Podcasts about activecampaign

That “middle” option on a pricing page? It's not there by accident. It's there to mess with your brain…in the best way possible. This episode's guest, Tamara Grominsky, is back to break down one of the sneakiest (and most effective) psychological tools in marketing: price anchoring. From B2B SaaS to steakhouse menus, she shows how marketers use decoy pricing to nudge people toward the offer they actually want you to buy. And, we dig into the difference between setting a price and positioning it, because pricing is more than just a revenue lever. It's a storytelling tool. Plus, we explore ways you can apply this today by adding decoy tiers, using visual hierarchy, and writing copy that reframes value without touching the numbers. If you're a marketer who wants to sell more without changing your product, just how it's perceived, this one's a masterclass. ActiveCampaign turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results. Follow Tamara: LinkedIn: ⁠https://www.linkedin.com/in/tamaragrominsky/⁠ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Jeff Lenning has built a successful business by leveraging his expertise in Excel and teaching others how to use it efficiently. He started by using Excel to streamline his own accounting processes and then wrote articles and books to help others. Now, he has a membership platform where he provides online Excel training. Jeff discusses the transition from trading time for dollars to passive income and the importance of building an email list. He emphasizes the value of teaching people how to use Excel rather than just providing templates, and he offers a free Excel newsletter and course to attract potential members.Takeaways• Excel can be a powerful tool for increasing efficiency in business processes.• Transitioning from trading time for dollars to passive income requires building an email list and nurturing relationships with prospects.• Teaching people how to use Excel is more valuable than providing templates, as it empowers them to customize and maintain their own workbooks.• Automation and business process optimization are key components of building a successful online business.• Building a membership platform allows for recurring revenue and scalability.• Email marketing is a powerful tool for communicating with prospects and customers.• Providing value and building trust over time is essential for converting prospects into paying customers.• Hands-on learning and practical exercises are more effective than passive video instruction.• Efficient business processes can be achieved by integrating various tools and applications, such as Zapier and ActiveCampaign.• Building a community and offering different levels of membership can cater to different customer needs and budgets.Sound Bites• This dude, Jeff Lenning, has totally figured it out and more than anything, he's figured it out in a way that's completely helped his business.• I take the skill of using Excel to then help other people use it, not only just like in person, like trading dollars for hours, but now it's this membership kind of a platform, correct?• We're trying to do the same thing. Actually it's being launched as we speak. So I'm very interested personally. And also I think a lot of our people could be taking advantage of what you're doing in their industry.Listen & Subscribe for More:

Mastering Automated Marketing and Lead Generation with Jason WrightIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Jason Wright, Founder and CEO of Intentionally Inspirational, about the future of lead generation, marketing automation, and authenticity in business. Jason brings a powerful blend of technical marketing expertise and real-world client strategy—helping entrepreneurs build smarter, more sustainable lead generation systems that actually convert.From Fishing to Funnels: Lessons in Adaptability and SimplicityBefore diving into the marketing talk, Jason shares his love for the outdoors—especially fishing, hunting, and hiking. Recently relocated from Indiana to Georgia, he now enjoys saltwater fishing, where the challenge and unpredictability mirror the realities of entrepreneurship. The big takeaway? Adaptability wins. Whether in nature or in business, those who can shift strategies and stay grounded in their goals tend to win in the long run.Professionally, Jason specializes in automated marketing, sales funnels, and lead nurturing—with a no-fluff, practical approach. Through his agency, Intentionally Inspirational, he helps businesses design and implement systems using platforms like ActiveCampaign, Go High Level, and HubSpot. His core belief? The tools may evolve, but the principles of building trust, delivering value, and nurturing leads never change.Jason and Josh also dive into the state of the lead generation industry—a space cluttered with overpromises and under-delivered results. Jason emphasizes quality over quantity, setting real expectations for clients, and educating them on how their campaigns work. He also shares tips on running effective webinars—making them interactive, transparent, and focused on delivering real value from the start.About Jason WrightJason Wright is a speaker, author, entrepreneur, podcast host, and digital marketing architect. As the Founder and CEO of Intentionally Inspirational, Jason has built a reputation for simplifying sales funnels and marketing automation for business owners across industries. He has worked on more than 650 sales funnels, is an ActiveCampaign Certified Consultant, and the author of The Backward Route To Forward Progress. His work is focused on helping entrepreneurs eliminate guesswork, implement smart systems, and grow with confidence.About Intentionally InspirationalIntentionally Inspirational is a marketing agency focused on sales funnels, lead generation, and marketing automation. With a U.S.-based team and a tool-agnostic mindset, they help clients build systems that are scalable, smart, and rooted in long-term results. Whether you're launching a webinar, optimizing email deliverability, or streamlining lead nurturing, their services are designed to eliminate overwhelm and improve outcomes.Links Mentioned in this Episode:Jason Wright on LinkedInIntentionally Inspirational WebsiteJason's Book: The Backward Route to Forward ProgressAutomated

Tanner Mullen, CEO of DripJobs, shared his journey from painting with his father as a teen, Mullen faced adversity during the 2008 recession, including his parents' addiction and his mother's death from cancer in 2015. After working in restaurants, car sales, and banking, he quit a stable $80,000-a-year job to start Premium Painting, inspired by Eric Barstow's subcontracting course. His father's ongoing struggles forced Mullen to learn the business independently, overcoming early failures like a poorly executed first job.Mullen's sales background and frustration with manual lead management led to DripJobs, a software automating contractor lead follow-ups. He initially created automations for 50 companies using tools like Zapier and Active Campaign, then invested $200,000 to develop DripJobs, funding it through his painting business. Challenges included a problematic co-founder who stole code and customer data, but Mullen recovered with help from a friend and found a reliable co-founder, Jason, on Reddit. DripJobs now serves 2,100 businesses across the US and Canada.Mullen is launching Routimized, an AI-driven app to optimize contractor schedules by minimizing drive time, aiming to save business owners time—a core value proposition. His story highlights resilience, self-reliance, and the power of micro-iterations, emphasizing that success stems from adversity, preparation, and a focus on personal growth over external competition.

Ventas y marketing son el dúo que debería generar crecimiento y resultados.Pero en muchas empresas son parejas rencorosas que no se soportan y se roban los méritos (y los presupuestos).Por eso, cada lead perdido, cada campaña ignorada y cada contacto mal gestionado es una factura emocional… y financiera.Te contamos cómo evitar este costoso divorcio implementando flujos de trabajo automatizados que conecten ambos equipos con datos reales, objetivos comunes y cero excusas.Porque el enemigo no es tu colega… es no tener el CRM adecuado.Contacta a Carlos Guzmán en: https://wa.me/525548906021

Are you sleeping on the money-making magic of your email list?If you've been pouring all your energy into TikToks, Reels, and likes… hold up. Because while social media might be where the buzz is, your email list is where the buying happens. It's your direct line to superfans, curious retailers, and future customers who actually want to hear from you.In this episode of Making It In The Toy Industry, I'm breaking the idea that email marketing doesn't work anymore and showing you exactly why it's still one of the most powerful ways to grow your toy or game brand when it's done right.You'll hear highlights from a special masterclass I taught on email marketing, where I'm sharing a few of my favorite strategies to help you turn your email list into a sales-driving, brand-building powerhouse. From figuring out what your audience actually wants to hear, to the surprising shift big brands are making in their emails — you'll walk away with fresh ideas, practical tools, and a whole new outlook on email marketing. Oh, and yes... we'll talk about subject lines that actually get clicks.So if you've been wondering, “Am I doing enough with my emails?” or “Where do I even start?”, this episode is your ultimate blueprint.Ready to write better emails, sell more toys, and keep your brand top-of-mind (without relying on social media algorithms)?

Welcome back to The Christian Business Advantage podcast! I'm your host, Alyssa Avant, and today we're wrapping up our May series on Email Marketing Reset with a practical and powerful final episode: "Tools, Templates & Time-Saving Tips."In this episode, we're diving into the tech side of email marketing. I'm sharing my top three recommended email service providers—MailerLite, ConvertKit, and ActiveCampaign—plus a comparison chart (available in the blog post at http://alyssaavantandcompany.com) to help you choose the right one for your business needs. Whether you're brand new to email marketing or ready to scale, you'll find guidance here.We'll also explore:How to repurpose your existing content into engaging email sequencesTime-saving strategies like building a vault of reusable templatesSimple systems to streamline your email process and reduce overwhelm

Most teams are running account-based marketing without a clue how to measure it. In this special crossover episode of Scrappy ABM, we feature Mason Cosby's guest appearance on Digital Banter, where he joins Andy Groller and James Kravic to get brutally honest about ABM measurement mayhem.Mason, founder of Scrappy ABM, breaks down why jumping into measurement without a working program is a recipe for confusion, not results. He introduces a crawl-walk-run approach to measurement using a simple account progression model: from awareness through to opportunity. He also gets tactical on what tools you actually need to track success — and no, a $100K tech stack isn't one of them.If your ABM goals are misaligned with your buyer's journey or you're still reporting on MQLs when you should be focused on MQAs, this episode gives you the straight answers you've been looking for.

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Many business owners set ambitious goals but struggle to achieve consistent results. Often, the missing ingredient isn't motivation — it's systems. Without clear processes and the right tools, even the most driven professionals can find themselves overwhelmed, misaligned, or spinning their wheels. John Corcoran tackles this issue head-on by emphasizing the importance of developing repeatable systems to build discipline and scale sustainably. Drawing inspiration from Atomic Habits by James Clear, John shares how he's applied simple, effective strategies to automate key business functions — such as using ActiveCampaign to build educational email sequences that nurture leads automatically. He also highlights the value of documenting every company process, crediting Adi Klevit of Business Success Consulting Group for helping companies create SOPs that enable smooth delegation and operational resilience. Tune in to this episode of the Smart Business Revolution Podcast as Chad Franzen interviews John Corcoran, Co-founder of Rise25, about the systems, habits, and relationships that support business growth. John discusses how to build stronger habits, the value of marketing automation, the role of process documentation, and the growing need for genuine human interaction in the AI era.

On today's episode, Tina Tower sits down with Kate McKibbin, the “super-nerd” behind HelloFunnels.co, to bust myths and clear the air about evergreen sales funnels for course creators. If you've ever felt icky or confused about funnels, or wondered if you can grow your business the “sleaze-free” way, this episode is for you! Learn how to design sales systems that feel good, align with your values, actually work, and can help you make more money—without burning out. Key Topics Discussed:  Navigating Funnels Without the Sleaze: Kate shares her journey from blogging to funnels, how she fell in love with automation, and why you don't have to use sales tactics that feel out of alignment. Value-Aligned Automation: Learn how to create sales funnels that respect your values and your audience. The episode dives into how to avoid “bro marketing” and build trust with your audience. What's Working Now With Evergreen Funnels: Kate reveals the importance of testing, knowing your numbers, and why classic strategies like tripwires are making a comeback, especially as ads and acquisition costs shift. Simple vs. Complicated Funnels: Advice for resisting the temptation to overcomplicate. Kate recommends starting with the simplest version possible that matches your business goal, then layering on more later. Overcoming Tech Resistance: For anyone who feels overwhelmed by tech, Kate offers advice for overcoming mindset blocks, starting small, and building skills (or hiring help) without letting tech fears hold you back. Numbers to Know: Lead Magnet Opt-in Rate Benchmark: Aim for 35%+ Sales Conversion Rate Benchmark: 2% of opt-ins Know your “return on ad spend” (ROAS) and how long it typically takes for buyers to convert What's Hot in 2025: Tripwires, low-ticket front-end offers, and cultivating a customer list (not just a subscriber list) are powerful tools for increasing trust and long-term sales. Scaling Strategies: The path to a million-dollar funnel is iterative! Learn how to scale responsibly, monitor your numbers, and stay patient as conversion cycles play out. This episode is a must-listen for anyone wanting to build ethical, effective funnels that honor both your values and your audience. From simplifying your tech stack to mastering evergreen strategies, Kate offers a refreshing, practical take on scaling with integrity in 2025. Where to find Kate McKibbin:  Hello Funnels: https://hellofunnels.co/ Instagram: https://www.instagram.com/hellofunnels 2025 7-Figure Funnel Playbook here   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder Resources mentioned:  Kajabi https://kajabi.com/30-days-trial-lp?utm_campaign=&utm_content=27629&utm_medium=affiliate&utm_source=... ActiveCampaign https://www.activecampaign.com/ Stripe https://stripe.com/au ThriveCart https://thrivecart.com/ Shopify https://www.shopify.com/

Welcome to a brand-new series on the Christian Business Advantage Podcast! I'm your host, Alyssa Avant, and this month we're diving into an Email Marketing Reset—a fresh start to help you clean up, level up, and better connect with your audience through email.In today's episode, we're talking about a critical question: Is it time to switch your email service provider? I've recently helped several clients make the move, and with major updates from platforms like MailChimp and ActiveCampaign, it's something you might be considering too.You'll learn:5 key signs it's time to switch email platformsCommon pain points like rising costs, missing features, and poor deliverabilityHow to choose the right email tool based on your goals and budgetA comparison of MailerLite, ConvertKit (now Kit), and ActiveCampaign—and who they're best forPlus, I'll share questions to ask yourself before you make the move, and preview a special free checklist coming next week to help you transition smoothly.

Meeting summary for Level Up Creators Q and A (07/16/2024)Quick recapAmanda, the CEO of Level Up Creators, discussed the company's mission to empower women and marginalized groups through digital products and services, and the challenges of transitioning from a creator to a CEO. The team also explored best practices for hiring and managing Virtual Assistants, strategies for improving business efficiency, and the importance of building strong relationships with customers. Lastly, they discussed the potential of the Creator economy, the need for developing both creative and business skills, and recommended various books for further education.Next steps•Authors to consider creating a "suck list" of tasks they dislike and could potentially delegate or automate.• Authors to develop standard operating procedures (SOPs) for tasks they do frequently but dislike.• Authors to explore options for outsourcing personal tasks (e.g. meal planning, cleaning) to free up more creative time.• Authors to document their vision, mission, values, goals, and strategy to help engage potential hires.• Authors to focus on building and owning their email list rather than relying solely on retailer platforms.• Authors to explore options for creating recurring revenue streams (e.g. subscription models, series).• Authors to consider direct sales strategies alongside retailer sales to have more control over customer data.• Interested authors to book a free 30-minute call with Amanda to discuss business strategies.SummaryLevel Up Creators CEO's Mission and ChallengesAmanda, the CEO of Level Up Creators, discussed her mission to help women and marginalized groups build organizations and create opportunities through digital products and services. The group also discussed the challenges of transitioning from a creator to a CEO, with a focus on delegation and the importance of efficiency and systems. They explored the benefits of outsourcing tasks, particularly for women, and the need to hire individuals with a proven track record in the specific role or industry. The use of AI to generate discussion points for interviews was also discussed as a potential tool.Best Practices for Virtual Assistant ManagementAmanda, Russell, and Monica discussed the best practices for hiring and managing Virtual Assistants (VAs). They emphasized the importance of clearly defining tasks and expectations, as well as the need for effective communication and understanding. The team also discussed the challenges of managing and firing employees, with Amanda suggesting a trial period for new hires and stressing the importance of feedback and correction. Lastly, they explored the benefits of their company's creator services, which provide white-glove, high-touch services for those handling their own creative work, and discussed the potential legal protections and focus on unique, proprietary information.Improving Business Efficiency and FunnelAmanda, Russell, and Monica discussed strategies to improve business efficiency and prioritize tasks using tools like the Eisenhower Matrix and the "Do delegate, defer, or don't do" system. They debated the relevance of social media for business and considered ways to monetize it. The team also explored the concept of a "bow tie funnel," emphasizing the importance of email marketing and the need to create initial purchase opportunities to move potential customers further down the funnel. They agreed on the need for a social media manager to help with networking and audience building.Sales Funnel, Recurring Revenue, and EducationAmanda introduced the concept of a sales funnel, emphasizing its role in guiding potential customers towards becoming repeat buyers. She highlighted the importance of offering recurring revenue products and services to the same customer over time, which not only provides a reliable income but also allows for continuous improvement of the existing product. Monica then explained the sales funnel graphic used in their operations, noting its role in deepening relationships with readers. The discussion also touched on the importance of education in the sales and marketing process, with Amanda's presentation and methods highlighting the potential for automation in building trust with potential customers before a purchase.Customer Retention Strategies and Subscription ModelsAmanda emphasized the importance of building strong relationships with customers to encourage loyalty and repeat business. She suggested offering incentives like exclusive content to those interested in the company. Monica and Russell agreed, noting many businesses focus too much on new products instead of retaining existing customers. They discussed subscription models for fiction authors, with Amanda suggesting platforms like ConvertKit and Active Campaign. Russell shared plans to launch three new books and consider using Amazon and Facebook ads focused on his direct store. The team discussed the changing landscape where readers increasingly buy directly from authors.Systematic Business for CreatorsMonica, Russell, and Amanda discussed the importance of building a systematic business for authors and content creators. They emphasized the need for outsourcing tasks, investing in structures and systems, and owning one's audience for recurring revenue. They also highlighted the potential of the Creator economy and the importance of developing both creative and business skills. Lastly, they recommended various books for further education and encouraged the group to make use of a free 30-minute call with Amanda for personalized advice. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.writermba.com/subscribe

#242: Content Strategy | In this episode, Danielle sits down with Brendan Hufford, founder of Growth Sprints, to talk about what actually works in content and SEO today and why most B2B strategies are broken. Brendan went from high school teacher to leading content at top SaaS companies, and now helps brands move faster and build content strategies that drive real impact.They cover:Why most SEO strategies are broken - and why retainers make it worseThe content checklist that took ActiveCampaign from 200K to 240K visitors in 30 daysWhy the most lucrative SEO opportunities are hiding in plain sightBrendan's "immortal newsletter" framework that cuts production time in half while doubling engagementPlus, check out the checklist Brendan mentioned in this episode here! Timestamps(00:00) - – Intro to Brendan (04:56) - – Lessons from teaching that apply directly to marketing (07:56) - – Why Brendan left education and entered the B2B world (09:26) - – Early agency and in-house marketing experience (11:11) - – Building a defensible career: audience, trust, and network (13:31) - – The Growth Sprints model: why retainers don't make sense (14:41) - – Content strategy in bets, not buckets (15:56) - – Why SEO still works and where it actually drives results (17:26) - – Getting deep on audience, product, and internal dynamics (19:41) - – What marketers get wrong about internal buy-in (21:41) - – Real example: what a content sprint looks like in practice (23:11) - – The power of internal linking and content refreshes (26:19) - – How Google views internal linking and user signals (29:19) - – Why technical SEO is often overrated (32:19) - – Brendan's hot take: most SEOs aren't marketers (33:49) - – Why the “SEO takes 6 months” narrative is flawed (35:49) - – The problem with traditional retainers and content brief models (37:19) - – The immortal newsletter: how to mix evergreen + ephemeral content (40:19) - – Naming the problem, not just the category (41:49) - – Content should do 3–5 jobs at once: how to prioritize impact (44:19) - – The real value of competitor and alternatives pages (46:49) - – How to make content more useful for sales and buyer enablement (48:19) - – Brendan's final mindset shift: create content that earns its keep Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode is brought to you by Webflow.If you're a B2B marketer right now, you're probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you're expected to somehow grow pipeline anyway.That's why more teams are switching to Webflow.Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place.No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It's everything you need to turn your website into your highest-performing channel.It's everything you need to turn your website into your most efficient, highest-performing channel.Check it out at webflow.com/exitfive.

