App-solutely

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App-solutely, the podcast where you'll learn all about creating winning apps. Run by Ken Vermeille the CEO of Vermillion Sky. With over 15 years of experience in building and launching successful apps, you'll learn how to build and grow apps. From expert


    • Aug 25, 2021 LATEST EPISODE
    • infrequent NEW EPISODES
    • 20m AVG DURATION
    • 21 EPISODES


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    Latest episodes from App-solutely

    Nontechnical Founder's Guide to Hiring an App Developer

    Play Episode Listen Later Aug 25, 2021 10:03


    You have a great idea for a mobile app. You know it has the potential to disrupt the market and shoot to the top of the app charts. Unfortunately, you don't have a single bit of technical knowledge to build it. They say that the best idea tends to win out. But that's only true if you also have the means to turn that idea into a tangible product. Build it right, and you can revolutionize your agency. Fail to do it, and you waste significant resources and capital. With mobile apps continuing their rise to dominance in the digital environment, implementing your great idea is absolutely vital. In other words, without the knowledge to build it yourself, you have to look for external help. Here is what you need to know about hiring an app developer with no technical knowledge

    Startup Roadmap: Launching a Successful SaaS Business

    Play Episode Listen Later Aug 2, 2021 17:23


    Launching a successful SaaS business is hard. You need to identify your target audience, create the right value proposition, find the perfect pricing model for your customers and have a long-term plan for monetization. And remember that you can't launch without first having the right team in place! We've created this step-by-step guide to help you get started with launching a successful SaaS product. It includes everything from finding an idea to getting traction and scaling up.

    5 Smart Steps to Hiring a Developer for Your Startup

    Play Episode Listen Later Aug 1, 2021 11:50


    This podcast will walk through 5 smart steps that will help you hire the perfect developer for your startup. We'll cover everything from finding the right person for the job all the way through getting their first day on-site off on the right foot. These tips are based on our experience of working with over 100 developers at Vermillion Sky. If you want access to the show notes let us know by sending an email to appsolutely@vermillionsky.com or visiting our site VermillionSky.com.

    Does Your Product Fit Your Market

    Play Episode Listen Later Jul 31, 2021 12:10


    Many entrepreneurs who heavily invest in their business think they have found product/market fit when they really haven't. It can be a disastrous issue when they begin hiring staff and optimizing their product before they figured out who actually needs what they made. You only really reach fitting your product to the target market when you are so overwhelmed with usage that you aren't allowed, by your customers, to make any changes to your product because you are swamped just keeping it up and running. You can't point to the success you have in building up a staff or pointing to outside sources of faith and funding. Entrepreneurs are often focused on the quality of their solutions and never listen closely enough at the problems that cry out to them. Actually, the problems out there in the marketplace are what outline the product. A shiny new product that doesn't have a problem behind it will never find a product/market fit.

    User Acquisition Tips for Your App

    Play Episode Listen Later Jul 30, 2021 20:50


    The user acquisition strategy for apps is a crucial part of app development, as it will help you reach the top of different app stores and be noticed by users. These are some of the best ways to create a user acquisition strategy for an app using Facebook ads, Google Adwords, or video ads on YouTube. You should also consider investing in influencer marketing to increase awareness of your product and make it more appealing to potential customers. 1. Facebook ads Using Facebook ads to promote an app is a great idea, as its platform allows you to test several effective ad formats and target specific audiences. 2. Google Adwords Google Adwords also provides useful features that can help promote your app, such as the topic targeting feature which helps you find potential customers by searching for relevant keywords that your app can be associated with. 3. Influencer marketing You should also consider investing in influencer marketing to increase awareness around your product and make it more appealing to potential customers, as this strategy allows you to work with marketers who already have a large community on social media channels like YouTube and Instagram. 4. Video ads on YouTube Investing in video ads and putting them on a platform that boasts a huge audience (over 1 billion users) can result in a profitable user acquisition strategy for your app. 5. App marketing companies Using an app marketing company like AdColony to promote your product is another way to reach potential customers who are looking for great apps on the different app stores. 6. App Store Optimization (ASO) Another important step in creating a user acquisition strategy for your app is optimizing it and its store listing to make it more visible and appealing to potential customers, as ASO helps you increase an app's ranking by improving its visibility in search engine We talk about all of these topics today!

