Podcasts about activecampaign

Before your song goes viral make sure you have a way collect names and emails! Get a free trial with Active Campaign and start build your email list http://www.activecampaign.com/?_r=J2CN61KB  Get More Spotify Fans 5 Day Challenge https://www.10xyourfanbase.com  Spotify Ad Templates & Training https://smartmusicbusiness.com/spotifyadtemplates  New Book Spotify Profits 2.0 https://www.amazon.com/dp/B0BW4XZ31S  The Truth About The Music Business https://a.co/d/4A6CCnV  

This episode is a full course on starting a business that I broke into 3 sections!- 5 Rules for picking the Right Business to Start- Every Skill and Resource you Will Need for Year One to Go Well- Building an Initial Targeted Audience and Getting your First SalesHere are the listed resources:Active Campaign (email marketing): https://www.activecampaign.com/?_r=Y1836482Canva (Graphic Design/Content Creation): https://partner.canva.com/c/1981385/647168/10068ClickFunnels (Education Business Website Builder): https://www.clickfunnels.com/?cf_affiliate_id=1844534&aff_sub2=badgeHow to Have Unshakable Confidence as an Entrepreneur:https://www.buzzsprout.com/1444516/12826884How to Get Targeted Leads and Make them your Best Offer Video:https://www.youtube.com/watch?v=w88qEe5IAUY&t=711sDerek VidellWatch this Episode on YouTube Instead: https://youtu.be/ynLW-abDO0kSupport the show-----Hosted by Derek VidellDownload Free Course: How to Build and Monetize a Following in 90 Days or Less - Your Guide to Running Profitable Instagram AdsBook Complimentary Consultation Call: For B2C Businesses OnlyInstagram | YouTube | Website | TikTok

Join Nico Salgado as he sits down with real estate investor Caleb Johnson in this episode of Small Axe Podcast! Caleb shares his journey into the world of real estate investing, starting at a young age and building his way up to owning 50+ unit apartment buildings. He provides valuable insights into finding and underwriting multifamily property deals, as well as the challenges of raising equity and putting money on the line. Listen in as he shares his strategies for sourcing deals and expanding his business across multiple states.  Here's a breakdown of what to expect in this episode: Caleb's experience in finding and underwriting his first multifamily property deal The importance of hard work and persistence in succeeding in the real estate business Understanding the challenges of a market before entering it Caleb's approach to sourcing deals through Propstream and direct outreach The use of Active Campaign and Instagram ads for marketing and lead generation And so much more! About Caleb Johnson:  Caleb Johnson is a real estate investor based in Phoenix, Arizona. He started investing when he was 19 years old, and he owns Red Sea Capital, which operates in Arizona, New Mexico, Oklahoma, and is expanding to Texas. He focuses on 50+ unit apartment buildings, which he says are easier to manage due to economies of scale. Caleb emphasizes the importance of hard work and persistence in succeeding in the real estate business, and he advises that one should understand the challenges of a market before entering it. He currently works in asset management and engages in capital raising, but he has delegated the latter to others who specialize in it. Check Caleb Johnson on... Website: https://redseacapitalgroup.com/ Email: caleb@redseacapitalgroup.com     LinkedIn: https://www.linkedin.com/in/caleb-johnson-7b7300205/ Podcast: https://podcasts.apple.com/us/podcast/from-trial-to-triumph/id1640592078 Connect with Nico Salgado! Website: www.smallaxecommunities.com Facebook: https://www.facebook.com/nicosalgado456, Podcast: https://podcasts.apple.com/us/podcast/small-axe-podcast/id1528971543 LinkedIn: https://www.linkedin.com/in/nicosalgado456/ Spotify: https://open.spotify.com/show/6edqbvXc6JCXuSg2lbSJeD YouTube: https://www.youtube.com/@nicosalgado1753 Amazon: https://www.amazon.com/-/es/dp/B08K4T9YTH

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Nathan Barry, founder & CEO of ConvertKit. Nathan started ConvertKit 10 years ago and has since grown it to one of the largest creator-driven newsletter platforms in the world. On top of running an 8-figure business, Nathan's a consistent creator who writes several newsletters, including a new paid newsletter. In this episode, Nathan talks about the state of creator-driven newsletters today and how creators can build—and are building—massive  6-to-7 figure businesses on the backs of their newsletters. We also discuss: how Nathan thinks about paid newsletters and his publishing strategy (1:09) 3 things he sees the most successful newsletter operators have in common (12:00) what the ConvetKit Creator Network is and how it's helping Creators grow & monetize (20:33) how Nathan believes newsletter operators can grow & monetize most effectively (26:36) ....and much more! You can find Nathan Barry on Twitter, and Louis is at @louisnicholls_ . Other links mentioned:  ConvertKit Nathan's Paid Newsletter The ConvertKit Creator Network Upscribe by SparkLoop

Today, Jim, John, and Lonaiah return with more information on the tensions surrounding Israel's borders. News this week features concerning events occurring in Minnesota's government, the growing concern at the nation's southern border, and Tucker Carlson's departure from FOX. Listen to hear all topics discussed! // SOURCES: MN Senate Passes Bills:  https://www.mprnews.org/story/2023/04/21/minnesota-senate-passes-transgender-protections-abortion-refuge-bills Legitimize Pedophilia Language:  https://alphanews.org/dfl-wants-to-strike-anti-pedophile-language-from-state-statutes/ MN Censoring Hate Speech:  https://rumble.com/v2klq5y-democrat-state-rep-wants-a-state-run-database-to-track-your-speech.html?utm_source=Wake+Up+Right&utm_campaign=7dce3b2e77-EMAIL_CAMPAIGN_3_21_2020_15_52_COPY_01&utm_medium=email&utm_term=0_7abe0cb409-7dce3b2e77-383890904 MN For Sale:  https://www.americanexperiment.org/minnesota-for-sale-the-silicon-valley-connection/?utm_source=ActiveCampaign&utm_medium=email&utm_content=Think+About+It+-+Lower+test+scores%2C+more+graduations&utm_campaign=Think+About+It+4%2F25 Democrats Introducing Legislation on Vulnerable Illegal Aliens: https://www.foxnews.com/politics/illegal-aliens-lgbtq-non-english-speakers-may-not-detained-democrats-new-bill Gov't Involved in Children Human Trafficking: https://www.foxnews.com/politics/whistleblower-tells-congress-that-govt-delivering-migrant-children-human-traffickers Fed-Funded Child Trafficking: https://conventionofstates.com/news/cos-endorser-james-o-keefe-uncovers-federally-funded-child-trafficking Biden Penalizing Homeowners with Good Credit: https://freebeacon.com/biden-administration/homebuyers-with-good-credit-could-pay-to-boost-black-homeownership-under-biden-rule/ Biden Preps for Surge at the Border:  https://freebeacon.com/biden-administration/biden-admin-preps-for-surge-in-border-crossings-as-restrictions-set-to-end/ Total Amount of Illegal Aliens Under Biden: https://www.prnewswire.com/news-releases/fair-analysis-4-9-million-illegal-aliens-have-crossed-our-borders-since-president-biden-took-office-301606980.html Illegal Aliens Under Trump:  https://www.cato.org/blog/president-trump-reduced-legal-immigration-he-did-not-reduce-illegal-immigration Tucker Carlson:  https://www.theblaze.com/news/tucker-carlson-ousted-at-fox-over-speech-stressing-the-importance-of-prayer-says-insider // STAY UP TO DATE: www.thefinalhourpodcast.com Instagram: @thefinalhourpodcast

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Justin Moore, founder of the Creator Wizard newsletter. Justin's creator journey started back in 2009 with a YouTube channel. Since then, he's built a successful business as a Sponsorship Coach, backed by his rapidly-growing Creator Wizard newsletter where he shares weekly sponsorship opportunities with over 22k readers (his list has doubled in size since the time of this recording!). In this episode, Justin shares why and how he started Creator Wizard—and how it's a LOT different today than just a few years ago when he began. We also discuss: how he's using backend offers to monetize his newsletter (5:09) the lesson he learned from losing 30k subscribers (15:10) key growth levers Justin's used (19:40) how he 5x'd newsletter subscribers in a year (22:25) why Creator Wizard's referral program has worked so well (26:18)   the returns Creator Wizard is seeing in paid growth (29:30) what he'd do differently if he started over today (35:00) his advice to newsletter operators monetizing with sponsorships (39:00) ....and much more! You can find Justin Moore on Twitter, and Louis is at @louisnicholls_ . Other links mentioned:  Creator Wizard Creator Wizard on Twitter Upscribe by SparkLoop

“Product-led content is any type of content that strategically weaves a product or a service into the story, and uses it to illustrate a point, solve a problem, or help the audience accomplish a goal.”Welcome to another episode of The SEO Growth Podcast! This time, we speak to Dr. Fiorenza Dossetto, Brand and Editorial Lead at ActiveCampaign Postmark, about the importance of creating product-led content that successfully showcases your product without sounding too “salesy”.Dr. Fio shares the importance of weaving a narrative around your product in a way that feels relevant and valuable to your audience, as this ultimately leads to more sign-ups and higher rates of customer satisfaction. She talks about how to create low-effort, high-impact content that aligns with your product, resonates with your audience, and helps them engage with your brand.Dr. Fio also shares her experience getting external SMEs for email marketing campaigns, and how service agencies can use case studies to create their own product-led content. Tune in to learn more about how to use product-led content to create a powerful story for your brand!In this episode, we talk about:Product-led contentStorytelling in content marketingSEO distributionTimestamps:00:01: Introduction[00:01:10] Understanding product-led content [00:03:37] Benefits of product-led content[00:06:23] Tips for creating product-led content[00:08:44] Mentioning products in shareable content: A controversial take from an SEO expert [00:10:22] Repurposing content[00:12:00] Creating content that's relatable[00:14:08] Common mistakes to avoid[00:16:12] Getting external SMEs [00:17:28] Creating product-led content: Tips for service agencies[00:19:24] Lessons learned from implementing product-led content at Postmark[00:21:03] How it impacts your marketing strategyAbout Dr Fiorenza DossettoFio (fee-oh) is normally quiet but can talk non-stop about product-led content, strategic thinking, and why em dashes are the best punctuation mark of all time. She works 4 days a week as the Brand & Editorial Lead at Postmark. She often uses her Fridays to write ContentFolks, a content marketing newsletter that is a blend of sticky notes, big content ideas, and small practical examples.Connect with Dr Fiorenza Dossetto on LinkedIn: https://www.linkedin.com/in/fiorenzadossetto/ Listen to our most popular episodes: A Content System Beats Content Ideas, with Brad Smith @WordableHow to create a company culture that puts you ahead of the pack, with Adam Harris @Cloudbeds How Typeform's Branding Experiments Guided its Content and Product Strategy, with Alex Antolino @Typeform Join the Flying CatsStill feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change

Hoy tenemos un episodio de esos que tanto os gustan, un preguntas y respuestas en el que voy a intentar responder al máximo número de preguntas. Sé que algunas se quedarán en el tintero, ya que tengo una lista enorme que voy acumulando, pero seguiremos haciendo estos episodios de vez en cuando para resolver todas vuestras dudas. ---------------------------- En el episodio respondo a las siguientes preguntas: ¿Es muy importante tener un feed bonito? ¿Cómo crear Storytelling? ¿Cómo conseguir seguidores para mi cuenta? Preguntas que me ayuden a crear contenido específico ¿Qué web de marketing nos recomiendas? ¿Qué plataforma de email marketing usas tú? ¿Qué es lo más importante para ti para empezar un negocio online? ---------------------------- Aquí puedes leer las notas al completo.  ---------------------------- Recursos mencionados: "Storytelling Party" - Un RETO online GRATUITO para ayudarte a encontrar lo que hace ÚNICA a tu marca e incorporar el storytelling a tu contenido. Disponible hasta finales de abril Método FAV - Programa para aumentar tus ventas mensuales, incrementar tu facturación y hacer lo que te dé la gana con los beneficios. Consulta toda la información aquí. Las marcas mencionadas que están trabajando bien la estrategia Cocokind y Saigu Cosmetics Reseller español de Active Campaign, Wildmail. Episodio 90: Por qué todo emprendedor debería conocer el movimiento "Built in public" (con Benji Martínez) Episodios de interés: Episodio 009: La importancia de trabajar tu lista de email Episodio 021: Cómo evitar agobiarte con tu estrategia en Instagram Episodio 024: Cómo hacer un análisis global de tu negocio Episodio 031: Por qué necesitas crear contenido más específico (y cómo hacerlo) Episodio 037: 4 tácticas para hacer crecer tu lista de emails Episodio 052: Esto es lo que haría si tuviera que posicionar mi marca personal desde cero Episodio 056: Diferentes formas de añadir emoción a tu contenido (y por qué deberías) Episodio 079: Cómo utilizar con éxito el email marketing en 2023: guía para empezar desde cero (con Javi Pastor) Episodio 083: ¿Qué hacer cuando estás bloqueada sin ideas de contenido? - Preguntas y respuestas ---------------------------- Información de Contacto: Sígueme en @soypatriciamarra, ¡estoy deseando conocerte! ¿Quieres saber cómo más puedo ayudarte? Descubre mis servicios, programas y membresía en www.patriciamarra.com 

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jason Woodruff, creator of The Pour Over newsletter. Jason started The Pour Over as a news-based but "Christ-first" newsletter. Their mission is to provide unbiased, non-partisan news. Jason shares how he struggled through slow growth and missing growth goals to now reaching over 350k inboxes. In today's episode, we discuss: how they grew to 350,000 newsletter subscribers what Jason would do today to grow a newsletter from scratch the platforms they're investing in paid growth ....and much more! You can find The Pour Over on Twitter, and Louis is at @louisnicholls_ . Other links mentioned:  Podletter The Pour Over on Instagram

En el episodio de hoy vamos a abordar temas que aún no hemos tocado, y contamos con un invitado muy especial, Benji Martínez. Benji forma parte del equipo de Growth de Wild Mail, el reseller más grande de ActiveCampaign del mercado hispanohablante, y Wildmetrics, un SaaS de métricas para analizar el customer journey de negocios SaaS B2B.   Además Benji tiene una trayectoria muy interesante en su propio camino como emprendedor, trabajó 5 años como consultor de negocios y marketing con clientes de todo tipo y luego pasó a liderar el equipo de Growth de Wild Mail y Wildmetrics generando un incremento de los ingresos mensuales muy importante.   También es creador y presentador del podcast Métricas Al Desnudo, donde inspira a otros emprendedores y startups a emprender de una forma más consciente, compartiendo las historias, éxitos y fracasos de los invitados, y poniendo especial énfasis, en las métricas de sus negocios.   Hoy viene al podcast para darnos una perspectiva diferente de cómo se crea y se desarrolla un negocio, basado en un software o herramienta desde cero y cuáles son esos puntos clave para conseguir crecer tu emprendimiento. ------------------------- En el episodio de hoy hablamos sobre: La historia de Benji: cómo empezó y qué fue lo que le impulsó al éxito En qué consiste Wild Mail y Wildmetrics Cuáles son las claves que han permitido conseguir ese crecimiento en Wild Mail y Wildmetrics Cómo cuidar a los partners y crear una buena relación con ellos Errores que puedan servir de aprendizaje en el futuro Cómo manejar la frustración en nuestros emprendimientos  Qué es el concepto "Built in public" ------------------------- Contacto del invitado: Puedes encontrar a Benji como @metricasaldesnudo en Instagram y como MetricasAlDesnudo en YouTube.   ¡Echa un vistazo a WildMail - www.wildmail.io/es  y descubre todo lo que puede hacer por tu negocio! ActiveCampaign para empresas Españolas con sede en España Tendrás soporte premium y en español Herramienta de analítica gratis y cursos incluidos   ---------------------------- Información de Contacto:   Sígueme en @soypatriciamarra, ¡estoy deseando conocerte! ¿Quieres saber cómo más puedo ayudarte? Descubre mis servicios, programas y membresía en www.patriciamarra.com 

Newflash: You're probably not emailing your list enough!In Q4 of 2022, Jess Campbell, founder and principal at Out in the Boons, wrote over FOUR HUNDRED emails for nine campaigns! As you can imagine, she learned a lot, and she's here today to share the nuts and bolts of email marketing - from coming up with creative subject lines, to personalizing and segmenting your email content.While most nonprofits are emailing their lists one or two times a month, Jess says we need to be more consistent. I have no doubt this episode will inspire you to rethink your email strategy.In This Episode:Why we need to be more consistent with emailing our lists (and 1-2x per month is not enough!) Jess aims for three emails a week for each of her different audiences.How emailing your list more often can actually lead to a healthier list, more open rates, more clicks, and more engagement.Jess's origin story of falling in love with nonprofit fundraising, and the “slap in the face” moment that inspired her to launch Out in the Boons.Why shorter subject lines (with an emoji!) tend to have higher open rates.The industry standard benchmarks for open rates across all nonprofits and the best cadence for structuring a welcome sequence.How to convert your social media followers to join your email list (because the people who are paying attention to you across different channels are your most engaged supporters)Resources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.Learn more about Jess's company, Out in the Boons and DM her on Instagram at @outintheboons_. She is also on TikTok and LinkedIn.Jess and I recommend email platforms like Flodesk, ActiveCampaign, and ConvertKit. You can get better conversion rates and inbox placement by using Klean13, a list hygiene software.What if you could grow your email list with passionate supporters ready to rally behind your mission? My bestselling course, Grow Your Supporter List, is on sale for 20% off, just for podcast listeners. Enter code PODCAST at checkout and learn how to launch two social media ad lead generation campaigns in an hour! This offer is valid through April 30, 2023.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

"We've started a Global Payroll-themed talk show, which is a video-first podcast. We invite guests on the show, we interview them about topics that are relevant to global payroll leaders—as a way to build a relationship with them and to learn about our market through them, basically."Welcome to another episode of The SEO Growth Podcast! This time, we spoke to Sam Morris, Head of Marketing at Payzaar, about his experience using video content to generate leads for a niche market. Sam shares his experience in marketing to the global payroll function, a niche market within payroll HR managers, and how their career trajectory impacts their pain points. He discusses the importance of understanding where your niche market lives online and how video content can help bridge the communication gap.This episode also explores the potential impact of technology on the future of work and how to prepare for it. Tune in to find out how you can target a niche audience, even while under-utilizing LinkedIn!In this episode, we talk about:Global payroll marketingDemand generationBuilding relationships with contentTargeting niche audiencesTimestamps:[00:00:01] Introduction[00:02:04] Understanding the career trajectory of a payroll professional[00:03:04] Selling to a niche market: Lessons from a global payroll company[00:08:59] How a company is using video content to reach their ICPs[00:11:25] Prioritizing accounts for guest selection[00:12:44] Using podcasts to create content and learn about your market[00:14:33] Building relationships and generating leads through podcasting[00:16:53] Learning about your market through video content and lead gen[00:20:53] Emerging technology and the future of workAbout Sam MorrisSam Morris is a SaaS marketing leader and lead generation expert. With experience in video content, digital events, and podcasts, he helps Payzaar learn about its market through engaging content that challenges him to get creative. Connect with Sam Morris on LinkedIn: https://www.linkedin.com/in/smorrisrosenstein/ Listen to our most popular episodes: A Content System Beats Content Ideas, with Brad Smith @WordableHow to create a company culture that puts you ahead of the pack, with Adam Harris @Cloudbeds How Typeform's Branding Experiments Guided its Content and Product Strategy, with Alex Antolino @Typeform Join the Flying CatsStill feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change

One of the biggest appeals of digital course business—aside from showing up for work in your sweat pants—is that it takes very little cash to get started. You don't need to save for years, or wine and dine angel investors, or wait for an inheritance to land in your bank account. You can get started right now, today, with nothing more than a few dollars shaved off your household budget. That's what bootstrapping is all about, and in this week's episode of the Tiny Course Empire podcast, I'll share how I bootstrapped my own startup, and the steps you can take to do the same. Prefer a transcript? Here you go! What you'll learn in this episode: The only two things you must have to start an online business Why bootstrapping is about more than just finding the money to get started One “rule” that will keep your finances in check The one thing I recommend investing in, right from the start Resources mentioned: Six-Figure Systems is my monthly program where I help you plan, build, and grow a six-figure online business. Start your $7 trial today and see everything that's included. Shopify offers an e-commerce platform for sellers of both digital and physical goods. Active Campaign offers a low-cost “lite” plan for email marketers just starting out. ConvertKit lets you get started for free. WordPress is the only website builder I recommend (and it's free). PayPal is the best choice for payment processing when you're brand new. Grit is Angela Duckworth's book about what makes some people more successful than others. Fiverr is a marketplace for service providers, and it's a good place to earn your startup funds. Upwork is another marketplace for freelancers in any niche. Facebook Marketplace is where to list those unneeded items that are taking up space in your home. OfferUp is an app that connects sellers to buyers. Lynn Terry is at ClickNewz.com. AWeber was the first email marketing platform I used, and they're still a good option for simple lists.