This week's Espresso covers news from Finaktiva, Smart Compass, Mombak, and more!Outline of this episode:[00:30] – Kavak raises $127M in down round, drops valuation to $2.2B[00:43] – Onfly raises $40M Series B to expand corporate travel platform[00:56] – Altis raises $2.6M in equity and debt[01:05] – Toku raises $48M Series A extension to expand payments platform[01:16] – AdmiralONE raises $462K and acquires two startups[01:31] – Banorte acquires RappiCard in $50M deal[01:39] – ActiveCampaign acquires Mexican WhatsApp automation startup HilosResources & people mentioned:Startups: Kavak, Onfly, Altis, Toku, AdmiralONE, Grupo Financiero Banorte, RappiCard, ActiveCampaign, Hilos, VCs: SoftBank, General Atlantic, Goldman Sachs, HSBC, Tidemark, Magma Partners, Latitud, Oak HC/FT

Thu, 17 Apr 2025 03:45:00 +0000 https://abenteuerhomeoffice.podigee.io/302-287-ordnung-im-newsletter-tool ea15db6dab4f7b3eca992cfe2fdf75d8 Gilt für alle Tools, hier in ActiveCampaign gezeigt Am Anfang war das "Ich mache einfach mal". Das ist wahrscheinlich die normale Vorgehensweise, wenn du mit einem neuen Tool zu arbeiten beginnst. Du machst dir noch keinen großartigen Kopf darüber, wie du Ordnung und Struktur hineinbekommst, weil du erst einmal froh bist, wenn du das Ding überhaupt beherrschen und loslegen kannst. Heute geht es wieder mal um Struktur und Ordnung, diesmal im Newslettersystem. Wir schauen uns an: Wozu müssen wir überhaupt Ordnung reinbringen? Dann schauen wir uns die einzelnen Elemente und die Zusammenhänge dazwischen an. Und zuletzt: Was tun, wenn schon viel vorhanden ist? Wie bringst du in einen älteren, bestehenden Account Ordnung hinein, sodass du die Dinge wiederfindest? Die Episode als Blogartikel mit allen Screenshots kannst du hier nachlesen: https://abenteuerhomeoffice.at/287 Du möchtest nicht nur deine E-Mails sondern auch deine Blogartikel recyceln? Dann hol dir dieses neue Freebie:

Las plataformas de automatización con CRM se han convertido en el centro de operaciones de marketing y ventas más inteligentes, más eficientes y más rentables. Y lo mejor es que están al alcance de cualquier empresa, sin importar su tamaño.Pero si sigues viendo al CRM solo como una herramienta para que los vendedores capturen prospectos, estás dejando muchísimo valor sobre la mesa. Un CRM mal implementado frena resultados, genera resistencia en tu equipo y se convierte en una carga más que en una solución.Por eso, en este episodio,, te explicamos cómo transformar un CRM en el corazón estratégico de tu empresa. Hablamos de automatización, inteligencia artificial, integración de datos, mejores prácticas y plataformas como HubSpot o ActiveCampaign, con ejemplos reales, aprendizajes y herramientas que puedes aplicar de inmediato.