    More than 99% of Apps Fail. How Do You Ensure Yours Doesn't?

    Play Episode Listen Later Jul 29, 2021 12:52


    Taking the time to validate your app idea is useful for a whole host of reasons. However, people tend to get excited and rush into the development process, investing deeply into an app that might not even work. In this podcast, we'll take a look at how you can validate your app idea before you start sinking time and resources into developing it. This helps you ensure your app stands a good chance of being successful while avoiding any costly expenditures.

    3 Reasons Why You May Not Need To Build An App Anymore

    Play Episode Listen Later Jul 28, 2021 10:29


    Progressive apps are a new way of building cross-platform applications rather than sticking to the old methods. For example, if in past instances where you had an idea for an app, you were usually relegated to one platform such as building it for iOS. If you were interested in providing your app in an Android marketplace, that meant building a whole new app. We'll talk about how you can save money on a progressive app and the benefits that it will bring to your business.

    It's All About The Medium - What Startups Can Learn From Clubhouse

    Play Episode Listen Later Jul 27, 2021 12:59


    Clubhouse is a mobile app that has taken the mobile marketplace by storm. What makes this mobile app so popular? The answer might be in its audio-only medium. Listeners can use it while they are at work, doing chores, or just walking around town. It frees up their hands to do other tasks and allows them to learn from Clubhouse without being distracted by pictures or videos on their screen. Startups can learn from Clubhouse because they took something old and made it new by changing the way people interact with audio and social media content.

    How To Hire A Mobile App Agency For Your Startup

    Play Episode Listen Later Jul 26, 2021 15:40


    If you've ever tried to hire an agency or freelancer for a project, you've experienced the headache that came with filtering through hundreds of potential partners. You've seen quotes that range from 10 dollars an hour to 500 dollars an hour. Hiring an agency for your startup can be a challenging and tedious process. But yet, it doesn't have to be. I will show you how to filter through the requests to hire an app agency that fills your needs. Using the techniques and strategies below you'll learn how to dismiss unqualified agencies and negotiate to get the best deal.

    5 Things Humans Hate About Your App and How to Fix Them

    Play Episode Listen Later Jul 25, 2021 22:06


    When building apps, you need to understand that there is a human on the other side of the screen. That human has needs, wants, dreams, and goals. Entrepreneurs however sometimes create solutions that they believe benefit their bottom line but in reality, it alienates users. I want to help you retain your customers and increase engagement so that your users want to continue using your app. I want you to stop losing users. I'm sure that you don't have millions of dollars to throw at a wall and see what sticks. Here's how we can keep and grow your user base.

    Native App Vs Web App What Should You Build for Your Startup

    Play Episode Listen Later Jul 24, 2021 9:29


    Native app or web app. What should you build for your startup. On this episode of absolutely, we talk about the difference between a native app, an app. And which one you should build for your startup.

    The Ultimate Guide To Creating An App That Gets Funded

    Play Episode Listen Later Jul 23, 2021 28:54


    There are 3.48 million apps on the App Store. 99% of them are unsuccessful. This is because their creators built the wrong app. Their app doesn't resonate with their audience and ultimately it failed. You can avoid this fate by creating an app that people love. This guide takes you through the process of building an app in a way that can leverage funding and build your audience resulting in happier and more fulfilled users.

    How Much Should You Pay for Your Minimum Viable Product?

    Play Episode Listen Later Jul 22, 2021 12:34


    If you've ever wanted to hire a mobile app agency or a freelancer to build your MVP (minimal viable product), you've probably been hit with prices anywhere between $500 and $1,000,000. That's a huge gap! During the early stages of your product, your goal is to build an MVP to validate your business idea. To get the most out of your MVP you'll want to build only what is necessary. Once you know what is and isn't necessary you'll understand exactly how to price your MVP. We will go into the differences between an MVP and a prototype. We'll touch upon the factors that determine the price. Finally, we'll answer your question: How much should your MVP cost?

