Podcasts about activecampaign

Lerne digitale Produkte zu erstellen: https://kurse.juliatrost.de/digitale-produktwelt/?el=d250226&quelle=ytSchau dir die 3 Geheimnisse an, die zu 100.000€ Umsatz Monaten geführt haben! https://juliatrost.de/kostenloses-webinar-26/?el=d250226&quelle=yt Wenn du digitale Produkte verkaufen willst und endlich auf konstante 5.000€ im Monat skalieren möchtest, brauchst du keinen komplizierten Funnel, keine riesige Reichweite und keine 27 Tools.Die meisten versuchen digitale Produkte verkaufen zu lernen, indem sie direkt skalieren wollen. Aber Skalierung beginnt nicht bei Ads. Sie beginnt bei Struktur.Digitale Produkte verkaufen wird planbar, wenn du die richtigen Schritte in der richtigen Reihenfolge gehst. Genau das zeige ich dir in diesem Video. ► Meine Nummer 1 Kursplattform und Zahlungsanbieter: Thrivecart https://juliatrost1994--checkout.thrivecart.com/thrivecart-standard-account/► ActiveCampaign https://ActiveCampaign.referralrock.com/l/1KUFTYZAK71/► Verkaufe automatisiert über Manychat (30% für dich für die ersten 3 Monate): https://manychat.partnerlinks.io/nxjwdhjzr7l9  Viele denken, um digitale Produkte verkaufen zu können,brauchen sie sofort einen fertigen Kurs, eine große Community und tägliche Posts. Das stimmt nicht. In diesem Video lernst du:✅ Warum Community-Aufbau der erste Schritt ist, um erfolgreich digitale Produkte verkaufen zu können✅Wie du mit nur 1 Post pro Woche startest und dich strategisch steigerst✅Warum 1:1 Betreuung der schnellste Weg ist, um profitable digitale Produkte verkaufen zu können✅Wie du aus echter Kundenarbeit deine ersten digitalen Produkte entwickelst✅Wie du digitale Produkte verkaufen kannst, ohne dich zu verzetteln✅Warum Struktur wichtiger ist als Reichweite, wenn du digitale Produkte verkaufen willst Digitale Produkte verkaufen funktioniert nicht, wenn dualles auf einmal machst. Digitale Produkte verkaufen funktioniert, wenn du:Community aufbaust.Vertrauen entwickelst.Erste 1:1 Kund:innen betreust.Und daraus skalierbare digitale Produkte entwickelst. Erst Klarheit.Dann Angebot.Dann System.Dann skalieren. So baust du dir Schritt für Schritt ein Business auf, mitdem du digitale Produkte verkaufen kannst – nachhaltig, strukturiert und ohne Druck.Digitale Produkte verkaufen ist kein Zufall.Digitale Produkte verkaufen ist ein Prozess.Und wenn du ihn richtig aufbaust, sind 5.000€ Monate nur der Anfang.

Lerne digitale Produkte zu erstellen:https://kurse.juliatrost.de/digitale-produktwelt/?el=d230226&quelle=yt Schau dir die 3 Geheimnisse an, die zu 100.000€ UmsatzMonaten geführt haben! https://juliatrost.de/kostenloses-webinar-26/?el=d230226&quelle=yt Wenn du digitale Produkte verkaufen willst undgleichzeitig ortsunabhängig leben möchtest, brauchst du kein Chaos – dubrauchst Struktur. Viele denken, digitale Produkte verkaufen bedeutet 24/7online sein. Das stimmt nicht. Digitale Produkte verkaufen funktioniert auchaus dem Taxi, aus der Lounge oder im Flugzeug – wenn dein System stimmt.Seit 2 Jahren bin ich abgemeldet, reise mit zwei klarstrukturierten Koffer-Abteilungen (1 Technik, 1 Beauty & Health) um dieWelt und kann trotzdem konstant digitale Produkte verkaufen. Warum? Weil ichfeste Tagesstrukturen habe.Digitale Produkte verkaufen wird nicht schwieriger, wenn dureist. Digitale Produkte verkaufen wird schwieriger, wenn du keine Strukturhast. 

Lerne digitale Produkte zu erstellen:https://kurse.juliatrost.de/digitale-produktwelt/?el=d200226&quelle=yt Schau dir die 3 Geheimnisse an, die zu 100.000€ UmsatzMonaten geführt haben! https://juliatrost.de/kostenloses-webinar-26/?el=d200226&quelle=yt Wenn du digitale Produkte verkaufen willst, brauchst du keinkompliziertes System. Du brauchst eine klare Struktur. Die meisten versuchen, digitale Produkte verkaufen zuwollen, indem sie mehr Content machen, mehr Tools nutzen oder noch ein neuesProdukt erstellen. Aber so funktioniert digitale Produkte verkaufen nicht.Digitale Produkte verkaufen wird planbar, wenn du dierichtigen Bausteine kombinierst.Genau das zeige ich dir in diesem Video. 

Lerne digitale Produkte zu erstellen: https://kurse.juliatrost.de/digitale-produktwelt/?el=d180226&quelle=ytSchau dir die 3 Geheimnisse an, die zu 100.000€ UmsatzMonaten geführt haben! https://juliatrost.de/kostenloses-webinar-26/?el=d180226&quelle=yt Wenn du digitale Produkte verkaufen willst und deineLaunches endlich konstant hohe Umsätze bringen sollen, dann brauchst du keinkompliziertes 30-Tage-Event. Du brauchst ein System.In diesem Video zeige ich dir mein exaktes Launch System,mit dem ich über 1,5 Millionen Euro Umsatz mit digitalen Produkten erzielenkonnte. Die meisten scheitern nicht, weil ihr Produkt schlecht ist – sondernweil sie digitale Produkte verkaufen wollen, ohne echte Dringlichkeitaufzubauen. Digitale Produkte verkaufen funktioniert nicht durchHoffnung.Digitale Produkte verkaufen funktioniert durch Struktur.Digitale Produkte verkaufen funktioniert durch FOMO. 

Lerne digitale Produkte zu erstellen: https://kurse.juliatrost.de/digitale-produktwelt/?el=d160226&quelle=ytSchau dir die 3 Geheimnisse an, die zu 100.000€ UmsatzMonaten geführt haben! https://juliatrost.de/kostenloses-webinar-26/?el=d160226&quelle=yt In diesem Video zeige ich dir die Zahlungsplattform, mit der ich meine digitalen Produkte verkaufe und damit über 1,5 Millionen Euro Umsatz gemacht habe.Die Antwort ist klar: ThriveCart.Aber lass mich das direkt klarstellen:

Lerne digitale Produkte zu erstellen: https://kurse.juliatrost.de/digitale-produktwelt/?el=d130226&quelle=ytSchau dir die 3 Geheimnisse an, die zu 100.000€ UmsatzMonaten geführt haben! https://juliatrost.de/kostenloses-webinar-26/?el=d130226&quelle=yt Viele glauben, dass man mit 15€-Minikursen keineernsthaften Umsätze machen kann.Die Wahrheit: Digitale Produkte verkaufen scheitert nicht an Low-Ticket – sondern an fehlender Strategie.In diesem Video zeige ich dir, wie du digitale Produkteverkaufen kannst, auch wenn dein Kurs nur 15€ kostet – und wie genau diese Strategie siebenstellige Umsätze ermöglicht. 

Lerne digitale Produkte zu erstellen: https://kurse.juliatrost.de/digitale-produktwelt/?el=d110226&quelle=ytSchau dir die 3 Geheimnisse an, die zu 100.000€ UmsatzMonaten geführt haben! https://juliatrost.de/kostenloses-webinar-26/?el=d110226&quelle=yt In diesem Video zeige ich dir, wie ich meine digitalenProdukte über Instagram Stories verkaufe – und warum Instagram Stories aktuell einer der stärksten Wege sind, um digitale Produkte zu verkaufen.Digitale Produkte verkaufen über Reels kann funktionieren.Aber digitale Produkte verkaufen über Stories konvertiert schneller, direkter und planbarer. 

➡️ Dowiedź się więcej o KSeF na https://www.mbank.pl/ksef/➡️ Infolinia o KSEF od mBanku dostępna jest pod numerem 22 100 45 43Materiał jest sponsorowany przez mBank.

Lerne digitale Produkte zu erstellen: https://kurse.juliatrost.de/digitale-produktwelt/?el=d090226&quelle=ytSchau dir die 3 Geheimnisse an, die zu 100.000€ UmsatzMonaten geführt haben! https://juliatrost.de/kostenloses-webinar-26/?el=d090226&quelle=yt Viele denken, digitale Produkte verkaufen funktioniert nurmit vielen Followern.Die Wahrheit? Digitale Produkte verkaufen hat nichts mit Reichweite zu tun – sondern mit Klarheit, Struktur und Fokus.In diesem Video zeige ich dir, wie du digitale Produkteverkaufen kannst – egal wie viele Follower du hast.

Lerne digitale Produkte zu erstellen: https://kurse.juliatrost.de/digitale-produktwelt/?el=d060226&quelle=ytSchau dir die 3 Geheimnisse an, die zu 100.000€ UmsatzMonaten geführt haben! https://juliatrost.de/kostenloses-webinar-26/?el=d060226&quelle=yt Wenn ich schnell 100€ bräuchte, würde ich genau diesedigitalen Produkte verkaufen.Nicht irgendwann. Nicht „wenn alles perfekt ist“. Sondern jetzt.In diesem Video zeige ich dir zwei einfache Methoden,mit denen Menschen digitale Produkte verkaufen, auch ohne große Reichweite – und damit innerhalb kurzer Zeit die ersten 100€ online verdienen. 

Lerne digitale Produkte zu erstellen: https://kurse.juliatrost.de/digitale-produktwelt/?el=d040226&quelle=ytSchau dir die 3 Geheimnisse an, die zu 100.000€ UmsatzMonaten geführt haben! https://juliatrost.de/kostenloses-webinar-26/?el=d040226&quelle=yt Wenn du digitale Produkte verkaufen willst, aber das Gefühlhast, dass alles ewig dauert, dann liegt das nicht an deiner Motivation.In diesem Video zeige ich dir 3 Systeme, mit denen du automatisiert doppelt so viele digitale Produkte verkaufen kannst – ohne mehr Content, ohne neue Launches und ohne Chaos.  

Lerne digitale Produkte zu erstellen: https://kurse.juliatrost.de/digitale-produktwelt/?el=d020226&quelle=ytSchau dir die 3 Geheimnisse an, die zu 100.000€ UmsatzMonaten geführt haben! https://juliatrost.de/kostenloses-webinar-26/?el=d020226&quelle=yt Digitale Produkte verkaufen klingt für viele leicht – bissie merken, dass Follower allein keine Umsätze bringen.In diesem Video zeige ich dir wie ich tausende Menschen automatisch auf meine Checkout-Seite schicke, um digitale Produkte zu verkaufen, ohne ständig online zu sein, ohne DM-Chaos und ohne mich vom Algorithmus abhängig zu machen.Wenn du digitale Produkte verkaufen willst, brauchst du keinen zusätzlichen Content, sondern klare Wege.Skalierung entsteht nicht durch mehr Arbeit – sondern durch bessere Systeme.Genau darum geht es hier. 

Lerne digitale Produkte zu erstellen: https://kurse.juliatrost.de/digitale-produktwelt/?el=d300126&quelle=ytSchau dir die 3 Geheimnisse an, die zu 100.000€ Umsatz Monaten geführt haben! https://juliatrost.de/kostenloses-webinar-26/?el=d300126&quelle=ytWenn du digitale Produkte verkaufen willst und merkst, dass vereinzelte Verkäufe nicht dein Ziel sind, sondern planbare, tägliche Sales, dann ist dieses Video für dich.In diesem Video zeige ich dir die 4 Systeme, mit denen ich meine digitalen Produktverkäufe skaliert habe – von einzelnen Verkäufen hin zu hunderten Verkäufen pro Tag.Viele glauben, sie müssten mehr Content posten, auf mehr Plattformen aktiv sein oder ständig neue Produkte launchen, um digitale Produkte zu verkaufen.Die Wahrheit ist: Skalierung bedeutet nicht mehr tun – sondern dieselbe Handlung reproduzierbar machen. Und genau dafür brauchst du Systeme.

Lerne digitale Produkte zu erstellen: https://kurse.juliatrost.de/digitale-produktwelt/?el=d260126&quelle=ytSchau dir die 3 Geheimnisse an, die zu 100.000€ Umsatz Monaten geführt haben! https://juliatrost.de/kostenloses-webinar-26/?el=d260126&quelle=yt Wenn du 2026 digitale Produkte verkaufen willst und gerade denkst „Ich bin zu spät… der Markt ist voll… alle anderen sind weiter“ – dann ist dieses Video für dich. Denn: 2026 ist NICHT zu spät, es ist (für viele) sogar der beste Zeitpunkt, um digitaleProdukte zu verkaufen. Warum? Weil heute nicht “alte Accounts” gewinnen – sondern relevanter, klarer Content.  

► Meine Nummer 1 Kursplattform und Zahlungsanbieter: Thrivecarthttps://juliatrost1994--checkout.thrivecart.com/thrivecart-standard-account/► Active Campaign https://ActiveCampaign.referralrock.com/l/1KUFTYZAK71/► Verkaufe automatisiert über Manychat (30% für dich für die ersten 3 Monate): https://manychat.partnerlinks.io/nxjwdhjzr7l9In dieser Episode zeige ich dir, warum die meisten beim digitale Produkte verkaufen scheitern – und was du unbedingt vermeiden solltest, wenn du langfristig 100.000 € Monatsumsatz mit digitalen Produkten erreichen willst. Digitale Produkte verkaufen ist eigentlich simpel. Doch viele machen es unnötig kompliziert, verzetteln sich oder sabotieren sich selbst – oft ohne es zu merken.Wenn deine Verkäufe stagnieren oder sich unberechenbar anfühlen, liegt das nicht am Markt, sondern fast immer an der Art, wie du digitale Produkte verkaufst.In dieser Episode spreche ich über die häufigsten Denk- und Kommunikationsfehler, die verhindern, dass du digitale Produkte verkaufen kannst – selbst wenn dein Produkt eigentlich gut ist.In diesem Video lernst du:✅ Warum zu viele Produkte und Ideen deine Verkäufe blockieren✅ Weshalb Menschen keine komplexen Produkte kaufen – sondern klare✅ Warum du dein Produkt zu „intellektuell“ erklärst und dadurch Verkäufe verlierst✅ Wieso zu vorsichtiges Verkaufen genauso schädlich ist wie gar nicht zu verkaufen✅ Warum Verkaufen nichts mit Aufdrängen zu tun hat, sondern mit Orientierung✅ Wie Klarheit, Wiederholung und tägliches Verkaufen dir helfen, digitale Produkte verkaufen zu können✅ Was du stattdessen tun solltest, um konstant digitale Produkte verkaufen zu könnenWenn du digitale Produkte verkaufen willst, vermeide vor allem eines:

► Meine Nummer 1 Kursplattform und Zahlungsanbieter: Thrivecart https://juliatrost1994--checkout.thrivecart.com/thrivecart-standard-account/► Active Campaign https://ActiveCampaign.referralrock.com/l/1KUFTYZAK71/► Verkaufe automatisiert über Manychat (30% für dich für die ersten 3 Monate): https://manychat.partnerlinks.io/nxjwdhjzr7l9 In dieser Episode zeige ich dir, wie ich mit einer klarenStrategie über Instagram Storys digitale Produkte verkaufen kann – mit jeder einzelnen Story.Ohne Pushy-Sales. Ohne große Reichweite. Ohne komplizierten Funnel.Wenn du digitale Produkte verkaufen willst und bisherdachtest, dass dafür vor allem Reels oder virale Inhalte nötig sind, dann wird dieses Video deine Sicht komplett verändern. Denn Storys sind einer der unterschätztestenVerkaufskanäle, wenn es darum geht, digitale Produkte verkaufen zu können. In dieser Episode lernst du:✅ Warum Instagram Storys besserkonvertieren als Reels✅ Wie du digitale Produkte verkaufen kannst – auch ohne große Reichweite✅ Die exakte Story-Struktur, die Verkäufe auslöst✅ Warum der Text in Storys wichtiger ist als das Bild✅ Wie du mit klaren CTAs und Keyword-Replies Verkäufe auslöstWenn du digitale Produkte verkaufen willst undInstagram bereits nutzt, dann sind Storys einer der schnellsten Wege zuVerkäufen – ohne Trends, ohne Druck und ohne Algorithmus-Stress

► Meine Nummer 1 Kursplattform und Zahlungsanbieter: Thrivecart https://juliatrost1994--checkout.thrivecart.com/thrivecart-standard-account/► Active Campaign https://ActiveCampaign.referralrock.com/l/1KUFTYZAK71/► Verkaufe automatisiert über Manychat (30% für dich für die ersten 3 Monate): https://manychat.partnerlinks.io/nxjwdhjzr7l9In diesem Video zeige ich dir ganz konkret, wie ich über E-Mails digitale Produkte verkaufe und damit konstant rund 30.000 € Monatsumsatz erziele. Ohne Druck. Ohne Launch-Stress. Ohne täglich neue Reels posten zu müssen. Ein großer Teil meines Umsatzes kommt nicht vonInstagram.Nicht von Werbeanzeigen.Sondern davon, dass ich über E-Mails digitale Produkte verkaufen kann – planbar, kontrollierbar und unabhängig vom Algorithmus. Nicht, weil ich besonders gut schreiben kann.Sondern weil ich E-Mails strategisch nutze. In dieser Episode lernst du:✅ Warum die meisten beim E-Mail-Marketing scheitern, wenn sie digitale Produkte verkaufen✅ Die 3 größten Fehler, die verhindern, dass du über E-Mails digitale Produkte verkaufen kannst✅ Weshalb du viel häufiger verkaufen solltest, als du denkst✅ Warum deine Leser nicht genervt von Verkaufs-Mails sind✅ Mein simples E-Mail-System (PIE-Strategie) zum digitale Produkte verkaufen✅ Den wichtigsten Mindset-Shift, damit Verkaufen sich nicht mehr unangenehm anfühlt Digitale Produkte verkaufen über E-Mails bedeutetnicht, Menschen zu überreden.Es bedeutet, ihnen eine Entscheidung zu erleichtern, die sie innerlich längst getroffen haben.Wenn du digitale Produkte verkaufen willst, aberkeine oder kaum E-Mails schreibst, dann lässt du planbaren Umsatz liegen.Nicht, weil du schlecht bist.Sondern weil du dich zurückhältst.Und genau das ändern wir in diesem Video.