Imagine turning casual event interactions into lifelong patient relationships.In this episode of the Ground Marketing Series, we dive into a complete, actionable framework for dentists eager to expand their practices. I unpack the art of pre-event planning, setting intentional goals, and constructing an irresistible activation kit. Drawing on wisdom from marketing legend Seth Godin, we learn that storytelling lies at the heart of effective marketing. We'll cover the essential roles within an event team— the magnet, the messenger, and the connector—each playing a crucial part in generating and nurturing potential patients.We'll discuss hands-on tips for booth presentation and interaction strategy. Learn how captivating signage and engaging team activities can drive your booth traffic through the roof! This episode brings to light the importance of crafting messages that avoid clichés and resonate with potential patients. Discover key metrics to gauge your event's success and develop an adaptable, scalable marketing system that ensures no opportunity slips through the cracks.What You'll Learn in This Episode:Strategic steps for effective pre-event planning for dental practices.The pivotal roles each team member plays in a successful marketing event.Techniques for creating engaging, memorable booth experiences.Essential do's and don'ts to maximize your event's impact.The art of immediate lead follow-up and team evaluation post-event.Insights into metrics and tools for tracking and optimizing marketing efforts.Get ready to transform community events into powerful marketing victories—tune in now!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Sponsors:CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestackCallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Start a free trial today! Don't forget to mention The Dental Marketer sent you!) callrail.comOryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! thedentalmarketer.lpages.co/oryx‍Other Mentions and Links:‍People:Seth Godin‍Groups:Chamber of CommerceRotary Club‍Tools:EventbriteGoogle FormsJotformMailchimpActiveCampaignGoogle SheetsAirtableCareStackCallRailOryx‍Businesses/Brands:Invisalign‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: leveraging community events for maximum impact. This is gonna be the step by step guide to making an unforgettable impression. At local events and converting it into real growth. Now, community events aren't just about handing out freebies. They're a powerful system for relationship building, trust marketing, and establishing your practice as the go-to in the neighborhood.Seth Godin said, marketing is no longer about the stuff you make, but the stories you tell. But here's the kicker. To win at these events, you need more than a table and smiles. You need smart systems, a team with purpose and follow up that drives revenue. I cannot tell you how many times I've gone to events where I'm either just an attendee or I'm a vendor.it's almost like a pet peeve of mine where I see so many things going wrong. It feels like, oh man, this, employee who's hereis the wrong employee. You're doing the wrong things. You're just not feeling it. And you can see the mistakes.You can see almost the opportunities lost in every single minute almost,not just every single interaction, every single minute that they're there. So this episode. Definitely it's gonna be a, game changer for you because you're gonna realize a lot of things that maybe you've been doing wrong or a lot of things that you could be doing better.Now this is real data why this works. 43% of patients only visit the dentist once a year. 27% go twice a year. Events help turn rare visitors into loyal patients, okay? They see you, they talk to you, they engage with you, they interact with you. They're more likely to go with you. 59% of dental practices rely on front desk staff for marketing.Your team needs training to represent you well at community events, so it's not just like, Hey, let's all go out. The whole team has to go out. They need to be trained. 77% of patients prefer online booking, but only of practices offer it. So your event setup should promote real time scheduling.Don't let it get lost in the weeds where maybe you are booking people on the spot, maybe you have a specific software right, and you're booking them on the spot, on the iPad, and then you book them. And then you notice when you get back to the office, it's triple booked double book, and it's not cohesive.Don't lose people like that because I cannot tell you how bad it will be if you have to call that lead back and say, Hey, you know, the time you booked doesn't work. Can I put you in another time? First you gotta get them on the phone, try and find them, try and reach them, right? But you most likely will.And then from that point on, gotta convince them to, to change. So no email marketing, ROI is 44000%, It's huge. Capturing emails at events is high value. If you can capture phone numbers or even text them even better, right? So here's a step-by-step guide, step one. This is crucial pre-event planning.This is the foundation phase, so choose the right events 90 days in advance if possible. Easy breezy. How to do this. You look for events where your ideal patients already gather. You look at PTA meetings you hear word of mouth where they're going, they're doing.Farmer's markets, events in the Chamber of Commerce calendar and the rotary, club calendar, school health fairs. You just ask for events, right? A lot of apartment complexes have events, community center, senior homes. You can even use platforms like Eventbrite Facebook parent groups, Facebook groups in your community.And like I said, chamber of Commerce right now, here's a pro tip. If any of these events, you decide, Hey, I really want to go to them, try to attend first as a guest. Observe the crowd flow, the booth engagement and the vibe before you commit. And then you can go. A lot of the times in the ground marketing course, I teach you how to do this and how to actually get fantastic referrals and partnerships, but new patients without ever participating in an event.Meaning like without ever being a vendor, you're just there. But if you're like, oh my gosh, the booth engagement is fantastic, we gotta be here, we gotta support. Yeah, definitely continue to pursue that. Right now you wanna set clear measurable goals. So example targets. These are examples, right? I want to collect 75 emails or 75 contact information.I wanna book 15 appointments on the spot. On site, and I wanna generate 200 plus impressions in the community. That means 200 plus people know about us, we've handed out. Something specific to them, they know about us. And then now you wanna work backward from your goals. Reverse engineer. If your team can engage 20 people per hour, plan your booth design game, call to action accordingly.Okay? You wanna design it that way? It doesn't just happen that way. For example, let's just say it's a huge event and only one person's available and they're going, they're setting up, they're doing it all. They're at the booth, they're talking. right?You're not gonna get everything that you want. You're not gonna get 200 email contacts or contact information or 200 leads because it's just one person. So you gotta, adjust accordingly. Now, you wanna design portable activation kit. The whole system for this, the actual layout, pictures and everything is in the ground marketing course.Like I'm gonna tell you right now, you don't need flash. You need systems that trigger interaction and capture data. That's it. I've never been too over the top or over fancy with it. I've seen a ton of boots like that, and that's great. That's fantastic. But in this episode, you're gonna hear what's most important and what you need to invest more in on than being off lash right now.What you're gonna want in this portable activation kit is branded tablecloth and banners. With your logo, maybe a game if you like, right? Like a spin to win or a Plinko board. IPads with intake forms, It can have Google forms or jot forms or a signup sheet. I still do the signup sheet, but it's up to you, You can have the iPads with linked to your practice management software. I know Cares Stack and orx do it fantastically. Great booking portals on there. Then obviously lead magnets, right? Pre kids, dental, emergency guides, or all the freebies you want to give out that are in there, hygiene kits, information flyers, things like that.So that's step one. Okay? The pre-event planning Phase A, you're gonna choose the right events 90 days in advance, if possible, or just in advance, right? You don't wanna go on the calendar and say, oh, snap, there's an event tomorrow, let's make it happen. No. Take time to plan ahead. B, set clear and measurable goals crucial.Have to have measurable goals. Never once did I go out and say, let's just see how many people we sign up. No, in the moment, you're gonna be like, oh, you know what? This is not that good, or whatever. You're gonna get in your head and you're gonna just sign up. Five people. You gotta have clear, measurable goals and say, okay, you know what?From here we're gonna do 75, and that means you're gonna put in the work to get those 70 fives while you're there. Right? Be set. Clear measurable goals. See design a portable activation kit, like I told you, cable tablecloth, banners, maybe a chair if you like. spin the wheel, whatever freebies you wanna give out, and something to sign up people on.Okay, step two is the booth strategy. So make it magnetic. This step is all about stopping people in their tracks. Creating a magnetizing presence and turning curiosity into conversations. Most booths are background noise. Yours should be the events gravitational center. So what you wanna have is a solve a local pain point with words that actually work.I'm gonna give you three examples of what not to say anywhere in the booth. Hey, we're accepting new patients. No. That's so long ago. Don't ever use that again. Two, come get a free toothbrush. Nope, throw that out. Three. General and cosmetic dentistry. Throw that out. These are vague, they're overused, and they don't spark emotional or practical urgency.You want to craft micro messages that solve actual local problems. For example, could be a pediatric practice. You can say. Somewhere in the booth, right? Struggling to get your kids to the dentist without a meltdown. Ask about our no tears visits. Why this works. It uses parents' pain point tantrums, and stress.It includes emotional relief. So no tears. And it's specific. It's not generic. Here's a cosmetic example. Want to boost your confidence before your next big event. Ask about our mini smile makeovers. Same pain points that attacks the next one. Busy parent example, no time for dental appointments. Ask how we get families in and out under an hour.Boom, ate and insurance neighborhood example. Confused about your insurance. We simplify it and yes, we take yours. Boom. This one right here, members have used, I got this one from members. Fantastic. I'm gonna say it again, confused about your insurance question mark. We simplify it and yes, we take yours and the exclamation point that one does fantastic.And you can have like a sandwich board in front of your booth and have that on there, right? These examples, these sayings. Now pro tip, print your core message in large text or on your banner, right? And have every team member memorize and repeat it naturally. So have these banners with these messages on there as well.But like, what I like to do is to have a sandwich board, right? Just in case it changes up. I don't have to get a new banner for every little thing. Now that was a right. A, is solve a local pain point with words that actually work. B. Grab attention within three seconds. Why? Well, The average event goer decides in under three seconds whether or not to approach your booth.So you must stack the deck in your favor with visuals. Motion, sound and simplicity. Use a high visibility game, right? Why? ' cause movement plus potential reward equals attention. Examples are spin the wheel, right? Each wedge is a prize. Maybe free whitening, something specific In one of our live ground marketing workshops that we had this past month in March, 2025. We dove deep on incentives. So if you're a member of the ground marketing course, definitely go check that out. But that is gonna be an episode for later on. In the ground marketing series.Now you can discuss the incentives with your team. See what you want to give best Plinko board, right? It's nostalgic, it's fun and easy to brand with dental punts. you can do a mini basketball hoop or ring toss. These are especially effective for family events and kid heavy areas. Now the signage above the game should read the incentive.The incentive only, Not all these instructions, not the name of your practice and everything you do. No, just win free whitening, spin and win. Everyone gets something. Play for a free gift, right? That's it. That's all it should say. Important point here is to display what prizes are available.are drawn to visible rewards. Keep them attractive, but within budget. Whitening, goody bags, water bottles, gift cards, whatever you decide as an incentive, have that out on display. Have standing team members outside of the booth avoid the mistake of sitting behind the table. Always. Instead, place the magnet.A few steps in front of your booth. Now I know what you're thinking. What is the magnet? We're gonna discuss that a little bit further down. On the roles of who they are. But the magnet is someone, it's a person you wanna put them out and about, right? Train them to use eye contact, hand gestures toward the game prizes, and an enthusiastic opener.Something like this. Hey there. Hey, grab whatever you want. It's all free. The one that works the best, the one that I always use hands down, never fails is, Hey, grab whatever you want. It's all free, and that's it. I just stay quiet after that, and then they come and then boom.The further out a person stands without blocking walkways, the more psychological welcome they create. That's a pro tip. You can use t-shirts with a hook as well. These are walking, talking billboards. Don't just put your logo, use a question or statement that invites curiosity. Here are examples that you can use to put on your t-shirts.Ask me how we make kids love the dentist. Ask me about free whitening Fridays. I can get you out of pain fast. Your smile deserves this. Those are examples, right? Or like I said, you can do the Medicaid example one. And yes, we do take yours, right kind of a thing with insurance. So assign different shirt slogans to different roles.There's gonna be three specific roles, and we'll discuss that in a little laterin this episode. Now the three second layering formula to ensure people engage with your booth within three seconds. This is it. There's a visual element, and then I'm gonna discuss the purpose. So the visual element, bold banner, purpose.Communicates core offer or pain point. Visual element. Motion game purpose creates eye catching interaction. Visual element, a friendly greeter. Purpose builds trust, initiates engagement, visual element, branded t-shirts. Purpose reinforces message and makes team approachable. Visual element giveaways displayed purpose creates curiosity and visual incentive.Now, the common mistakes to avoid is too much text on signage. Keep it short. Five to seven words max per message. That's including the sandwich board. Passive team members who wait for people to approach. Oh my goodness. This is, I had a. Dime for every time I saw this, this is a humongous mistake.Passive team members who wait for people to approach do not be that person. Do not have anybody like that on the events. Okay? Third, boring swag. Ditch the basic stuff sometimes unless it's branded and bundle it with a compelling offer, right? But remember, whenever it's at a booth, you want it all.Decompartmentalize. You don't want everything in a baggie. Convenience is not the name of the game When you're at an event, the name of the game is for them to come and chat and sign up, That's what you want them to do. You don't want them to just grab a little baggie and go and say thank you and buy.You want them to be there and shop around, talk, and then finally over cluttered tables with no clear flow. So you don't want it to be over cluttered. You want to have a system in your table. In the ground marketing course, I show you exactly how to do that with just a regular hygiene kit.I don't do anything over the top or too flashy. Now, there's been many, many great examples of this, but I'm gonna give you an example of a member of ours. It was at a local PTA carnival. It was a pediatric dental office, and they use a spin to win, no cavity club prize wheel. T-shirts said, no meltdowns, no tears.Just smiles. And a team member who shouted, You wanna win something your kids will actually love? That's all they said. Hey, win something your kids are actually gonna love. Come on in. Come on in. They collected 112 contact information, so point of contacts, 112, booked 27 appointments immediately, and had a 74% show rate over the next two weeks.All from one. Afternoon. That's just one afternoon. That's amazing. So that's what you wanna do when it comes to be right. Grab attention within three seconds. Now here's the key C rolls and flow. This is the, that you're gonna have for the events. It's your triple threat event team. So instead of calling everyone helpers, give them roles with clear purpose.The first role is The magnet. Where are they gonna be? Right outside of the booth. Right next to the booth. They're just not really standing right behind the booth the whole time. They could once in a while, but they're outside of the booth and their role. Is just to say hi to everyone in the most bubbly way.Attract and invite foot traffic, right? Their script. Get ready for this. If you can write this down, it's, Hey, grab whatever you want. It's all free. And that's it. That is their script. the work that they're gonna have to do honestly is hold themselves back from saying too much. Because that can kill the curiosity of the event goer.All you wanna say is, Hey, and then wave your hand, right? Like If you can see, if you're watching this on YouTube, you can see me wave my hand. Hey, grab whatever you want. It's all free. And then point to everything that's free at the booth that's it. Have them draw closer to be like well, what's all for you?What is all you're not gonna answer? That they're gonna answer that themselves with their eyes and when they go to the booth. So that's it. That is the script. Hey, Grab whatever you want. Come on over here. It's all free. Don't, oh, and the toothbrush is free. And then the floss is, no, don't do any of that.Just say it's all free. And then have them come over. That's it. And you get the next person. The next person. Right Now the next role, the next person. Your team is the messenger. They are inside the booth. Okay. I like to say that instead of behind, but they're inside the booth. Their role is to have these conversations, answer questions.If somebody's in there, like opening their mouth and saying, why do I have sensitivity here? Can you see? And then they're engaging, their role is signing people up. Also, the magnet could be signing people up too. Just in case it gets too busy. That's why I say they're outside of the booth sometimes.But if they see that the booth is popping and it's packed, now the magnet has to go behind the booth and sign people up while the other person is talking to everyone else, right? They're engaging with the person. So the magnet kind of has two roles. They have to have their eyes on that booth.Now the messenger, their role is to educate, answer questions and point visitors to sign up. Hey, yeah. what we're doing this month is we're signing up everyone, blah, blah, blah, blah, blah, right? This month we decided to partner up with this business, and what everybody's doing is they're giving us their name and number, and I personally will give you a call.What's your name? And then you continue to sign them up. That's the messenger's role. They're behind the booth. Honestly, everybody in your team should probably never be sitting down, even, even in a lull, right? they're standing, they're engaging, they're doing things.So that's the messenger. Remember now you have the magnet. They're outside of the booth. The messenger is inside of the booth, and now you have the third team member. The connector, okay. Their role, they are walking around the event to the vendors, to the other vendors. Their role is to build relationship with the vendors, the organizers, the schools, the small business owners, every other booth there.And the people who are in charge of the event. Their role is to get their business information to sign people up on the spot. 'cause remember those people the, at the booth, the vendors at that booth, they're most likely not walking around. You have someone walking around, you have someone signing them up.You have someone collecting their business information, building rapport so that tomorrow you can go to their place of business and get the rest of the employees to sign up, maybe do a lunch and learn, maybe have some type of collaboration or program that you can do just for them. That's your role. Okay.The connector's role is to go out to the vendors and sign up the vendors. 'cause most likely they're not your patients, so they can come on it. And then you're collecting their business information so you can go to their place of business and execute more strategies, ground marketing strategies, and build great partnerships with those businesses.So there's three, right? The magnet just outside of the booth. The messenger, they're inside of the booth and the connector, they're walking around. Creating partnerships with the other vendors and the organizers. Got it. Awesome. So then step three is you're gonna offer a design from freebie to the front door.So your goal is not just to give things away, it's to trigger interest, build reciprocity, and create momentum that gets people to book, show up and become long-term patients. This step turns the booth from a passive branding tool into an active patient convergence system. So a, you want to create a compelling ethical incentive.Forget free cleanings, right? It's overdone, undervalued, and invite slow commitment window shoppers. Instead, craft layer tiered offers that feel exclusive and valuable requires something in return. And reinforce the long-term value of your practice. Now, I'm gonna give you an example. This is for adults.The offer could say, Hey free first Invisalign session and take home whitening kits, Or you can say Free smile consultation. Plus take home whitening kits. Then you can put on the bottom. It includes examine x-rays, custom smile assessment and a whitening kit must attend appointment rate and then continue why it works.Whining is seen as a cosmetic bonus, not a fix. It also positions your practice as cosmetic forward and modern, and it's easy to tie in with Invisalign or SMILE design conversations for kids. Your offer can say, join our no cavity club. The entry into your monthly, quarterly raffle prizes, could be like toys, ice cream, gift cards, electric toothbrushes, right?So that's part of the no cavity club. You always get prizes and then you also get free dental prize bags, right? Branded floss stickers and cool kids swag, all that other stuff. So your enter to win in a raffle all the time if you're part of the No cavity club, to win a huge prize. And then you're also, get, you know, like hygiene kits.But. Rebrand it, call it something different. That way it feels more exclusive and it works because parents love recognition programs for kids. It adds community and reward structure and it gets families emotionally invested, inre care and return visits. A pro tip for this is display a poster at your booth with last month's winner and a real kid photos with permission of course, that always works when you actually have proof, right? Hey, this is the last month's winner. Especially if it's a community event. People will, Hey, I know that kid goes to, he's my best friend, right? Or all these things, they'll feel more inclined or families. You can offer a smile makeover giveaway.One entry per household. One winner gets a full consult with digital smile design and bonus prizes for all entries, right? Small gift bags. Et cetera. Right? And it works because it's aspirational. People love the idea of a transformation. You collected dozens or hundreds of leads and create cross selling into whitening, ortho, and cosmetic options whenever you do a raffle.Real quick, I wanna mention something. Don't ever have just one winner. Everyone should win something, right? So always plan that you want people to come in. Not just give you a bunch of names and numbers and say, oh man, they all wanted to win, but they didn't make everybody a winner. Now with, visuals, the offer type and the suggested sign copy, this is how it should stay on your booth, right?So let's just say you're offering whitening. You should say, Hey, free whitening with your first visit. Ask us how. The no cavity club kids can win big. Join the No cavity Club today, right? Smile makeover. Want a new smile? Enter our makeover giveaway. Make these signs bold, easy to scan in under eight words, right?Don't make it too wordy. You can add scarcity and urgency. Even the best. Offer false flat without psychological triggers, scarcity and urgency. Create fomo, which drives people to act now instead of later. So you can have a whiteboard or a flip chart at the booth nine Invisalign spots remaining.13 whitening kits left today. You can even have a countdown timer on an iPad screen and say, next free whitening session giveaway is in five minutes. Right? People will, wait at your booth until they can be the first one to do it. If you do catch them waiting to be the first one to do it, make them feel like a VIP and say, Hey, you know what?You ain't even gotta wait. I got you in right now. Are you gonna be available Monday? I'll even put you on the schedule immediately. Boom. You'll make them feel special, important, and they're gonna show up no matter what. And you can also have a physical prize board, right? Cross out slots as people win or book, right?Oh, we only have 12, 10, 11, 13. And verbally, you can yell out, you know, we only have 10 whitening kids left, so grab one while they last. The smile makeover drawing closes in two hours and turn out to be included. We only block five Invisalign day specials each month. You want one right. And it works because it makes them feel exclusive. Not everyone gets this. You're one of the few. It's simple. It's super easy. It takes 30 seconds to sign up and scarcity, only a few left. Once they're gone, they're gone. And you got one. This trifecta bypasses analysis paralysis and motivates decision making on the spot, even from skeptical attendees.So that's gonna be fantastic to utilize. Now, here's the key. Mainly one thing post event follow up. This is where the ROI is made. This is one of the final steps, you wanna segment and nurture leads within 48 hours. So sort your context right from hot. Those are the ones that are booked or very interested to warm.They were curious or maybe they weren't committed and then cold. They just entered a raffle. Now tools you can use is,a lot of our members use Cares Stack or orx or their practice management software right, to see the appointment follow up. You can definitely use that. I know Cares Stack and Orxsponsor the podcast. So if you ever needed a couple months for free to utilize them, definitely go in the show notes below. It's not gonna be in the first link in the show notes below, but scroll a little bit down you can click on their deals that they have for you if you are interested in.Cloud practice management software, an all in one cloud practice management software that a lot of our members utilize that they can just put on their iPad and then they can schedule on the spot. So it's pretty fantastic. You can also use MailChimp or, an email system, like Active Campaign or anything like that.You want to use these tools to know, okay these, are booked appointments. Cool. Awesome. And then these were other people that just entered for a raffle and they're cold. Or maybe they're warm and you wanna retarget. So post event recap, right? Maybe you're saying We met 150 plus amazing families this weekend.If we missed you, our event special is still Available. Click below to book. You want to do that? Send it out to your actual cold leads and maybe even send it out to some of the patients you haven't seen in a while that you know, they're in their community because this will make them curious.See what it is, what are they doing? Oh man. What was the special that was happening at the event? Oh, cool. They're participating at the community. So now you're not just targeting, the people who were at the event. You're also targeting people who you haven't seen in a while. So definitely do that, and then you can use the same photos and text or emails so they recognize your team and so forth.Now, for hot leads, call within 48 to 72 hours. I mean, As quick as possible. Offer a warm, friendly touchpoint and a clear call to book if they haven't booked yet. So that means if they signed up, they put their name, number, and you said, I will personally give you a call to get you on the schedule this week.now's the time to call them. Be warm, friendly, and then get to the point. Just give them options. Don't say when are you available? No. Give them options one to two that they can schedule. Now, step five. Here's the big major part you wanna measure and optimize. This is gonna to be everything for you.This is the difference between a random act of marketing and a repeatable system that builds wealth. Community events are only profitable if you can measure exactly what you gain from them. Identify what's working and scale it and eliminate what's not, and save time, energy, and money. track these metrics.Every time without exception, you need to quantify both the top of funnel, that means leads and engagement, and the bottom of funnel appointments and production. Here's what to track. Okay? Leads collected. So total number of new contacts. Who gave you permission to follow up? That means emails, phones, or booked Both Total and source. So if they were booked at the event, track it. If they were warm, they gave you the info, track it. If they were only raffles, track it. Like I said, you can use Cares Stack or Orx their forms that you can use directly on iPads or if you want, you can sync Google Forms to your CRM, right?But tag the event source. So these leads are trackable in future campaigns as well. So that's number one. Leads collected, track it, two appointments booked. Number of appointments scheduled on the day and within the following seven days. So breakdown by onsite bookings, maybe let's just say it was 20 post event bookings via email or text message.And then you wanna track the show rates. Why this matters. This is your true conversion rate. Don't just measure interest. Measure action. Like I tell you before, your practice management software, they may let you segment by source and measure, show rate versus no shows and then revenue generated.Now this is within 60 days total treatment, accepted and paid from patients who came from the event. You don't want to wait six months to evaluate ROI look at hygiene visits, emergency treatment, accepted whitening, or ortho starts, and follow up family bookings. Set up event lead as a referral source in your practice management software, and then run a report after 60 days with that filter.Right now, cost per lead, the formula is total event costs, plus number of quality leads. So example is, let's just say the booth fee was $400. Materials is $300, the total 700, but leads collected was 105. Cost per leads are $6 and 67 cents.Why this matters? It helps you compare this event's efficiency against others. Other things as marketing such as ads, mailers, et cetera. Sometimes you don't have to, majority of the time, I wanna say at least like 80 something percent, you don't have to pay for a boothymaterials, you're gonna get them anyways to hygiene kit in the ground marketing course.I show you exactly how to do all of this just with hygiene kits. Your cost is super low. What I just said right now, the example the booth V $400 materials 300, that's a lot higher. That's a lot higher than I've, ever really done. But we're taking it there because I want you to see the potential.five is return on investment, right? So the formula for the ROI is revenue minus cost. Divided by cost. So the example is revenue generated is $4,000. The cost was $700, like the example we said. So 4,000 minus 700 divided by 700 equals 4.7. So 470% was the ROI. Now this matters because you'll know exactly which events to repeat, which to drop, and which to scale with confidence.Not every event is gonna be a banger. Some events are gonna be like, okay, you know what? We did get a good amount. It's good to, for us to continue that, you know, every quarter and some events are gonna say, oh my gosh, we have to do more. We have to invest more. And that, that we've gotten an incredible amount.Let's back them up. Let's see if we can create our own event with them. And then some events are absolutely fantastic, but they only host 'em once a year, right? Like employee benefits fairs or school events and things like that. But at least you know it's fantastic.The ROI is great and you're locked in for years and years to come. Tool options, right? You can collect these leads with an iPad, Google Forms or Cares Stack, right? Appointment tracking, like I said, you can use. Your practice management software, if you're looking for a new one, like I said, cares Stack and nor sponsors our podcast.So definitely check them out. You get an exclusive discount, and you can check 'em out for free too. Revenue by Source. You want to collect reports right on your practice management software, the metric ROI tracking. You wanna use custom Google Sheets or Airtable or just a way to collect the ROI and then dashboards.You wanna have insights so you can do that with. Your practice management software. I know if you have Cares Stack, I think it's smartview. And then orx is Orx Insights. But you can utilize whatever practice management software you want to utilize,something that will help fantastically with the leads collected appointments booked, the revenue generated.An easy way to track this you can use a software called CallRail. their new sponsor for the podcast. And they're fantastic at what they do. So for example, they have call tracking conversation intelligence. So they transcribe all your calls. And something I think is cool is they convert assist, so they convert leads with AI powered next steps.Coaching and follow up messages. So they'll literally highlight, okay, they were looking for this is a trend we see that all the leads want in the community. Or maybe my tone wasn't the best or what I said, I fumbled here a little bit too much. And that's what caused them to be disengaged in the conversation on the phone or whatever.Right? But primarily they track. lot of great things. So I would definitely use them when you can, not only to figure out how many leads are coming in, where they're coming in from, if they booked appointments, but at the same time see the conversation, see the trends and so forth. And then on top of that, you know, you can track everything else.So if you want, you can check them out for 14 days for free. So what I would do is on your next event that you have coming up, enroll for the 14 days for free. Then after that in your debriefing meeting, okay, let's look at the hot leads, look at all the data generated from Call rail and see where you guys are.if there's any cracks leaking, where you can glue them when it comes to answering the phones converting them, getting them in the practice and so forth. And how many leads came in. I mean, Call role makes it super easy. But definitely I'm gonna put a link in the show notes below if you wanna.Check them out. They help with everything like that, with ROI, tracking, appointment, tracking leads, collection, even improving your front office skills and phones, right? So, Yeah, I do that. Check out CallRail or if you want, you can use Google Sheets or whatever practice management software, system you have, and try to, you know, maneuver it that way.and the key is to debrief after every event. So within 24 to 48 hours of the event, gather your team for a 15 to 30 minute huddle.This is where all the magic happens. This locks in wins, identifies flops and builds your repeatable event engine. Ask these seven questions. What worked extremely well? Not what worked. What worked extremely well? Scripts, offers, games. What got the most attention? Did the magnet, the messenger, the connector shine?Who shined the most? what worked extremely well? Question number two is what flopped or fell flat? Was there a prize that wasn't exciting enough? Did anyone get confused about the offers? Three. Did people understand our messaging immediately or did we need to explain things over and over?Four? Was there any downtime? Track the busy times or slow times, right? For future booth placements, sometimes it's a popping event. Where you decided to set up is not popping. It's not that good. It's in a dead spot of the event. So that's something to keep in mind. Was there any downtime? Five. What questions came up repeatedly from attendees?This reveals content gaps you can fix with signage or handouts. Six. Did any tech or process slow us down? iPad glitches. QR codes didn't load. You know, you wanna fix that immediately. And then seven, how did each team member feel in their role? That's probably one of the most important because they're gonna be your main ones, right?For this whole thing to be successful. So they have to feel super comfortable. And then you wanna build a post event template and you can use a format. Now we do have this format in the ground marketing course. It's for all our members. So if you're remember and you're listening, definitely go check out that format.Download the post event template so you can use it, utilize it all the time. And go from there. If you're not part of the ground marketing course, definitely enroll. I'd love to see you in there. You can go in the show notes below. It's the first link in the show notes below, and you can check out everything that's inside of the course and we continue to add to it all the time.But you wanna continue to do this, track it. Do a post event huddle, repeatable growth engine. That's what this is gonna be. Once you do this three to four times, you'll have a playbook of top performing offers. You'll have a refined booth strategy and a trained team that knows how to execute without micromanagement, and most importantly, you'll have a predictable new patient system.Awesome. So if you have. Any questions or concerns, please feel free to reach out to me on this. But the best way to reach out to me, especially with ground marketing, is being a member of the Ground Marketing course. You can go in the show notes below, click on the first link in the show notes below to check out more, and roll into the course and see everything we have to offer you.And thank you so much for tuning in. I'm excited to see you in the course. And for the next episode. It's ground marketing at schools. What you need to know, we're gonna discuss how to approach schools and offer value to teachers and parents. Alright, thank you so much for tuning in.We'll talk to you in the next episode.

Why you should listenDiscover why SMS and MMS messaging drastically outperform email—and how you can use that insight to drive real engagement and results for your clients.Learn how to easily integrate messaging into top CRMs like Salesforce, HubSpot, and Zoho—no dev team required. Ideal for SaaS Consulting Partners looking to expand their service offerings.​​Hear how one business use SMS to boost attendance and revenue—and get a glimpse into what's next with Rich Communication Services (RCS) and AI-powered automation.Email open rates are declining. If your clients aren't seeing replies from their outreach, it's time to rethink the channel. In this episode, I sit down with Lee Weinberger, sales leader at Sinch Engage, to explore how SMS and MMS messaging is transforming client engagement—especially for CRM-integrated partners like Salesforce, HubSpot, and Zoho. Lee breaks down why mobile-first communication isn't just the future—it's the now. If you're a SaaS Consulting Partner looking to expand your offer stack or boost results for your clients, this is the episode for you.About Lee WeinbergerLee Weinberger leads the sales team at Sinch Engage, a solution of communications tools for businesses. They specialize in conversational and automated messaging for SMS/MMS/RCS which exists as a stand-alone web product and an integrated tool into the leading CRM systems (HubSpot, Salesforce, Zoho, Netsuite, Active Campaign, Shopify). Sinch also provides Email and Voice functions to round out the suite of communications functions. Lee resides in Denver CO, and sells into the North American market, but Sinch as a company has a global reach with offices around the world.Resources and LinksEngage.sinch.comMessagemedia.comLee's LinkedIn profileTalk to LeeEmail Lee at: Lee.Weinberger@sinch.comPrevious episode: 602 - Stop Forcing Marketing You Hate—Play to Your Strengths InsteadCheck out more episodes of The Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

In this episode, we look back on invaluable leadership insights shared by renowned executives across the technology industry. Featuring wisdom from Christine Sandman Stone, Arne Saupe, Jorie Sax, Thulasi Kethini, and Tony Newcome, the discussion delves into the distinct skill sets required for leadership, the importance of fostering a culture of innovation, and the critical need for supportive and open communication within teams. These leaders unpack practical advice for setting meaningful goals, building complementary partnerships, and maintaining resilience. We learn about the ways leadership requires courage, decisiveness, and the ability to connect deeply with team members. Their words provide a rich tapestry of experiences and strategies to inspire aspiring and current leaders.(00:00) Introduction to Leadership Insights(02:10) Christine Sandman Stone on Leadership vs. Development(03:18) Arne Saupe on Leadership Culture and Talent(04:54) Jorie Sax on Empowering Creativity and Innovation(06:19) Thulasi Kethini on Fostering Curiosity(08:26) Tony Newcome on Connecting and Supporting Your Team(10:43) Christine Sandman Stone on Setting Meaningful Goals(11:16) Arne Saupe on Vision(11:55) Tony Newcome on Mentorship(14:03) Christine Sandman Stone on Being a First-Time Leader(14:45) Conclusion: Reflecting on Effective LeadershipChristine Sandman Stone is the former Global Head of Product & Engineering Operations & Strategy at Groupon. Arne Saupe is the former CTO at Farmer's Fridge and newly appointed CTO at Wellfound Foods. Jorie Sax heads United Airlines' Innovation Lab. Thulasi Kethini is the Executive Director and Head of Data Engineering at JPMorgan, Tony Newcome is CTO at ActiveCampaign.If you'd like to receive new episodes as they're published, please subscribe to Innovation and the Digital Enterprise in Apple Podcasts, Spotify, or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.Podcast episode production by Dante32.

