Podcasts about activecampaign

Verkaufe deine digitalen Produkte über ein optimiertes Instagram-Profil: https://kurse.juliatrost.de/digitale-produktwelt/?el=d120626&&htrafficsource=podcastKostenloses Webinar: https://juliatrost.de/kostenloses-webinar-26/?el=d120626&&htrafficsource=podcast In diesem Video zeige ich dir, wie du dein Instagram-Profilkomplett kostenlos von Claude analysieren lassen kannst – inklusive einer Analyse deiner Mitbewerber. Du brauchst nur die Claude Chrome Extension und schon hast du einen ehrlichen Blick von außen auf dein Profil, deine Bio, deine Posts und sogar dein Story-Engagement. Ich nehme dich live mit rein, wie Claude meinen eigenen Account analysiert, mir zeigt, was ich gut mache und wo ich Optimierungspotenzial habe. Genau diese Analyse hilft dir, dein Instagram-Profil so aufzustellen, dass es deine digitalen Produkte wirklich verkauft. 

Send us Fan MailThis week's enterprise software announcements further confirm that the market is rapidly converging around agentic AI, semantic intelligence, and autonomous workflow orchestration. Blue Yonder introduced new AI agents and mobile applications aimed at strengthening supply chain execution and frontline operations, while Zendesk expanded its AI customer service strategy through the acquisition of Forethought. Actian launched an AI analyst designed to convert business glossaries into a live semantic layer, highlighting the growing importance of governed enterprise context for AI-native operations. Meanwhile, ActiveCampaign and Contentsquare announced new capabilities focused on customer engagement and digital experience intelligence. On the enterprise planning side, Anaplan expanded its AI planning portfolio with CoModeler, Custom Analyst, and Agent Studio, while Oracle continued embedding coordinated AI agents directly inside Fusion ERP workflows through its new Fusion Agentic Applications initiative. In parallel, Apollo.io acquired Pocus to strengthen its agentic go-to-market stack, Databricks introduced Lakewatch as an open agentic SIEM platform built on the lakehouse architecture, and Rootstock Software acquired Ascent Solutions to deepen its manufacturing and warehouse execution capabilities.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Video: https://www.youtube.com/watch?v=ksS15kccXPcQuestions for Panelists?

Sammle Leads mit KI und digitalen Produkten: https://juliatrost.samcart.com/products/claudekiagenten/?el=d080626&&htrafficsource=podcastHier geht's zur Manychat Vorlage: https://kurse.juliatrost.de/manychat-automationen-vorlagen//?el=d080626&&htrafficsource=podcastIn diesem Video zeige ich dir den faulsten Weg, wie du 2026mit KI und digitalen Produkten Leads sammeln kannst – und zwar über E-Books. Ich nehme dich Schritt für Schritt mit, wie ich mit Claude Code ein komplettes E-Book inklusive Branding erstelle und es danach über Etsy oder meine eigene Seite verkaufe. Außerdem zeige ich dir, wie du mit Manychat eine automatische Lead-Maschine baust – inklusive Double Opt-in, sodass du jeden Tag E-Mails einsammelst, ohne aktiv etwas dafür tun zu müssen. Leads sammeln mit KI war noch nie so easy. 

Most owner-led agencies know they should be doing more than media relations. One barrier has always been capability: you can’t execute paid media if nobody on your team knows paid media. AI is removing that barrier, and Chip and Gini dig into exactly how. Gini built a PESO model operating system AI that prompts you instead of you prompting it. Many agencies are strong in one or two media types and need scaffolding to think through the rest. The tool can be used to help agencies execute unfamiliar disciplines step by step. Chip frames this as an opportunity to do things that were theoretically possible two years ago but practically out of reach. A paid campaign to amplify a blog post no longer requires hiring a specialist. Beyond drafting, both hosts made a case for AI as a learning tool instead of merely a content machine. Gini tested this directly by vibe-coding a PESO model diagnostic, working through multiple versions with AI troubleshooting each step. The practical upshot is that you can use AI to build separate knowledge-rich agents for each media type, loaded with client messaging and context, and treat them as thought partners for areas where your team lacks depth. It won’t eliminate the need for people or strategic thinking, but capability is no longer a credible excuse for staying stuck at one letter of PESO. Key takeaways Chip Griffin: “AI is a great opportunity for all of the things that you wished you could have done two years ago that now become much more feasible for you to do without having to go out and bring in-house new expertise.” Gini Dietrich: “I have built my entire organization using agents. It doesn’t replace anybody. I still need people to do the work, and I still need people to do the strategic thinking, and I still need people to service the client work. It makes us smarter, it makes us faster, it makes us more productive, but it doesn’t replace anyone.” Chip Griffin: “It doesn’t have to do it for you, it can help educate you… You can make it tell you at whatever level of knowledge you need in order to become comfortable with it, and then you actually start to learn it.” Gini Dietrich: “If you don’t have shared or owned and paid expertise internally, you can use those agents to help you build those things.” Related The PESO Model evolves for the AI era (and why your website isn't dead) Has the PESO Model become a necessity for modern agencies? Agencies need the PESO model now more than ever How to allocate your client's PESO budget View Transcript The following is a computer-generated transcript. Please listen to the audio to confirm accuracy. Chip Griffin: Hello, and welcome to the Agency Leadership Podcast. I’m Chip Griffin. Gini Dietrich: And I’m Gini Dietrich. Chip Griffin: And Gini, I think we’re gonna let AI do our jobs today. I know we don’t ever talk about AI on this show. Gini Dietrich: We don’t. We don’t like it at all. Chip Griffin: But I think AI is gonna let us do so much more here. Awesome. Maybe even, maybe we can even implement the PESO model as part of the show. Gini Dietrich: Beautiful. Let’s do it. Chip Griffin: I’ve, I’ve heard that the PESO model is something that’s really important that we should- … we should focus on. So why not let AI help us with it? Gini Dietrich: Oh, I love it. Maybe we could use NotebookLM and have it create its, our voices too. We’ll just be done. We don’t have to do anything. Chip Griffin: That’s a great idea. Gini Dietrich: Yeah, let’s do it. Chip Griffin: So then, you and I could just connect and just do our gossiping and chit-chat. Gini Dietrich: Right. Yes. Chip Griffin: And we’d still get an episode even without having to take the time to record. Gini Dietrich: Yes. I like it. Let’s do it. Chip Griffin: I like it. I like that. That would be- That would be fun. Gini Dietrich: We don’t gossip. What do you mean? Chip Griffin: Gossip, talk about world events. Whatever, however you want. I mean- Gini Dietrich: Yes. It’s kind of good that those aren’t recorded. Ah. Chip Griffin: It is. I suspect we would get a lot of listeners, but we’d lose a lot at the same time, so. Gini Dietrich: Yes. Chip Griffin: In any event, we are going to talk about AI again because it is top of mind for all of us, and so we all ought to be thinking about it. And we are gonna talk about the PESO model because we just happen to have somebody here who knows a little bit about the PESO model. So let me explain it to you… Oh, no, I didn’t. Oh. I wasn’t talking about me. With the founder of the PESO model as one of the co-hosts. It, we’ve talked about the PESO model before, but I think, you know, one of the things that, that has occurred to me in recent times, and I’m sure it has occurred to you as well, is that AI can help more PR agencies go deeper into the PESO model, particularly in areas where they maybe don’t have as much in-house expertise. And, and one- Yep … of the things we’ve talked about with agencies a lot is that the PESO model touches a lot of different things, and it’s difficult for any small agency to have all of the skillsets needed to fully execute PESO properly. Gini Dietrich: Yep. Yeah. Chip Griffin: AI seems to open the door to more of that. Gini Dietrich: For sure, it does. One of the things that we did late last year is I built a PESO operating system AI. And instead of you prompting it, it prompts you. So it’s built to do exactly that, so that you can say, “Okay, well, we’re really good at media relations, but we don’t have any expertise in shared, owned, or paid,” or, “We’re really great at owned and shared, but we don’t have any expertise in earned and paid.” Whatever it happens to be, right? And so it will h- it will prompt you with questions to help you think through, “Okay, if we’re great at owned and shared, but we don’t have the E and the P, here are the things you need to be thinking about.” And it will help you either figure out how to execute it on your own with step-by-step instructions, or it will give you a creative brief that then you could hand off to a partner. So it, it’s built to do that, but the point is, is that- I mean, would I prefer you use the PESO OS AI that I built? For sure, but really any AI could do that. I think if you,you have to prompt it. It’s not gonna prompt you. But I think any AI based on information that’s out there in the, on the web that we’ve created around PESO, it will be able to take all of that and say, “Here are some things you should be thinking about.” And I think it’s really good at helping you think through things that you’re just not an expert at. And it’s really good at helping you think through, gosh, we should be using paid to amplify our content, for instance, but I don’t have any idea. Do– should I do it on LinkedIn? Should I do it on Instagram? Should I do it on TikTok? Should I do it on Google? Like, I have no idea. So AI is a really good thought partner from that perspective. Chip Griffin: Well, and I think that’s the, that’s the key point is that it allows you to, certainly you can look at it in, at a 30,000-foot level, you know, with your specialized OS that allows you to really think the whole big picture through. Yep. But you can also use it in a very granular way to say “Hey, look, I know I want to amplify this content. Let’s, let’s look at the various ways that we can do it, and help educate me about how we do that most effectively.” Yep. And, you know, to me, AI is a great opportunity for all of the things that you wished you could have done two years ago Gini Dietrich: Yeah Chip Griffin: That now become much more feasible for you to do without having to go out and bring in-house new expertise, or hiring someone if it’s, particularly when it’s focused, right? If it, it really is just, “I need a paid campaign to amplify this blog post.” That is a whole lot easier to do with AI, frankly, than it is to go hire somebody in-house- Yeah … and a lot cheaper. Gini Dietrich: Absolutely, yes. And it will give you the step-by, literal step-by-step instructions if you wanna do it yourself. Right. And if you don’t wanna do it yourself, you say, “Help me create a project brief or a creative brief that will, that I can hand off to a partner,” and it does that for you too. So one of the things that we do is, you know, I have a paid media expert in, on our marketing team, but then we hire out, depending on what we need, we’ll hire out sort of the day-to-day minutia piece of it. ‘Cause, you know, especially in paid media, you have to be in there every day and testing and tweaking and all that kind of stuff. And AI’s great at saying, “Eh, pay attention to this,” but not great at actually pushing the buttons. And so it has helped our paid media team even just outsource some of that stuff too. So it’s, I think it’s really great from that perspective. You know, it’s still, you, like, I think some, especially PR professionals, are using it for, like, list development and media pitching and things like that, which is fine, but it’s still not… it’s still a good first draft. You still have to add your personalization. You still have to do those kinds of things. One of the things that we were kind of struggling with, actually not struggling with, we were arguing over internally, was our outbound sales campaigns and what those said. And I felt like they were way too long. Our chief revenue officer felt like the calls to action weren’t right, and so we put it into AI, and we were like, “This is where we’re struggling. We’re not agreeing on these five points.” And it pumped out some stuff that we were like Okay, that’s– I– All right, let’s try that. So, you know, I don’t know yet if it’s gonna work ’cause we haven’t launched it, but it helped us think about things a little bit differently than we had just the three of us shooting the shit around a Zoom conversation. Chip Griffin: Well, and to your point, it’s a great jumping-off point. It’s not necessarily a final draft of everything, but, I mean, let’s say you, you know, you’re– you don’t consider your team very adept at creating social posts on their own, but you want to use PESO to amplify content. You can take that piece of content and say, you know, “Give me three to five drafts that I can look at.” Yep, yep. And you can pick the one that, that resonates most with you, and then, you know, hone that and use that as your post. So again, it just, it allows you to do things that either would’ve taken much longer a number of years ago or just you wouldn’t have been able to do without hiring someone new in-house or that sort of thing. And so having those opportunities means that you can adopt a lot more of the PESO model as an agency, which certainly benefits your clients, but it benefits your business as well. Because as we’ve talked about, pure PR agencies, despite the renaissance of the importance of earned media as a result of LLMs and all of that, you know, you still, I still think it is very difficult to have a media relations only agency in 2026. Gini Dietrich: Yeah. Chip Griffin: It’s not impossible. There are certain niches where it works and certain setups that work, but for the vast majority of old time traditional PR agencies, they need to be getting into more of the PESO model, even if it’s not all four letters. Even if you get into two of the letters- Gini Dietrich: Yeah Chip Griffin: that’s gonna help you a lot. Gini Dietrich: Yep. Yeah, for sure. And it does– definitely helps you, like I think I’ve mentioned before that I have several different agents, AI agents, and one is my co-CEO, and my co-CEO, like, it will argue with me, and it will tell me, like last week it said, “That’s a stupid idea.” And I was like, “Ah, well, screw you, too.” But it helps you think through those things. So you say, “Okay, what if I want to build an agency that is focused around the PESO model, and I’m gonna go through the certification so that I can create an agency that’s focused on it. What am I missing? What do I need to hire for? What can I use you, my AI, for? What can I…” Like it helps you think through all of those things. “Help me build a plan to be able to do this over the next two years. I want to create some intellectual property based on what you know about me and how I’ve used you in the past. What is some intellectual property that we might be able to create as an agency?” It can help you with all sorts of things. Chip Griffin: It can, and it, it also, you can calibrate it to your own knowledge level or your team’s knowledge level, so you can have it just help you with some, some drafts. You can have it just teach you how to do things. Gini Dietrich: Yep. Chip Griffin: And I think that’s an often overlooked use of AI. Yes. Absolutely. It doesn’t have to do it for you, it can help educate you. Yep. And part of that is just communicating with it and say, “Treat me like I’m an absolute idiot.” Gini Dietrich: Yep. Chip Griffin: “And give me out- actual step-by-step instructions. Assume I don’t even know how to click the mouse. Like, tell me to put downward pressure on the button in the middle of the…” Like, you can make it tell you at whatever level of knowledge you need in order to become comfortable with it, and then you actually start to learn it. I mean, I think we, we all think of AI as something that, that’s, you know, can just replace us, but it can also help us learn so that we develop our own skills, and maybe we don’t need the AI for what we need it for today, but instead we can use AI to take us to the next level because we’ve already built in that knowledge from having worked with AI previously. It should be viewed as a growth opportunity, not as just, you know, the lazy way out. Gini Dietrich: Yeah. I, absolutely. I love that because, you know, I kept hearing about this vibe coding thing, and everybody was talking about vibe coding. I was like, “Okay, I wanna try vibe coding. What do I want to vibe code?” And so I actually asked my AI boyfriend, “If you were me, what are some things you would vibe code just to test it out?” And it said, “You should do a PESO model diagnostic so that people understand where they sit on the PESO model maturity ladder.” And I was like, “Okay.” So I went into lovable.ai, and I built a PESO model visibility assessment is what I built first, and it was a really good first draft. And then I went through it and I had some friends take it, and I had my team go through it and got all of that feedback, and then I built the PESO model diagnostic from there. So it probably took– I probably had five or six versions before I was ready to take it public. Then I was like, Okay, now I have to figure out how somebody gets their results, and then how do I attach it to ActiveCampaign, which is our software, our email software, so that they can have their results emailed to them? It’s a little bit harder than it sounds. Chip Griffin: I, I think that’s, that’s part of the thing with vibe coding. People- Gini Dietrich: It’s absolute, yeah, a little bit harder. Yeah. But it did exactly what you said. Yeah. I was like, “I am lost.” Yeah. And I actually said, “I think this is above my pay grade.” And, and it said, “Okay, let me help you.” And so it broke it down step by step by step. We finally got it figured out, but then it wasn’t, it was doing everything that we needed it to do, but it wasn’t emailing. So I had all the tokens in the email, so like, “Hi, first name, here’s your…” Like, I had all those tokens, but it wasn’t triggering that. And so it helped me figure out, it like, it helped me troubleshoot and figure out why. And I, there’s no way on earth, not in a zillion years, I could have done that on my own two years ago. Absolutely not. Chip Griffin: Yep. And it really, it really is amazing how it can help you with some of those things. Now, it can also send you down some rabbit holes that are- Gini Dietrich: Yes, it did that too … Chip Griffin: not the right ones, and, and then- Gini Dietrich: Correct. I was like, “No, that’s not right.” Chip Griffin: And then it says, “Oops. Yeah, sorry. That’s, I, I didn’t mean to do… You’re right- Yep, you’re right. Mm-hmm … that I should’ve gone a different direction.” Gini Dietrich: Yeah. Yes, it does do that. Chip Griffin: And so, you know, that is always one of the challenges of vibe coding, is it opens a lot of doors, but it can lead to a lot of frustration, and you have to be ready to handle that. Gini Dietrich: Yeah. Chip Griffin: And particularly for someone like you, who has not been steeped in development in the past. Gini Dietrich: At all. Chip Griffin: You know, it probably takes more effort to get past that frustration than- Yeah … say, for someone like me, where I can spot early on that it’s going in the wrong direction, ’cause I’ve written code, and I’d be like- “Mm, I don’t- That does seem wrong, too … I don’t know if we really wanna do that.” Yeah. Yeah. And, but, but you can also ask it a lot of questions, and part- you know, I use Claude Code personally, and so, you know, it will often give options, or you can ask for options and say, you know, “Let’s go through the pros and cons of these different paths that we can do before we build out a whole product around something that we’re like, ‘Eh, that’s not gonna work.'” Gini Dietrich: Yep, yep. Chip Griffin: And you can think them through. You can think through what, what are the maintenance costs? What are the actual hard costs of it? Yep. And there are times where the tools will suggest something to you that, that costs something, and they’ll, it, it’s sort of like, you know, Waze. Waze sometimes likes to avoid tolls. I’m like, “Don’t, I don’t wanna avoid a toll. I wanna get there faster.” Gini Dietrich: I wanna get there faster, right. Chip Griffin: Like, to, to me, I don’t- Gini Dietrich: Yeah … Chip Griffin: don’t put me on all these weird side streets so I don’t pay a toll. Same thing with these tools. They often default to the free option, and sometimes you’re like, “Well, I’m willing to pay $5 a month to get this email sent to me correctly, and, and not have to, like- Right … go down to the command line and configure- Yeah … all this stuff. Yes. And then my computer’s always gotta be on, and all that kind of stuff. So, but the, the point is that that a lot of these tools open up the doors for the things that you can do, which then, again, expands that capability so that you are moving beyond just being one of the four letters and moving into at least two, if not all four, of PESO. Gini Dietrich: Yeah. And I would say also that if you, if you want to do this, it’s not a small undertaking, but if you want to do this, you can, there are lots of ways that you can do this, but I’ll make it super, super simple. Using Claude, you can create projects. And the projects can be focused on, okay, we’re gonna have one for earned, we’re gonna have one for paid, we’re gonna have one for shared, we’re gonna have one for owned. And in those specific projects, you build files, knowledge files that teach it what you wanna do from an earned media perspective. These are our clients. This is what we talk about. These are their messaging. Like all– Here’s our media list. All that kind of stuff goes into the knowledge files. You give it some instructions, and then it becomes your earned media thought partner, or same with your other media types. So if you don’t have, you know, shared or owned and paid expertise internally, you can use those agents to help you build those things. I will say, though, that, you know, people keep talking about how AI is going to replace us, and I have gone way down the rabbit hole from an agent perspective, and I have built my entire organization using agents. It doesn’t replace anybody. I still need people to do the work, and I still need people to do the strategic thinking, and I still need people to service the client work. Like, it makes us smarter, it makes us faster, it makes us more productive, but it doesn’t replace anyone. And so I say that because I want you– I don’t want you to be afraid of, oh my gosh, if we use this and we use this, I use it to help me think through the other media types that we aren’t doing, that it’s going to replace us, or the clients aren’t gonna wanna work with us. That’s not the case at all, at least not in my experience. So I would say test it out, play with it, get really good at it, because it will help you achieve some of the goals that you want to achieve a lot faster than you can do it on your own. Chip Griffin: Oh, absolutely. And, and it doesn’t even require you to know even the general direction. You can simply go in there and say, “Hey, look, you know, I’ve got this blog post. It’s not getting much traction, but I feel like it should. Help me to understand why it’s not.” And, and- Yep … so it’ll help, it’ll analyze the structure and content and maybe make some suggestions there. But then in the conversation you can say, “Well, you know, it doesn’t seem to be generating much in the way of inbound traffic from social. Help me think that through. How can I do that better or differently?” And it, it allows you to do a lot more, and I think particularly for those agencies who are doing any form of video, AI can be a really good tool for helping you to expand the use of that video into other things, right? I mean, the obvious that we’ve had for years is the automatic transcription, right? So you start from a point of you’ve got a transcription and so you’ve got, you know, more content that’s out there that’s more easily indexable by more tools. You know, some of the LLMs, you know, quote-unquote “watch video,” some only can use transcripts, so you wanna give both ideally. Yep. But you can go well beyond that. I mean, a lot of people are just kind of slapping stuff up on YouTube without any kind of a good description if they’re doing video. Use AI. Let it, let it give you a quick first draft and you can do that correctly. Let it start drafting social posts so you can get it out there. Make sure that you’re turning every video into a blog post. There are so many things that you can do from that one nugget. It’s one of the reasons why I love video so much, is because it can spiral out into these other formats so easily. But all of that then helps to fuel your efforts on the PESO model, and all of it can be done in an organization without all of the things that you would have needed five or 10 years ago. You don’t need a dedicated video producer or a high-end external video, you can use something like we’re using right here today with Riverside, where you can just- free plug there. We’re not, we’re not sponsored by them, but- … you know, we, we use it, and it, it does a nice job of cutting this up. If you’re watching this on YouTube, it switches camera angles. I don’t do anything except click a little button that says, “Do this,” and I get to choose how aggressive the, the camera switching is. Gini Dietrich: Yeah. Chip Griffin: That’s fantastic, right? But it will also then clip things that you can use for social media. And if I’m a traditional PR agency, I don’t know anything about any of that kind of stuff, but it’s all valuable to furthering the PESO model for my clients. So why wouldn’t I be taking advantage of AI to help me go down that path? Gini Dietrich: Yeah. And I would say if you are a traditional PR agency, even things like, “This pitch isn’t landing. Tell me what you think.” Sure. “How would I… Like, I’m trying to reach this, this, and this reporter with this pitch. Analyze it for me.” Like, that kind of stuff you should be doing every single day. Chip Griffin: Right, ’cause the PESO model isn’t just about ticking boxes. It’s about doing all those things well, right? Gini Dietrich: Right. Chip Griffin: You, you can have a nice little report card that says, “Check. I did the P. I did the E. I did the S. I did the O.” But are you doing all of those well? And, and- Right … maybe even what your agency is, is built around, whichever letter is the core of your personal expertise, there are certainly ways that you can use AI to improve even on that- Absolutely … even before you go down the other  avenues. Gini Dietrich: Absolutely. Yeah. And one of the things that we’ve been, you know, when we, we evolved the model for AI into an operating system, and that is because all of the media types build on one another, right? So it will help you figure that out. So I can say PESO model’s now an operating system, and I’m sure you’re like, “I don’t know what the freak that means.” And it, it will help you figure out what that means and how you can apply that to your business. Chip Griffin: Yeah, I mean, operating system may be one of the most overused product descriptions these days, but- Gini Dietrich: It works in an enterprise. Chip Griffin: everybody’s got an operating… you know, you read anything AI-related, everybody’s got an operating system. Gini Dietrich: Works in an, in an enterprise really well. Chip Griffin: It, it … Oh, I mean, I, I’m not arguing that. It’s just, it’s kind of, it, it’s kind of like 30 years ago where everybody used the word paradigm. Gini Dietrich: Oh, fair. Chip Griffin: Like, okay. Gini Dietrich: Really? PESO model paradigm. Chip Griffin: I gotta, gotta hear about- There, I like that. That’s nice … OS again. Ugh. Ugh. Of course- Ooh … I’m old enough to remember actual OSs back in the day. You know. MS-DOS, for example. Way, way long time ago. Gini Dietrich: That’s right. Chip Griffin: On that note, before I go down memory lane and really bore everybody, we’ll wrap this episode up. But use the PESO model, and use the AI to help you get there more effectively- Yes … faster. Gini Dietrich: Yes. Yes. Chip Griffin: Grow your business, help your clients. Gini Dietrich: Yes. Make lots of money. Chip Griffin: Make lots of money. On that note, I’m Chip Griffin. Gini Dietrich: I’m Gini Dietrich. Chip Griffin: And it depends.