► Meine Nummer 1 Kursplattform und Zahlungsanbieter: Thrivecarthttps://juliatrost1994--checkout.thrivecart.com/thrivecart-standard-account/► Active Campaign https://ActiveCampaign.referralrock.com/l/1KUFTYZAK71/► Verkaufe automatisiert über Manychat (30% für dich für die ersten 3 Monate): https://manychat.partnerlinks.io/nxjwdhjzr7l9Wenn du gerade erst startest oder nur 10–100 Follower hast und denkst, dass du noch keine digitalen Produkte verkaufen kannst, dann ist dieses Video ein absoluter Augenöffner für dich.In diesem Video zeige ich dir, wie du digitale Produkte verkaufen kannst – selbst mit extrem geringer Reichweite – und warum du dafür keine große Audience brauchst.Ich teile meine persönliche Erfahrung aus mehreren Jahren Online-Business, in denen ich lange mit 1.500–2.000 Followern gearbeitet habe und trotzdem konstant digitale Produkte verkauft habe. Spoiler: Follower sind nicht der entscheidende Faktor – Conversions schon. Viele glauben immer noch, dass sie erst wachsen müssen, bevor sie digitale Produkte verkaufen dürfen. Doch das ist einer der größten Mythen im Online-Business. In Wahrheit funktioniert Instagram heute komplett anders – und genau das ist deine Chance, digitale Produkte zu verkaufen, auch ohne viele Follower.

► Meine Nummer 1 Kursplattform und Zahlungsanbieter: Thrivecart https://juliatrost1994--checkout.thrivecart.com/thrivecart-standard-account/► Active Campaign https://ActiveCampaign.referralrock.com/l/1KUFTYZAK71/► Verkaufe automatisiert über Manychat (30% für dich für die ersten 3 Monate): https://manychat.partnerlinks.io/nxjwdhjzr7l9In diesem Video zeige ich dir, wie ich mit nur zwei +einem KI-Tool digitale Produkte verkaufen konnte – und damit rund 100.000 € pro Monat umsetze.Ohne Tool-Chaos. Ohne komplizierte Funnel. Ohne 20 verschiedene Softwares.Wenn du digitale Produkte verkaufen willst und glaubst, du brauchst dafür unendlich viele KI-Tools, dann wird dieses Video deine Perspektive komplett verändern. Denn beim digitale Produkte verkaufen gewinnt fast immer: Simpel statt komplex.  Viele Online-Businesses scheitern nicht an fehlender KI,sondern daran, dass sie zu komplex aufgebaut sind.Komplexität skaliert schlecht.Komplexität kostet Zeit.Komplexität kostet Umsatz.In diesem Video erkläre ich dir, warum ich mich beim digitaleProdukte verkaufen bewusst auf extrem wenige Tools fokussiere – und warum genau das der Grund ist, warum meine Umsätze planbar und skalierbar sind. In diesem Video lernst du:✅ Warum zu viele KI-Tools deinBusiness beim digitale Produkte verkaufen ausbremsen✅ Wie ich ManyChat nutze, um digitale Produkte verkaufen zu automatisieren✅ Wie ich mit automatisierten Kommentaren & DMs Tausende Menschen zur Checkout-Seite schicke✅ Warum ChatGPT & Claude bei mir Strategie-Tools sind – keine Content-Maschinen✅ Wie ich mit KI Funnel vergleiche, Umsätze rechne undbessere Entscheidungen treffe✅ Die 3 Kriterien, die jedes virale Produkt erfüllen muss, um digitale Produkte verkaufen zu können✅ Warum Low-Ticket-Produkte beim digitale Produkte verkaufen oft mehr Umsatz bringen als High-Ticket✅ Wie ein simpler Funnel aussieht, der wirklich verkauft Wenn du digitale Produkte verkaufen willst, merk dirdas: Du brauchst keine 10 Tools. Du brauchst keinen High-Tech-Funnel. Du brauchst kein kompliziertes Setup.Du brauchst:

Du willst digitale Produkte verkaufen, hast aber „nur“ 100–1000 Follower? Dann ist diese Episode Pflicht.In dieser Episode zeige ich dir, wie du digitale Produkte verkaufen kannst – ohne große Reichweite, ohne Werbeanzeigen und ohne virale Tänze.Ich erkläre dir ganz konkret, wie ich mit unter 2.000 Followern bereits 30.000 € Umsatz pro Monat gemacht habe – nur mit Instagram. Wenn du also digitale Produkte verkaufen willst und dich fragst, warum Reels bei dir zwar Views bringen, aber keinen Umsatz: genau darum geht es hier.

Start selling digital products and services with MiloTree for FREE! If you're an online coach, course creator, or digital product seller, you've probably experienced this: You're working 35-45 hours a week managing sales, manually sending products, and personally following up with every customer. You're making some money, but you're completely burnt out. Sound familiar? In my newest episode, I shared the exact automation strategy that helped our MiloTree customer Ava transform her business. She went from making $1,800 a month while working 45 hours a week to earning over $11,000 a month working just 9 hours a week. The secret? She automated three key parts of her sales process using MiloTree. And in this post, I'm going to show you exactly what she automated and how you can set up the same system to sell digital products on autopilot. Show Notes: MiloTree Free Plan MailerLite (recommended email service provider) Goldmine Product AI Prompt Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Problem: Manual Sales Are Killing Your Business Growth Here's what's happening to most digital product creators. You've built amazing products—courses, coaching packages, memberships, digital downloads. You're getting some sales, but you're stuck in a manual sales cycle that looks like this: Someone downloads your freebie → You manually add them to your email list → You manually send follow-up emails → You manually process orders → You manually deliver products → Repeat. This manual process has three major problems: Time Drain: You're spending hours every week on tasks that could be automated Revenue Cap: You can only make as much money as the hours you can physically work Burnout Risk: Eventually, managing everything manually becomes unsustainable The good news? You can automate your entire sales process so your business runs without you working harder—you just work smarter. The Solution: Three Types of Sales Automation That Actually Work There are three powerful ways to automate your digital product sales: tripwires, order bumps and upsells, and email sequences. Let me break down each one and show you exactly how they work together to create a sales system that runs on autopilot. 1. Tripwires: Turn Freebie Seekers Into Buyers Instantly A tripwire is a low-cost product (usually $7-$27) that you offer immediately after someone opts in to get your free lead magnet. Here's how it works: Someone sees your content on social media → They click to download your free cheat sheet → They enter their email on your opt-in page → They land on the thank you page → Right there, they see an offer for your complete toolkit for just $17 → They click, they buy → MiloTree delivers the product automatically. You do nothing. It all happens automatically. The beauty of tripwires is that they convert freebie seekers into paying customers right away. Once someone has bought from you once, they're 9 times more likely to buy from you again. 2. Order Bumps and Upsells: Increase Average Order Value Without More Traffic Here's where things get really powerful. Someone's already buying your $47 course. At checkout, you offer a $12 complimentary workbook with one simple checkbox. They tick the box—boom, they've added it to their order. After they complete the purchase, they land on your thank you page. Now you offer them your $97 "done-for-you" premium version. With another click, they've purchased that as well. You just turned a $47 sale into a $156 sale without getting a single additional customer. Order bumps and upsells can increase your revenue by 30-50% without any additional marketing. You're simply maximizing the value of customers you're already getting. 3. Email Sequences: Build Relationships and Sell While You Sleep This is the foundation that makes everything else work. An email sequence is a series of automated emails you set up once that go out to new subscribers automatically. One of our MiloTree customers, Amanda, set up her main email sequence six months ago. That one sequence generates over $1,500 a month for her business, and she hasn't touched those emails since she initially created them. Here's what a good email automation does: Builds Relationships: Your subscribers get to know, like, and trust you through consistent communication Delivers Value: You're providing helpful content that solves their problems Sells Naturally: You're making offers that feel like helpful solutions, not pushy sales pitches Email is one of the best channels for sales. For every $1 you spend on email marketing, you typically make about $36 in return. That's a 3,600% ROI. Why You Can't Do Email Marketing Through Gmail (And What You Need Instead) Here's something crucial to understand: You cannot do email marketing through Gmail, Yahoo, or any regular email account. You need what's called an email service provider (ESP). An email service provider is a platform like MailChimp, MailerLite, Kit, or Flodesk. It's built specifically for business email marketing. Here's what ESPs do that regular email can't: Deliverability: They get your emails into people's inboxes instead of spam folders Analytics: They track who opens your emails, who clicks links, and who buys Segmentation: They let you organize subscribers based on their interests and behavior Automation: They let you set up those money-making email sequences we talked about My favorite email service provider is MailerLite. We use it ourselves for MiloTree's email marketing. I recommend it for three reasons: Free to Start: You get your first 1,000 subscribers completely free User-Friendly: It's the easiest ESP I've used—intuitive drag-and-drop design Seamless Integration: It works perfectly with MiloTree for automated product delivery MiloTree integrates with 24 email service providers, including MailChimp, Kit (formerly ConvertKit), Flodesk, ActiveCampaign, MailerLite, Klaviyo, and many others. We're always adding new integrations based on customer requests. But if you're just starting out and asking me what to try first, I'd go with MailerLite. How MiloTree and Your Email Service Provider Work Together Let me show you the exact flow of how MiloTree and your email service provider work together to automate your sales. This is where the magic happens. Here's the complete automated workflow: Step 1: Someone sees your content on Instagram, TikTok, Pinterest, or your blog Step 2: You offer a lead magnet (a free download, cheat sheet, template, etc.) Step 3: They click and land on your MiloTree opt-in page where they enter their name and email Step 4: MiloTree captures that email and automatically sends it to your email service provider Step 5: MiloTree instantly delivers the freebie to your new subscriber on the thank you page—they can download it immediately Step 6: At the same time, MiloTree sends a "tag" to your email service provider Step 7: That tag triggers your automated email sequence to start Step 8: Your welcome sequence begins—usually 5-7 emails that go out over the next week Step 9: These emails build the relationship, provide value, and make offers Step 10: When someone clicks to buy, MiloTree processes the payment and delivers the product automatically You do nothing. It all runs on autopilot. The Power of Tags: How to Trigger Different Email Sequences Here's what makes this system so powerful: tags. A tag is simply a label you assign to a subscriber based on what they've downloaded or purchased. Let's say you have three different freebies: A "Social Media Content Calendar" (tagged: social-media-freebie) A "Product Launch Checklist" (tagged: launch-freebie) An "Email Marketing Guide" (tagged: email-freebie) When someone downloads your Social Media Content Calendar, MiloTree automatically tags them with "social-media-freebie" in your email service provider. That tag triggers your social media email sequence. The beauty of this system is that different freebies can trigger different email sequences. Someone interested in social media gets emails about social media. Someone interested in email marketing gets emails about email marketing. You're sending the right message to the right person at the right time—all automatically. How to Set Up Your MiloTree and Email Service Provider Integration in 2 Minutes Setting up this automation sounds complicated, but it literally takes about two minutes. Let me walk you through it step by step. Step 1: Log into your MiloTree dashboard at milotree.com Step 2: Click on "Email Integration" in the menu Step 3: Select your email service provider from the dropdown menu (MailerLite, MailChimp, Kit, etc.) Step 4: Follow the simple connection instructions—every platform is slightly different, but we have step-by-step guides for each one Step 5: Test the connection to make sure it's working That's it. Now every time someone opts into your freebie, their email automatically flows into your email service provider and triggers your automated sequence. If you have any trouble with the setup, just email me at jillian@milotree.com and I'll personally help you get it working. Your Action Plan: Set Up Your Automated Sales System Today Here's exactly what I want you to do right now to start automating your sales: First, if you don't have an email service provider yet, sign up for one. I recommend MailerLite to start because it's free for your first 1,000 subscribers and it's incredibly user-friendly. Second, sign up for MiloTree if you haven't already. Start with our free plan to test everything. You can create a freebie opt-in page for free, sell a product for free, and see how the system works. Then when you're ready to scale, upgrade to one of our paid plans to run your entire digital product business with MiloTree. Third, connect MiloTree to your email service provider using the two-minute process I outlined above. Don't worry if you get stuck—just reach out and we'll help you. Fourth, create your first lead magnet if you don't have one yet. Download my free AI prompts that will help you create an irresistible freebie in about 10 minutes: The 3 AI Prompts You Need to Create a Freebie Cheatsheet Fifth, set up your welcome email sequence. This is the series of 5-7 emails that will build relationships and make sales automatically. Why MiloTree Makes Selling Digital Products Easier Than Any Other Platform At MiloTree, we built our platform specifically for coaches, course creators, and digital product sellers who want to automate their sales without dealing with complicated tech. Here's why creators love MiloTree: All-in-One Platform: Sell digital products, offer unlimited freebies, grow your email list, process payments, and deliver products—all from one simple dashboard No Tech Skills Required: Our AI tools help you create opt-in pages, sales pages, and checkout pages in minutes, not days Start Free: Test everything with our free plan—no credit card required. Create opt-in pages, deliver freebies, and see how the system works before you upgrade Affordable Pricing: Our paid plans start at just $9/month and grow with your business. No surprise fees or complicated pricing tiers Built for Creators: Unlike generic ecommerce platforms, MiloTree is designed specifically for digital product creators, so everything is streamlined for your needs Integrates With Everything: We connect with 24 email service providers, plus all major payment processors Personal Support: When you have questions, you can email me directly at jillian@milotree.com and I'll help you personally

I share my top 10 programs for podcasting and how much they cost. I discuss the importance of using these programs to create high-quality podcasts and streamline the editing process. I also highlight the benefits of using programs like Descript, Canva, ChatGPT, Adobe Enhance, Notion, Calendly, ActiveCampaign, and hiring a content writer and editor, emphasizing the value of investing in these tools to save time and improve the overall podcasting experience.Key Takeaways:Descript is a game-changer for podcast editing, allowing easy text-based editing and waveform visualization.Canva is essential for creating podcast artwork and episode graphics, even for those with no design experience.ChatGPT can be used to generate episode titles, show notes, and interview questions, saving time and improving content quality.Adobe Enhance is a powerful tool for improving audio quality, especially for poorly recorded or low-quality audio.Notion is a versatile organizational tool that helps manage podcast workflows, guest lists, and show notes.Calendly simplifies the process of scheduling podcast interviews and appointments with guests.ActiveCampaign is an email provider that helps automate email sequences and manage mailing lists for podcast promotion.Hiring a content writer and editor can save time and improve the quality of podcast blog posts and show notes.Send us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

In this episode of That Tech Pod, we get into the next industrial revolution,  Industry 5.0, where technology and people work together instead of competing for the same space. Shay Howe, Chief Strategy Officer at ActiveCampaign, joins us to unpack how automation is evolving from efficiency-driven systems to human-centered collaboration.We explore how the relationship between humans and machines is shifting from replacement to augmentation, and what that means for marketers, entrepreneurs, and the future of work. Shay shares real examples of automation that make marketing more personal, not less, and explains why technologies that enable creativity, empathy, and ethics will define the next era of innovation. The conversation covers everything from data transparency and responsible AI to how automation might create entirely new industries, just like cars once did for roads, dealerships, and repair shops. Along the way, Shay draws lessons from The E-Myth and The Innovator's Dilemma to remind us that disruption always brings opportunity. The big takeaway? Industry 5.0 isn't about replacing humans, it's about empowering them. When used thoughtfully, automation can give people more time to focus on creativity, connection, and strategy. The future of marketing belongs to those who design technology that amplifies human potential.Shay Howe is the Chief Strategy Officer at ActiveCampaign, where he drives the company's corporate strategy, new product lines, corporate development, and strategic partnerships. He has previously held leadership positions across marketing, product, and design, and his product-led growth approach has helped scale the company into a global tech unicorn. Prior to ActiveCampaign, Shay was Vice President of Product at Belly and Yello, where he was responsible for product strategy and design. He previously led product teams at multiple high-growth companies, including Groupon, and has held in-residence roles as an advisor with Techstars, Lightbank, and Prota Venture portfolios. Shay's passion for building teams extends outside of work, as he also serves as a mentor with Techstars and LongJump Ventures.

In this episode, we dive into the often-overwhelming world of building a tech stack for your coaching business! We know the thought of sorting through all the technology options can make your eyes glaze over, but fear not! We break it down into manageable pieces, discussing everything from accounting software to payment processors, calendaring systems, and even email marketing tools. Adding tech to your process should save you time and money, not cause you headaches and cost you cash. Our goal is to help you streamline your processes so you can focus on what you do best – coaching! Are you ready to take your coaching business to the next level? Listen in as we share our personal experiences with different tools and provide recommendations that can help you build a solid tech foundation for a thriving coaching practice.

