Our guest Kevin Larson shares his thoughts on the Rockies' selection of Bill Schmidt as the team's fourth general manager in franchise history and why they did not look outside the organization. We discuss the free agent market for Trevor Story and Jon Gray while considering the impact of contracts given to Antonio Senzatela and C.J. Cron. Plus, Kevin discusses his article on how Raimel Tapia can improve his offensive output by taking a page out of Ryan McMahon's playbook from this past season.
01:17 - Danielle's Superpower: Empathy & Communication 01:56 - Going From the Hospitality Industry => Tech * @CodeSchoolQA (https://twitter.com/codeschoolqa) / twitch.tv/thejonanshow (https://www.twitch.tv/thejonanshow) 04:58 - Education Technology (https://tech.ed.gov/) (EdTech) * Disruption = Reinvention 07:18 - Anthropology + Tech / Working With People * Anticipating Needs 10:25 - Making Education Fun + Inclusive * Cultural Relevance * Revamping Outdated Curriculum * Connecting With Kids 16:18 - Transitioning Into Tech 27:57 - Resources * Learnhowtoprogram.com (https://www.learnhowtoprogram.com/introduction-to-programming/getting-started-at-epicodus/learn-how-to-program) * Documentation * YouTube (https://www.youtube.com/) * Community * #TechTwitter (https://twitter.com/search?q=%23TechTwitter&src=typed_query&f=live) * Virtual Coffee (https://virtualcoffee.io/) * Twitch (https://www.twitch.tv/) 32:39 - @CodeSchoolQA (https://twitter.com/codeschoolqa) / twitch.tv/thejonanshow (https://www.twitch.tv/thejonanshow) 34:08 - The Streaming Revolution * New Opportunities For Connection * Hybrid Events * Introvert Inclusive * Accessibility * Reaching New Markets 39:45 - Making Tech Safe, Secure, and Protected * Greater Than Code Episode 252: Designing For Safety with Eva PenzeyMoog (https://www.greaterthancode.com/designing-for-safety) 44:03 - Advice For New Devs: Work on Technical Things Sooner Reflections: Mandy: The secret in tech is that nobody knows what they're doing! Danielle: Ask questions and lean into community. Tech needs you. Arty: Don't be afraid to reach out to community members for help. This episode was brought to you by @therubyrep (https://twitter.com/therubyrep) of DevReps, LLC (http://www.devreps.com/). To pledge your support and to join our awesome Slack community, visit patreon.com/greaterthancode (https://www.patreon.com/greaterthancode) To make a one-time donation so that we can continue to bring you more content and transcripts like this, please do so at paypal.me/devreps (https://www.paypal.me/devreps). You will also get an invitation to our Slack community this way as well. Transcript: ARTY: Hi, everyone. Welcome to Episode 254 of Greater Than Code. I am Arty Starr and I'm here with my fabulous co-host, Mandy Moore. MANDY: Hey, everyone! It's Mandy Moore and I'm here with our guest today, Danielle Thompson. Danielle is a newly minted software engineer working in the education technology sphere of the nonprofit world, after making a major career change from working in hospitality and events for many years. As a code school graduate herself, she loves to help demystify tech for others with non-traditional backgrounds and works to open doors into tech with her friends at Code School Q&A, weekly on Wednesday nights at around 7:00 PM Pacific at twitch.tv/thejonanshow. Outside of work, she can typically be found with a nose buried in a book, hanging out with her doggo, and making delicious craft beverages. Welcome to the show, Danielle! DANIELLE: Thanks so much for having me, Mandy and Arty! MANDY: Awesome. It's great for you to be here. So before we get into the meat of our conversation, we always ask our guests the standard question of what is your superpower and how did you acquire it? DANIELLE: Totally. I think that my superpower is a combination of empathy and communication. I think I came by both pretty naturally—popped right out of my mom having both, I'm assuming. But both have definitely been amplified over the years by all sorts of experiences and hardships and just keep working to make them even more of a superpower. MANDY: That's really great. So I want to know about before we dive into your experiences as a new developer, I wanted to know about how you came into technology from your career change in hospitality, because I did the same thing. I was a waitress when my daughter was born 10 years ago and I was working for about a year before I was able to walk out. It was Mother's Day, my boss was being a complete jerk to me, and I was making enough money at that point that I just said, “You know what? I don't need this. I quit,” and I started my career in tech full-time. So I'm curious about your journey as well. DANIELLE: Yeah. Obviously, COVID has happened in the last couple of years and that was one of the major factors in me getting to this point of leaving hospitality and getting into tech. But I had already kind of been thinking about what comes next. I've been a manager for a few years and was trying to figure out how else I could grow and what new things I can learn and challenge myself with. And outside of ownership, which is a major headache, there wasn't really much that I could push further into, within hospitality. So when COVID happened and I lost my job because I was working as an events and bar manager for a local catering company, it was pretty obvious that things were not going to be coming back for the hospitality industry anytime soon and I needed to figure something else out then. And so, I started looking into different returning to education opportunities because I actually have an anthropology degree, of all helpful things that I could have gotten a degree in. But I found a code school in Portland, Oregon and jumped on that within a few months of COVID hitting to the full-time track and connected with a number of my cohort mates that we started doing the Code School Q&A on Twitch with the director of developer relations at New Relic and have been doing that for almost a year now and have officially made it in the industry as a software developer, too in the last few months. So you can do it, you can get into tech. [laughs] It's pretty funny, too because the type of job that I ended up getting is in education and technology sphere and I actually had a job in ed tech about a decade ago when I was still in college and had a remote job working with some family friends that got me hooked up with their company. And here I am doing something a little bit more in-depth technically than I was doing a decade ago, but it's funny how things come full circle. ARTY: Well, education in particular is something that also really needs some reinvention and innovation and with all the disruption, where do you see that area going? Just curious. DANIELLE: Yeah, absolutely. I feel that a lot of the changes that we've seen in COVID with remote work being such a prominent thing now and people wanting more balanced, more time with their family, more time with their critters, more time just not being miserable and commutes and stuff. I think that that's going to have a really long-term effect on how education happens and trying to make education more quality as well. I think it's really rad what the company I do works for. Our whole mission is to work to make education in America more equitable. So we do that by working very hard to work with experts in the curriculum sphere that ensure that our curriculum materials are as inclusive and culturally relevant as possible, that they are representative of a large and diverse group of people, and they even do a ton of anti-racism work as well and work to embed that within our internal and external culture, as well as the products that we create. So I hope that our company will continue to grow and make changes in the education world in America in general, because I think what we're doing is really, really, really important. ARTY: Definitely important and with all the change and stuff happening, I'm expecting some new and cool and exciting things that do make things better. One of the upsides of lots of disruption is it's an opportunity for us to sit back and rethink how things could be. DANIELLE: Yeah. ARTY: And one of the benefits of not being entrenched in the existing fields of the way things have been is it's also an opportunity to look at all the stuff we're doing with a fresh set of eyes from outside of that existing world and bring some new fresh insights to tech. Maybe my anthropology degree will come in handy in some different sorts of ways. I imagine some of those skills that you learned in that have some applicability in tech as well. Have you found your degree helpful in other ways? DANIELLE: It's funny. I think I ended up using my anthropology degree as a bartender far more than I ever would have as an actual anthropologist. That whole study of humans thing is something that is directly translatable to working with people no matter what field you're in. I feel that both my anthropology degree and my many years of hospitality experience have all led to a specific skillset that is very different from a lot of people that come into tech with more traditional backgrounds especially folks that go to college and get computer science degrees, and then they go to the tech industry and that's all they've ever known. I've known so many other experiences outside of that and my ability to think about what other people need and want, to be able to respond to that, and embed that in all of the work that I do as an engineer to really be thinking about the user and the people that are interacting with whatever I'm building and even just thinking about working on a team and how I have so many communication skills built up from what I've been doing for work in hospitality for many years. I think that it definitely gives me a very specific and unique way of moving through the world and way of being an engineer as well. That anthropologist hat definitely comes into play sometimes thinking about like, “Oh, like how do all of these dots connect?” and like, “How does this change over time and how do you see people like doing things differently now?” It's a definitely a fun lens to carry with me. MANDY: Yeah. Having been done hospitality, I'm just shaking my head because – [laughter] I know I've brought so many skills from being in that world for 10, 15 years at one point. DANIELLE: Yeah. MANDY: Just the way you talk to people and interact with teams and anticipate what other people need before they even know what they need, that's definitely a skill. DANIELLE: Yeah, definitely. I think that whole anticipating needs thing, too, it's like it can be both an internal and external benefit where you can think both about who you're building products for and also who you're building products with, and how best to communicate within teams, especially having management experience. That is definitely at the forefront of my brain a lot of the time, but then also thinking about like, “How can I make the best experience for somebody else that's actually going to be using this? How can I make this easy and intuitive and fun?” Especially within education, have to make sure that things are fun and interesting targeting kids that are K-12; it has to be meaningful, impactful, interesting, and engaging. MANDY: So how do you do that? What are some ways that you and your company make education fun for young kids? DANIELLE: I think I'm still figuring that out. We have many curriculum products that I'm still just touching for the first time, or haven't even looked at it yet and so, there's lots of fun, new things to discover. But I think the types of people that we bring on to work at my company, they're all experts in their field and renowned for the work that they do and so, I think that the quality of people that we bring into work with us and the kind of commitment that they have to work towards making education better and more inclusive, that is incredibly important. And how they also do an immense amount of work to make not just inclusivity a part of the major formula, but also that they work to make things culturally relevant. So like, thinking about how to tell stories to kids that actually means something to them today. I don't know, a weird example is thinking about some outdated curriculum that's talking about using a landline for a phone, or something. Kids are like, ‘What's that?” Actually integrating modern things like cell phones and things like that into the curriculum where kids actually touch that and use that every single day so it means something to them. Whereas, outdated curriculum that is just some story to them. It doesn't have tangible meaning. Being able to bring that into materials is really important to keeping things engaging and also, relevant and fun. MANDY: So the time when little Tommy was walking to the Xerox machine. DANIELLE: [chuckles] Yes, yes. MANDY: Somebody brought up a Xerox machine the other day. DANIELLE: Oh wow. MANDY: My goodness. DANIELLE: [laughs] Yeah, definitely. But I think it's just a constant looking at how we do things, and making improvements and making real connection with the people that are actually using our products to use. That both means working with teachers and getting a better understanding of what is helpful to them, what makes things easier for them, what helps them bring better quality curriculum to their classrooms? But then I think it's also connecting more directly with those kids that are engaging with our curriculum, too and figuring out what works and doesn't work for as many parties as possible. I think that's the anthropologist hat coming on again like, how can we bring as many people to the table as possible on the expert side, on the academic side, on the teacher side, on the student side? And even working to bring families to the table, too and looking at how families interact and not just parents, because it's really important to know that kids don't have just parents that are taking care of them—sometimes it's grandparents, sometimes it's foster families. And really thinking about a wider range of who is around these kids, and how to get them onboard and make things easy for them to interact. ARTY: It seems like getting into tech and these new tech skills that you've learned are also relevant in figuring out how to teach kids tech because we've got this new generation of kids coming into the world and learning how to code becomes more like learning how to read and write is fundamental skills move forward in the future. Are there ways that some of the things that you've learned through your own tech experiences you can see application for in education? DANIELLE: Absolutely. From what I've been seeing, I feel like there are a lot more resources out there for teaching kids how to code and teaching them more things about technology. I think that's amazing and should totally keep happening. I think having been a bit more focused on adults in my own outreach for helping people find their ways into tech I might be a bit more acquainted with reaching out to those folks. But I'm sure that that intersection of being in education for K-12 students and this passion that I have of helping to find their way into tech, or build more technical skills because they are skills that are so transferable in many industries. I'm in education, but I have a technical job. So there's lots of ways that those technical skills can be incredibly valuable and frankly, life-changing. The amount of opportunity and even just financial stability that can be found within tech is one of the main reasons that brought me to this industry and has really been a life-changing opportunity. It has opened so many doors already and I'm just like three months into my first developer job. Even before I was ever actually officially an engineer, I was able to find community and able to find an outlet for helping others and outreach to immediately turn around and hold a handout to try to help others make their way into tech as well. I hope to continue doing that work in more meaningful and impactful ways over time, and have wider and wider reach as well. ARTY: You had mentioned earlier about some of the difficulties of getting into tech and some of the challenges with finding resources and things that you were specifically missing when you actually showed up on the job. I'm curious, what was your experience like going through coding bootcamp and what were some of the gaps that you experienced that once you got on the job, you were like, “Oh, I didn't learn that.” DANIELLE: Yeah, definitely. Coding bootcamp was an incredibly grueling experience for me personally. I was on a full-time track six-month program and [chuckles] not having much technical experience whatsoever outside of editing my Myspace profile back when that was a thing and having [laughs] about a decade ago doing some basic HTML, CSS editing and maintenance for the company that I worked for an ed tech originally. That was what I was working with when I started coding bootcamp. So it was a real hard learning curve and a very fast-paced program for me to just dive into headfirst. My poor partner was like, “I basically didn't see you for six months. You were just a basement dweller at your computer constantly.” I would literally get out of bed, roll myself downstairs, get to my computer with a cup of tea in hand, and I would stay there until easily 10:00, 11:00, 12:00, 1:00 every night just trying to keep my head above water. But a few months in, things started to click and I wasn't fighting with all of these computer puzzles [chuckles] trying to do this. Like, I always feel like learning coding languages is a combination of algebra and a foreign language. So at a certain point, my brain just started getting into that better and things started making sense. That was a very exciting moment where I got much less miserable [chuckles] in my code school experience and in the pace at which I had to move to keep my grades up and everything. But the gap in between finishing code school and actually getting that first job is also another often-grueling process. There's so many jobs open in the tech industry, but basically, it's mid-level and above. It's like, I think two-thirds of the industry positions that are available are for mid to senior roles versus one-third of roles that are for junior associates. That is a big struggle, especially if you're not able to lean into community and building real connections, just sending applications out to the ether and never even hearing a peep back from companies. I think that whole experience, it's really hard for yourself esteem, especially having put in many months around the clock of work towards this new career that you've been told that you can get, that you can achieve. It's almost as much as a process getting that first developer job as it is to actually build those tech skills. I think one thing that is so important to stress in that in-between time is to lean into community, to connect with as many people as you can that are already in tech, even if they don't exactly have a developer job. Like, talk to anybody that will let you talk to them—talk to people in QA, talk to developers, talk to managers, talk to project managers. That was one of the things that I felt I needed to do early on in my coding experience to really have a better understanding of what was even an option for me of getting into tech and what could all these different jobs look like, and then making that transition to actually getting the first job. Yay, hooray for first jobs and being employed again. But I think one of the things that has been most striking in that change for me is going from this incredibly grueling pace. 8:00 in the morning, or so until 10:00 plus at night, non-stop coding for the most part, and then going to a 9:00 to 5:00 job where I can also make my own hours and I can take appointments as I need to. Like, I can go and get a haircut if that's something on my schedule and it's cool. As long as I'm getting my work done and showing up and contributing to my team, things are fine. So that transition of like, “Wait, I don't have to be at my computer a 1,000% of the time?” [laughs] and the pace at which you learn things, too is just much slower because you can have balance. That transition of feeling like you're not doing enough because you're so used to this hefty schedule, that's been a major transition for me. I think also coming from hospitality, too where you have to be there in person and oftentimes, somebody is going to call out sick at least every other week, or so. So you might be working like a shift and a half, or a double. There isn't a lot of balance in the service industry, especially now with COVID adding so many extra layers of complication to how that job works. Being able to just be like, “I need to go make a doctor's appointment,” and can just do that. It's like, “Okay, cool. Just put it on the calendar. You don't really need to tell me. As long as it's on the calendar, that's great.” [laughs] That transition has also been very strange. And I think maybe just the trauma of [chuckles] working in hospitality and not being able to just be a human sometimes and now all of a sudden, I'm like, “Oh, I'm a human and that's allowed? Okay.” Still have to check in with my boss frequently about like, “You sure it's okay? You sure it's okay that I'm a human, right? Yeah.” [laughs] MANDY: [chuckles] That was one of the things that I really loved coming into tech was the scheduling, open schedule, making my own hours. DANIELLE: Yeah. MANDY: And you're right, it was very strange at first. When I was waitressing, it was just always a go, go, go kind of thing and you had to be there, you had to be on, and if you didn't have tables, if you had time to lean, you had time to clean. DANIELLE: [chuckles] Yeah. Always be closing. You know, ABCs. [laughs] MANDY: So yeah, sometimes I still find myself on a random Thursday. I'll have my work done and I'll just be sitting here and I'm like, “Why are you sitting at your computer? Go do something, then check it and if there's stuff there –” Like, you don't have to have your ass in the seat from 9:00 to 5:00, or 8:00 to 4:00. You don't have to sit here for 8 hours and just stare at your inbox waiting for work. It's totally asynchronous and it's totally okay. I find myself having to give myself permission to leave my desk and just go and do something and work that asynchronous schedule. So tech is a really big blessing when it comes to that. DANIELLE: I totally agree. I think also, not being neurotypical myself, I have ADHD, and so, being able to actually allow my brain to work in the way that is best for how my brain just naturally operates. Like, I can sit at my desk and fidget constantly, and it's not going to bother anybody because I work from home, [chuckles] or I can shift between sitting and standing and sitting on my bed, or sitting on my stool and just move at my desk as much as I need to. I can also step away and go clean some dishes if that's what's making noise in my brain. I can go and take my dog on a walk and get some fresh air. That whole shift of having balance and being able to be empowered to advocate for what I need and how I learn and people are like, “Yeah, cool. Let's do that.” I think that's also very much a part of the company that I work for and the ethos that we have, which is all about making education better. So why wouldn't that also translate to the staff and how can we help you learn? It's such a wonderful thing to be a part of a team that's super invested in how I learn and helping me learn. I think another thing that was a big, strange thing about my transition into tech was I ended up getting a junior engineer