365 Day Social: Create and Automate Podcast

Ep 28. How email marketing automation can help you sell more and give you back your time with John Lamphiere This year is an important year to be focusing on growing your email list. John Lamphiere, Regional Vice President, EMEA and APAC at ActiveCampaign shares his tips on how you can use ActiveCampaign to help build a customer journey and create advocates for your business via email. Using ActiveCampaign to save time, automate and customise your content. Plus, are you leaving potential sales on the table? John explains how you can re-engage your audience to help generate more sales easily with his top tips.   Prior to ActiveCampaign, John served as Vice President and Managing Director, EMEA for Glassdoor, and has also served in management roles at Quantcast International, Facebook and Yahoo. Links and resources Visit ActiveCampaign   Follow me on Instagram: @365daysocial Check out my FREE Facebook group Dotplay For more about me and what I do check out my website Join my membership to grow your social and online biz FFWD Social   Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates. If you found this episode useful, please leave me a review. Many thanks!

Do you know your numbers? Are you measuring your results and where those sales are coming from? Or be honest, are you guessing just a little bit?! It's become increasingly difficult as business owners to know what marketing is working. It's time to spell that out with the help of Google Analytics. It need not be a daunting task to understand if you have Mercer's help. This podcast is for those who want to love analytics a little bit more.  Links and resources Check out Mercer's free tools, courses and dashboards all here (well worth accessing!): http://www.measurementmakerketing.io/365 Follow me on Instagram: @365daysocial Check out my FREE Facebook group Dotplay For more about me and what I do check out my website Join my membership to grow your social and online biz FFWD Social Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates.  If you found this episode useful, please leave me a review. Many thanks!  

One size doesn't fit all when it comes to creating your social media content and scheduling it. Miruna Dragomir, Head of Marketing at Planable, shares her steps to produce effective content in the most efficient way. Using Planable to save time and get more organised collaborating within a team. Plus, where are you wasting time on social media? I love Miruna's tips to find out what processes are slowing you down and where she thinks social media is headed for small business owners.  Links and resources Get 30% off Planable for 3 months using this coupon: 365social30 Toggle: https://toggl.com Follow me on Instagram: @365daysocial Check out my FREE Facebook group Dotplay For more about me and what I do check out my website Join my membership to grow your social and online biz FFWD Social   Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates. If you found this episode useful, please leave me a review. Many thanks!

Marketing in a noisy world can be a challenge for us all, and maybe more so if you are an introvert. In this episode, we talk about Jenny's own career path, how to understand your personality type, work in ways that suit you best, reframing how you think about marketing and feeling less icky about sales. Plus, we have a good natter about podcasting, how that has helped our businesses grow and how Jenny as a mentor to me gave me the confidence I needed when I changed careers.  Links and resources: Jenny's website: www.bondfieldmarketing.co.uk Jenny's podcast: www.bondfieldmarketing.co.uk/category/podcast Jenny's Socials: www.instagram.com/bondfieldmarketing www.facebook.com/bondfieldmarketing   Follow me on Instagram: @365daysocial Check out my FREE Facebook group Dotplay For more about me and what I do  check out my website.

It's no secret that Facebook ads are in for a ride this coming year. Bob and I discuss the impact of IOS 14 and what we can do to make the bumpy ride ahead a little more smooth. Plus, we talk about the importance of using video in ads, what they should look like and where best to place them in our funnels to help us succeed with ads. I loved this conversation about Facebook ads with Bob Regneurs, we went deep!    Links and resources Bob's Facebook https://www.facebook.com/AuthorBobRegnerus Bob's website https://bobregnerus.com Bob's books: https://www.amazon.com/Bob-Regnerus/e/B002BM3H1Y Feed Stories Follow me on Instagram: @365daysocial Check out my FREE Facebook group Dotplay For more about me and what I do check out my website Join my membership to grow your social and online biz FFWD Social Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates.  If you found this episode useful, please leave me a review. Many thanks!