BOSSes Anne Ganguzza and Danielle Famble discuss the critical role of marketing in the voice acting industry. They explore various marketing strategies, including the importance of having a professional website, effective SEO practices, and the role of direct marketing. Learn about the impact of high-quality demos, the significance of direct marketing, and the potential returns when executed correctly. They touch on direct marketing services like VO Boss Blast, emphasizing targeted marketing without the spammy aftertaste. The BOSSes further explore the roles of online casting platforms, agent representation, and direct marketing, emphasizing the importance of diversifying marketing efforts and understanding the financial commitments involved. 00:01 - Rick MacIvor (Ad) Hi, this is Rick MacIvor with the VO Video Village YouTube channel. You know, when I started doing voiceover, I listened to the VO Boss podcast religiously. It was my go-to source of information about the industry and I still listen to it to this day. Every week there's an amazing new guest and Anne is able to really get some great information. I just love it. So thank you so much, Anne, looking forward to next week's episode.  00:33 - Anne Ganguzza (Host) Hey, amazing voiceover talents. Do you ever wish boss marketing was as fun as it was being behind the mic? Well, check out my VO Boss Blast. It's designed to automate and make your marketing simpler. You'll benefit from your very own target marketed list, tailored to meet your goals and your brand the VO Boss Blast. Find out more at voboss dot com.  01:00 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza.  01:19 - Anne Ganguzza (Host) Hey, hey everyone, Welcome to the VO Boss Podcast and the Boss Money Talk Series. Hey everyone, Welcome to the VO Boss Podcast and the Boss Money Talk Series.  01:28 I'm your host, Anne Ganguzza, and I am ecstatic to be here once again with the one and only lovely Danielle Fanbel. Hey, anne, so good to see you. Thank you for having me back on the podcast.  01:37 Awesome. Oh my God, it's such a pleasure talking money with you.  01:41 - Danielle Famble (Guest) Oh, I love it, I love it.  01:43 - Anne Ganguzza (Host) I love money. I love money. I still have that segment when we talked about say it along with us bosses.  01:48 - Danielle Famble (Guest) I love money.  01:51 - Anne Ganguzza (Host) So, speaking of money, we've talked a lot about investing money and receiving money and saving money, saving money, but one thing that we haven't really delved into so deeply is investing in money in the market, right? Because, in reality, we can't make money if we don't have a market to sell to, and we really need to be able to get in front of people in order to say hey, I'm here, I have a product and you are absolutely able to buy. Yeah, marketing your services, yeah are absolutely able to buy.  02:23 - Danielle Famble (Guest) Yeah, marketing your services.  02:24 - Anne Ganguzza (Host) Yeah, marketing your services. So, yes, it is absolutely related to financials, because you need to invest in marketing yourself money and time, and so I thought it'd be a good time to talk about the different types of marketing that are out there, like how is it that voice actors acquire jobs? I think there's four. Is it that?  02:46 - Danielle Famble (Guest) voice actors acquire jobs, I think there's four, four ways, right, Danielle? Yeah.  02:52 - Anne Ganguzza (Host) There's direct marketing. We'll go over all of these as we go through the podcast. So there's direct marketing there's pay to plays Sure, yeah, there's agents Okay.  02:59 - Danielle Famble (Guest) Yeah.  02:59 - Anne Ganguzza (Host) And there's one of my favorites, which actually just happened. The other day I got a direct inquiry on my website from someone that was looking to hire a voice my voice because they'd come to my website and they listened to my demos and they asked me what would it cost to do such and such, and so that would be your website slash SEO, which one of my favorite types, because I really didn't have to work hard.  03:23 I had to work hard to get the SEO, so that I could be found, but it's nice when people find me because they've already listened to me, and so that is what I consider a warm lead.  03:33 - Danielle Famble (Guest) Mm-hmm. Yeah, and it's actually one that you have so much more control over as well, because you can choose what you put on your website. You can choose how much SEO marketing that you do, how much money you put into your SEO marketing, and then, when it's out there, people find you and they know a lot about you because you've already put a lot of time and energy into cultivating and curating what they see when they come to your website.  03:58 - Anne Ganguzza (Host) So, yeah, I mean, since we're already on the topic, right, let's delve deeper into that.  04:02 Because when I ask people like, what do they have money to spend on, I mean it's almost like a last ditch effort.  04:07 I feel like that voice actors say, oh well, I've got to get a website up, but I don't think they understand the importance of having that online storefront because, honestly, that works for you 24 seven. If you have people finding you on your website, that is your marketing investment that is available day in, day out, 24 hours a day, and the cool thing about it is is that you can showcase your product with a good demo. By the way, when you showcase that product and they listen to that demo and then they inquire and you make it easy for them to inquire about your product, then I say that you haven't had to audition. You know it's a warm lead and that lead is usually quite effective because then, once they inquire, you can ask for more information and then start a negotiation process which, again, is absolutely under your control, and it's probably, I would say, one of the easier. Once you've got your website up and running and you've done the work to get good SEO, it's one of the easiest ways to acquire work and to get paid.  05:08 - Danielle Famble (Guest) Oh yeah, and it comes directly to you. So you're not there's no friction of having to speak to your agent or your representation or going through a portal on like pay-to-play sites. I mean, it really is just direct and you can really cultivate how that relationship how you want to. You can ask them if they want to do directed sessions with you so they can see your process a little bit more in depth. You control, like, how quickly you are or are not responding the negotiation process huge. But, yeah, having them be able to find you and typically that is finding you via, like a Google search or that's finding you through social media, if you've done any social media touches as well. They could even find you on certain websites that you are on, for example, like a pay-to-play website.  05:53 But then you have your demos. You also have your email address, your website, so there are different ways that you can sprinkle around the essence of who you are and your digital storefront, hang your shingle out there and you can point it back by using SEO. You can guest blog, you can be on podcasts, you can do so many other things that bring awareness to who you are. That points a potential client to you, to your website, and then, when it's there, then they can take a look and see everything that you've curated for them to see about you and possibly working with you.  06:26 - Anne Ganguzza (Host) Absolutely. And so think about it, guys, when you shop online, right. So these are important things to know right about your website. When you shop online, what is it that you're looking for? Or when do you shop online? Right, you shop online when you have a need, right, and so, typically, people that are searching at the Google prompt or they see something that you might have curated on social media, they've been sparked because they have a need, and this is the very essence of marketing, right, because you need to contact those people. They need to be ready, right, or they need to be preparing to be ready, or they need to be researching the buy, and you are there in front of them, and that is probably half the battle, if not the majority of the battle is to get there in front of them, and then, when they have the need, they're going to buy.  07:13 So I'm always talking about well, I shop for fashion, for lipstick, and when I have a need, I will go to the Google prompt or I will go to a website that I know, right, a brand that I know and I trust and I've purchased from before. So that's always a good reason to have a website, right, people who you've worked with before they'll go to your website again. They might be showing your voice to somebody else. They might just be coming to contact you again to get your email address, but having people come to you is, I think, the majority of the work, and so make sure that your website is easy to navigate, make sure that you have your product displayed promptly and like right up at the top so that they can hear your voice, and also all of your contact information so that they can get in touch with you.  08:02 - Danielle Famble (Guest) They know how to find you.  08:03 - Anne Ganguzza (Host) Yeah, and you don't have to do the audition. That's what I say. You don't have to be like it's 24-7, because a lot of times the other types of marketing we're going to talk about is your pay-to-plays or your auditions, because you have to do a little bit of work first and then you get cast, but with your website it sits there, available and it works for you, and so make sure your SEO, which is your search engine optimization, is up to snuff on there. And it used to be that people paid for SEO. I don't know, do people pay for SEO much anymore?  08:33 - Danielle Famble (Guest) It became almost like a scam at one point.  08:36 I do. I actually pay for SEO. I've paid some people to help me navigating, like acquiring backlinks and making sure that anything that is out there on my website or pointing to my website is something that Google likes and can help someone find me. If there are certain keywords that I want to be found for, if someone's searching in Google, I want to be able to make sure that I rank high for those. So it is definitely something that you can definitely invest money into and I would say, probably hire someone who knows how to do that, and that is a wise use of your investment. If that's what you choose to do, you can absolutely do that, and you can also just take care of what is on your website.  09:18 So make sure that your brand is exactly what you want people to see, and you need to reverse engineer it. Think like a buyer. Think like if I'm looking for a voice actor who sounds like this particular type of brand. Make sure that you've showcased that that's what you do and showcase it in a way that is easy to digest and that people can take it for what they need. For example, make sure your demos are downloadable. If they need to like, take off demos off of your website. If they know how to reach out to you, make sure your email address is on it, not just a contact form. Make it so that if you were a person who was looking for you, they would know how to find you just on your website.  10:02 - Anne Ganguzza (Host) And make it quick.  10:03 - Danielle Famble (Guest) And make it quick Make it quick and painless.  10:05 - Anne Ganguzza (Host) Quick and painless right. You don't want to make it hard on your potential clients, so we could probably have an entire episode and I know I have had previous episodes on websites and how important they are, but in terms of the marketing of you, they're critical. So don't leave that to be like the last thing that you do or the thing that you don't want to invest your money in. Because I'll tell you what, for me, when I shop, a website literally is the clincher for me, because I want to make sure that that website looks professional, that it looks trustworthy and it has the things that I want on it, that I can see I can get the information quickly, because I don't have a lot of attention span and I don't have a lot of time, right.  10:46 - Danielle Famble (Guest) And it's not a set it and forget it kind of thing too. It's something that needs maintenance, which also requires money and time, because certain plugins need to be updated, your hosting needs to be updated, and maybe you even need to refresh what's on your website. Maybe it's that your demos get updated, or any videos or social proof of what you've done needs to be updated as well. So this is not a set it and forget it. This is something that requires maintenance, and that maintenance does require time and money investments Exactly.  11:16 - Anne Ganguzza (Host) Now let's talk about, like I said, we could go on forever about this, but let's talk now about the second method, and these are in no particular order. I'm just having to be thinking of pay-to-plays and online rosters, right, yeah, and there's lots of different places out there that can help you to write a great profile. If you are unfamiliar or you're scared about writing about yourself. Lots of places out there that have helpful hints on how to write a good profile and also have your products ready to upload or be on display, right. So have those demos and make sure those demos are. You know, again, that's your product, so make sure those demos are good demos, or those samples are good samples, and that they make you shine. Okay, not just like oh, I created a sample, let me upload it, because, again, you're going up now against other people At this point.  12:08 You're on a website that has other people that have products as well that are displaying, so you want your product to be the best product, right? You want your product to look the best, you want your product to sound the best. It's all in like the display, like if I'm working in retail and in clothing and if you walk into a store and it's just real pretty and it's got a good feng shui about it, then you're like, oh, I'm more apt to buy. So if you've got a demo and it just kicks butt, I mean, people, I think, are going to be impressed by that. And there's so many differing opinions on like, do you need a demo these days? Well, I think you need something that absolutely exemplifies and showcases your voice, and it's very best. And so a lot of times when you're beginning and you're just starting out, you don't know what you don't know and you don't have an ear for it.  12:52 So that's when you trust a good coach demo producer. But the pay-to-plays are an investment, right? Your demos, your product is an investment. Your online casting, well, pay-to-plays for sure are an investment, because there's typically a membership involved in that and online rosters can be an investment. It can absolutely be an investment of your time, maybe, I don't know. I don't know any online rosters, though, except pay-to-plays, that ask you to pay a membership fee. Do you?  13:19 - Danielle Famble (Guest) Danielle Right? No, I don't really know of any online rosters that ask you to pay a membership fee. That sounds to me more like a pay-to-play. But the idea of making sure that your marketing everything that you're offering on your portion of the pay-to-play is professional and showcases what you do well is really important, because you are, if you think about it, like being in a grocery store and you're in like the ketchup aisle. There are several different brands of ketchup.  13:45 - Anne Ganguzza (Host) There are so many ketchups, yeah.  13:46 - Danielle Famble (Guest) So what are you choosing and why? So you really want to make sure that, like your portion of the digital landscape that you're taking up on, that pay-to-play represents who you are and the branding of it, like ketchup label, for example really showcases what it is that you do and what you do well, and again, how people can contact you. If it's through that pay to play, cool. If it is to your website, then that's sort of a second link to making sure that there's consistency.  14:13 - Anne Ganguzza (Host) Yeah, now, in terms of marketing, right, what's important in the marketing of that, right? So, on your website, it was important that you had SEO, so people knew where to go, right, they know how to get to your place, they get to your online storefront, and that's done through the actual verbiage that you have on your website as well as, let's say, social media and emails that drive people to your website. Now, with online casting and pay-to-plays, right, online casting and pay-to-plays, they're doing a lot of the marketing for you as well, because their SEO already includes a lot of voice actors. So, when people are searching for that voice actor or corporate narration voice or whatever they're searching for, because they have a series or a bunch of voice actors on there, their SEO is already working in their favor. Plus, they're probably doing their own marketing because they want to get clients in.  15:01 I mean, that's like one of the roles of an online pay-to-play is to get clients in because they have a need, right. So at this point they have a need and now they go to the pay-to-play or the online roster and now they have to choose right, and again, like you said, just like in the ketchup aisle, you want to make sure your ketchup is the best and your ketchup stands out and that your brand is really represented well. And so the marketing investment there is your investment in that membership, as well as the investment of, let's say, your product right to have a great product so that it stands out, and the way that you're writing that description right, and the things that you can control on the pay-to-play or the online roster.  15:39 - Danielle Famble (Guest) Yeah, and recognize that you are in that particular marketing instance. You are attaching your business on the back of another business, exactly so making sure that you agree with how that business is running. Maybe you don't choose a particular pay to play because you don't agree, but know that you are attaching your business to another business, so that business's success is also your success. But you need to make sure that it's not the only way that people can find you, which is why, like this four-prong approach I think is really smart, just making sure to diversify.  16:13 - Anne Ganguzza (Host) Yeah, absolutely, you're right, don't put all your eggs in one basket, right? I've seen that around. You know you want to make sure you don't put all of your time and all your investment in just a pay-to-play, because there's lots of different ways to acquire work, and so that was the second way, and again, we could have a whole podcast episode just on pay-to-plays, which we might do. But our third one that we're talking about is agent representation, maybe management right and management right. And so in that marketing instance, right, the agents have a relationship right, or the managers have a relationship with either other agents or with potential clients, and those clients depend on the agent or the manager mostly the agent right Because the choices to them by just searching at the Google prompt are overwhelming.  16:57 There's a lot of voice talent out there, and so they might have worked with an agent for many years and they trust that agent, and that agent is the one that probably gets them the short list right. They have dependable, qualified voice actors on their roster. They have an audition which they'll give to the agent. The agent will then distribute it to their roster and then at that point they'll get back those auditions and the agent will shortlist, for the most part the agent will shortlist and then send that shortlist to the client and that kind of keeps the client's decision-making process make it a little bit easier, not as overwhelming- yeah, it's a little bit more of a curated way to get what you're looking for and again, that's connecting that to another business.  17:43 - Danielle Famble (Guest) So as long as that agent or manager or whomever has these robust relationships with potential buyers, then you're riding along on that relationship. So it also then means with your marketing is making sure that your agent knows everything they need to know about you, and so it's managing that relationship with your agent and making sure they have what they need. They have your most updated demos, they have your most updated work. They know if you have conflicts and you can't audition for certain things. It's making sure that you have watered that relationship and you managed until the garden of that relationship, because it's not just with your demos or what you've done, it's also making sure that that interpersonal relationship is healthy.  18:28 - Anne Ganguzza (Host) Right, and so your financial investment with an agent or a manager right is usually going to be a percentage of the job that you get. So you're going to have to have number one to get a good agent, you probably need a really good demo. There's going to be the investment in getting a really good demo. Especially because agents and managers typically work in the broadcast part of the industry. You want to make sure that you have a tip-top demo because they're very busy people. Typically that's going to be like your demo is going to get you in the door. That in the recommendation probably.  19:01 So there's the investment in that. And then there's the financial responsibility. If you audition for the gig, it's going to be your time in auditioning right for your agents. And also, when you get the gig, it's going to be a percentage anywhere from 10 to 20 percent. And then managers typically are nurturing relationships between you and an agent, and then you're paying a manager as well a certain percentage. So there's your financial investment in that leg of the marketing.  19:28 And then finally, we have, after that, we've got the SEO. We talked about your investment, which was investment in your website, in your product, and then your negotiation skills, your pay to play or your online rosters, is your investment in the membership, in the investment in having a product that stands out and, again, having a great demo, having a way to make sure that your brand stands out for that. And then we just spoke about the agent manager. Right, your financial investment is going to be the percentage, it's going to be your demo and it's going to be your percentage that they're going to take once you get the gig. And what is our last one?  20:02 I've been cracking my brain like, oh God, what is the last one? We?  20:05 - Danielle Famble (Guest) have four. I was looking for the last one.  20:08 - Anne Ganguzza (Host) I was like I hope she pulls it out because I can't SEO pay to plays, SEO pay to plays managers, agents, oh, direct marketing.  20:15 Yes, absolutely so, and one of the reasons gosh, I should know that is direct marketing. I think is probably one of the most unpredictable and probably difficult, but can be really, really a great payback if you invest in it. So there's probably the most, I would say, unknown investment in direct marketing, because direct marketing is you contacting a potential client, and so how did you get those leads? It's either leads that you've curated yourself right Through mining the internet, linkedin, getting contacts at companies.  20:51 And yeah, and so you're reaching out to them directly, and so there's a whole issue of, okay, you got to be careful to not be spammy. So there's your time investment with that and you have to be careful that you're not spamming, because how many of us have gotten an email from somebody we didn't know that?  21:06 is peddling their services and we kind of get upset right and we say I didn't ask for this. So you have to be very careful, be spam compliant, which is why I created, by the way, the VO Boss Blast, and I don't want this to turn into a whole VO Boss Blast marketing effort by me. But I'll tell you why I created it. Because I didn't have a ton of time to do auditions right. I auditioned for my agents only. I didn't have time to be on a pay-to-play to audition 10, 20 times a day.  21:34 So I created a direct marketing product called the Boss Blast, which basically just gives me a list. I purchased a list that is curated by another entity and basically is continually updated. So that was not a cheap list. I don't sell the list to people, but what I do is I use a portion of that list and I market to that list for you.  21:56 Now, the one advantage of the direct marketing on that list, as opposed to just mining the internet and sending somebody an email saying, hey, I'm a voice artist and if you need my services I'm here and blah, blah, blah, which could be considered spam is that the people on this list have already agreed for the VO Boss domain to market to them.  22:14 So therefore I market for you on behalf of my domain and so they've already said it's okay to market. So I've got about 90,000 creatives on this list, and it's not that you couldn't buy that list either, but I spent thousands of dollars on the list, so I mean you can certainly make that investment yourself as well. The other thing that I invest in in order to send that email or to send out lots of email at one time, is investing in a mail service and I use ActiveCampaign, so I spend thousands of dollars on that as well. So in order to recoup those costs, I offer it to a small percentage of the voiceover community if they want to market and use a portion of that list. But the most important thing about direct marketing is understanding. So the investment is you're going to pay somebody to direct market for you or you're going to spend the time curating the leads and then that's not like something you can do overnight and you can't send to a thousand people at once.  23:06 However, you're investing your time in that, and typically in a marketing class too, because you want to make sure that you're not being spammy, and a lot of people need help marketing A direct marketing product like VioBoss it is a paid thing. We market for you. The one thing that you have to understand about direct marketing it's very effective. However, you have to understand that timing is everything on a direct marketing campaign, because I tell people like this I have a need for shorts when the summer comes around and I subscribe to the Old Navy list, I always use Old Navy. I don't know why, but I subscribe to many lists, but Old Navy sends me three to four emails a week. I've agreed to allow them to send me emails because I made sure I checked that box that they can send marketing emails, but I don't buy right, every time they send me an email, I do not buy. As a matter of fact, the only time I buy is when I have a need, right, do I have a need for shorts? Well, I've got 20 pair of shorts that I just bought this past season, so do I need another pair. I don't know. Maybe what will convince me that I need another pair is if I maybe figure out oh, but these are cute and they're the right, price, right or whatever it is. However, they've been packaged in that email to say, hey, either there's a sale and I'm not suggesting that voice actors create a sale, but I mean theoretically you could. I mean I have knowledge. I have knowledge that there's a new season, it's summer and these cute trending shorts are at Old Navy. I must have them right. So I have a need.  24:32 I click on the email right that says Old Navy's got new summer wear and I look at what's on that email and I have an interest and now I click right because I might want to consider buying. When I click and I go to that website, I want to make sure that website is trustworthy. I want to make sure. Well, old Navy, I already bought from them, so I trust them. But it could be a new brand. But when it's a new brand and I'm not familiar and I haven't purchased before, I make sure that that website looks legit, not familiar and I haven't purchased before. I make sure that that website looks legit and I do research to make sure that they're legit and then, if everything happens and the timing is right, I click to buy your voice acting product. Your voice is the same exact way. So I ask you, danielle, how many times does Old Navy need a voice to sell a product? Is it every day? It may not be every day.  25:21 - Danielle Famble (Guest) They might want to change their marketing once a season or every couple of years, you never know, but it's not daily.  25:29 - Anne Ganguzza (Host) It's not daily. So you have to understand when you're paying for direct marketing or your direct marketing on your own right. If you send one email to a thousand people on a list or no matter how that gets accomplished, you may not even get somebody. People might open the email but you may not get a purchase. So you cannot expect from direct marketing because it is such a timing related thing, you cannot expect that. Well, I paid someone to market for me and I sent out a thousand emails. I didn't even get anybody that wrote back to me. Well, do you write back to Old Navy when they don't? You know what I mean.  26:04 - Rick McIvor (Ad) Old Navy sends me emails three, four times a week Do.  26:07 - Anne Ganguzza (Host) I write back to them to say no, I have no need, I'm sorry. Or hey, do you have shorts? Like no, I just don't. I look at it, I open it. Maybe I go to the website and click. So just keep that in mind when you are direct marketing.  26:22 And, by the way, for my VO Boss Blast, we do go over who opens your email because we can track that, because I purchased these services. My ActiveCampaign server actually tracks who opens the email and it tracks who clicks on email. So if we put a click in an email saying go to your website, I'll know that they went to your website. Now do I know if they purchased? No, I don't. Only you know that, only you know if they've sent an inquiry. Once they've gotten to that website, which was the very first marketing method we talked about right, they've looked at your website and if you're unknown to them, they look at it. They see something and it sparks trust and they listen to your voice. It's accessible and they like it. So then they get to know you by seeing your brand, which you've represented on your website. So they know, like and trust and that will give them a reason to buy.  27:11 - Danielle Famble (Guest) And what I like about your Old Navy example is, for a lot of people, and myself included, I've been personally really afraid of direct marketing because it feels like it's such a heavy lift and you've always got to be doing it and there's just so much to do and how do you have the time to send out you know a thousand emails or what have you.  27:31 But the point that you're making and the point that I'm receiving from what you're talking about is really that this is sort of the engine that is constantly running in the background to bring more leads into your business, or at least more eyeballs on your brand, so that they can see who you are. When they are ready, then they will be reaching out to you. But you have to constantly be doing it and it can just be a little bit at a time, but just one touch is not enough. So you have to continually put in the energy and the effort for it and then, going back to the finances of it, recognize that you will either be paying with your money or with your time. You can outsource these things and it is something that is possible to outsource that somebody else is doing it, which is exactly what the VO Blast is yeah, and people will say and my blast.  28:16 - Anne Ganguzza (Host) If you decide, after you send out an initial blast which introduces by the way, it introduces you to the list that I've created for you, and then after that, it becomes top of mind, just like you said, continually, they've got to be reminded, like I forgot, oh, I forgot, that Old Navy has got a new. If I don't see it in front of me, I might forget. So I need to be reminded. So, even if I don't open the email, I need to see the email coming through my inbox, right, that it's coming from Old Navy and the subject line will say, right, summer sale or summer fashion. And then I'll be reminded. Yes, now the time is right, let me click, let me go, let me see if it has what I want and I will buy if it, you know, if it suits all of my needs. So just know that reaching out to someone once a month, which is what we do in reality, I could be reaching out for you a couple times a month and I've thought about changing up my product offering to allow maybe two times a month. That is not spam, that is absolutely not spammy and I, by the way, I want to make sure that we're not spamming people, because if you yourself have been spammed, you know how off-putting that can be and that can take a promising lead and just kill it forever, because I've had people who have reached out to me trying to sell their services and I've been completely turned off and I basically blacklist them. So, as a provider of this sort of service, I have to be careful that VioBoss is not sending spammy messages. So keep in mind, if you ever are interested in that, you can find out more at that. Vioboss is not sending spammy messages. So keep in mind, if you ever are interested in that, you can find out more at the VioBoss website. It's called the VioBoss Blast and I can also talk to you about the specifics of it.  29:48 But I am very protective of my domain. I make sure that we're not spamming. Your email goes through my eyes every single time, so I want to make sure that I'm protecting my brand as much as I'm protecting your brand. But yeah, so your financial investment there will be in your time curating leads yourself right for direct marketing and then being careful that you're not spamming or investing and outsourcing it to someone like a VO Boss Blast like myself or somebody else to do your marketing for you. Be careful.  30:16 I will just say, if you're buying a list because I'm selling you marketing to a list, I'm not selling you a list. The list, I happen to know, is a reputable place that constantly updates their contacts so that if somebody doesn't work for the company anymore, they're taken off the list. I don't send emails to a stale list and I don't give you a list because of that Number one. You don't know how long that list has been around. You didn't verify those people and you didn't find out from those people that they've allowed you to send them email. You've not gotten permission.  30:47 So I'm the one who has permission based on the list that I am curating for you and then sending email out on behalf. So your investment there is, whatever it costs, to outsource the marketing and the generation of that email to a permission-based list. So, wow, so that was a lot. Yeah, that was a lot, but it's so important, bosses, that you understand that without people having a need for your product, for your voice, your business, won't exist for your product, for your voice, your business won't exist.  31:19 - Danielle Famble (Guest) And that marketing is a huge way to keep your business flowing, because either you are doing the direct marketing yourself or you are connecting your business to other businesses. But it does require a time and financial commitment to keep all of this up and it has to be done on a daily basis, and even including auditioning. Auditioning is marketing. So auditioning on all of these different platforms and your own is ways to market yourself as well. So this is just. It's got to constantly be happening in order to bring your business continual revenue.  31:52 - Anne Ganguzza (Host) Yeah, absolutely, and so there is a financial investment everywhere. It's so funny, danielle, because this series on money. It's funny how much people don't necessarily want to talk about it, but it's in every single aspect of our business, of our performance, of our auditioning, of our it's your time or your physical money that is involved and we have to be conscious of it and we have to be educated about it and we have to be accepting of it, right.  32:18 - Danielle Famble (Guest) Yeah, absolutely.  32:19 - Anne Ganguzza (Host) Which is what our series is attempting to do for the bosses out there, danielle, and I'm so grateful that I get to talk to you about it, because, god, you just bring so much to the table. Thank you so much.  32:28 - Danielle Famble (Guest) Thank you so much, anne. I love talking about this and I think that having an open and honest dialogue about money, about how we can have it, make more of it, make it grow, how we can bring it into our lives and our businesses, is really what helps us impact the world around us, because it requires money and there's nothing wrong with that. In fact, it's wonderful and, as we always say, I love money and I love talking about it.  32:53 - Anne Ganguzza (Host) All right, bosses, we love money. Go out there and market. Thank you again, danielle. This has been a really great episode. I'm going to give a great big shout out to our sponsor, ipdtl. You, too, can connect and network like bosses. Find out more at IPDTLcom. Bosses, have an amazing week. Go out there and market yourself, and we will see you next week. Bye, bye.  33:16 - Intro (Announcement) Join us next week for another edition of VO Boss with your host, Anne Ganguzza, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL.   