Tyler Basu is a content marketing consultant who helps entrepreneurs create short and long-form content to drive awareness and convert leads into qualified buyers. "It's the long-form content that's going to turn them into a much more qualified lead and a qualified buyer. I heard not too long ago, there was a survey done on business owners that were selling a high-ticket product or service and they dug into how much time did somebody actually spend consuming your content before they bought. And the answer was something like 7 hours." Unlock the power of content marketing with proven strategies to help you reach your goals! Tyler Basu was determined to find a way to cut through the noise and get the attention of strangers. He learned through research and surveys that high-ticket buyers spend about 7 hours consuming content before buying. He realized that in order to build trust, longer-form content was necessary instead of simply running ads and hoping for the best. So he created helpful and free content that would provide value, build trust and loyalty, and ultimately turn strangers into qualified buyers. Tyler's story is an inspiring example of how determination and hard work can be successful. In this episode, you will learn the following: 1. How to Cut Through the Noise and Increase Qualified Leads 2. The Benefits of Paid Workshops Over Webinars 3. Strategies for Creating Effective Workshops Find out more about Tyler: https://tylerbasu.com/group Join the Influence And Scale Community, a private Facebook Group for content creators and entrepreneurs that want to learn how to create educational content to attract and retain more clients for their business. Other episodes you'll enjoy: Maximizing Relationships: The Non-Hustle Approach to Real Estate Investinghttps://paulcopcutt.com/episode104/ Real Estate Investors – Unlock Low Cost Marketing Strategies https://paulcopcutt.com/episode103/ Great Real Estate Investing Content Marketing on a Budget https://paulcopcutt.com/episode102/ Connect with me:  Instagram: https://www.instagram.com/paulcopcutt/ Facebook: https://www.facebook.com/paulcopcutt/ YouTube: https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw Twitter: https://twitter.com/paulcopcutt LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/ Loved this episode? Please leave us a review and rating. Chapter Summaries: [00:00:00] When you're trying to drive awareness and get the attention of a stranger, your best chance is having short form content. Once somebody knows you, it's the longer form content that's going to turn them into a much more qualified lead and a qualified buyer. [00:02:25] In terms of attention spans when it comes to delivering content, how much is too much? How much before you start to lose people? And is there a certain length? [00:07:49] One of the things that people need to consider if they're running a free workshop versus a paid. Show up rates for paid workshops are as high as like 80, 90%. With free webinars, it's still like in most cases somewhere between 30% to 50% show up rate. [00:10:54] With webinars, the strategy is that it's going to be informational at first and then shift to a pitch. I've seen much higher conversion rates from a paid workshop to somebody to book a call if they're interested in becoming a client. [00:13:46] Some of the most common mistakes are like over sharing too much content. Another mistake is not validating the topic. Before you even consider going down the road of automating it or selling a recording, just do it live. [00:16:19] I'm actually learning a lot from Ryan Moran right now. My wife and I are considering creating physical products for early childhood educators for her market. What is your favorite business book or podcast? [00:17:14] I've been sticking to the same tech stack for a while now. I use ActiveCampaign for email marketing, thrive Themes for websites, and funnels. Do you have a favorite new apart from Chat GPT?   When you're ready here is how I can help you; Work with me and my team on defining and growing your personal brand and building your business. Let's set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb

In this episode, Laura and Shawne explore the role of tech and a successful nurse coaching practice!Shawne is a Nurse Coach based in the Greater Seattle area in Washington State. She is a jack-of-all-trades - She coaches life, wellness, business, and everything in between! She is a fellow podcaster and does some work within organizations. She is a Co-Instructor with The Nurse Coach Collective. She is an expert at helping nurse coaches navigate technology when starting out in private practice. And finally, she is just super passionate about helping everyone around her create a life and/or practice that is heart-centered and aligned with their authentic self.Website / Social Links:Website: https://www.alignwellco.comInstagram: https://www.instagram.com/nursecoachshawneFacebook: https://www.facebook.com/nursecoachshawneFacebook Groups:https://www.facebook.com/groups/nursecoachtechsupporthttps://www.facebook.com/groups/heartalignedhumans[02:02] Shawne dives into the perks of using technology in her coaching practice[04:00] What is the bare minimum?[06:01] Nursing versus coaching[11:52] It's a mindset thing[15:04] Tech trauma? Is that a thing?[18:47] Using tech as an excuse[23:12] Active Campaign[26:15] Being a good beginner and learning a new skill[28:30] Shawne's membership - Nurse Coach Tech Support[32:09] Tech is a great tool to use for your business[34:27] Overcoming technology barriers and finding what is fun[38:14] Laura buys a new computerMake sure to subscribe, rate and review our podcast! Join our Facebook group HERE You can check us out on Instagram @successful_nursecoachesPurchase workshops and get free resources on our website www.thesuccessfulnursecoaches.comIf you are a nurse looking to become certified we recommend: www.thenursecoaches.com

According to Demand Sage, there are 4.37 billion email users in the world as of 2023. That number is expected to climb to 4.6 billion by 2025. Email marketing has a return on investment (ROI) of $36 for every $1 spent. If you are struggling to sell your toy or game product and you haven't considered email marketing as a way to make it happen, then you're likely leaving sales on the table…or in the inbox.During today's podcast episode, you'll learn about how you can use Connection Campaigns, Promotional Campaigns, Abandoned Cart Campaigns, and ReEngagement Campaigns to sell your toy or game product. The key to using email is great subject lines and even better storytelling. If you don't enjoy writing emails to your customer list…your customer probably doesn't enjoy reading them! Let's fix that in 40 minutes with my latest audio masterclass, The Art & Science of Successful Toy Biz Email Campaigns. This masterclass includes a free resource and book recommendation to further your learning on the topic. You can find both at thetoycoach.com/169EPISODE CLIFF NOTES:This month has been extremely busy here at the Toy Coach headquarters…find out why. [0:32]Find out why you shouldn't rely on social media to generate sales. [11:58]What is a CRM? [10:00]The new most important thing you should be doing with your email list that your CRM can help you with. [14:08]How to figure out the value that your email brings to your email list. [18:16]The most important thing you should research when choosing a CRM [22:00]Why promotional campaigns should be seasonal and how to make them the most effective. [26:34]The POWER of POWER words in your toy marketing, plus examples of them in use. [31:25]An example of one of my highest-performing emails with a great subject line and a well-told story connected to a call to action. [36:10]Where to go to continue your learning on this topic! [38:32]MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at https://www.thetoycoach.com/169 TCA Self Study is now open for enrollment. Click the link below to learn more!https://www.toycreatorsacademy.com/selfstudy

Meet Sandeep John, Director of DemandGen at Outplay, as he chats about turning branding campaigns into successful lead generation machines. Sandeep discusses the importance of branding in building demand and shares insights on his background in sales and marketing.Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywherePrevious guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @Haus of Bold, Emilia Korczynska @Userpilot, Brooklin Nash @Beam, Nick Warren @Alyce, Steffen Hedebrandt @Dreamdata, Vuk Vukosavljevic @lemlistFarzad Rashidi @Respona, Andrea Skarica @Mixmax, Ashley Levesque @BanzaiListen to our most popular episodes: A Content System Beats Content Ideas, with Brad Smith @WordableHow to create a company culture that puts you ahead of the pack, with Adam Harris @Cloudbeds How Typeform's Branding Experiments Guided its Content and Product Strategy, with Alex Antolino @Typeform Join the Flying CatsStill feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change

El email marketing consiste en comunicarse con correos electrónicos a una base de datos de contactos, como pueden ser los clientes potenciales o leads. Se considera una estrategia de comunicación digital y es un canal del marketing directo. En este episodio conoceremos cómo funciona y cómo empezar a utilizarlo, especialmente para el modelo B2B, de la mano de Juanjo Amengual, que es consultor especialista en marketing, ventas y desarrollo de negocio, con más de 25 años de experiencia. Además es especialista en marketing B2B, en LinkedIn marketing y en automatismos en marketing. “El email marketing no es una finalidad, es un canal de comunicación para fidelizar, captar clientes a largo plazo e ir impactando a los consumidores con contenidos relevantes, o incluso vender”, enseña nuestro invitado, y destaca que “el email marketing juega un papel importante para que los clientes se sientan atendidos por la marca”. Asimismo, el email marketing forma parte de un proceso en el cual nosotros debemos “impactar a un posible comprador” para que, ante su necesidad, “piense en nosotros porque ha visto un correo”. El email marketing sirve tanto para el modelo B2C como para el B2B, y hasta el B2B2C. “Tenemos que tener en claro que el consumidor B2B también consume a través del móvil”, recalca nuestro invitado. Sea cual sea nuestro cliente objetivo, siempre tenemos que tener una estrategia para el mismo. “Para el email marketing, primero establecemos una hoja de ruta. Jamás hacemos un plan de acción sin haber analizado por lo menos algo con el cliente. Lo que solemos analizar es cuál es nuestra diferenciación como empresa, por qué nos comprarían a nosotros, cómo exponenciar las fortalezas y la diferenciación”, relata nuestro especialista. Seguido a eso, debemos definir nuestro Buyer Persona para luego fidelizar a nuestros clientes y evitar que se vayan. “Para la fidelización de nuestros clientes, hay que hacer un buen marketing. Hay que trabajar el producto, el cliente, hay que segmentarlo y hacer un plan de activación y ahí va el email marketing. Y en cuanto a la captación tendremos que trabajar mucho con el inbound, es decir, definir en ese plan de marketing cuáles son las necesidades reales de nuestro target”, desarrolla Juanjo, y puntualiza: “Los clientes que nos conocen son con los que podemos crecer más fácilmente, porque nada más necesitamos entrar a veces en contacto con ellos, ver si necesitan algo e intentar generarles demanda”. Para Juanjo, el email marketing “no es enviar un email, sino que es captar el dato del cliente”. Teniendo esto claro, no tenemos que desestimar nuestra base de datos y siempre hay que trabajarla para que no quede desactualizada e ineficaz. “Un proceso interesante que se recomienda en email marketing es una limpieza de lista. Los usuarios que no abren tus correos hay que sacarlos. Los guardas para hacer remarketing pero no conviene volver a comunicarles nada”, afirma Juanjo, y opina que “es mejor tener pocos que reciben tus correos, pero que sean de calidad”. Según nuestro especialista, “un cliente que no factura no es beneficioso” y además nos “genera más problemas para el resto de la operatividad”, por lo que “hay que enfocarse en las personas que sí van a crecer” junto con nosotros. En el email marketing hay que tener en cuenta dos cosas importantes. Una es la técnica y otra es el copy. “Una sin la otra no va”, asegura nuestro invitado. Tenemos aproximadamente 8 segundos para captar la atención de esa persona que está ocupada, con lo cual “debemos ser breves en nuestros correos”. Conocer el canal adecuado para nuestro público también es un aspecto esencial para no fallar en nuestra estrategia, y para elegirlo tenemos que saber dónde está nuestro cliente y cómo llegamos a él. “WhatsApp es demasiado directo. El email posiblemente es el modelo adecuado para mantener una relación, aunque no siempre es bueno vender por ahí”, aclara Juanjo.    Por otro lado, en el email marketing hay que trabajar la parte técnica. “Cuando el usuario confirme la suscripción a la lista, tenemos que ser capaces de que además confirme que ese correo es bueno para que volvamos a comunicarnos con él. Y eso es para que le llegue a la carpeta adecuada y no vaya a spam. El doble opt-in es un proceso un poco más complejo, pero los clientes llegarán. Pero para enviar un mail yo no me arriesgaría a enviar a gente que no ha puesto el doble opt-in, que es la manera técnica de saber que esa persona que ha recibido un email tuyo quiere seguir recibiéndolo”, describe nuestro especialista. “Como marca no me atrevo a hacer spam, que es enviar a alguien algo que no te ha pedido y que no le interesa, porque eso es fastidiar tu marca y tu dominio, porque cuando envías con ese dominio estás en listas negras y no llega esa propuesta”, advierte nuestro invitado. Para hacer una mejora de “entregabilidad”, Juanjo aconseja escoger un proveedor de Estados Unidos, ya que “nos da una cierta protección de los datos”. Finalmente, para que el email marketing sea aprovechado al máximo existen herramientas, como ActiveCampaign, que identifican el IP con el email. “Entonces una vez que una persona entró a nuestra plataforma y quiere recibir nuestros correos, lo identificamos con un IP”, comenta nuestro especialista. Nos informan cuándo ese usuario entró a nuestro sitio y podemos determinar qué acciones automáticas llevar a cabo. “Lo primero es segmentar a ese usuario, lo segundo es enviarle información de su interés y lo tercero es generar el automatismo”, remata Juanjo. Página web: www.b2bpro.es Youtube: Juanjo Amengual LinkedIn: Juanjo Amengual TikTok: @juanjoamengual

Black. Queer. Fur Baby Obsessed. Kronda is the CEO and Founder of Karvel DigitalAfter getting fired from her one and only tech job for 'culture fit', she started Karvel Digital making $500 websites. She raised her prices but realized too many clients thought website = marketing. After flipping back and forth from done-for-you services to coaching business owners on how to use content marketing, she finally realized clients need both.Today she's a Certified Automation Service Provider™ who helps clients make sure that no lead slips through the cracks and that every piece of email marketing content you create is used to its fullest potential. With their signature service, CRM to Sales, Kronda and her team help their clients turn Active Campaign into a sales engine that helps their clients save time and increase revenue.She spends the rest of her time with her wife, 2 cats, and their 5-year-old supermodel Vizsla who runs their lives. Learn more about Kronda here!InstagramLearn more about Path to Podcast Success here!

Gomada co-founder Julian Schaaf explains how he gained 300 sign-ups in a year via content distribution, operations, and testing strategies. He discusses hiring, wrong SEO hypotheses, and prioritizing customer feedback.Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywherePrevious guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @Haus of Bold, Emilia Korczynska @Userpilot, Brooklin Nash @Beam, Nick Warren @Alyce, Steffen Hedebrandt @Dreamdata, Vuk Vukosavljevic @lemlist, Farzad Rashidi @Respona, Andrea Skarica @Mixmax, Ashley Levesque @BanzaiListen to our most popular episodes: A Content System Beats Content Ideas, with Brad Smith @WordableHow to create a company culture that puts you ahead of the pack, with Adam Harris @CloudbedsHow Typeform's Branding Experiments Guided its Content and Product Strategy, with Alex Antolino @Typeform Join the Flying CatsStill feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change

“[For] some clients who have not necessarily reinvented themselves yet–the experiences that we've experienced in the past need a facelift…” Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. As the VP & Co-Founder at Ice Cream Social, Ashley has over 17 years of experience specializing in marketing strategy, execution, and collaborative efforts. She is a proponent of the importance of word-of-mouth marketing in today's digital age. Across her tenure in the field, Ashley has held nearly every role in the digital marketing space, giving her unmatched expertise in customer acquisition and email, search, and content marketing. Questions and topics we covered include: How Ashley's love for video games got her into the world of digital marketing. Some of the career paths available for digital marketers today (intrapreneur, entrepreneur, and solopreneur). What are most event marketers doing wrong in their marketing strategies? The best ad placements to consider in 2023. Why all event marketers should be learning how to use SMS messaging tactics. How to use your CRM platform to optimize your messaging and effectiveness across channels when promoting events. Is it possible to fast-track the growth of a startup? The secret to creating an “always full” sales pipeline (channel sales and partnerships). And more! Skip the intro: 00:04:41 You can say hello to Ashley here - https://www.linkedin.com/in/ashcline/ Visit her website - Ashleyncline.com If you want to connect with me on LinkedIn - www.linkedin.com/in/kennysoto Thinking about updating your Martech stack this year? Check out ActiveCampaign! I've also used them in the past and they have an amazing platform for anyone who needs to level up their email & SMS automations - https://www.activecampaign.com

It's no secret that email marketing offers the best ROI (return on investment) for your promotional efforts. But did you know there's a way you can earn even more from your email list… without mailing more often (although you certainly can) while serving your subscribers better using tools you already have That's what segmenting your email list is all about, and it's a technique every business owner can master. On this episode of the Tiny Course Empire podcast, I'll share some easy segmentation strategies you can use starting right now, as well as tips for getting started. Prefer a transcript? Here you go! What you'll learn in this episode: Four reasons you should be segmenting your list (hint: it's all about serving your subscribers better) Eight common segmentation strategies to use Tools that make segmenting your list easier Five ways I segment my list every single week How to get started with list segmenting today Resources mentioned: Six-Figure Systems is my monthly online business training. Join 600+ entrepreneurs just like you for only $7 for your first week, and let's create a profitable business you love. Active Campaign is my email marketing platform of choice. ConvertKit is another popular solution. Debbie Gartner blogs about home decor at TheFlooringGirl.com. She also teaches about SEO, affiliate marketing, and blogging. Karon Thackston teaches copywriting and other online business skills at MarkeingWords.com.