If you missed it, here's Part 1 of our live event replay: 7 Ways to Land Clients.This episode is Part 2, and I'm joined by three of our Workgroup members share how they consistently book clients without cold pitching or chasing leads. We're talking about the real strategies that work—building genuine relationships, growing your reputation, and showing up with visibility that gets noticed.Angela Kiszka shares how genuine relationships and clear positioning as a funnel strategist built her referral-fueled business, where clients come straight from name drops.Janelle Harlan reveals how podcast guesting and bundle collaborations led to multiple long-term clients (including a $50K retainer) by owning her niche in email and ActiveCampaign.Connie Hurlburt breaks down how relationship marketing with her network and follow-through keep her booked with repeat clients who trust her expertise.Listen to learn more about:The power of relationships and reputation that bring in repeat clientsVisibility opportunities that actually convert to paid projectsPositioning and niching so people instantly know what you doThe mindset shift from chasing clients to attracting them naturallyIf you're tired of chasing clients and ready to have them come to you, this episode will show you what's possible when you build genuine relationships and step into visibility.Enroll now: The Unicorn Digital Marketing Assistant SchoolAdmin work is getting automated, but marketing? That's in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You'll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23. Class starts October 30. Don't stay stuck in low-paying admin work. Step into the skills businesses really need. >>Enroll here at udmaschool.comLinks Mentioned in the Show: Already doing client work? Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. You'll benefit from advanced trainings, member-only discounts, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.comListen to Part 1: How to Land Freelance Clients Using Warm Leads, Directories, and Client Referrals #268Connect with...

On this week's episode of Unlimited Capital, Richard McGirr goes solo to pull back the curtain on the powerful tech stack that drives his capital-raising firm. Drawing on his background in digital transformation for Fortune 100 companies, Richard breaks down how his team uses Salesforce as the operating system of their business, ActiveCampaign for marketing automation, and Zapier to tie it all together. He shares how dashboards, automations, and AI tools like Claude streamline everything from investor follow-ups to fund management—and how Notion keeps their content and client portals organized. This is a deep dive into how technology and thoughtful process design can scale any investment business. Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com with code BESTEVER Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Podcast production done by ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Bezos' Law - Chai Atreya, Chief Product Officer at ActiveCampaign, once helped build Amazon Alexa under Jeff Bezos.During one internal review, Bezos made a single comment — short, specific, and completely unexpected — that changed everything.He looked at the team and said:“I want Alexa to respond in under five seconds.”That one sentence forced every engineer to rethink what “great” really meant.They reimagined the architecture, redesigned the systems — and eventually, brought response times even lower.That's "Bezos' Law":The tighter the constraint, the bigger the breakthrough.I was honestly in awe hearing how that single challenge reshaped Amazon's design culture — and even more amazed at how Chai is now weaving that same mindset into ActiveCampaign's AI to help small and midsize businesses scale faster, smarter, and simpler.It's inspiring stuff — and it'll change how you think about innovation, leadership, and speed.

This week's #locationweekly episode features Amazon using Agentic AI to help sellers with inventory, Carvana going AI with Shaq, ActiveCampaign integrating Square Loyalty platform and Rocket teams up with Amazon to support small stores. Check it out!

Everybody's freaking out.Your feed's full of panic. Kajabi just hiked its price by $480 a year. Keap's up 25% to 50%. ActiveCampaign's not far behind. Even MailChimp is climbing. So now the big question: should you switch email platforms?Before you jump ship or write a rage-fueled social post, read this. Let's unpack what's really going on and how to beat the price hike without blowing up your business.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

Send us a textThe enterprise software landscape is undergoing rapid transformation as vendors double down on AI, automation, and data intelligence. ActiveCampaign's acquisition of Hilos strengthens its conversational marketing stack by expanding WhatsApp capabilities, while HG Insights is redefining data intelligence to refine go-to-market execution. HubSpot's planned acquisition of Dashworks signals a deeper integration of AI knowledge management, and Sitecore's launch of the Martech industry's first AI Innovation Lab underscores the growing urgency for marketers to accelerate their AI journeys. StackAdapt continues to advance transparency in connected TV and cross-screen analytics, whereas Accenture and Pipefy are joining forces on over 450 AI agents to scale process automation. Camunda's introduction of agentic orchestration brings a new layer of autonomy to enterprise workflows, and Nintex's generative AI updates further enhance intelligent automation. Meanwhile, Circana's Liquid Supply Chain solution and CloudBolt's acquisition of StormForge to optimize Kubernetes environments highlight a broader trend—AI and automation are now converging across marketing, operations, and infrastructure to drive unified, data-driven execution.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Today on the show we have Casey Hill, CMO of DoWhatWorks, a patented growth experiment tracking engine that reveals which website changes actually drive results. Casey brings experience from ActiveCampaign, his work as a Stanford instructor and advisor, and years of research into how leading companies like Slack, Shopify, and Asana run experiments. In this episode, Casey breaks down why most A/B tests fail and how to focus on the few elements that truly move the needle. We explore why two CTAs often outperform one, why customer logo bars underdeliver, and why expectation-to-reality alignment is the hidden driver of both conversions and retention. Casey also shares how DoWhatWorks blends large-scale data with human research to surface reliable best practices, why expansion revenue has become its biggest growth lever, and how enterprise clients are tackling churn by setting clear expectations from day one. We also discuss how onboarding experiments reduce early churn, why traffic sources should shape your CTA strategy, and why simplicity always wins on pricing pages.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on andrew@churn.fm. Don't forget to follow us on X.Key Resources:DoWhatWorksLinkedIn | Casey HillEp 235 The Lifecycle of Loyalty: Tackling Churn at Critical Stages in the User JourneySlackAsanaKlaviyoShopifyRampHockeyStackLinearY CombinatorHotjarClayHexBufferRipplingOptimizelyAmplitudeWebflowAdobe TargetBetScoresChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Send us a textThe enterprise technology landscape continues to accelerate its AI-driven transformation, with a flurry of announcements underscoring the shift toward intelligence and automation. BMC unveiled new GenAI innovations designed to unlock deeper business value from enterprise data, while Certinia rolled out its Spring 2025 release with enhanced automation capabilities. Laserfiche introduced a suite of generative AI features, and Make launched its Make AI Agents to bring real-time intelligence to no-code workflows. ActiveCampaign expanded its reach into conversational commerce by acquiring Hilos for WhatsApp integration, and HG Insights redefined data intelligence to sharpen go-to-market execution. Meanwhile, HubSpot revealed plans to acquire Dashworks to bolster its AI knowledge capabilities, and Sitecore launched the martech industry's first AI Innovation Lab to accelerate marketers' AI adoption. Complementing these moves, StackAdapt advanced transparency in connected TV and cross-screen analytics, while Accenture and Pipefy announced collaboration on more than 450 AI agents—signaling that enterprise AI innovation is scaling from pilots to operational impact across industries.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Are your daily tasks keeping you from growing your business? In this episode, business coach and systems strategist Holly Jean Jackson joins us to share why documenting key processes, like sales, client onboarding, and team workflows, is the secret to sustainable growth. Tune in to learn how the right systems (and tools like ClickUp, Pipedrive, and ActiveCampaign) can help you delegate with confidence, create “delight moments” for your clients, and free up your time to focus on what matters most.