Verkaufe digitale Produkte über Instagram – auch ohne Reichweite: https://kurse.juliatrost.de/digitale-produktwelt/?el=d050626&&htrafficsource=podcastKostenloses Webinar: https://juliatrost.de/kostenloses-webinar-26/?el=d050626&&htrafficsource=podcastIn diesem Video sprechen wir darüber, wie du über Instagram digitale Produkte verkaufst – auch wenn du keine Tausende von Followern hast. Ich selbst habe 3 Jahre lang bei 1.500 bis 2.500 Followern festgehangen und trotzdem schon 30.000 Euro Umsatz im Monat gemacht. Der Schlüssel ist nicht Reichweite, sondern die richtige Strategie und KI als deinen unsichtbaren Mitarbeiter. Ich zeige dir, wie du Instagram + digitale Produkte + KI kombinierst, um unendliche Möglichkeiten zu schaffen – ohne dich auf Likes oder virale Reels zu verlassen.

What does it really mean to operate from integrity and how do you know when a business relationship has crossed a values line? Are you making decisions based on strategy alone, or are you filtering them through what you actually stand for?In this episode, Kathryn shares two candid, real-world examples from her own business, leaving ActiveCampaign after five years and downgrading her Kajabi membership to illustrate how a personal value system shapes even the most practical business decisions. The core tension isn't about right or wrong; it's about recognizing when something feels off and having the clarity to act on it.BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER:● Why Kathryn made the decision to leave ActiveCampaign after five years, moving to Kit (formerly ConvertKit) for roughly $300 a year instead of $3,000 and how the company's refusal to honor a publicly listed lower rate for an existing loyal customer revealed a fundamental values misalignment around client retention and people-first business practices.● How Kajabi's shift in their referral program, requiring three new referrals per year to maintain existing payout status felt deeply manufactured and integrity-compromising to Kathryn, ultimately leading her to downgrade her plan and begin migrating predominantly to ThriveCart, a one-time payment platform free from ongoing price increases.● Why the coming paradigm shift Kathryn describes as beginning around 2027 will make authenticity non-negotiable as people become increasingly attuned to energy and able to see through fabricated affiliate promotions, performative engagement, and brand personas that don't match the behind-the-scenes reality of how founders treat their teams and customers.● How your own intuition and gut responses are already your values filter in action and why you don't need a written framework or prescribed list to discern when something feels off, only the willingness to ask yourself why it doesn't feel right and trace it back to what truly matters to you.And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.https://www.instagram.com/creativelyowned/Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here.https://ref.wisprflow.ai/kathryn-thompsonGet Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here.https://blotato.com/?ref=kathrynGet n8n, a workflow automation platform that uniquely combines AI capabilities with business process automation.Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!!https://www.creativelyowned.com/quizBuild your own quiz using Interact Quizzes, click here.https://get.tryinteract.com/n6e4h5axrophJoin The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business.https://creativelyowned.com/ai-lab

Hier bekommst du meine 100+ stärkste E-Mail Vorlagen, die Leser in Kunden verwandeln: https://kurse.juliatrost.de/manychat-automationen-vorlagen//?el=d080626&=undefined&htrafficsource=podcastBaue dein digitales Business mit KI Agenten: https://juliatrost.samcart.com/products/claudekiagenten/?el=d010626&&htrafficsource=podcast In diesem Video zeige ich dir die 4 konkreten Anwendungsfälle, wie Claude Code mein gesamtes digitales Business verändert hat. Von Websites über eigene Tools bis hin zu E-Mails und automatisierten Routinen – alles läuft jetzt schneller, einfacher und mit deutlich mehr Output. Seit ich mit Claude Code arbeite, hat sich mein Umsatz verdoppelt bis verdreifacht – ohne dass ich mehr gearbeitet habe. Im Gegenteil, ich habe sogar weniger gearbeitet. Wenn du dein Online Business mit Claude Code skalieren willst, ist dieses Video dein Fahrplan. 

Verkaufe deine digitalen Produkte mit Live-Webinaren: https://kurse.juliatrost.de/digitale-produktwelt/?el=d290526&&htrafficsource=podcastKostenloses Webinar: https://juliatrost.de/kostenloses-webinar-26/?el=d290526&&htrafficsource=podcastIn diesem Video erzähle ich dir, warum Live-Webinare geradeim Zeitalter von KI so unerlässlich für deinen Erfolg sind. Mein letzter400.000 Euro Launch kam einzig und allein durch ein Live-Webinar zustande – undgenau darin liegt der Hebel, den viele heute unterschätzen. Je mehr KI in denMarkt kommt, desto wichtiger werden echte, menschliche Kontakte undLive-Webinare sind dafür das stärkste Format. Ich zeige dir, wie ichLive-Webinare nutze, wie meine mehrstündigen Fragerunden zusätzlich 100.000Euro Umsatz bringen und warum gerade jetzt Menschlichkeit dein größterWettbewerbsvorteil ist.  