role in a tech stack that I hadn't worked with, which is pretty common from what I've heard from mid engineer on. Because once you have some of the foundational building blocks of a handful of programming languages and some of those computer science foundations, you can pick up most programming languages. But it's not so common as a junior engineer to get that opportunity to work with a full tech stack that you haven't really worked with before. So that was another big transition like, “All right, you trust me time to figure this out.” ARTY: So it sounds like you walked into another big learning curve with your new job, too. It sounds like you were also in a much more supportive culture environment with respect to learning and things, too. What was the ramp-up experience like at your new company? DANIELLE: In some ways, I still kind of feel like I'm in ramp-up mode. I'm about three months in. But because we have so much of our product that is built around very specific curriculum components, that has very specific contextual knowledge, it's just going to be a process to figure out which projects have what information and have certain numbers of records, and are tied to certain standards that are required in different states and for common core versus for some of the states that we work with, what that looks like. But figuring out a whole new tech stack was and continues to be a very interesting challenge. I have to remind myself when I have gaps in my knowledge that it's actually to switch gears back into learning mode, that that is a thing that's supported and encouraged even. I even have little sticky notes on my desk that say, “Start with what you know, not what you don't know,” and that tension of when I reached the end of what I know and then going and finding maybe not necessarily the right, or correct resources, because there's so much out there that's good. That can be helpful. I think it's more about finding something that does work with how my brain learns things and being cognizant of how I learn. But also, remembering to dig into that fate that is being a developer, which is constant learning and ever-growing evolution of how we do things, and what things we do within the sphere of the developer. So I've signed up for perpetual learning and that's pretty great. MANDY: What are your favorite resources that you used and continue to use as you're still learning, and finding community, and things like that? DANIELLE: Yeah. I have certainly continued to lean on the curriculum for my school. It's online and it's free and that's rad. It's learnhowtoprogram.com. It's all put on online from Epicodus in the Portland area. Anybody can access it and that's wonderful. I'm a big fan of really great resources being available for free and making that more accessible. So continuing to use platforms that have that kind of ethos in mind is pretty great in my opinion. Reading the documentation is another great way to keep learning what you need to learn and sometimes documentation can be kind of dry, especially as a new developer, you don't always know what exactly it is that you're looking for. So being able to parse through documentation and figure out what's most important, but then also filling in the gaps of some of the things that you don't yet know, or understand with YouTube videos, or deeper dives into like, what does this one specific term mean? I don't know, let's go find out and plugging in some of those gaps is really helpful. I think figuring out how you learn, too whether that be very hands-on, whether that be visually, whether that be with audio, getting lots of repetition in; it's super helpful to lean into whatever works best for your brain for learning. I think perhaps even more important than digging into resources that are online is lean into community. I really can't say it enough, build community. If you work with Ruby, like I work with Ruby, build community within the Ruby community. Connect to people online, get on Twitter, connect to tech Twitter, follow different people that work with the languages and the tech stack that you work with, and join places like The Virtual Coffee and other really rad developer spaces that are meant to help you find the answers that you need and to maybe do it in a way that's a little less arduous because you're with people that are like, “Yes, happy helper.” Like, “How can I make things easier for you?” It seems like a much easier way to go through tech when you can do it with others and remember, that there are human resources out there for you, too. MANDY: You also had mentioned that you were connecting with folks over Twitch. DANIELLE: Yeah. MANDY: Can you tell us a little more about that? DANIELLE: Absolutely. So a friend of mine in my Epicodus cohort, she reached out to the director of developer relations that had done a lunchtime chat with us at one point and she was like, “I don't know what I'm doing. I am so stressed out. I don't know if I can actually finish this school and let alone finish school, but actually make it as a developer and I have questions. Do you have some time for some answers?” And he was like, “Yeah, do you want to actually do this online on Twitch? And how about you bring a couple of friends and let's just ask lots of questions and I'm going to record it?” She reached out to me and another friend of mine and here we are many months later still answering questions online about how to get into tech and what even are some of these things that we're talking about technically, or let's look at other roles outside of just developer, or engineer, that you can get into. So that has been an ongoing theme of how can I help others? How can I help provide community for people that might not have been as lucky as I have been to already have a preexisting community with many of my friends and my partner that were in tech? How can I help create that advantage for others and how can I help reach more people and help them understand what their options are and connect them to the people that need to know to get jobs? I think Code School Q&A, we are super, super excited about open doors for people to whether that be better knowledge, whether that be real human connection; what's most important to us is just supporting people as they are making transitions into the industry like we've been doing over this last year and a half. MANDY: So what is the Code School Q&A look like when you join? Walk me through it if I were to show up, what would I get? DANIELLE: Absolutely. So there's generally four of us on the stream and we ask a handful of questions, whether that be from our own experiences of like, “Okay, I'm a developer now and I've got some questions about some of these transitions that I am experiencing.” But we also lean into the audience as well and see what kind of questions they have, whether that be folks that are still in code school, or folks that are thinking about maybe potentially going back to school, whether that be computer science in a university setting, or bootcamp, or even self-taught people. We even have a number of folks that are already in their careers, too that are there to reach out and chat and provide additional feedback and support. So I really feel like it's a bunch of friends just getting together on Wednesdays and that group of friends just keeps building and expanding. It is very much like a support group, but it's also fun. Like, our first question of the day is what are you drinking and how are you doing? Because we all hang out and chat, and drink while we're talking about how to get into tech and definitely try to make it as fun as we can and crack jokes and interrupt one another and it's a good fun time, but helping people is what's most important. MANDY: And this is all live? Unedited? DANIELLE: All live. Unedited. Yes, yes, and 7:00 PM-ish AV is a whole beast in and of itself. I just had to set up a Twitch stream for the first time in this whole time of streaming over the last year. I've been writing my princess pass and just shown up [chuckles] for every Twitch stream and now I know how much goes into that. I still had probably another few hours of set up to get past just a minimum viable product of we need to be online on the interwebs and you need to be able to hear and see me. Got there, but it's a whole thing. MANDY: Twitch is certainly interrupting the industry, I believe. DANIELLE: [inaudible]. MANDY: Especially since the pandemic. All of a sudden everyone's on Twitch. We're doing conferences live, we're doing like – how do you feel about the whole Twitch revolution and how is it different from how people traditionally came and connected in tech? DANIELLE: Yeah. Having been in events myself—that was part of what my role was within hospitality—I personally really love that there's now this whole new opportunity for connection. I think it also makes connection way more accessible because folks that were already living some kind of quarantine life because of autoimmune disorders, or disabilities, or whatever that looks like, they couldn't easily make it to those conferences and now they have a way to connect with those conferences because of hybrid events. I think it's a really rad innovation that we're seeing and it's a really wonderful way to even just as an introvert. I'm like, “I don't have to leave my house to be able to see my friends and have a good time? Yes! I am super interested in this.” I can – [overtalk] MANDY: [inaudible]. DANIELLE: Yeah. I can hang out with my dog and give him scritches whenever I want, and still see my friends and build community within tech. Heck yes. Very interested in this. I think that accessibility feature that it provides is just, it's really wonderful to know that more people can become a part of tech communities because there's now this whole online outlet for folks that couldn't otherwise afford a flight to get halfway across the country to make it to this conference, or couldn't afford to get in the conference. There's lots of ways that just makes things more accessible. MANDY: Do you think it's going to continue much beyond the pandemic? Like, do you think when it's all over, we're just going to be like, “Oh, we're back to conferences,” or do you think this is going to continue to the streaming and the slack chats and the live Q&As and things like that. Do you think that's going to continue? DANIELLE: I hope so and I think so. I think that even just from a business sense, you can tap into whole new markets by having this addition of hybrid events. You can reach a whole new subset of markets and I think quite frankly, it'd be kind of foolish to not take advantage of the new ways that we've figured out that we can still have meaningful and authentic community. [chuckles] There's definitely a way to monetize that and I'm sure plenty of people out there doing it, but I think it's also given voice to people that couldn't previously access those spaces and now they're like, “Don't take this away. This is community. This is this is what I've built,” and I think people are going to be willing to fight for that and I think that companies will see the business benefit of continuing to do both. ARTY: So anthropology question then. [laughs] DANIELLE: Great. ARTY: How do you think this will affect us as a society of connecting more virtually instead of in-person in that we're significantly more isolated now than we were before, too in terms of in-person connection? How do you think that's going to affect us? DANIELLE: One of the first things that comes to mind is infrastructure has to change. I think that support for higher speed internet across the states across the world has become much more of a priority that is striking to people, especially thinking about kids having to figure out how to do online school. All of a sudden, when COVID first hit, some kids didn't have access to the internet, let alone a computer, or a tablet, or a phone that they could go to class and do their homework on. So I think that we're going to be forced to make technology and the internet more accessible by building better infrastructure to support those things and I think it's only a matter of time before there is better social support for getting technology in the hands of kids, especially, but getting them devices. Like, I know there are a number of initiatives out there that are giving small grants and stuff for people to be able to get computers, or tablets, or whatever and I think that we're going to just keep seeing more of that. Hopefully, fingers crossed because it's super important to be able to keep connection moving and I think keep moving our society in the right direction. ARTY: So do you have any concerns about that as well as how –? We all get plugged in and are affected and in not so good ways, too. On the flip side of that, where do you see things going? DANIELLE: My partner is in InfoSec. He is a security person. So that's definitely my first thought like, how do we keep the things that are most important to us and that are now online? How do we keep those things secure and safe and protected? Figuring out how to fill the gaps that are inherent within the security industry right now of there's just not enough bodies to fill all the jobs and build all of the security that needs to be built and maintain those things. That's going to be a whole new ball game that tech has to figure out and it's going to take a lot of manpower to make sure that we can protect people and protect the things that are most important to them, and even just protect those communities, too. Make sure that those communities can continue to thrive and also, be carefully moderated and curated so that there is safety for people to interact; that there is less bullying happening online, that there is less hate crimes that are being perpetuated online. Creating safe spaces for people and providing agency for them online is a whole new ball game when we're not even really that great at doing so in real life, in-person. There are a lot of groups that are going to have to fight harder to be heard, to be seen, to feel safe, and I think that's just an ongoing thing that we need to work at being better at. ARTY: So we need ways to improve the connectivity community stuff and then also, need ways as we do those things to create safety in our communities. DANIELLE: Absolutely. MANDY: Yeah, we just had a really great discussion with Eva PenzeyMoog about two episodes ago. She wrote the book Design for Safety and it was an excellent, excellent conversation about ways that as designers and engineers, we should be building our infrastructure safe from the beginning and not just going back – [overtalk] DANIELLE: Yeah. MANDY: And doing it after the fact, but realizing who the most vulnerable people are and protecting them from the get-go. DANIELLE: Yeah, absolutely. I think that's actually something that my company works really hard to do while we're designing our curriculum products is designing from the most vulnerable within our communities and using that as a starting point for how we build things and how we continue to maintain them. Because if you can keep the folks that are most vulnerable in mind, more people are actually going to be allowed to be safe, allowed to have agency, and allowed to grow. It's a far more inclusive space when we can think about the folks that don't always have access, or don't always have safety, or don't always have agency and designing with those people in mind first. MANDY: And that's how we'll end up filling all these empty seats right now that are available in tech – [overtalk] DANIELLE: Exactly. MANDY: Is by not eliminating these people, designing a safe environment from the start, and attracting different kinds of people into tech because tech needs more diversity. DANIELLE: Tech needs more diversity. Yeah, absolutely and I think that's one of the reasons why I keep doing Code School Q&A is because I want to see more people that look like me in tech. I want to see more people that don't look like me in tech. I'm very excited to bring as many people to the table as possible because I think that's when we also get the most creative and innovative. When more tool sets are brought to the table, more diverse experiences are brought to the table, we build far more robust systems, products, and things just get better when we have more differences from which to pull and more experiences from which to learn. MANDY: As we said in the beginning, you're a fairly new developer. So I wanted to ask you the question: what was one thing you wish you knew, that you know now, that you would have known back then? If you could give Danielle advice a year ago, what advice would that have been? DANIELLE: I think that advice would have been to start actually working on technical things sooner; to start digging into the educational materials that were provided for me for free before I ever started school. I think that actually digging into those materials and having the courage to not just wait until I was in a classroom setting to be able to interact with coding languages and learning how to program, I would have had such a less fraught time getting through school and giving myself the opportunity to get a bit of a head start and more of a foundation before just diving in head first and hoping that I kept my head above water. But I think also, again, leaning into community and not being afraid to ask for help, not being afraid to advocate for myself because it took me a good 2 and a half months before a really felt like I could speak up and say what I needed. That's 2 months of time that I could have been getting more of what I needed, getting more help learning faster and more efficiently, and just being less miserable in the early stages of learning and entirely new skillsets. So don't be afraid to ask for help. Don't be afraid to advocate for yourself. I think especially as a woman coming into a technical space, there is some extra fears of not looking like I could do this, or not feeling like I belonged not knowing what I was doing. But the thing to remember was that nobody knew what they were doing; we were all figuring it out together in that school program. Being the one to be like, “Hold up, this is not making any sense to me. Can we start this over again? Can we dig into what's happening here?” Often times, other people were like, “Oh, I'm so grateful you said something because I also don't know what's going on.” MANDY: Well, with that, I think that's an amazing thing to end on and we can move over to reflections, which I can go and start off with right away is that's the secret. Like, nobody knows what we're doing in tech. DANIELLE: [laughs] Nobody knows, no. [laughs] MANDY: Nobody knows. DANIELLE: Nobody knows yet. MANDY: That's the secret. Ask questions. Lean on your community. There are so many people out there. I know you mentioned tech Twitter, #techTwitter. There are so many nice amazing people that will have your back if you just put those questions out there and even say, “Hey, tech twitter, anybody free? Do you want to pair?” They'll be like, “Yeah, let's hop on for an hour, or two,” and especially right now is when people aren't really doing much again. [chuckles] People are out there. So again, it's a secret. Nobody knows. DANIELLE: [laughs] Yeah. I think I am totally on board with your reflections for the day lean into community and don't be afraid to ask questions. I think it's so important to know that tech needs you. Whoever you are, tech needs you and whatever valuable skillset you bring to the table, whatever diverse experiences you bring to the table, it's needed. You need more people that aren't traditional and whatever that looks like. There is space and there is need for you. I think come and ask your questions at Code School on Wednesdays. We need generally every Wednesday, 7:00 PM Pacific time. We are happy to answer your questions and help connect you to the people if we don't know answers because none of us totally know the right answer most of the time. MANDY: And how can people do that work? What's the URL? DANIELLE: Yeah. Come visit us at twitch.tv/thejonanshow. We also have Code School Q&A is participating in Oktoberfest, too. So you can find us on GitHub by looking up the Oktoberfest hashtag tag and you can find us on Twitter at Code School Q&A as well. MANDY: Awesome. ARTY: I just wanted to add that a little bit with lean into community, I was thinking about Mandy, when you were mentioning your story, when I was learning electron new technology I didn't know. I had this code base that I had to learn. I didn't know what was going on, I was frustrated, I couldn't get anything working, and then I tweeted and asked for someone to pair with me. Lo and behold, some random person from the internet was like, “Sure! I'd be happy to help! Let's meet up air on this,” and I managed to get over the major hurdles I had with getting my environment to set up and getting unstuck, figured out how to run the debugging tools, and all those things really happened as a consequence of nothing afraid to reach out. Even when you might feel like you're struggling with these things alone, there really is a community out there and people that are willing to jump in and help and I think that's really great cool thing. MANDY: All right, well with that, I think we're pretty set to wrap up. If you want to join us you are in Slack. Danielle will receive an invitation to join us as well in our Slack community. It is a Patreon where you can fudge to support us monetarily on a monthly basis. However, if you're not comfortable with that, or do not want to, you can DM anyone of the panelists and we will get you in there for free. So with that, I want to thank you, Danielle, for coming on the show. DANIELLE: Thanks so much for having me for a great conversation. MANDY: Awesome, and we'll see everyone next week. Special Guest: Danielle Thompson.
The Stock Whisperer speaks on why should you never ask when should you sell out of a stock. He talks about the importance of being true to your trading style and helps provides reasoning behind all the over trading that is going on this month. This episode is for educational and informational use only and is not intended to provide any professional advice. For topic requests, questions, or if you would like to be a guest send an email to firstname.lastname@example.org. --- Support this podcast: https://anchor.fm/its-just-pennies/support
(01:47) Figuring out the best place to get drunk that isn't at your house or the bar (35:41) The Professor joins to discuss and remember Escalade The Coldest Podcast in the Midwest Buy our merchandise: http://ohhyoubetcha.com/collections/products Facebook: http://facebook.com/ohhyoubetcha Instagram: http://instagram.com/ohhyoubetcha Twitter: https://twitter.com/ohhyoubetcha
Us moms often feel guilty for the anger we project unto our kids. And yet, we find it difficult to stop ourselves from blowing up our frequent anger. The good thing is that we can solve this anger problem by just having a few different skills that we can quickly implement (especially in the midst of feeling that anger rises up.) Join me and Jessie to know these cool tips on dealing with our mom anger! Other life-changing lessons in this episode… Figuring out the difference between postpartum rage and simple mom rage Quick anger solutions to avoid lashing out Tips to effectively ‘trial-and-error' in parenting How gratitude helps combat anger Dealing with your child's anger towards you Don't forget to subscribe so you never miss out! And let's build a community of rising moms by sharing it with a friend too! Head over to www.renaefieck.com/podcast/momanger to tune into the whole episode!