BOSSes, Anne Ganguzza is joined by Tom Dheere to tackle a topic many voice actors fear most: marketing. In this episode, they break down the essential difference between direct marketing (you go to them) and indirect marketing (they come to you). The hosts discuss how to make both strategies work for you, offering a powerful, actionable roadmap for building a sustainable voiceover business. 00:01 - Anne (Host) Hey boss listeners. Are you ready to turn your voiceover career goals into achievements? With my personalized coaching and demo production, I'm here to help you reach new milestones. You know you're already part of a boss community that strives for the very best. Let's elevate that. Your success is my next project. Find out more at anneganguzza.com.  00:25 - Speaker 2 (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza.  00:44 - Anne (Host) Hey everyone, welcome to the VO Boss podcast and the Real Boss series. I'm your host, Anne Ganguzza, and I'm here with Mr Tom Dheere. Hello, hello, hello, the Real Boss, Tom Dheere.  00:56 - Tom (Guest) Hi, I'm seeing the light ring in my glasses. I'm going to change. I want to change these.  01:01 - Anne (Host) Wait, I thought you said I'm seeing the light.  01:03 - Tom (Guest) I'm seeing the light. Well, yeah, no, but the light was seeing me and my glasses, so I'm switching over. I have, like different pairs of glasses for where I'm at.  01:11 - Anne (Host) No, really. So like these are better. I hear that. I hear that Yours are part of a marketing strategy.  01:18 - Tom (Guest) Mine are purely because my eyeballs are decomposing. I can hear them.  01:22 - Anne (Host) But me too, though, I need them as well, and I figure I might as well make them part of a marketing strategy. And speaking of marketing, yes. Great segue, isn't it? I think it's one of the most feared things for any voice actor is to actually think and do marketing, and so it's a great topic to talk about, because, I mean, we could talk like multiple podcasts about it, but let's talk about marketing Indirect marketing, direct marketing. They're both important.  01:49 - Tom (Guest) Yes, absolutely.  01:50 - Anne (Host) Let's distinguish the difference.  01:52 - Tom (Guest) Right, and this is the thing that when most people come into the voiceover industry, they think and their instinct is correct, so I need to market myself. What does that mean? For most people, it's slamming into social media sideways and talking about what they had for breakfast, or it most often means cold calls and cold emails. Now, you can clearly lump all of that stuff together into marketing, but there's a lot more to it. It's a lot more nuanced than that.  02:18 - Anne (Host) You say the word cold calls and I think people go cold. I know they do. They're like oh no cold calls now.  02:25 - Tom (Guest) So the way I talk about it is that there is direct marketing and then there is indirect marketing, also known as active marketing or passive marketing. So direct or active marketing is when you are seeking out specific potential clients and you are basically grabbing them by the lapels and saying, hey, you give me money to say stuff out loud.  02:48 - Anne (Host) Here I am. Hello, this is me.  02:50 - Tom (Guest) Hello, right Now that's a cold call, that is a cold email. There's also follow-up emails and getting your seven touches.  02:57 - Anne (Host) And that's direct, because it's direct contact with a potential client.  03:01 - Tom (Guest) Exactly. And then there is indirect marketing, which is where you're kind of like doing your thing over here in hopes that people or robots will notice you Right and come to you Right. So, for example, working on search engine optimization on your website, that's a form of indirect marketing or passive marketing, because if somebody's searching for you, hopefully your website or your content will rank higher on Google, bing, yahoo and they'll be like, hey, who's this person? And then they reach out to you Right.  03:30 - Anne (Host) Or they're seeing you on social media.  03:32 - Tom (Guest) Social media, exactly, is another perfect example of indirect marketing. So that's where you're kind of like demonstrating your value, your progress, your humanity as a voice actor and a person, in hopes that it will get voice seekers' attention and be engaged with your content and hopefully you'll stay top of mind for future projects.  03:50 - Anne (Host) An easy I would say an easy way of thinking about it is direct marketing. You go to them In direct marketing. They're coming to you.  03:58 - Tom (Guest) Exactly. Yeah, that's exactly right.  04:00 - Anne (Host) I think, equally terrifying for voice actors yes, yes, I think that it's great that we made the distinction now between the two.  04:09 - Speaker 2 (Announcement) And.  04:09 - Anne (Host) I think the one that really causes people probably the most terror is the direct marketing part of it, because they have to reach out to someone who is a complete stranger to them and that we are a complete stranger to them and they're a complete stranger to us. And so direct marketing, I think, requires, I think, a little more knowledge, so it makes it a little less scary.  04:29 - Tom (Guest) I think so too.  04:36 - Anne (Host) That's the way I see it, and what I try to explain to a lot of my students who talk about marketing and their fear of marketing is, of course, all the indirect methods, which they're probably much more apt to do, because they can create a blog, they can go on social media, they can create a video, they can do things like that, and that to them, I think, is more of a concrete path than oh my God, I got to go find someone. Who do I reach out to, what do I say and how does that work? And so I think the first distinction that I want to make with direct marketing is to make it less terrifying. Is that I want to make with direct marketing is to make it less terrifying is just an understanding that people have needs. How many times can I bring up the Chanel lipstick, right?  05:09 - Speaker 2 (Announcement) How many times it's a great example.  05:10 - Anne (Host) I just keep going back to it where here's the Chanel lipstick. It is part of my brand and I want to work with this company, chanel, and so ultimately, they don't know who I am. I mean, I kind of know who they are, but I don't know exactly who I should contact. And so when does Chanel have a need for voiceover? Right, when they have a campaign, right when they have a campaign and when maybe they have a voiceover and they want to replace that voice, and so it's very much based on need and when they need voiceover, a voiceover.  05:41 It's not that. Oh, I'm going to reach out and I never heard back and therefore that's a bad lead or it didn't work or I'm done. I failed. You cannot think that, guys, because it's all on a timely basis, so when I need a new lipstick, I'm not constantly searching for a new lipstick, but when I need one, then if an email comes my way or a social media ad comes my way talking about a new shade of red, I'll be like, oh, I need that, let me look into it.  06:10 And that's the same thing that, as a voice actor, you need to understand about direct marketing.  06:14 - Tom (Guest) Right, put it another way. And what are the client's pain points? How can you cure what ails them? How can you solve their problems? So I'm going to take your Chanel lipstick example and I'm going to continue it. So let's put it in voiceover terms Chanel wants to advertise that lipstick. So they want to make advertisements of some sort. It could be print, it could be digital, it could be TV, radio streaming or whatever. Right, chanel?  06:42 - Anne (Host) Look to me, Chanel. I talk about you all the time. I'm just saying In my podcast Please make Anne a compensated endorser for your lovely products.  06:51 - Tom (Guest) So Chanel usually would have to hire a marketing agency or an ad firm or something like that to come up with whatever. The concept would be. Okay, well, this is Chanel, it's this type of lipstick, we're targeting this type of audience, or they?  07:04 have it in-house or they have it in-house and they'll say, okay, well, our demographic is women of this particular age range.  07:19 Okay, so we need to make sure that the content and context of the advertisement is making sure that we're targeting that particular demographic.  07:22 It needs to appeal to them on a visual or an auditory level or some other combination of that. Maybe we need to get an influencer in here or a celebrity or something like that, but we still need a voice actor to do whatever the radio or streaming or TV is. So they come up with a concept, they write the script. Now they need to get a production company to turn this script into reality and then the production company now this is where they have choices. They can go to a casting director and a casting director and the casting director can then reach out to agents and managers to find the voice actors. They can post that casting notice on a casting site like a Voice 123 or a VO Planet or a Badalgo, or they can have their own roster of voice actors that every time a casting notice comes up, they go through their own list of voice actors. That every time a casting notice comes up, they go through their own list of voice actors and then send the casting notices out to the appropriate voice actors to collect auditions right.  08:12 - Anne (Host) Before you continue, I'm going to intercept and say all right, let's talk about how often do they need this right? That is something that is the big unknown right. How often are they needing a new campaign? And that is something that I think is the most ambiguous, maybe, to the voice actor, because we don't know we don't work for the company, we don't know how often they need these new ads. So what I don't want people to expect, and I think what a lot of people do expect, is like well, I reached out to them and they don't want me. Well, they don't have a need for you Yet. Yeah, and I don't think it's appropriate to think that any one company needs a voice actor 24-7.  08:48 - Tom (Guest) Unless you're Joseph Riano.  08:50 - Anne (Host) But that's a different genre, right. That's promo, that's a different genre, that's promo and that's actually a network right.  08:55 - Speaker 2 (Announcement) Right.  08:55 - Anne (Host) That, yeah, you're required to do these ads because things change all the time. Chanel lipstick how often are they coming up with new colors? How often are they coming up with new colors? There's seasons, right? How often are they coming up with new lipsticks? Right? That is not necessarily a daily. Companies don't come out with new products every single day, so therefore they may not have a need. So please keep that in mind, guys, because I think a lot of people get discouraged when they don't hear back. Marketing is the long haul. It's a marathon, not a sprint.  09:21 - Tom (Guest) Yeah, getting auditions from your agents and managers and getting auditions from online casting sites. Those are short term. There's an audition right now. You audition for it right now Because they've had a need Right. Using direct and indirect marketing strategies is a long-term investment in developing relationships with clients Big distinction. A lot of people argue oh, agents are better than this and this is better than that, and none of that is true.  09:46 All of it's extremely subjective, based on the genres of voiceover that you want to do and the marketing methods and comfort level that you have with technology and interpersonal stuff. Like some people will be like I'll make cold calls all day. I love doing it. And some people are like I'm terrified of talking to people. I will only post stuff on social media and I will only talk about in a very narrow way and all of that is fine. But to Anne's point. Well, first off, we're thinking about them a lot more than they're thinking about us.  10:13 - Anne (Host) Oh my God, yes, amen, amen. That is so very true, because we want to be hired by them.  10:19 - Tom (Guest) Right, of course, and to Anne's point, they don't need any voiceover for a product or service or brand at this moment in time, and when they do, it may not necessarily be you and a lot of the times they don't have any control over the product or service or brand and what the demands there are from the end client or the ad agency or the marketing firm or the campaign that dictates the quality and quantity of the demographics of the voice actors that they're needed for that particular campaign. Right, and with a campaign that dictates the quality and quantity of the demographics of the voice actors that they're needed for that particular campaign.  10:48 - Anne (Host) Right, and with a campaign, typically they want to have, like in any kind of a brand, consistency right. Typically, if there's a product and you're the voice of that product or that brand, it typically is something that will be recurring for a certain amount of time. It's not like today's ad is going to feature my voice and tomorrow it's going to feature somebody else's voice. They want to work in a little bit of consistency for that brand and that includes the voice. So understand that they're not having a need for a new voice actor every single time they're airing the ad or putting it out there on social media. That may be.  11:19 You are a voice for a campaign which runs for a certain length of time, which is why we base our rates especially when it's broadcast right on where it's being played and for how long Because we are a voice for that particular time, for that particular campaign. Now, if they want to extend that right, they will pay to extend that or they'll find a new voice if they're looking for that.  11:42 - Tom (Guest) Right, we love the rebuys where you narrate something and it's good for a certain period. I got that phone call two weeks ago. I did a social media ad and for a six month term, and they literally called me on the phone. They're like, hey, they want to do it again, bill us, yeah, and I just build them. And they're like, oh, and we have two more spots. That's the wonderful part.  11:59 - Anne (Host) But the thing is is like for that particular brand, right Voice actors. If you're going to reach out to that same company and say, hey, I'm a voice actor, hire me. Well, they've got Tom right For reasons within the campaign. If his voice is working and that's what they want, they're going to continue to have Tom. So don't take it personally, don't beat Tom up.  12:19 - Tom (Guest) Tom is like sorry not sorry, Sorry, not sorry Sorry not sorry, sorry, not sorry.  12:22 - Anne (Host) I think we just have sometimes a very narrow view of what it's like on the other side of the glass and to have that need and that desire to create a campaign with a voice, and so you have to be understanding of the way it works.  12:34 - Tom (Guest) Yeah, another point on that is that late last year a voice actor posted on Facebook an infographic that I want to say it was. An explainer video producer posted an infographic. They tracked the amount of hours that it takes to produce an explainer video, which obviously includes concept writing, storyboard, budget, legal department, music and all of that stuff, and the amount, the percentage that involved the voice actor, was 1.5%. Yeah, 1.5%. So often we as voice actors are an afterthought.  13:06 - Anne (Host) Yeah, we're the last part of the journey there.  13:08 - Tom (Guest) Yeah, and sometimes I'll just ask around the office, or their niece, who's a musical theater major, and they just give it to them and that's it.  13:15 - Anne (Host) But yes, obviously casting notices are posted everywhere all the time and it's so funny because I mean, when I'm doing oh, it's funny because I'm dabbling a little bit in fashion and when I'm creating videos, I mean my main thing is that I'm talking about the brand or I'm showcasing the brand, but a lot of times the videos don't even require the voice. Unless I'm directly talking about the brand, I can put music behind it. And it's funny because in my process of creating the video right for, let say, the brands that I'm working for the last thing I put in is the voice. It's the last thing I do, unless I'm doing a direct-to-camera like hey guys, this is an amazing product. Then it all happens together, right, and then the video editing happens and my voice is already there talking about it.  13:57 But a lot of times I'm not necessarily, or I'm doing a voiceover after the fact, and so, yeah, we become like the last part of the project, and so that's something to also be aware of. It's not that we're not important, we're very important, but you have to understand where in the chain of events that it happens. That's why people, when they cast, they want to cast typically like quickly, right, they want to find that voice and just put it into the video that's already been done, and then music and sound effects, because, again, like Tom you mentioned, we're typically the last part.  14:31 - Tom (Guest) Yeah, and from what I've noticed in my casting notices over the past decade or so is that the turnaround time for casting is usually about 48 hours, and then from the recording of it is probably another 48 hours. Sometimes it's even quicker than that. So usually that means if this project took six weeks or two months or whatever that means at most not. I'm not saying a week is spent on the voiceover, it's just that everything that needs to happen regarding the voiceover is probably a handful of hours within one week, and then that's it.  15:04 So the point is, bosses, is that if you are engaging in direct marketing strategies, like cold calls or emails, and you're doing your follow-up emails and reaching out on social media, like directly in sending the messages and stuff like that you have to manage your expectations. I was reading a study that since 2014, the return on cold calls and emails has dropped by 10% every year for the past 10 years. And guess what? 10% times 10 years equals 100%. So it doesn't mean they're not effective at all anymore. But now the expectation of them actually getting your email or answering your phone call and responding positively is between 1% and 3%. It is a very, very small percentage, which means also this is a numbers game.  15:49 - Anne (Host) Yeah, absolutely Absolutely, but it's not impossible.  15:52 - Tom (Guest) No, it's not impossible. You want to be smart about it.  15:55 - Anne (Host) Yeah, what I'm always telling people because I have a Boss Blast product and I know you also do a lot of educational courses on direct marketing. It's something that you need to understand. It's definitely a marathon, not a sprint, kind of a game, and the good thing about it is that once you do connect and once you're in front of the eyes of someone who has the power to hire you and award you the gig, typically you want to stay top of mind, and that's when you're talking about marketing. Staying top of mind is always a good thing. You're talking about marketing. Staying top of mind is always a good thing. That's when they'll call you and say, hey, we want to extend this for another 13 weeks or we want to extend this again. So once you hook them, hopefully you keep them, and that's where the challenge is.  16:36 You know auditions. You know there's a need already. You audition and they cast because they're at that stage in the project where that's what they need. Right, they need that voice. But when you're direct marketing and you're reaching out, they may not have that need right away. They might think about you and say, oh okay, I like that voice. I don't have a need for her right now, but maybe let me put her to the side and let's when another campaign comes up that I think she's good for and I get that all the time when I'm on a few different rosters They'll contact me directly and say, hey look, I think you'd be a perfect voice for this campaign. Can you send me an audition? And typically, boom, that's good because it's a cold lead that turned into a warm lead and that is nice because I didn't have to really do much effort because I'm on his radar.  17:18 So when you're direct marketing, tom, the other important thing to understand is not only how it works right and understand and the expectations. It is how do you know who to contact right? And how do you contact them without being spammed? Because, guess what? We all get spam every single day. I get phone calls still that I don't pick up the phone. I get emails that are scammers, that are just junk email I don't even bother to look at. I see the subject line and I'm like nope, so I'm not going to be spamming. In today's world where it is getting increasingly hard. How do you do it right? That's the question, that's the golden question, right? How do you do it? How do you get their attention?  17:55 - Tom (Guest) Well, I've learned a couple of just some just brief bullet pointy bits of advice is be concise, be brief, be professional, but be you as much as you can If you have a very formal subject line or a very prim and proper paragraph. Hi, my name is this, I do this, I do that, I can do this, and every sentence starts with the word I Delete Immediate turn off.  18:21 - Anne (Host) It's about how you can help the company.  18:23 - Tom (Guest) Yes, it's how you can bring value to their company. It's not about you Solve their pain point. Exactly, solve the pain point. What can you do for them? But don't make it I, I, I Make it about. You need this, you need this. Your problem is this your problem can be solved with my services as a voice actor, but at the same time, be you as much as you can be you, be as personable as you can. Funny goes a long way and showing that you know about them.  18:54 - Anne (Host) Yes, because it becomes like these are two strangers meeting in the night, right? So what makes that meeting more agreeable? Well, if I have done my homework, it's kind of like God the olden days, tom, when I used to go on interviews for like corporate jobs. Right, you wouldn't go into a corporate interview for a job and not know anything about the company that you're applying to.  19:15 Right, I mean that was the biggest no-no was no. You've got to understand what does the company make, what are the products that it makes and what is it that is attracting you to this company? So if you can offer some insight into their company and why it is that you feel it would be a beneficial partnership, then definitely reaching out with how you can solve their pain point and showing that you're interested in them and not just like I, I, I and I'm a great voice actor and listen to my talent. It's not about you at all. It's about how you can help them right to sell their product or to sell their brand.  19:48 - Tom (Guest) Yeah, your job is a problem solver. Yeah, don't treat them like a cash register and your email is a crowbar.  19:54 - Anne (Host) Oh, I like that, that visual.  19:57 - Tom (Guest) You know he's kind of like give me the money to say the things have you said that before?  20:00 - Anne (Host) Did you just grab that from there? That was great.  20:02 - Tom (Guest) I've said it in various permutations of that over the years. But yeah, yeah, I've also said we try to treat voice seekers like ATMs. Yeah, because we only see them as these machines that can give us money. Yeah, absolutely. These are people that have their own needs and challenges.  20:17 They are human beings that have their own struggles creative, logistical, financial, cultural struggles. And if voiceover is 1.5% of their thought processes in any given project, 5% of their thought processes in any given project, you want that 1.5% to be maybe the easiest and most entertaining, 1.5% to make everything a little bit easier.  20:38 - Anne (Host) Don't give them homework. That's what I always say. Don't give them homework, Don't make them try to research you. Don't give them homework. Just be there to let them know that you can help them and that you have a genuine interest in their company, in their product, in wanting to serve them and to help them, to make their jobs easier. Really, I think that's the point, and anybody that's worked in the corporate world knows that they want their job to be easier. They're working for someone, typically, and they have a lot on their plate. They don't want to be bogged down by, oh my God, a big, lengthy email that is going on and on and on and self-serving.  21:14 I know that when I get emails and I like to talk a lot. I think that's the problem, Tom. As voice actors, we like to talk right, and sometimes that transcribes right into our emails. I used to write these emails that were like paragraphs, paragraphs. Nobody has time for that and I would love to write paragraphs of an email and I would spend so much time.  21:32 I remember when I broke down what I did in my corporate job. I spent the majority of my time writing customer service emails and they were long emails and the funny thing is, I would get offended if people three quarters of the way down, if I put an important fact and then somebody wrote me back and then asked me a question about that fact, I'd be like how could you not have read that email? I spent so much time on it Because people don't have the capacity right to read a big, long, horribly boring email and also you are encroaching upon their time. I get so many emails a day, Tom, we've talked about this before. I have like a million some odd unread emails in my Gmail on purpose, because I want to see the marketing. I want to see the marketing that people are doing, and you just have to understand that you're taking up a part of their day, and so I think you need to like, deserve that.  22:18 And you need to prove that you're worthy of that 1.5% of their time. And so that means, if they don't want to hear from you again, if you've presented yourself in a way where they don't have a need for you, or maybe you I don't know, maybe you're all self-serving and they're like I don't need this they need to have a way to not get those emails from you ever, ever again. So there are legal ramifications of you reaching out to somebody unsolicited, typically in any direct marketing. That is the next thing that I want to bring up.  22:46 Tom, in any direct marketing you have to have permission to send an email. And if you don't necessarily have direct permission, you have to offer them a way to opt out of the emails that you send to them. And that includes, when you send that cold email, something at the bottom that says if you would like to unsubscribe to these emails, give them a way to opt out of that. And you also must provide and this is just good business measure you have to provide legally an address of your company on your emails. So when you send those emails out, you have to give them a way to opt out of the emails and you have to give them your business address.  23:23 - Tom (Guest) Absolutely, because you don't want the internet to give you the ban. Hammer if you're sending out hundreds or thousands of these emails at the same time. Manhammer if you're sending out hundreds or thousands of these emails at the same time. So I've heard recently that the era of spray and pray is over, but it's not just for all the marketing value pain points provide value stuff, but it's also because of the internet, as we as a people has just had it with all of these spammy carbon copy templaty desperate has just had it with all of these spammy carbon copy templaty. Desperate, aggressive, obnoxious, self-aggrandizing emails that we're getting over and over again, because we can't tell what's real and what's fake anymore when the phone rings or when an email comes in or when we see a social media post. So people are cracking down and being like we have no tolerance for this. I would rather send less emails that have more value than more emails that have more value than more emails that have value, and hope for the occasional hit.  24:13 - Anne (Host) And again, if you are sending out mass emails and that's a whole nother thing with direct marketing, not many people have the provision to send out thousands of emails at one time because most, unless you're paying for that service, which I do for the boss blast I pay for that service. I am able to send out lots of emails at a time. It's done through a server which doesn't do it all at once. And also the people that I'm sending it to have already opted in to me, marketing to them, and still, at the very least, I have to put. Here's a way to opt out and here's my business address and they only allow from my domain, the, and they only allow from my domain, the VO Boss domain. So anybody that buys a Boss Blast, you are actually getting a list that has already opted in to be marketed to and they have all the legal rights to opt out if they want.  24:58 Most people don't, because they've opted in for a reason, but it's something that I would say most voice actors can't afford because you typically pay by the contact. So my server, which is ActiveCampaign, I pay by the contact, so contact. So my server, which is ActiveCampaign, I pay by the contact. So I have a few hundred thousand contacts that I pay for in order to be able to send emails out to that, and that's not something necessarily that every voice actor has the budget to do, which is why I offered the Boss Blast.  25:22 And this isn't all just about the Boss Blast, but it's anytime you're talking about doing direct mail, quality over quantity unless you have the provision to send out quantity, which is something that I pay thousands of dollars for, and I also make sure I got all the legal ramifications for people to opt out if they need to. But you need to do the same thing on a smaller scale, and direct marketing, I feel, is one of the methods of marketing that needs to be implemented so that in combination with indirect marketing. And you've got to do it. Gosh Tom, how much percentage of your time would you say? I would say 80%, if not a little bit more when things are lean.  25:58 - Tom (Guest) Yeah, when things are slow I immediately go to market, absolutely. But when things are busy, I have learned also to keep doing my marketing. So there, aren't as many slow periods.  26:09 So, yes, direct marketing can and should be part of a balanced breakfast. That is, every voice actor. If you can get quality representation audition through your agents and managers, if you understand how to feed the algorithms of online casting sites, use them to keep the flow of auditions coming in. Direct marketing with thoughtful, value-driven emails. Indirect marketing with thoughtful, value-driven emails. Indirect marketing with thoughtful value-driven blog posts, blog entries and social media posts. You should be doing, ideally, some combination of all of these as often as you can to maximize your opportunities to get the voiceover auditions that you desire.  26:47 - Anne (Host) And always be cultivating your next client, even if you're super busy. I think that's the most important thing that I've learned over the many years that I've been in the business here is always be cultivating your next client, because your clients, even if you've had them for years and years and years, they're never guaranteed. And the best in the business will say the same. So good conversation, Tom. I think we could talk about marketing in 500 more episodes.  27:10 But I think this is a great start guys to understand that it is a necessary evil and it's not scary. It's really not scary. You need to embrace the challenge that is marketing and, again, I like to look at everything as a challenge. That's what gives me joy in my business and also one of the reasons why I did create the VL Boss Blast was because I didn't have a ton of time to do the indirect marketing, although I do that a lot too. So everybody needs a balanced breakfast of both indirect and direct marketing. And, tom, thank you again for always being such a golden nugget of wisdom in my podcast.  27:42 - Tom (Guest) Thank you, I love it.  27:44 - Anne (Host) I'm going to give a great big shout out to our sponsor, ipdtl. Yes, you too can be a boss, a real boss and find out more at IPDTLcom. You guys have an amazing week and we'll see you next time. Bye.  27:59 - Speaker 2 (Announcement) Join us next week for another edition of VO Boss with your host, Anne Ganguzza, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL.   

A shocking Airbnb case shows how artificial intelligence can be used to fabricate property damage—and nearly cost one guest thousands. Kathy Fettke breaks down what this means for short-term rental hosts and guests, from the risks of AI-driven fraud to essential steps for protecting your investments. While the rise of AI brings new challenges, it could also drive platforms to adopt stronger verification tools, better dispute resolution processes, and more secure documentation standards—benefiting honest operators in the long run. Learn how to safeguard your properties, your reputation, and your profits in the evolving STR landscape. JOIN RealWealth® FOR FREE https://realwealth.com/join-step-1  FOLLOW OUR PODCASTS Real Wealth Show: Real Estate Investing Podcast https://link.chtbl.com/RWS SOURCE: https://www.vice.com/en/article/airbnb-host-accused-of-using-ai-to-fake-16k-in-damage/?utm_source=ActiveCampaign&utm_medium=email&utm_content=High%20Five%20%20FIRSTNAME%20%21%20It%20s%20almost%20the%20weekend&utm_campaign=Practus%20External%20High%20Five%208%2F7

In questa puntata:✅ Dimissioni e ultimo giorno di lavoro✅ Nuova idea: Form Testing✅ Problema connessione internet✅ Lancio piano Start

Email marketing still converts better than most digital channels, yet many businesses overlook this powerful tool because of misconceptions about its effectiveness or complexity. • Email is definitely not dead – it's been generating millions in revenue for over a decade• Design doesn't matter in email – focus on consistency and authenticity instead• The sweet spot for email frequency is 2-4 times per month• DNS records (SPF, DKIM, DMARC) are now essential for good deliverability• Different platforms serve different needs – MailChimp for beginners, Active Campaign for automation, GoHighLevel for all-in-one• Lead magnets should provide genuine value worth at least a couple hundred dollars• Perfectionism kills results – "good enough to get it out there" is a winning philosophy• Structure emails with curiosity in subject lines, a hook at the beginning, storytelling in the middle, and a clear CTA• The 7-11-4 principle: prospects need 7 hours of content, seeing your message 11 times, across 4 channels• Being "unapologetically authentic" builds stronger connections than polished marketing-----Guest Information: https://www.linkedin.com/in/schwedelson/https://subjectline.com/https://guruconference.com/https://outcomemedia.com/------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