Jason Zigelbaum is the solo founder behind Zigpoll—the zero-party data platform trusted by Sony, HP, Kraft Heinz, and Hallmark.  Zigpoll collected over 100 million survey responses and counting. Third-party cookies are going away. Ad platforms are losing signal. Brands that don't collect first-party data are flying blind. Zigpoll fixes that.  Zigpoll makes it dead simple to launch contextual surveys that ask the right questions, at the right time, in the right channel so brands can stop guessing and start knowing.  How brands use Zigpoll:  - Discover how customers found you with post-purchase surveys - Improve products with real customer feedback  - Boost sales with on-site CRO surveys - Recover lost sales with abandoned cart & exit intent surveys  - Segment audiences by demographics and psychographics for higher-ROI campaigns  What makes it easy:  - No code. Installs on Shopify in seconds  - Surveys in any language with built-in translation  - Conditional logic and follow-up questions that dig deeper  - Triggers for post-purchase, abandoned cart, fulfillment, exit intent  - Deliver via SMS, email, or on-site  - Pipes data directly into Klaviyo, ActiveCampaign, Gorgias & more In This Conversation We Discuss:  [00:00] Intro [02:31] Starting with what you already know  [04:35] Uncovering your business blind spots  [07:38] Lowering mental friction for your users  [09:06] Eliminating the guesswork from strategies  [11:07] Callouts [11:07] Catching errors with your users' feedback  [13:35] Segmenting buyers to understand habits  [17:24] Using AI as a powerful force multiplier [22:21] Testing concepts without real users  Resources: Subscribe to Honest Ecommerce on Youtube Survey & feedback platform.zigpoll.com/ Follow Jason Zigelbaum LinkedIn linkedin.com/in/jason-zigelbaum If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

00:00 - Intro and welcoming Skye back from her Spanish adventures 06:00 - Q1: How do you balance learning new tech and AI without losing sight of actually coaching? 11:25 - Q2: The number one personal habit limiting coaches in their business 20:25 - Q3: MailChimp vs ActiveCampaign, what should coaches actually be using? 25:20 - Q4: The most challenging and rewarding parts of family life as a self-employed PT 31:40 - Q5: Is "Lift Bitch" too offensive as a male coach marketing to women?Skye's back. After a few weeks off and what felt like a full tour of northern Spain, we're back together and straight into the questions.First up: how do you keep up with all the new tech and AI without losing sight of actually coaching? The answer isn't about finding some perfect balance. It's about making deliberate decisions. You're not going to absorb everything at once, and waiting for a moment of clarity that never comes is exactly how you stay stuck. Block the time. Pick the thing. Build the process. The tech exists to give you time back to coach better, not to replace the work you need to put in.Then we get into the habits that are genuinely holding coaches back, and we don't pull punches. Work ethic comes up, but not in the generic sense. The real issue is consistently avoiding the hard, uncomfortable tasks in favour of the ones that feel productive without moving the needle. Self-accountability is a big one too, specifically the habit of externalising it, expecting someone else to keep you on track when that's never really how it works. Then there's the emotional side: letting a good week become an excuse to ease off, or a tough week become a reason to go quiet. The business doesn't care which kind of week you're having.From there it gets practical. MailChimp versus ActiveCampaign, which one should a newer coach actually start with? There's a straight breakdown of where each one fits, what ActiveCampaign does significantly better, where Canva and Wix sit in the landing page conversation, and why the right answer depends more on where you're heading than where you are right now.Ant then gets asked about the personal side of building a career in this industry while raising a family. It's an honest one. The distinction between being physically present and actually being present is something that lands.We close out with a question that sparks a proper debate. A coach wants to know whether naming his women's programme "Lift Bitch" is too offensive when he's a man coaching women. There's a creative alternative involving Britney Spears, a conversation about audience trust and context, and a story about Bang Tidy Bootcamps in Manchester that you need to hear for yourself.

Skaliere deine digitalen Produkte mit smarten Werbeanzeigen: https://kurse.juliatrost.de/digitale-produktwelt/?el=d250526&&htrafficsource=podcastKostenloses Webinar: https://juliatrost.de/kostenloses-webinar-26/?el=d250526&&htrafficsource=podcastIn diesem Video zeige ich dir, wie ich mit Claude Code Werbeanzeigen für meine digitalen Produkte erstelle und auswerte – und das, obwohl ich kein Ads-Experte bin. Wir bauen gemeinsam mit Manus und Claude Code kreative Visuals für Instagram, die wirklich auffallen. Außerdem zeige ich dir, wie du mit der Claude Chrome Extension dein Meta-Werbeanzeigenkonto direkt analysieren lassen kannst – inklusive Optimierungsempfehlungen, welche Ads du pausieren und welche du skalieren solltest.

Erstelle dein eigenes digitales Produkt mit KI: https://kurse.juliatrost.de/digitale-produktwelt/?el=d220526&&htrafficsource=youtubeKostenloses Webinar: https://juliatrost.de/kostenloses-webinar-26/?el=d220526&&htrafficsource=youtubeIn diesem Video nehme ich dich mit in meinen kompletten Prozess: Wie du ein digitales Produkt mit Claude Code von der Idee bis zum verkaufsfertigen Template baust. Wir starten bei Etsy, holen uns Inspiration aus bestehenden Produkten und lassen Claude Code in wenigen Minuten eine komplette Excel-Datei plus passende Landingpage erstellen. Komplett gebrandet, mit eigenem Setup, Content-Planer und Hashtag-Bibliothek. Ich zeige dir live, wie schnell ein digitales Produkt mit KI heute entsteht – und wie du es danach über Etsy oder deine eigene Seite verkaufst.

Send us Fan MailRecent announcements across the enterprise software landscape highlight an accelerating convergence of AI, integration, and industry-specific innovation as core pillars of modern enterprise architecture. Oracle continues to expand its footprint with new capabilities across financial services, process manufacturing, and AI agents embedded within Oracle Fusion Cloud, reinforcing the shift toward intelligent, industry-aware ERP ecosystems. At the same time, Sage is advancing AI-driven enhancements in Sage X3, while NetSuite is strengthening composability through its new integration platform. Beyond core ERP, ecosystem players such as ActiveCampaign, Bombora, and Omilia are embedding intelligence into customer engagement and data workflows, while emerging innovators like Fibr AI attract funding to push experimentation at the edge. Strategic partnerships, including QAD and Tata Consultancy Services, further signal the importance of services-led transformation. Collectively, these moves reflect a broader structural trend: enterprise platforms are evolving into tightly integrated, AI-augmented ecosystems where domain specialization, real-time intelligence, and composable architectures define competitive advantage.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds, including the direction and roadmaps of each enterprise software vendor. Finally, we analyzed future trends and how they might shape the enterprise software industry.Video: https://www.youtube.com/watch?v=HtcFOMAANWMQuestions for Panelists?

„Warum soll ich ChatGPT jetzt nicht mehr benutzen? Was ist eigentlich dieses Claude?" Diese Fragen erreichen mich seit Wochen täglich – per DM, im Newsletter, in Gesprächen. Höchste Zeit für eine eigene Folge. Heute bekommst du meine ehrliche Antwort, warum ich nach Monaten Begeisterung für ChatGPT komplett auf Claude umgestiegen bin – und wie du den Wechsel in überschaubarer Zeit selbst hinbekommst.Das erfährst du in dieser Folge:Die zwei Gründe, warum ich gewechselt habe – einmal politisch/ethisch, einmal ganz handfest: Die Ergebnisse sind in meiner Realität deutlich besser. Texte, Beitragsbilder, Strukturen, alles. Und vor allem: Schreibfehler in Bildtexten, falsche Markenfarben und „passt-nicht-zusammen"-Designs gehören für mich der Vergangenheit an. Ich nutze ca. 99 % der Designs, die Claude erstellt, direkt so wie sie rauskommen.Warum der Umzug viel leichter ist, als du denkst. Die Logik ist die gleiche wie bei ChatGPT, das Eingabefeld sieht fast identisch aus – du musst nichts völlig Neues lernen.Was Claude in drei Bereiche unterteilt:Chat: Funktioniert genau wie ChatGPT – Hochladen, Einsprechen, Schreiben. Easy.Cowork: Der echte Game Changer. Claude arbeitet wie eine Assistentin, erledigt Aufgaben selbstständig und zeigt dir rechts in einer Übersicht, was schon fertig ist.Code: Brauchst du nicht. Ist nur für Softwareentwickler.Wie ich Claude mit Canva, Google Kalender und ActiveCampaign verbunden habe – und warum gerade die Canva-Verknüpfung der Punkt ist, an dem ChatGPT für mich klar verloren hat.Was Claude Skills sind und warum ich sie aktuell für das spannendste Feature halte: kleine Mini-Fähigkeiten, die du deinem Claude per Klick hinzufügst, damit er wie ein perfekt zusammengestellter Super-Assistent für dein Business arbeitet.Wie ich vier komplette Schulungen inkl. Verkaufsseiten, Texten, Bildern und Newslettern in atemberaubender Geschwindigkeit mit Claude vorbereitet habe – das Längste war, mich für die Termine zu entscheiden.Die praktischen Umzugs-Schritte:ChatGPT-Abo kündigen (Inhalte bleiben dir erhalten, du verlierst nichts). Claude über die offizielle Anthropic-Seite holen (nicht über Google – Vorsicht vor Fake-Apps!). Desktop-App installieren für Mac oder Windows. Daten aus ChatGPT überführen – Schritt für Schritt mit Screenshots in meiner kostenfreien Anleitung.Wichtig: Die Daten einfach „rüberzuziehen" reicht nicht. Damit Claude richtig gute Ergebnisse liefert, braucht es einmal ein sauber gepflegtes Markendokument. Wie genau das geht, zeige ich in den Schulungen.Die vier Claude-Schulungen im Überblick:Schulung 0: Gemeinsamer Umzug Schritt für Schritt (für alle, die alleine an einem Klick hängen)Schulung 1: Markendokument richtig aufsetzen + Canva-VerknüpfungSchulung 2: Mit Claude arbeiten – Designs, Workbooks, Beiträge erstellen und das Markendokument optimierenSchulung 3: Mit Claude Cowork & Scheduled Tasks dein Business automatisierenDu kannst die Schulungen einzeln buchen oder als Paket.Early Bird & Rabattcode:Diese Woche (Freitag) gibt es noch Early-Bird-Preise. Wenn du Schulung 1 buchen möchtest, ohne Schulung 0 mitzunehmen, nutze den Rabattcode „EINS" – ein paar Plätze davon sind noch verfügbar.Verlinkt in dieser Folge:"Alles umziehen zu Claude": Kostenfreie Anleitung: ⁠https://grigoleitberatung.activehosted.com/f/69⁠TERMINE Claude Schulungen:1 = Claude Basisfunktionen und Marketing Dokument erstellen: ⁠https://copecart.com/products/4290d95c/checkout⁠2 = Designs, Workbook, Präsis und Co. mit Claude (CANVA und andere Konnektoren)⁠https://copecart.com/products/4f0ad810/checkout⁠3 = Schedule Tasks - Claude Cowork einrichten - DER RIESENMEHRWERT⁠https://copecart.com/products/112cdce3/checkout⁠GESAMTPREIS: 4 Live Sessions: 159 Euro Early Bird (NUR BIS 22.05.2026) dann 199 Euro Standard oder Einzeln.⁠https://copecart.com/products/bd30b76e/checkoutDu hast nach der Folge noch Fragen?Schreib mir gern in die Kommentare, per DM oder an kontakt@anjagrigoleit.de

Sahil Patel is the CEO of Spiralyze, a company specializing in predictive CRO and data-driven landing page optimization, working with leading SaaS brands such as ActiveCampaign, Crowdstrike, and Deel. With over two decades of experience in operations, sales, software development and finance, he is the previous CEO and founder of ER Express, a successful SaaS company. Sahil is a graduate of Emory University and holds an MBA from Harvard. He's a seasoned podcast guest, with 20+ recent appearances and significant engagement. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Sahil Patel:Website: https://www.spiralyze.com/ LinkedIn: https://www.linkedin.com/in/sahilanamipatel/ *E - explicit language may be used in this podcast.

Lerne, wie du digitale Produkte mit KI verkaufst: https://kurse.juliatrost.de/digitale-produktwelt/?el=d180526&&htrafficsource=youtubeKostenloses Webinar: https://juliatrost.de/kostenloses-webinar-26/?el=d180526&&htrafficsource=youtubeIn diesem Video nehme ich dich mit hinter die Kulissen meines 400k Launches – 400.000 Euro Umsatz und allein 200.000 Euro an einem einzigen Abend. Ich zeige dir Schritt für Schritt, wie ich diesen Launch mit Claude Code aufgesetzt habe, warum so viele Sales eingingen und welche Hacks den Unterschied gemacht haben. Von Werbeanzeigen über E-Mail-Sequenzen bis hin zur kompletten Webinar-Landingpage – alles habe ich mit KI erstellt. Wenn du selbst digitale Produkte verkaufen oder skalieren willst, ist dieses Video genau für dich. Mein Launch mit Claude Code hat alles verändert.

Send us Fan MailRecent developments across the enterprise software landscape underscore a dual narrative of rapid AI-driven innovation alongside growing skepticism around how value is measured and delivered. Critiques such as the limited practical relevance of metrics like AWU from Salesforce highlight the disconnect that can emerge between vendor messaging and CIO priorities, even as the broader ecosystem accelerates toward agentic and automated capabilities. Companies like Incubeta and Intentsify are expanding data-driven and agentic offerings, while Klaviyo integrates with ChatGPT to embed conversational intelligence into marketing workflows. Enterprise application vendors are also advancing domain-specific innovation, with Unanet targeting GovCon growth automation, Aptean enhancing routing intelligence, and Oracle and Sage introducing AI-driven enhancements across financial services and ERP platforms such as Sage X3. Meanwhile, partnerships like Cognizant with Uniphore and acquisitions such as ActiveCampaign acquiring Feedback Intelligence reinforce a broader trend: enterprise systems are increasingly converging around AI-infused automation, but buyers must remain vigilant in distinguishing substantive capabilities from surface-level innovation narratives.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds, including the direction and roadmaps of each enterprise software vendor. Finally, we analyzed future trends and how they might shape the enterprise software industry.Video: https://www.youtube.com/watch?v=usuYQZcFrRQQuestions for Panelists?

