big win came when I did the exact opposite. In this episode, I'll share the story behind that breakthrough, and how you can use AI to create emails that actually stand out, tune in for more.  

What separates a campaign that prints money from one that goes nowhere? In this episode, I reveal the surprising power of the “big idea,” share stories of how it's shaped billion-dollar brands, and show you how to uncover the kind of angle that can change everything.

You know, there's a master key that unlocks pretty much all your conversions. It's not about working harder; it's about getting two things right from the start. And today, I'm showing you how to turn your offer into something so compelling, your customers will be bragging about it.  

Ever notice how people talk about money like it always comes with a trade-off? As if getting rich automatically means you'll burn out, ruin your health, or wreck your relationships. In this episode, I'm breaking down that hidden belief; and why it sabotages success before it even starts, tune in.  

Most people see money as the reason for stress and fights. I learned to see it as nothing more than a number, and that shift turned problems into peace. In this episode, I share the real story behind how money stopped being the enemy in my life.  

Feeling drained without seeing any real changes in your life? That's usually not about working harder, it's about chasing the wrong thing without even knowing it. In this episode, I'll show you how to lock onto what actually matters, and why that shift can make procrastination, distraction, and excuses disappear almost overnight.

Bigger isn't always better. In this episode, I break down why chasing “more” can wreck your business, and what real scaling looks like when you want growth without the grind, let's dive in.  

What if burnout isn't the result of too much work, but of the wrong kind of recovery? I used to believe sleep was the magic fix. But I've learned that real energy doesn't come from doing nothing, it comes from doing the right things. In this episode, we'll explore the hidden forces that quietly drain you, and the unlikely rituals that truly refill your tank. Energy isn't a battery you slowly drain, it's a fire you can learn to spark, anytime, anywhere. And when you master that, burnout stops being a dead end… and turns into the doorway to your next chapter, tune in for more.  

What if burnout isn't the result of too much work, but of the wrong kind of recovery? I used to believe sleep was the magic fix. But I've learned that real energy doesn't come from doing nothing, it comes from doing the right things. In this episode, we'll explore the hidden forces that quietly drain you, and the unlikely rituals that truly refill your tank. Energy isn't a battery you slowly drain, it's a fire you can learn to spark, anytime, anywhere. And when you master that, burnout stops being a dead end… and turns into the doorway to your next chapter, tune in for more.  

Fear has a way of looking bigger from a distance. But when life shoves you right into it, you find out it's not the end. In this episode, I share how those moments, as brutal as they feel, can strip away old baggage, unlock unexpected breakthroughs, and take your inner game to the next level… if you're willing to let go and move forward, this is for you

What if the real power of copywriting… has nothing to do with writing? Most marketers are still chasing headlines and hooks, meanwhile, Stefan Georgi is building AI-powered businesses, writing billion-dollar sales copy, and reinventing what it even means to be a copywriter. In this episode, we get real about: Why copy is no longer about clever phrasing, but clear thinking, the fatal mistake freelancers and business owners make with AI, and why “slow” is no longer a pace, it's a liability Plus, Stefan shares how losing $250K on a skincare brand made him double down on the one skill that still gives you an edge, speed. So if you're a copywriter, marketer, or offer owner trying to stay relevant while the game changes under your feet… Grab your coffee, silence the noise, and hit play, this might just rewire how you think about selling in the AI age.  

Most people think success online comes from never messing up. Truth is, the top players screw up just as often, they just refuse to stay down. In this episode, I share the quiet habit that gets high achievers moving again fast, and how it creates the kind of momentum most people never reach.

Before Dave Dee was one of the top names at GKIC, he was a struggling entertainer trying to figure out how to get more gigs. Then he discovered Dan Kennedy… and everything changed. In this episode, we dive into Dave's wild journey from mentalist to CMO, his $330K breakout session that shocked the room, and the real reason most webinars fail before they even start. If you sell anything using presentations, this one's packed with hard-earned insights and zero fluff. You'll walk away seeing the art of selling through a whole new lens.  

There's nothing wrong with loving tech. But if you're spending hours tweaking funnels and automations and still not making money, this one's for you. I'm breaking down why tech doesn't pay the bills, what it actually does, and how to stop hiding behind busy work that keeps you broke.  

Ever wonder why some people never change, no matter how many books they read or goals they set? In this episode, I share the one skill that changed everything for me: reframing. From crappy beliefs about weight and money to the angles I now use in my marketing, I break down how shifting your lens can shift your whole life.  