E130: After speaking with so many people from so many places it's great to speak to another creative near my home again but when you hear his story you'll hear many places far away from it. On this episode we speak with author, hasher, and paintball aficionado Dave Norman. We speak on creating an income from what you love starting as kid by adding value and understanding where and how the money moves in the business to place yourself in it. We talk on traveling and taking an opportunity when it comes to you instead of letting it pass by. How cities become really cool from art then because of that exact creation become too expensive for artists to live in like many other unfortunate cycles. Great episode for authors, writers, travelers, and of course creatives trying to make a living doing what they love. In This Episode We Cover Getting into writing as a job How to pitch articles Figuring out how to make a living off your craft Creating the gig Add value Seeing how it works and finding a way to get involved Wear a cup Take the ride Taking the opportunity as it happens City gentrification and population movements in the art community Say yes Quotes “What's happening here, you have these mentors, they say this where money is moving, this is what's adding value, these are the dollar signs of what's happening. You saw this is how it works, this is where they are adding value. These are what I'll do to join those and bring something to the community as well!” - Host Dave Swillum “There's a clear but not easily defined line between being stubborn and good self advocacy.” - David Norman “If you bought the ticket, take the ride, ride it till the end as long as it's ethical to others, who cares what others think.” - David Norman Resources Noted In This Podcast Find a mentor anywhere you have done a lot of growth and learning and ask them to hang out then learn from them. Dave Norman's Links Website www.DaveThinksTooMuch.com Facebook https://www.facebook.com/theauthordavenorman/ Dave's Books Following Josh https://amzn.to/3BDtvOM White River Junctions https://amzn.to/3Fx4KpX Email: email@example.com Waking Up From Work Podcast Links IG / Tik Tok / Clubhouse / Twitter / HiHo Follow & DM Me! @davewakeup Merch To Support Us! https://wakeup.itemorder.com/sale?fbclid=IwAR30nyVXdpFaax0mN0CRcC_mVjNzafbMo0spds82eoG-GMo01HG6Uq0dvzw Patreon (If you want to support the show check out our sweet offers for you) https://www.patreon.com/wakingupfromwork Facebook Community to connect to creatives https://www.facebook.com/groups/wakingupfromwork/about/ Email firstname.lastname@example.org Youtube Channel & Series https://www.youtube.com/channel/UCJeddF25VuWn8Eg3Fhy13fQ?view_as=subscriber For audio advice and more in depth music content from Dave www.crawlspaceaudio.com Dave's Indie Band Broadwing https://distrokid.com/hyperfollow/broadwing/tennessee
If you're unhappy with your schedule and don't know what to do about it, listen to this quick episode that will give you the courage to manage your calendar planning with joy and feel great. It will enlighten your heart and soul to feel your feelings right now. Tune in to this kind of episode with Charity Majors that will help you decide on your goals and help you feel free with your actions and schedule with business, travel, studies, and adventure in life. Key Takeaway: What do you feel when you establish and accomplish something that you plan Taking a little bit higher perspective on your feelings that you want to feel How can you manage your schedule for your calendar adventure What are some other ways that make you feel free towards your goal Figuring out some of the key feelings that you love to feel What can you do today that makes you feel free Links: ------------------------------- If you want to share your story on the "Meant For More Podcast," text the word "MOMENT" to 833-231-8098 to submit your story and have Charity read it on the podcast and give you a shoutout! Text Charity the word "DEVO" to 833-231-8098 for 5 FREE texted daily devotionals with her new devotional card deck. Grab Charity's DevoDeck by going to DevoDeck.com Be sure to visit my website at CharityMajors.com And come hang out with me on social media - @CharityMajors on Instagram and Charity Majors on Facebook. https://www.instagram.com/charitymajors/ https://www.facebook.com/CharityMajorsFanPage/ Join my FREE FB Group: http://www.charitymajors.com/meantformoretribe I look forward to connecting with you! xoxo - Charity Terms & Conditions ----------------------------------------------------- ***If you are feeling STRESSED and are struggling with anxiety, please download Charity's FREE "Reduce Stress Guided Meditation" - http://charitymajors.com/reducestress ***If you desire to place your identity on a firm foundation, grab Charity's "DevoDeck" - a deck of devotional cards, rooted in the identity of who and whose you are. Go to http://devodeck.com/ Grab your copy of my book (and #1 New Release), "Meant For More; Igniting Your Purpose In a World That Tries to Dim Your Light... go to http://book.wearemeantformore.com/ today! ==============================
Topics Discussed: Finding Your Freight Broker Niche Biggest mistakes when starting your broker business Figuring out your freight broker niche using these categories: Equipment Products, industry, or vertical Geography Hybrid model Timestamps: [00:08] The biggest mistake when starting your broker business is not finding a niche. Time spent chasing different kinds of freight is time lost finding freights in your niche; jack of all trades and master of none equals failure in this business. [00:57] One of the categories to consider when finding your niche is focusing on equipment; vans, flatbed freight, refrigerator trailers. [01:30] Focusing on products, industry, or verticals like steel, plastic, and different bottled products. [01:52] Geography is another option; you can focus on your state's outbound freight or cross borders freight. [03:04] Find your niche before chasing different freight ---------------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect w/ Dennis & Learn More! Connect with me on LinkedIn Learn to Become A Freight Broker/Agent in 30 Days or Less! Watch Freight Broker Training Videos FREE
In July of 2020 I released an episode with Devin Dabney in which we discussed a podcast idea he'd been mulling over for quite some time. A podcast that would look at social issues within the climbing community from a variety of perspectives. Much of the feedback around that episode was that people wanted to hear more from Devin. He needed to do that podcast. Fast forward a little over a year, and The American Climbing Project has just dropped Episode 3, Now That's What I Call Racism. Devin is one of the most thoughtful humans I know. Not to mention WILDLY creative. It's been my absolute pleasure to give advice where needed and get a front row seat to watch him grow. Plus, I get to collaborate with him regularly, which pretty much means I'm winning. If you haven't listed to The American Climbing Project, go do it. If you haven't read their blog, then DEFINITELY go do that. It's an educational treasure trove. Devin and Rob do a spectacular job of teaming up to make something really special. Something this community needs. You can find Devin and The American Climbing Project at https://www.americanclimbingproject.com/ You can find them on Instagram at https://www.instagram.com/americanclimbingproject You can find us at www.powercompanyclimbing.com You can support the podcast at www.patreon.com/powercompanypodcast We are a proud member of the Plug Tone Audio Collective along with The American Climbing Project and Sends and Suffers. We don't tweet. We scream like eagles.
We all have our reasons why we are barely surviving and our guest Dawn Gaden, Founder of Mind & Body Counseling & Coaching, is not different. She lost her job, was diagnosed with cancer, had babies, had just got a new house only to realize Oh, God, are we gonna lose this new house? But she is a living testament and proponent to "You find a way!" Sometimes in life you just gotta figure it out, and the reward will be creating a life of thriving.
Welcome back to Don't Retire... Graduate! Our guest on today's episode is a money coach and mental health blogger who is joining us for a very special episode in honor of World Mental Health Day. Chloe Daniels of Clo Bare Money Coach goes deep into her own struggles with mental health and how it has helped her find her voice and grow her platform at the intersection of money and mental health. In this episode we'll talk about: • How Chloe's transparency with her mental health struggles grew into a virtual community • How therapy and writing helped her overcome her battles with eating disorders and PTSD • Why people don't talk about their struggles with money and want to seem like they're the Joneses you should be keeping up with • How Chloe paid off $70,000 in debt and amassed $200,000 in savings in a short period of time • How to set a budget that aligns with your values • Failing at a budget and continuing to work at it instead of quitting • Figuring out why you're spending money where you're spending it so you can connect with your spending • Finding the right method to keep yourself accountable and connected to your budget • Stepping away from the “shoulds” and focusing on the “why” • Looking at the anxieties and fears around money and getting to the root of it • The difference between good and bad financial advisors, and why you should always ask potential advisors if they're fiduciaries • How a financial coach and a financial advisor can help you simultaneously Chloe, aka Clo Bare Money Coach, saved more than $200k for retirement in a little over 2 years, and now she's teaching others how to do the same. In the last year, she's coached over 300 people on how to money. She started as a mental health blogger in 2017, and brings her mental health expertise into her financial coaching, focusing on providing people with a human-centric approach to managing their money. Links: https://brotmanmedia.com/season-4-episode-3-happiness-abundance-and-freedom-changing-your-mindset-to-improve-your-life/ www.clobare.com
Brandon Lee Gowton and RJ Ochoa recap the Eagles, Cowboys, Giants and Washington Football team's Week 4 action and discuss each teams current standings in the division. Learn more about your ad choices. Visit podcastchoices.com/adchoices
There was only one team in the NFC East who didn't win in Week 5, but this division is looking like it is absolutely going to go in favor of the Dallas Cowboys. Do Washington and New York look better than we thought, though? Check out the latest episode of the NFC East Mixtape as RJ Ochoa (@rjochoa) and Brandon Gowton (@BrandonGowton) discuss. *This episode was recorded before the Dallas Cowboys released Jaylon Smith* Learn more about your ad choices. Visit podcastchoices.com/adchoices
For most couples, their 401(k)s are an important part of their retirement plans. Learn how you can avoid making big mistakes and make the most out of your 401(k)! Making the Most of Your 401(k) It's just there's a huge information overload and it's easy to get caught in the mess and not be sure how to actually do it. Today we're going to give you a leg up. Usually during this time of year, I pull in the experts like certified financial planners where we dive into the nitty gritty details of the different benefits and options that may be available. I'm grateful for those experts who took the time to share some of their knowledge and will have those episodes up on the homepage so you can listen to them because much of it is still incredibly helpful. Today, I'm doing what I did last week, which is to go over those FAQs that typically come up. Again, these questions are the ones I see on my side, from discussing through the newsletter, in the Facebook group Thriving Families, or those Google searches. In this episode we're discussing: The biggest mistakes couples make with their 401(k)s Figuring out how much you need to contribute What to do with your 401(k) at your old job Are you ready? Let's get started! Resources for Smarter Investing If you want to learn more about investing and staying on top of your money, here are some resources to check out: Best Budget and Money Apps: Personal Capital, Tiller, Mint Free 401(k) Analysis: blooom Grow Your Stash Faster: High Yield Savings with CiT Bank Jumpstart Your Marriage and Your Money Best Budget and Money Apps: Personal Capital, Tiller, Mint Free 401(k) Analysis: blooom Grow Your Stash Faster: High Yield Savings with CiT Bank Jumpstart Your Marriage and Your Money How to Start Investing: A Simple Guide for Busy Couples How to Maximize Your Retirement with Your 401(k)s How Much Should We Contribute to Our 401(k)? Master Your 401(k): Optimizing Your Investments Join Our Thriving Families Community on Facebook Capitalize: 401(k) Rollovers made easy Thank You to Our Sponsor Coastal! Support for this podcast comes from Coastal Credit Union! If you're living in the Raleigh Durham area and looking to bank better, come check out Coastal today. We've been Coastal members for a few years have been happy with their services. Did you know that Coastal offers a Health Savings Account? If you have a high deductible health plan, you need to take advantage of an HSA. Find out more about what Coastal offers here! Support the Podcast! Thank you so much for listening to the podcast! If you enjoyed this episode and found it helpful, here are some ways to support it. Spread the word! If you enjoyed this episode and think it can help a buddy get on the path to dumping debt and become financially free, please share. Leave a review. Honest feedback and reviews make a big difference and gets the word out about the podcast. Leave your rating and review on Apple Podcasts. Grab a copy of Jumpstart Your Marriage and Your Money. My book is designed for a busy couple to set up their finances in 4 weeks. Get tips and tools that have worked for other couples on their journey of building their marriage and wealth together!
In this episode, John talks with Lauren Davis - personal branding and experiential marketing consultant for thought leaders, entrepreneurs, and live events, host of the Real Personal Branding Podcast, owner of Culture Shock (record store & boutique). Listen to this episode to learn more: [00:39] - About Lauren [03:12] - How they retain the magic of the record store [05:44] - Lauren's backstory [10:14] - Her experience of creating something from nothing [14:46] - Giving directions to a graphic designer without overly capping their creativity [17:29] - Building the visual aspects of your branding [22:06] - Marketing/branding tips for social media [26:00] - What Lauren shows in her brand personality [27:29] - Tips on designing your feed [28:50] - A cheat sheet for high engaging posts for personal brands [30:34] - Lauren's ideal client [32:08] - Figuring out which direction to take your brand [35:31] - Knowing who you're serving [37:24] - The reason John is doing this podcast [40:09] - About Lauren's podcast [45:29] - How Lauren improves her significant relationships NOTABLE QUOTES: “Your brand personality should match what you are putting forth visually.” “People cannot like and trust you if they don't know you.” “People are never going to like you if you're always posting about your brand on social media. If you're posting about your brand from Monday to Friday, then on weekends people should have the opportunity to see something about you.” “Before starting a business you should know who you're serving, and why you're doing what you're doing.” “There's much more to a business than just the profit and loss margin.” “We are all human beings and we're all building our businesses and working hard at the thing we call life.” “Nobody is better than anyone else, nobody is higher up than anyone else.” “Successful people are also still being challenged every day.” “The real way of building relationships with people is to build relationships without expectation of ever receiving something in return.” “You don't have to be friends with somebody because everyone else is friends with them.” “Build relationships with people who feel aligned to you without expectation of anything in return.” A TIP BY LAUREN: “When it comes to designing your feed, focus less on how perfect it looks, and more on what information people are getting from it at the moment that they are coming to your page for the first time and making a split-second decision about whether they're going to stay connected with you or not.” BOOK MENTIONED: The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level - by Gay Hendricks (https://tinyurl.com/TheBigLeapBook) USEFUL LINKS: https://laurendaviscreative.com/ https://cultureshockshop.com https://www.facebook.com/laurenvanags https://www.instagram.com/ldaviscreative https://www.linkedin.com/in/ldaviscreative https://twitter.com/LaurenEVDavis https://tinyurl.com/RealPersonalBrandingPodcast CONNECT WITH JOHN Website - https://thejohnhulen.com Clubhouse - https://www.joinclubhouse.com/@johnhulen Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen Twitter - https://www.twitter.com/johnhulen LinkedIn - https://www.linkedin.com/in/johnhulen YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA EPISODE CREDITS Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/ Outro music provided by Jeff Scheetz - https://jeffscheetz.com/
Tune in every Monday at 2:20pm for Mike Sando's weekly visit talking all things NFL as we look around the league at the Sunday in the rearview mirror. Mike's visit is brought to you by Cascade Ice Sparkling water, a locally owned company in Everett WA. Need a caffeine kick without sugar, calories or carbs? Grab a 16 ounce can of Cascade Ice with 160mg of Organic Caffeine. If you don't want the Caffeine, Cascade Ice is also available in a 17.2 ounce bottle that is Caffeine, carb, sodium and Gluten free. You can find these great tasting Cascade Ice items at Grocery locations in the Puget Sound area.
