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Seriously in Business: Brand + Design, Marketing and Business
If you've been feeling like your brand is “fine” but not WOW… chances are, you're missing this step.Today I'm kicking off my Build Brand Model series by breaking down the very first thing you need to get right if you want a brand that's magnetic, consistent, and actually works for your business.Before you even open Canva or pick a colour palette, you need this foundation in place...because when you skip it, you end up with visuals that look nice… but don't convert.In this episode, we cover:The first (and most important) step in building a premium brandWhy starting here will make every design decision easierHow this step helps you attract clients who actually want to pay youThe biggest mistake business owners make when DIYing their brandingWhat's coming next in the Build Brand ModelGet your free ticket to the Design Masterclass
Click here to see all the photos by Bella Grey Photography: https://disneyweddingpodcast.com/susan-pjs-grand-floridian-disney-wedding/ And click here to start planning your own Disney World wedding with the Fairytale Weddings Guide: https://fairytaleweddingsguide.com/shop/fairytale-weddings-guide/ In this episode, Susan Matthews shares the story of her Wedding Pavilion ceremony, Whitehall Room & Patio reception and EPCOT UK Lochside dessert party. She and PJ were able to save big by DIYing many elements of their reception décor, and today she shares her top tips for transporting these to Disney and communicating to your outside day-of coordinator how they should be set up. And you'll hear her favorite menu items and cake flavors! #weddingpavilion #grandfloridian #epcot #disneywedding #fairytalewedding #weddingtips #weddingbudget #disneyworld #weddinginspiration #weddingplanning #disneycouple #disneyadult #parklife
This episode is sponsored by Astute Graphics who create powerful plugins for Adobe Illustrator. Access your free trial here (Aff link) In need of a brand but don't yet have enough budget to hire a professional? On today's episode of Building your Brand podcast I am giving you my top tips for DIYing your own branding. Whether its because you're a creative and want to do your branding yourself or you need some branding to bride the gap between now and when you can afford to outsource your branding, this episode is for you. I am also putting my course Design Your Own Branding ON SALE as I will be retiring the course after this round. Get it now while it's still available! I hope you really enjoy this episode and find it useful. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! Key Takeaways If you have a small budget but not enough for branding hire a photographer; it's the most valuable use of your money at this stage Your brand values will be similar or the same as your personal values It's important to keep asking yourself 'What do I want my customers to feel' all through the process of develioping your branding Episode Highlights 2:32 Deciding on brand values 3:12 Defining a mission statement 4:22 Brand personality 6:20 How to create a moodboard that helps you 7:31 Bare minimum elements needed to create branding 9:38 File formats needed 10:02 Colour guidelines 12:07 Fonts for branding 13:50 How photography can help 14:56 Adding illustrations to your branding Mentioned in the episode colour.adobe.com - accessability checker My blog post: recommeded brand photographers Hannah Bacon templates Flash Sale - Design your Own Branding
Today I have some serious real talk for you if you're DIY'ing your recovery and it's been a while... WHY it's not working.Hypothalamic amenorrhea is a huge challenge with ups and downs. It's scary and confusing and when you're doing it yourself there are some things you need to watch out for.Is Recovery Coaching Right For You?http://thehasociety.com/is-coaching-rightWork 1:1 with us to get your period backhttp://thehasociety.com/coachingVisit us on YouTubehttps://youtube.com/c/danisheriffFollow us on IGhttp://instagram.com/thehasocietyhttp://instagram.com/danisheriffhttps://instagram.com/ashley_marie_smith_https://www.instagram.com/rosay.way_wellness/The Content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician.Support this podcast at — https://redcircle.com/the-hypothalamic-amenorrhea-podcast/donations
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Let's simplify the numbers you need to know and why in your retail business. Don't be that retailer that is overwhelmed by numbers in retail—or worse, avoiding them altogether. In this episode of the Creative Shop Talk Podcast, I'm sharing the surprisingly simple method I use to help retailers finally understand their sales goals, profit margins, and growth potential. Say goodbye to spreadsheet stress and hello to clarity with my Profit Planning Masterclass and “back-of-the-napkin” profits calculator. It's the calculator you have been waiting for and my clients LOVE. Whether you're just getting started or years into running your retail business, this is the financial pep talk and practical tool you didn't know you needed. What You'll Learn about Profit Planning: Why profit is essential (and not a dirty word!) What your “keep the lights on” number is and why you need to know it How to calculate your real sales goal using 3 simple numbers: foot traffic, conversion rate, and average order value The link between confident planning and business peace-of-mind Your Next Steps: Grab the Profit Planning Masterclass! Visit wendybatten.com/profit to access the $47 on-demand workshop and get the simple sales calculator that helps you set clear profit goals. Calculate Your “Keep the Lights On” Number Identify your essential operating expenses—like rent, payroll, inventory—and plug them into the calculator to find out your real sales goal. Gather 3 key data points from your POS system: Average Order Value (AOV), Foot Traffic, and Conversion Rate. Set a Weekly or Monthly Sales Goal Use the calculator to determine exactly how much revenue you need—and how many customers you need to serve to reach it. Talk to Your Team Share your new goals and engage your team in improving sales through better customer service and upselling techniques. Join the Retailer's Inner CircleGet ongoing support, coaching, and access to my full library of trainings and tools. Related podcasts we think you'll like: Episode 31: 7 Strategies to Attract Foot Traffic to Your Brick and Mortar Episode 103: Increase Sales With Your Silent Salesperson: Signage Episodes 163-166: Simple Sales Strategy Series About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy's programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
Seriously in Business: Brand + Design, Marketing and Business
Ever wondered if your gorgeous website and emails are missing the mark for millions of people with vision or hearing differences? In this guest podcast episode, Erin Perkins, deafblind accessibility educator and CEO of Mabely Q, joins me to share how small changes can create massive inclusivity in your business and boost trust, engagement & retention.Key TakeawaysAccessibility isn't just a checkboxSimple, non-overwhelming steps you can start TODAYReal insight into what's actually working (and what isn't) for people with vision/hearing lossTools and tips that you can implement right nowABOUT ERIN:Erin Perkins is the CEO of Mabely Q and a deafblind accessibility educator. With limited vision and hearing (she uses a cochlear implant and hearing aid), Erin brings lived experience to her work. After years of collaborating with coaches and creative entrepreneurs, she realized how little most people understood about accessibility—especially digital accessibility. Today, she helps businesses make their content and platforms more inclusive to build trust, increase engagement, and drive retention. Erin believes accessibility isn't a checkbox—it's a business growth strategy."CONNECT WITH ERIN:Website: www.mabelyq.comInstagram: https://www.instagram.com/mabely_qLinkedIn: https://www.linkedin.com/in/erineperkinsAsk Erin Anything: https://www.eventbrite.com/e/1253906150049?aff=oddtdtcreatorWatch on YouTube: https://youtu.be/gcx_vbUdXdsRead on the Blog: https://whitedeer.com.au/ep224/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
Why aren't you at your income goal yet? Why is that dream collab ghosting you? Why aren't clients sliding into your DMs with their credit cards ready? Spoiler: It's not your business—it's your messaging.Today we will unearth the not-so-sexy reason your business isn't scaling like it should be—and fix it. We're pulling back the curtain on the real reason your brand isn't converting, connecting, or commanding attention like the unicorn you are. It's time to talk messaging strategy.