What if the fastest path to authority isn't years of experience, but the willingness to ship what others are too afraid to publish? Today I'm sitting down with Csaba Borzási, the copywriter who transformed from student to expert by breaking down legendary sales letters and teaching what he learned, proving that authority is claimed, not granted. We dive deep into how Csaba built his authority through daily sales letter breakdowns, why he replaced 80% of his lead magnets with a single filtering book, and the neuroscience behind his "Belief Shifting Emails" that rewire subscriber brains. Plus, the truth about AI copywriting that most experts won't reveal, and how Csaba leverages it without losing his human edge. This might just change how you think about authority, email marketing, and why perfect is the enemy of shipped. Hit play and let's go.

Ever feel like “best practices” are just a fancy way of saying “do what everyone else is doing”? In this episode, I break down why that's usually the worst advice you can follow. From welcome emails to school systems, I share why following the crowd might be the very thing holding you back, and how doing the exact opposite can get you ahead.

When I finally stopped trying to figure things out on my own… everything changed. Not because I found some secret formula, but because I found the right people. In this episode, I share how surrounding myself with the right people flipped the switch on my business, my habits, and my whole direction, and why your environment might be the real reason you're stuck.

You don't need a brand-new niche to succeed. You just need a fresh way in. Today, I'm showing you how to spot the hidden potential in markets most people overlook, and how the right twist on a proven offer can be your unfair advantage.

Some people spend their whole lives chasing success… and pushing it away at the same time. Not because they're lazy. But because deep down, they believe they don't deserve it. In today's episode, I'm pulling back the curtain on the hidden beliefs that quietly sabotage your money, momentum, and motivation.

What do Microsoft, birthday party magic tricks, and Trump-style marketing have in common? Jack Turk. In this episode, we unpack his wild journey from writing tech manuals for Age of Empires to becoming a magician and then head copywriter at GKIC. We dive into why Trump's media playbook works, what most marketers get wrong about messaging, and why speed still beats perfection. Whether you love or hate the guy, there's a lot to learn, and Jack breaks it down with sharp insight and zero fluff.  

Ever heard the advice “act like your future self”? Sounds smart… but is it actually useful? In this episode, I unpack what that really means, when it helps, when it totally backfires, and how to use it without losing touch with the present. Let's talk about goals, growth, and the weird non-linear path to success.  

Some people chase a dream. Others run from a nightmare. In this episode, I share the vision that pushes me out of bed at 5 a.m, why I'm okay sacrificing deals for football practice, and the uncomfortable truth that drives almost everything I do, both as a founder and a father.  

In this episode of The ListBuilding Lifestyle, I'm joined by Keala Kanae, former full-stack marketer behind a $20M/year biz opp empire, who walked away from it all after realizing something wild: His most successful students weren't just doing the tactics…They were doing the inner work.  We dig into: Why do your goals keep losing to your values? The real reason discipline fails you and How to unlock insane clarity, drive, and follow-through without hustle or hype?  I also share a personal story about back pain, football, and how aligning with your values makes hard things effortless. This episode hits deep, hit play and unlock your Power Code.  

What if the success you chased for years... is the very thing that throws you off track? In this episode, I'm pulling back the curtain on a trap nobody warns you about, the hidden downside of “making it.” From the moment the money and time show up, so do the distractions, the bad calls, and the pressure to chase every shiny thing. I'll break down the “winner's curse,” how it ruins smart businesses, and what I've done to stay sharp and keep growing while others burn out.  

Some people stay busy for years and never move. Others get clear on what they want, and everything shifts. In this episode, I share how one guy went from chasing five things at once to building 20 income streams, why hustle without direction leads nowhere and how emotional fuel beats willpower every time.  

Ever feel like you're posting non-stop but no one's buying? In this episode, I sit down with Garin Etcheberry, founder of Lazy Longform and Sixty Second Shows, to dismantle the idea that going viral equals getting paid. We dive into why viral content kills trust, how to build binge-worthy media that sells, and how to create content that fuels your list, not just your ego. Garin shares wild behind-the-scenes stories from working with Mike Dillard and James Altucher, to helping a Miss Olympia open up about body image. If you're ready to stop chasing likes and start building a brand that converts, grab your coffee and hit play.

Success doesn't come from motivation, hacks, or working around the clock. It comes from knowing what matters… and doing it, even when you don't feel like it. In this episode, I'm breaking down the habits and decision filters that keep me focused, productive, and clear, while the rest of the world stays busy being busy.

What if the key to breaking free from burnout and overwhelm wasn't what you think? I found myself trapped in old habits, shutting down, avoiding, losing control, until something surprising showed me the hidden patterns behind it all. In this episode, I reveal how AI, of all things, became the unexpected tool that helped me unravel those blocks and reclaim my focus, my energy, and my life.

Most people think success comes from hustling harder. But I've learned it's more about protecting your energy than pushing through. In this episode, I'm sharing how I structure my day, guard my focus, and avoid draining distractions, so I can actually get important stuff done without burning out.  

