POPULARITY
Categories
Being a creator in 2025 is tough—but building for creators is even harder. Perhaps no one understands this conundrum better than Scott Belsky. As the founder of Behance, a longtime executive at Adobe, and an advisor to companies like Pinterest and Atlassian, Scott has spent his career at the intersection of technology, design, and creativity.In this speedrun episode, recorded live in San Francisco during the fourth iteration of our a16z Games Speedrun program, we dive into:How AI can actually enable creators—and where its toolset should endThe evolution from the "prompt era" to the "controls era" of AIWhether people really want bespoke, personalized experiences or simply crave familiarityWhat happens when creative scarcity disappears and AI-generated content becomes ubiquitousThe future of creative tooling, from generative UI to AI-native interfacesPlus, Scott shares insights from his time building Behance, leading product strategy at Adobe, and investing in the next generation of creative tools.If you want to learn more about A16Z Games Speedrun, visit a16z.com/games/speedrun. Stay Updated: Let us know what you think: https://ratethispodcast.com/a16zFind a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://twitter.com/stephsmithioPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.
Dans cet épisode, faites la connaissance de Ento Incognito, motion designer mixed media. On parle entre autres de son process d'animation à mi-chemin entre le stop motion et l'animation traditionnelle. Bonne écoute ✌️Dans cet épisode, vous entendez Ento parler de:Brainchild : https://www.instagram.com/studiobrainchild/Ecole ESMA : https://www.esma-artistique.com/Studio Trigger : https://www.st-trigger.co.jp/Kill la kill : https://www.allocine.fr/series/ficheserie_gen_cserie=17993.htmlFooly Cooly : https://fr.wikipedia.org/wiki/FLCLTodor et Petru par CRCR : https://crcr.fr/project/todorpetruDernier Post d'Ento : https://www.instagram.com/p/DF7hiVrOQ1g/Post Process : https://www.instagram.com/p/C1oyXFFtT4k/Post Collab avec em0n33y : https://www.instagram.com/p/C0hOosDRFsv/Post marche dans la rue : https://www.instagram.com/p/C8Em5ZKtWCu/Hubert Ian : https://www.instagram.com/ianhubertz/Post Spiderman : https://www.instagram.com/p/C1EsS0CNRUg/Post Chaussure : https://www.instagram.com/p/CxLDPO2NxGg/Post Clavier : https://www.instagram.com/p/C5S5c34NEZq/Troy Browne : https://www.instagram.com/troybrowne/Post Chat : https://www.instagram.com/p/DEwl8Y1tKfg/Soundstare : https://www.instagram.com/soundstare/Post Collab avec Soundstare : https://www.instagram.com/p/DDHTOVwNnjn/Post Hélicoptère : https://www.instagram.com/p/C9etFiEN8qn/Post fait avec l'IA : https://www.instagram.com/p/DFC8BSZtQfQ/?img_index=1Stable Diffusion : https://www.stable-diffusion-france.fr/Chaîne e-penser : https://www.youtube.com/@Epenser1Livre "Steal like an artist" : https://www.fnac.com/a3786407/Austin-Kleon-Steal-like-an-artistEcran Pub avec IA sur TMC : https://www.youtube.com/watch?v=lwhaE5vtivQProjet pour Google : https://www.behance.net/gallery/213638337/Google-Chrome-EnterpriseProjet pour événement de snowboard : https://www.behance.net/gallery/213397335/Big-Air-ChurProjet pour festival de Hiphop Frauenfeld Open Air : https://www.behance.net/gallery/213398411/Frauenfeld-Open-AirThe Line animation : https://www.instagram.com/thelineanimationSérie The Boys : https://www.allocine.fr/series/ficheserie_gen_cserie=22668.htmlSérie Gen V : https://www.allocine.fr/series/ficheserie_gen_cserie=22668.htmlClip Orelsan X Patagraph : https://www.youtube.com/watch?v=rXF1Si3LEEUClip Chinese Man X Patagraph : https://www.youtube.com/watch?v=WjDUmOFg1Kssaturn.png : https://www.instagram.com/saturn_png/Retrouvez Ento : Instagram : https://www.instagram.com/ento.incognito/Behance : https://www.behance.net/entoincognito---Le MoDCast est un format de discussion ouverte avec des professionnels du #motiondesign.Au fil de nos discussions, découvrez les parcours, les process, le quotidien de créatifs francophones.
Neste episódio do Canary Cast, Florian Hagenbuch, co-fundador e sócio do Canary, recebe Rapha Avellar, fundador e CEO da Brandlovers. Na conversa, Rapha compartilha sua história pessoal, sua trajetória empreendedora, seus insights sobre o mercado de marketing digital, o impacto da Creator Economy nas campanhas de marketing e sua visão para o futuro desse mercado e da Brandlovers. Ao longo da conversa, Rapha explora como o Brasil está à frente das tendências globais na Creator Economy devido ao seu alto consumo de conteúdo nas redes sociais e ao crescimento no número de criadores no país. Ele explica como isso pode ser uma vantagem competitiva e um diferencial para startups brasileiras que buscam construir tecnologias para esse setor. Rapha também detalha as estratégias inovadoras que a Brandlovers implementou para resolver problemas críticos de escala e colaboração, incluindo o uso de inteligência artificial para otimizar processos e desenvolver novos produtos. Rapha compartilha também como a Brandlovers está impactando as vidas dos criadores que utilizam a plataforma, proporcionando novas oportunidades de renda para pessoas em todo o Brasil. Além disso, ele reflete sobre os desafios enfrentados e as lições aprendidas ao longo da jornada, destacando a importância de tomar decisões difíceis e manter um alto padrão de excelência dentro da empresa. Por fim, Rapha apresenta sua visão sobre como atrair investimentos e gerir o relacionamento com investidores de venture capital, como a Kaszek. Ele também discute como trouxe parceiros estratégicos alinhados ao seu mercado, incluindo investidores-anjo e celebridades como J Balvin e Will.i.am. Ouça agora o episódio e descubra como a Brandlovers está revolucionando a colaboração entre marcas e criadores de conteúdo, promovendo maior eficiência e impacto no mercado de publicidade digital. Convidado: Rapha AvellarRapha Avellar é cofundador e CEO da Brandlovers, uma empresa que está transformando a Creator Economy no Brasil ao otimizar a conexão entre criadores e marcas. A jornada empreendedora de Rapha começou aos 23 anos, quando passou a operar um negócio familiar. Em 2018, fundou a Jones, especializada em estratégias lideradas por creators, e em 2020, cofundou a Adventures com Ricardo Dias, ex-CMO da AB InBev. Além de suas iniciativas empreendedoras, Rapha também é creator e compartilha sua expertise em estratégia digital com mais de 155 mil seguidores no TikTok, 110 mil no Instagram e 50 mil no LinkedIn.Acompanhe o Rapha no Linkedin; Instagram e TikTokApresentação: Florian Hagenbuch Florian é cofundador e sócio do Canary, firma líder em investimento early-stage no Brasil e América Latina. O Canary tem mais de $400M em AUM e investiu em mais de 100 empresas desde sua fundação em 2017. Anteriormente, Florian fundou a Loft, empresa que digitalizou e transformou a experiência de compra de imóveis no Brasil, trazendo transparência, liquidez e crédito a milhões de brasileiros. Antes disso, Florian cofundou também a Printi, o principal marketplace de impressão online da América Latina. Acompanhe o Florian no LinkedinDestaques do episódio: [00:00 - 01:10] Boas-vindas e introdução do episódio[01:11 - 04:30] Trajetória profissional antes da Brandlovers[04:31 - 07:15] Creator Economy e as particularidades do mercado brasileiro[07:16 - 10:50] O início: identificando o problema e desenvolvendo a solução[10:51 - 15:00] Desafios da construção do marketplace[15:01 - 19:30] Uso de inteligência artificial no desenvolvimento de novos produtos[19:31 - 31:45] O impacto da Brandlovers para os criadores de conteúdo e grandes marcas[31:46 - 35:30] Estratégias inovadoras de comunicação e lançamento do novo produto[35:31 - 39:10] Fundraising insights: como foi a última rodada e o papel dos founders no relacionamento com investidores[39:11 - 41:50] Conteúdo e branding pessoal como ferramenta de negócios e diferencial competitivo[41:51 - 45:15] Erros, acertos e aprendizados[45:16 - 48:00] Conselhos e mensagem finalFoi citado neste episódio: Bill Gurley e o texto sobre a Uber:Bill Gurley é um investidor de Venture Capital americano e sócio da Benchmark. Ele escreveu um texto famoso sobre a Uber em que respondia um artigo de Damodaran (abaixo), argumentando que a Uber não deveria ser avaliada apenas como uma empresa de táxis, mas sim como uma empresa que estava removendo fricções e criando um mercado muito maior. Link de referência: Bill Gurley's Blog Post on Uber Aswath Damodaran:Aswath Damodaran é um professor de finanças na Stern School of Business da Universidade de Nova York, conhecido por suas análises de avaliação de empresas. Em 2014, fez um texto chamado "Uber Isn’t Worth $17 Billion" em que argumentava que o valuation da Uber estaria equivocado, apresentando uma visão mais conservadora sobre o mercado de táxis e a avaliação da empresa. Link de referência: Aswath Damodaran's Post Scott Belsky:Scott Belsky é o Chief Product Officer da Adobe e fundador do Behance. Ele possui a newsletter "Implications" que explora a interseção entre tecnologia, criatividade e o futuro do trabalho, fornecendo insights e análises sobre como essas áreas impactam negócios e a sociedade. Link de referência: Implications Newsletter Chamath Palihapitiya:Chamath Palihapitiya é o fundador da Social Capital e co-host do podcast All-In. Ele compartilhou em seu Linkedin recentemente uma apresentação (deck) sobre a Creator Economy, destacando-a como uma das grandes oportunidades para o futuro. Link de referência: Chamath's Deck on the Creator Economy Alguns termos em inglês são falados ao longo do episódio, por isso, trazemos um glossário caso fique alguma dúvida:Top of my mind - Expressão para falar sobre algo que está constantemente em seus pensamentos ou que é uma prioridade.Round - Abreviação em inglês para se referir a uma rodada de investimentos de uma companhia.Creator - Criador de conteúdo.TAM (Total Addressable Market) - Sigla para se referir ao cálculo de Mercado Total Endereçável que visa projetar o potencial tamanho que uma empresa pode alcançar dado o mercado que tem a disposição para conquistar.Discovery - Processo de descoberta ou pesquisa de um novo produto.Creator Economy - Se refere ao mercado/economia que são criados em volta da atuação dos criadores de conteúdoDM (Direct Message) - Mensagem direta.ROI (Return on Investment) - Retorno sobre o investimento.Marketplace - Modelo de negócio que conecta dois lados de oferta e demanda, oferecendo uma plataforma e/ou facilitando de alguma forma a transação aconteça. Google Ad Words - Plataforma de publicidade do Google.Assumption - Suposição.Take-rate - Taxa de comissão, normalmente utilizada no contexto de como os marketplaces cobram seus clientes pela eficiência e facilidade trazida pela plataforma.PIB (GDP) - Produto Interno Bruto.Consumption - Consumo.Playing field - Ambiente competitivo ou contexto de mercado onde empresas ou indivíduos operam, comparado a um campo de jogo onde a competição ocorre sob regras e condições específicas.Mainstream - Corrente principal ou dominante.Hackathon - Evento de programação intensiva.AI (Artificial Intelligence) - Inteligência Artificial.AI-first - Abordagem ou estratégia em que a inteligência artificial é priorizada e centralizada no desenvolvimento de produtos, serviços ou processos, sendo o elemento principal que orienta a inovação e a tomada de decisões.Feature - Funcionalidade de um produto.UX (User Experience) - Experiência do Usuário.Smart match - Correspondência inteligente.Meta Ads - Plataforma de publicidade do Facebook.Machine Learning - Aprendizado de máquina.Audience - Audiência ou público.Pricing - Precificação.Signature - “Assinatura” ou característica distintiva/autêntica. Nesse caso usado para falar sobre o que distingue um criador de outro.Rise - Ascensão.Avatarização (Avatarization) - Criação de avatares digitais.Business de licensing (Licensing Business) - Modelo de negócios baseado em licenciamento.Tailwind - Tendência favorável para o mercado ou negócio MVP (Minimum Viable Product) - Produto Mínimo Viável.Landing Page - Página web projetada especificamente para converter visitantes em leads ou clientes, contendo informações relevantes e uma chamada para ação clara, geralmente associada a uma campanha de marketing específica.Virtual CAC (Customer Acquisition Cost) - Custo total de adquirir um novo cliente através de canais digitais, incluindo despesas com publicidade online, marketing de conteúdo, redes sociais e outras estratégias virtuais.Inbound Marketing - Estratégia de marketing focada em atrair clientes por meio de conteúdo relevante e valioso, criando conexões significativas com o público-alvo e resolvendo seus problemas, em vez de interrompê-los com métodos tradicionais de marketing.Excited - Empolgado.PR (Public Relations) - Relações Públicas.Enterprise Account - Contas de grandes empresas.Fundraising - Processo de captação de recursos.Flywheel - Metáfora para um ciclo de crescimento contínuo, em que uma etapa auxilia e acelera a outra.Unfair Advantage - Vantagem injusta.Economics - Economia.Kickstart - Dar início a algo.Commitment - Compromisso.Portfólio (Portfolio) - Conjunto de investimentos.Data Room - Conjunto de documentos com os principais dados da companhia compartilhado em um processo de fundraising.Series - Referente à Série de investimentos.Seed - Investimento inicial.Deck - Apresentação de slides.Top Line - Receita bruta.Optics - Percepção ou aparência externa.M&A (Mergers and Acquisitions) - Fusões e Aquisições.Hype - Grande quantidade de atenção, entusiasmo e expectativa gerada em torno de um produto, serviço, evento ou pessoa, muitas vezes impulsionada por campanhas de marketing, mídia social e influenciadores.Pipeline - Visualização ou representação das etapas e processos pelos quais uma oportunidade de negócio, projeto ou tarefa deve passar desde a sua concepção até a sua conclusão, usada para gerenciar e monitorar o progresso.See omnystudio.com/listener for privacy information.