Google Review Policy Changes: What Coworking Operators Must Do Right Now Google issued major updates to its Maps user-generated content policy in April 2026, and if you've been relying on any of the review strategies that have been standard practice in coworking for years, you need to stop and read this now. These changes directly affect how you can ask for, manage, and even display Google reviews. And it's not just about new reviews Google has deployed Gemini AI enforcement tools that are actively scanning your existing review history for violations. Phase three enforcement, which includes ranking penalties, is expected in May and June 2026. There is no time to sit on this. In this episode, Jamie walks through all eight policy changes and exactly what you need to do about each one. Why Your Google Business Profile Is Non-Negotiable Before diving into the changes: your Google Business Profile is the top of the funnel for your coworking business. When someone searches "coworking near me" or "meeting rooms near me," the map pack is what they see first and your profile is what lives there. It gets 10 to 20 times the traffic your website gets. Reviews are a core part of what keeps that profile current, credible, and ranking well. Losing review functionality or getting your profile suspended is not a minor setback. For most coworking operators, it is effectively a lead generation crisis. That's why this update matters so much. The 8 Policy Changes 1. No More Onsite Review Solicitation: You can no longer ask customers to leave a review while they are physically in your space. Google considers this pressured solicitation. That means: No verbal asks to members or meeting room users while they're on site No tablet at the front desk with a review prompt pulled up No QR codes in the space linking to your Google review page No asking event attendees on their way out the door Google can detect when reviews are submitted from your business location and will flag patterns of onsite reviews as inauthentic. What to do: Remove any review-related signage and QR codes. Replace with neutral language "We'd love your feedback" without mentioning Google specifically. Shift all review requests to automated follow-up emails or texts that go out after someone has left the building. 2. No More Incentivized Reviews: You cannot offer anything of value in exchange for a Google review. That includes: Free day passes or meeting room credits Membership discounts Referral program perks tied to leaving a review Staff bonuses or KPI tracking tied to Google reviews Contests or challenges (including internal programs like the Google Review Challenge we've run in Community Manager University, which need to be restructured) Offering to refund a visit or provide a credit in exchange for removing or revising a negative review What to do: Decouple your review strategy from any rewards or referral programs entirely. If you run a review challenge or staff incentive program, restructure it around general feedback, not Google reviews specifically. Focus team energy on delivering experiences worth writing about organically. 3. No More Review Gating Review gating means filtering customers based on their likely sentiment before directing them to Google. The common setup looks like this: ask for a thumbs up or thumbs down, send the happy people to the Google review page (defaulted to five stars), and send the unhappy people to a private feedback email. That is no longer allowed. Every customer must receive the same call to action, sent to the same destination, regardless of how they might feel about their experience. This increases your exposure to negative reviews, which means two things matter more than ever: delivering a genuinely great experience, and getting in front of problems immediately before someone leaves the space unhappy and heads straight to Google. What to do: Audit any gating logic in your CRM automations whether you're using CoLevel, ActiveCampaign, HubSpot, or another platform. Update those sequences so everyone receives the same follow-up with neutral feedback language. Remove direct links to Google reviews with language specifically asking for a Google review. You can still link to your Google Business Profile; you just cannot use the word Google or make it a conditional destination. 4. No Asking for Specific Content or Staff Name Mentions You cannot coach reviewers to mention specific products, services, or team members by name. That means: No asking members to mention private offices or meeting rooms in their reviews No asking guests to thank a specific community manager by name No staff incentive programs built around getting mentioned in reviews Google's AI will scan for these text patterns and flag or remove reviews that appear to have been coached. This is particularly tricky because keyword mentions in reviews do help with SEO but the path forward is to create experiences so compelling that people mention what matters naturally, without being asked. What to do: Let reviewers write whatever they write. If you want meeting room reviews, set up automated follow-ups specifically triggered by meeting room bookings people will naturally describe what they did. SEO-optimize your Google Business Profile through other means, including your posts, which you can and should still be doing intentionally. 5. No Fake Reviews Every Google review must reflect a genuine customer experience. Reviews from friends, family members, or team members who haven't actually used the space as a customer will be removed. This is especially common during new space launches, when operators ask their personal networks for support. What to do: Don't ask for reviews from non-customers. It wastes everyone's time and it won't hold up. Put that energy into getting reviews from real members, meeting room users, and event guests through compliant automated systems. 6. No Cross-Platform Review Campaigns You cannot use other platforms (social media, email lists, community groups) to coordinate Google review campaigns. That includes: Posting in your Facebook group asking members to leave a Google review Sending an email blast to your full membership asking for reviews Promoting a "Review Friday" push in your member Slack channel Instagram Stories with a link to your Google review page Google can detect when a batch of reviews comes in all at once and will flag that pattern as coordinated and inauthentic. What to do: Replace campaigns with individual, automated, trigger-based follow-ups. The goal is a steady drip of reviews tied to specific interactions (a tour, a day pass, an event, a membership milestone), not a wave that arrives all at once. This also distributes the timing naturally so no pattern gets flagged. 7. No AI-Generated Reviews Google's AI can detect text generated by ChatGPT, Claude, and similar tools and will remove those reviews. Even if you're sending compliant automated emails, if you suggest that members use AI to write their review or provide a template they can feed into AI, those reviews could still get flagged. What to do: Do not suggest that members use AI to write reviews. Do not provide pre-written review templates. Consider adding language to your automated review requests asking people to share their experience in their own words. 8. Reviews Must Come from a Personal Device Reviews must be submitted from the reviewer's personal device. No front desk tablets, no shared computers, no staff member handing someone a phone with the review page already pulled up. What to do: Most operators aren't doing this anyway, but if you have any setup that makes it easy for someone to leave a review from a shared device on-site, remove it. The Enforcement Timeline March 2026: Google activated new Gemini AI detection systems and began scanning, including existing review histories. April 2026: Active enforcement began. Non-compliant reviews are being removed. Google has already removed reviews from over 60,000 businesses and placed posting restrictions on over 782,000 accounts. May/June 2026 (Phase 3): Ranking adjustments will be applied to businesses with significant policy violations. Your search visibility could drop. This is not a "deal with it later" situation. Your Action Plan 1. Audit your automations. Check your CRM (CoLevel, ActiveCampaign, HubSpot, Pipedrive, etc.) and your coworking management platform (OfficeRnD, Nexudus, Optix, Coworks, Archy, Yardi) for any automated emails or SMS sequences that request Google reviews. Update any gating logic, remove direct Google review links, and adjust the language to be neutral. Also consider scheduling automated follow-ups to go out after hours or on weekends if members receive and respond to them while still on-site, it could still trigger a flag. 2. Update signage and physical touchpoints. Walk through your space and remove any QR codes, signs, or collateral that ask for a Google review or link directly to your review page. Replace with neutral feedback language or remove entirely. Check welcome packets, onboarding materials, and anything printed. 3. Retrain your team. Your community managers, front desk staff, and any outsourced marketing contractors need to know exactly what changed. Brief them on what they cannot say, cannot ask, and cannot offer. Give them this episode. CMU members will receive a cheat sheet and support playbook shortly. 4. Remove all incentive programs tied to reviews. Any staff bonus structures, contests, or member incentives connected to Google reviews need to come down immediately. 5. Build review generation into your systems, not your scripts. Set up automated, trigger-based one-to-one follow-ups for key moments: post-tour, 30 days into membership, after a meeting room booking, after an event. No campaigns, no broadcasts. Individual, triggered, automated. 6. Revisit the member and guest experience. The best long-term review strategy is an experience people cannot help but talk about. Use this as a forcing function to audit the full member and guest journey: what's frustrating, what's forgettable, and what's genuinely great. Get a peer or outside set of eyes on it if you can. Resources Mentioned in this Podcast: Google's official review policy Google's Maps UGC policy overview Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Hol dir meine Vorlagen für Automationen, mit denen du deinOnline-Business in den Autopiloten schickst: https://kurse.juliatrost.de/manychat-automationen-vorlagen/?el=d270426&&htrafficsource=youtubeKostenloses Webinar: https://juliatrost.de/kostenloses-webinar-26/?el=d270426&&htrafficsource=youtube Stell dir vor, dein komplettes Karussell-Posting läuftkomplett automatisiert ab — Recherche, Design, Caption, Posting auf Instagram,LinkedIn, Pinterest und Co. In diesem Video zeige ich dir Schritt für Schritt,wie ich mit Claude Code, Canva und Blotato meine Karussells automatischerstellen und veröffentlichen lasse. Du brauchst dafür keinerlei Coding-Skills— Claude Code übernimmt das Ganze für dich, du gibst nur die Anweisungen. Wenndu Karussells automatisieren willst und endlich raus aus dem manuellenHamsterrad kommen möchtest, ist dieses Video für dich.  

Yitzchak Pierson hosted a training session on creating email newsletters for real estate agents, sharing his process of building a consistent weekly newsletter using templates from Ricky Carruth. He demonstrated how he uses ActiveCampaign (formerly Constant Contact) to send weekly newsletters to approximately 900 contacts with a 36% open rate, incorporating personal growth content alongside real estate information. Yitzchak explained his newsletter structure includes social media links, recommended podcasts/books, local articles, and event spotlights, emphasizing the importance of consistent weekly touchpoints with clients and prospects. The discussion included a brief Q&A where Hannah inquired about using Bold Leads' email builder, to which Yitzchak shared his experience trying Lofty but returning to ActiveCampaign due to better visual appeal and metrics tracking.

Starte jetzt mit der Digitalen Produktwelt — auch mit KITools: https://kurse.juliatrost.de/digitale-produktwelt/?el=d200426&&htrafficsource=youtubeKostenloses Webinar: https://juliatrost.de/kostenloses-webinar-26/?el=d200426&&htrafficsource=youtube Du willst mit Claude Geld verdienen, aber Programmieren istnichts für dich? In diesem Video zeige ich dir live, wie ich ein eigenes KITool erstelle und das ohne technisches Vorwissen. Mit dem richtigen Prompt bautClaude ein vollständiges, interaktives Tool, das du sofort nutzen oderverkaufen kannst.  

Starte jetzt mit der Digitalen Produktwelt — auch ohne Reichweite: https://kurse.juliatrost.de/digitale-produktwelt/?el=d170426&&htrafficsource=podcastKostenloses Webinar: https://juliatrost.de/kostenloses-webinar-26/?el=d170426&&htrafficsource=podcastDu glaubst, digitale Produkte verkaufen geht nur mit einer riesigen Reichweite? Das ist ein Irrglaube — und ich beweise das mit meiner eigenen Geschichte: Mit 1.500 Followern habe ich 20.000 bis 30.000 Euro Umsatz gemacht. Heute, mit 16.000 Followern und manchmal nur 400 Story-Views, mache ich 200.000 Euro im Monat. In diesem Video zeige ich dir die 7 konkreten Must-Dos, mit denen du deine digitalen Produkte auch ohne Reichweite verkaufst.

What happens when a coworking operator gets completely fed up with their tech stack… and decides to build their own solution? That's exactly what Dan Wesson and Chelle Peterson did. Dan and Chelle are the co-founders of The Post Workspace and CoLevel, and I've known them since they went through Coworking Startup School back in 2018. It has been so fun to watch their journey from launching their space in Tucson to building a platform that's now helping operators all over the world. They didn't set out to create software. They just wanted to run a better coworking space. But after juggling Calendly, DocuSign, Mailchimp, ActiveCampaign, social schedulers, answering services… and still missing leads, still feeling overwhelmed, still wondering what was falling through the cracks… they hit a breaking point. So they fixed it. We talk about: – What they were actually dealing with behind the scenes before building CoLevel – The moment they realized their tech stack was holding them back – Why speed to lead is one of the biggest missed opportunities in coworking – How automation can increase hospitality (not replace it) – What it looks like to compete with larger operators without a big team If you've ever felt like your tech stack is running you instead of the other way around… this one will hit home. Resources Mentioned in this Podcast: Daniel Wesson on LinkedIn Chelle Peterson on LinkedIn CoLevel What Every Coworking Operator Needs to Know About Lease Renewals Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

In this episode of Allied Health Business Brilliance, Cathy Love is joined by Nacre Consulting teammate Regina Jean-Francois, who works across project management, podcast coordination, communications and marketing. Together, they unpack what project management really means in a growing business and why it matters far beyond a simple to-do list. This conversation explores how good project management helps Allied Health Business Owners move ideas out of their heads and into strong actionable steps. Cathy and Regina discuss the systems, tools and team habits that help work get done at Nacre, including Asana, workflows, automation, accountability, and the importance of designing a project properly before jumping into delivery. They also reflect on why project management is a learnable skill, why email is a poor way to run complex work, and how structure creates better outcomes for teams, clients and the business as a whole.Topics covered on project management, systems and business operations: Project management basics – Why project management is the structure that moves ideas out of your head and into action, outcomes and repeatable delivery. Systems and workflow design – How various tools like Asana, SharePoint, ActiveCampaign, Zapier, Planable and Systemhub help Nacre coordinate campaigns, content, communication and team handovers more effectively. Business operations and accountability – Why growing businesses need more than a to-do list, including clearer ownership, stronger team accountability, better visibility across projects, and measures that show whether the work actually achieved something. P.S. If this episode is hitting on pain points you're facing, let's chat. We can support you. Book a 20-minute complimentary call with us, and let's talk about how we can help you achieve your vision for your Allied Health business.Midroll Message: Join our Foundational Supports for Thriving Providers Masterclass! Connect with Nacre Consulting: Let's connect on Instagram Follow us on Facebook Let's connect on LinkedIn Join our Facebook Group online community More about The Allied Health Business Brilliance Podcast: The Allied Health Business Brilliance podcast (previously known as Private Practice Made Perfect) powered by Nacre Consulting features authentic conversations that offer real-life stories and expert perspectives for Australian Allied Health Business Owners. Cathy Love, our engaging host, gathers wisdom from Allied Health professionals and industry supporters alike. We dive into the real experiences of running and growing Allied Health businesses in Australia, revealing both the rewards and the inevitable challenges along the way. It's raw, sometimes vulnerable, but always valuable. Join us and stay tuned to keep up with every inspiring story and lesson shared.

Lerne digitale Produkte zu erstellen: https://kurse.juliatrost.de/digitale-produktweltSchau dir die 3 Geheimnisse an, die zu 100.000€ UmsatzMonaten geführt haben! https://juliatrost.de/kostenloses-webinar-26 Wenn du versuchst digitale Produkte zu verkaufen, aber deine Reels keine Verkäufe bringen, dann liegt das nicht am Algorithmus. Es liegt daran, dass du die falschen Inhalte nutzt, um deine digitalen Produkte zu verkaufen. Die Wahrheit ist: digitale Produkte verkaufen funktioniert nicht durch mehr Content – sondern durch den richtigen Content. Wenn du verstehst, welche Inhalte wirklich verkaufen, wird digitale Produkte verkaufen plötzlich einfach, klar und planbar.  

Spare dir über 15 Stunden Arbeit, kopiere einfach meine Automationen und mach passiv Sales - jeden einzelnen Tag: https://kurse.juliatrost.de/manychat-automationen-vorlagenSchau dir die 3 Geheimnisse an, die zu 100.000€ Umsatz Monaten geführt haben! https://juliatrost.de/kostenloses-webinar-26  Ich habe über 5.000€ verdient, indem ich digitale Produkte verkaufen gelernt habe – ohne Ads, ohne Reichweite und ohne komplizierte Technik. Die meisten denken, um erfolgreich digitale Produkte zu verkaufen, brauchst du eine Kamera, Content ohne Ende und komplexe Funnels. Aber genau das ist der Fehler. Digitale Produkte verkaufen wird erst dann skalierbar, wenn du es simpel hältst. Dieses eine Produkt war komplett gesichtslos, extrem klar positioniert und genau deshalb konnte ich damit konstant digitale Produkte verkaufen.  

What's the real engine behind turning online visibility into paying clients? According to email marketing expert Minal Patel, it's not your social media following — it's your email list.In this episode, LinkedIn expert Louise Brogan sits down with Minal for a wide-ranging, practical conversation about everything email marketing: how to build a list from scratch, how often to send, single vs. double opt-in, writing subject lines, improving deliverability, and — crucially — how to actually sell through email without feeling sleazy about it.Whether you're a solo service provider who's been putting off pressing send, or a business owner sitting on a dormant list, this episode is packed with honest, no-fluff advice to help you show up consistently in your subscribers' inboxes and convert that trust into revenue.About the GuestMinal Patel is an email marketing strategist with over 12 years in the industry, including four years at Constant Contact. For the past decade she has run her own business, Marketing by Minal, helping solo and small service providers build confident, consistent email systems they can manage themselves. She works primarily with coaches and consultants who want to turn their email lists into a genuine sales channel.

Salespages und Checkout Seiten die für dich verkaufen -erstellt in weniger als 1h: https://kurse.juliatrost.de/salespages-die-verkaufenSichere dir Zugang zu meinem neuen Minikurs: Dein erster Minikurs innerhalb von 2 Stunden mit meinem GPT https://juliatrost.de/minikursgpt Ich habe mein erstes Produkt in nur wenigen Stunden erstelltund genau damit angefangen, digitale Produkte verkaufen zu lernen und meine ersten 1.000€ zu verdienen. Die meisten denken, sie brauchen Wochen oder Monate, umdigitale Produkte zu verkaufen. Perfektionismus, Overthinking, endlose Planung.Aber genau das hält dich davon ab, wirklich digitale Produkte zu verkaufen. Die Wahrheit ist: Wenn du anfangen willst, erfolgreich digitale Produkte zu verkaufen, brauchst du keine Wochen. Du brauchst Fokus. Du brauchst Klarheit.Und du brauchst die Entscheidung, einfach zu starten. Dieses System hat mir gezeigt, dass digitale Produkte verkaufen viel einfacher ist, wenn du dir klare Grenzen setzt und endlich ins Handeln kommst.  