Today we are looking at how to stand out. There's a lot of ways but none of them work unless you have authenticity. How can you communicate with personalization and authenticity? Let's find out.Jesse Stein is a experienced tech entrepreneur, having founded Audience.co, SportsMemorabilia.com, Triton Academy, DietSpotlight.com and more.Three Things You'll Learn in This EpisodeLearn how handwritten notes reach your audience.How do you get people's attention?Authenticity always works best.ResourceCheck Out AudienceReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up, ladies and gentlemen, welcome another episode of the real estate marketing dude podcast. That's what we're gonna be talking about today is standing out and being a little bit different. And our guest today, actually, I can pitch to be on the show all the time, like people are always gonna be on the show. Most people want to sell their shit. But this dude actually sent me an video specifically to me via email, which got my attention, which then we're talking now and we're on the show, because otherwise I wouldn't have looked at it. And it was how he was communicating with me that really got my attention. And I'm like, Oh, shit, this is great. But guess what, he did it on a video. A lot of people send pitches here all the time. And okay, we'll do it through text based email. And then it's the same thing. It's almost like you feel it. It's a regurgitated copy and paste email from some kind of podcast booking agency that always reaches out to me and says, Oh, I have a new guest for you, blah, blah, blah, I'm like, your This isn't authentic. It's Bs, and most of them I delete. But this dude gets a does a video, even trust me by first name, because Hey, Mike, I know, I really want to get on your podcast I've shown us he walked me through his product and all the stuff that he has in his place. And it was engaging. And because he did that, I was like, dude, let's do that show. Otherwise, we might not have done the show. So what we're gonna be chatting about today, is that how do you get people's attention that are trying to stick out? And how do you do that in marketing? How do you do that in real estate? Through digital through direct mail, personalized direct mail, but at the end of the day, here's what works guys. I don't care what the hell you're doing authenticity, authenticity, people feeling like you're one on one communication, people feeling like you're just the only one they're gonna get attention to. So that's exactly we're gonna chat about. So without further ado, I want to introduce the CEO of audience.co. Mr. Jesse Stein. How're you doing, buddy? Great. Thanks for having me. Mike. You want to tell everyone a little quick intro? Who are you? What do you do? What is audience and I got all kinds of questions for you. Yeah, so I started audience bout four years ago, we've been selling in earnest for two years we've got now 1000s of real estate agents on the platform. I started a company called sports memorabilia.com. I bought that as a raw domain in 2005. And with a team of people eminently smarter and more talented than me, which is a common theme in my career. We built it into the biggest autograph store on the internet, a top 500 internet retailer ended up selling it to fanatics. But one of the ways we grew it was through handwritten notes. And we sent handwritten notes to customers. And we realized that the clients that received notes, spent more money with us left better reviews, referred more business, they were easier to deal with. There's just a virtuous circle to sending handwritten notes. But there was no scale to the process, because we were having contractors, people in our warehouse assistants writing the notes, so there was no scale, the handwriting was often terracing. And there was no way to run campaigns, there was no way to really follow up and figure out, you know, when was the last time I sent to notes, a trigger note to and so forth. So I was kind of waiting for someone to do it. And all I kept getting in my physical mailbox, were notes that pretended to look handwritten, but really weren't. I'm sure all of us have received those notes. And I just noticed that the mail that was arriving into my physical mailbox was not making it to my kitchen counter consistently. So we went out, I hired a software engineering team. And we built this incredible software. And we have these amazing robots. And what we did was because of my backgrounds in digital marketing, I got started in digital marketing in 99. Actually, that's when I started my first online retailer, and learn how to build sales funnels and websites and learn how to buy online media and all that way back in the early 2000s. And have built that over time. So I always knew that audience would be a combination of handwritten notes with digital marketing follow up, because when you send the note, that's great. But now you need to follow the user journey, right? You need to follow that prospect on his or her journey from the note all the way through to online so from the mailbox to the inbox, and so what we've builtIs this company where we've optimized every facet of the note itself. So it's on a fixed stock card, it's a bifold. Note, what we do is we create a beautiful graphic for the front of the note, we have a whole graphics team all unique graphics, what we do is optimize for the chances that people will keep and display the note because that homeowner probably isn't interested in listing his role right then and there. But when they are your top of mind, and the key is to get them to keep it that's why we do a bifold. Note, every character of every note we do is written with a real pen by our handwriting robots that use the same pressure slant and flow as a human. They write in 15 Different fonts, they're super cool to look at. They vary up the left and right margins, they even do synonym replacement. So two neighbors in a building or block can hold up notes they got from us. And they look totally different. We do totally different graphics. So what happens is, and we even do a QR code sticker directly on the note. So what happens is it's all trackable. So people reflexively, because of COVID menus, they reflexively take up their phones, and they scan the QR code. And they don't even need to reach out to you. And it can go to a landing page of your of your choice. But what happens is, you the client, the real estate agent get pinged automatically when they scan it. And then what we do this is magic, we find all the accurate email addresses and social handles of everyone we send notes to, and then directly inside our app, it's as easy as clicking and you follow up by email, you follow up and connect with them on LinkedIn, and Instagram and everyone where else everyone knows marketing in 2023 is integrated multichannel. So you can't just do stuff in a vacuum. And so I saw our competitors out there, before I started the company, I saw that they were just doing the notes. And you know, they were naming the company is really old school things that had to do with, you know, handwriting and addresses and stuff. And I never saw it that way. I just see this as an outbound marketing platform. That's why we named it audience. And we also have beautiful maps feature where you can go right in, you can put an address in, and then you can do circle prospecting. And so we automatically detect, when you list or sell a home, we trigger an email to you click, and then you can find all the properties right around this home. So right now I just happen to be on the maps feature. And we found 309 properties around this property and Basking Ridge, New Jersey, and it's as easy as clicking twice. And then you trigger just listed just sold mailers in the form of handwritten notes to everybody around the property you just listed or sold. So we're about two and a half times the cost of printed direct mail. But we're about eight times the response just in the first 30 days. And then the half life on the ROI is really long, because people keep a display and what I mean by that is the agent will get we've worked with so many agents now and there's no no wonder that folks like Chris Heller are investors, Tom ferries an investor, we have all these super happy clients, you can go to audience.co Check out all the all the testimonials. But it's really you know, you talked about it earlier, Mike, it's about being consistently useful and adding value and developing expertise, authority and trust. So a lot of the note templates, we will hold template library, because we've sent millions and millions of notes. They're all about building expertise, offering offering analysis about the market. It's not our notes are not sell, sell, sell. It's delayed gratification. We're working with top agents who are not dabbling in real estate. They're not tau dippers, it's not a hobby. We're working with folks for whom real estate is a career. And so it's all about building that incredible foundation using the notes. And then the digital handshake of crossing over into digital. And it works like a charm. I love it. Suppose we talked about direct mail, my blog last week was about direct mail. So let's unpack this really quick. And let me tell you why it works. First off is i No one's in the mailbox anymore. That's why I want to be there. And he's talking about this from a cold lead generation perspective, which is great when I see it as as a warm, nurturing perspective, too. Because anytime you go handwritten, people know you went out of your way to go with it. Even if it's a machine do it. They don't know that but we do know the fake machines with the fake blue ink. And people know that that cats out of the bag now. So it's about it's no differently when you guys are on the show. And I tell you about video. No one listens to the content that comes out of the video, but they remember how you did the video. And this is the same exact concept, right? So you could get all kinds of different notes but only one of them are handwritten. So it's about sticking outbut more. So I like to personalization quite a lot, quite a bit.Makes a lot of sense. Now, people do save direct mail guys, I used to put my cartoon logo on my direct mail and the old people always save that, which is how we used to chase distressed properties. Back in the day, we used to chase development ops, and I put my little cartoon character at the top and everyone knows like, there's some suit different about this thing. I'm like, I know what the fuck it is. It's my cartoons. Everyone else has been professional. I'm sticking out with a cartoon character. And there's got to be that one thing that makes a difference. Sometimes it's the way you do things that people react to them, not what you do. All right? Personalization. This is no different than than being funny on video. Well, you're being authentic on direct mail. It's direct mail super effective. We have a whole suite of it in referral suite for that reason. But let's get into this. I liked the combo, but I want to unpack the direct mail first. So from a lead generation perspective, and when you're sending letters out to cold people you don't know, right? And if direct mail farming still works today, guys, yes, it takes a lot longer to use. But if you were to personalize your direct mail farming, my guess would be that you would increase your ROI quite a bit, because you're gonna get a lot more reaction to it. Is that basically what you're saying? Yeah, the handwritten notes? And how many do I have to send as a next question? Yeah, great question. So let me unpack that. So with respect to farming versus leaving, versus sphere nurture, so we do a lot of both. So agents all the time send over their sphere. And then we create a whole sphere nurture sequence. And we've even taught the handwriting robots, how to create beautiful, original line drawings. And so on the birthday, for example, I'm holding up a card right now a beautiful line drawing, we can create birthday gifts for folks in your sphere, we can create closing gifts, of course that are much more special than sending that candle or that bottle of champagne. Or the gift card. The gift card is the worst closing gift ever give you never give someone a gift that they could spend and forget about you give them a gift that they'll remember and put in their house every time they pass by it, they subliminally think of your name. Don't buy any more gift cards. Yeah, we automatically trigger on Line Draw original line drawings of the house that they just purchased. That's, that goes to them, for example. So we do a lot of sphere nurture. And we do a lot of geographic farming in terms of average notes per month, clients send roughly 300 notes a month, and they hit each household every other month. Now here's the key. Before we trigger a single note on behalf of clients, we laser target the leads. So we have a proprietary targeting database as well with 200 Plus filters. And so clients come in either just stunned because they come in and they just assume that they're all households are created equal, not at all for us, we take out a scalpel and get totally surgical with the lead generation. So they might say, You know what, I like this golf club course, but club that I only want properties on the course itself, owner age 50 plus equity level 30% Plus, want it so the COO was issued at least seven years ago. So we maximize the chances that that thing is going to be listed. And by the way, our platform is all around driving listings, of course, buyers result too. But everyone knows that he or she that lists persists. So this is all about listings. And then so we said it's kind of like three legs of the stool, you've got the targeting database. So we laser target the leads, and then you have the notes. And then you have the digital marketing follow up. And we've added a fourth leg, which is super cool. And so inside of the app that all of our clients get, you've got all that real time QR code alerts are in there. But also we've added something called Marketing growth engine, which is basically my 25 years of digital marketing background, the distilled reduction sauce of that. And what is it, it's a bunch of original content that is written specifically in the age of chat GPT because everybody can create anyone can create AI based content. These days, we've been using AI to create 10s of 1000s of articles across multiple websites for years now for two years, actually. And so we are able to create, let's say your real estate agent in San Diego, we populate your account with incredible articles with original photos and all you do is copy you click on the link we even include SEO attributes such as meta title, meta description, we even include answers on popular question and answer websites like Quora. So someone might be asking, What should I know before moving to San Diego? Well, you need to be the person to answer that. And so all you do is you go into our app, you copyIf you click on a link, it takes you directly to Quora, you click on respond, you paste and you post. It's as easy as that. And so and then we even include training. And this all comes with the product. And so we've got tons of training. For example, we did a whole objection handling masterclass with Chris Heller, who was, as many people know, the former CEO of Keller Williams, he was their number one agent worldwide. And he won the national objection handling contest. Well, nobody's ever captured content with Chris, at this level, there's drips and drabs of, you know, wonderful podcasts with people like you might, but no one's ever broken it down this way. And so we do that we have amazing content with top agents. And then I reveal all my hacks, anything you didn't know about skyrocketing growth on tick tock or SEO or email marketing, or how to drive more reviews, it's all in there. We also have a private Facebook group, and I do multiple webinars. So it's an integrated marketing platform. So let's get into the digital. You guys heard about the product, if you're interested in you can look them up after this. But I'm more interested in seeing how the digital ties in with the direct mail in this pace. And then I got a couple of other questions before that.So why doesthecompare it to, to me I would like to see like seller distress data in here. So we have a mutual friend named Dustin my business partner before we got on the show here. And you know, he's all about distressed data, right? That's what we do we create seller distressed leads to andI know these guys want to hear you said, Why would I send? I would go after like I look at this a seller lead gen 100% direct mail. There's a reason why investors still use direct mail because it works. The reason Realtors don't do is because it's expensive. But the reality is, is that people save these and people do save them in direct mail touch on the first instance is a great touch to break in the door of a distressed seller. Sowhy is that though?Yeah, well, it also depends on the piece like, it's gonna get open, if it has an envelope like ours with real handwriting and a real 62 cent first class postage stamp. So people, homeowners have antenna behind antenna, they pick up on when something feels spammy. And so even if it's a pre canceled stamp, or they can tell the handwriting is not quite right, or the envelopes too big, we've optimized everything, because I come from a world of digital marketing. So everything's an AV test. So we've opted, so if that distressed seller is receiving a bunch of mail, because of course, I mean, that distressed seller is known throughout the during direct mail world, and is going to get tons and tons deluge of mail, the one that's going to stand out is going to be the envelope, and then they're going to open. So that'll make it to the kitchen counter. But when you open it, it's got to be a fixed stock card, it's got to have a graphic on the front that they want to keep. And the mistake that a lot of direct mailers make is they don't make the piece a keepsake. And you have to be very thoughtful about the user experience. And so once that piece makes it from the physical mailbox into their kitchen counter, how do you optimize for the chances that they'll keep a display? Well, the experience has to be fixed doc note and then never put an image of yourself or a logo on the actual comma. What about a business card? A business card feat it can be good but it can feel salesy. Yeah, in our experience AB testing that it actually performs a little bit worse to put a business card for any type of insert. The Insert vibe is that this is mass produced. And so you want to add a logo, nobody wants a logo or a photo of a stranger on their kitchen counter on their home office desk or on their mantel or on their fridge. And so the name of the game is getting them to keep it because that distressed seller otherwise will chuck it in the trash and forget about you. So what we've done is we've created these beautiful graphics, we have these huge, incredible digital presses that print in high definition, these gorgeous graphics. That's what people keep and display and it feels less salesy. The vibe is that they went out and they bought the you know, they went to a little art store and they bought a little card and then went to a Starbucks and ordered a you know, a venti peppermint tea and wrote a bunch of notes. Then what you need to do, the mistake a lot of direct mailers make is they don't create a piece that is easy to display. And so it might just be a single card or whatnot. We do a bifold note and it's exactly the size where it invites you to keep and display it. The thing ends up on thethat you encounter, you end up being top of mind, no matter what. And so we've really that distressed seller and in the name of the game, of course, is working with someone that has a robust real time database of all those distressed sellers, you can target anything you can target pre foreclosures, foreclosures, or rental leads that are ready to cash out fizz bows, whatever you want, and our targeting database allows you to do that. So let me unpack that really quick for you guys. Theyour envelope is just like your subject line on an email is a good analogy. I guess. If you have real estate market update, I'm unsubscribing from your bullshit. If you have, you know, something like, Hey, your house lost value, I'm opening that up, like the subject line on an email is 40% of the battle on an email. So the subject line, the lettering and the envelope of your direct mail is exactly the same equivalent. Because he's right as like, what's happens is you get all the credit, the credit card companies are perfect example of this, I get offers every day, and I never even opened up the envelope I tear them off, because I know it's a credit card offer. So if your envelopes aren't getting open, people can't see the handwriting. But when you make it feel authentic, I'm always like, is this an invite someone getting married is Who's this from like someone saying thank you like, you're gonna get the attention, right. And you got to remember what direct mail guys, you get a 100% receivership rate that's unlike any other channel, you if you post on Facebook, you're only getting about a 15 18% reach organically. When you post out on emails, you only get a 13% open rate or organically traditionally on emails. But when you do direct mail, you get a 100% Unless you have the wrong address, which you'll know because it'll get returned to you. Sothis is your opportunity to get 100% in front of 100% of people you're trying to reach. And that's why you only get one impression like so you got to think of it from you're going on a first date, you're not going to show up in your pajamas, you're going to dress up right. So it's the exact same concept here, you got to get your foot in the door before you can sell your shit. And the first way you do that is subliminally my guess is what's happening here with these people who receive these mailers like, oh shit, this guy actually went went out of their way to do this for me. So let me take this a little bit more seriously, is that accurate? I absolutely. And let me just add to that if I could. So there can't be any bait and switch of any sort along the way it has to be, you have to deliver on the prompt just like a subject line or a thumbnail on a YouTube video, it has to deliver on that promise. So when they open it, you need to deliver something of value. And so you can a lot of our clients, what they do is create a landing page, a YouTube video, it could be often where they will talk about the market, they'll say thank you for scanning my note, my name is such and such. And I live in your neighborhood and I'm third generation Carolina in or whatever. And so it's like really personalizing it, making sure you add value. And then here's a little secret. I'm not actually about the handwritten note on the QR code on the QR code.What is the Have you seen any difference in response rate to the older generation like people 65? Plus, do they get QR codes? Do they understand how to use them and all that? Previous to COVID? No. But because of COVID Everyone got used to QR code and interesting. That'd be my friend. Everyone has everyone. Everyone has a smartphone. I mean, everyone has a smartphone no matter what generation now. And they just everyone knows how to open up a camera. So it works. It works really well. And here's a little secret is the handwritten note is awesome. It works great on its own. It performs that eight times we've done a lot of AV testing the handwritten note and the way we engineer it, in particular performance beat times better than printed direct mail. But to really get maximum ROI, you use the note as a Trojan horse. So now it's all about evoking reciprocity, right? Where if you've read books on persuasion, it's not the need for human to give back if they've received something is actually irrationally high. So by sending that note, you can sit really high in the saddle, as a real estate agent. And this is the secret is you can you've taken that audience and you've warmed it up now, which is a marketer's Holy Grail. And that's why I named the company audience. It's about taking a cold audience and warming up that audience. Once you have a warm audience, then when you send a cold email, for example, and we supply all the email addresses, not only the primary owners, but if there's a secondary owner we find that email address to then you follow up there's a 12% response rate, on average, not not open rate response rate on a cold email because we do a magic subject line which says Did you receiveIf my handwritten No, then we use AI to create a long email, it's personalized. And it even mentions their address in there, it mentions their neighbors addresses in the email. So that gets a crazy high response rate, then we give you the social handles. So you connect by social. So what what our platform does and what a lot of real estate agents tell us is, it opened the door for them to easily and automatically get good, really good at follow up in digital market. And the note with the door opener, in fact, there are agents that tell us that they were they really dislike door knocking a lot of agents just like door knocking. I don't I don'tblame them in the slightest. Once you send the note though, the door knocking is so much easier they answer. And then it's never about selling. It's about hey, I sent I've sent you a couple of handwritten notes, I fear I'm sending them to the wrong address just confirming that you receive them. So that works like a charm. And for so once you send your direct mail, you have a list and now you're targeting the same people on social are you doing this through the cell phone and email address custom audiences uploads, like on Facebook? And what kind of digital activities are we doing here? Yeah, so always be aware of any company that is supplying phone numbers to you at scale, because in this climate of privacy, they should not be doing that. And they could get you in a lot of trouble. If you then load those up into a dialer and go nuts on calling home cold homeowners. And it also depends on your state. Obviously certainly don't don't text a cold homeowner, you can get into big trouble that last year a cash buyer you have to be the principal in the transaction then you could solicit but what he's saying you could get in a lot of trouble realtors that are cold calling or whatnot, cold calling or tax, you cannot interact unless you're a direct principal, you cannot represent anyone unless you're direct principal. But if you're the cash buyer yourself, and you're legit, you could cold call them. But that's a you can't do it regularly. So this is a good way around that. But further to your question, Mike about creating custom audiences in Facebook, for example. So what we do then, is we I do these webinars, and we have this training videos that teach you exactly how to eat all the meat of the marketing bones in a very easy way requires very little effort. So we give you all the emails I was mentioning of the primary and secondary owners, you take those. And for example, we have integrations with folks like follow up boss and others that you can literally export them directly out of our app. And then you can use those to create custom audiences inside of Facebook. And then all of a sudden, we train you on how to even go to sites like upwork.com and hire someone to create your Facebook ads and go to Facebook ad library and kind of take a look at your competitors. Very easy stuff. What's the ad is a video.It's like the retargeting ad like I would I would probably put up picking, like I put my face on it 100% For sure, for sure. So it's an introduction video, and then they're like, it should be the same video that you just did for the landing page off of the QR code off of your notes. So it's all consistent. So now look what's happening, the homeowners that were ice cold before audience, they're getting your notes consistently. And you want to make sure you send a note every two months. And you want to be very, very consistent in that you stop. I mean, we know that out of the 1000 or so households that we're hitting with audience notes that there will be people who list we don't know who's going to list. So therefore you have to stay top of mind consistently. And the worst feeling for an agent is when someone from their database lists with one of their top competitors. I mean, it's the silliest so with audience, you need to be consistent. And that consistency allows you to then follow up, then you take all those email addresses and guess what, import them directly into your newsletter marketing platform. So if you use MailChimp or your brokerage platform or Active Campaign or Constant Contact or whatever, upload them and then there's starting to get your email newsletters, it's all about consistency and familiarity, which breed trust. So it's never about just one thing. It's never about just the note or the email marketing or the Facebook. It's everything we all know it takes multiple multiple touches. Jay, kinder, you know, I was chatting with him. He's incredible. And I asked him, I said, Scott, what do you do so well, Jamie's one of the top agents in the country raising raising coach and everything else. And he said, Well, I like to think of myself as the Incredible Hulk stomping around in a puddle. I said, Okay, great, great image. What does that mean? And he said, people cannot miss me because I'm everywhere. I'm on bus benches. I'm an email. I send your handwritten notes. I do everything and so that's that's kind of the whole point with this integrated marketingplatform here at audience sounding familiar, folks, we chat about this every week on the show you there is no one thing as a one channelperson anymore. You got to be mom omnipresent. You got to be everywhere.And people, it's a busy world. You know, at the end of the day, this is people given to the one that gives you the most and for real estate, over 80% of people will close with the first person they meet with, you increase your chances of that happening, the more they see you, right. And the reason why this, like what he's seen here is like just direct mail farming, it still works today. It's been around since the dinosaurs roamed the earth. But generally, if you're just taking regular postcard campaign, year one, you'd hit one to three listings, your two is three to five, year three is five to seven. That's a traditional farming campaign, but it's if you take a break at all during those 36 months, you just screwed up the whole campaign. Okay? You cannot. It's almost like, like, you can't leave in the middle of a dinner on a first date. That's the same fucking concept, right? You can't just submit Oh, I gotta go art by Alright, sorry, you don't get a second date. There's, there's no difference with this. Like, if you don't plan on being consistent in anything, it's not going to work. And I would even put this more in the marketing versus advertising category. This is all attraction based like something like this, you could see the ROI is going to come but you don't know when it's going to come. Right but when I'm buying Zillow leads realtor.com Either make money or I don't make money in that term, or in that timeframe of that I have that lead account. So this is definitely the long game. You have to be doing it consistently all the time. I love the digital marketing approach on top of this is how we're doing with all of our brands. We create organic content and we overlay that Reatta contact with our ads and then that's what's working the best real it's like we give value in the people who consume our content. Another way to look at content marketing I like to explain it as the Think of the play action in football for all you dudes out there. We're watch the Super Bowl this weekend right? You hand off you hand off you hand off only to set up to pass right otherwise the play action is not even a thing is it well it's so differently in here you add value you got direct mail every two months direct mail direct mail oh there isn't social. Oh, he's gonna email Oh shit. Fuck this motherfuckers everywhere. Where the flux is guy coming from he must be the best. That's positioning and authority with content that's how powerful that can be. And even if you do this, and you've never sold a house before the people on the receiving end of this content think you're fucking Rockstar.Yeah, that's the difference is like with brand authority, personalization content putting yourself out there. I can make you think I'm a chef. If I want seven days seven videos, watch them You think I'm a chef. That's how powerful branding and positioning can be guys. I love the omnipresent makes sense. makes common sense to me and unfortunately, we've lost a lot of that in the real estate industry.Dude, this is relationship building 101 Is this I'm looking at this as the dating process. I think people understand this when when I walked through the analogy is that note is my like, that's my swipe right?If that's even how that works, right? Oh, fuck. Who is this person? Yeah. Oh, then the emails are my, my my Tapper. Like, I don't know, I don't know how the DD analogies work or the platforms but it's like that's the same concept guys. The problem everybody has is that we're like hey, do you want to go buy and sell your house that's usually how an agent circle prospects they go hey, I'm a real estate agent with a big block Realty and what we're gonna be doing or sorry Hey, I'm a real estate big block Realty and I really like your house. I have a buyer. No you don't you're lying out of your ass who may be interested in buying your house. That should is tired guys. It's so old school.I don't know why the Guru's still teach it but I'm pretty sure it's it's all they know. Things have changed. And you do have to earn business today. And people have options. Fortunately, most of them think real estate's a commodity business. And for the most part, it is the one who stands out as the one who wins in whichever way that is direct mail video.However, maybe, but whatever it is, you gotta be consistent. Otherwise, it doesn't work. Yeah, and it works especially well in this market. So people ask us, Well, you know, how is the current climate of rising interest rates andslowing real estate market and in many areas, how's that affected us? And we say well actually have the opposite effect, because it's gotten rid of a lot of the riffraff so there's a lot of the agents that were just dabbling, or just toe dippers. They've pulled back on their marketingagents, we work with that plot a plot 180 degree role when everyone else is pulling back, like you know, eight 910. They just stomp on the accelerator harder. You take market share, in a reckless way. They invest on they don't they're careful about expenses, but audience is not an expense. It's an investment. And so it's about digging your well before you're thirsty. And then what happens just like an O H just look at these market cycles.is once you the ones that invested and applied the 180 degree rule, they come out way stronger than it already. I just did this earlier today on a training, it happened twice in the last two years. It happened right after COVID Most of the agents went MIA. And that's why so many social media celebrities were born. they've doubled down on marketing. I called it at the time, I said, Look, whoever's gonna be super loud here is gonna fucking be a millionaire. It happened. And then it happened again, when the rates change. Last April, everyone went, everyone stopped. Like I tell you guys, I just said, I just had this like I have, we lost half of our video clients. And both of those situations. And the ones that we kept fucking dominated. The ones that dropped honestly, like, a lot of them are still struggling. We had a transaction coordinator, tied to one of my trainings today. I've known her for a couple years, but um, I bring her on and I asked her a question. She goes, Hey, Mike, oh, my God. She's associate he's a transaction coordinator. So she gets business from real estate agents. And she had some life situations happen husband, and she like that. She went quiet for three months. All right, no one's seen her for three months, and all sudden, she just started creating again. And when she wouldn't cry it she gets up today. And she goes, Hey, Mike. Yeah, business just got crushed in the last three months. But it wasn't until I started getting back doing videos consistently doing this again. And now I just picked up six more agents. When you're out of sight out of mind, you cannot afford to not you cannot afford to run a business and be out of sight. And in this recessionary environment, we'll see what happens if it comes back or not. This is where you got to take market share, man. Yes, it sucks. It's scary. But dude, he just told you the exact same thing I've been telling you for last eight months on this show. And we've never even met before. And I'm telling you case, study after case study after case study after case study after case study. When shit goes bad, you double down? Not disappear. Yeah, yeah, we think exactly the same. And, yeah, I mean, there's, here's what happens when you pause, like you mentioned with that with that woman, when you pause your marketing, and you just decide, okay, I'm gonna see what happens. Let's see where the chips fall based on all this marketing I've done today, you actually send the opposite signal. So you send a signal that either you're not interested to sellers, for example, you send a signal that you're not interested in their neighborhood, you're not interested in their business, or worse that you've gotten out of the business altogether. Like you say, you're out of sight out of mind, you're now a tree falling in the forest that no one ever hears. And in fact, it's even worse, because guess what happens? You've pumped up the bicycle tire, so another agent can take a ride. So now another agent can come in there with similar marketing and people get homeowners get confused. Was it that agent? Was it the other agent? I don't know? And then on to say, was it the guy wearing the tie? Or was it the guy wearing the tie? I don't know which one it was, I gotta go with the guy wearing the tie. Air. Here's how a lot of you are going to be like, hey, what if I'm being annoying? I don't want I don't want to annoy people listen to if you believe you're the right person for the job, it becomes your obligation to let the world know for it anything less. You're a shady dude.If you're not the right person for the job, and you're in the wrong fucking business, go get a new job. Like that's what it comes down to. So when people tell us that same thing, like with video, I'm being annoying. No, what's annoying is when those people start cheating on you with another real estate agent. And it's not their fault that they forgot you're in real estate. It's your fault. You didn't remind them. And it's a big difference, like consistency. And marketing is the only thing that works. It always works over time. Yeah, you can make tweaks and all that. But look at the concept that he's talking about. Look at the concept. I talked about every frickin week on the show. And it's the same thing guys. Like, don't overthink, this isn't rocket science. People give in to the one they see the most whether that's direct mail, video, email, whatever it is the person who's all out there billboards and all that. There's a reason why those people are always the top agents in those markets like you don't, they don't it's not an accident. You're like, oh, is video gonna work for me? Well, have you ever seen an hour work for anyone? I don't know anyone who had video that consistently that isn't like successful. I don't know anyone's doing direct mail consistently that isn't successful. I don't know anyone that's working out consistently that isn't in shape.Like, dude, don't overthink this stuff. Guys. You're running a damn business. You're not a salesperson chasing a check. Your broker ain't gonna make you money, you're gonna make money. Your broker is just going to collect extra money that you make on them. Worst thing you could do firms make more money.No one's gonna save you in this business. You have to save yourself and your face, whether you like it or not. You're that's the brand, your body, your shirt, whatever the hell it is. And if that's not front center, and being the center of all conversation, you're missing the point.That's a great point. A quick anecdote related to what you just said. So there's an agent named David citizens here in Miami in South Florida. He's one of the top agents nationwide. You can look him up. I think he's ranked number 96. Now nationwide, he did $600 million in volume last year. He would be forgiven for notdoor knocking and for not you hustling to an extreme. Well, a couple days ago, I was on the phone with him. And I've heard him outside. He's a very, very happy audience Klein. In fact, he's even an audience investor. And I said, Dude, what are you doing? Are you going for a walk? And he said, No, I'm actually going door to door and hand delivering brownies with a beautiful ribbon, and my wife tied on it with the Davidsons logo on it. I said the only two people that you know, he goes, No, no cold homeowners. So here's a guy, you can calculate his GCI and get a sense for how much money he made last year talk about somebody not resting on his laurels. So exactly what Mike said about consistent, persistent, that wins the day. Yep. Just podcast, you guys. We got 1.5 million downloads. I never advertised it. I never marketed it. You guys come here. We're doing 30 35,000 downloads a month. Thank you guys, please keep sharing it out. But it's because I was consistent. Right? So we're practicing what we preach here, you guys, you have to just focus on one thing, and no, it's not going to happen overnight.No, you're not going to get rich in six months. But what you will do is you start to build a stream of consistency. And when the consistency occurs, the peaks and valleys goes away. And all of a sudden, this stressful business that you once dreamed of becomes fun again, don't overthink it, I just want you to give him some closing thoughts on where they can find you. And we'll get this wrap.Yeah,I mean, just one thing that I'd like to leave on is this sort of zooming out a little bit, and to make sure that you never, ever build your business on rented land. And let me at this is echoing a lot of what Mike talks about in his podcast. But a lot of agents will just develop out the page on their brokers website without creating their own website with original content, much less a podcast like Mike has done, you want to make sure that you are building a business that is completely independent of your brokerage. And by the way, your brokers love this because Keller, whomever, they love ambitious agents who are creating hundreds of articles, and podcasting, and you know, just all over the place speaking at events, and networking, and so forth. But also, this allows you to have a lot more autonomy and freedom, longer term. And if you are making this career, make sure you don't build your business on rented land. Same thing in digital marketing, right? digital marketers know that you cannot build your business around the big Amazon, Apple, Google and Facebook, use those platforms, absolutely play to their strengths. But build your own website, build your own content, testimonials, build all your wonderful reviews across Google My Business, learn digital marketing, develop a toolkit, you know, all the misfires I've ever had in my career, because I didn't have the right skills and tools to go out. And that's why inside of audience, you get a ton of training. So in terms of like where you can go to learn more, and it's a low pressure sale, you go to audience dot CEO, you book a demo. And the way that we approach things is we present our solution, we deliver a bunch of value, we get you some ebooks that you can take as a gameplan for doing the notes on your own if you need to, or doing digital marketing on your own. And if there's a fit, we move forward. We don't even do contracts because it works so well. And yeah, audience.co Well, man, appreciate it cool product. And thank you folks for listening to another one of our episodes. Remember what he said, you can't ever rely on a business or a cat. Don't ever put 100% of your business on a lead source you don't control. I've seen countless teams get their ass kicked. Once the market shifts, it just happened again. But whether you're relying on Zillow realtor.com, you'd be surprised at how many of these top performing teams don't really have a profit margin. They're losing or breaking even every single month. And it's not because it's just ego guys like so. If you don't have something you control, you're always at the risk of the next shift. Because what'll happen is that the second that lead source changes, so do the interactions with it. So when the market changed, Zillow leads weren't performing what they were before. Therefore, you can never rely on them. When you create your own brand, you can always rely on it because it's your system. So hope you got a lot out of today. Feel free to go ahead and visit our site, visit my software referral suite, you want to stay in front of your database you like what you see here. Well, we'll make content creation very easily through video, email, direct mail, and social media. And if you need the video editing and all that distribution on top of that, we could do that too. So appreciateYou guys have a great, great weekend and stay tuned next week peaceThank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.Transcribed by https://otter.ai

