Brand Camp Podcast

In today's episode, I will be speaking with Liz Cholhan, co-founder of Highlo Designs, a brand designer, business owner, wife, and mom. Liz teaches other designers how to grow and scale their brand design business by digging into the heart of their business and the brands they design. Highlo was created with the simple vision of equipping businesses to build lasting connections with their audiences. They bring a dynamic skillset to each project. From strategic thinking to creative solutions to flawless implementation, they have the unique ability to simplify and focus in on what really matters to each of their clients and their branding and design needs to exceed expectations. Liz and I discuss starting Highlo Designs with her husband Christian, why they focus on holistic branding and what this means to them, merging the path of where your brand comes from & where you want it to go in the future, building lasting relationships with committed customers, and much more. Tune in to learn about: How to connect your brand to your target audience to build long-lasting relationships Tips and insights on balancing owning a business & being a mother Ways to combat negative thoughts and get to the root of the issue Setting boundaries and having healthy client relations in your business How to identify limiting thoughts you may be experiencing & overcoming mindset blocks Plus much more! Don't forget to subscribe to the podcast so you never miss a new episode & let us know if you enjoyed this episode by leaving a review

In today's episode, I will be speaking with Tristyn Sipsy, the owner and copywriter behind Sipsy Ink. While Trisyn was writing for Georgia Aquarium, she saw firsthand how the right words can drive people to action. That's where Sipsy Ink Copywriting Studio came in. Sipsy Ink is a copywriting studio for purpose-driven brands and creative entrepreneurs so you can start reaping the benefits of words that are designed to generate leads. (and make you more money, honey!) Tristyn and I discuss what copywriting really is and why it's important for businesses, tips for DIYing copywriting, why you should diversify your marketing avenues for your business, what meta tags are & how to properly use them, and all things copywriting for business owners! Tune in to learn about: The value of copywriting and it's return on investment (RIO) for your business The pros and cons of investing in copywriting vs DIYing it Where to put keywords on your website and the drawbacks of keyword stuffing What search engine optimization (SEO) is and why it's important for Google rankings 4 vital tips for optimizing your business on Google search Plus much more! Don't forget to subscribe to the podcast so you never miss a new episode & let us know if you enjoyed this episode by leaving a review

In today's episode, I will be speaking with Danielle Spadinger, founder of Timberline Design Co. Danielle is a designer, entrepreneur, and a mama to 2 pups and a toddler. She specializes in timeless unique designs. Her design journey started when she transferred to universities and was lost at what to do with her life. She ended up transferring to Metropolitan State University of Denver and diving into Communication Design courses that She loved. She started working in the design industry in 2011 while in school because she couldn't get enough. She created my business while she was in school so she could freelance and it has blossomed into so much more the last few years. The name Timberline was officially created in 2021 after much personal discovery and strategy and officially launched in 2022. Her studio has worked with various brands in multiple industries throughout the years from big trade show projects to small business branding and web design. Danielle and I discuss the realities of being a working mom and the importance of setting boundaries in both your personal and professional life. She shares how she balances motherhood while owning a business and freelancing, along with tips for others looking to do the same! Tune in to learn about: How she ended up finding her passion for graphic design after feeling lost in school What she learned in University that she was able to apply to her business Setting boundaries with clients and in her personal life Working with clients that align with your values and being okay with saying ‘no' to projects Losing your identity while being a stay-at-home parent & a working parent, and how she has dealt with this Plus much more! Don't forget to subscribe to the podcast so you never miss a new episode & let us know if you enjoyed this episode by leaving a review

In today's episode, I will be speaking with Brand Designer, Jasmin Plouffe. Jasmin leaped into entrepreneurship because there was something missing from her corporate career. She was sick of churning out design work without knowing the why behind it all. Her why is to now help my clients find clarity in creating their fullest potential AND to create head-turning visuals. Early into her career, she struggled with self-doubt and felt lost. She wanted to pay forward the guidance and inspiration she found from other female entrepreneurs in the newest chapter. Jasmin and I discuss how she was laid off in her position after 10 years which sent her into her entrepreneurship journey. She shares her struggles with the mindset around being a business owner, genuinely showing up online, and how each business coach she has worked with brought her business together. Tune in to learn about: The importance of giving your brand a personality & how to do this How to show up confidently & consistently in your business A useful resource that helped her with showing up online How to set yourself apart from others in your industry and find your ideal client Being authentic online and overcoming the pressures of fitting in Plus much more! Don't forget to subscribe to the podcast so you never miss a new episode & let us know if you enjoyed this episode by leaving a review