Lerne digitale Produkte zu erstellen: https://kurse.juliatrost.de/digitale-produktweltSchau dir die 3 Geheimnisse an, die zu 100.000€ UmsatzMonaten geführt haben! https://juliatrost.de/kostenloses-webinar-26 Wenn du gerade versuchst, digitale Produkte verkaufen zulernen, dann ist dieses Video ein Gamechanger für dich. Denn die meisten machen es sich unnötig schwer, digitaleProdukte zu verkaufen . Dabei gibt es 3 Formate, die sich immer wieder bewährt haben, wenn du konstant digitale Produkte verkaufen willst. Egal ob du am Anfang stehst oder schon erste Verkäufe hattest: Wenn du diese 3 Formaterichtig nutzt, wird digitale Produkte verkaufen einfacher, schneller und planbarer.  

Lerne digitale Produkte zu erstellen: https://kurse.juliatrost.de/digitale-produktwelt Schau dir die 3 Geheimnisse an, die zu 100.000€ Umsatz Monaten geführt haben! https://juliatrost.de/kostenloses-webinar-26 Wenn du wissen willst, wie du digitale Produkte verkaufen kannst, ohne jeden einzelnen Verkauf manuell zu machen, dann ist dieses Video für dich. Ich zeige dir mein Funnelsystem, meine wichtigstenAutomationen und wie ich es geschafft habe, digitale Produkte verkaufen nicht nur einfacher, sondern auch skalierbarer zu machen. Denn ganz ehrlich: Am Anfang habe ich digitale Produkteverkaufen komplett organisch über Instagram gelernt. Ohne E-Mails, ohne große Automationen, ohne komplizierte Technik. Und trotzdem waren bereits 20.000 bis 30.000€ Umsatz im Monat möglich. Aber um noch größer zu skalieren, mehr Zeit zu gewinnen und noch einfacher digitale Produkte verkaufen zu können, brauchte es ein System. Genau deshalb zeige ich dir in diesem Video, wie ich heutedigitale Produkte verkaufen mit Instagram, ManyChat und E-Mail-Automationen kombiniere. Damit Verkäufe auch dann entstehen, wenn ich gerade nicht online bin.  

Lerne digitale Produkte zu erstellen: https://kurse.juliatrost.de/digitale-produktweltSchau dir die 3 Geheimnisse an, die zu 100.000€ UmsatzMonaten geführt haben! https://juliatrost.de/kostenloses-webinar-26 Von einer schüchternen Angestellten zur Unternehmerin, dieMillionen verdient, indem sie digitale Produkte verkaufen gelernt hat.Das hier ist nicht nur meine Story, dass ist der Beweis,dass auch du lernen kannst, digitale Produkte verkaufen zu können, egal wo dugerade stehst.Ich hatte ein ganz normales Leben. Studium. 9–5 Job.Nebenbei Künstlerin, Kellnerin. Nichts daran hat darauf hingedeutet, dass icheinmal erfolgreich digitale Produkte verkaufen würde.Aber ich habe eine Entscheidung getroffen:Meine Komfortzone zu verlassen.Meinen eigenen Weg zu gehen.Und vor allem: dranzubleiben, bis ich verstanden habe, wiedigitale Produkte verkaufen wirklich funktioniert. 

If you had to start your business over from scratch today, would you build it the same way, or would you build it entirely around an AI core? Agility requires more than just adapting to change; it demands a willingness to proactively dismantle what's working today in order to build what's necessary for tomorrow. It's about challenging the very playbook that brought you success, especially when a fundamental shift like AI arrives. Today, we're going to talk about the playbook for building a unicorn-level business in one era, and the courage it takes to reinvent that playbook for the next. We'll discuss the difference between using AI as a feature versus using it as a foundation, and how leadership and team structure need to evolve to not just survive, but thrive, during this shift. To help me discuss this topic, I'd like to welcome, Jason VandeBoom, Founder & CEO at ActiveCampaign. About Jason VandeBoom Jason founded ActiveCampaign in 2003 and continues to lead the company as Founder and CEO. Under his leadership, ActiveCampaign has become the leading intelligent marketing automation platform, supporting over 180,000 businesses across 170+ countries. Now with over 700 employees across offices in the USA, Europe, Australia, Costa Rica, and Brazil, Jason has transformed ActiveCampaign from a side project to support his studies into a $250m+ ARR privately-owned leader in marketing automation. Jason also serves on the board of the Future Founders Foundation, a Chicago-based organization dedicated to empowering the next generation of business leaders and entrepreneurs. Jason VandeBoom on LinkedIn: https://www.linkedin.com/in/jvandeboom/ Resources ActiveCampaign: https://www.activecampaign.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you had to start your business over from scratch today, would you build it the same way, or would you build it entirely around an AI core?Agility requires more than just adapting to change; it demands a willingness to proactively dismantle what's working today in order to build what's necessary for tomorrow. It's about challenging the very playbook that brought you success, especially when a fundamental shift like AI arrives.Today, we're going to talk about the playbook for building a unicorn-level business in one era, and the courage it takes to reinvent that playbook for the next. We'll discuss the difference between using AI as a feature versus using it as a foundation, and how leadership and team structure need to evolve to not just survive, but thrive, during this shift.To help me discuss this topic, I'd like to welcome, Jason VandeBoom, Founder & CEO at ActiveCampaign. About Jason VandeBoom Jason founded ActiveCampaign in 2003 and continues to lead the company as Founder and CEO. Under his leadership, ActiveCampaign has become the leading intelligent marketing automation platform, supporting over 180,000 businesses across 170+ countries.Now with over 700 employees across offices in the USA, Europe, Australia, Costa Rica, and Brazil, Jason has transformed ActiveCampaign from a side project to support his studies into a $250m+ ARR privately-owned leader in marketing automation.Jason also serves on the board of the Future Founders Foundation, a Chicago-based organization dedicated to empowering the next generation of business leaders and entrepreneurs. Jason VandeBoom on LinkedIn: https://www.linkedin.com/in/jvandeboom/ Resources ActiveCampaign: https://www.activecampaign.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Are you pouring energy into social media, podcast guesting, and SEO — only to watch those visitors disappear with no way to reach them again? In this episode of Her Faith at Work, Jan Touchberry reveals why your email list is the single most powerful organic marketing tool a Christian woman entrepreneur can build — and why every other visibility strategy you use becomes exponentially more effective when it feeds into a well-tended list.Jan breaks down the "bucket with a hole in it" problem that plagues even the most visible online businesses, walks through what a healthy email list actually does for your bottom line, brings a faith-based perspective on email stewardship, and gives you a practical 5-step framework — including a complete welcome sequence breakdown — to start building and tending your list today.What We Cover in This EpisodeWhy social media is "borrowed ground" — and what that means for your business stabilityThe mindset shift: your email list is the engine of visibility, not the reward for it4 things a healthy email list does for your business (including the one that directly impacts revenue)Why building an email list is an act of faith-based stewardshipThe 5 practical components you need to start growing your listA complete breakdown of the 5-email welcome sequence that warms up new subscribersWhat to do right now — whether you have no list, a dormant list, or a thriving oneKey Takeaways1. Social Media Is Borrowed GroundYou do not own your Instagram following, your Facebook page, or your TikTok audience. Algorithms shift, accounts get shut down, platforms disappear. Your email list is the one audience asset you actually own — and you can take it with you anywhere.2. Your List Is the Engine, Not the RewardWaiting until you have a "big enough" following to focus on your email list is a costly mistake. Every piece of visibility content you create — podcast appearances, SEO blog posts, collaborations — becomes dramatically more effective when it flows to a list that captures and retains interested people.3. Email Converts Better Than Social MediaPeople on your email list have already taken a step toward you. They are not passive scrollers — they are engaged. The data consistently shows that email subscribers convert to buyers at a significantly higher rate than social media followers.4. Your List Is a Stewardship ResponsibilityWhen someone hands you their email address, they are trusting you with something personal. Stewarding that access well — showing up with intention, delivering real value, not abusing the relationship — reflects the kind of business you are called to build.5. Consistency Is CompoundingEvery email you send is a deposit into the relationship. Going silent for months and then appearing in someone's inbox to sell something is a trust-breaker. You don't have to email daily — but you do have to show up regularly enough that people remember who you are.The 5-Email Welcome Sequence BreakdownJan walks through her recommended welcome sequence for new subscribers:Email 1 — Deliver & Introduce (Send immediately)Deliver the freebie, introduce yourself in 2-3 sentences, and tell subscribers what to expect from you going forward. Keep it short and warm.Email 2 — Your Story (Send 1-2 days later)Why do you do what you do? What brought you here? People buy from people they relate to — this is where that connection starts.Email 3 — Address the Core Problem (Send 2-3 days later)Speak directly to the struggle that brought them to your list. Show them you understand. This is not a sales email — it's an "I see you" email.Email 4 — Teach Something Useful (Send 2-3 days later)Give a quick win. A tip, a framework, a simple shift they can apply immediately. Proving your value before you ask for anything builds trust fast.Email 5 — Make an Offer (Send 2-3 days later)Now you've earned the right to invite them into something. Keep it natural and low-pressure: "If you want to go deeper, here's how I can help."5 Things You Need to Start Building Your List1. A compelling opt-in offerSolve one specific problem for one specific person. A checklist, guide, private podcast playlist, or short video training — something that gives her a quick win.2. A dedicated landing pageA clean page that answers three questions: What is it? Who is it for? What do they get?3. An email platformFlodesk, ConvertKit, MailChimp, ActiveCampaign — the best one is the one you will actually use. Set up automated delivery so your freebie reaches subscribers immediately.4. A welcome sequenceThree to five emails that introduce you, build trust, and set up a natural first offer. Don't leave new subscribers in silence.5. ConsistencyShow up regularly. Not necessarily daily or even weekly — but often enough that your subscribers remember who you are when your email lands.Resources & Links MentionedJoin Jan's email list: jantouchberry.com/newsletterFlodesk (email platform Jan uses) — https://jantouchberry.com/emailYour Next StepNo email list yet?Start today. Pick a platform, create a simple freebie, set up a landing page. Done is better than perfect.Have a list but haven't emailed in a while?Send an email this week. No explanations needed — just show up, deliver value, and start rebuilding the habit.Already emailing consistently?Make sure your opt-in is connected to every visibility strategy you're using. Every podcast appearance, SEO post, and partnership should have a clear path to your list.CONNECT WITH JAN:Here are all the best places and FREE stuff

If you want to sell more art, stop tracking likes and start tracking the leading indicators that actually create consistent sales. In this episode, I'm breaking down the most important concept artists miss when it comes to growing income: sales are a lagging indicator.  Sales are the harvest. The smoke. The result. So if you want consistent sales, you have to track the leading indicators, the seeds you're planting that create those results later. We'll cover metrics across five areas: Creativity metrics Visibility metrics Email metrics Relationship metrics Mindset metrics And then we'll land on the one metric that matters most: consistency. Because better art, better marketing, and better sales won't happen without it.  If you've been feeling powerless when sales slow down, this episode will give you your agency back, plus a simple tracking framework that helps you adjust without spiraling. Make sure to subscribe to this podcast so you don't miss a thing! And don't forget to come hang with me on Instagram @jodie_king_. Interested in being a guest on a future episode of Honest Art®? Email me at amy@jodieking.com! Resources mentioned: Join me for an in-person workshop: https://jodieking.com/workshop  Looking for an artist community? Join us in the Honest Art® Society: https://www.jodiekingart.com/has  Jodie's FAVORITE business tool. Does Instagram feel overwhelming? Learn how to attract collectors on IG Need to learn how to use email marketing? This episode is for you! Active Campaign: www.activecampaign.com  Flo Desk: www.flodesk.com   Mailchimp: www.mailchimp.com Stop playing small and start creating with courage with the Honest Art® Society Elevate Your Art, Business, and Community inside the Studio Elite Mastermind Join Jodie for one of her upcoming workshops Worthy by Jamie Kern Lima: https://amzn.to/47x68bA  Have a question for Jodie? Ask it here: https://forms.gle/hxrVu4oL4PVCKwZm6  How are you liking the Honest Art® Podcast? Leave us a review on your favorite podcast platform and let us know!     Watch this full episode on my YouTube channel: https://www.youtube.com/playlist?list=PLMquJfuMsSg0fr46BRdia1cWd-81GThzF For a full list of show notes and links, check out my blog: www.jodieking.com/podcast   DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission at no additional charge on your end. Thank you for supporting my channel!