Today's guest is Sameer Kazi, President of ActiveCampaign, who is responsible for guiding the core operations and helping prepare the company for its next growth phase. We discuss how ActiveCampaign is helping businesses grow by scaling their customer experiences and data points from the Customer Experience Automation Impact Report. I learn how communicating via one channel just won't cut it. All brands still need to be taking an omnichannel approach — 99% of those surveyed agree companies grow faster by using multiple channels beyond email marketing alone, and 93% report using their website as an engagement channel to supplement their email marketing efforts.  We also discuss how CXA + social media is the sweet spot for B2C: Nine in 10 (89%) B2C businesses using CXA also leverage social media to share information with existing and potential customers. We talk about how this omnichannel approach helps improve customer experiences by sending the right message at the time it's going to be best received by existing and potential customers.  Highly relevant communications are critical to a great customer experience: Nearly 80% of CXA users agreed that the technology helps them send highly relevant communications, leading to greater retention and customer acquisition. Customer loyalty depends on whether each buyer feels a brand is speaking directly to them and communicating with them based on their own personal wants and needs.  About Sameer Sameer is a deeply experienced software executive and operator with global P&L and public company experience helping growth stage & mature SaaS businesses scale revenue and operations. Sameer is also co-founder and Managing Director of Operating Capital, an investment firm focused on helping operating teams at B2B SaaS companies win through capital, operating best practices and by leveraging our global talent and industry network. Prior to ActiveCampaign, Sameer served as CEO and board member of Cheetah Digital, interim CEO and Executive Chairman at Simply Measured (acquired by Sprout Social), board member at Emarsys (acquired by SAP), and as EVP at Salesforce.com and ExactTarget (acquired by Salesforce in 2013 for $2.5B).

Automation is a process that helps in achieving a goal or task without the need for human intervention. Though it has become more mainstream in recent years due to its ability to reduce costs and increase productivity, it can also have a negative impact on the business if not implemented properly. It is easy to lose the human connection and rapport needed to build a loyal client base. Join this conversation with Kay Peacey and learn how to be more human in your business automationKay is a Certified ActiveCampaign Consultant and the official ActiveCampaign super-user. She is also a world-leading ActiveCampaign training specialist, with 1000s of businesses who have relied on her for help with their ActiveCampaign accounts. And because Kay is a lifelong teacher, her joy comes from empowering businesses to fix these problems themselves, so they can manage their own ActiveCampaign accounts confidently and successfully without losing the human touch in the automation process. This is a conversation you do not want to miss!Let's jump in!What You Will Learn: 00:00 This week's theme song00:24 Episode intro and a quick bio of the guest, Kay Peacey03:39 Kay's backstory and how she came into the active campaign 05:27 Finding your purpose06:09 Starting your business, whether you are 16 or 6108:12 What is automation when it comes to business 10:06 Examples of automation that businesses can look at12:07 The dark side of automation15:48 Doesn't automation put a barrier between us and our audience? 21:04 The differences that Kay brings in her client's businesses27:22 Check everything. Automation fails!29:32 Why Kay loves active campaigns and the need to embrace it 33:06 The best ways to reach out and connect with Kay36:23 Ending of the showHelpful Resources: Video Engagement PlatformText Expander and AutofillActiveCampaignShow Notesiag.me/198Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable -...

Shay Howe is Chief Marketing Officer at ActiveCampaign, where he leads the marketing, customer activation, partnership, platform strategy, and ActiveCampaign Postmark teams. He has previously held leadership positions across product and design. His product-led growth approach has helped scale the company into a global tech unicorn. Prior to ActiveCampaign, Shay was Vice President of Product […] The post Shay Howe With ActiveCampaign appeared first on Business RadioX ®.