In today's episode, I will be speaking with Veronica Bryksa, founder of Lovely Wild Designs, a Canadian artist and surface pattern designer with a love for watercolour and digital illustration. Known for her soft and airy aesthetic, her work is inspired by nature and her three kids, usually weaved together with a feminine twist! She hopes to inspire small businesses to stand out from the crowd with her unique and artful pattern designs. Veronica and I discuss creating multiple revenue streams while niching down to focus on what brings her joy, what was a game-changer in her business, and a resource that helped her truly move her business forward, balancing motherhood while working full-time & running a business. Tune in to learn about: What to do if your putting energy in too many directions and your business isn't moving forward Transitioning between mom and business owner & how she manages both The balance of niching down to what you actually enjoy in your business, while also considering cost & profit Advice for time-blocking and setting goals in your business to really move the needle Overcoming imposter syndrome in both art & business Plus much more! Don't forget to subscribe to the podcast so you never miss a new episode & let us know if you enjoyed this episode by leaving a review

In today's episode, I will be speaking with Michelle Balingit, the photographer of Sey Michelle! Sey Michelle is a commercial photographer, specializing in product photography for beauty, skincare, and wellness brands. You can count on her to take the best photos for your products and give you a head start in the market with our high-quality imagery. Michelle has over 10 years of photography experience and creates photos with top-notch quality with a creative touch that speaks to her client's audience's core emotions. The best part is that you don't need to hire an expensive photography team or purchase tools on your own. She provides brands with quality tools, premium service, and customized packages that suit their needs. Michelle and I discuss how she first got into the photography space after being given her first camera at the age of 16, what lights her fire with product photography, and the exact process she uses with her clients. Michelle shares all the inside tips & tricks of photography including where to get killer lightroom presets, how to avoid burnout from content creation, must-knows for DIYing your own photos, and much more. This is a must-listen-to learn how to create content that will actually attract your ideal audience! Tune in to learn about: Tips for DIYing your own product photos (with and without a professional camera) How to shoot content that will actually attract your ideal client Tools & resources she used as a self-taught photographer Using your content most efficiently & implementing content pillars Recommended platforms for editing & scheduling social content Plus much more! Don't forget to subscribe to the podcast so you never miss a new episode & let us know if you enjoyed this episode by leaving a review

In today's episode, I will be speaking with Sarah Erickson, Brand Designer & Founder of Sarah Ann Design. Sarah Ann Design was developed from a long-term love affair with letterform and polished typography. She believes in thoughtful brand strategy and a refined approach to design—creating connection and cohesion in every step of your client experience. Sarah is passionate about helping other creatives build a lasting legacy through intentional brand design. Sarah and I discuss how she's expanded her business throughout the years from starting with wedding professionals to now working with many different industries, her brand strategy process she goes through with her clients including defining their ideal customer, the importance of bringing both profit & joy into your business, plus much more. We dive deep into money mindset and take you step-by-step into how to price your services in order to achieve your business income goals! Tune in to learn about: How to approach having multiple ideal clients and identifying their pain points Insights into creating a mood board that accurately represents your own brand The exact method to pricing your services in order to reach your income goals How you can bring both money and joy into your everyday business Tips for creating free resources that will actually attract your ideal client Plus much more! Don't forget to subscribe to the podcast so you never miss a new episode & let us know if you enjoyed this episode by leaving a review