Amplifying 1,000,000 Gen Z Voices With Sophie Beren Gen Z is the generation that comes after the Millennials and before Generation Alpha. Beginning birth years are the mid-to-late 1990s, and ending birth years are the early 2010s, according to researchers and popular media. Most Generation Z people are Generation X's offspring. Generation Z has been nicknamed "digital natives" because they are the first social generation to have grown up with access to the Internet and portable digital devices from an early age. Generation Z uses social media and other sites to strengthen and form new friendships. They interact with people they would not have met in the real world, and they become a tool for forming identities. The disadvantage of mobile gadgets for Generation Z is that they are less "face to face," and hence feel more lonely and excluded. Enter The Conversationalist. Sophie Beren is a unifyer from Wichita, Kansas. She is the founder and CEO of The Conversationalist, the go-to destination for amplifying Gen Z voices. From their website: "The Conversationalist is a non-partisan educational platform empowering the next generation to break out of their echo chambers, have difficult conversations, and unify together. Inheriting a world of polarization, our community of 15,000 young people is committed to unifying across differences through our Gen Z Talk Show, "POVz," our digital network on the Geneva app, and our text line. Sophie was recently named "25 Under 25" by Social Entrepreneur's Magazine and "21 Women Entrepreneurs to Watch in 2021." Her social impact journey began at the University of Pennsylvania, where she received her Bachelor's Degree in Communications and her Master's Degree in Nonprofit Leadership. Sophie is dedicated to breaking open echo chambers and unifying the world, one conversation at a time." TIME STAMPS: 4:22 Growing up Jewish in states with small Jewish communities 7:11 The Beren family's philanthropy tradition 9:23 Sophie's college experience and discovering an entrepreneurial path 12:09 Talking Broadway musicals 15:25 Sophie's experience at Penn 21:09 The creation of the Table Talk club at Penn and its outcomes 34:35 Figuring out what to do after Table Talk: creation of The Conversationalist 42:26 Why create a new platform for conversations instead of using existing social media? 46:28 What is The Conversationalist 51:18 How hate speech is moderated on the platform 53:59 Difference between left- and right-wing members on the platform 57:35 Shifting from non-profit to for-profit Connect with Sophie Beren: Website: https://www.sophieberen.com/ The Conversationalist: https://www.theconversationalist.com LinkedIn: https://www.linkedin.com/in/sophie-beren-5287b971/ Instagram: https://www.instagram.com/sophieberen/?hl=en Twitter: https://twitter.com/sophieberen?lang=en Connect with the show and with host Ari Koretzky: Instagram: https://www.instagram.com/jewsyoushouldknow Twitter: https://twitter.com/JewsUShouldKnow Facebook: https://www.facebook.com/jewsyoushouldknow Linkedin: https://www.linkedin.com/in/ari-koretzky-18b12217/
Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want FULL ACCESS to your dream customers? What if you didn't need permission from Facebook or Google to talk to your dream customers? On this episode, you'll learn... Why your email list should be your NUMBER ONE growth metric. How Russell made his first $70 by building an email list illegally. How to convert ANY website visitor into traffic that you OWN and never have to pay for again. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to our chance every day where we get to hangout and talk about traffic and funnels and all of the fun things. Excited to be with you guys here today. It's actually kind of cool be in this whole quarantine thing. Where outside everything looks normal and it's this weird, eerie feeling. But then inside we can hangout and be with our family, our friends, we can go live, we can share thoughts, ideas. I think this has been a really cool time for so many people to start sharpening their saw, and starting to get smarter and better about what they're doing and why their doing it and how they're doing it and all kind of stuff. So I'm excited to be here with you guys today. We're going to be talking more about traffic secrets. Today we're going to be covering the third type of traffic. Yesterday we talked about the first two types of traffic. Traffic that you control, traffic that you earned and then today we're talking about the third type, which is traffic that you... you guys know what it is? Traffic that you own. That's the best kind of traffic. So we're going to be going to that in here a few seconds. But while we're waiting for everybody to jump on and get here, I want to make sure you guys know that we're in the middle of the traffic series book launch, which is kind of fun. We've been selling books like crazy. This is the highest numbering funnel we've done so far. So for my funnel hackers, if you're going through the funnel make sure to buy slowly and watch the process and see what's happening and why it's happening because it's doing really, really well. You can go to trafficsecrets.com. This is it right here. There's the video. In fact, you watch the video, I'm very proud of the video, hopefully you'll learn some stuff just from watching that. You can see the offers, you can buy the book for free, just cover shipping and handling, it's 9.95 shipping in the U.S., a little bit more internationally, but you can go get that there. Scroll down you can see the sales pitch. This is a chance, look at what I'm doing, you guys. I spent two years writing the book and about the same amount of time brainstorming this funnel and getting it live and ready. It is over 20,000 books sold and it's kept a $63 average cart value, which is insane. Especially knowing that a lot of you guys are my funnel hackers. You're like, "I bough the book six times. I want to get everybody's bonuses." With that said, to be able to keep the average cart value that high I would say the real average cart value, if I were to pull out all the duplicates, the average is probably 80 plus dollars, which is insane. Most book funnels are 20 to 30 bucks max. The funnels are awesome, so make sure to go watch it, buy slowly, learn some stuff while you're doing it. You just go to trafficsecrets.com. For those of you that are extra bored, especially if you're bored with your kids, right here is funnelflix.com. And if you go to funnelflix.com, you can get a free premiere week. Which basically you go in there, and you get a bunch of video for free. Including the very first one, which is from, I don't know if you can see it right there, that is Frank Kern... this is Frank Kern right here. He spoke at Funnel Hacking Live. Nobody knew he was coming, we kept it a surprise and he came out and people lost their mind. Frank is one of the original OGs. When I was learning internet marketing, Frank was one of the dudes teaching it. You can actually go and literally go watch his presentation online for free, bunch of other ones as well. Julius, I hear he's got 5,000,000 followers on Instagram. He walks you how he does it, how he did it. You get that one for free. You get one from me for free. Anyway if you go to funnelflix.com you get Funnel Flix premiere week for free. Then if you go over here to trafficsecrets.com, you get Traffic Secrets for free. So anyway, that's what's happening. All right with that said, you guys, we got a full audience between Instagram we're about 160 people, Facebook we're at 155-ish, so we've got 300 people here. We can start this party and get started and it should be fun. Lionel said, "I think I found my ADD community." Yes, welcome to the ADD-nis. All right. Okay, so today we're talking again about Traffic Secrets. If you don't have your free copy of the book, go to trafficsecrets.com. And this is the box set with all the books. If you don't know anything about me, these are the books I've written. Dotcom Secrets is the first book. This is the new updated hardbound version. This is Expert Secrets is the second book. And Traffic Seekers is the third and final book in the trilogy. And Unlock the Secrets is this amazing workbook that goes with all of these books here. It's kind of fun. Anyhoo, let me pull out book number one. All right, the Traffic Secrets book. So here we go, Traffic Secrets. Today we're going to be going into one of the secrets. Brian saying, "How do you get the box set?" The box set is not for sale right now unless after you get the Traffic Secrets book the upsale may or may not be the box set. This is all pre-order, these aren't shipped till May 5th. But the audio books are available today. I spent three days in the studio reading the Traffic Secrets book. It's a seven hour audio, you can go and get that. It's for the order form bump. You can grab that, plug it in and start listening, which is kind of cool. Also, we've got the audio books of the Dotcom Expert Secrets new update as well as part of the sales funnel. If you go through the funnel, you'll see all the cool stuff. So you just got to go to trafficsecrets.com and slowly today go through the funnel and have some fun with it. Reesio said, "How is my quarantine?" It's been good. We're having a good time. I think I'm driving my kids crazy sometimes, they're driving me crazy sometimes, but as a whole, we're doing really good. Thank you for asking. All right, hope you guys are all doing as well, good as well. My job for the next 25 minutes or so is to entertain you, get you excited, inspire you, open your mind to how to get traffic. What you do with traffic, how it all works. I've been doing these live on Instagram and Facebook every day for the last two weeks, so if you missed any of them feel free to go back there. We may or may not also be launching a Traffic Secrets podcast that'll have the recordings of these too. That may be live in the next day or so, I'll let you guys know and then you can start listening in there as well, which will be kind of cool. All right, here we go, Traffic Secrets. So what we covered so far. Section number one is all about your dream customer. Secret One we figure out who's your dream customer. We talked about figuring out and understanding them at a deep level. Figuring out are they moving towards pleasure or away from pain? What's interesting in this market today, I think two weeks ago a majority of customers were moving towards pleasure. Which meant your ads, your advertising is all focused on grabbing people or trying to move towards pleasure. Over the last two weeks, people are in pain and they're now in a state where they're moving away from pain. Looking at that lens, most of our advertising and marketing should be shifting from speaking to them moving towards pleasure to speaking to them moving away from pain. So there's a little hint from Section number one. We also talked about the difference between a searcher and a scroller. What advertising networks people are searching, which ones they're scrolling and how you differentiate your ads and your landing pages and everything based on if they're a searcher or a scroller, the pros and the cons. That was all secret number one. Number two we talked about now you know who they are. Where are they hiding? Where are they congregating? We've got to find those pockets of our dream customers so we can go and target them. We also talked about then who's already congregated and who are our dream 100? And we built the list of our dream 100. After that, secret number three, we talked about hook story offer. How do we throw our hooks in the water to grab their attention and we tell the story to increase perceived value of what it is we're selling them and then how we make them an offer. And secret number four. Yesterday we talked about with your dream 100 how do you work your way in and how do you buy your way in? And that's what brings us today. Today we're talking about secret number five, which is traffic that you own. So I'm going to jump right there, we're going to go through that. This is the best type of traffic of all the types of traffic that are out there. So many things I have to gloss through because this book is super huge and I can't just cover every... make sure you still get the book and read it because there's so many things, like in here, just in the last chapter, I walk through five of our front end funnels. I'll show you the stats, numbers, every single funnel, how it works. I talk about how much you spend on traffic, how much on ads. I give you very detailed numbers. It's like six pages of the numbers of the funnel that you can get inside the book and look at and say, okay, here's the product. How much is it sold for? Here's the order form bump. Here's the commissions, the percentages, here's how it all worked. I breakdown every funnel in great detail. Those are all things I can't do on a live like this that you get inside the book. Okay. Secret number five, traffic that you own. So if you look at the image here, you can see here is the dream 100, right. If you've done this exercise with me over the last couple days, here's Facebook, here's all the people that have already congregated my dream customers on Facebook. Here's Instagram, here's a lot of people that have already congregated in my dream customers Instagram. On Facebook, on YouTube, on Google, we find those people, we have our dream 100 list. Now we're trying to figure out from yesterday how do I work my way in and how do I buy my way into these audiences, okay? Because that's where are traffic's already at, we're just trying to work out way and buy our way in into the audiences. And then from there, this is what this whole secret's about: Traffic v. Yield. So all the time we're getting traffic, our goal's not to get traffic to sell products, our goal is to get traffic where we're either getting traffic that we've earned or traffic we control and we're converting it into traffic that we own. That's the big secret, okay. So, for example, traffic that I earn. If I'm earning traffic, it means I'm going out and I'm working for it, right. I'm getting on podcast interviews, I'm doing Facebook lives with people. I'm getting somebody to promote my product for me. This is stuff I'm not paying for, but I'm earning it, I'm putting in the time and the energy and the effort, okay. Traffic I control is I go to Facebook, right. And I don't own Facebook ads, right? Mark Zuckerberg, he owns all that traffic on Facebook, but he allows me and you to go to him and say, "Hey, I want to control some of that traffic. I will pay you if you let me divert some of that traffic from Facebook over into my funnel," okay? It's the traffic you control. There's traffic that I earn, I'm working my way in. There's traffic that I control, where I'm buying my way in. Now the goal of both those traffic sources is not just to sell a product. This is where most people get it wrong. This is the very shortsightedness of almost all entrepreneurs. They're like, "Oh, cool, I bought traffic from Facebook. I'm going to sell my product." Yes, that's part of the goal, but the bigger goal, the overarching strategy is to convert traffic that you earn and traffic that you control into traffic that you own. When you own traffic, you own your own destiny, right? If Facebook shutdown tomorrow, I'd be okay because I have an email list of, I don't know, one and a half to almost 2,000,000 people. So I own that traffic. Any day I can wake up like, "I want to send traffic to this." I can send an email and, boom, traffic goes there. I launch a new book, I want to send traffic here. Because I own that traffic, I own this ball of traffic, I can send it to this page or this page or that page. I can send it wherever I want because I own that traffic, okay? So all the other things I'm doing, all the other exercises of buying ads and working my way into doing podcast interviews and all those things, the only goal of those things is to convert the traffic that I'm controlling and then buying, or that I'm earning and controlling, into traffic that I own, because then I control my own destiny. For me, for the last few years, I've been working on that. For the last decade and a half I've been building my list, building my following, it's traffic that I own now. Even if Facebook disappears, if Google goes away tomorrow, I'm still going to be in business because I own traffic, okay? And that's the mindset shift of what you guys are all having, that you need to understand that you want to be able to own that traffic, okay? So that's what this whole secret's about, owning traffic. When I first kind of started understanding this, let's see... When I first started understanding this, it was back early in my journey. One of my first mentors was a guy named Mark Joiner. Some of you guys know Mark, he's amazing. He's the one who kept telling me, "Russ, we have to focus on building a list, building a list, that's the secret to internet marketing. Building a list, building a list." And I remember at the time there were all these people that were doing different ways to make money. And I was so grateful that my first mentor told me, "You have to build lists, you have to build lists," because that thing has saved me now for a decade and a half. During the ups and downs of the trials of my business and the safe parts of my business. Having a list has helped me to endure. The people who have email lists right now, are the ones who are going to thrive during this whole crazy recession and depression, whatever ends up happening. I don't even know what's going to happen. But those people are surviving because they're prepared for that, right? It's very important to understand that. Let's see. There's so many things I could share with you guys. Just get the book and read it, it's so good! Anyway. Okay. Oh, there's a story in here, but the story's four pages long. Part of me wants to read it, and part of me is like if I read that I'd lose half of you guys. I'll tell you the gist of the story and I'll read one part of it. So this was the day that I learned about list-building, the day it really got sunk in my head. I was like, "Oh my gosh, I need an email list," right? In fact, I told this story yesterday on an interview with Jim Edwards, it was kind of fun. All right, when I first started learning about this whole game of internet marketing, I started hearing people talk about email list. I remember reading and article online and it was about... sometimes you hear about the gurus and they make $30,000 in a weekend and you think it's scam, right? And the guy's like, "No, it's not a scam. Let me explain how this whole thing works." And he explained, he said, "The gurus, whatever you want to call them, they have an email list of maybe 10,000 people, or 30, or a 100,000 people." He said, "All they do is an email out to a 100,000 people and if they send an email to a 100,000 people and they get 10,000 people who actually go and sign up for the thing," right. "Say you send an email to 100,000 people, 10,000 people open the email, 5,000 click through to the thing, and then 500 of those people actually buy the product and let's say it's a $20 product, you just made 10 grand or 30 grand, whatever the math is," right. And he's just like, "It's just a numbers game." He said, "The reason why these gurus make a ton of money is because they spent the last X amount of time building up these huge email lists, right, traffic that they own." And when I read that I was like, "Oh my gosh," it was the epiphany and all of a sudden I understood." I was like, "I need my own email list." I didn't know how to get an email list. So the first thing I did was I jumped on Mr. Google. I said, "How do you get an email list?" And I started searching around and within a few minutes I found this website. I can't remember the domain exactly, I think it was spam for emailaddresses.com. I was like, "Sweet, that's what I need, spam for email addresses." So I went and there was some DVDs where you could buy a DVD with a 100,000 email addresses, one with 500,000, one with a 1,000,000. I'm like, "Well, if I'm going to get an email list, I want a 1,000,000." So I spent 70 bucks and bought a DVD with a million email addresses on it. I waited for it to get sent to me, I get this thing with 70,000,000 email addresses. I'm like, "I'm going to be rich." I'm doing the math in my head. Send an email to a 1,000,000 people, if I get a 100,000 to open, 10,000 to click, 5,000 to buy the thing times $20. If I could send an email every single day, I'm going to be rich. I'm doing the math in my head, I'm trying to explain to my wife, we'd just gotten married at the time. "You can literally quit your job tomorrow. We are going to be rich. I figured out the secret of internet marketing. This is going to be so easy." So I took this DVD, and back then the way we sent emails was different. It wasn't through an email auto responder, you had to buy desktop software. So I bought the software, I put it on my desktop and I uploaded the DVD with a 100,000,000 people's email addresses. I wrote an email and I remember that night, about to go to bed. And you have to remember this was almost 15 years ago. It was, no, probably 16-17 years ago. Anyway, it was before we have high speed internet, before we had cell phones, things like that. If you remember the internet back then, usually you had one phone line and it was your phone or your modem. So I had to crawl under my desk, unplug the phone and plug in my modem, get online. I remember that night writing an email, clicking send and then telling my wife I was like, "We'll be rich by morning. You can literally quit your job tomorrow." And I remember sitting there watching the email software, boom, one email sent, two emails sent, three, four. I'm like, "Oh, this is amazing!" I go to bed that night and I'm like a kid at Christmas time, laying there in bed thinking about it. Every couple of hours I get out of bed and run in, move the mouse to get my screensaver off and 600 sent, 800 sent, 2000 sent. I'm just freaking out, right? So finally the next morning I wake up, my wife's getting ready for work, I'm getting ready for school. And I sneak back in the room where the computer's at, I look at it. And overnight we'd sent, I think we'd sent 6500 emails or something like that during the night. And I was like, "Dang it, I thought I was going to send a million overnight. It's going way slower than I thought." Then Colette was like, "I need to use the phone." I'm like, "You have to use the phone? You don't understand, we're printing cash right now, we cannot use the phone." She's like, "I have to use the phone. I have to call someone at work." So I crawl under the desk, I go and unplug the modem, I plug back in the phone and as soon as I plug it in, I'm still under the desk, I hear the phone ring, brrg. I get out, I pick up the