    What Billionaire Space Travelers Can Teach App Founders About Early Adopters

    Play Episode Listen Later Jul 21, 2021 14:40


    Billionaires in spaaaaaace! Jeff Bezos, Richard Branson, and Elon Musk can teach us about how new technologies use early adopters, and how they can help with your startup. Bezos, Brandson, and Musk are essentially the early adopters of space tourism. Soon, space tourism will be available to the masses. In this episode, I will talk about technology adoption, which people take it first, and what this means for technology entrepreneurs. Then we will touch on how to find early adopters that will pave the road for you in your new venture. You'll learn how technology can help you find these people and why it's crucial to take them on as your customers from day one. New technology is risky and uncertain, so it needs to be adopted by people who can handle the risk. And if these customers are happy with your technology, others will follow.

    Your App Is A Business

    Play Episode Listen Later Jul 20, 2021 18:59


    When people think about apps, they usually think about it as a product. I have news for you, your app isn't a product it's a business. The most important thing that your app needs to do is generate revenue. Without revenue, you won't have a business. As soon as your app generates revenue, then it becomes a product and a business at the same time. But bringing an app to market isn't just about creating something cool from scratch. It's about figuring out how to turn that cool thing into money. Figuring out how to make money from an app is like solving a puzzle and that's what this podcast is about. The show is divided into two parts. In Part 1, I'll cover why it's so important for you to validate your business model before building your app. In part 2, I'll cover the different ways to make money from your app.

    We're Back

    Play Episode Listen Later Jul 20, 2021 2:36


    Hi podcast followers, It's me, your host, Ken. "App-solutely" is back on the air and we have a ton of new episodes waiting for you! We are inviting you to take this journey with us, where together we are trying to figure out just what is going on with apps and how to build products that people want to use.

    How to start building your product - Kim Alban

    Play Episode Listen Later Nov 17, 2020 27:33


    Kim and Ken talk about the first steps needed to build an app that people love. We talk about the concrete steps needed for customer research, feature development, and building your first prototype.

    How to Raise Money From Private Investors with Noble A. DraKoln

    Play Episode Listen Later Oct 15, 2020 36:40


    Noble is a crowdfunding and capital raising consultant, publisher of “Accredited Investor Journal”, author of the best selling books “Trade Like a Pro” and “Winning the Trading Game” and the managing director of Drakoln Capital Partners. We go through the specifics of raising money from private investors and leveraging crowdfunding to grow your startup. The 506(c) offering allows you to raise money from private investors. New regulations set by the Security and Exchange Commission (SEC) have opened up new avenues for startups to raise funds. You can connect with Noble on LinkedIn: https://www.linkedin.com/in/drakoln/

    What You Need to Know Before Getting VC Funding with Sam Batista

    Play Episode Listen Later Sep 25, 2020 48:30


    Sam is a founder, investor, and startup strategist who is currently working at Promotora Social Mexico ('PSM'), based in Mexico City. PSM invests in profitable and scalable Latin American companies that, through their business model, generate well-being and improvement in the livelihood and conditions of vulnerable segments of the population in Mexico. Today we talk about early stage startups, getting funding, and the Latin America startup scene You can connect with Sam on LinkedIn: https://www.linkedin.com/in/samanthabatista

    What Founders Need To Know Before Starting Up

    Play Episode Listen Later Sep 18, 2020 31:03


    In our weekly Tech Entrepreneur Office Hours, Vermillion Sky's Ken Vermeille and Laura Shcaack talk about everything founders need to know before jumping into the startup world.

    Tech Entrepreneur Office Hours - July 17, 2020

    Play Episode Listen Later Jul 17, 2020 44:18


    This is our weekly Friday office hours with Ken Vermeille. At Vermillion Sky we want to help entrepreneurs build the best mobile and web applications in the galaxy. Vermillion Sky is a mobile and web design and development agency for startups and entrepreneurs.

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