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/scott-belsky We live in an era where it's easy to get overwhelmed by the pace of new technology. As designers, creatives, and technologists, we have a wealth of tools at our disposal that people in our roles only a decade ago could only have dreamed of. Yet it can be daunting to know where to focus our efforts: what new skills and workflows should we be learning to stay relevant? Scott Belsky, co-founder of Behance and Chief Strategy Officer at Adobe, calls the rapid spread of generative AI tools a “Cambrian Explosion,” referring to an evolutionary event 500 million years ago when many new animal species appeared in a relatively short time. We talk to Scott about how we might navigate this explosion, and why it might make sense to move toward a more “boundaryless” workflow. We also talk with Scott about his book The Messy Middle, and how to manage emotional turbulence during challenging parts of our career. Bio Scott Belsky is a builder, author, and investor who currently serves as Adobe's Chief Strategy Officer and Executive Vice President of Design & Emerging Products. As a co-founder of Behance—a platform now used by over 50 million creatives—Scott has been instrumental in shaping Adobe's Creative Cloud, pioneering mobile and service strategies, and later advising innovative companies like Pinterest, Uber, and Airtable. He also champions creative empowerment through initiatives such as 99U and Action Method, and his thought leadership shines in his international bestsellers, Making Ideas Happen and The Messy Middle, as well as his widely read Implications newsletter. *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you'd like to hear it ad-free, upgrade to our premium subscription, where you'll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer. Thuma: We're the sort of people who can't help but get lost in the details of creating a beautiful living space. A well designed home is a sanctuary for creative thinking. For those who revel in crafting a beautiful living space, Thuma offers modern furniture that transforms your home into a sanctuary for creative thinking. Their timelessly designed beds, nightstands, dressers, and shelving are built from solid wood using Japanese joinery techniques for a silent, stable foundation, balancing form, craftsmanship, and functionality. With clean lines, subtle curves, and a minimalist style available in four signature finishes—and an upgradeable headboard—the Thuma Bed collection assembles in just about 5 minutes with a single hand-tightened screw, ensuring a durable piece backed by a lifetime warranty. To get $100 towards your first bed purchase, go to http://thuma.co/designbetter.
Networking Strategies for Designers and EntrepreneursEpisode 152In this episode, Philip explores how networking has evolved with the rise of remote work and digital platforms. He shares innovative, non-standard networking tactics that go beyond traditional methods such as industry mixers and LinkedIn messages. Philip emphasizes the importance of a strong online presence and gives actionable tips for optimizing platforms like LinkedIn, Behance, and Dribbble. He also introduces niche platforms, the power of masterminds, and personalized outreach through video messages. Whether you're an in-house creative or an entrepreneur, Philip provides practical strategies to build meaningful connections and grow your network in today's digital-first world. Tune in to discover how to make networking a creative and rewarding experience.Mentioned: BONFIRE Mastermind Communityhttps://philipvandusen.com/bonfire#Networking #Entrepreneurship #Graphicdesign _________________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Communityhttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen ____________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Most designers don't include case studies in their portfolios—and that's a huge missed opportunity. A case study doesn't just show your final design, it tells the story behind it: your process, strategy, and the impact of your work. In this episode, I break down my Case Study Template, a step-by-step framework designed to help designers confidently showcase their projects in a way that attracts clients and job opportunities. Then, we put it to the test! I sit down with designer and friend Tristan Rumery, who recently used the template to improve one of his website case studies. We go through the before and after, breaking down how he transformed his project presentation and what he learned along the way. Finally, we share key advice for designers who want to use this template to its full advantage—so you can start building stronger, more persuasive case studies today. If you've been struggling to present your work in a way that truly stands out, this episode is for you! Case Study Template on Behance: https://shorturl.at/dH37z Tristan on Instagram: https://shorturl.at/mFCwB
Scott Belsky, Adobe's Chief Strategy Officer & EVP of Design & Emerging Products (and previous Co-founder at Behance), joined us in NYC. Find out why Scott believes the intersection of design, technology & business converges on some of the most important problems worth solving today.
Ever wonder where the creator economy is headed? On the latest episode of Talking Too Loud, Chris and Sylvie dive into the future of content with Scott Belsky, founder of Behance and Chief Strategy Officer at Adobe. Sitting at the intersection of technology, innovation, and authenticity, Scott unpacks how businesses can leverage AI to stay truer to storytelling that creates an emotional impact. Tune in as they explore the implications of creative control in an era when, quite literally anyone, can create. Plus, hear Scott's takes on the ‘meaning economy' and the difference between commodity brands and luxury brands. Highlights include:Content democratization and accessibilityGenerative AI and AdobeCreative control and digital toolsMeaning in content and storytellingTech trendsThe future of brandLinks to Learn More:Check out Scott's WebsiteFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
Are your notifications wearing you out? We love these insights from Scott Belsky, the founder of Behance and CPO of Adobe. Let's chat about how those constant pings and alerts are draining our energy. LINKS Follow @novapodcastsofficial on Instagram CREDITS Host: Casey Donovan @caseydonovan88 Writer: Amy Molloy @amymolloy Podcast Producer: Adair SheppardEditor: Adrian Walton Listen to more great podcasts at novapodcasts.com.au See omnystudio.com/listener for privacy information.
Depois de muita estrada, chegamos à segunda metade de 2005, com o SummerSlam! Em um dos nossos melhores episódios, Alvaro Olyntho e Thiago Dutra desvendam as novelas que formam esse pay-per-view! Conversamos sobre a polêmica luta entre os ícones Hulk Hogan e Shawn Michaels, a custódia de Dominik Mysterio pendurada em uma luta de escadas entre Rey Mysterio e Eddie Guerrero e o "final" do triângulo amoroso entre Matt Hardy, Lita e Edge. Duração: 112 minutos A arte de capa é da Carol Tatagiba! Você pode acompanhar o trabalho dela no Behance, Linkedin, Instagram, Bluesky e X!
On this episode of The Colin and Samir Show, we sit down with Scott Belsky, Chief Strategy Officer at Adobe and founder of Behance, to dive into the future of creativity in the age of AI. Scott shares his insights on how technology is reshaping creative work, shifting the focus from how to do things to what to create. We explore topics like the rise of creative confidence, the development of taste, and the ethical challenges AI presents for creators. Scott also talks about the blurring lines between creators and creatives, and how personalization will change how we experience content. If you're a creator or creative professional navigating today's fast-evolving landscape, this conversation is packed with insights to help you stay ahead.