In this (short) episode, we're zooming in on two unsung heroes of a smooth client experience: onboarding and planning workflows. Korrine breaks down exactly what to include (and what to stop trying to remember off the top of your head). Expect practical tips, a few "cover your peach" reminders, and some (unpopular) opinions on phone etiquette.Whether you're DIYing your workflows or using the Core Collection, this one will help you lighten your mental load and keep things moving like a well-oiled booking machine.What You'll Learn:When to use (and not use) a schedulerHow to set boundaries without sounding like a robotThe little details that will come back to bite you if forgottenWhy your brain deserves better than memorizing booking steps
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Feeling stuck in perfectionism or weighed down by self-doubt? You're not alone—and you don't have to stay there! In this quick yet powerful coffee chat, I'm sharing real conversations I've had with shop owners navigating mindset challenges like imposter syndrome, overwhelm, and lack of confidence. You'll walk away with practical mantras, empowering reminders, and actionable strategies to help you move forward—even when things feel messy. What You'll Learn: Why “done is better than perfect” is a game-changing mantra How to prioritize progress over pressure in your retail business Ways to quiet your inner critic and own your role as CEO Simple strategies for leading your team with confidence Reminder: Your dream clients are looking for the real, imperfect you. You don't have to be filtered and perfect to attract your dream clients. “Everything is figureoutable.” - Marie Forleo Your Next Steps: Take 10 minutes this week and make a list of what makes your shop unique. Know WHY your customers love you and lean in to that. Identify one task you're overthinking and complete it. Check in with your team. Ask for help where you are stuck. (I'm here for you!) Jump on over to https://wendybatten.com/work-with-me/! From here, you'll be able to join the Retailer's Inner Circle or grab on-demand workshops, including what just dropped: my Profit Planning mini-masterclass that includes the “back of the napkin” easy profit planning calculator, my members are raving about! It's only been available for my coaching clients in the past, but for a limited time, we're offering it to you, our podcast listeners. (Members already have access!) Related podcasts we think you'll like: Episode 128: 5 Ways to Recreate That Disney Cash Flow Magic Inside Your Shop Episode 153: Recipe for Success: 4 Leadership Lessons We Can Learn from Erin French of The Lost Kitchen Episode 161: Takeaways from my Recent Mastermind Retreat About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy's programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
Seriously in Business: Brand + Design, Marketing and Business
Can you believe how much has changed since 2015? TikTok didn't exist, Canva was new, and the iPhone 6 was “cutting-edge.” Fast forward to now, and branding and business look totally different. In this episode, I unpack the radical shifts in tech, consumer behaviour, content expectations, and brand design, so you can stay ahead of the curve in 2025 and beyond.Marketing today requires more platforms, more content, and more connectionCanva raised the bar, so your design strategy must be sharper than everPeople crave real community and connection with YOU, not a faceless businessConsistency builds brand recognisability and trustYou don't need to do more, just get smarter with repurposing and designIntro 0:00Looking back 1:12What's changing 5:46Comparing then to now 11:00Tips to take away 15:49Wrapping up 17:11Watch on YouTube: https://youtu.be/vpJ39Fz--LwRead on the Blog: https://whitedeer.com.au/ep223/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
Are you an entrepreneur wondering if you should put time and effort into Google Ads? In today's episode, I'm talking with SEO and Google Ads expert Glenneth Reed. Glenneth shares her reasoning on whether or not Google Ads are worth it for entrepreneurs, plus how to make the most of your time and budget if you do decide to invest. Time-stamps:Meet Glenneth Reed (1:03)Being a certified expert in Google Ads and SEO 2:17)Why Glenneth does NOT recommend Google Ads for relators or short-term rental owners (3:25)Google Ads and how they work (6:07)How to earn the sponsored spot on Google (8:05)Your budget for Google Ads (11:24)Using negative keywords (12:47)Power Hour (15:33)Mistakes when DIYing your Google Ads account (16:28)Ad spend based on your niche (21:09)Where to send the people who click your ads (23:53)Tools for DIYing your Google Ads (25:38)Connect with Glenneth (27:44)Become the best in your brand and market (29:30)Mentioned in This Episode:Glenneth Reed on Instagram: instagram.com/glennethdotcomThe Visibility Method Website: thevisibilitymethod.comThe Visibility Workbook: thevisibilitymethod.com/visibility-workbookPower Hour: Power Hour on Mondays at 1PM ESTWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co
Listen to This Episode If You…
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Is Your Google Business Profile Costing You Customers? Your Google Business profile is one of the easiest and most powerful tools to drive retail growth. In this Coffee Break episode of the Creative Shop Talk Podcast, I'm sharing ten quick, high-impact ways to audit and refresh your profile—just in time for the fall retail rush. Updating your Google Business profile takes 10 minutes. We all have 10 minutes! Use them to update your digital storefront and start showing up where your customers are already searching: GOOGLE! What You'll Learn: Why accurate business info and categories on Google Business matter more than ever How photos, descriptions, and reviews drive trust and in-store visits (and why you need to respond to them!) Which hidden features (like Q&A and messaging) increase visibility and engagement …and MORE! Don't leave money on the table—this easy refresh could bring new customers through your door.
Seriously in Business: Brand + Design, Marketing and Business
Running a business that feels good and gives you freedom doesn't just happen by accident. In this behind-the-scenes episode, I chat candidly with my biz bestie Hazal (marketing coach extraordinaire) about how we're using this mid-year moment to reset, reflect, and intentionally map out our next big moves...including our first ever Escape & Expand Retreat!From juggling business with kids to globe-trotting while working part-time, we share what they're letting go of, how they're expanding, and why it's so important to stop, reflect, and dream bigger no matter what season you're in.In this episode:Why doing a mid-year reset can be a game-changer for your businessWhat Jacqui's focusing on right now (and how she's rewriting her signature course)How Hazal is leaning into leadership and audacity in her next business chapterThe real reason success doesn't always mean "more, more, more"All the juicy details on the Escape & Expand Retreat in DaylesfordJoin the Escape & Expand Retreat: https://escapeandexpand.my.canva.site/retreatABOUT GUEST:Hazal is a marketing genius turned powerhouse coachfor brilliant women who feel like they're blending in when they were born to stand out. With over a decade of experience in corporate marketing, including supporting multi-billion-dollar businesses, Hazal founded Hey Hazal and created The Self-Makers Mastermind, the home for talented entrepreneurs who want to own their brilliance, carve out their unique edge, and build a sales system that positions them as the leader they were meant to be.Inside her mastermind, Hazal's clients aren't just growing their businesses, they're booking out offers months in advance, creating offers that sell themselves, 13x'ing their revenue, and building businesses that feel FUN to run. She's also the host of the top-charting Self-Makers Podcast, where she reminds you: You don't need to change who you are to be seen as the absolute best at what you do.CONNECT WITH GUEST:https://www.instagram.com/hey.hazal/Watch on YouTube: https://youtu.be/uqyVgJyG74sRead on the Blog: https://whitedeer.com.au/ep222/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: It's not luck. It's not magic. Running a successful retail shop takes purpose, planning, and showing up as your best self. In this inspiring episode, I'm sharing a powerful reminder from one of my favorite authors, Jon Acuff: “Awesome is never accidental.” Let's talk about how you can intentionally create a business that feels great for you and your customers—on purpose, not by chance. We don't want average businesses or lives: strive for AWESOME. Tips on Raising Your Retail Standards: “Awesome” isn't just luck. Success is built with intention. Stop saying “She's so lucky” and ask what she is doing differently. Be an intentional leader. Plan 90 days ahead like a CEO. Learn new skills to grow your shop and confidence. Make business decisions that align with your personal and brand values. Level up your customer's experience. 81% of people will leave your store if they think someone else offers a better experience. Inconsistent service can drive even loyal customers away. Set clear store standards: music, smell, cleanliness, staff behavior—it all matters. Your Next Steps: Write down the quote: Awesome is never accidental. Pick one small area in your business and raise the bar. Ask yourself: how can I be more awesome today? Related podcasts we think you'll like: Episode 136: Annual Planning that Fills Your Life Buckets Episode 143: How to Plan and Host Successful Events in Your Retail Shop Episode 144: How to Create a Customer Journey Map About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy's programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
Seriously in Business: Brand + Design, Marketing and Business