Start selling digital products and services with MiloTree for FREE! If you're an online coach, course creator, or digital product seller, you've probably experienced this: You're working 35-45 hours a week managing sales, manually sending products, and personally following up with every customer. You're making some money, but you're completely burnt out. Sound familiar? In my newest episode, I shared the exact automation strategy that helped our MiloTree customer Ava transform her business. She went from making $1,800 a month while working 45 hours a week to earning over $11,000 a month working just 9 hours a week. The secret? She automated three key parts of her sales process using MiloTree. And in this post, I'm going to show you exactly what she automated and how you can set up the same system to sell digital products on autopilot. Show Notes: MiloTree Free Plan MailerLite (recommended email service provider) Goldmine Product AI Prompt Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Problem: Manual Sales Are Killing Your Business Growth Here's what's happening to most digital product creators. You've built amazing products—courses, coaching packages, memberships, digital downloads. You're getting some sales, but you're stuck in a manual sales cycle that looks like this: Someone downloads your freebie → You manually add them to your email list → You manually send follow-up emails → You manually process orders → You manually deliver products → Repeat. This manual process has three major problems: Time Drain: You're spending hours every week on tasks that could be automated Revenue Cap: You can only make as much money as the hours you can physically work Burnout Risk: Eventually, managing everything manually becomes unsustainable The good news? You can automate your entire sales process so your business runs without you working harder—you just work smarter. The Solution: Three Types of Sales Automation That Actually Work There are three powerful ways to automate your digital product sales: tripwires, order bumps and upsells, and email sequences. Let me break down each one and show you exactly how they work together to create a sales system that runs on autopilot. 1. Tripwires: Turn Freebie Seekers Into Buyers Instantly A tripwire is a low-cost product (usually $7-$27) that you offer immediately after someone opts in to get your free lead magnet. Here's how it works: Someone sees your content on social media → They click to download your free cheat sheet → They enter their email on your opt-in page → They land on the thank you page → Right there, they see an offer for your complete toolkit for just $17 → They click, they buy → MiloTree delivers the product automatically. You do nothing. It all happens automatically. The beauty of tripwires is that they convert freebie seekers into paying customers right away. Once someone has bought from you once, they're 9 times more likely to buy from you again. 2. Order Bumps and Upsells: Increase Average Order Value Without More Traffic Here's where things get really powerful. Someone's already buying your $47 course. At checkout, you offer a $12 complimentary workbook with one simple checkbox. They tick the box—boom, they've added it to their order. After they complete the purchase, they land on your thank you page. Now you offer them your $97 "done-for-you" premium version. With another click, they've purchased that as well. You just turned a $47 sale into a $156 sale without getting a single additional customer. Order bumps and upsells can increase your revenue by 30-50% without any additional marketing. You're simply maximizing the value of customers you're already getting. 3. Email Sequences: Build Relationships and Sell While You Sleep This is the foundation that makes everything else work. An email sequence is a series of automated emails you set up once that go out to new subscribers automatically. One of our MiloTree customers, Amanda, set up her main email sequence six months ago. That one sequence generates over $1,500 a month for her business, and she hasn't touched those emails since she initially created them. Here's what a good email automation does: Builds Relationships: Your subscribers get to know, like, and trust you through consistent communication Delivers Value: You're providing helpful content that solves their problems Sells Naturally: You're making offers that feel like helpful solutions, not pushy sales pitches Email is one of the best channels for sales. For every $1 you spend on email marketing, you typically make about $36 in return. That's a 3,600% ROI. Why You Can't Do Email Marketing Through Gmail (And What You Need Instead) Here's something crucial to understand: You cannot do email marketing through Gmail, Yahoo, or any regular email account. You need what's called an email service provider (ESP). An email service provider is a platform like MailChimp, MailerLite, Kit, or Flodesk. It's built specifically for business email marketing. Here's what ESPs do that regular email can't: Deliverability: They get your emails into people's inboxes instead of spam folders Analytics: They track who opens your emails, who clicks links, and who buys Segmentation: They let you organize subscribers based on their interests and behavior Automation: They let you set up those money-making email sequences we talked about My favorite email service provider is MailerLite. We use it ourselves for MiloTree's email marketing. I recommend it for three reasons: Free to Start: You get your first 1,000 subscribers completely free User-Friendly: It's the easiest ESP I've used—intuitive drag-and-drop design Seamless Integration: It works perfectly with MiloTree for automated product delivery MiloTree integrates with 24 email service providers, including MailChimp, Kit (formerly ConvertKit), Flodesk, ActiveCampaign, MailerLite, Klaviyo, and many others. We're always adding new integrations based on customer requests. But if you're just starting out and asking me what to try first, I'd go with MailerLite. How MiloTree and Your Email Service Provider Work Together Let me show you the exact flow of how MiloTree and your email service provider work together to automate your sales. This is where the magic happens. Here's the complete automated workflow: Step 1: Someone sees your content on Instagram, TikTok, Pinterest, or your blog Step 2: You offer a lead magnet (a free download, cheat sheet, template, etc.) Step 3: They click and land on your MiloTree opt-in page where they enter their name and email Step 4: MiloTree captures that email and automatically sends it to your email service provider Step 5: MiloTree instantly delivers the freebie to your new subscriber on the thank you page—they can download it immediately Step 6: At the same time, MiloTree sends a "tag" to your email service provider Step 7: That tag triggers your automated email sequence to start Step 8: Your welcome sequence begins—usually 5-7 emails that go out over the next week Step 9: These emails build the relationship, provide value, and make offers Step 10: When someone clicks to buy, MiloTree processes the payment and delivers the product automatically You do nothing. It all runs on autopilot. The Power of Tags: How to Trigger Different Email Sequences Here's what makes this system so powerful: tags. A tag is simply a label you assign to a subscriber based on what they've downloaded or purchased. Let's say you have three different freebies: A "Social Media Content Calendar" (tagged: social-media-freebie) A "Product Launch Checklist" (tagged: launch-freebie) An "Email Marketing Guide" (tagged: email-freebie) When someone downloads your Social Media Content Calendar, MiloTree automatically tags them with "social-media-freebie" in your email service provider. That tag triggers your social media email sequence. The beauty of this system is that different freebies can trigger different email sequences. Someone interested in social media gets emails about social media. Someone interested in email marketing gets emails about email marketing. You're sending the right message to the right person at the right time—all automatically. How to Set Up Your MiloTree and Email Service Provider Integration in 2 Minutes Setting up this automation sounds complicated, but it literally takes about two minutes. Let me walk you through it step by step. Step 1: Log into your MiloTree dashboard at milotree.com Step 2: Click on "Email Integration" in the menu Step 3: Select your email service provider from the dropdown menu (MailerLite, MailChimp, Kit, etc.) Step 4: Follow the simple connection instructions—every platform is slightly different, but we have step-by-step guides for each one Step 5: Test the connection to make sure it's working That's it. Now every time someone opts into your freebie, their email automatically flows into your email service provider and triggers your automated sequence. If you have any trouble with the setup, just email me at jillian@milotree.com and I'll personally help you get it working. Your Action Plan: Set Up Your Automated Sales System Today Here's exactly what I want you to do right now to start automating your sales: First, if you don't have an email service provider yet, sign up for one. I recommend MailerLite to start because it's free for your first 1,000 subscribers and it's incredibly user-friendly. Second, sign up for MiloTree if you haven't already. Start with our free plan to test everything. You can create a freebie opt-in page for free, sell a product for free, and see how the system works. Then when you're ready to scale, upgrade to one of our paid plans to run your entire digital product business with MiloTree. Third, connect MiloTree to your email service provider using the two-minute process I outlined above. Don't worry if you get stuck—just reach out and we'll help you. Fourth, create your first lead magnet if you don't have one yet. Download my free AI prompts that will help you create an irresistible freebie in about 10 minutes: The 3 AI Prompts You Need to Create a Freebie Cheatsheet Fifth, set up your welcome email sequence. This is the series of 5-7 emails that will build relationships and make sales automatically. Why MiloTree Makes Selling Digital Products Easier Than Any Other Platform At MiloTree, we built our platform specifically for coaches, course creators, and digital product sellers who want to automate their sales without dealing with complicated tech. Here's why creators love MiloTree: All-in-One Platform: Sell digital products, offer unlimited freebies, grow your email list, process payments, and deliver products—all from one simple dashboard No Tech Skills Required: Our AI tools help you create opt-in pages, sales pages, and checkout pages in minutes, not days Start Free: Test everything with our free plan—no credit card required. Create opt-in pages, deliver freebies, and see how the system works before you upgrade Affordable Pricing: Our paid plans start at just $9/month and grow with your business. No surprise fees or complicated pricing tiers Built for Creators: Unlike generic ecommerce platforms, MiloTree is designed specifically for digital product creators, so everything is streamlined for your needs Integrates With Everything: We connect with 24 email service providers, plus all major payment processors Personal Support: When you have questions, you can email me directly at jillian@milotree.com and I'll help you personally

I share my top 10 programs for podcasting and how much they cost. I discuss the importance of using these programs to create high-quality podcasts and streamline the editing process. I also highlight the benefits of using programs like Descript, Canva, ChatGPT, Adobe Enhance, Notion, Calendly, ActiveCampaign, and hiring a content writer and editor, emphasizing the value of investing in these tools to save time and improve the overall podcasting experience.Key Takeaways:Descript is a game-changer for podcast editing, allowing easy text-based editing and waveform visualization.Canva is essential for creating podcast artwork and episode graphics, even for those with no design experience.ChatGPT can be used to generate episode titles, show notes, and interview questions, saving time and improving content quality.Adobe Enhance is a powerful tool for improving audio quality, especially for poorly recorded or low-quality audio.Notion is a versatile organizational tool that helps manage podcast workflows, guest lists, and show notes.Calendly simplifies the process of scheduling podcast interviews and appointments with guests.ActiveCampaign is an email provider that helps automate email sequences and manage mailing lists for podcast promotion.Hiring a content writer and editor can save time and improve the quality of podcast blog posts and show notes.Send us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

In this episode of That Tech Pod, we get into the next industrial revolution,  Industry 5.0, where technology and people work together instead of competing for the same space. Shay Howe, Chief Strategy Officer at ActiveCampaign, joins us to unpack how automation is evolving from efficiency-driven systems to human-centered collaboration.We explore how the relationship between humans and machines is shifting from replacement to augmentation, and what that means for marketers, entrepreneurs, and the future of work. Shay shares real examples of automation that make marketing more personal, not less, and explains why technologies that enable creativity, empathy, and ethics will define the next era of innovation. The conversation covers everything from data transparency and responsible AI to how automation might create entirely new industries, just like cars once did for roads, dealerships, and repair shops. Along the way, Shay draws lessons from The E-Myth and The Innovator's Dilemma to remind us that disruption always brings opportunity. The big takeaway? Industry 5.0 isn't about replacing humans, it's about empowering them. When used thoughtfully, automation can give people more time to focus on creativity, connection, and strategy. The future of marketing belongs to those who design technology that amplifies human potential.Shay Howe is the Chief Strategy Officer at ActiveCampaign, where he drives the company's corporate strategy, new product lines, corporate development, and strategic partnerships. He has previously held leadership positions across marketing, product, and design, and his product-led growth approach has helped scale the company into a global tech unicorn. Prior to ActiveCampaign, Shay was Vice President of Product at Belly and Yello, where he was responsible for product strategy and design. He previously led product teams at multiple high-growth companies, including Groupon, and has held in-residence roles as an advisor with Techstars, Lightbank, and Prota Venture portfolios. Shay's passion for building teams extends outside of work, as he also serves as a mentor with Techstars and LongJump Ventures.

In this episode, we dive into the often-overwhelming world of building a tech stack for your coaching business! We know the thought of sorting through all the technology options can make your eyes glaze over, but fear not! We break it down into manageable pieces, discussing everything from accounting software to payment processors, calendaring systems, and even email marketing tools. Adding tech to your process should save you time and money, not cause you headaches and cost you cash. Our goal is to help you streamline your processes so you can focus on what you do best – coaching! Are you ready to take your coaching business to the next level? Listen in as we share our personal experiences with different tools and provide recommendations that can help you build a solid tech foundation for a thriving coaching practice.

If you missed it, here's Part 1 of our live event replay: 7 Ways to Land Clients.This episode is Part 2, and I'm joined by three of our Workgroup members share how they consistently book clients without cold pitching or chasing leads. We're talking about the real strategies that work—building genuine relationships, growing your reputation, and showing up with visibility that gets noticed.Angela Kiszka shares how genuine relationships and clear positioning as a funnel strategist built her referral-fueled business, where clients come straight from name drops.Janelle Harlan reveals how podcast guesting and bundle collaborations led to multiple long-term clients (including a $50K retainer) by owning her niche in email and ActiveCampaign.Connie Hurlburt breaks down how relationship marketing with her network and follow-through keep her booked with repeat clients who trust her expertise.Listen to learn more about:The power of relationships and reputation that bring in repeat clientsVisibility opportunities that actually convert to paid projectsPositioning and niching so people instantly know what you doThe mindset shift from chasing clients to attracting them naturallyIf you're tired of chasing clients and ready to have them come to you, this episode will show you what's possible when you build genuine relationships and step into visibility.Enroll now: The Unicorn Digital Marketing Assistant SchoolAdmin work is getting automated, but marketing? That's in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You'll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23. Class starts October 30. Don't stay stuck in low-paying admin work. Step into the skills businesses really need. >>Enroll here at udmaschool.comLinks Mentioned in the Show: Already doing client work? Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. You'll benefit from advanced trainings, member-only discounts, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.comListen to Part 1: How to Land Freelance Clients Using Warm Leads, Directories, and Client Referrals #268Connect with...

On this week's episode of Unlimited Capital, Richard McGirr goes solo to pull back the curtain on the powerful tech stack that drives his capital-raising firm. Drawing on his background in digital transformation for Fortune 100 companies, Richard breaks down how his team uses Salesforce as the operating system of their business, ActiveCampaign for marketing automation, and Zapier to tie it all together. He shares how dashboards, automations, and AI tools like Claude streamline everything from investor follow-ups to fund management—and how Notion keeps their content and client portals organized. This is a deep dive into how technology and thoughtful process design can scale any investment business. Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com with code BESTEVER Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Podcast production done by ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Bezos' Law - Chai Atreya, Chief Product Officer at ActiveCampaign, once helped build Amazon Alexa under Jeff Bezos.During one internal review, Bezos made a single comment — short, specific, and completely unexpected — that changed everything.He looked at the team and said:“I want Alexa to respond in under five seconds.”That one sentence forced every engineer to rethink what “great” really meant.They reimagined the architecture, redesigned the systems — and eventually, brought response times even lower.That's "Bezos' Law":The tighter the constraint, the bigger the breakthrough.I was honestly in awe hearing how that single challenge reshaped Amazon's design culture — and even more amazed at how Chai is now weaving that same mindset into ActiveCampaign's AI to help small and midsize businesses scale faster, smarter, and simpler.It's inspiring stuff — and it'll change how you think about innovation, leadership, and speed.

This week's #locationweekly episode features Amazon using Agentic AI to help sellers with inventory, Carvana going AI with Shaq, ActiveCampaign integrating Square Loyalty platform and Rocket teams up with Amazon to support small stores. Check it out!

Everybody's freaking out.Your feed's full of panic. Kajabi just hiked its price by $480 a year. Keap's up 25% to 50%. ActiveCampaign's not far behind. Even MailChimp is climbing. So now the big question: should you switch email platforms?Before you jump ship or write a rage-fueled social post, read this. Let's unpack what's really going on and how to beat the price hike without blowing up your business.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

Send us a textThe enterprise software landscape is undergoing rapid transformation as vendors double down on AI, automation, and data intelligence. ActiveCampaign's acquisition of Hilos strengthens its conversational marketing stack by expanding WhatsApp capabilities, while HG Insights is redefining data intelligence to refine go-to-market execution. HubSpot's planned acquisition of Dashworks signals a deeper integration of AI knowledge management, and Sitecore's launch of the Martech industry's first AI Innovation Lab underscores the growing urgency for marketers to accelerate their AI journeys. StackAdapt continues to advance transparency in connected TV and cross-screen analytics, whereas Accenture and Pipefy are joining forces on over 450 AI agents to scale process automation. Camunda's introduction of agentic orchestration brings a new layer of autonomy to enterprise workflows, and Nintex's generative AI updates further enhance intelligent automation. Meanwhile, Circana's Liquid Supply Chain solution and CloudBolt's acquisition of StormForge to optimize Kubernetes environments highlight a broader trend—AI and automation are now converging across marketing, operations, and infrastructure to drive unified, data-driven execution.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Today on the show we have Casey Hill, CMO of DoWhatWorks, a patented growth experiment tracking engine that reveals which website changes actually drive results. Casey brings experience from ActiveCampaign, his work as a Stanford instructor and advisor, and years of research into how leading companies like Slack, Shopify, and Asana run experiments. In this episode, Casey breaks down why most A/B tests fail and how to focus on the few elements that truly move the needle. We explore why two CTAs often outperform one, why customer logo bars underdeliver, and why expectation-to-reality alignment is the hidden driver of both conversions and retention. Casey also shares how DoWhatWorks blends large-scale data with human research to surface reliable best practices, why expansion revenue has become its biggest growth lever, and how enterprise clients are tackling churn by setting clear expectations from day one. We also discuss how onboarding experiments reduce early churn, why traffic sources should shape your CTA strategy, and why simplicity always wins on pricing pages.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on andrew@churn.fm. Don't forget to follow us on X.Key Resources:DoWhatWorksLinkedIn | Casey HillEp 235 The Lifecycle of Loyalty: Tackling Churn at Critical Stages in the User JourneySlackAsanaKlaviyoShopifyRampHockeyStackLinearY CombinatorHotjarClayHexBufferRipplingOptimizelyAmplitudeWebflowAdobe TargetBetScoresChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Send us a textThe enterprise technology landscape continues to accelerate its AI-driven transformation, with a flurry of announcements underscoring the shift toward intelligence and automation. BMC unveiled new GenAI innovations designed to unlock deeper business value from enterprise data, while Certinia rolled out its Spring 2025 release with enhanced automation capabilities. Laserfiche introduced a suite of generative AI features, and Make launched its Make AI Agents to bring real-time intelligence to no-code workflows. ActiveCampaign expanded its reach into conversational commerce by acquiring Hilos for WhatsApp integration, and HG Insights redefined data intelligence to sharpen go-to-market execution. Meanwhile, HubSpot revealed plans to acquire Dashworks to bolster its AI knowledge capabilities, and Sitecore launched the martech industry's first AI Innovation Lab to accelerate marketers' AI adoption. Complementing these moves, StackAdapt advanced transparency in connected TV and cross-screen analytics, while Accenture and Pipefy announced collaboration on more than 450 AI agents—signaling that enterprise AI innovation is scaling from pilots to operational impact across industries.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