What does it take to create $100 million in incremental pipeline in a single year? Kyle Coleman, Global VP of Marketing at ClickUp, unpacks his mission to help the company reach $1B in ARR and why “normal f***ing sucks” might be the best company value he's ever worked under. From his start as an SDR to becoming a two-time CMO, Kyle shares lessons on category design, uniting sales and marketing, and creating demand in a saturated AI-hyped world.  Plus, what's ClickUp's “No Lead Left Behind” initiative all about? Kyle breaks it down, along with how to productize a horizontal platform, why brand awareness makes or breaks regional sales success, and how to build strategic messaging that resonates.  Whether you're scaling a PLG motion or trying to land 7-figure enterprise deals, this is the episode for you.  ActiveCampaign⁠⁠ turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results. Follow Kyle: LinkedIn: https://www.linkedin.com/in/kyletcoleman/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ever felt like you're not "expert enough" to launch your online course? Mark Taylor knows that feeling well—and overcame it to build a booming online course business generating over £10,000 a month. In this inspiring episode, I sit down with Mark, a longtime in-person dog trainer from the UK, who turned his passion and experience into a scalable online program that's helped thousands of gundog owners worldwide. We dive into how Mark went from filming basic training videos for his staff to crafting a repeatable online sales machine. He shares how he grew his Instagram from 700 to nearly 50,000 followers, the power of short-form content, how he uses ManyChat and ActiveCampaign to automate his funnel, and why a single Black Friday promo changed everything. Whether you're just starting out or looking to scale, this episode is packed with practical lessons and mindset shifts to move you forward. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/e-FgaWgK9vsMark's Website: https://www.acerdogs.com/online-gundog-training-academy/ Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

Price is a form of psychology all on its own…but how do you determine how much your product should cost? You know how some brands will base product price off of what their competitors are doing? Or how some just throw a price out there? Tamara has a hot take: neither of these are good strategies. So, Daniel brings up some points: validation and pressure testing.  Plus, Tamara shares the  Van Westendorp Pricing Test, a framework she insists is perfect for Marketers. Basically, it takes customer acceptance and perception into account. How much is their willingness to pay when researching your product? What type of value does your product offer them?  ActiveCampaign⁠ turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results. Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode of The Content Byte podcast, Rachel and Lynne dive into the art of niching down in freelance copywriting with guest Nikita Morell. Nikita, a copywriting and messaging strategist specialising in architecture, discusses the value of finding a niche, the benefits of having a focused clientele, and her journey from big brand marketing to freelancing for architects. She shares insights on: managing projects using AI tools for copywriting, strategies for building and maintaining a strong client pipeline.  the importance of storytelling in newsletters and leveraging technology such as Clickup and ActiveCampaign to streamline workflow Connect with Nikita via LinkedIn, or through her website at https://nikitamorell.com/  Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au  If you have questions you'd like us to answer in our next Q&A episode, just send them here. Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co   

That “middle” option on a pricing page? It's not there by accident. It's there to mess with your brain…in the best way possible. This episode's guest, Tamara Grominsky, is back to break down one of the sneakiest (and most effective) psychological tools in marketing: price anchoring. From B2B SaaS to steakhouse menus, she shows how marketers use decoy pricing to nudge people toward the offer they actually want you to buy. And, we dig into the difference between setting a price and positioning it, because pricing is more than just a revenue lever. It's a storytelling tool. Plus, we explore ways you can apply this today by adding decoy tiers, using visual hierarchy, and writing copy that reframes value without touching the numbers. If you're a marketer who wants to sell more without changing your product, just how it's perceived, this one's a masterclass. ActiveCampaign turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results. Follow Tamara: LinkedIn: ⁠https://www.linkedin.com/in/tamaragrominsky/⁠ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Mastering Automated Marketing and Lead Generation with Jason WrightIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Jason Wright, Founder and CEO of Intentionally Inspirational, about the future of lead generation, marketing automation, and authenticity in business. Jason brings a powerful blend of technical marketing expertise and real-world client strategy—helping entrepreneurs build smarter, more sustainable lead generation systems that actually convert.From Fishing to Funnels: Lessons in Adaptability and SimplicityBefore diving into the marketing talk, Jason shares his love for the outdoors—especially fishing, hunting, and hiking. Recently relocated from Indiana to Georgia, he now enjoys saltwater fishing, where the challenge and unpredictability mirror the realities of entrepreneurship. The big takeaway? Adaptability wins. Whether in nature or in business, those who can shift strategies and stay grounded in their goals tend to win in the long run.Professionally, Jason specializes in automated marketing, sales funnels, and lead nurturing—with a no-fluff, practical approach. Through his agency, Intentionally Inspirational, he helps businesses design and implement systems using platforms like ActiveCampaign, Go High Level, and HubSpot. His core belief? The tools may evolve, but the principles of building trust, delivering value, and nurturing leads never change.Jason and Josh also dive into the state of the lead generation industry—a space cluttered with overpromises and under-delivered results. Jason emphasizes quality over quantity, setting real expectations for clients, and educating them on how their campaigns work. He also shares tips on running effective webinars—making them interactive, transparent, and focused on delivering real value from the start.About Jason WrightJason Wright is a speaker, author, entrepreneur, podcast host, and digital marketing architect. As the Founder and CEO of Intentionally Inspirational, Jason has built a reputation for simplifying sales funnels and marketing automation for business owners across industries. He has worked on more than 650 sales funnels, is an ActiveCampaign Certified Consultant, and the author of The Backward Route To Forward Progress. His work is focused on helping entrepreneurs eliminate guesswork, implement smart systems, and grow with confidence.About Intentionally InspirationalIntentionally Inspirational is a marketing agency focused on sales funnels, lead generation, and marketing automation. With a U.S.-based team and a tool-agnostic mindset, they help clients build systems that are scalable, smart, and rooted in long-term results. Whether you're launching a webinar, optimizing email deliverability, or streamlining lead nurturing, their services are designed to eliminate overwhelm and improve outcomes.Links Mentioned in this Episode:Jason Wright on LinkedInIntentionally Inspirational WebsiteJason's Book: The Backward Route to Forward ProgressAutomated

Tanner Mullen, CEO of DripJobs, shared his journey from painting with his father as a teen, Mullen faced adversity during the 2008 recession, including his parents' addiction and his mother's death from cancer in 2015. After working in restaurants, car sales, and banking, he quit a stable $80,000-a-year job to start Premium Painting, inspired by Eric Barstow's subcontracting course. His father's ongoing struggles forced Mullen to learn the business independently, overcoming early failures like a poorly executed first job.Mullen's sales background and frustration with manual lead management led to DripJobs, a software automating contractor lead follow-ups. He initially created automations for 50 companies using tools like Zapier and Active Campaign, then invested $200,000 to develop DripJobs, funding it through his painting business. Challenges included a problematic co-founder who stole code and customer data, but Mullen recovered with help from a friend and found a reliable co-founder, Jason, on Reddit. DripJobs now serves 2,100 businesses across the US and Canada.Mullen is launching Routimized, an AI-driven app to optimize contractor schedules by minimizing drive time, aiming to save business owners time—a core value proposition. His story highlights resilience, self-reliance, and the power of micro-iterations, emphasizing that success stems from adversity, preparation, and a focus on personal growth over external competition.

Are you sleeping on the money-making magic of your email list?If you've been pouring all your energy into TikToks, Reels, and likes… hold up. Because while social media might be where the buzz is, your email list is where the buying happens. It's your direct line to superfans, curious retailers, and future customers who actually want to hear from you.In this episode of Making It In The Toy Industry, I'm breaking the idea that email marketing doesn't work anymore and showing you exactly why it's still one of the most powerful ways to grow your toy or game brand when it's done right.You'll hear highlights from a special masterclass I taught on email marketing, where I'm sharing a few of my favorite strategies to help you turn your email list into a sales-driving, brand-building powerhouse. From figuring out what your audience actually wants to hear, to the surprising shift big brands are making in their emails — you'll walk away with fresh ideas, practical tools, and a whole new outlook on email marketing. Oh, and yes... we'll talk about subject lines that actually get clicks.So if you've been wondering, “Am I doing enough with my emails?” or “Where do I even start?”, this episode is your ultimate blueprint.Ready to write better emails, sell more toys, and keep your brand top-of-mind (without relying on social media algorithms)?

Welcome back to The Christian Business Advantage podcast! I'm your host, Alyssa Avant, and today we're wrapping up our May series on Email Marketing Reset with a practical and powerful final episode: "Tools, Templates & Time-Saving Tips."In this episode, we're diving into the tech side of email marketing. I'm sharing my top three recommended email service providers—MailerLite, ConvertKit, and ActiveCampaign—plus a comparison chart (available in the blog post at http://alyssaavantandcompany.com) to help you choose the right one for your business needs. Whether you're brand new to email marketing or ready to scale, you'll find guidance here.We'll also explore:How to repurpose your existing content into engaging email sequencesTime-saving strategies like building a vault of reusable templatesSimple systems to streamline your email process and reduce overwhelm

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Many business owners set ambitious goals but struggle to achieve consistent results. Often, the missing ingredient isn't motivation — it's systems. Without clear processes and the right tools, even the most driven professionals can find themselves overwhelmed, misaligned, or spinning their wheels. John Corcoran tackles this issue head-on by emphasizing the importance of developing repeatable systems to build discipline and scale sustainably. Drawing inspiration from Atomic Habits by James Clear, John shares how he's applied simple, effective strategies to automate key business functions — such as using ActiveCampaign to build educational email sequences that nurture leads automatically. He also highlights the value of documenting every company process, crediting Adi Klevit of Business Success Consulting Group for helping companies create SOPs that enable smooth delegation and operational resilience. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, about the systems, habits, and relationships that support business growth. John discusses how to build stronger habits, the value of marketing automation, the role of process documentation, and the growing need for genuine human interaction in the AI era.