In this episode of The Conversion Show, Erik Christiansen interviews Adam Tuttle, who shares his extensive 13 year experience with ActiveCampaign, an email and marketing automation company. They discuss the evolution of ActiveCampaign, its market position, the impact of AI on sales operations, and the importance of building relationships in sales. Adam also reflects on his time in Australia, highlighting cultural differences in work-life balance and the growing tech scene. The conversation emphasizes the need for companies to adapt to changing market dynamics and the significance of human connection in sales.

CRMs! Do you need one? What is a CRM Customer Relationship Management (CRM) system? You asked I am delivering! What part do CRMs play in driving business success (and customer relationship success... and sales success... and pipeline success... and you get the point.) Whether you're a solopreneur, a small business owner, or managing a large team, understanding and implementing the right CRM can be a game-changer for your business. We explore a variety of CRM options including Salesforce, HubSpot, Zoho, and ActiveCampaign, highlighting their unique features, price points, and functionalities. I emphasise the importance of cloud-based CRMs for secure data storage and easy accessibility. Learn about crucial CRM functionalities such as email automation, lead scoring, pipeline management, and data segmentation. Discover why clean data and proper implementation are vital for maximising the benefits of your CRM system. This episode also sheds light on overcoming common challenges businesses face, such as transitioning from Excel spreadsheets and ensuring team buy-in. Tune in to gain actionable insights on selecting, setting up, and effectively using a CRM to enhance your customer journey, streamline your sales processes, and ultimately boost your business growth. If you need personalised advice on choosing the right CRM for your business, feel free to reach out. Happy listening!DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

In this episode of Grow a Small Business, host Troy Trewin interviews Marissa Seeley, co-founder of By Design Physio, a physiotherapy business based in Hobart, Australia, providing high-quality physiotherapy services with an emphasis on personalised care, injury rehabilitation, and ongoing physical wellness built around consistency in team culture and service delivery, ensuring that every client receives a top-tier experience.   Other Resources: Marketing Funding Flywheel eBook Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.   And a snapshot of the final five Grow A Small Business Questions: 1. What do you think is the hardest thing in growing a small business?   One of the hardest things in growing a small business is scaling without losing quality or company culture. Finding and retaining the right people is a major challenge, as is managing cash flow during rapid growth. Additionally, the emotional ups and downs of entrepreneurship can be difficult to navigate.   2. What's your favorite business book that has helped you the most?   One of Marissa's favorite business book is The Code of the Extraordinary Mind by Vishen Lakhiani. It talks about the 12 elements of life. And if you can fill all of the buckets, then you'll feel whole, which is really nice.   3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?   Marissa says “Build with Leila Hormozi”is always in her ears all the time. She says it is very helpful to anyone that has staff because she simplifies all concepts into manageable, bite sized pieces that you can apply literally that day, so that you're not just listening, you're actually applying.   4. What tool or resource would you recommend to grow a small business?   One of the most effective tools for growing a small business is leveraging Google Reviews and SEO to improve online visibility. Customer relationship management (CRM) software like HubSpot or ActiveCampaign can help manage customer interactions and automate marketing. Automation tools like Zapier can streamline operations and save time by connecting different apps and services.   5. What advice would you give yourself on day one of starting out in business?   If I could give myself advice on day one, I would emphasize the importance of focusing on building systems rather than just working hard. Patience is key—success doesn't happen overnight, and consistent effort pays off in the long run. Networking and building relationships early on can open doors to new opportunities. Lastly, keeping a close eye on finances from the beginning can prevent many future challenges. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest:   “Growth isn't just about numbers—it's about building a team and culture that delivers consistently, every single day.” - Marissa Seeley   “Google Reviews became one of our biggest game-changers. We didn't just rely on word of mouth; we made sure potential clients could see real results before they even walked through the door.” - Marissa Seeley   “The best investment we made wasn't just in marketing or operations—it was in ourselves. Learning from mentors and refining our leadership changed everything.” - Marissa Seeley

It's become popular to compare our current political moment with the rise of the Nazi Party in Germany in the 1930s, but what if the better comparison is Germany in the 1920s? A new article by Paul Miller argues that to avoid the rise of authoritarianism, Christian in the United States should do the hard work now of creating an alternative political narrative rather than the easy work of demonizing one side or the other as “Nazis.” Skye talks to Lee Camp, the creator and host of “No Small Endeavor,” about creating spaces for diverse people to have important conversations and why fear is the barrier to practicing godly hospitality. Also this week—evangelicals aren't entirely opposed to science. But, just like everyone else, they reject the science that contradicts their politics.   Holy Post Plus: An Evening with the Holy Post: Kaitlyn Schiess and Shane Claiborne https://www.patreon.com/posts/124791463/ Ad-free Version of this episode: https://www.patreon.com/posts/125154482/     0:00 - Show Starts   3:56 - Theme Song   4:15 - Sponsor - Rocket Money - Find and cancel your old subscriptions with Rocket Money at https://www.rocketmoney.com/HOLYPOST   5:25 - Sponsor - Glorify - Sign up for the #1 Christian Daily Devotional App to help you stay focused on God. Go to https://glorify-app.com/en/HOLYPOST to download the app today!   7:20 - Politics and Believing Science   21:43 - America's Weimar Moment   49:15 -  The Leader's Way Podcast - Want to enrich your ministry to bring hope to the world? Listen to Christian thinkers and leaders at https://berkeleydivinity.yale.edu/podcast/holypost   50:05 - Sponsor - Bushnell University - Equip yourself to be transformative in your community! Go to https://www.bushnell.edu   50:55- Interview   57:40 - When Did No Small Endeavor Become so Broad?   1:03:02 - Hospitality vs Fear   1:15:25 - Hospitality Across the Spectrum   1:23:13 - End Credits   Links from News Segment: Are Evangelical Clergy Outliers on Science? Yes and No https://religionnews.com/2025/03/20/are-evangelical-clergy-outliers-on-science-yes-and-no/?utm_medium=social   A Confessing Church for America's Weimar Moment: https://thedispatch.com/newsletter/dispatch-faith/christians-confessing-church-america2/?utm_source=ActiveCampaign&utm_medium=email&utm_content=A%20Confessing%20Church%20for%20America%20s%20Weimar%20Moment&utm_campaign=A%20Confessing%20Church%20for%20America%20s%20Weimar%20Moment Other Resources: No Small Endeavor Tour: https://www.nosmallendeavor.com/events   Holy Post website: https://www.holypost.com/   Holy Post Plus: www.holypost.com/plus   Holy Post Patreon: https://www.patreon.com/holypost   Holy Post Merch Store: https://www.holypost.com/shop   The Holy Post is supported by our listeners. We may earn affiliate commissions through links listed here. As an Amazon Associate, we earn from qualifying  purchases.  

Send us a textThe marketing automation landscape is split between platforms designed for B2C and those built for B2B, each with unique challenges and priorities. While B2C businesses often require high email volumes to engage customers at scale, B2B strategies typically focus on deeper relationship-building with fewer but more targeted touchpoints. Many email marketing providers emphasize the importance of more interactions, but for businesses selling low-cost products—where the cost of sending emails could exceed the revenue generated—email send limits become a critical consideration. This raises the question: how well do email marketing platforms address these nuances? In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of ActiveCampaign's capabilities. We covered many grounds including where ActiveCampaign might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of ActiveCampaign.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Overwhelmed by tech?