BOSSes, Anne Ganguzza is joined by Tom Dheere to tackle a topic many voice actors fear most: marketing. In this episode, they break down the essential difference between direct marketing (you go to them) and indirect marketing (they come to you). The hosts discuss how to make both strategies work for you, offering a powerful, actionable roadmap for building a sustainable voiceover business. 00:01 - Anne (Host) Hey boss listeners. Are you ready to turn your voiceover career goals into achievements? With my personalized coaching and demo production, I'm here to help you reach new milestones. You know you're already part of a boss community that strives for the very best. Let's elevate that. Your success is my next project. Find out more at anneganguzza.com.  00:25 - Speaker 2 (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza.  00:44 - Anne (Host) Hey everyone, welcome to the VO Boss podcast and the Real Boss series. I'm your host, Anne Ganguzza, and I'm here with Mr Tom Dheere. Hello, hello, hello, the Real Boss, Tom Dheere.  00:56 - Tom (Guest) Hi, I'm seeing the light ring in my glasses. I'm going to change. I want to change these.  01:01 - Anne (Host) Wait, I thought you said I'm seeing the light.  01:03 - Tom (Guest) I'm seeing the light. Well, yeah, no, but the light was seeing me and my glasses, so I'm switching over. I have, like different pairs of glasses for where I'm at.  01:11 - Anne (Host) No, really. So like these are better. I hear that. I hear that Yours are part of a marketing strategy.  01:18 - Tom (Guest) Mine are purely because my eyeballs are decomposing. I can hear them.  01:22 - Anne (Host) But me too, though, I need them as well, and I figure I might as well make them part of a marketing strategy. And speaking of marketing, yes. Great segue, isn't it? I think it's one of the most feared things for any voice actor is to actually think and do marketing, and so it's a great topic to talk about, because, I mean, we could talk like multiple podcasts about it, but let's talk about marketing Indirect marketing, direct marketing. They're both important.  01:49 - Tom (Guest) Yes, absolutely.  01:50 - Anne (Host) Let's distinguish the difference.  01:52 - Tom (Guest) Right, and this is the thing that when most people come into the voiceover industry, they think and their instinct is correct, so I need to market myself. What does that mean? For most people, it's slamming into social media sideways and talking about what they had for breakfast, or it most often means cold calls and cold emails. Now, you can clearly lump all of that stuff together into marketing, but there's a lot more to it. It's a lot more nuanced than that.  02:18 - Anne (Host) You say the word cold calls and I think people go cold. I know they do. They're like oh no cold calls now.  02:25 - Tom (Guest) So the way I talk about it is that there is direct marketing and then there is indirect marketing, also known as active marketing or passive marketing. So direct or active marketing is when you are seeking out specific potential clients and you are basically grabbing them by the lapels and saying, hey, you give me money to say stuff out loud.  02:48 - Anne (Host) Here I am. Hello, this is me.  02:50 - Tom (Guest) Hello, right Now that's a cold call, that is a cold email. There's also follow-up emails and getting your seven touches.  02:57 - Anne (Host) And that's direct, because it's direct contact with a potential client.  03:01 - Tom (Guest) Exactly. And then there is indirect marketing, which is where you're kind of like doing your thing over here in hopes that people or robots will notice you Right and come to you Right. So, for example, working on search engine optimization on your website, that's a form of indirect marketing or passive marketing, because if somebody's searching for you, hopefully your website or your content will rank higher on Google, bing, yahoo and they'll be like, hey, who's this person? And then they reach out to you Right.  03:30 - Anne (Host) Or they're seeing you on social media.  03:32 - Tom (Guest) Social media, exactly, is another perfect example of indirect marketing. So that's where you're kind of like demonstrating your value, your progress, your humanity as a voice actor and a person, in hopes that it will get voice seekers' attention and be engaged with your content and hopefully you'll stay top of mind for future projects.  03:50 - Anne (Host) An easy I would say an easy way of thinking about it is direct marketing. You go to them In direct marketing. They're coming to you.  03:58 - Tom (Guest) Exactly. Yeah, that's exactly right.  04:00 - Anne (Host) I think, equally terrifying for voice actors yes, yes, I think that it's great that we made the distinction now between the two.  04:09 - Speaker 2 (Announcement) And.  04:09 - Anne (Host) I think the one that really causes people probably the most terror is the direct marketing part of it, because they have to reach out to someone who is a complete stranger to them and that we are a complete stranger to them and they're a complete stranger to us. And so direct marketing, I think, requires, I think, a little more knowledge, so it makes it a little less scary.  04:29 - Tom (Guest) I think so too.  04:36 - Anne (Host) That's the way I see it, and what I try to explain to a lot of my students who talk about marketing and their fear of marketing is, of course, all the indirect methods, which they're probably much more apt to do, because they can create a blog, they can go on social media, they can create a video, they can do things like that, and that to them, I think, is more of a concrete path than oh my God, I got to go find someone. Who do I reach out to, what do I say and how does that work? And so I think the first distinction that I want to make with direct marketing is to make it less terrifying. Is that I want to make with direct marketing is to make it less terrifying is just an understanding that people have needs. How many times can I bring up the Chanel lipstick, right?  05:09 - Speaker 2 (Announcement) How many times it's a great example.  05:10 - Anne (Host) I just keep going back to it where here's the Chanel lipstick. It is part of my brand and I want to work with this company, chanel, and so ultimately, they don't know who I am. I mean, I kind of know who they are, but I don't know exactly who I should contact. And so when does Chanel have a need for voiceover? Right, when they have a campaign, right when they have a campaign and when maybe they have a voiceover and they want to replace that voice, and so it's very much based on need and when they need voiceover, a voiceover.  05:41 It's not that. Oh, I'm going to reach out and I never heard back and therefore that's a bad lead or it didn't work or I'm done. I failed. You cannot think that, guys, because it's all on a timely basis, so when I need a new lipstick, I'm not constantly searching for a new lipstick, but when I need one, then if an email comes my way or a social media ad comes my way talking about a new shade of red, I'll be like, oh, I need that, let me look into it.  06:10 And that's the same thing that, as a voice actor, you need to understand about direct marketing.  06:14 - Tom (Guest) Right, put it another way. And what are the client's pain points? How can you cure what ails them? How can you solve their problems? So I'm going to take your Chanel lipstick example and I'm going to continue it. So let's put it in voiceover terms Chanel wants to advertise that lipstick. So they want to make advertisements of some sort. It could be print, it could be digital, it could be TV, radio streaming or whatever. Right, chanel?  06:42 - Anne (Host) Look to me, Chanel. I talk about you all the time. I'm just saying In my podcast Please make Anne a compensated endorser for your lovely products.  06:51 - Tom (Guest) So Chanel usually would have to hire a marketing agency or an ad firm or something like that to come up with whatever. The concept would be. Okay, well, this is Chanel, it's this type of lipstick, we're targeting this type of audience, or they?  07:04 have it in-house or they have it in-house and they'll say, okay, well, our demographic is women of this particular age range.  07:19 Okay, so we need to make sure that the content and context of the advertisement is making sure that we're targeting that particular demographic.  07:22 It needs to appeal to them on a visual or an auditory level or some other combination of that. Maybe we need to get an influencer in here or a celebrity or something like that, but we still need a voice actor to do whatever the radio or streaming or TV is. So they come up with a concept, they write the script. Now they need to get a production company to turn this script into reality and then the production company now this is where they have choices. They can go to a casting director and a casting director and the casting director can then reach out to agents and managers to find the voice actors. They can post that casting notice on a casting site like a Voice 123 or a VO Planet or a Badalgo, or they can have their own roster of voice actors that every time a casting notice comes up, they go through their own list of voice actors. That every time a casting notice comes up, they go through their own list of voice actors and then send the casting notices out to the appropriate voice actors to collect auditions right.  08:12 - Anne (Host) Before you continue, I'm going to intercept and say all right, let's talk about how often do they need this right? That is something that is the big unknown right. How often are they needing a new campaign? And that is something that I think is the most ambiguous, maybe, to the voice actor, because we don't know we don't work for the company, we don't know how often they need these new ads. So what I don't want people to expect, and I think what a lot of people do expect, is like well, I reached out to them and they don't want me. Well, they don't have a need for you Yet. Yeah, and I don't think it's appropriate to think that any one company needs a voice actor 24-7.  08:48 - Tom (Guest) Unless you're Joseph Riano.  08:50 - Anne (Host) But that's a different genre, right. That's promo, that's a different genre, that's promo and that's actually a network right.  08:55 - Speaker 2 (Announcement) Right.  08:55 - Anne (Host) That, yeah, you're required to do these ads because things change all the time. Chanel lipstick how often are they coming up with new colors? How often are they coming up with new colors? There's seasons, right? How often are they coming up with new lipsticks? Right? That is not necessarily a daily. Companies don't come out with new products every single day, so therefore they may not have a need. So please keep that in mind, guys, because I think a lot of people get discouraged when they don't hear back. Marketing is the long haul. It's a marathon, not a sprint.  09:21 - Tom (Guest) Yeah, getting auditions from your agents and managers and getting auditions from online casting sites. Those are short term. There's an audition right now. You audition for it right now Because they've had a need Right. Using direct and indirect marketing strategies is a long-term investment in developing relationships with clients Big distinction. A lot of people argue oh, agents are better than this and this is better than that, and none of that is true.  09:46 All of it's extremely subjective, based on the genres of voiceover that you want to do and the marketing methods and comfort level that you have with technology and interpersonal stuff. Like some people will be like I'll make cold calls all day. I love doing it. And some people are like I'm terrified of talking to people. I will only post stuff on social media and I will only talk about in a very narrow way and all of that is fine. But to Anne's point. Well, first off, we're thinking about them a lot more than they're thinking about us.  10:13 - Anne (Host) Oh my God, yes, amen, amen. That is so very true, because we want to be hired by them.  10:19 - Tom (Guest) Right, of course, and to Anne's point, they don't need any voiceover for a product or service or brand at this moment in time, and when they do, it may not necessarily be you and a lot of the times they don't have any control over the product or service or brand and what the demands there are from the end client or the ad agency or the marketing firm or the campaign that dictates the quality and quantity of the demographics of the voice actors that they're needed for that particular campaign. Right, and with a campaign that dictates the quality and quantity of the demographics of the voice actors that they're needed for that particular campaign.  10:48 - Anne (Host) Right, and with a campaign, typically they want to have, like in any kind of a brand, consistency right. Typically, if there's a product and you're the voice of that product or that brand, it typically is something that will be recurring for a certain amount of time. It's not like today's ad is going to feature my voice and tomorrow it's going to feature somebody else's voice. They want to work in a little bit of consistency for that brand and that includes the voice. So understand that they're not having a need for a new voice actor every single time they're airing the ad or putting it out there on social media. That may be.  11:19 You are a voice for a campaign which runs for a certain length of time, which is why we base our rates especially when it's broadcast right on where it's being played and for how long Because we are a voice for that particular time, for that particular campaign. Now, if they want to extend that right, they will pay to extend that or they'll find a new voice if they're looking for that.  11:42 - Tom (Guest) Right, we love the rebuys where you narrate something and it's good for a certain period. I got that phone call two weeks ago. I did a social media ad and for a six month term, and they literally called me on the phone. They're like, hey, they want to do it again, bill us, yeah, and I just build them. And they're like, oh, and we have two more spots. That's the wonderful part.  11:59 - Anne (Host) But the thing is is like for that particular brand, right Voice actors. If you're going to reach out to that same company and say, hey, I'm a voice actor, hire me. Well, they've got Tom right For reasons within the campaign. If his voice is working and that's what they want, they're going to continue to have Tom. So don't take it personally, don't beat Tom up.  12:19 - Tom (Guest) Tom is like sorry not sorry, Sorry, not sorry Sorry not sorry, sorry, not sorry.  12:22 - Anne (Host) I think we just have sometimes a very narrow view of what it's like on the other side of the glass and to have that need and that desire to create a campaign with a voice, and so you have to be understanding of the way it works.  12:34 - Tom (Guest) Yeah, another point on that is that late last year a voice actor posted on Facebook an infographic that I want to say it was. An explainer video producer posted an infographic. They tracked the amount of hours that it takes to produce an explainer video, which obviously includes concept writing, storyboard, budget, legal department, music and all of that stuff, and the amount, the percentage that involved the voice actor, was 1.5%. Yeah, 1.5%. So often we as voice actors are an afterthought.  13:06 - Anne (Host) Yeah, we're the last part of the journey there.  13:08 - Tom (Guest) Yeah, and sometimes I'll just ask around the office, or their niece, who's a musical theater major, and they just give it to them and that's it.  13:15 - Anne (Host) But yes, obviously casting notices are posted everywhere all the time and it's so funny because I mean, when I'm doing oh, it's funny because I'm dabbling a little bit in fashion and when I'm creating videos, I mean my main thing is that I'm talking about the brand or I'm showcasing the brand, but a lot of times the videos don't even require the voice. Unless I'm directly talking about the brand, I can put music behind it. And it's funny because in my process of creating the video right for, let say, the brands that I'm working for the last thing I put in is the voice. It's the last thing I do, unless I'm doing a direct-to-camera like hey guys, this is an amazing product. Then it all happens together, right, and then the video editing happens and my voice is already there talking about it.  13:57 But a lot of times I'm not necessarily, or I'm doing a voiceover after the fact, and so, yeah, we become like the last part of the project, and so that's something to also be aware of. It's not that we're not important, we're very important, but you have to understand where in the chain of events that it happens. That's why people, when they cast, they want to cast typically like quickly, right, they want to find that voice and just put it into the video that's already been done, and then music and sound effects, because, again, like Tom you mentioned, we're typically the last part.  14:31 - Tom (Guest) Yeah, and from what I've noticed in my casting notices over the past decade or so is that the turnaround time for casting is usually about 48 hours, and then from the recording of it is probably another 48 hours. Sometimes it's even quicker than that. So usually that means if this project took six weeks or two months or whatever that means at most not. I'm not saying a week is spent on the voiceover, it's just that everything that needs to happen regarding the voiceover is probably a handful of hours within one week, and then that's it.  15:04 So the point is, bosses, is that if you are engaging in direct marketing strategies, like cold calls or emails, and you're doing your follow-up emails and reaching out on social media, like directly in sending the messages and stuff like that you have to manage your expectations. I was reading a study that since 2014, the return on cold calls and emails has dropped by 10% every year for the past 10 years. And guess what? 10% times 10 years equals 100%. So it doesn't mean they're not effective at all anymore. But now the expectation of them actually getting your email or answering your phone call and responding positively is between 1% and 3%. It is a very, very small percentage, which means also this is a numbers game.  15:49 - Anne (Host) Yeah, absolutely Absolutely, but it's not impossible.  15:52 - Tom (Guest) No, it's not impossible. You want to be smart about it.  15:55 - Anne (Host) Yeah, what I'm always telling people because I have a Boss Blast product and I know you also do a lot of educational courses on direct marketing. It's something that you need to understand. It's definitely a marathon, not a sprint, kind of a game, and the good thing about it is that once you do connect and once you're in front of the eyes of someone who has the power to hire you and award you the gig, typically you want to stay top of mind, and that's when you're talking about marketing. Staying top of mind is always a good thing. You're talking about marketing. Staying top of mind is always a good thing. That's when they'll call you and say, hey, we want to extend this for another 13 weeks or we want to extend this again. So once you hook them, hopefully you keep them, and that's where the challenge is.  16:36 You know auditions. You know there's a need already. You audition and they cast because they're at that stage in the project where that's what they need. Right, they need that voice. But when you're direct marketing and you're reaching out, they may not have that need right away. They might think about you and say, oh okay, I like that voice. I don't have a need for her right now, but maybe let me put her to the side and let's when another campaign comes up that I think she's good for and I get that all the time when I'm on a few different rosters They'll contact me directly and say, hey look, I think you'd be a perfect voice for this campaign. Can you send me an audition? And typically, boom, that's good because it's a cold lead that turned into a warm lead and that is nice because I didn't have to really do much effort because I'm on his radar.  17:18 So when you're direct marketing, tom, the other important thing to understand is not only how it works right and understand and the expectations. It is how do you know who to contact right? And how do you contact them without being spammed? Because, guess what? We all get spam every single day. I get phone calls still that I don't pick up the phone. I get emails that are scammers, that are just junk email I don't even bother to look at. I see the subject line and I'm like nope, so I'm not going to be spamming. In today's world where it is getting increasingly hard. How do you do it right? That's the question, that's the golden question, right? How do you do it? How do you get their attention?  17:55 - Tom (Guest) Well, I've learned a couple of just some just brief bullet pointy bits of advice is be concise, be brief, be professional, but be you as much as you can If you have a very formal subject line or a very prim and proper paragraph. Hi, my name is this, I do this, I do that, I can do this, and every sentence starts with the word I Delete Immediate turn off.  18:21 - Anne (Host) It's about how you can help the company.  18:23 - Tom (Guest) Yes, it's how you can bring value to their company. It's not about you Solve their pain point. Exactly, solve the pain point. What can you do for them? But don't make it I, I, I Make it about. You need this, you need this. Your problem is this your problem can be solved with my services as a voice actor, but at the same time, be you as much as you can be you, be as personable as you can. Funny goes a long way and showing that you know about them.  18:54 - Anne (Host) Yes, because it becomes like these are two strangers meeting in the night, right? So what makes that meeting more agreeable? Well, if I have done my homework, it's kind of like God the olden days, tom, when I used to go on interviews for like corporate jobs. Right, you wouldn't go into a corporate interview for a job and not know anything about the company that you're applying to.  19:15 Right, I mean that was the biggest no-no was no. You've got to understand what does the company make, what are the products that it makes and what is it that is attracting you to this company? So if you can offer some insight into their company and why it is that you feel it would be a beneficial partnership, then definitely reaching out with how you can solve their pain point and showing that you're interested in them and not just like I, I, I and I'm a great voice actor and listen to my talent. It's not about you at all. It's about how you can help them right to sell their product or to sell their brand.  19:48 - Tom (Guest) Yeah, your job is a problem solver. Yeah, don't treat them like a cash register and your email is a crowbar.  19:54 - Anne (Host) Oh, I like that, that visual.  19:57 - Tom (Guest) You know he's kind of like give me the money to say the things have you said that before?  20:00 - Anne (Host) Did you just grab that from there? That was great.  20:02 - Tom (Guest) I've said it in various permutations of that over the years. But yeah, yeah, I've also said we try to treat voice seekers like ATMs. Yeah, because we only see them as these machines that can give us money. Yeah, absolutely. These are people that have their own needs and challenges.  20:17 They are human beings that have their own struggles creative, logistical, financial, cultural struggles. And if voiceover is 1.5% of their thought processes in any given project, 5% of their thought processes in any given project, you want that 1.5% to be maybe the easiest and most entertaining, 1.5% to make everything a little bit easier.  20:38 - Anne (Host) Don't give them homework. That's what I always say. Don't give them homework, Don't make them try to research you. Don't give them homework. Just be there to let them know that you can help them and that you have a genuine interest in their company, in their product, in wanting to serve them and to help them, to make their jobs easier. Really, I think that's the point, and anybody that's worked in the corporate world knows that they want their job to be easier. They're working for someone, typically, and they have a lot on their plate. They don't want to be bogged down by, oh my God, a big, lengthy email that is going on and on and on and self-serving.  21:14 I know that when I get emails and I like to talk a lot. I think that's the problem, Tom. As voice actors, we like to talk right, and sometimes that transcribes right into our emails. I used to write these emails that were like paragraphs, paragraphs. Nobody has time for that and I would love to write paragraphs of an email and I would spend so much time.  21:32 I remember when I broke down what I did in my corporate job. I spent the majority of my time writing customer service emails and they were long emails and the funny thing is, I would get offended if people three quarters of the way down, if I put an important fact and then somebody wrote me back and then asked me a question about that fact, I'd be like how could you not have read that email? I spent so much time on it Because people don't have the capacity right to read a big, long, horribly boring email and also you are encroaching upon their time. I get so many emails a day, Tom, we've talked about this before. I have like a million some odd unread emails in my Gmail on purpose, because I want to see the marketing. I want to see the marketing that people are doing, and you just have to understand that you're taking up a part of their day, and so I think you need to like, deserve that.  22:18 And you need to prove that you're worthy of that 1.5% of their time. And so that means, if they don't want to hear from you again, if you've presented yourself in a way where they don't have a need for you, or maybe you I don't know, maybe you're all self-serving and they're like I don't need this they need to have a way to not get those emails from you ever, ever again. So there are legal ramifications of you reaching out to somebody unsolicited, typically in any direct marketing. That is the next thing that I want to bring up.  22:46 Tom, in any direct marketing you have to have permission to send an email. And if you don't necessarily have direct permission, you have to offer them a way to opt out of the emails that you send to them. And that includes, when you send that cold email, something at the bottom that says if you would like to unsubscribe to these emails, give them a way to opt out of that. And you also must provide and this is just good business measure you have to provide legally an address of your company on your emails. So when you send those emails out, you have to give them a way to opt out of the emails and you have to give them your business address.  23:23 - Tom (Guest) Absolutely, because you don't want the internet to give you the ban. Hammer if you're sending out hundreds or thousands of these emails at the same time. Manhammer if you're sending out hundreds or thousands of these emails at the same time. So I've heard recently that the era of spray and pray is over, but it's not just for all the marketing value pain points provide value stuff, but it's also because of the internet, as we as a people has just had it with all of these spammy carbon copy templaty desperate has just had it with all of these spammy carbon copy templaty. Desperate, aggressive, obnoxious, self-aggrandizing emails that we're getting over and over again, because we can't tell what's real and what's fake anymore when the phone rings or when an email comes in or when we see a social media post. So people are cracking down and being like we have no tolerance for this. I would rather send less emails that have more value than more emails that have more value than more emails that have value, and hope for the occasional hit.  24:13 - Anne (Host) And again, if you are sending out mass emails and that's a whole nother thing with direct marketing, not many people have the provision to send out thousands of emails at one time because most, unless you're paying for that service, which I do for the boss blast I pay for that service. I am able to send out lots of emails at a time. It's done through a server which doesn't do it all at once. And also the people that I'm sending it to have already opted in to me, marketing to them, and still, at the very least, I have to put. Here's a way to opt out and here's my business address and they only allow from my domain, the, and they only allow from my domain, the VO Boss domain. So anybody that buys a Boss Blast, you are actually getting a list that has already opted in to be marketed to and they have all the legal rights to opt out if they want.  24:58 Most people don't, because they've opted in for a reason, but it's something that I would say most voice actors can't afford because you typically pay by the contact. So my server, which is ActiveCampaign, I pay by the contact, so contact. So my server, which is ActiveCampaign, I pay by the contact. So I have a few hundred thousand contacts that I pay for in order to be able to send emails out to that, and that's not something necessarily that every voice actor has the budget to do, which is why I offered the Boss Blast.  25:22 And this isn't all just about the Boss Blast, but it's anytime you're talking about doing direct mail, quality over quantity unless you have the provision to send out quantity, which is something that I pay thousands of dollars for, and I also make sure I got all the legal ramifications for people to opt out if they need to. But you need to do the same thing on a smaller scale, and direct marketing, I feel, is one of the methods of marketing that needs to be implemented so that in combination with indirect marketing. And you've got to do it. Gosh Tom, how much percentage of your time would you say? I would say 80%, if not a little bit more when things are lean.  25:58 - Tom (Guest) Yeah, when things are slow I immediately go to market, absolutely. But when things are busy, I have learned also to keep doing my marketing. So there, aren't as many slow periods.  26:09 So, yes, direct marketing can and should be part of a balanced breakfast. That is, every voice actor. If you can get quality representation audition through your agents and managers, if you understand how to feed the algorithms of online casting sites, use them to keep the flow of auditions coming in. Direct marketing with thoughtful, value-driven emails. Indirect marketing with thoughtful, value-driven emails. Indirect marketing with thoughtful value-driven blog posts, blog entries and social media posts. You should be doing, ideally, some combination of all of these as often as you can to maximize your opportunities to get the voiceover auditions that you desire.  26:47 - Anne (Host) And always be cultivating your next client, even if you're super busy. I think that's the most important thing that I've learned over the many years that I've been in the business here is always be cultivating your next client, because your clients, even if you've had them for years and years and years, they're never guaranteed. And the best in the business will say the same. So good conversation, Tom. I think we could talk about marketing in 500 more episodes.  27:10 But I think this is a great start guys to understand that it is a necessary evil and it's not scary. It's really not scary. You need to embrace the challenge that is marketing and, again, I like to look at everything as a challenge. That's what gives me joy in my business and also one of the reasons why I did create the VL Boss Blast was because I didn't have a ton of time to do the indirect marketing, although I do that a lot too. So everybody needs a balanced breakfast of both indirect and direct marketing. And, tom, thank you again for always being such a golden nugget of wisdom in my podcast.  27:42 - Tom (Guest) Thank you, I love it.  27:44 - Anne (Host) I'm going to give a great big shout out to our sponsor, ipdtl. Yes, you too can be a boss, a real boss and find out more at IPDTLcom. You guys have an amazing week and we'll see you next time. Bye.  27:59 - Speaker 2 (Announcement) Join us next week for another edition of VO Boss with your host, Anne Ganguzza, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL.   