This episode is a little different... in the best way. I went totally off-script and let ChatGPT throw some questions at me that I think YOU would want to ask. Think of it like a friendly, unfiltered chat about all things design, business, Canva, and life.Here's what I answer:What to do when you hit a creative rut (and why boundaries can spark creativity)My favourite new Canva feature (it's a game-changer for planning!)Do I think design or messaging is more important?How motherhood made me outsource and grow my bizIs my home aesthetic like my brand? Nope.What I'd do differently if starting my biz againWatch on YouTube: https://youtu.be/SwtSTXXm1p4Read on the Blog: https://whitedeer.com.au/ep221/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I want you to ask yourself this question: “Why wouldn't I be checking in mid-year with my retail business? Is there something I am avoiding? Am I making excuses like I'm ‘too busy'?” (Your words, not mine!) As a retail coach, it's my job to not only teach you the steps you need to take to do a midyear check-in in your retail business but also encourage you to get it done. Trust me: this will make a huge difference in your mindset and in how you run your beautiful business. In this episode I'm walking brick and mortar retail shop owners through a simple yet powerful midyear retail planning process to stay on track for profitability and growth. You'll learn what you need to look at during the review, how to adjust business goals, and how to build a profit plan to keep you flexible yet focused for the rest of the year. (Inner Circle members have access to a quarterly retail planning checklist to review your progress!) Whether you've hit your targets or need to pivot, this actionable framework will help you identify “creep” in your operations, celebrate your wins, and map out the next six months with confidence. “Don't plan for ‘fine.' Plan for awesome. Your business deserves more than mediocre.” - Wendy Batten Timestamped Topics: 03:00 – Flexibility vs. Excuses: Adjusting Your Goals 05:00 – Spotting and Reining in “Creep” 07:00 – Setting Real Profit Planning Numbers 09:00 – Month-by-Month Financial & Inventory Review 12:00 – Profitability Check: Are You Pushing String? 13:00 – Celebrating Achievements & Acknowledging Progress Key Takeaways to Help with Your Midyear Planning Check In: Use a quarterly retail planning checklist to audit goals, revenue, and operations (Inner Circle members: We have one in the mid-year planning masterclass!) Identify and correct “creep” in profits, inventory, team standards, and operations. Use a profit plan template and plug in your numbers, margins, and expenses. This will help you to make sure you are on track to meet your financial goals. (This is a GAME CHANGER and we have one in the Profit Planning Micro-Masterclass for Inner Circle members.) Conduct honest month-by-month reviews of P&L, balance sheet, and personal workload. Always celebrate wins—acknowledging progress fuels motivation for the next quarter. Your Next Steps: First of all, thank you so much for listening. I would love it if you would subscribe & leave a review on your favorite podcast platform. Join the conversation on Instagram! Follow along with me at @wendybatten.biz and share with me your biggest midyear wins. I'd love to hear what you are most proud of in the first 6 months of 2025! Inner Circle members have access to the Midyear Biz Review Masterclass and the Profit Planning Masterclass and Profit Calculator. Make sure you are logged in! If you aren't already a member of the Retailer's Inner Circle, you can join us anytime - the doors are open! Related podcasts we think you'll like: Episode 89: Money Talk & Mindset with Profits First Coach April Stroink Episode 112: How to do a Midyear Review and Check-up Episode 169: 5 Easy Ways to Improve Your Profit Margins (and Why You Should!) About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy's programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
Seriously in Business: Brand + Design, Marketing and Business
What if your words were the most overlooked part of your brand?In this episode, we're diving into the often forgotten cousin of branding that most people ignore: your MESSAGING. Not just what you say, but how you say it. Your tone, your turns of phrase, your “IYKYK” energy that makes your dream clients stop mid-scroll and whisper, “Wait... she gets me.”If your captions feel a little beige, your website reads like a robot wrote it, or you're constantly second-guessing how to sound “professional but personality-packed”... this one's for you.Join today's guest, Lucy from My Write Hand Woman, and I in unpacking how to write words that work: words that sell, connect, convert and feel like you.We cover:The difference between complimented copy vs converting copyLucy's Venn Diagram approach to brand voice (it's genius)How to find your differentiators (and actually SAY them)Tips for writing copy that feels personal without losing clarityCreative ways to understand how your audience wants to be spoken toIntro 0:00Interview 1:56Wrap Up 36:10ABOUT LUCY BEDEWI:Lucy Bedewi is the brand messaging strategist and copywriter behind My Write Hand Woman. She's known for her ability to connect the dots quickly and craft unique messaging angles that'll turn normal businesses into unicorn brands. She has scaled her business to multi-6-figures by the age of 22– working with top coaches, irreverent brands, highly-differentiated businesses, and personality-packed e-commerce companies to scale their sales results quickly. Her story and work has been featured in Nasdaq, Thrive Global, and Create and Cultivate. An electric speaker and the host of the podcast Unicorn Messaging, Lucy inspires women to get clear on the articulation behind their business, move into their bigness, and create messaging that's easy to buy from.CONNECT WITH LUCY:Contact Form to Work With Me: https://www.mywritehandwoman.com/contactInstagram: https://www.instagram.com/mywritehandwoman/Copy Roast: https://www.mywritehandwoman.com/copy-roastUse the code, SERIOUS takes $53 offWatch on YouTube:Read on the Blog:WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
Get ready to roll up those sleeves because we're diving into some seriously cool DIY projects that'll have your indoor air quality soaring higher than a kite on a windy day! Eric G is here to spill the beans on how to transform your home into a breath of fresh air—literally! From tackling those pesky crawl spaces to installing vapor barriers, we'll uncover those small yet mighty projects that pack a punch when it comes to cleaner indoor air. Plus, we'll chat about why sometimes it's smarter to hire a pro instead of wrestling with insulation yourself. So, grab your toolbox and let's get this air quality party started—your lungs will thank you!Indoor air quality can be a sneaky villain in our homes, lurking in the shadows and making us feel less than stellar. Eric G dives into the world of DIY projects that tackle this issue head-on. First up, he takes us on an adventurous crawl through our homes' underbelly—the crawl space. Did you know that over 60% of the air we breathe inside our homes comes from this often neglected area? Eric's got the scoop on how to transform that creepy space into a clean air powerhouse. From picking up some Tyvek suits and N99 masks to ridding the area of unwanted trash, he lays out the steps for creating a solid vapor barrier that keeps moisture at bay. And if you think your DIY skills can save you money on insulation, think again! Sometimes, hiring a pro is the way to go, especially when energy rebates can help foot the bill. So grab your toolbox and let's get to work, because a healthier home is just a project away!Takeaways: Improving indoor air quality doesn't have to break the bank; sometimes small DIY projects can make a huge difference in your home's health. Crawl spaces can harbor tons of unwanted air pollutants, so it's crucial to keep them clean and well-ventilated for better air quality. Installing a good quality vapor barrier in your crawl space can prevent moisture issues and improve the overall air quality in your home. Kitchen ventilation is essential; using the right range hood can drastically reduce indoor cooking contaminants and improve your home's air quality. It's a no-brainer that maintaining your bathroom vent fan can prevent fire hazards and improve indoor air quality when cooking or showering. If you're serious about your indoor air quality, consider professional help for larger projects, as they can often do it cheaper than DIYing. Links referenced in this episode:monumentgrills.comaroundthehouseonline.comCompanies mentioned in this episode: Monument Grills John's Waterproofing Panasonic Zephyr Z line To get your questions answered by Eric G give us a call in the studio at 833-239-4144 24/7 and Eric G will get back to you and answer your question and you might end up in a future episode of Around the House. Thanks for listening to Around the house if you want to hear more please subscribe so you get notified of the latest episode as it posts at https://around-the-house-with-e.captivate.fm/listenIf you want to join the Around the House Insider for access to the back catalog, Exclusive Content and a direct email to Eric G and access to the show early https://around-the-house-with-e.captivate.fm/support We love comments and we would love reviews on how this information has helped you on your house! Thanks for listening! For more information about the show head to
It's time we tackle a topic that can be a bit daunting – getting ready to work with a new podcast production partner. Whether you've been DIYing your podcast or working with another team, there are some crucial things you need to have in place to make the transition smooth and successful.Here's the thing: we've onboarded clients this year who fell into two camps. Some were convinced they needed way more than they actually did, which delayed them from getting the support they needed. Others worked with production partners who were less than willing to hand over what rightfully belonged to them. Sound familiar?In this episode of The More Profitable Podcast, I'm breaking down the four essential items you need to have ready before you start with a new production partner. Trust me, having these sorted out will save you a ton of headaches and help you hit the ground running. We're talking podcast host credentials, website access, music files, and all the creative assets that should belong to YOU.3:00 - Why podcasters often assume they need more than they actually do and how some production partners make transitions unnecessarily difficult6:45 - Your podcast host credentials are non-negotiable – here's why you need access to your Libsyn, Buzzsprout, or Spotify for Podcasters account, even if you never log in10:30 - How to properly set up website access for your podcast production team while maintaining full control over your site14:20 - Who really owns your podcast music and intro/outro files? (Spoiler: it should be you, even if they purchase it on your behalf)18:15 - Why every template, graphic, and creative asset made for your show belongs to you and how to ensure you get them22:00 - The questions you absolutely must ask any potential podcast production partner before signing a contractMentioned in 4 Things You Need Before Hiring a New Podcast ProducerProduction Services at Uncommonly MorePodcast Strategy IntensiveRate and Review The More Profitable PodcastSend us a textSupport the show