Lucy explains the importance of a marketing strategy, drawing on her 10 years' working both in-house and agency-side. In this episode, Lucy shares her top tips to create a winning strategy. Breaking down what that means, what it looks like with examples of goals and objectives to set. What we can realistically achieve as business owners in 2021. Plus, the challenges we both have with podcasting. If you haven't put a marketing strategy in place yet, listen to this episode first.   Links and resources Lucy's Instagram https://www.instagram.com/method.marketing Lucy's website https://www.methodmarketing.org/ Todoist: https://todoist.com Semrush: https://www.semrush.com TweetDeck: https://tweetdeck.twitter.com Reddit: https://www.reddit.com Follow me on Instagram: @365daysocial Check out my FREE Facebook group Dotplay For more about me and what I do check out my website Join my membership to grow your social and online biz FFWD Social Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates.  If you found this episode useful, please leave me a review. Many thanks!

Visibility is one of those social media buzzwords you've probably been hearing more of lately – but what does it really mean to be visible online and why should you care about it? As a business owner, whether you have a product or service-based business, being successful on social is more than having a good-looking feed. You can create and curate the most interesting, entertaining and informative content, but it's all for nothing if you aren't getting it in front of people – especially your ideal customers and clients. And getting in front of those people is about more than pumping out post after post. Links and resources Learn more about FFWD Social here >>> www.365daysocial.com/ffwd Follow me on Instagram: @365daysocial Check out my FREE Facebook group Dotplay For more about me and what I do check out my website   (Source: https://rainylune.com/blogs/blog/why-your-instagram-engagement-kinda-sucks-right-now)   Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates. If you found this episode useful, please leave me a review. Many thanks!

Milla is a great example of a social media expert who puts her own advice into action, and in this episode we talk about what that means. I've watched her increase her visibility and grow significantly on Instagram in 2020, with a really engaged audience and consistently valuable content. In this episode, we talk about how a New Year's resolution to make more IGTVs was a huge turning point in her own social presence, her tips for making Lives less terrifying, where to get content ideas from, how to tap into what your audience wants to know and ways to build an engaged audience. Plus, we dig into Reels and make predictions for what 2021 will bring for social.   Links and resources Milla's Instagram www.instagram.com/pinkstormsocial/ Milla's website www.pinkstormsocial.co.uk/ Over www.madewithover.com / find it on the App Store Mojo Insta Story editor: www.mojo.video Canva www.canva.com InShot www.inshot.com   Follow me on Instagram: @365daysocial Check out my FREE Facebook group Dotplay For more about me and what I do check out my website. Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates. If you found this episode useful, please leave me a review. Many thanks!

It's January and many are in planning mode for their business and social media content. For this first episode of the year, I wanted to help inspire you to help you get your mojo back in creating content for social media and make it interesting. Make your account that people want to see the content from. It's time to put down the chocolate and prosecco and bring it back to building your business online. Links and resources: Feeling like you need to get off the social media treadmill and give your channels a workout? Sign up for the Let's Get Visible 4-week bootcamp. This challenge is here to get you comfortable with being uncomfortable, to encourage you to put yourself out there and to practice talking about your brand story and services so you can boost your visibility and attract attention from your ideal audience. Show up to shape up your socials. Sign up here >>> Let's Get Visible Bootcamp   Follow me on Instagram: @365daysocial Like video? Check out my YouTube channel For more about me and what I do, check out my website Join my FREE Facebook group  >> Dotplay Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates. If you found this episode useful, please leave me a review. Many thanks!

Stories get over 500 million users every day. 500 million! If that's not a good reason to be running ads through this corner of the platform, I don't know what is. Here I am going to explain how to create successful Instagram Stories Ads that get you results. Looking for 1:1 training? Email fayemorgan@365daysocial.com  For ad management enquiries, email me above or book a time to chat here >>> Book Call Follow me on Instagram: @365daysocial For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates. If you found this episode useful, please leave me a review. Many thanks!

Looking back on all the things that have come before us in the past 6 months. A lot has changed. And a lot hasn't. That goes for the world and for Instagram as a platform. The secrets to success on here are in some ways unchanged. But, in the past few months, the way we show up on Instagram, the way we consume content and the things we have come to expect from others on the platform has gone through an undeniable shift. So if you want to really make progress on Insta in autumn 2020, what do you need to know? Links and resources: Come on a journey to really GET REELS. Join my 5-day challenge and together we'll explore creative ways to use the feature for your business. I'll be learning alongside you, sharing ways to push your creativity, create on-brand content and have fun with video. Sign up here >> www.365daysocial.com/getreels Follow me on Instagram: @365daysocial Like video? Check out my YouTube channel For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates. If you found this episode useful, please leave me a review. Many thanks!