Until Designer Fund was founded by Enrique Allen and Ben Blumenrose, venture capital investments rarely considered design strategy when investing. Companies like Stripe, Notion, Gusto, and Omada Health—all in Designer Fund portfolio companies—see design as a competitive advantage and a tool for acquiring and retaining customers. Enrique Allen told us all about the tremendous value design is creating in these and many other companies. We spoke with Enrique about how they chose design as an investment lens, the changing role of design from when they started until now, why venture capital might not always be the best way to fund a startup business, and how they think about finding good partners and co-founders. By the way, if you're starting a design-centric company and seeking investment, Designer Fund is investing up to $1 million for pre-seed and Series A startups. To learn more and apply for funding, visit designerfund.com/partnership. Apply by October 4th. Bio Enrique Allen is the co-founder and managing partner at Design Fund. Previously, Enrique was a designer at venture capital firms, including 500 Startups, Facebook's fbFund, and Venrock, where he helped invest in companies like Lyft (NASDAQ: LYFT), Wildfire (acquired by Google) and Behance (acquired by Adobe). He's a Stanford University alum, former Division 1 soccer player and senior lecturer at the Stanford d.school. *** Stay tuned after the interview for a special look at Wix Studio, the intuitive way for agencies and enterprises to design exceptional sites, with full-stack business solutions, multi-site management and built-in AI. We chat with Kyle Prinsloo, founder of ClientManager.io, about why he loves Wix Studio for its efficient tools like the Figma to Wix Studio plugin, and robust email marketing features, which have greatly improved his workflow and client engagement. To learn more about Wix Studio, visit dbtr.co/wixstudio. *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you'd like to hear it ad-free, upgrade to our premium subscription, where you'll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to our monthly AMAs with former guests, ad-free episodes, early and discounted access to workshops, and our new enhanced newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Incogni: Every year, both the number and scope of data breaches worldwide are rising. According to the 2022 Annual Data Breach Report by the Identity Theft Resource Center, the number of victims has gone up nearly 41.5% from 2021. Incogni reaches out to data brokers on your behalf, requests your personal data removal, and deals with any objections from their side. Use promo code DESIGNBETTER at https://incogni.com/designbetter to get 60% off an annual plan. Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode of Sell With Authority is packed with insights around a BIG topic — building a methodology that will not only earn — but keep your agency in that coveted strategic seat at your client's table. But — building a methodology is just the first step. Once you have it, you've got to talk about it, and you've got to build a content strategy around it. It's what we call the Content Blueprint — and we pull back the curtain on building a Content Blueprint with the help of today's guest expert, Lisa Evano. Lisa is the President of Counterpart, and their mission is to help clients implement a sales enablement system that actually gets adopted by their salesforce. Lisa is joining Hannah Roth and me to help us sift through these big topics — methodology, content blueprint, and selling outcomes instead of selling stuff — and how she is leading her team down this very path. If you take and apply the golden nuggets Lisa shares in this episode, you'll be able to not only put your methodology on paper — but get crystal clear about how to talk about it to stay in that strategic seat at your client's table. A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 45 days. You can find Conduit and all their helpful insights and smarts here. What you will learn in this episode: How customer-centric processes can prevent inefficiency and fuel growth Key steps to preparing and implementing effective employee training from day one Why reinforcing core values can significantly improve employee satisfaction and retention Strategies for ensuring sales teams utilize the materials created by marketing to run like a well-oiled machine The 9 needs of adoption critical for successful sales enablement How value-based selling can create stronger relationships and boost your bottom line Resources: Website: www.counterpartcd.com LinkedIn Business: https://www.linkedin.com/company/counterpart/ Instagram: https://www.instagram.com/hellocounterpart/ YouTube: https://www.youtube.com/channel/UCgr_j6UiaDsA8_dg5lQfGaQ Vimeo: https://vimeo.com/counterpartcd Behance: https://www.behance.net/hellocounterpart SlideShare: https://www.slideshare.net/counterpartCD Additional Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group
Welcome to Season 11 of the PolicyViz Podcast! After a relaxing summer full of travel and reading and fun, I'm ready to kick off a whole new season of the show. To kick off this season, I'm excited to be joined by Frederica Fragapane, an independent designer known for her intricate and beautiful data visualizations. Our conversation delves into her creative process, the tools she uses, and where she finds inspiration. Fragapane, with a Master's degree in visualization design and experience at Accurat Studio, integrates data into her bespoke visualizations that convey deeper narratives, particularly human experiences and environmental issues. She prefers organic shapes to reflect the living presence behind data, emphasizing beauty, context, audience, and accessibility.Keywords: data, data visualization, flourish, graphic design, how to, information design, graphic design tutorials, graphic design portfolio, graphic design course, online learning, graphic design photoshop, graphic design trends 2024, how to draw, data scientist, Federica fragapane, accurat, AccessibilityInDesign, EngagingVisuals, Inspiration, DataNarratives, VisualizationDesign, InstagramPortfolio, BehancePortfolio, mathematics, Al, machine learningSubscribe to the PolicyViz Podcast wherever you get your podcasts.Become a patron of the PolicyViz Podcast for as little as a buck a monthCheck out Federica's Behance portfolio and follow her on Instagram.Follow me on Instagram, LinkedIn, Substack, Twitter, Website, YouTubeEmail: jon@policyviz.com
Maja is a multi-creative Danish artist living in Sydney, Australia. Maja dedicated herself to filling a hand-made nature journal each month for a year and came to know nature in her adopted country more deeply through the process.Listen to hear more about:Plant awareness disparity and how it affects our ability to connect with plants. The differences between nature in Australia and Denmark. Maja's year-long nature journaling project. Finding balance in your nature journal practice. Creative constraints and how they can be freeing.Maja's art challenge #shroomtember and how you can get involved.Incorporating sustainability into our art practice.Zines and how they connect people. The Sydney Nature Journal Club.Finding your way back to nature journaling after a break.You can find Maja on Instagram and Behance and follow along with her art challenge #shroomtember.If you are in the Sydney area and would like to connect with other nature journalers, you can find the Sydney Nature Journal Club on Meetup and on Instagram. -----------------Sign-up for Journaling With Nature's Newsletter to receive news and updates each month. You can support Journaling With Nature Podcast on Patreon. Your contribution is deeply appreciated.Thanks for listening!
to watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeSummaryHost Brett Ingram guides entrepreneurs through the process of finding and hiring freelance talent to support their business growth. Ingram shares his own journey and experiences with hiring freelancers, detailing both the challenges and successes. He offers an in-depth look at popular platforms such as Upwork, Fiverr, Freelancer, TopTal, LinkedIn ProFinder, Behance, Dribbble, GitHub Jobs, PeoplePerHour, and Guru. The episode emphasizes the importance of thorough vetting processes to ensure quality hires and highlights the benefits of building a reliable team. Ingram also suggests leveraging existing networks and subscriber lists for sourcing talent. Tune in to learn how to effectively outsource tasks to focus on your core business activities.Chapters00:00 Introduction: The Quest for Freelance Talent00:28 The Importance of Outsourcing03:23 Challenges in Hiring Freelancers04:29 Popular Platforms for Freelance Talent06:24 Upwork: A Comprehensive Overview08:49 Fiverr: Affordable Gig-Based Services10:19 Freelancer and TopTal: Alternatives and Premium Options12:36 LinkedIn ProFinder: Professional Networking14:18 Creative Talent: Behance and Dribbble16:49 Software Developers: Upwork and GitHub18:57 Admin Support: People Per Hour and Guru20:16 Leveraging Your Own Network21:23 Conclusion: Building Your Dream Team#outsourcing #freelancer #entrepreneurshippodcast #entrepreneurship #solopreneur #successmindset #believeinyourself #businesslessons #entrepreneur #worklifebalance #successhabits #digitalbusiness #personaldevelopment #successhacks #businesslessons #lifelessons #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #digitalmarketer #entrepreneurpodcast
This week kicks off a special three-part series dedicated to the foundations of branding. Whether you're starting out or refining your brand, this series will provide you with essential insights and practical tips to establish a strong and resonant brand identity. Here's what we cover: Introduction Launching our three-part series on branding. The importance of a strong brand identity for business success. Overview of what's in store for this episode. Understanding Branding Defining branding beyond just logos and taglines. The holistic nature of branding: values, mission, visual elements, voice, and customer experience. Why a strong brand identity is crucial for standing out in a competitive market. Elements of a Strong Brand Identity Logo Design Importance of a memorable and simple logo. Practical tips on creating a logo using free online tools. Resources like Canva, Hatchful, and Vectr for DIY logo design. Colour Scheme How colours evoke emotions and influence brand perception. Tips for choosing a colour palette that aligns with your brand values. Typography The role of fonts in reflecting your brand's personality. Strategies for selecting and maintaining consistent typography. Tone of Voice How to define and maintain a consistent brand voice. Aligning tone with your brand's mission and audience expectations. Working with a Professional Designer Steps to create an effective design brief. Finding the right designer through platforms like Upwork, Fiverr, and Behance. Tips for ensuring a successful collaboration with a designer. Contact Us Social media: Instagram Email: hello@philippacraddock.com Mentioned Links Free online tools for logo design: Canva, Hatchful, LogoMakr, DesignEvo, Vectr. Thank you for joining us as we explore the essentials of branding. Stay tuned for the next episode in our series, where we'll dive deeper into understanding your audience and crafting your brand voice. Until next time, with huge love.
Is Formal Education Needed to be a Great Graphic Designer? Scott Cooper, an expert in graphic design joins the podcast to explain why uneducated graphic designers struggle. Show Guest: Scott Cooper Professional Illustrator/Graphic Designer https://www.Behance.net/Inknstein #SanAntonioBusinessPodcast #SanAntonioBusiness #SanAntonio ▶ Subscribe to our YouTube Channel: https://goo.gl/dzqVGV Host: ✅ Marc Ebinger
Guest: Scott Belsky, Adobe's Chief Strategy Officer and Executive Vice President of Design & Emerging Products. Scott cofounded the online creative community Behance, which was acquired by Adobe in 2012. He's also an author whose works include the Implications newsletter and the book The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture. Overview: The difference between a BIG idea fizzling out or becoming reality is execution. The CEO has to support innovation at every level of the company while also keeping that innovation organized around driving progress towards annual goals. Following creative ambitions without vision and focus could lead your business astray, or open the door for disruption from a nimble competitor. On today's show, Scott Belsky discusses how leaders can find the right balance of talent, tech, and innovation to make ideas -- and BIG -- happen.
Scott Belsky is the Chief Strategy Officer and EVP of Design and Emerging Products at Adobe. He took on this role after being Chief Product Officer for their flagship Creative Cloud products. In 2006 Scott founded a company for creative professionals called Behance which he later sold to Adobe. He is also an active angel investor having invested in companies like Pinterest, Uber, Carta, Warby Parker, Ramp, Airtable and more. He's a loving husband and the father of three kids. In today's conversation we discussed:* How his perspective on building now incorporates his family* Advice to founders who are starting a family* Supporting his wife as a co-founder* Fostering creativity in kids and observing where creativity comes from* Support systems necessary for maintaining busy lives* How AI has already changed the world for kids* What AI is going to do for education* The philosophy behind his wife's company, Good Inside—Where to find Scott Belsky* Linkedin: https://www.linkedin.com/in/scottbelsky/* X: https://twitter.com/scottbelsky* Scott's newsletter: https://www.implications.comWhere to find Adam Fishman* FishmanAF Newsletter: www.FishmanAFNewsletter.com* LinkedIn: https://www.linkedin.com/in/adamjfishman/* Instagram: https://www.instagram.com/startupdadpod/—In this episode, we cover:[1:48] Welcome[2:14] Has your business perspective changed since having a family?[3:51] Advice to founders starting a family[5:16] Family[6:04] Wife's co-founder role[8:15] Decision to start a family[10:05] Fostering creativity in kids[12:00] Favorite picture [13:18] Most surprising thing as a dad[14:35] Support systems in busy lives[17:12] How has AI changed the world for kids?[19:26] What is AI going to do for Education?[22:20] Advice for pre-kid Scott about becoming a dad[24:28] Advice to ignore[26:49] Good Inside philosophy[28:36] Mistake you mad as a dad?[29:41] Where do him and wife not align?[30:38] Follow along[32:16] Rapid fire[34:56] Thank you—Show references:Pinterest: https://www.pinterest.com/Uber: https://www.uber.com/Carta: https://carta.com/Warby Parker: https://www.warbyparker.com/Ramp: https://ramp.com/Airtable: https://www.airtable.com/Adobe: https://www.adobe.com/Behance: https://www.behance.net/Columbia: https://www.columbia.edu/Good Inside: https://www.goodinside.com/Harriet Tubman: https://www.womenshistory.org/education-resources/biographies/harriet-tubmanMichael's: https://www.michaels.com/North Fork River, CO: https://northforkranchguideservice.com/north-fork-of-the-south-platte-river/Frida Baby: https://frida.com/collections/babyCrib camera: https://www.amazon.com/Monitor-5Display-Pan-Tilt-Zoom-Temperature-Lullabies/dp/B09GM8JZM9/Emirates: https://www.emirates.comBlues Clues: https://www.imdb.com/title/tt0163929/Forrest Gump: https://www.imdb.com/title/tt0109830/—For sponsorship inquiries email: podcast@fishmana.com.For Startup Dad Merch: www.startupdadshop.com Production support for Startup Dad is provided by Tommy Harron at http://www.armaziproductions.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit startupdadpod.substack.com
Scott Belsky is the founder of Behance, a creative platform sold to Adobe in 2012. He's since gone on to take on the role of Chief Product Officer at Adobe leading design for all products across Creative Cloud, Document Cloud and the Digital Experience business. This week on Unsupervised Learning Scott shares his thoughts on the future of creative tools with AI, a future where hyper-personalization wins and what humans will do when content is commoditized. (0:00) intro(2:27) Adobe's new AI tools(4:40) best uses of Adobe's AI features(7:22) educating users(9:28) will the future have one model or thousands?(11:01) Adobe building their own models(15:12) goals for video generation(19:40) hyper-personalized media(22:11) AI music(26:30) pricing for AI features(28:02) biggest surprises in building AI features for Adobe(30:58) most exciting AI startups (KoBold AI)(32:13) where else would Scott build in the AI world With your co-hosts: @jacobeffron - Partner at Redpoint, Former PM Flatiron Health @patrickachase - Partner at Redpoint, Former ML Engineer LinkedIn @ericabrescia - Former COO Github, Founder Bitnami (acq'd by VMWare) @jordan_segall - Partner at Redpoint
Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/ See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
You've heard the origin story back on episode 143, but where has Lou been since then? Still building communities of like-minded individuals? Still creating the future of visual content? All the while still inspiring the younger generation? You bet! Check out all the updates beyond that too. Enjoy!Connect with Loucid:His website, Twitter, Instagram, Twitch, Facebook, & Behance. .Subscribe, rate us 5, come join in all the other fun we offer, but most of all we hope you enjoy! If you liked this, and want to hear more, give us a follow and let us know! Or maybe you just want to tell us how awful we are? Comments help the algorithm, and we love to see ‘em! And as always, don't kill the messenger. ~Beloved Sponsors~Exotic Fridge Join our DISCORD server!! Whiskey Fund (help support our podcast habit!): PayPalOur Patreon & YouTube Connect with Hermes: Instagram & Twitter Support the Show.
