Podcasts about we all wear

Watch the video of this podcast here. After graduating from University with degrees in both commerce and clinical psychology, Adam began his career as a forensic psychologist in maximum security prisons, then headed into the world of advertising. He positioned himself as an expert by writing a book (“The Advertising Effect - How to Change Behaviour”) and landing some TV appearances. When Troy asked him if he needed to overcome any self-doubt in order to do this, Adam replied that surprisingly, he had no problems with it. He believes that being different is sometimes better than being right. And that people often want to hear a new or different opinion to break through all the noise out there. And luckily, Adam claims to have both an opinion and a voice! Ten years ago, it dawned on him that both psychology and advertising are in the business of changing behaviour. He has fascinated by this and wanted to explore it further. Adam explains that he has a love/hate relationship with consumerism. He explains that advertising is good for the GDP, but on the other hand, it creates anxiety, depression and false promises. The idea of becoming a consumer psychologist meant that “...the more I talk, the more I can inform people on how marketing and advertising works, how they try to change your behaviour and what you can do about it.” How to Influence People’s Behaviour Troy asked Adam for some tips on how we can start influencing potential customers’ behaviour. They briefly touched on Robert Cialdini’s principles of persuasion and Adam said that it doesn’t matter who you follow, the important thing is to set yourself a foundation of how humans work, then build into that. If you like a framework, stick to it. Adam has found that the two key factors in consumer behaviour change are: 1) Motivation 2) Ease If you graph these components on an X and Y axes, you can see that the higher the motivation and higher the ease, the more likely people are going to do what you want them to do. As a marketer, it’s difficult to increase someone’s ‘motivation’, so the aim is to increase the consumer’s ‘ease’ of choosing you over a competitor. The exception to this would be aiming to increase ‘motivation’ by creating something desirable enough that there aren’t any competitors. Adam and Troy discuss the “Share a Coke” campaign as a perfect example of the above strategy. It’s the campaign where Coke asks you to buy a Coke for a friend. This was one of the most successful campaigns Coke has ever rolled out. Adam attributes it’s success to the fact that Coke is asking people to do them a favour - enlisting the principle of reciprocity. Consumers get a sense of ownership and are rationalising Coke as being worthy of buying for a friend. At the 15 minute mark of the interview, the boys discuss the Australian Jeep campaign - another hugely successful marketing campaign that Adam was involved in developing. The premise of the campaign was to make an extraordinary purchase sound ordinary. Interestingly, although this has been the most successful social campaign in Australia, no money was spent on social media advertising at all! (See the shownotes for links to the ads.) Back to Adam’s tips for how a brand can influence consumerbehaviour… Firstly, Adam says to ignore the consumer and think about what you want to stand for. Build your assets and communicate what it is you want your company to stand for - your proposition and goals. You need this to be crystal clear. Once you understand this and are fully consistent with your suite of assets, only now should you start to think about how you are going to market your product or change behaviour. To do this, you need to ask the following questions:  - What’s my business goal?  - Whose behaviour do I have to change to reach my goal?  - What are the barriers between motivation and ease to achieve these goals? Finally, you can work on developing your strategies from these answers. On Thinkerbell… Thinkerbell’s proposition is: Measured magic - scientific enquiry meets hard-core creativity. Adam loves ideas and creativity and finds the whole advertising world fascinating. He gets so much satisfaction from building an agency from the ground up - developing the name, the logo, finding a suite of clients etc. He thrives in mess, chaos and being unstructured (which kind of goes hand in hand with starting a business!) and believes that when starting a business, it comes back to being clear about what you stand for “...then so much of your decision making is taken care of.” Tune into the 26:30 mark of the interview where Adam gives some sage advice on owning and embracing your weaknesses. “Don’t try too hard to get it all perfect.” This was such a fascinating interview! If you want to hear more about Adam’s experience you can listen to his podcast interview with Troy’s wife Amy of the “We All Wear it Differently” podcast. Be sure to leave us a comment and let us know your take on the conversation. Time to go elevate!