Discover the #1 marketing mistake that real estate investors must avoid and learn actionable strategies to grow your investment portfolio! In this episode of the REI Mastermind Network, we're joined by Jason Wright, founder of Intentionally Inspirational, who shares his expertise in digital marketing and real estate investing. Whether you're a seasoned real estate investor or just starting to build your generational wealth, this conversation is packed with insights you can't miss!

Biznis priče konferencija 2. i 3. aprila 2025. u Novom Sadu.

Ever wondered why email marketing is still such a big deal in 2025?Well, today we've got Casey Hill with us. He's the Senior Growth Manager at ActiveCampaign, a company that's been at the forefront of email marketing innovation. Casey's got over a decade of experience and has successfully grown multiple newsletters to over 10,000 subscribers.Stick around because by the end of this episode, you're going to walk away with strategies to grow your email list, engage your audience better, and boost your revenue through smart email marketing.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

2025 is the year to become "acronimble" by familiarizing yourself with one of the most important acronyms in the industry: CRM, which stands for Customer Relationship Management. The BOSSES discuss how the right CRM tool can streamline how you engage with clients, leading to better organization, and more business opportunities. Learn how to maintain meaningful connections without constantly reinventing the wheel, and discover the strategies that help you organize client interactions to promote continued work. Through personal stories and practical advice, The BOSSES highlight the evolution from old-school Rolodexes to cutting-edge digital solutions, empowering you to manage your client interactions like a BOSS. 00:01 - Anne Ganguzza (Host) Hey, amazing voiceover talents. Do you ever wish boss marketing was as fun as it was being behind the mic? Well, check out my VO Boss Blast. It's designed to automate and make your marketing simpler. You'll benefit from your very own target marketed list, tailored to meet your goals and your brand. The VoBoss Blast Find out more at V. The VO Boss Blast Find out more at voboss.com.  00:27 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO Boss. Now let's welcome your host, Anne Ganguzza.  00:46 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss Podcast and the Real Bosses series. I'm your host, Anne Ganguzza, and I am the BOSS with the VOS. That's the voiceover strategist, Mr Tom Dheere. Hello.  00:59 - Tom Dheere (Co-host) Tom Hello. So that's boss VOS.  01:02 - Anne Ganguzza (Host) Boss, VOS.  01:03 - Tom Dheere (Co-host) The BOSS VOSS, boss VOSS.  01:04 - Anne Ganguzza (Host) The BOSS BOSS with the V-O-S.  01:06 - Tom Dheere (Co-host) BOSS with the V-O-S.  01:08 - Anne Ganguzza (Host) And you know, tom, let's continue the acronym party, shall we? Yes, please, Because I'll tell you what it's the beginning of the year, I'm going to manifest multiple new contacts and you know what I need to be able to keep track of those contacts in a BOSS CRM.  01:26 - Tom Dheere (Co-host) Whoa, whoa Boss, boss CRM. What do you?  01:29 - Anne Ganguzza (Host) think Boss, boss CRM I like that. And you know, people ask me about what CRM do I use? What CRM do I use? And so let's talk about 2025 CRM.  01:40 - Tom Dheere (Co-host) Fantastic idea, anne. First off, just to make sure everybody knows what we're talking about, CRM is Customer Relationship Manager. It is a fancy way of saying some form of system where you store your client information potential clients, current clients, past clients' information which you can use as a home base for your marketing strategies. So you use the CRM to develop relationships with customers. So just make sure everybody's on the same page.  02:13 - Anne Ganguzza (Host) Then you could be CRM BOSS, you could be a CRM boss.  02:17 - Tom Dheere (Co-host) You could be a crim boss. No, we'll stick with CRM.  02:22 - Anne Ganguzza (Host) But CRM reminds me of crumble cookies. Oh wait, now I'm going off.  02:28 - Tom Dheere (Co-host) I diverge into a tangent of cookies. I was thinking crumb, like the god that Conan the Barbarian worships. All right, we're really getting off the rails here.  02:34 - Anne Ganguzza (Host) I can see where my brain is versus yours.  02:36 - Tom Dheere (Co-host) You must be hungrier than I am.  02:40 - Anne Ganguzza (Host) I love cookies, me too. So, speaking of CRMs, so, tom, let's talk about why, first of all, is it good to have a CRM? Why do we need one? For a boss business?  02:51 - Tom Dheere (Co-host) It is critical for voice actors to have a CRM, because I tell my students that my definition of marketing is the art and science of developing meaningful relationships. That's what it is. You want meaningful relationships with clients. Now, we all know why you want meaningful relationships with clients. Now we all know why we want meaningful relationships with clients and they know too is because we want them to give us money to talk Like. We understand that, they understand that. And at the same time, it's complicated and there's a lot of moving parts to all of this stuff.  03:24 Having a CRM well, why you want to have it is because you don't want to have to reinvent the wheel every time. You want to get voiceover work. Also, it's a relationship manager, since you are trying to develop relationships. Relationships have beginnings. They start in a certain way Hi, my name is so-and-so Nice to meet you Handshake, firm handshake and all that stuff. And then it's the getting to know you stuff develop an understanding of each other, what you can offer each other, what you both need from each other, and developing trust. Trust is one of the most important components of any relationship, be it personal or professional. So why have a CRM? You do it to develop trust and nurture relationships with clients.  04:15 - Anne Ganguzza (Host) And Tom, can I just say I love that. Can I just say, as a girl with about a million and a half and I kid you not a million and a half unread emails in my Gmail, if I don't have a place that I can go to see where are my customers, right, if I'm not doing something to organize that, basically emails just fly through my inbox and so I might forget that I was in contact with my client maybe a month ago and I needed to follow up with them for a particular reason. Maybe they were saying let me get back to you on this and I need to follow up. And so if I just relied on my trusty email system which, by the way, has a million and a half unread email messages and guys in my defense, right, I got a Gmail account in 1990-something Okay, how many years is that? Thirty-some-odd years, a long time.  05:04 When it began, I was one of the first like few hundred people that had a Gmail account and, because Google is a search engine, I just never deleted anything. So I have records, by the way, from my clients, if I want to. I have records going back to like 1992 or 96. I can't remember which year but yeah, that's amazing.  05:21 - Tom Dheere (Co-host) I know it's crazy.  05:22 That's amazing, but fun stuff Another thing to keep in mind is that, for a moment, take out the word relationship and replace it with the term sales funnel. Yeah, a good CRM helps get voice seekers into the sales funnel and pushes them through the sales funnel. There's different permutations and levels for different people, but for me, my sales funnel terms are brand awareness, consideration, decision, advocacy. Brand awareness you send the cold email Hi, so-and-so explainer video company. My name's Tom Dheere. I'm an explainer video narrator.  05:57 Now they know that you exist, which means if they open the email, clicked on the link to your website, listened to your demos, downloaded them and replied hey, thanks for sending this, we'll keep you in mind for future consideration. They are now keeping you hopefully top of mind the next time a voiceover gig comes along that you're right for. So that's part of using the CRM to keep moving them through the consideration part of the sales funnel to the decision where they actually have a voiceover that you'd be right for and they remember you and they have your demos and they have your contact information and they actually reply to you. Hey, we think we've got something for you. Could you please read this script and let us know how much you'd charge for this? You do that and then you get the booking and then it goes into the advocacy part of the sales funnel where you did such a great job that they will remember you the next time a project comes along, because you did such a great job on the last project that you worked on.  07:01 - Anne Ganguzza (Host) I love how you just explained the sales funnel because I was going to say, like most voice actors are not necessarily aware, you went through the technical aspects of a traditional, like marketing sales funnel. Here I always have to go to my lipstick.  07:13 - Tom Dheere (Co-host) Okay, let's go to your lipstick.  07:14 - Anne Ganguzza (Host) It's not in Ganguzza, unless I got my—okay. First of all, I have to have a need. I have to have a need, right, and so I may or may not be aware of different brands of lipstick, right, but because I've used this lipstick before, I'm going to start with my Chanel. Right, I have my Chanel lipstick and they're top of mind because literally they sit right here on my desk, because when I do my podcast video, I've got to make sure I have my matching lipstick.  07:40 - Tom Dheere (Co-host) Oh, your lipstick matches your headphones.  07:43 - Anne Ganguzza (Host) Yeah, brand awareness. That's one thing. What's the next step in the funnel there, Tom?  07:47 - Tom Dheere (Co-host) Consideration.  07:48 - Anne Ganguzza (Host) Consideration. Now, what are the factors that are going to have me consider? Now, just equate this to your voiceover business guys. Basically, this is the layman's terms of like okay, so what is it? The considerations of? Why am I going to buy this brand? Right?  08:01 - Tom Dheere (Co-host) Yeah, what are the advertising and marketing techniques that that company is going to use to remind you how awesome their lipstick is?  08:09 - Anne Ganguzza (Host) Right, exactly. And also, what is my experience with the lipstick? Right? So I'm on their mailing list, right? And does Chanel go on sale? Well, no, but that's also brand awareness too. So we know that certain things don't go on sale. Chanel doesn't usually go on sale, but anyways, I keep up with them with their mailings and that's how they keep top of mind with me, but pretty much I also use it all the time and it sits there, so I visually see it. So it's either in my inbox or it's sitting here in my desk, right? What's the next step after consideration?  08:37 - Tom Dheere (Co-host) Decision.  08:38 - Anne Ganguzza (Host) Decision Okay, do I have the money at this time? Do I have the need? Do I have the money to buy this? Right. And I make that decision. I click on the email Right Because they say, oh, new colors are out and I'm like, oh, I could use a new color red Right. So I make that decision. I click, go to the website and then what's after?  08:57 - Tom Dheere (Co-host) the decision I buy it, right. Advocacy, you buy it and then advocacy.  08:59 - Anne Ganguzza (Host) So if I buy it and I love the color, oh my God, oh guys, have you seen? All right, all my friends, I'm going to say did you see this color? Isn't this color amazing? Right, and I might even throw up like a social media. You know, like, ooh, branding awareness. Anne Ganguzza Voice Talent, right, branding awareness. I love this new color red, because you got to feel confident in the booth so that you can voice confidently. And so there we go, I'm going to advocate for the brand. So not only am I advocating for my brand, but I'm advocating for this brand as well. So that kind of just took you through the sales funnel with, like, just a traditional lipstick. Sorry, tom, you could maybe use a flannel shirt as an example.  09:35 - Tom Dheere (Co-host) Well, I'm a Maybelline man myself.  09:37 Oh, okay, there you go, so I want to take exactly what you said and now let's look at it from the lipstick maker company's perspective.  09:46 They've got people that they want to buy their lipstick and they want them to love their lipstick and come back for more. So they have their own CRM and through their television advertising, through their radio advertising, through their digital and streaming advertising, through their print advertising on the side of a bus or in a magazine of some sort, they are trying to get people to be aware of them, brand awareness, and keep them top of mind, which is why there's always kinds of print and digital and other forms of advertising. And if they get you on that mailing list, they can send out emails at regular intervals based on people who haven't bought their lipstick yet and people who possibly have bought their lipstick yet. They also look at did they open this email, Did they use a promo code to try the lipstick or get a discount, even though they don't do discounts, which is very interesting because a lot of brands position themselves we are so valuable and we are so coveted, we don't need to discount. We don't need to do that.  10:50 - Anne Ganguzza (Host) I did that for many years. It's very interesting for Chanel to do that. It's an interesting psychology behind it.  10:55 - Tom Dheere (Co-host) There is a psychology.  10:56 - Anne Ganguzza (Host) There are a lot of times where, if something is so cheap, I'll be like oh, I'm not so sure about the quality of that. I'd actually rather pay a little bit more money because I feel like I'm getting better quality. And that's the whole like. Know your worth, guys. Right, what should you be charging? Charge what you're worth versus going cheap, right.  11:12 - Tom Dheere (Co-host) More expensive equals superior from a branding and psychological point of view. So Chanel, chanel, right. Chanel sees all of us, potential customers, brand awareness, consideration, actual customers, decision and advocacy, and they use CRMs to get lipstick buyers into the sales funnel and push them through. Exactly Translating that to voice actors. We want to do the same exact thing, right, and a good, robust, interactive CRM can help us get voice seekers into the sales funnel and push them through.  11:45 - Anne Ganguzza (Host) Absolutely, and you'll be able to know at what point in the funnel they are at Exactly. A good CRM will tell you exactly where they are in the sales funnel so you'll know what to do for the next steps. Maybe they need an additional email, maybe they need a phone call, maybe you'll put out some more social media advertisements, that sort of a thing. So really depending on where they are in the CRM is when you make that determination and decision on what to do. So now, tom, the question is we know why we need a CRM right and we understand the sales funnel and all voice actors need to understand that sales funnel, because we are selling our products, we're selling our voices.  12:17 Let's talk about actual CRMs. I mean, there's many of them out there. I know people constantly ask me which ones I use and I think the answer may surprise you unless you've listened to a podcast of mine before but I don't use any one. I use a multitude of CRMs in combination with one another because myself personally, I don't find one that does everything for me that I need. What about you, tom?  12:38 - Tom Dheere (Co-host) Yes, different CRMs fulfill different needs. Now, what we are talking about, and what most voice actors ask us about, is the software or app.  12:57 - Anne Ganguzza (Host) If you have a Rolodex from the 70s or 80s or 90s.  12:58 - Tom Dheere (Co-host) That's a CRM. Yep, yep, yep, A spreadsheet, A spreadsheet. Exactly that was the very next thing I was going to say A spreadsheet is a form of CRM.  13:04 Yeah, I had an index card box. So in 1995, when I got my first voiceover demo and my coach told me to cold call because that's back then pre-social media, pre-pay-to-play, free home recording that was pretty much the only thing you could do. I would use a CRM of index cards and I had those little you know with the little tabs that would separate them into production companies, recording studios, advertising agencies, so on and so forth. That was a CRM and then that evolved into spreadsheets. I do still use spreadsheets regularly, but I also use an actual software app CRM.  13:43 - Anne Ganguzza (Host) Myself as well.  13:44 - Tom Dheere (Co-host) Now, neither Anne nor I are getting paid to sponsor or affiliate or promote any particular CRM, so we are going to be talking to you about this purely through what our experience has been without hawking, and then we get a little kickback.  14:00 - Anne Ganguzza (Host) So I'm going to tell you, my first CRM well before voiceover was a Rolodex, and then, ultimately, it turned into a spreadsheet so that I could keep track of my customers, and that was based off of. You know, I started doing all my accounting online right through my accounting software, and so it was my customer base, right, that was thrown into a spreadsheet and then I would track things that way. So, you guys, crms don't have to be expensive. They can be very simple and it can be whatever you're most comfortable with, and that's what I started with. And then it ended up being my Gmail, right? My Gmail, where I would separate things into folders for different clients and then keep track of them that way, and then a couple of plugins for the Chrome browser that worked within Gmail to help me keep top of mind with them, and then, tom, I'm sure we'll get into the other ones that we use. What?  14:48 - Tom Dheere (Co-host) about you.  14:49 - Anne Ganguzza (Host) You started as a spreadsheet right.  14:50 - Tom Dheere (Co-host) My start is the index card box, which then turned into spreadsheets, and then 2003,. I started using Act. You remember Act by Sage? I used that one for almost 10 years, so yeah, around 2013. And I think it either got discontinued or something weird happened with it, or I didn't like the features, or they started charging too much. I don't remember what it was. Then I did move to Gmail as well.  15:17 I'd been using Gmail as an email account for a while, but then I started to use it as an actual CRM. One thing that's nice is that you can use what? Is it G-Sync or Google Sync? So I synchronize my Gmail with my Outlook folders, so I have Outlook which is how I manage all my email.  15:38 - Anne Ganguzza (Host) Oh, I have Gmail folders.  15:40 - Tom Dheere (Co-host) Right, and this is the great thing about it. I have Gmail folders, but they automatically sync with Outlook every time. So if you look at Gmail, and you look at the Outlook folders. The folders are exactly the same. So if I move one to one thing in one, it moves it to the one thing in the other, which means if I'm at my desktop, on my laptop, on my tablet or on my phone.  16:01 - Anne Ganguzza (Host) Outlook is amazing.  16:02 - Tom Dheere (Co-host) Outlook is amazing. Anything I do with Gmail or Outlook, it automatically synchronizes with all of my devices.  16:08 - Anne Ganguzza (Host) In my defense, I would have Outlook as my most favorite email client ever and when I was working in the corporate world I had an Outlook account. And when I left the corporate world to go into voiceover full-time, I no longer had an Outlook server right to go to and Gmail at the time wasn't syncing up with Outlook nicely, or Outlook wasn't syncing up with Gmail nicely, so I literally got used to using just Gmail. Okay, but it's funny because my husband does use Gmail with Outlook and he just filters everything into his Outlook because Outlook is just wonderful visually, it's just a nice way to organize things in folders. But I've gotten so used to my Gmail in folders that I'm really used to and filtering. I have automatic filtering and that sort of thing, but I totally love Outlook.  16:51 - Tom Dheere (Co-host) Right, I'm looking at the bottom of my desktop. For me it's Google Workplace Sync, because I have a paid Google Workspace account. And Google Workspace is great.  16:59 It does all kinds of fun things.  17:00 - Anne Ganguzza (Host) I can do it now.  17:02 - Tom Dheere (Co-host) Yeah, and I never even thought about Gmail as a CRM that I'm using now because I have a folder for every client in Gmail, because every time I have any kind of correspondence with any client, once the correspondence is over, I drag that email into that client folder. Now do I use that specifically to market out of? No, but it is a robust, legit CRM because, like, for example I'll give you a perfect example 2019, a potential client reached out to me and said hey, I'm developing this app, I'm getting a grant, I've got the level one grant for it, so I've got enough money to pay you to do this with the app and then, once we get that done, then we're going to apply for a level two grant. So I did the work in 2019 and 2020. We had an email exchange in 2021. And then a few weeks ago, three years later, the client said hey.  17:53 I got the level two grant. We're ready to keep going.  17:55 - Anne Ganguzza (Host) Yep love that. And at first I'm like who?  17:57 - Tom Dheere (Co-host) the hell is this? Because it's been three years? But then I'm like. I looked at the email and then I'm like but you can go back. I went back and I looked in Gmail slash Outlook and I saw the folder with that client and all of our correspondences dating back to 2019 were there.  18:10 - Anne Ganguzza (Host) I know it's wonderful. This is also really good, and files, yeah, and everything.  18:17 - Tom Dheere (Co-host) What's also good is often like I'll have a client and years will go by just like that and they'll say hey, I've got another explainer for you Charge same as last time. And I'll be like I don't remember, but my CRM does, because I look in, I see the email and last time we charged this, and then I can make a decision yeah, that's good.  18:38 - Anne Ganguzza (Host) Or it's been a few years. So now I search engine and again, I'm an authority on that because I have a million and a half unread email messages. And, by the way, they're unread because what I do is I subscribe. Just for those people that are wondering, I subscribe to every corporate list, every corporate list, because I want to learn as much about how companies that I want to voice for market to their customers, and so I sign up for a lot of mailing lists and I just let it filter through so I can see how they market. And that's honestly how I learned marketing Tom really through just everybody else and looking at everybody else. So I don't have a problem with not having an empty inbox I know some people do but again, I must have probably, I want to say, a good 300 folders within my Gmail.  19:17 - Tom Dheere (Co-host) Oh yeah, Me too I have hundreds.  19:19 - Anne Ganguzza (Host) Yeah, at least, and I have rules that filter emails coming in.  19:24 - Tom Dheere (Co-host) Absolutely. Looking at my inbox, right now I have 14 emails in my professional inbox the Tom and Tom Dheere inbox.  19:31 - Anne Ganguzza (Host) I have more than that and that's cool.  19:32 - Tom Dheere (Co-host) But, like I said, when I'm done with the conversation I drag it into the client's folder and I've got this archive. For what did we do? How much did we charge, like all this stuff. But I think, anne, people want to know which app software-y type CRMs do we recommend. So what do you use these days?  19:49 - Anne Ganguzza (Host) Okay. So in addition to my Gmail, I use multiple because it depends on what I'm working with. So right now I have a Wix website and I have the VO Peeps website. I have the VO Boss website. Obviously, I've got Anne Ganguzza.  20:00 So I've got three main brands where I have websites, and so for each of those I have the Wix CRM. So I have people who subscribe to Anne Ganguzza, people who subscribe to VO Peeps, people that subscribe to VO Boss. Each one of them on the Wix website has its CRM utilized by Wix. Because people subscribe, they get placed in the CRM there, which is great because then I can send emails to those lists. I can also check and see if I've sent an email out to a list, I can see how many people have opened it, who've clicked on it and who've actually purchased, and it really has a nice series of accounts for that. And also I can just work from my contact list to send emails and categorize them as clients, categorize them as, let's say, coaching students or however I want to do it. So Wix is my first.  20:48 I have three really for each domain and then I also use ActiveCampaign because I use the VO Boss Blast that I sell as well to direct market to companies. I have a list of over 90,000 creative companies, advertising agencies, rosters, production companies, and so that is part of that marketing package. And so I have ActiveCampaign that I use to house the contacts. Now, most software and you'll agree, tom will charge based on how many contacts you have in there. So, at least for ActiveCampaign, I have like 200,000 contacts in ActiveCampaign and so I pay a hefty price for that and they charge per contact. But I'm doing that because I've got a list of 90,000 and I've splitting that list up and doing marketing for other VO bosses and so I spend a lot of money on that product. So between the two Wix, well, three on that product. So between the two Wix, well three, gmail, wix and ActiveCampaign. I've got three CRMs that I'm utilizing for different needs Cool.  21:48 - Tom Dheere (Co-host) Like we've already established, I use Gmail and I do use spreadsheets for very niche-y genres like political, because I like to see in one space who they are, what their contact is, when did I reach out? Did they open the email, did they reply, did I get on their roster, did I book? And then that stuff eventually makes its way into my CRM. Like Anne, tomdeercom and VOStrategistcom are both Wix-based sites, so I have two separate CRMs. The TomDeer CRM is obviously for voiceover clients, the VO Strategist CRM is for students and I have different tactics and strategies and I have different sales funnels and workflows for each of those and they both work great. For many years I also I remembered I used to use MailChimp and before that I used Vertical Response and they were both great they were both great.  22:41 But the one Vertical Response and they were both great. They were both great, but the one the CRM that I was using religiously before I fully migrated to Wix was Cloze. C-l-o-z-e.  22:51 - Anne Ganguzza (Host) This is a fantastic CRM. I know the name.  22:52 - Tom Dheere (Co-host) Just vision this you wake up in the morning, you get an email in your inbox saying, hey, these are the people you haven't reached out to in three months, and then you can click on that name and then it takes you to cloze and it'll say oh, would you like to use one of the email templates that you created? You click on the template and you look at based on what genre of voiceover they cast, where they are in the sales funnel, and it already it populates it with their name. You can obviously do a little extra personalization as you see fit. Click send. Then you'll get a notification if they open the email. You'll get a notification if they clicked on any links in the email and it has a project manager. So if you, for example, narrate long-form e-learning or an audio book, you can set up benchmarks for like audio book record and deliver the first 15 minutes, get approval for the first 15 minutes, record chapter one, record chapter two, record chapter 20, send them an invoice, do corrections, market that this book is now on sale, and so on and so forth. It's fantastic. It's only like 200 something a month.  23:56 And and did not know this before I say it is I just realized that you can rent my video Clothes for Voice Actors at voestrategistcom. Right now it's a rentable video, so you can stream it for $5 for 72 hours. You can just rent it. Most of my videos are 20 bucks, but that's one of the videos that I'm promoting for five bucks and Ann didn't even know that and I didn't even think about that when we were like what are we going to talk about this month? So when we were like what are we going to talk about this month? So yeah, so if you go to veostrategistcom, go to the video section, you can rent it for $5.  24:24 - Anne Ganguzza (Host) Now one thing I just want to say, tom, is like, no matter what CRM you use, it does take some time to set up. I mean, there is some work involved in setting up a CRM and getting your contacts in there. I had tried Nimble for a while, but Nim based their pricing on the size of your mailbox and, of course, with over 1 million unread emails, it was prohibitively expensive. Now you said, tom, for the low price of only $200 a month, which may or may not be something that people have in their budget. But I will say that that's really nice. That Cloze will say hey, look, you haven't contacted these people in three months. I think that's wonderful.  24:57 Right now I have like a boomerang app that's on my Chrome browser and, I think, gmail. Now you can schedule emails and if you need to respond, you'll notice it'll come back, say, hey, you haven't responded to this person in five days. So there's kind of that built into it. But just know that a CRM, no matter what you do, if you get one, that you're going to pay a monthly fee. I think Nimble was like 20 bucks and then they're like no, with your blah, blah, blah, it's going to cost you a hundred and I'm like I'm not going to pay a hundred dollars, I've already got most of what I need anyways.  25:26 You really need to just assess what your needs are and then figure out what works for you, because you don't have to pay anything. I don't pay anything right now. Well, I do. I should say that I pay for Wix and I pay for ActiveCampaign, but depending on what is comfortable for you and what will help you to stay top of mind and keep yourself top of mind, because sometimes I'll forget. Oh gosh, I should have responded, or I should reach out to this client, because gosh knows you could be losing work if you forget to. I've got clients who say, yes, I'm going to buy this, or I want to come back to this, and then, if you follow up, sometimes it's just that little nudge that is top of mind, reminding that we'll get you that sale.  26:00 - Tom Dheere (Co-host) Yep, and one thing I will say clothes is about 200 something dollars a month, but if you think about it, if you use that CRM and you book one explainer video for $300, you made your money back and everything else after that is profit.  26:14 - Anne Ganguzza (Host) Yeah, absolutely, absolutely Good conversation, guys. I don't know if we'll ever like get the question stopping about the CRMs, but you know what guys Do, what comes naturally to you, what's comfortable for you. As far as Tom and I making recommendations, I mean, we have a combination of CRMs that work for us and we've named a few of them. But really do your research, guys, and know that it will take you some work to set it up. But I think if you've got a CRM that's running, I mean I'll tell you what that CRM saves my butt every month, and more than that, by being able to communicate easily with people that are subscribed to me and people that I want to reach out to. So it's absolutely worthy investment for bosses. So thanks again, tom, for your words of wisdom.  26:59 - Tom Dheere (Co-host) You're amazing. Thank you, as always, for having me.  27:01 - Anne Ganguzza (Host) Yeah, bosses. Big shout out to our sponsor, ipdtl. You too can connect and network like bosses, like Tom and myself, real bosses. Find out more at IPDTLcom. Guys, have an amazing week and we'll see you next week. Bye.  27:15 - Intro (Announcement) Join us next week for another edition of VO Boss with your host, anne Ganguzza, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast-to-coast connectivity via IPDTL.   