Kayvon Beykpour was the longest-serving head of product at Twitter and was GM of Twitter's consumer division until the platform was acquired by Elon Musk. He originally joined Twitter in 2015 through the acquisition of his company, Periscope, the largest live video streaming platform at the time. Periscope pioneered technology that inspired Instagram Live, TikTok Live, Facebook Live, and other social networks' expansion into video streaming. In our conversation, we discuss:• The story of being let go from Twitter after Elon's acquisition• How he turned Twitter's stagnant culture around• Kayvon's thoughts on the limitations of frameworks like Jobs to Be Done• Why Periscope failed• Advice for building consumer products• When to copy, when to innovate—Brought to you by:• Enterpret—Transform customer feedback into product growth• OneSchema—Import CSV data 10x faster• Heap—Cross-platform product analytics that convert, engage, and retain customers—Find the transcript at: https://www.lennysnewsletter.com/p/twitters-former-head-of-product-kayvon-beykpour—Where to find Kayvon Beykpour:• X: https://twitter.com/kayvz• LinkedIn: https://www.linkedin.com/in/kayvz/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Kayvon's background(04:31) Getting Elon up to speed at Twitter(11:34) The story of being let go from Twitter after Elon's acquisition(21:09) Changing the product culture at Twitter(29:44) Building the “hide replies” feature(32:02) Sacred crows, taking bold bets, and reigniting growth(34:28) Aquihires and their impact(42:40) Tips for successful acquisitions and staffing(47:00) The limitations of frameworks like JTBD(53:20) Signs you've gone too far with a framework(57:44) Lessons from building Periscope(01:00:41) Reasons why Periscope failed(01:07:24) The challenges of implementing video at Twitter(01:12:05) Copying ideas in good taste(01:17:58) How to get better at building consumer products(01:19:51) What Kayvon is building(01:20:31) Lightning round—Referenced:• Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance): https://www.lennyspodcast.com/lessons-on-building-product-sense-navigating-ai-optimizing-the-first-mile-and-making-it-through-t/• What it's like to sell your startup for ~$120 million before it's even launched: Meet Twitter's new prized possession, Periscope: https://www.businessinsider.com/what-is-periscope-and-why-twitter-bought-it-2015-3• Walter Isaacson on LinkedIn: https://www.linkedin.com/in/walter-isaacson-b8b81520/• Elon Musk on X: https://twitter.com/elonmusk• Parag Agrawal on LinkedIn: https://www.linkedin.com/in/parag-agrawal-5a14742a/• Jack Dorsey on LinkedIn: https://www.linkedin.com/in/jack-dorsey-a43b07242/• Blackboard: https://en.wikipedia.org/wiki/Blackboard_Inc.• Keith Coleman on X: https://twitter.com/kcoleman• Esther Crawford on LinkedIn: https://www.linkedin.com/in/esthercrawford/• Twitter acquires Chroma Labs: https://tech.hindustantimes.com/tech/news/twitter-acquires-chroma-labs-story-aqvcRPAoYXqXJuAbefA6cN.html• John Barnett on LinkedIn: https://www.linkedin.com/in/johnbarnettt/• Jobs to Be Done framework: https://jobs-to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90• Hot takes and techno-optimism from tech's top power couple: https://www.lennyspodcast.com/hot-takes-and-techno-optimism-from-techs-top-power-couple-sriram-and-aarthi/• Nike Is Unveiling the Kobe 11 Tomorrow Using Periscope: https://sneakernews.com/2015/12/13/nike-is-unveiling-the-kobe-11-tomorrow-using-periscope/• Chris Sacca's website: https://chrissacca.com/• Facebook Live: https://www.facebook.com/formedia/tools/facebook-live• Kevin Hart on X: https://twitter.com/KevinHart4real• Clubhouse: https://www.clubhouse.com/• Vine: https://en.wikipedia.org/wiki/Vine_(service)• Paul Davison on LinkedIn: https://www.linkedin.com/in/davison/• Rohan Seth on LinkedIn: https://www.linkedin.com/in/rohanseth/• Cryptonomicon: https://www.amazon.com/Cryptonomicon-Neal-Stephenson/dp/0380788624• Reamde: https://www.amazon.com/Reamde-Novel-Neal-Stephenson-ebook/dp/B004XVN0WW• The Name of the Wind: https://www.amazon.com/Name-Wind-Kingkiller-Chronicle-Book-ebook/dp/B0010SKUYM• Star Trek official site: https://www.startrek.com/• Dune: part 2: https://www.dunemovie.com/• Oppenheimer on Peacock: https://www.peacocktv.com/stream-movies/oppenheimer• Tokyo Vice on Max: https://www.max.com/shows/tokyo-vice/e7d93204-7f98-4e62-ab52-6c1da053f942• Devs on Hulu: https://www.fxnetworks.com/shows/devs• Nick Offerman on X: https://twitter.com/nick_offerman• 3 Body Problem on Netflix: https://www.netflix.com/title/81024821• Perplexity AI: https://www.perplexity.ai/• Particle: https://www.particle.news/• Crokinole board game: https://boardgamegeek.com/boardgame/521/crokinole—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Dalton Caldwell is Managing Director and Group Partner at Y Combinator. Prior to YC, he was the co-founder and CEO of imeem (acquired by MySpace in 2009) and the co-founder and CEO of App.net. During his time at YC, he's advised more than 35 YC unicorns, including DoorDash, Amplitude, Webflow, and Retool, and has worked across 21 different YC batches. He's also racked up more than 6,500 office hours with founders. In our conversation, we discuss:• Why founders need to adopt the mindset “Just don't die”• The most common reason startups fail• When to pivot, and characteristics of a good pivot• The concept of “tar pit ideas” and examples of bad startup ideas• Why investors say no to startups• The importance of market size in investment decisions• The pitfalls of founders over-delegating• Effective ways to talk to customers• 20 ideas Dalton is looking to fund—Brought to you by:• Eppo—Run reliable, impactful experiments• Vanta—Automate compliance. Simplify security• Coda—The all-in-one collaborative workspace—Find the transcript at: https://www.lennysnewsletter.com/p/lessons-from-1000-yc-startups—Where to find Dalton Caldwell:• X: https://twitter.com/daltonc• LinkedIn: https://www.linkedin.com/in/daltoncaldwell/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Dalton's background(04:41) The value of simple advice(07:04) Dalton's advice: “Just don't die”(08:39) Knowing when to stop(11:45) Deciding to pivot(14:26) Characteristics of a good pivot(17:53) Knowing when to pivot(19:03) Zip's journey and finding a market(21:22) Why Dalton says to “Move towards the mountains and the desert”(23:45) Tar pit ideas(26:49) Understanding why investors say no(29:14) The importance of market size(32:16) Avoiding over-delegation and hiring senior people too early(36:43) Why startups fail(40:30) Effectively talking to customers(45:17) Examples of startups hustling to talk to customers(48:01) Patterns of successful startups(52:05) YC's Request for Startups(55:37) Early days of Silicon Valley(01:05:33) Contrarian corner: growth hacking for early startups(01:09:28) Failure corner(01:11:15) Closing thoughts(01:12:22) Lightning round—Referenced:• Y Combinator: https://www.ycombinator.com/• Tiger Woods's website: https://tigerwoods.com/• Co-Founder Mistakes That Kill Companies & How to Avoid Them: https://www.youtube.com/watch?v=dlfjs_eEEzs• Daniel Alberson's LinkedIn post about Y Combinator: https://www.linkedin.com/posts/alberson_i-left-my-dream-job-as-a-product-manager-activity-7089677882431533056-jJ9H• Companies in Y Combinator W17 Batch: https://www.ycdb.co/batch/w17• Brex: https://www.brex.com/• Retool: https://retool.com/• Segment: https://segment.com/• Mixpanel: https://mixpanel.com/• Whatnot: https://www.whatnot.com/• Andreessen Horowitz: https://a16z.com/• Airbnb's CEO says a $40 cereal box changed the course of the multibillion-dollar company: https://fortune.com/2023/04/19/airbnb-ceo-cereal-box-investors-changed-everything-billion-dollar-company/• Rujul Zaparde on LinkedIn: https://www.linkedin.com/in/rujulz/• Zip: https://ziphq.com/• Lu Cheng on LinkedIn: https://www.linkedin.com/in/lu-cheng-973b7830/• Avoid these tempting startup tar pit ideas: https://www.ycombinator.com/library/Ij-avoid-these-tempting-startup-tarpit-ideas• Airbnb acquires Localmind to create crowdsourced advice about neighborhoods: https://skift.com/2012/12/13/airbnb-acquires-localmind-to-create-crowdsourced-advice-about-neighborhoods/• Foursquare: https://foursquare.com/• Razorpay: https://razorpay.com/• Total Addressable Market: https://www.productplan.com/glossary/total-addressable-market/• Lenny Bogdonoff on LinkedIn: https://www.linkedin.com/in/rememberlenny/• Milk Video: https://milkvideo.com/• Lessons from working with 600+ YC startups | Gustaf Alströmer (Y Combinator, Airbnb): https://www.lennyspodcast.com/lessons-from-working-with-600-yc-startups-gustaf-alstromer-y-combinator-airbnb/• How the most successful B2B startups came up with their original idea: https://www.lennysnewsletter.com/p/how-the-most-successful-b2b-startups• Collison installation: https://news.ycombinator.com/item?id=18400504• Stripe: https://stripe.com/• Patrick Collison on LinkedIn: https://www.linkedin.com/in/patrickcollison/• John Collison on LinkedIn: https://www.linkedin.com/in/johnbcollison/• Tony Xu on LinkedIn: https://www.linkedin.com/in/xutony/• Grant LaFontaine on LinkedIn: https://www.linkedin.com/in/grantlafontaine/• Ryan Petersen on LinkedIn: https://www.linkedin.com/in/rpetersen/• Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance): https://www.lennyspodcast.com/lessons-on-building-product-sense-navigating-ai-optimizing-the-first-mile-and-making-it-through-t/• YC's latest Request for Startups: https://www.ycombinator.com/blog/ycs-latest-request-for-startups• ERPs: https://www.ycombinator.com/rfs#new-enterprise-resource-planning-software• Commercial open source companies: https://www.ycombinator.com/rfs#commercial-open-source-companies• New space companies: https://www.ycombinator.com/rfs#new-space-companies• A way to end cancer: https://www.ycombinator.com/rfs#a-way-to-end-cancer• Spatial computing: https://www.ycombinator.com/rfs#spatial-computing• New defense technology: https://www.ycombinator.com/rfs#new-defense-technology• Bringing manufacturing back to America: https://www.ycombinator.com/rfs#bring-manufacturing-back-to-america• Better enterprise glue: https://www.ycombinator.com/rfs#better-enterprise-glue• Small fine-tuned models, as an alternative to giant generic ones: https://www.ycombinator.com/rfs#small-finetuned-models-as-an-alternative-to-giant-generic-ones• Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/• Sam Altman on X: https://twitter.com/sama• Sean Parker on LinkedIn: https://www.linkedin.com/in/parkersean/• Owen Van Natta on LinkedIn: https://www.linkedin.com/in/owen-van-natta-444a7/• iMeme: https://apps.apple.com/us/app/imeme-generator/id1560021364• Marc Andreessen on X: https://twitter.com/pmarca• Picplz 1, Instagram 0 as VC firm Andreessen Horowitz chooses photo app rival: https://www.reuters.com/article/idUS2587232395/• Gustaf Alstromer—How to Get Users and Grow: https://www.youtube.com/watch?v=T9ikpoF2GH0• Getting to Yes: Negotiating Agreement Without Giving In: https://www.amazon.com/Getting-Yes-Negotiating-Agreement-Without/dp/0143118757• Founding Sales: The Early Stage Go-to-Market Handbook: https://www.amazon.com/Founding-Sales-Go-Market-Handbook-ebook/dp/B08PMK17Z1• Founder-led sales | Pete Kazanjy (Founding Sales, Atrium): https://www.lennyspodcast.com/founder-led-sales-pete-kazanjy-founding-sales-atrium/• The Sopranos on HBO: https://www.hbo.com/the-sopranos• The Wire on HBO: https://www.hbo.com/the-wire• Columbo on Prime Video: https://www.amazon.com/Columbo-Season-1/dp/B008SA89HA• Oura ring: https://ouraring.com/• Apple watch: https://www.apple.com/watch/• SiPhox: https://siphoxhealth.com/• Dalton & Michael on YouTube: https://www.youtube.com/playlist?list=PLQ-uHSnFig5Nd98Sc9I-kkc0ZWe8peRMC• How Future Billionaires Get Sh*t Done: https://www.youtube.com/watch?v=ephzgxgOjR0• The Student's Guide to Becoming a Successful Startup Founder: https://www.youtube.com/watch?v=O5KCB2p6SB8—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Find the transcript, show notes, and more on our Substack: https://designbetterpodcast.com/p/eric-snowden Adobe has been the big wrench in our creative toolbox for decades. But there's a new tool shaking up our workflow —Generative AI. Eric Snowden, leader of Adobe's design team, sees a big opportunity for designers to extend and enhance the creative process by folding generative AI into each of our tools and we wanted to get his take on what's around the corner. We spoke with Eric about his journey from Atlantic records during a period of upheaval in the music industry and what he learned there, to his time on the Behance product team and working his way up through leadership roles at Adobe. Eric leads a team of over 600 people, so we also talk about finding the right size for teams (and Amazon's “Two Pizza Team” framework), as well as how R&D works at Adobe. Bio Eric Snowden is the Vice President of Design at Adobe overseeing a multidisciplinary team of designers responsible for the Creative Cloud & Document Cloud suite of product and services. His team is responsible for the Digital Video & Audio, Digital Imaging, Design & Web, Documents, Mobile, Portfolio, and Services across web, desktop, and mobile surfaces. *** Visiting the links below is one of the best ways to support our show: Methodical Coffee: Roasted, blended, brewed, served and perfected by verified coffee nerds
Full show notes at www.LearningLeader.com Buy our new book, The Score That Matters https://amzn.to/3ToYckL My guest: Scott Belsky co-founded Behance in 2006 and served as its CEO for six years. Behance was acquired by Adobe in 2012. Since then he has had a variety of roles with the company and is currently Adobe's Chief Strategy Officer, and EVP of Design & Emerging Products. He's also the author of two best-selling books, The Messy Middle and Making Ideas Happen. Scott holds a bachelor's degree from Cornell University and an MBA from Harvard Business School. Hiking > Beach - You're only able to recollect experiences with enough friction to add texture to time as it passes. time spent doing the unexpected and/or being challenged is time with texture. Ultimately, in our dying breath, the more experiences in our lives with texture, the more of our lives we will actually remember and the longer we will feel we have lived. What adds texture to time? A challenge. Feeling unrushed - Feeling unrushed (so simple, yet so hard) is indeed such a luxury; one I still fail to achieve. Persona-Led Growth - People are more likely to share what people say than what companies say. Modern “PR strategy” should amplify the voice of actual builders, embrace personality rather than dull it out, and aspire for more real-time updates vs. major moments. How to raise kids to become great adults? "model hard work" Say, "This is the hard work." Manufacture hardship. Regulate emotions. Big feelings, little bodies. Why Scott enjoys working at Adobe... He's a mission-driven entrepreneur. Progress begets progress. Prototype = Show, not tell. A prototype is worth a hundred meetings, and almost all meetings that aren't grounded with a prototype are a waste of time (or worse). A prototype immediately surfaces gaps in logic or business concerns. It is the fastest way to drive alignment. "A prototype prompts decisiveness" "It's a hot knife through the butter of bureaucracy." Why Scott writes a Substack newsletter: "I want to be part of the creator platform." Writing clarifies thinking It's important to stay close to the action. Writing works as a forcing function to do that. Scott has benefited greatly from running every day. It's important to push yourself mentally and physically. "There's no option to stop." What's the most important element of leadership? "Empathy. It's a shortcut for overcoming challenges." “You're either part of the living or part of the dying.” Scott's aunt Arlis Aron. Fought stage 4 cancer for 15 years. She always focused on living, her garden, breakfast, and traveling. “Decide if you want to live less or live more.” "Every day is a standalone canvas."
This episode features an interview with Scott Belsky, angel investor, Chief Strategy Officer at Adobe, and founder of Behance. In this conversation, which was recorded in 2021, we dive into Scott's early investments in companies like Pinterest and Uber, the evolution of his investment philosophy, and the principles he acquired over time. This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We're launching new shows every week, and we're looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co. --- RECOMMENDED PODCAST: Autopilot explores the adoption and rollout of AI in the industries that drive the economy and the dynamic founders bringing rapid change to slow-moving industries. From law, to hardware, to aviation, Will Summerlin interviews founders backed by Benchmark, Greylock, and more to learn how they're automating at the frontiers in entrenched industries. Listen on Spotify: https://open.spotify.com/show/6YQZkKHN7EP2yWedAvSxBC?si=18377c69a2804333 Listen on Apple: https://podcasts.apple.com/ca/podcast/autopilot-with-will-summerlin/id1738163836. --- Join our free newsletter: https://turpentinevc.substack.com/ - --- RELATED SHOWS: @10xcapitalpodcast If you like Turpentine VC, check out our show The 10x Capital Podcast with David Weisburd, where David talks to the investors behind the investors: https://10xcapitalpodcast.com/ --- X / TWITTER: @scottbelsky (Scott) @eriktorenberg (Erik) @turpentinemedia --- TIMESTAMPS: (00:00) Intro (01:01) Beginning of Scott's angel investor journey (02:05) Investments in Pinterest and Uber (04:00) The biggest principle Scott acquired (07:15) What's the capacity to become an investor (12:09) Sponsor: Brave | Turpentine (17:10) Evaluating the market (19:55) Scott's current investment interests (26:02) Views on consumer social (30:34) Past examples of failed products due to timing. (38:00) The future of work and productivity tools (40:22) How founders extract value from solo investors (42:33) The future of creativity (45:57 Wrap --- This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We're launching new shows every week, and we're looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.
to watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeSummaryIn this conversation, Brett Ingram discusses the importance of finding freelance talent for business success. He highlights the benefits of outsourcing to freelancers and the flexibility it offers. Brett also shares his personal experiences and mistakes made when hiring freelancers. He then provides a comprehensive list of popular platforms for finding freelance talent, including Upwork, Fiverr, Freelancer.com, TopTal, LinkedIn ProFinder, Behance, Dribbble, GitHub Jobs, People Per Hour, Guru.com, and leveraging one's own network. He emphasizes the need for proper screening and hiring processes to ensure the right fit for the team.TakeawaysOutsourcing to freelance talent provides flexibility and cost savings for businesses.Proper screening and hiring processes are essential to find the right freelancers.Popular platforms for finding freelance talent include Upwork, Fiverr, Freelancer.com, TopTal, LinkedIn ProFinder, Behance, Dribbble, GitHub Jobs, People Per Hour, and Guru.com.Leveraging one's own network and subscriber list can also be a valuable resource for finding freelance talent.Assembling the right team is crucial for business success.Chapters00:00 Introduction: The Need for Freelance Talent01:03 Benefits of Outsourcing to Freelancers04:14 Popular Platforms for Finding Freelance Talent06:12 Upwork: A Vast Pool of Freelancers08:33 Fiverr: Affordable Services for Small Tasks10:28 Freelancer.com: An Alternative to Upwork10:57 TopTal: Targeting Top 3% of Freelance Talent12:49 LinkedIn ProFinder: High-Quality Professionals14:15 Behance: Showcasing Creative Professionals15:39 Dribbble: Hiring Web and Graphic Designers18:58 People Per Hour: Admin and Support Roles19:56 Guru.com: Higher-End Talent and Services20:23 Leveraging Your Own List and Network21:16 Importance of Proper Screening and Hiring Process22:14 Conclusion: Assembling the Right Team#outsourcing #freelance #outsource #businesslessons #entrepreneur #worklifebalance #successhabits #digitalbusiness #personaldevelopment #successhacks #businesslessons #lifelessons #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #digitalmarketer #entrepreneurpodcast optyoumize.com optyoumize
Welche Rolle spielt Kreativität für Unternehmer?Und wie verändert sich das Verständnis von Kreativität durch Künstliche Intelligenz?Scott Belsky gründete Behance, verkaufte das Startup an Adobe und ist dort nun Chief Product und Chief Strategy Officer.Adobe ist eine der 50 wertvollsten Firmen global.Bei Adobe betreut Scott alle neuen Produkte und beschäftigt sich eingehend mit der Frage, wie die Zukunft für Kreative aussieht.In dieser Podcast Episode von Unicorn Bakery sprechen Scott Belsky und Fabian Tausch über den Einfluss von Künstlicher Intelligenz auf Unternehmertum, Kreativität und Produktentwicklung in Firmen. Was du lernst:Welchen Einfluss hat KI auf die Arbeit in großen Konzernen wie Adobe?Wie verändern sich Produktteams aufgrund von KI?Wie hat Scott sich als Gründer gefühlt, nachdem er sein Unternehmen an Adobe verkauft hat?Was wollen Investoren wie Scott, wenn sie nach neuen Talenten suchen?Wann lohnt es sich, ein neues Produkt zu launchen und wann, das Bestehende weiterzuentwickeln?ALLES ZU UNICORN BAKERY:https://zez.am/unicornbakery Scott BelskyLinkedIn: https://www.linkedin.com/in/scottbelsky/ Adobe: https://www.adobe.com/ Unicorn Bakery Whatsapp Broadcast:Hier erfährst du alles, was du als Gründer wissen musst: https://drp.li/jrq5S Unser WhatsApp Broadcast hält dich mit Einblicken in die Szene, News und Top-Inhalten auf dem Laufenden.Marker:(00:00:00) How does creativity influence entrepreneurship?(00:06:28) How does AI impact such large organizations like Adobe?(00:10:21) How do you decide if you want to launch a new product vs. improve a "good old" one and what are your thoughts on a good launch?(00:18:37) How did you feel after selling to Adobe?(00:23:33) What are you looking for when you want to invest in a business? Hosted on Acast. See acast.com/privacy for more information.