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Running a retail business isn't just about WHAT you sell—it's about WHO you bringing together in your retail store. In this heartwarming and wisdom-filled episode, Cadence Kidwell of Fuzzy Goat (a yarn store in Thomasville, Georgia) shares how she's built a thriving business rooted in connection, creativity, and community support. Whether you're a seasoned retailer or just starting out, Cadence's story will inspire you to think big, act bravely, and build something meaningful. Key Takeaways from a Retail Yarn Store Owner: Cadence shares her inspirational journey from university teacher to yarn shop owner Why community is the most important product she sells How she built a strong, trusted team that loves the store like it's their own Creative marketing tools she swears by (like countdowns and story-driven videos) How events like Local Yarn Shop Day bring huge in-store traffic Why offering benefits like retirement plans helps retain staff The importance of mentorship, coaching, and always learning something new “We're not just selling yarn. We are selling connection and whimsy.” - Cadence Kidwell About Cadence and Fuzzy Goat Prior to opening Fuzzy Goat, Cadence Kidwell obtained a PhD in Creative Writing and designed a certificate program for students to develop cultural competencies while working at Florida State University. She was happy with that career but began dreaming of her own shop. She decided that she could either steady-on into the last decade of university life or she could join the makers' life by building a business from a rough-worn building & filling it with beautiful yarns made by strong women. Luckily for Thomasville (and the rest of us) she chose the latter. Fuzzy Goat is truly an independent business with over 90% of our merchandise created by other independent women makers. Fuzzy Goat creates a space where conversation across generations and life experiences is valued and sought after. Follow along with Cadence and Fuzzy Goat here: Website | Instagram | Facebook Use code SHOPTALK to get 11% off your order through Fuzzy Goat's website! Related podcasts we think you'll like: Episode 183: Fine Tuning Your Business Operations with Business Strategist Gwen Bortner Episode 244: Behind the Counter: From E-Commerce to Brick and Mortar with Chris Waddy of Loopy Wool Episode 259: Behind the Counter: Building a Unique Retail Shop with Heart with Amy & Chris Hart About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy's programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
Seriously in Business: Brand + Design, Marketing and Business
Welcome to the final instalment of my Rebrand to Rise series, created for business owners who know their current branding no longer fits the incredible business they've built.If you've been thinking, “YES, I need a rebrand,” but also, “I don't even have time to eat lunch, let alone overhaul my brand,” this one's for you. Because rebranding can be strategic, streamlined, and supportive, without draining your energy.In this episode, I share:Why most rebrands stall (spoiler: it's not Canva's fault)The real reason your VA or designer struggles to nail your brand visionHow to turn your ideas into a system your team can run withWhat CEO-led branding actually looks like inside The Co+Creation Design ClubJoin the Club while it's on sale: https://whitedeer.com.au/clubsaleIntro 0:00Why most rebrands stall 2:28You can't outsource YOU 4:00Pick good imagery 6:20Get a system that works for your team 7:17How I can help you 10:50You don't have to DIY every graphic... but you do need to lead the vision.Watch on YouTube: https://youtu.be/n00TLpjg3GYRead on the Blog: https://whitedeer.com.au/ep219/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Let's make this summer your most joyful and productive yet, without the burnout. In this episode, I'm sharing how to embrace a "Summer of Ease" while still keeping your retail business humming along behind the scenes. Whether you're a brick-and-mortar owner in peak tourist season or experiencing a slower Q3, this one's for you. We're trading hustle for harmony by leaning into three core pillars: (1) Fun (yes, you need it!), (2) Rest (not a reward, but part of your job), and (3) Momentum (because Q4 is coming and we need to be ready!) How to Create Ease This Summer: Schedule your calendar and your team's through September Pre-plan promotions, social content, and email marketing Reuse great content from last year (no one remembers your July 2023 meme, it's fine) Humanize your brand with softer summer content (think beach reads and mojito recipes) Hand off live sales, store tours, or event planning to your team or guest hosts Let go of the guilt and get off your phone and POS app while you're away It's time to drop the “shoulds,” my friend. Let's get to work. Until next week, cheers to joy, freedom, and profits. “Watching your POS like a hawk is not making things sell faster.” -Wendy Batten Your Next Steps Get out your calendar and do some planning! And let's connect on Instagram! What are your top tips for planning your summer of ease? I'd love to hear from you. Screenshot this episode and tag me on Instagram, or just jump into my DMs. If you're a member of the Retailer's Inner Circle, check your monthly playbooks. They're packed with done-for-you email prompts, promotional calendars, and content ideas to make this even easier. And if you aren't…join my supportive community of retailers in the Retailer's Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE. Related podcasts we think you'll like: Episode 82: 5 Steps to Simplify Your Content Planning Episode 143: How to Plan and Host Successful Events and Promotions in Your Retail Shop Episode 253: Mastering Social Selling About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy's programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
Seriously in Business: Brand + Design, Marketing and Business
If your brand feels like a relic from your business's early days, you're not alone. As your business evolves, so should your brand...but does that mean a complete overhaul or a strategic refresh?In Part 2 of this Rebrand to Rise series, we explore the crossroads many entrepreneurs face: to rebrand entirely or to evolve their existing brand. We'll discuss the differences, the decision-making process, and how to align your brand with your current business vision.In this episode, you'll learn:The key differences between a total rebrand and a brand evolutionHow to assess which elements of your brand to keep, update, or retireWhy some designers advocate for lengthy rebranding processes, and why I take a different approachAn inside look at the rebranding process within The Co+Creation ClubWork with me in The Co+Creation Design Club. Done-WITH-you creative and design support for the scaling entrepreneur (and their team) who's ready to craft a high-demand brand, without the cost and hassle of an in-house designer!APPLY NOW: https://whitedeer.com.au/clubsaleLaunch Rebrand pack: https://www.diydesignmybiz.com/RebrandLaunchWatch on YouTube: https://youtu.be/EWY1P52jBHcRead on the Blog: https://whitedeer.com.au/ep218/Intro 0:00Why this is important 1:01Rebrand vs evolution 3:32Questions to ask 8:00Client example 13:00Steps to follow 19:25WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/clubsale// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
What does it really look like to grow a thriving creative business while raising a family, managing a full client roster, and staying true to yourself?In this episode, we're joined by Jen Bowen of She Made It Like That—calligrapher, engraver, and live event artist. Since starting her calligraphy business in 2020, Jen has gone from taking on her first wedding project to becoming a sought-after artist known for her genuine client relationships, polished brand, and community-first approach.Whether you're a new calligrapher wondering how to get clients or a seasoned creative balancing motherhood and entrepreneurship, Jen shares real-life insights on building a calligraphy business that's both profitable and sustainable.We're diving into:How Jen used relationship marketing to book her first clients and grow her brandThe power of networking, vendor connections, and in-person events for live artistsInvesting in yourself vs. DIYing your businessHow to balance motherhood and entrepreneurship without burning outEncouragement for creative business owners at every stage of the journey
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Let's talk about the “summer slowdown,” shall we? In this episode of the Creative Shop Talk Podcast, we're flipping the script on the summer slowdown and showing you how to use any quiet time as a powerful CEO reset. Whether it's organizing your back-end systems, strengthening customer relationships, or proactively planning for Q4, this season can be one of your most productive if approached with intention - and I'm showing you how. We're diving into practical and mindset-driven strategies for using this seasonal dip to build momentum, clarity, and energy. Learn how to schedule a “money date” with your financials, declutter your tech stack, and plant the seeds for a thriving holiday season. What You'll Learn in This Episode: Why a slower season can be your biggest strategic advantage How to use your CEO date to make smarter inventory decisions Ways to deepen customer relationships and build brand loyalty Quick backend system fixes that can boost efficiency How to use the summer to prep for a stress-free Q4 and holiday season Why mindset matters more than momentum during seasonal dips Your Next Steps If you found this episode helpful in any way, I would LOVE if you would share it with a fellow shop owner who might need a mindset shift! Then tag me on Instagram (@wendybatten.biz) with your summer reset plans. I'd love to hear from you! And then …join my supportive community of retailers in the Retailer's Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE. Related podcasts we think you'll like: Episode 115: How to Tame All of Those Great Ideas Episode 116: What to Do if It's Slow: Summer Strategy Series Episode 216: Create a Summer of Ease for Your Retail Shop About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy's programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
Seriously in Business: Brand + Design, Marketing and Business