This is Episode 8 of the Q and A series with psychologist Moshe Lang.  Moshe Lang is one of Australia’s best known family therapists, a renowned author and teacher. He has been practicing psychotherapy for over 52 years and is insatiably curious, and wonderfully wise. Every fortnight WAWID listeners send me questions that Moshe generously answers. These questions can be be about anything to do with his journey, therapy or the field of mental health ore generally. If you have a question we'd love to answer it! This weeks questions from WAWID listeners are: Developmental trauma is currently at the forefront of research with better understandings of how trauma can effect childhood development. In your experience as a family therapist, what is the most important focus for families who are dealing with a child with complex trauma? Terra (Canada) Moshe, what do you think about guilt? Is it real, is it useful? Should one have it?  How is it enabling or impeding?  And what's it's relationship  to shame, particularly in a family context?  Any thoughts on this? Emily (Germany) For more information on Moshe Lang check out the show notes or listen to his 3-part episode on We All Wear it Differently. This episode was sponsored by the ANZ ACBS 2016 Conference in Melbourne between 5-9th November .  If you’re interested in Acceptance Commitment Therapy (ACT), Compassion and Mindfulness check out their website for further details! This year they have pre-conference workshops that will appeal to a broad range of practitioners: Dr Dennis Tirch - a world expert on compassion-based therapies Dr Matt Villatte - an intensive training on values work to foster meaning and motivation, using clinical Relational Frame Theory principles (for background: http://drericmorris.com/2016/05/02/mtccreview/) Dr David Gillanders - an international expert in health psychology, presenting on acceptance, mindfulness and values applied to medical problems. All three pre-conference workshops are suitable for beginners and those on training courses, with a very competitive student rate to register!  

Welcome to episode 27 of We All Wear it Differently, a podcast for early career psychologists. This is Part 3 of a 3 part episode, because I recently had the pleasure of sitting down with my guest Moshe Lang, for over 2 hours in his private rooms where he’s practiced psycho-therapy for over 36 years. We discussed his 52 years of experience, as a therapist, author, and teacher. So, i’ve split this into 3 episodes so you too can pour yourself a cup of tea, and enjoy the journey with one of Australia Best known psychologists Moshe lang. Moshe is currently the Director of the Williams Road Psychotherapy Centre, formerly the Williams Road Family Therapy Centre, which he founded in 1979 and was the first independent family therapy centre in Australia. Moshe was born in Israel, and migrated to Australia as a young man in 1961 to study psychology at the University of Melbourne. Between 1965 and 1979 he was senior psychologist at the Bouverie Clinic and Director of Training. Moshe was the Foundation President of the Australian and New Zealand Journal of Family Therapy (1979-1988) and is a Past-President of the Victorian Association of Family Therapists (1982-1984). He has published extensively in the professional literature, and has been a regular commentator on issues associated with clinical psychology and family therapy. Moshe has is co-authored numerous books on family therapy and developed the Children's Depression Scale (CDS). Moshe is a naturally gifted storyteller, and chatting with him in his office over green tea was truly enlightening. For more information on Moshe’s extraordinary career, please see the show notes on the website. So lets see how we all wear it differently with Moshe Lang.

Welcome to episode 27 of We All Wear it Differently, a podcast for early career psychologists. This is Part 2 of a 3 part episode, because I recently had the pleasure of sitting down with my guest Moshe Lang, for over 2 hours in his private rooms where he’s practiced psycho-therapy for over 36 years. We discussed his 52 years of experience, as a therapist, author, and teacher. So, i’ve split this into 3 episodes so you too can pour yourself a cup of tea, and enjoy the journey with one of Australia Best known psychologists Moshe lang. Moshe is currently the Director of the Williams Road Psychotherapy Centre, formerly the Williams Road Family Therapy Centre, which he founded in 1979 and was the first independent family therapy centre in Australia. Moshe was born in Israel, and migrated to Australia as a young man in 1961 to study psychology at the University of Melbourne. Between 1965 and 1979 he was senior psychologist at the Bouverie Clinic and Director of Training. Moshe was the Foundation President of the Australian and New Zealand Journal of Family Therapy (1979-1988) and is a Past-President of the Victorian Association of Family Therapists (1982-1984). He has published extensively in the professional literature, and has been a regular commentator on issues associated with clinical psychology and family therapy. Moshe has is co-authored numerous books on family therapy and developed the Children's Depression Scale (CDS). Moshe is a naturally gifted storyteller, and chatting with him in his office over green tea was truly enlightening. For more information on Moshe’s extraordinary career, please see the show notes on the website. So lets see how we all wear it differently with Moshe Lang.