Imagine turning casual event interactions into lifelong patient relationships.In this episode of the Ground Marketing Series, we dive into a complete, actionable framework for dentists eager to expand their practices. I unpack the art of pre-event planning, setting intentional goals, and constructing an irresistible activation kit. Drawing on wisdom from marketing legend Seth Godin, we learn that storytelling lies at the heart of effective marketing. We'll cover the essential roles within an event team— the magnet, the messenger, and the connector—each playing a crucial part in generating and nurturing potential patients.We'll discuss hands-on tips for booth presentation and interaction strategy. Learn how captivating signage and engaging team activities can drive your booth traffic through the roof! This episode brings to light the importance of crafting messages that avoid clichés and resonate with potential patients. Discover key metrics to gauge your event's success and develop an adaptable, scalable marketing system that ensures no opportunity slips through the cracks.What You'll Learn in This Episode:Strategic steps for effective pre-event planning for dental practices.The pivotal roles each team member plays in a successful marketing event.Techniques for creating engaging, memorable booth experiences.Essential do's and don'ts to maximize your event's impact.The art of immediate lead follow-up and team evaluation post-event.Insights into metrics and tools for tracking and optimizing marketing efforts.Get ready to transform community events into powerful marketing victories—tune in now!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Sponsors:CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestackCallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Start a free trial today! Don't forget to mention The Dental Marketer sent you!) callrail.comOryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! thedentalmarketer.lpages.co/oryx‍Other Mentions and Links:‍People:Seth Godin‍Groups:Chamber of CommerceRotary Club‍Tools:EventbriteGoogle FormsJotformMailchimpActiveCampaignGoogle SheetsAirtableCareStackCallRailOryx‍Businesses/Brands:Invisalign‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: leveraging community events for maximum impact. This is gonna be the step by step guide to making an unforgettable impression. At local events and converting it into real growth. Now, community events aren't just about handing out freebies. They're a powerful system for relationship building, trust marketing, and establishing your practice as the go-to in the neighborhood.Seth Godin said, marketing is no longer about the stuff you make, but the stories you tell. But here's the kicker. To win at these events, you need more than a table and smiles. You need smart systems, a team with purpose and follow up that drives revenue. I cannot tell you how many times I've gone to events where I'm either just an attendee or I'm a vendor.it's almost like a pet peeve of mine where I see so many things going wrong. It feels like, oh man, this, employee who's hereis the wrong employee. You're doing the wrong things. You're just not feeling it. And you can see the mistakes.You can see almost the opportunities lost in every single minute almost,not just every single interaction, every single minute that they're there. So this episode. Definitely it's gonna be a, game changer for you because you're gonna realize a lot of things that maybe you've been doing wrong or a lot of things that you could be doing better.Now this is real data why this works. 43% of patients only visit the dentist once a year. 27% go twice a year. Events help turn rare visitors into loyal patients, okay? They see you, they talk to you, they engage with you, they interact with you. They're more likely to go with you. 59% of dental practices rely on front desk staff for marketing.Your team needs training to represent you well at community events, so it's not just like, Hey, let's all go out. The whole team has to go out. They need to be trained. 77% of patients prefer online booking, but only of practices offer it. So your event setup should promote real time scheduling.Don't let it get lost in the weeds where maybe you are booking people on the spot, maybe you have a specific software right, and you're booking them on the spot, on the iPad, and then you book them. And then you notice when you get back to the office, it's triple booked double book, and it's not cohesive.Don't lose people like that because I cannot tell you how bad it will be if you have to call that lead back and say, Hey, you know, the time you booked doesn't work. Can I put you in another time? First you gotta get them on the phone, try and find them, try and reach them, right? But you most likely will.And then from that point on, gotta convince them to, to change. So no email marketing, ROI is 44000%, It's huge. Capturing emails at events is high value. If you can capture phone numbers or even text them even better, right? So here's a step-by-step guide, step one. This is crucial pre-event planning.This is the foundation phase, so choose the right events 90 days in advance if possible. Easy breezy. How to do this. You look for events where your ideal patients already gather. You look at PTA meetings you hear word of mouth where they're going, they're doing.Farmer's markets, events in the Chamber of Commerce calendar and the rotary, club calendar, school health fairs. You just ask for events, right? A lot of apartment complexes have events, community center, senior homes. You can even use platforms like Eventbrite Facebook parent groups, Facebook groups in your community.And like I said, chamber of Commerce right now, here's a pro tip. If any of these events, you decide, Hey, I really want to go to them, try to attend first as a guest. Observe the crowd flow, the booth engagement and the vibe before you commit. And then you can go. A lot of the times in the ground marketing course, I teach you how to do this and how to actually get fantastic referrals and partnerships, but new patients without ever participating in an event.Meaning like without ever being a vendor, you're just there. But if you're like, oh my gosh, the booth engagement is fantastic, we gotta be here, we gotta support. Yeah, definitely continue to pursue that. Right now you wanna set clear measurable goals. So example targets. These are examples, right? I want to collect 75 emails or 75 contact information.I wanna book 15 appointments on the spot. On site, and I wanna generate 200 plus impressions in the community. That means 200 plus people know about us, we've handed out. Something specific to them, they know about us. And then now you wanna work backward from your goals. Reverse engineer. If your team can engage 20 people per hour, plan your booth design game, call to action accordingly.Okay? You wanna design it that way? It doesn't just happen that way. For example, let's just say it's a huge event and only one person's available and they're going, they're setting up, they're doing it all. They're at the booth, they're talking. right?You're not gonna get everything that you want. You're not gonna get 200 email contacts or contact information or 200 leads because it's just one person. So you gotta, adjust accordingly. Now, you wanna design portable activation kit. The whole system for this, the actual layout, pictures and everything is in the ground marketing course.Like I'm gonna tell you right now, you don't need flash. You need systems that trigger interaction and capture data. That's it. I've never been too over the top or over fancy with it. I've seen a ton of boots like that, and that's great. That's fantastic. But in this episode, you're gonna hear what's most important and what you need to invest more in on than being off lash right now.What you're gonna want in this portable activation kit is branded tablecloth and banners. With your logo, maybe a game if you like, right? Like a spin to win or a Plinko board. IPads with intake forms, It can have Google forms or jot forms or a signup sheet. I still do the signup sheet, but it's up to you, You can have the iPads with linked to your practice management software. I know Cares Stack and orx do it fantastically. Great booking portals on there. Then obviously lead magnets, right? Pre kids, dental, emergency guides, or all the freebies you want to give out that are in there, hygiene kits, information flyers, things like that.So that's step one. Okay? The pre-event planning Phase A, you're gonna choose the right events 90 days in advance, if possible, or just in advance, right? You don't wanna go on the calendar and say, oh, snap, there's an event tomorrow, let's make it happen. No. Take time to plan ahead. B, set clear and measurable goals crucial.Have to have measurable goals. Never once did I go out and say, let's just see how many people we sign up. No, in the moment, you're gonna be like, oh, you know what? This is not that good, or whatever. You're gonna get in your head and you're gonna just sign up. Five people. You gotta have clear, measurable goals and say, okay, you know what?From here we're gonna do 75, and that means you're gonna put in the work to get those 70 fives while you're there. Right? Be set. Clear measurable goals. See design a portable activation kit, like I told you, cable tablecloth, banners, maybe a chair if you like. spin the wheel, whatever freebies you wanna give out, and something to sign up people on.Okay, step two is the booth strategy. So make it magnetic. This step is all about stopping people in their tracks. Creating a magnetizing presence and turning curiosity into conversations. Most booths are background noise. Yours should be the events gravitational center. So what you wanna have is a solve a local pain point with words that actually work.I'm gonna give you three examples of what not to say anywhere in the booth. Hey, we're accepting new patients. No. That's so long ago. Don't ever use that again. Two, come get a free toothbrush. Nope, throw that out. Three. General and cosmetic dentistry. Throw that out. These are vague, they're overused, and they don't spark emotional or practical urgency.You want to craft micro messages that solve actual local problems. For example, could be a pediatric practice. You can say. Somewhere in the booth, right? Struggling to get your kids to the dentist without a meltdown. Ask about our no tears visits. Why this works. It uses parents' pain point tantrums, and stress.It includes emotional relief. So no tears. And it's specific. It's not generic. Here's a cosmetic example. Want to boost your confidence before your next big event. Ask about our mini smile makeovers. Same pain points that attacks the next one. Busy parent example, no time for dental appointments. Ask how we get families in and out under an hour.Boom, ate and insurance neighborhood example. Confused about your insurance. We simplify it and yes, we take yours. Boom. This one right here, members have used, I got this one from members. Fantastic. I'm gonna say it again, confused about your insurance question mark. We simplify it and yes, we take yours and the exclamation point that one does fantastic.And you can have like a sandwich board in front of your booth and have that on there, right? These examples, these sayings. Now pro tip, print your core message in large text or on your banner, right? And have every team member memorize and repeat it naturally. So have these banners with these messages on there as well.But like, what I like to do is to have a sandwich board, right? Just in case it changes up. I don't have to get a new banner for every little thing. Now that was a right. A, is solve a local pain point with words that actually work. B. Grab attention within three seconds. Why? Well, The average event goer decides in under three seconds whether or not to approach your booth.So you must stack the deck in your favor with visuals. Motion, sound and simplicity. Use a high visibility game, right? Why? ' cause movement plus potential reward equals attention. Examples are spin the wheel, right? Each wedge is a prize. Maybe free whitening, something specific In one of our live ground marketing workshops that we had this past month in March, 2025. We dove deep on incentives. So if you're a member of the ground marketing course, definitely go check that out. But that is gonna be an episode for later on. In the ground marketing series.Now you can discuss the incentives with your team. See what you want to give best Plinko board, right? It's nostalgic, it's fun and easy to brand with dental punts. you can do a mini basketball hoop or ring toss. These are especially effective for family events and kid heavy areas. Now the signage above the game should read the incentive.The incentive only, Not all these instructions, not the name of your practice and everything you do. No, just win free whitening, spin and win. Everyone gets something. Play for a free gift, right? That's it. That's all it should say. Important point here is to display what prizes are available.are drawn to visible rewards. Keep them attractive, but within budget. Whitening, goody bags, water bottles, gift cards, whatever you decide as an incentive, have that out on display. Have standing team members outside of the booth avoid the mistake of sitting behind the table. Always. Instead, place the magnet.A few steps in front of your booth. Now I know what you're thinking. What is the magnet? We're gonna discuss that a little bit further down. On the roles of who they are. But the magnet is someone, it's a person you wanna put them out and about, right? Train them to use eye contact, hand gestures toward the game prizes, and an enthusiastic opener.Something like this. Hey there. Hey, grab whatever you want. It's all free. The one that works the best, the one that I always use hands down, never fails is, Hey, grab whatever you want. It's all free, and that's it. I just stay quiet after that, and then they come and then boom.The further out a person stands without blocking walkways, the more psychological welcome they create. That's a pro tip. You can use t-shirts with a hook as well. These are walking, talking billboards. Don't just put your logo, use a question or statement that invites curiosity. Here are examples that you can use to put on your t-shirts.Ask me how we make kids love the dentist. Ask me about free whitening Fridays. I can get you out of pain fast. Your smile deserves this. Those are examples, right? Or like I said, you can do the Medicaid example one. And yes, we do take yours, right kind of a thing with insurance. So assign different shirt slogans to different roles.There's gonna be three specific roles, and we'll discuss that in a little laterin this episode. Now the three second layering formula to ensure people engage with your booth within three seconds. This is it. There's a visual element, and then I'm gonna discuss the purpose. So the visual element, bold banner, purpose.Communicates core offer or pain point. Visual element. Motion game purpose creates eye catching interaction. Visual element, a friendly greeter. Purpose builds trust, initiates engagement, visual element, branded t-shirts. Purpose reinforces message and makes team approachable. Visual element giveaways displayed purpose creates curiosity and visual incentive.Now, the common mistakes to avoid is too much text on signage. Keep it short. Five to seven words max per message. That's including the sandwich board. Passive team members who wait for people to approach. Oh my goodness. This is, I had a. Dime for every time I saw this, this is a humongous mistake.Passive team members who wait for people to approach do not be that person. Do not have anybody like that on the events. Okay? Third, boring swag. Ditch the basic stuff sometimes unless it's branded and bundle it with a compelling offer, right? But remember, whenever it's at a booth, you want it all.Decompartmentalize. You don't want everything in a baggie. Convenience is not the name of the game When you're at an event, the name of the game is for them to come and chat and sign up, That's what you want them to do. You don't want them to just grab a little baggie and go and say thank you and buy.You want them to be there and shop around, talk, and then finally over cluttered tables with no clear flow. So you don't want it to be over cluttered. You want to have a system in your table. In the ground marketing course, I show you exactly how to do that with just a regular hygiene kit.I don't do anything over the top or too flashy. Now, there's been many, many great examples of this, but I'm gonna give you an example of a member of ours. It was at a local PTA carnival. It was a pediatric dental office, and they use a spin to win, no cavity club prize wheel. T-shirts said, no meltdowns, no tears.Just smiles. And a team member who shouted, You wanna win something your kids will actually love? That's all they said. Hey, win something your kids are actually gonna love. Come on in. Come on in. They collected 112 contact information, so point of contacts, 112, booked 27 appointments immediately, and had a 74% show rate over the next two weeks.All from one. Afternoon. That's just one afternoon. That's amazing. So that's what you wanna do when it comes to be right. Grab attention within three seconds. Now here's the key C rolls and flow. This is the, that you're gonna have for the events. It's your triple threat event team. So instead of calling everyone helpers, give them roles with clear purpose.The first role is The magnet. Where are they gonna be? Right outside of the booth. Right next to the booth. They're just not really standing right behind the booth the whole time. They could once in a while, but they're outside of the booth and their role. Is just to say hi to everyone in the most bubbly way.Attract and invite foot traffic, right? Their script. Get ready for this. If you can write this down, it's, Hey, grab whatever you want. It's all free. And that's it. That is their script. the work that they're gonna have to do honestly is hold themselves back from saying too much. Because that can kill the curiosity of the event goer.All you wanna say is, Hey, and then wave your hand, right? Like If you can see, if you're watching this on YouTube, you can see me wave my hand. Hey, grab whatever you want. It's all free. And then point to everything that's free at the booth that's it. Have them draw closer to be like well, what's all for you?What is all you're not gonna answer? That they're gonna answer that themselves with their eyes and when they go to the booth. So that's it. That is the script. Hey, Grab whatever you want. Come on over here. It's all free. Don't, oh, and the toothbrush is free. And then the floss is, no, don't do any of that.Just say it's all free. And then have them come over. That's it. And you get the next person. The next person. Right Now the next role, the next person. Your team is the messenger. They are inside the booth. Okay. I like to say that instead of behind, but they're inside the booth. Their role is to have these conversations, answer questions.If somebody's in there, like opening their mouth and saying, why do I have sensitivity here? Can you see? And then they're engaging, their role is signing people up. Also, the magnet could be signing people up too. Just in case it gets too busy. That's why I say they're outside of the booth sometimes.But if they see that the booth is popping and it's packed, now the magnet has to go behind the booth and sign people up while the other person is talking to everyone else, right? They're engaging with the person. So the magnet kind of has two roles. They have to have their eyes on that booth.Now the messenger, their role is to educate, answer questions and point visitors to sign up. Hey, yeah. what we're doing this month is we're signing up everyone, blah, blah, blah, blah, blah, right? This month we decided to partner up with this business, and what everybody's doing is they're giving us their name and number, and I personally will give you a call.What's your name? And then you continue to sign them up. That's the messenger's role. They're behind the booth. Honestly, everybody in your team should probably never be sitting down, even, even in a lull, right? they're standing, they're engaging, they're doing things.So that's the messenger. Remember now you have the magnet. They're outside of the booth. The messenger is inside of the booth, and now you have the third team member. The connector, okay. Their role, they are walking around the event to the vendors, to the other vendors. Their role is to build relationship with the vendors, the organizers, the schools, the small business owners, every other booth there.And the people who are in charge of the event. Their role is to get their business information to sign people up on the spot. 'cause remember those people the, at the booth, the vendors at that booth, they're most likely not walking around. You have someone walking around, you have someone signing them up.You have someone collecting their business information, building rapport so that tomorrow you can go to their place of business and get the rest of the employees to sign up, maybe do a lunch and learn, maybe have some type of collaboration or program that you can do just for them. That's your role. Okay.The connector's role is to go out to the vendors and sign up the vendors. 'cause most likely they're not your patients, so they can come on it. And then you're collecting their business information so you can go to their place of business and execute more strategies, ground marketing strategies, and build great partnerships with those businesses.So there's three, right? The magnet just outside of the booth. The messenger, they're inside of the booth and the connector, they're walking around. Creating partnerships with the other vendors and the organizers. Got it. Awesome. So then step three is you're gonna offer a design from freebie to the front door.So your goal is not just to give things away, it's to trigger interest, build reciprocity, and create momentum that gets people to book, show up and become long-term patients. This step turns the booth from a passive branding tool into an active patient convergence system. So a, you want to create a compelling ethical incentive.Forget free cleanings, right? It's overdone, undervalued, and invite slow commitment window shoppers. Instead, craft layer tiered offers that feel exclusive and valuable requires something in return. And reinforce the long-term value of your practice. Now, I'm gonna give you an example. This is for adults.The offer could say, Hey free first Invisalign session and take home whitening kits, Or you can say Free smile consultation. Plus take home whitening kits. Then you can put on the bottom. It includes examine x-rays, custom smile assessment and a whitening kit must attend appointment rate and then continue why it works.Whining is seen as a cosmetic bonus, not a fix. It also positions your practice as cosmetic forward and modern, and it's easy to tie in with Invisalign or SMILE design conversations for kids. Your offer can say, join our no cavity club. The entry into your monthly, quarterly raffle prizes, could be like toys, ice cream, gift cards, electric toothbrushes, right?So that's part of the no cavity club. You always get prizes and then you also get free dental prize bags, right? Branded floss stickers and cool kids swag, all that other stuff. So your enter to win in a raffle all the time if you're part of the No cavity club, to win a huge prize. And then you're also, get, you know, like hygiene kits.But. Rebrand it, call it something different. That way it feels more exclusive and it works because parents love recognition programs for kids. It adds community and reward structure and it gets families emotionally invested, inre care and return visits. A pro tip for this is display a poster at your booth with last month's winner and a real kid photos with permission of course, that always works when you actually have proof, right? Hey, this is the last month's winner. Especially if it's a community event. People will, Hey, I know that kid goes to, he's my best friend, right? Or all these things, they'll feel more inclined or families. You can offer a smile makeover giveaway.One entry per household. One winner gets a full consult with digital smile design and bonus prizes for all entries, right? Small gift bags. Et cetera. Right? And it works because it's aspirational. People love the idea of a transformation. You collected dozens or hundreds of leads and create cross selling into whitening, ortho, and cosmetic options whenever you do a raffle.Real quick, I wanna mention something. Don't ever have just one winner. Everyone should win something, right? So always plan that you want people to come in. Not just give you a bunch of names and numbers and say, oh man, they all wanted to win, but they didn't make everybody a winner. Now with, visuals, the offer type and the suggested sign copy, this is how it should stay on your booth, right?So let's just say you're offering whitening. You should say, Hey, free whitening with your first visit. Ask us how. The no cavity club kids can win big. Join the No cavity Club today, right? Smile makeover. Want a new smile? Enter our makeover giveaway. Make these signs bold, easy to scan in under eight words, right?Don't make it too wordy. You can add scarcity and urgency. Even the best. Offer false flat without psychological triggers, scarcity and urgency. Create fomo, which drives people to act now instead of later. So you can have a whiteboard or a flip chart at the booth nine Invisalign spots remaining.13 whitening kits left today. You can even have a countdown timer on an iPad screen and say, next free whitening session giveaway is in five minutes. Right? People will, wait at your booth until they can be the first one to do it. If you do catch them waiting to be the first one to do it, make them feel like a VIP and say, Hey, you know what?You ain't even gotta wait. I got you in right now. Are you gonna be available Monday? I'll even put you on the schedule immediately. Boom. You'll make them feel special, important, and they're gonna show up no matter what. And you can also have a physical prize board, right? Cross out slots as people win or book, right?Oh, we only have 12, 10, 11, 13. And verbally, you can yell out, you know, we only have 10 whitening kids left, so grab one while they last. The smile makeover drawing closes in two hours and turn out to be included. We only block five Invisalign day specials each month. You want one right. And it works because it makes them feel exclusive. Not everyone gets this. You're one of the few. It's simple. It's super easy. It takes 30 seconds to sign up and scarcity, only a few left. Once they're gone, they're gone. And you got one. This trifecta bypasses analysis paralysis and motivates decision making on the spot, even from skeptical attendees.So that's gonna be fantastic to utilize. Now, here's the key. Mainly one thing post event follow up. This is where the ROI is made. This is one of the final steps, you wanna segment and nurture leads within 48 hours. So sort your context right from hot. Those are the ones that are booked or very interested to warm.They were curious or maybe they weren't committed and then cold. They just entered a raffle. Now tools you can use is,a lot of our members use Cares Stack or orx or their practice management software right, to see the appointment follow up. You can definitely use that. I know Cares Stack and Orxsponsor the podcast. So if you ever needed a couple months for free to utilize them, definitely go in the show notes below. It's not gonna be in the first link in the show notes below, but scroll a little bit down you can click on their deals that they have for you if you are interested in.Cloud practice management software, an all in one cloud practice management software that a lot of our members utilize that they can just put on their iPad and then they can schedule on the spot. So it's pretty fantastic. You can also use MailChimp or, an email system, like Active Campaign or anything like that.You want to use these tools to know, okay these, are booked appointments. Cool. Awesome. And then these were other people that just entered for a raffle and they're cold. Or maybe they're warm and you wanna retarget. So post event recap, right? Maybe you're saying We met 150 plus amazing families this weekend.If we missed you, our event special is still Available. Click below to book. You want to do that? Send it out to your actual cold leads and maybe even send it out to some of the patients you haven't seen in a while that you know, they're in their community because this will make them curious.See what it is, what are they doing? Oh man. What was the special that was happening at the event? Oh, cool. They're participating at the community. So now you're not just targeting, the people who were at the event. You're also targeting people who you haven't seen in a while. So definitely do that, and then you can use the same photos and text or emails so they recognize your team and so forth.Now, for hot leads, call within 48 to 72 hours. I mean, As quick as possible. Offer a warm, friendly touchpoint and a clear call to book if they haven't booked yet. So that means if they signed up, they put their name, number, and you said, I will personally give you a call to get you on the schedule this week.now's the time to call them. Be warm, friendly, and then get to the point. Just give them options. Don't say when are you available? No. Give them options one to two that they can schedule. Now, step five. Here's the big major part you wanna measure and optimize. This is gonna to be everything for you.This is the difference between a random act of marketing and a repeatable system that builds wealth. Community events are only profitable if you can measure exactly what you gain from them. Identify what's working and scale it and eliminate what's not, and save time, energy, and money. track these metrics.Every time without exception, you need to quantify both the top of funnel, that means leads and engagement, and the bottom of funnel appointments and production. Here's what to track. Okay? Leads collected. So total number of new contacts. Who gave you permission to follow up? That means emails, phones, or booked Both Total and source. So if they were booked at the event, track it. If they were warm, they gave you the info, track it. If they were only raffles, track it. Like I said, you can use Cares Stack or Orx their forms that you can use directly on iPads or if you want, you can sync Google Forms to your CRM, right?But tag the event source. So these leads are trackable in future campaigns as well. So that's number one. Leads collected, track it, two appointments booked. Number of appointments scheduled on the day and within the following seven days. So breakdown by onsite bookings, maybe let's just say it was 20 post event bookings via email or text message.And then you wanna track the show rates. Why this matters. This is your true conversion rate. Don't just measure interest. Measure action. Like I tell you before, your practice management software, they may let you segment by source and measure, show rate versus no shows and then revenue generated.Now this is within 60 days total treatment, accepted and paid from patients who came from the event. You don't want to wait six months to evaluate ROI look at hygiene visits, emergency treatment, accepted whitening, or ortho starts, and follow up family bookings. Set up event lead as a referral source in your practice management software, and then run a report after 60 days with that filter.Right now, cost per lead, the formula is total event costs, plus number of quality leads. So example is, let's just say the booth fee was $400. Materials is $300, the total 700, but leads collected was 105. Cost per leads are $6 and 67 cents.Why this matters? It helps you compare this event's efficiency against others. Other things as marketing such as ads, mailers, et cetera. Sometimes you don't have to, majority of the time, I wanna say at least like 80 something percent, you don't have to pay for a boothymaterials, you're gonna get them anyways to hygiene kit in the ground marketing course.I show you exactly how to do all of this just with hygiene kits. Your cost is super low. What I just said right now, the example the booth V $400 materials 300, that's a lot higher. That's a lot higher than I've, ever really done. But we're taking it there because I want you to see the potential.five is return on investment, right? So the formula for the ROI is revenue minus cost. Divided by cost. So the example is revenue generated is $4,000. The cost was $700, like the example we said. So 4,000 minus 700 divided by 700 equals 4.7. So 470% was the ROI. Now this matters because you'll know exactly which events to repeat, which to drop, and which to scale with confidence.Not every event is gonna be a banger. Some events are gonna be like, okay, you know what? We did get a good amount. It's good to, for us to continue that, you know, every quarter and some events are gonna say, oh my gosh, we have to do more. We have to invest more. And that, that we've gotten an incredible amount.Let's back them up. Let's see if we can create our own event with them. And then some events are absolutely fantastic, but they only host 'em once a year, right? Like employee benefits fairs or school events and things like that. But at least you know it's fantastic.The ROI is great and you're locked in for years and years to come. Tool options, right? You can collect these leads with an iPad, Google Forms or Cares Stack, right? Appointment tracking, like I said, you can use. Your practice management software, if you're looking for a new one, like I said, cares Stack and nor sponsors our podcast.So definitely check them out. You get an exclusive discount, and you can check 'em out for free too. Revenue by Source. You want to collect reports right on your practice management software, the metric ROI tracking. You wanna use custom Google Sheets or Airtable or just a way to collect the ROI and then dashboards.You wanna have insights so you can do that with. Your practice management software. I know if you have Cares Stack, I think it's smartview. And then orx is Orx Insights. But you can utilize whatever practice management software you want to utilize,something that will help fantastically with the leads collected appointments booked, the revenue generated.An easy way to track this you can use a software called CallRail. their new sponsor for the podcast. And they're fantastic at what they do. So for example, they have call tracking conversation intelligence. So they transcribe all your calls. And something I think is cool is they convert assist, so they convert leads with AI powered next steps.Coaching and follow up messages. So they'll literally highlight, okay, they were looking for this is a trend we see that all the leads want in the community. Or maybe my tone wasn't the best or what I said, I fumbled here a little bit too much. And that's what caused them to be disengaged in the conversation on the phone or whatever.Right? But primarily they track. lot of great things. So I would definitely use them when you can, not only to figure out how many leads are coming in, where they're coming in from, if they booked appointments, but at the same time see the conversation, see the trends and so forth. And then on top of that, you know, you can track everything else.So if you want, you can check them out for 14 days for free. So what I would do is on your next event that you have coming up, enroll for the 14 days for free. Then after that in your debriefing meeting, okay, let's look at the hot leads, look at all the data generated from Call rail and see where you guys are.if there's any cracks leaking, where you can glue them when it comes to answering the phones converting them, getting them in the practice and so forth. And how many leads came in. I mean, Call role makes it super easy. But definitely I'm gonna put a link in the show notes below if you wanna.Check them out. They help with everything like that, with ROI, tracking, appointment, tracking leads, collection, even improving your front office skills and phones, right? So, Yeah, I do that. Check out CallRail or if you want, you can use Google Sheets or whatever practice management software, system you have, and try to, you know, maneuver it that way.and the key is to debrief after every event. So within 24 to 48 hours of the event, gather your team for a 15 to 30 minute huddle.This is where all the magic happens. This locks in wins, identifies flops and builds your repeatable event engine. Ask these seven questions. What worked extremely well? Not what worked. What worked extremely well? Scripts, offers, games. What got the most attention? Did the magnet, the messenger, the connector shine?Who shined the most? what worked extremely well? Question number two is what flopped or fell flat? Was there a prize that wasn't exciting enough? Did anyone get confused about the offers? Three. Did people understand our messaging immediately or did we need to explain things over and over?Four? Was there any downtime? Track the busy times or slow times, right? For future booth placements, sometimes it's a popping event. Where you decided to set up is not popping. It's not that good. It's in a dead spot of the event. So that's something to keep in mind. Was there any downtime? Five. What questions came up repeatedly from attendees?This reveals content gaps you can fix with signage or handouts. Six. Did any tech or process slow us down? iPad glitches. QR codes didn't load. You know, you wanna fix that immediately. And then seven, how did each team member feel in their role? That's probably one of the most important because they're gonna be your main ones, right?For this whole thing to be successful. So they have to feel super comfortable. And then you wanna build a post event template and you can use a format. Now we do have this format in the ground marketing course. It's for all our members. So if you're remember and you're listening, definitely go check out that format.Download the post event template so you can use it, utilize it all the time. And go from there. If you're not part of the ground marketing course, definitely enroll. I'd love to see you in there. You can go in the show notes below. It's the first link in the show notes below, and you can check out everything that's inside of the course and we continue to add to it all the time.But you wanna continue to do this, track it. Do a post event huddle, repeatable growth engine. That's what this is gonna be. Once you do this three to four times, you'll have a playbook of top performing offers. You'll have a refined booth strategy and a trained team that knows how to execute without micromanagement, and most importantly, you'll have a predictable new patient system.Awesome. So if you have. Any questions or concerns, please feel free to reach out to me on this. But the best way to reach out to me, especially with ground marketing, is being a member of the Ground Marketing course. You can go in the show notes below, click on the first link in the show notes below to check out more, and roll into the course and see everything we have to offer you.And thank you so much for tuning in. I'm excited to see you in the course. And for the next episode. It's ground marketing at schools. What you need to know, we're gonna discuss how to approach schools and offer value to teachers and parents. Alright, thank you so much for tuning in.We'll talk to you in the next episode.