Today's conversation fits under the P of Promotion. If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the Humane Marketing Mandala. (If you're new here and don't know what I'm talking about you can download your 1page marketing plan with the Humane Marketing version of the 7 Ps of Marketing at humane.marketing/1page. It comes with 7 email prompts to really help you reflect on these different Ps). My guest today is Teresa Heath-Wareing. Teresa Heath-Wareing is an online business, marketing & mindset expert who works with business owners from across the world, helping them to build a business and life they love. As well as inspiring members to dream big and set ambitious long term business goals, Teresa equips them with practical actionable steps to get them closer to their goals. Her holistic emphasis on the whole business, and the mindset of the business owner, enables her members to navigate the world of running a business with Teresa as their biggest cheerleader. An international best-selling author, award winning speaker and TEDx speaker. She is the host of the Your Dream Business Podcast.Teresa is recognised alongside some of the world's digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers. In this episode, you'll learn about humane listbuilding as well as... How to get started with building an email list How to get people on to your list, in a saturated market where we all have too much email already? How to create a 'Freebie' worth downloading What about the tech? What do we send out once people downloaded our Freebie? How do we make Email Marketing humane and non pushy? And so much more Teresa's Resources Teresa's Mindset Hacks for Small Business Owners Teresa's Website Your Dream Business Podcast Connect with Teresa on: LinkedIn Facebook Twitter Sarah's Resources Watch this episode on Youtube (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Human - Sarah's book The Humane Marketing Circle Authentic & Fair Pricing Mini-Course Podcast Show Notes We use Descript to edit our episodes and it's fantastic! Email Sarah at sarah@sarahsantacroce.com Thanks for listening!   After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download. Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at humane.marketing/circle Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Humane Business Revolution. Warmly, Sarah Imperfect Transcript of the show We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that's an affiliate link. Ep 156 [00:00:00] Sarah: Hello, humane marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non-pushy. [00:00:23] I'm Sarah z Croce, your hippie turn business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama Bear of the Humane Marketing Circle. And renegade author of marketing like We're human and selling like we're human. If after listening to the show for a while, you are ready to move on to the next level and start implementing and would welcome a community of like-minded, quietly rebellious entrepreneurs who discuss with transparency what. [00:00:52] Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like-minded entrepreneurs from all over the world who come together once per month in a Zoom Circle workshop to hold each other accountable and build their business in a sustainable way. [00:01:16] We share with transparency and vulnerability what works for us and what doesn't work, so that you can figure out what works for you instead of keep throwing spaghetti. On the wall and seeing what sticks. Find out more at humane.marketing/circle, and if you prefer one-on-one support from me. My Humane Business Coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. [00:01:47] I'd love to share my brain and my heart with you together with my almost 15 years business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my Mama Bear qualities as my one-on-one client can find out more at Humane Marketing slash coaching. [00:02:10] And finally, if you are a Marketing Impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my website@humane.marketing. [00:02:31] Hello friends. Welcome back. I hope you're doing well. Before we dive into today's conversation, I just want to take a moment to tell you a bit about what's new in our community. The Humane Marketing Circle. As you know, that's the community for quietly rebellious entrepreneurs who are ready for something different, something new, a new way of marketing, and a new way of business building really. [00:02:58] and also a new [00:03:00] way of being in community. So here's how our community calls work. In the first half of the call, members bring their questions and we have a conversation about what works for us in marketing. For example, on one of the last calls we talked about ai. We share tools, but also discuss benefits, dangers, and overall ethical questions that AI brings up. [00:03:27] And in the second half of the call, we always go into breakout rooms to have a more intimate conversation with another heart-centered entrepreneur, which is super valuable to have kind of this one-on-one or two-on-one feedback. And this month's topic is the P of Personal Power, and we discuss how. Our core values make us and our business really different from our peers. [00:03:55] So that's the format of our calls. And in [00:04:00] 2022 we came together once per month for a call. But now in 2023 we have two monthly meetings and one of the calls is hosted by me, the other call is hosted by one of our ambassador team members in turn. So there's a small team of ambassadors, circle members who are now have stepped up and are now hosting these calls in turn. [00:04:24] And I'm just so happy to see that taking place cuz that was exactly my vision for the Humane Marketing Circle. Kind of this responsibility of the members stepping up. That means we get even more opportunity to bring our questions and learn from everyone. We're also currently transitioning to our new community platform on Cajabi, and it really looks great and has all the features that we were missing on Trello, which was the tool that we used to use before. [00:04:59] And so that [00:05:00] new platform helps us stay connected with each other, in between the calls, hold each other accountable with challenges, messaging between members and so much more. And really, I resisted this for a long time because it's just not my zone of genius to kind of facilitate these online platforms or, or groups. [00:05:22] But the members have asked for it. And so we're creating it. And actually to help me with the facilitation of this community, this online community, I also just hired a community facilitator. So not to be confused with a social. Manager who's just posting questions and, and you know, visuals and quotes and things. [00:05:46] But really, Eddie that's the name of the great guy that we hired as a community facilitator. His main role is to facilitate the interactions between members, nurture [00:06:00] relationships, and help people get answers within that online community. And Eddie studied this, so he studied community design and I'm, yeah, I'm really super excited to have him on board. [00:06:14] The best thing right now is that if you join right now, the price is still at the same low $37 per month, after a $7 for seven day trial. So you can, will also just check us out to see it. Probably join just before one of the calls to get that live interaction and see if we're the right fit for you. With the second monthly call. [00:06:39] And once the Cajabi community is fully developed and active, I'll bring the rate back up to 47 per month. But for the next few weeks, it will remain at 37 per month. And that's lifetime. So if you join now, that will always be your monthly rate. So now is a good [00:07:00] time to join us and build this different way of marketing together. [00:07:05] Well that's why we're calling it a A revolution. A humane revolution. So if you'd like to be supported by a group of like-minded individuals, I call them the quietly rebellious entrepreneurs, they're also all deep think. So if that's your kind of people that you want to hang out with and learn from and share with, then check out the details at humane.marketing/circle. [00:07:34] Okay, back to the show. Today's conversation fits under the P of promotion. And if you are already regular here, you know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. And if this is your first time here, big warm welcome. You probably don't know what I'm talking about, but you can download your one-page marketing plan with the humane marketing [00:08:00] version of the seven Ps of marketing@humane.marketing slash one page, the number one and the word page. [00:08:08] And this comes with seven email prompts to really help you reflect on these different PS for your business. . So my guest today is Teresa Heath Waring, and she is an online business marketing and mindset expert who works with business owners from across the world, helping them to build a business and life they love, as well as inspiring members to dream big and set ambitious long-term business goals. [00:08:37] Teresa equips them with Practic. Actionable steps to get them closer to their goals. Her holistic emphasis on the whole business and the mindset of the business owner enables her members to navigate a world of running a business with Theresa as their biggest cheerleader, an international bestselling author, award-winning speaker and [00:09:00] TEDx speaker. [00:09:00] She is the host of your dream business podcast, which where I used to be a guest as well. And Theresa is recognized alongside some of the world's digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers. . In today's episode, I asked Teresa to come onto the Humane Marketing Podcast to talk about Humane List building. [00:09:27] Theresa and I discussed the following topics, how to get started with building an email list, how to get people onto your list in a saturated market where we all have too much email already, how to create a freebie really worth downloading. How about the tech that so many people are afraid of what to send out once people actually downloaded our freebie and our on our email list, and how do we make email marketing humane and non-pushy [00:10:00] and so much more? [00:10:01] So let's just dive right in. Here's Theresa and me talking about humane list building. . Hi Theresa. I'm so excited for our conversation. [00:10:13] Teresa: Yay. Thanks for being here. Nice too. No, my pleasure. I'm excited too. Wonderful. [00:10:18] Sarah: So we could have had. So many topics to talk about, right? Mm-hmm. . But when we first chatted I was like, well, you just finished one of your list building challenges. [00:10:29] And so I was like, oh, I think that is a good one. And we actually met on a, what was it called? Exactly, something with Authentic Marketing Summit with Marcy. And, and so I was like, oh, okay, so this is the right person to talk about humane list building. And so that's what I yeah, that's what I think where we can go. [00:10:50] But as I just said offline, I think for most people it's like, okay, that sounds like a good idea to build your email list. [00:11:00] But where do I get started? How do I get started? Yeah. So maybe just tell us a little bit about who you are and then as you can tell, We have a habit here to just dive in. [00:11:12] That is and go into the [00:11:13] Teresa: topic. I have no problem with that. So I am a a business owner, an online business owner, a speaker, a podcaster, an author. But basically I help amazing business owners, predominantly women. Not that I only work with women, but I seem to attract a lot of women who are trying to create a business and life that actually works for them and their season of life, and isn't something that they've looked at that some experts told them, it's gotta be this way, or you've gotta win this much, or you've gotta charge this much, or you've gotta earn seven figures and you've gotta do it online. [00:11:49] It's about understanding who they are and what they want and what's important to them and their season of life, because we all have other people in our world and other things in our world, and we need to [00:12:00] make sure that our business balance with those things so that we're creating. Not this monster that actually we end up going, this is not what I want to do. [00:12:09] Mm-hmm. we create something that we're going to love. So I do that and I do it in a variety of ways and, and those ways include more of a mindset, kind of motivational, inspirational side. But also I'm incredibly practical because of the fact of, I have 18 years experience in marketing now, which is a really long time. [00:12:30] And I have worked with hundreds and hundreds and hundreds of business owners during that time. . I know that sometimes you need the motivation and the inspiration and the mindset and the personal development, and sometimes you just need someone to give you a straight answer. So hopefully that's what I bring with both. [00:12:48] And one of the things that I talk a lot about and one of my, my key things I guess, that I teach on is list building. And it's so important because no matter what [00:13:00] role I've been in and I've been in, as you can imagine, many, many, many different marketing roles from, you know, heading up corporate marketing for Land Rover UK to working with a teeny tiny company that has no budget and I have to do everything. [00:13:12] So I've kind of done it all. And one thing that has never really gone away, and in fact in my mind is just going to strength to strength is email marketing. Mm-hmm. , and I think probably a few. Years back when social media really kicked in, maybe, gosh, even now. Well, I started my business eight years ago and it was probably at that point it was really getting good for business. [00:13:36] I think people thought, oh, well we have all these new amazing ways I'm gonna do this and I don't need to think about some of these old school ways. But actually that's moved. Email has moved with social media and with technology. And when you are in marketing or when, well, whether you have a business or whatever it is, and you're trying to market more options are better than less always.[00:14:00] [00:14:00] So it's so important to make sure that you've got that email list or you have another way to contact them. And the other key thing is that often, if. Communicating with your clients or your per perspective customers through social media. You don't own that platform. That platform is not you. Yours, you are marketing on borrowed ground. [00:14:17] So basically you are marketing on something that doesn't belong to you. And at any point, as we well know, because Instagram changes like the wind, that they can change something and it completely affects everything. And at the moment, you know, and I'll openly talk about stuff myself, but my own Instagram is terrible at the moment. [00:14:34] Like in terms of the engagement on the post, it's so much worse than it used to be. So we need to make sure we have somewhere else that we can market directly to our customers. So in terms of getting started, it's a couple of things, and this is why I think so many people get put off by it because it can feel overwhelming. [00:14:52] there's a few things you have to think about first. First is how are you gonna email them? And this is the bit that no one wants to think about cuz this is the [00:15:00] tech. But ultimately you can't do this without some tech, but it's not big and massive and huge and it's not fancy funnels and clever things. [00:15:11] It's just a case of you need a system that you can add email addresses to and then send an email to those people. Now you can't do it through your normal email, so you can't do it through. . If you know you're using a business address or a Gmail, or it's hosted by Gmail, or you're an Outlook, you can't send them through that. [00:15:29] And the reason you can't do that is, one, they're not designed to do that. And two, you have to have an unsubscribe on a marketing email, and you can't have that. That isn't standard. It has to be standard. So it's much safer and much smarter to get a system. Now, the one I recommend for everyone getting started is mail light. [00:15:49] Lots of people know MailChimp. Mm-hmm. . And I know lots of people are on MailChimp, and they might be like, well, why wouldn't you recommend MailChimp? I describe MailChimp. Not that they would thank me for it but I [00:16:00] describe them as like, A house. So a house that was built a long time ago, and then they had an extension put on, and then they realized they needed more rooms. [00:16:08] They added a bit over here, and then they wanted something over here and then, and basically they've built on, so mail ch MailChimp was there for a really long time, but they've added in all that functionality after the fact. And it just doesn't quite seem to flow right. It doesn't quite seem to like, it's not very intuitive. [00:16:26] It's not particularly easy. There's a couple of really funky, weird things that it does. So for me, someone like Maite who started off basically as if they bought a piece of land and go, right, how are we gonna build this? And then they built it right in the first place because obviously they, they're not that old, whereas MailChimp is old. [00:16:41] So [00:16:41] Sarah: I think that's another fact, like, you know, MailChimp is old or you know, in terms of social media, old, and so they constantly had to adapt. And so that's why it's just house stuck. I kept building on other things. Right? Yeah, absolutely. Where if, if you take a newer company, well they build [00:17:00] with this current circumstances in what we need. [00:17:02] Yes, [00:17:02] Teresa: yes, yes. And obviously there's gonna come a point where, you know, Mala light has to tweak and change and all the others do. And they do always constantly, but it's almost like, it's almost like they wanna start again with MailChimp. But like I said, lots of people use them. But if you haven't chose a system, or even if you are using MailChimp, male light really, really is good. [00:17:21] Very intuitive, really simple to use. But basically you need to. . So like I said, set that up and say, okay, now I've got somewhere where I can put emails in and I can email from Now, whether that's you then taking an email list that you've created in Excel or something like that and literally just putting it across, or whether that's you then creating something called a lead magnet or a content upgrade grade or whatever you wanna call it. [00:17:47] But basically you are creating an incentive to ask them to come onto your list. Right? Because as much as we'd like to think that people wake up one day and go, oh, I wonder if that person that I barely know or just followed on Instagram has an email, is they'd love to get on it. Like that [00:18:00] doesn't happen. [00:18:00] So even though we often have get on our list, on our website or something like that, I think if you honestly asked yourself how many people have opted in through that in the last month, I think most people would be like a few, a handful of people are opting in. If that makes, [00:18:15] Sarah: I'm gonna pause you there, Teresa. [00:18:16] Cause I wanna, before we move on to the opt-in or the freebie or the the lead magnet, I wanna come back to the tech because I think. You know, like you said, so many people will start with MailChimp or, or the question I have since you recommended mail or Light, is that a platform that can grow with you? [00:18:36] You, you would say that, you know, people with big businesses are still able to use? [00:18:42] Teresa: Yes and no. It's a great one to start with and it will certainly grow with most small business owners. Mm-hmm. , it can do an element of the automations. It has some good functionality in it and it's good. However, when I teach my course, I talk about three different platforms. [00:18:58] I talk about main light. If you're just [00:19:00] getting started, if you know how to do emails and you wanna start getting a bit fancy and having some call automations, then I use Active Campaign and it's very. Again, a lot of these platforms though, it's what you're used to. So there are, there's Convert Kit that's very similar. [00:19:15] There's Drip that's very similar, so there are lots of them out there and this is half the problem. Yeah, it's too, too much choice. way too much choice. And then the one I recommend, if you're going all in on an online business and you're having a membership and a checkout and landing pages and all this kind of cool stuff, then from a cost point of view, something like Kajabi could be really good. [00:19:35] Mm-hmm. . So what Kajabi has that the others don't is the facility to do all of that stuff and do it really well. The problem comes, so I currently use Kajabi to host my membership. However, I'm at a point now where I have a guy who builds all my landing pages for me. So I have a tech guy who does all that and they're built on WordPress. [00:19:57] And also I have some cool things like I have a [00:20:00] quiz. And that quiz had to plug into somewhere and Kajabi couldn't handle it. Mm-hmm. . So I've now moved to Active Campaign. I say now it's about a year. So I have active campaign for my emails. I have Kajabi for those other things. But when you, again, when you first get started, if you're going in the online world, the emails can't do. [00:20:19] Kajabi are great, but they can't go to the level the active campaign can do, or I wouldn't say they can. . And therefore at the beginning you don't wanna pay for two systems, which I didn't. I just used Kajabi and I kind of thought it is what it is, you know, I'll just have to go with it. And it was perfectly fine and good enough and capable for the job. [00:20:38] But active campaign now is much cooler. [00:20:41] Sarah: I love that you explained that because I think, yeah, there's one thing is like, okay, I wanna plan big and go big. Mm-hmm. and therefore I'm gonna go for something like, you know, Kajabi. Which was also my move. I went from, actually, I started out with Malechi, then went to AWeber, then went to Active Campaign, and this is over years and [00:21:00] years. [00:21:00] Yeah. And, and then now finally to Kajabi. And just like you, there's a little tiny me piece of me as like regretting the move to Gujabi. Yeah. Because once you're used to something like Active Campaign, which is built only for email. Yes. Then. Cajabi does not do the same job like it. It's just not, so, yeah, all it is to, to explain that, it obviously depends where your business is at. [00:21:26] Malar Light seems like a good place to start and you almost kind of maybe do have to plan that eventually, you know, there's gonna be a [00:21:35] Teresa: move. And like you said, how many of you had, how many have I had? I was male Chimp, then I was Drip cuz I went and did a certification over in Minnesota. Then I did Infusionsoft. [00:21:47] Right. So I went like, that was, and I mean, if you wanna go crazy, I mean Infusionsoft is insane. And then I went Kajabi and now I've added back in Active campaign. Mm-hmm. But like I said, it was just for that l that extra bit of [00:22:00] functionality. If you are sending emails, if you are wanting automations to go. [00:22:05] it will do it. You can do sequences in Kajabi. So it's not that it's a terrible system, but obviously if you just think about it, they are building a system with so many different things. So they can't put all of the focus into just the email side of it. Whereas, like I said, active campaign convert kit, that's all they do, right? [00:22:22] So therefore they can make sure that they've created the best email side they can. Mm-hmm. But again, you know, from a money point of view, you will be absolutely fine just using Kajabi If you are doing an online business, if you're not doing an online business and you at the moment if you just want to send an email or when someone clicks something, you can send an email for that. [00:22:42] Or if someone opts into something and send an email for that male male, a light, this is where I start getting more mixed up. Cuz there are so many, and obviously male to male light are very similar male. A light is perfectly good for that. And you're right, I think. , there will come a point where you go, okay, now I need more. [00:22:58] But at that point, you'll be able to [00:23:00] afford more. Whereas the beauty of starting on something like Maite is the fact that it's so low cost. Mm-hmm. . So even the paid version, the start of the paid version is like $10 a month. Mm-hmm. . Whereas I think probably now because of the size of my list, I probably pay $200 a month fr campaign. [00:23:16] So it's a big, big difference. So like I said, get started in those others and it's a pain to move. I'm not even gonna like, pretend it's not. It is a pain. It is a pain. I mean, it's not impossible. It's not difficult really. It's just the lot of work. And of course the more you have created. So when we went from well, when we went from Infusionsoft to. [00:23:39] Kajabi, that was a pain. And when we went from Kajabi to Active campaign, it took us, well, we haven't even finished, but we spent a solid week working on moving everything across and we haven't even finished. So it's not that it's impossible, it's just that it's a new system. You gotta get used to it and you have to move things across and it will take some time. [00:23:58] So, so yeah. But don't panic [00:24:00] about that. If you're just starting and money is more of the concern. If money's not the concern, then jump straight onto active campaign. Great, fine. Be brilliant. You won't need to use all the functionality necessary straight away, but it will be there when you're ready. But if money's a concern, male light is definitely where I would start. [00:24:15] Awesome. I think that [00:24:16] Sarah: was a great tech focus, you know, and it's like, because sometimes you don't get this information. Like I, like I say, like people just tell you, well, you know, start a, a mailing list. And then they're like, [00:24:27] Teresa: well, wow, which one? Yeah. And there's so many. And I think the other thing I really wanna reassure people is I am not a tech person, like, The reason I know so much about the tech is one, I've used a lot of it myself, but also in my course I identified the fact that that is the one thing that people don't teach. [00:24:45] And that's the one and main stumbling block as to why people don't finish a process. Right? So, you know, they might, so I can obviously talk about, you know, what a lead magnet is and how we use it and what it's good for and some of the key things you need to do in it. [00:25:00] And I can talk about your board onboarding emails. [00:25:02] I can talk about your sequencing, we can talk about what to email them, we can talk about how to get 'em on that email list, which is great and people can get all that. But then the problem is they would look at the tech and some people are great and they're fine, but a lot of people would go a, I dunno what platform to use b I dunno where the hell to start and I dunno how to make this work. [00:25:19] So one of the things I did in the, in the course, and I had to teach myself it in many, many, many systems is I the process that I give them, is the process that I taught them through in the course, and one of my members that came and did it, she, how old is she? She's probably in her early sixties maybe. [00:25:41] And she was like, she'd been in my membership for ages and obviously they get support from me there, but they don't get the course. But she could have asked me any question on any coaching call. That would've been fine. But she just hadn't got round to doing it. It was like, yeah, I know what I need to do. [00:25:55] Haven't quite sorted out the tech. And we did the course and she was dreading the tech bit and we get on [00:26:00] a call and she, cuz we, we do calls alongside the course so I can answer questions and I can literally go, give me your login or open it on screen and let me see and I'll point and go click that button. [00:26:11] And, but she literally came on the call and was like, I could kiss you, literally kiss you. She said, I didn't think for one second I could do that tech side. She goes, and I literally sat there with your screen on one screen and me on another and you were, the video was like, okay, so when you're here, go here and click this. [00:26:29] She goes, and I did. And then you were like, click this and do it. Which I did. She goes and I did it and it's done. And that's the thing, like it's not difficult, but the process is very weird. So again, what's interesting is a lot of the feedback I get is I would never have started where you said to start, right? [00:26:46] And it's because. , I start them at the thank you page, which seems like a really odd place to start. Mm-hmm. . But the problem is when you are setting up a landing page, it'll say, where do you want this to redirect to? And if you haven't got that set up, you can't finish your landing [00:27:00] page. Yeah. So there's all these kind of little quirks that like, because I know the processing, cause I've done the process, it's like, okay, it's not that it's, you can't do it the other way. [00:27:10] It just makes it a lot easier and a lot quicker. Mm-hmm. . So I think, like I said, for me, I don't want people to be sat there going, yeah, it's all right for you, you're tech. I'm not, I'm really not. I just had to learn it. But it means I can teach it and it means that obviously if I will probably talk about it in a layman's way, and I also have the opportunity to have some of these providers come in and do the training on, on that for me. [00:27:32] But I didn't want them to because, because I've, I've taught you to do something very specific. I want you to show how to do that specific thing rather than here's an overview of the system, this is how it works. So yeah, it's. . And like I said, the tech bit's so important. Cause that's a bit that stumbles people. [00:27:49] Yeah. And stops people. [00:27:51] Sarah: But the other thing that you just brought up is, is there's the tech, but then there's also the understanding the process. You know, it's like [00:28:00] Yeah. You have to almost like map it out and maybe Yes. Visually map it out. And so maybe you can just do that for our listeners right now. [00:28:07] Yeah. Like, yeah. Let's start with the, you know what most people call lead magnet? I don't like that language anymore in humane marketing. [00:28:14] Teresa: Cuz it's just like, no, you're right. No, because it doesn't, the visual is not nice, right? No. There's, there's no humane about it. Yeah. Cause it's a lead magnet. Let's [00:28:22] Sarah: call it a, a freebie or I actually call it a signpost where people get to, [00:28:27] Teresa: you know a hand raiser. [00:28:28] That's another thing I call it. It's like handraiser. I like that. Yeah. I love that. I'm interested in it. I wanna know more. Yeah. They raise their hand. [00:28:34] Sarah: So let's start there and then, Talk through the process of what needs to happen [00:28:38] Teresa: behind the scenes in a way. Yeah, yeah, yeah. So at the very beginning, the first thing we talk about is the, the hand raiser, the freebie. [00:28:47] And I keep it simple, so I tell them to choose something. So the first thing we have to do right at the beginning is we have to know who their customer is. And I don't just mean like, you know, what age are they and where do they shop? I mean, like, what [00:29:00] is the thing that they're really struggling with? Get to know them, speak to them, understand them, listen to them and what they've gotta say. [00:29:06] This isn't, you're not just trying to sell someone. And again, that is the point of a hand raiser. It's not a sales tool, which. , I know often can be seen as that way, and ultimately it might lead to a sale. But the idea is you as my perfect customer, as my perfect audience members, part of my community, you have a problem that I can solve because this is where my zone of genius is. [00:29:28] So I create something that addresses your problem and gives you some solutions, and you have to give them something that is good. I have downloaded that many lead magnets. I can't even tell you because this is my passion. This is what I do. Like I will drop into someone's funnel and go through it and look at it all. [00:29:46] and I've downloaded stuff that is useless, absolutely useless. And it's only just a, I want your email address. It's not a genuine, I'm trying to help you. So that's the very first thing we talk about. We need to know [00:30:00] exactly who your people are, what their problem is, and then you need to give me some very good advice to help me with that problem. [00:30:06] But we always start with a PDF download, which I know sounds very unimaginative and there's much better ways to attract your perfect audience, but they're much bigger and more complicated. So I've got a. , it was a very big process to do that quiz and I had an expert help me. So even though it might be like, well, it's just a pdf, we'll make it the best PDF they've ever downloaded, but it is. [00:30:27] So basically we find one problem and we give them five points and we say, this is how I can help you with my five points. Okay. So it's like and one thing that actually always comes up and you know, this podcast has gone for hours, by the way, cuz I can talk about this for literally hours. [00:30:42] Sarah: Well, they'll, they'll just have to come to your [00:30:44] Teresa: course, you know, well love, like, it's not a sales message, but that's, that's what it's [00:30:49] But like, so one of the things we talk about is sometimes the problem that they've got. So let's say I am a coach that helps people who have got imposter syndrome, let's say. That was my business. [00:31:00] Well, the problem is, Possible customers or people I can help might not know they've got imposter syndrome. [00:31:08] Mm-hmm. So what they do is five ways to help you get over imposter syndrome. Well, that's great if I know I've got it, but I don't know I've got it. Mm-hmm. So, one thing, and that's often a mistake, you really choose. So the thing that you need to think about with the lead magnet, with your title, with your, your freebie, and the thing you're offering them is it needs to sing to them. [00:31:27] It needs to, they need to read that and go, that's me. Mm-hmm. . Whereas if I don't know what that is, if I've never heard of the phrase imposter syndrome, but what I might know is my symptoms or what I might know is the problems that I have. So they need to get quite granular with that. So it might be that do you worry that you're gonna get found out one day question mark if I read that, and whether I knew what in Imposs syndrome was or not, and whether I, you know, thought I had it or not. [00:31:54] I would read that and go, yeah, that's me. Yeah. Mm-hmm. . So, but I would only know that and know [00:32:00] that language cause I know my customer really well. So that piece, yeah, that's [00:32:04] Sarah: unfortunately, that's often a problem, especially for coaches, right? Because they're so into their specialty or into their methods that unfortunately they're marketing [00:32:15] Teresa: the method where Yes. [00:32:16] Yeah. And they're not talking to the problem. Yeah. And sometimes people are like, yeah, but I don't wanna be negative. And it's like, it's not that you're being negative, it's that sometimes the only way, you know. So if you rephrase it and said, you know, do you fear that one day you'll be found out? I know it sounds negative, but the point is it resonates cuz that's the kind of thing I might say. [00:32:38] And what's quite nice for me and you, , I've always kind of hoped and thought that this is my superpower, is I'm able to think about who their customer might be and what their customer might say. And sometimes I am a potential customer. Yeah. Sometimes I'd be like, well actually I would never say that. This is what I would say. [00:32:55] Yeah. And it, it inevitably is not the same language because like you said, [00:33:00] when you are an expert in your world, in your field, you are gonna use the right terms. You are gonna think of, like you said, the solution. And the solution is, you know, you've got imposter syndrome and I've got tools to help you with imposter syndrome. [00:33:12] Well, I don't know. I've got that. Mm-hmm . So that's the first thing. Really understanding that customer is key. Coming up with something that is genuinely going to help them, that is genuinely going to fix their problem is the next thing. So like I said, we know downloads can be, excuse me, I'm gonna cough. [00:33:29] I'm so sorry. Yeah. I could feel it building. And I, a sneeze coming as well. I'm so sorry. I never do. That's fine. [00:33:40] Is it gone all good, ? I think so. Hope so. Sorry, sorry, sorry. So like I said, you wanna create that lead magnet, that freebie that is really good quality. So when they get it, it actually gives them something. Don't be scared about giving away too good of stuff. You're talking basics. Okay. So you're not talking like your secret source or your method or your whole, like this is how to do [00:34:00] it, start to finish, but the stuff you're telling them is really good stuff. [00:34:04] So when we're in the process, the very first thing they do is create that thing and we do it in you know, something like Canva or Adobe Express, and they get all the templates and basically they make it look nice and they create this P D F that they've got that they can give someone. Then what we do, And we do everything to get it ready before we go into tech. [00:34:26] Cuz that's the other thing, like I said, once you get into tech, you don't wanna then go, you're halfway through a process, you have to go and write some stuff and by the time you come back you're like, I can't remember where I was or what I was doing. So then what you're going to do from that point is you're gonna think about the words that you want to be on your signup page. [00:34:42] So the page that is the landing page where someone goes and goes, yes, I would like that. So based on what you've written, you write some words on that and there's a format to it and, and there's a way you can do it. But basically you're saying to them, if you have problems with this, this, this, this, or if you're struggling with this, this, this, this. [00:34:58] If you find you are this, this, [00:35:00] this, then. In this download, I'm gonna help you with this, this, this. So then you've got the copy for that and we make sure we've got some images as well. So within the template thing, we create social images and we create images for the landing page. Then you want to start writing your emails that you're going to send to them. [00:35:16] Cuz the minute they download that, you are gonna want to automate some emails. And I think the word automation scares people. It's really not that difficult. It's like when they opt in this form, send them this thing, wait a day, send them this thing, wait two days, send them this thing. So then what we do is we write all our emails and, and again there's like templates to follow and that sort of format. [00:35:37] And we got our, our titles, our subject lines, we've got our preview text, they've got our emails. So basically we have everything ready to roll. Before we go to the tech. So they literally have a Google doc of all their stuff. They have their images, they have their P D F, they have the pictures, the lot and things like as well. [00:35:57] There might be a little blurb about who you are and what [00:36:00] makes you an expert. So then what we do is when we go to the system, the thing that we start with is the, well, you can do a couple of things, but depending on what system you're using and which order it goes in. Because again, it's all different. [00:36:15] But normally you'd build a thank you page first. And the thank you page is a really simple page that acknowledges the fact that they've opted in. And it might tell them things like, make sure you check your spam cuz it might have gone in there. And if you don't get it, email us here. Or if you know you haven't found it, if you wanna link to something else on that page, you can. [00:36:32] You could always say, go and take a look at my website, or I wrote a blog on this, or whatever it is. But normally, and again, when getting started, don't over confuse yourself just. , a plain thank you page that has your logo and a nice image or whatever on it in your font saying Thank you. It's on its way. [00:36:47] And don't forget to shake your junk. So that's on the thank you page. So we'd build that first. Then what we'd probably build next is the email sequence. And again, it can depend on different systems, but you'd need to build that [00:37:00] sequence. So basically this is an automation, and you would say, okay, I want to create an automation. [00:37:05] And you might put the trigger in there. You might put the trigger somewhere else. Again, this is where different systems differ. Depends on the tool. Yeah, it does. But basically you are saying, okay when this thing happens, I want you to, and it can be like, so active campaign. It could be a tag. So when this tag is added, start this and you can decide the tag. [00:37:25] And, and we normally have decided the tag by this point. , you would start the automation. When someone gets this tag, start this thing and it'd like send them an email immediately. And then you put in your copy and your text of the email. The other thing you're gonna need to do is link to the thing that they've got and things like, the one key thing, and I saw this the other day with someone, is I opted in for their thing and they had a huge email and the link was hidden. [00:37:51] Well, they say hidden, but it was amongst a lot of texts of the thing. I actually was trying to die in load. And then there was about another four or five links of various different other things they were trying to tell me [00:38:00] to do. And a 20% off discount if I bought my first thing. And it's like, we too much, too much do too much. [00:38:06] Because then again, you're jumping straight into the sale. And again, that's not humane. That's not, we are coming from a point of serving. We're coming from a point going, I know you struggle with this and I can help because that's what I do and that's what I'm brilliant at. Mm-hmm. And yes, of course we all need to be paid. [00:38:24] And of course there are paid things that you can have. But at that point, that's too early. So the first email is just an email that says, here you go. There's your thing. Like you asked for it. There it is. And I think on the copy it normally says something like, and I'll be in touch in a couple of days to let you see how you got on. [00:38:44] And again, one thing I find, especially with a brand new sequence of someone brand new, tell them what to expect. Mm-hmm. . Okay. So in that first email, say, I'll be back in touch tomorrow, or I'll be back in touch in two days, so that when your email does fall into their inbox, they're not gonna think, oh, [00:39:00] she's hounding me. [00:39:01] Mm-hmm. , because I've already told you that this is what's going to happen. One thing [00:39:05] Sarah: that I really like doing is using numbers and brackets. So one out of five and then they know, okay, this is the first emails, then there's gonna be four more. And so I use that in all the subject lines and people really like it. [00:39:19] I use that also in like mini-series where I'm like, I'm gonna be talking about this topic over five emails. Mm-hmm. , you know that these are coming, right? Yes. So I guess especially in an onboarding series, that would be really helpful [00:39:32] Teresa: for people that like, yes, super helpful. It's a great idea. And like you said, so, and, and I think as well, people are, I know people are struggle with marketing and they really like, you know, they think it's sleazy and slimy and horrible, but as long as people know what to expect from you, it's when they're caught off guard. [00:39:50] It's when you've said to them, I'm gonna email you once a week, or I'm gonna email you once a month and then you send five in two days. Like, that's not okay. That's not. [00:40:00] Alright to do, right? So it's about being really honest and going, this is what I'm going to do. And thinking as well as serving. So I often say, when I generally talk about emails, like you have to ask yourself, who cares you well with anything we do? [00:40:15] Who cares? Like am I giving them something in that email that they're going to want to read? Am I giving them something that is going to be of value to them? Because if all I'm doing is telling them to buy my stuff, that is of no value to them. Now if I'm telling them a story that will give them a lesson or a learning, and then at the end of that email I say, and actually if you want more help with this, I can, and here's how you can get that help, then that's different. [00:40:41] So [00:40:41] Sarah: I think that's important to mention as well, because I know a lot of my clients. And, and I'm sure maybe yours as well. We, we have heart-centered clients and so they're actually, they already know that they want to serve, right? Yes. But it's the actual selling piece that's kind of difficult. And [00:41:00] so just this morning a client said to me that her subscribers told her they don't want more than one message per month. [00:41:06] And I said, I understand that. And that is good that you ask what they want, but you also need to look out for yourself because you are running a business. And so you don't just want to only serve and share great content, you still also need to sell. That's why they are on your email list. So it's finding that balance, [00:41:26] Teresa: right? [00:41:27] It is, it is. And, and like you said, it. For me, again, asking that question is lovely. And I asked it funnily enough just the other day, but I sent three emails a week. Yeah. So, and I asked them, and I said to them, I'm gonna slow down in August. Cause obviously August is our UK summer holiday and I have a daughter and a stepson and you know, hopefully might take a little bit time off at some point. [00:41:48] But for me I was like, so I'm probably gonna send like two emails a week this time. And I, and then, so I said, actually, drop me an email back and let me know what you think about that. And I've had people in the past go, I'd like less [00:42:00] and, and as long as I'm consistent, as long as I told them this is what it's going to be, and I communicate with them and I am thinking of doing less, I'm thinking of maybe just doing two a week on a Wednesday and a Thursday and I will email them going, I've been having a think and I think this is what I'm gonna do and this is why I'm gonna do it. [00:42:16] And, you know, so I think it's that communication and again, treating people like they're real humans. Yeah. Because they are real humans. [00:42:23] Sarah: I think what people get scared because they, the tech is involved and they feel like, Okay, so now this is, you know, the techy part of the business. Yeah. Where nice. It's not, you can still be yourself in these emails and, and Yeah. [00:42:37] Even though you're talking to many people, you're still talking as if you were talking just to one [00:42:43] Teresa: person. I write every email as if I'm talking to one person. Yeah. And, and I personally reply to everyone that responds. Mm-hmm. And I ask them to respond. Mm-hmm. And whether that takes me 20 minutes or three days, I'm the one that responds. [00:42:58] And my team know that they [00:43:00] leave those emails alone because that, and again, I don't have a copywriter. Right. My emails, I write them and I joke that they're probably, they're not award-winning and there's gonna be typos in them. And, and kind of, I'm sorry, but I'm not, because it's like, that's not my zone of genius writing is not necessarily my zone of genius, however, The authenticity of it and the fact of, you want to hear from me so you are going to hear from me. [00:43:24] You are not going to hear from a copywriter who has relayed a story that I've told them. So again, treating it as an additional bit of content, you know, another way to communicate with your audience, but also having that two-way thing and asking them and, and including them in the decision, I think is great. [00:43:42] I do think though, once a month is not enough, nowhere near enough, because like if I said to someone post on social media once a month, and this is the analogy I always give when I get them in the course to go right, how often are you gonna email 'em? What day? And, and initially all of them would go probably once a month. [00:43:59] And then I say to [00:44:00] them, imagine just posting on Instagram 12 times a year. What do you think that would do for the business? Do you think that would mean you get good business? No, of course it wouldn't. And we need to look at emails in a similar way, so, again, it's more about what you're putting in the email than the frequency of the email. [00:44:17] Mm-hmm. . So yeah, so, so we do the sequence emails, we've got digress there. I digressed us. But we do the sequence emails and like I said, the first one is deliver the thing. The second one might be if they're brand new to you, it might be a who you are or normally. The second one for me is, okay, so you had this thing cuz you were struggling. [00:44:34] Have you seen this? So it might be, here's a podcast I did about it. Here's an article I wrote on it. Here's a video I've done on it, but it's helping them further. And then from that point you might introduce yourself, you might explain more about your, what you do, you might then, and some of my email sequences on email, four or five. [00:44:52] But again, you don't have to do this from day one. It gives 'em a video of something that's particularly. Pertinent to what they've downloaded or a [00:45:00] sneak peek into the membership because actually they downloaded a mindset thing and the membership has mindset calls in it. And then, because I have products at the end of it, I might go, if you're interested, actually you might wanna join the club or you might wanna have a look at the club. [00:45:13] And then my last email will say and, and it, this is only cause I'm leading into products that, or a service or whatever. If you are not, then you don't do this. But my last email says, you're not ready. No worries. So basically as well, and the automation is very cool, but I don't teach this. I can teach it to someone who asks, but this is not what I would tell you to get started with. [00:45:31] So for instance, in my funnel, in active campaign, at the end of every email, I have a section in the, in the process that says, did they sign up to the club? If they did, don't send them anything else. If they didn't send them this, did they sign up to the club? If they didn't, don't send them anything else. [00:45:47] If they did, if if they did, don't send 'em anything else. They didn't. And that's what I send them. No worries. That's fine. I see. And that's exactly the [00:45:54] Sarah: thing. You can't do it Cajabi like [00:45:56] Teresa: none of this is no, no, no, it's not right. No. [00:46:00] Yeah. You need a system. And I think, I think. , fairly confident. You can do an element of that in Malechi not Malechi Mailer light [00:46:09] I told you I'd get confused. Yeah, there is an element of that. You can do a mailer light, but you can't do that in Kajabi, which is why again, when switch back, I can afford it. I switched back. Yeah. But again, you know, even saying to at the end, no worries. I've offered you this thing. I think it could be cool, but you don't want it. [00:46:24] And because I very much believe in humane marketing, I don't do close and open on stuff unless it's a course, like build My List where I work with you along it, which means I obviously have to have an intake cuz we all start at the same point. But other than that, my membership is always open, so I just really nicely say at the end, no worries, I'm always here and now you're gonna start getting my regular emails, which, and I tell them what the deal is with the regular emails. [00:46:48] So, so those things. That kind of un onboarding is, is kinda key. So you need all those emails written, which they already are by this point, and then you put them into your system. So then you've got an automation, you've got a thank you page, [00:47:00] you've probably got a tag. And then the next thing we go in and do is probably set up the form again, depending on what system you're in. [00:47:06] So we set up the form first, because on a landing page, you're gonna need to put the form in it, but you can't set up the form without having stuff to link to it because it'll say, well, what do you want to do with this form? And if you haven't got a like, okay, once they filled in the form, go to this thank you page. [00:47:19] Or once they filled in the form, subscribe them to this automation. So that's why we're kind of working backwards and up. So then we do the form bit. And then once we've done the form bit, we then build the landing page. And then once we've done the landing page, all the social media posts are already written, already done. [00:47:36] So it should be as easy as. So then you'll have the link for your landing page. And then it should be as easy as, here's your social media post that you've already created. Shove the link in there when they click through to it. The rest should be absolutely fine. And then obviously we do an element of testing. [00:47:51] I test it, they test it, make sure everything looks right, reads right, and all that sort of good stuff. But yeah, it's not where the process that we go through as the [00:48:00] consumer is we see a social media post. We go through to a landing page, we put in a form, we then go to a thank you page. We then get an email. [00:48:09] We don't create it in the same process because that's not the process that's easy enough for us. Yeah. So, yeah. And I know it sounds big. It does [00:48:18] Sarah: sound right. Overwhelming when you hear it like that. Yeah. But it, it's like anything, it's definitely like Marie Felia would say it's figure outable and once you have figured it out the first time, you can just rinse and repeat. [00:48:32] That's it. The system and the process. And you will come up with different opt-ins and free. [00:48:37] Teresa: Yeah, and I had, and, and again, I promise you, I never came on here to go buy my thing. But had an amazing testimonial. The day I say testimony she just told me, but it was still amazing. One of my members bought Build My List cuz like I said, it's not included in the membership cause it's a very specific and it's followed me along. [00:48:53] So like I said, we'll literally go, has everybody done this now? Let me see it. Has it look yet great? Right once to the next thing. Because I know people need [00:49:00] that gain ability, but she had done the course the very first time I ran it and she actually hadn't been as present in the course as she wanted to because she was doing a tax return or something at the time and the timing just wasn't right for her. [00:49:13] And she actually got one of her team to go through and do the work, so. Mm-hmm. , they actually went in and did the stuff. and they did it and she obviously hadn't done it. And so then it comes a year later and she decides she needs a new lead magnet and cuz the other one had been performing well, but obviously it's nice to have a few, and again, I explain about, you know, why you would want different ones for different things. [00:49:35] And so she decided she wants a new one and she went back to the course and went through the lessons and came on one of my calls and was. I've done it, , I've just done it and, and like I literally just went back and, and did exactly what you said and I've done another one. And she was like, that's amazing. [00:49:53] And then she's doing another one. And it's like, that's the point, like by going through it with you like [00:50:00] that. And even when I'm talking about different systems, the way I try and explain, and obviously you know, you have different systems to choose from, but the way I try to explain it is if you understand what you are trying to do or what you need to do, even if you then go to a different system, you know, okay, I need a page or a landing page, which might be called a website on some things. [00:50:21] Or it might be called a site, or it might be called a page, or it might be called a landing page and I need some kind of form or opt-in or pop in, pop up. So again, where's that gonna be? And I need another page for a thank you page, and I need some kind of automation and I need something to trigger it. So even if you're moving and changing, The, like you said, the idea for me is I teach you the understanding of it and then you can rinse and repeat it. [00:50:44] Mm-hmm. , because, I dunno about you, Sarah. One of the things I found in the online space and, and talking of humane marketing and doing the right thing for our customers is, and one thing that I've been complimented on, which is lovely, is that I don't set my members [00:51:00] up on my students up to always need me. [00:51:02] Mm-hmm. , my aim is to give them the tools and the strategies and it's the empowerment for the empowerment Exactly. To do it themselves again. Yeah. Rather than, okay, I'm gonna give you so much and then, you know, if you want the rest, you're gonna have to come and do this, and do this and do this. Right. It. No, I am so over the moon and she just ha so happens to also be a member as well. [00:51:25] But even, and I, and funnily enough, when I was doing the challenge, I re-interviewed some of the past member some of the past students. And again, they said exactly the same. They were like, I did another one and I did another one. And the other thing that's really lovely actually is I have some marketers come to me and say, can I use it for clients? [00:51:41] And I'm like, if you are, you can come and learn the skill and learn the process and then offer that as a service. And then you can now be, I can create your opt-in, I can set up your email and absolutely fine. You can use my tools and my strategies and my stuff. That is fine if, as long as that's giving you another skill [00:52:00] and you are obviously not selling the corso, as long as you're using the things, that's fine. [00:52:04] And, but I love that. I love that we empower people to, to do those things so they don't have to come back to me and go, I'm gonna have to join again cuz I can't remember how to do it. [00:52:13] Sarah: Yeah, I, I just had my first group in the Humane Marketing Circle go through my book, the marketing, like we're human and they organized everything themselves. [00:52:24] So basically it's member organized and they got together, you know, amazing during three sessions, worked through my workbooks that are available for free. And so I'm like, this is exactly what we need. You know, we don't need more gurus. We need people to get empowered and then do it themselves. Just get the tools and then do it themselves. [00:52:46] And you are so right. And I think, yeah, this conversation here has been so helpful because people are like, Okay. I'm getting the big picture and I'm really getting the details and, and, and maybe they can just, you know, do it themselves now that, that [00:53:00] would [00:53:00] Teresa: be great. And for summits, right? More than enough on the challenge. [00:53:04] I had a number of people, in fact, a huge percentage of people that we talked about, you know, this is how you come up with an idea. These are sort of things that I consider and then they'd come to. , the coaching call I did alongside it. And then the next day they're like, I've created it. Yeah. And I'm like, that's amazing. [00:53:19] Awesome. Yeah. And then, and I had actually, and I'd never had this before, but I had two people actually within the five days create the thing and then they got bit stuck with the tech. Cuz obviously I can only go into so much on a challenge about that. But then they post in the group and I was like, have you changed up to that? [00:53:35] Do this to this? And they were like, I can't honestly believe you're helping me do this. Like Yeah. But you've come into the challenge trying to achieve something and you are working really hard to achieve it. Why wouldn't I help you to achieve it? Mm-hmm. Yes. I know I have a course that teaches all this, but you are so far ahead already. [00:53:51] Yeah. And I would've literally left you at the last hurdle. And, and [00:53:55] Sarah: basically they only needed that missing piece and Yeah. [00:53:58] Teresa: Yeah. And if I hadn. [00:54:00] Thought about them in the way I do and treat my audience the way I do. I'd been like, well that's fine cuz that's in the course. So if you wanna buy the course, it looks there to do that. [00:54:07] And it was like, no, this woman and the woman I was talking about, she has a young child. It was like an 18 month old and it was like, I know how difficult it was for you to turn up and go through the challenge because of how busy you are and managing the child and all this, and the fact that you've done all this. [00:54:23] and, and it was really early in the morning, and I don't, I normally, I get up and I have a morning routine and I don't look at my phone straight away. But for whatever reason, I sat in bed and I was looking at my phone and that message came up. So she'd obviously got up before a child or a child had woken her up or whatever, and gone back to sleep. [00:54:38] So she's messaging me and it was like, I don't know, six feet in the morning and I'm like, do this. And then she came back, I'm stuck on this. Try that. Okay, that works. Okay, you need to change this. And at the end of it, she was like, I can't believe. Like, but you've just done that. And it's, and like I said, why wouldn't I? [00:54:51] Mm-hmm. , you know, I'm setting people up to succeed, not to need me and buy my stuff if they don't need to. [00:54:57] Sarah: Yeah. Yeah. Ah, this [00:55:00] has been wonderful. Thank you so much for sharing so much wisdom and, and tackling the tech, because , I think, yeah, it really, people are gonna take a lot from that. If, if you would add one last tip in terms of, you know, maybe also the content, how to make it humane, you