You're getting clients. You're making sales. You've got a good thing going.But deep down... you know something's off.You're working with great clients, but not dream clients.You're making sales, but not at the level your offers deserve.You're showing up, but not feeling fully confident in your brand.That nagging feeling? That's a brand mismatch. And today, I'm diving into how to spot it, fix it, and create a personal brand that aligns with your next-level business goals.This is part one of a three-part series on personal branding for scaling service-based businesses... let's make sure your visual identity isn't the thing quietly capping your growth.In this episode, you'll learn:What brand misalignment really is (and why it's often mistaken for a marketing problem)The quiet symptoms of brand mismatch you might be missingWhat brand alignment actually looks and feels like (with real examples)How visuals impact pricing, confidence and conversionThe transformation story a client's brand glow-up5 powerful questions to self-audit your branding todayIf you're ready to be seen as the expert you already are... your brand has to match the level you're stepping into.Intro 0:00Problems with visual brands 1:21Signs of a mismatched brand 3:31Graphic example 7:55Fixing a mismatched brand 11:55Questions you should be asking 16:24Wrap up 18:00Watch on YouTube: https://youtu.be/WS7_UOehadwRead on the Blog: https://whitedeer.com.au/ep217/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Do you struggle to schedule and/or keep your CEO dates with yourself? Running your shop like a true CEO isn't just for big-box retailers: it's for independent creative retail shop owners just like you - trust me on this. If you've ever felt like your business is dragging you down; if you KNOW you aren't spending your time on the things you should be…this episode is for you. Not sold on why CEO time is crucial? Unsure of where or why to start? Wondering what you should be doing during your CEO date? Listen in now! Takeaways for Indie Retailers Hard seasons are normal – Obstacles come with owning a business. What matters is how you move through them. Stop playing small – Don't let busy work keep you from doing the real CEO work that moves the needle. You can't scale with hustle and heart alone – Aligned action is what brings joy, profit, and freedom. Take a pause and plan – A regular CEO date with yourself brings clarity and confidence. Want help? – I'm hosting a Quarterly CEO Planning Day on June 10th. Come plan alongside other retailers who get it! More info below. What to Focus on During CEO Time Strategic planning (not just goal setting) Reviewing what worked and what didn't Understanding your income streams and profit margins Creating intentional marketing, not last-minute campaigns So what is your next step? Join me for a productive afternoon of planning out your next 90 days in my Retailer's CEO Planning Day on June 10th! This is a new program I'm offering. We will meet together in a small group and spend an afternoon doing some intensive quarterly CEO-level planning for your business. It comes with pre-meeting vision planning prompts, 4 hours of a focused planning session with me and a small group, 2 weeks of support from me, and a retail success toolkit to help you every step of the way! Save $100 by registering by June 6th. See you there! Need more? Join me for my first Retailer's CEO Planning Day on June 10th! This is a new program I'm offering. We will meet together in a small group and spend an afternoon doing some intensive quarterly CEO-level planning for your business. It comes with pre-meeting vision planning prompts, 4 hours of a focused planning session with me and a small group, 2 weeks of support from me, and a retail success toolkit to help you every step of the way! Save $100 by registering by June 6th. See you there! Or…join my supportive community of retailers in the Retailer's Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE. Related podcasts we think you'll like: Episode 33: The CEO Date: A Non-Negotiable Habit is Key to Creative CEO Success Episode 88: Retailer Success Series: Making Pivotal (and scary) CEO Decisions with Retailer Melanie Kolb Episode 133: Retailer Success Series: Community, Culture, and CEO Mindset with Amy Cseh About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy's programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
In this special “coaches takeover” episode, Career Strategy Lab coaches Erin, Steph, and Becca go behind the scenes to talk candidly about what actually happens inside Career Strategy Lab. From client wins and transformations to what makes CSL different from other career programs, you'll hear their real talk on what works, who thrives, and why this job search container is unlike anything else.Whether you're skeptical of coaching, burnt out from DIYing your job search, or just curious about how CSL works, this episode gives you an inside look from the people who live and breathe it every day.What You'll Learn in This Episode:✔️ What makes CSL truly different (hint: it's not just the curriculum)✔️ The #1 thing clients think is their problem—and what it actually is✔️ What happens when people stop doom-scrolling and start taking action✔️ The unexpected power of community, mindset support, and critique feedback✔️ How CSL helps you tell a better story—not just land a job✔️ Why the coaches choose to stay (and why that matters)Timestamps:00:53 Meet the Coaches: Erin, Steph, and Becca01:25 First Impressions of Sarah Duty05:05 What Sarah Gets Right in Career Coaching09:47 Behind the Scenes of Career Strategy Lab15:14 Client Success Stories and Transformations17:32 Why We Choose to Stay with CSL24:33 Conclusion and Final ThoughtsApplied to 50+ UX or Product jobs & still no interviews or offers? Get UX job search help.Welcome to the Career Strategy Podcast with Sarah Doody, a UX Designer & UX Researcher with 20 years of experience who founded the UX job search accelerator, Career Strategy Lab. She's been doing UX career coaching since 2017.Follow Sarah on: LinkedIn | YouTube | Instagram
Seriously in Business: Brand + Design, Marketing and Business
Ever looked at a business owner and thought, “How on earth is she doing it all?”Here's the truth... she's probably not.I'm definitely not.In this episode, I'm pulling back the curtain and showing you the exact team that supports me behind the scenes. From my VA and graphic designer to my repurposing manager and studio team... this is how I run a full business between nap times and late-night work sessions.Whether you're starting small, or thinking about your next hire, this episode will give you clarity, permission, and a whole lot of “ohhh... that's how she does it.”Here's what you'll learn:Why I didn't want to hire at first, and what changed my mindMy full team breakdown, including who does what and whyHow I structure roles to buy back time and brain spaceTools we use to keep communication smooth and work flowingWhat to consider when you're ready to hire (even just a few hours a month)WANT TO WORK WITH MY TEAM? A couple of them have places available:VIDEO EDITING: Erek at https://www.erekladd.com/contactCONTENT REPURPOSING: Isabel who is offering free 30 minute strategy sessions: https://tidycal.com/fairyfoxdigital/free-value-callsIntro 0:00Making the decision to hire a team 0:57Hiring at VA 2:48Content manager 7:00Video editor 8:48Graphic designer 10:20Success coach 14:54Book keeper 15:21WATCH, READ & CONNECT:Watch on YouTube: https://www.youtube.com/watch?v=4g2FQLpeqUERead on the Blog: https://whitedeer.com.au/ep216WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
Trying to DIY your way through AI isn't showing grit—it's wasting precious time and opportunity. And I say this as someone who LOVES to figure things out myself! I'm seeing too many capable founders (especially women) stalling out because they're stuck in what I call "prompt purgatory"—constantly collecting AI resources but rarely implementing them.What if the shortcut isn't cheating? What if it's actually the smart CEO move that you're avoiding? While you're saving that fifth tutorial to watch "later," someone else has already launched their product or tripled their output with AI doing the heavy lifting. That's the new reality.I'll share how my own business transformation began when I took a shortcut by investing in a Pinterest course years ago—a decision that collapsed my learning curve from years into weeks and became the foundation for everything I've built since.What you'll learn:Why "shortcutting" with AI is about collapsing timelines, not cutting cornersThe hidden costs of DIYing your way through AI (time, energy, missed opportunities)How to shift from "scrappy founder" to "smart CEO" mindsetWhat AI mastery in 2025 actually unlocks (building funnels in a weekend, tripling content output)Why the entrepreneurs who thrive this year won't be the ones who "kinda know" AIResources Mentioned:AI Unlocked Summit: https://gemmabonhamcarter.com/ai-unlocked (May 27-29, 2025) Support the show
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Small habits can lead to big results! In this episode of the Creative Shop Talk Podcast, I'm sharing 11 easy-to-start micro habits that can totally transform your retail business. These habits may be small, but they pack a powerful punch. From looking at your numbers to making faster decisions, I'll give you real-world, simple advice that WORKS. Whether you run a boutique, a gift shop, or a creative space, these tips will help you grow with confidence — and have fun doing it! 11 Micro Habits for Independent Retailers: Don't “Ostrich” – Stop hiding from your business numbers. Look at them daily so there are no surprises. Always Be Learning – Reading 10 minutes a day or listening to a podcast can level up your skills. Ditch the Burden Mindset – Remember, you get to run this business. Approach it with joy, not dread. Use a “Yet” Mindset – “I'm not good at planning... yet.” Add "yet" to reframe your self-talk. Ask: How Can I Make This Easier? – Don't overcomplicate. Ask who or what can help. Crush Self-Doubt – Keep a list of wins, kind words, and proud moments to boost your confidence. Set Clear Goals – Know what you're aiming for so your daily actions move you closer to it. Look Up – Don't get stuck in the day-to-day. Plan 90 days out. Know what your customers are experiencing. Prioritize Your Health – A healthy YOU means a stronger business. Protect your time and energy. Decide Faster – Avoiding decisions holds you back. Be intentional and aligned with your goals. Make It Fun – This is your dream! Bring energy and joy into your day-to-day. Need more? Join me and our supportive community of retailers in my Retailer's Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE. Related podcasts we think you'll like: Episode 124: Confident Decision Making Made Easy with Business & Life Coach Andrea Liebross Episode 229: Having a Monthly Playbook for Your Retail Shop Episode 261: How to Stay Focused and Get Things Done About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy's programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
Seriously in Business: Brand + Design, Marketing and Business
Behind the scenes, most business chaos doesn't come from a lack of skill... it comes from messy, non-existent systems. And if your client experience feels a little scattered, your clients are feeling it too.In this guest episode, I'm joined by Mariana from Pink Ocean VS... a systems strategist, community builder, and spreadsheet-loving creative to unpack how we can create client journeys that feel seamless, supportive and straight-up satisfying.Whether you're a virtual assistant, a creative service provider, or just tired of chasing your tail between bub's nap time and Zoom calls... this is your reminder that structure can be freeing, and systems can be soul-nourishing.Here's what we cover:The difference between delivering a service... and crafting an experienceThe emotional layer that sets great brands apartWhat systems every service provider actually needsThe low-tech, high-clarity magic of mapping your journeyWhy SOPs aren't just for big businessesGrab your post-its, open your Canva whiteboard, and tune in... this one's equal parts strategy and heartDOWNLOAD Free Canva Client Journey Map: https://whitedeer.com.au/ep215ABOUT MARIANA:I'm Mariana, founder of Pink Ocean Virtual Solutions, a digital operations service for service-based business owners who are ready to clean up the backend, stop duct-taping their systems together, and get back to doing what they're great at. I specialise in CRM setups (especially Moxie), digital declutters, SOP creation, and ongoing tech VA support.CONNECT WITH MARIANAInstagram: https://www.instagram.com/pinkoceanvs/Website: https://pinkoceanvs.com.au/"The Break" Newsletter: https://pinkoceanvs.myflodesk.com/podcastMoxie fortnightly newsletter: https://pinkoceanvs.myflodesk.comWatch on YouTube: https://youtu.be/l6s55Zjk3hYRead on the Blog: https://whitedeer.com.au/ep215/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