BOSSes Anne Ganguzza and Danielle Famble discuss the critical role of marketing in the voice acting industry. They explore various marketing strategies, including the importance of having a professional website, effective SEO practices, and the role of direct marketing. Learn about the impact of high-quality demos, the significance of direct marketing, and the potential returns when executed correctly. They touch on direct marketing services like VO Boss Blast, emphasizing targeted marketing without the spammy aftertaste. The BOSSes further explore the roles of online casting platforms, agent representation, and direct marketing, emphasizing the importance of diversifying marketing efforts and understanding the financial commitments involved. 00:01 - Rick MacIvor (Ad) Hi, this is Rick MacIvor with the VO Video Village YouTube channel. You know, when I started doing voiceover, I listened to the VO Boss podcast religiously. It was my go-to source of information about the industry and I still listen to it to this day. Every week there's an amazing new guest and Anne is able to really get some great information. I just love it. So thank you so much, Anne, looking forward to next week's episode.  00:33 - Anne Ganguzza (Host) Hey, amazing voiceover talents. Do you ever wish boss marketing was as fun as it was being behind the mic? Well, check out my VO Boss Blast. It's designed to automate and make your marketing simpler. You'll benefit from your very own target marketed list, tailored to meet your goals and your brand the VO Boss Blast. Find out more at voboss dot com.  01:00 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza.  01:19 - Anne Ganguzza (Host) Hey, hey everyone, Welcome to the VO Boss Podcast and the Boss Money Talk Series. Hey everyone, Welcome to the VO Boss Podcast and the Boss Money Talk Series.  01:28 I'm your host, Anne Ganguzza, and I am ecstatic to be here once again with the one and only lovely Danielle Fanbel. Hey, anne, so good to see you. Thank you for having me back on the podcast.  01:37 Awesome. Oh my God, it's such a pleasure talking money with you.  01:41 - Danielle Famble (Guest) Oh, I love it, I love it.  01:43 - Anne Ganguzza (Host) I love money. I love money. I still have that segment when we talked about say it along with us bosses.  01:48 - Danielle Famble (Guest) I love money.  01:51 - Anne Ganguzza (Host) So, speaking of money, we've talked a lot about investing money and receiving money and saving money, saving money, but one thing that we haven't really delved into so deeply is investing in money in the market, right? Because, in reality, we can't make money if we don't have a market to sell to, and we really need to be able to get in front of people in order to say hey, I'm here, I have a product and you are absolutely able to buy. Yeah, marketing your services, yeah are absolutely able to buy.  02:23 - Danielle Famble (Guest) Yeah, marketing your services.  02:24 - Anne Ganguzza (Host) Yeah, marketing your services. So, yes, it is absolutely related to financials, because you need to invest in marketing yourself money and time, and so I thought it'd be a good time to talk about the different types of marketing that are out there, like how is it that voice actors acquire jobs? I think there's four. Is it that?  02:46 - Danielle Famble (Guest) voice actors acquire jobs, I think there's four, four ways, right, Danielle? Yeah.  02:52 - Anne Ganguzza (Host) There's direct marketing. We'll go over all of these as we go through the podcast. So there's direct marketing there's pay to plays Sure, yeah, there's agents Okay.  02:59 - Danielle Famble (Guest) Yeah.  02:59 - Anne Ganguzza (Host) And there's one of my favorites, which actually just happened. The other day I got a direct inquiry on my website from someone that was looking to hire a voice my voice because they'd come to my website and they listened to my demos and they asked me what would it cost to do such and such, and so that would be your website slash SEO, which one of my favorite types, because I really didn't have to work hard.  03:23 I had to work hard to get the SEO, so that I could be found, but it's nice when people find me because they've already listened to me, and so that is what I consider a warm lead.  03:33 - Danielle Famble (Guest) Mm-hmm. Yeah, and it's actually one that you have so much more control over as well, because you can choose what you put on your website. You can choose how much SEO marketing that you do, how much money you put into your SEO marketing, and then, when it's out there, people find you and they know a lot about you because you've already put a lot of time and energy into cultivating and curating what they see when they come to your website.  03:58 - Anne Ganguzza (Host) So, yeah, I mean, since we're already on the topic, right, let's delve deeper into that.  04:02 Because when I ask people like, what do they have money to spend on, I mean it's almost like a last ditch effort.  04:07 I feel like that voice actors say, oh well, I've got to get a website up, but I don't think they understand the importance of having that online storefront because, honestly, that works for you 24 seven. If you have people finding you on your website, that is your marketing investment that is available day in, day out, 24 hours a day, and the cool thing about it is is that you can showcase your product with a good demo. By the way, when you showcase that product and they listen to that demo and then they inquire and you make it easy for them to inquire about your product, then I say that you haven't had to audition. You know it's a warm lead and that lead is usually quite effective because then, once they inquire, you can ask for more information and then start a negotiation process which, again, is absolutely under your control, and it's probably, I would say, one of the easier. Once you've got your website up and running and you've done the work to get good SEO, it's one of the easiest ways to acquire work and to get paid.  05:08 - Danielle Famble (Guest) Oh yeah, and it comes directly to you. So you're not there's no friction of having to speak to your agent or your representation or going through a portal on like pay-to-play sites. I mean, it really is just direct and you can really cultivate how that relationship how you want to. You can ask them if they want to do directed sessions with you so they can see your process a little bit more in depth. You control, like, how quickly you are or are not responding the negotiation process huge. But, yeah, having them be able to find you and typically that is finding you via, like a Google search or that's finding you through social media, if you've done any social media touches as well. They could even find you on certain websites that you are on, for example, like a pay-to-play website.  05:53 But then you have your demos. You also have your email address, your website, so there are different ways that you can sprinkle around the essence of who you are and your digital storefront, hang your shingle out there and you can point it back by using SEO. You can guest blog, you can be on podcasts, you can do so many other things that bring awareness to who you are. That points a potential client to you, to your website, and then, when it's there, then they can take a look and see everything that you've curated for them to see about you and possibly working with you.  06:26 - Anne Ganguzza (Host) Absolutely. And so think about it, guys, when you shop online, right. So these are important things to know right about your website. When you shop online, what is it that you're looking for? Or when do you shop online? Right, you shop online when you have a need, right, and so, typically, people that are searching at the Google prompt or they see something that you might have curated on social media, they've been sparked because they have a need, and this is the very essence of marketing, right, because you need to contact those people. They need to be ready, right, or they need to be preparing to be ready, or they need to be researching the buy, and you are there in front of them, and that is probably half the battle, if not the majority of the battle is to get there in front of them, and then, when they have the need, they're going to buy.  07:13 So I'm always talking about well, I shop for fashion, for lipstick, and when I have a need, I will go to the Google prompt or I will go to a website that I know, right, a brand that I know and I trust and I've purchased from before. So that's always a good reason to have a website, right, people who you've worked with before they'll go to your website again. They might be showing your voice to somebody else. They might just be coming to contact you again to get your email address, but having people come to you is, I think, the majority of the work, and so make sure that your website is easy to navigate, make sure that you have your product displayed promptly and like right up at the top so that they can hear your voice, and also all of your contact information so that they can get in touch with you.  08:02 - Danielle Famble (Guest) They know how to find you.  08:03 - Anne Ganguzza (Host) Yeah, and you don't have to do the audition. That's what I say. You don't have to be like it's 24-7, because a lot of times the other types of marketing we're going to talk about is your pay-to-plays or your auditions, because you have to do a little bit of work first and then you get cast, but with your website it sits there, available and it works for you, and so make sure your SEO, which is your search engine optimization, is up to snuff on there. And it used to be that people paid for SEO. I don't know, do people pay for SEO much anymore?  08:33 - Danielle Famble (Guest) It became almost like a scam at one point.  08:36 I do. I actually pay for SEO. I've paid some people to help me navigating, like acquiring backlinks and making sure that anything that is out there on my website or pointing to my website is something that Google likes and can help someone find me. If there are certain keywords that I want to be found for, if someone's searching in Google, I want to be able to make sure that I rank high for those. So it is definitely something that you can definitely invest money into and I would say, probably hire someone who knows how to do that, and that is a wise use of your investment. If that's what you choose to do, you can absolutely do that, and you can also just take care of what is on your website.  09:18 So make sure that your brand is exactly what you want people to see, and you need to reverse engineer it. Think like a buyer. Think like if I'm looking for a voice actor who sounds like this particular type of brand. Make sure that you've showcased that that's what you do and showcase it in a way that is easy to digest and that people can take it for what they need. For example, make sure your demos are downloadable. If they need to like, take off demos off of your website. If they know how to reach out to you, make sure your email address is on it, not just a contact form. Make it so that if you were a person who was looking for you, they would know how to find you just on your website.  10:02 - Anne Ganguzza (Host) And make it quick.  10:03 - Danielle Famble (Guest) And make it quick Make it quick and painless.  10:05 - Anne Ganguzza (Host) Quick and painless right. You don't want to make it hard on your potential clients, so we could probably have an entire episode and I know I have had previous episodes on websites and how important they are, but in terms of the marketing of you, they're critical. So don't leave that to be like the last thing that you do or the thing that you don't want to invest your money in. Because I'll tell you what, for me, when I shop, a website literally is the clincher for me, because I want to make sure that that website looks professional, that it looks trustworthy and it has the things that I want on it, that I can see I can get the information quickly, because I don't have a lot of attention span and I don't have a lot of time, right.  10:46 - Danielle Famble (Guest) And it's not a set it and forget it kind of thing too. It's something that needs maintenance, which also requires money and time, because certain plugins need to be updated, your hosting needs to be updated, and maybe you even need to refresh what's on your website. Maybe it's that your demos get updated, or any videos or social proof of what you've done needs to be updated as well. So this is not a set it and forget it. This is something that requires maintenance, and that maintenance does require time and money investments Exactly.  11:16 - Anne Ganguzza (Host) Now let's talk about, like I said, we could go on forever about this, but let's talk now about the second method, and these are in no particular order. I'm just having to be thinking of pay-to-plays and online rosters, right, yeah, and there's lots of different places out there that can help you to write a great profile. If you are unfamiliar or you're scared about writing about yourself. Lots of places out there that have helpful hints on how to write a good profile and also have your products ready to upload or be on display, right. So have those demos and make sure those demos are. You know, again, that's your product, so make sure those demos are good demos, or those samples are good samples, and that they make you shine. Okay, not just like oh, I created a sample, let me upload it, because, again, you're going up now against other people At this point.  12:08 You're on a website that has other people that have products as well that are displaying, so you want your product to be the best product, right? You want your product to look the best, you want your product to sound the best. It's all in like the display, like if I'm working in retail and in clothing and if you walk into a store and it's just real pretty and it's got a good feng shui about it, then you're like, oh, I'm more apt to buy. So if you've got a demo and it just kicks butt, I mean, people, I think, are going to be impressed by that. And there's so many differing opinions on like, do you need a demo these days? Well, I think you need something that absolutely exemplifies and showcases your voice, and it's very best. And so a lot of times when you're beginning and you're just starting out, you don't know what you don't know and you don't have an ear for it.  12:52 So that's when you trust a good coach demo producer. But the pay-to-plays are an investment, right? Your demos, your product is an investment. Your online casting, well, pay-to-plays for sure are an investment, because there's typically a membership involved in that and online rosters can be an investment. It can absolutely be an investment of your time, maybe, I don't know. I don't know any online rosters, though, except pay-to-plays, that ask you to pay a membership fee. Do you?  13:19 - Danielle Famble (Guest) Danielle Right? No, I don't really know of any online rosters that ask you to pay a membership fee. That sounds to me more like a pay-to-play. But the idea of making sure that your marketing everything that you're offering on your portion of the pay-to-play is professional and showcases what you do well is really important, because you are, if you think about it, like being in a grocery store and you're in like the ketchup aisle. There are several different brands of ketchup.  13:45 - Anne Ganguzza (Host) There are so many ketchups, yeah.  13:46 - Danielle Famble (Guest) So what are you choosing and why? So you really want to make sure that, like your portion of the digital landscape that you're taking up on, that pay-to-play represents who you are and the branding of it, like ketchup label, for example really showcases what it is that you do and what you do well, and again, how people can contact you. If it's through that pay to play, cool. If it is to your website, then that's sort of a second link to making sure that there's consistency.  14:13 - Anne Ganguzza (Host) Yeah, now, in terms of marketing, right, what's important in the marketing of that, right? So, on your website, it was important that you had SEO, so people knew where to go, right, they know how to get to your place, they get to your online storefront, and that's done through the actual verbiage that you have on your website as well as, let's say, social media and emails that drive people to your website. Now, with online casting and pay-to-plays, right, online casting and pay-to-plays, they're doing a lot of the marketing for you as well, because their SEO already includes a lot of voice actors. So, when people are searching for that voice actor or corporate narration voice or whatever they're searching for, because they have a series or a bunch of voice actors on there, their SEO is already working in their favor. Plus, they're probably doing their own marketing because they want to get clients in.  15:01 I mean, that's like one of the roles of an online pay-to-play is to get clients in because they have a need, right. So at this point they have a need and now they go to the pay-to-play or the online roster and now they have to choose right, and again, like you said, just like in the ketchup aisle, you want to make sure your ketchup is the best and your ketchup stands out and that your brand is really represented well. And so the marketing investment there is your investment in that membership, as well as the investment of, let's say, your product right to have a great product so that it stands out, and the way that you're writing that description right, and the things that you can control on the pay-to-play or the online roster.  15:39 - Danielle Famble (Guest) Yeah, and recognize that you are in that particular marketing instance. You are attaching your business on the back of another business, exactly so making sure that you agree with how that business is running. Maybe you don't choose a particular pay to play because you don't agree, but know that you are attaching your business to another business, so that business's success is also your success. But you need to make sure that it's not the only way that people can find you, which is why, like this four-prong approach I think is really smart, just making sure to diversify.  16:13 - Anne Ganguzza (Host) Yeah, absolutely, you're right, don't put all your eggs in one basket, right? I've seen that around. You know you want to make sure you don't put all of your time and all your investment in just a pay-to-play, because there's lots of different ways to acquire work, and so that was the second way, and again, we could have a whole podcast episode just on pay-to-plays, which we might do. But our third one that we're talking about is agent representation, maybe management right and management right. And so in that marketing instance, right, the agents have a relationship right, or the managers have a relationship with either other agents or with potential clients, and those clients depend on the agent or the manager mostly the agent right Because the choices to them by just searching at the Google prompt are overwhelming.  16:57 There's a lot of voice talent out there, and so they might have worked with an agent for many years and they trust that agent, and that agent is the one that probably gets them the short list right. They have dependable, qualified voice actors on their roster. They have an audition which they'll give to the agent. The agent will then distribute it to their roster and then at that point they'll get back those auditions and the agent will shortlist, for the most part the agent will shortlist and then send that shortlist to the client and that kind of keeps the client's decision-making process make it a little bit easier, not as overwhelming- yeah, it's a little bit more of a curated way to get what you're looking for and again, that's connecting that to another business.  17:43 - Danielle Famble (Guest) So as long as that agent or manager or whomever has these robust relationships with potential buyers, then you're riding along on that relationship. So it also then means with your marketing is making sure that your agent knows everything they need to know about you, and so it's managing that relationship with your agent and making sure they have what they need. They have your most updated demos, they have your most updated work. They know if you have conflicts and you can't audition for certain things. It's making sure that you have watered that relationship and you managed until the garden of that relationship, because it's not just with your demos or what you've done, it's also making sure that that interpersonal relationship is healthy.  18:28 - Anne Ganguzza (Host) Right, and so your financial investment with an agent or a manager right is usually going to be a percentage of the job that you get. So you're going to have to have number one to get a good agent, you probably need a really good demo. There's going to be the investment in getting a really good demo. Especially because agents and managers typically work in the broadcast part of the industry. You want to make sure that you have a tip-top demo because they're very busy people. Typically that's going to be like your demo is going to get you in the door. That in the recommendation probably.  19:01 So there's the investment in that. And then there's the financial responsibility. If you audition for the gig, it's going to be your time in auditioning right for your agents. And also, when you get the gig, it's going to be a percentage anywhere from 10 to 20 percent. And then managers typically are nurturing relationships between you and an agent, and then you're paying a manager as well a certain percentage. So there's your financial investment in that leg of the marketing.  19:28 And then finally, we have, after that, we've got the SEO. We talked about your investment, which was investment in your website, in your product, and then your negotiation skills, your pay to play or your online rosters, is your investment in the membership, in the investment in having a product that stands out and, again, having a great demo, having a way to make sure that your brand stands out for that. And then we just spoke about the agent manager. Right, your financial investment is going to be the percentage, it's going to be your demo and it's going to be your percentage that they're going to take once you get the gig. And what is our last one?  20:02 I've been cracking my brain like, oh God, what is the last one? We?  20:05 - Danielle Famble (Guest) have four. I was looking for the last one.  20:08 - Anne Ganguzza (Host) I was like I hope she pulls it out because I can't SEO pay to plays, SEO pay to plays managers, agents, oh, direct marketing.  20:15 Yes, absolutely so, and one of the reasons gosh, I should know that is direct marketing. I think is probably one of the most unpredictable and probably difficult, but can be really, really a great payback if you invest in it. So there's probably the most, I would say, unknown investment in direct marketing, because direct marketing is you contacting a potential client, and so how did you get those leads? It's either leads that you've curated yourself right Through mining the internet, linkedin, getting contacts at companies.  20:51 And yeah, and so you're reaching out to them directly, and so there's a whole issue of, okay, you got to be careful to not be spammy. So there's your time investment with that and you have to be careful that you're not spamming, because how many of us have gotten an email from somebody we didn't know that?  21:06 is peddling their services and we kind of get upset right and we say I didn't ask for this. So you have to be very careful, be spam compliant, which is why I created, by the way, the VO Boss Blast, and I don't want this to turn into a whole VO Boss Blast marketing effort by me. But I'll tell you why I created it. Because I didn't have a ton of time to do auditions right. I auditioned for my agents only. I didn't have time to be on a pay-to-play to audition 10, 20 times a day.  21:34 So I created a direct marketing product called the Boss Blast, which basically just gives me a list. I purchased a list that is curated by another entity and basically is continually updated. So that was not a cheap list. I don't sell the list to people, but what I do is I use a portion of that list and I market to that list for you.  21:56 Now, the one advantage of the direct marketing on that list, as opposed to just mining the internet and sending somebody an email saying, hey, I'm a voice artist and if you need my services I'm here and blah, blah, blah, which could be considered spam is that the people on this list have already agreed for the VO Boss domain to market to them.  22:14 So therefore I market for you on behalf of my domain and so they've already said it's okay to market. So I've got about 90,000 creatives on this list, and it's not that you couldn't buy that list either, but I spent thousands of dollars on the list, so I mean you can certainly make that investment yourself as well. The other thing that I invest in in order to send that email or to send out lots of email at one time, is investing in a mail service and I use ActiveCampaign, so I spend thousands of dollars on that as well. So in order to recoup those costs, I offer it to a small percentage of the voiceover community if they want to market and use a portion of that list. But the most important thing about direct marketing is understanding. So the investment is you're going to pay somebody to direct market for you or you're going to spend the time curating the leads and then that's not like something you can do overnight and you can't send to a thousand people at once.  23:06 However, you're investing your time in that, and typically in a marketing class too, because you want to make sure that you're not being spammy, and a lot of people need help marketing A direct marketing product like VioBoss it is a paid thing. We market for you. The one thing that you have to understand about direct marketing it's very effective. However, you have to understand that timing is everything on a direct marketing campaign, because I tell people like this I have a need for shorts when the summer comes around and I subscribe to the Old Navy list, I always use Old Navy. I don't know why, but I subscribe to many lists, but Old Navy sends me three to four emails a week. I've agreed to allow them to send me emails because I made sure I checked that box that they can send marketing emails, but I don't buy right, every time they send me an email, I do not buy. As a matter of fact, the only time I buy is when I have a need, right, do I have a need for shorts? Well, I've got 20 pair of shorts that I just bought this past season, so do I need another pair. I don't know. Maybe what will convince me that I need another pair is if I maybe figure out oh, but these are cute and they're the right, price, right or whatever it is. However, they've been packaged in that email to say, hey, either there's a sale and I'm not suggesting that voice actors create a sale, but I mean theoretically you could. I mean I have knowledge. I have knowledge that there's a new season, it's summer and these cute trending shorts are at Old Navy. I must have them right. So I have a need.  24:32 I click on the email right that says Old Navy's got new summer wear and I look at what's on that email and I have an interest and now I click right because I might want to consider buying. When I click and I go to that website, I want to make sure that website is trustworthy. I want to make sure. Well, old Navy, I already bought from them, so I trust them. But it could be a new brand. But when it's a new brand and I'm not familiar and I haven't purchased before, I make sure that that website looks legit, not familiar and I haven't purchased before. I make sure that that website looks legit and I do research to make sure that they're legit and then, if everything happens and the timing is right, I click to buy your voice acting product. Your voice is the same exact way. So I ask you, danielle, how many times does Old Navy need a voice to sell a product? Is it every day? It may not be every day.  25:21 - Danielle Famble (Guest) They might want to change their marketing once a season or every couple of years, you never know, but it's not daily.  25:29 - Anne Ganguzza (Host) It's not daily. So you have to understand when you're paying for direct marketing or your direct marketing on your own right. If you send one email to a thousand people on a list or no matter how that gets accomplished, you may not even get somebody. People might open the email but you may not get a purchase. So you cannot expect from direct marketing because it is such a timing related thing, you cannot expect that. Well, I paid someone to market for me and I sent out a thousand emails. I didn't even get anybody that wrote back to me. Well, do you write back to Old Navy when they don't? You know what I mean.  26:04 - Rick McIvor (Ad) Old Navy sends me emails three, four times a week Do.  26:07 - Anne Ganguzza (Host) I write back to them to say no, I have no need, I'm sorry. Or hey, do you have shorts? Like no, I just don't. I look at it, I open it. Maybe I go to the website and click. So just keep that in mind when you are direct marketing.  26:22 And, by the way, for my VO Boss Blast, we do go over who opens your email because we can track that, because I purchased these services. My ActiveCampaign server actually tracks who opens the email and it tracks who clicks on email. So if we put a click in an email saying go to your website, I'll know that they went to your website. Now do I know if they purchased? No, I don't. Only you know that, only you know if they've sent an inquiry. Once they've gotten to that website, which was the very first marketing method we talked about right, they've looked at your website and if you're unknown to them, they look at it. They see something and it sparks trust and they listen to your voice. It's accessible and they like it. So then they get to know you by seeing your brand, which you've represented on your website. So they know, like and trust and that will give them a reason to buy.  27:11 - Danielle Famble (Guest) And what I like about your Old Navy example is, for a lot of people, and myself included, I've been personally really afraid of direct marketing because it feels like it's such a heavy lift and you've always got to be doing it and there's just so much to do and how do you have the time to send out you know a thousand emails or what have you.  27:31 But the point that you're making and the point that I'm receiving from what you're talking about is really that this is sort of the engine that is constantly running in the background to bring more leads into your business, or at least more eyeballs on your brand, so that they can see who you are. When they are ready, then they will be reaching out to you. But you have to constantly be doing it and it can just be a little bit at a time, but just one touch is not enough. So you have to continually put in the energy and the effort for it and then, going back to the finances of it, recognize that you will either be paying with your money or with your time. You can outsource these things and it is something that is possible to outsource that somebody else is doing it, which is exactly what the VO Blast is yeah, and people will say and my blast.  28:16 - Anne Ganguzza (Host) If you decide, after you send out an initial blast which introduces by the way, it introduces you to the list that I've created for you, and then after that, it becomes top of mind, just like you said, continually, they've got to be reminded, like I forgot, oh, I forgot, that Old Navy has got a new. If I don't see it in front of me, I might forget. So I need to be reminded. So, even if I don't open the email, I need to see the email coming through my inbox, right, that it's coming from Old Navy and the subject line will say, right, summer sale or summer fashion. And then I'll be reminded. Yes, now the time is right, let me click, let me go, let me see if it has what I want and I will buy if it, you know, if it suits all of my needs. So just know that reaching out to someone once a month, which is what we do in reality, I could be reaching out for you a couple times a month and I've thought about changing up my product offering to allow maybe two times a month. That is not spam, that is absolutely not spammy and I, by the way, I want to make sure that we're not spamming people, because if you yourself have been spammed, you know how off-putting that can be and that can take a promising lead and just kill it forever, because I've had people who have reached out to me trying to sell their services and I've been completely turned off and I basically blacklist them. So, as a provider of this sort of service, I have to be careful that VioBoss is not sending spammy messages. So keep in mind, if you ever are interested in that, you can find out more at that. Vioboss is not sending spammy messages. So keep in mind, if you ever are interested in that, you can find out more at the VioBoss website. It's called the VioBoss Blast and I can also talk to you about the specifics of it.  29:48 But I am very protective of my domain. I make sure that we're not spamming. Your email goes through my eyes every single time, so I want to make sure that I'm protecting my brand as much as I'm protecting your brand. But yeah, so your financial investment there will be in your time curating leads yourself right for direct marketing and then being careful that you're not spamming or investing and outsourcing it to someone like a VO Boss Blast like myself or somebody else to do your marketing for you. Be careful.  30:16 I will just say, if you're buying a list because I'm selling you marketing to a list, I'm not selling you a list. The list, I happen to know, is a reputable place that constantly updates their contacts so that if somebody doesn't work for the company anymore, they're taken off the list. I don't send emails to a stale list and I don't give you a list because of that Number one. You don't know how long that list has been around. You didn't verify those people and you didn't find out from those people that they've allowed you to send them email. You've not gotten permission.  30:47 So I'm the one who has permission based on the list that I am curating for you and then sending email out on behalf. So your investment there is, whatever it costs, to outsource the marketing and the generation of that email to a permission-based list. So, wow, so that was a lot. Yeah, that was a lot, but it's so important, bosses, that you understand that without people having a need for your product, for your voice, your business, won't exist for your product, for your voice, your business won't exist.  31:19 - Danielle Famble (Guest) And that marketing is a huge way to keep your business flowing, because either you are doing the direct marketing yourself or you are connecting your business to other businesses. But it does require a time and financial commitment to keep all of this up and it has to be done on a daily basis, and even including auditioning. Auditioning is marketing. So auditioning on all of these different platforms and your own is ways to market yourself as well. So this is just. It's got to constantly be happening in order to bring your business continual revenue.  31:52 - Anne Ganguzza (Host) Yeah, absolutely, and so there is a financial investment everywhere. It's so funny, danielle, because this series on money. It's funny how much people don't necessarily want to talk about it, but it's in every single aspect of our business, of our performance, of our auditioning, of our it's your time or your physical money that is involved and we have to be conscious of it and we have to be educated about it and we have to be accepting of it, right.  32:18 - Danielle Famble (Guest) Yeah, absolutely.  32:19 - Anne Ganguzza (Host) Which is what our series is attempting to do for the bosses out there, danielle, and I'm so grateful that I get to talk to you about it, because, god, you just bring so much to the table. Thank you so much.  32:28 - Danielle Famble (Guest) Thank you so much, anne. I love talking about this and I think that having an open and honest dialogue about money, about how we can have it, make more of it, make it grow, how we can bring it into our lives and our businesses, is really what helps us impact the world around us, because it requires money and there's nothing wrong with that. In fact, it's wonderful and, as we always say, I love money and I love talking about it.  32:53 - Anne Ganguzza (Host) All right, bosses, we love money. Go out there and market. Thank you again, danielle. This has been a really great episode. I'm going to give a great big shout out to our sponsor, ipdtl. You, too, can connect and network like bosses. Find out more at IPDTLcom. Bosses, have an amazing week. Go out there and market yourself, and we will see you next week. Bye, bye.  33:16 - Intro (Announcement) Join us next week for another edition of VO Boss with your host, Anne Ganguzza, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL.   