Name: Kronda Adair Business Name: Karvel Digital Current Title: Certified Automation Service Provider™ Location: Portland, OR Educational Background: Bachelors in Web Design and Interactive Media   About Kronda: I'm a recovered WordPress developer turned digital marketer who loves to reinvent myself and my business. At age 34, I decided to become a programmer and spent the next five years getting a degree in Web Design and Interactive Media from the Art Institute of Portland.   After a couple of years at an agency, I struck out on my own to create WordPress websites for small business owners.   I've spent the past 6 years studying marketing with some of the best mentors in the business and rescuing business owners from ill-informed technology decisions. I want to spare you the overwhelm of wading through the thousands of choices and help you build a marketing system that will support your business for the long-term.   I bring my writing skills and other superpowers developed in previous careers in retail, customer service, and project management to everything I work on.   Our flagship offer is CRM 2 Sales, a done-for-you marketing automation program where we help business owners build an automated email marketing sales engine using Active Campaign.   When I'm not working, I can be found enjoying time at home with my wife, dog, and two cats, reading dead-tree books, riding one of my five bicycles, or enjoying the postcard vistas of the state of Oregon. DURING THIS EPISODE YOU'LL LEARN: Why business automation is essential The common uses of business automation How to build your tech stack and select the right automation tools for your business  Which areas in your business should you automate What marketing and content automation look like Common mistakes small business owners make regarding automation and how to avoid them Ways to make sure automated systems align with business goals   For complete show notes and resources mentioned for this episode go to: blacktobusiness.com/131 Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

In this episode we talke to Sam Reti form Muzie.live Muzie 2.0 is launching and Sam tells us about all the cool new tools in the software.. Get a demo of Muzie HERE   Book a coaching session with Danny Thompson HERE Automate your business with Active Campaign. The worlds #1 marketing, CRM and automation tool. Get started on a free trial HERE    

Another round of retirement changes are on the way after President Biden signed a spending bill in December 2022 that included the SECURE Act 2.0. Retirees and pre-retirees need to understand what this legislation means, how it might impact you, and what planning opportunities this could open up.   Here's some of what you'll learn in this episode: Background on the original SECURE Act and what that changed. (2:51) The new ages for Required Minimum Distributions. (5:23) Important Q&A surrounding SECURE Act 2.0. (7:49) How you can use this new RMD rule to your advantage. (9:51) Delaying the RMD age could also help delay when Medicare surcharges start. (13:06) Roth change 1 – Eliminating RMDs for all Roth accounts. (13:54) Small business owners can utilize the ability to create a SEP Roth. (16:22) Employer contributions are now eligible for Roth treatment. (17:50) High-wage earners are going to be required to use the Roth for catch-up contributions. (19:20) How the Secure Act 2.0 could provide more benefits to a 529 plan. (22:01)   Learn more about SECURE Act 2.0: https://www.kitces.com/blog/secure-act-2-omnibus-2022-hr-2954-rmd-75-529-roth-rollover-increase-qcd-student-loan-match/?utm_source=ActiveCampaign&utm_medium=email&utm_content=SECURE+Act+2+0%3A+Later+RMDs%2C+529-to-Roth+Rollovers%2C+And+Other+Tax+Planning+Opportunities++%5BNEV%5D&utm_campaign=NEV+Wednesday+Email   Read more and get additional financial resources here: http://lifemoneyshow.com  Check out our YouTube channel: https://www.youtube.com/channel/UCPhQ-u12d60Z0HNCwwVubdQ 