This week on Two Parents & A Podcast — we bought a car (!!), Harrison is trying his hand at DIY (or at least I thought he was??), and we're diving into how becoming parents has shifted our relationship with alcohol. From who gets up with Tate after a night of drinks, to what we did when one of us wanted to cut back, to whether we ACTUALLY pump and dump — we're answering all your questions and sharing what's worked (in the past 7 days that we've cut out alcohol lol). Plus — the Nestlé scandal somehow gets worse (they allegedly lobbied against longer maternity leave???), a new Flock collab (!!), and how Disney weirdly helped us manage our time when we were kids (wth are the Netflix era kids gonna do??). Oh, and Harrison still thinks im not lactose intolerant… LOVE YOU GUYS! Timestamps: 00:00:00 Welcome back to Two Parents & A Podcast! 00:03:12 I bought a car! 00:12:27 Work update: New Flock collab!! 00:16:16 House update: Harrison's DIYing??? (kinda) 00:25:20 How parenthood changed our relationship with alcohol 00:29:00 Q&A: How did Alex get Harrison on the same vibe regarding cutting back on alcohol? 00:33:35 Q&A: How do you think alcohol affects your relationship with each other? 00:35:35 Q&A: How do you decide who gets up with Tate at night/morning if you've both had some beverages that night? 00:38:48 Q&A: I think alcohol for every event has become so normal in our culture. What do you think are reasonable boundaries around alcohol consumption? Especially as parents 00:42:14 Q&A: How do you and Harrison maintain a social life / drinking and being parents? Did that affect any of your friendships? 00:44:49 Q&A: How do you navigate if one parent is the drinking type and the other is fairly sober? When is it fair to ask your partner that you'd like to have a few drinks instead of always being the “default” parent and how to communicate that? 00:48:20 Q&A: Im exclusively pumping and wondering how you navigated pumping and drinking. Do you pump and dump? Wait a couple hours? I haven't had a drink yet because I don't know what to do! 00:50:13 Nestle scandal continues with lobbying against longer maternity leave (ALLEGEDLY) 00:57:53 Things We DMed each other: Disney helped us with time management 01:03:00 Things We DMed each other: Sleep Song 01:05:20 LOVE YOU GUYS! #twoparentsandapod ---------------------------------------------------------------- Thank you to our sponsors this week: HelloFresh – Go to https://www.HelloFresh.com/TWOPARENTS10FM now to get 10 Free Meals with a Free Item For Life. One per box with active subscription. Free meals applied as discount on first box. New subscribers only. Offer varies by plan. Quince – Go to https://www.Quince.com/alex for free shipping on your order and 365-day returns. SKIMS – Check out the Fits Everybody Collection at https://www.skims.com/twoparents. #skimspartner ---------------------------------------------------------------- Listen to the pod on YouTube/Spotify/Apple: https://www.youtube.com/@twoparentsandapod https://open.spotify.com/show/7BxuZnHmNzOX9MdnzyU4bD?si=5e715ebaf9014fac https://podcasts.apple.com/us/podcast/two-parents-a-podcast/id1737442386 ---------------------------------------------------------------- Follow Two Parents & A Podcast: Instagram | https://www.instagram.com/twoparentsandapod TikTok | https://www.tiktok.com/@twoparentsandapod Follow Alex: Instagram | https://www.instagram.com/justalexbennett TikTok | https://www.tiktok.com/@justalexbennett Follow Harrison: Instagram | https://www.instagram.com/harrisonfugman TikTok | https://www.tiktok.com/@harrisonfugman ---------------------------------------------------------------- Powered by: Just Media House – https://www.justmediahouse.com/ ---------------------------------------------------------------- Learn more about your ad choices. Visit megaphone.fm/adchoices
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Running a shop can feel like juggling flaming squirrels – I totally get it! In this episode of The Creative Shop Talk Podcast, I'm sharing a powerful training from the Retailer's Inner Circle library to help you focus, prioritize, and actually get things done (without the late nights and endless to-do lists). If distractions and squirrel-brain are wreaking havoc on your retail business, listen up. This one's for all of the busy retailers out there trying to get things DONE! Takeaways for Independent Retailers: How to protect your personal time as a retail CEO The power of setting non-negotiables for work-life balance What a CEO Date is – and why it will change your week The difference between results and goals: what are the three “cross-offable” things you need to do today? How to use the Pomodoro Method to beat distractions: You'll be shocked by how much you can get done in 25 minutes! 4 D's to simplify your to-do list: Do, Delete, Delegate, Defer Why batching tasks and working away from the shop floor matters How small group support boosts momentum and accountability Need more? Join me and our supportive community of retailers in my Retailer's Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE. Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE. Related podcasts we think you'll like: Episode 33: The CEO Date: A Non-Negotiable Habit is Key to Creative CEO Success Episode 48: The 3 Biggest Time Wasters for Retailers and How to Avoid Them Episode 136: Annual Planning That Fills Your Life Buckets About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy's programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
Seriously in Business: Brand + Design, Marketing and Business
If you're planning to launch (or re-launch) a course in 2025, it's time to get cracking, especially on your design. Because your audience is judging your course by its cover, and your graphics could be the reason you're not hitting your sales goals.In this episode, I'm walking you through the exact timeline and visual assets you need to nail your course branding and show up like the pro you are. This is the kind of strategic design planning that sets you up for consistent, passive income... and a course you're proud to shout about.I'll also share why most people leave design way too late (and how to avoid it), plus how we can co-create every graphic together inside The Co+Creation Design Club
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Helping and inspiring independent retailers is my passion (and my job!), but I would be remiss if I never shared how inspiring my retailers are to ME. Their inspiration is never more apparent than when we are all together in person: talking shop, ruminating on all the things, and brainstorming through big ideas. In this episode, I'm sharing some of my takeaways from my Level Up Mastermind Retreat in early April in Thomasville, Georgia. I'm always learning from my retailers and amazed by their ideas and this retreat was no different. There is something very inspiring about getting a group of like-minded people together who are working toward a similar goal: running a successful independent retail shop. I hope these takeaways inspire you to try something new to move the needle in your retail business. Takeaways for Independent Retailers: Bravery is contagious: It's important to surround yourself with people who are on your side. Making a decision and being brave enough to stick to it when you see the needle starting to move and/or having the courage to course correct if it's not working Collaborations & community are super hot right now: Everyone in your community has the same goal: growing and thriving in a community that supports them. Look to your community for inspiring people: Annie Jones of The Bookshelf in Thomasville showed us that building multiple revenue streams and marketing differently works. (You can follow along with her Instagram at @bookshelftville) Lean into others: You cannot do this alone! I also wanted to give a quick shoutout to YOU! Thanks to your support, the podcast has reached 100,000+ downloads! Need more? Join me and our supportive community of retailers in my Retailer's Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE. Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE. Related podcasts we think you'll like: Episode 246: Relationships are Rocket Fuel Episode 254: Behind the Counters: The Magic of Joining Forces to Foster Community and Build a Retail Destination Town with Millie and Adam Blackwell Episode 259: Behind the Counter: Building a Unique Retail Shop with Heart with Amy and Chris Hart About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy's programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
This week's host, Monica Grant, is joined by Joshua Wheeler to chat The Resourceful Sailor series of DIY sailing repairs, fixes, modifications, and hacks. Joshua is a drummer-turned-sailor who's been sharing his tips & stories with the Latitude 38 audience since 2019. Hear why sailing is as engaging as music, how to DIY your boat projects, his most memorable DIY repairs & solutions, what to know before sailing the world in a small boat, and whether he keeps his drum set on his boat. Learn more about Joshua at SailingWithJosh.com, on YouTube @SailingWithJosh, and at Latitude38.com
Seriously in Business: Brand + Design, Marketing and Business
Online courses are an amazing way to serve your audience and grow your business... until they flop. And one major reason they flop? The student experience.In this episode, discover three course design mistakes you might be making that are silently costing your sales.Whether you're launching your first course or refreshing an existing one, these design tweaks will help your students not just join your program, but LOVE and complete it. Stick around to the end for a juicy little app tip too!You'll learn:Why your course content might be unreadable and what to do insteadThe power of interactive course materials and how to create themHow to use imagery and diagrams to boost learning and retentionA tool that makes creating diagrams a breezeWhy internal branding matters as much as external