phone and on the other end was my internet service provider yelling at me and screaming at me and cursing me out. Telling me how many spam complaints that they got in the last four or five hours. They're shutting me down and they're going to potentially file a lawsuit and all this stuff. I just like, oh, crap, and I totally freaked out. Finally, the guy hangs up on me, shuts off my internet. I hang up the phone and Colette's like, "Who's that on the phone?" I'm like, "Uh, nobody. Oh, and by the way, please don't quit today. Just wait it out a couple days." She kind of laughs at me. Anyway, she goes to work and that day I'm kind of bummed out. I'm licking my wounds and I go and I put my backpack on and I'm walking to school. I get to school and I'm super bummed out because I lost internet. I can't even check my email, I've no internet right now. I go into the computer lab at school and I check my emails. I said I felt like, "I wonder if anybody bought anything?" So I logged into my PayPal account like I did many times prior, and every time I logged into PayPal in the past, there's always a big zero on top. How much money did you make? Zero dollars. I'm like, "Ah." And I logged in this time and guess what? It didn't say zero. First time ever, it said 70. I was like, "What?" I was like, "I made 70 bucks." The way I did it apparently was illegal, but I did it, I made 70 bucks. This actually works! And it was the proof I needed. This whole thing actually works. This whole idea of having a list works. I did it the wrong way, but there's got to be a right way to do this. So it started me on this journey of I have to figure out the legitimate way to build the email list because other people are doing it. I got a little taste of it, I made 70 bucks the wrong way so I got to figure out the right way. So I started this journey of I have to learn how to build a list, have to learn how to build the list. That became my obsession for the next decade of my life and it's still an obsession today, which is why I have a big email list, because I focus on it. In fact, every single day we have a company-wide meeting. We call it the Click Funnels Pulse Meeting. And one of the stats we share every single day is how many people joined our list yesterday? That's the number we're looking at. It's a metric, it's a KPI in our company. How many people today joined your list? It was interesting for all of you guys who are watching this, if you're not looking at that metric daily, your list probably isn't growing. I've seen some people who have a business, they'll grow a list and they get 10,000, 20,000, 30,000 people on the list and then they stop and go, "Oh, I got a list." And they send emails to the list and they're making money so their fine. But what happens is that list will start to atrophy over time, get smaller, smaller and eventually your business just disappears and dies. Your focus point is you need to consistently, continually always be building your list. That should be the number one metric. You wake up every morning, how many people joined my list yesterday? How many joined yesterday? I remember the first time I got that, one of my friends, Dagen Smith, he told me that. He asked me, "How many people a day join your email list?" I'm like, "I don't know." He's like, "You don't know that number?" "I mean people are joining, but I don't look at that." He's like, "Dude, what you watch, what you measure grows." And so I was like, "Okay. I'm going to start looking it." I started looking at it. I remember at the time there's probably 60-70 people a day joining my list, and so I started watching it. And what's crazy is I started looking at the numbers every single day, it started making me upset in my head. "Ah, only 70 people." Then your subconscious mind starts looking for ways. "Well, how do I make this bigger? How do I make it bigger?" As I'm sitting there thinking how to make it bigger, new ideas pop in my head. Then I morph from 70 a day to 100 a day to a 150 a day, and 500 a day to a 1,000 a day, to 2,000 a day. And it became the focal point of my business. For all you guys, when you start getting this book, that's what I talk about. All the things you're doing, from traffic you control, the traffic you're buying, the traffic that you're earning, the goal of all that traffic is just to convert into traffic that you own, which is your list. Your list is the key. If you look at, "What's the biggest secret of the Russ Brunson's internet marketing?" Your list is the key. You need to be building your list. That's the big aha, okay? You have to understand that. All the things I'm doing, from Facebook live to videos, to podcast interviews, to buying ads, the goal of all the thing is to build my list. And the key metric, the KPI I look at every single day, the most important one of my business for me, is how many people today joined my list? Okay. So all you guys need to be focusing on that. That's the big thing. Someone said, "What software do you use?" I use this weird software called Click Funnels. Click Funnels builds my list, it does everything. All right. That's the big thing to understand. Okay. So there's my little tangent, the way to understand, it's the traffic that you own, okay? And I told you that story already. When I'm doing all this stuff, when I'm buying ads, when I'm earning traffic, the goal of both of those is to get into traffic that I own, right? So when I'm on a podcast interview, I'm doing a podcast and I'm earning traffic while I'm there and being interviewed. At the end of it what do I say? At the end of it I'm like, "Hey, by the way, I got this cool new book called Traffic Secrets. Go to trafficsecrets.com to get a free copy." People go to trafficsecrets.com, they click on the button, they put in their what? Email address. Then what happens? They join my list. Oh. That's the goal. If I do the podcast interviews, not just do an interview. I do an interview the interview's not like that's okay. Yeah, I want to sell copies of the book, but the only reason I'm trying to sell copies of the book is I want you on my email list because that's the game, okay? Hopefully, that helps you understand that. So all the traffic you're buying, all the traffic your earning is all going into one spot where you can build an email list because that's the secret of internet marketing. If you look at these, some of you guys have already seen this. This is one of my squeeze pages, okay. If you go to marketingsecrets.com/blackbook, this is one. This lead page alone has generated over 300,000 leads for me. 300,000 leads, okay, boom. This is where my book funnels. The goal of it is to get somebody to join the email list. I'm sending people from all these places to spots. You notice that every page I send somebody to, like right now I sent you to trafficsecrets.com. When you go there, guess what happens if you click on the button? You join my list. I send you to funnelsclick.com, you go there you get this free stuff or I give you this bait to go watch Frank Kern's presentation, Julius', and mine, right. It's four hours of free video, but what happens if you watch those videos? You give me your email address. Now you join my list. I'm working my way right now to you guys, right. We'll then buy ads to this video, which I'll be buying my way in, but the goal of all of them is to get you on my email list, right? I've been telling you you got two email lists today. That's my goal. I'm trying to convert all this traffic that I'm earning, right, I'm earning it, right. We've still got 160 viewers on Instagram, we got 185 in Facebook. We'll push these things live over the next two or three weeks. We'll probably get, I don't know, 50 to 100,000 people to watch this video. From that, hopefully, I'll get, I don't know, 20-30,000 people to join my list from it. That's why I'm doing these exercises, okay. That's why we do all this stuff. So I hope you guys understand that. Okay, one more thing I'll talk about list-building, just to give you guys some metrics to make this really tangible for you and then we'll wrap it for today. When I got started, I had one of my friends, who's actually Mike Filsaime, I love Mike. Mike told me, he said, "You should average, on average you should make at least one dollar per month, per name on your email list." And I didn't know if that was high or low. It's actually really low. You should make more than that, but this is a really good baseline, right? So what that means, let's say you got a 100 people on your email list. You should average one dollar per month, per name on your email list. So I got a 100 people on my email list, I should make at least a 100 bucks a month from those people. I got a 1,000 people on my email list, I should be making a 1,000 bucks a month. If I've got 50,000 people on my email list, I should make 50,000 a month and so on and so forth, right? And for you guys who are starting your business, you're growing your company, you're like, "How do I grow my company?" That's the big secret. How many people are on your email list right now? If I ask you and you're I don't know, then you don't have a business. You're goofing around, okay. Engagement on Instagram does not count as an email list, right? The goal of engagement on Instagram is to get people to go to your email list and join your list, right? That's the tangible business that we're in. I remember he told me that, I was like okay. So I started at that point, it was my very first product called Zip Brander and I had it top of my list. I started driving traffic to it. I remember the very first month I got 217 people. Isn't funny you remember some random numbers like that? 217 people joined my email list that very first month. In that month, I think I made $300 in sales. I was like, okay, that's a little more than a one dollar per name. I'm going to keep focusing. I took that money that I made, I reinvested it back into more traffic. I got more people in and in month number two I had 600 people on my list. That month I made like 800 bucks. I was like, uh. So I reinvested that 800 bucks back into ads, I kept doing it, and soon I got to 2,000 people on my list and 1500 people, then 2,000 people on my list. And that number stayed pretty sync. When I had 2,000 people on my list I was making a little over a two grand a month. When I had 5,000 people on my list, I made five grand a month. When I had a 100,000 people on my list I was making a 100 grand. Now I'm at over 1.7, 1.8 million people on my email list, we make more than that per month, right? So those numbers sync. And what's interesting is you get better at this game, you get better communicating with your audience, better making offers, better telling stories. All this I'm teaching you through these books that number will go up. You shouldn't just make a one dollar per name on your email list. You can make five dollars or $10. Sometimes I see local businesses where the list is small, they only have 800 people on their list, 500 people on their list. It's usually because of the relationship, because they're local they're able to make 10, 20, 30 bucks per name per email on their email list, okay? I want to give you that number as a metric. Because if some of you guys are like, "I need to retire." "I want to work from home," I want to do whatever, right? That's the number you should be looking at, right? If you're thinking I need to make six figures a year. Okay, if you had 10,000 people on your email list, you're averaging one dollar per month per name, that's 10 grand a month times 12 months, that's 120,000 a year. If you can focus, and get 10,000 people on your email list, based on the math, you should be making 120,000 bucks a year, your six figures a year. If you're like, I need to make five grand a month to survive, cool, you should be focusing on building a list of 5,000 people. You get a list of 5,000 people, you should, based on the math, if you do it okay, you should be making 5,000 grand a month. If you're I want to make a 1,000,000 bucks. I want to hit two comma club, cool. It's just a math game, right? That means if you want two comma club, you need to focus on getting a 100,000 people on your list, 100,000 people times 12 months is 1.2 million bucks a year. That's the game, you guys. That's what you've got to start to understand. The list is the secret. That's the metric, that's the thing we're all focusing on. So all this traffic stuff we're doing, as much fun as it is, like how do you Facebook ads, and Google ads, and do integration marketing? And how do you do growth hacking? All the things we're talking... as exciting as those things are, and they are, they're pretty amazing. The real secret, the real big aha, is that all the focus point of that is to turn it into traffic that you actually own. And I think tomorrow we're actually going to talk about followup funnels. I'm pretty sure. So tomorrow, we're going to talk about followup funnels. So followup funnels is like now someone's on my list, now what do I do with it? How do you make a dollar per name per month, Russell? Well, you do it by the followup funnel. This is the sequences and tomorrow we're going to go deep into that. But I'll give you guys a hint, just so you know. I was doing a... and I'll show this tomorrow, we'll go deep into this. I was looking at my front end funnels and we did a 30 day snapshot in a window. And in a 30 day window, for every dollar we made on one of our front end funnels, those are the funnels that buy ads too where I push stuff through like this. I'm buying my way, working my way, for every dollar I make in that front end funnel, we made $16.49 in the next 30 days through the followup funnels. These are the emails and messages that are sent to them over the next 30 days. So that's the big secret, you guys. So, again, I will share that with you guys tomorrow. If I can do nothing else, to drill into your brain, say the traffic secret to drill in your brain today, the most important thing you'll be focusing on is traffic that you own. How do you convert all the traffic you're earning, all the traffic you're buying into traffic that own? Because then when the storms come, and they're coming, you're feeling it right now. When the recession hits, when the depressions hit, when Facebook is shutdown by the government, when whatever. The platform you're on, the people are huge on buying and then buying got destroyed and then people have podcasts. Let's say the podcasts disappear. Who knows what it's going to be? But as long as you're focusing all your efforts on one thing, traffic that you own, you'll survive the hard times, okay? I've survived two collapses of the economy, excuse me, one big collapse of the economy, two collapses of my business. I've survived all these things because of one thing, and one thing alone: I have my email list. That's the big secret. You guys got that? That's the big secret. So always have to think about that today. In fact, that should be your goal right now, as you get off this thing, start thinking, okay, how big is my email list today? That's number one. If it's zero people, now's the time to start, okay. But look at it, how big is your email list, that's number one. Then number two, how many people per day are joining it, okay? Again, if that's zero, then that's the next thing, how do I get people every day to do it? Then number three, okay, how do I make that number bigger? What you measure grows. So if you start measuring it, it'll grow, or shrink if you're in weight loss, right? If you're measuring your waist every day, you don't want it to grow, but it'll shrink. But in business you want it to grow. So whatever you measure will grow. So every single day the number you should be looking for is how much did my list grow today? How many leads have I got today? That's what you got to start focusing on, okay. Help you guys to survive the storms or the craziness, that's just as important. So there you guys go. That is the Traffic Secret for today I'm going to share. We had a good turnout today. You guys must be bored out of your minds at home during the quarantine. So if you are, what I recommend doing right now... by the time we hangout tomorrow, you guys could listen to this entire book. Go to trafficsecrets.com, you can pre-order a hardbound copy of this book for free. They don't ship until May 5th though, but the order form bump is the audio book of this. If you get the audio book you can plug it into your ears and you could listen to it. It's seven hours of me reading the entire book, word-for-word. By this time tomorrow, you can have it done, we can get back to work. That's your challenge. While you're sitting around, go do it. Let's go. Trafficsecrets.com, get the hardbound book. There's also a whole bunch of amazing video bonuses you get. You get a presentation from Prince Ea who has over three billion views on Facebook. He does a presentation you get for free in there. Payne June talks about how he does his social media, presentation for me about traffic. A bunch of cool stuff you get for free in there. You just got to go get the book for free and then get the audio book you can start listening to today, if you want. Those who have been asking about how do you get the whole box set. The upsale flow you can get the box set in the upsale flow, so that's there as well. And then, you guys, after you've done that and you're like, "I need more stuff, Russ. I want to keep geeking out. I want to sharpen myself, want my brain to get bigger." Then just go to right here, funnelflix.com. Click Funnels has entered the streaming wars, we are trying to destroy Disney+ and Netflix and all the others. No, I'm just kidding. This is way better. But you guys get a free week at funnelsflix.com, it's called Free Premiere Week. You can go there. You put your email address in, click submit and you can get the first four presentations for free. First one's from my man Frank Kern. One of the original OGs in internet marketing. He's one of the dudes I was learning from when I got started. He did a secret presentation at Funnel Hacking Live. Nobody knew he was coming and when he came out on stage, they flipped out. Anyway, his presentation is there for free. You have funnelflix.com, put your email address in here, and then what happens? Oh, you joined my list! "What? Russ practices what he preaches! Oh, this is so crazy." You joined my email list, right? Boom, you watch Frank's presentation. Then, number two, you go right here, and you watch the presentation of Julius, who built an Instagram following of I think 5 or 6,000,000 people. He's a magician, his presentation was insane. His magic is awesome. Then over here you've got a presentation from me on your value ladder which is awesome. Anyway. So funnelflix.com, so trafficsecrets.com get your book. Funnelflix.com go geek out, you've got free premiere week over here, bunch of cool stuff. With that said, you guys, I appreciate you all hanging out. Tomorrow we'll be back. Tomorrow we're going to go into followup funnels, which will be a lot of fun. Yeah, it's going to be fun. Anyway, appreciate you guys. Thanks for hanging out today. If you got any value from this, please call me down below and let me know. If you're on Facebook watching this, please share it. That'd be awesome too. I don't know, can you share this on Instagram live? I don't really know how that works. But feel free to share this if you got any value, it'd mean the world to me. Thank you guys for hanging out, appreciate you all. And we'll see you guys all again tomorrow. Bye.
The Sew Much More Podcast is sponsored by; The Workroom Channel Scarlet Thread Consulting The WCAA The Curtains and Soft Furnishings Resource Library Merril Y Landis, LTD Angel's Distributing, LLC Trading Up Consulting, LLC National Upholstery Association Michelle Moldowan of C'est Jolie Designs styles inspiring spaces, makes houses feel like homes, and owns and operates a custom drapery workroom in Castle Rock, CO. She delights in walking alongside homeowners as they plan and execute home projects from minor changes to whole house remodeling, as well as designing and fabricating bespoke window treatments across the country. Using a design process carefully cultivated over 10 years in the industry, Michelle prides herself on listening carefully to homeowners to truly understand their lifestyle and design a space that not only meets theirs needs but tells their unique story. Michelle promises to have something on her Instagram account! Links and Resources; A Well Designed Business Podcast Elki's Roman Shade class Ann Johnson ripple fold Profit First by Mike Michalowicz Bible Footprints of a Pilgrim: The Life and Loves of Ruth Bell Graham Quickbooks and Minutes Matter Ghant charts for estimating Speed Pleating from Workroom Marketplace Döfix Quickbooks Merrill Y Landis Minutes Matter
The World Is Over, You Survived – The world ended, society, civilization, and the basic fabric of the land have shattered, and an enormous amount has been lost, including the knowledge of what actually happened. Figuring it out will involve traveling to the scattered fragments of the world, each of which has its own soundtrack. […]
Figuring out what you need for a tiny house can be really confusing. Returning guest, Isabell Nagel-Brice has been working with 475 Building Supply, a company that sells high-performance building materials. In this episode, Isabelle breaks down which materials will help your house breathe properly, ventilate well, prevent mold, and just be a healthy tiny house to live in. She shares the names of these various products and explains what exactly they do to make your tiny house a healthy tiny house.Full show notes and images at thetinyhouse.net/182In This Episode:What is Intello Plus and when is it applicable?Why is the Solitex Mento 1000 great for outdoor builds?How an air exchange system worksThermal bridging and condensation issuesCold climate? This is how to build your floorSpray foam vs vapor-open insulationHow much building science should you know before moving into a tiny house?Lessons learned from 5 years of tiny livingWhy these tiny house trends may not work for youThis Week's Sponsor: PrecisionTempPrecisionTemp is making one product to solve two issues that I know everyone deals with in a tiny house: running out of hot water and heating your tiny house. PrecisionTemp has made the amazing TwinTemp Junior propane tankless water heater, which provides unlimited hot water for your tiny house and hydronic heating. This means you get warm heated floors, so there are no cold spots. It's designed specifically for tiny houses and features whisper-quiet operation as well as high efficiency. If you want more information on how PrecisionTemp can help make living tiny easier and more comfortable visit precisiontemp.com. While you're there, use the coupon code THLP for $100 off the TwinTemp Junior plus free shipping.