It's become popular to compare our current political moment with the rise of the Nazi Party in Germany in the 1930s, but what if the better comparison is Germany in the 1920s? A new article by Paul Miller argues that to avoid the rise of authoritarianism, Christian in the United States should do the hard work now of creating an alternative political narrative rather than the easy work of demonizing one side or the other as “Nazis.” Skye talks to Lee Camp, the creator and host of “No Small Endeavor,” about creating spaces for diverse people to have important conversations and why fear is the barrier to practicing godly hospitality. Also this week—evangelicals aren't entirely opposed to science. But, just like everyone else, they reject the science that contradicts their politics.   Holy Post Plus: An Evening with the Holy Post: Kaitlyn Schiess and Shane Claiborne https://www.patreon.com/posts/124791463/ Ad-free Version of this episode: https://www.patreon.com/posts/125154482/     0:00 - Show Starts   3:56 - Theme Song   4:15 - Sponsor - Rocket Money - Find and cancel your old subscriptions with Rocket Money at https://www.rocketmoney.com/HOLYPOST   5:25 - Sponsor - Glorify - Sign up for the #1 Christian Daily Devotional App to help you stay focused on God. Go to https://glorify-app.com/en/HOLYPOST to download the app today!   7:20 - Politics and Believing Science   21:43 - America's Weimar Moment   49:15 -  The Leader's Way Podcast - Want to enrich your ministry to bring hope to the world? Listen to Christian thinkers and leaders at https://berkeleydivinity.yale.edu/podcast/holypost   50:05 - Sponsor - Bushnell University - Equip yourself to be transformative in your community! Go to https://www.bushnell.edu   50:55- Interview   57:40 - When Did No Small Endeavor Become so Broad?   1:03:02 - Hospitality vs Fear   1:15:25 - Hospitality Across the Spectrum   1:23:13 - End Credits   Links from News Segment: Are Evangelical Clergy Outliers on Science? Yes and No https://religionnews.com/2025/03/20/are-evangelical-clergy-outliers-on-science-yes-and-no/?utm_medium=social   A Confessing Church for America's Weimar Moment: https://thedispatch.com/newsletter/dispatch-faith/christians-confessing-church-america2/?utm_source=ActiveCampaign&utm_medium=email&utm_content=A%20Confessing%20Church%20for%20America%20s%20Weimar%20Moment&utm_campaign=A%20Confessing%20Church%20for%20America%20s%20Weimar%20Moment Other Resources: No Small Endeavor Tour: https://www.nosmallendeavor.com/events   Holy Post website: https://www.holypost.com/   Holy Post Plus: www.holypost.com/plus   Holy Post Patreon: https://www.patreon.com/holypost   Holy Post Merch Store: https://www.holypost.com/shop   The Holy Post is supported by our listeners. We may earn affiliate commissions through links listed here. As an Amazon Associate, we earn from qualifying  purchases.