Are you struggling to choose the right email service provider for your online business? Whether you're just starting your email list or considering switching platforms, this episode has you covered! With so many options available—like Kit (formerly ConvertKit), Mailchimp, Flodesk, ActiveCampaign, MailerLite, and more—it can feel overwhelming. But don't worry! We're diving into the pros and cons of the top providers and helping you decide which one is the best fit for your unique business needs.   In this episode, we'll cover: Why there's no “one size fits all” email provider A breakdown of the best platforms for small online businesses The two email providers I recommend for online business owner most often (and why) Key features to consider based on your business needs 3 questions to ask yourself before choosing a platform How to know when you should switch platforms   MENTIONED IN THIS EPISODE: CLICK HERE and save 50% off your first year with Flodesk  Want to get started using Kit? CLICK HERE -------------------------------------------------------------------- ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips

In questa puntata:✅ WISE✅ Anno peggiore di sempre✅ Fusione aziendale✅ Nuovo pricing HelpScout✅ Analisi call vendite e leadership con AI✅ Nuovo workflow disdetta abbonamenti

Trying to leverage email marketing to follow up with leads? Learn how to harness the untapped potential of email marketing to captivate prospects, cultivate valuable relationships, and propel your financial advisory business to new heights. Join C2P members, Matt Seitz, Chief Marketing Officer, and Cary Chaitoff, VP of Marketing, as they share practical tips and proven strategies to help you create compelling campaigns, segment your audience, and boost conversions. Whether you're an email marketing novice or a seasoned pro seeking to sharpen your edge, listen for game-changing insights you can deploy immediately to supercharge your lead generation and client acquisition efforts.Resources:Email marketing platforms: FMG, Broadridge, Snappy Kraken, Constant Contact, MailChimp, ZohoAdvanced marketing automation: HubSpot, ActiveCampaign, Act-OnStatistics:65% of marketers don't have a lead nurturing strategy in place. Using "video" in subject lines boosts open rates.Starting subject lines with "most" increased open rates by 24%. 

Funnel Series #10Ever had a launch that didn't quite hit the mark? Sometimes other factors can throw things off, but that's where evergreen funnels come in. These powerful tools help create consistent revenue streams, aligning perfectly with your client's ultimate goal: building a funnel that generates income around the clock.Of course, it's not entirely passive—my guest Gemma Bonham Carter (I call her the Funnel Queen) dives into the effort involved in setting up and maintaining a successful evergreen funnel. Gemma is a trusted expert helping entrepreneurs build lifestyle-first online course businesses for greater flexibility and balance. Since founding her company in 2017, she's grown it into a 7-figure business. Known for her expertise in online courses, email marketing, and AI, Gemma has guided over 15,000 students and hosts The Course Creator Show podcast and the AI Unlocked Summit.Listen to learn more about:How to evolve your messaging and product suite to keep your evergreen funnel running smoothlyGemma's Triple Threat method: combining evergreen funnels, forever funnels, and live launches The role of marketing assistants in supporting evergreen funnels, from copywriting to project managementHow to structure a funnel that feels authentic and not overly “salesy”The significance of using tools like Deadline Funnel to add urgency while maintaining transparency with your audienceGemma's advice on building trust with your audience and rewarding early buyersFrom testing and tracking to continuous optimization, there's always work to be done. Tune in to hear how Gemma explains the vital role marketing assistants can play in managing and refining these funnel systems behind the scenes.I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link.Links Mentioned in the Show:Episode 230: Lead Funnels Made Easy: Get the Most From Facebook Ads with Kwadwo Sampany-KessieEpisode 228: How to Personalize the Customer Journey with ActiveCampaign Specialist Janelle HarlanEpisode 227: How to Use Gated Content and Forms Strategically with Liz CoralliRecording/presentation tool: https://www.mmhmm.app/home Create and multistream live video: https://restream.io/ Connect with Gemma:Instagram: @gemma.bonhamcarterWebsite:

Funnel Series #9"Babe, where's your call-to-action button? You're never going to make a sale if people can't click through and buy!" It's a simple mistake, but one that can cost you big time. We're digging into one of the most important elements of your funnel: the sales page and what makes it truly convert.My guest is Samantha Burmeister, a skilled Sales Copywriter and the owner of Nomad Copy Agency. Sam writes really freakin good copy for service providers, especially when they're launching a new product or brand. She also runs Copy On Demand, a done-with-you copywriting membership where every business she works with learns to write copy that sounds like them but converts better. Sam is sharing her expertise on creating high-converting sales pages and what to expect in 2025 for sales page design and copywriting.Listen to learn more about:How to avoid common mistakes like overusing pain points and "introducing" in sales page copyWhy the "8 and 80 rule" is essential for writing compelling sales copyHow to know when to hire a professional copywriter for your business and the ROI of doing soThe shift from pain-point marketing to transformation-focused marketing and how it impacts your audienceThe role of data analysis in understanding and improving your sales page conversion ratesTune in so you can also learn how to position yourself in the high-value marketing space. The closer you are to the sale, the more you can charge—this is why top copywriters charge $10k-$20k for high-converting pages!I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link Links Mentioned in the Show:Sign up for Samantha's Copy On Demand Membership: Write copy that sounds like you – but converts better! Join here with my affiliate linkMy list of recommended Copywriting Books for Digital Marketing Assistants to skill up, provide better services, and charge more.Check out my blog: 5 Things I Wish I Knew About Copywriting ServicesListen to the Copywriting Series Playlist hereEpisode about legal compliance with testimonials with Lawyer Autumn Witt...

Funnel Series #8Are your clients using Facebook groups to grow their businesses the right way? Many aren't and they're missing out on a powerful way to bring new leads into their world! Today, we're talking about how Facebook groups fit perfectly into the awareness stage of your marketing funnel. And no, this isn't just about posting random memes or being a group moderator—it's about turning engagement into conversions.Facebook groups have often been written off as “dead,” but they're alive and thriving for business owners who know how to foster authentic connections and build a community. My guest, Michelle Vroom, shares how to use them to grow your client's business (or your own). Michelle is a seasoned business coach with 20 years of marketing and PR experience and helps service providers and coaches reach six figures by building visibility and authentic relationships. With 3 boys at home, she knows the challenges of limited time and shares proven methods to boost visibility and secure clients.Listen to learn more about:The key difference between managing a Facebook group and building a thriving, high-converting communityHow to use Facebook groups to gather “Voice of Customer” data and create content that resonates with your client's audienceThe step-by-step process of nurturing group members from cold leads to loyal customersKeeping Facebook groups lively and engaging—even reviving dormant onesChallenges of transitioning communities to platforms other than FacebookFacebook Groups are goldmines for audience insights, content ideas, and—most importantly—sales. Tune in to find out why they're so effective at building a loyal community of clients and how they can fit perfectly into your client's funnel strategy.Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link Links Mentioned in the Show:Grab Michelle's Freebie: 30 Days to New Clients This calendar will give you daily steps you can take in an hour or less to sign new clients! Plus, you'll get daily emails to guide you through the process so you can make money faster.Join The Digital Marketer's Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Michelle:Instagram:

In this episode of B2B Better, I sit down with Emir, the co-founder and CEO of HockeyStack, to explore the strategies that fueled the company's meteoric rise from zero to 150 customers, including industry giants like ActiveCampaign. Emir shares how HockeyStack transitioned from a product analytics tool to a powerhouse in B2B marketing, embracing pipeline generation as a company-wide mission. We discuss the evolution from inbound-led growth to the strategic introduction of outbound tactics, the challenges of balancing these approaches, and the importance of fostering a collaborative culture across teams. Whether you're a SaaS founder, a marketer, or just looking for actionable insights on scaling, this conversation is packed with value. We also cover his view on how LinkedIn influencer marketing is evolving—and why Emir thinks it might soon face diminishing returns. Plus, you'll hear expert advice on outbound campaigns from Rob at Sopro - from how to build and balance them against an inbound programme. Episode Highlights Emir shares the origins of HockeyStack and how it identified the need to help companies understand customer conversion journeys.From inbound to outbound: what prompted HockeyStack to expand its marketing playbook.How HockeyStack integrates pipeline generation into every department and creates a company-wide mission.Why Emir believes influencer marketing's golden age might be nearing its end.Rob from Sopro breaks down the metrics that matter most in outbound campaigns. Exclusive Offer for B2B Better Listeners Quick reminder that all B2B Better listeners are eligible to receive double the number of outreach credits for their first outreach campaign with Sopro.  Use them to experiment with some new messaging, try and open up a new market outside your network, or simply double your chances of closing more deals with your ideal customer.  Visit sopro.io/b2b-better-offer to find out more. 