In today's episode, I will be speaking with Krista Olynyk, a Business Coach & Marketing Strategist for Wedding Pros. She is the founder of KJ & Co. & The Wed Well Showcase, a wedding show curated for modern & stylish GTA couples. Krista is an Award-Winning Event Planner and Wedding Industry Mentor dedicated to helping design your dream wedding business around your lifestyle, so you can make more money and time for your family. Since 2012, KJ & Co. has planned over 60 weddings and been featured in Style Me Pretty, Today's Bride, WedLuxe, and more. They've also been the recipient of the WeddingWire Couples' Choice Award and the Hamilton Spectator Readers' Choice Award. Unable to find a highly curated wedding show in the western GTA that wasn't heavy on the sales pitches and pipe-and-drape stalls, she decided to create one by launching The Wed Well Showcase in 2019. Krista and I discuss how she first got into the wedding industry and how her business has transitioned over time, including offering coaching & consulting services, parallels she's seen in her own business after growing up with entrepreneur parents, and the challenges that come with running a business. She also shares how she balances her business with family while raising two toddlers, and her transition from business to motherhood when her children were born. Tune in to learn about: The challenges of balancing motherhood & owning a business on a daily basis including the mental load of constantly switching hats The pros and cons of delegating & outsourcing tasks in both business and personal life Finding ‘your people' who are going through similar challenges of being a mom-boss & being transparent about entrepreneurship How she started the Wed Well Showcase after seeing a need in Canada and running it all on her own Adjusting your business to your lifestyle & the importance of focusing on how your business feels, not how it looks on paper Plus much more! Don't forget to subscribe to the podcast so you never miss a new episode & let us know if you enjoyed this episode by leaving a review

In today's episode, I will be speaking with Kendra Coons, the owner and head planner at Confetti and Co., mama to Huxley J., and wife to "B". She began her adventure in event planning more than 10 years ago in the fast-paced world of fundraising. Since then, she has worked on countless fundraisers, galas, conferences, and, of course, weddings! We discuss how Kendra first got into the event industry, and how this led her to fall in love with putting systems in place for her business, to have a better work-life balance. She shares what primary systems she uses in her own business, and how they have helped her not only save time & money but also make money through these processes. If you feel like you've been working harder, and not smarter in your business, this is the episode for you, so that you can give your dream clients the best experience possible! Listen in to learn about: How to automate your business without losing that personal touch One thing she would recommend to any new business owner Key tips for someone looking to automate their business How Kendra helps clients streamline their processes and set up systems to benefit their own businesses Advice for other businesses owners juggling motherhood Building her new course ‘The Dubsado Bootcamp' And much more! You'll also get to hear about an exciting project we have coming soon for entrepreneurs that you won't want to miss! Don't forget to subscribe to the podcast so you never miss a new episode & let us know if you enjoyed this episode by leaving a review

Welcome to the first episode of the Brand Camp Podcast! In today's solo episode, I will be discussing brand strategy, because that's the mission of Brand Camp: to teach brand strategy to women entrepreneurs so they can create the business of their dreams with charity and direction. I'm going to be answering all the questions you might have about brand strategy, and I will be diving deep into the three main concepts of the Brand House Framework: Build, Design, and Sell, to help you create a clear road map to achieving your business goals! Listen in to learn about: What brand strategy is, why you need it and how to do it The pros and cons of DIYing vs hiring a professional in branding How to implement the Brand House Framework in your own business What to do if you already have a business but never did brand strategy Recommended resources and books on brand strategy And much more! Don't forget to subscribe to the podcast so you never miss a new episode & let us know if you enjoyed this episode by leaving a review

Hey gal! Welcome to the Brand Camp Podcast, I'm so excited you're here. I'm your host Colleen Stark. I'm a brand designer, former Summer Camp Director, serial entrepreneur, and mama of one crazy toddler. I'm the founder of Canoe Point Design Co., a design studio that helps goal-getting women in business become wildly successful through modern branding and strategy. This podcast is all about turning businesses into brands, where you will hear from innovative, forward-thinking women, changing the game in their industries. We talk tried and true tips, tricks and stories from ambitious women entrepreneurs, to help you level up your business, make MONEY, and create a life you love with a business you're obsessed with. If you're an entrepreneur, or want to BE an entrepreneur and have big dreams and goals, then this is a show for you. Welcome to Brand Camp.