Are you looking for ideas on how to create products that people will actually want to buy? In this video, we'll discuss some tips and strategies for coming up with product ideas that customers will love. First, it's important to identify the needs and pain points of your target audience. What problems do they face on a daily basis, and how can your product solve them? Conduct market research and gather feedback from potential customers to get a better understanding of what they're looking for. Next, consider the value that your product brings to the table. Is it unique, innovative, or does it offer a better solution than existing options? Make sure that your product stands out in some way and adds value to your customers' lives. Another key factor is pricing. Determine a price point that is fair and competitive, but also allows you to turn a profit. Research similar products and their pricing to get a sense of what the market will bear. Finally, it's important to create a strong marketing plan to promote your product and reach your target audience. This can include social media marketing, content marketing, and even traditional advertising methods. By following these tips, you can increase the chances of creating products that people will actually want to buy. Check out some of the workshops I have put together to help you level up – http://robertrlyon.com Check out my blog – http://thelyonshow.com Buy some of my art – http://thewoodcarvers.com Check out my music – https://romulusrecords.com Donate & Support The Show - https://robertrlyon.thrivecart.com/donate-to-support-the-show/ Tools To Help You Build Your Business Use Active Campaign For Your Emails - https://ActiveCampaign.referralrock.com/l/1L4R91U0ZHT/ Hosting With Siteground https://www.siteground.com/index.htm?afcode=7a3d07a6bbb634eb5b794a26f9c76c48 Webdesign With Thrive Themes - https://thrivethemes.com/affiliates/ref.php?id=9665 CART & Courses and more Thrive Cart- https://evergreentactics-- checkout.thrivecart.com/thrivecart-standard-account/ Start getting interviewed on podcast - https://podmatch.com/?ref=1659645020681x446432258160411000

Welcome to our channel! In this video, we're discussing how to be a beast in 2023. Being a beast means being the best version of yourself, both physically and mentally. It means setting and achieving your goals, and not letting anything stand in your way. We'll share some tips and strategies for staying focused and motivated, and for getting the most out of your workouts and daily activities. Whether you're looking to improve your health, boost your career, or just be the best you can be, this video is for you. So join us and let's become beasts together in 2023! Check out some of the workshops I have put together to help you level up – http://robertrlyon.com Check out my blog – http://thelyonshow.com Buy some of my art – http://thewoodcarvers.com Check out my music – https://romulusrecords.com   Donate & Support The Show - https://robertrlyon.thrivecart.com/donate-to-support-the-show/ Tools To Help You Build Your Business Use Active Campaign For Your Emails - https://ActiveCampaign.referralrock.com/l/1L4R91U0ZHT/ Hosting With Siteground https://www.siteground.com/index.htm?afcode=7a3d07a6bbb634eb5b794a26f9c76c48 Webdesign With Thrive Themes - https://thrivethemes.com/affiliates/ref.php?id=9665 CART & Courses and more Thrive Cart- https://evergreentactics-- checkout.thrivecart.com/thrivecart-standard-account/  Start getting interviewed on podcast - https://podmatch.com/?ref=1659645020681x446432258160411000

#092 - My guest Heather Angel walks you through the different types of Virtual Assistants, the tasks they handle, and what you need to do to start exploring this as your next career in this in-demand industry.Click HERE for your FREE download that explains the Different Types of Virtual Assistants and the services they provide.Click HERE to learn more about Heather's class Virtual Assistant Beginner Course, which starts on January 20, 2023.You can find Heather atwww.HeatherLynnAngel.comOn Instagram at @HeatherLynnAngelSHOW NOTES:  Here are some of the people that Heather likes to follow -Pat Flynn (YouTube)Jasmine Star (Instagram)Brock Johnson (Instagram)Chalene Johnson (Instagram)Here are some of the apps and websites that Heather has found helpful -ConvertKit (email management)Active Campaign (email management)MailChimp (email management)Meta Business Suite (scheduling social media)Hootsuite (scheduling social media)Buffer (scheduling social media)Toggl (time tracker)Marco Polo (texting with video)Loom (video texts)Google Drive (organizing and share files and documents)Evernote (note taking, sharable)Last Pass (Password protecting service)---------The Quest for Healing Podcast is hosted by Kerstin Ramstrom. For more information about Kerstin and her health coaching practice, Carefully Healing, please find her atCarefullyHealing.comFacebook: Carefully HealingInstagram: @CarefullyHealingWithKerstinYouTube: Carefully Healing with Kerstin If you want save up to 25% off supplements that you're taking every day, check out Wellevate in the Resources section of my website at CarefullyHealing.com/Resources and go to the Wellevate section. Shipping is FREE for orders over $49, US only. ($)

In this episode Nate Terepka tell su s about how he is building a successful Youtube channel and using it to drive trafiic to digital courses he is selling.   Check out MUZIE.LIVE HERE Get started with Active Campaign and automate your business HERE

Our guest today is ActiveCampaign's President, Sameer Kazi.  Sameer is responsible for guiding the core operations and helping prepare the company for its next phase of growth. He is a deeply experienced software executive and operator with global P&L and public company experience helping growth stage & mature SaaS businesses scale revenue and operations.  Sameer […] The post Ep. 246 – ActiveCampaign President, Sameer Kazi appeared first on COO Alliance.

In this episode, James talks with Mike Richardson and Erin Richardson, Co-Owners of Richardson Insurance. To learn more about Richardson Insurance, visit https://www.insurewithrichardson.com/. Visit our website to join our email list, get the scoop on our LIVE coaching calls and never miss an episode: https://www.agencyfreedom.com Connect with Agency Freedom Podcast on Facebook at the Agency Freedom Podcast group: https://www.facebook.com/groups/agencyfreedom Email us at podcast@agencyfreedom.com with ideas, questions, complaints or your favorite grilling recipe. Episode Highlights: Mike shares that he is the fourth generation in their family agency and after reviving the agency, they consider themselves a 90-year-old startup. (3:30) Erin shares that she just celebrated her 20th year in the insurance industry, and that before joining Mike at the agency, she worked on the carrier side in claims and underwriting. (4:07) Mike shares his difficulties in moving from the stone age of genuine file cabinets to the current day. (8:57) Erin and Mike explain the vibe and culture of their agency, where everything is lead-driven, they work in teams and don't have outside producers. (11:04) Mike shares that they are heavily involved with real estate agents and mortgage brokers, like many personal lines agencies, and in the customer experience for their partners and customers in terms of finding prospects. (12:07) Mike mentions that it took them a long time to figure out how engaged they want to be in all transactions. (18:03) Mike shares that they just switched away from Active Campaign to Automate 365 since it is directly linked to NowCerts. (20:49) Mike and Erin discuss how they differentiate themselves in a competitive market and how they ensure their staff is confident in the product they're providing. (25:48) Erin shares that she has been President of the Hanover Chamber of Commerce for a few years and has come to know many of the companies and individuals in town through that role. (27:45) Mike explains that their overall goal is to humanize insurance and make the insurance side of things more efficient so that they can focus on relationships. (30:12) Mike and Erin discuss what type of advice they would offer themselves if they were just starting out. (45:12) Key Quotes: “We believe in team and doing things together. We don't have individual agents that are handling things, and we don't actually have any outside producers. Everything's done by inbound leads.” - Mike Richardson “We have gotten our team's buy-in too and we're very open and candid with them about what our mission is, and who our ideal clients are. And, we've funneled down in our office, the types of insurance and the types of clients that we're going to write. And so it makes their jobs a lot easier.” - Erin Richardson “We just tried to do things to stand out and be different. So, if everyone's doing a happy hour, we're going the other way. We're trying to find something different to do that, that these people want to get out and do.” - Mike Richardson

In this episode, James talks with Mike Richardson and Erin Richardson, Co-Owners of Richardson Insurance. To learn more about Richardson Insurance, visit https://www.insurewithrichardson.com/. Visit our website to join our email list, get the scoop on our LIVE coaching calls and never miss an episode: https://www.agencyfreedom.com Connect with Agency Freedom Podcast on Facebook at the Agency Freedom Podcast group: https://www.facebook.com/groups/agencyfreedom Email us at podcast@agencyfreedom.com with ideas, questions, complaints or your favorite grilling recipe. Episode Highlights: Mike shares that he is the fourth generation in their family agency and after reviving the agency, they consider themselves a 90-year-old startup. (3:30) Erin shares that she just celebrated her 20th year in the insurance industry, and that before joining Mike at the agency, she worked on the carrier side in claims and underwriting. (4:07) Mike shares his difficulties in moving from the stone age of genuine file cabinets to the current day. (8:57) Erin and Mike explain the vibe and culture of their agency, where everything is lead-driven, they work in teams and don't have outside producers. (11:04) Mike shares that they are heavily involved with real estate agents and mortgage brokers, like many personal lines agencies, and in the customer experience for their partners and customers in terms of finding prospects. (12:07) Mike mentions that it took them a long time to figure out how engaged they want to be in all transactions. (18:03) Mike shares that they just switched away from Active Campaign to Automate 365 since it is directly linked to NowCerts. (20:49) Mike and Erin discuss how they differentiate themselves in a competitive market and how they ensure their staff is confident in the product they're providing. (25:48) Erin shares that she has been President of the Hanover Chamber of Commerce for a few years and has come to know many of the companies and individuals in town through that role. (27:45) Mike explains that their overall goal is to humanize insurance and make the insurance side of things more efficient so that they can focus on relationships. (30:12) Mike and Erin discuss what type of advice they would offer themselves if they were just starting out. (45:12) Key Quotes: “We believe in team and doing things together. We don't have individual agents that are handling things, and we don't actually have any outside producers. Everything's done by inbound leads.” - Mike Richardson “We have gotten our team's buy-in too and we're very open and candid with them about what our mission is, and who our ideal clients are. And, we've funneled down in our office, the types of insurance and the types of clients that we're going to write. And so it makes their jobs a lot easier.” - Erin Richardson “We just tried to do things to stand out and be different. So, if everyone's doing a happy hour, we're going the other way. We're trying to find something different to do that, that these people want to get out and do.” - Mike Richardson