Funnel Series #7Quiz funnels have been one of the most profitable tools I've created for clients, and in this episode, we're diving deep into their potential. Joining me is Josh Haynam, CEO and co-founder of Interact, a platform that helps businesses create interactive experiences designed to guide customers toward the right products and services for their unique needs.This conversation builds on what we discussed with Janelle Harlan in episode 228 about segmenting your audience and delivering the right message at the right time. Josh takes it further, sharing how AI is revolutionizing the process by enabling businesses to ask key questions and instantly recommend tailored solutions in real-time.Listen to learn more about:The difference between quiz funnels and chatbots in terms of customer engagement and experienceHow quiz funnels streamline lead generation and customer decision-making compared to traditional marketing methodsThe advantages and potential pitfalls of relying on AI for customer interactions and lead generationHow quizzes and AI chatbots can be more effective by focusing on guiding and understanding customers rather than pushing for sales (and why this approach leads to stronger long-term engagement)This episode is packed with Josh's expert insights into creating interactive experiences that convert. Whether you're working with clients or building your own business, adding quiz funnels to your skill set will help you level up and command premium rates.Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link Links Mentioned in the Show:Take Emily's quiz: Find Your Ideal Marketing Assistant Niche Unlock your potential & find out where your strengths lie and how you can excel in the freelance world.Get started for free with Interact: Use their AI quiz maker to create a beautiful quiz for your brand in a minute.Join The Digital Marketer's Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Josh:Instagram: @tryinteract Facebook:

Funnel Series #6Are you struggling to get enough traffic to your client's email list or wondering how ads can fit into the marketing funnel? In this episode, we're diving deep into the top of the funnel and exploring how ads can help not only with traffic but also with nurturing leads through the middle and bottom of the funnel. Ads play a huge role in funnel strategy, but getting it right can be tricky. I have always loved having a source to learn about ads and somebody to keep me up to date, so I brought in my guest Kwadwo Sampany-Kessie to help make all this easier to understand. He's the host of The Art of Online Business podcast and a Facebook Ads Manager & Strategy Partner. Kwadwo specializes in helping course creators scale their businesses, guiding them through effective ad strategies that get results. He's worked with clients making anywhere from $250,000 to over $1 million annually and knows exactly what it takes to create high-quality leads. Kwadwo is living in central Mexico with his family, and brings a global perspective to his work, being fluent in Mandarin and Spanish. Listen to learn more about:How ads and funnels work together and how you can use them to boost traffic and conversionsThe latest trends in ad funnels, and what's working (and what's not) in the world of Facebook adsWhat you need to know to assess if a client is ready for ads and when it's time to bring in an expertHow to track and report on ad performance, including how to identify if an ad was responsible for a conversionKwadwo's Olympic Gold Medal Testing Framework and how marketing assistants can assist in the testing process to improve ad resultsTune in because we're getting into how Facebook ads can really assist the funnel, help our clients make more money, and create a smooth, effective customer journey for everyone discovering their business.Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link Links Mentioned in the Show:Get Kwadwo's Freebie: “The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results” email series and stop your ads from burning through your hard-earned money.Join The Digital Marketer's Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Kwadwo:Instagram:

What should you look for when choosing an email newsletter tool? What if you are considering moving? This episode shares some key features you want to review and evaluate as you put together your company's most valuable asset - your email list! Get the full links and show notes at https://CourseCreatorsHQ.com/218.    LINKS MENTIONED   Note: Some of these are affiliate links, and I earn a small commission when you use them. Thank you!Don't miss this incredible Kajabi Special EXTENDED only through November 15, 2024! You get 50% off for a YEAR, plus 10 weeks of live coaching with me, plus $2K of courses: 24 Hour Course Creator which I've never given away! plus Sales Page Secrets, Joint Venture Secrets and Effortless Email, and my step-by-step, click-by-click Kajabi Kickstart course. I've never seen or done a deal this good to get you set up for 2025! Be sure to pick your plan (I recommend Basic with 3 products or Growth with 15): https://CourseCreatorsHQ.com/Kajabi50off    Or if you are visiting after the deadline - use this link to get a 30 Day Free Trial! https://coursecreatorshq.com/kajabi-signup     Convert Kit / Kithttps://CourseCreatorsHQ.com/ConvertKit  LeadPageshttps://LeadpagesOnline.com  RELATED EPISODES  E187: Funnels, Email & Better Messaging… Oh My!   E176: 7 Key Reasons Email Marketing Isn't Working to Sell Your Online Course   E090: 7 Big Email Mistakes Online Course Creators Make   E052: Email Marketing – The 6 Cs for Online Course Creators   E038: Email Marketing Secrets for Course Creators      KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   Two types of email programs:Primary function is email: ConvertKit (now Kit), ActiveCampaign, Aweber, DripAn All-in-one-Tool that has email built in – plus  runs your entire online business11 Things to Consider:Consider whether you will use an all-in-one-tool.Landing pages to create a funnel.Automation functionality: simple automation is to send a welcome message or complex.Ease of email creation. Automatic integration with your other tools. Check costs as your email size rises.Older tools have bolt-ons. Moving your list: do you have to re-confirm the addresses?Double optin functionality.Email deliverability – complicated process and gets even more complex as your list size grows (SPF, DKIM, DMARC are technical settings).Watch your numbers – especially click through rates. COME VISIT JULIE!  Get on the email list AND get the FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2024PlannerPodcast  Get this free course -  Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let's talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comYouTube  https://coursecreatorshq.com/YouTubePodcast   Facebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq  Disclaimers  https://coursecreatorshq.com/disclaimers/  

It's time for another “Ask Me Anything” episode! I'm answering listener questions with my raw, honest opinion on all things art, and your career as an artist.  And while I get a lot of listener questions about ALL KINDS of things, on this week's episode, I'm digging into some specifics when it comes to pricing and selling your art.  We'll talk through questions like:  Should you use artists platforms that promise to “do it all for you”? How can you effectively price your art (so it sells for all it's worth)? How do you deal with scammers when selling art? And of course, plenty more. Don't forget — if you want to submit your own questions to be featured in my next Ask Me Anything, you can do so on my Patreon: http://patreon.com/honestartpodcast  Make sure to subscribe to this podcast so you don't miss a thing! And don't forget to come hang with me on Instagram @jodie_king_. Interested in being a guest on a future episode of Honest Art? Email me at amy@jodieking.com! Resources mentioned: Color Course for Rebels 102: https://www.jodiekingart.com/ccfr  Studio Elite: https://www.jodiekingart.com/studioelite   Ask Me Anything, Part III: https://jodieking.com/episode-66-ask-me-anything-your-burning-questions-answered-part-3/  20% off Artwork Archive: https://www.artworkarchive.com/jk  Squarespace website builder: https://www.squarespace.com/  Episode 67: Fight Me! Yes, An Artist Needs An Email List with Yasmine Kashefi: https://jodieking.com/episode-67-fight-me-yes-an-artist-needs-an-email-list-with-yasmine-kashefi/  Mailchimp: https://mailchimp.com/  Active Campaign: https://www.activecampaign.com/  Episode 87: How Imposter Syndrome is Holding You Back as an Artist (& What to do About it): https://jodieking.com/episode-87-how-imposter-syndrome-is-holding-you-back-as-an-artist-what-to-do-about-it/  Episode 74: Level Up Your Art With Glazes, Varnishes, & Fixatives: https://jodieking.com/episode-74-level-up-your-art-with-glazes-varnishes-fixatives/ Episode 14: How to Price Your Art (So It Sells!): https://jodieking.com/episode-14-how-to-price-your-art-so-it-sells/  Degas Fixative Spray: https://amzn.to/3AquDtT  Krylon Fixative Spray: https://amzn.to/4fDEUSk  Subscribe to my Patreon for as little as $1 a month and get access to additional art career resources: patreon.com/honestartpodcast  How are you liking the Honest Art Podcast? Leave us a review on your favorite podcast platform and let us know!     Watch this full episode on my YouTube channel: https://www.youtube.com/channel/UC64Vn6NF5BfiwLNTSb_VnDA   For a full list of show notes and links, check out my blog: www.jodieking.com/podcast    

Funnel Series #5What the heck do we say when somebody submits a form? What do we need to email them back? If you remember my conversation with Jen Robbins earlier in the series (ep.226), we talked about how most business owners don't even have these crucial follow-up emails in place. So if you're a budding unicorn marketing assistant, this is a perfect opportunity to flex your muscles, take the lead, and gain valuable copywriting experience by writing the sequence yourself.My guest is Allison Hardy, an Email Marketing Strategist who helps coaches and experts enroll more clients into their courses or memberships—on autopilot. She's also the founder of the Funnel of the Month Club and host of the 6-Figure Secrets Podcast. Her expertise has been featured in Huffington Post, YFS Magazine, and she was even named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine. Listen to learn more about:The seven must-send emails in your pitch sequence and why they are essential for conversionsWhy Allison isn't a huge fan of traditional welcome sequences and what she recommends insteadHow to personalize and customize email funnels for your client's business (hint: it's not a one-size-fits-all approach)Tips for ensuring your emails guide subscribers smoothly through the customer journey without overwhelming themTune in to find out exactly what info subscribers need next to make a solid buying decision—and just as importantly, what you shouldn't be sending them.Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link Links Mentioned in the Show:Grab Allison's Freebie The $80,000 Email Template: This is the email that was directly responsible for over $80,000 in sales in 2023. Get a copy and paste template to make your own and include in your next Email Pitch Sequence.Join The Digital Marketer's Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Allison:Instagram: @allison_hardy_ Website: http://www.allisonhardy.com/ Connect with Emily:Facebook Community:

Funnel Series #4Are your email marketing funnels feeling flat? Let's fix that! We're continuing our Funnel Series by breaking down how to send the right message to the right person at the right time so your clients' marketing feels personal, not robotic. Emails should stand out and actually connect with people—because no one wants to be just another unread email. If “tagging” and “segmenting” sound daunting, don't worry—we're breaking it down into simple, actionable steps.I'm excited to have one of my unicorns back on the show! Janelle Harlan is an ActiveCampaign Specialist, Fractional OBM, and Funnel Builder. She's the kind of expert you want in your corner when your clients need emails delivered on time and on target. Before moving into online business strategy and tech, Janelle led corporate sales teams for 20+ years, so she knows how to drive results. When she's not automating and optimizing, she's out whitewater kayaking, mountain biking, or hunting down hidden swimming spots. Listen to learn more about:How to map out a customer journey that makes your emails actually matterWhat it takes to properly tag and segment your audience (without overthinking it)Strategies for making sure emails get delivered and readWhy having a high-level marketing mindset helps you stand out as a marketing assistantTips from Janelle's playbook to elevate your clients' automations and workflowsJanelle's got the insights you need to make your tech work harder for you. This episode is packed with tips that'll help you confidently step into the marketing role for your clients and show them what's possible with email personalization. Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link Links Mentioned in the Show:Grab Janelle's freebie Get It Launched Tech Guide here: Ready to move past tech overwhelm and get it launched? Get organized with assets checklists and tech guides for List-Building, Live-Launch, and Evergreen funnels. Join The Digital Marketer's Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Janelle:Instagram: @janelleharlan1 Facebook: Janelle...

In this episode of the Duct Tape Marketing Podcast, I interviewed Itai Sadan, founder of Duda, a website builder designed specifically for agencies and small businesses. We discuss the evolution of Duda from a mobile-first solution to a comprehensive platform for responsive web design. Itai Sadan shares his insights on the strategic shift to focus on web professionals, the role of AI in enhancing agency efficiency, and the unique value Duda offers compared to competitors like WordPress. Our conversation also touches on the cultural influences behind the company's name and ethos.   Key Takeaways: Duda started as a mobile-first solution for small businesses. The platform evolved to support responsive web design. Focusing on web professionals helped Duda clarify its mission. AI is transforming how agencies operate and deliver services. Duda provides tools to enhance agency productivity and efficiency. The company emphasizes the importance of websites in marketing. Duda's support team offers 24/7 assistance to users. The platform integrates various tools to streamline website creation. Duda is committed to improving Core Web Vitals for better performance. The name 'Duda' is inspired by the film The Big Lebowski. More About Itai Sadan Check out Itai Sadan's Website: https://www.duda.co/ Connect with Itai Sadan on LinkedIn: www.linkedin.com/in/itaisadan Follow Duda on LinkedIn: www.linkedin.com/company/duda Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts This episode of The Duct Tape Marketing Podcast is brought to you by: Duda - Today's episode is sponsored by Duda—the web design platform trusted by agencies to create beautiful, high-performing sites fast. Ready to impress your clients? Visit duda.co and start building something amazing! ActiveCampaign - Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! https://www.activecampaign.com/free

Nikita Vakhrushev, CEO and founder of ASPEKT, an e-commerce retention agency specializing in email and SMS marketing, shares his journey from print-on-demand drop shipping to building a successful niche agency. With a strong focus on client retention and targeted marketing, Nikita's insights offer valuable lessons for business owners on optimizing email and SMS strategies to drive revenue.In this episode, you'll discover:Nikita's Journey from RPM Media to AspectNikita discusses his early days managing print-on-demand businesses and how he evolved RPM Media into Aspect, focusing on a hyper-specialized approach in email and SMS marketing for e-commerce. He highlights the importance of “niching down” to provide a tailored, high-quality service to clients, showing how focus on a specific niche can drive exponential business growth.The Role of Email and SMS in E-commerce RetentionNikita explains the value of email as an owned asset compared to “rented land” like social media followers. He shares insights on how businesses can harness email and SMS marketing for retention, emphasizing the importance of capturing customer data, nurturing relationships, and providing consistent engagement to maximize long-term revenue.Choosing the Right Marketing PlatformNikita provides practical advice on selecting email platforms based on business needs. He recommends Klaviyo for e-commerce and ActiveCampaign for B2B, detailing how different platforms can provide distinct advantages for customized automation, integration, and optimization.Transitioning from Manual to Automated MarketingThe discussion dives into the benefits of setting up email and SMS automations—covering tasks from customer onboarding to post-purchase engagement. Nikita explains how automations streamline communication and improve customer experiences, allowing businesses to operate efficiently while maintaining high levels of engagement.Leveraging AI and A/B Testing for Campaign SuccessNikita shares how AI aids in ideation, grammar checks, and background design but highlights that AI is not yet a substitute for human-driven content in marketing. He also delves into the importance of A/B testing subject lines, send times, and design elements to optimize campaign performance and conversion rates.Top 3 Tips for Business Owners:Start email marketing early—capture data from day one.Invest in a quality opt-in experience for new subscribers.Use automations for key customer touchpoints to save time and increase revenue.Tune in to learn how Nikita's expertise in email and SMS marketing can help businesses of any size build stronger, more profitable customer relationships.

Funnel Series #3We're diving into two hot topics in the online business world: when to gate your content and how to make forms work for you. To help us nerd out, I've brought in Liz Coralli, the training manager at ActiveCampaign. I was at this training this past spring, where she mentioned she could chat about forms for an entire episode—so of course I had to have her on!Liz runs Study Halls—multi-day, in-person workshops where she helps attendees dive deep into ActiveCampaign's powerful features. She makes this tech feel approachable and fun. Based in Colorado, she loves exploring the Rocky Mountains but is also traveling the world with ActiveCampaign, leading workshops that I highly recommend for anyone looking to level up their skills by specializing in the tech that the higher-level entrepreneurs are using.Listen to learn more aboutThe difference between gated and ungated content and the value each bringsWhen to consider gating specific types of contentThe questions you should and shouldn't include on an opt-in form to avoid scaring off potential leadsThe age-old dilemma every marketing assistant faces: to double opt-in or not?Why specializing in high-value platforms like ActiveCampaign is better for enhancing client engagementSponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link Links Mentioned in the Show:Check out the next ActiveCampaign Study Hall events: https://www.activecampaign.com/eventsJoin The Digital Marketer's Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Liz:Instagram: @activecampaignFacebook: ActiveCampaignLinkedIn: Liz CoralliConnect with Emily:Facebook Community: Emily's Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook:

In this episode of the Duct Tape Marketing Podcast, I interview Tiffany Slowinski, an entrepreneur and co-owner of three successful franchises. Tiffany shares her journey in the franchise industry, insights on using the Culture Index to improve team dynamics, and the importance of self-awareness in leadership. She discusses how data-driven information can transform business communication and productivity while addressing common misconceptions about leadership tools. Tiffany Slowinski emphasizes the need for buy-in from leadership and the role of self-awareness in effective team management. More About Tiffany Slowinski Check out Tiffany Slowinski's Website - https://www.teamsparkadvisors.com/ Follow Tiffany Slowinski on LinkedIn - https://www.linkedin.com/in/tiffanyslowinski/ Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts This episode of The Duct Tape Marketing Podcast is brought to you by: ActiveCampaignTry ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

A journey from house flipping to $300 million capital raises with Drew Wahlgren in this electrifying episode, where he reveals MAG Capital Partners' ascent to managing $950 million in assets. Discover the 'sale-leaseback' strategy revolutionizing industrial investments, learn why private equity firms are spinning off real estate, and uncover Drew's ingenious CoStar method for finding high-caliber investors. This masterclass in capital raising and strategic growth is packed with actionable insights for both seasoned syndicators and aspiring real estate moguls, offering a roadmap to potentially skyrocket your success in the industrial real estate arena.Key Takeaways:Sale-leaseback transactions in industrial real estate can provide predictable cash flows and real estate upside, especially when paired with fixed-rate financing.Private equity firms often sell real estate assets to focus on their core business investments and improve their balance sheet metrics.Referrals remain the most effective way to expand an investor base, with strategic events and personal connections playing a crucial role.Utilizing data from platforms like CoStar can help identify potential investors by targeting buyers of industrial properties in specific price ranges.Implementing a CRM system like Active Campaign and using an SDR (Sales Development Representative) can significantly improve lead management and qualification in capital raising efforts.About Tim MaiTim Mai is a real estate investor, fund manager, mentor, and founder of HERO Mastermind for REI coaches. He has helped many real estate investors and coaches become millionaires. Tim continues to help busy professionals earn income and build wealth through passive investing. He is also a creative marketer and promoter with incredible knowledge and experience, which he freely shares. He has lifted himself from the aftermath of war, achieving technical expertise in computers, followed by investment success in real estate, management skills, and a lofty position among real estate educators and internet marketers. Tim is an industry leader who has acquired and exited well over $50 million worth of real estate and is currently an investor in over 2700 units of multifamily apartments.Connect with TimWebsite: Capital Raising PartyFacebook: Tim Mai | Capital Raising Nation Instagram: @timmaicomTwitter: @timmaiLinkedIn: Tim MaiYouTube: Tim Mai

Week two of your favorite episodes, this time a solo show (surprising): In this episode of the Duct Tape Marketing Podcast, I talked about a topic on my mind for a while: the evolution of niche marketing. In the dynamic marketing world, strategies are ever-evolving, and staying ahead of the curve is crucial for success. Discover how adapting to the changing tides can lead to more tremendous success for businesses and marketing professionals; however, why might it not be for everyone? Key Takeaway: In marketing, focusing on a niche can be advantageous and limiting. While specialization can bring efficiencies and higher value to clients, it also leads to increased competition and the risk of being overshadowed by template-driven solutions. Learn how to transition from tacticians to orchestrators and leverage your strategic skills to serve your niche. Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts This episode of The Duct Tape Marketing Podcast is brought to you by: ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo  

How ActiveCampaign hit $100m ARR on way to $300m