Dan is joined by Yasmin Duale (@carmelodrama) from the Dishes & Dimes podcast to cannonball into all things Toronto Raptors in advance of the 2021-22 NBA season. They talk Pascal Siakam's health and role, Fred VanVleet's room for improvement, OG Anunoby emerging as a star, the center rotation, Goran Dragic's fit, fringe roster spots, Malachi Flynn's development, Scottie Barnes' rookie expectations, lineups and muuuuuch more! TIMESTAMPS⬇️
In this episode I share an excerpt from my journal about my feelings and perception of this chase for feeling that we've "arrived" in life. Realizing how this chase opens us up to stressors and pressures that distract us and throw us out of alignment. This alignment has caused me to feel deep feelings of resistance. I'm super optimistic about how leaning and embracing this resistance will be such a deep breakthrough for me. Figuring out life while embracing the unseen is more easier than forcing our way through life with our very limited intellect. What are your thoughts? _____ Want to work with me? Email: email@example.com Website: www.keyonaspeaks.com Instagram: https://instagram.com/coachkeyona Schedule services: https://beacons.page/coachkeyona/ --- Send in a voice message: https://anchor.fm/keyona-s-speaks/message
What's your priority when it comes to growing your business? Can you possibly maintain a healthy balance between your personal and business life? Curtis welcomes Jen Du Plessis to talk about her success story of building a business and having a life at the same time. Jen helps mortgage loan officers, business owners, and real estate agents who are overwhelmed, stressed out, and sabotaging their personal lives for the sake of their business to multiply results in record time and have the courage to say yes to their personal lives (which sometimes means saying no to clients). She shares the unique process she follows: the Referral Partner Strategy and how she networks and screens clients. Curtis's motto is that what you learn today and how you position yourself will determine your future financial well-being 5, 10, 20 years from today. To learn more about how to manage your wealth in a practical way, visit www.practicalwealthadvisors.com Links and Resources from this Episode www.practicalwealthadvisors.com Email Curtis for a free report - firstname.lastname@example.org Call his office - 610-622-3121 Connect with Jen Du Plessis https://www.jenduplessis.com/ https://businessboostermastermind.com/ https://podcasts.apple.com/us/podcast/success-to-significance-life-after-breaking-through/id1512731230 https://podcasts.apple.com/us/podcast/mortgage-lending-mastery/id954052959 Impact: Inspiring Motivational Powerful Acronyms for Cognitive Thinking Step into the Spotlight to Expand Your Influence and Attract the Right Clients Special Listener Gift Schedule a 15-Minute Call with Curtis Free Ebook Financial Planning Has Failed Show Notes Introducing the guest today: Jen Du Plessis. - 0:15 How Jen was able to build a business and have a life at the same time. - 1:18 Telling others: Live your legacy while building it. Work on purpose or purpose with passion. - 5:16 The first step in cracking the code: Clarity. Finding the why can be a challenge for people. - 7:37 Ask yourself: What are your core values? - 8:54 Make your life the steel and your business the rubber. - 12:30 Stop selling everything to everyone because you're selling nothing to no one. - 13:08 What's Referral Partner Strategy? - 19:44 Networking and Screening clients: Asking the four questions. - 27:55 Figuring out to what caliber you're willing to give yourself, your energy, and your time. - 31:39 Being a client advocate. - 34:22 Grouping clients: Figuring out if they are someone who can connect with Jen or if they'll give referrals. - 36:42 Live the life you want on your own terms. - 42:49 Where to find Jen? - 44:39 The Key: Move to a strategic partner piece. - 48:39 Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you're subscribed to the podcast so you get the latest episodes. Click here to subscribe with Apple Podcasts Click here to subscribe with Spotify Click here to subscribe with Stitcher Click here to subscribe with RSS
My guest today is Dave Girouard, co-founder and CEO of Upstart, a lending platform that leverages AI to make loans more accessible and affordable. Dave started in Silicon Valley as a Product Manager at Apple and later spent eight years at Google, where he built their suite of cloud apps. In our discussion, we cover the lessons Dave has learned about building speed into a habit, the intricacies of training an AI model to predict the future, and what it was like to start a fintech business as an outsider. We also discuss the past, present, and future of lending, why Dave and his team have no plans to build a super app and the differences between public and private market investors from a founder's perspective. One of the tropes you hear these days is that lending has become a customer acquisition tool for FinTechs, but as Dave explains, the market and opportunity set in lending itself should not be underestimated. Please enjoy this great conversation with Dave Girouard. For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- This episode is brought to you by Klaviyo. Klaviyo is the ultimate marketing platform for e-commerce. With targeted segmentation, email automation, SMS marketing, and more, Klaviyo helps you create your ideal customer experience. See why brands like Living Proof, Solo Stove, and Nomad trust Klaviyo to grow their business. For a free trial, check out klaviyo.com/founders. ----- This episode is brought to you by Versett. Versett designs, builds, and scales digital platforms for some of the world's most ambitious companies. If you require a high-performance team to tackle a hard or ambitious problem, then Versett is the firm to call. To check them out, visit versett.com/patrick. ----- Founder's Field Guide is a property of Colossus, Inc. For more episodes of Founder's Field Guide, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @patrick_oshag | @JoinColossus Show Notes [00:02:54] - [First question] - Lessons learned about adopting speed as a habit [00:05:39] - Knowing which decisions require your attention and are worth it as a CEO [00:07:00] - What slows down decision-making execution and overcoming it [00:09:34] - Ways to persuade partners to move as fast as you do [00:10:44] - One of his most valuable lessons learned from his time at Google [00:12:20] - The key insight that first lead him to the idea of creating Upstart [00:15:10] - The early days of learning about the financial lending space [00:16:49] - Figuring out how to improve on an age-old rigid and regulated system [00:18:42] - Credits scores, what drives them, and why they're suboptimal [00:20:57] - Overview of building an AI learning model and applying it to loans [00:23:24] - Surprising findings on predictions and evaluating loan applicants [00:25:16] - Machine learning algorithms and interwoven programmer bias [00:26:49] - The role interest rates play in their business model [00:28:34] - Revenue model and transactions that fund Upstart [00:31:43] - Who the typical customer is and their user experience [00:33:09] - Ways in which they can compound their AI models for other services [00:35:10] - The biggest hurdle encountered when building Upstart [00:36:55] - How he's seen the FinTech space in his area change over time [00:38:39] - A pie chart on revenue for financial services today [00:40:24] - Why there are more profits in lending than payments [00:41:25] - Major loans types and how they might change in the future [00:44:12] - Disruptive aspects of the buy now pay later consumer movement [00:46:09] - How much Upstart could change the future of lending over a decade [00:48:17] - Inefficiencies of the lending space that still exist today [00:49:43] - The most important decisions he's made while building Upstart [00:51:59] - Things to know when building a business that sells to banks [00:52:49] - How it feels to interact with hired CEOs versus founder CEOs [00:55:05] - Thoughts on cryptocurrency and AI writ large [00:57:00] - Areas that have his attention and get him excited lately in FinTech [00:58:58] - State of the art AI growth and what lingers over the horizon [01:00:36] - What he's learned about being a public market CEO versus a private one [01:02:38] - Differences between public market and private market investor philosophies [01:03:53] - Major battle scars from raising capital for Upstart [01:05:12] - The kindest thing anyone has ever done for him
In the US, a little over 50% of marriages end in divorce. In a first responder family, that number spikes to 60-70%. Figuring out a co-parenting schedule when you work a 9-5 job is hard enough as it is, but when you factor in the schedule of a first responder parent, things can get even trickier. But don't worry - there are ways to design a parenting plan in a first responder family that will give your kids the consistency they deserve, our guest Susan Guthrie shares, and it starts with building flexibility into your plan. The tips Susan shares in this episode are incredible, and can be applied to all parenting plans as well. Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the United States, has been helping individuals and families navigate separation and divorce for more than 30 years. Susan is passionate about helping people to find a better path through divorce than the traditional adversarial litigation method and is one of the leading divorce mediators in the country. Susan has also recently partnered with mediation legend, Forrest “Woody” Mosten, to create the Mosten Guthrie Academy to provide cutting edge gold-standard trainings for attorneys, mediators and other professionals. As one of the best known names in the divorce world, Susan also recently launched a membership community to accompany her top podcast, The Divorce & Beyond Podcast with Susan Guthrie, Esq., which provides subscribers with additional support, resources and advice from the voice you can trust. The podcast is one of the top divorce podcasts on the air and has reach millions of listeners. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark Pattison is a Former NFL Player, Speaker, Mountaineer & Sports Illustrated Executive. 1:20 - Mark Pattison introduction. 3:20 - What is your definition of attitude? 7:49: - What was your attitude to get out of loneliness? Being the first NFL player to ever climb the 7 summits. New energy. New attitude. 12:56 - Profound story. 15:47 - Feelings of peace and reckoning? Getting unplugged. Meditation. Being in the mountains. 17:25 - Don James attitude? University of Washington. John Wooden. Competitive greatness. Sports Illustrated. Mount Everest. Stepping into the fear. Ronnie Lott. Do the thing with daily discipline. Commit. 22:01 - Close to death on Mount Everest. Building red blood cells. Waiting for the jet stream to rise. Death Zone. Snow blind. Stepping over dead bodies. NFL 360 Presents: Searching For The Summit Documentary. - https://www.markpattisonnfl.com 29:35 - Partnership with Higher Ground. https://highergroundusa.org 31:43 - Knowledge through the decades. What is the attitude lesson at birth? Wonderment. Leave it To Beaver. 34:00 - What is the attitude lesson at the age of 10? Figuring out girls. Obsessed with the word "play". Classic gym rat. Rain in Seattle. University of Washington. 3 years of dark times. Going from the star to a nobody. Separating yourself from the pack. Having a winning program. 40:22 - What is the attitude lesson at the age of 30? Building and reinvention. 41:45 - What is the attitude lesson at the age of 40? 43:45 - What is the attitude lesson at the age of 50? Worst day of my life. Ticking time bomb. Sometimes the worst thing can be the best gift. Divorce. 47:18 - Show close and message of hope. Finding your summit playbook. _ _ _ _ _ _ _ _ _ _ _ _ _ _ SUBSCRIBE / RATE / REVIEW
LifeBlood BRAND: We talked about how our work can be an outpouring of our souls, having a caring heart, how to figure out the problems we're solving for our customers and building our brand around that. Figuring out how people want to engage with our brand and building it to make that happen. Making sure that you're self-aware and cognizant of the success or shortcomings of your messaging. How we become what we repeatedly do, being intentional about being aggressive with our marketing and not relying on one or two pieces of content to get our message across with Rob Davidson, Founding Partner of the Triangle Company, a marketing and consulting firm helping businesses create a community of new and returning customers. Listen to learn why thinking about your business as if it were a person can help you to better connect and serve your customers! For the Difference Making Tip, scan ahead to 19:57! You can learn more about Rob at TheTriangleCompany.com, Facebook, Instagram, YouTube and LinkedIn. You can learn more about the show at MoneyAlignmentAcademy.com, Twitter, LinkedIn, Instagram, Pinterest, YouTube and Facebook or contact George at Contact@GeorgeGrombacher.com.
- Collaboration is a powerful part of building or creating something of meaning and impact in the world. So let's talk about how to do it! What do you care about that can bring people together? What could you do that would? Figuring this out opens the door to making something bigger than the sum of its parts. We put our best foot forward to dig into this and uncover what it takes to put a powerful team of people together. What we discovered and uncovered was pretty cool. Join us for a deep dive into how to get the best people around you that can help you make your dreams come true... and how you can help them do the same. …If you enjoyed the episode please SUBSCRIBE to the podcast, SHARE it with friends and check out the official website for further access to the show… — www.wayoftheartist.com —
In today's episode of the Leadership in a Nutshell, I want you to just think today about where you can uplevel your awareness a little bit. Think about the pains that your business is experiencing and think about where there's a lack of awareness that can help solve some of those things. I want you to think about all these because we are going to dive deep into your level of awareness and what you can do to improve it. Let's dive in! [00:01 - 1:28] Opening Segment I introduce the topic for this episode This topic is closely related to last week's topic [1:29 - 14:44] The Setback is the Set-Up Knowing your blindspots Asking the right questions Being aware of things What frustrates you the most? Being aware of your problems and your ability to solve them Figuring out what you really want It's what matters the most 5 things you need to do Be aware of what you want Slow down Prayer, meditation, concentration Write things down Accept and allow what it is [14:45 - 15:35] Closing Segment Follow us and give us a review See links below Final words Tweetable Quotes: “It takes awareness to help minimize the depth of the change curve when we create change.” - Kenny Chapman “Be aware that you've been here before, and you've solved it.” -Kenny Chapman Let's Connect! You can connect with me, Kenny Chapman on Instagram, Facebook, and LinkedIn. Email me at email@example.com. Be sure to check out my website https://www.kennychapman.com and find the solutions to your in-service education needs. First month of training FREE!! LEAVE A REVIEW + help someone who wants to explode their leadership capacity by sharing this episode.
#107 - Zack Ballinger explains why the subject of your degree doesn't determine your career path and shares helpful tips on how to get on a great path throughout university and beyond.What you'll learn[01:45] Zack talks about setting up a career pathway library.[03:14] Zack explains what inspired him to work on the project.[05:09] Examining the importance of your degree in relation to your career path.[07:25] Why societal pressures have an impact on choosing subjects for university.[09:54] The importance of starting work with career counsellors early.[11:24] Why you should spend the time with guidance counsellors and careers coaches.[13:48] Using LinkedIn to work on your brand.[16:36] Figuring out if university or college is for you.[17:12] Looking into vocational courses if they suit you more.[20:04] Looking at the effects of changing your course or major part way through.[22:25] Taking elective classes to learn particular career paths.[25:27] Are any degrees “useless”?[27:10] Looking at what a degree gives you, aside from the education.[28:05] Job requirements being a degree in itself.[30:24] Education might not always fix the problem after losing a job.[33:36] Looking at what value an MBA degree would bring you.[36:22] Making use of free career coaching while at university or college to further your prospects and build connections.[41:29] How selling things in your free time can help you learn business skills.Resources mentioned in this episode (some of these are affiliate links and we may get a commission in the event that you make a purchase - this helps us to cover our expenses and is at no additional cost to you):Don't Be a Zombie, Zack BallingerThe Hot Seat, Zack BallingerThe Ken Coleman ShowStart, Jon AcuffFor the show notes for this episode, including a full transcript and links to all the resources mentioned, visit:https://changeworklife.com/why-your-degree-doesnt-determine-your-career/Re-assessing your career? Know you need a change but don't really know where to start? Check out these two exercises to start the journey of working out what career is right for you!Take me to the exercises!Also, make sure to join the Change Work Life Facebook group and check out the ways you can support the podcast on the Change Work Life Support page.Follow us on Facebook, Instagram, and Twitter.
Support Topic Lords on Patreon and get episodes a week early! (https://www.patreon.com/topiclords) Lords: * Nick * https://twitter.com/NickPancakes * Greg * https://twitter.com/simgreed * https://store.steampowered.com/app/945490/LittleSquareThings/ Topics: * Anthropomorphized inanimate objects * Quaker Names * https://zeugmalitotes.tumblr.com/post/656465316855119872/fishpilled-these-guys-were-onto-something-i-think * Why do car doors get Shitty Shut * Go West - Call Me * https://www.youtube.com/watch?v=AV0ugZumyJU * What's on the grill if you're "grillin up some 'good boys'" * Overly complicated navel-gazing plots in video games, especially those that absolutely do not need plots Microtopics: * Completing the set of Duckfeed guests. * Health care simulation. * The moth having himself a journey. * Hydrodynamics of the bloodstream. * Little Square Things. * Filling your life with media about anthropomorphized inanimate objects. * Whether Data needs hair. * Giving your shiny yellow skin for legal reasons. * A talking garage that is hungry for cars. * Does that anthropomorphic talking chair even eat ass? * A talking map of the United States. * Whether someone already mentioned the talking photo booth. * Clocky the talking map. * The "marry it" joke. * Cortana receiving your one-star review of trying to rename this folder. * Preserved Fish. * Morris Morris, Jr. * Experience Burt Merrick. * Preserved Fish writing his own Wikipedia page. * Signing in to leave a flower. * Leaving a Blingee on your ancestor's grave. * A door that is shut but it's not flush with the doorway and the "door ajar" alarm goes off. * A car upgrade where if you partially close the door it closes it the rest of the way for you. * Why don't they make two planes out of the black box material, one on top of the other. * A car door that is in many respects shut. * Go back to sleep and wake up properly, dipshit. * Trying to make Shitty Shut happen with Gen Z by getting on TikTok and using a filter that makes you look young and doing meme dances. * Teaching your three year old to call it "shitty shut" and when grownups tell him he shouldn't use the word "shitty," whispering from the bushes "yes you should!" * Euphemism withdrawal. * Steadfastly refusing to swear but still calling it a shitpost because that's what you call it. * The clip art dude sailing across the screen. * Doing one dance and your shadow doing a slightly different dance. * Reshooting a scene but keeping the same shadows as before. * Pop quiz: sideburn on only one side of the face, or slept on a greasy bench? * An entertaining slow watch. * A fire hydrant made of a pie tin and aluminum foil. * Singing into a fan. * Everybody realizing that there is someone on the ceiling. * The Gentle Exorcist. * A sheriff labeled "boy." * A drug store full of a band. * The additional challenge of a mechanical bull mounted upside down on the ceiling. * Figuring out how to do a special effects shot for a story moment and then deciding to put the effect in every other shot regardless of whether it makes sense. * Watching a 40 year old music video and then tracking down the director and asking if you win a prize for being the first to notice a specific joke. * The falling yellow liquid spilling forth within the billiards bar. * Go low, Ken and sons. * Whether people say that they have some "bad" "boys" on the "grill," why don't you "pop" on "over." * The thing where you carve a hot dog into an octopus shape. * A hot dog that is too polite to burst if you put it in the microwave. * Why every dog is a "good boy" but none of them are great. * The Go West Music Video Cinematic Universe. * Bad boys who are also bad dancers. * The Ultimate Good Boy. * Running out the time rewind potion. * A puzzle game with story except for the enormous lore dump at the end. * Bob's Game. * Being really into the story of the development of Bob's Game except for all the pain and human suffering. * ARGeez. * Renaming your game to "OK" so nobody can search for it.