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Can couples successfully run a retail shop together? Absolutely! From a flash of inspiration on a trip to London to creating a beloved community hub in Thomasville, Georgia; Amy and Chris Hart join me on the Creative Shop Talk Podcast to share how passion, teamwork, and a little bit of "what's our widget?" can turn your entrepreneurial dreams into reality. Amy and Chris own The Hare and the Hart, a boutique inspired by the couple's time in the Cotswolds. They describe the shop as “English at heart with a Southern sensibility and a French twist.” Amy is an active member of the Retailer's Inner Circle and has been in the Level Up Mastermind for almost 5 years running. This episode is packed with tips for independent retailers, especially those working together as a couple. From finding your niche, connecting with your community, and navigating the ups and downs of retail life together, Amy and Chris are an inspiration to all aspiring retail shop owners. Takeaways for Retail Shop Owners: Finding your "widget": Identify your unique product (like Amy's Toile designs) Involving family: Amy and Chris have incredibly talented family members who showcase unique products in their shop. Defining Roles: The importance of defining roles and communicating them clearly. Build your community: Make it a point to connect with members of your community. Featuring local artisans in your shop is a good way to do that. Overcoming challenges: Amy and Chris know when their slow season is and have come up with ways to draw customers in and also keep their minds right knowing things do pick up. Chris's Advice : "Don't give up your dream to somebody else.” Listen in for more thoughts on what Chris and Amy could have done differently if they could rewind 7 years. “Don't give up your dream to somebody else.” -Chris Hart Need more? Join me and our supportive community of retailers in my Retailer's Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE. Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE. About Amy and Chris: Sweethearts since college, Amy and Chris Hart chose Thomasville, Georgia, as their adopted hometown in 2018 after many adventures. The Hare & The Hart is their shop in the beautiful, historic downtown, offering gifts and goods that are English at heart with a Southern sensibility & a French twist. They adore celebrating the beauty of the places people love, embellishing the spaces surrounding them, and sharing in the extraordinary joy of the everyday. Their family takes part by designing collections, including Amy's Toile of Thomasville. They are pleased to carry local artisans, along with those discovered on and inspired by their travels. Amy and Chris continue their adventures in a wibbly, wobbly 1850s house just blocks from the shop with their Labrador named Rugby. Related podcasts we think you'll like: Episode 78: Learning to Level Up with Amy Hart Episode 127: Level Up Mastermind Q+A: Invest in Yourself Episode 256: Retailers in the Wild: Elevate Your Retail Shop Using These Observations From My Time in New Zealand About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy's programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
Seriously in Business: Brand + Design, Marketing and Business
Ever poured your heart into an online course, launched it... and heard nothing but crickets?
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: What's something you are doing now in your retail business that you wish you would have started doing sooner? When I ask clients this question, the answer is often “I wish I would have started an email list sooner.” The reason is because they've learned over time that email is still a super powerful tool! It's a direct line to your customers - no “beating the algorithm” required. In this episode, I'm giving you 5 simple ways to build your email list and keep your customers happy. You'll learn how to connect better, sell more, and own your customer relationships. I hope you'll join my email list (if you aren't already on it)! You can do that by scrolling to the bottom of my homepage HERE. 5 Ways to Build Your Email List: Ask your customers at checkout to join the list: You can use a QR code to do this! Do an in-store give-away. Offer a freebie/lead magnet as an incentive to join. When you host events customers need to pre-register for, ask those folks to join the list when they are registering. Use a pop-up on your website and ask people to join: Simple and effective! Remember to ensure your emails are valuable to your clients. You want them to look forward to hearing from you! Regular emails help you sell more and build loyal fans of your brand. Who doesn't need more of that in their retail shop? “If all of your social media accounts were gone tomorrow, how would you connect with your clients?” -Wendy Batten Need more? Join me and our supportive community of retailers in my Retailer's Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE. Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE. Related podcasts we think you'll like: Episode 254: Behind the Counters: The Magic of Joining Forces to Foster Community and Build a Retail Destination Town with Millie and Adam Blackwell Episode 253: Mastering Social Selling: How Retailers Can Boost Sales and Build Loyal Customers About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy's programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
Holly Roberts hits up to nine thrift stores in a single day—and she's turned that passion into a thriving reselling biz! On the latest Get Thrifty Podcast, she shares her sourcing strategies, Instagram rebrand tips, and love for wicker, glass, and all things vintage. Tune in now and connect with her on IG: @wicker_witch_and_glassy_bitch SHOW NOTES: Her love of wicker, ratan, and macramé runs deep! Treasure hunting for collectible mid-century glass. Her favorite arc Thrift Stores in the Denver area. 25 garage sales in one day! Reseller insights. Visit her at her booth at the Colorado Antique Gallery. How she rebranded her reselling business on Instagram. Sourcing tips, her “Supermarket Sweep” style, and setting up her “plan of attack.” Glow-ups and DIYing.
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ LAST CALL! Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you'll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We'll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us! In This Episode: Ready to spruce up your shop and boost your business? Spring (or Autumn, depending on where in the world you are!) is the perfect time to clean out the old and bring in the new. In this episode, I'm giving independent retailers easy tips to refresh their mindset, clean up their shop, and make more money. Key Takeaways: Mindset Refresh: Get rid of negative thoughts and focus on new opportunities. Remember why you started your business and get that excitement back! Money Moves: Inventory Check: Look at old stock and have a spring cleaning sale to clear it out. Don't let money sit on your storage shelves! Expense Review: Cut unnecessary spending by checking your credit card and bank statements. Pricing Check: Make sure your prices make you a profit, and don't just copy your competitors. Shop Spruce-Up: Clean your shop, including dusting and fixing anything that looks worn out. Update uniforms, aprons, and how your staff presents themselves. Marketing Boost: Refresh your marketing plans to get customers excited. Remember: “Nothing great was ever achieved without enthusiasm!” Plan for Success: Having a plan is key to making good things happen! “Nothing great was ever achieved without enthusiasm.” - Ralph Waldo Emerson Need more? Join me and our supportive community of retailers in my Retailer's Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of likeminded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE. Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE. Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE. Related podcasts we think you'll like: Episode 104: Tight on Cash Flow? Let's Turn Your Old Inventory Into Cash for You! Episode 109: Money Mindset, Abundance, and Bad Ideas with Guest Expert Emily King Episode 194: Feeling Stuck? 20 Prompts to Help Flip Your Mindset About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy's programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you'll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We'll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us! In This Episode: I'm home from a 6-week trip across New Zealand where I perused more than 150 independent retail shops! Phew! In this episode of the podcast, I am sharing 5 tips/observations that will elevate your retail shop. Want customers lining up instead of walking by? It's time to revamp your retail strategy and I have the keys to success! Here are 5 powerful tips to magnetize customers and maximize sales, all inspired by visiting retailers in the wild in beautiful New Zealand. 5 Tips to Elevate Your Shop: Boost Visibility: I'll give you some ideas and platforms you can use right now to make sure people can find you. Perfect Your Shop Standards: There is more to keeping shop than turning on the lights and unlocking the door! Signage That Sells: I've said it before and I'll say it again: Good, clean signage is a silent salesperson. Check Your Inventory/Merchandising: I'll offer my thoughts around aligning inventory with your branding as well as making sure your shop is “shoppable.” Stop Making Assumptions About Your Customers: Offer your help. Serve all of your customers with hospitality. "Clear is always kind." -Wendy Batten Need more? Join me and our supportive community of retailers in my Retailer's Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of likeminded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE. Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE. Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE. Related podcasts we think you'll like: Episode 78: Retail Success Stories – Learning to Level Up with Amy Hart Episode 103: Increase Sales With Your Silent Salesperson: Signage Episode 144: How to Create a Customer Journey Map Episode 168: Merchandising to Sell: Intuitive Merchandising Episode 175: How to Audit Your Brand Assets About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy's programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
OVERVIEW: So many women believe they should be able to figure out their health and fitness journey on their own. After all, with so much free information out there, why would you need a coach, right? But here's the hard truth: if DIYing your fitness and nutrition worked, you'd already have the results you want. In this episode, I'm breaking down why going at it alone might be the very thing holding you back—and why investing in the right support could be the key to finally seeing the progress you've been chasing. Inside This Episode, I Cover:
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you'll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We'll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us! In This Episode: Running an independent retail store comes with challenges, but it can also be AWESOME. Join me as I chat about keeping a positive mindset, facing challenges head-on, and creating your own version of success. Let's make your retail dreams a reality! Key Takeaways: The Myth of Easy Success: There's no secret recipe for success. It's about trying, learning, and growing. You're Not Behind: Forget comparing yourself to others! Just focus on moving forward. Challenges Are Part of the Job: Being a boss means dealing with problems. Think of them as making you stronger! Ditch the “Pity Marketing”: Complaining gets you nowhere. Take charge and find solutions! Control the controllables: You can't change everything, but you can control your attitude, effort, and how you handle things. Define Your Success: What does success REALLY mean to you? It's your business, so you get to decide! Action Beats Avoiding: Don't hide from problems – tackle them! And the best advice I can give you today… Keep Going! You're doing great. Stay positive, keep learning, and make it happen! "The experience of resistance strengthens the architecture of our character enough to hold the weight of our success." -Megan Miller Need more? Join me and our supportive community of retailers in my Retailer's Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of likeminded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE. Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE. Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE. Related podcasts we think you'll like: Episode 147: How to Reframe Your Mindset on Competition Episode 225: Practicing Self-Care While Running a Retail Business Episode 246: Relationships are Rocket Fuel About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy's programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
This Episodes Questions: Brian's Questions: I'm preparing to build a set of kitchen cupboards from white oak. The style will be Mission, with some Frank Lloyd Wright Prairies Style touches. I have several questions. I have a question about milling lumber. There seems to be a trade-off: keep the boards long and you need to joint more off to get a flat face, hence the risk of falling below your desired thickness. But cut the boards to length first and you have to allow for more cut-offs on the ends to remove planer snipe. How should I think about this? In general, do the three of you cut longer boards to length for parts first and then plane and joint? Or do you joint and plane the boards whole (mine are 6' to 8') and take the perhaps larger losses to thickness but avoid multiple areas of planer snipe? I know that much depends on the boards, but I'd be interested in your general approaches. Darrin Hey guys I absolutely love the podcast, amd have already learned a lot. I recently have decided to do this for more than a hobby. I have been doing small or easier projects like cutting boards and tongue and groove ceilings. I have been wanting to start building entry level tables and furniture but keep psyching myself out of it. How did you guys build up the confidence to move on to more advanced projects? And did you guys get discouraged or frustrated at the beginning? Thank you David Caraway Guy's Questions: Thank you all for such a great show! I'm an amateur woodworker working out of a 550 square foot two-car attached garage. We keep two cars in the garage, so all my equipment is on mobile bases. My question has to do with shop climate control. I live in southern Indiana, with hot muggy summers and cool-to-cold winters. The garage is insulated, including the door, and sits under a conditioned bonus room, but the garage itself is not heated or cooled. Although it never freezes, for a few of the coldest winter weeks, it will be in upper 30s. Mostly it's at least 45 degrees. I'm contemplating installing a 1 ton/12,000BTU mini-split for heating and cooling, DIYing installing it for less than $1000. I'm trying to decide if it's worth it, basically for the few hottest and coldest weeks. I can also migrate easily to my unfinished basement in the coldest weeks for glue-ups and finishing. I wouldn't want to run the mini-split all the time, and often I am only out in the shop for short bursts, so pre-heating or pre-cooling seems wasteful. $1000, plus the energy to run the mini-split, could buy plenty of other woodworking equipment and supplies. If this were your shop, what would you do? Thanks, Kyle Kramer Always a pleasure listening to your podcast. Thank you for your knowledge and insight. I am planning to rip the carpet off my Stairs treads and somehow get a relative match to my wood flooring either upstairs and downstairs. Assuming the exact color isnt important in my question. The treads are likely just pine but I haven't pulled the carpet yet to find out. My thought was to veneer the treads. Then I would most likely us a transtint dye to reach the color and finish off with shellac washout and water based poly for durable finish. Is this a good approach or destined for failure? Thanks for your time. Josh Huy's Questions: Thanks for the great podcast. I have learned a lot from all the great content you put out. I really appreciate your advice and perspective. I have a couple questions I was hoping you could answer. My second question is about compositing saw dust. My wife likes to garden and keep a compost pile. We use saw dust and wood shaving to balance the moisture of the compost pile. I occasionally use MDF and plywood and I am wondering if all the bad stuff in those materials are bad to use in the compost. I guess I'm pretty sure they are not good. I've heard that most of those chemicals breakdown form the heat of the compost but I am skeptical of that. I use an oneida dust separator. Do you think it is worth trying to partition two dust bins, one for raw wood and one for everything else? Do you think a blast gate under the separator would accomplish that or would it mess with the air flow of the separator? Thanks. Keep up the great work. Jon Moch A lot of people talk about spraying water on wood when changing sanding grits, to raise the loose fibres and get a smoother finish. I have taken to spraying isopropyl alcohol (I think you would call it rubbing alcohol) between grits. I can spray it quite heavily and have it evaporate within a minute so I can continue sanding without having to wait. I doubt I'm the first person in the history of woodworking to think of this (I'm no rocket scientist, Huy), but I never hear of anyone else doing this. That makes me think there may be a good reason to not do this. So what do you blokes reckon? Is there a reason why I shouldn't be doing this, apart from water being free and alcohol being expensive? FYI, I usually work in recycled jarrah (an ultra hard Western Australian wood) and finish with Tung oil when using the alcohol Thanks fellas, love your work! Jim
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you'll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We'll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us! In This Episode: What happens when independent retailers join forces? In a word: Magic. In this episode, I'm chatting with Millie and Adam Blackwell, a powerhouse entrepreneurial couple from Greytown, New Zealand. Millie owns Mrs. Blackwell's Village Bookshop and Adam owns Blackwell and Sons Bike Shop, both located in Greytown. Want to hear about how they transformed their small town in New Zealand into a thriving shopping and tourism destination? Let's dive in! Key Takeaways: The Power of Collaboration: How Greytown retailers and small businesses united to boost business for everyone. Amplifying a Destination Town: The strategy behind turning a small town into a must-visit shopping spot. Winter Festival Success: How one idea turned the slowest season into a top sales month. Branding a Town Like a Business: Why a strong, unified message matters. Running Multiple Businesses as a Couple: Insights on balancing entrepreneurship and life. “Customers don't just show up—you have to give them a reason to come.” – Adam Blackwell Listen in to this week's episode and get thinking about your town, and what you could do to spark initiatives in your community. Need more? Join me and our supportive community of retailers in my Retailer's Inner Circle! You'll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE. Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE. Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE. Related podcasts we think you'll like: Episode 158: Becoming a Destination Shop Episode 180: Our Retailer Mastermind's Book Club Book Roundup with Guest Millie Blackwell Episode 218: Community Marketing Strategies with Millie Blackwell About Mille and Adam Blackwell Mr. Adam Blackwell is the visionary behind Blackwell and Sons, and its commercial and creative driving force. He is a specialist in brand development and execution and runs his own advertising agency, Stun, which services clients throughout NZ, the US, and Europe. About as politically correct as whale-hunting, Mr Blackwell loves to take on nonsensical, charge-by-the-hour bureaucracy, especially if it stands in the way of a certain theatricality he delights in bringing to all of his endeavors. He is renowned for his creative flair, decisiveness, and sparkling wit, but not so much his athletic prowess. (his words) lol. Mrs. Millie Blackwell is a specialist in non-fiction categories and stationery at Mrs. Blackwell's Village Bookshop. She grew up on an apricot orchard in Central Otago but never really cared for the taste of the fruit. Mrs. Blackwell's Village Bookshop is an independent bookshop for inquisitive minds and romantic souls in Greytown, New Zealand. Mrs. Blackwell has been an active member of the Retailer's Level Up Mastermind and The Retailer's Inner Circle program. About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy's programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful to you! Thank you!
Building a Small Business Website for Longterm SEO Success In this episode of Local SEO Tactics, Taylor from Intrycks walks you through the essential steps to building a website that not only looks great but is optimized for SEO success. From choosing the right domain name to selecting the best hosting provider and website platform, this episode will help you avoid common mistakes and set your business up for long-term growth. Whether you're DIYing your site or considering hiring a professional, these tips will save you time, money, and headaches down the road. What You'll Learn How to choose an SEO-friendly domain name that helps your site rank in local search. The best hosting providers for speed, security, and performance (and why it matters for SEO). Why WordPress is the top choice for small business SEO and how to future-proof your site for growth. Listen now and learn how to set your website up the right way. Have questions or want to work with us? Contact us at intrycks.com! https://www.localseotactics.com/getting-started-with-small-business-seo-part-3-228/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/