Welcome to episode 27 of We All Wear it Differently, a podcast for early career psychologists. This is Part 1 of a 3 part episode, because I recently had the pleasure of sitting down with my guest Moshe Lang, for over 2 hours in his private rooms where he’s practiced psycho-therapy for over 36 years. We discussed his 52 years of experience, as a therapist, author, and teacher. So, i’ve split this into 3 episodes so you too can pour yourself a cup of tea, and enjoy the journey with one of Australia Best known psychologists Moshe lang. Moshe is currently the Director of the Williams Road Psychotherapy Centre, formerly the Williams Road Family Therapy Centre, which he founded in 1979 and was the first independent family therapy centre in Australia. Moshe was born in Israel, and migrated to Australia as a young man in 1961 to study psychology at the University of Melbourne. Between 1965 and 1979 he was senior psychologist at the Bouverie Clinic and Director of Training. Moshe was the Foundation President of the Australian and New Zealand Journal of Family Therapy (1979-1988) and is a Past-President of the Victorian Association of Family Therapists (1982-1984). He has published extensively in the professional literature, and has been a regular commentator on issues associated with clinical psychology and family therapy. Moshe has is co-authored numerous books on family therapy and developed the Children's Depression Scale (CDS). Moshe is a naturally gifted storyteller, and chatting with him in his office over green tea was truly enlightening. For more information on Moshe’s extraordinary career, please see the show notes on the website. So lets see how we all wear it differently with Moshe Lang.

Dr Dave is a psychologist and host of the leading psychology podcast Shrink Rap Radio. Shrink Rap Radio is an in depth interview series where Dr Dave speaks to leaders in the field on a broad array of psychology related topics such as psychotherapy, dreams, consciousness, business psychology, developmental psychology, mind/body psychology, social issues and spirituality. Some of his world class guests have included Philip Zimbardo, Irvin Yalom, Bonnie Badenoch and David Barlow. Dr Dave is a pioneer in the podcasting arena having recently released his 487th episode and he continues to educate and inspire listeners across the globe. Dr Dave was my inspiration for starting We All Wear it Differently. When outside of the pod, “Dr. Dave” is also known as David Van Nuys, Ph.D. He is Emeritus Professor of Psychology at Sonoma State University and served as that department’s Chair for seven years. The department has a longstanding reputation for its commitment to humanistic, transpersonal, and existential approaches to psychology. He has also taught psychology at the University of Montana, the University of Michigan, and the University of New Hampshire. He has served as a dissertation advisor for doctoral students at Saybrook Institute and the Institute for Integral Studies, among others. David also runs a market research consulting business www.e-focusgroups.com which has served a distinguished list of clients, including The New York Times, Apple Computer, IBM, Hewlett Packard, and QuickenLoans, among others. David received his doctorate in clinical psychology from the University of Michigan and has worked as a licensed psychotherapist in both California and New Hampshire. He has led and/or co-led personal growth workshops at various growth centers around the U.S. and abroad including Ireland, Kauai, Mallorca, Switzerland, and Sweden. David has written scores of articles and reviews for a variety of professional and popular publications. At one time, he wrote a nationally syndicated newspaper column. In 2001, he co-authored the book, This is the Zodiac Speaking: Into the mind of a serial killer, in which he profiles the murderer in this famous, unsolved case. HBO picked up an option on the book with the idea of possibly using it as the basis for a mini-series. David also periodically posts to his blog, “The Happiness Dispatch,” for the Psychology Today magazine. In 2012, David joined the advisory board of the online journal, The International Journal of Neuropsychotherapy. David describes himself as someone who has always had a wide range of hobbies and passions, the latest of which is Podcasting (as in Shrink Rap Radio). Dr Dave sees podcasting as “The Next Big Thing.” I think he was right! Visit the website to check out helpful links and Dr Dave's tip for early career psychologists!

Welcome to We All Wear it Differently, a podcast for early career psychologists.  This is a welcome message and some background information about why I've started this podcast and what I'm hoping you'll all get out of it!     So have a listen and thanks so much for joining me on this journey. Head to my website where you can leave me some feedback and check out the other episodes. Oh yeah - and make sure you subscribe to the podcast on your favourite podcast player to make sure you never miss an episode. Wear it Differently! Amy