**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop** “We can bring the vacation to you,” says Kenny Haisfield, Founder of Kenny Flowers. In part 2, Kenny says it's challenging to commit to a business concept when you are just starting. Figuring out how to do new things is tough. He spent a year understanding customers, and in this year, production and balancing everything was difficult for him. They design their apparel with customers in mind. Kenny Flowers is 99 percent direct to consumers and has something for both men and women. Kenny mentions that 2020 was a devastating time, but it helped them to change their perspective. The company moved from apparel just for vacations to apparel that can bring vacations to customers. The Pandemic led them to update their marketing. He talks about: * Challenges in early days * Their website * A brand that's around generations to come * Updating marketing * Where to get Kenny Flowers * New categories * His advice Join Ramon Vela and Kenny Haisfield as they break down the inside story on The Story of a Brand. For more on Kenny Flowers, visit: https://www.kennyflowers.com/ Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/ * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today
On this week's Drilling Deep podcast, two attorneys from the Benesch law firm, Helen Schweitz and Jonathan Todd, join host John Kingston to discuss the ownership of the growing stream of data that trucks are producing on every trip.Whether it's through an ELD, a camera system or a wired trailer, there is a lot of information that trucks are throwing off these days. Figuring out the ownership of that data will be a big legal challenge.Also on the podcast, Kingston discusses even more disturbing numbers from the market that signal a tightening supply of diesel fuel.Follow Drilling Deep on Apple PodcastsFollow Drilling Deep on SpotifyMore FreightWaves Podcasts
Show Notes: [0:00:00] Intro | Timely Topics The Uncertain Edition? Recap on Uncertainty to Action & Unknown-unknowns [0:02:30] How Do You Lead & Navigate Through Change? Acknowledging the different types and areas of uncertainty in your business: 1) The uncertainty you may feel as an owner/manager. 2) The uncertainty that your team might feel from lack of clarity and/or communication. "How do you handle the uncertainty you feel, and how much of that do you share with the team?" "How do you ensure the team has the clarity they need?" Living with chronic uncertainty can negatively impact anyone, literally rewiring our brains. This kind of stress will change the way a person thinks. When you convey your own uncertainty, you have to prevent simply piling on and multiplying fear. Transparency is always something to aim for, but some uncertainty is better held amongst the leadership. But this is usually a very small list of things. Assume the best from all parties involved. Transparency regarding uncertainty is always a balance. Maybe don't impulsively share uncertainty. Ruminate and consider it the unknown before sharing. Your team will see how leadership responds to uncertainty and typically emulate that. [0:09:06] You want an organization and culture where others can voice their uncertainty without repercussion or criticism. Even as a leader, you may think you see everything...but you don't. Ensure your culture is an open one. Survey your team to determine where their uncertainties are. Ask the question. Adoption of change looks different for everyone. Don't underestimate the impact of change on your team. "People don't struggle with the change, they struggle with the transition." "With all transition, there has to be a time to mourn the loss. That's what people struggle with." "Organizations don't always give the appropriate time for our teams to mourn and truly transition, that's why people fear change." "You as a leader have often had the time to process, whereas your team is just hit with one thing after the other in a transition." Listen to the feedback for uncertainty that you may have created in announcing change or transition. Always do your best to address the why. Allow your team to have input in how their day-to-day may change. When we have input, we're more likely to be okay and internalize it. See the change from your team's perspective. Intentional empathy can work wonders for your organization. Have your culture and values in place ahead of change and any transition. Involve the team in solutioning. It makes change so much smoother and easier in the long run. [0:19:54] Presenting Change Consider presenting change as "here are my thoughts and suggestions, think about it, and let's discuss in a few days to a week". Offer your input as flexible ideas that the team can influence and even improve upon. It's a lot easier to accept something that may be possible, but not necessarily a last-minute directive or mandate. Lead the conversation with the uncertainty and challenge so that everyone is immediately looking to confront this as a team. Time-box your idea and solution/s. Experiment. Nobody mourns the loss of an experiment. You have to follow through and weigh the results of the experiment. Failed experiments are their own successes if we learned something. Ultimately you're trying to build resilience. You want a culture that is versed in experiments and can bounce back from failures with positive lessons and takeaways. [0:27:37] Parting Words "Business is change, there is nothing else." Whether we like it or not. Figuring out how best to change, and how to roll with the punches is vital. Remember, how you transition through change is what matters. Experiment, iterate, and move forward. You're either helping your team become more resilient, or more brittle.
Robert Mays joined Baskin and Phelps to preview the Browns' upcoming match up with the Chicago Bears. He shared his thoughts on Justin Fields making his first NFL starts as well as Matt Nagy's future with the team. He also discussed the struggles of the Browns defense and why fans shouldn't be worried, and what Odell Beckham Jr. brings to the Browns' offense. See omnystudio.com/listener for privacy information.
Ms. D is joined once again by her very good friend, CEO of Bagels and Brussels, Naihomy. With some tiny cohosts in the background & a vocal microphone, we dig sooo deep in this convo. As she is a Food and Health Coach, and fellow Latina, we keep it all the way raw about leadership, coaching, entrepreneurship, our motherhood, our families and Nutrition lifestyles. We talk different industry moguls, investments, greed, our journeys and more. Raw Mess of the Week: We are Not Keeping it Civil & Trusting Coaches! As Raw As It Gets: Latina making moves & Figuring it all out. Seasonings & Self Growth, Coaching, Mom-Prenuer Life. Double or Nothing: Mmmm Arroz con Gandules. Basically we said Screw Them Diets! Overdose: Life in Seasons & Making Memories off IG Guest IG @bagelsandbrussels Host IG @doubledose_of_ms.d Twitter doubledoseofmsd DDRT is sponsored by @CannabisQueenOfQueens (IG) Get your #cannablends at Canna Queen of Queens - Etsy Use Code DDRT20 at Checkout (link) Ready to Start YOUR OWN POD, Go with Idea To Launch Academy 2.0 Use My CODE!!! Ms. D's E-Book & Pod Merch https://www.doubledoseofrawtalk.store Contact & Follow the Show @doubledose_of_rawtalk (IG) DDofRawTalkpod (Twitter) Email firstname.lastname@example.org *can be anonymous* For News & Updates https://linktr.ee/doubledose_of_rawtalk Music: Basic Implosion by Kevin Macleod Link:https://incompetech.filmmusic.io/song/3420-basic-implosion License:http://creativecommons.org/licenses/by/4.0/
Starting your business can be overwhelming. Where do you begin? Figuring out what to prioritize and what to outsource can be daunting and can leave some people frozen in place. On today's podcast, Heather Oricchio shares with us the importance of mentorship to help guide you through these challenging questions and how finding the right fit can be the catalyst for your business growth. Heather shares with us how to figure out the mentorship program that works best for you and the pieces that she thinks are key to a successful program. To learn more about growing your business with the help of a supportive and trusted mentorship program join us on today's Integrative #HealthCoachSuccess podcast 059. Enjoy the Show! Listen or Watch At: IHP.Coach/059 - - - Dr. Cabral's Book, The Rain Barrel Effect: https://amzn.to/2H0W7Ge - - - Become an Integrative Health Practitioner: https://integrativehealthpractitioner.org - - - Speak with an IHP Graduate: https://clientsuccess.as.me/ihp-discovery-call
Caroline Vahrenkamp has been fighting Stage IV thymoma since 2015, but she is more than her cancer diagnosis. In her free time, Caroline likes to cook and to travel with her kids and she creates a compelling travel and history podcast, Wonders of the World. While undertaking her cancer journey, she navigated and accepted her identity as a transgender woman. In the featured interview, she outlines the experience of the diagnosis, the very interesting Harry Potter-related story of awakening to her gender, and the hope and joy that has come to the fore after "just figuring things out" and coming to live as her true self. Caroline is a Tennessee native currently living in suburban Indianapolis. Robin Renée and Wendy Sheridan begin the episode with a personal check-in and random facts. The 3 Random Facts this time touch on famous September 22nd birthdays, the history of the popular game, Skee-Ball, and something that is illegal to do involving moose. In All the News We Can Handle, there is low attendance for the pro-insurrectionist rally in Washington, DC, a report about the killing of endangered penguins by bees near Cape Town, the parting drone strike as US troops left Afghanistan in August, an op-ed on harms done by Facebook and Instagram, and the Extinction Rebellion climate change protest in Scotland that included building an ark. In The Artscape, Wendy interviews Robin about the background work of writing to process complex emotions and creating without a deadline. The You Got Questions? We Got Answers! question of the day is "If you could solve one world problem, what would it be?" Things to do: Listen to Caroline Vahrenkamp's Wonders of the World podcast. Like and follow! Celebrate Bisexuality Day! Find an event near you, or create your own way to celebrate on Thursday, September 23rd. Watch EarthCam to see Niagara Falls lit up in bi pride colors at 10pm Eastern on September 23rd! Read Amnesty International's statement on the US apology for the drone strike in Afghanistan and what should be next. Join The Leftscape on Patreon to catch our We Should Be Recording This conversations and more. Read about the history of Skee-Ball! Sound engineering by Wendy Sheridan Show notes by Robin Renée Fake sponsor messages by Ariel Sheridan Web hosting by InMotion Remote recording by SquadCast
Drew Hendricks was a philosophy major who started in the agency world after building his first website in the 90's and never looked back. Today, he owns Nimbletoad, a full-service digital marketing agency that specializes in website design, SEO, and PPC. Recently, Drew expanded by founding Barrels Ahead, an agency where he adapts his love for wine and developed an organic growth marketing framework to address the unique needs of the wine and craft industry. Drew's conversation with Jason is filled with useful tips from all his years as an agency owner. He shares his secret to convert more proposals as well as why you should be quick to respond when potential clients reach out to you. Agency Owner vs Entrepreneur. The mastermind has really helped Drew understand the difference between being an agency owner and being an entrepreneur. Most agencies come to be as the result of a problem and he has seen that many agency owners focus on being an authority on that problem, instead of being an authority on your agency. Too many people are stuck in actually doing the work rather than kind of treating the agency as the project, he says. If you want to be a business owner then that needs to be your top priority. You can't do both. The secret sauce for proposals. Over the years of writing proposals, Drew has learned something that worked really well to help position the proposal, defray the pricing, and justify it through very objective terms. In the pre-talk process, you will usually ask the client who their competitors are. Then use tech tools to assess competitors' spending on SEO or PPC. When you show this data to your clients you can say, this is how much you need to spend to compete with them. And if they don't want to spend that amount? Then you let them know that maybe they should be playing in a smaller pond. Show enthusiasm. In a world where showing genuine excitement over something is supposed to make you uncool, dare to be different. If a potential client contacts you, call them as soon as you can. Don't be afraid to look too anxious. They'll appreciate the quick response. And that goes for other aspects of the business too. Our guest says he has interviewed many people and forgot the last time someone mentioned they were excited to work with the company. Sponsors and Resources Agency Dad: Today's episode is sponsored by Agency Dad. Agency Dad is an accounting solution focused on helping marketing agencies make better decisions based on their financials. Check out agencydad.money/freeaudit to get a phone call with Nate to assess your agency's financial needs and how he can help you. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Become an Authority on Your Agency and Use This Secret Sauce for Proposals Jason: [00:00:00] What's up, agency owners? Uh, excited to have you listening to the show today. I have one of our long-term mastermind members who has grown several agencies over the years, and really has taken… Today, we're going to talk about the amazing things that he's learned over the years and applied them to his current agency that he's doing right now. I think you're really going to love this episode, so let's get into it. Hey, Drew. Welcome to the show. Drew: [00:00:35] Thank you, Jason. Thank you for having me on. Jason: [00:00:37] So you're the first guest to, uh, actually be in the intro on the mountain, waving back to the drone. So I was just watching that. I was like, oh, there's Drew. So well I digress. Yeah. So tell us who you are and what do you do? Drew: [00:00:58] Yeah. I'm Drew Hendricks. Right now I'm running two agencies. One's Nimbletoad, which is a generalist agency. And the other one is a brand new venture called Barrels Ahead, which is sort of the culmination of everything I've learned over the last 30 years of running agencies. Jason: [00:01:12] Yeah, that's awesome. Uh, and you actually started an agency before me. So tell us kinda how did you get into it? And, uh, it tells us kind of the origin story. Drew: [00:01:24] Yeah, it's, uh, it's, it's kind of an interesting story. So in college, I majored in philosophy and ancient Greek with the goal of becoming a professor of philosophy. And upon graduating, I ended up, um, finding myself in San Francisco and, um, kind of biding my time until I could go get a PhD. And ended up getting a job as a stock boy at a winery and realized I had a really good palate for wine. And from then on, I just sort of started reading everything I could about wine and learning everything I could and figured out that, um, it's super interesting, and there was just so much knowledge that could be done there. So I ended up sticking around for 10 years in that wine store, revamped it to, um, change the name, rebranded it. Wrote one of the first, um, websites back in '90, '95 or so. Wrote a wine auction site. And from there in '98 started the first, um, agency, which was, um, Intellect; which helped independent wine stores compete with, um, better-leveraged chain stores. Like right then BevMo had just started launching, Trader Joe's was coming up in the ranks, and then Total Wine. So we helped wine stores with their marketing. Jason: [00:02:33] Wow. That's incredible. And especially going back to '95. Hell, man, I remember back in 95, we were all getting the AOL CDs for the free internet. Drew: [00:02:44] No, it was, it was, that was definitely the time. Jason: [00:02:47] What was it? Progidy? Drew: [00:02:52] Oh, wow. Pardon? Jason: [00:02:23] Or, or it was Prodigy, right? Like if… Drew: [00:02:56] Oh my God. Before that, no, in college it was Prodigy. I had a Prodigy account that was, you know, there was… In college, I remember the first day that I, that we actually got connected to the internet and I found it so interesting. I went to the school library and I was able to connect. I went to Gonzaga… went to Gonzaga and I was able to connect to the UCSD library down in California. And from there I could get out to a library in Europe and it blew my mind that I was able to go from Gonzaga, to UCSD to Europe. And from then on, I kind of caught the bug and right then HTML, it just started coming into it. And we actually wrote one of the first, um, one of my first philosophy, um, presentations actually at hyperlinks in it back in '92. Jason: [00:03:38] So Front Page or Dreamweaver? Or just plain text editor Drew: [00:03:45] Dreamweaver. It was Dre… but it was, this was precursor to Dreamweaver. Jason: [00:03:47] That's true. Yeah. I guess it was like Netscape Composer. Drew: [00:03:51] Yep. Yeah, it was making… My mind doesn't go back that far as far as the tools, but yeah, it was a lot of, um, Pearl scripts and CGI scripts. Jason: [00:04:01] Yeah. Well awesome. Well, let's, let's talk about kind of the journey or what are, what are some of the lessons, since you've had several agencies over the years. What are some lessons that, um, you'd like to share with the audience listening in? Drew: [00:04:17] I think one of the biggest ones that, and this is one that I only recently have come to the realization of... And it's actually been through this mastermind group, your mastermind group that really helped me realize the difference between an entrepreneur and an agency owner. And the importance of what an entrepreneur is. Because we usually start… most of the agencies that I've founded were the result of a problem. Like, I'd see a client would come in, they'd have an issue and I'd figure out how to solve it. We'd build them a site. We build them like a web platform. And then I figure, man, well, I can sell more of that. And then I become an authority in their problem, but not really even an authority on the actual agency. So what happens is we end up building, we have 10, 12, 15 clients, all, all very different problems, authority in all these different problems, but not an actual authority on running the ads. And I think this last iteration, we took the best of what we knew about and what our skillset is at Nimbletoad. And we're finding experts now to actually perform the processes that we do. Whereas I can now sit back as an entrepreneur and solve the problem of what actually can make that agency grow. And I think too many people are stuck in actually doing the work rather than kind of treating in the agency as the project. Jason: [00:05:36] Yeah. I mean, isn't that so true with, you know, I look at running an agency and kind of like six stages of climbing a mountain, right? So from the staging part, before you embark on, you know, making the climb to base camp; to the climbing, the crux, you know, the crest all the way to the summit. And right in the middle, right? Like it's kind of right in the middle is where you actually start working on the business. Like, that's how you can kind of get to the next level rather than in. And, uh, like I was saying in the mastermind, it's like in the very beginning you're constantly, always thinking about the what and how, and I'm like, no, no, no, you should be focused on who, who can do it? Who do I need to hire? … everyone else but you. Drew: [00:06:24] Yeah. That was a huge learning curve for us and, and for our agency. Figuring out actually that I, I, although I can do it, I'm not the best person to be doing. It was, it was a huge, huge step. Jason: [00:06:36] So how did you get over that? Because there's a lot of people listening right now that they struggle with that. Like, they're literally like, well, no one could do it as good as me. Drew: [00:06:48] You know, it was learning. It was learning to say no. And learning about where do you want to go? Cause really, like you said, would that plateau, if you're trying to be the authority in everything, you're an authority in nothing. So you really have to pick your battle. And if you want to be the best web developer out there, or the best SEO person, go get an in-house job at another agency and you can be the top dog for SEO. But if you want to run a company, that needs to be your top priority and you can't do both. Jason: [00:07:17] Exactly. Yeah. I, I tell people too that like 80% is better than you doing your full thing on it. Because cause you're doing a thousand different things, even if they're not at your a hundred percent, they're still ahead of you because you're doing so much, so many other things. So I'm like just, if you can find someone to do 80% that you know, to get there. Or I was interviewing someone