Jason Lemkin created and runs SaaStr, the world's largest community for B2B/SaaS founders, and is the managing director of SaaStr Fund, a $90 million venture capital firm specializing in early-stage enterprise investments. He is also the mastermind behind two major tech conferences each year—one in the Bay Area, drawing in over 15,000 people, and another in Europe, with a crowd of more than 3,000 SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason wore many hats: CEO and co-founder of EchoSign (later bought by Adobe), vice president at Adobe Systems, co-founder and president of NanoGram Devices Corp., vice president of NeoPhotonics, and a senior director at BabyCenter. In our conversation, we discuss:• How far you should go without a salesperson• Signs it's time to hire salespeople• Why you need to hire two salespeople• How to compensate your salespeople• How to interview salespeople• When to hire a VP of Sales• How to prevent their flaming out• How to scale your sales org• How to improve the relationship between your sales and product teams• Much more—Brought to you by:• CommandBar—AI-powered user assistance for modern products and impatient users• Vanta—Automate compliance. Simplify security.• LinkedIn Ads—Reach professionals and drive results for your business—Find the full transcript at: https://www.lennyspodcast.com/building-a-world-class-sales-org-jason-lemkin-saastr/—Where to find Jason Lemkin:• X: https://twitter.com/jasonlk• LinkedIn: https://www.linkedin.com/in/jasonmlemkin/• Website: https://www.saastr.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Jason's background(06:18) The importance of sales in B2B businesses(11:23) Signs that you should start hiring salespeople(14:19) Attributes to look for in early sales reps(19:08) Hiring a VP of Sales(26:43) The role of a VP of Sales(30:06) Interviewing salespeople(45:16) Determining sales compensation and quota(53:34) Transitioning from 100% commission to a smaller percentage(56:58) Indicators of a hard-to-sell product(59:39) Scaling the sales organization(01:05:26) Understanding sales roles and titles(01:10:02) Product involvement in sales, and vice versa(01:20:32) Thoughts on product teams taking on P&L responsibilities(01:27:23) One thing founders can do to become better at sales(01:31:02) The ideal trial length for a free trial sales team(01:39:50) Closing thoughts(01:41:43) Lightning round—Referenced:• Marc Benioff on LinkedIn: https://www.linkedin.com/in/marcbenioff/• Snowflake: https://www.snowflake.com/en/• Yamini Rangan on LinkedIn: https://www.linkedin.com/in/yaminirangan/• Salesforce: https://www.salesforce.com/• HubSpot: https://www.hubspot.com/• Twilio: https://www.twilio.com/• Cloudflare: https://www.cloudflare.com/• GitHub: https://github.com/• Columbo: https://www.imdb.com/title/tt1466074/• What is Davos and why is it important? Your guide to the World Economic Forum's annual meeting: https://www.euronews.com/next/2024/01/15/what-is-davos-and-why-is-it-important-your-guide-to-the-world-economic-forums-annual-meeti• Adobe: https://www.adobe.com/• Satya Nadella on LinkedIn: https://www.linkedin.com/in/satyanadella/• Glengarry Glen Ross on Prime Video: https://www.amazon.com/Glengarry-Glen-Ross-James-Foley/dp/B002NN5F7A• The Wolf of Wall Street on Prime Video: https://www.amazon.com/Wolf-Wall-Street-Leonardo-DiCaprio/dp/B00IIU9FQY• A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch): https://www.lennyspodcast.com/a-step-by-step-guide-to-crafting-a-sales-pitch-that-wins-april-dunford-author-of-obviously-awesom/• Pipedrive: https://www.pipedrive.com/• Sam Blond on LinkedIn: https://www.linkedin.com/in/sam-blond-791026b/• Gong: https://www.gong.io/• Zendesk: https://www.zendesk.com/• ZoomInfo: https://www.zoominfo.com/• Apollo: https://www.apollo.io/• Daniel Chait on LinkedIn: https://www.linkedin.com/in/dhchait/• SAP: https://www.sap.com/• Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance): https://www.lennyspodcast.com/lessons-on-building-product-sense-navigating-ai-optimizing-the-first-mile-and-making-it-through-t/• VistaPrint: https://www.vistaprint.com/• Procore: https://www.procore.com/• Matt Mullenweg on LinkedIn: https://www.linkedin.com/in/mattm/• Wordpress: https://wordpress.com/• SaaStr University: https://app.saastruniversity.com/collections/20252• From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue: https://www.amazon.com/Impossible-Inevitable-Hyper-Growth-Companies-Predictable/dp/1119531691• Pavilion: https://www.joinpavilion.com/• Top 10 Learnings about Free Trials with Tomasz Tunguz: https://www.youtube.com/watch?v=tfQNJpnxmMw• The Terminal List on Prime Video: https://www.amazon.com/The-Terminal-List-Season-1/dp/B09HYNH8TK• Top Gun: Maverick on Paramount: https://www.paramountmovies.com/movies/top-gun-maverick• OpusClip app: https://www.opus.pro/• OnePlus Open smartphone: https://www.amazon.com/OnePlus-Dual-SIM-Unlocked-Smartphone-Hasselblad/dp/B0CHN7M531/• SaaStr conferences: https://www.saastr.com/events/• Marketo: https://go.marketo.com/about-marketo-landingpage-emea.html• Zoomtopia: https://zoomtopia.com/• Money20/20: https://us.money2020.com/• Shoptalk: https://shoptalk.com/• Jeff Lawson on LinkedIn: https://www.linkedin.com/in/jeffiel/• Eric Kwan on LinkedIn: https://www.linkedin.com/in/erickwan/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
In this episode, The Team answers listener questions, discusses ImagineFX Magazine, and finally answers the question, "Does Kristen own a tiara?"Time stamp information:(07:41) How do you overcome imposter syndrome when starting your job?(08:24) I'm going to be a new designer going into the field after getting married, my partners job often has us relocate to different states semi- often. How do I search for jobs and communicate my situation without making myself seem like a weakness/ liability?(10:56) What is the best way to deal with not being graded for the first time? (i.e. how do you measure success without a letter grade?)(12:22) Can you talk about the equipment you use in your line of work? For starters, laptop vs desktop? Mouse vs trackpad? Etc. (17:22)What are some good goals to set when starting out in your first year of work?(19:17) How do you guys go about, deal with, and take the next step after making a costly design mistake at your job?(22:55) What are some projects that you were not sure about taking on, but you're glad you did because it turned out cool/the experience was great?(25:15) How do you deal with disappointments and failures in your career, with yourself and clients you might be working with?How do you deal with disappointments in your career? When something doesn't go perfect I take it very personally, how do you get over the disappointment?(26:29) Is it OK to add your own personal touch to a piece that some believe should be done a certain way? (something personal like a mark or a shape that only the artist would know or even realize was there.)(30:09) What does your typical work flow look like and do you work on more than one project at a time?(33:00) For someone pursuing a career in graphic design, what are employers looking for in a portfolio? How many different projects should be included? Do employers want to see sketches/before and afters? Is there such thing as too much in a portfolio? Is creating your own website to display your work better than some of the portfolio building apps (apps such as Behance)?(35:49) What will my first day on the job be like?(37:22) I love my job, and the co-workers and benefits are great, but im feeling bored. What should I do?(39:44) I'm ready to change jobs. How do I go about scheduling interviews while still working at my current job?(41:40) I'm a design student discouraged by my professors' negative talk of the profession. So I want to ask you: do love the work, why? and how to stay motivated and driven? (45:34) What should I expect my boss to talk about in my first year review? (47:22) How should I address my superiors at work?(48:19) I see a lot of job listings that only mention Canva as their main program. I find that program very limiting both creatively and aesthetically. Do I just apply for these jobs so I can get a paycheck and experience or do I hold out for a job that is more in the world of adobe products?(51:38) How do you give critique that is honest, but not hurtful?(53:29) What are the top three things new designers should be really good at?Host, Producer, & Editor - Mark CelaHost, Director, & Script Writer - Kristen PericleousHost, Social Media Manager, Social Media Content Creator, & Editor - Dan Lawson
En este episodio les doy mis consejos que me han servido para poder publicar proyectos de Impacto en Behance, conocer más la plataforma y les cuento cómo hice para que me dieran la banderita de proyecto destacado!
Are you running a Franken-Brand? A quick, inexpensive logo here. And then someone a few months later tries to write the brand strategy. And then another junior hire adds in graphics and you don't even know where they came from. Suddenly, you have this brand that is cobbled together, and no one on the team is feeling compelled. In part two of today's Free Time crossover episode, returning guest Adam Chaloeicheep and I are diving into the four personas of clients who are ready to do brand work.
What do a flying money emoji, a stray takeaway coffee cup, and a heart have in common? Those were the starting clues I brought to Adam Chaloeicheep and his cofounder Marisol at Together Agency before starting work on the Free Time brand—as now expressed in my latest podcast, website, and book. This is a two-part crossover from the Free Time podcast; this episode originally aired in November 2021. We're discussing the strategic thinking that goes into brand strategy long before the visual assets are produced, the biggest misconceptions clients have about the investment and process, and why brand is so important for a business. More About Adam: Adam Chaloeicheep is co-founder of Together agency with his wife, Marisol Dahl, who I had the great pleasure of working with for five years in the early days of JBE. Adam is a creative business leader with over a decade of experience in a variety of startup areas including product and service concepting, building teams, operations, and brand-focused design and digital solutions. He is one of my closest friends (12 years and counting!), and a creative business leader with over a decade of experience in product and service concepting, building teams, and brand strategy. Together Agency is behind every big brand I have launched into the world including Pivot and Free Time. ✅ Try This Next Sit with one of the creative questions from Together Agency's client intake/exploration survey: What texture is your brand? If your brand were a plant, which one would it be? A song?
In this eye-opening podcast episode, we dive into the alarming rise of scams targeting freelancers on popular platforms like Dribbble and Behance. Host Rocky Roark shares personal experiences and stories from the design community, shedding light on the various types of scams infiltrating these platforms, from payment advance and phishing schemes to identity theft and malware attacks. Rocky then presents a compelling case study, dissecting the "Monkey Pox Scam" and unravels its deceptive elements. The episode explores the profound impact these scams have on freelancers, affecting not only their wallets but also their confidence, time, and trust in the freelance ecosystem. Rocky leaves listeners with actionable advice, emphasizing the importance of staying informed, reporting scams, and implementing a verification process to foster a safer freelance community.To stay connected with us and be part of our design community, follow us on Twitter @thedesignbreak. Join the conversation, access valuable content, and stay updated on industry insights. If you enjoy this episode, please take a moment to leave a rating and review on your favorite podcast platform. Your feedback not only motivates us but also helps others discover our show and benefit from the discussions we have.Don't forget to leave a rating and review if you enjoy the episode. Your support means the world to us as we continue to deliver valuable content to our incredible community of design professionals and freelancers.And be sure to check out these resources: The Futur Accelerator Program Hoodzpah — Freelance, and Business, and StuffRetroSupply Co. (Code: ROCKY20) Join the Hustle Muscle Slack!