You don't have to have a huge email list to create a successful launch – but you do need at least a small one. One of the best things I did in my business was building my email list. It's enabled me to talk directly to my warmest leads, make sales I may have otherwise missed and scale my business quickly. When it comes to putting off launching something, it's easy to hide behind either not having a list or not having a large one. Numbers aren't everything. It IS possible to launch to a small list. Here are my tips on why you need a list and how you can do a successful launch, even without big numbers. Links and resources:   Download my FREE lead magnets: 3 Instagram grid templates & Live Streaming on Social Guide Join my FREE facebook group Dotplay - a place to encourage and inspire creative content in social media and ads: https://www.facebook.com/groups/DotPlay Follow me on Instagram: @365daysocial Like video? Check out my YouTube channel For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates.   If you found this episode useful, please leave me a review. Many thanks!

Running a successful business means keeping up with demand for new products and services. Time spent growing your audience and your offerings. But the creation is only the start. How do you launch something that's a success, that gets sales and sign-ups and means you can bring more revenue into your business?  There are lots and lots of in-depth resources on this all over the internet, but in the interests of keeping it simple, here are my four key things to consider when planning a launch for your business. 1. What to launch 2. Why do we need to plan our launches in advance 3. How much time should I give to a launch 4. How many times to launch   Links and resources Amy Porterfield's free quiz Amy's free 30-day bootcamp Amy's free course creation kit Typeform Follow me on Instagram: @365daysocial Like video? Check out my YouTube channel For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates. If you found this episode useful, please leave me a review. Many thanks  

Creating content that helps your business become – and stay – visible is important whatever your industry, but how do you manage this in a way that doesn't eat up all your time? I spoke to journalist and content expert Claire Winter about how to plan and execute the perfect strategy. We discuss planning, creating and repurposing core content and how to make it work for you again and again, reaching your ideal customers, positioning yourself as an expert and generating leads. Plus she shares some great tips for getting press, what newsjacking is and why flexibility is more important than ever. Links and resources Claire's website https://clairewinter.info/ Cracking Content FB group https://www.facebook.com/groups/crackingcontent  Follow me on Instagram: @365daysocial Like video? Check out my YouTube channel For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates. If you found this episode useful, please leave me a review. Many thanks!  

There are many pieces of the puzzle when it comes to succeeding on social and in business. Along with a strong product and a good community, branding is undoubtedly one of them. Designer Hadrien Chatelet is a branding specialist who has worked with big names around the world before becoming self-employed. Employing Hadrien to help with my business branding was a game changer, so I have seen the power of a clear brand first hand. In this episode we discuss: The psychology of colour Why a strong brand can bring you more sales Why it's something worth investing in How your branding makes a huge difference to your whole mindset and confidence. Plus, Hadrien gives some great tips on how to begin the process yourself if funds are tight. Links and resources: The Wern www.thewern.com Hadrien's socials: https://www.instagram.com/hadrienchatelet/ https://www.pinterest.co.uk/hadrienchatelet/boards/ Behance – behance.net The Dots – the-dots.com   If this episode has inspired you to get more creative with your brand, check our my Canva Course >> https://faye-morgan.mykajabi.com/CanvaCourse Follow me on Instagram: @365daysocial Like video? Check out my YouTube channel For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE so you don't miss out on any of my brilliant guests, plus social media tips and updates.  If you found this episode useful, please leave me a review. Many thanks!

Stuck for content ideas? Here are 10 quick wins for the kind of value-added content that your audience will want to share and save. There's always a lot of talk of beating the Instagram algorithm but I like to think of it as something you want to work with, not against.  In fact, sometimes it pays not to think of it at all. The very best thing you can do on social is to create quality content that your audience loves. If they love it, they will save it and share it – and it's the sharing that can really get the magic going for you.  Links and resources: Join my FREE facebook group Dotplay - a place to encourage and inspire creative content in social media and ads: https://www.facebook.com/groups/DotPlay Enrol in my new Get Creative WIth Canva course here >>> https://365daysocial.com/canva Follow me on Instagram: @365daysocial Like video? Check out my YouTube channel For more about me and what I do, check out my website. @huskup_eco Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates. If you found this episode useful, please leave me a review. Many thanks!