not too long ago, um, who was also the mastermind Canopy guys. And, uh, he was struggling with, you know, delegating, um, and everything had to flow through him. He was like the toll booth of everything that had to go through on operations. And finally, uh, Brian, his partner went to him. It was, his name is Brian as well. So I was like, how did you guys start an agency, Brian and Brian? And he goes, look, I just need you to document 50%. And then that's a good foundation the team can take and build. And it's changed everything for them. And now they're, you know, their, their agency is well, you know, into the summit and beyond. Drew: [00:08:23] Yeah. Those guys are rocking it. Jason: [00:08:24] Yeah. Um, one thing I want to ask you and you, you talked about this, uh, I was just thinking about it. I know, I didn't tell you to pre preplan for it, but you did a incredible what's working now. Um, you know, at the digital agency experience, not too long ago, about proposals, um, of what you've learned. So tell, tell the listeners a little bit about that. Because I thought that was brilliant. Drew: [00:08:49] You know that I'm glad you brought that up. So we, over the years of writing proposals, we, I have figured out, now I don't want to say it's a secret sauce. But it's something that's worked real well to help, um, position the, um, the proposal and defray the pricing and justify it through, um, very, um, objective terms. So what happens in the, um, pre-talk and this is the secret sauce guy. So, you know… Jason: [00:09:17] Listen in. Drew: [00:09:20] So what happens in the pre-talk is you always ask who are your biggest competitors? So if it's an SEO person you're going to ask, um, who do you want to outrank? Or if it's a, um, pay-per-click or if it's even a local business, you need to get a list of the top three or four people that they want to actually outrank and compete against. So then in the, in the proposal stage, you take those three competitors and you run them through your tools, whether it's SpyFu or any of those business intelligence programs; which will give you a good idea of what those competitors are spending on SEO or spending on pay-per-click. This allows you to come up with a proposal and a pricing of that proposal with instant justification. So then when I walked in person through the proposal, a list of the competitors is the first thing. I'm like ok, we went back to our desk, put pencil to paper, you guys want to compete against these people. They're spending X on SEO. This guy's spending X on SEO. And this other third competitor is not spending anything on SEO, but he's spending a ton of paper. So, if we want to compete against these three people, this is where you need to be. And instantly, suddenly the… if the retainer is 10 grand a month, that may be what it is. And if they go, whoa, that's way too much. The instant objectification is, well, you may need to play in a smaller pond cause these aren't your competitors. Jason: [00:10:46] As an agency owner, it's hard to know when you have to make those big decisions. And I remember needing advice for thinking like hiring or firing or re-investing and, you know, when can I take distributions without hurting the agency? You know, we're excellent marketers, but when it comes to agency finances like bookkeeping, forecasting, or really organizing our financial data, most of us are really kind of a little lost. And that's why my friend Nate created Agency Dad specifically to solve these exact problems. You know, at Agency Dad they help agency owners handle the financial part of their agency so they can focus on what they're really good at. Nate has spent years learning the ins and outs of agency business. He understands everything from how to structure your books, to improving the billing process and really managing your financial efficiencies. Agency Dad will show you how to use your financial data to make the key decisions, you know, from making your agency more successful and most importantly, more profitable. If you want to know how your agency finances stack up to the rest of the industry, Agency Dad can tell you that you know how to do that. A lot of my listeners have already gotten their free audit from Agency Dad. If you haven't yet, go to agencydad.money/freeaudit before August 30th and get your free financial metrics. Also, just for smart agency listeners, find out how to get your first month of bookkeeping or dashboarding and consulting for free. It's time to clean up your agency finances and listen to dad. Go to agencydad.money/freeaudit that's agencydad.money/freeaudit. I think it's so brilliant. It's such punching him in the mouth. Uh, you know, I feel like, well, you know, it's kinda like shit or get off the pot. Um, you know, it's like, do you really want to compete against them? Because, and it's, and it's really compelling. Like I never thought about when you, when you shared that, like, that's really interesting. Like, I wish I did that on their proposals. Like if you really want to compete against them, because at the end, like I used to, like, I don't care who your competitors were because, you know, we were in the design business, right? Like, I didn't want to be sidetracked with designing something that looked like someone else. But like with the SEO or the pay-per-click, like you're talking about, like in comparing them… And then hitting them in the mouth going you know what? Maybe, maybe you need to go play in a smaller pond. Like that's fine. +Drew: [00:13:30] No one wants to hear that either. So it's, it's the best objection saying well, that's our pricing. Or it's the best refusal or rebuttal? Jason: [00:13:38] Oh, yeah, no, I, I love it. I mean, uh, we can end the interview now. I think everybody would be happy. Um, what's, what's another strategy, um, that, that you've learned over the years, uh, that you want to share with the audience? Drew: [00:13:54] You know, I would say be quick to respond. So many people worry about, oh, if I'm too quick to respond they're gonna think I'm too anxious. Or let's set up another date, I want them to know that I'm busy, but that's never worked out for me. I think you gotta be genuine. And if you really want it, show your enthusiasm. And actually the other thing is, and this ties into anybody outside of the agency, even applying for a job. We've been interviewing for an operations manager right now. And I've been through so many interviews, I cannot tell you the last time someone actually ended the interview saying I'm really excited about this position. I feel like I'd be a great fit. I can't wait to work for you. And the same thing when you're seeing a proposal or you're talking, everybody plays hard to get. If you're excited about winning the client, be honest and be enthusiastic. Let them know that you are stoked to be doing this. And I don't see that too often. Jason: [00:14:47] Yeah. It's such an easy thing. And like, if I wish we could actually have the permission to use, uh, the cut from Vince Vaughn in Swingers, when, you remember? When, when the one guy gets the girl's phone number. And he goes through his friends with how long should I wait? And they're like seven days, eight days, two weeks. And he's like calling her like over and over again. Like we've all seen that. And, uh, you know, I took, I took the approach you took, Drew. So if someone reached out on our website, I literally would call them while they're still on the website. And I would always call and I would say, hey, this is Jason from Solar Velocity. I'm so sorry. It took me so long to call you back. They're like, I just hit submit. I'm like, well, that's how pumped we are. Like, we really want to chat with you. And like, thinking back, we won so many deals. Like we are almost a quarter way done the deals when they actually would be like, hey, you know, we're still getting proposals. Like the first proposals from reaching out to people. I'm like idiots, you guys watched the movie swingers. Drew: [00:15:57] Yep. Yep. That is definitely did show enthusiasm and ask, ask for the sale. Jason: [00:16:03] That's an important thing too. Ask for the sale, you know, um, I'm doing training for you guys coming up, uh, around sales and like one of the parts that as I was doing this training, I was like, when we're auditing our salespeople, um, which you should be doing weekly. You know, one of the things you should be looking for is, is your sales person asking for the sale? Like that's the most important part. That's kind of like giving away everything and then going all right, well, chat with you later. Like ask for the freaking sale. Brilliant, awesome. Drew, this has been amazing, man. I don't know. What's taken me so long to get you on the podcast. So I'm so glad. And I'm glad that we actually saw you on the podcast on the mountain waving. Drew: [00:16:55] Oh, yeah. That' not….for listeners that don't know Jason's got a mountain's house, Swenk mountain. It's quite the climb, but beautiful view looking over the, over the lake and that's awesome. Jason: [00:17:10] Yeah, it was, it was fun. Especially the first year, you've been out there twice. And the first year it was kind of fun. No one really knew what to expect hiking up and at high elevation. And, uh, it was kind of fun watching… Drew: [00:17:23] Yeah, cause you were at like 10,000 feet or no? Jason: [00:17:25] Uh, no, the, the, the top of the mountain is, uh, 8200. Drew: [00:17:31] 82? See, I get the elevations all messed up. I was talking with another member of the mastermind about going over engineer paths on, on, on my podcast. Jason: [00:17:39] That was 13,000. Drew: [00:17:42] On the podcast. I talked about how we went over a 10,000-foot peak. I think it's a little higher. Jason: [00:17:48] Yeah. So the one we took the ATVs? Uh, yeah, that was 13,000. Um, so you were way up there above the… Drew: [00:17:56] That was an incredible experience. Jason: [00:17:58] Yeah. I'm so glad I can't wait for you guys to come back out. Um, is there anything I didn't ask you, Drew, that you think would benefit the audience? Drew: [00:18:07] I would say just figure out what you don't know. Figure out what you don't do and start there. I think there's a TV commercial that… maybe Matthew McConaughey was talking about that, but. Don't say yes to everything and figure out what you don't want to do, and then find a referral partner to refer that out to. That's so important because you don't have to actually lose the business. You can get the business back with a referral to another agency. Jason: [00:18:33] Yeah. Awesome. Or I'll say all right, all right. Um, where, uh, where can people check out the agency? Drew: [00:18:41] Go to barrelsahead.com and you can find me on Twitter at @DrewHendricks. Um, Facebook @DrewHendricks. Jason: [00:18:50] Awesome. Well, thanks so much, Drew, for coming on the show. You've rocked it. You killed it. A lot of really good, uh, information and strategies that people can go execute now. So if you guys liked this and you want to hear more of this and be surrounded by really cool people like Drew and so many others. Uh, I'd love to have you guys all check out the digitalagencyelite.com. Should be scrolling up or for the listeners. I mean, it's pretty easy name. That's why we picked it: digitalagencyelite.com. Go there, check it out. And it's an amazing group of people growing and sending the mountain faster together rather than all alone by your lonesome self. So, and until next time have a Swenk day.
This week on the podcast, Haley and I are sharing some of our own little tricks for making time for the things we enjoy, namely sewing and making. We talk about: Figuring out how much time you want to spend on creativity, Determining which activities bring you joy and which don't, How to make sewing feel more like playtime.
Thank you for joining us on Breakfast With Champions! Here is an episode from Glenn Lundy's #RiseAndGrind Lundy is giving you tips to finding your true north! What is your purpose, and how can you achieve a life you love!
Trusting Your Gut, Growing, and Being a Leader.In this episode of The Outspoken Podcast, host Shana Cosgrove talks to Amanda O'Donohue, Chief Operating Officer (COO) and Chief Experience Officer (CXO) at Nyla Technology Solutions. Amanda discusses the value of the culture at Nyla and her journey with Shana for the past six years. She also talks about being a leader and the dynamic with her team. We get to hear a good bit of advice on trusting your gut, growing, and getting out of your comfort zone. Lastly, Amanda goes into her regrets, superpowers, and how she got away with shoving a pie in Shana's face! QUOTES “I feel like in business and in life, there's not always a right answer or wrong answer. So, you have to go with what you think is best and be okay with that.”– Amanda O'Donohue [19:36] “I think if you can't experiment and try out new things, you can't grow.”– Amanda O'Donohue [34:25] “I think there's something validating [to knowing] that you following your gut is working. You're making good decisions. I think that's the biggest thing is it's given me a lot more confidence.”– Amanda O'Donohue [54:56] TIMESTAMPS [00:04] Intro [02:35] Meet Amanda O'Donohue [03:59] Growing Up Wanting to be a Pharmacist [04:43] Forensic Chemistry and Trying New Things [05:44] Growing Up in Buffalo [07:02] Work During and After College [08:52] Meeting Shana [13:52] Starting at Nyla [15:28] Staying at Nyla [17:34] Before Nyla and Becoming a Leader [19:18] Figuring it Out and Team Dynamic [27:17] Moving Back Home [30:01] Culture and Experience Working at Nyla [34:49] Philanthropy at Nyla [39:03] Shoving Pie in Shana's Face! [40:22] Programs Amanda Found for Nyla [44:26] Getting a Business Coach [47:07] Amanda's Superpowers [49:35] Recruiting [50:59] Regrets and Growing [52:16] Amanda and Shana's Dynamic [54:21] Amanda's Favorite Book [55:09] Wrap Up Questions [60:39] Outro RESOURCES https://thedailyrecord.com/leading-women/ (The Daily Record Leading Women Award) http://www.buffalo.edu/ (University at Buffalo) https://www.towson.edu/ (Towson University) https://mentholatumointment.com/ (Mentholatum) https://www.sba.gov/federal-contracting/contracting-assistance-programs/hubzone-program (HUBZone) https://disa.mil/ (DISA) https://www.riseliveweekend.com/ (Rachel Hollis Conference) https://k9sforwarriors.org/ (K9s For Warriors) https://www.habitat.org/ (Habitat for Humanity) https://www.google.com/chromebook/ (Chromebook) https://www.baltimorecityschools.org/schools/97 (Collington Square Elementary/Middle School) https://www.linkedin.com/in/joditurnerhume/ (Jodi Hume) on LinkedIn https://www.linkedin.com/in/edmullin/ (Ed Mullin) on LinkedIn https://www.baltimoreroboticscenter.com/ (Baltimore Robotics Center) https://www.linkedin.com/in/garyabonner/ (Gary Bonner) on LinkedIn https://www.pcsforpeople.org/ (PCs for People) https://www.hiringourheroes.org/ (Hiring Our Heroes (HOH)) https://www.linkedin.com/in/courtney-davis-4a186416a/ (Courtney Davis) on LinkedIn https://www.dllr.state.md.us/employment/appr/ (Maryland Apprenticeship and Training Program (MATP)) https://governor.maryland.gov/ (Governor Larry Hogan) https://www.nsa.gov/ (NSA) https://www.amazon.com/21-Irrefutable-Laws-Leadership-Anniversary/dp/0785288376 (The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You) by John C. Maxwell RELEVANT LINKS https://www.linkedin.com/in/amanda-o-donohue-677a6648/ (Amanda O'Donohue) on LinkedIn https://nylatechnologysolutions.com/ (Nyla Technology Solutions) I'd love to hear from you -- your feedback is important to me and I read all of it. If you enjoyed the podcast, I hope you'll give us 5 stars. I'll be sure to thank you via email. If not, let me know what you think we should do differently. Don't forget to hit “subscribe” so you'll receive notifications about guest interviews and other topics that drop every Tuesday. Live well,
In today's podcast, we have the very energetic Keke Williams speak to us about how she and her partner, Peter, empower individual investors to create the financial freedom to live their dreams. Peter and Keke co-founded Global Investor Alliance to help people obtain the mindset strategies and tools to create recurring income from recession resilient real estate investments that have ultimately accelerated their own wealth building success. Through their US multifamily GP partnerships, they currently manage a portfolio of 1000+ doors across four projects in three metros valued at over $200 million. Additionally, with their America's farmland and agribusiness GP partnerships, they currently operate over 70 million Australian dollars across nearly 1000 hectares of farmland. Kekei spent 20 years in management, consulting and corporate sales and marketing prior to embarking on their full time real estate investing adventures. They have applied their collective corporate skills, experience and networks to their real estate investing pursuits in a way that empowers others to live their best life and also quenching their thirst for service global travel and adventure. This episode is going to be very educational especially to most of us who are not so familiar with investing in farms. If this is something that you might be interested in, make sure to tune in until the end or reach out to Keke through the links below to know more about this topic! [00:01 – 15:45] Opening Segment I introduce our guest, Keke Williams Connect with Keke through the links below Keke shares about her background Started with banking Learned how to manage and evaluate risks Used to help her parents sell houses Started learning about single family homes Tried mobile home parks syndications Figuring out multifamily investing with her partner Going through trial and error and finding the right fit [15:46 – 24:06] Investing with Friends and Family The importance of having a growth mindset The cons of having a traditional mindset Sharing her experience in investing to friends and family Investing is not for everybody People worry about bad investments How investing empowers people Feeling good about what you're investing in People have to be interested in it [24:07 – 39:52] The Challenges and Rewards of Investing in Farms Keke talks about her investing mistakes Investing in farms in Colombia Expenses of operating the farm [39:52 - 42:52] Closing Segment Keke shares her biography title Connect with Keke through the links below Final words Tweetable Quotes: “I think that we are happier if we adjust our expectations to the realization that it's always like, everything is a growth thing. Like you never get it right. And you never get it done. You know, it's just because life is that journey.” - Keke Williams Find out more and connect Keke Williams through her email at email@example.com or checkout her website at www.globalinvestoralliance.com. LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode. I believe that you only need a small axe to build a lasting empire. Let's start building yours! To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook or check out my website https://smallaxecommunities.com/ and book a call with me.
It was a Week 2 Sunday full of thrillers, and Jenny, Conor and Gary are here to break it all down and tell you what it means. That starts with the Ravens finally knocking off the Chiefs on Sunday Night Football, behind Lamar Jackson heroics, a better O-line performance, a defense that didn't take risks and a little bit of luck. A look at the Titans' unlikely comeback win in Seattle, and what it says about the spectacular abilities of Derrick Henry and an impact that goes beyond rushing yards. The Raiders go east on a short week and Derek Carr does everything you'd ever want from your quarterback in an upset win over the Steelers. The Cowboys turn to a kicker, a rushing attack, a defense and lots of questionable clock management to steal one from the Chargers. The Bears, meanwhile, win one 2018-style with a torrent of takeaways, and the Andy Dalton injury likely forces Matt Nagy's hand when it comes to Justin Fields—is that a good thing or a bad thing? Mike Zimmer is living a nightmare after rocky secondary play and a missed chipshot costs the Vikings in Arizona, and the Panthers serve notice with a dominant victory over the Saints at home. Plus, Belichick obliterates another young Jets quarterback, the Rams outlast the Colts in Indy, another ugly start for Tua ends with a rib injury and a lopsided loss to Buffalo, more Jaguars struggles, DeMeco Ryans gets aggressive in stopping Jalen Hurts, and much more. Have a question for the show? Email firstname.lastname@example.org or tweet at @GGramling_SI, @JennyVrentas or @ConorOrr Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Stefanie opens this week's second episode of For Crying Out Loud recapping her recent experience doing an escape room. Then, Lynette talks about helping out with a fundraiser for the charity she works with called Door of Hope. After that, Stefanie struggles to get her daughter Sadie to watch a movie with her. Before they wrap, Lynette talks about having Natalia's IEP meeting over Zoom. And thanks for supporting today's sponsors: Amazon.com/SensiblePortions, MyChinet.com, Gold Peak Real Brewed Tea, OxicleanCoupons.com, PlutoTV, Geico.com