Over the years we've heard LGBTQ people say that they didn't know what life might look like for them as an adult. Many haven't had LGBTQ role models that provide examples of a potential future, and a lot of fear that parents of LGBTQ children experience comes from the unknown as well. We thought it might be helpful for parents to get to know some of the amazing members of the LGBTQ community, just a few at a time, so that they can provide a realistic view of what life could look like for our children. Today, Jen joins guests Sean Childers-Gray, Guy Berryessa, and Emily English in this episode of World of Possibility. Special Guest: Guy BerryessaGuy grew up mostly in conservative Provo, Utah, the fourth of four boys, and attended schools in Provo and briefly in Bangkok, Thailand, before attending college at BYU. He came out at 26 to his father and a year later, after a year of volunteer service in Nigeria, to his mother (who immediately threw up!) and almost everyone else. His parents eventually became great, supportive allies. Guy and Trey, his husband of 26 years, moved to San Francisco in 1997. They adopted their first child in Germany in 2002 and a second in San Francisco in 2010. They currently live primarily in Hawaii, but are often back to their San Francisco home, as their elder daughter attends Sonoma State. Special Guest: Sean Childers-GraySean Childers-Gray is a transgender man who grew up in Kearns, Utah, and co-founded a charity drag troupe called the Salt City Kings. He has a BA in graphic arts from Stevens-Henager and holds an MFA in media design. He has served as the President of Ogden Pride since 2020. In October 2021, he was honored with the Equality Utah Impact Award for Advancing Transgender Equality. Sean is a graphic designer and writer. He and his wife Sara are raising two queer teenagers, two huskies, and a cat named Todd. As an Educator in Higher Ed for over 15 years, Sean finds advocating for his students at Davis Tech College a priority as he continues his work for the LGBTQ+ community at large.Special Guest: Emily EnglishEmily is a writer, teacher, and grant program specialist who lives in Bellingham, Washington. She is passionate about the rights and lives of young queer people. She adores her 5 boys and considers being their mother to be one of the great joys of her life. In her free time, she journals, writes, reads, and loves to go on adventures to odd and obscure places.Links from the Show:Subscribe to Sean's Substack here: https://seanchildersgray.substack.com/Find Sean on IG and X: @s_childersgray Sean on Behance: https://www.behance.net/seanchilders-gray Sean in PRINT: https://www.printmag.com/author/seanchildersgray/Join Mama Dragons today: mamadragons.orgIn the Den is made possible by generous donors like you.Help us continue to deliver quality content by becoming a donor today at www.mamadragons.org. Connect with Mama Dragons:WebsiteInstagramFacebookDonate to this podcast
In today's episode, we dive into a topic that has ignited debates in the design community—“Why inspiration is important for designers and their creative process.” This special episode challenges the recent notion that designers shouldn't rely on seeking inspiration. In Act 1, we explore the definition of inspiration versus imitation, its diverse sources, and its foundational role in innovation. Act 2 guides you through building a digital library of inspiration on platforms like Pinterest, Dribbble, Behance, and Instagram. We discuss effective categorization, regular maintenance, and strategies to use inspiration as a springboard for original ideas. Before we delve in, a quick shoutout to Creative South, a yearly creative conference where designers come together to share, network, and ignite their creativity. Tickets for their 2024 conference are on sale now at www.creativesouth.com. Tune in for a thought-provoking discussion and practical tips on why embracing inspiration is not just helpful but essential for designers in a dynamic field like design.To stay connected with us and be part of our design community, follow us on Twitter @thedesignbreak. Join the conversation, access valuable content, and stay updated on industry insights. If you enjoy this episode, please take a moment to leave a rating and review on your favorite podcast platform. Your feedback not only motivates us but also helps others discover our show and benefit from the discussions we have.Don't forget to leave a rating and review if you enjoy the episode. Your support means the world to us as we continue to deliver valuable content to our incredible community of design professionals and freelancers.And be sure to check out these resources: The Futur Accelerator Program Hoodzpah — Freelance, and Business, and StuffRetroSupply Co. (Code: ROCKY20) Join the Hustle Muscle Slack!
Has your business brand become stale, perhaps to the point of being a liability? After a few years, especially with major pivots, you may run the risk of losing clients and credibility. Sometimes it's time for a tune-up and fresh tires, and sometimes, it's time for a whole new brand engine. As today's returning guest, my good friend and part of the team behind the award-winning Free Time brand, recently featured on Behance. Adam Chaloeicheep says, “It's about building the relationship with your customer. First impressions are really important.” If you haven't already, I suggest listening to our previous conversation first, 045: Behind the Free Time Brand with Adam Chaloeicheep, for a foundational overview of how Adam and team think about brand strategy more broadly. Today, we're diving into how to know when you're due for a rebrand. More About Adam: Adam Chaloeicheep is co-founder of Together agency with his wife, Marisol Dahl, who I had the great pleasure of working with for five years in the early days of JBE. Adam is a creative business leader with over a decade of experience in a variety of startup areas including product and service concepting, building teams, operations, and brand-focused design and digital solutions. He is one of my closest friends (12 years and counting!), and a creative business leader with over a decade of experience in product and service concepting, building teams, and brand strategy. Together Agency is behind every big brand I have launched into the world including Pivot and Free Time.
Episode Description: In this inspiring episode of 'The Future of UX,' join host Patricia Reiners as she delves into the critical topic of navigating the UX design landscape as a junior designer or student in an era marked by layoffs and reduced hiring. This episode offers a deep dive into the transformative role of AI in UX design, the power of networking, and the necessity of a growth mindset, providing valuable insights and practical advice for those at the beginning of their UX careers. What You'll Learn: Embracing AI in UX Design: Understand the pivotal role of AI in modern UX design, and learn how to leverage AI tools like ChatGPT to enhance your design skills and creativity. Discover the importance of staying current with AI and ML developments and gain insights on how to begin your journey with AI in UX. The Power of Networking: Gain tips on using platforms like LinkedIn, Behance, and Dribbble for more than just showcasing work. Learn the importance of participating in design communities, attending events, and the value of building relationships for career growth. Adopting a Growth Mindset: Learn about the rapid pace of change in AI and why adaptability and a growth mindset are essential. Understand the exponential growth of technology and its implications for UX design, and how to embrace challenges as opportunities for learning and advancement. Key Takeaways: Future-Proofing with AI: Embrace AI as a key skill in your toolkit, understanding its current and future impact on UX design. The Importance of Soft Skills: Discover why soft skills like presentation abilities and the human touch are increasingly important in an AI-dominated age. Building Practical Experience and a Strong Portfolio: Learn strategies for gaining hands-on experience, building a diverse portfolio, and showcasing your unique design voice and journey.
Teresa Au chats with Emmy-winning design superstar Chris Do about his pivot from design to teaching, his education platform The Futur, and all the things he didn't learn in design school. You'll hear all about how Chris' 2M+ social followers inspire his content, and Chris answers questions from design students. Plus, Chris opens up about why now is the time for him to share his personal story as a refugee, what really fuels his work, and how he recharges.We want to hear from YOU, our listeners, so we put together a brief survey as we look ahead to season two: https://adobe.ly/podcastsurveyTo thank you for your feedback, we're giving away two 12-month memberships to Creative Cloud (valued at $659.88 each). Enter for your chance to win one of the two Creative Cloud licenses by completing the survey form from December 7 at 9pm PT to November 30 at 5pm PT. Winners will be drawn at random and notified at December 14 at noon PT. Valid one license per winner. No purchase necessary. You must be 18 years or older to enter. Please see Terms and Conditions on our website for full details. https://adobe.ly/podcastsurveyWhat you'll hear in this episode:How Chris' company The Futur is making education equitable for students and teachersThe breakthroughs that came with teachingLearning how to really readWhat you don't learn in design school about businessThe Futur's business modelCreating content to market a product vs creating content to help peopleCommunity and Chris' cult-like following of design fansWhy Chris spends 6 hours a day talking with his online communityWhy now is the time for Chris to share his story of coming to the US as a refugee from VietnamA little inspiration from Aaron DraplinPersonality tests and what it means to be an ambivertHow Chris rechargesWhy Chris gets his inspiration from friction with his audienceConflict becomes contentThe story behind Chris Do is a Fraud, featuring BeepleChris answers questions from students at the Adobe Creative RetreatIs design exploitation?Should your first job out of design school be in-person or remote?Why Chris started his own firm–the short answer and the real answer.Chris' One Word for 2024Chris Do is an Emmy award-winning designer and director, and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. In his near-30-year career, he has served on boards for organizations such as the Society for the Promotion of Japanese Animation, AIGA Los Angeles, and the Emmys Motion & Title Design Peer Group. He taught Sequential Design for over 15 years at ArtCenter College of Design as well as Otis College of Art and Design. Chris has lectured at universities and conferences worldwide, including Adobe MAX. His firm's work has been recognized by industry organizations such as the Emmys, the Clio awards, and numerous design publications. Teresa Au is an executive for community engagement and driving customer empathy at Adobe. Her career spans diverse creative fields, primarily in New York's fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it–from designer Elie Tahari to start-up CEOs. Find transcripts and links at adobe.ly/inthemaking. Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance. Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud.
Inspiration is on tap as Teresa Au speaks to graphic designer, entrepreneur, and author Aaron Draplin. Known as much for his warm and direct personality as for his signature thick lines design style and ample use of Pantone Orange 21, Aaron is beloved by designers everywhere. Aaron shares lessons gleaned from his midwestern upbringing, nearly 20 years in business on his own, and creating his Field Notes and DDC branded merchandise.What you'll hear in this episode:What Aaron wishes he knew when he went out on his ownBe professional on your way out of a role or projectWhy a job transition should be an overlap, not a hard stopGetting financially prepared for going into business for yourselfWhy you should take every job that comes your wayA note on taxesLessons learned from challenging jobs and peopleThe difficulties of the corporate environmentHow to control your own timeThe value of keeping your wordWhat you can learn from your clients that can help you in your own businessUse merchandise to make your business look as big–or as small–as you wishHow Aaron started the Field Notes brandFinding inspiration in your collectionsWhen it's time to bring in a teamIs passive income actually passive?Taking on big jobs allows Aaron to do little things to help his friend and familyCorporate clients don't have to mean endless meetings and emailsA big client can also be a passion jobWhy Aaron is sometimes the invisible designerGive clients what they need, not necessarily what they think they wantAaron's book tourNo one has to know which jobs have big paychecks and which ones you do for nothingWhich design students make the best audiencesThe people you meet when you travel, for better and worseWhat's special about driving through AmericaWhat Aaron learned from his DadThe importance of appreciating the people who help you get your work doneHow to celebrate someone you've lostAaron's dream gigPlanning a follow-up book to Pretty Much EverythingAaron's list of words for 2024Aaron Draplin is founder of the Draplin Design Co. a shop specializing in Print, Identity and Illustration. His clients include Coal Headwear, Union Binding Co., Richmond Fontaine, Esquire, Nike, Wired, Dinosaur Jr, Timberline, Chunklet, Eaux Claires Music Festival, Poler, Incase, Sub Pop Records, Fender, Marc Maron, Cobra Dogs, Jill Soloway, Thing Festival, Jack White, Old 97s, Jason Isbell, Nixon Watches, Bernie Sanders, Patagonia, Target, Chris Stapleton, NASA/JPL, John Hodgman, Timex, Ford Motor Company, Woolrich and even the Obama Administration. He co-created Field Notes brand with Jim Coudal, and their memo books are sold the world over, with limited-edition special editions shipped quarterly to a booming subscriber list. He is the author of eight Skillshare classes, and his first book, Pretty Much Everything is in its twelfth printing. His DDC Merch line is a cult favorite, featuring 300+ products. You'll find Aaron in his backyard studio in Portland, Oregon, or crossing the US in his orange van, putting on “speaking fiascos” for audiences ranging from Adobe MAX to vocational school students.Teresa Au (@tautastic) is an executive for community engagement and driving customer empathy at Adobe. Her career spans diverse creative fields, primarily in New York's fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it–from designer Elie Tahari to start-up CEOs. We want to hear from YOU, our listeners, so we put together a brief survey as we look ahead to season two: https://adobe.ly/podcastsurvey To thank you for your feedback, we're giving away two 12-month memberships to Creative Cloud (valued at $659.88 each). Enter for your chance to win one of the two Creative Cloud licenses by completing the survey form from November 7 at 9pm PT to November 30 at 5pm PT. Winners will be drawn at random and notified at December 1 at noon PT. Valid one license per winner. No purchase necessary. You must be 18 years or older to enter. Please see Terms and Conditions on our website for full details. https://adobe.ly/podcastsurveyLearn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud. Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance. Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud
Caitlin Meleski is a freelance graphic designer from Pennsylvania who is mostly known for her original theatrical poster concepts and is working towards designing for Broadway and the West End.Here's where to find more:Website: www.caitlinmeleskiartwork.designFiverr: www.fiverr.com/caitlinmeleski Behance: www.behance.net/caitlinmeleskiInstagram: www.instagram.com/caitlinmeleskiartworkFacebook: www.facebook.com/CaitlinMeleskiArtwork___________________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself
What's it like to pay off $50,000 in debt, ditch your 9-to-5, travel the world, create educational content, and build community in the process? Teresa Au speaks to Financial Hype Woman and content creator Berna Anat about how she did all that and how she's planning for tomorrow. Berna also shares how our emotional relationship with money impacts our decisions, her strategies for budgeting, saving and retirement, and what to do when the creator life doesn't love you back.What you'll hear in this episode:Learn why Berna told the world she was $50,000 in debtShame about debtWhy Berna decided in 6th grade not to be self-consciousBerna's background as a child of immigrantsWhy DMs are like a secretThe age at which our emotional relationship to money is formedWays in which we indirectly understand our family's financesThe paradox of the Frugal-Flex mentalityWhy Berna wanted to write a fun book about moneyHow your emotional relationship to money shapes your behavior todayFinancial basics vs social media buzzBerna's leap to becoming a solopreneur, via Zanzibar How Berna found her sweet spot as a content creatorFinances as a means of activism and empowermentBudgeting on an unpredictable income Retirement planning for creatorsWho's on your money squad?Getting the most out of working with an accountantWhat an agent can do for youA fun trick to help you negotiate better dealsThe traditional dead season for brand partnershipsFinancial worry and the creator lifeRecent changes in the creator economyMeasuring your impact rather than your incomeWhy it's so important to celebrate your money winsBerna's One Word for 2023Berna Anat is an author, producer, Rich Auntie in Training, and award-winning Financial Hype Woman, which is her made-up way of saying she creates financial education media that lives at @HeyBerna all over the Internet. After slaying her $50,000 debt, she saved up to quit her 9-to-5 and has been traveling the world trying to make money fun again ever since. Berna's 2023 debut book MONEY OUT LOUD: All the Financial Stuff No One Taught Us, is a Bookshop.org Bestseller and has received starred reviews from Kirkus and Booklist.Teresa Au (@tautastic) is an executive for community engagement and driving customer empathy at Adobe. Her career spans diverse creative fields, primarily in New York's fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it–from designer Elie Tahari to start-up CEOs. Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud. Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance. Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud
Whether it's leaving the comfort of a steady paycheck to pursue photography, or checking out the possibilities of AI, sometimes the greatest rewards lie on the other side of fear. Teresa Au speaks to photographer Tobi Shinobi about his first career in law, making a name on Instagram, and why drone photography is so peaceful. Tobi also shares his perspectives as a brand strategist, advising the same types of corporate clients who hire him for their shoots.What you'll hear in this episode:Learn about Tobi's upbringing in East LondonWhy practicing law and photography are so oppositeThe importance of being exposed to the artsHow the shift from law to photography was both a jump and a pushThere's no time for fear when you're so busyGrowth and progress are not linearProfessionalism as a means to creativityListening to clientsWhat Tobi loves about photographyThe best way to shake a bad moodHow the AI revolution is like the Industrial RevolutionThe difference between fear and respectControversy over AI use in photographyThe AI we're already using without realizing itTobi's “real life” Photoshop techniqueWhat makes you more or less of an artist?The thing that makes both AI and photography excitingHow creative strategy is like storytellingWhy storytelling is so essential to human beingsAre you cut out for working with brands?Brand safety and authenticityTobi's one word for 2023 (and 2024)Tobi Shinobi is an award winning photographer and videographer based between London and Chicago who was just named one of Adobe's 2023 Firefly Creators to Watch. His work encompasses high profile events, product photography, architecture, and interviews. An early Instagram star, he has over 200,000 followers across online platforms. Tobi finds beauty in often gritty urban landscapes and his distinctive focus on detail, perspective, geometry, and symmetry allows for a new appreciation of architecture. Tobi provides social strategies for an array of digital content from video to photos for brands. He regularly works for clients such as Audi, Adidas, Coca-Cola and Samsung. He is an alumnus Adobe Lightroom Ambassador and Sony Global Imaging Ambassador. His first solo photo book, Equilibrium, is available now, and he starred in the award-winning documentary, I Take Photos. He is currently showing work in Brazil and in Chicago, some of which was recently selected as part of the 2023 MvVO awards. Teresa Au (@tautastic) is an executive for community engagement at Adobe. Her career spans diverse creative fields, primarily in New York's fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it–from designer Elie Tahari to start-up CEOs. Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud. Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance. Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud
When is it better to keep your side hustle on the side, and stay with your day job? Teresa Au speaks to UX designer-by-day, illustrator-by-night Miranda Wong about the pros and cons of working a second shift in a creative field. Miranda shares her strategies for time management, why her illustration business makes her better at her day job, and the hidden rewards of meeting customers and vendors in real life. What you'll hear on this episode:How Miranda's creative process has changed since graduating college and starting a jobHer thoughts on how to be creative in a time crunchUse your body to inspire your creativity–take a walk or dance to a songThe interplay between UX design and having your own businessMiranda's new confidence at her day jobA professional breakthrough from speaking her mindGaining support at work from early-career colleaguesThe benefits of finding a mentorWhy time management is also about attitudeCreativity flows at nightPrioritizing self care and restWhy she started Mando's Bake Shop in the pandemicGiving to worthy causes is part of the business, not an afterthoughtResponding to Black Lives Matter and Stop Asian HateShould Miranda take Mando's Bake Shop full-time?Thoughts on future expansion and employee number one: her momBreaking down creative vs. administrative timeHow Miranda learns from her vendors by visiting them in personPosting on social shouldn't be a choreThe importance of creating a consistent brand onlineWhat are the most successful posts?Choosing self-expression over what's popular with your followersThe popularity of fan artInspiration from Julia Cameron's The Artist's Way and Tiffany Tan aka Apple CheeksWork/life balance? Be sure to know your purposeDo your co-workers know about your side hustle?What success looks likeMiranda's One Word for 2023Miranda Wong is a Chinese-Filipino American illustrator and designer based in California. Her illustrations are inspired by everyday life, memories, food and desserts, or anything that celebrates her Asian background and culture. She sells illustrated stationery and decor products online at Mando's Bake Shop.Teresa Au (@tautastic) is an executive for community engagement at Adobe. Her career spans diverse creative fields, primarily in New York's fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it–from designer Elie Tahari to start-up CEOs. Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud. Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance. Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud
For small business owners and creators, building your brand is the way to show the world what makes you great and why they should care. Teresa Au speaks to personal branding expert and content creator Phil Pallen about developing an authentic and consistent brand that will help you reach your goals. Phil explains why branding isn't just about looking pretty on the internet, how your brand can help you stand out in a crowded marketplace, and the best reason to build a branded website. Plus, Phil gives tips on all things Instagram, from what you shouldn't worry about when you post, practical tips for efficient posting, and how to make posting a growth experience.How Phil got his start in brand marketing thanks to a controversial Hollywood starThinking about what your audience is getting out of your social postsWhat is a brand?The importance of consistencyDefining and positioning your brandLogos and brand identityIs there a difference between marketing companies and people?The power of strategic distractionBranding vs marketingWhat makes for great photos for your personal brandPhil's advice to the camera-shy creatorHow Phil went from brand strategist to content creatorThe nuts and bolts of brand partnershipsSelling via social media is a rapidly growing market segmentDo you need a website if you do business on social media?What building a website really does for youAll things Instagram–how much should we post, when should we post, and why should we postTimesaving tools for Instagram–Adobe Express templates and Adobe Express SchedulerWhy content creation is a learning opportunitySurprising information about when it's best to postInstagram hashtags vs SEO termsGetting caught up chasing likes can be bad for businessPractical tips for growing your social media audienceGen AI ideas for small businessesPhil's One Word for 2023Phil Pallen is a brand strategist and keynote speaker who helps people and companies position, build, and promote their brands. He founded Phil Pallen Collective in 2011 and has worked with hundreds of brands across all industries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. He frequently speaks at conferences in cities all over the globe, including London, Tokyo, Dubai, São Paulo, Medellín, Auckland, Helsinki, and Los Angeles. Phil's insights have been featured in media outlets around the world, including CNN, Access Hollywood, Entertainment Tonight, and The Daily Mail, to name a few.Teresa Au (@tautastic) is an executive for community engagement at Adobe. Her career spans diverse creative fields, primarily in New York's fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it–from designer Elie Tahari to start-up CEOs. Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud. Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance. Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud
When a new creative venture is percolating in your mind, it might make sense to move to a more affordable or more nurturing area. Teresa Au speaks to Shannon Maldonado, who quit fashion design and New York to head home to Philadelphia and start her business YOWIE–it began as an online shop, and is now a design studio, store, and hotel. Shannon shares her strategies for finding and fostering community while you grow your creative business.What you'll hear on this episode:Why Shannon named her company YOWIEThe beginnings of YOWIE: pop-up shops and unique merchandiseCreating YOWIE vs. working in corporate fashionThe dream of a gift shopHow Shannon quit her 9-to-5Serendipity and PinterestLessons from fashion on building a brandHow Shannon researched her new business venturePhiladelphia vs New York City for creative businessesWhy a sense of place is so important to ShannonThe connection between community and designHumility as a brand ethosHow to surprise your customer but also establish a recognizable brandThinking of how you do business as an additional creative outletPlanning ahead vs taking one decision at a timeHow big dreams can turn into reality, even if it's not exactly what you've hoped forSocial connections can lead to new opportunitiesImagining a new life for a historic propertyBrand extension ideasHow being part of a team helps Shannon take on new projectsThe importance of nurturing employees to take ownership of different aspects of the businessWhy Shannon started her web TV show Small EnoughThoughts on finding personal time and work/life balance when you love your creative businessHow social media can lead to in-person communityThe role of AI at YOWIEHow Shannon defines successShannon's One Word of 2023Shannon Maldonado (@helloyowie) is Founder and Creative Director of YOWIE, a creative platform, storefront and design studio based in Philadelphia. After over a decade working in design for brands like Ralph Lauren, American Eagle, Urban Outfitters and Tommy Hilfiger she moved back to Philadelphia to launch YOWIE. Since 2016 YOWIE has been a brand built on community and one-of-a-kind products, events and service. YOWIE is a hotel, shop, and cafe located in Philadelphia. Founded in 2016 and named “The Coolest Shop in Philadelphia” by Bon Appétit in 2019, the YOWIE brand has extended its outreach to include interactive design workshops, creative/art direction, product design, and interior design consulting for hospitality clients that include Ethel's Club in Brooklyn, NY and The Deacon in Philadelphia and Dye House in Providence, RI.With the recent launch of its hotel, YOWIE is cementing itself as a design destination in Philadelphia and beyond. Nestled on a sunny corner of South Street, a block rich in the history of music, art, and makers, YOWIE is a new place to shop, eat, stay and explore the city of Brotherly Love from an insider's point of view. Philadelphia native and co-founder Shannon Maldonado hopes guests will venture to the different neighborhoods and cultural spaces across the city and feel grounded in the space when they return at the end of their day.Teresa Au (@tautastic) is an executive for community engagement at Adobe. Her career spans diverse creative fields, primarily in New York's fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it–from designer Elie Tahari to start-up CEOs. Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud. Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance. Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud
Michael Ventura is the founder of Sub Rosa, a strategy and design firm that works with some of the world's largest brands, organizations, and startups. He is also a board member and advisor to several organizations, including Behance, The Burning Man Project, and The Smithsonian's Cooper Hewitt National Design Museum. As if that weren't impressive enough, he also owns a globally recognized design store in New York's West Village and is a visiting lecturer at institutions like Princeton University and the United States Military Academy at West Point. In this podcast episode, Michael shares his experience as an entrepreneur, how he spends his precious time, and why his calling is helping other people overcome the obstacles in their way. Learn more about your ad choices. Visit podcastchoices.com/adchoices