Have you ever felt like you've amassed loads of skills but you don't know how to fit them all together to make a career – and, importantly, an income – from them? You need Nicky Raby in your life. An actor, speaker and coach, Nicky specialises in helping people bring their portfolio careers together, so you can do what you love and help work not feel like work. In this episode, we talk about Nicky's own career path, how her mindset has helped her net more acting jobs than ever, the benefits of working to your own rhythms, consistency and efficient working, and why sometimes you need to open the doors and let people in, even if you're in your pyjamas.    Links and resources: Nicky's Speak up course is >>> here

Whether you're an entrepreneur or a business owner looking to scale, getting the right systems in place can be a massive help in keeping you organised, efficient and saving you time – and headspace – in the long run. Who would I go to, to help me refine my systems and ensure I'm using the best tools the right way? This week's guest Jody Hayward, of course. Jodie aka The Systems Alchemist chats to me about the best tools for automation, how to get organised, why we should prioritise efficiency over productivity and the importance of a segmented email list. Links and resources: Join my free Facebook group Dotplay for Facebook & Instagram Ad and social media inspiration >>> request to join

What would lockdown have been like without the internet? We'll never really know, but we can imagine *shiver*. One thing we do know is that there has been, and still is, a need for content, content and more content. When it comes to creating Instagram content from home, you may be running out of ideas. Here's a little round-up to help you tap into your creative streak again. Links and resources: Join my FREE facebook group Dotplay - a place to encourage and inspire creative content in social media and ads: https://www.facebook.com/groups/DotPlay Follow me on Instagram: @365daysocial Like video? Check out my YouTube channel For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates. If you found this episode useful, please leave me a review. Many thanks!  

Creating content is an essential part of running an online business, but it can become a full-time job – unless you know how to effectively repurpose what you are creating. Figuring that out is how this week's guest, Amy Woods, made her content strategy way more effective in much less time. Now her agency Content 10x helps other businesses do the same. In this episode, Amy shares her thoughts on what the best kinds of content are, how to create and repurpose content giving greater impact for less effort, and the really important impact this can have for long-term business growth and profit.   Links and resources Amy's website: www.content10x.com Amy's socials https://www.instagram.com/content10x/ https://twitter.com/content10x https://www.facebook.com/content10x Amy's Podcast: Search ‘Content 10x' on your favourite podcast platform Links and Resources Slack.com Trello Zoom.com  

What happens when your business fails? For Danni McCabe it was chance to rethink what she wanted from life. In 2017 closed her bridal business and started Mamatribe, a platform that supports women in business. In this episode, we talk about how to spot opportunities and pivot a business, how her experiences have helped Mamatribe members thrive in a global pandemic, why the third year in business is the big one and how she gained 20,000 new Facebook followers (literally) overnight.  Links and resources Danni's website: https://www.mamatribe.uk/ Danni's Instagram: https://www.instagram.com/mamatribeuk/ Danni's Facebook: https://www.facebook.com/mamatribeuk Follow me on Instagram: @365daysocial Like video? Check out my YouTube channel For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates. If you found this episode useful, please leave me a review. Many thanks!      

Love them or hate them (and there is a lot of ill-feeling towards Instagram hashtags, trust me!) you need to be using hashtags if you want to grow your audience, and therefore your business, on Instagram. There's lots more to it than bunging a few up there, so here's my 10-point guide to Instagram hashtag strategy. The 10 points I discuss: Size matters Make them relevant Find your tags natively Use 25 # or less Save time with saved hashtags Check out your competitors Don't forget Stories Create a brand hashtag Avoid generic hashtags in your bio Let someone else help Links and resources: Interspacer >>> https://play.google.com/store/apps/details?id=uk.co.sidekickdigital.instaspacer&hl=en_GB Follow me on Instagram: @365daysocial Like video? Check out my YouTube channel For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates. If you found this episode useful, please leave me a review. Many thanks!