What if getting unstuck wasn't about thinking harder, but asking better questions? In this episode, I share how one simple tool helped me cut through weeks of indecision in minutes, and why it's changed the way I handle tough choices, tricky conversations, and everything in between.  

We've been told that generosity builds credibility, but in the expert space, that's not always true. In this episode, we explore why giving too much, too freely, can quietly chip away at your positioning, and what actually signals real authority in the eyes of your audience.  

I used to believe that getting ahead meant doing more, more hours, more hustle, more boxes ticked. But no matter how much I crammed into my day, it never felt like I was actually moving forward. In this episode, I break down why the endless to-do list is a trap, how most of what we call “work” doesn't really move the needle, and the simple shift that helped me work less, get clear, and finally see real progress.  

Ever ignored a message for a couple of days and ended up in a drama you never asked for? This episode starts there, but it's really about something deeper: the quiet cost of always being available, the fear of being misunderstood, and why choosing yourself first, even when it feels selfish, might be the only way to actually move forward.  

What if sticking to your goals had nothing to do with motivation, and everything to do with what's non-negotiable to you? In this episode, I break down how tying your goals to the things you simply won't compromise on, can completely change how you show up and follow through, how to find your own North Star, and why the most successful people aren't actually busier, they're just more focused. If you've ever felt scattered or off-track, this one's for you.

Fear got me out of poverty and built me a good life. But now, with no fire to fight, I'm stuck with a system that doesn't know how to run on peace. In this episode, I open up about what happens when the fire that got you here starts to burn out, why comfort can be just as dangerous as struggle, and how I'm trying to break the cycle for my kids, so they can build, not just escape.  

Most people try to teach their way to authority, and wonder why no one listens. In this episode, I'll show you how to lead with infotainment instead. I break down how radical honesty, creating your own language, and calling out popular BS can instantly set you apart and make your audience see you as a voice worth following, not just another online educator.

Most people think teaching builds trust, but what if it's actually killing your sales? In this episode, I'll explain why being too educational turns you into the friend-zoned marketer… and how to flip the script with infotainment so people actually want to pay you. Let's get into it.

Most people wait until the fear goes away before they take action. But that's the mistake. Courage doesn't come before doing the thing, it comes because you do the thing. In this episode, I break down how self-doubt doesn't have to stop you, it just means you're about to grow. If you're tired of waiting to "feel ready," this one's for you.

What if the thing you're most scared to do is exactly what you need to do to grow? In this episode, I break down why so many people get stuck, and how doing the one thing that freaks you out the most can level up your business and your life. growth isn't about the result, it's about facing the fear and doing it anyway. This one's short, but it'll make you rethink everything you know about progress.  

Ever cringe at your own videos, dread emailing your list, or freeze when it's time to pitch? Same here, and that's exactly what we're breaking down today. From my first squeaky‑voiced videos to bombing phone sales, I'll share the awkward reps that toughened me up and, eventually, paid off big. If fear of judgment keeps you silent, this episode is for you  

Ever wondered why some of the biggest companies in history became wildly successful, even when their products were far from perfect? In this episode, I'm breaking down why perfection is overrated, how billion-dollar companies are launched with flaws, and why your next move doesn't need to be perfect, it just needs to happen. Whether you're building a business, launching a product, or just trying to grow, this is for you.  

Sometimes, the way forward isn't about big breakthroughs, it's about one clear, intentional move. In this episode, I talk about why you don't need to hit reset to change your direction. You just need one good decision. We'll get into how to find it, why wisdom now matters more than information, and how momentum starts the moment you take action.  

Ever had everything you built feel like it collapsed overnight? That was me, my 100k email list? Gone. My $3,000-a-day machine? Dead. I had a full-on kitchen-floor breakdown. But three days later, I bounced back, harder. Thanks to my team, some scrappy thinking, and a lesson that every entrepreneur needs: setbacks aren't the end, they're a reset. A brutal, necessary GPS recalculating moment. If you've ever felt stuck, wrecked, or ready to quit when life hits hard, this one's for you.  

Ever notice how growing a business ends up growing you too?  In this episode, we dive into how building a business from the ground up forced real personal growth, challenged old beliefs, and helped let go of habits that were holding things back. From dropping the victim mindset to taking full responsibility, this conversation is packed with lessons every entrepreneur needs to hear. Let's dive in!  

What if I told you your team isn't lazy… your business is just poorly designed? In this episode, I share the messy, frustrating road of learning how to lead, the painful cost of poor systems: missed deadlines, shady freelancers, and hacked accounts, and the uncomfortable truth: most of your team won't care as much as you do. But once I stopped fighting that and built around it, everything changed. If leadership's ever left you burnt out, pissed off, or ready to walk away, this episode is for you.