A shocking Airbnb case shows how artificial intelligence can be used to fabricate property damage—and nearly cost one guest thousands. Kathy Fettke breaks down what this means for short-term rental hosts and guests, from the risks of AI-driven fraud to essential steps for protecting your investments. While the rise of AI brings new challenges, it could also drive platforms to adopt stronger verification tools, better dispute resolution processes, and more secure documentation standards—benefiting honest operators in the long run. Learn how to safeguard your properties, your reputation, and your profits in the evolving STR landscape. JOIN RealWealth® FOR FREE https://realwealth.com/join-step-1  FOLLOW OUR PODCASTS Real Wealth Show: Real Estate Investing Podcast https://link.chtbl.com/RWS SOURCE: https://www.vice.com/en/article/airbnb-host-accused-of-using-ai-to-fake-16k-in-damage/?utm_source=ActiveCampaign&utm_medium=email&utm_content=High%20Five%20%20FIRSTNAME%20%21%20It%20s%20almost%20the%20weekend&utm_campaign=Practus%20External%20High%20Five%208%2F7

It's become popular to compare our current political moment with the rise of the Nazi Party in Germany in the 1930s, but what if the better comparison is Germany in the 1920s? A new article by Paul Miller argues that to avoid the rise of authoritarianism, Christian in the United States should do the hard work now of creating an alternative political narrative rather than the easy work of demonizing one side or the other as “Nazis.” Skye talks to Lee Camp, the creator and host of “No Small Endeavor,” about creating spaces for diverse people to have important conversations and why fear is the barrier to practicing godly hospitality. Also this week—evangelicals aren't entirely opposed to science. But, just like everyone else, they reject the science that contradicts their politics.   Holy Post Plus: An Evening with the Holy Post: Kaitlyn Schiess and Shane Claiborne https://www.patreon.com/posts/124791463/ Ad-free Version of this episode: https://www.patreon.com/posts/125154482/     0:00 - Show Starts   3:56 - Theme Song   4:15 - Sponsor - Rocket Money - Find and cancel your old subscriptions with Rocket Money at https://www.rocketmoney.com/HOLYPOST   5:25 - Sponsor - Glorify - Sign up for the #1 Christian Daily Devotional App to help you stay focused on God. Go to https://glorify-app.com/en/HOLYPOST to download the app today!   7:20 - Politics and Believing Science   21:43 - America's Weimar Moment   49:15 -  The Leader's Way Podcast - Want to enrich your ministry to bring hope to the world? Listen to Christian thinkers and leaders at https://berkeleydivinity.yale.edu/podcast/holypost   50:05 - Sponsor - Bushnell University - Equip yourself to be transformative in your community! Go to https://www.bushnell.edu   50:55- Interview   57:40 - When Did No Small Endeavor Become so Broad?   1:03:02 - Hospitality vs Fear   1:15:25 - Hospitality Across the Spectrum   1:23:13 - End Credits   Links from News Segment: Are Evangelical Clergy Outliers on Science? Yes and No https://religionnews.com/2025/03/20/are-evangelical-clergy-outliers-on-science-yes-and-no/?utm_medium=social   A Confessing Church for America's Weimar Moment: https://thedispatch.com/newsletter/dispatch-faith/christians-confessing-church-america2/?utm_source=ActiveCampaign&utm_medium=email&utm_content=A%20Confessing%20Church%20for%20America%20s%20Weimar%20Moment&utm_campaign=A%20Confessing%20Church%20for%20America%20s%20Weimar%20Moment Other Resources: No Small Endeavor Tour: https://www.nosmallendeavor.com/events   Holy Post website: https://www.holypost.com/   Holy Post Plus: www.holypost.com/plus   Holy Post Patreon: https://www.patreon.com/holypost   Holy Post Merch Store: https://www.holypost.com/shop   The Holy Post is supported by our listeners. We may earn affiliate commissions through links listed here. As an Amazon Associate, we earn from qualifying  purchases.