How can we reduce overwhelm in running a business? When is it the right time to outsource work and who do we decide on what work to outsource? Sarah Forde offers virtual business support to female business owners who want to increase productivity and achieve higher growth. In this episode we discuss how she stays organised and productive herself and top tips on how other business owners can do the same.   Links and resources: Sarah's website: https://www.sarahforde.co.uk/ Sarah's Instagram: https://www.instagram.com/sarahforde.co.uk Slack.com G-suite Trello ClickUp  Brain.FM Canva Follow me on Instagram: @365daysocial Like video? Check out my YouTube channel For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates. If you found this episode useful, please leave me a review. Many thanks!

Consumers love video! Just look at the success of Instagram Stories, and with video ads and IGTV (finally) starting to gain popularity, every brand should be building video into its strategy. Live video in particular is expected to grow 15-fold by 2022 and reach a 17% share of all internet traffic. But how do you run a successful Instagram Live?   How to research content your audience want to know about Promotion Confidence Creating more engagement  CTAs Repurposing  Links and resources: Ultimate Live Streaming Starter guide -https://365daysocial.com/livestreamingguide  Follow me on Instagram: @365daysocial Like video? Check out my YouTube channel For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates. If you found this episode useful, please leave me a review. Many thanks!

Evolving your business in changing times is very relevant for many right now. Bob Gentle has worked in the field of digital marketing for nearly twenty years, for most of that time running his own consultancy.  Bob shares his advice in building your audience, finding aligned clients, getting more visible, staying productive, embracing video and building a business that you want to wake up for and grow. A must listen if you are running an online marketing business or have aspirations to do so.      Links and resources: Bob's prompts to help you build traffic & sell more often: https://amplifyme.agency/faye Bob's website: https://www.amplifyme.fm Jamie Masters: https://eventualmillionaire.com Youpreneur: https://youpreneur.com Hal Elrod: https://halelrod.com   Follow me on Instagram: @365daysocial For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates. If you found this episode useful, please leave me a review. Many thanks!

If you're still feeling a bit WTF about WFH, I thought you might appreciate some insight into the tools that I use. You won't need them all, I'm sure, but hopefully a little rundown will help you as you move towards remote working.  Areas covered: Video conferencing Productivity  Communication Organisation Keeping sane Setting limits Links and resources: Zoom - (affiliate link) Slack - I use the free version Brain FM - 1 month for free using this link (affiliate link) Clickup - I use the free version (affiliate link) SleepCycle  - a nicer way to wake up  StandUp - The work break timer Follow me on Instagram: @365daysocial For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates. If you found this episode useful, please leave me a review. Many thanks!

Feeling overwhelmed by all the fab marketing content out there at the moment? There's a ton of fabulous information on how to get through this unprecedented time and what feels like squillions of free resources to access. This podcast will help a little to navigate it all to focus on what really matters.  What matters: Setting boundaries at home with your work and family life Mental health to stay calm amid current circumstances Home, your family and your kids.  Links and resources: Acupuncturist George Monkhouse has opened up a couple of his courses/resources for free, Emotional Mastery and Vitality Meditations.  Find them at: www.georgemonkhouse.com/shop  Declutter and create some extra space with The Declutter Hub The Parenting Junkie -  parent support and homeschooler Doing It For The Kids: https://www.facebook.com/groups/DIFTK Anti-viral work for freelancers and small businesses: https://www.facebook.com/groups/142964673673928/ @timeforachat Book a time to chat with me -  no pressure, no selling, just chat about your business and how to keep it growing: https://FayeMorgan.as.me/letschat Follow me on Instagram: @365daysocial For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates. If you found this episode useful, please leave me a review. Many thanks!

Ready to give the Instagram Influencers a run for their money? Where do you start and what do you post? Get those first 9 posts nailed on Instagram and you'll soon be flying. In the long term you need to be clear on your strategy and understand who your audience is. This podcast episode will give you the ideas you need to get started or refresh a tied and neglected Instagram account.  Ideas discussed include: Using buckets to make sure you're not posting the same content all the time.  Stellar ideas use to give you constant content for your Instagram account. Instagram content ideas you may not have considered before but are readily at your fingertips.  Links and resources: Download my 3 free Instagram templates to help you produce 15 creative posts easily in Canva   Follow me on Instagram: @365daysocial For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE to not miss out on any of my social media tips and updates.   If you found this episode useful, please leave me a review. Many thanks!