Finding time to squeeze it all in is a challenge for most podcasters and entrepreneurs. It becomes even more challenging when you are a solopreneur. On the episode today, we help Kevin Davis find ways to get more time in his week. He is host of the podcast "4 Pillars of Health With Kevin Davis". You can find it at KevinDavisHealth.com. Podcast: ‎4 Pillars of Health on Apple Podcasts STRATEGY CALL If you would like help getting clear how to use your podcast to drive your business, join my next workshop. You can get details at www.PodcastTalentCoach.com/workshop. Each month, I help a group of coaches get clear how to fill their pipeline with potential clients. We cover the exact steps to covert your listeners into clients. You can't keep wasting a bunch of time and energy on a podcast that isn't doing anything to grow your business. It's time to take action, and do something different. Get the details at www.PodcastTalentCoach.com/workshop. THE IMPORTANCE OF TIME There are two truths about time. There are only 168 hours in the week. And, we all have the same 168 hours. So, why do some get so much done and others struggle to accomplish anything? Those who succeed know where to spend their time. Most time management tools have you schedule your time, prioritize your tasks, and delegate where possible. All of those are smart ideas. However, to grow your business you need to spend time on the right activities. Those activities should be in your zone of genius as Gay Hendricks calls it in his book "The Big Leap". Your activities should also actually drive the business. As Michael Gerber says in his book "The E-Myth Revisited", work ON your business and not just IN your business. Knowing where to spend your time is more important than knowing how you spend your time. You could spend hours making your website look perfect. But, is that really driving business? Wouldn't you be much closer to your revenue goals if you spent more time attracting, closing and working with clients and customers? THE HARD WAY I learned this the hard way. My website sucked up months of my time and at the end of the day ended up a trash heap. When I started, I got one of those "drag-and-drop" website builders and got started learining how to build a website. Now understand, I know nothing about websites. But I figured I was saving a ton of money. After I got the website up, I discovered Wordpress and themes to build a website. That's when I realized I could save a lot of money by building my site on Wordpress and hosting with HostGator rather than the pre-built solution. Again, I didn't know anything about building a website. So, I found someone on Fiverr to recreate and improve my website on Wordpress. It cost me $300. That's $300 total. I had just spent months trying to build a 3rd grade website, when I could have spent $300 to hire someone. Most importantly, I could have spent those months having sales conversations with people I could help. I could have spent time getting clients and growing the business. THE EASY WAY Now, I hire an expert when the task it outside of my zone of genius. I want to spend my time helping coaches attract their ideal clients with their podcast. When I moved my email autoresponders from Aweber to ActiveCampaign, I hired my virtual assistant to move it. It would have taken me hours. Instead, I spent that time growing the business. When I needed to build my funnel by connecting my webinar service to ClickFunnels and my shopping cart, I hired a funnel builder. It would have taken me months to figure out how to build a funnel. I even started the One Funnel Away challenge. Half way through it, I realized I was out of my lane. Instead, I spent that time talking with coaches who could hire me. SCARY TIME It is scary to spend money when you're building your business. Every dollar counts. In economics class, I discovered opportunity cost. It is the loss of a potential gain from other alternatives when one alternative is chosen. When you choose to spend your dollars on one option, you cannot spend that money on another option. Time is different. When you spend your money on one option, you get your time back. You can then spend that time making more money than you spent. How much is your coaching? I assume it is much more than you would pay a virtual assistant. Hire a VA for three hours, and spend that time landing another client. Spend your time in your zone of genius. KEVIN DAVIS Today, we help Kevin Davis figure out how to get more time in his week to drive his online business. As an expert with over twenty-five years of experience treating patients, and is intimately familiar with the challenges facing an aging population. His commitment to continuous education and his deep, personal interest in genetics, as well as natural medicine, are a wellspring of proven methodologies that Kevin prescribes for disease prevention and anti-aging treatment and intervention. Kevin is a dedicated physician assistant that uses an integrative approach to medicine. On his podcast Four Pillars of Health, he discusses how to effectively treat current complaints while simultaneously uncovering long-term problems. This allows everyone to live extended, healthy lives. You can find him at KevinDavisHealth.com. Enjoy my conversation with Kevin Davis. LET'S CHAT I would love to help you overcome your latest podcast challenge. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply. Just click the button and apply to have a chat with me. There is no cost. It's just my gift to you. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Today, we are joined by Jason Wright to talk about using active campaigns through website funnels in businesses. He is a speaker, author, entrepreneur, consultant, and digital marketing architect with a passion for helping real estate investors and entrepreneurs with their sales funnels. He also enjoys golfing, hiking, hunting, and fishing. He is currently living in Martinsville, Indiana.   [00:01 - 06:06] How He Started Out   Jason Wright is a digital marketing architect and speaker who helps real estate investors and entrepreneurs with their sales funnels He started with digital marketing broadly and then nicheed down to work specifically with capital razors   Why he recommends working with capital razors as there is nobody else doing this type of work   [06:07 - 11:31] How to Use Two-Way Text to Increase Sales   Why capital razors make mistakes by not having a plan, no backend, and no strategy for their marketing campaigns   He recommends using goal-driven automations to key people and reaching out after they've subscribed to your list Two-way text is a great way to make people more willing to talk   [11:32 - 19:37] Active Campaign Text Integration    Jason recommends Sales message over negative text integration  Why capital razors should narrow down their niche   Why we shouldn't be scared of polarity   [19:38 - 20:36] Closing Segment Reach out to Jason!  Links Below Final Words Tweetable Quotes   “You may have an opportunity to niche down right in your face. You may not be paying attention, so be willing to pivot. Pay attention to the people you're serving and listen to what they're saying. That's where you can get the tips to micro niche down. You're not gonna figure it out on your own.” - Jason Wright   “If you want to do something different than the rest of the industry, get away from the PDFs. I challenge you to step away from the ebook or the one pager, create a lead magnet that's powered by video and say, how do I give my target audience the information they want in a really palatable way.” - Jason Wright   -----------------------------------------------------------------------------   Connect with Jason! Follow Jason Wright on LinkedIn.  Youtube: https://www.youtube.com/channel/UCimr3WepHAUcJr-n9m9k4IA.  Facebook: https://www.facebook.com/IntentionallyInspirational/ Website: https://www.getmorepassiveinvestors.com/   Connect with me:   I love helping others place money outside of traditional investments that both diversify a strategy and provide solid predictable returns.     Facebook   LinkedIn   Like, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on.  Thank you for tuning in!   Email me → sam@brickeninvestmentgroup.com Want to read the full show notes of the episode? Check it out below:   [00:00:00] Jason Wright: So the mistake that people make is they don't understand that all digital marketing or marketing generals, building relationships, relationships start with getting to know you. I don't wanna be pitched on the first interaction. Nobody does. You can have success, but you're gonna have a lot more. If you do it, do it correctly. So most people don't have anything set up. And then the people that do, they might have one automation and they don't understand that the customer journey is not just step one and two, there's multiple steps in between. So we help 'em set up kind of a goal-driven automations to keep people moving forward. [00:00:47] Sam Wilson: Jason Wright is a speaker, author, entrepreneur, consultant, and digital marketing architect with a passion for helping real estate investors and entrepreneurs with their sales funnels. Jason, welcome to the show. [00:00:57] Jason Wright: Thanks for having me, man. Excited to be here. [00:00:59] Sam Wilson: Absolutely, absolutely. Always good to have a fellow Hoosier here on the podcast. I guess I'm a former fellow Hoosier, since I don't live in the Hoosier state anymore, but either way, I digress. Jason, there are three questions I ask every guest who comes on the show in 90 seconds or asking you, tell me where did you start, where are you now, and how did you get there? [00:01:16] Jason Wright: Where am I gonna start. Corporate America, like so many people, quick corporate America, twice wanted control over my time, unlimited earnings like most people. So that's what got me down this entrepreneurial path. Where I think the second question is, where am I at now?  [00:01:29] Sam Wilson: Where'd you start? Where are you now and how'd you get there? [00:05:17] Jason Wright: Where I'm at now is, I started with digital marketing broadly. We've niched and niched down and pivoted quite a few times the last seven years. Now we work specifically with active campaigns, specifically for capital razors. So I've got that unique entrepreneurial angle, you know, self-made guy with that. And what I do is niche enough that I'm not aware of any competition, so it's pretty cool where I'm going. Wherever the hell we want to go up, up, up. So we're gas pedaled down till we die type of company. We love what we do. I set goals and I reach 'em and go, you know what? I feel the same as I did before the goal, so let's just keep going. So I'm in love with the journey, my friends, so we're just gonna keep going up. [00:02:09] Sam Wilson: Man. I love it. That's really cool. Well, how, how did you niche into this? I mean, it's. Like you said, there's not anybody else that's really doing what you're doing right now. How did you discover there was a need and then how did you start onboarding customers in filling that need? [00:02:25] Jason Wright: Yep. So I have to give you a little bit of the backstory to make it make sense. Yep. So when I quit corporate America, my wife is not the risk taking type, right? She's like, paycheck benefits. It's so safe. It's so safe. It's not safe at all. It's one income stream. It's absolutely crazy to be an employee. To be honest, I can't stand it. So anyway, I convinced her I was gonna start this magazine company like two months into it. I was outta money, made no money. I was out of money and made no money. So it's a bad scenario, but I became obsessed with showing people that I could do this cuz people were rooting for my failure and all this kind of thing. So, when I started to finally get traction, it was with digital marketing on Upwork, right? I learned digital marketing for myself to try to push my blog, intentionally inspirational out there to the. To encourage people to quit their jobs, even though I hadn't done so successfully yet myself. So I would go on Upwork, I'd find little blogging jobs and make like a little money to appease my wife. Hey, we're kind of breaking even this month, not really with this business. So then I started to see this trend that like man and active campaigns and Google ads and all these different things. There's always people looking for help. I'd say, Hey, client, I don't know how to do this, but I'll figure it out and make sure that you're like five star satisfied. If you hire me. People would be like, okay. So I look at it as on the job training. Um, I was using Upwork. I never really thought there was a full-time business in there. Eventually we started focusing on the sales funnel. It was a little bit better money, a little bit more specific. And then about five years ago, I said, let's just do sales funnel only. So we got to a point. There's enough business to go full-time. Quit corporate for good. And I was like, I don't know how I really scale this. Right? There's so many people doing. So I said, I'm gonna go active campaign specific on the back end of the funnel. So that in itself helped us grow in scale, but there's still a wide range of people using it. Well, I hate E-com, so I was like, okay, we're down to high ticket service providers and things like that. And then, um, I worked with a few capital razors, didn't really know what it was, but I was like, man, these people have nothing, like, no kind of systems or anything. And then I met my buddy hundreds of miles. Hunter Thompson from Rays Masters and worked with him and did, uh, I did some work with some of his funnels on the back end and spoke at his event at LA this January. And, uh, we were talking after, after our panel and he said, Hey man, um, you're really good at what you do. Really good at what you do. You've got a great ability to connect with people. He said, here's something to think about. He said, if you want to be the active campaign guy in this industry, there's nobody else doing it. There's nobody else doing it like you would do it. Something to consider. I'm saying. So I said, so you're saying just work with capital razors? He's like, I think there's enough there for you to be happy with it. And I'm like, let me talk to my team and my wife. And uh, we jumped.  and we had to figure some things out. We had to kind of an author and we got feedback and we tweaked the offer and we tweaked the offer. And it's worked out really well. Best year of my life ever, we just put ourselves into a completely different stratosphere. And the cool thing is by working with people like this, I've become an LP myself. We've actually got a capital raising company that no one knows about yet, so we're gonna try to do a Cog p dealer too next year. And it's like, why wouldn't I, why wouldn't I? With the knowledge of the network I have and some of my neighbors and friends are kind of interested in what I'm up to. So it's been a really interesting road. It was never the plan. The whole point of this story is none of it was the plan, but I was smart enough to. I'm not married to my ideas. If something makes sense, it's in line with what we do and what we want to do. Let's go.   [00:06:06] Sam Wilson: Man, I love it, that's great. Tell me this, what are some of the key mistakes that you see capital razors making today, either with their sales funnel or what are some things that you're helping people even build out that sales funnel? I mean, probably not even asking a clear question, but I gotcha.  [00:06:24] Jason Wright: I know exactly what you're asking. So one of the biggest things I see is people have no plan, no backend at all. So when I say backend, I'm talking about what happens. After joining your email list, right? What most people do is give them the pdf, if that's what they come in for, and they throw 'em on a main. They'll send 'em newsletters and they'll let 'em know there's deals and, and there's nothing else there. It's a big mistake, right? It's like if you and I became neighbors and I came over and said, Hey man, I'm Jason, great to meet you. I didn't see you or talk to you again for six months. Right? Then I come over one day, dude, you gotta hear about this deal. It's only gonna cost you 50 grand. You're gonna be like, bro, I don't know who you are. Get outta here. Right? Get off my. I'm in Memphis. I will throw a rack of ribs at you, bro. You know , you see it every week in your email. You know, people subscribing to their lists and they pitch me deals and I'm like, bro, I don't know you. You're dead on arrival to me cuz I didn't opt in. I don't know who your company is, so I'm not gonna invest. I don't even wanna hear about it. So the mistake that people make is they don't understand that all digital marketing is, or marketing generals, building relationships. Relationships start with getting to know you. I don't wanna be pitched on the first interaction. Nobody does. You can have success, but you're gonna have a lot. If you do it, do it correctly. So most people don't have anything set up. And then the people that do, they might have one automation and they don't understand that the customer journey is not just step one and two, there's multiple steps in between. So we help 'em set up kind of a goal-driven automations to keep people moving forward and that new potential of ster. We help with capital, raise a lot of people with the capital raises, we'll send out an email or two, kind of hope and pray and, uh, see what happens. And hope is not a good marketing strategy. It can be effective, but it's not the best idea. So we help with that type of stuff. We, uh, we use automation. Provide air cover for what you're already doing. [00:08:20] Sam Wilson: Yeah, and that's a strategic or not even strategic, but there's a lot of thought that goes into how you build those funnels. And then even at what point do you reach out and then, and, and it gets really, really, Detailed and confusing. Like the further you get into it, it's like, oh my gosh. Like that is not, you know, for guys like me, it is not my strong suit. Like you ask me to, hey, build out a 10 email template. You know, somebody signs up for our list and I think they get 10 emails from you over the course of like two or three weeks. Like, Hey, here's how I started and tell a backstory, blah, blah, blah, blah, blah. You know? And this all goes through active campaign, but I had to bring somebody on like you in order to help me get that done. Yeah. So it was like, I mean, I spent a year and a half  trying to figure it out and every time I'd look at it, I'd start to sweat and I'm like, oh gosh, I suck at this. I suck at this. I hate it, and I'm still trying to get it done. And so you're serving, obviously you know this, so I'm not sounding like I'm pitching your services, which I kind of in, in its own way am because there's some, it's, it's just not what our forte is. Right. And, and, and thinking through those, what, what other than like email drip campaigns, what are some really. Cutting edge, maybe things that are on, you know, that you guys are working on maybe that haven't been released at, or that have recently been released that are, that are kind of different that you guys are, are finding as good strategies.  [00:09:41] Jason Wright: Yeah. So a piece of low hanging fruit that's relevant a lot of people aren't taking advantage of is two-way text, okay? And even ringless voicemail. Now, I must tell you, listen carefully. Do not use two-way text and ringless voicemail if you have not spoken to the person before. Right? Doing it cold is creepy and it's not going to go well. Now if you've had a Zoom call with somebody and they're thinking about investing, using two-way text as part of your marketing automation is a phenomenal idea. When we added two-way text to our own follow up, it added multiple six figures a year in revenue just from two-way text. Wow. Absolutely stupid because. Think about it when you're texting friends or family, it's very conversational. It's weird as it sounds. It's a safe place. People are more willing to talk and open up through text than they are. Email, right covers up the screen of the phone. You can't really ignore texts, like you can't email. You know how many email accounts I have? I have like six. And it's easy to not look at 'em and everybody does, you know? Two-way text is really, really strong. Even for capital raises two-way text is really strong and you can automate the sending of all of that, right? So that's a piece of low hanging fruit. Other stuff we're working on is we, uh, we are getting into a little bit of a new, a la carte service average for our clients that relies heavily on ai. Right. So it's like how do we get more engagement at higher open rates with all of your marketing automation? So we're using the stuff that we use in our own business and offering it to clients now, and it's pretty crazy cool stuff, but it'll start figuring out who's most likely to close in your pipelines and all this crazy stuff using algorithms. But it's really, really neat stuff and nobody's using pipelines and goal-driven automations like we are. So I know that nobody's using this AI stuff. Gets pretty nerdy and cool, but it's, uh, it's pretty much set and forget it type stuff. [00:11:32] Sam Wilson: That's really interesting. And we'll get into the weeds here for a quick second. Does Active campaign have a native text integration?  [00:11:41] Jason Wright: So their negative text integration is absolute garbage. Um, the reason why is it's one way, so you can send texts from automations, but if people respond, you'll neve know. Oh, great. Can't talk to 'em, which makes. Right, so we use Sales message. It is an outside platform. It does integrate beautifully with Active Campaign. Uh, it will capture all your conversations in Active Campaign automatically and save the notes, which is great. Um, if anybody ever gets a text from me, it's from an automation. If they respond, hits my app and I talk to 'em like that, but it's, uh, it's a wonderful tool and, and we use it and promote it pretty heavily,  [00:12:14] Sam Wilson: Got it. Now, one active campaign is one piece of, I think an overall marketing strategy. Yeah. You know, having a great website, having all that stuff that then ties back into the active campaign forms. And as you probably could tell, I do use active campaigns in my business and there's other, you know, competitor products out there, but we're talking about active campaigns. Talked about website building, website funnels, how all those build back in. I mean, is that something else you guys farm out to other people? Cause I know you focus on active campaigns. Is that part of the business you guys handle? Walk me through that. [00:12:46] Jason Wright: Yeah, we don't handle it. Well, we can talk about it from a strategy standpoint. We used to do it for clients, but when I went through that process of what do I hate doing for clients, that's the stuff we cut out because design is subjective, right? I might say, Sam, check out this website, bro. You might be like, start over. Right. It's not a good scalable model, so we don't do traffic or design, but one, so we can, we can talk about it. We can point you in the direction. We don't really farm it out per se, but we just kind of deflect. One thing that I think a lot of capital razors could benefit from with their overall strategy is narrowing down their niche. Right? If I say to somebody, who are you targeting? If they say anybody with money, I'm like, oh my God, come on man. Please. You know, if you were in tech, maybe target tech people, if you're in doubt, who to target? Target a former version of yourself. Hmm. What corporate path did you come from? What entrepreneurial path? You know, so that is, that is something to think about because when you get narrow, Then your landing pages and your website messaging gets more narrow, then your traffic gets more narrow. How do I go find more of these specific people? Right? Where do I get what we're doing in front of other audiences that haven't heard about me yet? That's where marketing really gets fun. When the backend stuff converts, when the landing pages convert, then it's just traffic forever. Where do I get in front of more people that are gonna be attracted to what we're doing and how we roll? And don't be scared to create polarity, right? And what I mean is some people are gonna be turned off. That's not me. And other people are gonna be like they're speaking to me, right? You want that. You don't wanna, I wanna please everybody. It's not a good strategy. [00:14:33] Sam Wilson: I wonder, I wonder if I'm serving vanilla ice cream, when you're saying I should be saying, Hey, you know, it's like, what? I can't think of any ice cream flavors, but the stuff that's like, okay, you love it or you hate it, and you're, and you're saying that creating that layered butter cup.  [00:14:48] Sam Wilson: You what now? [00:14:49] Jason Wright: Chocolate peanut, butter cup. Right?  [00:14:51] Sam Wilson: Yeah. I don't want chocolate peanut butter cup. That sounds nasty. So, but either way that's what you want, I think out of people coming to your site, it's like, no, this isn't for me, or it is for me. And you and I like what you said there. I think it's good. It is really defining who your investor avatar is, and figuring out a way to do that. I've never heard it said, you know, think of a former version of your. I mean, that's brilliant cuz yeah, I go, I rewind five, seven years and I'm like, gosh, I didn't know anything compared to, you know what I know now. Um, so go back and try to, try to find me and, and serve to me what, what, uh, what makes sense at that point in time. This is really cool. I just love what you're doing and how you are really niche down in your own business. And again, there's not many people, if any, at all that are doing what you're doing inside of the capital raising. What else have I missed? What questions should I be asking? Things that maybe typical clients ask? Anything on that front that I should have asked you about? [00:15:49] Jason Wright: Yeah, so one thing I want to say about the niche thing that's important is this is just my experience. Everything I ever say, it's from experience. It's not repeating what other marketers are saying. It's all, all straight shooter. Here. Trying to figure out that niche can be extremely difficult. So here's what I would tell you. Here's what I. You can kind of niche down by targeting a former version of yourself if it makes sense, and then pay attention. Listen to the people that are investing with you. You might start to say, you know, Getting a lot of people like this and they're great, and here's why. You may have an opportunity to niche down right in your face. You may not be paying attention, so right. Be willing to pivot. Pay attention to the people you're serving and listen to what they're saying. That's where you can get the tips to micro niche down. You're not gonna figure it out on your own. That's my experience with it. I'll tell you this, I talk to people every single week. Capital razors. I will probably talk. Oh God, 2 50, 300 this year so far. And anybody who, it doesn't even matter if they hired me, but anybody who talks about this stuff, there's always this degree of shame. It's really fascinating. Like, I'm so embarrassed. Can I tell you a secret? I'm like, I already know what you're gonna say. Go ahead and say it. They're like, I should be so much further along, or I haven't started yet. I've been meaning to everybody in that place. Right? Even if they do have some stuff, there's always this. I know I should be, there's like this degree of shame around it, but it's completely normal, so I give you permission to not be as far ahead with your marketing as you think you should be. Right. Thank you. Feel better. Other things you should be asking? One thing I'll say is, In capital raising, just like with lead magnets, right? Trying to build your list. Um, if, if you want to do something different than the rest of the industry, get away from the PDFs. I challenge you to step away from the ebook or the one pager, create a lead magnet that's powered by video and say, how do I give my target audience the information they want in a really palatable way? People love video cuz video not only teaches, but they can watch you and I think this person believes what they're saying, so that makes me trust 'em a little bit. Right. You're on video and you're sketchy and you're seeming scared, and it may, may not be a good choice for you, but now video can shorten, I know. Like, and trust curve a whole bunch for you.  [00:18:04] Sam Wilson: That's really interesting. In what way? Because other than running a daily podcast. which goes on YouTube obviously every day, but other than this, like I don't really use. I use video a lot in communication directly with investors, but not as part of an automated campaign. How would you suggest someone use video? Is it in follow up email sequences? Is it in, you know, part of the, you know, again, if you sign up for our investor list and you get a 10 email, you know, 10 emails from me. Are there videos inside of those? How, how do you see that effectively being?  [00:18:39] Jason Wright: Any way you want to. So sometimes I'll send out newsletters to my list of videos only. It's just literally the headline will say, no text, only video, and they'll open it and there's an implanted video. You could do that to announce a new deal. Hey, there's a deal. Can give you a two minute overview? If you wanna sign up to the webinar and do some below or whatever, um, you can drop links and texts through vid, you know, videos. Well, video testimonials are powerful. Get some of your best investors, maybe get a testimonial. Use that in your marketing. Follow the video testimonial is about the most powerful thing you can use in marketing, especially if the people doing them are unscripted. Just say, Hey, just spend two minutes in your own words. Don't write it out. Just roll with it, because people pick up on that. And the nice thing about video from my standpoint, and make about 2000 a year through lomenzo. Hmm. I use it for SOPs in my business to train my team, answer client questions, marketing, et cetera. It's so fast and easy. It's so much faster than writing. I'm a one take guy. Unless something goes horribly wrong, one take and move on. Let's keep going. [00:19:43] Sam Wilson: That's great advice, man. Yeah, and that's something that  I use in my video like you a lot. I was responding back to somebody's, you know, a document the other day and I'm like, look, I'm just gonna record this and just talk you through it cuz it's gonna take me an hour to type this all up in five minutes to send you a video. So, no, I love the use of video, but incorporating that into our marketing campaigns is, you know, probably not something that, you know, I've personally used a lot of, so I love the tips there. Jason, this has been awesome. I love the product you're developing. I look forward to hearing more about it and staying in touch with you and just kind of seeing where this goes for you and your team, cuz you are certainly in a blue ocean and there's loads of people like me out there that need what it is that you're putting together. So, very, very cool. If our listeners wanna get in touch with you and learn more about you, what is the best way to do that? [00:20:34] Jason Wright: Yeah. I mean go to our front porch, which is intentionally inspirational.com and yeah, find out what we're doing and connect there if you want.  [00:20:42] Sam Wilson: That's awesome. Intentionally inspirational. We'll make sure we include those there in the show notes. Jason, thank you again for coming on the show today.I certainly appreciate it. [00:20:49] Jason Wright: Thanks, man. I appreciate it.  

In this episode of Music Lesson Business Academy I tackle the controversial YELP and YELP ads. Should you do it? Do they work and i'm also going to dispell some YElP myths. Check out MUZIE.LIVE HERE Getstarted with Active Campaign and automate your business HERE

Jason VandeBoom is the Founder & CEO of Active Campaign, a company with a valuation of $3B+. They currently have over 180K clients, some of them include Shopify, Square, Facebook, and Salesforce among others. Jason VandeBoom talks about how they got started and taking the action necessary to get the company off the ground.

Jason VandeBoom is the Founder & CEO of Active Campaign, a company with a valuation of $3B+. They currently have over 180K clients, some of them include Shopify, Square, Facebook, and Salesforce among others. Jason VandeBoom talks about how they got started and taking the action necessary to get the company off the ground.

In this episode of Music Lesson Business Academy I spend a little time sharing my thoughts on Black Friday delas as well as free trial lessons and offers and leadership. Geta Free demo of Muzie HERE   Sign up fir Active Campaign and make more profit, get more customers, save more time and bring your business to a new level of effeciency.  Try it free HERE

On this week's Industrial Talk we're talking to Jon Clay, VP of Threat Intelligence with Trend Micro about "5 'D's' of Cyber Security".  Get the answers to your "Cybersecurity" questions along with Jon's unique insight on the “How” on this Industrial Talk interview! Finally, get your exclusive free access to the https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/ (Industrial Academy) and a series on “https://industrialtalk.com/why-you-need-to-podcast/ (Why You Need To Podcast)” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! JON CLAY'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/jon-clay-0880512/ (https://www.linkedin.com/in/jon-clay-0880512/) Company LinkedIn: https://www.linkedin.com/company/trend-micro/ (https://www.linkedin.com/company/trend-micro/) Company Website: https://www.trendmicro.com/en_us/business.html (https://www.trendmicro.com/en_us/business.html) PODCAST VIDEO: https://youtu.be/ftn2e6JR_gY THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": https://industrialtalk.com/why-you-need-to-podcast/ () OTHER GREAT INDUSTRIAL RESOURCES: NEOM:  https://www.neom.com/en-us (https://www.neom.com/en-us) Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html (https://www.hitachivantara.com/en-us/home.html) Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ (https://industrialtalk.com/industrial-marketing/) Industrial Academy: https://industrialtalk.com/industrial-academy/ (https://industrialtalk.com/industrial-academy/) Industrial Dojo: https://industrialtalk.com/industrial_dojo/ (https://industrialtalk.com/industrial_dojo/) We the 15:https://www.wethe15.org/ ( https://www.wethe15.org/) YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ (https://lifterlms.com/) Active Campaign: https://www.activecampaign.com/?_r=H855VEPU (Active Campaign Link) Social Jukebox: https://www.socialjukebox.com/ (https://www.socialjukebox.com/) Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/ () Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! https://industrialtalk.com/business-beatitude-reserve/ ( Reserve My Copy and My 25% Discount) PODCAST TRANSCRIPT: SUMMARY KEYWORDS scott, industry, cybersecurity, industrial, people, trend micro, cyber, Jon, conversation, network, target, companies, business, ot, world, digital transformation, educate, area, manufacturer, trend 00:04 Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, 00:21 and let's get all right. Once again, thank you very much for joining industrial talk in really thank you very much for your support. This platform is completely and fully dedicated to your success. Because you're bold, you're brave, you're daring greatly you solve problems, you collaborate. You're making the world a better place. I say that all the time, but I believe in in my heart. All right in the hot seat, Jon Clay, he is the VP of threat intelligence at Trend Micro, and it is a barnburner conversation. You need to listen to it because it's all around cybersecurity. But Jon never disappoints. Let's get cracking with the...

On this week's Industrial Talk we're onsite at thehttps://smrp.org/Events/30th-Annual-Conference ( 30th Annual SMRP conference) and talking to Massimo Banzi, CO and Founder of Arduino about "Powerful and Innovative Digital Transformation Solutions for Managing Assets". Get the answers to your "IoT Devices" questions along with Massimo's unique insight on the “How” on this Industrial Talk interview! Finally, get your exclusive free access to the https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/ (Industrial Academy) and a series on “https://industrialtalk.com/why-you-need-to-podcast/ (Why You Need To Podcast)” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! MASSIMO BANZI'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/massimobanzi/ (https://www.linkedin.com/in/massimobanzi/) Company LinkedIn: https://www.linkedin.com/company/arduino/ (https://www.linkedin.com/company/arduino/) Company Website: https://www.arduino.cc/ (https://www.arduino.cc/) PODCAST VIDEO: https://youtu.be/r63x8XPMAEc THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": https://industrialtalk.com/why-you-need-to-podcast/ () OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us (https://www.neom.com/en-us) AI Dash: https://www.aidash.com/ (https://www.aidash.com/) Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html (https://www.hitachivantara.com/en-us/home.html) Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ (https://industrialtalk.com/industrial-marketing/) Industrial Academy: https://industrialtalk.com/industrial-academy/ (https://industrialtalk.com/industrial-academy/) Industrial Dojo: https://industrialtalk.com/industrial_dojo/ (https://industrialtalk.com/industrial_dojo/) We the 15:https://www.wethe15.org/ ( https://www.wethe15.org/) YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ (https://lifterlms.com/) Active Campaign: https://www.activecampaign.com/?_r=H855VEPU (Active Campaign Link) Social Jukebox: https://www.socialjukebox.com/ (https://www.socialjukebox.com/) Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/ () Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! https://industrialtalk.com/business-beatitude-reserve/ ( Reserve My Copy and My 25% Discount) PODCAST TRANSCRIPT: SUMMARY KEYWORDS arduino, people, industrial, companies, technology, digital transformation, build, industry, world, products, work, software, conversation, massimo, find, happening, hardware, connected, microcontrollers, platform 00:00 Industrial Talk is brought to you by Arduino the original all in one IoT platform. That's right, go out to arduino.cc and you will find documentation you will find devices powerful boards to help you with your digital transformation journey. It's all there. Go out to arduino.cc. Find out more see how you can connect with these professionals to help you along with your digital transformation journey. arduino.cc Change is happening, and Deloitte is your partner, Deloitte, US and global network. They always deliver measurable, sustainable results for clients and communities. It's important to have a partner like Deloitte in your corner to manage and help you through this change. Find out more go to deloitte.com. 01:00 Welcome to the industrial talk podcast with Scott Mackenzie....